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Strathclyde Partnership for Transport - Consultation on Draft Strathclyde Regional Bus Strategy

North Ayrshire Council · 3 June 2025
Back to Cabinet — 3 June 2025 and its agenda

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NORTH AYRSHIRE COUNCIL  
3 June 2025 
Cabinet
Title: Strathclyde Partnership for Transport – Consultation on
Draft Strathclyde Regional Bus Strategy
Purpose:
To seek approval for the proposed North Ayrshire Council
submission to Strathclyde Partnership for Transport’s
consultation on the Draft Strathclyde Regional Bus Strategy
Recommendation: That Cabinet approves the formal submission of the proposed
consultation response provided at Appendix One. 
1. Executive Summary 
1.1 The Regional Transport Partnership, Strathclyde Partnership for Transport (SPT), has
launched a public consultation on the Draft Strathclyde Regional Bus Strategy (SRBS).
The consultation is seeking views until 29 May 2025 on the policies and measures
included for future delivery of the regional bus network within the draft SRBS. 
1.2 This report provides an update on the SRBS following the report to Cabinet on 4 June
2024 and the subsequent development of a draft SRBS. The draft SRBS outlines
recommended policies, measures and actions for the region, assessing potential
benefits, financial implications, and alignment with Council policies. 
1.3 The strategy also outlines plans to develop bus franchising arrangements for the
region. This approach aims to create a more coordinated and accountable bus network,
ensuring services are reliable, affordable, and better aligned with public needs. To meet
SPT timescales, a draft response has been issued subject to Cabinet approval. This
report seeks approval for the formal submission of the proposed consultation response
provided at Appendix One. 
2. Background 
2.1 SPT is the largest of the seven Scottish Regional Transport Partnerships (RTPs). The
SPT area comprises: East Dunbartonshire, East Ayrshire, East Renfrewshire, Glasgow
City, Inverclyde, North Ayrshire, North Lanarkshire, Renfrewshire, South Ayrshire,
South Lanarkshire, West Dunbartonshire and the Helensburgh and Lomond area of
Argyll and Bute. SPT’s role involves planning and delivering transport solutions for all
modes of transport across the region, in conjunction with the member Councils and
industry partners. SPT is central to the region’s transport planning, funding and
delivering socially necessary services, supporting capital investment and working in
partnership to develop the transport system for now and the future. 
2.2 Bus services are a lifeline that many people heavily rely on, with around 70% of all
public transport journeys in the Strathclyde region being taken by bus. They connect
people to school, work, shops, services, family and friends alongside playing a
significant role in tackling climate change, inequality and social isolation. Good quality,
accessible bus services can contribute to improved places, healthier environments,

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town centre regeneration, inclusive economic growth, social inclusion and improved
quality of life for communities. 
2.3 SPT has an ambition to reverse the cycle of decline and grow the bus network. This
would mean a bus network that attracts more people to buses and ensures access for
communities who rely on bus for every day travel needs. This would also mean a bus
network for everyone. To achieve this, SPT has been developing a Strathclyde
Regional Bus Strategy that sets out what is needed from buses in the future and how
this may be delivered. 
2.4 The need for the SRBS was identified by SPT during the development of “A Call to
Action: The Regional Transport Strategy for the west of Scotland 2023-2038” (RTS).
The RTS development process identified the critical role of bus in the region and
established a policy to enhance and integrate the bus network, provide reliable,
attractive bus services and offer good value for money to passengers. The RTS also
established that the powers in the Transport (Scotland) Act 2019 should be further
investigated and implemented, where appropriate. 
2.5 The SRBS process commenced in 2023 by establishing a Case for Change followed by
an options appraisal. SPT held a public consultation on the recommendations from the
options appraisal between April and May 2024. The Council’s response to this
consultation exercise was approved by Cabinet in June 2024. The draft strategy was
then developed by SPT in the latter half of 2024, guided by the consultation outcomes
and the direction of the SPT Partnership Board. 
2.6 The goals of the draft SRBS are for more people using buses and people using buses
more often, and for more communities to have access to bus for everyday travel. To
achieve these goals the following objectives were developed: 
• Aim for a consistent and improved level of service across the region, ensuring
communities are connected quickly and efficiently to key destinations and services.
• Aim for bus travel to be affordable, safe and accessible for all.
• Aim for an attractive, integrated and sustainable bus network. 
2.7 To achieve the goals and objectives the draft SRBS developed the following seven
themes with subsequent policies: 
• Buses where they are needed, when they are needed: Improve periods of
operation and geographic coverage of the bus network, where required; improve the
frequency of bus services, where required; and improve the efficiency of the
regional bus network. 
• Reliable and quicker bus journeys: Improve the reliability and punctuality of bus
services; and improve the attractiveness of bus journey times compared to car
journey times.
• Affordable and attractive fares and ticketing: Improve the affordability of bus
fares, especially for people living in poverty, disadvantaged communities and rural
or remote communities; improve the attractiveness of bus fares compared to the
cost of motoring; and ensure that bus fares are easy to understand and flexible.
• Accessible and safer bus journeys: Improve the accessibility and safety of bus
travel for all passengers.  
• A trusted and recognisable bus network: Develop a consistent network identity
across the region; ensure passengers receive a consistent, high-quality standard of
customer service across the region; develop and ensure a consistent approach to
bus service changes across the region that minimises disruption to passengers; and
develop and ensure high quality and consistent driver standards across the region.
• A seamless and integrated bus network: Develop a smart and integrated

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ticketing system for the bus network that makes it easy to use bus across the region
and supports wider multi-modal integration and Mobility as a Service (MaaS);
ensure bus stops and interchanges are high quality and located conveniently and
efficiently across the region; and ensure bus travel information is provided
consistently as high quality, accurate and integrated for all bus users across the
region.
• A more environmentally sustainable, resilient and adaptable bus network and
fleet: Transition the regional bus fleet to zero emission vehicles; ensure high-quality
and well-maintained vehicles across the region; and ensure the regional bus fleet
supports a resilient and operationally efficient bus network. 
2.8 The strategy also sets out proposals to develop a Franchise Model, designed to
improve service consistency, affordability, and accessibility across Strathclyde. A core
element of the delivery plan is the development and implementation of a franchising
model for the bus network, including the initial actions for a franchising route map. The
route map identifies several key risks with franchising. 
• Complexity and Timescale: The process of implementing franchising is lengthy
and complex, requiring compliance with the Transport (Scotland) Act 2019.
• Financial Risks: Franchising may involve significant upfront costs for planning,
consultation, and implementation.
• Stakeholder Engagement: The success of franchising depends on collaboration
with bus operators, local authorities, and other stakeholders. 
• Interim Measures: While franchising is being developed, there is a risk of service
decline if interim measures are not effectively implemented. 
• Public Perception and Support: Gaining public trust and support for franchising is
crucial. 
2.9 Implementing franchising is a complex and lengthy process under the Transport
(Scotland) Act 2019. In the interim, SPT plans to work with partners and voluntary
arrangements to improve bus infrastructure, traffic management, and service quality
while building the case for franchising. Public consultation is a key part of this process,
ensuring that the strategy reflects the needs of local communities. 
2.10 The consultation period closed on 29 May 2025. A draft response was required before
the consultation period ended and has been submitted, subject to Cabinet approval
with the formal response following as appropriate thereafter. The proposed response is
provided at Appendix One. Key points from the proposed response include: 
• Franchising: Noting that all options were considered through the development of
the SRBS, and franchising was deemed the most appropriate way forward to
provide bus services.
• Service Decline Risk: While the franchise is being developed, there is a risk of
service decline if interim measures are not effectively implemented. We recommend
focusing on ensuring that voluntary partnerships and infrastructure improvements
are prioritised to maintain service quality during the transition. A voluntary
partnership between local authorities and bus operators can lead to a more efficient,
reliable, and sustainable public transportation system that benefits both the
community and the environment. Whilst entering a voluntary partnership would have
limited financial impact on the Council there would be no legal requirements on
either party, which could be problematic. While voluntary partnerships may not be a
long-term solution, there is merit in developing partnerships within North Ayrshire
while other proposals are phased in.
• Financial Pressure: The delivery plan sets out proposals for bus infrastructure
improvements however there is no clear indication of how these measures will be

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funded. North Ayrshire Council has faced challenges in securing funding for bus
infrastructure improvements over the past two years. Given that Local Authorities
are under severe financial pressure, funding needs to be made available to ensure
that the delivery plan can be fully realised. Additional financial support from the
Scottish Government is essential to achieve the proposed goals, including
increased subsidies for bus services.
• Community Transport: The strategy notes that the bus network should also be
planned to effectively integrate with Community Transport (CT), where this can
provide a more efficient and locally tailored service. This is particularly effective
where CT services can link remote areas to towns for onward travel on the local bus
network however there are no specific actions relating to community transport. The
response recommends that specific community transport policies/measures be
included within the strategy.  Following a Community Transport survey and the
Garnock Valley Travel Needs Analysis work last year, officers remain engaged with
an Ayrshire based provider, Coalfield Community Transport, to scope potential
options for a local provision pilot.
• Rural and Island Challenges: Rural and island communities face different
challenges compared to urban areas due to the constraints of delivering bus
services in these areas, such as lower population densities, longer distances
between destinations, and higher operational costs. These challenges are
evidenced by the contraction of commercial bus services in our rural areas,
particularly the Garnock Valley, and the full service on the Isle of Arran being
subsidised by SPT. Limited transport options in these areas can result in
dependence on cars, poor access to services, facilities, and employment
opportunities, and social isolation. The response is therefore hopeful that the
Strathclyde Regional Bus Strategy will help address this imbalance. 
2.11 Following the conclusion of this consultation period, SPT will work with their consultants
to analyse the consultation feedback and consider if any changes should be made to
the SRBS prior to the SPT Partnership approving the strategy for delivery. 
3. Proposals 
3.1 That Cabinet approves the formal submission of the consultation response provided at
Appendix One. 
4. Implications/Socio-economic Duty 
Financial 
4.1 There are no direct impacts from this report.

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Human Resources 
4.2 None at this stage. 
Legal 
4.3 None at this stage. 
Equality/Socio-economic 
4.4 The introduction of a Strathclyde Regional Bus Strategy (SRBS) will potentially
provide a mechanism for introducing a fit for purpose and inclusive transport network
for the area thereby reducing socio-economic disadvantage and transport poverty. 
Climate Change and Carbon 
4.5 The SRBS aligns with the Council’s Sustainable North Ayrshire Strategy workstreams
of Energy and Transport by potentially reducing emissions and encouraging low
carbon behaviours in relation to energy use and supporting low carbon methods of
travel. Furthermore, it aligns with the Council’s commitment to reduce carbon
emissions through our declaration of a Climate Emergency. 
Key Priorities 
4.6 This strategy will align with the Council’s mission of working together to improve the
lives of our people in North Ayrshire. It will contribute to several of the Council Plan
priorities that focus on Wellbeing, Communities and Local Democracy, Climate
Change, and a Sustainable Council. 
Community Wealth Building 
4.7 The Inclusive Growth Diagnostic identified transport as a barrier to inclusive growth at
a local level. The SRBS is vital to local communities and delivering inclusive growth
and Community Wealth Building. 
5. Consultation 
5.1 SPT has committed to engaging with stakeholders and the public to actively shape the
draft SRBS for improving our future bus network. The consultation has been promoted
by North Ayrshire Council and the Trinity Active Travel Hub via social media channels
as requested by the Council motion on 13 December 2023. 
RUSSELL McCUTCHEON
Executive Director (Place) 
For further information please contact Claire Fitzsimmons, Interim Senior Manager –
Regeneration on 01294 315305.

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Background Papers
North Ayrshire Council Cabinet Paper (4 June 2024) - Strathclyde Partnership for Transport
Strathclyde Regional Bus Strategy: Consultation on the Recommended Options for
Improving our Future Bus Network
Strathclyde Partnership for Transport (SPT) A Call to Action: The Regional Transport
Strategy for the west of Scotland 2023-38 (RTS)
Strathclyde Regional Bus Strategy – Case for Change
Strathclyde Regional Bus Strategy – Options Appraisal Report
Strathclyde Regional Bus Strategy – A Consultation on the Recommended Options for
Improving our Future Bus Network.

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Strathclyde Regional Bus Strategy Consultation
Purpose of this research
Bus services are vital to our communities, connecting towns, villages and city neighbourhoods
across the west of Scotland. Despite the significant value of bus to society, economy and the
environment, the bus network has been experiencing a decline. 
Strathclyde Partnership for Transport (SPT) wants to reverse this cycle of decline and grow
the bus network. This means a bus network that attracts more people to buses and ensures
access for communities who rely on buses for every day travel needs. This also means a bus
network for everyone. 
To achieve this, SPT has been developing a Strathclyde Regional Bus Strategy that sets
out what is needed from buses in the future and how this may be delivered. The draft
Strathclyde Regional Bus Strategy can be accessed from SPT’s website:
https://www.spt.co.uk/about-us/what-we-are-doing/regional-transport-strategy/bus-strategy/
This survey will help SPT understand views on key elements of the draft strategy and consider
if any changes are required prior to the SPT Partnership approving the strategy for delivery. 
This survey
Throughout this survey, we will refer to the draft Strathclyde Regional Bus Strategy as ‘the
bus strategy’. 
It is important that the bus strategy meets the needs of people, businesses and organisations
of the west of Scotland. SPT is holding this consultation so they can hear your views on the
bus strategy and supporting documents.
SPT has commissioned SYSTRA, an independent transport consultancy, to consult with
stakeholders and the general public on the bus strategy. Your views are important and will be
gratefully received. This survey should take approximately 10-15 minutes to complete,
depending on the answers you give. All feedback received will be considered and will help to
develop the final version of the bus strategy. You are able to provide a response to the survey
from now until Thursday 29th May 2025.  
If you require any support in completing this survey, please contact SPT at RTS@spt.co.uk. 
Your data
All survey responses are confidential and results will be analysed and reported anonymously
by SYSTRA. The research complies with the Market Research Society Professional Code of
Conduct and General Data Protection Regulation (GDPR).  You can withdraw from the
research at any time.
The survey will ask you for some basic contact information for the purposes of ensuring the
authenticity of responses, as well as asking for your feedback on the bus strategy. Those
responding on behalf of an organisation will also be asked to provide some basic details about
their organisation. Those responding as an individual will be asked about the area they live in
and their current travel behaviour.

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To develop a bus strategy that truly reflects the needs and preferences of the community, it is
crucial that each participant provides honest and unique responses. Your feedback is
invaluable in shaping a bus network that serves everyone effectively. We kindly ask that you
complete the survey only once to ensure the integrity of the results.
You have rights in relation to how your personal data is handled and you can find full details
by clicking https://www.systra.com/uk/wp-content/uploads/sites/11/2025/02/spt-srbs-privacy-
notice.pdf.
Are you happy to proceed with the survey? 
Please select one
X Yes 
No 
ABOUT YOU
These first few questions are to understand a little bit more about your organisation. 
1. What is the name of the organisation that you are responding on behalf of? 
Please enter your organisation’s name below
North Ayrshire Council 
2. Which of the following best describes your organisation? 
Bus operator
X Local authority 
Other organisation 
3. In which local authority area does your organisation primarily operate? 
Argyll and Bute 
East Ayrshire 
East Dunbartonshire 
East Renfrewshire 
Glasgow City 
Inverclyde
X North Ayrshire 
North Lanarkshire 
Renfrewshire 
South Ayrshire 
South Lanarkshire 
West Dunbartonshire 
Other – please specify:

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4. Please provide your name, job title, and email address below. Note, this
information is being requested for the purposes of ensuring the authenticity of
responses. A list of all organisations that respond to the consultation will also
be included in reporting, but will not be linked to responses. Your details will not
be used for any other purpose.   
Name:
David Hilditch
Job title:
Interim Active Travel and Transport Manager
Email:
dhilditch@north-ayrshire.gov.uk 
5. Have you read the bus strategy? 
X Yes, I have read it in full 
Yes, I have read some of it 
No, I have not read it 
I was not aware of the bus strategy until now. 
6. In 2024, SPT carried out a consultation regarding recommendations from the
options appraisal. Did your organisation respond to this consultation? 
X Yes 
No 
Don’t know

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YOUR VIEWS ON THE BUS NETWORK
7. Firstly, do you agree or disagree that the bus network meets the needs of the
general public? 
Strongly agree 
Slightly agree 
Neither agree nor disagree 
Slightly disagree
X Strongly disagree 
Don’t know 
Not applicable 
THE BUS NETWORK WE NEED
The bus strategy sets out policies and measures. The Policies are the principles that should
be applied by SPT and partners in decision-making processes affecting bus in the region,
while the Measures describe the activities and outputs that are needed to support the Policies.
In the bus strategy, these policies and measures are grouped under seven themes.  The
themes are set out below alongside brief explanatory text, with further details available in
chapter 4 of the draft bus strategy.

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8. When thinking about the bus network and how it may be improved,  how
important or not is each theme to your organisation? 
Please select one for each theme 
Very
important
Important Neutral Unimportant Very
unimportant
Don’t
know
Buses where they
are needed, when
they are needed X     
Reliable and
quicker bus
journeys
X
Affordable and
attractive fares and
ticketing X     
Accessible and
safer bus journeys X     
A trusted and
recognisable bus
network
X
A seamless and
integrated bus
network
X
A more
environmentally
sustainable,
resilient and
adaptable bus
network and fleet
X

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9. To what extent do you agree or disagree that each theme should be included
within the bus strategy? 
Please select one for each theme 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
Buses where they
are needed, when
they are needed X     
Reliable and
quicker bus
journeys
X
Affordable and
attractive fares and
ticketing X     
Accessible and
safer bus journeys X     
A trusted and
recognisable bus
network
X
A seamless and
integrated bus
network
X
A more
environmentally
sustainable,
resilient and
adaptable bus
network and fleet
X

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The next few questions are optional. If you do not wish to provide feedback on the polices
and measures within the themes, please skip to question 19. 
10. To what extent do you agree or disagree that the following policies and
measures are appropriate to deliver Theme 1: Buses where they are needed,
when they are needed? 
Please select one for each policy and measure within this theme 
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P1: Improve periods
of operation and
geographic
coverage of the bus
network, where
required
X
P2: Improve the
frequency of bus
services, where
required
X
P3: Improve the
efficiency of the
regional bus
network
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M1: A regional bus
network based upon
defined principles for
frequency, capacity,
periods of operation,
coverage and
connectivity 
X
M2: Minimum levels
of service for all
towns, key
destinations (e.g.
hospitals) and off-
peak time periods to
ensure basic
accessibility,
working towards
more convenient
service levels 
X

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Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M3: High frequency
services (every 10
minutes minimum)
on core routes,
working towards a
turn-up-and-go
service level for
some services at
appropriate times 
X
M4: An integrated
bus network with
better coordination
between services
and modes,
particularly for
journeys where
interchange is more
common (e.g. rural
to regional express
or bus to rail)
X

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11. To what extent do you agree or disagree that the following policies and
measures are appropriate to deliver Theme 2: Reliable and quicker bus
journeys? 
Please select one for each policy and measure within this theme 
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P4: Improve the
reliability and
punctuality of bus
services
X     
P5: Improve the
attractiveness of
bus journey times
compared to car
journey times 
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M5: Bus priority
infrastructure on
high frequency
routes (every 10
minutes minimum)
and routes that are
prone to congestion,
including motorways 
X
M6: Bus services
that better meet
performance (e.g.
punctuality and
patronage)
standards and
objectives,
supported by more
performance
monitoring and the
open sharing of
performance data
X
M7: Better
coordination of rural
services with
region/express
services and rail
services
X

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Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M8: Better co-
ordination of
appropriate fleets for
appropriate routes
and services,
maximising fleet and
boarding capacity
X
M9: Support wider
car demand
management and
centralised network
disruption
management
policies, measures
and operations 
X
M10: Traffic
management and
enforcement
measures (e.g. bus
lane cameras,
parking
enforcement)
X
M11: More efficient
network planning via
a whole of region
approach to provide
faster and more
reliable journeys
X
M12: Network-wide
communication and
monitoring teams to
manage and
respond to
disruption, including
the development
with partners of a
regional control
centre 
X
M13: Faster bus
journey times on
busier routes,
supported by bus
priority, faster
boardings (through
smart ticketing, bus
stop rationalisation
and faster vehicle
access/egress) and
express services
X

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12. To what extent do you agree or disagree that the following policies and
measures are appropriate to deliver Theme 3: Affordable and attractive fares and
ticketing?
Please select one for each policy and measure within this theme 
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P6: Improve the
affordability of bus
fares, especially for
people living in
poverty,
disadvantaged
communities and
rural or remote
communities
X
P7: Improve the
attractiveness of
bus fares compared
to the cost of
motoring
X
P8: Ensure that bus
fares are easy to
understand and
flexible
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M14: Concessionary
/ discounted fares
prioritised for groups
most in need,
progressing towards
overall fare
reductions for all
X
M15: Automatic fare
capping for single
and multi-journey
(ensuring best fare
is applied for the
actual journey
made)
X

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Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M16: Simplified fare
structures providing
customers with the
best value for money
ticket for all 
journeys
X
M17: Accessible and
easy to understand
fares information X     
M18: Consistent and
well-communicated
approaches to any
fare increases
X

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13. To what extent do you agree or disagree that the following policy and measures
are appropriate to deliver Theme 4: Accessible and safer bus journeys?
Please select one for each policy and measure within this theme 
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P9: Improve the
accessibility and
safety of bus travel
for all passengers
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M19: Accessibility
and equality training
for bus drivers, bus
station staff and bus
planning teams
X
M20: Inclusive and
accessible travel
information,
including audio-
visual information on
buses
X
M21: Passenger
assistance services
on buses, aiming for
a single, network-
wide approach 
X
M22: Accessible
vehicles, bus stops
and bus stations,
and routes to bus
stops and stations
X
M23: CCTV on
buses and at bus
stations X     
M24: High quality,
well-lit and
maintained bus
stops
X

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14. To what extent do you agree or disagree that the following policies and
measures are appropriate to deliver Theme 5: A trusted and recognisable bus
network
Please select one for each policy and measure within this theme
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P10: Develop a
consistent network
identity across the
region
X
P11: Ensure
passengers receive
a consistent, high
quality standard of
customer service
across the region
X
P12: Develop and
ensure a consistent
approach to bus
service changes
across the region
that minimises
disruption to
passengers
X
P13: Develop and
ensure high quality
and consistent
driver standards
across the region
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M25: A strong
network-wide
identity across key
assets, services and
information (e.g.
vehicles, 
stops and stations,
online and app
services)
X
M26: A network-
wide Customer
Charter X

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M27: Network-wide
passenger
engagement and
monitoring of
passenger
satisfaction
X
M28: Restrict
significant service
changes to well-
defined dates each
year (like trains) with
a clearly reported
rationale for change
X
M29: Consistent,
high quality
customer service
provided by drivers
and other customer-
facing 
staff (e.g. travel
centres, contact
centres, customer
services)
X

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15. To what extent do you agree or disagree that the following policies and
measures are appropriate to deliver Theme 6: A seamless and integrated bus
network?
Please select one for each policy and measure within this theme 
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P14: Develop a
smart and
integrated ticketing
system for the bus
network that makes
it easy to use bus
across the region
and supports wider
multi-modal
integration and
MaaS
X
P15: Ensure bus
stops and
interchanges are
high quality and
located
conveniently and
efficiently across
the region
X  
P16: Ensure bus
travel information is
provided
consistently as high
quality, accurate
and integrated for
all bus users across
the region
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M30: Smart and
cashless ticketing
options and simplified
product offer 
X

Page 23

Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M31: Bus integrated
more closely with
ferry, rail, Subway,
cross-regional routes
and the
emerging Clyde Metro
networks/services/hub,
ticketing and
information
X
M32: High quality
passenger waiting
facilities
(stops/hubs/stations)
across the region
X
M33: Integrate waiting
facilities with active,
accessibility and
micro-mobility modes,
and with
wider mobility hub and
place-making
proposals in
appropriate locations
X
M34: Review, improve
and rationalise waiting
facility infrastructure
and locations to
provide a more
seamless, welcoming
and efficient network.
X
M35: Accurate and
reliable real time travel
information across the
region 
X   
M36: Open and
transparent
performance
monitoring of services
to assess performance
and target
improvements.
X

Page 24

16. To what extent do you agree or disagree that the following policies and
measures are appropriate to deliver Theme 7: A more environmentally
sustainable, resilient and adaptable bus network and fleet?
Please select one for each policy and measure within this theme 
Policies 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
P17: Transition the
regional bus fleet to
zero emission
vehicles 
X  
P18: Ensure high
quality and well-
maintained vehicles
across the region X     
P19: Ensure the
regional bus fleet
supports a resilient
and operationally
efficient bus
network
X
Measures 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
M37: High quality bus
fleet that is
transitioning fully to
100% zero emission
vehicles in line with
Scottish Government
targets  X   
M38: Efficient, resilient
and well-maintained
depot network X     
M39: A road and bus
infrastructure network
that is resilient and
adaptable to the
effects of climate
change 
X
M40: Resilient and
skilled-up workforce X

Page 25

M41: EV enabled bus
depot facilities and
supporting
infrastructure that are
future proofed to
facilitate the
conversion of the bus
fleet to zero emissions
X
17. If you answered ‘slightly disagree’ or ‘strongly disagree’ to any of the choices in
Questions 10 – 16, and would like to provide a reason for this, please leave this
below noting the policy/measure number.  
• Question 10, M2: Within this statement “M2: Minimum levels of service for all
towns, key destinations (e.g. hospitals) and off-peak time periods to ensure basic
accessibility, working towards more convenient service levels” the measure
includes “all towns”. 
We would welcome this level of provision for our towns however we recommend that
the measure be extended to cover villages as well, potentially through the
introduction/support for Community Transport schemes.

Page 26

18. If you have any further comments on the chapter ‘The Bus Network We Need’
within the bus strategy, please leave these below.   
Although we strongly agree/agree with the majority of policies and measures, we would
provide the following comments: 
Q15, Policy P15: Ensure bus stops and interchanges are high quality and located
conveniently and efficiently across the region.
We welcome this policy however it may not always be possible to locate bus stops in the
most convenient location due to restrictions within the existing road network. Rather than
“ensure” we would recommend that this is an aim.  
Q15, Measure M30: Smart and cashless ticketing options and simplified product
offer.
There is a large proportion of elderly using bus services that may not be comfortable with
using a cashless ticketing system. Whilst we fully support this measure, we would strongly
recommend that there always remains a cash payment option. 
Q15, Measure M35: Accurate and reliable real time travel information across the
region.
We are keen to progress with RTPI signs in our area. It should however be noted that the
provision of RTPI has an ongoing revenue impact for Local Authorities. Without an
appropriate revenue stream to provide RTPI this will likely have an impact on the Local
Authorities. 
Q16, Policy P17: Transition the regional bus fleet to zero emission vehicles.
We are supportive of this policy, however would note that in some remote, rural and island
locations this may not always be easily achievable and require a significant level of
investment. 
Q16, Measure M37: High quality bus fleet that is transitioning fully to 100% zero
emission vehicles in line with Scottish Government targets.
As above. We are supportive of this policy, however would note that in some remote, rural
and island locations this may not always be easily achievable and require a significant level
of investment. 
Q16, Measure M39: A road and bus infrastructure network that is resilient and
adaptable to the effects of climate change.
We fully agree with this measure, but would note that substantial central government
investment in the existing road network will be required to make this possible.

Page 27

DELIVERY PLAN
To deliver the bus strategy, SPT is proposing to develop bus franchising for the region’s bus
network, following the requirements set out in the Transport (Scotland) Act 2019. 
The bus strategy provides an overview of bus franchising, sets out the rationale for pursuing
franchising, ‘key issues’ to be considered in the development of franchising and the processes
required to take forward the development of franchising.   
19. To what extent do you support or oppose SPT taking forward bus franchising
through the processes required by the Transport (Scotland) Act 2019?  
Please select one
X Strongly support 
Slightly support 
Neither support nor oppose 
Slightly oppose 
Strongly oppose 
Don’t know
20. Would you like to provide a reason for your response? This may include
presenting alternatives to SPT’s proposals (which for the avoidance of doubt,
may include making no changes to the way bus services are currently delivered).
If there is any information that you wish to provide in support of your views, please include
this in the text box below. If the space provided is not sufficient, or you would like to provide
further supporting material, please email this to rts@spt.co.uk   
North Ayrshire Council has consistently advocated for enhanced bus service provision.
Following the enactment of the Transport (Scotland) Act 2019 and SPT's proposal to develop
the Strathclyde Regional Bus Strategy (SRBS). We believe it was prudent to assess bus
service delivery at a regional level via the SRBS rather than addressing it solely within North
Ayrshire. It is noted that all options were considered through the development of the SRBS
and that franchising was the most appropriate way forward to provide bus services in the
future. 
In our response to the SRBS consultation in April 2024, we strongly supported the
franchising model for local bus services. Franchising was determined to be the most suitable
option after careful consideration of all alternatives, as it offers the potential for greater
control, efficiency, and service reliability. Nevertheless, we recognise that there is merit in
evaluating other options, such as maintaining the current system without changes or
introducing voluntary partnerships. While these alternatives may present lower financial
burdens and greater flexibility, they lack the structured oversight and long-term benefits
franchising provides. 
It is acknowledged that franchising comes with significant financial implications. Local
Authorities are already under considerable financial pressure, making robust financial
planning and sufficient additional funding critical to its success. Additional financial support
from the Scottish Government will be essential to implement these proposals effectively and
achieve the desired outcomes.

Page 28

21. The bus strategy lists a number of key issues for the development of bus
franchising.  To what extent do you agree or disagree that each of the following
is a ‘key issue’ to be considered?   
Please select one for each issue 
Strongly
agree
Slightly
agree
Neither
agree
nor
disagree
Slightly
disagree
Strongly
disagree
Don’t
know
Scale and pace of
change across the
region
X
Fares and ticketing X     
Information and
customer service X     
Funding
environment  X     
Fleets and Depots X     
Staffing, support
services and
stakeholders
X     
Bus priority and
‘bus friendly
environment’
X      
22. Do you have any other comments on these ‘key issues’ or think there are any
other ‘key issues’ that should be considered by SPT in the development of bus
franchising?  If yes, please state these below: 
The proposal for franchising is welcomed. This will enable those who are closest to
communities and best placed to understand their needs are provided with the tools to
address them through the provision of required services. To ensure best value and value
for money, it is important that services can be packaged to balance surplus and subsidy
across the bus network within the area. To provide a sustainable and planned approach
to the shift in provision to meet the needs of communities will require additional funding to
establish services to support new and increased patronage. We would like to emphasise
that this should be regionally focussed and not just focussed on the denser urban areas.

Page 29

The bus strategy lists a number of key risks for the ‘franchising route map’ when developing
and implementing franchising. This includes:
 Political and partnership support and leadership
 Requirement for a strong governance framework
 Funding 
 Resourcing
 Market uncertainty
 Untested legislation 
23. Do you have any other comments on these ‘key risks’ or think there are any
other ‘key risks’ that should be considered by SPT in the development of
franchising? If yes, please state these below: 
Franchising may involve significant upfront costs for planning, consultation, and
implementation. Given that Local Authorities are under severe financial pressure the
proposals will require robust financial planning and securing funding to mitigate this risk.
Additional financial support from the Scottish Government is essential to achieve the
proposed goals.
The success of franchising depends on collaboration with bus operators, Local Authorities,
and other stakeholders. We would highlight the importance of transparent and inclusive
engagement processes could help address potential resistance and build consensus.
While the franchise is being developed, there is a risk of service decline if interim
measures are not effectively implemented. We would recommend focussing on ensuring
that voluntary partnerships and infrastructure improvements are prioritised to maintain
service quality during the transition.

Page 30

A draft Action Plan is included in the Delivery Plan, with actions arranged under 4 topics: 
• Franchising Route Map - initial actions to progress the development of franchising;
• Pre-franchising period -  actions to support the management of the transition period
ahead of the implementation of any franchising scheme;
• Bus infrastructure and traffic management - actions to support delivery of bus
infrastructure (including bus priority) and traffic management measures.
• Bus friendly environment – actions related to wider transport policies, interventions
or programmes complementary to the bus strategy 
The next few questions are optional. The next series of questions give you the option to
provide feedback on the action plan. If you do not wish to provide comments, please skip to
question 25. 
24. If you would like to provide feedback on the Action Plan, please leave this below. Please
also specify if your comments relate to the Action Plan as a whole or for particular
topics. 
The proposed Action Plan outlines various measures to enhance bus services, which we
largely support. While franchising was strongly supported in the North Ayrshire Council's
response to the Strathclyde Regional Bus Strategy (SRBS) in April 2024, we also advocated
for keeping the option of voluntary partnerships open. 
We appreciate the SRBS's approach of collaborating with the existing voluntary Glasgow
Bus Partnership, Local Authorities, and Transport Scotland to manage the transition to
franchising. However, this framework should extend to North Ayrshire as well. A voluntary
partnership with Local Authorities and bus operators could enhance efficiency, reliability,
and sustainability in the public transportation system. While voluntary partnerships may not
be a long-term solution, they remain valuable during this transitional phase, given their
limited financial impact on councils. The lack of binding legal obligations between parties
remains a concern. 
The Action Plan proposes bus infrastructure improvements but lacks a clear strategy for
funding these measures. North Ayrshire Council has faced challenges in securing funding
for bus infrastructure improvements over the past two years. Additional financial support
from the Scottish Government is essential to achieve the proposed goals, including
increased subsidies for bus services. 
25. Are there any other actions that SPT should consider?   
No  
X Yes – please state: 
The strategy notes that the bus network should also be planned to effectively integrate
with Community Transport (CT) where CT can provide a more efficient and locally tailored

Page 31

service. This is particularly effective where CT services can link remote areas to towns for
onward travel on the local bus network however there are no specific actions relating to
community transport. We would therefore recommend that specific community transport
polices/measures are included within the strategy, for example:
1. Assisting and funding existing community transport operators within North Ayrshire.
2. Developing and managing community transport schemes within North Ayrshire to
provide transport services where existing services are limited. 
26. If you have any further feedback on Delivery Plan, please leave this below: 
We would re-iterate that given that Local Authorities are under severe financial pressure
the proposals will require robust financial planning and securing funding to mitigate this
risk. Funding requires to be made available to ensure that the delivery plan can be fully
realised. Additional financial support from the Scottish Government is essential to achieve
the proposed goals, including increased subsidies for bus services. 
ACCOMPANYING DOCUMENTS 
The bus strategy has been assessed through Strategic Environment Assessment, Equality
Impact Assessment, Fairer Scotland Duty Impact Assessment, Island Communities Impact
Assessment and Child Rights and Wellbeing Impact Assessment.  The relevant documents
are available at: https://www.spt.co.uk/about-us/what-we-are-doing/regional-transport-
strategy/bus-strategy/ 
27. If you would like to provide feedback on any of these documents, please leave
this below: 
We note that the option appraisal process has been informed by the assessments listed
above. We welcome the assessments carried out to inform this process and are satisfied
that the needs of our urban, rural and island communities will be taken into account during
this process. 
FINAL COMMENTS 
28. Finally, if you have any further comments related to the bus strategy, please
enter them here.   
North Ayrshire Council's Council Plan prioritises transitioning to a wellbeing economy,
fostering active, inclusive, and resilient communities, and achieving net-zero emissions by
2030. The Strathclyde Regional Bus Strategy can play a significant role in supporting these
objectives by enhancing regional connectivity and reducing reliance on cars. Promoting

Page 32

sustainable transport options while improving access to essential services and opportunities
aligns well with the Councils goals. 
Rural and island communities face unique challenges compared to urban areas due to lower
population densities, longer distances between destinations, and higher operational costs.
This has been demonstrated by the reduction of commercial bus services in rural areas
such as the Garnock Valley and the complete subsidisation of bus services on the Isle of
Arran by SPT. Limited transport options in these areas often result in dependence on cars,
restricted access to services and employment opportunities, and social isolation. We hope
the Strathclyde Regional Bus Strategy will actively address these disparities. 
The Council's Local Transport and Active Travel Strategy emphasises the strategic priority
of building an Inclusive Economy. By improving the bus network and regional connectivity
within North Ayrshire and beyond, the strategy has the potential to create a more attractive
environment for businesses and communities to flourish. While the ambition shown in the
Strathclyde Regional Bus Strategy is promising, we believe more consideration should be
given to the challenges of delivering bus services in island and rural communities across
the region. 
Enhanced connectivity between rural areas and major towns is vital. This would ensure
better links between residential areas and employment hubs, schools, healthcare facilities,
and leisure spaces, addressing current gaps in service provision. Reliable, frequent services
during evenings and weekends are also essential to accommodate shift workers and
promote bus use for social and recreational purposes. 
Theme 1 suggests integrating the bus network with Community Transport (CT) services to
provide more tailored options for remote areas. However, details on achieving this
integration are not included in the strategy. Developing a clear approach to linking CT
services with the wider bus network could significantly address service gaps for isolated
communities. To ensure the network evolves to meet local needs effectively, SPT should
prioritise ongoing consultation with residents and stakeholders, and include proposals for
Community Transport within the SRBS. 
Making bus travel more affordable through ticketing options such as daily or weekly passes
could encourage greater use of public transport. Enhanced accessibility measures,
including features like low-floor buses and clear audio-visual announcements, would
support inclusivity for individuals with disabilities, parents with prams, and elderly residents. 
Finally, we would seek assurance that the implementation of the Strathclyde Regional Bus
Strategy does not disproportionately prioritise larger urban areas within the region. Rural
and island areas should receive equitable, if not prioritised, consideration. 
Thank you so much for your time. 
Please return the completed questionnaire to rts@spt.co.uk or SPT 131 St. Vincent St,
Glasgow.