Democracy Spraffa

Item 4 - Customer Services Performance Report

Renfrewshire Council · 12 September 2024
Back to Finance, Resources and Customer Services Policy Board — 12 September 2024 and its agenda

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___________________________________________________________________
To: Finance, Resources and Customer Services Policy Board
On: 12 September 2024
___________________________________________________________________
Report by: Director of Finance and Resources
___________________________________________________________________
Heading: Customer Services Performance Report
___________________________________________________________________
1. Summary
1.1 This report details performance across key Customer Service functions
including Call Centre, E-mail, Face to Face and Digital Support for customers
during July 2024. 
___________________________________________________________________
2. Recommendations
2.1 It is recommended that the Board:
 Note the contents of the report. 
_________________________________________________________
3. Customer Service Provision
3.1 This section details the performance of the customer service centre for July
2024. The report provides an update on the overall contact centre call and e-
mail volumes.  
Face to Face services continue in Renfrewshire House, and details of
customer volumes are provided in this report.
Demand for Digital Services remains high, and this report will update members
on the level of online transactions being completed.

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3.2 Contact Centre Performance
3.2.1 High level monthly summary – for the month of July, the contact centre
received 25,796 calls and answered 97% against a primary target of 90% for
the period.  
Table 1 – Customer Service Unit – Primary Target (call handling) 
Primary target  Year  Calls Received  July Performance  Year to Date 
90% calls
answered 
2024  25,796 97% 96%
2023  25,815 97% 97% 
3.2.2  The call volume received was in line with the same period last year. 
3.2.3  The secondary target is to respond to 70% of all calls within 40 seconds.
 
Table 2 – Customer Service Unit – Secondary Target (call handling) 
Secondary target  Year  July Performance  Year to Date 
70% calls in 40
seconds 
2024  72% 68%
2023 70% 70% 
 
3.2.4  The contact centre achieved the secondary target of answering 70% of calls
within 40 seconds.  
The process for Free School Meals and Clothing grant applications for the new
school session re-opened in June, and to date the team have processed 3,719
applications for Free School Meals and Clothing Grants and paid £624,330 in
clothing grants to 4,682 children. 
Applications this year are slightly higher than the same period last year, where
we processed 3,590 applications and paid £559,290 for 4,272 children.
3.2.5 In addition to the calls outlined above, customers also contact the Council
using e-mail as their preferred channel.  Since the new contact system was
implemented, this has given greater visibility to the volumes handled through
this route. 
The e-mails received in the last three months for each service are outlined in
table 3 below.

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Table 3 – E-mail contact volumes 
Service May 2024 June 2024 July 2024
Blue Badge 373 353 431
General Enquiry 1494 1603 1543
Environmental 106 117 58
Free School Meals / Clothing
Grants
23 404 750
Housing Repairs 736 713 742
Licensing 573 364 388
Mybins 810 631 475
Roads and Lighting Faults 83 67 84
Garden Waste 268 165 107
Total e-mails handled 4,466 4,417 4,578 
3.3  Face to face provision 
3.3.1  The Customer Service Centre offers face to face support to customers by
appointment where this is required.   
3.3.2  Table 4 below shows the volume of customers who received face to face
support during the month of July 2024. 
Table 4 – Face to Face Customer Volumes 
Service  Total Customers 
Birth Registration  95
Marriage Registration  50
Licensing 63
TOTAL  208    
3.4      Digital Services 
3.4.1  The Council continues to see a high level of requests processed through the
online platform, with an additional 6,763 customers registered in the last year.
The total number of registered users on the MyAccount platform is now
107,201. 
3.4.2  The level of online transactions, shown in the graph below, is lower for the
month than the same period last year with the platform supporting 17,488
requests in July 2024.  Last July was the launch of the garden waste permit
scheme which caused an increase in demand which is not repeated this year.
3.4.3  Since the start of the financial year, 77,068 online transactions have been
completed, which is broadly in line with the same period last year.

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___________________________________________________________________
Implications of the Report
1. Financial – None 
2. HR & Organisational Development – None 
 
3. Community/Council Planning –  
 Working together to improve outcomes – An efficient and effective
Customer Services Unit is vital to ensuring citizens have equality of
access to Council services whether this is digitally, by telephone or
face to face. 
4. Legal - None 
5. Property/Assets - None 
6. Information Technology - None -   
7. Equality & Human Rights - The Recommendations contained within this
report have been assessed in relation to their impact on equalities and human
rights. No negative impacts on equality groups or potential for infringement of
individuals’ human rights have been identified arising from the
recommendations contained in the report because it is for consideration of
performance only.   If required following implementation, the actual impact of
the recommendations and the mitigating actions will be reviewed and
monitored, and the results of the assessment will be published on the
Council’s website.   
8. Health & Safety – None 
0
5000
10000
15000
20000
25000
30000
35000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Online Transactions
2019/20 2020/21 2021/22 2022/23 2023/24 2024/25

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9. Procurement - None. 
10. Risk - None 
11. Privacy Impact - None 
12. Climate Risk – none 
13. Children’s Rights - none 
14. Cosla Policy Position – Non applicable. 
.
_________________________________________________________
List of Background Papers 
(a)  None 
___________________________________________________________________ 
Author:           Gary Innes, Senior Service Delivery Manager (Customer and Digital
Operations)