Democracy Spraffa

13 - Child Poverty Action Plan Progress Report 2023-24

North Ayrshire Council · 27 August 2024
Back to Cabinet — 27 August 2024 and its agenda

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NORTH AYRSHIRE COUNCIL 
27th August 2024   
Cabinet 
Title:    Child Poverty Action Plan Progress Report 2023-24 
Purpose:  To consider and approve the Child Poverty Action Plan
Progress Report 2023-24. 
Recommendation:  That Cabinet agrees to publication of the Child Poverty
Action Plan Progress Report 2023-24 provided at Appendix
1 and its submission to the Scottish Government. 
1 Executive Summary 
1.1 North Ayrshire currently has the second highest rates of child poverty in Scotland
at 29.2%.  This means that over 7,000 of our children, young people and their
families may be struggling to access everyday essentials including food, clothing
and transport. These figures are the most recent available and relate to 2022/23.  
1.2 In June 2023, Cabinet approved our Child Poverty Plan 2023-26, a joint plan with
our partners.  Key actions from this plan are led by our Child Poverty and Cost
of Living Board.  The Child Poverty Action Plan Progress Report 2023-24 at
Appendix 1 is the first annual update on activity. 
1.3 Under the Child Poverty (Scotland) Act 2017, we have a statutory duty to jointly
publish a local child poverty action report with NHS Ayrshire and Arran.  The
report needs to meet particular criteria, including how we are seeking to reduce
child poverty and describe any income maximisation measures taken to support
particularly vulnerable groups. Under the legislation the report must be published
as soon as reasonably practicable following year end.
1.4 The vulnerable groups are known as the six priority family groups and are
outlined in the Scottish Child Poverty Action Plan 2022-26 “Best Start, Bright
Futures”.  They are:
• Lone parents
• Families with three or more children
• Families where the youngest child is under 1 year old
• Mothers aged under 25 years
• Households with someone with a disability
• Minority ethnic families

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1.5 We continue to focus our resources on targeting these six priority groups and
measuring the impact of our interventions. The report at Appendix 1 sets out
activities undertaken by the Council and partners during 2023/24 to tackle child
poverty and the areas of focus for 2024/25 for approval for publication and
submission to the Scottish Government.
2 Background 
2.1 Addressing child poverty is an extremely complex and challenging issue. It is
essential that we work with our partners in the public, private and third sectors
and directly with our communities to create interventions that are informed by
experience and delivered in trusted spaces with dignity.  
2.2 Our Child Poverty Action Plan 2023-26 was therefore developed by the Child
Poverty and Cost of Living Board and is based on lived experience captured
through a series of mini-enquiries with communities.  The resulting activities are
co-designed and delivered with partners and communities across North Ayrshire.  
2.3 Our Council Plan’s vision is ‘a North Ayrshire that is fair for all’.  Within the
‘Wellbeing’ priority particularly we look to address child poverty, though, due to
the complexity, activity is included across all four priorities.  In addition,
Community Wealth Building is woven throughout our Council Plan to help
support a sustainable path out of poverty for our residents.  
2.4 This Child Poverty Progress Report at Appendix 1 contains progress on activities
undertaken across our services and partners.  This has been captured through
the Child Poverty and Cost of Living Board including a partners’ workshop in
March 2024.  
2.5 Public Health Scotland in partnership with the Improvement Service provided
feedback on all local authority child poverty plans published in 2023.  This
feedback has been used to help shape our reporting approach for 2023-24. 
Overall feedback on our activity and report was positive, with Public Health
Scotland particularly interested in the Child Poverty and Cost of Living Board
approach.
2.6 The report covers a large range of activities progressed to address child poverty
in North Ayrshire during 2023/24.  These are focused on the three main drivers
of poverty – income from employment, cost of living and income from social
security and benefits in kind.  Some of the key activities include:
• During 2023/24 our Money Matters Team supported residents to access
£20,081,590 in financial gains from 5,739 referrals.
• The Child Poverty and Early Intervention Fund has allocated:
o £50,000 to support our No Wrong Door initiative.  In addition, we
secured £78k from Scottish Government’s Child Poverty Practice
Accelerator Fund to progress work on North Ayrshire’s Single Shared
Assessment (NASSA) project.  This will improve access to services
and support a whole system approach to addressing residents’ needs.

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o £61,322 to remove school meal debt.
o £50,000 to explore initiatives to support travel for training and
employment.  This includes an innovative pilot to support parents who
cannot afford driving lessons to help them into employment.
o £50,000 committed to the provision of computer equipment for our
communities to tackle digital exclusion.
o £20,000 to explore sustainable childcare provision (following a mini-
enquiry in 2023).
o £20,000 for our targeted Active Schools programme, removing barriers
to access.
• To date over 7,000 households have engaged with energy advice and
c.£600k has been disbursed through Emergency Support payments for
households struggling with high utility bills as part of the Council’s Energy
Smart programme.
• Led by the Child Poverty and Cost of Living Board, our Council and our
partners including NHS Ayrshire and Arran and our Third Sector are working
very closely to share resources and co-deliver services.  For example,
through delivery of the Multiply Project with CHAP, community food provision,
our “Step Into” employability programmes and various poverty related
Community Investment Fund projects.
• 130 families are benefiting from increased household income as a parent has
been supported into employment by our services.
• Real lived experience remains at the heart of policy and activities.  A Parent
Group has been established in Employability and a Champion’s Board
network of over 30 care experienced young people has been developed.  This
is in addition to established approaches such as our Joint Cabinet (attended
by 110 young people).
• Active Schools’ extracurricular clubs are free of charge across all school
settings, supporting over 9,000 young people across the last year to be active.
• Cabinet approved the extension of our free school meals. This will provide a
healthy mid-morning snack for all primary school children and availability of
ambient food on a temporary basis during 2024/25.  This links to the next
phase of national expansion of free school meals to those in receipt of the
Scottish Child Payment in 2025.
• 20,037 young people have a valid Young Scot National Entitlement Card
(NEC) in North Ayrshire. This represents 90% of the estimated population of
11 to 25 year-olds in the area.
• An interactive map showing all food with dignity sites in North Ayrshire has
been established to better direct residents to support.

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• We continue to actively work to process claims as quickly as possible.  As at
February, £1,301,497 had been provided through Crisis Grants and
Community Care Grants, a total of 4,642 awards.
2.7 The key areas of focus for 2024/25 include the following:
• We will carry out a self-assessment exercise during 2024-25 to further
develop our Child Poverty and Cost of Living Board approach.
• We will continue the development of our No Wrong Door approach, working
with our partners and communities to ensure our residents are able to access
the support they need as effectively as possible.
• We will progress our Financial Inclusion Strategy to more effectively support
our residents across services and partners.
• We will further improve our data gathering on the six priority families to better
target our resources.
• Working in partnership with NHS Ayrshire and Arran we will develop an Infant
Food Poverty care pathway in North Ayrshire which will include a process for
the safe provision of infant formula in emergency situations. 
• We will continue to develop the Community Planning Partnership website as a
hub for community information.
• We will continue to explore the potential for a community transport pathfinder
following ongoing survey work and a Transport Needs Analysis.
• We will continue to develop our work on improving out of school care
provision.
2.8 There is still a great deal of work to progress in order to address child poverty in
North Ayrshire.  Our central focus remains on working with our partners and
communities to ensure our residents’ experiences inform our approach, we can
learn from each activity and then further improve outcomes to ensure North
Ayrshire is fair for all.
3 Proposals 
3.1 That Cabinet agrees to publication of the Child Poverty Action Plan Progress
Report 2023-24 provided at Appendix 1 and its submission to the Scottish
Government.

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4 Implications / Socio-economic Duty 
Financial
4.1  There are no financial implications arising directly from this report. 
Human Resources
4.2 There are no human resource implications arising directly from this report.
Legal
4.3 This report meets our statutory obligations under the Child Poverty (Scotland)
Act 2017.
Equality/Socio-economic
4.4 The activity outlined within the Progress Report at Appendix 1 actively seeks to
improve the socio-economic outcomes for North Ayrshire residents. 
Climate Change and Carbon
4.5 There are no climate change or carbon implications arising from this report.
Key Priorities
4.6 The Child Poverty Action Plan Progress Report 2023-24 directly demonstrates
activity that contributes to our four Council Plan priorities.
Community Wealth Building
4.7 A range of activity was undertaken with partners during 2023-24, as outlined in
the report at Appendix 1, which contributed to our Community Wealth Building
approach in particular the ‘fair employment’ pillar. 
Consultation
4.8 Members of the Child Poverty and Cost of Living Board including NHS Ayrshire
and Arran, TACT, Arran CVS and the HSCP contributed to the content of this
report. 
Aileen Craig
Head of Service (Democratic) 
For further information please contact Isla Hardy, Senior Manager (Policy,
Performance and Democracy), on 01294 324035 or email IslaHardy@north-
ayrshire.gov.uk.

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Child Poverty Ac�on Plan Progress Report
2023-24
Appendix 1

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North Ayrshire Child Poverty Progress Report 2023-24  Page 1 of 27
Contents 
Welcome .............................................................................................................................................................. 2
The Key Drivers of Child Poverty...................................................................................................................... 3
Progress so far ..................................................................................................................................................... 4
Overall Ac�vi�es .............................................................................................................................................. 4
Overall Next Steps ........................................................................................................................................... 5
Income from Employment – Key ac�vi�es ...................................................................................................... 6
Income From Employment – Next Steps ......................................................................................................... 8
Case Study – Step Into Admin ......................................................................................................................... 9
Case Study – Step into Customer Service ...................................................................................................... 10
Reducing the Cost of Living – Key ac�vi�es ................................................................................................... 11
Reducing the Cost of Living – Next Steps ...................................................................................................... 16
Case Study – Winter Warmer Breakfast ........................................................................................................ 17
Income from Social Security and Benefits in Kind – Key Ac�vi�es ................................................................ 18
Income from Social Security and Benefits in Kind – Next Steps .................................................................... 21
Case Study – School Welfare Rights Officers ................................................................................................. 22
Case Study – Community Investment Fund ................................................................................................... 23
Summary of Performance .................................................................................................................................. 25
Our Key Ac�ons:  Progress Status .................................................................................................................. 25
Na�onally Sourced Indicators ........................................................................................................................ 26
Locally Sourced Indicators ............................................................................................................................. 27

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North Ayrshire Child Poverty Progress Report 2023-24 Page 2 of 27
Welcome
Welcome to our progress report for 2023-24.  Currently, North Ayrshire has the second highest percentage of
children living in poverty across local authori�es in Scotland.  This report outlines how we are working with
our partners together to find sustainable routes out of poverty for our children and their families.  We will
explain the main ac�vi�es we are undertaking to address child poverty as set out in our Child Poverty Ac�on
Plan 2023-26.
Data released by End Child Poverty in June 2023 shows 29.2% of our children in North Ayrshire lived in
poverty during 2022-23 (most recent figures available).  This means over 7,000 of our children, young people
and their families may be struggling every day to access essen�als such as food, sanitary products, clothing
and transport - limi�ng their ability to live to their full poten�al.  The impact this can have on the health and
wellbeing of our young people and their families is both immediate and longer term.  
Strong leadership to address child poverty is essen�al and we have developed a robust governance
framework to ensure a clear direc�on.  The Leader of our Council chairs the Child Poverty and Cost of Living
Board.  The aim of the board is to coordinate and where possible direct ac�on across our Council, Health and
Social Care Partnership, NHS Ayrshire and Arran, third sector partners and our communi�es.  Our Execu�ve
Directors for our Council’s Communi�es and Housing Directorate and our Educa�on Service are strategic
leads for cost of living and child poverty respec�vely – though ac�vi�es and responsibili�es stretch far
beyond these directorates and across our partners.  Together this shows how addressing child poverty is
being driven at the most senior level across partners.  
This commitment can be found in Our Council Plan 2023-28, which has addressing child poverty and
embracing community wealth building at its core.  The aim remains “A North Ayrshire that is fair for all“ with
our mission “to improve the lives of our people in North Ayrshire”.
The NHS Ayrshire and Arran (NHSAA) Delivery Plan 2023-26 recognises the challenges faced through
inequali�es “par�cularly as a result of poverty”.  It recognises the need to work together to support health
and wellbeing, while suppor�ng the wider economic benefits for our communi�es.  Addi�onally, NHS
Ayrshire and Arran is one of nine anchor ins�tu�ons who contribute to our Community Wealth Building
Commission, led by our Council.
Our ac�vi�es are shared throughout our other strategic documents, including the Community Wealth
Building strategy men�oned above, Children’s Services Plan, The Promise, Children’s Rights, Educa�on
Service Improvement Plan 2023-26 and our Community Learning and Development Plan.
It is essen�al that our residents can clearly see what work is being done to address child poverty and
scru�nise our ac�vity.  As a result, this report is writen for our residents in what we hope is an engaging and
accessible format.  
Rather than detail every opera�onal ac�on in a list, progress can be read through the “Progress So Far”
sec�on of this report and no objec�ve or ac�on can be viewed in isola�on.  A summary of the status of each
of our key ac�ons and performance indicators can be found in the final pages of this report.
We hope you are reassured by the progress we are making.  Child poverty in North Ayrshire is one of the
largest and most complex challenges we face and we are aware there is more to do.  However, through
listening to our residents and working together with our communi�es and other partners, we really will
achieve a North Ayrshire that is fair for all.
If you require help with the cost of living, please visit our dedicated
Cost of Living webpage or call 01294 310000.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 3 of 27
The Key Drivers of Child Poverty 
As stated in the Sco�sh Child Poverty Ac�on Plan 2022-26 “Best Start, Bright Futures” the three main drivers
of child poverty are income from employment, costs of living and income from social security and benefits in
kind.  
This report examines how each of these areas is being addressed in North Ayrshire.  Due to the complexity of
the issues faced, it is common for the areas to overlap.  As a result, a holis�c or ‘360 degree’ approach is
required to make a true sustainable impact for the benefit of our young people in North Ayrshire.  
The six priority groups / families outlined in the Sco�sh Child Poverty Ac�on Plan
2022-26 “Best Start, Bright Futures” are:
• Lone parents.
• Families with three or more children.
• Families where the youngest child is under 1 year old.
• Mothers aged under 25 years.
• Households with someone with a disability.
• Minority ethnic families.
We are working to improve how we are measuring progress and targe�ng these
specific families across our Council, NHSAA and other partners.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 4 of 27
Progress so far
Overall Ac�vi�es
Our North Ayrshire Tackling Child Poverty and
Cost of Living Board is chaired by the Leader
of our Council.  Members of the board
responsible for delivery in their areas include
North Ayrshire Council’s Execu�ve Directors
from Educa�on, Communi�es and Housing
and Place Directorates; Health and Social Care
Partnership; North Ayrshire’s Third Sector
Interface; and NHSAA.
The Board administers the £1.2m Child
Poverty and Early Interven�on Fund.  The
following funding has been allocated to date:
• £61,322 to remove school meal debt.  
• £50,000 commited to the provision of
computer equipment for our communi�es
to tackle digital exclusion.
• £20,000 to explore sustainable childcare
provision (following our mini enquiry in
May 2023).
• £50,000 to explore ini�a�ves to support
travel for training and employment.
• £20,000 for our targeted Ac�ve Schools
programme, removing barriers to access.
• £50,000 to support our No Wrong Door
ini�a�ve. 
In addi�on, the Board secured £78k from
Sco�sh Government’s Child Poverty Prac�ce
Accelerator Fund to progress work on North
Ayrshire’s Single Shared Assessment (NASSA)
project.  
Our Council Plan 2023-28
Our Council Plan 2023-28 was approved by
Council in June 2023 and priori�ses
suppor�ng wellbeing and community
democracy (addressing child poverty and
suppor�ng children's rights).  
Our young people were consulted to help us
co-design the Council Plan priori�es during its
development.  Performance is captured in our
six monthly magazine style reports published
on our website.  The priori�es all interlink and
are displayed in the diagram below. 
Our Council Plan 2023-28 Priori�es

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North Ayrshire Child Poverty Progress Report 2023-24  Page 5 of 27
Council approved trea�ng care experienced as
a protected characteris�c in March 2023, with
the defini�on approved by Council in
December 2023.  As a result, the care
experienced characteris�c was included
within our Equality and Children's Rights
Impact Assessments for the 2024-25 budget. 
The par�cular challenges faced by care
experienced people will be taken into account
with any policy decisions including budget
decisions.
Sco�sh Atainment Challenge
The Educa�on Service maintains a
focus on closing the poverty-related
atainment gap and enhancing
educa�onal achievement for all
students.  This is evidenced by
individual establishment
improvement plans, the Educa�on
Service's standards and quality
report, and service plan.  
Schools have been implemen�ng
various ini�a�ves and interven�ons
using the Pupil Equity Fund, while
local authority support through the
Sco�sh Atainment Challenge has
been streamlined.  Ac�vi�es include
reviewing the Family Learning Team
due to funding reduc�ons and
developing a new model for
delivering professional learning support via
the Professional Learning Academy.  Ini�al
feedback suggests that the new Professional
Learning Academy model is posi�vely
impac�ng the closure of the poverty-related
atainment gap.  
The Promise
We have developed the Corporate Paren�ng
Steering Group, chaired by an Elected
Member and atended by Heads of Service
and Senior Managers from across the
Community Planning Partnership.  This group
meets once every three months.  
We have also developed a Promise
Opera�onal Group (PrOG) that meets every
two months.  It is chaired by a Head of Service
and atended by frontline managers from
across the Health and Social Care Partnership. 
It is developed to explore how we can
improve:  data; language and communica�on;
alterna�ve care; and rela�onships.
We have established a Champions Board
network of over 30 care experienced young
people to give further opportuni�es for their
voice to be heard including in regard to their
care and policies that affect them. 
Overall Next Steps
• We will review and develop our Equality
and Children’s Rights Impact Assessments
including refreshing training for Council
employees on the UNCRC.
• We will con�nue to develop the
Community Planning Partnership website
as a hub for community informa�on.
• We will further improve our data
gathering on the six priority families to
beter target our resources.
• We will carry out a self assessment to
further develop our Child Poverty and
Cost of Living Board.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 6 of 27
Income from Employment –
Key ac�vi�es
Helping People Into Employment
The Council’s Employability service has
con�nued to engage and support individuals. 
We work in partnership with key stakeholders
and the Local Employability Partnership (LEP)
to improve outcomes and enable people to
progress into sustainable employment.
In 2023/24, the service registered 660 new
parents who are developing skills, confidence
and resilience to secure and sustain
employment in the future.  During this period
80 parents have secured paid work experience
through placements in third sector
organisa�ons and the Council.   In addi�on, 50
have progressed into employment.  In
summary, 130 more families are benefi�ng
from increased household income due to a
parent gaining employment.
The 660 parents supported during 2023/24
can be directly linked to the six family groups
(see chart below):
Our Employability service has established a
Parent Group to ensure lived experience is
considered in employability policy.  This group
is available for other services to access to
ensure ac�vity truly meets the needs of our
families.
Access to employment as well as training and
school ac�vi�es can be very dependent on
access to transport, par�cularly within rural
areas such as parts of North Ayrshire.  The
Child Poverty and Early Interven�on Fund has
enabled a pilot that will provide driving
lessons to 10 parents in order to pass their
driving tests.    They currently hold provisional
driving licenses but have no means to pay for
lessons.
Work con�nues as part of our Regional
Economic Strategy to deliver the priority of
‘Fair Work’.  This will ensure individuals from
across South, East and North Ayrshire will
have an effec�ve voice, opportunity, security,
fulfilment and respect within their workplace.
Our Council’s Modern Appren�ceship
Programme is available for young people aged
16 to 24 years.  We reserve 20% of places for
applicants with a disability or who are care
experienced.  During 2023/24 we exceeded
this target showing a commitment to our
young people who are facing extra challenges. 
From the 36 Modern Appren�ces recruited,
10 (27%) either had a disability or are care
experienced.  This is supported by partners
including NHSAA.
Skills For Life placements within our Council
help unemployed parents gain training and
experience through employment.  During
2023-24, 70 parents began their Skills For Life
programme and plans are being developed to
create new opportuni�es.
The NHSAA Employability Advisory service
con�nues to iden�fy opportuni�es for
Modern Appren�ce placements.  NHSAA
currently has one Modern Appren�ce working
in administra�on in Public Health, nine
employed in pharmacy technician

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North Ayrshire Child Poverty Progress Report 2023-24  Page 7 of 27
appren�ceships and 13 dental nurse
appren�ceships.  
The NHSAA Employability Advisory service
links in with a disability subgroup of the LEP
and has offered applica�on and interview
support through this group.  
To support parents to progress to or improve
employment NHSAA par�cipates in “Step into
Business” project as part of the “We Work For
Families” programme (see case study below).  
Our third sector partner The Ayrshire
Community Trust (TACT) is con�nuing to
deliver the Posi�ve Steps with Partners
Project.  The project helps residents who are
long term unemployed gain confidence and
skills through a series of pre-placement
ac�vi�es and ul�mately enter employment.
We are focussing more on suppor�ng pre-
employment training to prepare residents to
be able to compete effec�vely for roles.  For
example, as part of the UK Shared Prosperity
Fund (UKSPF), our Council has secured
funding to work with our partners CHAP to
deliver the Mul�ply Project.  Launched in May
2023, the ini�a�ve supports our residents to
use maths and numeracy in their daily lives,
both at home and in work.  This helps with
many areas from everyday tasks such as
budge�ng, through to gaining qualifica�ons.
Building Capacity
The Whole Family Wellbeing Fund is aligned
to the na�onal Child Poverty strategy, as well
as other Sco�sh Government policy.  Our
Partnership with Dads Rock as part of our
Whole Family Wellbeing Fund ensures a Dad’s
Support Worker will work with fathers of early
years children to build confidence and
empower them to be posi�ve, ac�ve role
models for their children.  This is in turn
expected to lead to improved employability
opportuni�es.
Our statutory North Ayrshire Drug and Alcohol
Recovery Service (NADARS) has employed
addi�onal Recovery Development Workers,
posts created specifically to support residents
who are in recovery from addic�on.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 8 of 27
The North Ayrshire Alcohol and Drug
Partnership (ADP) is working alongside
partners at Turning Point Scotland (TPS), our
Council, Department of Work and Pensions
and Ayrshire College to develop a course for
people in recovery in North Ayrshire.  The
proposed programme is based on a similar
model successfully implemented in South
Ayrshire which will give people the
opportunity to work towards a qualifica�on,
undertake meaningful volunteering
opportuni�es and develop skills that will help
them get closer to employment.  Funding
opportuni�es are being explored and if
successful this will be rolled out in 2024.
The ADP con�nues to work alongside partners
at TPS, Café Solace and others to develop
community-based volunteering opportuni�es
for people in recovery.
NHSAA’s Employability Advisor is in discussion
with the LEP regarding opportuni�es for work
placements.  Volunteering opportuni�es with
NHSAA are being explored.  In the coming
year NHSAA will inves�gate poten�al
opportuni�es for working with organisa�ons
to iden�fy further opportuni�es and support
for people in recovery.  
The Police Scotland Youth Volunteering
scheme in North Ayrshire builds life skills,
enhances confidence and provides a
suppor�ve pla�orm for our young people to
develop.  It seeks to support care experienced
young people and within North Ayrshire there
are 27 members.  Our volunteers were
involved with events such as the Marymass
Fes�val in Irvine where they supported the
police in looking a�er and repor�ng lost
property and helped at various poppy
appeals. 
Income From Employment –
Next Steps
• Progress the regional Fair Employment
workstream ac�on plan.
• Support school leavers and their families
to secure posi�ve and sustained
des�na�ons, for example through the
Youth Guarantee.
• Support the delivery of the Council’s
Modern Appren�ce Programme, including
young people with a disability and those
who are care experienced.
• Support access to employment in families
where disability is a factor.
• Support parents to progress into or
improve their employment.
• Develop mentoring within the Posi�ve
Steps with Partners Project employability
project.
• Con�nue crea�ng jobs through
community benefit clauses issues within
procurement exercises and encourage fair
work prac�ces including payment of the
Real Living Wage.
• Address issues surrounding school aged
and rural childcare to support educa�on
and employment.  
• Improve employment outcomes for
parents specifically within the priority
family groups.
• We will con�nue to explore the poten�al
for a community transport pathfinder
following ongoing survey work and a
Transport Needs Analysis.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 9 of 27
Case Study – Step Into Admin 
The ‘We Work for Families’ programme is a Council-funded service in Ardrossan, suppor�ng
parents into work by offering help with housing maters, u�lity bills, access to food bank
vouchers and developing CVs.  Sam joined We Work for Families to help build her confidence
and find work.  She is a single parent to her son and has disabili�es that restrict the type of
work she can do.  In addi�on, when Sam joined the programme she was grieving following a
bereavement.  
Sam has a caring nature, is always looking for ways to help people and has volunteered
extensively.  This has included providing support to young people who have suffered abuse. 
It was clear that Sam was very interested in returning to work, par�cularly working in an
environment that would support others in any way possible.
As part of the We Work for Families programme, which includes areas such as the Step Into
Business and Step into Customer Service op�ons, the Step into Admin pilot which supports
applicants into administra�ve posts, was ideal for Sam as it gave her the opportunity to
access the third sector who directly support many of our residents.  
Not only was Sam keen to get involved, it enabled her to gain qualifica�ons at college which
increased her confidence immensely.  Sam was interviewed for a post and was successful in
gaining a part �me posi�on with our third sector partners Community Housing Advocacy
Project (CHAP).
Sam had only been in the posi�on for a short period when she was offered a full-�me role
which she was delighted to do.  Sam has developed in her work and enjoyed every aspect of
it, gaining knowledge and experience too.
As the end date for Sam’s placement approached, she was offered a contract extension for a
further six months, proving that she is a valued member of the team.
Sam has now gained her SVQ and is excited about what her future holds.

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North Ayrshire Child Poverty Progress Report 2023-24 Page 10 of 27
Case Study – Step into Customer Service
Kateryna from Ukraine, is a mother-of-two who is currently working as an administra�ve
assistant at a local solicitors and estate agents in Saltcoats.
In Ukraine, Kateryna worked in HR and recruitment.  When she moved to Scotland she was
keen to upskill and find work that beter aligned to her children’s school hours.
She registered with We Work for Families and was offered a Beter Off calcula�on.  Beter
Off calcula�ons explain the various benefits people are en�tled to and how these could
change when they start working.  
Through the Council’s ‘Your Next Move, Working North Ayrshire’ programme, an opportunity
arose for Kateryna to join the Step Into Customer Service ini�a�ve.  She has now completed
various training courses including customer service, health and safety in the workplace and
confidence building.
Since January, she has been working 20 hours per week and would highly recommend that
parents looking for a way back into the workplace contact the Your Next Move, Working
North Ayrshire team.
She said: “I contacted the Council’s employability team to get help to find a job.  I would say
to other people, don’t be afraid to make the call because you will get a very warm welcome. 
It could help change your life.”
To access support as detailed in these case studies, please contact our Employability
Service.  Email employability@north-ayrshire.gov.uk or call 01294 310000.

Page 17

Page 11 of 27
Reducing the Cost of Living –
Key ac�vi�es
Fuel Poverty
To help address fuel poverty the Council’s
Energy Smart programme provides a range of
support to assist vulnerable families and
children by installing energy efficiency
measures and providing advice and support. 
This includes a crisis payment of up to £500 to
vulnerable households to help with the cost of
u�li�es.  Over 7,000 households have engaged
with energy advice to date.
The programme will further support delivery
of an an�cipated £1.6million for the
installa�on of energy measures, with this
element of the programme due to launch
imminently. The Council has also worked with
a local business, Green Home Systems, as part
of our Community Wealth Building approach
to lever in na�onal funding as part of an
innova�ve approach. 
The Sustainability Team con�nue to respond
to public enquiries on domes�c energy
efficiency and u�lise the Local Energy Advice
Forum (LEAF) partnership for referrals to
internal and external agencies.  Our Energy
Awareness Officer also engages with local
primary schools, delivers energy lessons and
supports ECO School groups.  We also
con�nue to raise awareness of energy use and
climate change through social media.
Through the Financial Inclusion Partnership a
sub group met during 2023 to discuss
availability of energy grants and payments for
vulnerable famililes with high energy costs, for
example, where a child has a disability which
necessitates use of essential electrical
equipment. This group identified a number of
grant and payment opportunities and the
eligibility criteria, these will be further
discussed and promoted via the Financial
Inclusion partnership and NHSAA.
Energy advice and support is available on our
Council website.
Cost of the School Day (COSD)
Our Ac�ve Schools team has made progress in
the following areas towards the priority of
reducing household costs.  Many of these
areas are supported through the Child Poverty
and Early Interven�on Fund:
• Extracurricular clubs are free of charge
across all school se�ngs, suppor�ng over
9,000 young people across the last year to
be ac�ve during extra-curricular �me.
• A total of 24 holiday programme
opportuni�es were available, free of
charge for targeted young people.
• We provided 47 free experien�al ac�vi�es
for targeted young people across North
Ayrshire.
• We have looked to remove barriers for
targeted young people across North
Ayrshire to access sport and physical
ac�vity opportuni�es.  Iden�fied barriers
can include transport, access, cost, food
provision and clothing.
• We provide individual support for young
people to access community club
provision by removing barriers such as
membership costs, clothing and
equipment.
Addi�onally, SportScotland provided funds to
enable young people coaching for those most
in need and this enhances what Ac�ve Schools
can offer.  
Ac�ve Schools has one part �me member of
staff dedicated to suppor�ng our young
people with addi�onal support needs (ASN). 
The key priority for Ac�ve Schools is reducing
the cost of the school day and making sure
our service is equitable for our ASN pupils.  
Our Educa�on Service alongside our
Community Learning and Development team
has taken a sustainable, whole systems
approach to sustainably reduce or eliminate
costs rela�ng to the school day.  This has
included:
• Issuing a clear statement to ensure no
gi�s for teachers or staff.
North Ayrshire Child Poverty Progress Report
2023-24

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North Ayrshire Child Poverty Progress Report 2023-24 Page 12 of 27
• Considering alterna�ves to monetary
dona�ons and dress down days for
fundraising/charity days in schools.
• Ensuring there is no requirement for
uniform branding.
• Recycled school uniforms are available in
schools.
• Breakfast clubs and a�erschool clubs are
offered at no cost to families by u�lising
Pupil Equity Funding (PEF).
• Healthy snacks and holiday meals are
freely available to pupils.  (See ‘Winter
Warmer case study below.)
• We have explored our Council’s
Procurement Framework to assist with
providing access to affordable uniforms
and clothing op�ons.
• We subsidise blazers for Senior Phase
pupils.
• We provide all S1 pupils with a school �e.
• We provide branded school bags, water
botles and sta�onery to reduce costs.
In addi�on, there is a £150,000 recurring
investment to extend our school and
community food network across all schools to
support our children and families.  
We are u�lising £100,000 in recurring
investment for a School and Family
Par�cipatory Funding Investment Fund.  This
is specifically for educa�onal establishments
to respond to local needs in rela�on to school
uniforms, outdoor clothing, sports kit and the
recycling and reuse of equipment.
These approaches have been designed in
collabora�on with our young people.  Our
Youth Forums and Joint Cabinet (which
includes 110 of our young people discussing
issues in partnership with our Elected
Members) have been central to iden�fying
and shaping our approaches.  
Engagement with our young people is
essen�al, with a view of “nothing about us
without us”.  For example, our Youth
Par�cipatory Budge�ng process involves our
young people’s applica�ons being reviewed by
their peers to ensure they really are mee�ng
their needs.

Page 19

Page 13 of 27
Planning con�nues for the further roll out of
universal free school meals to Primary 6 and 7
pupils.  This includes reviewing employee
resources, kitchen capacity, equipment and
capital work requirements.  The first phase of
the capital work has been completed and the
second phase is planned for summer 2024. 
Three dining hall extensions are planned for
future years.
In March 2024, Cabinet approved the
extension of our free school meals
programme.  This will provide a healthy mid-
morning snack for all primary school children
and availability of ambient food on a temporary
basis during 2024/25 un�l the next phase of the
na�onal expansion of universal free school
meals to those eligible for the Sco�sh Child
Payment (expected in February 2025).  National
universal expansion is expected February 2026.
Ac�vi�es
Our innova�ve approach to the delivery of our
leisure service means we use physical ac�vity to
support public health, address and manage
health condi�ons, engage with communi�es,
and reduce inequali�es.  Our provider, KA
Leisure, has offered free swimming and
ska�ng during the holiday period to babies and
young people aged up to 17 years.  This was
supported by funding from our Council.  
Our Informa�on and Culture Teams are
delivering the Out and About Project in the
Garnock Valley suppor�ng vulnerable families
to access the outdoors, discovering new spaces
and ac�vi�es at no extra cost.
We established the Council’s first Lend and
Mend Hub in Kilbirnie Library.  It enables free
access to equipment to repair, reuse, and
upcycle everyday items.  Between September
and March 28 workshops had taken place at the
Lend and Mend Hub and 27 items had been
saved from landfill through upcycling and
repairs.  Not only is this addressing the cost of
living, it supports our Sustainable North Ayrshire
Strategy 2024-27.
North Ayrshire Child Poverty Progress Report
2023-24
Childcare
We are working with partners to support
childcare providers to deliver school aged
childcare.  “Wrap around care” for school
aged children is in a fragile situa�on as it has
had to react to changes in work paterns and
demand.  £20,000 has been allocated by the
Child Poverty and Cost of Living Board to
support developing sustainable childcare in
North Ayrshire.
Transport
We are suppor�ng the rollout of the free
na�onal en�tlement for transport for young
people aged from 11 to 25 years.  20,037
young people have a valid Young Scot Na�onal
En�tlement Card (NEC) in North Ayrshire.  This
represents 90% of the es�mated popula�on of
11 to 25 year-olds in the area.  This includes a
bulk issue of 1,718 NECs for our Primary 7
pupils in September.
Our Community Transport Study is con�nuing
with our communi�es and partners to
determine the level of need for a community
transport ini�a�ve within North Ayrshire.  
We have improved knowledge about
sustainable transport choices by con�nuing to
promote them through the Trinity Ac�ve
Travel Hub and working with workplaces,
organisa�ons and volunteers to provide ac�ve
travel ac�vi�es across the area.  We have also
helped people develop more posi�ve a�tudes
towards sustainable transport choices by
con�nuing with workplace engagement
including crea�on of travel plans and bike
maintenance classes.
MCR Pathways Mentoring Programme
Mentoring programmes have been introduced
in a further two secondary schools meaning
that all eight mainland secondary schools now
have access to this provision.  It is designed
specifically to support posi�ve outcomes for
care experienced learners through regular
mentoring with volunteer adult mentors from
the local business community.  These
programmes have been evaluated highly by

Page 20

North Ayrshire Child Poverty Progress Report 2023-24 Page 14 of 27
care experienced learners at our recent Care
Experienced Joint Cabinet Live event.  MCR
Pathways is a na�onal ini�a�ve that provides
mentoring for our young people.  Our Council
has been involved in the programme since
2019.  Mentors have a range of experience
across different aspects of life and volunteer
to be matched with a young person based on
their interests, poten�al career and
personali�es and support our young people
on an ongoing basis.
Food with Dignity
We have launched an interac�ve map (see
below) to show available food with dignity
opportuni�es in our locali�es.  So far it has
received over 106,370 views.  The icons
represent different food providers such as
food larders, community shops and
emergency food provision.  Contact
informa�on is available by clicking on each
icon.  This service supports the North Ayrshire
Fairer Food Network (90% volunteer led).  
In addi�on:
• A WhatsApp group has been established
to manage food waste.
• Christmas Meal in a Box was created for
those in need of addi�onal support.
• Emergency U�lity Support can now be
issued from Community Larders.
• Community Benefits within our
procurement contracts are directly linked
to Larders.
• 100,000 rolls are regularly issued to
support breakfasts.
• Dona�ons of baby food and pet food are
placed in free baskets in larders.
• Strong links are established with our
Customer Services team to direct support.
• Financial support for larders is established
based on foo�all.
• Following the launch of our 15th mainland
larder at Largs Library in February, a
loca�on for a larder on the Isle of
Cumbrae has been iden�fied.
Overall the support offered is intended to be
holis�c, so a range of op�ons are available to
reflect the range of different needs in our
communi�es.
Holiday Meals
Teams across our Council worked in
partnership with KA Leisure and community
associa�ons to deliver a holiday meal and
ac�vity programme.  This was targeted at
those en�tled to free school meals over the
summer holiday period.  11,740 meals were
delivered across 23 sites over four weeks.
Public Health and NHSAA promote holiday
meals as part of holiday hunger campaigns.

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North Ayrshire Child Poverty Progress Report 2023-24 Page 15 of 27
Community Directory
We have launched the new Community
Directory which provides communi�es with
access to informa�on about services in their
locality, for example money advice, energy
costs as well as ac�vi�es for health and
wellbeing.  
The directory has been developed using open
data and it enables Council services,
community groups and partners to take
ownership of the data.  
Residents can look for services by locality,
postcode and within a 15-minute walk or drive
from their home.  The Directory was so�
launched at our Community Planning
Partnership Conference at the end of February
and we are working to officially launch the
new directory with our communi�es and
partners.
Cost of Pregnancy 
The Cost of Pregnancy Group created an
ac�on plan from the recommenda�ons in the
Cost of Pregnancy Report.  These ac�ons are
being taken forward and a report will be
presented to the Women and Children
Diagnos�c Governance Group and the Infant,
Children and Young People’s Programme
Board.  
Period Poverty Ini�a�ve
Our Council is further developing the
provision of free period products across our
schools and communi�es by targe�ng youth
events.  Our mobile youth bus has been
provided with regular supplies of period
products, including re-useable products that
are promoted at key climate campaign dates
throughout the year.  NHS Ayrshire and Arran
provide free period products across hospital
and clinic sites.  
Communi�es Mental Health and Wellbeing
Fund
The Communi�es Mental Health and
Wellbeing Fund is being delivered by our
community partners directly to communi�es
to fund locally designed solu�ons to address
child poverty.  So far £1.8m has been
distributed.  The fund is due to conclude in
June 2025, however applica�ons to the
Council’s Child Poverty and Early Interven�on
Fund are being considered to enable to
support con�nued provision.  The annual
report on the delivery fund including impact is
being finalised at �me of wri�ng.
Our Educa�on Service has delivered a range of
professional learning opportuni�es and our
employees involved now feel confident to
support both posi�ve mental wellbeing and
emo�onal distress.  An example of our
developments is our Building on Posi�ve
Rela�onships parent programme, which has
been further rolled out with 30 addi�onal staff
members trained.  25 families have benefited
from the programme with a posi�ve impact
on family rela�onships being reported.
Public Health sit on the review groups for
alloca�on of the fund including the Children
and Young People’s group.
Young Parents’ Group
Our Council is pilo�ng a Young Parents’ Group
for parents aged 25 years and under.  This is
taking place in the Three Towns area, funded
by the Mental Health and Wellbeing Fund. 
The group covers wellbeing and life skills. 
Youth Services work alongside the Livelong
Learning Team to help increase parents’ skills. 
The groups support develop posi�ve
rela�onships between the young parents and
their toddlers, including through ac�vi�es
such as baby yoga.
Health visitors helped publicise the groups. 
Though six weeks into the programme at �me
of wri�ng, we are due to do a full evalua�on
in the coming weeks.  We are already looking
to extend this through June, develop a second
pilot in Irvine and ul�mately within other
locali�es too.  We have iden�fied a further
need for parents aged from 25 to 30 years and
are exploring this.
Overall our Community Learning and
Development teams are recognised as making

Page 22

North Ayrshire Child Poverty Progress Report 2023-24 Page 16 of 27
a significant posi�ve impact on our
communi�es in terms of inclusion and
reducing barriers, as evidenced in a recent
HMIE report.  
Whole Family Wellbeing Fund
The Whole Family Wellbeing Fund (WFWF) is
aligned to the na�onal Child Poverty strategy,
as well as other Sco�sh Government policy
areas.  The expansion of Early Years Social
Workers within North Ayrshire will increase
capacity to help support families who are
struggling financially.  
In addi�on, the Family Centred Wellbeing
Service and wider investment in
neurodevelopmental ac�vity in North Ayrshire
will offer holis�c support which may see some
families able to access appropriate benefits
following diagnosis of a child's condi�on.
Reducing the Cost of Living –
Next Steps
• We will con�nue holiday food provision.
• We will con�nue consulta�on and
engagement on child poverty, to ensure
our policies and approaches are informed
by lived experience.
• We will con�nue to prepare for the rollout
of universal free school meals in 2026 and
any required provision prior to this date.
• We will roll out the next phase of our
Energy Smart programme to include
installa�on of physical measues, while
con�nuing our ECO Flex partnership. 
• We will look to increase the number of
organisations working with our young
people registered on the NHS Community
Benefits Portal.
• We will carry out more work to iden�fy
how best to increase the update of the
Young Pa�ent Family Fund.
• We will review out of school care provision.
• We will explore the Lend and Mend
approach and enhance public libraries to
improve the quality of study spaces to
assist with study and learning out with
school �mes.
• We will con�nue to address food with
dignity opportuni�es in our locali�es.
• We will specifically include ac�ons to
address child poverty when refreshing our
there year Community Learning
Development Plan.  This will be presented
to Cabinet and the Sco�sh Government in
October 2024.
• We will explore a funding model for
schools to enable our young people to
access Duke of Edinburgh Awards by
u�lising the Outdoor Budget for
par�cipa�on and equipment.
• We will work collabora�vely across our
schools to use Pupil Equity Funding to close
the poverty related atainment gap.
• We will develop an Infant Food Poverty
care pathway in North Ayrshire which will
include a process for the safe provision of
infant formula in emergency situa�ons.

Page 23

North Ayrshire Child Poverty Progress Report 2023-24 Page 17 of 27
Case Study – Winter Warmer Breakfast
The second year of our Winter Warmer Breakfast ini�a�ve has ensured up to 1,000 pupils daily are
accessing free food with dignity and has resulted in many being able to afford a more substan�al
lunch�me meal.
In December 2022, our Council commenced a new
temporary service u�lising the Cost of the School Day
funding.  This offered a free breakfast to all secondary
school pupils and our young people at Lockhart Campus,
our school for our children and young people with
addi�onal support needs.  
Working across Facili�es Management and our Educa�on
Service, we developed a model to ensure access for all
pupils.  A mix of hot and cold items were on offer and in an
easy ‘grab and go’ style to allow pupils to pick items and eat
where they chose.  This ensured the provision of food didn’t
impact on exis�ng friendship groups.  
This service was well received, par�cularly during the colder
winter months and as a result, we ran the programme
during 2023/2024.  The funding for the second year came
from the service’s own budget.  We learned from the first
year so we could work more efficiently and ensure we
provided an atrac�ve and filling offer to the pupils.  
This second year of provision has seen a similar uptake across the schools with an average of 950-
1000 pupils accessing this free food service every day.  
A posi�ve consequence of this provision has been an increase in pupils eligible for free school meals,
not using their credit at morning break.  They are instead using their credit at lunch�me to access a
full lunch.  
Hidden hunger is an issue in secondary schools as pupils are free to leave the school grounds at
breaks and if they are not atending the school dining facility, it is difficult to iden�fy those in need. 
This service helps to address the issue of hidden hunger by offering dignified free food provision at
breakfast that is flexible to support the social groups of our young people.
The feedback to our catering teams has been extremely posi�ve and seeing the pupils accessing food
free for all, with no s�gma atached has been extremely worthwhile.  As a result, in March Cabinet
agreed the extension of the Winter Warmer Breakfast ini�a�ve in secondary schools for winter
2024/25.

Page 24

North Ayrshire Child Poverty Progress Report 2023-24 Page 18 of 27
Income from Social Security
and Benefits in Kind – Key
Ac�vi�es
No Wrong Door 
No Wrong Door is an ini�a�ve to ensure our
residents can always access the informa�on
and support they need from our Council and
Community Planning Partners.  It is strongly
supported by the Child Poverty and Cost of
Living Board and key to our Council Plan and
Digital Strategy 2023-28.  It ensures people
are at the centre of innova�on and no-one is
le� behind to prevent digital exclusion.
There are two main elements to our No
Wrong Door approach, ‘Corporate Referral’
and ‘Single Shared Assessment’.
Our new Corporate Referral process is now
live.  It examined how our residents access
services such as:
• Digital access and skills
• Benefits, welfare rights, debt, and money
budge�ng support
• Employment advice and support
• Homelessness advice and support
• Housing rent advice and support (for
North Ayrshire Tenants)
• Health and wellbeing support
Services needed to rely on our residents to
contact the various services and the services
themselves didn’t have visibility of other
teams our residents were involved with.
As a result of the review, our residents only
need to provide their informa�on once and
will be directly routed to the services that best
meet their needs.  In addi�on, services are
immediately aware when a request for
support is received.  This is achieved through
an online form on our website.  This form is
also used by our Customer Services team
when residents call or visit our offices, so
those without internet access are not digitally
excluded and s�ll receive the same high level
of support.
Following the no�fica�on, services contact the
resident to complete an assessment of their
needs.  At this point, decisions are made as to
which services or external partners would be
best to support them, such as Financial
Inclusion, Employability, Housing and others.  
These services or partners then contact the
resident directly, reducing cost and the
poten�ally overwhelming task for residents to
contact a list of services and partners.  In
addi�on, as the informa�on is at this point
already known to our Council, it reduces the
need for some of our most vulnerable
residents to re-explain poten�ally complex
and distressing circumstances.
Accessible from the Council and Health and
Social Care Partnership websites, the process
is used by our Customer Services team to
route referrals efficiently.  
Our health and wellbeing support can also
direct individuals to their GP prac�ce and
provide direct links to community supports on
the Cost-of-Living webpage.
Our emerging Single Shared Assessment
approach will inform decision making and
provide residents with assistance more quickly
through a whole system approach offering
immediate and longer-term support to li�
people out of the cycle of poverty.  This will be
achieved by asking residents at the point of
applica�on for their consent to use their
details to assess eligibility for all benefits,
grants and support available across our
Council in one applica�on.  This ul�mately will
create a ‘golden record’ to proac�vely help
residents access the support they are en�tled
to.
The approach aligns to a ‘tell us once’
approach and avoids the need to access
informa�on retrospec�vely or complete
numerous applica�on forms.  Implementa�on
of a Single Shared Assessment form will also
enable us to target earlier interven�on with a
specific focus on the six priority groups.

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North Ayrshire Child Poverty Progress Report 2023-24 Page 19 of 27
The approach complements exis�ng ‘self-help’
benefits analysis tools available.  
Currently we are analysing the data we have
about how our residents contact our Council
to further organise our support.  We were
fortunate to be successful in our applica�on
for Sco�sh Government Child Poverty
Accelerator Funding to support this approach.
Review of Financial Inclusion
We have developed our new North Ayrshire
Financial Inclusion Strategy 2023-28, intended
to provide access to effec�ve financial advice
and products.  It will support people to build
their financial resilience and confidence in
managing their money and dealing with
financial difficul�es.
During 2023/24 our Money Maters Team
supported residents to access £20,081,590 in
financial gains from 5,739 referrals.
Public Health are con�nuing to develop their
child poverty and financial inclusion
workshops for employees.  Training was
delivered to 15 paediatric nurses and one
senior orthop�st in 2023/24.  Training now
includes a video where someone with lived
experience provides their experiences and is
being promoted for the coming year.  
Customer Services
Our Customer Services team con�nues to
ensure familes are supported financially via
the administra�on of benefits including the
Sco�sh Welfare Fund, Educa�on
Maintenance Allowance, Free School Meals,
School Clothing Grants, Housing Benefit,
Council Tax Reduc�on, Discre�onary Housing
Payments and Energy Support Crisis Payment. 
The processes for these are as seamless as
possible for the resident to apply and where
possible, automa�on is in place.  The team is
working closely to develop the No Wrong
Door approach (above).
We ensure benefits and grants are processed
as quickly as possible to prevent families from
being in financial crisis and alleviate any
pressures.

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North Ayrshire Child Poverty Progress Report 2023-24 Page 20 of 27
As at February, £1,301,497 had been spent
through Crisis Grants and Community Care
Grants out of a total budget of £1,577,601
(which includes a Council contribu�on of
£237,000).  From this, 3,150 Crisis Grants and
1,492 Communty Care Grants and  have been
awarded.  The scale of need is challenging
with the available resources and we are
ac�vely managing the type and amount of
support we can provide.
Islands Emergency Crisis Funding
Our Informa�on and Culture team supported
the delivery of the £57,000 Islands Emergency
Crisis Funding from Sco�sh Goverment.  
Cost of Living Reports
Six monthly Cost of Living Reports have been
presented to Cabinet for considera�on.  These
outline key ini�a�ves designed to reduce the
cost of living for our residents and associated
progress.  
Health and Financial Reviews
Our HSCP Universal Early Years team has
maintained a strong partnership with We
Work for Families, having referred 34 families
for employability support in the period April-
November.  Health visitors have supported a
further 25 families to maximise their income
through referrals to Money Maters, Lemon
Aid, CHAP and Home Energy Scotland.  
Financial inclusion and income maximisa�on is
embedded as part of health assessments
conducted by our Health Visitors as part of the
Universal Health Visi�ng Pathway.  This is
closely monitored to ensure it is maintained,
with data recorded on whether a family has
been signposted or a family has been referred. 
During 2023/24 the integrated Univeral Early
Years service (Health Visitor support workers,
Family Nurturers, Perinatal Wellbeing Team,
Early Years Social Workers, Infant Feeding
Support Team and Dads Support Worker)
received 846 Requests for Assistance (RFA).  
When support concludes, either planned or
unplanned, prac��oners are asked to
complete an update form which is returned to
the Named Person Service for processing. 
This form looks at outcomes as well as
whether the family falls within one of the six
priority groups.
Of the 846 RFAs, 357 were completed during
2023/24 of which:
• 37.8% has a child under one year old (135
RFAs).
• 13.2% had three or more children (47
RFAs).
• 2.5% had a disability within the household
(9 RFAs).
• 1.96% were Black Minority Ethnic (7
RFAs).
• 17.1% were lone parents (61 RFAs).
• 4.5% were young parents (16 RFAs).
(Please note this was changed this from
young mothers due to the focus on young
parents from a Family Nurse Partnership
perspec�ve.)
• 38 requests for assistance were for
children in households with more than
one priority group.
The team has also collected informa�on on
the 132 RFAs where support was not
completed due to issues such as engagement. 
This data can be used to inform future
approaches.
Public Health has examined the Cost of Health
protec�on and improving processes for those
who need to isolate due to illness and and
who will lose earnings.  In addi�on, Money
Maters informa�on (our financial advice
service) is displayed in all hospitals including
Ayrshire Central,  Arran and Millport.  These
are situated in key high foo�all areas such as
li�s, stairwells and within outpa�ent clinic
wai�ng areas.
The Rosemount Project and Family Centred
Wellbeing Service are proac�ve in
signpos�ng and/or making referrals to
Money Maters to ensure that families
maximise all the support they are en�tled to. 
They also liaise with Money Maters to
support appeals if access to benefits such as
the Sco�sh Welfare Fund or

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North Ayrshire Child Poverty Progress Report 2023-24  Page 21 of 27
Child/Adult Disability Payment is refused.  The
Rosemount Project is a crisis interven�on and
intensive support service designed to prevent
children and young people from being
accommodated.  The service provides
immediate support to vulnerable children,
young people, families and carers who are
assessed as high level of need and risk.
We worked with the Paediatrics Team to
develop new posters to promote the Young
Pa�ent family Fund.  These have been shared
with the Ayrshire Maternity Unit and
displayed in numerous public loca�ons.  The
Nursery Nurses are wellbeing champions and
available to help families complete
paperwork.
Housing
Our Housing Alloca�on Policy is currently
under review.  Consulta�on has taken place
with applicants and residents in North
Ayrshire to capture lived experience and
ensure there are no nega�ve impacts on child
poverty.  
Our Council's temporary accommoda�on is
dispersed accommoda�on within the
community.  We have early interven�ons to
avoid homelessness where possible and if it
does occur, we will ensure financial support is
in place so that temporary accommoda�on is
only used in the short term.   
Income from Social Security
and Benefits in Kind – Next
Steps
• We will con�nue to progress the No
Wrong Door ini�a�ve, with a par�cular
focus on the Single Shared Assessment to
maximise the levels and speed of support.
• We will progress the Financial Inclusion
Strategy 2023-28.
• We will monitor and improve the uptake
of the Young Pa�ents Fund.  NHSAA’s
Public Health Department con�nues to
work closely with Maternity services to
improve the uptake.  
• Public Health will con�nue to develop
their child poverty and financial inclusion
workshops for staff.  
• We will explore Health Visitor access to
crisis / emergency funding for families
either in the form of vouchers or as a
cash-first op�on.
• 2024-25 will see the first full year of
implementa�on for many of the funded
WFWF projects.  The fund is only available
un�l March 2026 so the focus will be on
sharing learning and considering how
projects become sustainable at the end of
the funding.
• We will review our housing alloca�on to
access larger housing for larger families
and address overcrowding.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 22 of 27
Case Study – School Welfare Rights Officers
School Welfare Rights Officers provide confiden�al advice and assistance to
parents and carers to enable them to access all benefits they are en�tled to. 
They also offer advice when circumstances change, provide support to
challenge any sanc�ons and offer representa�on at appeals.  Through being
based in schools it is hoped any s�gma is lessened and parents and carers
feel more confident in approaching officers for assistance as it is a trusted space.  
Key results from our current School Welfare Rights Officer show an impact is being made. 
106 referrals to our Money Maters team resulted in:
£560,509 in financial gains for secondary school parents
during 2023/24.  An average of £5,387 per referral.
£1,067,328 gained by secondary school parents
since the project began.
In addi�on to schools, we partner with the Food Bank and have a Welfare
Rights Officer funded by the Trussell Trust taking referrals from all Food
Banks and having drop-in surgeries as required.  We also have advisers in GP
surgeries, Addic�on Services, Jus�ce Service, and Children and Families
Teams and get regular referrals to our services such as Financial Inclusion.
Next Steps
As at 2023/24 we have one Welfare Rights Officer based in our Secondary
schools, with funding met by the Educa�on Service and the Financial
Inclusion Partnership (HSCP).  In February 2024 as part of the budget
discussions, Council agreed to fund £160k for School Welfare Rights Officers.  
The agreed funding will enable recruitment of an addi�onal two Welfare
Rights Officers for two years, extending the current programme.  It is
intended that the school clusters will be placed into three sec�ons with one
Welfare Rights Officer in each.  This will keep the links between Early Years,
Primary and Secondary, meaning that if a family has children of various ages, the family is s�ll
supported by the same officer.  
Performance management of the School Welfare Rights Officers emphasises wellbeing as well as
financial improvement.  As a result, case studies will be used to manage performance in addi�on to
quan�ta�ve informa�on. 
Baselines will be taken to be
able to show improvement. 
With the addi�onal funding we
aim to replicate this across our
schools.  All three School
Welfare Officers will be in
posi�on a�er the summer to
help support our families during
the 2024/25 academic year.
What am I
en�tled to as
an unpaid
carer? 
I’m aged 17 and my mum’s
asked me to leave my family
home.  I’m staying with a
close friend, and I don’t
have any access to funds. 
My husband passed away,
I work, I need to find out
what help I'm en�tled to. 
What are the grants and
financial rights that my
children are en�tled to? I
have two girls in the
academy and a baby girl. 
I just wanted to drop a wee email to say thank you so much for all the
assistance in finding what we were entitled to...  …The gain isn't just
about finances (which is a wonderful help and a huge weight off my
mind) …. (I) no longer stress and panic over trying to cover school
holidays, sick days etc.  I am much happier and less stressed as I'm here
fully for all three children now which has made the kids all feel happier.  
The service you offer is wonderful and I'm very grateful to have been
offered your assistance.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 23 of 27
Case Study – Community Investment Fund
Our Community Investment Fund (CIF) enables community groups from each of our six locali�es to
apply for funding for projects that will benefit our communi�es.  Many of these projects directly
address the causes and/or impact of child poverty.
Children 1st
Children 1st is a registered charity suppor�ng vulnerable children and families,
with a focus on preven�on, protec�on, recovery and resilience. Children 1st Family
Wellbeing is based in Bourtreehill, Irvine, North Ayrshire and has been established
since 2018. The Family Wellbeing Service is based in the heart of the community,
where local families can discuss what concerns them, seek solu�ons, access
specialist support, such as money advice and intensive family support for whole
families from skilled people.
Through their current work across Irvine, engagement at the Irvine Locality
Network Mee�ngs and discussions at the Bourtreehill and Broomlands Locality
Chit Chats, local people iden�fied their need for a community-based Family
Wellbeing Worker and a Community and Family Engagement worker.  In
November 2022 Cabinet awarded £97,580 for the recruitment of these posts.   
These posts supported the local community by offering:
• Prac�cal and emo�onal trauma informed and recovery focused support to children and families
who have experienced trauma and / or adversity in their lives.
• A range of community lead ac�vi�es that focus on wellbeing, rela�onships and hope.  These
programmes included exis�ng partnerships with local services such as Ac�ve Schools, North
Ayrshire Rangers and Ayrshire Wildlife Trust, to maximise opportuni�es for families to connect
with outdoor, recrea�onal experiences and seek to develop new partnerships with other groups,
organisa�ons and agencies in the area.
• Blended Money Advice support to help whole families establish the root cause of money
worries, maximise their income, help budget and avoid and manage debt, again with a real
trauma sensi�ve and rela�onship-based approach.
During 2023/24 Children 1st:
• Reached 99 people through trauma informed whole family support – 53
children and 46 adults.
• Reached 614 people through groupwork and events.
• Families made posi�ve progress across all three Outcomes of wellbeing,
community and rela�onships.
• 50% of the families introduced themselves to our service by calling on
their own or coming into our space to ask for help.  
• We supported local volunteers and community spaces including Towerlands Café, St John Ogilvie
Church, Relief Parish Church and Bourteehill Park.
The main four challenges that families told us they experience are:
• Their children’s emo�onal wellbeing, rela�onships, paren�ng and their children’s educa�on.
• Families feel they con�nue to face the same barrier accessing other services, in that they don’t
meet “criteria”.
I’ll be honest, I come to
things for the children but
stuff like this makes my
anxiety sky high, you and
the staff help me feel so
comfortable.
Because of support my
Granddaughter has a
better understanding of
her rights.
My Granddaughter
now feels more
content and able to
talk more about her
worries.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 24 of 27
These outcomes show that the CIF is ac�vely making a posi�ve difference to the lives of our people
in North Ayrshire.  Other CIF applica�ons granted recently include: 
CHAP Advice Outreach 
The Irvine Locality Partnership awarded the Community Housing Advocacy Project (CHAP) £91,534 to
recruit two advice workers that are based within various community loca�ons throughout Irvine. 
Making their services accessible locally, in established and trusted environments, means that people
will be able to gain assistance with a variety of benefits, housing and debt issues on their doorstep.  
BABCA Community Garden 
The Irvine Locality Partnership awarded the Bourtreehill and Broomlands Community Associa�on
(BABCA) £12,777 to establish a community garden.  The project will engage with a wide range of
partners, centre users and community groups, as well as providing produce to support the Larder
and the affordable café in the Centre, addressing issues of food poverty.  It will also provide
volunteering and learning opportuni�es for community members. The funding will be used to
purchase equipment and materials for the garden.
Turning Point - PEAR Service 
The Irvine Locality Partnership awarded Turning Point £96,112 to employ a Peer Led Prac��oner for
two years (as well as associated costs for resources, room hire and na�onal support costs) to support
the delivery of a college course by Ayrshire College for people in recovery from substance or alcohol
use.  This programme will support people to obtain an accredited qualifica�on which could lead to
further educa�onal opportuni�es while also providing peer support.
Micah Project
The Irvine Locality Partnership awarded the Micah Project £50,000.  The project for the Irvine locality
will provide a storage base, coordinator, and delivery support within the town for two years to
deliver a wellbeing package following a child’s vaccina�ons (3-6 months, 9-12 months, 2-3 years and
3-4 years).  These age-appropriate toys, books, and resources will promote early childhood
development and the packs will be another channel to signpost parents to support.
Beith Community Association
The Garnock Valley Locality Partnership awarded £22,098 to Beith Community Associa�on to
contribute toward the employment of the Development Manager for one year and to employ a
Project Assistant on a part-�me basis.  This project will benefit all Garnock Valley residents,
irrespec�ve of age, background or experience by providing opportuni�es and support, building
confidence and developing skills for those disadvantaged due to unemployment, poverty, health
issues or other factors.
Getting Alongside Communities
The Kilwinning Locality Partnership awarded £36,000 to the Corra Founda�on to support the overall
running costs of their Ge�ng Alongside Communi�es project.  Ge�ng Alongside Communi�es
directly contributes to the Kilwinning Locality Priori�es of suppor�ng skills and work, allevia�ng
poverty, and promo�ng equality of access to opportuni�es, improving community wellbeing, and
building strong communi�es.  Funding will support the project over the next three years.

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North Ayrshire Child Poverty Progress Report 2023-24  Page 25 of 27
Summary of Performance 
Our Key Ac�ons:  Progress Status
We agreed three-year objec�ves/key ac�ons as part of our Tackling Child Poverty Strategy 2023-26.  These
key ac�ons are supported by opera�onal ac�vity directed by the Child Poverty and Cost of Living Board.  The
table below shows a summary of the status of our key ac�ons as at 31st March 2024.  Green is on target (we
are progressing as expected), amber is slightly adri� of target and red is significantly adri� of target.
Key Ac�ons Status
We will provide local leadership in addressing child poverty. 
We will have greater involvement of our residents, including children and young people, in service
design and delivery. 
We will ensure our services are human and kind. 
We will commit to taking a No Wrong Door approach with partners. 
We will advocate for our residents in accessing resources and funding to address child poverty. 
Within the Community Planning Partnership, we will con�nue to take a system wide approach to
child poverty within our Wellbeing priority and use our resources strategically to focus on beter
outcomes. 
Across the Council, NHS Ayrshire and Arran, our Community Planning Partners and our third and
voluntary sector partners in our communi�es, we will ensure our workforce planning enshrines a
No Wrong Door approach to access to services and that poverty impact assessments are
embedded in our policy and prac�ce. 
We will examine how economic development, transport, skills and childcare provision can
combine to break down barriers to employment with parents as a priority group; ensure local
economic prac�ces (Community Wealth Building) supports addressing child poverty; and
complement key ac�ons. 
We will understand and address where possible the cost-of-living challenges that our families face. 
We will use data to inform place-based approaches to interven�ons and targeted use of resources
to support wellness, families and parental employability. 
We will improve access to affordable childcare. 
We will encourage greater job quality through Fair Work. 
We will ensure accessibility to employment and services through support for priority families. 
We will maximise the update of benefits and support financial inclusion. 
We will drive further progress in removing financial barriers to educa�on through the Cost of the
School Day ini�a�ve. 
We will improve whole family wellbeing outcomes, supported by the Sco�sh Government Whole
Family Wellbeing Fund. 
We will beter link adult and children’s services to improve outcomes for families living in poverty. 
We will improve the use of data and performance measures in rela�on to what the local issues are
and what ac�ons need to be taken around child poverty.

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North Ayrshire Child Poverty Progress Report 2023-24 Page 26 of 27
Na�onally Sourced Indicators
The following indicators provide context to the environment in which we are delivering services.
Descrip�on 2020 2021 2022 2023
Percentage of working age popula�on in employment. 67.7% 64.7% 73.6% 70.3%
Gross weekly earnings – Workforce based. 487.20 506.20 555.40 595.60
Employment rate Percentage (women). 63.4% 64.4% 71.9% 68.7%
Employment rate work limi�ng disabled. 44.3%  44.7% 51.7% Data not yet
available
Youth employment rate. 55.3% 42.2% 66.1% 57.8%
Percentage of households managing well financially. Data not
available
Data not
available 47%
Percentage of children in low-income families* 25.2% 20.9% 28.6%
Percentage of employees (18+) earning less than the
Living Wage. 15.9% 11.4% Data not
available 10.4%
Percentage of adults with a limi�ng long-term physical
or mental health condi�on. 27.4% Data not
available
Data not
available 30.1%
Percentage of mothers aged under 19 years and under. 4.1% 3.1% 3.6%
*Financial years (i.e. 2019/20 listed under 2020).
Data not yet
available
Data not yet
available
Data not yet
available

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North Ayrshire Child Poverty Progress Report 2023-24 Page 27 of 27
Locally Sourced Indicators
We con�nue to work on developing locally sourced indicators, par�cularly rela�ng to the six priority families.
We are also developing an opera�onal set of input measures which will ul�mately help demonstrate the
impact of our interven�ons in the medium to longer term.
The following indicators give an indica�on of how we are performing.  Many of the indicators reflect Covid-19
lockdown periods between 2020-2022.
Descrip�on 2020/21 2021/22 2022/23 2023/24
Speed of processing Housing Benefit (New Claims)
(days). 8.89 9.45 14.12 21.07
Speed of processing Housing Benefit (Change of
Circumstances) (days). 7.59 9.24 14.12 12.41
Speed of Processing (Council Tax Reduc�on) new
claims (days). 19.05 25.59 37.8 34.38
Speed of processing (Council Tax Reduc�on) changes
of circumstances (days). 5.13 5.95 7.62 4.76
No. of Crisis Grants Paid. 3,539 2,460 3,605 3,436
Number of children receiving school clothing grants. - - 6,135 5,987
Number of families receiving school clothing grants. - - 3,864 3,943
Percentage of households in fuel poverty. 28% Data not yet
available - -
Percentage of new tenancies to applicants who were
assessed as homeless sustained for more than a year. 92.48% 86.92% 88.38% 84.02%
Number of new build housing units reaching comple�on
(all tenures) (Actual not cumula�ve).* - - 562 384
Gross rent arrears (all tenants) as at 31 March each year
as a percentage of rent due for the repor�ng year
(LGBF).
5.5% 6.6% 7.1% 5.88%
Percentage of respondents who say that food is
available but too expensive. - - 53% Data not yet
available
*Indicator established in 2023/24.

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North Ayrshire Child Poverty Progress Report 2023-24 Page 28 of 27