Democracy Spraffa

Litter Flytipping and Dog Fouling Prevention Strategy

North Ayrshire Council · 29 September 2026
Back to Cabinet — 29 September 2026 and its agenda

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NORTH AYRSHIRE COUNCIL 
29 September 2026 
Cabinet 
Title:    Litter, Flytipping and Dog Fouling Prevention Strategy -
Clean North Ayrshire 
Purpose:  To seek Cabinet approval on the proposed draft updated Litter,
Flytipping and Dog Fouling Prevention Strategy. 
Recommendation:  That the Cabinet approves the Litter, Flytipping and Dog Fouling
Prevention Strategy. 
1. Executive Summary 
1.1 It is widely accepted that a well maintained, litter free and aesthetically pleasing local
environment can help attract visitor numbers, increase business investment to an
area, as well as making the area a nicer place to reside and work in. The protection
and maintenance of the local environment, by keeping it clean, tidy and litter free can
therefore play a significant role in contributing to the regeneration of North Ayrshire
and play a key role in the Council Plan (2023 - 2028) mission of ’Working together to
improve the lives of our people in North Ayrshire.’ 
1.2 A new National Litter and Flytipping Strategy was published in 2023, which revolves
around the 3 key themes of behaviour change, improved infrastructure, and
strengthened enforcement. 
1.3 The Council’s strategy aligns well with this approach, however following consultation
with Elected Members and a wide range of local stakeholders, a refreshed approach
with additionality to the national strategy was agreed. It was agreed to have a renewed
focus on education & awareness to deliver behaviour change and to ensure the right
infrastructure was in the right place. A stronger, local, more targeted approach to
enforcement was also highlighted in the consultation. 
1.4 The removal of litter, flytipping and dog fouling incurs significant direct financial costs
to the Council. The vision for this Litter, Flytipping and Dog Fouling Prevention
Strategy is that the Council in partnership with its communities will strive towards
achieving zero litter, flytipping and dog fouling in North Ayrshire.  The robust strategy
will also ensure that the Council maximises the use of its resources to effectively
address the issues. 
1.5 By tackling litter, flytipping and dog fouling in a co-ordinated and targeted way through
a combination of preventative measures aimed at discouraging environmental crime
and incivility, North Ayrshire’s localities will be protected and enhanced, thereby

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providing an attractive and appealing environment for people to live in, visit and
conduct business in. 
2. Background 
2.1 The previous strategy; “North Ayrshire’s Litter, Flytipping and Dog Fouling Prevention
Strategy, Don't Waste North Ayrshire” was approved by the Council in March 2014.
Since then, there have been significant changes in the national and local strategic
context, leading to the requirement for an updated strategy to review and ensure
alignment. 
2.2 The publication of the National Litter and Flytipping Strategy in 2023 provided a
comprehensive framework to the approach to achieving a reduction in litter and
flytipping throughout Scotland and North Ayrshire Council is already closely aligned to
this strategy. The strategy sets out how national and local government, business, third
sector, communities and individuals can work together to support behaviour change,
improve infrastructure and strengthen enforcement, in order to protect our
environment, better value our resources as a society and prevent the escape of
materials from the economy. 
2.3 The six-year strategy sets out actions to drive these improvements through delivering
annual action plans and improving data and monitoring to identify problem areas and
target action where it is needed most. 
2.4 The Circular Economy (Scotland) Act 2024 sets out new powers that will enable local
authorities (and SEPA) to deal with flytipping offences by allowing vehicles to be
seized that have been found to be involved in specified waste crimes. The Act also
created the ability for Scottish Government to introduce a civil penalty regime for road
users who litter from vehicles, which once implemented through secondary legislation
and provision of guidance, will make the registered keeper of the vehicle liable.
Furthermore, the Act sets out a framework to increase the maximum fixed penalty for
flytipping offences, which increased the penalty from £200 to £500, with scope for
further increases, as well as providing a framework for strengthening duty of care
responsibilities in relation to household waste to help prevent flytipping. 
2.5 The Council has worked with the environmental charity, Keep Scotland Beautiful, to
help review the Council’s 2014 strategy, conduct engagement workshops with Elected
Members and local stakeholders, and provide a recommendations report, which has
been used to help shape and inform this strategy. The review included collaboration
with Elected Members and Council staff to review the national and local context,
identify priorities, highlight areas for improvement and opportunities for action. A
separate public engagement process was also undertaken to provide members of the
public with the opportunity to share their views on how to make North Ayrshire
cleaner, assess the current situation in their local community, and contribute their
views on potential priorities for action. 
2.6 The Streetscene Strategy Team consists of Streetscene Strategy Officers and
Environmental Enforcement Officers, who play a key role in the management of
environmental crime through education, enabling and enforcement activities relating to
litter, flytipping and dog fouling. In recognition of the importance of the Enforcement
Team, an additional two Environmental Enforcement Officers are currently being
recruited. The team also analyses data and information gathered from a number of

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sources to help identify, record and map ‘hot spot’ areas for littering, flytipping and dog
fouling. This information is utilised in targeting Streetscene Operations to maximise
productivity and efficiency as part of a proactive operational response. 
2.7 Scottish Government published the National Flytipping Baseline Report in October
2024, as an update on the National Litter and Fly Tipping Strategy. The report noted
that North Ayrshire Council’s Environmental Enforcement Team issued more Fixed
Penalty Notices (FPNs)/fines for flytipping in 2022/23 than any other local authority in
Scotland. North Ayrshire issued 201 for the year, the second highest local authority
was Glasgow City Council with 126 issued. 
2.8 The effectiveness of street cleaning operations is measured using the Local
Environmental Audit Management System (LEAMS), which in turn informs the Local
Government Benchmarking Framework (LGBF) Indicator – Street Cleanliness Index.
Since its introduction as a measure of performance in 2003/04, North Ayrshire Council
has consistently achieved Street Cleanliness Index ratings above the acceptable
standard of cleanliness score of 67.  The latest measured level of cleanliness
(2025/26), with a score of 89.7%, is amongst the highest score ever achieved by North
Ayrshire. 
2.9 Through implementation of the Streetscene approach, the Council has optimised
resource use, in terms of both equipment and staff resources. The service has
achieved desired improvements in street cleanliness standards, improved service
productivity and efficiencies to deliver both strategically and operationally, a well
maintained, protected and enhanced local environment throughout North Ayrshire. 
2.10 In addition to the Streetscene service, the Council is complemented by and benefits
from an active network of volunteers who work tirelessly through litter picking activities
to enhance and improve their local environment. Streetscene supports the volunteers
by providing advice, support, tools and equipment such as litter pickers and the uplift
of the bags of collected litter. 
2.11 There are several registered voluntary groups across the area, which includes over
300 individuals who work in partnership with the Council, and recorded collecting
around 3,270 bags of litter in 2025 from open space areas. In recognition of the
volunteers' hard work to improve and enhance the local natural environment,
Streetscene has held recognition events to thank and acknowledge the contribution
made by environmental volunteers across North Ayrshire. 
2.12 Notwithstanding the positive impact of the Streetscene approach, information received
during the public engagement process indicates that litter, flytipping and dog fouling
continues to be a key issue for communities across North Ayrshire. This is further
confirmed by information received by the Council’s Customer Contact Centre and the
number of service requests received relating to litter, flytipping and dog fouling issues
over the last few years, which has also been facilitated through additional and
improved reporting channels (web site e-forms, social media etc). However, it is
promising to note there is a slight downward trend in service requests the past 3
years. 
2.13 In developing a Litter, Flytipping and Dog Fouling Prevention Strategy for North    
Ayrshire, it is recognised that whilst physical intervention is needed to deliver a
cleaner environment, more could be gained by enabling a culture where it is not

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acceptable in society to drop litter, fly tip or not clean up after your dog. To achieve
this cultural shift, there is a need to engage with residents, community groups and
local organisations to develop and support several actions in this strategy. 
2.14 The proposed draft Litter, Flytipping and Dog Fouling Prevention Strategy attached as
appendix 1 aims to manage demand for the Streetscene service and encourage
behavioural change, by implementing a series of actions and tasks. 
2.15 The aims of the strategy are to: 
• Change peoples’ hearts, minds and attitudes with regards to littering, flytipping
and dog fouling; 
• Encourage a social contract with communities whereby we “All do our bit to
protect and enhance the local environment” and highlight that litter, flytipping and
dog fouling are socially unacceptable; 
• Shift the emphasis of litter, flytipping and dog fouling management from clean-up
to prevention; 
• Introduce a zero tolerance to litter, flytipping and dog fouling; and 
• Ensure a coordinated, best practice approach to litter, flytipping and dog fouling
prevention and management across North Ayrshire through the provision of
education, enabling and strengthened enforcement activities. 
2.16 The strategy continues to be formed around three key strands to prevent and manage  
the reduction of litter, flytipping and dog fouling through the following three ‘E’s’
of: Educate, Enable and Enforce, along with Audit and Evaluation. 
2.17 Audit and evaluation are essential to understand the extent of the issue and in  
assessing and evaluating the success of litter, flytipping and dog fouling   
prevention initiatives. The data collected will be used to monitor the level of disposal
behaviours and used to assess the effectiveness of litter prevention and management
initiatives in place throughout North Ayrshire. 
Key actions during the implementation of the strategy will include: 
• Ongoing monitoring of data to achieve Key Performance Indicators outlined in
Streetscene Operational Plan; 
• Conduct mini LEAMS audits (where required) to inform operational and
prevention activities; 
• Participate in Environmental Visual Audits (as requested) with community
planning partners (Housing, Police Scotland etc) to evaluate local environmental
conditions and to facilitate targeted improvements; 
• Review all LEAMS audit data, service request data received through the
Council’s Customer Relationship Management (CRM) system, Netcall, and other
data recorded to facilitate an improved and targeted approach to clean up and

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prevention activities, focusing on hot spot areas, including further development of
data analytics; 
• Evaluate promotional and educational awareness campaigns to determine the
effectiveness of different messages and approaches; 
• Promote collaborative learning through sharing best practice via the national
Litter Managers Network; 
• Monitor the impact of the UK Digital Waste Tracking System (once implemented
from January 2027) on the levels of flytipping; and 
• Monitor the impact of the UK Deposit Return Scheme (once implemented from
October 2027) on the volumes and types of litter being discarded. 
2.18 Education and Awareness – effective education and awareness raising is a powerful
tool for achieving long-term behavioural change within a community. Well-developed
and integrated education programmes combined with support for community
empowerment, promotional material and media support can engage communities and
encourage ownership and instil civic pride. Complemented by awareness raising
activities including promotional campaigns and effective communications, a strategic
approach to educational activities is a key and fundamental part of this
strategy. Following consultation with Elected Members and a wide range of local
stakeholders, a refreshed approach to education and awareness will be developed
including the following key actions during the implementation of the strategy will
include:   
• Liaise with other Council Services (Education and Waste Resources) to develop
a litter, flytipping and dog fouling awareness and education programme that
is appropriate for all levels of the education system (Nursery, Primary and
Secondary Schools). This will include carrying out education and awareness
campaigns regarding the detrimental impact on the environment and the costs
involved in cleaning up litter, flytipping and dog fouling, promoted through the
council’s Waste Awareness and Streetscene Officers. 
• Carry out focussed interventions targeting specific areas (e.g. roadside litter, Ob-
litter-ate, safe vape disposal, dog fouling in cemeteries); 
• Through partnership working, promote responsible dog ownership and produce
responsible dog owners’ guidance; 
• Continue to work with Keep Scotland Beautiful (KSB) and other organisations to
ensure national campaigns and initiatives are promoted and reflected in local
media, social media and advertising, to encourage participation; and 
• Review the Council’s web pages containing information on litter, flytipping and
dog fouling to facilitate improved awareness and link to relevant partner websites
(KSB, Zero Waste Scotland, SEPA etc).   
2.19 Enable – a key element of the litter, flytipping and dog fouling prevention strategy is to
provide the right tools to ensure litter and waste disposal facilities are easily
accessible and available for use. Public spaces that are well maintained with effective
Streetscene operations with the provision of strategically placed litter bins

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discourages dog fouling waste being left in public places and general
littering behaviour. At the Council meeting on 24 June 2026 an additional £1.496
million was provided to deliver additional investment in street cleaning including
investment in Streetscene equipment and operations as well as a local grant fund to
support community clean-up organisations, and to help establish new ones. 
An additional aspect of enabling communities is to support and encourage community
involvement in clean up events and in looking after their area. There
is a strong desire amongst the North Ayrshire communities to contribute to help
to protect and enhance the local environment. Key actions during the implementation
of the strategy will include: 
• Ensure physical interventions (e.g. provision and servicing of bins, signage etc.)
are effectively provided for the safe disposal of litter and dog waste.    
• Assess and consider the suitability of technology, including the use of existing
GIS applications to monitor usage of bins to enable the optimisation of
resources. 
• Promote the provision of all waste disposal facilities and services. 
• Continue to support Keep Scotland Beautiful and other partner organisations in
encouraging litter, fly tipping and dog fouling prevention initiatives (such as;
Spring Clean Scotland, the Great British Beach Clean and other community
clean up campaigns). 
• Identify suitable funding sources and/or resource opportunities available for
delivering litter, flytipping and dog fouling prevention actions. 
• Develop a pilot environmental improvement initiative called TARGET (Trees, Air,
Rivers, Greenery, Earth and Trash) (TARGET) to support small, visible actions
that help improve the quality, appearance and safety of local places. 
2.20 Enforce – Legislation is in place that gives local authorities powers to act against
individuals and businesses that litter including Fixed Penalty Notices (FPNs).
Enforcement is recognised as a key strand of an effective litter, dog fouling and
flytipping prevention strategy to discourage said environmental crimes. Within the
Streetscene Strategy Team, there is a dedicated Environmental Enforcement Team
in place to address related crime in pursuance of the Environmental Protection
(Scotland) Act 1990 s87 & s33 and the Dog Fouling (Scotland) Act 2003 s1. The
team is currently being expanded by an additional two officers, which will help
support delivery of the strategy.
Key actions during the implementation of the strategy will include: 
• Increase the visibility and promotion of the role of the Environmental
Enforcement Team throughout North Ayrshire including the recruitment of two
additional officers;
• Increase the visibility and promotion of the role of the Environmental Enforcement
Team throughout North Ayrshire including the recruitment of two additional
officers;

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• Explore strengthened joint working arrangements between Streetscene and other
services and partners (including SEPA, KSB, Police Scotland), to supplement
and deter environmental crime;
• Work with shops and businesses on litter related issues;
• Utilise appropriate forms of media to advertise current and future changes to the
value and application of Fixed Penalty Notices (FPNs);
• Assess and consider the suitability of technology to conduct flytipping
enforcement investigations, as appropriate, including exploring the use of fixed
and mobile CCTV for identifying environmental crime.
• Strengthen data gathering and analytics for litter, flytipping and dog fouling issues
to determine hot spots and target enforcement resources, including the council’s
streets, parks, beaches and cemeteries;
• Keep informed of the implementation of relevant sections of the Circular
Economy (Scotland) Act 2024, develop the necessary legislative framework and
utilise the new Scottish Government guidance (when published), to support a
consistent approach to the enforcement of environmental crime. 
3. Proposals 
3.1 It is proposed that Cabinet agrees the Litter, Flytipping and Dog Fouling Prevention
Strategy, attached as appendix 1. 
4. Implications/Socio-economic Duty 
Financial 
4.1 The key themes and actions arising from the strategy will be actioned and
developed within the existing available budgets. The budget available to implement
this strategy will be utilised in the most efficient and effective manner to ensure
maximum return and outcomes are achieved. At the Council meeting on 24 June 2026
an additional £1.496million was allocated to deliver additional investment in street
cleaning including investment in Streetscene equipment and operations as well as a
local grant fund to support community clean-up organisations, and to help establish
new ones. 
Human Resources 
4.2 The strategy will be delivered by existing staff members. 
Legal 
4.3 There is a significant legislative framework for litter, flytipping and dog fouling which
sets out several controls and legal obligations. 
4.31 All legislation procedures will be followed relating to issuing Fixed Penalty
Notices. Any future changes in the penalty levels issued for Fixed Penalty Notices will
be implemented as part of the strategy.

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4.32 The Circular Economy (Scotland) Act 2024 sets out new powers that will enable
Scottish local authorities (and SEPA) to deal with litter and flytipping offences. Before
the powers within the Circular Economy (Scotland) Act 2024 Act can be implemented,
further secondary legislation is required to be laid in parliament to implement
these powers, and detailed guidance relating to the use of the new powers is to be
provided by Scottish Government to Local Authorities prior to implementation. 
Equality/Socio-economic 
4.4 None. 
Climate Change and Carbon 
4.5 The actions and tasks contained in the strategy aim to reduce the incidents of
environmental crime leading to improvements within the environment. Preventing
litter, flytipping and dog fouling leads to a more sustainable environment and helps to
close the loop in a circular economy. 
Key Priorities 
4.6 The anticipated improvements that will take place as an outcome of implementing
this strategy will contribute towards the delivery of the Council’s core four priorities of
A Sustainable Council, Wellbeing, Climate Change and Communities and Local
Democracy. 
Community Wealth Building 
4.7 The strategy aligns with the Council’s Community Wealth Building Strategy (2024-
2027) vision of a ’Wellbeing Economy – an economy which works for both people and
planet – providing an economically and environmentally sustainable future for our
communities and young people to flourish.’ 
Islands Communities Impact Assessment (ICIA) 
4.8 None. 
United Nations Rights of the Child (UNCRC) 
4.9 None. 
Consumer Duty 
4.10 None. 
5. Consultation 
5.1 Consultations have taken place through Elected Members and local stakeholders,
through a public engagement process supported by Keep Scotland Beautiful. The
draft strategy was also presented to the Policy Advisory Panel on 8 September 2026.

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5.2  A pre-screening questionnaire relating to Strategic Environmental Assessment (SEA)
legislation will be submitted to Scottish Government to request the views of the
statutory consultees on whether a full SEA is required. 
RUSSELL McCUTCHEON
Executive Director (Place) 
For further information please contact Thomas Reaney, Head of Service
(Neighbourhood Services) on 01294 324890. 
Background Papers
0

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0 
North Ayrshire Council
Litter, Flytipping and Dog
Fouling Prevention Strategy
2026 – 2030 
CLEAN NORTH AYRSHIRE

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1 
Table of Contents
1.0   Introduction ............................................................................................................................ 2
1.1   Background ........................................................................................................................... 2
1.2   Key Drivers ............................................................................................................................ 5
1.3   National Factors .................................................................................................................... 7
1.4   Local Factors ....................................................................................................................... 10
1.5   Streetscene Service ............................................................................................................. 16
1.6   Issues, causes, areas for improvement ................................................................................ 21
Litter ......................................................................................................................................... 21
Flytipping ................................................................................................................................. 24
Dog Fouling ............................................................................................................................. 25
1.7   Strategy Outline ................................................................................................................... 27
Vision ....................................................................................................................................... 28
Goals ....................................................................................................................................... 28
Aims ......................................................................................................................................... 28
1.8   Action Plan .......................................................................................................................... 29
Audit and Evaluation ................................................................................................................ 30
Education and Awareness ....................................................................................................... 31
Enable ..................................................................................................................................... 33
Enforcement ............................................................................................................................ 35
1.9   Implementation, Monitoring and Evaluation ......................................................................... 37
1.10 Financial .............................................................................................................................. 38
Appendix 1 .................................................................................................................................. 39
Wider Legislative Framework....................................................................................................... 39
Appendix 2 .................................................................................................................................. 43
Local Environmental Audit Management System (LEAMS) ......................................................... 43

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1.0   Introduction 
Preventing litter, flytipping and dog fouling in a coordinated and targeted way, achieved
through a combination of measures aimed at instilling civic pride throughout North
Ayrshire, will play an integral role in achieving a clean, well-maintained environment.
This in turn can contribute to an increase in local wellbeing, as well as helping to
influence economic growth and development across North Ayrshire, by helping to attract
more visitors and increasing levels of business investment in the area. 
The removal of litter, flytipping and dog fouling incurs significant direct financial costs for
the council. By focusing on the prevention of environmental crime and anti-social
behaviour and thereby altering service demand through the development and
implementation of a robust prevention strategy, the council will ensure maximum
effectiveness in the use of its resources. 
Items that have been left in public spaces as litter or fly tipped materials reflect today’s
throwaway culture in society and unsustainable rates of consumption. These items
should be responsibly and sustainably disposed of and captured in a way that
contributes to a circular economy. In recognition of the importance of these factors, the
council has revised and updated its Litter, Flytipping and Dog Fouling Prevention
Strategy. 
This Litter, Flytipping and Dog Fouling Prevention Strategy, sets out a framework for an
effective and coordinated prevention and management programme, and provides
strategic direction for the combined efforts of the community and the council. 
The strategy is built around a series of objectives and actions under three main priority
areas – the three ‘E’s’ of Education, Enable and Enforcement which are supported by
audit and evaluation activities. These objectives, actions and implementation tasks are
aimed at realising the vision, goals and aims as outlined within this strategy. 
1.1   Background 
The previous version of this strategy; “North Ayrshire’s Litter, Flytipping and Dog Fouling
Prevention Strategy, Don't Waste North Ayrshire” was approved by the Council in March
2014. Since then, there have been significant changes in the national and local strategic
context since then, leading to the requirement for an updated strategy. 
Furthermore, the country has undergone a changing landscape since the covid
pandemic and the cost-of-living crisis, along with budget pressures and a challenging
financial environment for local authorities. 
The previous strategy aimed to tackle the issues of litter, flytipping and dog fouling at a
local level by instilling the 3 E’s approach of Educate, Enable and Enforcement.

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North Ayrshire Council worked with the environmental charity Keep Scotland Beautiful
to help review the 2014 strategy, conduct engagement workshops with Elected Members
and local stakeholders, and provide a recommendations report, which has been used to
help shape and inform this strategy. 
Geographical, socio-demographic and population data 
North Ayrshire Council is a medium sized Scottish local authority, with a population of
around 133,570. Its total area covers 340 square miles, almost equally divided between
the mainland and the islands of Arran and Cumbrae. It has a total coastline of 140 miles. 
Over 75% of the population live in urban areas or accessible small towns, with the
remaining population living in rural areas, with 4.8% of the total population living in
remote or very remote rural areas. 
Population 
The most recent estimated resident population of North Ayrshire was 134,010 in mid-
2024, of which 47.9% were male and 52.1% female, according to the National Records
of Scotland (NRS). 
2024 figures indicate that residents aged 0-15 account for 15.6%, 16-44 year olds make
up 31.2% of the population, while 28.6% are aged 45-64. Residents aged over 65 make
up 24.6% of the population in North Ayrshire. 
Between 2022 and 2032, the population of North Ayrshire is projected to decrease
129,319. This is a decrease of 3.1%, which compares to a projected increase of 4.4%
for Scotland as a whole. 
Employment 
The most recent employment rate (of those aged 16-64) documented in North Ayrshire
for people aged 16 to 64 was 70.3% in December 2023 (Office for National Statistics).
This figure represents a decrease from the previous year and is lower than the Scottish
average (74.7%) 
Unemployment levels have for many years been among the highest in Scotland, and as
of December 2023, North Ayrshire had the 5th highest unemployment rate (3.5%) in
Scotland. 
North Ayrshire’s economic inactivity rate (27.7%) for the year ending December 2023,
representing 20,100 individuals aged 16-64.

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4 
Scottish Index of Multiple Deprivation (SIMD) 
In the latest Scottish Index of Multiple Deprivation (SIMD) published in 2020, 52 of North
Ayrshire’s 186 data zones were within the 15% most deprived areas in Scotland. This
makes up 28% of the whole area and is a slight increase from the SIMD figures published
in 2016. 
These deprived areas are primarily concentrated in the Three Towns and Irvine locality
areas, with parts of Kilwinning and the Garnock Valley also showing high levels of
deprivation. 
Overall, North Ayrshire is ranked as the fifth-highest area for deprivation in Scotland, a
position that has not changed since 2016. 
Socio-demographic Profile 
The socio-demographic profile (including the age, economic activity, and type of
households) of an area can be a useful tool in identifying appropriate litter management
provisions. 
Irresponsible dog ownership can also be linked to an area’s socio-demographic profile
with an increased prevalence of dog fouling. 
The SIMD levels are also important in shaping the Litter, Flytipping and Dog Fouling
Prevention Strategy as Keep Scotland Beautiful’s research indicates that ‘There is a
strong correlation between litter and deprivation using the Scottish Index of Multiple
Deprivation with poorer standards found in areas with higher levels of deprivation.’

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1.2   Key Drivers 
This section outlines the main legislative, national and local factors which have an
influence on the control and prevention of litter, flytipping and dog fouling. 
Current and future management of litter, flytipping and dog fouling issues is influenced
by decisions taken at a number of levels. 
Legislation 
There is a significant legislative framework for litter, flytipping and dog fouling which sets
out a number of controls and legal obligations. The key elements of these are outlined
below. Further supplementary information on wider relevant legislation is contained
within Appendix 1. 
Environmental Protection Act (EPA) 1990: Litter 
The Environmental Protection Act (EPA) 1990: defines littering as an offence. Any person(s)
dropping litter can be issued a Fixed Penalty Notice requiring the current payment of £80. 
The EPA 1990 also outlines powers to designate Litter Control Areas and issue Street
Litter Control Notices:
Litter Control Areas: Provision is made for a local authority to designate a Litter Control
Area where it considers that, without such designation, the presence of litter or refuse
means land is, and will continue to be, in a condition which is likely to be detrimental to
the amenity of the area. The types of land designated as Litter Control Areas are
generally areas that are accessible to the public but privately rather than publicly owned.
If the designation is made, the land becomes relevant land, and the occupier is then
required to clear the land and keep it free of litter. 
Street Litter Control Notices: A local authority may, with a view to the prevention of
accumulations of litter or refuse in and around any street or open land adjacent to any
street, issue a ‘street litter control notice’, imposing requirements on occupiers or
owners of premises in relation to the control of litter or refuse. 
Environmental Protection Act (EPA) 1990: Flytipping 
The EPA 1990 makes it an offence for any person to deposit controlled waste on any
land unless a waste management licence authorising its deposit is in force.
The penalties for the above offence are:
• Summary conviction: imprisonment for a term not exceeding six months or a
fine not exceeding £40,000 or both, and

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6 
• On conviction on Indictment: imprisonment for a term not exceeding two years
or a fine or both.
The Antisocial Behaviour etc. (Scotland) Act 2004 introduced an alternative to
prosecution for flytipping offences, by introducing the provision to issue Fixed Penalty
Notices. The current level of fixed penalty for flytipping is £500. 
The Dog Fouling (Scotland) Act 2003 
The Dog Fouling (Scotland) Act 2003 places a duty on those responsible for dogs to
clean up after their animals. If a person in charge of a dog allows it to defecate upon any
place to which the Act applies and fails immediately to remove the faeces, that person
shall be guilty of an offence unless;
a) the person has a reasonable excuse for failing to do so; or,
b) the owner, occupier and other person or authority having control of the place
has given consent to the person failing to do so.
A Fixed Penalty Notice can be issued requiring the payment of £80 rising to £100 if
not paid within 28 days. 
Failure to pay fixed penalties can result in action by Sheriff Officers or the Procurator
Fiscal. 
The Code of Practice on Litter and Refuse Scotland (Scotland) 2018:
Issued under the Environmental Protection Act 1990, The Code of Practice on Litter and
Refuse (CoPLAR) 2018 is a statutory guidance document that provides statutory and
practical guidance to support organisations with a duty to fulfil the legal requirements of
section 89, (1) and (2) of the Act. 
Duty holders are required to:
1) keep their land clear of litter and refuse; and
2) keep their roads clean.
Further information on the CoPLAR is provided in Appendix 2.

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1.3   National Factors 
National Litter and Flytipping Strategy 2023 
In June 2023, a new National Litter and Flytipping Strategy was published by the Scottish
Government, in partnership with Keep Scotland Beautiful, Zero Waste Scotland and
SEPA. 
The National Litter and Flytipping Strategy sets out a refreshed approach to tackling litter
and flytipping to help protect and enhance Scotland’s environment, ensure safer and
cleaner communities, and contribute to a thriving circular economy for Scotland. 
The national strategy states that millions of items are dropped as litter and tonnes of
material is flytipped in Scotland every year, with at least £60million of public money spent
on an annual basis to clean it up. 
The vision of the National Litter Strategy is ‘for a future where Scotland’s environment
and communities are not blighted by litter and flytipping, and materials remain within a
circular economy.’
The strategy states that urgent action is needed at scale across Scotland; effective
action needs to be integrated and co-ordinated to address a range of drivers; and
tackling litter and flytipping can make an important contribution to addressing Scotland’s
throwaway culture and supporting the retention of products and materials in the
economy.
The three strategic themes in the national litter and flytipping strategy are:
• Behaviour Change;
• Infrastructure and Services; and
• Enforcement. 
The national strategy sets out how national and local government, businesses, third
sector organisations, communities and individuals can work together to support
behaviour change, improve infrastructure and strengthen enforcement. These three key
themes aim to protect our environment, better value our resources, as well as preventing
valuable materials escaping from the economy.’
North Ayrshire’s Litter, Flytipping and Dog Fouling Prevention Strategy aligns well with
the vision and goals of the national strategy to prevent litter and flytipping, and to provide
opportunities to promote and contribute to a sustainable circular economy.

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National Strategy on Marine Litter 2022
The refreshed Marine Litter Strategy 2022 outlines new priority actions to tackle marine
litter in Scotland. It aims to develop preventative measures to stop litter from entering
and damaging the marine and coastal environment, as well as supporting its removal
across Scotland. 
The five strategic themes in the national marine strategy are to: 
• Improve public and business attitudes and behaviours around marine and coastal
litter, in co-ordination with the National Litter and Flytipping Strategy;
• Reduce marine and coastal based sources of litter, with a focus on the most
problematic sources, in co-ordination with land sourced litter being reduced by the
National Litter and Flytipping Strategy;
• Support the removal of marine litter from the marine and coastal environment;
• Improve monitoring at a Scottish scale and develop measures for strategy
evaluation; and
• Maintain and strengthen stakeholder co-ordination in Scotland, the UK, regionally
and globally. 
Circular Economy (Scotland) Act 2024  
The Circular Economy (Scotland) Act 2024 sets out the legislative framework to support
Scotland’s ambition to become a zero waste and circular economy, increase reuse and
recycling rates, as well as making improvements to modernise waste and recycling
services. 
The Act includes specific provisions in respect of litter and flytipping: a new penalty
regime to address littering from vehicles, powers to seize vehicles involved in specified
waste crime, and strengthened household duty of care responsibilities in relation to
household waste to help prevent flytipping. Further secondary legislation is required to
implement these powers and guidance relating to the use of the powers will be provided
to Local Authorities prior to implementation. 
Scottish Government is planning to draft the regulations required to introduce the civil
penalty for littering from vehicles in 2026 and preparations will also be made to consult
on the details of the offence, including the penalty level, appeals process, and
operational guidance, to ensure a fair and effective system is in place before
implementation. 
Further details are provided in the ‘Flytipping’ section later in this strategy; however, a
key aim of the relevant Act is to deliver a stronger, more consistent flytipping
enforcement regime through the introduction of powers to seize vehicles linked to waste
crime.

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Circular Economy Strategy and Route Map 
Supporting the implementation of the Circular Economy (Scotland) Act is Scotland's
Circular Economy and Waste Route Map to 2030. This route map sets out a plan to
deliver 11 actions that prioritise what needs to be achieved to progress towards
Scotland’s circular economy. 
“Around 80% of Scotland’s carbon footprint comes from the products and services that
we manufacture, use and throw away”, therefore tackling problematic litter and flytipping
can help to make an important contribution to addressing Scotland’s throwaway culture
as well as supporting the retention of products and materials in the economy. 
Scotland’s Zero Waste Plan 
Actions identified in the Scottish Government’s Zero Waste Plan for Scotland, resonate
with those in the National Litter and Marine Litter Strategies and are closely aligned in
their aspirations around improving public education and awareness. 
UK Deposit Return Scheme 
The UK government intends to introduce a UK wide Deposit Return Scheme for drinks
containers from 1st October 2027. Once introduced, the scheme will place a small
refundable charge on each container, which is expected to increase the recycling of
these items and significantly reduce the number of drinks containers that are discarded
as litter across the UK. There are a range of projections over the likely impact of this
scheme and once implemented, the impact on the street cleansing service will need to
be assessed. 
UK Digital Waste Tracking System 
The UK government intends to introduce a UK wide Digital Waste Tracking System on
a phased basis. In Scotland, this first phase will commence in January 2027. The
introduction of the new system will make it mandatory for the movement of waste from
defined sources including businesses and local authorities (excluding waste disposed of
separately by households, which will be voluntary), to be logged within the new digital
system, and this is expected to have a positive impact on the levels of waste crime,
including contributing to reduced levels of flytipping. The impact of the digital waste
tracking system on flytipping will be monitored following implementation.

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1.4   Local Factors 
North Ayrshire’s Council Plan (2023-28) 
The Council has clearly defined key objectives and priorities as detailed in North
Ayrshire Council's five-year vision in the ‘Our Council Plan’ 2023-28, a number of which
either have an influence on, or are influenced by litter, flytipping and dog fouling
prevention. 
The protection and enhancement of the natural and built environment through a
successful litter, flytipping and dog fouling prevention strategy is a key contributor to the
successful regeneration of North Ayrshire. This strategy therefore plays a key role in
helping North Ayrshire be ‘Fair For All” and can influence and attract increased visitor
numbers and increased business investment in the area. Through enabling and
encouraging community participation, this strategy will empower communities and instill
a feeling of civic pride. 
A key aim of the strategy is to encourage a social contract with the communities of North
Ayrshire whereby we “All do our bit” for North Ayrshire. 
The protection and enhancement of the natural and built environment is a significant
contributor to the successful regeneration of North Ayrshire and plays a key role in
showing how North Ayrshire Council aims to fulfil its commitment to be ‘fair for all’, and
‘working together to improve the lives of our people in North Ayrshire.’ 
North Ayrshire Council’s five-year plan and priorities for 2023-28 is published in ‘Our
Council Plan’.
The Council Plan contains four main priorities that have been developed to support the
vision of ‘A North Ayrshire that is fair for all’, and the mission that we will be ‘Working
together to improve the lives of our people in North Ayrshire’. 
These priorities are:
• A Sustainable Council;
• Wellbeing;
• Communities and local democracy; and
• Climate change. 
A key activity under the wellbeing priority is to: 
‘Ensure our places and spaces where we live, work and visit are well maintained and
accessible’.  A successful outcome will be measured by demonstrating that ‘Places and
public spaces across North Ayrshire are well maintained and accessible.’

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The prevention of litter, flytipping, and dog fouling is crucial to achieving this and a clean
and attractive environment, reflective of the aims of the Council Plan. 
Streetscene Operational Plan 
The annual operational plan produced by the Streetscene Service sets out several
actions and Key Performance Indicators that are monitored and reported corporately on
a quarterly basis, that reflect and drive how the service delivers the Council Plan
priorities including: 
• CP12 A - Ensure our places and spaces where we live, work and visit are well
maintained and accessible; and
• CP_27 - Street Cleanliness Index - % Clean. 
Single Outcome Agreement 
The Single Outcome Agreement (SOA) between North Ayrshire Council, North Ayrshire
Community Planning Partnership and the Scottish Government outlines how we will
achieve our shared Vision of ‘North Ayrshire – A Better Life’. 
The SOA includes a number of relevant outcomes which are impacted upon within this
strategy: - 
• North Ayrshire is a safer place to live;
• North Ayrshire residents feel safer and communities are empowered; and
• Improved town centres that attract business and inward investment. 
Implementation of the key actions contained within this strategy will play a key
contribution to the realisation of these outcomes through the protection and
enhancement of the local environment and through the empowerment of our
communities. 
Within The North Ayrshire Community Planning Partnership’s Local Outcomes
Improvement Plan 2022-2030 (as required by the Community Empowerment (Scotland)
Act 2015), ‘Improving our local environment’ is stated as a priority by the locality
partnerships and that ‘improving our local environment and championing the natural
environment’ is important to all of the localities within North Ayrshire.

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North Ayrshire Working Towards Zero Waste - Zero Waste Strategy
The Zero Waste Strategy sets out the council’s goals to meet the national targets for
waste and recycling, as set out in the Zero Waste Plan for Scotland. The strategy focuses
on the waste hierarchy, which identifies waste prevention as the preferred option,
followed by re-use, recycling, and treatment/energy recovery, and then disposal as the
final option. 
A new Circular Economy Act was enacted in August 2024, and a new Circular Economy
and Waste Route Map for Scotland was published by Scottish Government in December
2024. Officers are working with COSLA, SOLACE and Scottish Government through a
co-design process, to develop the key policy and actions, including a revised statutory
Code of Practice for Household Waste Recycling, which are being taken forward as part
of the Circular Economy and Waste Route Map for Scotland. 
The Route Map and the revised Code of Practice (expected by the end of 2026) will be
key in informing the development of the council's future Zero Waste Strategy to explore
further opportunities for improving waste prevention, reuse and recycling performance. 
Single Use Plastic Ban 
In 2022, Scotland implemented a ban on many of the most used single-use plastic items,
including plastic cutlery, plates, straws, beverage stirrers, as well as polystyrene cups,
lids, tubs and food containers, to help reduce plastic pollution and to encourage the
reduction of waste and to think about the use of alternative, reusable materials. 
In recognition of the single use plastic ban, North Ayrshire Council set up a working
group and shared information on the ban through a comprehensive social media
campaign with the aim of encouraging staff and residents to be ‘plastic smart’. 
In 2019, the Isle of Arran became the first area in Scotland to be accredited as a plastic
free community in recognition of the work achieved on the island to reduce the impact of
single-use plastic. Think About Plastic (TAP) Arran is a group set up to help businesses
and local organisations reduce their use of plastic. 
Actions to reduce the use of single-use plastics will continue as an integral part of our
Zero Waste Strategy. 
Streetscene Volunteering Strategy 2022 – 2026 and Adopt a Spot
initiative 
The Streetscene Volunteering Strategy 2022-2026 and the supporting action plan sets
out the strategic framework for the Council and its partners to support and expand the
opportunities for community volunteers across North Ayrshire. This is designed to bring
a range of benefits including:

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• Improvement in the appearance and biodiversity of our natural environment;
• Opportunities to increase civic participation and foster civic pride;
• Improve alignment between volunteer work and service delivery; and
• Education opportunities, particularly for young people, by working in partnership
with our schools and Rangers Service in delivery of the Volunteering Strategy.
North Ayrshire Council currently benefits from an active network of volunteers who willingly
give their time to provide valuable services for their communities. For many years,
Streetscene has been supporting environmental volunteers carrying out voluntary activities
in their communities to benefit the local environment. One of the most significant areas of
volunteer activity is in litter picking activities. 
There are a number of registered voluntary groups across the area, which includes over
300 individuals who work in partnership with the Council, and recorded collecting around
3,270 bags of litter in 2025 from the Council’s open space areas. 
In recognition of the volunteers' hard work to improve and enhance the local natural
environment, Streetscene holds recognition events to thank and acknowledge the
contribution made by environmental volunteers across North Ayrshire. The next volunteer
recognition event is planned for spring 2027. 
It is vital for the Council’s Litter, Flytipping and Dog Fouling Prevention Strategy to be
successful, that community engagement continues to be supported and encouraged to
develop capability and capacity. 
Attitudes and public perception towards litter, flytipping and dog
fouling
The latest Scottish Litter Survey ‘Tracking public perceptions and attitudes towards litter
and littering behaviour,’ was published by Keep Scotland Beautiful (KSB) in October
2025 and was the third annual Scottish Litter Survey.
The data contained in the report demonstrates that more still needs to be done to reduce
the levels and perceptions of litter, flytipping and dog fouling in our communities. The
report also highlights the link between litter and wider problems within society, as well
as the association of litter in areas with higher levels of anti-social behaviour and crime
rates.
In general, across Scotland, a large majority of people in Scotland (88%) have
consistently viewed litter as a problem across Scotland, with 72% of people believing
that litter is a problem locally. However, this rate rises in North Ayrshire to 94% viewing
litter as a problem across North Ayrshire as seen in figures 1 and 2 below.

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Figure 1: Public perception towards litter as a problem across Scotland and North
Ayrshire 
During 2024, Keep Scotland Beautiful (KSB) carried out a review of North Ayrshire
Council’s existing Litter, Flytipping and Dog Fouling Prevention Strategy.
The review included working with elected members and management to review the
national and local context, identify priorities, highlight areas for improvement and
opportunities for action.
A separate public engagement process was also undertaken to provide members of the
public with the opportunity to share their views on how to make North Ayrshire cleaner,
assess the current situation in their local North Ayrshire community, and share their
views on potential priorities for action.
Members of the public were invited to contribute to the review of the strategy through
online public engagement workshops and an online survey, as well as an opportunity to
discuss issues in person at a public workshop.
The online survey received a total of 415 responses from across North Ayrshire, and
reflected the questions posed in the 2023 Scottish Litter Survey. The key findings from
the survey are summarised below:
The public generally reported that the issues of litter, flytipping and dog fouling were a
problem across the North Ayrshire Council area.   
• 94% of respondents agreed that litter was a problem across North Ayrshire,
which is higher than the 88% of people finding litter an issue across Scotland
(SLS, 2025).   
• Dog fouling was also perceived to be a problem across North Ayrshire, with
94% of responses finding an issue with this.

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• North Ayrshire responses found flytipping to be less of an issue across North
Ayrshire (85%), which was significantly less than either litter or dog fouling. 
Community (Reporting) 
The council has a procedure in place for recording and dealing with complaints. Details
of general enquiries are recorded in the council’s Customer Relationship Management
(CRM) system, Netcall, (formally Lagan and Verint Em Pro). 
This information highlights numbers of specific types of fault or faults occurring in a
geographical area. 
A number of reporting forms have also been developed to enable customers to report
problems, issues or faults for the following: overflowing street bin or dog bin, street litter,
water safety equipment or signage, litter, flytipping, flyposting, graffiti, abandoned
vehicles, requests for bins along with requests for litter equipment and the uplift of
voluntarily picked litter through the Streetscene volunteers and Adopt a Spot initiative.
Data recorded on the Council’s Customer Relationship Management (CRM) system,
Netcall, in relation to service requests with regards to litter, dog fouling and flytipping
confirms this. 
The following table details the number of service requests received during the past three
calendar years; 2023 through 2025. The trend indicates a modest decrease in the
number of service requests received. 
Table 1 – Number of Litter, Flytipping and Dog Fouling Service Requests received
by North Ayrshire Council’s Contact Centre 
Service
Requests
2023 2024 2025
Litter 2856 2826 2249
Flytipping 2137 2250 2518
Dog fouling 598 584 677
Total 5,591 5,660 5,444 
Encouraging the public to participate in anti-litter, flytipping and dog fouling activities
through building confidence in a commitment to protect and enhance the local
environment will be key to the success of this strategy.

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1.5   Streetscene Service 
Introduction 
The Streetscene service of North Ayrshire Council sits within Neighbourhood Services
and the Place Directorate. 
Streetscene is responsible for the planning and co-ordination of maintenance across
approximately 2,410 hectares of public open space and adopts a locality approach to
service delivery, with teams allocated by area but sharing good practice across the whole
council boundary. 
Streetscene Operations 
Streetscene operational activities are carried out by squads, which are arranged
geographically to reflect local operational needs. The geographical areas are defined
and assigned to an Area Officer who oversees all Streetscene operational activity within
an area.
The geographical operational areas are: 
• North Coast including the Isle of Cumbrae;
• Garnock Valley;
• Three Towns and Kilwinning;
• Irvine; and
• Isle of Arran (managed separately through the Arran Local Office).
The Streetscene Operations workforce within each geographical area, excluding the Isle
of Arran, is split into two teams; Cleansing and Grounds Maintenance. 
Operational Work Scheduling 
Operation     Frequency
Emptying of litter bins in town centres Daily
Emptying of litter bins in housing areas Weekly
Emptying of dog bins Weekly 
Work schedules have been created for each geographical area and for each shift based
on a priority zone approach. Streetscene Operations are utilising mobile technology and

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using digital devices to record bin servicing. This is helping to highlight any bin assets
that require attention or maintenance. In addition, as per Streetscene’s current
operational plan, work is progressing to develop a route optimisation tool for the street
sweeping and street cleaning duties of Streetscene.
Streetscene Strategy Team 
The Streetscene Strategy area of the service provides a strategic direction to the
Streetscene service and monitors the operational performance. Prevention activities
such as education, enabling, and enforcing are primarily the role of the strategy team.   
The Streetscene Strategy Team consists of Streetscene Officers who play a significant
role in the management of environmental crime through education, enabling and
enforcement activities with regards to litter, fly tipping and dog fouling. 
The Streetscene Strategy Team also analyse data and information gathered from
several sources which are used to map and record “hot spot” areas for littering, fly tipping
and dog fouling issues. It is widely recognised that “litter begets litter” which is also
applicable for dog fouling and fly tipping. This information is therefore utilised in targeting
Streetscene Operations to maximise productivity and efficiency and as part of a
proactive operational response. 
Within the Streetscene Strategy Team, there is a dedicated Environmental Enforcement
Team in place to address related crime in pursuance of the Environmental Protection
(Scotland) Act 1990 s87 & s33 and the Dog Fouling (Scotland) Act 2003 s1.
The team currently consists of a Senior Environmental Enforcement Officer and three
Environmental Enforcement Officers. A further two Environmental Enforcement Officers
are currently being recruited, bringing the total number in the team to six (Senior
Environmental Officer and five Environmental Enforcement Officers).
The team investigates allegations of environmental crime, patrol known hot spot areas
of litter, fly tipping and dog fouling incidents, and enforces by issuing a variety of cautions
and fixed penalties, amongst other duties.
An enforcement initiative to identify littering offences from vehicles using dash cams has
also been implemented to reduce roadside litter issues.
The Environmental Enforcement Team continues to be proactive in issuing fixed
penalties for offences to deter offenders. The numbers issued over the last four financial
years are detailed in Table 2 below.

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Table 2 – Litter, Flytipping and Dog Fouling Fixed Penalties Issued 
Fixed
Penalties
Issued
2022/23 2023/24 2024/25 2025/26
Litter 68 84 70 68
Flytipping 201 232 196 165
Dog fouling 22 13 32 16
Total 291 329 298 249 
Scottish Government published the National Flytipping Baseline Report in October
2024, as an update on the National Litter and Fly Tipping Strategy. The report noted
that North Ayrshire Council’s Environmental Enforcement Team issued more Fixed
Penalty Notices (FPNs)/fines for flytipping in 2022/23 than any other local authority in
Scotland. North Ayrshire issued 201 for the year; the second highest local authority was
Glasgow City Council with 126 issued.
Advantages of the Streetscene Approach
Through implementation of the Streetscene approach, the Council has optimised
resource use, in terms of both equipment and staff resources. Through an integrated
approach to frontline service delivery, the Streetscene service has been able to utilise
vehicles, machinery, and equipment more efficiently. The Streetscene approach has led
to a multi-skilled workforce able to work across service demands, thereby increasing the
level of flexibility to the council in terms of its frontline operations. 
Street cleanliness is measured using the Local Environmental Audit Management
System (LEAMS), which in turn informs the Local Government Benchmarking
Framework (LGBF) Street Cleanliness Score indicator (ENV3C). Further details of the
current LEAMS mechanism that is in place to measure cleanliness performance are
provided in Appendix 2. LEAMS has been the national performance indicator for street
litter cleanliness since 2003. 
Local Environmental Audit and Management System (LEAMS)
The national monitoring programme called the Local Environmental Audit and
Management System (LEAMS) is administered by the environmental charity, Keep
Scotland Beautiful (KSB). This approach gathers data by surveying and auditing litter
and other local environmental quality indicators on streets and roads across Scotland. 
The LEAMS model supports the Environmental Protection Act 1990 and the Code of
Practice on Litter and Refuse (Scotland) 2018.

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An annual report is published by Keep Scotland Beautiful which provides an overall
Cleanliness Score, as per the LEAMS model, based on the percentage of streets
achieving an ‘Acceptable’ Grade of A or B.
Grade A example - No litter or refuse is present on any type of land. 
Grade B example - Small amounts of litter and refuse.

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Table 3 and the graph below highlight North Ayrshire’s cleanliness index standards
achieved over the past five financial years. 
Table 3 – LEAMS Cleanliness Index (%) Scores by financial year 
LEAMS –
Cleanliness
Index (%)
2021/22 2022/23 2023/24 2024/25 2025/26 
86.7 84.6 89.1 90.3 89.7 
Figure 3: LEAMS Cleanliness Index (%) Score Trend 
In response to the review and potential withdrawal of the Litter Monitoring System (app),
North Ayrshire Council worked in partnership with KSB to run the LEAMS system on an
alternative platform on a trial basis. 
Consequently, LEAMS audits were carried out over winter 2025/26 using the 'Survey
123' app. The results were fed into the Council’s Power BI analytics platform to enable
effective interpretation and reporting of results. 
The trials with Survey 123 and Power BI were successful, and the intention is to
permanently move to this system for all future audits. 
The Survey 123 app will be developed to be of use for both national KPI and internal
LEAMS audits.

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1.6   Issues, causes, areas for improvement 
Scale and impact of littering and flytipping in Scotland 
The review of the National Litter Strategy identified that a wide range of work had been
undertaken by the Scottish Government and its partner organisations to reduce litter and
flytipping. However, the scale and impact of litter and fly tipping continues to pose a
significant challenge. This was the conclusion of a Keep Scotland Beautiful (KSB) report
in 2020, which evidenced an ongoing decline in local environmental quality across
Scotland and is backed by the most recent KSB annual Scottish Litter Survey, which
assesses public attitudes and perceptions to litter and littering behaviour. 
The Scottish Government has given a strong direction through its new National and
Flytipping Strategy published in 2023 on the management and prevention of litter and
flytipping to help create cleaner, safer communities. 
All the actions set out in this Strategy are closely linked to ongoing developments by the
Scottish Government and our partners to reduce waste, promote reuse and recycling
and ensure the appropriate disposal of waste. 
Litter 
Litter is anything that is thrown down, dropped or deposited and left to cause defacement
in a public place by any person.  Littering is often spontaneous however the issue of
littering also encompasses a range of human behavioural aspects and activities. It is
therefore necessary to broaden consideration of appropriate prevention activities to
combine the physical aspects of littering with the behavioural aspects, into a more
holistic conceptual model that encompasses the environmental, social and economic
factors associated with litter. 
Litter occurs through a complex relationship of factors. These factors – the who, what,
where, when, why and how of litter– gives rise to different litter and littering patterns in
different circumstances and their subsequent environmental, economic and social
impacts.   
Litter imposes a significant cost on the Council, threatens wildlife and detracts from a
clean and tidy looking environment. 
The following items have been highlighted as the main types and sources of litter within
North Ayrshire through monitoring and auditing cleanliness levels as part of the LEAMS
scoring system:

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• Cigarette litter – negative impacts on the amenity and a major source of litter in
our town centres. This is the most littered item, accounting for about 50% of the
total litter stream. 
• Vapes - these items are often discarded as litter which introduces harmful
substances into the soil, water courses, and causes harm to biodiversity. The
Scottish Government took primary action to ban the sale and supply of single use
vapes via the Environmental Protection (Single-Use Vapes) (Scotland)
Regulations 2024 in June 2025. North Ayrshire Council also supports this
approach by promoting safe disposal options for non-single use vapes as well as
other battery-based products. 
• Street litter – occurs in areas of high public use and where people congregate,
shop or play. Street litter also tends to accumulate along school walking routes
and locations, all producing a detrimental effect on visual amenity.
o People litter in several locations. Areas of high public use, such as
beaches, event sites, high streets, roadsides and fast-food outlet
surroundings are common locations where littering occurs. 
• Business litter - from food and drink consumed “on the go” and from takeaway
premises. 
• Marine litter – occurs from land-base and sea sources including litter dropped
by the public e.g. food & drink packaging and smoking related waste. When
considering marine litter, the source can be both land-based activity and sea-
based activity.
Littered items can also accumulate in other areas such as areas that unintentionally
collect litter blown by the wind and collect at the end of ‘wind tunnels’, and other areas
such as drains and river embankments due to the movement of the littered items from
weather conditions and/or water run-off.  
Litter in watercourses can also arise from direct littering onto riverbanks and from water
flow containing litter upstream. 
Why do people litter? 
There are a number of reasons why people litter. Common explanations given by
litterers include laziness, lack of easy access to bins or overflowing bins and the need
to be rid of rubbish as quickly as possible. Adequate provision of well serviced bins can
certainly reduce the incidence of littering. However, littering still occurs in well
provisioned areas, therefore the provision of bins alone cannot be considered in
isolation. Many share the mind-set that ‘someone else will clean it up’ or ‘It’s not my job’.

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There are also a number of more indirect reasons why people litter – these include peer
pressure or a lack of litter controls being employed i.e. education, enable and
enforcement. People are also known to litter due to a lack of awareness of the damage
it can cause to the environment. Why people litter can also be influenced by the actual
presence of litter – litter attracts litter. 
How do people litter? 
Keep Scotland Beautiful and Zero Waste Scotland through their research, have
identified and characterised a number of ways that people tend to dispose of litter. These
include:
• throwing litter into a bin but missing;
• litter flung or dropped without concern;
• litter is swept from tables or chairs;
• litter is stuffed into crevices and cracks;
• stubbing cigarette butts into the ground;
• burying litter – wild campers; and
• litter is left and the person slowly moves away from it. 
In addition to these detailed means of littering, other techniques include casual methods,
such as throwing litter from a vehicle or failing to pick up dog excrement;
inadvertent littering, for example fly-off from vehicles with uncovered loads, windblown
plastic bags and the placement of household waste on the council verge in non-
collection periods; or deliberate littering, such as bill posting, vandalism of bins and other
property. 
The above aspects of how litter ends up in the public domain are important factors to
consider in the development of this strategy’s action plan and whilst planning litter
prevention initiatives. 
OB-litter-ATE 
North Ayrshire Council ‘OB-litter-ATE' campaign has been developed to tackle growing
concerns with lunchtime litter around schools. The campaign consists of regular patrols
from Streetscene Enforcement Officers and engagement with Head teachers and
Campus police. Students identified for littering will be highlighted to the school, where
potential sanctions are considered and an unacceptable behaviour letter is sent home
to parents from the Council. Additionally, students who are seen to be acting in a
responsible manner and setting a positive example to others have a positive behaviour
letter sent home and are rewarded with free leisure access to sports facilities in North
Ayrshire.

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Operation Moonbeam 
In partnership with Police Scotland, Scottish Fire and Rescue and internal Council
services, Streetscene collaborate daily on the lead up to the 5th of November
celebrations and throughout the Bonfire season to identify historical hot spots, to
proactively remove large illegal deposits of waste accumulated for the purpose of fire
raising, and to issue fixed penalty notices to anyone identified as depositing waste
irresponsibly. The Streetscene operational team provides rapid, post-event, clean ups
throughout North Ayrshire to prevent the spread of waste and litter in surrounding areas. 
Flytipping 
Fly tipping occurs where individuals indiscriminately dump waste on land, in lay-bys or
any other secluded area. Fly tipping is a premeditated criminal act and can have a
significant detrimental impact on the appearance and attractiveness of an area. 
Flytipping is known to attract more flytipping and requires prompt removal and
prosecution of the perpetrator to prevent recurrence. 
Fly Posting 
North Ayrshire Council operates a successful anti-Fly Posting initiative to help reduce
the volume of illegal postings on street furniture throughout North Ayrshire.
Streetscene’s Enforcement Team actively engages with event organisers, local
businesses and community groups to promote responsible advertising, and have
erected event advertising hoardings that can be utilised appropriately. 
The Circular Economy (Scotland) Act 2024 sets out new powers that will support
Scottish local authorities (and SEPA) to deal with fly tipping offences by allowing
vehicles to be seized that have been found to be involved in specified waste crimes. 
The Act enabled the ability for Scottish Government to introduce a civil fixed penalty
charge regime for road users who litter from vehicles by making the registered keeper
of the vehicle liable. Furthermore, the Act sets out a framework to increase the maximum
fixed penalty for householder fly tipping offences. Before the powers within the Circular
Economy (Scotland) Act 2024 Act can be implemented, further secondary legislation is
required to be laid in parliament to implement these powers, and detailed guidance
relating to the use of the new powers is to be provided by Scottish Government to Local
Authorities prior to implementation. 
Household Waste Recycling Centres 
In order to encourage reuse and recycling and to deter fly tipping, the council provides
North Ayrshire residents with access to four Household Waste Recycling Centre's
(HWRCs), which are based in Brodick, Irvine, Kilbirnie and Largs. Residents can deposit

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a wide range of items for reuse and recycling at no cost, which includes bulky waste
items such as sofas and mattresses. A new booking system was introduced in April
2025, which is working well with positive average customer survey result scores of 4 out
of a maximum of 5. 
Bulky Waste Reuse Partnership 
The council has a national award-winning bulky waste reuse partnership in place with
Cunninghame Furniture Recycling Company (CFRC), which offers a free collection
service (subject to availability) for the donation and collection of good quality reusable
furniture and mattresses. 
Bulky uplift and waste collection service 
If household waste items are too big for residents’ bins and they cannot be donated for
reuse or transported to a HWRC, the council can arrange for a bulky waste collection
for a small charge which contributes towards increasing collection, haulage and
processing costs. 
Since September 2025, the council had to change the collection service to offer two
types of bulky kerbside uplifts, which are general and recyclable waste, and Waste
Upholstered Domestic Seating (WUDS). Due to new SEPA guidance, WUDS must be
kept separate from other waste types and can be only sent for incineration. The two
types of uplift services are outlined below. 
• uplifts of non-upholstered waste items such as bed frames, mattresses, electrical
goods and white goods, garden tools, lawnmowers and outdoor toys. 
• uplifts of upholstered seating waste items such as upholstered chairs, suites,
settees, sofas, sofa beds. 
Dog Fouling 
Most dog owners are responsible in looking after their animals. However, the small
minority of irresponsible dog owners do unfortunately persist in failing to clean up after
their animals. Dog fouling can lead to an increased risk of disease if dogs are not
regularly wormed. Toxocara canis can pass from dog waste to humans as Toxocariasis
through contaminated sand or soil, or can be transmitted whilst playing with dogs which
have licked eggs from their bodies or faeces. The National Farmers’ Union in Scotland
has warned that faeces left by dogs near agricultural land can harm cattle and sheep.
They have identified an increase in the cases of Neospora - a disease which spreads
through the faeces of infected dogs and causes cows to miscarry.

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Dog fouling is a nuisance to pedestrians and walkers, and its presence is most notably
a cause for concern in open spaces such as streets, parks, beaches and cemeteries. 
In the community engagement survey, dog fouling was in the top five most seen litter
items, with 89% of respondents often seeing dog fouling across North Ayrshire.

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1.7   Strategy Outline 
North Ayrshire’s revised and updated Litter, Fly tipping and Dog Fouling Prevention
Strategy has been informed by comprehensive research, engagement with elected
members, community consultations, as well as data and information collected from a
number of sources at both a national and local level. 
The strategy, supported by an accompanying implementation action plan, and additional
information contained in its appendices, outlines key actions to be developed and
implemented over the next four years, which will be reviewed at regular intervals. 
This Litter, Fly tipping and Dog Fouling Prevention Strategy has been developed with
the main aim of minimising litter, fly tipping and dog waste and reducing its impact
throughout North Ayrshire. 
The strategy continues to focus on three crucial elements responsible for changing
littering, fly tipping and dog fouling behaviours through the 3 ‘E’s’ of Educate, Enable
and Enforce:
• Educate – effective education is a powerful tool for achieving long-term
behavioural change within a community. Well-developed and integrated
education programmes combined with support for community empowerment,
promotional material and media support can engage communities and
encourage ownership, leadership and instill civic pride. Complemented by
awareness raising activities including promotional campaigns and effective
communications, a strategic approach to educational activities is a key and
fundamental part of this strategy. 
• Enable – A key element of the litter, fly tipping and dog fouling prevention
strategy is to provide the right tools to ensure easily accessible litter and waste
disposal facilities are available for use. Public spaces that are well maintained
with regular street sweeping together with the provision of litter and dog waste
bins discourage littering behaviour. An additional aspect of enabling
communities is to support and encourage community involvement in clean up
events and in looking after their area. There is a strong desire amongst the
communities in North Ayrshire to contribute to protecting and enhancing the
local environment.
• Enforce – Legislation is in place giving power to the local authority to take
action against individuals and businesses that litter. Powers are also provided
to declare litter control areas and to ensure areas are cleaned up. Fixed Penalty
Notices can be issued by the Local Authority, or on behalf of the Local Authority,
or Police Scotland for littering, fly tipping and dog fouling.

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The Streetscene Service works with Police Scotland and participates in Multi-
Agency Task Force Environmental Visual Audits which are fundamental to
ensuring a multi partner approach to addressing the issues of litter, fly tipping
and dog fouling within communities. Enforcement is recognised as a key strand
of an effective litter, dog fouling and fly tipping prevention strategy to discourage
these environmental crimes. 
Vision 
The vision of this prevention strategy is that the Council in partnership with its
communities will strive towards achieving zero litter, fly tipping and dog fouling in North
Ayrshire. This strategy follows on from the previous strategy; “Litter, Fly tipping and Dog
Fouling Prevention Strategy, Don’t Waste North Ayrshire.” 
Goals 
The goals of this strategy are to:
• minimise the amount of litter, fly tipping and dog fouling found in the
environment;
• minimise the incidence of litter, fly tipping and dog fouling; and
• minimise the economic, social and environmental costs associated with litter, fly
tipping and dog fouling.
Aims 
The aims of this strategy are to:
• change people’s hearts, minds and attitudes with regards to littering, fly tipping
and dog fouling.
• encourage a social contract with communities whereby we “All do our bit to protect
and enhance the local environment” and highlight that litter, fly tipping and dog
fouling are socially unacceptable.
• shift the emphasis of litter, fly tipping and dog fouling management from clean-up
to prevention.
• introduce a zero tolerance to litter, fly tipping and dog fouling.
• ensure a coordinated, best practice approach to litter, fly tipping and dog fouling
prevention and management across North Ayrshire through the provision of
education, enabling and strengthened enforcement activities.

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1.8   Action Plan 
This strategy is supported by an action plan with actions categorised into the following
key areas: 
• Audit and Evaluation;
• Education and Awareness;
• Enable; and
• Enforcement. 
Within each of the key areas, a series of actions / delivery tasks are detailed, along with
the reporting frequency (for Audit and Evaluation) and a target timeframe (for Education
and Awareness, Enable and Enforcement). 
While actions are listed within a specific key area, it does not infer that they are exclusive
to it. For example, an action listed within the area of enforcement may also contain
elements significant to education. This categorisation of actions has been undertaken
for strategy clarity and ease of understanding.

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Audit and Evaluation 
Audit and evaluation are essential to understanding the extent of the issue and in
assessing litter (including marine litter), fly tipping and dog fouling prevention and
management initiatives. 
Currently a significant amount of data on litter, fly tipping and dog fouling is collected
with their prevalence being largely defined and assessed through LEAMS audits
managed through Keep Scotland Beautiful, mini LEAMS audits, service requests,
complaints, anecdotal evidence and stakeholder advice. Streetscene Officers also
participate in Multi-Agency Task Group - Environmental Visual Audits as part of a
coordinated approach to enable quick and effective remediation actions within
geographical areas. 
The data is used to enable the targeting of resources to hot spot areas to facilitate
effective clean-up operations and to a lesser extent, to target preventative actions. It is
however important to improve the litter, fly tipping and dog fouling data compiled.
Information collected also requires to be fully utilised to enable more effective and
efficient targeting of Council resources to the three key strands – Educate, Enable,
Enforce – within this strategy. 
The data collected through audits, operatives and other stakeholders is analysed by
Streetscene Officers. The data collected will be further used to monitor the level of
disposal behaviours and used to assess the effectiveness of litter prevention and
management initiatives in place throughout North Ayrshire. 
It is also important to monitor physical and behavioural litter trends on a town-by-town
and beach-by-beach basis. It is equally important to audit and evaluate national litter
trends and initiatives. 
The following audit and evaluation activities will be implemented.
Table 4 – Audit and Evaluation Actions
Actions
Audit and Evaluation Reporting
Frequency
AE1) Participate in the LEAMS audit process in
partnership with Keep Scotland Beautiful (3 per year).
(Current KPI target 89%).
Quarterly
AE2) Ongoing monitoring of data to achieve Key
Performance Indicators outlined in Streetscene
Operational Plan.
Quarterly
AE3) Conduct mini LEAMS audits (where required) to
inform operational and prevention activities. Quarterly

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AE4) Participate in Environmental Visual Audits (on
request) with community planning partners (Housing,
Police Scotland etc.) to evaluate local environmental
conditions and to facilitate targeted improvements. 
Quarterly
AE5) Review all LEAMS audit data, service request data
received through the Council’s Customer Relationship
Management (CRM) system, Netcall, and other data
recorded to facilitate an improved and targeted approach to
clean up and prevention activities, focusing on hot spot
areas, including further development of data analytics.
Quarterly
AE6) Evaluate promotional and educational awareness
campaigns to determine the effectiveness of different
messages and approaches.
Annually
AE7) Promote collaborative learning through sharing
best practice via the national Litter Managers Network.
Ongoing
AE8) Monitor the impact of the UK Digital Waste Tracking
System (once implemented from January 2027) on the
levels of fly tipping.
Ongoing. From     
January 2027
AE9) Monitor the impact of the UK Deposit Return
Scheme (once implemented from October 2027) on the
volumes and types of litter being discarded
Ongoing. From
October 2027 
Education and Awareness 
It is recognised that those who spoil our communities inconsiderately require education
to change their attitude towards favouring our environment. 
Education, raising awareness and information are proactive measures carried out by the
council and is aimed at preventing the creation of litter, fly tipping and dog fouling and
achieving long-term, positive behavioural change through the provision of clear and
consistent messaging and information. 
Initiatives range from school education campaigns and targeted behaviour change
programmes, to participation in national information sharing networks, and the
development of best practice guidelines and training. 
During education and awareness sessions, the importance of environmental protection
is reinforced with particular emphasis on the environment and the significant financial
impact of dealing with litter, fly tipping and dog fouling. Many of these initiatives,
particularly the educational initiatives, can be used as stand-alone or support initiatives
for other key areas of this strategy; for example, educating the public of new litter and
fly tipping penalties. Many of these education, information and training initiatives require
to be ongoing to achieve longer term culture and attitude changes. 
In addition, the importance of raising the profile and awareness of Streetscene services
and the frontline operational arrangements in place to remove litter, fly tipping and dog

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fouling is recognised. This will be achieved through improved use of communications
and the council’s social media platforms to highlight the work carried out by Streetscene. 
This will further strengthen the importance of entering into a social contract with
communities whereby “We all do our bit” to protect and enhance the local environment. 
The following actions will be implemented to strengthen and provide a coordinated
educational and promotional campaign.
Table 5 – Education and Awareness Actions
Actions 
Education and Awareness Target Date
ED1) Liaise with other Council Services (Education
and Waste Resources) to develop a litter, flytipping
and dog fouling awareness and education
programme that is appropriate for all levels of the
education system (Nursery, Primary and Secondary
Schools). 
2026/27 
ED2) Carry out focused interventions targeting specific
areas (e.g. roadside litter, Ob-litter-ate, safe vape
disposal, dog fouling in cemeteries). 
Ongoing
ED3) Through partnership working, promote responsible
dog ownership and produce responsible dog owners’
guidance. 
2026/27
ED4) Continue to work with Keep Scotland Beautiful and
other organisations to ensure national campaigns and
initiatives are promoted and reflected in local media, social
media and advertising, to encourage participation. 
Ongoing 
ED5) Review the Council’s web pages containing
information on litter, fly tipping and dog fouling to facilitate
improved awareness and link to relevant partner websites
(KSB, ZWS, SEPA etc.). 
Annual Review

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Enable 
Physical intervention to enable communities to dispose of their litter and dog waste
responsibly requires the provision of appropriate litter and dog waste bin facilities,
complemented by the timely removal of littered, flytipped and dog waste materials. 
This strategy includes a number of physical intervention initiatives to ensure the
provision of litter prevention infrastructure such as litter, dog waste and recycling bins
and anti-litter fly tipping and dog fouling signage. Areas of particular focus for litter
infrastructure include town centres, parks, beaches, and public events. 
While this strategy supports a preventative approach to littering, there is still a
requirement for the physical clean-up of litter. In fact, current research suggests that an
environment that is kept clean is less likely to attract litter. 
The success and effectiveness of the Streetscene approach within North Ayrshire
complemented by community engagement, volunteering opportunities and
empowerment activities is fundamental to achieving desired outcomes. 
The planned, targeted and programmed clean-up activities supported by the reactive
response service are essential to providing confidence within communities that the
Council is committed to ensuring that “Places and public spaces across North Ayrshire
are well maintained and accessible.” 
It is important to instill and encourage civic pride within communities by changing
people’s hearts and minds to secure long-term sustainability. Enabling activities within
the strategy will complement the concept of entering into a social contract whereby “We
all do our bit” for North Ayrshire. 
The council recognises that it cannot succeed in reducing the amount of litter, fly tipping
and dog fouling in the environment on its own. It recognises the importance of working
together with external groups and agencies if we are to achieve our vision of zero litter,
fly tipping and dog fouling. The Council is eager to promote partnerships in an effort to
raise awareness about litter, fly tipping and dog fouling and to improve and maintain
standards. 
Through the Streetscene Volunteering Strategy and Adopt a Spot initiative, there are a
number of active and dedicated members of the public who make a vital contribution to
help keeping their streets free of litter by collecting and disposing of litter in their area.
There are also wider community clean-up activities that are currently in operation
throughout North Ayrshire including the National Spring Clean and the Clean Up
Scotland campaign which are organised through Keep Scotland Beautiful as well as
local community clean-up activities and Beachwatch, organised by Marine Conservation
Society.

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This strategy aims to ensure the continuation, expansion, and increase in community
participation in such events, and to develop more opportunities for community
empowerment and engagement to be developed further. 
To support a wider approach to volunteering and community empowerment, a practical
environmental improvement initiative called TARGET (Trees, Air, Rivers, Greenery,
Earth and Trash) (TARGET) will be piloted to support small, visible actions that help
improve the quality, appearance and safety of local places. The initiative will Equip,
Empower and Encourage officers, managers, partners and members of the public to
take simple, manageable action when they identify minor environmental issues while
out in communities. Rather than relying solely on reporting routes, TARGET would
promote a proactive “just do it” approach where appropriate, safe and proportionate. 
A modest allocation from available additional funding will be used to purchase small
tools and equipment that can be carried in service vehicles or made available to
community volunteers. These resources will support activities such as removing weeds,
cleaning signs, collecting litter, addressing minor vegetation issues, and other small-
scale tasks that can make an immediate difference to the local environment. 
TARGET is not intended to create a formal programme of work or introduce additional
monitoring requirements. Instead, it will foster civic pride, reinforce shared responsibility,
and encourage a community-spirited culture of taking practical action to improve
neighbourhoods, streets, and open spaces. 
Litter, flytipping and dog fouling are community-wide issues and as such require the
involvement and cooperation of a variety of stakeholders from the community, private
and public sectors. 
The individual is the key player in litter, fly tipping and dog fouling prevention, as each
person is ultimately responsible for his or her own behaviour. However, as littering
continues, the issue of litter remains a community concern. It is vitally important to
continue to raise awareness and encourage individual responsibility, and for other
sectors in the community to be involved in the promotion of appropriate disposal
behaviour, and other aspects of litter, fly tipping and dog fouling prevention and
management. 
The following enable actions will be carried out to complement educational and
enforcement arrangements:

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Table 6 – Enable Actions 
Actions 
Enable Target Date
EN1) Ensure physical interventions (e.g. provision and
servicing of bins, signage etc.) are efficiently provided for the
safe disposal of litter and dog waste. 
Ongoing
EN2) Assess and consider the suitability of technology,
including the use of existing GIS applications to monitor usage
of bins to enable the optimisation of resources.    
2026/27
EN3) Promote the provision of all waste disposal facilities and
services.
Ongoing
EN4) Continue to support Keep Scotland Beautiful and other
partner organisations in encouraging litter, flytipping and
dog fouling and flytipping prevention initiatives (such as;
Spring Clean Scotland, the Great British Beach Clean and
other community clean up campaigns).
Ongoing
EN5) Identify suitable funding sources and/or resource
opportunities available for litter, flytipping and dog fouling
prevention. 
Ongoing 
EN6) Develop a pilot environmental improvement initiative
called TARGET (Trees, Air, Rivers, Greenery, Earth and
Trash) (TARGET) to support small, visible actions that help
improve the quality, appearance and safety of local places.
2026/27 
Enforcement 
As outlined earlier in the strategy, the principal piece of litter and fly tipping legislation is
the Environmental Protection Act 1990. The Act contains provisions to tackle litter,
designate Litter Control Areas, serve Litter Abatement Notices, issue Fixed Penalty
Notices and issue Street Litter Control Notices. 
The new provisions in the Circular Economy (Scotland) Act 2024 sets out additional
enforcement strategies for litter and fly tipping. 
Enforcing litter, fly tipping, and dog fouling legislation is an essential part of a successful
prevention strategy. There is also a significant desire from communities across North
Ayrshire for strengthened enforcement arrangements to penalise offenders and to help
discourage environmental crime.

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Streetscene has a dedicated Enforcement Team, supported by a Fly tipping Officer. The
team are responsible for investigating environmental crimes in relation Section 33 of the
Environmental Protection (Scotland) Act 1990 (Fly tipping), Section 87 of the
Environmental Protection (Scotland) Act 1990 (Litter) and section 1 of the Dog Fouling
(Scotland) Act 2003 (Dog fouling). 
The Enforcement Team has the authority to issue fixed penalty notices to anyone
alleged to have committed an offence and use digital technology in the form of CCTV
and body worn cameras to help evidence the findings of their investigations. 
The following actions are intended to secure strengthened enforcement arrangements.
Table 7 – Enforcement Actions
Actions 
Enforcement Target Date
ENF1) Increase the visibility and promotion of the role of
the Enforcement Team throughout North Ayrshire. 
Ongoing 
ENF2) Explore strengthened joint working arrangements
between Streetscene and other services and partners
(including SEPA, KSB, Police Scotland), to supplement
and deter environmental crime. 
Ongoing
ENF3) Utilise appropriate forms of media to advertise
current and future changes to the value of Fixed Penalty
Notices (FPNs).     
Ongoing
ENF4) Assess and consider the suitability of technology
to conduct fly tipping enforcement investigations, as
appropriate, including exploring the use of fixed and
mobile CCTV for identifying environmental crime. 
Ongoing
ENF5) Strengthen data gathering and analytics for litter,
flytipping and dog fouling issues to determine hot spots
and target enforcement resources, including the council’s
streets, parks, beaches and cemeteries.      
2026/27
ENF6) Keep informed of the implementation of relevant
sections of the Circular Economy (Scotland) Act 2024,
develop the necessary legislative framework and utilise
the new Scottish Government guidance (when published),
to support consistent enforcement.
Ongoing

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1.9   Implementation, Monitoring and Evaluation 
Implementation 
This strategy emphasises a planned, coordinated approach to litter, fly tipping and dog
fouling prevention and management across North Ayrshire based on several important
needs. These needs include:
• avoiding duplication;
• making best use of finite resources;
• establishing priorities;
• avoiding conflicting messages;
• coordinating a diverse range of approaches; and
• long-term planning. 
Achieving community-wide coordination for litter prevention and management is a
significant challenge. A large number of organisations, stakeholders and individuals
have a role to play and a wide range of resources are required. Keep Scotland Beautiful,
Zero Waste Scotland and the Marine Conservation Society will enable us to work
towards fostering community ownership of initiatives and identifying the resources to
implement these. These organisations have a major role in facilitating links which enable
organisations, individuals and the community to contribute to a planned, co-ordinated
approach to litter and related issues. 
Monitoring and evaluation 
To ensure that progress and impact can be effectively measured, the Audit and
Evaluation part of the Strategy’s Action Plan will assist in monitoring and evaluating
ongoing progress. 
Many of the actions specified in the strategy involve long-term processes. Most of the
key actions will continue to be carried out year on year to sustain a long-term
improvement. 
Regular reporting will be undertaken for all action plan priorities outlined in this strategy
through the corporate performance management system. Part of this process will
include the reporting of measures of success and the results of projects undertaken.

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1.10 Financial 
The Streetscene Service budget has been reduced over recent years following the
implementation of various efficiency measures. 
The council is fortunate to have an excellent volunteer network in place across North
Ayrshire, who carry out a wide range of activities that support service aims, and help to
reduce the cost of collecting and removing litter and waste from our communities. 
Council budgets continue to face significant pressures in the current financial climate,
which directly affects the level of funding available for delivery of the strategy. It is
therefore important that the limited budgets that are available to deliver the strategy are
considered and spent wisely, to deliver the maximum return and outcomes for the level
of investment available, and the service will continue to seek external funding
opportunities for the council and our partners to support the delivery of the strategy. 
The budget (excluding employee costs) that is available for delivery of the promotion
and education elements of the strategy are detailed in Table 8 below. 
Table 8 – Litter, Fly tipping and Dog Fouling Strategy Promotion and Education
Budgets 
Description 2025/
2026
Environmental
Awareness
(educational
campaigns)
£8,220
Payment to
Contractors
(signs,
infrastructure
etc)
£11,544
Materials
(signs,
infrastructure
etc)
£5,139
Income from
Fixed Penalty
Notices
£19,927
(actual)
Total £44,830

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Appendix 1
Wider Legislative Framework
The following legislation has a direct and indirect influence on the provision of controls
for litter, dog fouling, and fly tipping. The legislation detailed below is not exhaustive but
indicates the wider legislative framework which complements the main legislative
provisions described within the main body of this strategy document. 
The Environmental Protection (Duty of Care) Regulations 1991 
The Environmental Protection (Duty of Care) Regulations 1991 impose a duty of care on
any person who imports, produces, carries, keeps, treats or disposes of controlled
waste. The duty requires such persons to ensure that there is no unauthorised or harmful
deposit, treatment or disposal of waste, and to prevent the escape of waste from their
control.
The Regulations also impose requirements on any person who is subject to the duty of
care, with regards to the making and retention of transfer note documentation.
Breach of the duty of care or of these Regulations is a criminal offence. 
The duty of care and these Regulations do not apply to an occupier of domestic property
as respects the household waste produced on the property. 
The Environmental Protection (Duty of Care) Amendment (Scotland) Regulation
2003
The Environmental Protection (Duty of Care) Amendment (Scotland) Regulations 2003
provide local authorities in Scotland with powers to serve notice on persons who are
required to keep written descriptions or transfer notes under the principal Regulations to
require those persons to furnish such documents to them at their offices within a
specified time. These powers are also available to SEPA. 
Climate Change Scotland (Scotland) Act 2009 
The Act contains provisions to enable the Scottish Government to make regulations
which could have a significant impact in reducing litter and empowers Scottish Ministers
to introduce obligations for matters relating to waste management The Act includes the
following sections which may be enacted through regulation: - 
Section 83 – Targets for reduction of product packaging materials
Section 88 – Charges for supply for carrier bags. The Single Use Carrier Bags Charge
(Scotland) Regulations 2014 come into effect in October 2014.

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Town & Country Planning (Scotland) Act 1997 – Section 179 
Under the Town & Country Planning (Scotland) Act 1997 the Council as the planning
authority can serve a Notice on the owner or occupier of land if the amenity of any part
of their area or an adjoining one is adversely affected by its condition. The authority can
serve notice on the owner or occupier of land which is affecting the amenity value of their
area.  The Notice requires the owner or occupier to remedy the condition within a certain
time. The owner or occupier is required to be given 28 days’ notice by the planning
authority and has the right to appeal to Scottish Ministers. 
Roads (Scotland) Act 1984 – Section 87 
Under the Roads (Scotland) Act 1984 where any object is causing an obstruction or has
been erected, deposited or placed on the road, the local authority, as the roads authority,
has the power to serve Notice on the owner for its removal. The Notice period is 28 days
after which the roads authority has the power to remove the obstruction. 
Refuse Disposal (Amenity) Act 1978 
The Refuse Disposal (Amenity) Act 1978 makes it an offence to abandon on any land in
the open air, or on any other land forming part of a highway, anything which has been
brought to the land for the purpose of abandoning it there. The Act makes provisions for
the local authority to remove the abandoned article and to recover costs for its removal
and disposal. Although this legislation is primarily used for the removal of abandoned
vehicles there is no reason why it cannot be used to ensure the removal of refuse from
areas of relevant land. 
Marine Litter – Oslo/Paris (OSPAR) Convention on the Protection of the Marine
Environment of the North East Atlantic 1992
The OSPAR convention influences a range of UK and Scottish legislation including the
Marine and Coastal Access Act 2009 and Marine (Scotland) Act 2010. OSPAR
monitored levels of beach litter, initially through a pilot project and then through a
voluntary monitoring programme. 
EU Marine Strategy Framework Directive (2008/56/EC) 
The Marine Strategy Framework Directive (MSFD) will be a central element driving the
Scottish Government’s Marine Litter Strategy. The Marine Litter Strategy will be the
primary means of delivering on the MSFD which requires Member States to prepare
national strategies to manage their seas to achieve Good Environmental Status (GES)
by 2020.
The key requirements of the Marine Strategy Framework Directive: 
• An assessment of the current state of UK seas;

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• A detailed description of what GES means for UK waters, with a set of associated
targets and indicators; 
The two elements (above) form the UK Marine Strategy Part One.
• Establishment of a monitoring programme to measure progress towards Good
Environmental Status by July 2014; and
• Establishment of a programme of measures for achieving Good Environmental
Status by 2016.
The Directive defines GES in terms of 11 descriptors. Descriptor 10 requires litter to be
at levels where the “properties and quantities of marine litter do not cause harm to the
coastal and marine environments” 
EU Directive on Port Reception Facilities for Ship-generated Waste and Cargo
Residue (EC 2000/59)
This is implemented through the Merchant Shipping and Fishing Vessels (Port Waste
Reception Facilities) Regulations 2003 and the (Amendment) Regulations 2009. These
regulations stipulate that Ports and Harbours must provide adequate facilities for waste
disposal. 
EU Directive 2004/12 Packaging and Packaging Waste 
This Directive aims to harmonise national measures to prevent or reduce the impact of
packaging and packaging waste on the environment. It contains provisions on the
prevention of packaging waste, on the re-use of packaging, and on the recovery and
recycling of packaging waste. 
Bathing Water Directive 2006/7 
This Directive came into force in 2006 and was enacted in the UK by the Bathing Waters
(Scotland) Regulations 2008. Whilst the criteria relating to the classification of bathing
waters are bacteriological, consideration must be given to control of the litter on beaches
by local authorities. 
Marine (Scotland) Act 2010 
The Marine (Scotland) Act 2010 implements national and regional marine planning and
addresses the requirements of the Marine Strategy Framework Directive (MSFD). The
management of litter, while not directly specified under the Act, may fall under the scope
of marine planning and licensing regime. Marine planning is critical for influencing the
special extent and licence regime for many maritime activities, including activities
including marine leisure and tourism.

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Circular Economy (Scotland) Act 2024 
The Circular Economy (Scotland) Act 2024 outlines Scotland's commitment to a circular
economy which is based on sustainable consumption, production, and resource
management. 
A Route Map has been prepared by the Scottish Government that demonstrates the
priorities put in place until 2030 that will shape Scotland to become a circular economy.

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Appendix 2
Local Environmental Audit Management System (LEAMS) 
The LEAMS programme is a partnership between Scottish local authorities and Keep
Scotland Beautiful (KSB) whereby audits are carried out at a random selection of sites
across Scotland each year collecting data on litter levels and types, sources of litter,
servicing of public bins, weeds, detritus, graffiti, vandalism, gum staining and more.
Knowledge and evidence showing what types of litter are affecting what locations can
ensure best practice and efficiencies in cleansing operations. It also informs policies and
practices to prevent litter in the first place – something we can all help with to reduce the
many negative impacts poor local environmental quality has.
The Code of Practice on Litter and Refuse (Scotland) 2018 (CoPLAR)
Response times – Duty 1  
(keep land clear of litter and refuse)
The Code of Practice on Litter and Refuse (Scotland) 2018, issued under the
Environmental Protection Act 1990, defines the maximum response times when a litter
problem is reported within or to a local authority. The standard of street cleanliness,
assessed in terms of ‘litter’ is measured using 6 categories graded as A, B, C, D, E and F. 
Grades
A - No litter or refuse is present on any type of land
B - Small amounts of litter and refuse
C - Moderate amounts of litter and refuse, with small accumulations
D – Significant amounts of litter and refuse, with consistent distribution and
accumulations
E – Substantial amounts of litter and refuse with significant accumulations
F – Incidents of Flytipping and hazardous/special waste (drug related waste, broken
glass, animal carcasses, car parts, chemicals and spillages) 
The CoPLAR (2018) Duty 1 response times are structured as four bands that recognise
duty bodies (the Council) investment in prevention. It reflects that effective measures
increase the likelihood of zones being cleaner for longer, which reduces the need for rapid
restoration. Streetscene endeavor to maintain all sites to an acceptable’ standard (Grades
A and B), and to address unacceptable Grades (Grades C-F) within the response times
as set out in the COPLAR (2018). 
In summary, these maximum response times will only ensure minimum standards as
defined by the Code of Practice on Litter and Refuse (Scotland) 2018.