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North Ayrshire Council · 30 October 2024
Back to Ayrshire Economic Joint Committee — 30 October 2024 and its agenda

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County Buildings
Wellington Square
AYR KA7 1DR
Tel No: 01292 612724
29 October 2024
To: Members of the Ayrshire Economic Joint Committee
Dear Member
AYRSHIRE ECONOMIC JOINT COMMITTEE (SPECIAL)
You are requested to participate in the above Panel to be held on Wednesday, 30 October 2024
at 2p.m. for the purpose of considering the undernoted business.  
This meeting will be held on a hybrid basis in the Prestwick Committee Room, County Buildings,
Ayr and by Microsoft Teams. 
Yours sincerely
CATRIONA CAVES 
Chief Governance Officer
B U S I N E S S
1. Sederunt/Declarations of Interest
Members are requested to give notice of any declaration of interest in respect of the items
of business on the agenda.
2. Great Harbour FBC Coastal Hub – Submit report by North Ayrshire Council (copy
enclosed)
3. Scottish Parliament Inquiry Ayrshire Partnership Draft Response – Submit report by
the Head of Economic Growth (copy enclosed)
4. AOCB
For more information on any of the items on this agenda, please contact
Committee Services at 01292 612724, Wellington Square, Ayr or
e-mail:   arlene.steven@south-ayrshire.gov.uk
www.south-ayrshire.gov.uk

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Agenda Item 2
AYRSHIRE ECONOMIC JOINT COMMITTE
MEETING – 30 October 2024
REPORT BY NORTH AYRSHIRE COUNCIL
SUBJECT: THE GREAT HARBOUR, IRVINE: PHASE 1 – COASTAL HUB FULL
BUSINESS CASE
PURPOSE
1. To approve the Full Business Case for the Coastal Hub - Phase 1 of the Great
Harbour project in Irvine, following its recent noting by the Ayrshire Economic
Partnership Board and endorsement by Scottish Government and by North
Ayrshire Council’s Cabinet.
RECOMMENDATIONS
2. It is recommended that the Committee agrees to:
(i) Approve the Full Business Case (FBC) provided at Appendix One for
Phase 1 Coastal Hub of the Great Harbour, to enable the award of the
related works tender.
BACKGROUND
3. The Great Harbour is a transformational project at Irvine Harbourside as part of
the Ayrshire Growth Deal Tourism Programme, which seeks to invest £23.5M in
the development of tourism infrastructure in North Ayrshire. The Programme
includes a £14M allocation towards the Great Harbour from Scottish Government
(£9M) and North Ayrshire Council (£5M).
4. The Outline Business Case for the project was approved by the Scottish
Government in June 2021. Following significant stakeholder consultation in
Spring 2023, the Great Harbour Masterplan was approved by Cabinet on 5
December 2023 and Planning Committee on 24 April 2024.
5. The Great Harbour project will be delivered in three phases of which the Coastal
Hub project is the first. The project has been informed by extensive consultation
and comprises a major new outdoor play facility at Irvine Beach Park, improved
outdoor park facilities and new infrastructure to support major events. This
requires an overall estimated investment of approximately £5M from the Ayrshire
Growth Deal, including the spend to date on development work, consultancy
support, costs towards the tendered works and contingency. The overall
programme for Great Harbour has approval through North Ayrshire Council’s
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annual Capital Programme. Each of the three phases and their outline budgets
have contingency allowances and funds can be reallocated if necessary to Phase
1, should some additional funds be required to enable the award of the Coastal
Hub tender.
6. The FBC was endorsed by North Ayrshire Council’s Cabinet on 1 October 2024
and Scottish Government on 25 October 2024. It was also noted by the Ayrshire
Regional Economic Partnership Board on 25 October 2024, agreeing to the
FBC’s submission to this Committee for approval, in line with the governance
arrangements for the Ayrshire Growth Deal and to enable the award of the
related works tender.
MAIN REPORT
7. The Great Harbour project is a key tourism led socio-economic regeneration,
placemaking and destination development project aiming to transform the highly
deprived area of the coastal town of Irvine, North Ayrshire. It will create a new
national and regional waterfront destination in Irvine, transforming the tourism
and visitor potential of Ayrshire and the Clyde Coast, based on enhancing the
current assets of the Harbourside and Beach Park areas. It is a key project for
the Ayrshire Growth Deal within the Tourism Programme, with planned
investment of £14m, consisting of £9m from the Scottish Government and £5m
from North Ayrshire Council.
8. Following approval of the Great Harbour’s Outline Business Case in June 2021,
the project has been further developed, informed by extensive consultation. This
has led to a Masterplan for the wider area of the Harbourside and the Beach
Park, which sets out an ambitious vision and provides a framework for the
Ayrshire Growth Deal investment and for future development opportunities. The
Masterplan was approved by Planning Committee in April 2024 following the
endorsement from Cabinet in December 2023. This is now a material
consideration in the determination of future planning applications for the area.
9. Proposals are focussed around three hubs of which the Coastal Hub is the first
phase:
• Coastal Hub (Phase 1) – a new major outdoor play facility for the Beach
Park area, improvements to routes to and from the Beach Park, outdoor
events infrastructure and initial improvements to the Pilot House.
• Maritime Mile including a Marine & Arts Hub (Phase 2) – improvements to
public spaces and the river’s edge around the vicinity of the Harbour Arts
Centre and Harbour Master’s Office and public realm improvements to the
Maritime Mile along Harbour Street.
• Maritime Heritage Hub (Phase 3) – expanded facilities for the Scottish
Maritime Museum (SMM), led by the SMM and additional outdoor events
space adjacent to Harbour Street.
10. The Coastal Hub project aims to meet local needs and aspirations whilst ensuring
that the maintenance and upkeep burden is minimised. It encompasses the
southern end of the harbourside walkway and the most north-west part of the
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Beach Park, stretching from the large-grassed hill to the north, towards the cycle
path/service road to the south and the boating pond to the east. It also includes
the Pilot House, Boyd’s Automatic Tide Signalling Apparatus, which is a listed
building and its surroundings, Beach Drive car park, the roundabout at the most
western end of the Beach Drive and the access road to the boating pond car
park. 
11. The project will provide a destination for play and physical activity that caters for
a wide range of age groups and abilities and is free to use. A themed playpark
will be the central focus, integrated into the local landscape, with a skate park
and pump track. The area between the play hub and the boating pond will remain
as green space and will be equipped with some essential infrastructure to
accommodate major events, with the potential to generate a source of revenue
income for the Council. In addition, free public play activities are expected to
increase footfall in the area, benefiting local businesses. As part of the hub, an
outdoor gym near the boating pond has already been installed by Neighbourhood
Services and the area will be further equipped with picnic benches to encourage
longer stays and social interaction. 
12. The project will also improve access between the Harbourside and the Beach
Park, including active travel improvements to reduce car dominance and to
provide better access to facilities and blue and green spaces, helping to improve
wellbeing. The approach road and path network will be redesigned to improve
pedestrian and cycle connectivity and new street furniture, picnic benches and
directional signs will be installed. There will also be a first phase of external
improvements to the Pilot House and its surrounding setting. Beach Drive car
park will be re-lined and will provide spaces for motorhomes, alongside area-wide
landscaping. The site hosting the play hub will be provided with a new drainage
system and will require the diversion of some utilities. Digital infrastructure
columns will also be installed on the Harbourside as a separate project, funded
by UK Government’s SMART Infrastructure Pilot Programme, for which several
columns will be within the Coastal Hub area. 
13. As the first phase of the Great Harbour proposals, the Coastal Hub has been
developed to technical detail and civil works have been tendered as part of a two-
stage process. All necessary statutory permissions have been secured. The
proposal requires an overall investment of £5M from the Ayrshire Growth Deal,
which in addition to the civil works, also includes spend to date for development,
work relating the Coastal Hub and from several other funding sources. 
14. AGD funding is subject to the Green Book Treasury Business Case process and
requires the approval of spend to ensure projects offer value for money. The
Coastal Hub project has reached the final approval stage for the drawdown of
funds and the Full Business Case (FBC) provided at Appendix One, has been
prepared to allow the scrutiny of proposed spend, commercial and economic
viability, financial feasibility and robust management of the project. 
15. The FBC has progressed through project governance stages and is now
available for consideration of approval following completion of key aspects of the
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Coastal Hub project set out in this report. Costs related the Coastal Hub are
generally affordable, with tender costs received and are within the available
capital budget for the Great Harbour Programme. Under the agreed AGD
governance, the approval of the FBC has been delegated to the Ayrshire
Economic Joint Committee (AEJC), following endorsement from the Scottish
Government, endorsement by NAC’s Cabinet and noting by the Ayrshire
Economic Partnership Board.   
16. The FBC for the Coastal Hub provides a strong and competent case for approval,
following the completion of key elements of the project as set out in this Report.
The FBC approval is subject to a critical timeline to ensure the award of the
works prior to the end of the tender validity period. 
IMPLICATIONS 
17. The following eight implications have been considered in the preparation of this
report. 
Implications  Yes  No 
Paragraph
number in
report 
1. Policy  Yes  18-20
2. Legal Yes  21
3. Human Resources  Yes  22
4. Equality and Fairer Scotland Duty  Yes  23-26
5. Financial  Yes  27-29
6. Risk  Yes  30
7. Community Wealth Building  Yes  31-32
8. Net Zero  Yes  33-34 
ALIGNMENT WITH SUSTAINABLE, INCLUSIVE GROWTH AMBITIONS 
18. The Great Harbour Masterplan was advanced in accordance with the adopted
Local Development Plan 2 (LDP2). In this, Irvine Harbourside is identified as a
Strategic Development Area (Strategic Policy 3) with support stated for its
development and complies with the objectives of the LDP2 in relation to scope,
land use and environmental quality. The LDP2 acts as the land use expression of
‘A Better Life’ a vision defined within the Single Outcome Agreement. The
Council Plan sets out the framework to make North Ayrshire ‘the place to be’ to
provide a better life for our residents, businesses and visitors and deliver on our
commitments within the North Ayrshire Plan. 
19. The project also reflects the Council priorities contained in the North Ayrshire
Council Plan 2023 to 2028 of wellbeing, communities and local democracy,
climate change and a sustainable Council. In addition, in supports several other
North Ayrshire Council plans and strategies, including the Vacant and Derelict
Land Strategy, Electric Vehicle Strategy, Sustainable North Ayrshire Strategy,
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Open Space Strategy, Local Transport and Active Travel Strategy and Local
Biodiversity Action Plan. 
20. The project is justified through the strategic planning context set out in Scottish
Planning Policy and National Planning Framework 4 and the strategic fit with
national, regional and local policy is detailed in Section 2.3 of the Full Business
Case. 
LEGAL IMPLICATIONS 
21. All statutory consents have been secured. The project’s geographical scope is
within the sole ownership of the Council and has been developed alongside the
Great Harbour Masterplan and aligns to its objectives and planning/design
guidance. The award of tender now requires to be made within the 120-day
period. In addition, the Terrorism (Protection of Premises) Bill, also known as
Martyn’s Law, is pending UK wide legislation. This will place a requirement on
those responsible for certain publicly accessible locations to consider the threat
from terrorism and implement appropriate and proportionate mitigation measures.
In this respect, consideration has been given to ensuring that the proposals,
where possible, contribute towards compliance with the forthcoming
requirements. 
HUMAN RESOURCE IMPLICATIONS 
22. The project is funded by the Ayrshire Growth Deal and will be delivered by North
Ayrshire Council’s Growth and Investment Team, with support from other North
Ayrshire Council teams and external contractors and consultants. All services
required have been procured in line with the Council’s Standing Orders Relating
to Contracts. In addition, once the project is delivered, the improved areas will be
maintained by the Council’s Streetscene team. 
EQUALITY AND FAIRER SCOTLAND DUTY IMPLICATIONS 
23. As part of the Great Harbour Masterplan, Coastal Hub proposals consider social
and economic sustainability through NAC’s Community Wealth Building Strategy
2020-2025. As a regeneration and place- making project, it aims to tackle
inequalities derived from the area’s high levels of multiple deprivation, through
enhancement and improved connectivity, improving safe public access to and the
enjoyment of the waterfront and green spaces and key attractions, preserving
local heritage and creating new attractions. 
24. The Coastal Hub will provide an activity hub for the Maritime Mile offering free
access to play and physical activity for residents and visitors. The play equipment
is designed to encourage inclusive play for all ages and abilities. The addition of
the skatepark, pump track and outdoor gym aims to diversify the park's offerings
and to cater to a broad audience. 
25. The improved active travel infrastructure provided by the project, not only will
promote sustainable transportation, aligning with environmental goals, but also
will enhance connectivity between the harbourside and the Beach Park. This
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aims to encourage visitors to explore the entire area for the improved wellness
benefits associated with access to blue and green spaces. 
26. An Equality Impact Assessment has been undertaken as part of the Full Business
Case development and concluded predominantly positive or neutral impact. This
forms Appendix S of the business case. 
FINANCIAL IMPLICATIONS 
27. Capital: overall estimated capital investment of £5M is required from AGD for the
Great Harbour Phase 1 - Coastal Hub project, towards a construction contract
and spend on the development, delivery and management of the project. This is
funded by the AGD Great Harbour Programme. The Coastal Hub project is
further supported £392,000 of UK Government funding towards 5GIR SMART
infrastructure. It is considered that endorsement from the Scottish Government
will be a final acknowledgement that Phase 1 can proceed and the Council can
then draw down the Scottish Government Grant. 
28. Revenue: it is anticipated that there will be revenue costs related to the
maintenance and repair of the area and equipment, that are in addition to
currently incurred costs. This will follow an initial 12-month maintenance period
covered by the contractor which is currently estimated to end by May 2026. The
implications will be factored into the appropriate year’s Revenue Budget process
and Medium-Term Financial Plan Update. 
29. To ensure that future maintenance costs and resource pressures are minimised,
the development and design of the project in terms of layout, materials and
finishes, has involved consultation with all relevant Council services. As a result,
a Coastal Hub Maintenance Plan has been prepared. This plan will be updated
during and post-construction, to capture all relevant maintenance and repair
regime requirements with identified processes and timescales, to assist relevant
services and to ensure adequate revenue allocations are put in place. The
process has already been initiated with relevant Council services, and later will
involve specialist advice from manufacturers and contractors. North Ayrshire
Council’s Streetscene have confirmed costs per annum of approximately £22,000
to undertake grounds maintenance and regular inspections of play equipment. In
addition, £20,000 is being made available from the Council’s Regeneration
revenue budget for the ongoing maintenance of the SMART columns. 
RISK IMPLICATIONS 
30. The following table summarises the key risk implications: 
Risk  Impact  Details 
Financial risk 
High
Without approval of the FBC the funding of £5M for the first
phase cannot be awarded and NAC funds spent on
development cannot be claimed
Legal/
procurement Medium Without approval of the FBC the construction contract cannot
be awarded. 
Reputational  High Without approval of the FBC, NAC risks reputational damage
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as stakeholder engagement has raised significant expectation
regarding the priority and delivery of the project. 
COMMUNITY WEALTH BUILDING 
31. The Coastal Hub project considers social and economic sustainability through the
Community Wealth Building Strategy 2024-2027. The project aligns with the
principles of the Community Wealth Building (CWB) to ensure local wealth
benefits the community and creates more equitable, inclusive, and sustainable
economies, fostering sustainable growth, enhancing local participation, and
ensuring long-term benefits for the community. 
32. The Coastal Hub project, guided by the principles of CWB, goes beyond
economic development. It aims to take a holistic approach that empowers the
community, promotes inclusivity, and builds a sustainable and resilient local
economy. This approach reflects a commitment to prioritise the well-being of local
residents and create a community where prosperity is shared by all. The Coastal
Hub contributes to these priorities through reaching and involving a broad
spectrum of the community, using local suppliers where possible and creating a
lasting community asset. In this respect, early engagement has been undertaken
with several local manufacturers, who may be positioned to deliver elements of
the proposed improvements. 
NET ZERO 
33. Addressing climate change and carbon management is essential to making the
Great Harbour a sustainable place and destination as part of the Ayrshire Growth
Deal investment. The overall Masterplan for the area recognises the impact of
climate change and considers national and local strategies and actions on
environmental sustainability and carbon emissions in line with the Climate
Change Act 2019, Scotland’s net zero targets and the Sustainable North Ayrshire
Strategy 2024-2027. In particular, the project has been informed by the Place
Standard and 20 Minute Neighbourhood principles, with consideration of its
whole-life carbon emissions. The overall approach to sustainability is summarised
in the table below: 
Great Harbour: Coastal Hub – Sustainability  
Community  - Providing tourism & leisure opportunities.
- Providing access to green and blue spaces to improve
wellbeing. 
- Job opportunities through new investment. 
Design  - Identifying areas needing most improvement.
- Retaining existing assets and features. 
- Applying the Place Standard and 20 Minute.
- Neighbourhood design principles. 
- Flood protection and biodiversity considerations.
- Minimising future maintenance requirements. 
Construction  - Adopting Community Wealth Building principles.
- Adopting PAS 2080 Carbon Management in
Infrastructure. 
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Transport /
Commute 
- Providing active travel & improving routes and
connections. 
- Prioritising walking, cycling and wheeling. 
- Better connected and more legible routes across the
Coastal Hub area. 
34. A Carbon Management Plan has been developed for the Coastal Hub and
reviewed regularly throughout the design stages. The construction work will be
monitored against this plan to support the identification of further carbon emission
reductions. In addition, it will undergo a 12-month performance evaluation post
construction. This comprehensive strategy ensures that carbon management
remains a central focus, aligning with industry best practice and sustainability
objectives. 
APPENDICES 
The Great Harbour Phase 1 Coastal Hub – Full Business Case (with appendices) 
BACKGROUND PAPERS 
None. 
Persons to contact: Louise Kirk, Head of Economic Development, Growth &
Regeneration 
Email: lkirk@north-ayrshire.gov.uk   
Marnie Ritchie, Interim Senior Manager, Growth &
Investment North Ayrshire Council
Email: marnieritchie@north-ayrshire.gov.uk  
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Agenda Item 3 
AYRSHIRE ECONOMIC JOINT COMMITTEE 
MEETING – 30 OCTOBER 2024
REPORT BY HEAD OF ECONOMIC GROWTH
EAST AYRSHIRE COUNCIL 
SUBJECT: SCOTTISH PARLIAMENT INQUIRY – AYRSHIRE
PARTNERSHIP DRAFT RESPONSE 
PURPOSE OF REPORT 
1. To advise the Ayrshire Economic Joint Committee (AEJC) members on the
Scottish Parliament Inquiry into Growth Deals in Scotland and a draft
response from Ayrshire Partners. 
RECOMMENDATIONS 
2. Agree the content of the report and recommend approval to: 
(i) Note the consultation request from the Scottish Parliament Inquiry and
the questions posed; and
(ii) The draft responses proposed as a reflection of Ayrshire Partners.
(iii) Enable final sign off by the Ayrshire Growth Deal Section 95 Accountable
Officer. 
BACKGROUND 
3. An Inquiry into the Scottish Growth Deals has been called by the Economic
and Fair Work Committee of the Scottish Parliament. The Inquiry will focus
on the implementation and effectiveness of the 12 Scottish Deals and as a
result have sought the submission of evidence. The closing date for
evidence to be submitted is 14 November 2024. 
MAIN REPORT 
4. The Economic and Fair Work Committee have highlighted that they will
consider any submissions made earlier this year to the Scottish Affairs
Committee (May 2024). The Scottish Affairs Committee Inquiry was
proposed to focus on the progress and operation of City Region and Growth
Deals, following up on the Committee’s previous work examining them in
2021. This included exploring the lessons learned since the Deals launched
to understand what has been delivered so far and barriers to their success.
In addition, it sought to examine how satisfied stakeholders are with the level
of progress, engagement and transparency on the Deals from the UK
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Government. The three Ayrshire Councils coordinated a response and
submitted it to the Scottish Affairs Committee, however, the Inquiry did not
take place due to the General Election in June 2024. A copy of our
submission for reference is included in this paper (Appendix 1). 
5. The Economic and Fair Work Committee (EFWC) Inquiry are particularly
keen to hear from Scottish businesses, Local authorities involved in Deals,
and Community groups. Twelve specific questions have been set which
seek to frame the discussion and expected submission responses. Six of the
questions are targeted towards Scottish businesses and their experience of
the Deals in their respective areas. 
6. In response to the Inquiry request and as previously undertaken, the PMO
has sought to coordinate an Ayrshire regional response. This has been
achieved by engaging with the three Ayrshire Councils in order to gather
their views on the questions set. The attached response (Appendix 2) has
focused on the first six questions, but also provided a narrative to the
remaining six questions that are orientated towards the Scottish business
community.   
7. Submissions are to be made online, with the draft provided in Appendix 2
acting as the basis for Ayrshire’s response. The closing date for submissions
is 14 November 2024. In the meantime an invite has been received to
appear in front of the EFWC, in order to provide evidence to the Inquiry. This
is schedule to take place at the Scottish Parliament on 11 December 2024.
Discussions are underway on who should represent the AGD and Ayrshire
at the Inquiry. 
IMPLICATIONS 
8. The implications arising from this report are: 
Implications Yes No Paragraph
number in report
1. Policy/Strategic Planning Yes  Para 9-10
2.Governance/Legal Yes  Para 12
3. Human Resources Yes  Para 13
4. Equality and Fairer Scotland Duty Yes  Para 14
5. Financial  Yes  Para 11
6. Risk  Yes  Whole paper
7. Community Wealth Building   No 
8. Net Zero   No 
ALIGNMENT WITH SUSTAINABLE, INCLUSIVE GROWTH AMBITIONS 
9. Inclusion is a key driver for the AGD with projects required to demonstrate
how they will reduce inequalities and tackle the inclusion challenges
specific to Ayrshire.  
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10. The Risk Register provides the framework for reviewing the challenges the
AGD needs to address and sets out the mitigation measures to be
undertaken that include meeting the headline Deal objective of delivering
inclusive growth. 
FINANCIAL IMPLICATIONS 
11. It is accepted by the Ayrshire Councils and the Government that risks
should be managed and mitigated where necessary in order to support the
effective delivery of projects and the programme. 
LEGAL IMPLICATIONS 
12. The legal implications arising from this report are covered through the
Agreement between the three Ayrshire’s Councils and the revised
Governance Document which was approved at the Joint Committee
meeting on 8 December 2022. 
HUMAN RESOURCES IMPLICATIONS 
13. There are no immediate human resource implications arising from this
report. 
EQUALITY IMPACT ASSESSMENT 
14. There is no direct equalities impact relating to this report. As background
inclusion is a key driver for the AGD. Project leads will be required to
complete an Equality Impact Assessment for their project and append to
the associated business case. Project leads have received Equality Impact
Assessment training organised by the Scottish Government. Project Leads
are being encouraged by the PMO to link up as soon as possible with their
Equalities Officer within their authority who will be able to assist with this
matter. 
APPENDICES 
Appendix 1: UK Parliament (Scottish Affairs Committee) - Call for views on City Region
and Growth Deals - Ayrshire Submission.
Appendix 2: Scottish Parliamentary Inquiry into the Growth Deals - Ayrshire DRAFT
Submission
Background Papers: 
Heads of Terms, signed by both the UK and Scottish Governments and
Ayrshire’s Councils on 8 March 2019 
Deal Document, signed by both the UK and Scottish Governments and
Ayrshire’s Councils on 19 November 2020
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Members requiring further information should contact: 
Graham Saunders, Ayrshire Growth Deal – Strategic Manager
Graham.saunders@east-ayrshire.gov.uk 
Implementation Officer:
Graham Saunders, Ayrshire Growth Deal – Strategic Manager
Graham.saunders@east-ayrshire.gov.uk 
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Appendix 1: UK Parliament (Scottish Affairs Committee) - Call for views on City Region
and Growth Deals - Ayrshire Submission. 
UK PARLIAMENT (SCOTTISH AFFAIRS COMMITTEE) – CALL FOR VIEWS ON CITY REGION
AND GROWTH DEALS, APRIL 2024
The Committee would like to hear your views. We welcome written submissions from
anyone with answers to any or all of the questions in the call for evidence:
What contribution have City Region Deals and Regional Growth Deals made to the
development of Scottish Cities and regional economies? 
The £251.5 million Regional Growth Deal for Ayrshire has already made a significant
contribution to our regional economy, and will continue to do so over the next decade as
many of the key projects move into their delivery phase. 
The 2023 Benefits Realisation Plan (BRP) shows that the AGD had supported 861 jobs (at
March 2023 and facilitated c.£61 million of private sector investment. Latest projections
forecast that over the lifetime of the AGD, 7,479 jobs will be supported and this will
facilitate c.£356 million of private sector investment. 
The BRP will be updated in Spring 2024 and a new Annual Performance Report covering the
period from October 2022 – March 2024 will also be published shortly. Our revenue projects
have made particularly strong progress, and this was highlighted at the Ayrshire Joint
Economic Committee meeting in June 2023 as follows:
• Working for Healthy Economy (WfHE) – this £5m, 5 year project has now been
extended by an additional year. The project has exceeded expectations in terms of
the number of people accessing the service (1,040 clients, against a target of 960).
Promotional activity has helped to further increase the uptake of the service by local
businesses and individuals. The project has increased health & wellbeing outcomes
for individuals as well as supporting employers to retain their workforce, improving
their health and reduce absenteeism from the workplace.
• Community Wealth Building (CWB) – this £3m, 3 year project has recently been
extended by a year in order to maximise its impact on local enterprises, as
demonstrated by the table below. Our three local authorities intend to embed this
approach in core service delivery as a further sign of the programme’s added value. 
• Ayrshire Skills Investment Fund – a £3.5m, 3 year project. Following the approval of
the Final Business Case in August 2023, funds have been authorised to providers to
allow them to support the delivery of training programmes across Ayrshire that meet
the skills needs of local businesses. 
Capital projects remain at a relatively early stage, with some now moving into delivery and
others expected to do so over the next 18 months. The first of these is the Digital Process
Manufacturing Centre (DPMC) Pilot at i3 in Irvine which has secured the presence of NMIS
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and CPI in the local area. The first phase of flexible advanced manufacturing space is on also
site at i3 adjacent to the DPMC Pilot site.
Beyond the tangible benefits highlighted above, the existence of the Deal has also helped to
embed collaborative working arrangements across the three Councils, other public sector
stakeholders and the private sector. An example of this joint working has been the recently
approved Ayrshire Regional Economic Strategy, which was published in June 2023. 
Promotion of the Growth Deal has also led to an increase in the number of inward
investment enquiries as a result of the region’s heightened profile across Scotland, the UK
and on the international stage. 
What are the key opportunities and challenges for City Region Deals and Regional Growth
Deals in the coming years? 
With the launch of the Regional Economic Strategy and associated Delivery Plans in 2023,
AGD projects make up a major component part of this activity and will be vital in terms of
achieving the strategy’s long-term ambitious priorities, which are:
• Support for Enterprise: A region where businesses can grow both domestically and
globally; entrepreneurship and creativity can flourish.
• Fair Work: A region which offers all individuals an effective voice, opportunity,
security, fulfilment, and respect in work. 
• Innovation: A region where enterprises and the public sector adopt innovative
solutions to address economic problems. 
• Good Health and Wellbeing: A region where people of all ages have the access to
resources to live a healthy, full, and purposeful life.
• Stronger Places and Communities: Local economies can sustain thriving communities
and deliver good public and private services to residents and visitors.
• Enhancing Natural Capital: Preserving and enhancing Ayrshire’s natural capital,
meeting Scotland’s commitments to net zero and protection of biodiversity.
Tools are being developed to capture the performance of the RES, including a commitment
to the development of a Regional Intelligence Hub for Ayrshire. This is expected to be a key
resource and a focus for undertaking economic development impact analysis of AGD
projects and programmes. However, Scottish Government funding to support a Regional
Intelligence Hub has been delayed and alternative models are being considered to meet this
gap.
Given our local and regional vision of developing a Wellbeing Economy, a shift by the UK
Government towards acknowledging a wider range of economic indicators would be helpful
in supporting this approach. This would include giving increased weighting to measures
beyond GDP/GVA, including broader socio-economic and environmental indicators that
support our vision of ensuring our local economy is inclusive to all our residents and
operates within safe environmental limits.
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In terms of challenges, the past three years have provided many which have impacted on
the development of the majority of the projects and their business cases. These have
included external factors such as the continued legacy of Brexit and Covid, the impact of the
conflict in Ukraine and the cost of living crisis. These factors have adversely affected the
availability of resources and caused cost pressures.
In addition, since the Deal was agreed, additional requirements have been put in place by
both Governments in relation to our projects and programmes; for example, City Region &
Growth Deals Carbon Guidance was published in August 2021. 
Subsidy rules and in particular, the requirement to satisfy that public investment will not
distort competition within the marketplace have impacted in terms of rent affordability for
potential commercial tenants. Environmental changes, including changes to the way flood
risks and likelihood of occurrence are reported have also impacted upon the development
potential of targeted sites for growth and this is also resulting in increased costs.
From a South Ayrshire perspective, the space industry demonstrates the extent of the
changes which have impacted upon the global marketplace. Total investment in this
industry in 2021 was £11 billion; current projections indicate this will fall to around £2.7
billion in 2023. Similar trends are taking place in other Growth Deal sectors. 
Within this wider political and economic landscape projects have also experienced a number
of other specific issues that have generated active engagement within the partnership and
Government. Specific challenges have included:
• Delays in the development and approval of business cases.
• Continued cost pressures which have impacted upon the original deliverability of
projects e.g. increased construction costs.
• Additional aspiration to ensure projects reach net zero which has had an impact
upon cost pressures.
• Time required to review projects and engage with all, to ensure value for money is
still achievable e.g. through value engineering.
• Impact of aligning dependencies such as land purchases, regulatory requirements,
consents and procurement processes to ensure business cases are fit for delivery.
• Promoting and engaging with targeted audiences especially with business
community when the commercial environment is unstable.
• Managing consistency in delivery on pan-Ayrshire projects where each partner is at
different stages, and having unique and differing issues to tackle.
Partners have noted concerns in relation to the frequent changes to Government leads and
the impact that can have on progress. The business case approval process has also proved
to be more challenging than anticipated and feedback generally on businesses cases
appears uncertain in terms of timelines. For example, the Ayrshire Skills Investment Fund
Final Business Case was subject to 17 iterative drafts prior to approval by Government.
In response to these challenges, partners have agreed to review the governance structure to
ensure the governance of the Deal it is still fit for purpose and continues to support effective
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scrutiny and decision making to support the continued development and delivery of the
programme.
How have City Region Deals and Regional Growth Deals progressed since the Committee
last examined them in 2021? 
The challenges of the global economy, the war in Ukraine and the legacy of both the Covid
pandemic and Brexit have created an environment of uncertainty and revaluation,
prompting us to review the viability and deliverability of many of the Growth Deal projects. 
Despite these difficulties, considerable progress has been made with the programme as a
whole moving from a development phase to one where projects are now being delivered. 
The opening of The HALO Kilmarnock in April 2022 demonstrates how the Deal is
contributing to the economic and social development of the local area and beyond. For
example the PRA Group, a Nasdaq listed financial management company, has selected the
HALO as their European HQ and they now occupy two floors of this innovative operation
with the third floor marketed to SME’s.
The Community Wealth Building Programme has been successful in raising awareness of a
CWB approach to enterprises across the region. It has taken a regional approach to
economic development and has been showcased as an example of best practice in this
regard by the Scottish Government.
The programme is performing well against targets set in the Full Business Case and in some
cases, exceeding key outputs assigned. Whilst this has not been without challenges
especially in the early stages of delivery due to recruitment issues, real momentum and
confidence has been gained, underpinning recommendations within the review for CWB
work to continue beyond the 3-year time-frame (supported by Shared Prosperity Funding in
year 4) in order to continue strengthening Ayrshire’s local economic realisation. Pan-
Ayrshire outputs show that over 900 enterprises have been supported by the programme in
CWB. Based on an assured start and progression through Year 3 of the programme, it is
likely that this headline target will be exceeded by some distance.
Whilst these good news stories are welcome, all three local authorities have reported
barriers and highlighted the need to make changes. For example, in East Ayrshire the lack of
transport funding to develop the infrastructure constraints at Bellfield Interchange has
triggered a review of the site location for the Advanced Manufacturing Investment Corridor
to a co-location within the Ayrshire Engineering Park site. This has enabled a number of
complex transport challenges to be resolved while managing the construction inflation
challenges impacting on all construction projects; however, the Council remains concerned
in terms of the lack of progress at Bellfield and is seeking urgent discussions with key
stakeholders in an attempt to resolve matters. 
What steps have different City Region Deals and Regional Growth Deals taken to
implement the recommendations of the 2020 Audit Scotland report? 
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The 2020 Audit Scotland report has been considered by the Ayrshire Economic Joint
Committee (the June 2023 progress report was submitted to the Committee on 7 August
2023). The AGD Project Management Office and East Ayrshire Council Audit (acting on
behalf of the AGD Auditors) welcomed the opportunity to share current practices with Audit
Scotland. The result of our engagement has helped raise the profile of the Ayrshire Growth
Deal and its current practices with the national auditors, and this has been endorsed by the
Audit Scotland report.
For example, the report recommended that Internal Audit colleagues help to ensure the
effective operation of governance arrangements. In this regard, it was noted that the AGD
specified the role of internal audit within its governance documents. The Chief Auditor was
involved at initial deal development stage and summary internal audit reports are regularly
presented to the Ayrshire Economic Joint Committee. 
It should also be noted that a review of governance arrangements, which will include the
Growth Deal, is currently taking place at regional level via the Regional Economic Strategy
Delivery Plan. 
Whilst the report shows that the local authority contribution to the Ayrshire Growth Deal is
the lowest in Scotland, as a percentage of total programme budget, local Internal Audit
observed that in a context where national funds and programme deliverables are both fixed,
but inflation is higher than anticipated. This means unless Deal deliverables can be
renegotiated (e.g., by scaling back project goals, prior to Full Business Case approval), then
councils will be liable to make up the shortfall attributable to inflation for not only their own
share, but also for the UK/Scottish Government’s share. 
In the AGD’s case, this means the Ayrshire councils must cover the cost of unpredicted
inflationary impact not only on each £1 they committed to the Deal; but also potentially
cover the cost of such impact on £4 of UK/Scottish Government funding.
How do the provision and effectiveness of City Region Deals and Regional Growth Deals
compare with similar schemes in England and Wales (such as Investment Zones)? 
We are unable to comment on this as we are not familiar with the schemes operating in
England and Wales. 
How do City Region Deals and Regional Growth Deals align with other ‘Levelling-Up’
funding available to Scotland? 
Additional funding secured for the region via Levelling Up has been welcome (particularly in
the current economic climate) and in many cases, it is being used to complement AGD
programmes and projects. However, the timescales for the development and submission of
applications to the Fund have proved to be challenging alongside the dynamic nature and
timing of the guidance and application processes. 
The provision of capacity and capability funding under the Levelling Up Fund has been
beneficial to both reduce the financial risk of project development and support Business
Case development. This has assisted with the submission of successful applications and
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early stage development and delivery. The timescales around the review and approval of
Business Cases have however been similarly challenging affecting overall programmes,
alongside a high level of turnover at the Department for Transport in the case of North
Ayrshire Council’s LUF project (round one). 
Ayrshire Councils have had a fairly positive experience of LUF and the UK Shared Prosperity
Fund. The application process has been familiar and the working relationships with UK
Government officers has been productive. However, the timescales towards approval have
been protracted, pressurising the timeframe for delivery. UKSPF spend to date, particularly
on business support, has been compromised by extension to the former ERDF programme
to provide additional time to delivery contracted outputs that were compromised by the
Covid-19 hiatus. 
Looking ahead, clarity is urgently needed in relation to funding arrangements for SPF-
funded projects beyond 1 April 2025. These projects are an important element of our plans
for sustained economic growth and community wealth building against what remains an
extremely challenging economic backdrop. 
The delay in the release of funds at the outset of this programme continues to have a knock-
on impact upon project delivery, although this financial year has seen significant progress
being made in a number of key projects. 
The risk is that without SPF or an equivalent, there is no funding to support some of the
most vulnerable groups in our society, and the long-term economic impacts of this will
impact upon AGD outcomes. 
Examples of where the impacts would be most keenly felt include training programmes for
the economically inactive; recruitment of Modern Apprentices and interns; grants for
businesses; support to businesses via the Community Wealth Building programme; and
business start-ups. 
Any break in funding, even for a period of a few months, would also be hugely problematic;
these programmes cannot simply be switched back on again and the ‘catch-up’/re-
commissioning period would be considerably longer, with the likelihood that many of our
clients, particularly in the employability field, would become disengaged from support
systems. 
To what degree do City Region Deals and Regional Growth Deals address the right
priorities for Scotland? Is there sufficient flexibility in the schemes to tailor the offer to
regional needs? 
The Ayrshire Growth Deal is broadly aligned with Scotland’s National Strategy for Economic
Transformation (NSET) and both share a vision to create a wellbeing economy which is built
on the principles of inclusive economic growth. 
In ensuring that the Deal continues to address the ‘right’ priorities for Scotland, having
access to data and intelligence is crucial. The Scottish Government is currently exploring the
establishment of Intelligence Hubs across all regions in Scotland. These aim to build
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sustained expertise within regions to carry out novel and creative economic analysis,
providing a deeper and broader understanding of specific and nuanced regional strengths
and challenges. 
In addition and in response to ensuring the ‘right’ priorities are delivering what is needed in
the region, flexibility in the application of the Deal is essential. All of this must based on
robust evidence and clear beneficial targets. This includes allowing local decision makers to
have a key role in consultation with both Governments as the principal funders. 
Consideration is also being given to the provision of resource to support RES delivery
Actions have therefore been identified to investigate the potential to secure such resource
for Ayrshire.
What policies should the UK Government adopt to foster the success of City Region Deals
and Regional Growth Deals in the coming years?
We have noted the ever-increasing complexity of the funding landscape in which local
authorities and regional partnerships operate. Unlike core funding programmes, these
grants are often very specific, short term and competitively accessed, limiting what can
ultimately be delivered.
In order to ensure the success of Regional Growth Deals such as our own in Ayrshire, we
would welcome the simplification of the system, aiming for a more transparent, simple and
accountable approach to funding. 
In the short-term, and as noted earlier, we are facing an uncertain future beyond March
2025 in terms of the UK Shared Prosperity Fund and clarity is urgently required in order to
secure the future of projects and programmes, many of which are complementary to the
AGD. 
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Appendix 2: Scottish Parliamentary Inquiry into the Growth Deals - Ayrshire
DRAFT Submission 
Draft RESPONSE 
Scottish Parliamentary inquiry into the Growth Deals – Questions (Sept-Nov 24) 
The Committee is looking for responses to the following questions:
1. How well is devolved decision-making working in practice? To what extent do local
stakeholders, businesses and communities feel they have a stake in deals, and do
projects selected address local priorities? 
In general the devolved decision-making works in practice, however there are always
opportunities for improvement. Details are provided below in the context of the national
devolved decision making process and at the regional/local level.
National Level: Devolved Decision-Making with the Scottish and UK Governments
At the national level engagement with both the UK Government and the Scottish Government
has been generally positive. This includes engagement between the PMO and Partners with
the Government, through discussions on the progress of the overall Programme and
individual projects. Initially engagement with the Governments and the receiving
responses/advice was not as timely as required to support the delivery of the Programme.
However through practice and proactive discussions the following improvements have been
made during the lifetime of the Ayrshire Deal’s operation: 
• Both the UK and Scottish Governments now coordinate their feedback more
effectively, providing a unified and consistent position on key issues. This enhances
clarity and helps streamline decision-making.
• The timescales for receiving responses from the Governments have become more
efficient, particularly in relation to business case consultations. The PMO has
successfully engaged in forward planning with the Governments to ensure timely
input, especially when approval or endorsement is required to deliver at pace. 
However in the case of completing business case process, as a key stage before project
delivery, projects need to gain approval (OBC) or endorsement (FBC) from the Governments.
This is achieved through consultation with Governments on the robustness of business cases
which are reviewed by government policy leads. The level of feedback from policy leads is
increasingly becoming more detailed and often costly to meet or achieve. This is to the extent
that there is a question of proportionality on the level of detailed now sought at key stages
of the business case process. This is adding time and complexity to the business case process
and potentially unnecessarily delaying project delivery.
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Regional/Local Level: Decision-Making and Stakeholder Engagement in Ayrshire
At the regional level, local decision making in relation to the Ayrshire Growth Deal is
predominantly guided by agreed Governance arrangements. The membership is made up of
the core Partners (UK and Scottish Governments and the three Ayrshire Councils), and
regional partners, which include a range of stakeholders such as government agencies,
academia, trade agencies (e.g. Chambers of Commerce) and major businesses operating in
Ayrshire. 
Please see details of the Partnership - Partnership | Ayrshire Growth Deal
Active engagement with local businesses, communities, and stakeholders is central to the
development and delivery of projects. In particular, local authorities have taken the lead in
consulting with these groups throughout the development of business cases and the
implementation of projects. Good examples are the active engagement and benefits
delivered to businesses and communities through the Community Wealth Building, Working
for Healthy Economy and Ayrshire Skills Investment Fund projects where revenue projects
can be delivered quicker than the capital projects. For example:
• Community Wealth Building (CWB): This initiative, led by North Ayrshire Council, has
seen significant community engagement in its efforts to retain more wealth within the
local economy. Through workshops, consultations, and partnerships with local
enterprises, the CWB approach ensures that businesses and residents have a direct
role in shaping the economic outcomes in their communities. 
• Working for a Healthy Economy (WfHE): This project actively involves businesses in
discussions on how to improve employee wellbeing and productivity. Local businesses
have been instrumental in shaping the project to align with the unique needs of
Ayrshire’s workforce, ensuring that the programme directly addresses local concerns. 
• Ayrshire Skills Investment Fund (ASIF): This project is developed in close consultation
with employers and academic institutions to address the skills gap in Ayrshire. The
high level of engagement ensures that training programmes are tailored to meet the
specific requirements of local industries, reinforcing the connection between the
project’s objectives and regional economic priorities. 
Improvements in Engagement and Communication 
While there are many examples of effective engagement at the local level, there is recognition
that further promotion of the Programme and its benefits remains a priority. Currently, the
AGD’s governance structure ensures that regular reporting is undertaken to the Partnership
Board and Joint Committee, while active updates are provided to wider stakeholders through
project-specific activities and web/media channels. 
However, stakeholders have identified the need for enhanced communication efforts to
increase visibility and awareness of the Deal’s progress. This is being addressed through:
• Development of a Communication Strategy: The AGD is refining its communications
approach to ensure more comprehensive and regular updates are shared with
businesses, communities, and potential investors. This includes reviewing existing
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media channels and exploring new methods to foster ongoing dialogue with
stakeholders.
• PMO support local engagement activity: The PMO, where appropriate is seeking to
provide support to partners in the development, delivery and promotion of projects.
This allows for the strategic and programme perspective to be understood and
considered as a key part of projects success. 
In conclusion, while devolved decision-making is working effectively both at the national and
local levels, there are areas for improvement, particularly in streamlining approval processes
and enhancing communication efforts. Local stakeholders, businesses, and communities do
have an important stake in the projects, particularly when engagement is actively facilitated
by the Councils. Projects like Community Wealth Building, Working for a Healthy Economy,
and the Ayrshire Skills Investment Fund have shown how strong local participation can shape
outcomes to reflect regional priorities. 
The Ayrshire Growth Deal partners recognise the need to further promote the Programme
and strengthen direct engagement, ensuring the potential benefits of the Deal are
understood and fully realised. 
2. To what extent have projects been scoped years before funding is allocated? What
have the challenges been where this has happened? 
The projects included in the Ayrshire Growth Deal were scoped well in advance of its signing
in November 2020. This work, led by the three Ayrshire Councils, was based on the 2016
Strategic Business Case and accompanying information, which was submitted to the UK and
Scottish Governments to secure funding. The primary aim of this pre-work was to identify
projects that would drive significant economic growth in Ayrshire while ensuring local
communities could participate in that growth. 
Details of the Strategic Business Case - Objective Connect
And details of the Committee decision on the Deal – June 2019 - Objective Connect
The pre-work informing the selection and scope of projects involved a comprehensive analysis
of Ayrshire’s economic landscape. This included: 
• Economic and Feasibility Studies: These identified key sectors such as aerospace,
manufacturing, and tourism that could drive regional growth. Detailed feasibility
studies also assessed project viability and long-term sustainability.
• Stakeholder Engagement: Local businesses, communities, and public sector partners
were consulted to ensure projects aligned with both local needs and national policies.
• Strategic Alignment: The projects were designed to align with broader economic
strategies at both the national and regional levels, such as Scotland’s Economic
Strategy and the UK Industrial Strategy, ensuring they supported both local and
national objectives. 
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The challenges of long-term project scoping include:
Scoping projects years before funding allocation posed several challenges: 
• Changing Economic and Policy Context: Since many projects were scoped in 2016,
some of the original evidence may have become outdated, potentially impacting the
relevance of certain project objectives. The introduction of new national policies, such
as net-zero carbon targets, has also necessitated revisiting project goals to ensure
feasibility and alignment with these priorities.
• Political Changes: Shifts in local government administrations following elections
leading to changes in priorities for lead authorities, potentially affecting the focus or
scope of certain projects.
• Rising Costs and Resource Availability: External events during project delivery such as 
Brexit and the Ukraine conflict have contributed to rising costs and resource
constraints, creating challenges for delivering projects within the originally planned
budgets and timelines. 
• External Economic Shocks: The global economic environment has changed
significantly since the original scoping, driven by the Covid pandemic which has had
further impacts on material costs, supply chains, and labour availability. These
unforeseen factors have complicated project delivery. 
While these challenges have required adaptation, the Ayrshire Growth Deal continues to
strive toward delivering on its strategic objectives, with ongoing efforts to update project
scopes and align them with current priorities and realities. 
3. How do the aims of the deals align with other economic development policy in
Scotland? 
The Ayrshire Growth Deal seeks to align with all relevant economic development policy in
Scotland. This work has been undertaken at the following multiple stages:
• In the drafting and negotiation of the Deal with both the UK and Scottish
Governments. In Ayrshire this was primarily in the early/mid 2010’s before its signing
in November 2020. This included ensuring the Deal delivered substantial benefits
which uniquely include emphasis upon Community Wealth Building with benefits
which reflect not just economic benefits but social, community and environmental
outputs, outcomes and impacts. 
• As part of the business case process where each project is required to comply with the
HM Treasury Green Book for business case development. This includes the need to
develop a strategic case that takes account of the latest national and Scottish policy
in the framing on the project. Projects are only approved by the Governments if they
demonstrate clear alignment with current policies. 
• The three Ayrshire Councils, along with key partner organisations and stakeholders
have developed and adopted a Regional Economic Strategy (RES) which reflects
national economic development policy through the National Strategy for Economic
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Transformation (NSET). The Deal has sought to reflect the content of the RES and NSET
in ongoing reporting as well as the development of business cases and as part of the
AGD Review process (as below). 
• The Ayrshire Growth Deal has undertaken a Programme Review in response to
challenges including the costs of living crisis, Brexit and Covid pandemic upon the
delivery of the Deal. The Review has provided an opportunity for the PMO with
partners to reconsider options moving forward and ensure continued alignment with
evolving policies. 
This approach ensures that the Deal remains relevant and aligned with Scotland's national
economic development strategies. 
4. Since the first deals were signed, there is now an expanded economic development
landscape. A climate emergency has been declared and the Scottish National
Investment Bank and the South of Scotland Enterprise have been established. How
has this impacted on deals? 
As highlighted in previous responses, the Ayrshire Growth Deal continues to monitor and
adapt to significant changes in the economic development landscape.  This includes for
example the impact of the climate emergency and its changes in Government policy, in the
form of needing Deals to incorporate net zero ambitions in the development and delivery of
projects. This national policy response, introduced after the Deal was signed and budgets set,
has posed challenges for projects, particularly in balancing their original goals with new
environmental requirements within limited funding. 
Ayrshire falls out with the South of Scotland Enterprise area, and work with Scottish
Enterprise who are partners of the Ayrshire Growth Deal and Highlands and Islands Enterprise
for our island areas. It should be noted that while the Scottish Government has supported the
development and implementation of the South of Scotland Enterprise, Ayrshire has had no
funding support to develop a Regional Economic Development Service or agency and as noted
above, has a stakeholder advisory in Scottish Enterprise without funding support.  It is unclear
at this time which projects will benefit from the Scottish National Investment Bank input.
However it is recognised that the Scottish National Investment Bank has the potential to play
an important role, offering potential funding and investment opportunities for projects that
align with its missions, particularly those focused on innovation, net-zero, and inclusive
economic growth. 
5. How is the economic impact of deals being measured? 
The Ayrshire Growth Deal economic impact is being measured through a comprehensive
framework at both the project development and delivery stages. 
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In line with HM Treasury’s Green Book guidance, economic models are developed as part of
each business case to measure projected impacts of projects. These models primarily focus
on job creation and Gross Value Added (GVA), quantifying the economic benefits expected
from the investment.
During project implementation, economic impact is monitored through the Ayrshire Growth
Deal Benefit Realisation Plan. This Plan outlines a range of metrics to assess outputs,
outcomes, and long-term impacts. While many metrics are focused on economic factors like
jobs and GVA, the Plan also includes measurements of community benefits, reflecting the
Deal's broader goal of delivering inclusive growth and community wealth building priorities.
Details of the Plan - AGD-Benefits-Realisation-Plan-June-2022.pdf (ayrshiregrowthdeal.co.uk)   
Based on the latest data from the Benefit Realisation Plan, the Ayrshire Growth Deal has made
progress towards its economic and social goals, with updates showing substantial job
creation, GVA growth, and positive impacts across the region. 
6. How are lessons from earlier deals informing newer deals? 
The Ayrshire Growth Deal PMO is continuing to learn lessons from the operation of the
programme and seek opportunities to share best practice in its engagement with the
partners, Government and wider PMO Network. 
As previously mentioned, the AGD has been through a midterm Programme Review process,
which has highlighted the challenges and solutions to managing both strategic and
operational issues. The lessons learnt from undertaking this Review exercise has included the
following: 
• Increase Engagement across Partners and the Government: The Programme Review
has highlighted the need to enhance engagement across partners and the
Government, by fostering strategic added value by developing collaborative solutions
to shared challenges. For example, the work undertaken through the digital work
stream helped enable the successful bid to the 5G Innovation and Research (5GIR)
funds and secure an additional £3.7million to the Region.
• Delivery that is impactful: The programme review has enhanced the practicality and
deliverability of projects, with the view to ensuring that they are both achievable and
impactful despite the current economic constraints. The review has helped identify
where high levels of impact will be achieved even as financial resources are stretched
further.
• Strengthen Infrastructure and Connectivity: Increased investment in transport,
digital infrastructure, and sustainable energy projects aims to improve regional
integration and resilience. The Review identified the need to enhance facilities for
business operations, in order to attract new enterprises and investment, and improve
residents' quality of life.
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• Promote Inclusive and Sustainable Development: A stronger emphasis on skills
development and training aims to maximise communities’ benefit from economic
growth. The Review has reinforced the need to focus on sustainable practices that will
align Ayrshire with Scotland's net-zero emissions goals, promoting long-term
environmental and economic sustainability.
• Maintain Momentum: It is crucial to sustain and accelerate the momentum built by
the Ayrshire Growth Deal. The Review has highlighted the need to continue to build
on past successes, ensuring the Deal adapts to changing circumstances and continues
to deliver substantial benefits. 
The Review in short has started to inform how any future Deals could be improved and
strengthen so that they deliver robust benefits for local businesses and communities. 
In addition, Ayrshire have welcomed and benefitted from other sources of funding. As
highlighted in our response to the Scottish Affairs Committee, the Ayrshire Councils have had
a fairly positive experience of LUF and the UK Shared Prosperity Fund. Please see our response
to as per question:
How do City Region Deals and Regional Growth Deals align with other ‘Levelling-Up’
funding available to Scotland? 
Targeted questions for Scottish businesses.
While the Ayrshire Growth Deal is not a commercial entity, it functions as a collaborative
partnership that engages with a diverse range of businesses across Ayrshire. 
Additionally, AGD projects like Community Wealth Building and Working for a Healthy
Economy are delivering tangible benefits for Scottish Businesses. One key approach through
Community Wealth Building, is collaborating with partners to host procurement events,
which facilitate connections between businesses and promote local supply chains. The
Working for a Healthy Economy project has engaged with 1020 Ayrshire businesses and
supported 380 employees to sustain their employment.  In partnership with Ayrshire
Chamber of Commerce a range of sessions have been delivered to over 125 businesses. 
The Ayrshire Skills Investment Fund (ASIF) has supported 275 employed individuals from 60
businesses, employers are engaged in the development and identification of appropriate skills
training interventions.  Employers supported have reported, as a result of ASIF:
o 100% of businesses have noted a positive impact since receiving ASIF funding
o 92% of businesses have addressed the skills gap 
o 69% have promoted staff and notices increase in productivity 
o 23% have created new jobs (may increase in time) 
o 92% think ASIF will benefit the Ayrshire economy
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• Fair Work Ayrshire, part of Community Wealth Building, has engaged with over 350
businesses across Ayrshire with 270 action plans in place many referrals have been
made to gain accreditation:
o 65 for Real Living Wage 
o 54 for Disability Confident
o 39 referrals to Carer Positive Scotland
o 19 started Apprenticeships 
These initiatives have supported local economic growth by creating job opportunities,
enhancing business and community resilience, and supporting organisations strengthen their
contributions to the local economy. 
The Reginal Partnership approach has ensured involvement of the business community in the
development and implementation of the Ayrshire Regional Economic Strategy. This
collaboration identifies key priorities, including infrastructure development, skills training,
innovation, business support, and community wealth building, recognising different business
sectors as crucial stakeholders and beneficiaries of the Economic Strategy's actions. 
For more details, please refer to the Ayrshire Regional Economic Partnership information and
strategy online. 
Looking ahead, the AGD plans to further promote its initiatives through the AGD and North,
East and South Ayrshire Council websites, ensuring greater visibility and engagement.
Additionally, there will be efforts to further embed the principles of Community Wealth
Building within the core delivery of AGD capital projects, aligning local governance with the
economic needs of businesses. Continued engagement with the business community will
remain a priority as actions from the Deal and accompanying strategies are implemented,
ensuring an environment that supports local economic development and prosperity for the
whole region. 
Targeted questions for Scottish businesses:
7. To what extent have you been made aware of projects planned as part of your areas
city region deal?
8. To what extent has there been clarity about work opportunities and timelines to allow
businesses to be ready to bid for work?
9. What experience does your business have of engaging with the city region deal in your
area?
10. If you have not bid for or secured any work as part of the city region deal, can you tell
us why not?
11. To what extent have recent pressures on public finances and price inflation impacted
any contracts you have secured as part of the city region deal?
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12. To what extent is there support to ensure that local businesses are able to bid for and
secure work to maximise the local economic impact of public spending through the city
region deals? 
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