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13. DirApp - Pride in Place - FINAL - post ELT - 15-01-26

North Ayrshire Council · 27 January 2026
Back to Cabinet — 27 January 2026 and its agenda

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NORTH AYRSHIRE COUNCIL 
27 January 2026 
Cabinet 
Title:    Pride in Place Impact Fund 
Purpose:  To seek approval for the approach to the Pride in Place Impact
Fund (PiPIF) and the geographic allocation of the programme. 
Recommendation:  That Cabinet: 
a) Approves the proposed delivery methodology and approach
to the allocation of the PiPIF; and
b) Agrees to receive a further report updating on the progress
of the PiPIF allocation. 
1. Executive Summary 
1.1 In September 2025, the UK Government announced the new Pride in Place Impact
Fund (PiPIF) which will see £1.5m of capital funding over two years being invested
across North Ayrshire, alongside 94 other places across the UK. The fund aims to
support the development of shared community spaces, revitalise local high streets
and improve public spaces. 
1.2 PiPIF aims to complement the Pride in Place Programme through the provision of
immediate support. It is a flexible fund which recognises Local Authorities and local
stakeholders are best placed to manage investment to increase pride within their
neighbourhoods and communities. 
1.3 Cabinet agreed on 2 December 2025 that PiPIF would target areas of North Ayrshire
which have not benefited from Pride in Place funding which includes Plan for
Neighbourhood funding. It is proposed that PiPIF will be delivered in three ways: a
direct allocation to participatory budgeting in the eligible localities, a community
funding allocation and direct council led delivery of projects informed by the
Regeneration Delivery Plan and associated strategies and plans. 
2. Background  
2.1 The Pride in Place Impact Fund (PiPIF) was announced on 25 September 2025, with
a prospectus published outlining the methodology, allocation and delivery mechanism
for the funding. North Ayrshire Council was directly awarded £1.5m of capital funding
to deliver on the PiPIF priorities. Funding will be released equally across two financial
years, with £0.75m to be received in 2025/26, and a further £0.75m in 2026/27. Given
the timing of the funds being released, UK Government has confirmed that funds to be

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received in 2025/26 can be carried forward. Full financial commitments are required
by the end of March 2027 with delivery to follow shortly thereafter if required. 
2.2 The PiPIF aims to support three core objectives which the proposed delivery
methodology seeks to deliver across: 
• Community Spaces: investing in community facilities gives local people greater
control over the spaces that matter to them. Refurbishing or taking ownership of
underused but valued buildings. 
• Public Spaces: enhancing public spaces e.g. playparks, streetscape, signage,
public art – encouraging people to spend time outdoors, build relationships and
take part in local activities. 
• High Street and Town Centre Revitalisation: making town and city centres more
attractive and welcoming, attracting people and supporting local businesses and
economies. 
2.3 Local Authorities are the accountable body for the funding and are required to work
closely with local stakeholders to identify and invest in interventions which meet local
need. Funding is to be managed within existing governance frameworks of local
authorities, with oversight of the Section 95 Officer. Local authorities are also required
to engage with their local MP and stakeholders on how the fund is to be spent,
ensuring complementary activity across the local authority. 
2.4 The indicative timeline for reporting of the fund can be summarised as follows: 
• 16 February 2026: Local Authorities to return a progress summary; an initial spend
forecast across the three objectives for September 2025 to March 2026; and a
forecast for the full PiPIF to March 2027.
• Financial reporting will then be required on a six-monthly basis to MHCLG from
May 2026 to closure of the fund. 
2.5 The strategic approach proposed for PiPIF agreed by Cabinet on 2 December is to
target areas in North Ayrshire which have not benefitted from other Pride in Place
Programme Funding. The Three Towns were confirmed on 12 December 2025 as the
Neighbourhood for the Pride in Place Programme. The proposals for delivery and
allocation therefore exclude the Three Towns and Irvine Localities as they are in
receipt of Pride in Place Programme and Plan for Neighbourhoods funding allocations
respectively. 
2.6 The proposed approach targets the remaining localities and is allocated
proportionately by population. It is proposed that PiPIF will be delivered through
Participatory Budgeting contributions to the identified localities, community funding
through a competitive grant fund and direct council delivery of small-scale
regeneration projects in line with the identified fund objectives and the needs of the
communities. There are a number of existing grant funds administered by the Council
such as the Communities and Place Fund and the Community Investment Fund (CIF).
Officers will explore appropriate methodologies of administering and disbursing the
proposed grant fund to align with Locality Planning.

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2.7 The Council and local communities have undertaken extensive engagement and will
draw from these plans to deliver on the needs of communities which have already
been identified. The Regeneration Delivery Plan, alongside Locality Plans, Place
Plans and Place Frameworks, demonstrate the community priorities which will inform
the project selection alongside engagement with the local MP, Elected Ward
Members, Locality Partnerships and Community Stakeholders. 
2.8 To align with the short funding timescales and type of projects supported by the Fund,
it is proposed that Council Led projects be allocated 60% of the funding to ensure
impactful delivery. Officers have conducted an initial call for projects across Council
services informed by and to further complement the above plans. The local MP has
been consulted on the proposed approach. 
2.9 The proposed allocations are summarised as follows: 
Total
Value
Population
2022 Data 
Location Council Led Community
Grant Fund
£0.514m 23,128  North Coast Locality £0.308M £0.206M
£0.439m 19,697  Garnock Valley Locality £0.263M £0.176M
£0.356m 15,707  Kilwinning Locality £0.214M £0.142M
£0.111m 4,611  Arran Locality £0.067M £0.044M
£0.015M N/A Participatory Budgeting £0 £0.015M
£0.065m Project officer support – 2 Year Temporary Post
£1.500m Overall Total 
2.10 The proposed delivery timescale for the programme is outlined below: 
Task Delivery Timescale
Projects Identified through review of current
community plans and cross service engagement.
Winter 2025/Spring 2026
Community Stakeholder and Elected Member Update Spring 2026
Participatory Budgeting Autumn 2026
Programme Closure March 2027 
3. Proposals 
3.1 That Cabinet: 
a) Approves the proposed delivery methodology and approach to the allocation of
the PiPIF; and
b) Agrees to receive a further report updating on the progress of the PiPIF.

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4. Implications/Socio-economic Duty 
Financial 
4.1 The PiPIF is a 100% capital fund. The PiPIF programme notes the intention to use the
Financial Assistance power under Section 50 of the UK Internal Market Act to fund
areas directly whilst working with the Scottish Government to determine the most
appropriate delivery structure. 
Human Resources 
4.2 Staff resource will be required to support the delivery of the fund. The cost of this will
be partially met through the funding award, as outlined above and supported through
additional council resources. 
Legal 
4.3 The legal implications of the PiPIF will be considered through its development and
Legal advice taken as necessary. Legal agreements will be developed on a project-
by-project basis as required with support from Legal Services. Negotiation in relation
to land and building acquisitions will be undertaken as necessary with support from
the Council’s Legal Services and Property Management and Investment Service.
Mechanisms such as Compulsory Purchase Orders will be considered on a case-by-
case basis, where considered appropriate. 
Equality/Socio-economic 
4.4 The fund aims to support town centre regeneration and promote economic
development. The UK Government’s methodology for allocation considers metrics
covering skills, pay, productivity and health alongside the Scottish Index of Multiple
Deprivation. This approach aims to ensure funding is directly award to the areas
which will benefit most. The development and implementation of the PiPIF will provide
opportunities to: 
• Reverse economic, social and physical decline and reduce socio-economic
disadvantage within neighbourhoods;
• Tackle long term vacant and derelict land and buildings thereby reducing their
levels and impact on the community; and
• Build community wealth and tackle local deprivation through the regeneration of
the neighbourhoods by maximising the potential of land and assets. 
An initial screening will be undertaken to establish if an Equality and Children’s Rights
Impact Assessment is required for individual programme elements on a case-by-case
basis. 
Climate Change and Carbon 
4.5 The development of PiPIF will enable the delivery of projects aimed at revitalising the
most ‘in-need’ neighbourhoods in North Ayrshire. This could include promoting and
improving active travel, reducing vacant and derelict land and carbon reduction
measures. This aligns with the priorities of the Sustainable North Ayrshire Strategy

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and the commitment to reduce carbon emissions through declaration of a Climate
Emergency. This will also contribute to the ambition to achieve net zero by 2030. 
Key Priorities 
4.6 The development and implementation of PiPIF will support all four of the Council
Plan’s priorities and strategic aims of: 
• Wellbeing: To transition to a wellbeing economy, delivering prosperity, wellbeing
and resilience for local people.
• Communities and Local Democracy: We will have active, inclusive and resilient
communities.
• Climate Change: To achieve net-zero by 2030.
• A Sustainable Council: A Community Wealth Building Council that is efficient and
accessible, maximising investment and focusing resources towards our priorities. 
Community Wealth Building 
4.7 PiPIF has the local community at the heart of their methodology. The programme
aims to ensure investment is targeted at local priorities and empower local
communities to contribute to the regeneration of neighbourhoods across North
Ayrshire. A Community Wealth Building approach will be adopted in the delivery of the
PiPIF, ensuring it contributes across the pillars of: 
• Land and Assets: by supporting equitable land development and the development
of underutilised assets for community use.
• Procurement: through the inclusion of appropriate community benefit of local
supplier clauses within projects; and by considering phasing and programming of
projects to create local supply chain opportunities and support delivery by smaller
scale and local contractors where appropriate.
• Fair Employment: by supporting the creation of employment opportunities
particularly within the construction sector. Where North Ayrshire is procuring
services, through our enhanced Community Benefits approach we will seek to
ensure the creation of local training and work experience opportunities.
Consideration will also be given to delivery through employability programmes
where appropriate.
• Financial Power: by investing in neighbourhoods and leveraging additional
external investment. 
Islands Communities Impact Assessment (ICIA) 
4.8 None. 
United Nations Rights of the Child (UNCRC) 
4.9 None. 
Consumer Duty 
4.10  None.

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5. Consultation 
5.1 PiPIF aims to ensure that local people are at the heart of decisions, through the
requirement for engagement with stakeholders on where the PiPIF should be spent.
The local MP has been consulted on the proposed approach to the Fund. The
programme will be informed by previous engagement exercises and additional
stakeholder engagement to ensure priorities of the identified communities are being
met. It will build on work to date, Locality Partnership’s priorities, the Regeneration
Delivery Plan and previous consultation exercises and be informed by engagement
with the local MP, Elected Ward Members, Locality Partnerships and Community
Stakeholders. The Fund will be promoted through and updates will be provided to the
identified Locality Partnerships. 
RUSSELL McCUTCHEON
Executive Director (Place) 
For further information please contact Claire Fitzsimmons, Senior Manager
Regeneration, on 01294 315305. 
Background Papers
Cabinet Report – Pride in Place Programme, 2 December 2025