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12. 2022-11-29 Cabinet report - Financial Inclusion (002)

North Ayrshire Council · 29 November 2022
Back to Cabinet — 29 November 2022 and its agenda

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NORTH AYRSHIRE COUNCIL 
29 November 2022 
Cabinet 
Title:    Financial Inclusion 
Purpose:  To provide an update to Cabinet on Financial Inclusion
services. 
Recommendation:  It is recommended that Cabinet notes the Financial Inclusion
services that are being provided to local people, the
increasing caseloads that are being handled in response to
the cost of living crisis and through the expansion of service
provision, and the initial findings of an ongoing review which
will create a more integrated system to better support people
in need. 
1. Executive Summary 
1.1 This report provides Cabinet with an overview of Financial Inclusion services
provided by the Council. These services provide vital support to local people. 
1.2 Staff have been working with an increasing caseload in recent months, providing
additional support in response to the Cost of Living crisis. Additional funding has
seen the expansion of service provision and the current review of services aims
to create a joined-up approach to support further capacity and to provide equity
of access and provision to all citizens in North Ayrshire. 
1.3 A review of financial inclusion services has been taking place incorporating
Money Matters, the Welfare Reform Advice Team and BONA, and recognising
the importance of links to other teams including Customer Services and Financial
Services teams. 
2. Background 
2.1 As part of the Council’s Transformation Programme and in response to the
incidence of poverty in North Ayrshire and the Cost of Living crisis, a review of
Financial Inclusion services across the Council is being progressed at pace. 
2.2 The Head of Service (Finance and Transformation) within the Health and Social
Care Partnership was appointed to the role of Project Sponsor in June 2022 and
has led the project in recent months.

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2.3 In June, a project board and project team were formed to take forward the review.
The project board consists of senior managers with responsibility for teams which
either provide financial inclusion services or work in close partnership with these
teams to support local people. The project team consists of the team managers
leading these same teams. Appendix 1 shows the current reporting structures of
the teams which were part of the review process, this also illustrates the wide
range of Council services involved in supporting citizens with financial inclusion
needs 
2.4 The review has taken place over the summer months through a series of
workshops involving the project board and project team and concluded that there
is scope to join up Money Matters and Welfare Reform Advice Team, and further
incorporating the key principles of the holistic approach of BONA. The current
teams already provide excellent services to local people but sit in different parts
of the structure which is not the most efficient way to deliver the supports. 
2.5 As the following paragraphs outline, the teams provide many of the same
services and it is considered that by bringing them closer together, there is scope
to streamline referral pathways into these services and reduce the number of
cross-referrals between the teams. This should create a more integrated system
to support people in need in a more holistic way. As will be seen in the information
below, caseloads are already increasing this financial year in response to the
cost of living crisis. 
Money Matters 
2.6 The Money Matters team is part of the Health and Social Care Partnership. The
team provides welfare rights assistance and representation to any resident of
North Ayrshire to ensure that they receive their legal entitlement to state benefits.
In doing so, they will carry out benefit checks and confirm the benefits which
people are entitled to, help people to make a claim for benefits or to dispute
benefit decisions or sanctions and provide representation at appeals tribunals.
The team also provides welfare rights training. 
2.7 Local people can contact the team for support, or can be referred by staff across
the HSCP, the wider Council and NHS services and other agencies. They work
closely with the Council’s other financial inclusion teams and partner agencies. 
2.8 The team has a significant presence in local communities; Welfare Rights
Officers are based in HSCP offices across the area, as well as GP surgeries,
schools and local foodbanks. This is critical in making the team as accessible as
possible to local people. 
2.9 The co-location of staff in schools and GP surgeries are recent developments.
The schools project commenced in Autumn 2021 and has already generated
£255k of additional income for local people over the last year, with welfare rights
officers working in 7 schools across North Ayrshire.

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2.10 Services commenced in GP surgeries at Frew Terrace in Irvine and the Ayrshire
Medical Group in Stevenston at the end of June 2022 and have since been rolled
out more widely to 9 surgeries across the area. Financial gains of £121k were
reported to the end of September. Additional funding has recently been secured
to further expand this service to 5 GP surgeries on Arran. 
Welfare Reform Advice Team (WRAT) 
2.11 The Welfare Reform Advice Team sits within Housing and provides services to
Council tenants across the whole of North Ayrshire. 
2.12 Like Money Matters, the WRAT provides welfare rights advice and assistance
with benefits claims and with appeals and sanctions. WRAT also offers a debt
advice service to tenants, support around rent arrears and other Housing matters,
and employability support. 
2.13 It is notable that the team received 154 referrals for debt advice during 2021/22
and by the end of September 2022 had already received 153 such referrals
during the first six months of 2022/23. 
2.14 WRAT also has a significant presence in localities, with Welfare Rights Officers
and Debt Advisors based in local housing offices across North Ayrshire, to ensure
that advice and support is accessible to tenants on a face-to-face basis. 
Better Off North Ayrshire (BONA) 
2.15 BONA is a demonstrator project which is currently operating until March 2023.  It
is a Public Social Partnership (PSP), established through a Memorandum of
Understanding with CHAP to demonstrate the commitment to collaboration and
innovation in the delivery of public services.   PSPs are voluntary partnerships
involving one or more organisations from the public and third sectors. CHAP is a
local charity that provides housing, welfare and debt advice services. 
2.16 BONA delivers a person-centred service including advice on benefits, budgeting,
debt, housing, health and wellbeing, digital and employability. The approach is
piloted to residents of the Three Towns and Arran and operates from the Michael
Lynch Centre in Ardrossan as well as Ardrossan Academy and Auchenharvie
Academy. 
2.17 The project provides works closely with Money Matters and the WRAT, as well
as external partners. The pilot was designed to focus on those with complex and
significant challenges. 
2.18 An external evaluation of year 1 of the BONA pilot was carried out and highlights
the financial and social benefits which services provided in a joined-up way can
bring to people’s lives. The single point of contact to access multiple services,
benefits, budgeting, debt, employability, energy, digital, health and wellbeing and
housing supported by a keyworker provides a holistic approach.  The principles
of the BONA pilot will be encompassed in the new approach to financial inclusion
services provided by the Council for all residents in North Ayrshire moving

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forward. 
2.19 Summary of services and financial outcomes 
Money Matters WRAT BONA
Supports All North Ayrshire
residents
North Ayrshire
Council tenants
Residents of 3
Towns and Arran    
FTE staff 37.3 14 2 Council staff
plus funding to
CHAP
Cost £1.5m £0.566m £0.238m    
Financial gains
19/20
£15.3m £1.644m n/a
Financial gains
20/21
£15.9m £1.702m n/a    
Referrals 21/22 4956 1528 261
Financial gains
21/22
£17.5m £2.2m £0.104m    
Referrals 22/23
(to end Sept)
2982 1040 142
Financial gains
22/23 (to end
Sept)
£7.6m £1.234m £0.174m 
Outcome of service review 
2.20 As part of the outcome of the review, a temporary senior manager post will be
appointed to lead the joined-up financial inclusion services across North Ayrshire,
with responsibility for integrating the teams and developing the Council’s financial
inclusion strategy. The new team will provide more holistic support by joining
together services and ensuring that key work with third sector and community
partners as well as national partners continues. 
2.21 The advert for this post closed last week and interviews are scheduled to take
place. In the short-term, this post will be line-managed by the Head of Service
(Finance and Transformation), NAHSCP, as the project sponsor and in the
longer-term, this will be transferred into the Council structure. 
2.22 Cabinet agreed in August to invest a further £258k in financial inclusion supports
and this will be taken forward quickly as part of the new joined-up team. A need
for additional debt advice support has been identified through the review. 
3. Proposals 
3.1 It is proposed that Cabinet notes the Financial Inclusion services that are being
provided to local people, the increasing caseloads that are being handled in

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response to the cost of living crisis and through the expansion of service
provision, and the outcome of a review which will see services better aligned to
create further capacity. This will help ensure a consistent approach to support
across North Ayrshire. 
4. Implications/Socio-economic Duty 
Financial 
4.1 Financial inclusion services provide significant levels of additional income for
local people, through supporting them to access benefits to which they are
entitled. These are detailed in the table at 2.19 above. 
Human Resources 
4.2 Creation of a joined-up financial inclusion team will result in the closer alignment
of posts which are currently in separate structures in the HSCP and Housing. 
Legal 
4.3 None. 
Equality/Socio-economic 
4.4 Financial inclusion services provide local people with a range of support services
and access to financial benefits. 
Climate Change and Carbon 
4.5 None. 
Key Priorities 
4.6 Financial inclusion services support the Council priority -” Aspiring Communities”. 
Community Wealth Building 
4.7 Additional financial gains for local people will support spend in the local economy. 
5. Consultation 
5.1 Consultation has taken place with the leads for financial inclusion services
throughout the service review and in the gathering of information for this report. 
Caroline Cameron
Director, Health and Social Care Partnership 
For further information please contact Paul Doak, Head of Service (Finance and
Transformation), North Ayrshire HSCP, on pdoak@north-ayrshire.gov.uk.

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Background Papers

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Appendix 1 – reporting structure of teams contributing to the review