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Agenda Document Pack - Community Planning Board - 03/12/2024

Moray Council · 3 December 2024
Back to Community Planning Board — 3 December 2024 and its agenda

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Community Planning Board
Tuesday, 03 December 2024
NOTICE IS HEREBY GIVEN that a Meeting of the Community Planning Board is
to be held at Committee Room, Council Office, High Street, Elgin, IV30 1BX on
Tuesday, 03 December 2024 at 14:00.
BUSINESS
1. Sederunt
2. Minute of meeting held 23 October 2024 5 - 12
3. Climate Change Overview
Report by Depute Chief Executive (Economy, Environment and
Finance)
13 - 18
4. Whole System Approach to Obesity - NESTA Bid Opportunity
Report by Elizabeth Robinson, Consultant in Public Health, NHS
Grampian
19 - 42
5. Good Mental Health for All - Mental Health Update
Report by Elizabeth Robinson, Consultant in Public Health, NHS
Grampian
43 - 64
6. Fairer Moray Forum
Verbal Update by Elizabeth Robinson, Consultant in Public Health,
NHS Grampian
7. Childrens Service Plan 2023-26 Year One Report
Report by Chief Social Work Officer/Head of Service and Chair of the
GIRFEC Leadership Group
65 -
124
8. AOCB
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Any person attending the meeting who requires access assistance should
contact customer services on 01343 563217 in advance of the meeting.
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THE MORAY COUNCIL
Community Planning Board
SEDERUNT
Dr Adam Coldwells  (Chair)
Councillor Kathleen Robertson  (Depute Chair)
Mr Andrew Anderson  (Member)
Mr George Burgess  (Member)
Superintendent Jason Carrigan  (Member)
Councillor Juli Harris  (Member)
Councillor Sandy Keith  (Member)
Mr Gavin Miles  (Member)
Mr Grant Moir  (Member)
Mr John Mundell  (Member)
Councillor Bridget Mustard  (Member)
Mr David Reid  (Member)
Ms Claire Sim  (Member)
Mrs Susan Webb  (Member)
Ms Caroline Webster  (Member)
Mr Andrew  Wright  (Member)
Councillor Amber Dunbar  (Outside Body Appointee)
Gp Capt Sarah Brewin  (Non-Voting Member)
Ms Sarah Medcraf  (Non-Voting Member)
Lt Col James Walker  (Non-Voting Member)
Clerk Name: Lindsey Robinson
Clerk Telephone: 07966 120593
Clerk Email: committee.services@moray.gov.uk
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MORAY COUNCIL
Minute of Meeting of the Community Planning Board
Wednesday, 23 October 2024
Committee Room, Council Office, High Street, Elgin, IV30 1BX
PRESENT
Gp Capt Sarah Brewin, Mr George Burgess, Dr Adam Coldwells, Councillor Amber
Dunbar, Councillor Juli Harris, Councillor Sandy Keith, Ms Sarah Medcraf, Mr David
Reid, Councillor Kathleen Robertson, Ms Claire Sim, Mrs Susan Webb
SUBSTITUTES
Major Sharon Houston attended in place of Lt Col James Walker.
Chief Inspector Mike Mckenzie attended in place of Chief Superintendent Graeme
Mackie.
The Depute Chief Executive (Economy, Environment and Finance) attended in place
of the Interim Chief Executive.
APOLOGIES
Mr Andrew Anderson, Chief Superintendent Graeme Mackie, Mr Gavin Miles, Mr
Grant Moir, Mr John Mundell, Councillor Bridget Mustard, Lt Col James Walker, Ms
Caroline Webster, Mr Andrew Wright
IN ATTENDANCE
The Depute Chief Executive (Education, Communities and Organisational
Development); Head of Governance, Strategy and Performance; Health and Social
Care Moray Interim Chief Officer; Moray Growth Deal Programme Manager;
Communities Service Manager; Sport and Culture Service Manager;  Chrissy
Stower, Lead Public Health Officer;  and Lindsey Robinson, Committee Services
Officer, all Moray Council;  Luan Grugeon, Strategic Development Manager; and
Dennis Robertson, Depute Chair Moray Integration Joint Board, both NHS
Grampian
1.         Chair
Dr Adam Coldwells, as Chair of the Community Planning Board, chaired the
meeting.
2.         Minute of the meeting held 23 May 2024
The minute of the meeting of 23 May 2024 was submitted and approved as an
accurate record of the meeting.
In relation to item 4 "Moray Growth Deal 2023 Annual Report" Mrs Webb advised
that the Health Determinants Research Collaboration (HDRC Aberdeen) has been
opened up for Moray colleagues.
Item 2.
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3.         Anti-Social Behavior Action Plan and Community Wardens
The meeting had before it a report by the Depute Chief Executive (Economy,
Environment and Finance) informing the Board of the outcome of the Community
Safety Strategic Group’s (CSSG) action planning process through its Antisocial
Behaviour (ASB) Task and Finish Group and updating the Board on the expansion
of the Community Wardens activities and the progress on setting up the Crime and
ASB Tactical group.
During consideration, Mrs Webb sought clarification on how to blend some of the
ideas as due to the rural nature of Moray the frequency of buses may be an issue.
In response, the Lead Public Health Officer advised that the bus provided by
Stagecoach was for Elgin only as this was identified as a hotspot and is awaiting
funding from the Long Term Town fund, but there are different ideas for other
areas being looked at.
Councillor Keith sought clarification on how the promote the message and held
people affected by ASB.
The Lead Public Health Officer advised that the community Wardens were working
closely with the Community Councils and are building a database of Community
and 3rd sector organisations within their designated areas.  They will also be more
visible with the local community and will include local businesses.
The Interim Chief Officer HSCM sought clarification on where it would be reported
back to in terms of outlook and outcomes.
The Lead Public Health Officer confirmed that it would go to the Community Safety
Strategic group first and then it would be reported the Community Planning Board.
She further confirmed that the Health & Social Care partnership is very involved
and it is working well.
Councillor Harris sought clarification on how ASB is being looked at in rural
locations while also supporting the larger towns.
The Lead Public Health Officer confirmed that if anything was reported within a
rural area then a warden would be out within 24 hours during the working week. 
The links to the Community Councils and other groups will help.
Group Captain Brewin asked how the military families feed in this.
Chief Inspector Mckenzie advised that there was an existing line of communication
to RAF Lossiemouth via the RAF Police who do patrols.
Following consideration, the Board unanimously agreed to:
i. note the ASB Action Plan at Appendix 1;
ii. an update being brought to a future meeting; and
iii. note that one Community Warden has been recruited at the time of
writing, but that two days of interviews are in progress to recruit the final
two additional Community Wardens.
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4.         Putting People First Framework
The meeting had before it a report by the NHS Grampian Strategic Development
Manager, Colleagues and Citizens Engagement updating the Board of the new
NHS Grampian’s Putting People First framework and asking to the Board consider
opportunities to collaborate around listening to and involving the public in
improving services and creating more preventative and sustainable models of
care.
During consideration, the Interim Chief Officer HSCM advised that the Community
Appointment Day went well with good feedback from staff.  She sought clarification
on how to do this without further burdening teams.
The NHS Grampian Strategic Development Manager advised that the Putting
people First framework allows for an ongoing dialogue so that when changes are
needed the links with the community are already there.
Mrs Webb was of the opinion that it would be good to differentiate between this
and medium to long-term consultation and sought clarification on how it would be
taken forward as a CPB.
The Depute Chief Executive (Education, Communities and Organisational
Development) advised that it would connect into the development day and how the
locality approach works to show what is important for communities and where it
can join together.
Councillor Robertson suggested that the public are being over surveyed and was
of the opinion that partners should work more closely together to do things on the
same day and share costs as this would be better for the public.
Following consideration, the Board unanimously agreed to:
i. note NHS Grampian’s Putting People First framework, ambition, guiding
principles and priorities for the foundation years;
ii. note the opportunities this offers to work in partnership as a public
sector; and
iii. note the recent positive feedback from the Community Appointment Day
held in Elgin.
5.         Partnership CLD Plan 2024-27
The meeting had before it a report by the Depute Chief Executive (education,
Communities and Organisational Development) asking the Board to approve the
Partnership Community Learning and Development (CLD) Plan (2024-27)
developed by the Community Learning Strategic Partnership Group and to agree
to annual updates.
During consideration Dr Coldwells sought clarification on how cohesive it was
between partners.
The Communities Service Manager confirmed that partners were much more
connected that in the past.  Partners still lead on activities but not in isolation.
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Councillor Keith sought clarification on whether zero hours contracts were positive
destinations.
Ms Sim advised that as long as someone was in employment it is seen as
positive.  For this to be changed it would need to be through the Scottish
Government.
Ms Medcraf explained that how we look at zero hours contracts needs to be done
carefully as they work well for some people.
Mrs Webb asked if the plan was ambitious enough and if enough was being done
with regard to the challenges of working in areas of poverty and social isolation. 
She also was of the opinion that there were a large number of networks so could
there be an opportunity to rationalise this.
The Communities Service Manager advised that the CLD plan was about
community connections and the areas highlighted in the LOIP covers all
demographics.
Following consideration, the Board unanimously agreed to:
i. approve the Partnership Community Learning and Development Plan
(2024-27) developed by the CLD Strategic Partnership group (Appendix
1); and
ii. annual updates to ensure that the Plan is responsive to local needs and
to meeting recommendations from the Independent Review of CLD.
6.         Proposed Schedule of Meetings to November 2025
The meeting had before it a report by the Depute Chief Executive (Education,
Communities and Organisational Development) inviting the Board to agree the
schedule of meetings for the period to November 2025.
Following consideration, the Board unanimously agreed the meeting dates of 4
June, 20 August and 26 November, with a new date for February circulated after
the meeting.
7.         Systems Based Approach to Physical Activity in Moray Update
The meeting had before it a report by the Depute Chief Executive (Education,
Communities and Organisational Development) providing the Board with an
update on the development of the Systems Based Approach to Physical Activity in
Moray and asking that the Board encourage and liaise with partners to ensure this
approach is embedded within relevant strategies and plans.
During consideration Mrs Webb questioned why the whole system approach didn’t
include healthy eating and obesity inline with the population approach to health
improvement.
The Sport and Culture Service Manager advised that partners on the strategic
group had raised concerns at the focus moving away from physical activity which
could risk diluting the focus.
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Dr Coldwells suggested that the Sport and Culture Service Manager work with
Elizabeth Robinson (NHS Grampian) to look at a more holistic approach across
the two themes
Following consideration, the Board unanimously agreed to:
i. note the progress made in relation to developing the Systems Based
Approach to Physical Activity in Moray;
ii. the wider approach as set out above;
iii. scrutinise the emerging themes and high level actions to ensure
alignment with strategic outcomes for Moray; and
iv. encourage and liaise with partners to ensure this approach is embedded
within relevant strategies and plans to ensure a whole system
contribution.
8.         Early Years STEM Full Business Case
The meeting had before it a report by the Depute Chef Executive (Economy,
Environment and Finance) asking the Board to consider and approve the full
business case associated with the Early Years (EY) STEM Project.  At key
programme and project milestones, the Moray Growth Deal seeks assurance
approval to proceed from a number of boards, including the Moray Economic
Partnership, Moray Council and the Community Planning Board.
During consideration, Dr Coldwells sought clarification as to what the expectation
from the Board was.
The Moray Growth Deal Programme manager advised that there would be a need
to use community resources and organisations to run joint events and a
programme of engagement would need to be developed.
Dr Coldwells asked how local businesses were involved.
Mr Reid advised that local businesses would buy into the full growth deal through
collaboration with partners.  It will add value to the education system without
duplication.
Ms Medcraf added that some employer may be happy to just provide funding while
others would want to be involved in the wider picture.
Group Captain Brewin was of the opinion that there could be key joined up
engagement with the uniformed services and asked that this could be looked into.
The Moray Growth Deal Manager advised that he would go back to the team and
have a look at it and feedback to the Board.
Mr Robertson sought clarification as to how interested families would be
supported, and how we help parents and carers support their children.
The Moray Growth Deal manager advised that the community learning spaces
would be open to parents and guardians as well as the children.
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The Depute Chief Executive (Economy, Environment and Finance) added that
parents would be brought in at a point where STEM was accessible for all.
Following consideration the Board agreed to:
i. approve the Full Business Case (FBC) in Appendix 1 (specifically to
progress into delivery option 4 within the economic case; and
ii. delegate authority to the Depute Chief Executive (Economy,
Environment and Finance) to make any final changes as required
following completion of the Government review process, with a view to
agreeing final versions of the FBCs to progress to implementation.
9.         Extension to Term of Office for Chair and Depute Chair
The meeting had before it a report by the Depute Chief Executive (Education,
Communities and Organisational Development) inviting the Board to agree to
extend the term of office for the Chair and depute Chair form 1 year to 2 years.
During consideration both the Chair and the Depute advised that they would be
happy to extend to 2 years but if anyone wanted to take over they would stand
aside.
Following consideration, the Board unanimously agreed to:
i. extend the post of Chair and Depute Chair form 1 year to 2 years; and
ii. amend the constitution accordingly
10.         AOCB
Group Captain Brewin sought clarification as to whether wrap around childcare
could be added to the agenda for the next meeting.
In response, the Depute Chief Executive (Economy, Environment and Finance)
advised that an updated report would be presented to the next meeting. She also
explained the work already undertaken to consider the issues raised, what
approach was being taken and advised that she would share this with the Board.
She also asked if she could present the RAF Lossiemouth expansion plan to the
next meeting.  This was agreed.
Ms Medcraf advised that she is now the Chair of the Moray Economic Partnership
(MEP) and sought clarification on how the MEP and the CPB work together.
The Depute Chief Executive (Economy, Environment and Finance) advised that
the CPB agenda is normally driven by the LOIP and the MEP feed into that, but at
the moment there was space to discuss other items.
11.         Cultural Quarter Full Business Case [Para 8 & 9]
The meeting had before it a report by the Depute Chief Executive (Economy,
Environment and Finance) informing the Board of the progress made by the Moray
Growth Deal (MGD) to prepare a full business case for the Cultural Quarter project
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and grant delegated authority to enable final approval of the business case so
enabling the project to move into delivery.
Following consideration, the Board unanimously agreed to:
i. approve the full business case summarised in the report and contained
in Appendix 1;
ii. note the Council have been asked to approve the delegated authority to
the Depute Chief Executive (Economy, Environment and Finance) to
make any final change as required following completion of the
Government review process, with a view to agreeing final versions of
each Full Business Case to progress to implementation but had declined
to do so with a further report to come to Council on 4 December 2024 to
seek final approval;
iii. note the Council have been asked to approve the delegated authority to
the Depute Chief Executive (Economy, Environment and Finance) or
other such signatory as may be required to accept the Government
grants for the projects in line with the terms of the MGD; and
iv. note the Council have been asked to approve the delegated authority to
the Depute Chief Executive (Economy, Environment and Finance) to
submit applications for funding that will assist in addressing the financial
shortfall associated with the project.
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REPORT TO: COMMUNITY PLANNING BOARD ON 3 DECEMBER 2024
SUBJECT: CLIMATE CHANGE OVERVIEW
BY: DEPUTE CHIEF EXECUTIVE (ECONOMY, ENVIRONMENT
AND FINANCE)
1. REASON FOR REPORT
1.1. To provide the Board with an overview of how the Council is responding to the
climate and nature emergencies.
2. RECOMMENDATION
2.1. It is recommended that the Board:
(i) notes the contents of the report;
(ii) invites partners to contribute to the regional Just Transition Plan
when this is progressed.
3. BACKGROUND
3.1 Moray Council and its community planning partners play a vital leadership role
in driving the ambition and local collaboration necessary to integrate climate
action and a just transition into planning and investment decisions.
3.2 Climate change is a significant and escalating threat to Moray’s natural
environment, people and economic wellbeing. The impacts of climate change
are already being felt. From coastal erosion to severe storms and flooding,
these impacts affect the way that Moray Council and its partners deliver public
services.
3.3 Forecasts indicate that the impacts of climate change in Moray will continue to
worsen, posing major challenges for both current and future generations,
ecosystems, infrastructure and key sectors including food and drink, agriculture
and tourism.
3.4 Climate impacts experienced elsewhere on Earth will also affect life in Moray.
For example, disruption to supply chains or higher costs following drought in
major food producing countries, or where conflict arises over access to natural
resources.
Item 3.
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3.5 It is important to note that climate change impacts certain population groups
disproportionately. Climate-related disadvantage is often driven by a limited
capacity to appropriately prepare for, and recover from, hazard events such as
flooding or heat waves. Supporting the most vulnerable to make adaptations,
including those in rented accommodation, can reduce the negative outcomes
when exposed to a hazard.
3.5 The Climate Change (Scotland) Act 2009 places statutory duties on the Council
to respond to these challenges by reducing carbon emissions (mitigation),
adapting to the changing climate (adaptation), and otherwise acting in a way
considered most sustainable. The Council must report on compliance with
these duties annually.
4. PROGRESS
CLIMATE CHANGE STRATEGY
4.1 Since declaring a climate emergency in June 2019, the Council has introduced
a Climate Change Strategy with a target of reducing Scope 1 and 2 (direct)
emissions from its activities to net zero by 2030. Direct emissions include fuel
use in buildings and vehicles, water treatment, purchased heat and steam, and
electricity from the national grid. In addition to direct emissions, the Council has
a statutory duty to report on all “relevant and significant” Scope 3 (indirect)
emissions, such as waste, transport and travel, employee homeworking, and
commuting. An annual update on progress to reduce these carbon emissions is
provided to the Council, with the last update presented in November 2024.
BIODIVERSITY
4.2 The Council declared a nature emergency in February 2023. This recognises
the value of nature and its role in achieving climate targets, maintaining a strong
economy and protecting the health and wellbeing of future generations. Many of
the Council’s activities have the potential to drive biodiversity loss or nature
recovery. These including discharging responsibility as Planning Authority
through application of policy, as a landowner by how the estate is managed,
and as Education Authority through how young people are connected with
nature. The Council’s latest biodiversity duty report was published in December
2023, highlighting continued improvements in managing council land positively
for nature. These have included:
 Creation of new wildflower/living lawns;
 Completiton of condition surveys for all wildflower sites;
 Invasive non-native tree species removal at the Oakwood SSSI;
 Replacement of even aged spruce with mixed native trees at Millbuies Country
Park; and
 Large-scale reduction in herbicide use.
NATIONAL PLANNING FRAMEWORK
4.3 The introduction of new planning policy, National Planning Framework 4
(NPF4), in February 2023 has required the Council as Planning Authority to give
significant weight to the climate and nature crises when considering all
development proposals in Moray. This will help to guide the location of new
housing, transport links and infrastructure, ensuring that communities have
access to the services that they need whilst enhancing the environment and
meeting net zero targets. NPF4 also introduces the concept of Local Place
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Plans (LPPs) which are community-led plans that provide a framework for
shaping the future of local places. LPPs are an essential tool for engaging with
communities and fostering local democracy, ensuring that Moray’s towns and
villages are designed with the people who live there in mind.
4.4 The Council’s climate change team now act as a consultee and provide
guidance on planning applications, and have provided upskilling opportunities
in this area for development management and development planning
colleagues. Guidance developed by climate change officers to support the
determination of planning applications has been highlighted as an exemplar by
the Scottish Government, and will be used in the development of national
guidance to support all local authorities.
LOCAL HEAT AND ENERGY EFFICIENCY STRATEGY
4.5 The Council agreed its first Local Heat and Energy Efficiency Strategy (LHEES)
and Delivery Plan in June 2024. This was produced in collaboration with key
stakeholders and the public and sets out a high-level approach to be taken in
Moray for heat decarbonisation and energy efficiency improvements. It aims to
provide affordable and sustainable heating solutions, reduce energy
consumption and alleviate fuel poverty. Pursuing the LHEES could also help to
create jobs in the green sector, improve health and wellbeing and contribute to
achieving net zero across Moray. Though the strategy and delivery plan will be
updated on a 5-year basis, they are designed to be indicative rather than
prescriptive, and sufficiently agile to react timeously to changes in the funding
and policy landscape.
4.6 The LHEES also identifies potential heat network zones for Moray. These are
areas which are considered particularly suitable for heat network development
to supply heat from a central source to consumers via underground pipes.
These zones  will be developed further for adoption within the Council’s Local
Development Plan as required by the Heat Networks (Scotland) Act 2021. In
addition, the Scottish Government’s Heat Network Support Unit is currently
providing up to £50,000 grant funding and advisory support to the Council for a
detailed feasibility study of a new low carbon heat network in Elgin. The study
commenced in April 2024 and focussed on a core network combining two areas
in Elgin identified in the LHEES. This work explored at a high-level the viability
of a phased build-out of a heat network in Elgin, with potential to provide a low
or zero carbon heating source to multiple buildings within the town centre
including the Council HQ campus.
CLIMATE ADAPTATION
4.7 A climate adaptation benchmarking process has been undertaken by the
Council over 2023/24, which involved collating activity which contributes to the
Scottish national adaptation programme. While the Council is a national leader
in its approach to coastal change and has robust flood risk management plans
in place, it was found that further work is required to understand how climate
change impacts will affect the organisation and service delivery.
4.8 Scottish Government guidance outlines a need for flexible measures to be
taken to adapt to climate change risks to critical infrastructure across the region.
The Council has therefore supported the establishment of 14 Community
Resilience Groups and draft resilience plans are now in place for Elgin,
Lossiemouth, Forres, Keith, Buckie, Portgordon and Aberlour.
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4.9 The Moray region is covered by Regional and Local Flood Risk Management
Plans which identifies vulnerabilities and puts actions in place to  address risks.
These plans follow a 6-year cycle, with each local plan prioritising action, the
responsible body, timescales and funding for the actions. In addition, an
innovative pathway approach is now in place for Moray’s coastline. The
Regional Coastal Change Adaptation Plan and ten associated local plans
enable the Council to plan for, and react to, different scenarios as they are
triggered. Collaborative working across services and with partners will ensure
that all of these plans link with wider actions.
SUSTAINABLE DEVELOPMENT
4.10 On 4 November, the Council agreed a Sustainable Development Statement
which shows how sustainable development is embedded in the Corporate Plan
2024-2029 and wider corporate policies and strategies. The Statement also
identifies some gaps in current activity which require to be addressed in the
short to medium term (by December 2025) to more fully comply with Best Value
guidance, with five actions identified to progress over that time frame. These will
be incorporated into the next iteration of the Best Value Action Plan. A review of
the Statement will be undertaken as part of the Climate Strategy 2020-2030
Review to progress during 2024/25 and aiming to conclude with a report in
December 2025. That review will incorporate a more expansive look at climate
change including the social and economic impacts of sustainability as well as
the environmental impacts. It will also look at how the Council can work with its
community planning partners and local community to identify areas of shared
interest for future activity, for example actions related to achieving a just
transition.
MORAY CLIMATE ACTION NETWORK
4.11 The Council is now a member of Moray Climate Action Network (Moray CAN),
Moray’s new climate hub funded by the Scottish Government and run by
tsiMORAY. Moray CAN facilitates knowledge exchange, project collaboration
and commissioning opportunities aiming to address gaps in climate action and
build upon existing efforts within the community. In 2023/24, Moray CAN
distributed £25,900 in community grants to 19 projects delivering action on
climate change, community wellbeing and sustainability.
4.12 Membership of Moray CAN is open to all individials, businesses, community
groups and networks that support community-led climate action in Moray.
Moray CAN hopes to build as wide a coalition as possible to work collectively to
help Moray meet the challenges of the climate and nature emergencies. There
is no cost or time commitment to being a member. Further information on how to
get involved can be found on the Moray CAN website at www.moraycan.org.uk.
The Council supports Moray CAN through provision of expertise and benefits
from a collaborative approach to climate-related engagement work.
5. NEXT STEPS
5.1 The Climate Change Strategy will be reviewed and updated during 2025,
coinciding with an agreed decision point on the Council’s commitment to the
2030 net zero target. The strategy review process will be set out in a report to
Council for its meeting on 4 December 2024. The review and update will
concentrate on areas which the Council has direct control over and areas which
it has influence over. This will be led by the Council’s climate change officers in
collaboration with elected members and the wider community. Recognising
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changes at Scottish and UK Government levels in this area as well as funding
challenges, this invites Council to move away from its current 2030 net zero
target and to instead adopt decarbonisation targets for each area within the
council, with a backstop for overall net zero by 2045 but the ability to set earlier
targets in areas where this is achievable.
5.2 In addition to the Council’s Climate Change Strategy review, officers will work in
collaboration with Moray CAN and others to align work and actions to help
create a Moray-wide climate change strategy to align with a regional Just
Transition Plan. The updated Moray Council Climate Change Strategy and the
regional Just Transition Plan will together form the basis of a regional Climate
Change Strategy . The intention would be to avoid duplication and to align this
strategy with an existing delivery partnership.
5.3 Officers are progressing high level actions relating to Just Transition funding
and Socio- economic benefit funding which could secure significant funding to
address regional economic challenges, including energy, climate change, just
transition, and biodiversity. This aligns with strategic ambition for Moray and the
wider area: The Draft Highlands and Islands Regional Economic Strategy and
Moray Economic Strategy sets out the importance of climate change and Just
Transition to their work.
5.4 In the Highlands and Islands Regional Draft Economic Strategy (June 2024),
Goal 4 is to Maximise the economic and community benefits from renewable
energy investments and drive the region’s move to net zero and climate
resilience/adaptation. This includes sub-goals-
4.a: Actively work towards safeguarding and enhancing the regions
natural capital
4.b: Maximising the economic and community benefits from renewable
developments
4.c: Develop and implement more climate smart technologies and
solutions in everyday life
4.d: Creating the conditions to enable affordable energy solutions for all
5.5 In the Moray Economic Strategy 2022, a Just Transition to Net Zero is seen as
a key opportunity (p12) and maximising the environmental, social and
economic benefits of the transition to net zero and Community Wealth Building
is one of the seven strategic outcomes (p21). An integrated approach to
delivering transition to net zero is a priority area of action (p23) including
implementing a communication and information strategy covering Moray
Council Climate Change Strategy and the wider transition to net zero, as well
as developing an understanding of, and delivering, the support businesses will
need to comply with the changing policy environment around net zero,
including a just transition plan. The Communities and Place Subgroup of
Moray Economic Partnership aims to implement a communication and
information strategy covering Climate Change Strategy and the wider
transition to net zero (p27).
The implied scale of the Just Transition Fund’s activity is significant enough to
be transformative for Moray’s economy. It is vital that the Moray Economic
Partnership follows the progress of the Just Transition Fund and other funds 
related to net zero. That will help partners to understand how Moray can
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benefit from these funds and influence how they are delivered and by whom.
The development of these green funding schemes will represent a very
significant change to the public sector funding landscape. They will be vital to
supporting the major private investment needed to transition to net zero (p14).
5.6 The Moray Economic Partnership (MEP) who will help to deliver the draft
Regional Economic Strategy would be a logical partnership to also host the
regional climate change strategy activities given the strategic context set out
above. There are discussions ongoing with the chair of MEP as a possible host
partnership for the strategy, and this requires further discussion as the structure
and governance around  MEP is also under review.
5.7 In addition, the newly created Scottish Climate Information Service (SCIS) is
developing a common data platform to track regional progress on the actions
needed for local emissions reduction. The aim is that the SCIS will bring smarter
tools, greater consistency and more data to drive climate change action at the
local level. Details at https://www.climateintelligenceservice.scot/ Once the
Council Climate Change Strategy and the regional Just Transition Plan are
produced, the intent would be for this work to be used to underpin a regional
climate change strategy. This could progress with a workshop for community
planning partners  to collate organisational strategies and pledges and agree
the process of creating a regional Climate Change Strategy. This could be
linked to an explanation of the ClimateView software being developed by
Scottish Climate Information Service to calculate change in regional carbon
emissions. However, this needs to be resourced.
5.8 CPP partners are invited to note the work ongoing and planned relative to
sustainable development and climate change, and in particular the opportunity
to  collaborate relative to a Regional Just Transition Plan, with MEP suggested
as the most appropriate CPP partnership to host that activity, but the final
hosting to be confirmed.
6. CONCLUSION
6.1. This report provides an overview of the Council’s response to the climate
and nature emergencies.
6.2. The Council’s Climate Change Strategy will be reviewed during 2025, with
opportunities for collaboration with external stakeholders.
6.3. Development of a Moray-wide regional climate change strategy will be
progressed by Moray CAN and other partners with input from the Council.
Author of Report: Rod Lovie, Principal Climate Change Officer
George Gunn, Climate Change Strategy Officer
Background Papers:
Ref:
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REPORT TO: COMMUNITY PLANNING BOARD ON TUESDAY 3
DECEMBER 2024
SUBJECT: WHOLE SYSTEM APPROACH TO OBESITY/NESTA
BID OPPORTUNITY
BY: ELIZABETH ROBINSON, CONSULTANT IN PUBLIC
HEALTH, NHS GRAMPIAN
1. REASON FOR REPORT
1.1 To appraise the CPP of the upcoming opportunity to apply for funding to
support a locality based whole system approach to obesity.
2. RECOMMENDATION
2.1 That the partnership agrees in principle to the submission of a bid
to Nesta to implement a locality based whole system approach to
obesity.
3. BACKGROUND
Obesity in Scotland and Moray
3.1 Scotland has among the highest levels of obesity prevalence for men
and women among OECD countries. Estimates of the cost of obesity to
Scotland put the total economic cost in 2022 to be £5.3bn per year in
2024.
3.2   Obesity results from many interconnected policy, environmental, social,
economic, cultural and biological factors.  An Obesity in Scotland
Factsheet published in February 2024 describes the impact of obesity on
all sectors of society:
 The cost to the NHS in Scotland of obesity is estimated to be £772
million. Average NHS costs for people with a body mass index of 40
kg/m2 (severe obesity) are estimated to be twice those for people
with a BMI of 20 kg/m2 (within normal weight range).
Item 4.
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 The cost to the economy was calculated in the research to be £213
million, including to employers from lost productivity and reduced
economic output due to additional sick days taken by people living
with obesity. Data from the Labour Force Survey indicates that
Scotland has the highest proportion of working age labour market
inactivity due to ill health in the four UK nations. This applies to both
men and women, and has grown markedly in recent years.
 The most deprived quintiles in Moray are most significantly affected
by the costs of obesity. These main costs associated with unhealthy
diet and weight can be grouped into three broad categories – direct,
indirect and intangible. Direct costs are generally those which relate
to costs of health care services including prevention, diagnosis and
treatment of conditions. Indirect costs refer to the loss of productivity
on society and typically include absenteeism and premature mortality.
Intangible costs relate to the psychological burden on individuals
and their friends and families from pain, suffering and bereavement
experienced as a result of poor health from overweight and obesity.
 The indirect costs of obesity are the most significant costs,
accounting for almost two-thirds of total economic costs and impacts
from overweight and obesity.
 Almost all obesity prevention interventions are highly cost-effective to
society i.e. savings on health care costs and improved productivity,
through reduced absenteeism for example, could outweigh the costs
of direct investment required to deliver the interventions, and could
save the NHS £1.2bn per year.
 A recently published report highlights significant net benefit to the UK
economy of four obesity prevention policies which had either been
recently implemented or are scheduled to be introduced by the UK
government. These policies are the soft drinks industry levy (already
implemented), in-store location promotion restrictions (implemented
in October 2022) on products high in fat, salt and sugar (HFSS),
restrictions on price promotions of HFSS products, and a 9pm
watershed for advertising HFSS products on TV and a ban on paid-
for online advertising. The report outlines that over a 25-year period,
the combined net benefit of these policies is estimated to be over £76
billion, demonstrating the significant cost that obesity has to the
economy and the huge economic benefits that can be achieved when
such policies are implemented.
3.3  These policies help to rebalance the food system, addressing the
structural and systemic issues which drive obesity, and ensure that the
healthy option is the cheapest and most accessible option for everyone.
No one policy is a silver bullet, and as this research demonstrates, a
range of policies and interventions are required to be introduced and.
implemented simultaneously to improve population weight outcomes.
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3.4    Action from society across all sectors is necessary in order to reduce
levels of obesity. Despite this awareness, the majority of interventions
and strategies continue to focus on individual behaviour change
approaches and do not take this complexity into account.
Opportunity for action
3.5 Tackling obesity is really difficult – it is probably one of the most
intractable issues that we face as a community. An opportunity has now
arisen to apply for a significant injection of funding to support a whole
system approach to obesity in Moray.
3.6 Nesta is an innovation agency for social good, which works with partners
to design, test and scale new solutions to society’s biggest problems.  It
is offering an opportunity to apply for
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3.7 Moray Community Planning Partnership is already committed to a Whole
System Approach to Physical Activity, based around Public Health
Scotland’s Active Scotland Strategy.  This programme would
complement that work which is also contributing to reduction in obesity.
3.8 The proposed Location Based Testing Programme aims to deliver layers
of different interventions, across public sector and industry sites to
improve a local food environment to help reduce obesity. The Nesta
Board is in the final stages of developing the criteria by which a decision
on location will be made.
3.9 If successful, the bid would bring in significant funding to deliver a whole
systems obesity approach but targeted at a smaller, well defined
population of 26,000.  Although Elgin is clearly only a part of Moray, it
would meet the proposed criteria from Nesta, who want to run the
programme in a smaller geographic location, to increase intensity of
exposure.
3.10 If successful, this project could therefore easily be incorporated into
Moray Whole System Approach to Obesity as a component or project
within the overall plan, and also complements ongoing work being
delivered via Heart of Moray and DHI.
3.11 At 29%, the proportion of Moray residents in the ‘Healthy Weight’
category (BMI between 18.5 and 25 kgm-2) was below both the Scottish
and Grampian averages of 33% for the 2016-2019 period (Figure 21).lxxx
In the 2022/23 school year, 16% of Primary 1 children in Moray were in
the clinical categories of overweight, obese or severely obese. This is
higher than the national average of 15.4%.lxxxi
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Proportion of residents in the ‘Healthy ‘Weight category (BMI between 18.5 and 25 kgm-2). Source: Scottish
Health Survey.
4. SUMMARY OF IMPLICATIONS
Application for the funding would require political will and commitment;
however the potential benefits to the economy, to CPP partners and to health
and wellbeing are significant.
5. CONCLUSION
It is recommended that CPP approve this request.
Author of Report: Elizabeth Robinson
Consultant in Public Health
Background Papers:
Ref: Creating a blueprint for halving obesity in the UK | Nesta 
Designation:  Consultant in Public Health Name: Elizabeth Robinson
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Showing how shared responsibility
for small actions can create a big
impact on our health
Location based testing
Item 4.
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a
b
c
d
Executive summary
Slide 3
Location based testing key context and objectives  
Slides 4, 5
Programme location criteria
Slide 6
Programme partnership opportunities
Slides 7, 8, 9
Programme stages including intervention co-design process
Slides 10, 11, 12
Content About Nesta
Slides 15, 16, 17
Estimated budget
Slides 13, 14
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a
b
c
d
Executive
Sum
m
ary
What Who HowWhy
Most of us currently
consume too many
calories. This is not driven
by one product or
business; it is an outcome
of the aggregate food
environment that
surrounds us.
Our ‘Blueprint for halving
obesity in the UK’ is the
output of expert analysis
of the existing evidence
that identifies
interventions that have
been shown to have a
modest, but significant,
impact on people’s diets
and has the potential to
reduce health inequalities
in the UK.
Logic indicates that
layering multiple
evidence-based
changes that reduce
calorie intake across
food system could have
a significant impact on
population-level diets.
We believe this
programme will deliver
compelling evidence
that demonstrates that
small changes across
food environments
where people purchase
and consume calories
add up to significant
impact on dietary intake
that supports healthier
lives.  
Working with a local
authority, and in
partnership with food
retailers, restaurants,
takeaways, advertising
agencies, public
services and food aid
charities, we will share
responsibility for creating
change.
We will show how
working together to
make small changes
can create a big impact
on our health,
understanding the role
we each can play in
system-level
transformation.
Each partner
organisation in the
chosen location will
commit to implementing
at least one
evidence-based
intervention for a period
of six months with a
wraparound evaluation
that includes the overall
impact on household
calorie purchasing.
We evaluate the impact
of interventions on
people’s dietary intake
as well as assessing
interventions for
feasibility, commercial
viability, and public
acceptability at scale. 
Nesta envisions a cross-sector programme that concurrently tests multiple
food environment interventions in a single location in the UK
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Consensus view
“We need to recognise
how national and
multinational organisations
are shaping [our]
environments… High
population consumption is
less about individual
‘choices’ and more as a
result of the strategies used
by large companies”
Sir Frank Atherton, Chief
Medical Officer For Wales
“There is a clear need for
targeted interventions to
improve health and
decrease social
inequalities… Joined up
action by industry,
government – and wider
society is needed.”
Kate Halliwell, Chief
scientific officer, Food and
Drink Federation
We’re hearing the same message demanding action: the time for change is now
72% of people support
limits on shops promoting
unhealthy foods in
prominent areas such as
checkouts; 62% of people
support restrictions on
promotional offers (e.g.
buy-one-get-one free) on
unhealthy foods in
supermarkets.
Obesity Health Alliance
Research, 2020
“We’ve reached a point
where meaningful
intervention from the
government is a necessary
course of action.”
James Mayer, president of
Danone UK & Ireland
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a
b
c
d
Why: The
problem
we’re
trying
to
solve
Obesity rates have doubled since the 1990s. Pushing the onus on the individual to make changes has
failed again and again. Living with excess weight is a huge driver of poor health. Obesity and
overweight also costs the UK £98bn per year.
What surrounds us, shapes us; The food environment influences what we eat, and subsequently our
weight. Changes to our environment are necessary. Creating healthier food environments will support
behaviour change in consumers and is key to preventing and reducing obesity for groups living with or
at risk of excess weight.
Few programmes to date have tested the layering of and interaction between individual interventions
to reduce obesity, particularly interventions that target the environments in which we purchase and
consume the most calories. This includes grocery stores, restaurants and takeaways, community and
educational settings, and public spaces.
Engaging a range of cross-sectoral stakeholders, we intend to demonstrate that layering
evidence-based interventions in food environments in one location can lead to a meaningful reduction
in calories consumed at a population level, whilst also being viable for businesses and acceptable to
local citizens. This will identify pathways to improve the health of communities and reduce health
inequalities by generating evidence to support national policy change and demonstrating feasibility
and cost-effectiveness at large scale.
We will share responsibility, not relying solely on one sector or organisation, for making small changes
that add up to significant impact. This is an ambitious aim and will require working in partnership with
many organisations in one location in the UK. Page 29

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a
b
c
d
Where: Location criteria
What size of location? We want to work in a neighbourhood of ~25,000 residents. This reflects a size
that balances trade-offs between intensity of exposure, and ability to collect data.
What type of location? Our priority criteria reflect typicality of a location on indicators such as
prevalence of obesity and population demographics so that any findings are assumed generalisable.
Which partners are present? Focussed around a retail centre. People purchase most of their calories
in their local area and don’t travel large distances to shop.
How many partners are present?
~6 supermarkets; ~27 restaurants and takeaways (FEAT, 2024); 8 convenience stores; 1 leisure centre;
1 food bank, 2 schools; 1 hospital
● Prevalence of obesity (adults and children)
● IMD Rankings, including deprivation ranking 
● Population demographics
● Population density
● Proximity to fast food outlets, supermarkets,
convenience stores, and fresh produce
● Presence of industry partners
Criteria Category 2: Enablers
● Political will
● Population turnover
● Geographic size
● Distance from alternative shopping
destinations
Criteria Category 1: Typicality to other areas
Our initial proposal is to run the programme in a smaller geographic
location, to increase intensity of exposure
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a
b
c
d
Who: Proposed
Partnership
Model
We suggest a governance
structure that identifies specific roles
for an anchor organisation in a
cross-sectoral and multi-level matrix
We intend to make funding available
to the anchor organisation to
contribute to strategic oversight and
provide local coordination of the
programme. At present we envision
that this will be equivalent to 3.5FTE at
a middle and senior level for the
duration of the programme. This
would include recruitment costs, DBS
checks and other overheads
including technological resources.
We imagine that the full grant
available to the anchor organisation
will range between £600,000 -
£1,000,000 for the programme
duration.
We perceive that a local anchor organisation could play a dual role of
delivering strategic programme leadership and managing local
coordination of partners
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a
b
c
d
Who: Meeting
local priorities 
A partnership between Nesta and a
local anchor organisation could
achieve the following aims:
● Support local citizens to access a healthy,
affordable diet that helps them live a longer,
healthier life.
● Invest innovation funding; Nesta will make
funding available to the local anchor
partner to unlock resource to participate
fully in the strategic design, delivery and
dissemination phases and to coordinate the
programme at a local level. Nesta will also
commit a dedicated team of expert
consultants for the programme duration.
● Use rigorous evidence and unique insights to
transform a local food system and develop
a robust evidence base for future strategies
● Promote the programme through dedicated
communications support.
The role of a local anchor
organisation could include:
● Local coordination: Supporting the
programme to deliver on its aims by working
closely with internal and external
stakeholders.
● Supporting the access to and collection of
high quality data: Ensuring that we are
optimising existing data sources, whilst also
contributing to the local data landscape, to
underpin good decision making throughout
planning, delivery and evaluation.
● Supporting design and delivery: From
co-designing the interventions, to
understanding how they are deployed to
deliver the intended impact, we perceive
that the Local Authority partner will be
heavily involved in how the programme
achieves its aims.
● Promote the programme through dedicated
communications support
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a
b
c
d
Our aim is to intervene across the food environment in which most calories
are purchased or consumed to holistically transform the system. We are
currently focussing on securing national partnerships with the intention that
we would develop local partnerships once a location is identified 
Community
food Out of Home Retail Built
environment Public services
Food banks
Food pantries
Community
settings
including sports
clubs 
National
Restaurants
Local 
Restaurants
Local
Takeaways
Delivery
aggregators
National
Retailers
Local Retailers
Convenience
stores
Markets
Public parks
including
mobile
catering units
Vending
machines 
National Public
caterers
Leisure centres
and
entertainment
venues
Educational
and healthcare
settings
NATIONAL
LOCAL
Who: Partnership
opportunities
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a
We have a flexible 4-step process to co-design and operationalise
location-based testing, which can be made bespoke according to the
needs of national and local partners, including the anchor partner 
b
c
d
What: Program
m
e structure
12 - 18 months:
TRIAL CO-DESIGN
6 months:
TRIAL IMPLEMENTATION
6 months:
TRIAL EVALUATION
6 months:
SYNTHESIS AND
DISSEMINATION
Identify and select interventions Implement trial with high fidelity
and within estimated resources
Evaluate impact of trial
consumer purchasing /
consumption
Publish research findings and
engage relevant stakeholders
Nesta leads Partners lead Nesta leads Partners lead Nesta leads Partners lead Nesta leads Partners lead
● Identify
partnership
opportunities
● Identify
interventions 
proportionate
to scale of
impact desired
● Design data
tracking
methods
● Ensure trials are
complementary
and reflect a
coherent
programme
● Identify local
partnership
opportunities
● Identify
intervention
areas of interest
● Share relevant
data for
analysis
● Develop
implementation
approach
● Support
partners to
implement trial
e.g. through
training,
materials and
training
sessions, as
required
● Coordinate trial
process
● Ensure buy-in at
local setting to
run trials
● Ensure
resources and
systems are set
up to
implement trial
● Manage fidelity
throughout trial
period
● Analyse
environmental
data to
understand
changes in
consumer
purchase habits
● Conduct
programme-lev
el impact
evaluation
● Share insights
eg. viability,
feasibility,
acceptability
● Share
environmental
level data
● Support
collection of
additional
in-store data
where required
eg. qualitative
insights
● Develop
narrative and
strategic
engagement 
plan
● Generate print
and digital
outputs
● Manage media
engagement
● Lead
discussions on
implications for
local and
national policy
● Support
narrative
development
● Sign off
research
outputs
● Advocate for
programme
recommendati
ons
● Engage in
discussion on
implications for
local and
national policy
Select interventions to trial
with associated effect sizes
Launch concurrent
trials for 6 months
Complete trial and
impact analysis
Disseminate programme learnings
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Balanced interventions:
High impact, high feasibility to implement
a
b
c
d
What: Intervention Identification Fram
ework
High
We have conducted evidence reviews and used internal Nesta expertise to identify a range of high impact x
high feasibility interventions with a strong evidence base to implement with partners. The final selection of
interventions will depend on the partner’s context and needs.
Com
plexity to
trial in
location-based
testing
Low
High
Potential health impact
(kcal reduced per person per day)
Disseminate information
to consumers on health
e.g. labelling
Healthy defaults to
smaller portion size /
lower kcal option
Store refit
Offer healthy swaps
Reposition healthy options
more prominently
Reformulate unhealthy
products
Focus in-store advertising
on healthy options
Promote healthy options by
restricting pricing or
vol/location promos on HFSS
Increase availability of
healthy products / reduce
availability of HFSS
Customer rewards for
selecting healthy options
We aim to implement high impact and feasible interventions to make
customer purchases and consumption healthier & improve dietary intake
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a
b
c
d
What: Im
plem
entation Codesign with Partners
Partners share
environmental data on
purchasing, consumption
and nutrition
This will include any
existing interventions in
place
Nesta analyses and
suggests intervention
options
After analysing healthiness
of offer, current initiatives,
mapping relative impact +
costs of interventions
Partners modify and
approve interventions
Through half-day
workshop with
cross-functional
stakeholders and senior
execs, Nesta ensures final
interventions add up to
intended impact
Nesta identifies
implementation plan
Across programme to ensure
coherence including
resources (financial, human,
data) required to implement
interventions + fidelity check
process alongside partners
Partners prepare for trial
implementation
With support from local
and central teams. This will
include training of
colleagues, setting up
supply chains, data
monitoring processes, etc
We run the concurrent
trials across the location
for 6 months
With fidelity checks and
cost of implementation
monitoring. Data on
viability and acceptability
will also be generated.
Deep dive on trial design (12-18 months): Nesta will bring prior expertise in
behavioural science, innovation, design and data science to design
interventions for trial
Iterative process
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a
b
c
d
How: Estim
ated
budget
Our estimated budget is still being developed as we seek to co-design
the programme with key stakeholders. We anticipate costs to be
between £7 and £10 million. Nesta hopes to identify match funding.
Highest estimated trial budget
Year 1:
Ground making
including trial design
Year 2:
Live trials and data
collection
Year 3:
Data analysis and
dissemination of results
Central programme management and
research team 550,000 550,000 550,000
Local programme management and
coordination 300,000 270,000 270,000
Direct delivery costs 500,000 1,600,000
Evaluation design 150,000
Implementation and process evaluation 250,000
Primary data collection 1,500,000 1,500,000
Data analysis 1,400,000
Patient and public involvement 50,000 30,000 30,000
External communications including events 30,000 15,000 30,000
Data hosting and licensing 30,000 30,000 30,000
Total per annum 3,110,000 4,245,000 2,310,000
Total over programme duration 9,665,000
Our estimated budget is still being developed as we seek to co-design the
programme with key stakeholders. We anticipate costs to be between £7 and £10
million. Nesta hopes to identify match funding.
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a
b
c
d
How: Estim
ated
budget - Approach
How has the budget been developed?
We have developed an estimated budget by benchmarking identified costs against existing food system research programmes
including: SALIENT; FIO Food; Mandala Consortium; Amsterdam Healthy Weight Programme; DHSC-funded Childhood Obesity Trailblazer
Programme and others.
Staffing costs including local coordination costs
- Central programme management and research team calculated using the day rates of 7 FTE multidisciplinary team for the
duration of the programme.
- Local programme management and coordination calculated on the salaries and employer costs of 3.5 FTE at a middle and
senior level for the duration of the programme. This also includes recruitment costs, DBS checks, technology 
Direct delivery costs
- Calculated using a range of estimated costs for: travel, accommodation and venue hire; specialist support (i.e. graphic design,
nutrition expertise); stock and packaging; staff training costs
- This might include creative approaches to improving food environments such as buying advertising space to advertise healthy
foods
- This might include underwriting risk for independent businesses and service providers
Evaluation design
- Selecting the area, planning an implementation and process evaluation, planning an impact evaluation, agreeing on data
collection with external companies, capturing strategy in a evaluation protocol
Primary data collection and data analysis
- Conducting an implementation and process evaluation that covers feasibility, viability, social acceptability, fidelity, dosage (incl.
recruitment, data collection and analysis):
- Data collection for the Impact evaluation at the environmental level (including sales, profit and revenues from stores)
- Data collection for the Impact evaluation at the population level
Patient and public involvement
- Calculated based on recruitment costs, training costs and ongoing engagement of a PPI group (~20 people) costs for the
duration of the programme as well as venue costs and travel costs
External communications
- Calculated based on the development of a digital media strategy and assets, a series of dissemination events including a
parliamentary event, and the write up of programme updates and results into shareable reports
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We are Nesta, the UK’s innovation agency for social good. We
design new solutions to society’s biggest problems, test them
rigorously, and help them to spread nationwide to deliver
change at scale.
For over 20 years, we have worked to support, encourage and
inspire innovation by harnessing the rigour of science and the
creativity of design.
Nesta’s Healthy Life Mission aims to increase the average
number of healthy years lived in the UK, while narrowing health
inequalities. Our goal is to halve the number of people with
obesity in the UK over ten years to 2030.
Our recent projects include a proposal to introduce
healthiness targets for retailers in the UK and signing a two year
health innovation partnership with Asda.
Who we are
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A healthier life
Our mission is to increase the average number of healthy years
lived in the UK, while narrowing health inequalities.
Our goal is to help people live longer, healthier lives by halving
the number of people living with obesity in the UK over the ten
years to 2030.
We are on a mission to make healthy eating easier and more
accessible in schools, high streets, workplaces, and online,
helping more people live a healthy life for longer by
encouraging reformulation and smaller portion sizes; making
healthier food more appealing by shifting promotional activity
towards healthier choices; and making healthy food more
accessible, affordable and convenient.
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Nesta and Asda are collaborating
on an innovation partnership to
deliver significant health benefits.
The partnership will develop Asda’s
health strategy, identify
high-potential health interventions,
conduct exploratory research to
de-risk interventions, design,
implement and evaluate live trials,
and scale successful interventions.
The goal is to meet the needs of
customers and colleagues while
supporting Asda’s ambitions for
profitable growth and improved
customer health.
Read more here.
Asda Health Innovation
Partnership
Nesta has produced a new policy
recommendation for health targets
for major retailers. Our modelling
estimates that setting a health
target for the 11 largest grocery
retailers could reduce obesity in
Britain by approximately 23%.
This would translate to around four
million fewer people living with
obesity in the UK and around £20
billion in annual cost savings to
society.
The proposal received interest and
support from media, industry and
senior policymakers.
Read more here.
Mandatory Targets
Nesta’s A Healthy Life Case Studies
Later this year we will be launching
an online tool – A blueprint to halve
obesity in the UK – which will show
the cost effectiveness and impact
of different approaches to obesity
policies.
The aim of this tool will be to support
policymakers to harness and apply
the best quality evidence in this
space, by making clear what policy
responses would be proportionate
to the scale of the issue.
Nesta’s project will deliver a tool
that presents this much-needed
information in an accessible way.
Read more here.
Creating a blueprint for
halving obesity in the UK
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Page 43

REPORT TO: COMMUNITY PLANNING BOARD ON TUESDAY 7 DECEMBER
2024
SUBJECT: GOOD MENTAL HEALTH FOR ALL: MENTAL HEALTH UPDATE
BY: ELIZABETH ROBINSON
1. REASON FOR REPORT
1.1 To provide CPP with an update on progress towards delivery of the Moray Mental
Health and Wellbeing Strategy 2016 - 2026. 
2. RECOMMENDATION
2.1 It is recommended that the Board:
i) discuss and endorse the description of services and pathways within 
Moray, and links to wider Grampian services;
ii) approve and continue to provide support for the Moray Mental Health and  
Wellbeing Delivery Plan 2024 – 2026; and
iii) note the proposed Governance Structure for Mental Health and Wellbeing
in Moray as set out in Appendix 3.
3. BACKGROUND
3.1 A report from Audit Scotland in 2023 described the issues facing mental health
services in Scotland. ‘Although spending has increased, accessing services
remains slow and complicated for many people, particularly people living in
poverty, from rural areas, and from ethnic minorities. The mental health workforce
Item 5.
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is under pressure, with high vacancy rates and turnover’. The report described the
need ‘to progress the agenda to improve and protect population mental health and
increase the mental health support available from primary care, both of which are
essential to improving access and relieving pressure on services’.
3.2 By their very nature, mental health services are complex; they are provided by
Health and Social Care Partnerships (HSCP), NHS Boards, local authorities, third
sector and community initiatives and they span a spectrum from prevention and
wellbeing to enduring functional illness. There is therefore a requirement to have a
clear understanding of current pathways, a delivery plan underpinning the Moray
Mental Health and Wellbeing Strategy, and robust governance in place to ensure
monitoring, evaluation and improvement takes place.
3.3 Over recent years the strategic oversight of mental health services in Moray has
been impacted by wider system pressures, thus reducing the effectiveness in
delivering and monitoring the Good Mental Health for all in Moray Strategy 2016 –
2026. The steps outlined in this report will address this.
3.4 During recent development sessions and associated conversations, staff across
the partnership have demonstrated a collective understanding of the current
challenges and a shared commitment to work together to design and deliver good
quality person led mental health services in Moray. There is a recognition that a
whole system approach is required and that services require a degree of flexibility
to respond at times of greatest need as well as delivering support on a day-to-day
basis.
4.     KEY MATTERS RELEVANT TO RECOMMENDATION
4.1 In order to deliver on the Moray Mental Health and Wellbeing Strategy, improve
mental health within Moray and provide timely and appropriate treatment to those
in need, the focus must be on preventing future poor mental health as well as
building the capacity of our current treatment services. The delivery plan therefore
takes a whole system approach to delivery of Mental Health and Wellbeing
services. This whole system approach is illustrated in Fig. 1 below. 
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Fig. 1
4.2 During a series of development sessions staff aligned current resources and
services with the categories listed in Fig. 1 above. The content generated is
outlined in Appendix 1. The lists generated are examples of services, particularly in
relation to self-management and community supports, rather than comprehensive
lists of every service available. This exercise highlighted key information in relation
to areas of strength, gaps, commissioning of services, alignment of
services/pathways and data collection. This information has subsequently informed
the Moray Mental Health and Wellbeing Delivery Plan 2024 - 2026 contained in
Appendix 2.
4.3 The Moray Mental Health and Wellbeing Delivery Plan 2024 - 2026 has been
written to align as far as possible with the Scottish Government’s ‘Scotland’s
Mental Health and Wellbeing Strategy 2023’ and with other key national and
Grampian guidance documents.
4.4 The Moray Mental Health and Wellbeing Delivery Plan 2024 - 2026 is also
designed to complement but not duplicate the Grampian wide work taking place
under the aegis of the Mental Health and Learning Disabilities Portfolio Board.
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4.5 A performance dashboard is in the process of being developed to sit alongside the
Moray Mental Health and Wellbeing Delivery Plan 2024 – 2026. Data on referrals,
caseloads, waiting lists, average length of treatment, will be collated and bench-
marked with reference to the mental health and wellbeing standards which will help
demonstrate the effectiveness of service delivery. 
4.6 A strategic oversight board was developed to monitor delivery of the Good Mental
Health for all in Moray Strategy 2016 – 2026. This board is currently not in place
due to wider system pressures during and following COVID-19. This report
recommends the re-establishment of strategic governance arrangements, namely
the ‘Moray Mental Health and Wellbeing Strategic Group’, to ensure that the
changes required to services can be implemented quickly and effectively. An
outline of the proposed governance structure is included in Appendix 3.
4.7 The Moray Wellbeing Hub have facilitated the Moray Making Recovery Real
Partnership which provides an invaluable opportunity for the voice of lived and
living experience to be integral to the strategic planning and oversight of mental
health and wellbeing service delivery and strategic planning in Moray. This group
will continue to provide this role within the new governance arrangements, with
membership representation and a direct connection between the Making Recovery
Real Partnership and the Moray Mental Health and Wellbeing Strategic Group.
4.8 Governance alignment with the Moray Alcohol and Drug Partnership (MADP) and
with the Moray Suicide Prevention strategic groups is crucial and as such
nominated representatives from those groups will sit on the Moray Mental Health
and Wellbeing Strategic Group.
4.9 The alignment of Children’s Services and Adults Services mental health strategic
planning and delivery is essential. Therefore, the Children’s Mental Health and
Wellbeing Partnership chairperson will be a member of the Moray Mental Health
and Wellbeing Strategic Group. Twice yearly the groups will merge to plan
collectively. The medium term vision would be for there to be a single strategic
group for children and adult mental health services in Moray.
4.10 A number of challenges will be faced such as
 Financial pressures
 Ensuring robust leadership and planning, and a clear shared vision
 National policy/strategic drivers
 Recruitment and retention of staff in public, private and third sector
 Capacity to lead the changes required whilst sustaining management and
delivery of clinical services
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 Infrastructure
 Utilisation of bed base
 Availability of good quality and timely data
4.11 An agreed governance structure, delivery plan, reporting structures and shared
understanding of pathways will help mitigate against the risk presented by these
challenges and ultimately help shape the delivery of mental health and wellbeing
services in Moray.
4.12 There will be a requirement to review the Good Mental Health for all in Moray
Strategy during the later part of 2025. The Moray Mental Health and Wellbeing
Strategic Group would be well established by this time and would lead on
coordinating the review of the Strategy.
5. SUMMARY OF IMPLICATIONS
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement Plan
(LOIP)) and Moray Integration Joint Board Strategic Plan “Partners in Care
2022 – 2032”
The approach set out in this report is consistent with these plans.
(b) Policy and Legal
There are no implications for policy or legal.
(c) Financial implications
Whilst it is acknowledged that there are significant challenges, none are arising
directly from this report.
(d) Risk Implications and Mitigation
Any risks identified will be managed by the services and escalated as appropriate.
None are arising directly from this report.
(e) Staffing Implications
Whilst it is acknowledged that there will likely be staffing challenges, none are
arising directly from this report.
(f) Property
None arising directly from this report.
(g) Equalities/Socio Economic Impact
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None arising directly from this report.
(h) Climate Change and Biodiversity Impacts
None arising directly from this report.
6. CONCLUSION
6.1 The Community Planning Board are asked to:
i) endorse the description of services and pathways within Moray, and links to
wider Grampian services;
ii) approve and continue to provide support for the Moray Mental Health and
Wellbeing Delivery Plan 2024 – 2026; and
iii) approve the proposed Governance Structure for Mental Health and    
Wellbeing in Moray as set out in Appendix 1
Author of Report: Iain Macdonald: Deputy Head of Service, HSCM
Elizabeth Robinson: Consultant in Public Health, NHS Grampian
Background Papers:
Appendix 1: Moray Mental Health and Wellbeing System
Appendix 2: Moray Mental Health and Wellbeing Service Delivery Plan
Appendix 3: Moray Mental Health and Wellbeing Strategic Group Proposed
governance structure
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Appendix 1 - Moray Mental Health and Wellbeing System
Support
Primary
Care
Secondary
Care
Tertiary
Care
Self
Management
Community
Support
Item 5.
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Appendix 2: Delivery Plan
The overarching purpose of this delivery plan reflects the Moray Good Mental Health for All Strategy (2016-2026)i, and relevant national
strategies and guidance documents, including ‘Scotland's Mental Health and Wellbeing Strategy 2023’ii which aims to:
 Promote positive mental health and wellbeing for the whole population, improving understanding and tackling stigma, inequality and
discrimination
 Prevent mental health issues occurring or escalating and tackle underlying causes, adversities and inequalities wherever possible
 Provide mental health and wellbeing support and care, ensuring people and communities can access the right information, skills,
services and opportunities in the right place at the right time to meet their needs.
The Delivery Plan is presented under the following headings:
 Early intervention, prevention and self management
 Mental Health Quality Standard 1: Access
 Mental Health Quality Standard 2: Assessment, Care Planning, Treatment & Support
 Mental Health Quality Standard 3: Moving between and out of services
 Mental Health Quality Standard 4: Workforce
 Mental Health Quality Standard 5: Governance & accountability
This plan purely focusses on adult services at present; the medium term ambition is to merge the strategic planning processes for child and adult
mental health services so that we see children as being clearly embedded within families and communities, enable seamless transitions from
child to adult services (at whatever age and stage they occur) and can take a holistic approach to prevention of poor mental health.
Throughout implementation of the plan we aim to embed the principles of prevention of poor mental health, and the Scottish Recovery Network
which are to:
 Take a whole person approach
 Champion and value lived experience by integrating it into all parts of the system
 Embed peer support approaches and roles in mental health services and supports
 Offer more community-based supports and choices so everyone can be supported when and where they need it
 Work with others to create a more equal society where good mental health and wellbeing can flourishiii
Item 5.
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Section 1: Early intervention, prevention and self management:
Underlying this section is the necessity of a move towards a preventative, population health model which promotes and sustains good mental
health and wellbeing.
Strategic Outcomes:
 Communities, families and individuals are better equipped to support and protect people’s mental health and wellbeing and provide
opportunities to connect with others.
 More effective cross-policy action is in place to address the wide ranging factors that impact people’s mental health and wellbeing
Outcome Actions Lead Timescale
Underlying determinants of good mental
health are tackled, including financial
inclusion, nurturing early years, healthy
environments, active citizenship and
participation and wellbeing of diverse
communities.
Work with Community Planning Partners to ensure cross
policy actions that more effectively address the wide
ranging social, economic and environmental factors that
impact people’s mental health and wellbeing, including
poverty, stigma, discrimination and injustice.
Consultant in Public
Health
Mar 25
Positive attitudes to mental health and
to people with mental illness are
promoted; we have raised awareness of
mental health issues, reduced stigma and
discrimination and promoted inclusion,
including better access to mainstream
services.
Work with CPP and other anchor organisations to adopt a
‘mental health in all policies approach.’
Continue to tackle mental health stigma and ensure people
can talk about their mental health and wellbeing
Health Improvement
Team Lead
Making Recovery Real
Partnership
Ongoing
We have promoted mental health,
wellbeing and resilience through work;
Develop a targeted action plan to promote fair work across
Moray.
Employability
Partnership
Oct 25
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and addressed employability issues,
including for those affected by mental ill
health.
Health Improvement
Team Lead
We have developed social connections,
tackled isolation, built resilience,
strengthened use of community assets,
including social prescribing,
strengthening self care and peer support
Roll out of social prescribing across Moray, building on
existing on Link Worker/ community connector roles
Support the development of community hubs and building
of community connections
Health Improvement
Team Lead
Mar 25
We have promoted holistic health for
people with long term conditions,
promoting recovery approaches and
social inclusion
Continue to commission:
1. Intensive recovery service – a high level support
and recovery outreach service
2. Lower level community support – direct access self
referral or via Health and Wellbeing Practitioners –
for short term practical support for people not
requiring secondary care
HSCP
Making Recovery Real
Partnership
October 24
We have improved responses to people
in distress – both from services and the
wider community, including action to
prevent suicide and better support
people who self harm.
People experiencing crisis are kept safe
and their situations do not further
escalate
Continue to commission Distress Brief Interventions – time
limited and supported problem solving contact with people
in distress for up to 14 days.
Develop Integrated model of support, including
digital/remote Primary Care mental health and wellbeing
resources, promoting access to resources such as NHS
Inform, interactive self-care guides, NHS 24’s 24/7 mental
health hub, Breathing Space crisis line and computerised
CBT.
Ensure we have support available to people in mental
health distress and crisis.  This includes information, advice
MHSM and Making
Recovery Real
Partnership
Oct 24
Oct 25
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and support, including access to urgent care, access to self
care and community based support.
Understand how people are currently accessing and
receiving unplanned mental health support in Moray and
adapt system to meet needs at an earlier stage within
budget constraints. Within this, we will understand the
differences between new presentations and
repeat/circulating presentations in commissioned services,
primary and secondary care.
Trauma is recognised, responded to
appropriately and prevented where
possible.
Ensure that all staff are trained in trauma-informed
practice
MHSM Sept 25
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Mental Health Quality Standard 1: Access: People in Moray have equitable and non discriminatory access to effective and
relevant support for their mental health, within appropriate timescales.
Outcome Actions Lead Timescale
People can access the person-centered
support they require. Regardless of where
contact is first made, patients will be
supported to get the right help from the right
source.
Develop business case for a dynamic direct access assessment
and point of support for people who have mental health
needs, reducing harms and providing a pathway to recovery,
in line with Moray Alcohol and Drug service model. 
MHSM Mar 25
We will have maximised the potential for
digital innovation, tackling digital exclusion
and literacy where it exists.
Integrate our local service with digital/remote Primary Care
mental health and wellbeing resources, increasing access to
resources such as NHS inform, interactive self-care guides,
NHS 24’s 24/7 mental health hub, Breathing Space crisis line
and computerised CBT.
Work with DHI and TSI Moray to develop shared, accurate and
accessible information source for mental health services.
MHSM Jan 25
Patients are able to easily access &
understand information about who services
are for, what is provided and how they can
be referred to these. Staff feel more
knowledgeable about other services in local
area and how to link patients in to them.
Develop an overarching and practical method of sharing of
information between services, with clarity of pathways and
roles
Ensure effective publicising and accessibility of preventative
and early intervention services, including non medical and
community models of support from early intervention to
recovery and general wellbeing support.
MHSM Mar 25
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Mental Health Quality Standard 2: Assessment, Care Planning, Treatment & Support:
People with mental health conditions, including those with co-existing health conditions, experience improved quality and length of life, free
from stigma and discrimination
Mental health policies, support, care and treatment are better informed and shaped by people with lived experience of mental health issues and
staff practitioners, with a focus on high quality provision that is recovery oriented.
Outcome Actions Lead Timescale
Help and support will be centred around
the person, respectful of their choices
and based on evidence about what is
most likely to help them.  It will be
focused on supporting them into
independence and recovery.
Comprehensive support and support that
promote and support people’s mental
health and wellbeing are available in a
timely way that meets and respects
individual needs.
Identify and implement three projects to embed principles of
realistic medicine and care in mental health service practice. For
example:
 Directory of services
 Building a personalised approach to care
 Implement shared decision making
MHSM Sept 25
Patients have a choice of how they
access care and support; digitally or face
to face.
Expand offer of Near Me appointments MHSM Sept 25
Strengthened support, care and
treatment pathways for neurodiverse
adults who require a diagnosis and
support.
Utilising adult National Neurodevelopmental Service Specification
once it is available, strengthen, clarify and develop support and care
pathways for people requiring neurodevelopmental support,
working in partnership with health, social care, third sector and
other delivery partners.
Identify appropriate and accessible supports for potentially
neurodiverse adults who are awaiting assessment, aren’t
functionally affected, or have lower-level needs.  This may involve
peer support.
MHSM Mar 26
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Parity of services for older adults Understand the gaps in older adult services and develop plan to
address these.
MHSM Sept 25
Focus on recovery Continue to work with Scottish Recovery Network to develop and
support the establishment of peer support networks in the settings
where these will have most impact.
MRRP Sept 25
Ward 4/availability of an appropriate
acute facility
Respond to review of bed base being undertaken at Grampian wide
level 
MHSM Mar 25
Community Treatment & Support Model Explore and develop community-based models of psychiatric care
and Psychiatric Assessment Suite
MHSM Sept 25
Increased availability of timely, effective
support, care and treatment that
promotes and supports people’s mental
health and wellbeing, meeting individual
needs.
Strengthen stepped care approach - develop business case for posts
(potentially Band 7 Mental Health Practitioner) to work across
Moray GP practices to provide thorough assessment of
presentation/ problem, risk and identification of suitable options for
care.
MHSM Sept 25
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Mental Health Quality Standard 3: Moving between and out of services
Outcome Actions Lead Timescale
Ability to escalate or de-escalate
treatment or support is as easy as
possible; patient does not need to repeat
their story and is supported in a seamless
way.
Remove barriers to accessing the right care, right place, right time and
develop discharge and shared care arrangements with primary care,
individuals and families.
Implement dynamic case management, with the aim being to improve
capacity but provide ease of access back into service if required.
MHSM Sept 25
Flexible and supportive structures are in
place to support effective discharge –
negotiated pathways to ensure patient’s
needs are met, making patient
movement up and down the pathway
less complex.
Introduce co-produced written care plans for transitions between
services or discharge from services, which detail how to re-engage. 
Any risks should be clearly identified and documented, and the
flexibility of transfer time and handover of care should be considered.
Introduce case-based discussion regarding thresholds between
primary and secondary care. Dynamic caseload management
Community mental health staff to increase the level of working within
community settings in order to strengthen relationships across the
service.
Understand what is required to strengthen effective MDTs within
localities and implement action to ensure maximum effectiveness.
MHSM Sept 25
Develop an effective process for ensuring that when people with long
term complex needs return to Moray, they have appropriate supports
in place; this may include the use of core and cluster supported
housing opportunities for people with severe and enduring mental
health conditions.
MHSM Mar 26
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Mental Health Quality Standard 4: Workforce: The mental health and wellbeing workforce is diverse, skilled, supported and
sustainable, trauma & inequality informed
Outcome Actions Lead Timescale
Workforce feels valued and respected
and is more likely to want to work in
Moray and remain here.
Develop workforce plan for mental health services in Moray, linking to
Grampian wide development and clearly aligning Moray services as part of
wider Grampian mental health service offer
MHSM Sept 25
Undertake a needs analysis of current service in line with ‘Report of the
Short Life Working Group into Primary Mental Healthcareiv’, considering the
potential utilisation of Multidisciplinary Teams/extended roles.
MHSM Dec 25
Robust, resilient and effective Mental
Health Officer (MHO) service is in place
Redesign of MHO provision within current financial constraints to provide
sufficient capacity while allowing other MHOs with substantive posts
opportunities to have sufficient MHO work to maintain their skills.
Social
Work
June 25
Review capacity of Out of Hours Social Work function in relation to mental
health and develop to address any needs.
Social
Work
June 25
Reduction in use of temporary and costly
staffing
Implement CESAR model for psychiatry.
Understand the workforce required to reduce or remove the need for
locums and other temporary staffing solutions.
Work with cross Grampian system to build stronger relationships and
sustainability so that Grampian system can provide support and cover when
necessary.
MHSM Mar 25
Workforce is informed, trained and
confident in supporting self-care and
recommending digital MH resources
Develop and implement training and CPD plan for Mental Health service
staff, recognising new developments in digital supports but also the
challenges that some people face in accessing and using digital facilities.
MHSM June 25
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Mental Health Quality Standard 5: Governance & accountability
Outcome Actions Lead Timescale
Clear and effective governance in place Review of adult and older adult mental health governance, strategic
and delivery elements, including provision of reassurance to IJB, and
strengthening the role of Making Recovery Real partnership and the
voice of lived experience.
Align governance between the strategic groups which oversee:
 Children and Young People’s Mental Health, 
 Moray Alcohol and Drug Partnership,
 Suicide Prevention Strategic Group and
 Adult Mental Health
Deputy Head
of Service
Dec 24
Decision makers, service users and
practitioners are better able to access
the evidence, and data to provide
assurance and adapt services to meet
local needs.
Work with, and learn from colleagues, including data analysts and
Alcohol and Drug Development Team, to maximise use of data,
evidence and evaluation in targeting and improving our work.
Create performance dashboard and actively participate in Scottish
Benchmarking Network
MHSM Mar 25
Understand financial structures of mental health provision in Moray
and identify & align short- and long-term funding opportunities.
Mental
Health
Strategic
Group
Mar 25
Undertake self-assessment against Core Mental Health Quality
Standardsv
MHSM Sept 25
i Good Mental Health for All in Moray
ii Mental health and wellbeing strategy - gov.scot (www.gov.scot)
iii Scottish_Recovery_Network_Strategic_Plan_202124.pdf
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iv REPORT OF THE SHORT LIFE WORKING GROUP FOR MENTAL HEALTH IN PRIMARY CARE (www.gov.scot)
v https://www.gov.scot/binaries/content/documents/govscot/publications/strategy-plan/2023/09/core-mental-health-standards/documents/core-mental-health-
quality-standards/core-mental-health-quality-standards/govscot%3Adocument/core-mental-health-quality-standards.pdf
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Appendix 3: Good Mental Health for All Strategic Group - Governance Arrangements
Aim
To establish a Strategic Group to oversee the delivery and monitoring of the adult and older adult
services aspect of the Good Mental Health for all in Moray Strategic Plan (2016 – 2026) and the
underpinning Adults Services Mental Health Delivery Plan (2024- 2026).
The Strategic Group will provide the leadership and strategic direction required to ensure the
delivery of the priorities outlined within the plans.
The Strategic Group will ensure the cross population of priorities with the Moray Children Services
Plan 2023 to 2026.
Meeting Schedule
The Strategic Group will meet on a six weekly basis for the first 12 months and quarterly thereafter. 
Quorum
The Strategic Group will be quorate when there are six or more members present.  
Reporting Arrangements
The Strategic Group will feedback periodically to the Health and Social Care Moray Senior
Management Team (SMT) and the Operational Management Team (OMT), and will formally report
on progress to Moray Integration Joint Board (MIJB) on a six monthly basis.
The Strategic Group will feedback to other Committees and Strategic Groups as required. Linkages
are outlined below in Diagram 1.
Moray Integration
Joint Board
Moray Mental Health
and Wellbeing
Strategic Group
HSCM Senior
Management Team
HSCM Operational
Management Team
Moray MH/Drug
Related Death Group
Moray Strategic
Performance and
Commissioning Group
Group
Moray Suicide
Prevention Group
Moray Alcohol and
Drug Partnership
Moray Clinical Care
and Governance
Group
Grampian Mental
Health and Learning
Disability Portfolio
Board
Making Recovery Real
Partnership
Item 5.
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Cross Cutting Strategic Plans
The Moray Mental Health Services Strategic Group will ensure the cross population of key priorities
through membership representation from the Mental Health and Wellbeing Partnership Group
(Children and Young People), Suicide Prevention Group and the Moray Alcohol and Drug Partnership,
and the Grampian Mental Health and Disabilities Portfolio Board. Thus ensuring good
communication, sharing of good practice and the avoiding of duplication of resources
Membership of Strategic Group
Deputy Head of Service, HSCM (Chair)
Integrated Service Manager, Mental Health, Drug and Alcohol Service
Consultant, Public Health
Consultant Psychiatrist Adult Mental Health
Business Manager, Moray Mental Health Services
GP Clinical Leads for Moray
Service Manager, Policy Development & Commissioning, HSCM
Senior Commissioning Officer, HSCM
Lead Nurse, Adult Mental Health
Consultant Practitioner, AWI and Mental Health, Social Work
Mental Health Manager, Social Work
Partnership Development Lead, tsiMoray
Consultant Clinical Psychologist, CAMHS
Project Manager, SAMH
Champion and Director, Moray Wellbeing Hub
Representative, Making Recovery Real Partnership
Public Protection Lead Officer, Moray Council
Commercial Innovation Lead, Digital Health and Care Innovation Centre
Chairperson, Mental Health and Wellbeing Partnership (Children and Young People)
Chairperson, Suicide Prevention Group
Chairperson, Moray Alcohol and Drug Partnership
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REPORT TO: COMMUNITY PLANNING OFFICERS GROUP, NOVEMBER
2024 & COMMUNITY PLANNING BOARD ON 3 DECEMBER
2024
SUBJECT: CHILDREN’S SERVICE PLAN (CSP) 2023-26,                                 
YEAR ONE ANNUAL REPORT
BY: JIM LYONS, CHIEF SOCIAL WORK OFFICER/HEAD OF
SERVICE AND CHAIR OF THE GIRFEC LEADERSHIP
GROUP
1. REASON FOR REPORT
1.1. To ask the Community Planning Officers Group to review the Children’s
Services Plan 2023–2026-year one progress report
1.2. To ask the Community Planning Board to approve the Children’s Services
Plan year one progress report (2023/24)
2. RECOMMENDATION
2.1. It is recommended that the Community Planning Board consider and
approve the year one report
3. STATUTORY CONTEXT
3.1. Part 3 of the Children and Young People (Scotland) Act 2014 places a
statutory duty on the local authority and its relevant health board to prepare a
Children’s Services Plan for the area of the local authority, in respect of each
three-year period. It is expected that they will work collaboratively with other
members of the Community Planning Partnership (CPP), as well as with
children, young people, and their families at various stages of the plan’s
development and review.
3.2. Part 3 of the Act seeks to improve outcomes for all children and young people
in Scotland by ensuring that local planning and delivery of services is
integrated, focused on securing quality and value through preventative
approaches, and dedicated to safeguarding, supporting, and promoting child
wellbeing. It aims to ensure that any action to meet need is taken at the
earliest appropriate time and that, where appropriate, this is taken to prevent
need arising.
Item 7.
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3.3. Moray Children’s Services Plan 2023-26 incorporates the following statutory
plans to simplify reporting:
 Child Poverty Plan
 Corporate Parenting Plan
 Children’s Right and Participation Plan
In addition, it was agreed to incorporate the Promise Plan and the Child       
Protection Improvement Plan.
The Improvement Plan developed following the inspection of the Children’s   
Services Partnership in 2023 is an additional plan formed later.
3.4 The Children’s Services plan 2023-26 was approved at the Corporate
Planning Board on 17 May 2023.
3.5 The Scottish Government reviews all Children’s Services Plans within 6
months of submission against 15 statutory criteria. Moray’s review was we
required no further updates and had fully met 14/15 criteria used to assess the
plan 
4. 2023/24 UPDATE
4.1. The annual report follows the same structure of the Children’s Services Plan,
with progress updates against the outcomes within the 8 priority areas.
Priority areas where reporting have been incorporated are more detailed.
4.2. The first year includes the forming and reshaping of the governance structure
outlined in the Children’s Services Plan.
4.3. They key areas of progress to note are:
Priority Area Progress
Hearing children and
young people’s voices
Increase in young people’s voice in commissioning
processes, evidence available on how young
people are shaping service design and
Participatory Budgeting processes to distribute
£310K of funding.
Tackling child poverty Establishing a Moray Poverty dataset to be able to
set performance indicators in relation to
improvement work and to target resources.
Increased the frequency of financial enquiries with
families with early years children to promote
access to support early.
Improving mental and
emotional wellbeing
Evidenced a gap in support, completed test for
change and created new parent support service
Working to develop a system approach to MHWB
with open door approach to smooth transitions
between services. Trailing social prescribing
approaches with young people.
Keeping children and
young people safe
Work included children’s inspection. Updated child
protection processes in line with new guidance and
delivered assessment-based training. Completed a
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yearlong partnership-based internet safety
campaign included workshops reaching 2389
young people.
Overcoming
challenges
experienced by those
with a disability or
neurodiversity
Improved access to sports and introduced ASN
specific clubs. Widened opportunities to deliver
alternative education curriculums to support needs.
Undertaking the Education ASN review and
associated changes.
Strengthening support
for families
Continued the update of the child planning
documentation and guidance and rolled out
refreshed solution-oriented training, undertaken
exploratory work to prepare for system change of
family support including piloting community hub
approaches and joint adult/child family support
service approach. Increased the family learning
opportunities in early years
Improving outcomes
for our looked after
and care experienced
children
Created a virtual headteacher role to improve
educational attainment, commissioned a children
rights service, increased the number and range of
placements available within Moray. Acquired
funding to develop a maintaining relationship policy
and introduced the Education Scotland Promise
Award.
Supporting our
workforce
Developed a multi-agency learning and
development strategy and recruited a Learning &
Development Co-ordinator to manage a multi-
agency training programme.
Working in partnership Adult Joint Strategic Needs Assessment
completed. Developed the governance structure to
deliver the CSP and made a number of successful
partnership-based funding bids.
4.4. The Children’s Services Plan incorporates the national wellbeing dataset.
Baseline data was included in the Children’s Services Plan (page 7). An
update will be provided in the next annual report following the completion of
the Children Health & Wellbeing Survey in the final quarter of 2024. Education
has committed to complete the survey bi-annually. The survey is the main
source of data to update the wellbeing dataset.
5. SUMMARY OF IMPLICATIONS
5.1 There is a statutory duty to produce a 3-year Children’s Services Plan and to
provide an annual progress report to the Scottish Government. The Children’s
Services Plan and subsequent progress reports should be published on the
Community Planning website. There is a risk of reputational damage if these
duties are not met.
5.2. The Children’s Services Plan Annual Report meets our statutory reporting
responsibilities in relation to Children’s Services Planning, Child Poverty,
Children’s Rights and Corporate Parenting reporting.
5.3. Although very well received, the Children’s Services Plan 2023-2026 has been
noted as very ambitious, an exercise will be completed to focus work after the
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mid-way point to ensure changing capacity and relevant financial restraints is
reflected in the prioritisation of improvement work.
Author of Report: Lindsay Nelson, Improvement Officer (Wellbeing), completed on
behalf of the GIRFEC and PROMISE Lead Officer and Chair of
CSP.
Background Papers:
Ref:
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1 
Table of Content 
Appendix 1
Item 7.
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2 
Introduction……………………………………………………………………………………………………………………….2
Strategic Outcomes…………………………………………………………………………………………………………….5
Voice…………………………………………………………………………………………………………………………………9
Family……………………………………………………………………………………………………………………………….12
Tackling Child Poverty                                                                                                                                                                           12
Improving the mental and emotional well-being of children young people and their families                           20
Keeping children and young people safe                                                                                                                                     26
Supporting children and families who experience challenges due to disability or neurodiversity                   28
Strengthening family support                                                                                                                                                            31                                                                                                                                                        
Care………………………………………………………………………………………………………………………………… 37
People………………………………………………………………………………………………………………………………43
ScaƯolding………………………………………………………………………………………………………………………..44
Measuring Progress…………………………………………………………………………………………………………….47
Appendix 1 Whole Family Wellbeing Report …………………………………………………………………………………48
Appendix  2 photo Gallery………………………………………………………………………………………………………….53
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3 
Introduction 
Welcome to Moray’s Children's Services Plan, Our Promise to the Children of Moray, annual report for 2023 -2024. 
Moray’s Children Services Plan and reporting also incorporates the other key partnership plans that have an exclusive focus on children, young
people and their families. They are: 
 Child Poverty Plan
 Children's Rights and Participation Plan
 Corporate Parenting Plan
 Child Protection Improvement Plan
Moray formally launched our Promise to the Children of Moray in October 2023, showcasing the various priorities to an audience of 220 people,
accompanied by a marketplace of 25+ local organisations who work within the area of family support. Our plan was introduced by the NHS
Grampians’ s Children’s Commissioner accompanied by parents from the Our Lines, Oor Anne Project, supported by Children 1st Moray.  The parents
highlighted the importance of working with respect for parents, ensure that they feel heard, are taken seriously and that support is to be available at
all stages, including if their children are no longer living with them. 
The plan was warmly received, described as comprehensive, clear and easy to read. There was an agreement that the priorities reflected the areas
they wished to see improve. Attendees fed back they wanted to hear the progress, therefore we have made the event an annual occasion to share
progress and hear if together we are making a diƯerence. 
The first year of our plan coincides with some key challenges felt both locally and nationally that families are facing: 
 Reduced school attendance 
 Increased violence and aggression both within and outside the school community. 
 Ongoing impact of COVID, especially evident in specific age groups 
 The struggles of neurodiverse parents and children  
 Rise in both poverty and child poverty and the cost-of-living crisis 
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4 
Our action plans are structured around the five foundations of The Promise with children’s rights underpinning every foundation. 
Voice Explains how we will seek out and act on the voice of children, young people and their families 
Family
Details the actions we will take to; tackle child poverty, improve the mental wellbeing of children, young people and
families, keep children and young people safe from harm, strengthen support for families and meet the challenges
children, young people and families face due to disability and neurodiversity 
Care Outlines how we will support our looked after and care experienced children and young people to reach their full
potential 
People Describes how we will support the workforce to listen and be compassionate in their decision making, develop
trusting relationships with our children, young people and families and deliver the services and supports they need 
Scaffolding Outlines the key actions strategic leaders will take together to ensure that the ‘system’ supports the delivery of
improvements outlined within this plan. 
Our strategic outcomes are outlined below, followed by individual progress reports for each of the 9 priority areas. 
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5 
PRIORITY AREAS
Voice
Hearing
children’s voice
 The voice of children and young people is evident in all things that impact on them. 
 Adults successfully seek out and hear the voices of children and young people of all levels of ability. 
 Engagement activities are more coordinated, minimising the risk of children and young people being
over consulted.
Family
Tackling Child
Poverty
 Parents claim all of the welfare benefits they are entitled to and do not feel stigmatised when seeking
support.
 The impact of poverty on children, young people and their families is minimised.
 Young adults and parents experience no poverty related barriers to entering and sustaining training and
employment
Improving Mental
Wellbeing of
Families
 Parents are confident and able to support their child(ren) to sustain good mental wellbeing.
 The right mental health and wellbeing support is available to children, young people and their parents as
soon as they need it.
 Community based mental wellbeing support is strengthened.
 Children, young people and their parents experience a smooth transition between support services,
including transition to adult services
Keeping Children
Safe
 Workers are confident and supported to identify and understand risk.
 Children, young people and families are empowered to participate in child protection processes.
 Children and young people develop healthy relationships with peers, online and in the community.
 Children and young people are safer because risks have been identified early and responded to
eƯectively.
 Children and young people at risk of or who come into conflict with the law are supported with
compassion and care.
 Children and young people are supported through recovery and do not experience further trauma.
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6 
Overcoming
Challenges
Experienced by
Children with
Disability or
Neurodiversity 
 Children and young people’s education and care needs are met, regardless of need.
 Parents and young people with neurodiversity challenges can access early help and support.
 Children, young people and families with additional support needs have improved access to support,
leisure and community-based activities.
 Families can access a neurodiversity diagnosis in a timely way.
 Children with additional support needs experience a smooth transition to adult services.
Strengthening
Family Support
 Children’s and families’ needs are addressed early through implementation of eƯective child’s planning
processes.
 There is a clear pathway of non-stigmatised support available to parents throughout Moray.
 Children’s transition into Nursery is consistently good.
 Parents are supported and enabled to be the best parents they can be.
Care
Improving
Outcomes for Care
Experienced Young
People
 The gap in educational outcomes of looked after and care experienced young people is reduced.
 Looked after and care experienced young people enter and sustain education, training or employment
after leaving school.
 The health needs of looked after children and young people are met.
 Looked after and care experienced young people, and their parents/carer feel their voice has been heard
through the provision of independent advocacy.
 The number of range of placements available meets the needs of children and young people in need of
care. 
 Transitions feel and are experienced as integrated, with maintaining relationships being paramount.
 Siblings are supported to maintain positive relationships with one another.
 Children and young people seeking asylum are fully integrated into school and community life.
 Looked after and care experienced young people are not overrepresented in the criminal justice system.
 Our improvement activity is shaped by the voice of our looked after and care experienced young people.
People
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7 
Supporting our
Workforce
 Integrated working practice is enhanced through joint development opportunities that support our
shared vision, core principles and values.
 StaƯ facilitate and enable the relationships, networks and connections that support our children, young
people and families
Scaffolding
Working in
Partnership
 As a partnership, we are aware of the changing needs of children, young people and their families.
 As a partnership, we maximise all opportunities to lever in additional funding and work together to ensure
it supports the delivery of our shared priorities.
 The risk of silo working across children and adult services minimised.
 We more consistently and eƯectively measure the impact of the actions we are taking to improve
outcomes for children, young people and families.
 The co-ordination of continuous improvement activity improves 
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8 
The voice of the child is more than seeking their views, it is about enabling children and young people to take as
active role as possible in making decisions about things which aƯect them
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress
The voice of children and
young people is evident in
all things that impact on
them. 
“When we went to the
meeting, the school listened
to you, it made a huge
diƯerence and the
improvements to my
grandson’s timetable and
how we are treated has
totally changed. Thank you
so much.”  Parent (Nov 2023) 
“First time in 2 years we feel
we have been listened to and
progress was made at the
CPM for our daughter thanks
to your services input.”
Parent (Jan 2024) 
All strategic groups report on how they are engaging with children and young people. At the beginning of this
reporting period, they jointly contributed to the Children’s Rights statutory report 2020-2203    Moray Children's
Rights Report 2020-2023 
Below is a range of examples of some of the ways young people’s voice has had an impact in 2023/24: 
Impacted service design & development including commissioning 
 8 Young people were part of commissioning the new Children’s Rights Service
 Young people shaped the school counselling service’s new digital platform, looking at language and
content and suggesting new themes. A survey by the provider of young people showed being listened to by
adults with the time and space to do so was the support they wanted most for their mental wellbeing 
 Approaches of family mediation and functional family therapy have been introduced within new services,
both approaches hold the child/young person’s voice at the centre of support and assessing impact 
Influencing policy
 Children living in the CALA children house were part of the process of refreshing the service delivery
plan along with their families 
 Supported the policy team to look at the language used in child protection processes and procedures
and designing information leaflets 
Sharing their views:
 A single point of contact was developed in housing in response to care experienced young people
expressing they felt housing oƯicers didn’t understand their challenges
 6 care experienced young adults shared their views on receiving mental health support
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9 
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress
 Young people produced a film on the positive/negatives of living in Burghead from their perspective and
suggested improvements - https://vimeo.com/903878755/a9ee8f143e?share=copy 
 Champion Board members made a video introducing Moray and met with Care Inspectorate inspectors
when they visited
 Young people influenced the development of a petition policy to be able to have their views presented
 Young people co-produced the guides for practitioners to experience better meetings, its success in
hearing meetings has led to plans to expand the work to cover all types of meeting going forward 
Decision Making and Funding 
Participatory budgeting (PB) approaches are enabling young people to share their views and be decision makers
on issues that impact them, examples this year include: 
• Deciding Pupil Equity Funding spending, outcomes include creating new sensory areas in classrooms
and installing water fountains         
• Developing more inclusive community provision to include those struggling with their mental wellbeing
(10K of community mental health funding distributed across 8 projects)
• £240K of funding to develop children’s play activities and youth activities improved 4 play areas,
including a skate park. Communities working together additional raised £25K to upscale these projects 
• Allocating £33K of Just transition funding to children and youth focused projects to support the
ambition of net zero across 14 projects 
We continue to promote children’s rights with 48 out of 52 schools in Moray being registered for UNICEF Rights
Respecting School Award and 85% having now achieved an award. We have a lead teacher for UNCRC with pupil
participation groups and children rights groups supported by youth work in place.  More schools are evidencing
how children and families are part of developing school improvement plans.
Engagement activities are
more co-ordinated,
minimising the risk of
There is a delay to this work, a proposal has been outlined and options explored. However, in the current financial
situation it has been decided to halt this work. 
All strategic groups are reporting on their engagement work regularly to the oversight group so there remains
opportunities to explore what we can achieve during this period.
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10 
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress
children and young people
being over consulted 
Adults successfully seek
out and hear the voices of
children and young people
of all levels of ability. 
Aberlour Options
Voice.pdf
During the recent Children Services inspection, responses by children and young people to the care inspectorates
survey showed that: 
 78% of children reported that their worker had listened to them
 76% of children reported their rights had been explained to them 
 78% of children reported they had someone who could help them express their views 
The records audit undertaken showed that 56% of records were rated as good or better with regard how the
professionals had listened, heard and involved the child with 78% of records stating the child contributed to initial
meetings.   
We have a range of work in development: 
 Expanding the use of the “Better Meetings” guides to all practitioners and meetings 
 A toolkit of resources for hearing voice is to be launched with new child planning guidance in September
2024.
 Introduced active listening training alongside mental wellbeing training and beginning to introduce an
emotional distress assessment tool with pastoral staƯ to help staƯ feel more confident in conversations
with young people about their mental wellbeing 
 Continuing to develop child friendly complaints, (aligned to the Scottish Public Service Ombudsmen
model) and Child Protection Procedures by co-designing more child friendly materials  
 Highlighting good practice- Aberlour Options have presented to a wide range of professionals this year on
how they are successfully capturing the voice of those with disabilities or are non-verbal.
 Moray will introduce the voice of the infant toolkit developed in Aberdeenshire in Autumn 2024 with the
aim to increase the evidence of the voice of babies in records and reports by 80%. 
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11 
Poverty impacts on the health and wellbeing of the whole family and for children it can have long term eƯects on
outcomes in adulthood. 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
What poverty look like in
Moray is understood by all 
Moray has made significant progress through the development of a localised dataset in enhancing our
understanding of child poverty. The national Scottish Index of Multiple Deprivation (SIMD) measures have been
combined with local analysis to provide an accurate internal picture of Moray, using mainly 2021-2023 data (latest
SIMD data available is from 2020).   
The national picture shows Moray having a child poverty rate of 24.1% in comparison to the national rate of 24.5%.
This is a rise of 2.8% on the data included in our Children Services Plan. 
Moray’s poverty ranking (based on the Child Poverty After Housing Costs data) has seen significant change. Since
2014 Moray’s position was static at 20thout of the 32 local authorities. However over last few years’ Moray rose to
11th and has varied since between 14th and 16th. When placed next to the 8 comparative areas to Moray, we are
rated second highest. 
Our internal picture shows the complexity of child poverty in Moray: 
 More people in Moray (41.3%) live in rural areas compared to the national average of 17%. 
 26% of children living in urban areas are in poverty, in contrast to 21% who live rurally
 48% of the 66% of the children experiencing poverty are living in urban areas and living in just 30% of the
most deprived areas (as opposed to the 14.5% identified if we use the SIMD ranking system only).  85.5% of
children in Moray live out with the most deprived areas. 
 the level of poverty experienced ranges from 0% to 64.8% in diƯerent areas of Moray. 
The scale of child poverty in Moray: 
 There are 3, 849 children experiencing relative poverty, this is a rise of 470 children (14%) since 2020  
 The largest increase seen in an area was 12.1% (equates to 88 children)  
 The highest and lowest ranked intermediate zones are both in Elgin
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12 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress 
What poverty look like in
Moray is understood by all
(cont.) 
We now have all 126 zoned areas (with populations between 500-1000) rated using poverty/financial
vulnerability factors from highest to lowest, when focusing on the areas rated the highest, 20/25 areas
show increase in child poverty and 5 areas a decrease 
Factors impacting poverty in Moray: 
Recent evidence shows good levels of employment. However, the Moray average working week is longer than the
national one and the average full time weekly wage is lower (£647.20 compared to £702.80), showing Moray
primarily has a low-income economy. Other factors include: 
 Increased public transport costs and access challenges 
 Increased food prices in more rural areas 
 Access to mains gas and cost of alternative fuel 
 A higher proportion of rural properties are less well insulated 
Our next steps are to use the dataset to set accurate baselines and performance indicators and to continue to
develop to incorporate other types of poverty including digital poverty, food security and hygiene poverty. 
Parents claim all the
welfare benefits they are
entitled to and do not feel
stigmatised when seeking
support. 
Moray Council provided all households with a copy of the ‘Worrying About Money’ leaflet, which was co-developed
in partnership with the Independent Food Aid Network (IFAN), alongside their council tax bill in April 2023. 
The leaflet focuses on promoting cash-first support options in Moray. The leaflet incorporated the content of the
previous Locality Network developed poverty conversation toolkit, which included additional community based
supports. 
Three training events on the cash first options were delivered in partnership with IFAN this year, with 1 focused on
school-based staƯ. The before and after training surveys showed an average increase in ratings around knowledge
and confidence from 1.56 to 4.1 on a 5-point scale. Hits on the online version of the worrying about Money site
increased following training dates, with a 33% increase evident after the first training session. 
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13 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress 
Parents claim all the
welfare benefits they are
entitled to and do not feel
stigmatised when seeking
support (cont.) 
We continue to use the Grampian developed Financial Inclusion Pathway and the newer Infant Feeding Crisis
Pathway.  Additional training has focused on health visitors and midwifes with a recent test for change looking at 2
areas teams showing that 94% of families were asked about financial supports. 
The support available across Moray has expanded this year.
 The Moray Baby Bank charity has combined with a new pre-loved charity to expand the range of items
available free for families 
 The Infant Formulae in a Crisis Pathway have been expanded to consider food insecurity and includes
income maximisation.
 Moray Community Foundation, launched in April 2023, to address personal emergencies which have been
compounded by the cost-of-living crisis.   
 A financial wellbeing worker is part of the support included in the newly commissioned intensive family
support service, Families Together (Children 1st)
 Increased family learning opportunities that oƯer support on budgeting and numeracy-based skills has
been coordinated through Community Learning Development (CLD) 
 The Fairer Moray Forum Action Group has undertaken a mapping exercise to identify the variety of supports
on oƯer throughout Moray to improve the awareness of supports which are available.
 Moray continues to contribute to the annual Challenge Poverty week to raise awareness of support 
The impact of poverty on
children, young people and
their families is minimised,
whilst opportunities for
wellbeing and attainment
are maximised 
Pupil and Strategic Equity funding (SEF) is used in a range of ways across our school estate with a common theme
being the employment of Home School Link Workers and youth workers to support family engagement. 
 38 of the 43 PEF plans available focused on health and wellbeing, examples included breakfast clubs,
nurture-based support and outdoor learning
 15 schools focused on families and communities, examples being developing hub spaces for families to
access, family learning, developing clothes and swop shops, book and cooking sessions 
 4 larger scale school projects were funded using SEF, 3 in areas meeting SIMD (5-6) criteria and a third in
an area where low income and pockets of poverty are an issue
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14 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
The impact of poverty on
children, young people and
their families is minimised,
whilst opportunities for
wellbeing and attainment
are maximised (cont.) 
Examples of good practice developed using the funding 
Elgin High School managed to combine elements of its PEF funding with over £1700 of funding successfully
acquired from community sources to run a Breakfast Club. They received a further £1000 Kellogg’s grant who they
partnered with to share good practice and are a current test school for their new secondary school welcome pack.
20-25 pupils attend daily, with 64% of pupils fitting PEF criteria. Provision includes monthly cooked breakfast and
hot chocolate Fridays. The school also ran a whole school “Scottish Big Breakfast” in support of STV children’s
Appeal which included fruit tasting, making fruit smoothies using pedal power and a school band providing music. 
Due to the success, they now run the whole school breakfast once every school term. 
Buckie Associated School Group received £275,855 to focus on children between P5-S1 from across the schools
in the ASG areas identifying pupils through a data analysis looking at attendance, poverty related attainment,
social and emotional based concerns and those achieving lower than their potential attainment. A hub and spoke
model were adopted with a range of support provided including additional literacy and numeracy support, working
on alternative awards to build confidence, developing safe spaces within school, weekly parent contact and whole
family activities. 
Outcomes have included: 
 increases in attendance, (rising 7.5% to 85.1% and 5.7% to 86.2% in the second cohort)
 All pupils had increased scores on the Glasgow Mental Wellbeing Profile and were evidenced seeking less
support from other school staƯ by the end of the first term. 
 A target of 20% improvement was set for those identified as not working at their age/stage, results post
support showed 44% had reached the expected writing level, 55% their reading level and 33% their
numeracy level.12 of the lowest attaining pupils also completed Hi5 Awards 
Summer holiday support 
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15 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
The impact of poverty on
children, young people and
their families is minimised,
whilst opportunities for
wellbeing and attainment
are maximised (cont.) 
School holidays are a challenge for families experiencing poverty or with low income, last summer we were able to
distribute £67, 935K between 21 providers to provide additional childcare and activities, targeting those on low
incomes. 
Provision included holiday playschemes, sport camps, enhancement to planned provision to involve meals and to
organisations working with vulnerable families, for example our drugs & alcohol service and women’s aid. 
We also worked to increase the number of free access family activities available through the summer, examples
being coding sessions and Lego build sessions. 
Improving home eƯiciency and minimising fuel poverty 
 To date the Moray Energy EƯiciency scheme has supported 228 council and privately own properties to
increase home eƯiciency
 a new Eco 4 flex scheme is due to be launch in May 2024 focused on those living in private housing
occupied by low income, vulnerable and fuel poor households. 
 Additional support to families continues to be provided through cash first options and through vouchers
provided by our 3rd sector partners, an example being Aberlour Childcare Trust urgent assist fund to
manage fuel costs. 
In this coming year we plan to audit the cost of the school day approach across schools, including assessing more
closely the uptake of free school meals, travel and the education maintenance allowance 
Young adults and parents
experience no poverty
related barriers to entering
and sustaining training and
employment. 
Young adults and parents
experience no poverty
Our Local Employment Pathway is named Moray Pathways, 
 It is comprised of over 50 support organisations and local employers with the aim of supporting local
people into fair and sustainable employment. 
 The pathway utilises No One Left Behind and Child Poverty Employability funding to provide a key worker
support service for young people and for parents.  
 In total, 763 people were referred to the Moray Pathway partners this year, including 185 young adults and
60 parents, of which 45 have been care experienced.   
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16 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
related barriers to entering
and sustaining training and
employment (cont.) 
Young adults and parents
experience no poverty
related barriers to entering 
Outcomes of Moray Pathways 
A total 326 Outcomes were recorded with young people achieved the following: 
 27 moved on to employment, with 17/27 securing 6 month paid placements with the pathway funded Moray
Employer Recruitment Incentive (MERI) (10 parents also used this scheme) 
 40 completed vocational based activity 
 30 entered further/higher education
 61 worked on barriers to employment, these included personal development, their health & wellbeing, and
creative and life skills (includes mentoring) 
 15 are at the engagement phase (newest referrals)  
Examples of young people’s support provided are the annual summer programme for those leaving school where there
may be a risk of not progressing to their identified positive destination (24 young people took part this summer)
Mentoring Young Talent matches care experienced young people and young people 16+ that are not in
employment, education and training to a volunteer mentor for a year.  34 young people were supported this year. 
Progress for Parents 
The Progress for Parents service within Moray Pathways (parent employability scheme) focuses on the 6 identified
priority family groupings by, 
 Partnering with organisations to provide place-based support in areas identified with most need through
working together with the family nursing partnership, the resettlement team, schools and the justice team
amongst other partners.
 Joining family sessions and attending community-based activities like community lunches and schools to
raise awareness of service 
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17 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
and sustaining training and
employment (cont.) 
Young adults and parents
experience no poverty
related barriers to entering
  1-1 key workers support parents with personal development, barrier removal and skills development to
create opportunities to enter the workforce or secure improved career options  
 project oƯicers focusing on school age childcare and families with disabilities. 
Outcomes of Progress for Parents 
In total 60 new parents were referred in 23/24, with 76 parents continuing to be supported from the previous year.
All parents are oƯered a referral to the Money Advice Team as part of an initial financial health check. 
Of the 60 referrals this year: 
 13 parents continue to work 1:1 with a keyworker to address barriers to employment and on personal
development, 
 1 parent has been supported to start volunteering, 
 2 have gone into education, 
 25 have entered employment, 
 6 have progressed into training, 
 13 have disengaged for various reasons. 
Barriers to employment for parents 
School Age Childcare 
2 parent focused surveys identified that the cost and availability of childcare for school age children is a major
barrier to parents entering the workforce. 
Both a local working group and a Highland and Islands Regional Economic Subgroup are jointly looking at the issue
with a range of stakeholders, including Scottish Government representation. 
A Project OƯicer started in post in January 2024, initially focusing on establishing relationships with local childcare
providers, both mapping current provision and exploring barriers to expanding local provision.  
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18 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
and sustaining training and
employment (cont.)  An example of good practice in this area locally has been a partnership between Moray Business Gateway, Moray
Council’s Childminder Development OƯicer, Moray UHI and Moray Pathways.  Funding and support were provided
to create a free bespoke two-week childminding training course for six participants. Two of the attendees have
gone on to be registered childminders with places available. 
Families with disabilities 
Moray made a successful application to the Child Poverty Accelerator fund to work with families with disabilities to
improve income maximisation and develop a local group to continue to support families. Engagement events with
families have taken place, with feedback being used to develop the project to meet need. 
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19 
Positive mental wellbeing greatly improves the experience of growing up and provides a solid foundation upon which
a person’s lifelong health and wellbeing outcomes 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress
Parents are confident and
able to support their
children to sustain good
mental wellbeing 
“The practical tips in the
sessions give me more
optimism that there is
something that I can do” 
“Comparing what makes me
stressed to what makes my
son stressed help me realise
that I can dismiss him at
times” I'll notice myself
doing it from now on and try
to do better” 
“I want to understand self-
harm more and how I can
help him” 
We identified a gap in local support or training for parents to access themselves (without their child) to learn more
about supporting their child’s mental wellbeing.  A parent pilot was developed and tested in partnership with
Therapeutic Counselling Services oƯering parents the following choices: 
 online or face-to-face workshops covering anxiety, stress, self-esteem and self-harm designed around
psychoeducation, personal development and skills and resources  
  1-hour wellbeing consultations for the parent or carer to assess their resilience, identify the child
struggles and create a plan of action together including providing resources  
 1-2-1 support, focusing on listening and validating concerns, facilitating parents to develop insight,
identifying strengths, oƯering tools, discussions of boundaries, demonstrations of resources and activities
provided and psychoeducation about teenage development 
Key successes of the pilot included:                         
 98% parent self-referral rate
 85% measured increase in self- confidence to support their child mental wellbeing
 98% reported increased knowledge of mental wellbeing related issues and understanding of young
people’s needs 
 Parents reported a 70% sustained improvement and application of their knowledge 8 weeks after receiving
support. 
 Parents willingness to open up about other concerns. For example, 29 parents shared they were
experiencing financial struggles and 19% of parents shared their own mental wellbeing struggles 
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20 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress 
Moray Parent Project
Report.pdf 
The pilot has been so successful and popular with parents we have committed to its continuation with increased
focus on attracting Dad’s and kinship carers and developing an open-door handover for parents into Mental
Health & wellbeing services to support their needs. The pilot will be incorporated into the support available
through the community/family hubs being developed through our Strategic Equity and Whole Family Wellbeing
Funding.
The right support is
available at the right time 
A Mental Health & Wellbeing Services (MHWB) Development Group has been established, consisting of the 4 main
MHWB services so far. 
The group is focused on: 
 Working to improve coordinated support plans, 
 Smoothing transitions between services,
 Increasing early intervention uptake and reducing redirected referral numbers. 
Progress to date includes: 
 Development of case discussion meetings. 19 children & young people have benefitted to date with the
following impacts seen of the approach: 
- Improved collaborative working that ensures the right amount of support is available from the most
appropriate service 
- Joint risk management discussions in relation to suicide and self-harm concerns. 
- Some cases have been escalated to CAMHS 
- StaƯ are reporting their practice is developing through increased knowledge through engagement
with more highly trained Mental Health specialists. 
- Next step is to consider how to support those waiting for more specialist support and to those
leaving CAMHS to support transition into community provision 
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21 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress 
The right support is
available at the right time
(cont.) 
 Smoothing transitions between the services, all the commissioned MHWB services are now agreed
referrers to CAMHS, making the case discussions more eƯective and increasing the quality of information
in referrals   
 Jointly developed a service information leaflet shared to all schools and the wider Children Services sector
as part of work to promote early intervention provision and reduce redirected referral levels 
The Improvement OƯicer (Mental Wellbeing) works closely with the services to improve data collection,
evidencing the impact of support and service development, this has led to:   
 the development of a mental wellbeing dataset to help inform service development, identify gaps in
provision and emerging trends 
 addressed an emerging trend of an increase in redirected referrals to school counselling, leading to
training for guidance pastoral teams on assessing emotional distress 
 supporting our community MHWB service to measure impact more consistently and work together to
reduce the waiting time which has reduced from 12 weeks to 5-6 weeks 
Young people have: 
 co-developed with the counselling service their digital platform, shaping content and testing its usability  
 tested new ways of experiencing support, trying out mind movement taster sessions within two high
schools 
We have explored diƯerent support and capacity building opportunities by: 
• piloting attaching a young person’s community mental wellbeing practitioner to 2 of our children
houses. Initial results show an increased uptake of 1-1 support in comparison to the children’s house
not in the trail (control)
• waiting well through phone check-ins when on waiting list for community MHWB services 
• a trial of an under-10s counselling oƯer has been running in 3 primary schools with 34 spaces, this is
currently being evaluated 
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22 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress
The right support is
available at the right time
(cont.) 
• identified gaps in peer-based support within the peri-natal parent stage, a series of recommendations
are currently being considered to explore in the upcoming year 
Developed and resourced 2 suicide prevention pilots planned in response to an identified training gap. The pilot is
designed to explore how we create suicide safe schools and includes partners of SAMH, CAMHS and CRUSE
bereavement service.
Outcomes
 There has been a 39% increase in referrals to community-based MH services, a 9% rise to school
counselling services and a 7% fall seen in CAMHS referrals during this year. We hope to maintain this shift
towards early intervention going forward. 
 Through additional support provided, our community mental wellbeing service average improvement rate
has increased from lows of 48% to consistently being between 80-90%. 
 The average confidence rate of parents in relation to supporting their child’s mental wellbeing who
received 1-1 support within our parent pilot rose from 50% to 88%. 
Community based mental
wellbeing support is
strengthened 
“I didn’t want change, I was
quite happy the way my life
was, I never went anywhere
without my mum except
school, I’m proud of myself
for all the changes I’ve made,
I'm happier now and my
mum trusts me too” Young
person 13 yrs 
A social-prescribing based pilot was undertaken to understand why young people were engaging less in
community provision which was impacting the outcome of the work of our mental health support services 
Young people were supported to identify and address barriers to accessing provision available. 
The insights gained were used to work with community providers to increase inclusion for young people struggling
with their mental wellbeing. 
A social prescribing model was developed outlining the level of support young people needed to use this approach
successfully 
A Participatory Budgeting (PB) opportunity was developed by the young people who had taken part in the project
based on their shared experiences to design and run a funding process which they themed around inclusivity   
 26 referrals were received for young people 12 years and over who had been receiving mental wellbeing-
based support. 
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23 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress 
“Having a fit life card has
opened up my daughter’s
world, she loves going to the
gym, becoming more
confident with every visit” –
Parent 
Insert small pic of poster
here
 17 young people went on to achieve their community-based goals, examples included joining gym classes,
joining a local youth club, getting a part time job and joining school-based clubs.
  3 young people who were not attending school returned to school 
 all participants showed an increase in school attendance.
 the social prescribing model developed will now be evaluated alongside our adult models to identify how
to develop a social prescribing approach in Moray fit for all 
“I wanted friends, I struggle cos I don’t understand people, they say one thing and it means something completely
diƯerent. It’s much better at school I can say hi to or smile to people as we pass each other going to our classes
and have someone to hang out with who thinks like me” Young Person 14 yrs feedback on what they gained from
the pilot 
£10K of our Children & Young People’s Community Mental Wellbeing Funding was used to run the process across
two areas. 
A total of 23 applications were received with 494 votes cast by young people across the 2 school ASG areas with 8
projects successful. 
The successful projects ranged from providing lunch time sports activities, equipment for scout groups, increase
access to outdoor learning opportunities, supporting military children, funding to support a diversity & inclusion
group to gain the LGBT Educational Charter and support to enable a new role-playing games club developed by
parents for neurodiverse children to aƯord premises during a pilot phase. 
Example of young person’s feedback 
“Designing everything took time, it was good to hear what others on the panel had to say about everything, and we
could agree on most things. I liked how everyone’s voices were heard; everyone got our activity and idea on our
poster.”  Young Person 
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24 
To be safe means growing up in an environment where a child or young person feels secure, nurtured, listened to and
enabled to develop to their full potential 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress
Workers are supported to
identify and understand
risk 
(This work is linked to the People priority within our CSP)   
A new Multi-agency Learning Development Strategy and training program has been developed, informed by a
training needs assessment completed by 145 staƯ members. New roles have been created of a Partnership
Learning and Development Co-ordinator and a Trauma Informed Development oƯicer who is already in post.                        
http://www.moray.gov.uk/downloads/file153710.pdf 
During the reporting period: 
 85 multiagency staƯ completed Child Protection Basic Awareness training 
 34 staƯ completed Understanding Neglect training. 
 staƯ attended a series of briefings to share the new Child Protection National Guidance, and all training
materials have been updated to reflect the guidance
 Participation and trauma informed practice themes have been incorporated into our training and
development.
 A review and refresh have taken place of multi-agency chronologies and child protection procedures
across the partnership within the last year 
404 frontline staƯ completed the Care Inspectorate survey in August 2023 as part of our inspection.
 90% agreed that the learning and training they participated in has increased their confidence and skills
when working with children and young people at risk of harm 
  97% reported they were confident to recognise and report signs of child abuse, neglect and exploitation. 
StaƯ who have undertaken recent training reported:
  96% Knew the standards of practice expected of them 
  89% agreeing that they had the guidance and supervision in place to meet those expectations. 
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25 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress 
Moray also launched its Moray Protects website, which provides a public platform for engagement and awareness
raising initiatives, alongside information and guidance for practitioners on public protection.
Children and Families are
empowered to participate
in Child Protection
Processes 
“I felt listened to because
some of the outcomes I
asked for were upheld and
(the professional named
here) listened to me and took
my thoughts into account”
(young person”, 12 years
old). 
A solution orientated approach to Child Protection Planning Meetings has been implemented with evidence of the
approach evident in 100% of the meeting that were examined in recent quality assurance reviews. Parents
attended child protection meeting in 95% of cases. 107 staƯ having attended solution orientated training in the
last year. 
Feedback since these changes were introduced include that professionals and families feel that risks are fully
explored but in a more positive way with a clearer focus applied. 
98 parents completing the care inspectorate survey confirmed that children, young people, parents and carers felt
their views were considered during decision making. 
We are working to ensure children understand the child protection processes by:  
  introducing a children’s section with child friendly advice on the processes on the recently launched
Moray Protects website. 
 testing how child friendly our complaints process through a new child feedback form introduced
Our focus going forward is:
 the continued roll out of solution-oriented core group meetings 
 continued use of the complaints child feedback form to identify areas of learning 
 to quality assure the changes made to the child protection processes to see how well the child voice is
being heard
 develop a young person support and protection procedure outlining the approach practitioners should
follow when working alongside individuals aged 16-18 (or to 26 if care experienced).
Children and young people
develop healthy
relationships with peers,
Moray’s Child Protection Committee and NSPCC Scotland worked together to develop the ‘Let’s Chat Online
Safety’ campaign beginning in 2023. The aim of the campaign has been to raise awareness of online harm and
oƯer solutions and guidance to tackle risks early. 
The campaign to date has included: 
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26 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress
online and in the
community.
Children and young people
develop healthy
relationships with peers,
online and in the
community (cont.) 
“Good focus on solutions
and what we can start doing
to help kids today” 
“Interesting, informative and
fun” 
 18 parent sessions attended by 256 parent/carers, 
 4506 online safety leaflets being distributed
 359 families engaged at a range of community events 
  Workshops delivered in schools to 2389 young people 
The focus of content was designed in response to parents and frontline staƯ requests, covering topics including,
gaming, grooming, mental health and wellbeing, online bullying, friendship, pornography, parental controls,
persuasive design, sharing nudes and social media. 
All the FAQs responses across all the topics have been shared on the Moray Protects website.   
The Safer Schools Scotland app has also been re-launched locally to promote access to up-to-date advice and
jointly promoted with the campaign. 
Children and young people
are safer because risks
have been identified early
and responded to
eƯectively. Those who
come into conflict with the
law are supported with
compassion and care and
children are supported
through recover and do not
experience further trauma. 
Moray continues to invest in the assessment tools used and the development of our child protection processes. 
 138 staƯ received Graded Care Profile 2 training 
 154 staƯ have received Safe and Together training via the violence against women and social work
partnership. Safe and Together language related changes are now being evidenced in report and file audits.  
We continue to regularly quality assure the components of our process, our recent inspection highlighting the
quality of our IRDs and SCIMs processes as a strength. 
92% of Joint Interviews are carried out using the SCIM method far exceeding our initial target of 60%.
Moray has increased the availability of intensive family support interventions to support where risk is identified
that may impact the stability of the family including when children in conflict with the law. Family functioning
therapy and family group decision making form the approaches being used.
Moray’s Protection from Serious Harm Protocol was developed within this reporting period with a view to
managing the risk of harm posed to a young person and/or to other people 
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27 
Children with disability and neurodiversity and their families will receive the support they need to enable the children
to reach their potential 
Family: Supporting children and families who experience challenges due to disability and neurodiversity 
Our focus for improvement Our actions and progress
Children and young
people’s education and
care needs are met,
regardless of need. 
A large-scale Additional Support Needs (ASN) Education Review is underway looking at alternative curriculums,
resource allocation, policy guidance and review, training and development and the ASN provision arrangements
across Moray.  This work incorporates reviewing options to extend nursery provision for children with complex
needs. The process involves significant staƯ and parent consultation, and staƯ change management processes. 
The progress to date has been:  
 A new procurement framework designed to make it easier for voluntary and third sector organisations to
support the delivery of alternative education curriculums
 Moderation completed across all schools in Moray to understand need and a new formula agreed to
allocate resources
 StaƯ change management and new provision planning underway 
 New induction training programme planned for School Pupil Support Assistants to better meet the needs
of children with ASN 
Work outlined in the strengthening family priority regarding nursery transition is also contributing to meeting early
children with more complex ASN related needs.  
Work looking at the use of part-time timetables in education has begun with new procedures introduced prior to a
part time timetable being introduced and tracking their use has been improved. Next year we will be investigating
how this approach is working for children with neurodiversity-based needs.
Parents and young people
with neurodiversity
challenges can access
early help and support 
Parents and young people
with neurodiversity
Access to peer support 
Several projects have developed in this area, 
 parents and carers have developed a social media community group which has 848 members
 ICON (Informing & Connecting Our Neurodivergent families in Moray) is a group for both parents and
professionals meeting to share experiences, services or skills and access to advice 
 The locality networks are exploring the option of developing a physical drop-in hub for parents regarding
any support need this will be developed in partnership with numerous services. 
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28 
Family: Supporting children and families who experience challenges due to disability and neurodiversity 
Our focus for improvement Our actions and progress
challenges can access
early help and support
(cont.) 
Access to support 
Funding has been secured from the Scottish Government Accelerator Fund to run a pilot over the next year
exploring the eƯectiveness of the current financial system of support for families with disabled children. We will be
designing and testing improvements to these systems to maximise the income of those families. 
A social work led disability pod for children with complex needs was established in response to consultation with
parents and workers which evidenced a need to feel support was more connected. Work is ongoing to outline a
clear pathway of support from universal services through to social work.  A total of 89 children/young people were
open to the pod at the end of March 2024, including 27 care experienced/looked after young people. 
The pod is enabling workers to share skills as well as knowledge of scarce resources and ensuring greater equity
and consistency so that children and young people can receive the appropriate resources and services 
Access to sport 
Active Schools and the Sports Development Team are leading on developing ASN and disability sport friendly
provision across Moray. 
When comparing the same term in 2022/23 to 2023/2024 they’re has been:
  70% increase in disabled access 
  26% increase of children with ASN accessing the Active Schools sport-based sessions. 
 The team have introduced ASN specific extra-curricular clubs in two schools this year. 
A targeted ASN cycling programme was developed with funding acquired from Scottish Cycling,
  providing 32 sessions across 8 schools with 104 young people taking part.
  65 disabled adults included. 
New ASN friendly sessions have been introduced at the Moray Leisure Centre and within libraries both during term
and holiday times for activities like ice skating, swimming and learning based activities. 
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29 
Family: Supporting children and families who experience challenges due to disability and neurodiversity 
Our focus for improvement Our actions and progress
A Disability Sport Hub is being developed with the purpose of supporting sports clubs across Moray to respond
and meet the needs of young people with disabilities and ASN. The Hub aims to develop a community of shared
practice, support, training and education and in-turn improve access to the clubs through inclusion of self-
directed support opportunities. Key partners from the start of this proposal have included Scottish Disability Sport
and the Moray ASN Parent Action Group. 
Families can access a
neurodiversity diagnosis in
a timely way 
Progress on the development of the Grampian neurodevelopmental pathway stalled in 2022/2023.
Moray decided to reinstate the ADAPT process previously used for diagnosing autism spectrum disorder while
awaiting progress of the pathway. 
A Fast-track option has been developed and prioritisation agreed for those due to leave school. Processes have
been developed in consultation with the Moray ASN Parent Action Group. 
32 diagnoses have been made, of which 21 were fast tracked. 
This is a temporary reinstatement of ADAPT as the pathway work is now underway. 
Children with additional
support needs experience
a smooth transition to
adult services.
3 areas of work are developing: 
 A multidisciplinary transition group focused on young people who will require a high care package when
they transition to adult services. This groups work connects to that of the disability pod that has been
developing
 A pan-Grampian transition group has been formed to look at pathways from a health perspective, the focus
is specifically on children with complex needs or multiple diagnoses. The aim is to develop transition
frameworks in relation to young people’s health needs as they become adults.
 A local Task and Finish group has been established to explore the various transitions young people are
experiencing and outlined within our children services plan. The group are focusing on identifying where
young people’s needs were not as complex and may not have met thresholds for adult services however
within a short period have seen their needs increase when children-based services and approaches are no
longer available.
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30 
We want to make sure families can access the help they need, where and when they need it. 
Family: Strengthening family support  
Our focus for improvement Our actions and progress
Children and their family’s
needs are addressed early
through implementation of
effective child’s planning
processes 
We are enhancing the Child Planning Process in Moray to improve families’ access to support. We are doing this
by: 
 updating the Child Plan documentation and guidance for practitioners with test pilot areas planned 
 increased the availability of solution orientated meeting training with 107 practitioners trained over the
last year
 developing a toolkit of resources for hearing and gathering the voices of children and young people that
will accompany the guidance when fully introduced 
 a GIRFEC website including a central repository drawn from the ALISS platform has been financed, the
aim is to have one place that will support both the named person and families directly to understand
processes they may be experiencing e.g. child planning and the support available to them  
 Wellbeing Coordinators role development has included coaching and supporting the Named Person
and Team Around the Child, including attending 228 child planning meetings (including 52 review
meetings) this year. 
 going forward we will redesign the role of both the Multi-Agency Support Hub and Multi-Agency
Performance Hub to lead on developing a self-evaluation calendar for child planning to ensure the
process is meeting the needs of families. 
There is a clear pathway of
non-stigmatised support
available to parents
throughout Moray and
parents are supported to
be the best parents they
can. 
Work is ongoing to develop the local family support pathway.   
We have continued to deepen our understanding of families’ needs, enhancing current support and developing
new intensive family support provision. Work undertaken includes: 
 completing families journey mapping work in partnership with Children 1st and Quarriers Arrows (Drugs
and Alcohol support service) alongside considering the recommendations of the research of  Children
1st Moray (part funded locally) which focused on supporting birth parents who no longer have care of
their children  Our Lives, Oor Ane Summary Report 
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31 
Family: Strengthening family support  
Our focus for improvement Our actions and progress
There is a clear pathway of
non-stigmatised support
available to parents
throughout Moray and
parents are supported to
be the best parents they
can (cont.) 
Feedback from parents on
what they like about PEEP:  
“My children have become a
lot more confident” 
“Learnt something new
about your child
development at every
session and the time with
other mums” 
“Catching up with other
mums and socialising my
wee one” 
 utilising CORRA funding to contract Aberlour Trust to complete an assessment of Moray’s current
family support provision. Through engagement that included 24 families and 80+ professionals’
recommendations were formed. Key themes are to improve the accessibility of support available and
the co-ordination of support when families need assistance from multiple agencies. 
 key learning is being taken forward in the continue development of the wellbeing coordinator’s role,
(part of our locality planning model) 
The following new intensive support provision and enhancements of current provision on the pathway have taken
place: 
Developing prevention/early intervention family support for early years families 
PEEP is a family learning programme designed to help parents understand their child’s development and how as a
parent then can create everyday opportunities to support their development.  We are developing a universal PEEP
pathway for families with children 0-5 years.  Work to date has included: 
 increasing PEEP activity by growing the number of groups running from 6 to 12 over the year  
 introduced ante-natal PEEP groups in Moray through partnership working between health and early
years 
 introduced targeted individual family PEEP sessions delivered by our Scottish Government funded
Equality & Excellent Leads within our Early Years Intervention Team 
 our partnership model has developed to include 8 member organisations
 we have been confirmed as 1 of 10 local authorities taking part in the Scottish Government Whole
Family Wellbeing Funding (WFWF) family Learning Together programme with PEEPLE (training planned
for next year) 
AB56 (a targeted family support service for families with at least one child under 5 years) has continued to develop
using both parenting and cognitive behaviour therapy-based approaches to support the wider wellbeing of
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32 
Family: Strengthening family support  
Our focus for improvement Our actions and progress
There is a clear pathway of
non-stigmatised support
available to parents
throughout Moray and
parents are supported to
be the best parents they
can (cont.) 
“ Emma has changed my life,
from a parent struggling to
cope with his behaviour that
happened nearly daily to
maybe one, twice a week!”
Parent 
Parent feedback to Locality
Networks reference
increases activities in area: 
'Great to see organised
acƟviƟes to for me and me 2-
year-old as travelling to access
these is not an opƟon for me. 
'Regular weekly opportunity to
get out with my child and
meet other parents in Buckie is
great.
families.  They continue to work with 30 families at a time, with 50 families supported over the last year. (Funded
through Moray Council Early Years team) 
Increasing early intervention support available and at the right time by: 
Wellbeing Co-ordinators (key roles central to the development of our family support pathway) 
have worked alongside social work and the named person to develop family support packages through the child
planning process. The co-ordinators are identifying families where we feel an enhanced support provision could
prevent social work-based intervention. 
Family/community hubs have been developing within schools in 4 school areas (utilising both PEF/SEF funding). 
Using a hub and spoke model they are developing to reflect the uniqueness of the locality and the families within
those areas. The next step is to introduce a further 3 community hubs and extend the support available through
the 4 hubs, utilising components of our Whole Family Wellbeing Fund 
An example of a hub is outlined within the poverty priority 
Our children & families locality networks have continued to develop, highlights this year include: 
 the introduction of paid 3rd sector chairs, 
 engagement shaped around the priority areas of our CSP, collating the lived experiences of families
and front-line professionals to further inform how the plan is delivered and consider the impact of work
as its undertaken. This ensures all the children’s workforce, but especially the 3rd sector,  is central to
the progress of the CSP 
 Attendance is continuing to increase, bringing in a more diverse range of services/organisations
ensuring eƯective communication and reach 
 supported the develop of solutions to emerging community-based issues, for example the rise of anti-
social behaviour by both bringing together evidence of the issue and supporting partnership working.
An example in practice was facilitating a multi-agency response in one locality led to a temporary youth
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33 
Family: Strengthening family support  
Our focus for improvement Our actions and progress
There is a clear pathway of
non-stigmatised support
available to parents
throughout Moray and
parents are supported to
be the best parents they
can (cont.) 
“Having the family meeting
was really helpful.  It gave
other people in the family an
opportunity to talk about
their concerns.”  Family Aug
2023 
“It has been good to hear the
kids views and to be able to
talk to them about what they
had said” Parent October
2023 
“I feel like finally our family is
on the path to a place we
want to be” July 2023 
space being developed and 55 young people were engaged with, forming part of the actions that lead
to a decrease in anti-social behaviour in that specific area
 Bringing in £1,8000 of funding to support the continuation of early years provisions like Active Start
 Gathering Feedback from parents attending the activities to share to wider forums 
Locality Networks remain key to ensuring we are identifying emerging issues, often prior to data and wider
intelligence being available so we can response swiftly through early intervention and prevention to limit them
escalating.  We also have key areas of focus outlined in the CSP for the networks to explore partnership-based
solutions to address at the 
earlier stages, examples being addressing anxiety while it is low and looking for gaps or locality specific issues
requiring family support. 
Developed intensive family support oƯers through: 
the commissioning of two intensive family support services and trial extension of a drugs & alcoholic based family
recovery 
 Families Together provided by Children 1st includes whole family support and a financial wellbeing
provision, in operation since May 2023 they have worked with 44 families. Families have gained by a
total of £103K through debt management, income maximisation and help with energy bills. 72% of the
families receiving family support reported feeling safer, with 75% reported improved wellbeing. 
 Family Functioning Therapy provided by Action for Children, is support for families with children over
11 years where a risk has been identified to the stability of family life. The aim is to prevent care
placements, improve school attendance, reduce oƯending and improve family dynamics by working
with families in their home. 
14 families have been working with the service since its launch, with reports available outlining how
the families are doing better on a range of factors covering family dynamics, level of family conflict and
parenting capacity. 
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34 
Family: Strengthening family support  
Our focus for improvement Our actions and progress
There is a clear pathway of
non-stigmatised support
available to parents
throughout Moray and
parents are supported to
be the best parents they
can (cont.) 
  Arrows Drug & Alcohol Service Children & Families Recovery Team An intensive whole family
approach was trialled during this year using Whole Family Wellbeing Funding to work with families with
a member receiving support for drugs & alcohol use. Support was provided to other adults impacted,
to children & young people through intensive family support, 1-1 work and group work. Holiday based
activities were also provided to the families. 86 families were supported over the year and 60 new
referrals were received 
Additionally, we have looked to introduce resource to develop practice across our children’s workforce, 
developing three additional roles, 
  a trauma informed practice workforce development role (filled at the end of this period)
 a multi-agency learning & development co-ordinator to ensure a workforce wide approach is taken to
training (recruited post this reporting period) 
 Family Wellbeing Manager role is to manage and continue to develop the family support pathway and
to address any barriers to access to services in communities (still to be recruited) 
Children’s transition into
Nursery is consistently
good 
I personally feel it has had a
significant impact; it gives us
a much greater insight into
the family’s background.”  A
Moray Nursery Manager 
Work was needed to improve the planning for and meeting of children’s needs when transitioning to nurseries,
especially when there was early evidence of developmental delays, possible neurodiversity or those with
disability. 
A protocol for information sharing between Health Visitors and Early Years settings has been developed and
tested in one associated school group (ASG) area. A second test of change is planned at the next nursery entry
point.
“We have a child whose parents had behavioural concerns and had approached the HV…….. once he started with
us we began to pick up on areas, where he required further support, largely emotional regulation. The information
sharing has supported us to implement support strategies including Zones of Regulation and Emotion
Coaching…….. The child has responded positively in nursery, knowing that ELC and Family are sharing information
and working together.”  A Moray Nursery Manager 
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35 
Case Study from the Arrows Family Recovery Team  
When R initially began attending the parent support group facilitated by Arrows children and family’s team, she admitted that she was only
attending because she had to, to get social work off her back. However, she remained coming to the group and through this R has developed
more confidence in her parenting skills and has a greater awareness of the affect her own and her partners substance use had on her ability to
parent her children. She is developing strategies to help her children deal with their emotions and she is more interested the work I do 1-1 with
her children to explore their emotions following a traumatic period. Through the group, R has also offered peer support to other s and built new
connections and friendships with people who have had similar experiences as her. It is noticeable at child planning meetings now that R is
confident in her ability to advocate her children’s needs and opinions, and she has more awareness of her children’s developmental successes
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36 
As Corporate Parents we are committed to working together in partnership to ensure our children and young people
with experience of care receive the right support to reach their full potential and can be all they want to be
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
The gap in educational
outcomes of looked after
and care experienced
young people is reduced. 
Scottish Attainment Challenge Funding has been used to recruit a Virtual School Head Teacher to drive forward
improvements. Moray’s Virtual School Head Teacher took up the post in August 2023.  Key improvements include
the:
 development of a robust data set to identify and track all care experienced children and young people 
 corporate Parenting Leads identified in all Moray schools
 development of a self-evaluation toolkit for Corporate Parenting Leads to quality assure all aspects of
education for care experienced children and young people.  This includes attendance, attainment,
exclusions and child planning processes
 development of a trauma informed support plan for children and young people
 introduction of Education Scotland Promise Award. 
Our local data continues to evidence gaps between care experienced children and young people and their non-
care experienced peers. The data shows that we are not yet closing the attainment gap. More focused work and
commitment is needed to ensure we get it right for our care experienced children & young people. 
Looked after and care
experienced young people
enter and sustain
education, training, or
employment after leaving
school.
The Moray Pathways (local employment partnership) received 45 referrals for care experienced young people to
support employability and positive post school destinations to ensure our care experienced young people have the
same lifelong opportunities as their non cared for peers. 
Over the last year our Mentoring Young Talent Programme re-launched across schools supported by our Virtual
Head Teacher to target care experience young people who would benefit from the programme.  
Outcomes include: 
• 100% of the school leavers involved with the programme have moved into a positive destination.
• a total of 16 school leavers are still maintaining a supportive relationship with their mentor.
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37 
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
• in total 28 care experienced young people who have participated in the mentoring programme voiced
that this support has improved their wellbeing and helped them gain valuable skills needed to for their
future. 
• data evidences an increase in attendance for care experienced young people matched with a mentor 
Examples of young people’s feedback on receiving mentoring: 
“She has been great; she listens and gives me the best advice & she also enjoys baking. She has helped me
through college during the lows. She helped me job search for a little Saturday job and I now work in a kitchen
which has been really great for my confidence and giving me experience in catering”. (Young Person)  
“He has made me feel more confident & independent & I realise that I can achieve my goals. He supports me and
is helping me put a business plan together, he believes in me.” (Young Person) 
The health needs of looked
after children and young
people are met. 
Every child and young person who becomes looked after receives an Initial Health Assessment. 
An audit of those Initial Health Assessments which have not been completed within national agreed timescales
has led to the following improvements being introduced:
 School Nurse teams introduced a single point of contact for all Initial Health Assessment Referrals.  
 Strengths and DiƯiculties assessment tool training has been delivered to all staƯ.
 annual Information sessions in relation to Health Assessments for Looked After Children has been
delivered to teams. 
This has resulted in an increase in the number of children receiving their Health Assessment within 4 weeks from
47% to 56% and within 8 weeks from 75% to 88%.
Looked after and care
experienced young people,
and their parents/carer feel
their voice has been heard
through the provision of
independent advocacy. 
Care experienced young people were involved in the commissioning of a new single service advocacy provider in
Moray for children and families. As part of the commissioning process young people from Moray Champions
Board: 
 evaluated the applications and provided feedback
 were involved in shaping the service design, method of delivery and created a logo for the service   
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38 
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress 
 participated in the recruitment process of Children’s Rights Workers. 
Moray Children’s Rights Service launched in October 2023.  Since launch 62 Care Experienced Young People and
14 members of their family have been referred to the service.
Looked after and care
experienced young people,
and their parents/carer feel
their voice has been heard
through the provision of
independent advocacy
(cont.) 
The Better Meetings Practitioners Guides have been implemented across Social Work as a tool to support children
and young people to fully participate in their meetings and hearings, the guides have now formed part of the Social
Work Induction for all new social workers. 
“The Better Meetings Guides supports the meeting to remain child centred and allows the child to voice who they
want at their meeting, it’s a great tool”. (Social Worker) 
“Great reminder that you don’t need to be formal”. (Panel Member) 
“My meeting was easier because there wasn’t so many issues to talk about and they were talking to me more and I
spoke more than I usually do”. (Young Person) 
The number and range of
placements available
meets the needs of
children and young people
in need of care
The carers recruitment campaign has been active over the last year. We have worked with current foster carers to
co-design an online social media campaign and ran targeted information sessions focused on the positive
experiences of fostering.
  During the last year we have increased the number of fostering households from 34 to 37 (8.87%)
households.  
 The carer recruitment campaign for foster carers and supported lodgings has continued to broaden
placement options and reduced the need for agency/out of area placements. 
 In Kinship Care the number of kinship households has increased from 28 to 30 (7%)
 In supported lodgings the number of households has increased from 4 to 7 
 In continuing care, the number of placements has increased from 7 to 9 a rise of (28%) providing young
people with stability and continuity as they transitioned into adulthood. 
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39 
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
Transitions feel and are
experienced as integrated,
with maintaining
relationships being
paramount. 
We successfully gained funding from the Corra Foundation following engagement work with young people to
explore how we can better support them to sustain relationships with the people who are important to them. 
  Our care experienced young people identified this as their top priority area for improvement.
  They shaped the funding bid and will lead this improvement project going into 2024-2025, being fully
involved in the development of a local Maintaining Relationships policy. 
Our Through Care and After Care team have recently introduced a new pathway planning tool, ‘My Future, My Plan,’
which looks holistically at young people’s needs throughout their journey and into adulthood. 
Young people have shaped the development of a new ‘Care Leavers Housing Protocol’ and the introduction of 2
new (CEYP) Housing Support OƯicers to help young people with the transition from care and be a single point of
contact for young people living in their own tenancy.   
Action For Children have introduced the role of ‘Transition Worker’ to support care experienced children and young
people and those on the edge of care overcome barriers and experience successful transitions. 
During the last year 21 young people have been supported.  
 9 young people living in a residential children’s house have been supported with their transition both into
and from care.  
 12 young people have been supported in the community. Support includes transitioning from school into
training and employment and transitioning into their own tenancy. 
Siblings are supported to
maintain positive
relationships with one
another. 
The rolling out and embedding of the Together or Apart Assessment for siblings within Social Work has led to
improved practice and recording. 
Keeping brother and sister groups together safely is a priority and recent reporting has evidenced that in foster
care placements 9 out of 10 (90%) brother and sister groups are kept together, which is an improvement from the
previous year of (68%). 
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40 
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
We have seen a rise in the number of care experienced children and young people accessing independent
advocacy in relation to their sibling rights, this evidence children becoming increasingly aware of their rights to
sibling relationships.   
Children and young people
seeking asylum are fully
integrated into school and
community life. 
Moray is part of The National Transfer Scheme and during the last year has supported 15 unaccompanied asylum-
seeking young people who have arrived in Moray without their parents/carers. 
All children and young people who have come to stay in Moray are living in dual occupancy accommodation or
supported lodgings and where appropriate are accessing education. 
We have developed new processes to ensure all children and young people arriving in Moray have timely access
to Health and Wellbeing support and transition into Education and training.
Looked after and care
experienced young people
are not overrepresented in
the criminal justice system
We have continued to embed a whole systems approach to reduce the number of care experienced young people
entering the criminal justice system.  Over the last year we have:
 continued to deliver Scottish Fire and Rescue Youth Scheme for young people in Moray,
 Police Scotland Youth Volunteers Programme - targeting care experienced young people.
 our Youth Justice Team have delivered a range of early and preventative approaches, interventions and
used an open-door relational approach for young people at risk of re-oƯending.
 Police Scotland Harm and Reduction OƯicer continues to provide a single point of contact for our local
children’s houses including bespoke development sessions with foster and kinship carers.  
 currently (8%) of open cases within justice social work and youth justice care experienced young people,
this is a slight decrease from (10.4%) the previous year. 
As we continue to uphold children’s rights and strive towards a reduction in the use of restraint and seclusion we
have continued to roll out and embed trauma informed practice alongside robust monitoring on its use.  Over the
last year our local children’s home has seen a 100% reduction in the use of restraint.  Next steps include the roll
out of a new Safer Working Policy across the Health and Social Care Partnership.  
Our improvement activity is
shaped by the voice of our
Moray Champions Board continues to thrive and during the last year has been the driving force behind events
which have enabled young people to connect with their peers, develop new and valuable skills, and be involved in
the co-production and decision making of services. Key achievements include:
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41 
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
looked after and care
experienced young people.   Care Leavers Event supported by 15 Corporate Parents from across the partnership. 
 Care Day Celebrations hosted by 10 care experienced young people and attended by 50 Corporate
Parents. 
 Participation in Moray Council Recruitment Process.
 8 young people hosted a Summer BBQ which provided peer support opportunities for young care
experienced children.
 Co-produced a new Care Leavers Housing Protocol and introduction of two Housing Needs Support
OƯicers as single points of contact for care experienced young people. 
 3 young people created and launched a video addressing stigma in Education.
 8 young people supported the joint inspection of children’s services by developing a welcome video for
inspections and hosting an engagement event with young inspectors from the Care Inspectorate.
 Moray Champions Board took a lead role in the commissioning including service design and delivery of the
new advocacy provider for Moray. 
 5 young people worked with Morays Promise Team to co-produce and submit a successful funding bid to
Corra, to develop a local maintaining relationships project. 
We have developed a network of 45 Promise Keepers from across the partnership, including Health, Education,
Social Work, Police and 3rd sector organisations. The Promise Keeper’s role is to support and report on Promise
improvement activity within their department or organisation and coordinate the involvement of children and
families in improvements to service design and delivery.  The Promise Keepers network has supported a wide
range of improvement projects including: 
 Looked after children and young people involved in the service delivery plan for our local Children’s home.
 Recruitment of staƯ.
 Development of tools to gather the voice of care experienced young people.
 The use of stigmatising language across the care system. 
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42 
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
 The creation of a Promise wall in our short breaks service to strengthen our communication with children
and young people who are non-verbal 
We have strengthened the voice of care experienced children and young people within our Corporate Parenting
Strategic Group with the development of our Corporate Parenting and Promise Communication Plan and
participation model.   
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43 
Our workforce includes all volunteers, carers and employees who have a role in improving the wellbeing of children,
young people and their families 
People: Supporting Our Workforce 
Our focus for improvement Our actions and progress
Integrated working practice
is enhanced through joint
development opportunities
that supports our shared
vision, core principles and
values.
A multi-agency learning and development strategy has been produced along with a training needs analysis
undertaken with staƯ from across the workforce. 
A Learning & Development Coordinator job description was finalised, and the role has been recruited with a start
date beyond this reporting period. 
Staff facilitate and enable
the relationships, networks
and connections that
support our children, young
people and families
A Trauma Informed Development Officer role has been developed and recruited, starting in the next reporting
year. All our multi-agency training has been evaluated to ensure it is strength based and relational
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44 
We will strive to ensure that our governance, culture, systems and processed empower our paid and voluntary
workforce and local communities to deliver the improvements children and young people have told us matter most
to them  
ScaƯolding: Working in Partnership  
Our focus for improvement Our actions and progress 
As a partnership, we are
aware of the changing
needs of children, young
people and their families. 
This year we have produced our adult Joint Strategic Needs Assessment (JSNA) and began the process of updating
the children’s JSNA. We have identified a resource to do this and have published the 2023 version alongside our
CSP 2023-2026 plan. We have a wider insight into the needs of our families and have used learning reviews to
sharpen that understanding where we have identified a need for deeper insight.  
Examples of our responses to changes identified have included the introduction of Sudden Infant death
awareness and safe sleep training across our workforce and we are currently joint working to develop an all-age
Suicide Prevention Action Plan which includes new work to develop suicide safe school communities. 
We have established the strategic structure and governance to oversee the delivery of the various priorities within
our Children Services Plan. There is work underway in most areas to develop datasets that will sit under our JSNA
and ensure we are able to demonstrate the outcomes and diƯerences being made.   
As part of keeping the voice of children and young people at the centre of our approach and ensuring we are
continuing our understanding of the impact of change on Moray’s children we have committed to repeat the
Children’s Health & Wellbeing Survey every 2 years. This will also provide a valuable insight into if the work we are
progressing is making the intended diƯerence to the experiences of our children and families   
As a partnership, we
maximise all opportunities
to lever in additional
funding and work together
to ensure it supports the
delivery of our shared
priorities.
The partnership is making progress leveraging in additional funding to deliver our shared priorities. Examples
during this year include: 
 A successful bid to the Child Poverty Accelerator fund (£43,000) to explore the eƯectiveness of the
current system of support for those aƯected by financial hardship, and maximise the number of families
in receipt of Income Maximisation support
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45 
ScaƯolding: Working in Partnership  
Our focus for improvement Our actions and progress 
 Successful Corra Foundation bid (£150K) to explore better support to care experienced young people to
sustain the relationships that are important to them. This includes the development of a local
Maintaining Relationships Policy. 
 Our 3rd sector partners have been securing funding to increase the capacity of children’s mental health
services in response to demand through the Willamson Grant Foundation and in peri-natal mental health
through Inspiring Scotland funding 
 The locality networks have worked with smaller providers to secure £2300 of funding focused on
community based early years activities to address locality-based gaps in provision outlined by parents in
that area  
 The YPZONE is a young people’s drugs & alcohol service within Moray, this is currently in its 3rd year of
funding, this has been developed through our locality networks and is funded though match funding from
a range of local sectors e.g. Education, Health, ADP, Social Work and matched by Corra. 
A review of all Scottish Government funding streams issues to single agencies and partnerships groups has been
completed. We are committed to align our spending to the CSP priorities. Moray is successful at acquiring funding
in but continues to experience recruitment issues in securing suitably skilled staff and to have the capacity to
coordinate and report on these additional sources efficiently.    
The risk of silo working
across children and adult
services minimised. 
We have in place a clear governance structure devolved from the Community Planning Partnership to produce and
deliver the CSP with the GIRFEC Leadership Group in place. The group is made up of senior decision makers from
both the public and 3rd sector. Members of the strategic groups are from across our partnership, and we have
clear terms of reference for each strategic group which are aligned to the various priorities.   
The GIRFEC Leadership Group has scheduled regular developments session to focus on the progress of the
delivery of the Children Services Plan and there are quarterly Chairs Partnership meetings to ensure connection
and to minimise silo working.  Improvement OƯicers resourced from across the Children Services Partnership
work across the priorities to reduce silo working and support the pace of progress.  
We more consistently and
eƯectively measure impact
of the actions we are taking
Within our CSP we have considered how we will know if we have made a diƯerence by delivering the outcomes.
Work is ongoing to establish datasets across the priorities to ensure we can evidence that diƯerence and establish
performance measures.  
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46 
ScaƯolding: Working in Partnership  
Our focus for improvement Our actions and progress
to improve outcomes for
children, young people and
families. 
We have a series of surveys and engagement work outlined in the plan to progress in year 2 and 3 to see if children
and families feel we are having an impact in specific areas.  Following our successful CSP launch we have
committed to providing a public progress engagement event each year with both the workforce and families invited
together to share their views. The next one is planned for September 2024.  
The co-ordination of
continuous improvement
activity improves
Due to staƯ capacity and absences, we have only managed to complete a high-level performance framework in
this first year, although we have identified a performance and self-evaluation framework to develop and embed. 
As outlined above in this first year we have: 
 established a new governance structure with strategic groups focused on each of the priority area
 developed progress reporting processes in consultation with the chairs of the strategic groups 
 established Partnership Chairs Meeting to ensure the intersectionality across our thematic priorities is well
evidenced and work is co-ordinated. 
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47 
Measuring Progress 
The progress made this year has been the following:
 Agreed that the Children and families Joint Strategic Needs Assessment (JSNA) will be updated annually, secured a resource with this work
ongoing 
 The adult JSNA has been completed. There is now a holistic picture available of needs within Moray. This will help the identification of key
areas where joint working between adult & children services will have the most impact   
 Identified a performance management and self-evaluation framework we plan to embed across the partnership   
 Our new governance structure is established with the diƯerent strategic groups developing priority-based datasets. These strands of work
will come together to form a robust process for the collection and analysis of useful data and provide a set of data that will help inform the
JSNA going forward 
 a source of data has been identified for all the wellbeing indicators which includes a commitment to run the Health & Wellbeing survey
across Moray schools every 2 years. The survey is scheduled to run again in the autumn/winter term this year. We aim to increase the
percentage of young people completing the surveys, especially within our senior phase school population.
 Identified specific measures that demonstrate the 8 SHANARRI wellbeing indicators we will track. See
http://www.moray.gov.uk/downloads/file150784.pdf
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Appendix I 
Moray’s Whole Family Wellbeing Fund Update 
Question 1.
Activity Title and
description                    
Question 2: During this year, how has this activity contributed (or expected to contribute) toward
one or more short term, intermediate or long term WFWF logic model outcome(s) identified in
your WFWF initial plan.
Question 3. Estimate of
percentage of WFWF
funding spent on this
activity to date and
estimate of percentage
of this activity out of total
WFWF budget
Activities
Undertaken 
Activity 1: build on
the successes of
the locality
planning model as
highlighted
through the
external
evaluation of the
pilot model 
Extension of the wellbeing co-ordinator’s post and further develop remit
Roles have been extended for 2 years and the work  has been developed to include more
coaching and supporting of the named person and the Team Around the Child (TAC). This
includes focusing on hearing and understanding children and family’s needs and voice and co-
ordinating support packages and managing access to the early year’s based whole family support
provision. Working with the social work access team to identify families not needing statutory
intervention to coordinate support plans to meet their needs. 
These specific roles are: 
 Contributing to removing barriers to existing support, 
 Improving access to specific parts of our developing system which is resulting in
increasing the number of families receiving support. 
 The role is focused on ensuring the right support is identified and accessed. 
 A total of 228 child planning meetings were attended in this reporting year compared to
40 in the previous year (470% increase) and there was a 4% increase in referrals
received from social work 
Costs: £115,780 Year
23/24 (22% of annual
funding)
Activity 2: build on
the successes of
the locality
planning model as
highlighted
Investment in 3rd sector to lead the locality networks. The networks are made-up of
community organisations and frontline practitioners who have a remit to improve outcomes
for children and families within the individual communities which make up Moray.  
Costs: £13,265 Yr 23/24,
(2.4% of funding,
expected to rise to 8.8%
of next year’s funding)  
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49 
through the
external
evaluation of the
pilot model
The work of the locality networks is outlined in the strengthening families update.  This has been
positively impacted by the availability of 3rd sector chairs now that paid contracts have been
established. The paid roles have been confirmed for a further year. There has been an increase in
third sector and community group membership of the networks. Next steps of the networks are to
focus on finding partnership-based solutions to low level needs identified within the CSP or to
any emerging need coming through. 
Outcomes: 3rd sector partners are leading the networks, having a key role in the development of
support at early stages. The increase in membership of the locality networks evidence more
collaborative working developing
Activity 3: Build
capacity in the
system to design
and deliver
holistic family
support
Recruit a senior manager to coordinate system design/re-design and implementation 
We have continued to experience challenges in capacity to move this forward, with some of our
mitigating actions also impacted by staƯ absence. 
Work was outsourced to Aberlour Trust to continue progress looking at current provision and
systems in place and to development the intensive support elements of our pathway. (Combined
CORRA funding, community MHWB funding to complete this).  
We are still to recruit to this role which will be part of considering the sustainability of our
progress going forward and post the funding period. 
Outcomes: Built on earlier family engagement to understand need by the provider engaging with
24 families and 88 professionals working with families. This builds on the work by Arrows and
Children 1st described in the strengthening family’s priority update. 
This work has been led by a 3rd sector organisation ensuring they have taken a lead role in the
development of holistic family support. 
Our strengthening family strategic group is in place and has overseen the work to date in this
area. 
Delays in recruitment
to role, mitigated by
funding the 3rd sector by
CORRA funding to
undertake work 
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50 
Activity 4: build
capacity in the
system to design
and deliver
holistic family
support
Recruit a learning and development coordinator 
A coordinator has been recruited and is due to start post in the next reporting period. 
A Multi- agency Learning and Development Strategy including a training programme has been
developed to support the coordination of training. The multi-agency learning and development
group is established. 
Financial costs of this
role will be within 24/25
years onwards (10.9%)  
Activity 5:
development of
intensive family
support provision 
Investment in design and delivery of intensive holistic family support testing with families
aƯected by substance use 
Quarriers Arrows drugs and alcohol service have piloted a whole family support service as part of
their recovery service. Highlights of the services are outlined in the family priority update.
Evaluation continues of the test of an intensive support oƯer for families aƯected by substance
abuse provided by through an adult focused service.   
Outcomes: we should establish through evaluation of impact how we can combine adult /child
focus services together, in turn informing both adult and children service delivery going forward. 
This represents 25% of
the WFWF annual
budget. £135K in Yr
2023/24
Activity 6: NEW
development of
prevention/early
intervention
family support
Investment in 3rd sector to expand the provision of PEEP and contribute to development of
universal pathway 
Within the reporting period we have committed to this and began the procurement process.
Since the reporting period we have agreed a contract with Action for Children 
Outcomes: Parent surveys have evidenced how strongly parents value PEEP opportunities.
Through the work we will be increasing access until we reach a universal oƯer for all families with
children up to 5 years delivered within their communities. We have plans to work with the 3rd
sector provider to sustain the provision through accessing other external funding sources going
forward. 
Financial commitment
has been made in this
financial year will costs
accruing from next
financial year. 
Cost n/a in 23/24, 90K
for 24/25, 17%   90K for
25/26, 17% 
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51 
Activity 7: NEW
development of
early intervention
support relating to
family mental
wellbeing
Procurement of provision to support parents to understand and best support their child’s
mental wellbeing including exploring their own mental wellbeing resilience 
Working with one of our MHWB providers we have developed an approach that enables parents
to directly access support and advice on mental wellbeing issues which are impacting their
family. The work includes supporting parents to self-evaluate their own mental wellbeing and
resilience as part of the support provided. 
A pilot of this work was undertaken this year and is outlined in the mental wellbeing priority
section, including a link to the report. In total 235 parents were involved in the pilot. The pilot is
being extended for up to 2 years and will develop to include more rural based families, kinship
parents and fathers in the support and developing links into adult MHWB services so we can
establish an open door approach to accessing support. 
Outcomes: parents are shaping this provision to direct where the focus is and to develop this
new type of support that incorporates the parent and child needs through the parents’
perspective and experience. Next steps include integrating this into the community hubs to
widen access routes. 
Costs n/a for 23/24,
forecast 60K for 24/25
11%, 60K for 25/26 11%
Question 4: 
Overview of
progress to date
Progress remains slower than anticipated due to local capacity issues, recruitment challenges as well as significant
leadership change. 
Recommendations from the external evaluation of the locality planning model have been taken forward.
Tendering process have been planned to invite the 3rd sector to lead on the development and coordination of Moray’s
universal oƯer of PEEP to all families as part of our prevention and early intervention oƯer and a successful pilot looking
MHWB through a holistic family lens has been so successful other areas are approaching our provider to work with them.   
We have a family support pathway emerging from our exploratory work and pilot activity (PEEP test for change work, Drugs
and alcohol-based family support, 3rd sector based system design project completed applying a system design approach)
and have identified our next steps in that redesign. It’s important we take our time and pause where needed to collate our
learning to ensure this remains a joint up partnership-based process. The flexibility in the WFWF funding criteria and
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52 
timelines for spending are supporting this approach.  We are utilising other funding streams alongside the WFWF in a bid to
make changes more sustainable which results in our funding being allocated more progressively. 
Progress of our initial plans are detailed in question one and two above.  The advancement on those activities includes the
development of community hub and spoke models within 3 of our locality areas exploring using schools as the hub and
reaching out into the community and other settings. We are now investing in family link workers to support the model to
continue to develop further.
Question 5. main
successes to
delivery and
factors enabling
nice successes 
Our successes to date have been our partnership commitment and working which includes several of our 3rd sector partners. 
The 3rd sector has been contracted to lead on parts of the designing/redesigning work to date. Th embedding of our revised
governance structure including the multi-agency strengthening family’s strategic work.  We have tried 3 variations on the hub
and spoke model in different localities enabling three sources of intelligence to help shape our redesign further. The
wellbeing coordinators roles continue to develop in response to the redesign and are central to ensuring our developing
pathway feels connected.  
Question 6: main
challenges to
delivery and plans
to mitigate 
Capacity to coordinate and recruit the right staƯ to undertake this work remains a key challenge. 
We have been experiencing and continue to experience: 
 Senior leadership change across our partnership which takes time to embed, being a small local authority we
have fewer leadership positions making this extent of change highly significant 
 A lack of capacity in our current staƯ provision which is being further impacted by staƯ absences in key roles to
lead this work but also in our day-to-day service delivery. Most senior staƯ hold a wide remit which leaves little
capacity to cover absences 
 Our larger 3rd sector providers also experiencing substantial senior management change which impacts there
readiest to undertake new work or approaches which has limited its mitigating impact 
Mitigating factors going forward are that our new leadership team is now fully in place (although temporary) and that
leadership team is committed to our children services plan. 
Our close partnerships with our 3rd sector colleagues mean we should be able to move forward quickly when they have
stabilised 
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Despite the challenges we have managed to progress key projects due to our partnership approach which has provided
further intelligence and insight into need and access to support which we can now integrate into the developing pathway. 
Question 7: how
have the activities
and outcomes in
section 1 have
been informed by
diƯerent
stakeholders 
Our 3rd sector partners have been key to our progress so far support journey mapping and engaging families directly and we
now have 2 further providers now contracted to provide support through our WFWF. The Intensive family support oƯer within
our emerging pathway has significantly grown in the last year, it is not reliant on this funding stream but has been informed by
the work undertaken and through benchmarking models in other areas. 
Any other
comments
The flexibility to carry over funding is crucial in the current environment and enables time to fully utilise service design and
quality improvement methodology to develop theory of changes and apply them. 
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Appendix II Photo Gallery 
Care Day Celebration- raising the flag ceremony  Employability post school summer programme 
Elgin high School- Big Breakfast with STV Children Appeal  Engagement at Children’s Services Plan Launch Event 
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