Democracy Spraffa

2 - Customer Services Performance Report 13.06.24

Renfrewshire Council · 13 June 2024
Back to Finance, Resources and Customer Services Policy Board — 13 June 2024 and its agenda

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___________________________________________________________________
To: Finance, Resources and Customer Services Policy Board
On: 13 June 2024
___________________________________________________________________
Report by: Director of Finance and Resources
___________________________________________________________________
Heading: Customer Services Performance Report
___________________________________________________________________
1. Summary
1.1 This report details performance across key Customer Service functions
including Call Centre, E-mail, Face to Face and Digital Support for customers
during April 2024.
___________________________________________________________________
2. Recommendations
2.1 It is recommended that the Board:
• Note the contents of the report. 
_________________________________________________________
3. Customer Service Provision
3.1 This section details the performance of the customer service centre for April
2024. The report provides an update on the overall contact centre call and e-
mail volumes.  
Face to Face services continue in Renfrewshire House, and details of
customer volumes are provided in this report.
Demand for Digital Services remains high, and this report will update members
on the level of online transactions being completed.

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3.2 Contact Centre Performance
3.2.1 High level monthly summary – for the month of April, the contact centre
received 28,864 calls and answered 96% against a primary target of 90% for
the period.   
Table 1 – Customer Service Unit – Primary Target (call handling)
Primary target Year Calls Received April Performance Year to Date
90% calls
answered
2024 28,864 96% 96%
2023 24,373 96% 96% 
3.2.2 The contact centre received an additional 4,491 calls compared to the same
period last year and achieved the primary target of answering above 90% of
all calls. 
3.2.3 The secondary target is to respond to 70% of all calls within 40 seconds. 
Table 2 – Customer Service Unit – Secondary Target (call handling)
Secondary target Year April Performance Year to Date
70% calls in 40
seconds
2024 64% 64%
2023 64% 64%  
3.2.4 The contact centre was below the secondary target of answering 70% of calls
within 40 seconds.  
April is historically a challenging month for the contact centre with service
levels the same as April 2023. Performance levels are impacted by Easter and
school holidays resulting in reduced resources alongside an increase in
demand for Recycling and Bulky Waste Uplifts.  This in addition to the start of
the new year for Garden Waste Permits contributed to the increase of 4,491
calls compared to the same period last year.
The team have also processed 4,663 applications for Free School Meals and
Clothing Grants and paid £782,100 in clothing grants to 5,858 children.

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Parents can continue to apply for Free School Meals, however clothing Grant
applications for the current school year are now closed.   Applications for next
school year will re-open at the start of June. 
3.2.5 In addition to the calls outlined above, customers also contact the Council
using e-mail as their preferred channel.  Since the new contact system was
implemented, this has given greater visibility to the volumes handled through
this route. 
The e-mails received in the last three months for each service are outlined in
table 3 below. 
Table 3 – E-mail contact volumes 
Service February
2024
March
2024
April 2024
Blue Badge 371 332 394
General Enquiry 988 1382 792
Environmental 60 64 60
Free School Meals / Clothing
Grants
55 64 39
Housing Repairs 770 671 717
Licensing 530 472 538
Mybins 483 437 524
Roads and Lighting Faults 193 160 136
Garden Waste 506 449 347
Total e-mails handled 3,956 4,031 3,547 
3.3 Face to face provision
3.3.1 The Customer Service Centre offers face to face support to customers by
appointment where this is required.  
3.3.2 Table 4 below shows the volume of customers who received face to face
support during the month of April 2024. 
Table 4 – Face to Face Customer Volumes
Service Total Customers
Birth Registration 104
Marriage Registration 75
Licensing 89
TOTAL 268    
3.4      Digital Services
3.4.1 The Council continues to see a high level of requests processed through the
online platform, with an additional 6,941 customers registered in the last year.

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The total number of registered users on the MyAccount platform is now
104,792.
3.4.2 The level of online transactions, shown in the graph below, is significantly
higher for the month than the same period last year with the platform
supporting 20,884 requests in April. The highest level transactions are
payments and garden waste permit applications.
3.4.3 In the last financial year, 216,083 transactions were completed online, which
is the highest volume in a year since the platform launched.  An increase of
57,919 on the previous year. 
___________________________________________________________________
Implications of the Report
1. Financial – None 
2. HR & Organisational Development – None 
3. Community/Council Planning –  
• Working together to improve outcomes – An efficient and effective
Customer Services Unit is vital to ensuring citizens have equality of
access to Council services whether this is digitally, by telephone or
face to face. 
4. Legal - None 
5. Property/Assets - None 
6. Information Technology - None -   
0
5000
10000
15000
20000
25000
30000
35000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Online Transactions
2019/20 2020/21 2021/22 2022/23 2023/24 2024/25

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7. Equality & Human Rights - The Recommendations contained within this
report have been assessed in relation to their impact on equalities and human
rights. No negative impacts on equality groups or potential for infringement of
individuals’ human rights have been identified arising from the
recommendations contained in the report because it is for consideration of
performance only.   If required following implementation, the actual impact of
the recommendations and the mitigating actions will be reviewed and
monitored, and the results of the assessment will be published on the
Council’s website.   
8. Health & Safety – None 
9. Procurement - None. 
10. Risk - None 
11. Privacy Impact - None 
12. Cosla Policy Position – Non applicable. 
13. Climate Risk – none.
_________________________________________________________
List of Background Papers 
(a)  None 
___________________________________________________________________ 
Author:           Gary Innes, Senior Service Delivery Manager (Customer and Digital
Operations)