Democracy Spraffa

Agenda Document Pack - Community Planning Board - 09/11/2022

Moray Council · 9 November 2022
Back to Community Planning Board — 9 November 2022 and its agenda

Text extracted from the council's PDF. Layout and reading order may differ from the original.

Original council PDF · Download plain text

Page 1

Community Planning Board 
Wednesday, 09 November 2022 
NOTICE IS HEREBY GIVEN that a Meeting of the Community Planning Board is
to be held at Council Chambers, Council Office, High Street, Elgin, IV30 1BX on
Wednesday, 09 November 2022 at 14:00. 
BUSINESS 
1. Welcome and Apologies 
2. Minute of the Meeting of the Community Planning Board
of 21 September 2022
5 - 8
3. Community Engagement Strategy
Report by Depute Chief Executive (Education, Communities and
Organisational Development)
9 - 18
4. Poverty Governance Proposal Update
Report by Depute Chief Executive (Education, Communities and
Organisational Development)
19 - 32
5. Moray Economic Strategy 2022
Report by the Moray Economic Partnership
33 - 62
6. Childrens Services Plan Annual Report
Report by Chief Officer, Moray Health and Social Care Partnership
63 -
104
7. LOIP 2022-23 Quarters 1 and 2 Performance Monitoring
Report by Depute Chief Executive (Education, Communities and
Organisational Development)
105 -
112
8. Proposed Schedule of Meetings to November 2023
Report by Depute Chief Executive (Education, Communities and
Organisational Development)
113 -
116
9. AOCB 
Page 1

Page 2

Any person attending the meeting who requires access assistance should
contact customer services on 01343 563217 in advance of the meeting. 
Page 2

Page 3

THE MORAY COUNCIL 
Community Planning Board 
SEDERUNT 
Councillor Kathleen Robertson  (Chair)  
Mr George Burgess  (Member)
Mr Murray Ferguson  (Member)
Mr Grant Moir  (Member)
Mr Anthony Standing  (Member)
Chief Superintendent Kate Stephen  (Member)
Mr Don Vass  (Member)
Mrs Susan Webb  (Member)
Ms Caroline Webster  (Member)
Councillor John Divers  (Member)
Councillor Juli Harris  (Member)
Councillor Graham Leadbitter  (Member)
Councillor Bridget Mustard  (Member)
Mr Roddy Burns  (Member)
Mr Chay Ewing  (Member)
Mr David Reid  (Outside Body Appointee)
Councillor Tracy Colyer  (Outside Body Appointee)
Councillor Amber Dunbar  (Outside Body Appointee)  
Clerk Name: Lindsey Robinson
Clerk Telephone: 07966 120593
Clerk Email: committee.services@moray.gov.uk 
Page 3

Page 4

Page 4

Page 5

MORAY COUNCIL 
Minute of Meeting of the Community Planning Board 
Wednesday, 21 September 2022 
Council Chambers, Council Office, High Street, Elgin, IV30 1BX 
PRESENT 
Mr George Burgess, Mr Roddy Burns, Councillor Tracy Colyer, Councillor John
Divers, Councillor Amber Dunbar, Councillor Juli Harris, Councillor Graham
Leadbitter, Councillor Bridget Mustard, Councillor Kathleen Robertson, Mr Anthony
Standing, Mrs Susan Webb 
APOLOGIES 
Mr Chay Ewing, Mr Murray Ferguson, Mr Grant Moir, Mr David Reid, Chief
Superintendent Kate Stephen, Mr Don Vass, Mrs Anne Lindsay, Ms Caroline
Webster 
IN ATTENDANCE 
Also in attendance at the above meeting were the Depute Chief Executive
(Economy, Environment and Finance), Depute Chief Executive (Education,
Communities and Organisational Development), Head of Governance Strategy and
Performance, Head of Economic Growth and Development, Environmental Health
and Trading Standards Manager, Senior Officer Economic Strategy and
Development, Lindsey Robinson, Committee Services Officer, as Clerk to the
Meeting, all Moray Council. 
Carmen Gillies, Interim Strategic Planning Lead, HSCM attended on behalf of
Simon Boker-Ingram, Chief Officer Health and Social Care, and Willie Burgess
attended on behalf of Chay Ewing, Area Commander Scottish Fire and Rescue
Services. 
1.         Welcome and Apologies 
The Chief Executive welcomed everyone to the meeting and provided an update on
the position of Chair.  He advised that, under reference to paragraph 6 of the Minute
of the Board dated 15 June 2022, where the position of Chair had been agreed to sit
with Moray Council until June 2023 prior to the recent reappraisal of roles with the
Moray Council, he intimated that Councillor Robertson would assume the position of
Chair until the agreed rotation in June 2023.  He apologised for the late notice due
to the events of the previous week. 
Thereafter, Councillor Robertson took the Chair for the remainder of the meeting. 
2.         Minute of Meeting of the Community Planning Board on 15 June 2022 
The minute of the meeting of 15 June 2022 was submitted and approved as an
accurate record of the meeting. 
3.         NHS Grampian Plan for the Future/Delivery Plan 2022/23 Update
Item 2.
Page 5

Page 6

Susan Webb, Director of Public Health, NHS Grampian provide a verbal update on
the NHS Grampian Plan for the Future and on the Delivery Plan 2022/23 and
answered questions from the Board. 
Prior to her update she apologised for not being able to show the presentation
slides but had provided these to Carmen Gilles, Interim Strategic Planning Lead
who would be able to circulate these or her behalf. 
Thereafter she updated the meeting on the plan and answered questions from the
Board. 
Following discussion the Chair thanked her for the update and noted the Clerk
would circulate the presentation slides to the Board Members following the meeting. 
Councillor Harris left during the discussion of this item. 
4.         Economic Recovery Key Performance Indicators 
A report by the Depute Chief Executive (Economy, Environment and Finance)
provided the Board with an annual report of the Key Performance Indicators for the
Economic Recovery Plan for Moray. 
Following consideration, the Board agreed to note: 
i. the impact of the Economic Recovery Plan in supporting the Moray economy as
it continues to recover from the COVID pandemic; and 
ii. the proposed amendments to the Key Performance Indicators, as noted in the
report, which were reviewed by the Moray Economic Partnership on 7
September 2022.  
5.         Moray Pathways Local Employability Partnership Delivery Plan 
A report by the Depute Chief Executive (Economy, Environment and Finance)
provided the Board with the Moray Pathways delivery plan 2022/2025 and the new
governance structure to align funds and integrate local employability services. 
Following consideration, the Board agreed to note the delivery plan and the
governance structure for local employability funds and delivery. 
6.         Revised Community Safety Strategy 
A report by the Depute Chief Executive (Economy, Environment and Finance) asked
the Board to approve the Community Safety Strategy 2022-2026. 
During consideration, it was noted that the document presented appeared not to be
the latest version, and it was agreed that it be delegated to officers to update the
report and recirculate it to members with the Strategy being agreed in principle only
at this stage. 
Following further discussion it was agreed that information in relation to providing
images showing what good looks like in regard to reducing harm to be reviewed and
in relation to reference to injury in the home, if available, information be broken
down by age group be included within the document.
Page 6

Page 7

The Chief Executive suggested that, having agreed in principle, the Board proceed
by exception so if on receiving the revised document there are no concerns it can
pass accordingly, however, if there are any substantial issues, it be delegated to the
Chair to determine what action should be taken.  This was agreed. 
Thereafter, the Board agreed to approve the Community Safety Strategy 2022-2026
in principle, subject to any exceptions being referred to the Chair for determination
on any action required.  
7.         Poverty Governance Proposal 
A report by the Depute Chief Executive (Education, Communities and
Organisational Development) asked the Community Planning Board to consider and
approve the poverty governance structure set out for the Community Planning
Partnership in Appendix 1 of the report as a draft with the wording to be finalised. 
During discussion, Councillor Mustard asked if the cost of living could be
incorporated into this document, particularly in relation to the working poor, those
people just above the benefit line that are now struggling.   
In response the Depute Chief Executive (Education, Communities and
Organisational development) advised that the report also notes that the Partnership
need to update the Strategy and Action Plan that would in effect be delivered
through this governance arrangement and that these are points that can be
incorporated into in that work and taken into account in the actions that are planned
thereafter. 
Councillor Colyer asked if members could be provided with a list of the partners. 
In response, the Depute Chief Executive (Education, Communities and
Organisational Development) confirmed that this would be circulated to members. 
Thereafter, the Board agreed to approve the proposed Poverty Governance
Structure set out for the Community Planning Partnership in Appendix 1 of the
report as a draft with the wording to be finalised  
8.         Draft Apprenticeship Strategy for Moray 
A report by the Depute Chief Executive (Economy, Environment and Finance)
presented the Community Planning Partnership (CPP) with the draft Apprentice
Strategy for Moray.  A coordinated approach to delivering the strategy is required
and the commitment of the CPP is needed to ensure effective delivery. 
During consideration, Councillor Mustard sought clarification on how gender
inequality was being addressed. 
In response, the Senior Officer Economic Strategy and Development advised that
there was an equality of opportunity across all apprenticeships. 
Councillor Divers sought clarification on what was being done for adult apprentices. 
In response, the Senior Officer Economic Strategy and Development advised that
the equality for opportunity would include also adults and that making the national
living wage applicable to apprentices was a priority.
Page 7

Page 8

Thereafter, the Board agreed: 
i. to approve the Apprenticeship Strategy for Moray; and 
ii. to the proposed Action Plan and the target outcomes linked to the Priorities for
Action.  
9.         AOCB 
The Board noted that no further issues were raised. 
Page 8

Page 9

REPORT TO: COMMUNITY PLANNING BOARD 9 NOVEMBER 2022 
SUBJECT:  COMMUNITY ENGAGEMENT STRATEGY 
BY: DEPUTE CHIEF EXECUTIVE (EDUCATION, COMMUNITIES
AND ORGANISATIONAL DEVELOPMENT), MORAY
COUNCIL 
1. REASON FOR REPORT 
1.1. To propose the refreshed Community Engagement Strategy with the Board for
approval. 
2. RECOMMENDATION 
2.1. The Board is requested to 
(i) Note the process carried out to develop the refreshed Community
Engagement Strategy;
(ii) Approve the refreshed Community Engagement Strategy
(Appendix A); and
(iii) Note further work will be undertaken to identify a suitable online
space to support community engagement in Moray. 
3. BACKGROUND 
3.1.  The current Community Planning Partnership (CPP) Community Engagement
Strategy was agreed in December 2017 with a planned review date of
December 2020. The Community Engagement Group (CEG) tasked a
working group in May 2021 to engage with key stakeholders to refresh the
Strategy. 
3.2.  The CEG initiated the work around the refresh with the dual purpose of
refreshing the strategy and using it to relaunch and refocus the role and
purpose of the group itself. The initial outcomes identified in the process were
to: 
Item 3.
Page 9

Page 10

• Develop a shared understanding of the approach in Moray across CPP
partners.
• Improve the quality of community engagement.
• Work with third sector, community members and other partners to co-
design our vision.
• Capture this in a refreshed CPP Engagement Strategy and Action Plan
which will sit with the Community Engagement Group. 
3.3 A facilitated discussion around Community Engagement took place with
Community Planning Officers Group (CPOG)  members on 3rd September
2021, with participants identifying the many positive impacts of improved
community engagement in Moray. There was consensus that there is a solid
platform to build on and that engagement is now the norm across the
partnership.   
3.4 This was followed up in November 2021 by a session for third sector and
community groups facilitated by tsiMoray with support from the Moray Council
Community Support Unit. The aim of this session was to explore what good
community engagement looked like from a community perspective, and this
was facilitated via inputs from three community bodies and workshop
discussions captured on a Jamboard.   
3.5 An invitation was extended to participants to become involved in a writing
group to refresh the plan. Nobody came forward through this route but
tsiMoray were confident that the third sector views had been well captured in
the discussions and gave some clear pointers to be included in the refreshed
strategy.  
3.6 The draft was developed to take account of the feedback from the CEG,
CPOG and the third sector sessions and the draft was shared with the
Community Engagement Group on 23rd August 2022. They were happy with
the draft which was updated as per their suggestions to provide clarification of
the role of the CEG as a Partnership Group and a more explicit reference to
the intention to engage and reach a more diverse cross section of the
population through our engagement activity. 
3.7 The synergy between the refreshed Community Engagement Strategy and the
remit of the CEG is reflected in the Governance element of the strategy. The
strategy notes that… 
‘A fit for purpose Community Engagement online space will be created by
partners and will become a one stop shop for information relating to
community consultation and engagement in Moray. This space will be a
repository of information which will be accessible to partners and the wider
public’. 
3.8 The need to improve public accessibility and transparency is integral to the
new strategy and CPOG are currently exploring options to develop a Moray
Community Engagement portal which can act as an interactive space for all
current consultations and engagements as well as being a repository for
closed consultations. Such a portal would demonstrate the CPP commitment
to enhancing our digital Community Engagement allowing more citizens to get
Page 10

Page 11

involved in engagement activity and to make the results and sharing of
engagement feedback more easily accessible. 
3.9 A future report will be brought back to the CPP with recommendations on how
best to proceed with and fund an online space which will allow all partners to
access and input information: where each partner could have a discrete
landing page; where there is functionality for interactive engagement through
running surveys; focus groups; spaces for people to input ideas and
comments; access to mapping tools etc. 
3.10 The CEG will host an event to launch the new CPP Strategy with a variety of
workshops to share good practice. Stakeholders will be given the opportunity
to comment on the strategy at this event and any suggestions/ amendments
will be brought back to the Board for consideration. 
4. SUMMARY OF IMPLICATIONS 
4.1. The current Community Engagement Strategy was due to be updated in
December 2020 therefore its refresh is overdue. 
4.2. The provision of a combined partner online portal is integral to the refreshed
strategy. Further research will be done on the options for this and a paper with
costings will be brought back to the CPP for further consideration. 
5. CONCLUSION 
5.1. The Board are requested to make any changes to and endorse the
refreshed Community Engagement Strategy
5.2. The Board are asked to agree further research into the options for a one
stop Moray engagement portal to be financed collectively by the CPP. 
Author of Report:  Kevin McDermott - Communites (CLD) Service Manager
Background Papers: Refreshed Community Engagement Strategy 
Ref:     SPMAN-957343068-2321 / SPMAN-957343068-2314 
Page 11

Page 12

Page 12

Page 13

Moray Community Planning Partnership
Community Engagement Strategy
1. PURPOSE
Community Planning is a process outlined in the Local Government Scotland Act 2003 which places a
duty on local authorities to work with other public services to jointly co-ordinate and plan together
with communities to deliver services which address inequality. 
The Moray Community Planning Partnership (CPP) is the name given to the body in Moray which
leads this with representatives from Highlands and Islands Enterprise •Highland and Islands
Transport Partnership ( HITRANS) • Moray College UHI • NHS Grampian • Police Scotland • Scottish
Fire and Rescue Service • Skills Development Scotland • tsiMORAY. The Moray Council (lead) 
These bodies are known as the ‘partners’ and this strategy reaffirms their commitment to work
together to support the development of strong and resilient communities in Moray which are able to
influence decision making and take shared action to progress priorities.   
2. Community Engagement  
Community Engagement at its most basic is about involving people in decision making and trying to
ensure that community perspectives shape and influence the way services are delivered.
Consultation is therefore a part of community engagement but not an end in itself. 
The National Standards for Community Engagement describe it as a “purposeful process which
develops a working relationship between communities, community organisations and public and
private bodies to help them to identify and act on community needs and ambitions. It involves
respectful dialogue between everyone involved, aimed at improving understanding between them
and taking joint action to achieve positive change." 
Engagement is a long term process of building positive relationships with communities and
organisations based on a shared understanding of local needs and priorities. When people feel they
have more say and influence over things that are important to them then they also become better
connected to others in their community and are more likely to become involved in civic and
community groups. Collectively this increased connectedness builds what is known as ‘social capital’
– the networks and relationships that sustain and grow community. 
In workshops with third sector and community partners the importance
of relationship building was identified as being key – in line with the
principles which underpin the National Standards for Community
Engagement.  When this works well there is a synergy where partners
and communities ‘join together where forces overlap’.1 
The key strategic driver for the CPP is the Local Outcome Improvement Plan known as the LOIP. The
focus of the LOIP is to address inequalities, and this strategy supports that as it seeks to widen
community involvement in decision making to ensure that a wider representation of community
voices contribute to identifying and meeting local needs. The Community Empowerment Act is a key
piece of legislation which states that partners will work together to ‘contribute appropriate
resources to improve the priority outcomes’ in the LOIP.                                                           
1 Feedback from stakeholder consultation jamboard discussion
Item 3.
Page 13

Page 14

The Public Sector Equality Duty also requires public bodies to have due regard to the need to
eliminate discrimination, advance equality of opportunity and foster good relations between
different people when carrying out their activities. 
This strategy therefore recognises the importance of effective community engagement for the design
and delivery of the LOIP as well as its wider significance in enhancing democracy and ensuring that
citizen voice is actively sought and supported across the CPP. 
3. Our Theory of Change
Community Engagement is now a norm in public sector service delivery and should underpin our
work in communities of place and with communities of interest. We believe that good community
engagement leads to better outcomes for our communities because solutions are based on a shared
understanding and have been influenced by the people who are experiencing the issues. 
We believe that community engagement provides a means to ensure that public services are
planned, developed and delivered in response to community needs and aspirations. 
We know that community engagement can result in communities participating or taking a lead role
in identifying and meeting their own needs and aspirations – and that often all our third sector and
community partners want us to be is enablers in helping them develop local solutions. We also
recognise that communities often initiate change themselves when they feel that there are gaps in
public service delivery or in relation to specific local needs. 
We believe that engagement is built on trust and is an ongoing process in which the various
strengths and assets in communities and across public and private sector agencies are used
effectively to deal with the issues communities face. We will not always get it right, but the intent
and objective is to build positive relationships between communities and public sector bodies which
build trust and make joint action possible. 
We recognise the need to build a better infrastructure to co-ordinate and shape ongoing
engagement with communities and will develop an action plan alongside this strategy. 
Who is engaging? 
In terms of the LOIP priorities, there is a further challenge
around how effectively we engage and who we engage with. 
The LOIP has a focus on geographic communities where people
have been most affected by structural inequalities  ( New Elgin
and Buckie ) – and the challenge in this and all our engagement
is to continue to find ways to increase participation and
involvement and better represent the diversity of our local
communities. People will engage when they are confident that
the process leads to change in response to community needs. 
One third sector partner identified the challenge as ‘…how to
meaningfully draw on community experience in Community
Planning – how do we make it relevant and worth investing
your time in?’ 
There is an intersection between    
community engagement and
inequality.
Inequalities in health, wealth,
income, education and so on, can be
arguably seen as stemming from
inequalities in power and influence.
Therefore, community engagement
processes can simply reproduce
existing inequalities, unless they are
designed and facilitated to distribute
influence by ensuring diversity and
inclusion.
What Works Scotland 
Page 14

Page 15

4. AIMS
The specific aims for the Community Engagement strategy are to: 
 Develop and support capacity in our communities to influence decisions making and
participation in the design and delivery of services.
 Recognise the importance and value of community led responses - and the enabling role
partners have when invited to provide support 
 Involve those in our community who experience poorest outcomes or who may find it
difficult to get involved; 
 Drive the development and implementation of community engagement and participation; 
 Promote the improvement and co-ordination of community engagement; 
 Build a more detailed knowledge and understanding of experiences of living in Moray. 
 Act as a framework to evaluate the impact of community engagement in Moray and to
continually adapt and refine our processes to both enhance the quality of partner
engagement and to ensure that communities have appropriate support when they want it  to
develop their own solutions 
5. OBJECTIVES
We hope that by pursuing the aims above, we will achieve these outcomes: 
Increased Participation and Community Involvement.
 More people in our communities are motivated to join in through excellent, well supported
engagement activity; 
 More of the people who experience the poorest outcomes take part or join the conversation; 
Improved co-delivery of services.
 More of our activities, services and plans are influenced by the communities they serve; 
 Our communities’ ability to address their own needs and aspirations is improved and enabled
by support from partners. 
Enhanced Partnership Working
 We are more successful in developing a shared understanding between providers and
communities that helps us to design the future together; 
 The impact of community engagement is increased as a result of partners’ co-ordinated
approach. 
6. IMPLEMENTATION 
The LOIP is a ten year plan which seeks to address structural inequalities in Moray communities. It
uses statistical data and other qualitative information to inform work in specific localities and also
anticipates that partners take this into account when ‘developing their corporate plans, strategies
and policies whether on an individual partner or partnership basis’. 2 
CPP partners have a particular focus on Buckie and New Elgin as the LOIP priority settlements and
have followed a process built on…                                                           
2 From LOIP 2 – Our Area
Page 15

Page 16

i. Diagnosis – exploring needs based on statistical data and community perspectives
ii. Community Strengths (Asset Based Approach) – working with communities to identify what is
working well, what we can do more of and where there are gaps/opportunities to develop new
solutions.
iii.  Develop Local Action Plans - Communities have reviewed their initial three year plan to inform the
development and delivery of their next Plan – to run concurrently with this strategy. 
iv.The delivery element is the ongoing engagement with the community stakeholders to deliver on
their stated priorities and the continued identification of new and emerging community needs
and priorities. 
These stages in locality based community engagement are transferrable and can inform all aspects of
the work of partners. 
7. GOVERNANCE
There is a need to refresh the Governance structure around community engagement to maximise the
opportunities for community involvement in community planning and to make it easier for
communities to make sense of the different planning processes within and across the CPP. 
The Community Engagement Group (CEG) is a Partnership group of the Moray Community Planning
partnership and has an overarching role in relation to the Empowering and Connecting Communities
strand of the LOIP as well as a wider focus on promoting good community engagement in Moray. 
The CEG will be chaired by a delegate from the community/third sector and facilitated with support
from the CPP and will be a space where
 The needs and aspirations of communities of interest and place are represented 
 Partners share and learn from good practice locally and elsewhere and foster a culture of
continuous improvement to improve the quality of community engagement in Moray. 
 Partners will be updated on progress with the LOIP work in Buckie and New Elgin, and
respond to requests for support to progress work with those communities. Where
appropriate the CEG will communicate the community perspective to key partners including
the Community Planning Board. 
 Partners will also discuss wider community engagement processes in Moray with a view to
identifying opportunities for collaboration. 
 Whilst there will be a core membership of the CEG attendance will be fluid to ensure that
the most appropriate community delegates are able to contribute to discussions and actions
as appropriate. 
 A fit for purpose Community Engagement online space will be created by partners and will
become a one stop shop for information relating to community consultation and
engagement in Moray. This space will be a repository of information which will be accessible
to partners and the wider public. 
Page 16

Page 17

8. HOW WILL WE KNOW IF THINGS ARE WORKING?
We will review the outcome of our engagement and take account of feedback on an ongoing basis
to ensure we develop and enhance future community engagement activity based on experience. 
We will know we have been successful if: 
 There is an increase in the number and diversity of people in our communities participating
in engagement activities. 
 Partners can evidence more involvement and engagement from people who experience the
poorest outcomes or who may find it difficult to get involved 
 The design or delivery of more of our activities, services and plans change as a result of
engagement with the communities they serve 
 There is evidence that more communities instigate action to identify and address their own
needs and aspirations. 
 More people in our communities can explain the challenges, issues and options for
providers and communities to work on together 
 Moray reports an increase in the percentage of residents who respond positively to the
statement “I can influence decisions affecting my local area” in the Scottish Household
Survey 
DATE OF AGREEMENT ( 
First year monitoring (1 year from agreement) 
Planned Review Date (3 years from agreement)
Page 17

Page 18

Page 18

Page 19

REPORT TO: COMMUNITY PLANNING BOARD 9 NOVEMBER 2022 
SUBJECT: POVERTY GOVERNANCE PROPOSAL (UPDATE)  
BY: DEPUTE CHIEF EXECUTIVE (EDUCATION COMMUNITIES
AND ORGANISATIONAL DEVELOPMENT) 
1. REASON FOR REPORT 
1.1. To ask the Community Planning Board to consider and approve the
updated poverty governance structure set out for the Community
Planning Partnership in Appendix 1. 
2. RECOMMENDATION 
2.1 It is recommended that the Board: 
i)  consider and approve the updated Poverty Governance
Structure set out for the Community Planning Partnership in
Appendix 1; and 
ii) remit the Community Planning Officer Group, in consultation
with the Fairer Moray Forum, to review and update the focus
and membership of the Fairer Moray Forum in line with the
revised governance structure. 
3. BACKGROUND 
3.1 Following agreement of a draft Poverty Governance structure by the
Community Planning Board on 21 September 2022, this report
proposed an updated structure that has captured the feedback from the
Board and been further considered by the Community Planning Officer
Group on 19 October. 
Item 4.
Page 19

Page 20

3.2 As part of the further consideration of the governance arrangements,
the role and membership of the Fairer Moray Forum (FMF) was raised.
The Forum originated as a group outside the community planning
partnership formal governance.  Although its membership drew strongly
upon the CPP partners, there is also wider representation from local
politicians (MSP and councillors) and organisations involved in the
poverty agenda but that are not formally within the CPP structure or
legislative definition of partners.  The Forum took on responsibility for
the preparation of the CPP poverty strategy which included the
statutory duties upon the NHS and Council to have in place a child
poverty action plan.  Therefore, its role became directly linked to
community planning and the statutory responsibilities of partners in
relation to poverty.  There has been considerable effective and positive
work led by the FMF and it is important that this is not lost moving
forward.  In essence, the FMF has been providing a dual role as a
quasi poverty commission and a strategic group within the CPP
arrangements.  Consideration is required of how this can be clarified
moving forward.  There is a question as to whether there should be one
or more groups with distinct roles and membership or given the
potential cross over and demand on limited resources, whether a single
body with refreshed membership can fulfil the combined requirements. 
Therefore, there is an outstanding action to be taken forward to review
the membership and focus of the Fairer Moray Forum within the terms
of the revised structure.  This is reflected in the recommendations
above.   
3.3 For ease of reference, the background information set out in the report
to the Board on 21 September is included below. 
3.4 The Community Empowerment Act 2015 places specific duties on
Community Planning Partnerships to produce a Local Outcomes
Improvement Plan (LOIP) with a particular a focus on actions aligned to
addressing the poorest outcomes and to prepare locality plans.  The
Partnership has an overarching priority of Raising Aspirations, which
seeks to create an enabling environment where our residents can
achieve expanded choices, improved livelihoods and wellbeing. 
3.2 The Child Poverty (Scotland) Act 2017 places a duty on local
authorities and health boards to produce an annual Local Child Poverty
Action report and national guidance suggests that this is developed
collaboratively with local partners. 
3.3 On 13 September 2018, the Community Planning Board reviewed and
agreed revised local governance arrangements for community planning
in order to provide greater clarity and ensure a more focussed agenda
as a result of the new requirements for a LOIP.  The Board agreed that
in relation to Poverty responsibility would sit with the Community
Planning Officer Group and that the Fairer Moray Forum would fulfil the
role of working group in relation to the resulting agenda. 
Page 20

Page 21

3.4 Following this, a poverty strategy was developed and agreed by the
Board on 18 April 2018 which set out the agreed strategic approach to
prevent, mitigate and undo poverty and meet the statutory duties set
out in the Child Poverty (Scotland) Act 2017 through the LOIP. 
3.5 During the peak response of the Covid-19 pandemic and on an
ongoing basis, work of the Fairer Moray Forum focussed on the
immediate response required of community planning agencies and
wider partners in order to address the impacts on Moray’s
communities.  Taking account of the statutory duties in respect of child
poverty formal planning and reporting has been focussed on that
poverty element since the pandemic began. 
3.6 As a result, there is a requirement to refocus governance arrangements
to ensure that the actions to address poverty can be taken forward and
effectively co-ordinated across the priorities of the partnership as
expressed in the LOIP.   
3.7 The proposed Poverty Governance (Appendix 1) has been produced
with the aim of improving partnership working on poverty policy and
action and will be supported with improved communications, monitoring
and reporting across groups to provide greater assurance on delivery. 
Arrangements need to be developed to ensure this if the governance is
agreed.  Although the impact of the Covid-19 pandemic has been to
alter the activities, membership and structures of groups this presents
an opportunity for refreshed partnership commitment and refocus of
resources to develop a new Poverty Strategy and ensure there are
links and co-ordination across actions for delivery. 
3.8 The revision and refresh of the Poverty Strategy will also enable any
adjustment and reset required as a result of the new issues and
experiences resulting from the national escalating cost of living.  A
workshop has been held to capture the range of activity across the
current partnership groups and actions plans.  Further work is planned
to develop a refreshed strategy which it is hoped can be brought
forward in early 2023.  However, as there is no partnership resource for
this, the strategy work is principally undertaken by council officers
alongside existing remits which means it is challenging for this to be
accommodated and assurance to be provided on delivery. 
4. SUMMARY OF IMPLICATIONS 
4.1. The groups within the proposed Poverty Governance structure are
drawn from suitable existing bodies/groups with clarity added to ensure
they fulfil the role required.  Where there is no current group, or it does
not cover the full range of the suggested remit, further discussions will
take place with lead officers to ensure that suitable arrangements are
made that meet the requirement and can be managed within current
resources.  
Page 21

Page 22

4.2. The Child Poverty (Scotland) Act 2017 places statutory responsibilities
upon Moray Council and the NHS to reduce child poverty.  Child
poverty is inextricably linked to the wider poverty agenda and has many
interdependent factors, however it should be noted that Poverty work
outwith the scope of those legal responsibilities will most likely carry
addition resource requirements. 
5. CONCLUSION 
5.1. The proposed structure improvements detailed at Appendix 1 seek to
learn and develop from experience to date and establish a system
capable of responding to the emerging agenda around poverty so that
the Partnership is ready to address the priorities that are likely to
feature in the refreshed poverty strategy that is in early development. 
The structure aims to provide improved co-ordination across the
extensive poverty agenda, to ensure issues are identified and
escalated where necessary and to inform and shape the ongoing
strategic response to this area of escalating need. 
Author of Report:  Denise Whitworth 
Background Papers: CPOG 20220831 / CPB 20220921
Ref:  SPMAN-957343068-2316 / SPMAN-957343068-
2323 
Page 22

Page 23

Appendix 1 
MORAY POVERTY 2022-2025: 
Proposed Governance Structure for
Delivery 
Item 4.
Page 23

Page 24

Draft v.0.10 – CPB 1 
Contents
Background ............................................................................................................................................. 2
Existing Poverty Strategy and Associated Action Plans .......................................................................... 2
Structured and measurable progress on delivery of action plans including child poverty .................... 3
Statutory Requirements – Child poverty ................................................................................................ 8
Glossary ................................................................................................................................................... 9 
Page 24

Page 25

Draft v.0.10 – CPB 2
Background
The following Poverty Governance structure (Figure 1.) sets out arrangements that aim to improve
communications, monitoring, reporting, delivery and governance across the groups involved in the
poverty agenda.  It is recognised that due to the passage of time and the impact of the global Covid-
19 pandemic (Covid) that activities, membership and structures have altered since the original
remits were established.  There is now an opportunity for refreshed Partnership commitment and
resource focus as the Community Planning Partnership develops its next Poverty Strategy and Action
Plan for delivery.
Moray like the rest of the Country must deal with post Covid recovery and a cost of living crisis. 
People are in need now and predictions suggest that the situation will worsen.  While it has always
been the aim to plan and act strategically to reduce future poverty, circumstances now require a
rapid response to the situation on the ground and the Partnership will seek to co-ordinate resources
accordingly. 
Existing Poverty Strategy and Associated Action Plans
The current Moray Community Planning Partnership (MCPP) “Child Poverty Action Plan” was
approved by The Moray Community Planning Board (MCPB) at their meeting of 10 February 2021. 
At this meeting, it was also agreed that in relation to the LOIP Delivery Framework that the Board:-
“Note that work is underway to clarify and develop working arrangements and governance for
poverty the outcome of which will be reported to a future meeting of the Board.” 
The current Children’s Services Plan (CSP) contains one (of 4 priorities) priority around mitigating the
impact of Poverty and in future, it is anticipated that the Child Poverty Action Plan will be
incorporated into the CSP.  Although the Child Poverty Plan is not restricted to children and involves
families, consideration is required of the need for a refreshed Moray Poverty Strategy, including
people in Moray experiencing poverty who are not within the scope of the Child Poverty Action
Plan).  This revised governance model will assist Community Planning Partnership in defining the
scope of new work and ensuring it can be delivered.
Addressing poverty within Moray will be informed by evolving factors and reflected in the Local
Outcome Improvement Plan (LOIP) Poverty Topic within ‘Raising Aspirations’ priority.  To aid this,
improved statistical data and intelligence gathering will be used along with feedback from agencies,
communities and those with lived experience of poverty.  
Page 25

Page 26

Draft v.0.10 – CPB 3
Structured and measurable progress on delivery of action plans
including child poverty
The proposed structure improvements detailed below are derived from Programme and Project
methodologies which seek to ensure progress happens and that this progress is visible and
measurable.  The aim is to improve communications and provide a delivery focus.  The intelligence
gathered from themed project activity within the working groups, including feedback from
communities and agencies will inform the strategic approach taken and help identify and remedy
any gaps.  Similarly, barriers to project progress can be escalated to senior partners and dealt with
effectively. 
The action and working groups should operate as flexibly as possible in both membership and
meeting frequency, being led by the project work required and co-ordinated and managed by the
identified lead person for each group.  To ensure progress, it may be necessary for these
working/action groups to meet frequently, however, to ensure a focus on action, business may also
take place via telephone calls or emails.  These groups will be action /project delivery focussed, with
strategic guidance coming from the Fairer Moray Forum (FMF).  Working/action groups will report
progress on planned actions to the FMF at least quarterly.  Where possible suitable existing
bodies/groups will fulfil the role of these working groups. 
• The FMF ‘will represent the strategic level of governance and direction, by supporting
action/working groups with guidance and knowledge across a wide range of poverty
relevant specialisms. Group membership should be reasonably flexible but given the
statutory responsibilities relating to the Poverty (Scotland) Act 2017, there will be
representation from both Moray Council and the NHS.   
Reports provided by the Action/Working groups will come forward to the FMF making clear
where progress is on target and where remedial action may be required. Information will be
considered related strategic poverty priorities where appropriate.  These reports will allow
FMF to measure strategic progress and be effective in dealing with any issues or new
information requiring escalation. 
• The FMF would provide in addition to the development of the Poverty Strategy and Action
Plan, all strategic guidance and oversight of delivery, informed by the intelligence and
project reporting coming from the action/working groups.  The Membership of FMF is
crucial and must comprise senior members of partnership agencies with the required
authority to resolve escalated issues and remove wherever possible blockages to progress in
reducing Poverty in Moray.
The FMF would meet roughly quarterly and by responsible for providing progress updates to
the Moray Community Planning Board/Officers Group and have ownership of the Poverty
Strategy and Action Plan. 
Page 26

Page 27

Draft v.0.10 – CPB 4
Figure 1.  
Fairer Moray Forum
Raising Aspirations
Poverty Oversight
GIRFEC Leadership Group
(Child Poverty Group)
Moray Economic Partnership
MCPP Board
CPOG
Education Group 
(Currently Cost of School
Day)
FM Action Group 
(Money & Benefit)
Employability Group
Housing Lead Officer 
Economic Development Lead
Officer
Interest Group(s) e.g. Elderly
OWNERSHIP
STRATEGIC DECISIONS &
OVERSIGHT
INTELLIGENCE GATHERING
AND PRACTICAL PROJECT
DEVELOPMENT &
MONITORING
FOCUSED GATHERING OF
RELEVANT INTELLIGENCE
AND DELIVERY OF
PROJECT ACTIONS
Page 27

Page 28

Draft v.0.10 – CPB 5
Table 1. Poverty Groups
GROUP REMIT/PURPOSE/MEMBERSHIP 
(more details on following pages)
EXPECTED ACTIVITY OUTPUTS
MORAY COMMUNITY
PLANNING BOARD
(MCPP Board) 
Statutory Body representing all partner
agencies across Moray. ‘Owners’ of the
Poverty Strategy and associated Action
Plan.
Provide Senior Authority, guidance and
direction via Moray Community Planning
Officers Group (MCPOG)
• Guidance, approval and ongoing
commitment at the highest
Community planning Level 
MORAY COMMUNITY
PLANNING OFFICERS
GROUP (MCPOG)
Focussed group of partner lead officers,
tasked with agreeing high level actions to
create/initiate relevant work streams and
remove organisational blockages.
To provide updates to MCPP Board and to
receive progress updates / issue escalations
from FMF
• Final reporting sign off and
resolution of escalated issues to
remove any barriers to progress
including resources.
• Contribution towards statutory
annual reporting requirements
of Moray Council and NHS
FAIRER MORAY
FORUM (FMF) 
A strategic delivery group within
statutory community planning
partnership structures, including the
strategic elements of MC and NHS Child
Poverty statutory duties (GIRFEC Group). 
Planning for the future and advising on
developing the agenda to respond to
emerging issues, make progress and
remove barriers.
It should also be where partners agree to
share, allocate resources, expertise and
data intelligence. 
To review existing
activities/programmes/projects, local
intelligence, consultation and engagement
feedback, identify strategic gaps, review
poverty data and measure attributable
impact and receive relevant reports from
partner agencies to ensure a comprehensive
approach to tackling poverty across Moray. 
Develop plans and strategies to address the
agreed priorities relating to poverty. Provide
advice and recommendations to MCPOG
and MCPB on areas for development where
greatest impact on inequalities can be
effected.
• Quarterly Meetings
• Project delegation to  relevant
action/working group
• Receive escalations and
progress reports from  relevant
action/working group 
• Sharing of information (incl.
meeting dates, minutes and
agendas) with relevant
action/working group. 
Page 28

Page 29

Draft v.0.10 – CPB 6
GROUP REMIT/PURPOSE/MEMBERSHIP 
(more details on following pages)
EXPECTED ACTIVITY OUTPUTS
Fairer Moray Forum
Action Group
(FMFAG)
Bringing action focus to strategic work of
FMF focused mainly on financial security
but with wider aspects as appropriate,
taking account of feedback from
agencies. This level is ‘management and
delivery’ of operational matters to give
effect to the strategies and plans and
deliver day to day service developments.
Also to work jointly across partners and
co-ordinate efforts for best results and
efficient use of resource.  
To investigate and deliver relevant current
poverty project outcomes related mainly to
financial security.  To take practical actions
and escalate recommendations or issues to
the strategic FMF body based upon findings.
• Monthly Meetings
• Issue/recommendation
escalation to FMF 
• Provide intelligence and
programme/project reports to
FMF 
• Pilot projects based upon
current issues and
opportunities. 
EMPLOYABILITY
WORKING GROUP 
Delivery of Employability focussed actions
and projects Including:
• Raising Income from Employment
o Overcoming barriers such as
affordable Childcare
o Access to Training and
Development for excluded
groups and individuals
o Access to further Education
for excluded groups and
individuals
o Fair working conditions 
To provide organised and time bound
delivery of specific projects and actions
within a specialist field of expertise and
knowledge.
• Project deliverables
• Specific Anti-Poverty Actions
• Poverty Intelligence and
measurable impact feedback
Page 29

Page 30

Draft v.0.10 – CPB 7
GROUP REMIT/PURPOSE/MEMBERSHIP 
(more details on following pages)
EXPECTED ACTIVITY OUTPUTS
HOUSING LEAD 
Housing related input
to be handled and
allocated through the
head of Housing &
Property
Delivery of Multi tenure Housing
focussed themes, actions and projects
Including:
• Fuel poverty (Local Housing
Strategy)
• Access to Affordable Housing 
To provide organised ‘themes’ delivery of
specific projects and actions within a
specialist field of expertise and knowledge.
• Projects
• Actions
• Poverty Intelligence and
measurable impact feedback
EDUCATION
WORKING GROUP
(Cost of School Day
Group as exists
Further consideration
to be given to
oversight and co-
ordination of whole
education agenda)
Delivery of Education focussed themes,
actions and projects Including:
• PEF and SEF
• Cost of School Day
• Access to free Period Products
• Raising attainment and aspiration 
To provide organised delivery of specific
projects and actions within a specialist field
of expertise and knowledge.
• Projects
• Actions
• Poverty Intelligence and
measurable impact feedback
ECONOMIC
DEVELOPMENT Lead
ED related input to be
handled and allocated
through the head of
Econimic Growth &
Development 
Delivery of Economic Development
focussed themes, actions and projects
Including:
• Access to Affordable Credit and
Community Wealth Building
• Connecting economic
opportunity with identified
economic need 
To provide organised delivery of specific
projects and actions within a specialist field
of expertise and knowledge.
• Projects
• Actions
• Poverty Intelligence and
measurable impact feedback 
Page 30

Page 31

Draft v.0.10 – CPB 8
Generally, these roles require further development to ensure that at the various levels there is:
I) Evidence led planning linked to strategic direction
II) Action to deliver plans on a partnership basis
III) Monitoring and checking to ensure progress is made, barriers are removed and good work is built
upon
IV) Responsiveness to emerging issues and that reported issues are endorsed and incorporated (or
not)
V) Horizon scanning and preparing for next steps and prioritising
VI) Expertise to inform partner and partnership decisions 
Statutory Requirements – Child poverty
The Child Poverty (Scotland) Act 2017 places statutory responsibilities upon Moray Council and the
NHS to reduce child poverty.  Child poverty is inextricably linked to the wider poverty agenda and
has many interdependent factors.  Child Poverty is specifically discussed and progressed by the Child
Poverty Group (CPG).  In the revised governance structure at Figure 1. the Strategic oversight role
for child poverty will continue to be carried out by the GIRFEC Leadership Group (GLG).  If 
appropriate these groups could merge in future  to avoid repetition of group membership and allow
for clearer communications across poverty projects and actions, however, the volume of business
also needs to be considered and retaining two groups at present may enable better management of
the overall agenda.  It will be necessary however to ensure that those partners with a legal duty to
reduce child poverty (Moray Council and the NHS) have representation at the FMF and GLG and
working group levels.  It should also be noted that as part of these legal requirements, the Scottish
Government currently require a progress report to be submitted annually.   
Page 31

Page 32

Draft v.0.10 – CPB 9
Glossary 
Acronym Full Name
CPB Community Planning Board
CPOG Community Planning Officers Group
MCPP Moray Community Planning Partnership
FMF Fairer Moray Forum
FMFAG Fairer Moray Forum Action Group
GLG GIRFEC Leadership Group
CPG Child Poverty Group
LOIP Local Outcome Improvement Plan 
Page 32

Page 33

TOWARDS FUTURE PROSPERITY AND INCLUSIVE GROWTH
produced by the Moray Economic Partnership
ECONOMIC STRATEGY 2022
Item 5.
Page 33

Page 34

CONTENTS
1. Foreword  .....................................................................................................1
2. What Has Changed Since the Previous Strategy  ........................................2
3. Moray’s Vital Statistics ..................................................................................6
4. A Changing Economy - Key Opportunities and Key Challenges ..................8
5. Vision ..........................................................................................................17
6. Strategic Outcomes ....................................................................................18
7. Priority Areas for Actions ............................................................................19
8. Outcomes and Measurement .....................................................................22
Appendix: Action Plan Framework..................................................................23
Picture credit: morayspeyside.com
Picture credit: morayspeyside.com
Picture credit: Tim
W
interburn/HIE
1 MORAY ECONOMIC STRATEGY
Page 34

Page 35

1. FOREWARD
Moray Economic Partnership brings
together: The Moray Council, Highlands
and Islands Enterprise (HIE), Moray
Chamber of Commerce, Moray College
UHI (University of the Highlands and
Islands), NHS Grampian, tsiMoray, Visit
Moray Speyside, Federation of Small
Businesses (FSB), Skills Development
Scotland and Robertson Construction.
The Partnership involves members
working together for the benefit of
Moray’s economy and communities. It
both enables and leads on initiatives
that are aligned with the Moray
Economic Strategy.
This strategy reflects members’ strong
belief that collaboration is required to
realise Moray’s potential. Thus, it will
achieve more than the partners could
do acting in isolation. This is evident in
its close partnership working to date.
This 10-year strategy is based around
a vision and a high-level series of
actions. These are required for Moray
to take advantage of the opportunities
that exist and build an increasingly
prosperous and resilient economy
along with communities that are strong,
sustainable, and more equal.
The strategy provides the context,
focus and direction of travel for the
Partnership. It has considered local and
national research, and consultations
with a range of stakeholders. It also
reflects relevant local and national
plans and strategies, notably:
◆ Scottish Government’s
National Strategy for Economic
Transformation.
◆ Scottish Government’s Just
Transition a Fairer, Greener
Scotland.
◆ Moray Growth Deal.
◆ Moray Climate Change Strategy.
◆ Moray Skills Investment Plan.
◆ Moray Social Enterprise Strategy.
◆ Community Wealth Building Route
map for Moray.
◆ Moray Tourism Strategy.
Picture credit: Paul Campbell/HIE
2MORAY ECONOMIC STRATEGY
Page 35

Page 36

2. WHAT HAS CHANGED SINCE 
THE LAST STRATEGY
The last Moray Economic Strategy was compiled in 2018.
There have been several profound and significant changes
since that time. These have had a strong influence on the
development of this new strategy.
COVID PANDEMIC
When this strategy was drawn up the
country was still to fully emerge from
the pandemic. Its ongoing medium
and long-term impacts on society and
the economy were yet to become fully
clear. Monitoring of these impacts will
be important to make fully informed
decisions in the years ahead.
Ways of working changed with, in some
sectors, many employees working
from home. There is currently a move
towards hybrid working - splitting the
working week between home and the
workplace. The final balance between
the two will only emerge over time as
will its possible wider effects such as
a reduction in town centre footfall and
spending.
The pandemic also highlighted and
exacerbated some existing inequalities:
◆ Those in lower paid jobs were more
likely to be in occupations with
higher rates of Covid infection.
◆ Inability of some to work from home
due to lack of space or poor digital
connectivity.
◆ Lower hours worked by women
compared to men because of
caring and other household
responsibilities.
◆ Potential for young people to be
affected by loss of employment
or reduced hours which could
scar their employment and pay
prospects over the longer term.
The main change in the economy as
we move away from the pandemic is
ongoing challenges in recruitment and
retention of staff. This has affected
all sectors although some have been
particularly affected (e.g., hospitality,
social and health care, food and drink
manufacturing) as well as specific
occupations across all sectors.
A tight labour market has come about
from a national trend of a reduction in
the available workforce in the:
◆ 18-24 age group.
◆ 55+ age group - where some
have chosen to retire rather than
continuing to work.
Picture credit: Rotorworx/ HIE
3 MORAY ECONOMIC STRATEGY
Page 36

Page 37

However, some of the occupations
that were struggling to recruit before
the pandemic are still among the most
constrained. Teaching and Educational
Professionals and Caring Personal
Services were among those with the
highest levels of job postings in Moray
in each of 2019, 2020 and 2021.
Other changes have included an
increasing interest in self-employment
and business start-up. Moray Business
Gateway reported a higher number of
start-up cases than in previous years
(around 120-130 compared to 60) and
across a range of sectors.
This points to the need for the Business
Enterprise Hub which is one of the
Moray Growth Deal projects.
Many sectors developed new revenue
streams to replace those that were
reduced or even lost during the
pandemic. Some saw a change in
customer demand. For example,
increased custom for non-serviced
visitor accommodation and reduced
demand for some hotels and B&Bs.
Increased staycation activity is placing
further pressures on visitor amenities
and infrastructure.
Elgin town centre saw an increase
in vacancy rates plus a decline in
occupancy in offices. This is in the
wider context of the increase in online
shopping at the expense of town centre
activity.
The third sector made a significant
contribution to dealing with the
immediate effects of the pandemic.
This highlighted the sector’s role and
contribution.
While dealing with these changes
many businesses and third sector
organisations face some immediate
and short-term issues which, for some,
could be existential:
◆ Labour and skills shortages across
most sectors. These are likely to
continue beyond the short term.
◆ Rising costs of labour and inputs,
leading to higher prices being
charged to customers. 
◆ Uncertainty around the speed of
recovery, notably for international
markets.
◆ Levels of debt that were incurred
during pandemic.
◆ Impacts from other international
political and economic factors.
Picture credit: morayspeyside.com
Picture credit: morayspeyside.com
4MORAY ECONOMIC STRATEGY
Page 37

Page 38

BREXIT
Brexit has reduced the supply of labour
and affected some sectors in particular
agriculture, hospitality and supply
chains. In some sectors it has led to
a shortage of supplies and increased
costs of doing business with the EU.
These effects were becoming apparent
as the pandemic took hold.
COST OF LIVING AND DOING
BUSINESS
Households and businesses across
the country are facing a serious costs
crisis exacerbated by Russia’s invasion
of Ukraine. Businesses across the
Highlands and Islands are reporting
that the cost of doing business is
increasing markedly. Costs are inflating
generally, and within this, many are
reporting a trebling or quadrupling of
energy costs with insurance costs rising
alongside.
Inflation is forecast to rise further in
2022, though less than previously
projected with the Energy Price
Guarantee taking effect from October
2022. The Bank of England forecasts
the UK economy will fall into recession
at the end of 2022 and contract
throughout 2023.
CLIMATE CHANGE 
AND NET ZERO
Becoming a net zero nation will mean
the end of Scotland’s contribution to
climate change. Scottish Government’s
target is to become a net zero nation
by 2045.
Of particular relevance to Moray, the
Scotch Whisky Association is aiming
for the sector to become carbon neutral
by 2040. In addition, Moray Council’s
Climate Change Strategy - published
in 2020 - put the net zero agenda
firmly on the map. The Council has set
a target of it being carbon neutral by
2030.
Scottish Government has set a
challenging 75% reduction in emissions
by 2030 compared to 1990 levels.
This presents an immediate need to
accelerate progress. This is in a context
where Moray businesses are still
dealing with the ongoing effects of the
pandemic.
Progress towards net zero will create
opportunities for new, good and
green jobs. Scottish Government are
committed to a just transition. That
is to say that no person, industry or
community will be left behind and no
one should disproportionately carry the
financial burden of such a transition.
Pre-pandemic there had been some
progress towards net zero in Moray.
That appears to have been particularly
in larger companies including those
in the whisky industry. However, it
appears that many organisations are
effectively at the start of the journey to
net zero.
COMMUNITY WEALTH
BUILDING
Community Wealth Building (CWB)
is a people-centred approach to local
economic development. It is one
which redirects wealth back into the
local economy, and places control and
benefits into the hands of local people.
To progress this Scottish Government
have committed to a Community
Wealth Building Bill in the life of the
current Parliament. Moray Council have
committed to creating a CWB strategy
in 2022.
WELLBEING ECONOMY
The pandemic has highlighted the
interconnected nature of social
wellbeing, economic prosperity and the
environment. A wellbeing economy is
based on:
◆ Social justice - equitable distribution
of economic opportunities
and economic outputs - e.g.,
employment, wealth.
◆ Planetary wellbeing - resources that
the economy uses for production
are within the environmental limits
which humanity can safely operate.
This means looking beyond simply
traditional measures of growth to a
broader view of what represents a
successful economy and society and
thus achieving inclusive growth.
Related to the wellbeing economy
is Scottish Government’s fair work
prospectus. This aims to ensure work
that offers effective voice, opportunity,
security, fulfilment and respect.
Picture credit: Gillian Frampton/HIE
5 MORAY ECONOMIC STRATEGY
Page 38

Page 39

Adopting the above approach in Moray,
in conjunction with Community Wealth
Building, will lead towards greater
economic, social and environmental
sustainability.
Moray Council are currently developing
a Poverty Strategy. This will be
complimentary to the Moray Economic
Strategy in helping address poverty and
thus ensure Moray becomes a more
equal society.
INCREASED DIGITALISATION
Digital connectivity has become ever
more important to social and economic
activity and in the delivery of public
services. This highlights the need for
high quality digital connectivity across
Moray. This will continue to have a
bearing going forward as it can make
Moray attractive to those who can work
from anywhere.
The pandemic saw many organisations make wider or deeper use of
digital ways of working. These include face-to-face services online,
developing their e-commerce offer, or extending business activities
(e.g., cultural performances streamed online, creating opportunities for
monetisation).
FINALISATION OF MORAY GROWTH DEAL PROJECTS
These projects have the capability to be transformational for Moray in
terms of employment creation, creating a more balanced demographic
profile and addressing inequalities.
CHANGING PUBLIC SECTOR STRUCTURES 
AND FUNDING MECHANISMS
A regional (i.e., Highlands and Islands) economic partnership has
been established. In tandem with Brexit, the UK Government has
introduced several funding streams such as Levelling Up. New funding
streams in Scotland are being developed to support the transition to
net zero.
Picture credit: Gillian Frampton/HIE
Picture credit: Stramash
6MORAY ECONOMIC STRATEGY
Page 39

Page 40

3. MORAY’S VITAL STATISTICS
The following statistics are largely for 2019. That is, the last full
year before the onset of the Covid pandemic. The data is intended
to highlight some of the main underlying strengths and challenges
in Moray, many of which will continue to be relevant going forward.
Its use is not intended to imply that activity will, in the future,
simply revert to the levels seen before 2020.
The share of Moray’s young people
(91% of 16-19 year-olds) participating
in education, training or employment
was very similar to the level for
Scotland (92%). Moray’s employment
level (75%) was the same as for
Scotland.
Moray’s two military bases at Kinloss
and Lossiemouth are major employers,
including the jobs they support in
civilian posts and on-site contractors.
In early 2022 there were around 3,500
posts based at RAF Lossiemouth, and
it is possible that this number could
increase.
Visitor numbers to Moray grew by 16%
between 2014 and 2019 with more than
800,000 in that year. Accommodation
and food service activities had 3,250
jobs.
Moray has a high level of
manufacturing employment. This
accounts for 18% of jobs in the area
compared to just 8% in Scotland.
Manufacture of food products and
beverages alone account for 10% of
jobs in Moray.
Moray has 150 social enterprises.
That is an increase of 20% since
2015, with Findhorn highlighted as a
national social enterprise hotspot given
its expertise in relation to net zero.
Moray’s share of Scotland’s social
enterprises (2.5%) is higher than its
share of Scotland’s population (1.8%).
In 2020 Moray’s population was
an estimated 95,710 people. It had
grown by 6% since 2005 (very similar
to growth in Scotland). Moray has a
lower share of its population (39%)
aged 16-49 than in Scotland (43%).
There is a recognised deficit in the
number of 16-29 year-olds. (These
population estimates need to be treated
with caution as they do not allow for
population changes arising from the
variations in the number of military
personnel at the two bases).
Wages in Moray are below the
Scottish average. The average
annual gross full time mean wage
is £31,987 compared to £34,936 for
Scotland - a difference of around 10%.
The gap widens further when all (full
time and part time) jobs are included.
The average annual wage in Moray
is £24,879 compared to £28,660 for
Scotland – that is 15% lower.
3,250 JOBS
attributed to accommodation and
food services in Moray
There were more than
800,000 VISITORS
to Moray in 2019
7 MORAY ECONOMIC STRATEGY
Page 40

Page 41

The gender pay gap (the percentage
by which women’s pay is lower than
that of men) is 16% in Moray. That is
the eighth highest among Scottish local
authorities and compares to a Scottish
average of 13%.
The following factors contribute to
Moray’s relatively low wages:
1. A higher concentration of
employment in sectors with
relatively low wages. More than
half (55%) of Moray’s jobs are in
manufacturing, retail, hospitality,
public admin, social care and
health. That is above the figure of
45% in Scotland.
2. A higher proportion of employee
jobs that are part time. In Moray,
the share is 39% compared to 34%
in Scotland.
3. Moray has a lower share (35%)
of employment in higher level
occupations (SOC1-3) than in
Scotland (44%).
4. Some 65% of Moray residents aged
16-64 have a qualification at Higher
level or above (less than Scotland -
68%). The share of residents with a
degree or same level Professional
Qualification is 24% compared to
31% for Scotland.
Some 1% of Moray businesses employ
between 50 and 249 people - below
the 1.6% average in Scotland. There
is a recognised deficit in the number of
companies of this size.
Moray has a relatively low business
birth rate. The proportion of businesses
that were classed as new was 8%
(against a Scottish average of 12%).
Moray had a total of 56 business
births per 10,000 head of the working
population compared to a Scottish
average figure of 81 business births.
Fuel poverty is more prevalent in Moray
than in many other parts of Scotland.
It has the third highest level (32% of
households) of Scottish authorities.
Some 19% of Moray households
experience extreme fuel poverty - the
fifth highest among Scottish local
authorities.
YOUNG PEOPLE
91.2% of 3,832 16-19 year olds
participating in education, training
or employment –
close to the Scottish average (92%)
visitor numbers in Moray
increased by 16% between
2014 and 2019.
Accommodation and
food service activities had
Moray has a lower share of its
population (39%) aged 16-49
than in Scotland (43%).
16
3,250 jobs.
95,710
SOCIAL ENTERPRISES
Moray has 150 social enterprises.
That is an increase of 20% since 2015,
POPULATION
accounts for 18% of jobs in the area
compared to just 8% in Scotland.
MANUFACTURING EMPLOYMENT.
£
8MORAY ECONOMIC STRATEGY
Page 41

Page 42

The vast majority (88%) of premises
in Moray have access to superfast
broadband. However, that is lower than
for Scotland as a whole (95%).
The most recent available economic
forecasts are for slower annual GVA
(Gross Value Added) growth in Moray
than in Scotland:
◆ 2021-24: Moray 2.5%, Scotland
3.1%.
◆ 2024-31: Moray 0.8%, Scotland
1.2%.
In the forecasts of longer-term skills
demands (that is between 2024 and
2031) the largest numbers of posts by
type of change are as follows:
◆ Expansion in number of posts
- human health and social work
activities, administrative and
support activities, professional
scientific and technical, arts,
entertainment and recreation.
◆ Contraction in number of posts -
manufacturing, public admin, etc.
◆ Replacement of existing posts -
wholesale and retail, public admin,
etc., human health and social work,
manufacturing, accommodation and
food service, plus education.
However, these forecasts do not allow
for national or regional activities,
initiatives or investments that are
planned - and the Moray Growth Deal
in particular.
With an increasing population -
including those attracted to Moray by
rising employment at RAF Lossiemouth
- housing demand has grown in the
most recent years.
There were 443 new build housing
completions in 2019. That is the
highest level since 2012. Housing sales
remained broadly similar between 2014
and 2019 compared to 10% growth in
Scotland. Average sales value grew
by 18% (not adjusted for inflation) over
that period - above the level of increase
in Scotland (14%).
Picture credit: morayspeyside.com
9 MORAY ECONOMIC STRATEGY
Page 42

Page 43

Picture credit: Johnstons of Elgin
10MORAY ECONOMIC STRATEGY
Page 43

Page 44

4. A CHANGING ECONOMY 
– KEY OPPORTUNITIES AND KEY CHALLENGES
KEY OPPORTUNITIES
MORAY GROWTH DEAL
Moray Growth Deal brings together
the Scottish and UK governments,
Moray Council, partners from across
the public and third sector, and
businesses. It will build on the existing
strengths of Moray’s culture, tourism,
and manufacturing sectors, plus
the development of other sectors. It
will address challenges to facilitate
economic growth that is sustainable,
fair and inclusive.
There will be a transformational
investment of over £100 million in eight
strategic projects:
◆ Moray Aerospace, Advanced
Technology and Innovation
Campus (MAATIC): training,
innovation, research and
development supporting aerospace
and other manufacturing
enterprises, and development of
advanced engineering skills in the
region’s workforce with specialisms
in aviation, aerospace, digital
manufacturing and defence. It will
provide pathways to highly paid,
skilled employment for young
people.
◆ Manufacturing Innovation Centre
for Moray: world-leading research
and development expertise in
advanced manufacturing to
increase productivity, create jobs,
support the attraction of inward
investment and grow the region’s
manufacturing outputs. This will
also help businesses transition to
net zero.
◆ Business Enterprise Hub:
supporting scaling-up of existing
small and micro-businesses, as well
as providing support to start-ups,
university spinouts and inward
investors.
◆ Digital Health: creation of
Scotland’s National Digital Health
and Care Innovation Centre with
research and innovation in digital
health, bringing commercial
investments to Scotland and
helping to establish new
technologies including for use in
smart homes and independent
living.
◆ Cultural Quarter: creation of a
vibrant Cultural Quarter to support
inclusive economic growth and
cultural expansion in Elgin and
beyond. This will be through
creation of a high-quality heritage
attraction, refurbishment, extension,
and rebranding of Elgin Town Hall
plus provision of a high-quality
hotel.
◆ Housing Mix Delivery: supporting
the delivery of 300 affordable
homes supporting town centre and
rural regeneration.
◆ Early Years STEM (Science,
Technology, Engineering and
Maths) for school pupils using
specialist facilities and learning
environments.
◆ Bus Revolution: provision of a
low-carbon, on-demand bus service
to offer a rural alternative to private
vehicle use. This will reduce social
isolation among certain groups,
along with providing access to
employment opportunities.
The key objectives underlying these
projects are to:
◆ Retain and attract young people/
families (16-29 year-olds) to live
and work in Moray.
◆ Address occupational segregation
and gender inequality in
employment including the
significant gender pay gap, and
under-employment issues for
women.
◆ Create new high-quality jobs in
existing sectors and diversify
Moray’s economy into new high
value areas.
◆ Create opportunities across Moray
which will help secure the future
prosperity of its many communities.
Wider impacts from these projects will
include:
◆ Supply chain opportunities - from
related construction work, project
activity and creation of new and
expansion of existing companies.
◆ Ability for social enterprises to
benefit from development support
though the Business Enterprise
Hub, and through the increase in
activity from the Cultural Quarter.
◆ Net zero elements within the
various projects.
11 MORAY ECONOMIC STRATEGY
Page 44

Page 45

It is estimated that more than 3,500
jobs will be created directly or indirectly
by the Growth Deal, along with the
creation of supporting skills, education,
training and physical infrastructure.
This will require local businesses
to be fully aware of the new market
opportunities that the Growth Deal will
offer and the timescales over which
they are likely to become available.
The Growth Deal will deliver significant
impacts across a range of sectors and
activities. It is, therefore, an integral
part of the Moray Economic Strategy.
More widely, Partnership members
will have a clear role in contributing
towards maximising the impacts of the
Growth Deal through their ongoing
activities out with Growth Deal projects
in which they are involved.
JUST TRANSITION 
TO NET ZERO
Green jobs include those in renewable
energy, the circular economy, zero
waste, and the nature-based sector.
Wider “green skills” lie on a range
from highly specific requirements in
sectors directly supporting the transition
to net zero through to more generic
requirements across the economy.
Employment opportunities will
encompass:
◆ New and emerging jobs that relate
directly to the transition - e.g.,
hydrogen cell technicians.
◆ Jobs affected by the transition to
net zero that will need enhanced
skills or competencies - e.g.,
environmental consultants.
◆ Existing jobs that will be needed
in greater numbers as the result
of the transition to net zero - e.g.,
insulation installers.
The sectors directly supporting the
transition will be across five broad
areas of economic activity:
◆ Energy transition - e.g., on and
offshore wind, hydrogen.
◆ Construction - in particular
retrofitting of housing and other
properties.
◆ Transport - across all modes that
currently use fossil fuels.
◆ Manufacturing - notably
engineering.
◆ Agriculture, forestry and land use
management.
Businesses will face costs in
transitioning to net zero. However,
there will also be opportunities for them
and social enterprises through:
◆ New sales through creating or
reorientating products and services
to meet net zero-related demand. 
◆ Competitive advantage - e.g.,
winning some contracts will require
meeting green criteria. 
◆ Financial savings, including
reduced energy bills. 
◆ Increased efficiency/productivity. 
◆ The availability of dedicated green
funding schemes.
MORE THAN 3,500
JOBS CREATED
directly or indirectly by the Growth Deal
Picture credit: John Paul Photography/HIE
12MORAY ECONOMIC STRATEGY
Page 45

Page 46

Moray already has a record of
accomplishment in green activities.
That includes the circular economy
through the recycling activities of a
number of social enterprises and the
re-use of waste products by distilleries.
Thus, net zero is already on the radar
of many third sector and private sector
organisations.
There is an opportunity for Community
Led Local Development (CLLD)
infrastructure (for example, the Local
Action Group which governed the
delivery of the last Moray LEADER
Programme), initiatives and investment
to make a significant contribution
to a Just Transition. There are also
emerging plans for a Moray Climate
Action Hub which would aim to provide
a more strategic approach to climate
change action.
Many businesses will be aware of
the climate challenge that society
faces. However, they may be unsure
where to start in the journey to net
zero, and what it means for their
organisation. Further, some may have
not undertaken actions because there
is no immediate business imperative to
do so. That is in a context where they
are currently facing business pressures
following the pandemic.
Even those considering taking
action may not know how to access
appropriate benchmarking tools to
establish a baseline of their current
level of sustainability. Surveys by
the Federation of Small Business in
Scotland found that:
◆ Around one third have a plan to
move towards net zero but are not
sure how to progress.
◆ 40% say they want to do more to
achieve net zero. 
◆ 28% say more information from
their local authority or enterprise
agency would encourage their
business to be more energy
efficient.
There is uncertainty over what the
landscape will look like as the move
to net zero gathers pace. However,
the scale of some opportunities is
becoming apparent.
For example:
◆ Making buildings more energy
efficient/net zero compliant,
including the whole of Moray
Council’s estate and Moray
College’s estate.
◆ The renewal of Moray’s electricity
grid.
◆ Potential community-based heating
and lighting schemes.
◆ Supply chain for renewables - e.g.,
use of Buckie harbour for operation
and maintenance (O&M) of large
offshore windfarms.
◆ Promoting short supply chains from
grower to consumer for agriculture.
◆ Regenerative agriculture and
agricultural practices, beyond
simply planting more trees.
Part of the potential opportunity lies
with the offshore workers in the oil and
gas sector who have retained their
home in Moray. There is, however,
uncertainty when their current jobs
may no longer exist and when the
green alternative jobs in Moray would
become available and offer continuous
employment. The position is also
complicated as there are increasingly
green opportunities with the offshore
workers’ existing employers as those
companies transition to renewable
energy.
Picture credit: Gillian Frampton/HIE Picture credit: Gary Doak/HIE
13 MORAY ECONOMIC STRATEGY
Page 46

Page 47

Scottish Government have established
a ten year £500 million Just Transition
Fund. This will support northeast
Scotland and Moray’s transition from
fossil fuel production. The Fund will
establish the area as one of Scotland’s
centres of excellence for the transition.
It will create new opportunities for
workers currently supported by the oil
and gas sector and its supply chain.
MAATIC within the Moray Growth Deal
will provide workers with high level
skills. These could also be used, for
example, in renewables O&M, but in
the main could also be transferable
to a range of sectors - including ones
supporting the move to net zero. It
could also be that young people work
initially in O&M then move to jobs in
advanced manufacturing.
The implied scale of the Just Transition
Fund’s activity is significant enough to
be transformative for Moray’s economy.
However, eligibility criteria for the
Just Transition Fund - and how it will
operate - are not yet known.
It is vital that the Moray Economic
Partnership follow the progress of the
Just Transition Fund and others related
to net zero. That will be to understand
how Moray can benefit from them and
influence how they are delivered and by
whom. The development of these green
funding schemes will represent a very
significant change to the public sector
funding landscape. They will be vital to
supporting the major private investment
needed to transition to net zero.
Given the changes in the public sector
funding landscape there needs to be
co-ordination across programmes -
notably the Levelling Up Fund, Shared
Prosperity Fund and Just Transition
Fund. There will also need to be
consideration of the available capacity
in Moray to bid for funding and deliver
projects.
SPACE, AEROSPACE
AND OTHER EMERGING
ENGINEERING AND
TECHNOLOGY
These sectors are generally ones
whose growth in Moray is relatively
recent and where there is potential for
further significant growth. That includes
their contribution to the transition to net
zero, as well growth in the local supply
chain - including through attracting
inward investment.
They are a source of well-paid
employment with clear career paths. As
such, they should be attractive to young
people and act as a spur to school
pupils to study STEM subjects.
Picture credit: Gillian Frampton/HIE
14MORAY ECONOMIC STRATEGY
Page 47

Page 48

COMMUNITY WEALTH
BUILDING
Moray Council’s Community Wealth
Building Route map for Moray
describes the five core principles of
CWB as:
Progressive procurement -
developing local supply chains likely
to support local employment and keep
wealth within communities. In particular,
this will involve using the spend of
local anchor institutions to support
economic growth in the private and
third sectors. (Anchor institutions are
large organisations that are unlikely to
relocate and have a significant stake in
their local area).
Fair employment and just labour
markets - using anchor institutions to
improve prospects of local people by
offering fair employment opportunities
with progression pathways.
Shared ownership of the local
economy - supporting and growing
business models that are more
financially generative for the local
economy. Working with partners to
strengthen and expand the local social
business base. Enabling greater
community and third sector ownership
of assets, thus having a stake in
the wealth that Moray’s economy
generates.
Socially just use of land and
property - developing the function
and ownership of local assets held
by anchor organisations, so local
communities benefit from financial and
social gain.
Making financial power work for
local places - increasing flows of
investment within local economies by
harnessing and recirculating the wealth
that exists, including capitalising on
opportunities for public and community
investment in local development.
There is a need to raise awareness
of the meaning and implications of
CWB for local individuals, groups
and businesses. However, they will
generally recognise the benefits
- keeping expenditures local, re-
circulating money in the economy and
supporting local jobs. Some larger
businesses will already be doing this,
although they may not recognise it as
CWB.
In terms of the potential impacts from
reducing procurement leakage, in 2020-
21 Moray Council spend on goods
and services was around £130 million.
Of this, £100 million was spent with
providers from outside Moray. Realising
the opportunities that will become
available will require the development
of strong local supply chains.
Picture credit: Kerry W
illiams
15 MORAY ECONOMIC STRATEGY
Page 48

Page 49

OTHER ACTIVITIES/SECTORS
AND OPPORTUNITIES
Adventure tourism is a growth
opportunity given:
◆ Moray’s fantastic natural assets
both coast and inland.
◆ The general growth in this sub-
sector and its potential to attract
higher spending visitors. 
◆ Increasing awareness of the
importance of visitor infrastructure
and sustainable transport modes
e.g., through the forthcoming
Rural Tourism Infrastructure Fund
development plan for strategic
walking and biking routes.
◆ It will also help to attract/retain
people by making living in Moray an
even more attractive proposition.
This will build on Moray’s very positive
tourism growth trend pre-pandemic.
Supporting town centres and the
transition to the evening economy and
more lifestyle offerings will aid their
regeneration. That will include attracting
more tourists to spend time and money
there.
There is potential to make more from
Moray’s food and drink supply chain
through greater use of its agricultural
products by the area’s manufacturers.
Other traditional sectors, notably forest
products, could benefit from further
innovation through timber processing
methods for example.
Given this is a ten-year strategy there is
a continuing need to be agile and alive
to the opportunities from both existing
and further new industries.
In addition, opportunities will arise from
Scottish Government’s forthcoming
National Planning Framework (NPF4),
the Moray Indicative Spatial Strategy
and Moray Local Development Plan.
The availability of employment land
will be an important factor for inward
investment and growth.
Picture credit: Rotorworx/HIE
Picture credit: John Paul Photograpy/HIE
16MORAY ECONOMIC STRATEGY
Page 49

Page 50

KEY CHALLENGES
LABOUR MARKET PRESSURES
One of the effects of the pandemic and
Brexit has been a much tighter labour
market, with several sectors particularly
hard hit. There has been intensifying
competition not only within but also
between sectors.
Moray’s ability to fulfil its economic
potential will depend on sufficient
numbers of workers with the right skills
being available over a sustained period.
This in turn requires the jobs on offer
to be sufficiently attractive in terms of
image, pay and career path.
Attracting and retaining working age
people will require creation of a specific
Moray-focused plan. That will include
ensuring a sufficient supply of housing
(including affordable). The lack of
affordable housing is in a context of
currently average low wages in Moray.
This particularly affects employers’
ability to attract key workers. One of the
Moray Growth Deal projects will provide
a number of affordable homes.
In addition, the pace of housebuilding
has been slowed by interruptions in
the supply of both materials and labour
following the pandemic.
Recent years have already seen
increasing housing demand as a result
of job creation. Going forward, there will
be increasing demand for other types
of housing particularly among workers
for some of Moray’s major employers.
That includes the military as the MOD’s
future accommodation model is one
where personnel will live in general
housing rather than MOD-owned
properties.
Housing pressures could be
exacerbated if, post-pandemic, there is
continuing growth in people moving to
areas such as Moray. That is to work
from home in what they see as an
attractive environment and relatively
affordable housing market.
These issues will be considered in
Moray Council’s Housing Need And
Demand Assessment which will be
undertaken in the next year.
There is also the need for adequate
childcare provision. This is a growing
challenge and affects staff in a number
of sectors, including those in military
households.
Moray must deliver solutions at local
level for local impact. However, it
also needs to benefit from and inform
both regional and national population,
migration and talent agendas.
Wages in Moray are
BELOW
SCOTTISH AVERAGE
17 MORAY ECONOMIC STRATEGY
Page 50

Page 51

MEETING YOUNG PEOPLE’S
ASPIRATIONS
Research with 16-24 year-olds for
Developing the Young Workforce
in Moray and the North East found
varying interest in working in certain
sectors. The highest levels of interest
were in Healthcare, Digital Industries,
Life Sciences and Renewables. The
lowest levels of interest were in Oil
and Gas, Agriculture and Construction.
Although it can be the case that these
aspirations are not reflected in actual
apprenticeship applications and
enrolments.
There was also a widespread lack
of awareness about apprenticeships
among young people. Only a third
either understand the pathway into
an apprenticeship or feel motivated to
take one up. This compares to the 63%
that are motivated to go to university.
Around 40% of employers say that
they either don’t know about the three
types of apprenticeships, or they are
not applicable to them. Even before
the pandemic apprenticeship numbers
were seen as low.
Moray Council are currently producing
an Apprenticeship Strategy. This will be
complimentary to the Moray Economic
Strategy, aligning with its objectives.
Research with 15-30 year olds in Moray
found that:
◆ Fewer saw self-employment as a
viable option than elsewhere in the
Highlands and Islands, although
many had an interest in starting
their own business. 
◆ The main barrier to employment
was a lack of local opportunities.
Lack of affordable transport and
childcare were particular barriers for
those in west Moray.
◆ They reported high levels of pride
in their community. They see it
as a place where they feel safe,
have a good quality of life and feel
included. However, more is needed
to be done to ensure the needs of
young people in Moray are being
met.
◆ They are more likely than those
elsewhere in the Highlands and
Islands to feel that they have
compromised on employment-
related factors (salary,
underemployment and career
progression) as a consequence of
remaining in Moray.
The research points to a range of
issues affecting young people’s
aspirations and decision making. These
will need to be addressed going forward
to attract or retain young people to help
develop Moray’s economy.
Population retention, through training
young people who already live in
Moray, will be a key part of this.
This will include providing skills and
education in the sectors/occupations
that are particularly attractive to young
people.
A SKILLED LABOUR
FORCE FOR TOMORROW’S
ECONOMY
As well as increasing the size of the
workforce, it will need to have the right
skills for the jobs that will change or be
created in the next decade. Moray’s
workforce will need not only to be
bigger than at present but also smarter
to realise growth in sectors with more
sophisticated activities.
This is in the context of:
◆ The very significant employment
creation forecast from the Moray
Growth Deal projects.
◆ Building sufficient capacity in
Moray businesses and workforce
to take advantage of new market
opportunities, notably net zero.
A challenge at this time is that there
is not full visibility of the future skills
required for the green economy and
when these will be needed. That affects
not only companies, social enterprises
and workers but also skills and
education providers.
39%
OF EMPLOYEES
in Moray work part-time
18MORAY ECONOMIC STRATEGY
Page 51

Page 52

INCREASING BUSINESS
PRODUCTIVITY
The need to continue to increase
productivity in many sectors is evident
in Moray’s relatively low wages. The
current challenges to achieving this
include:
◆ Small number of businesses
employing between 50 and 249
employees, and the numbers in the
pipeline to grow to that scale.
◆ Relatively low level of business
start-ups. There is a need to
increase this to strengthen Moray’s
entrepreneurial culture.
◆ Current underemployment of some
workers - evident in the relatively
high proportion of jobs that are part
time and the significant gender pay
gap.
◆ Ensuring sufficient and affordable
childcare is available to increase-in
particular-women’s ability to fully
utilise their skills and abilities.
◆ Providing local public transport that
supports employment and facilitates
access to education/training.
The pandemic increased businesses’
use of digital processes and related
revenue streams. A range of support
for digital skills is available and Scottish
Government plans to develop additional
funds for this. However, this needs
to lead on to changes that transform
businesses’ operating models.
The acquisition of digital skills needs to
be an integral part of Moray’s economy
- from school pupils and onwards
throughout the workforce.
Innovation through automation and
new work processes (including artificial
intelligence) will also be required.
These will, in some sectors, help to
offset limited availability of workers.
This will include traditionally important
sectors such as food and drink
manufacturing (and its supply chain)
and timber processing.
This will result in a bigger share of
employment in higher value/higher paid
jobs. It will need to be accompanied by
a supported just transition for workers
who lose their job as a result.
The aim will be to make Moray’s
businesses and its economy more
productive. Improved productivity will
contribute to a fairer and more equal
Moray through higher wages, closing
the gender pay gap and the creation of
more full-time jobs.
Moray had a total of
56 BUSINESS START-UPS
PER 10,000 HEAD
of the working population
19 MORAY ECONOMIC STRATEGY
Page 52

Page 53

5. VISION
OUR VISION IS TO SEE MORAY AS:
A distinctive and attractive place to live, work, operate a
business or social enterprise, study and visit. That will be
through taking advantage of a decade of opportunities for
employment growth and higher wages, supporting a resilient
and increasingly thriving economy with communities that are
strong, sustainable and more equal.
In part, achieving this will require that Moray’s distinctive needs
and opportunities are raised and acknowledged in forums
and Government at the regional and national level - using a
supporting evidence base of statistics.
Some of the opportunities identified in this strategy are common
to all parts of the country, such as the transition to net zero
and CWB. Therefore, Moray will need to be at least as good or
better than other areas, including through making the most of its
distinctive assets.
Picture credit: morayspeyside.com
Picture credit: Gillian Frampton/HIE
Picture credit: John Paul Photography
20MORAY ECONOMIC STRATEGY
Page 53

Page 54

6. STRATEGIC OUTCOMES
There are seven strategic outcomes that need to be achieved to transform Moray’s
economy over the next ten years. They are:
Maximising the
environmental, social
and economic benefits
of the transition to net
zero and Community
Wealth Building.
A labour market that
provides the required
numbers of workers
to take advantage
of available
opportunities-notably
attraction and
retention of those
aged 16-29.
Increased productivity
leading to growing
wages and contributing
to closing the gender
pay gap.
Delivery of the 
Moray Growth Deal.
Increasing
employment levels
and number of
companies.
Ensuring alignment
between skills
provision and the
changing economy.
STRATEGIC
OUTCOMES
21 MORAY ECONOMIC STRATEGY
Page 54

Page 55

7. PRIORITY AREAS FOR ACTION
Numerical targets have purposely not been included in this document.
It is assumed that it will provide a focus for the Moray Economic
Partnership which will in in turn create or refocus relevant work strands
and working groups to take the recommended actions forward. A
framework for creating Action Plans is shown in the Appendix.
Eventual targets will need to be flexible
to respond to economic conditions at
any given time. For example, another
pandemic or changes to domestic and/
or international trading conditions.
The following actions and outcomes
reflect the key opportunities and
challenges to be prioritised, in line with
the stakeholder consultations. The
Moray Growth Deal projects are part
of this. They are supplemented by the
other actions shown here.
A. MORAY GROWTH DEAL
PROJECTS
Each of the projects will be delivered by
the relevant partners. In addition, there
should be:
◆ Support and advice to Moray supply
chain companies to give them the
best opportunity to win a share of
the projects’ construction work and
ongoing project activity.
◆ A programme of awareness raising
so that local businesses are fully
aware of the opportunities that
the Growth Deal will offer and the
timescales over which these will
become available.
B. A SUFFICIENT LABOUR
MARKET
1 Develop a talent attraction/
retention plan for Moray. This would
raise awareness of existing and
emerging opportunities for employment
and businesses, quality of life and
available cultural/leisure activities.
In terms of employment this would
publicise and market:
◆ The opportunities (including higher
quality jobs) currently available and
that will become available over the
medium term. 
◆ The range of occupations and
career paths in harder to fill sectors,
specifically hospitality - especially
among younger people. 
◆ Apprenticeships to increase
awareness and understanding and
thus grow the numbers. This could
be through the implementation of
SDS’s Careers by Design - Report
of the Career Review Programme
Board.
This would encourage retention
and attraction of 16-29 year-olds in
particular. It would also lead to greater
participation by other groups such as
those aged 55 years+ where people
left the labour market because of the
impacts of the pandemic.
2 Raise employer awareness and
understanding of apprenticeships and
of the types of jobs that young people
in particular are seeking. Again, the aim
would be to grow the numbers.
3 Identify, review and address
potential barriers to labour market
participation.
22MORAY ECONOMIC STRATEGY
Page 55

Page 56

C. ENSURING ALIGNMENT
BETWEEN SKILLS PROVISION
AND THE CHANGING
ECONOMY
1 Increase the responsiveness of
the skills system and thus increase
employer and industry investment
in skills and training. This will be
informed by a greater understanding
of employers’ skills needs and the
most appropriate forms of provision
- including relatively short in-work
training courses.
2 Fully align skills provision and
careers information and advice to
future demand. This would include:
◆ Addressing sectors with expansion
and replacement needs. That
will include green jobs, with the
approach aligned with the Scottish
level approach to the required skills
as this becomes known.
◆ Digital skills.
◆ Developing enterprise skills for
upscaling of sole trader and micro
businesses.
This could, in part, be through the
implementation of SDS’s Careers by
Design - Report of the Career Review
Programme Board.
D. INTEGRATED APPROACH
TO DELIVERING TRANSITION
TO NET ZERO AND CWB
1 Implement a communication and
information strategy covering Moray
Council Climate Change Strategy
and the wider transition to net zero.
This would include consistent and
simplified messaging, information
sources for businesses and the third
sector, and signposting to other
organisations, with a role for the Moray
Climate Action Hub. These would be
aligned with Scottish Government
activities and funding streams.
2 A communication and information
strategy on Community Wealth
Building, including how this links with
the transition to net zero.
3 Develop an understanding of, and
deliver, the support businesses
will need to comply with the changing
policy environment. That will include
benchmarking of businesses’
current position, advice and financial
assistance.
4 Increased local supplier
engagement to raise awareness of
opportunities and identify support
required to develop skills in tendering
for contracts.
E. SUPPORTING
PRODUCTIVITY GROWTH
1 Support to significantly increase the:
◆ Number of start-ups including
social enterprises and other third
sector businesses, and among
underrepresented groups, for
example, women.
◆ Number and speed of scale ups
with a view to them becoming the
new larger local employers.
2 Business support for more
productive business operations.
That will include new production
processes (including automation) and
the application of digital skills including
to introduce artificial intelligence.
3 Enhancing critical infrastructure:
◆ Providing a sufficient supply of
housing, including to support staff
recruitment and retention. 
◆ Childcare.
◆ Transport, including making the
case for Moray’s specific needs
within overall Scottish Government
policy - e.g. A96 dualling, sufficient
electric vehicle charging points.
◆ Identifying and address specific
sectoral constraints. For example,
ongoing investment as required in
general tourism infrastructure such
as camper van facilities, stopping
places and car parks, which could
form part of the next Visit Moray
Speyside destination strategy.
23 MORAY ECONOMIC STRATEGY
Page 56

Page 57

8. OUTCOMES AND MEASUREMENT
The following outcomes reflect the key desired changes from the Moray
Economic Strategy. A number of wellbeing related measures should be
added in due course following publication of Scottish Government’s
proposed wellbeing economy monitor.
Increased GVA per
employee (data source:
IDBR/Annual Business
Survey)
Increased share of
employment in higher
level occupations (SOC1-
3) (Annual Population
Survey)
Increase in the number
of start-ups, including
social enterprises
(Business Demography-
ONS)
Increase in the number
of businesses employing
between 50 and 249
people (Business
Demography-ONS)
Increase in average pay
in Moray and a closing
of the gender pay gap
(Annual Survey of
Hours and Earnings-
ONS)
A more balanced
demographic-with
greater numbers in
the 16-29 age range
(Mid-Year Population
Estimates-National
Records of Scotland)
Employment rate
(Annual Population
Survey)
24MORAY ECONOMIC STRATEGY
Page 57

Page 58

Appendix: Action Plan Framework
Each priority area will have its own individual action plan created for detailing activities, reporting and ongoing development as
we move through the various stages of delivery.
Date For Completion of Action Plan Documents:
December 2022
February 2023
PRIORITY AREA/ACTIONS LEAD AND SUGGESTED
PARTNERS INVOLVED ACTIVITY
MEP
SUBGROUP /
OWNERSHIP
A. MORAY GROWTH DEAL PROJECTS
1. Support and advice to Moray
supply chain companies
◆ Business Gateway
◆ HIE SDS
Programme of Work Moray Growth Deal
2. Programme of awareness
raising
◆ Chamber of Commerce Programme of Events Moray Growth Deal
B. A SUFFICIENT LABOUR MARKET
1. Talent attraction/retention plan  ◆ HIE
◆ Talent Attraction Group
◆ (Moray Council, SDS,
Chamber of Commerce,
VMS, tsiMORAY, RAF/MOD,
Moray College/UHI Moray)
Programme of Work Communities and
Place
2. Raise employer awareness and
understanding of
apprenticeships and young
people’s aspirations, targeting
agreed sectors
◆ Chamber of Commerce,
SDS, DYW
Programme of Events Local Employability
Partnership
3. Identify, review and address
potential barriers to labour
market participation, targeting
agreed sectors
◆ Moray Employability
Partnership
Programme of Events -
continuation
Local Employability
Partnership
C. ENSURING ALIGNMENT BETWEEN SKILLS PROVISION AND THE CHANGING ECONOMY
1. Increase the responsiveness
of the skills system
◆ Moray Employability
◆ Partnership
Plan Local Employability
Partnership
2. Fully align skills provision and
careers information and
advice to future demand
◆ Moray Employability
Partnership
Programme of Events Local Employability
Partnership
25 MORAY ECONOMIC STRATEGY
Page 58

Page 59

D.  INTEGRATED APPROACH TO DELIVERING TRANSITION TO NET ZERO AND CWB
1. Implement a communication
and information strategy covering
Climate Change Strategy and the
wider
transition to net zero
◆ Moray Council
◆ HIE
◆ tsiMORAY
Programme of Events Communities and
Place
2. Communication and
information strategy on CWB
◆ Moray Council
◆ tsi Moray
◆ HIE
Programme of Events Communities and
Place
3. Develop an understanding of,
and deliver, the support
businesses will need
◆ Chamber of Commerce
◆ Moray Council 
◆ HIE
Just Transition Plan Business Support
4. Increased local supplier
engagement
◆ Chamber of Commerce
◆ Moray Council
◆ HIE
Programme of Events Business Support
E.  SUPPORTING PRODUCTIVITY GROWTH
1. Support to significantly increase
the number of start- ups and
number/speed of
scale ups
◆ Business Gateway
◆ HIE
Programme of Work Business Support
2. Business support for more
productive business operations
◆ HIE
◆ Business Gateway 
◆ Visit Moray Speyside
◆ Moray Chamber of
Commerce
◆ Business Enterprise HUB
Programme of Work Business Support
3. Enhancing critical infrastructure-
notably housing,
childcare and transport
◆ Moray Council
◆ HIE
◆ Private Sector RAF/MOD
Plans for individual topics
(e.g., housing) (From master
plans)
Funding Programme
Communities and
Place
26MORAY ECONOMIC STRATEGY
Page 59

Page 60

FOUR SUBGROUPS:
1) MORAY GROWTH DEAL
A.  1. Support and advice to Moray supply chain companies
A.  2. Programme of awareness raising
2) COMMUNITIES AND PLACE
B.  1. Talent attraction/retention plan
D.  1. Implement a communication and information strategy covering Climate Change Strategy 
and the wider transition to net zero
D.  2. Communication and information strategy on CWB
E.  3. Enhancing critical infrastructure-notably housing, childcare and transport
3) BUSINESS SUPPORT
D.  3. Develop an understanding of, and deliver, the support businesses will need
D.  4. Increased local supplier engagement
E.  1. Support to significantly increase the number of start- ups and number/speed of scale ups
E.  2. Business support for more productive business operations
4) LOCAL EMPLOYABILITY PARTNERSHIP
B.  2. Raise employer awareness and understanding of apprenticeships and young people’s aspirations, 
targeting agreed sectors
B.  3. Identify, review and address potential barriers to labour market participation, targeting agreed sectors
C.  1. Increase the responsiveness of the skills system
C. 2. Fully align skills provision and careers information and advice to future demand
27 MORAY ECONOMIC STRATEGY
Page 60

Page 61

Picture Credit : Tim Winterburn / HIE
28MORAY ECONOMIC STRATEGY
Page 61

Page 62

mymoray.co.uk
For more information, contact:
E: moray@hient.co.uk
T: 01309 696 000
Page 62

Page 63

REPORT TO: COMMUNITY PLANNING BOARD ON 9 NOVEMBER
2022 
SUBJECT: CHILDRENS SERVICES PLAN ANNUAL REPORT
2021-22 
BY: SIMON BOKER-INGRAM, CHIEF OFFICER, MORAY
HEALTH AND SOCIAL CARE PARTNERSHIP (CHAIR
OF GIRFEC LEADERSHIP GROUP) 
1. REASON FOR REPORT 
1.1. To ask the Community Planning Officers Group to review the
Children’s Services Plan Annual Report 2021-22 (Appendix 1) 
2. RECOMMENDATION 
2.1.  The Community Planning Officers Group submits the finalised
Children’s Services Plan Annual Report 2021-22 to the Community
Planning Partnership Board for approval at their meeting on 9
November 2022 
3. BACKGROUND 
3.1  Section 15 of the Children and Young People Scotland Act (2014)
states that local authorities and health boards, working in partnership
with other public bodies and organisations must produce a Children’s
Services Plan on a 3 yearly basis. 
3.2.  Section 13 of The Act provides that Children’s Services Plans must be
reported upon annually. Annual Reports must provide a clear summary
of progress made in the previous year, measured against the priorities
of the plan. 
3.3.  The GIRFEC Leadership Group (GLG) have responsibility for the
production and implementation of the Children’s Services Plan in
Item 6.
Page 63

Page 64

Moray. This is the second annual report on progress of the Children’s
Services Plan 2020-23. 
3.4.   This report summarises progress against our 4 key priorities 
• The wellbeing of children, young people and families is improved
• Children and young people are safe and free from harm
• The impact of poverty on children, young people and families is
mitigated
• Outcomes for our care experienced and looked after young people are
improved 
It is currently in final draft format and is subject to review and amendment
by children, young people and families prior to submission to the
Community Planning Board on 9 November 2022.   
4. SUMMARY OF IMPLICATIONS 
4.1 There is a statutory duty to report on the progress of the 3-year
Children’s Services Plan to the Scottish Government and publish it on
the Community Planning website. The deadline for publication is 31
December 2022. There is a risk of reputational damage if this deadline
is not met. 
Author of Report: Susan Leonard, GIRFEC and PROMISE Lead Officer
Background Papers: CSP Annual Report 2021-22
Page 64

Page 65

Children have the right to live        Moray 
In communities where their voice is heard      Community Planning       
And they are built up         Partnership       
To be all that they can be
MORAY CHILDREN’S SERVICES PLAN
ANNUAL REPORT 2021/22
Item 6.
Page 65

Page 66

2 
Contents 
EXECUTIVE FORWARD ................................................................................................................. 3
CHILDREN’S SERVICES PLAN PRIORITIES AND GOVERNANCE ARRANGEMENTS . 4
PRIORITY 1: THE WELLBEING OF CHILDREN, YOUNG PEOPLE AND FAMILIES
IS IMPROVED .................................................................................................................................. 8
PRIORITY 2 CHILDREN AND YOUNG PEOPLE ARE SAFE AND FREE FROM
HARM ................................................................................................................................................. 16
PRIORITY 3 MITIGATE THE IMPACT OF POVERTY ON CHILDREN, YOUNG
PEOPLE AND THEIR FAMILIES ............................................................................................... 21
PRIORITY 4 IMPROVED OUTCOMES FOR LOOKED AFTER AND CARE
EXPERIENCED YOUNG PEOPLE ............................................................................................... 25
CHILDRENS SERVICES ACTION PLAN 2022-23 ................................................................ 30 
Page 66

Page 67

3 
EXECUTIVE FORWARD 
To be revised by Moray Youth Matters
Welcome to the second Annual Report for Moray’s Children’s Services Plan 2020-2023.
This year has continued to challenge us all and in response, we have witnessed some
outstanding joint work between our communities, 3rd sector organisations and our statutory
services. 
Although COVID 19 restrictions have eased, we are acutely aware that children, young people
and their families continue to be affected in all aspects of their lives. We know that many
families have suffered setbacks, hardship and loss, which will have a lasting impact. Our focus
has been on beginning the recovery process with flexible approaches to service provision and a
renewed commitment to working collaboratively, the voice of children and families being firmly
at the centre of everything we do
This annual report summarises the progress we have made against each of our four priorities,
whilst recognising the continued impact of COVID 19 on service delivery
Priority 1 The wellbeing of children, young people and families is improved
Priority 2 Children and young people are safe and free from harm
Priority 3 The impact of poverty on children, young people and families is mitigated
Priority 4 Improved outcomes for looked after and care experienced young people
UNCRC/PROMISE SECTION TO BE INSERTED – YOUNG PEOPLES PERSPECTIVE ON OUR
PROGRESS
We are incredibly grateful to everyone who has and continues to make a very substantial
commitment to delivering and improving services for all children, young people and families
across Moray 
SIGNATURES 
Page 67

Page 68

4 
CHILDREN’S SERVICES PLAN PRIORITIES AND GOVERNANCE ARRANGEMENTS 
On behalf of the Community Planning Partnership, the GIRFEC Leadership Group is responsible
for co-producing, implementing and reporting on the progress of the children’s services plan.
Their membership is made up of senior managers from across the Children’s Services
Partnership including; Social Work, Education, Police Scotland, Health and the 3rd sector. 
Oversight and strategic leadership responsibility for each of the 4 priorities within the
Children’s Services Plan sits with key partnership groups. 
STRATEGIC GROUPS 
PRIORITIES 
Impact of COVID-19 
The Locality Networks are made up of front line practitioners and community organisations
operating in the communities that make up Moray. They both support the delivery of the plan
and identify and address emerging issues on a locality basis, linking with strategic partnership
Community Planning Board
GIRFEC Leadership Group
Wellbeing
Partnership
Group
Child
Protection
Committee
Child Poverty
Group
Corporate
Parenting
Strategic
Group
The
wellbeing of
children and
young
people is
improved
Children and
young
people are
safe and free
from harm
The impact
of poverty on
children,
young people
and families
is mitigated 
The outcomes
for looked
after and care
experienced
young people
are improved
Locality Networks
Page 68

Page 69

5 
groups, as required. This approach ensures our plan remains agile and responsive to the needs
of children and families in Moray 
Page 69

Page 70

6 
IMPACT OF COVID 19 
Whilst COVID restrictions have lessened over the past year and people are experiencing
greater freedom within communities, it is clear that the impact of the pandemic on the lives
of children and young people has not reduced.  
Mental Wellbeing
The situation in Moray reflects the national picture.  
“The main harms that have happened to children have not been directly from COVID but been
indirect. Having multiple repeated isolations of ten days to two weeks is particularly harmful
for many different reasons. There is disruption to education and even the anticipatory anxiety
of knowing that you’ll be isolated soon has been quite harmful for kids. As paediatricians, we’ve
seen a rise in mental health conditions, and it’s affected those with disability, SEN (special
educational needs) and deprived communities a lot more than the well-off middle classes…… “
‘How COVID affects Children’  Dr Michael Absoud May 2022
Both the prevalence and complexity of mental wellbeing concerns across Moray has rapidly
increased over the past year, impacting on children and young people’s ability to fully engage in
school and community life. 
This report highlights how the partnership have responded by redesigning  and investing more
in services and supports which children and young people tell us make a difference to them.
Early Years 
The impact of health visiting services being on a reduced pathway and the significant staffing
shortages  experienced over the past year has meant that the availability of routine support
for parents around weaning, child healthy weight and general parenting skills has significantly
reduced. Child protection and addressing the needs of families known to be struggling the
most has been prioritised. The impact of this targeted approach is now being felt in that
there are observable gaps in child development and an increase in concerns raised by young
people and their parents in relation to mental health and wellbeing, social isolation and anxiety
In response, a team of Community Nursery Nurses are now being recruited to support the
Health Visiting Teams deliver a broader range of preventative support. 
Anti-social behaviour and crime
Since the easing of restrictions, there has been a significant rise in antisocial behaviour within
both schools and communities. The extent of ‘hidden harm’ is becoming more apparent as is the
escalation and nature of online crime.  In response Police Scotland have adopted a new
approach to ‘Cyber Enabled Crimes’  and in the North East of Scotland have created a 
Page 70

Page 71

7 
specialist team dedicated to tackling  the very complex and lengthy investigations into online
crime.
Workforce
All partners have experienced recruitment difficulties over the past year, which continues to
put strain on the system.  The situation has been exacerbated by the increased number of
staff choosing to retire early, or work part time, in order to achieve a better work life
balance.  
A range of wellbeing supports have been made available to staff and continued effort is being
placed on addressing the underlying causes of workplace stress, including staff shortages. 
Page 71

Page 72

8 
PRIORITY 1: THE WELLBEING OF CHILDREN, YOUNG PEOPLE AND FAMILIES
IS IMPROVED 
Locality Planning 
The Children and Families  Locality Planning model  was developed  in 2020 as means of
delivering  early intervention and preventative support to individual children, young people and
families.  All components of the model became operational in 2021.   
The 2 Wellbeing Coordinators provide guidance and support to the Team Around The Child,
helping them to assess need and access the right community supports at the right time. This
year they have supported 148 children and families. 
Where family’s needs are more complex, families are encouraged to attend the Multi Agency
Support Hub (M.A.S.H.) This year MASH has welcomed and worked with 34 families. 
The locality networks comprise of front line practitioners and community organisations
operating in each of the communities that make up Moray. They share what children, young
people and families are telling them needs to improve or change and pool their expertise and
resources to work with families to deliver improvements. The activities and achievements of
the locality networks are highlighted throughout this report. 
Page 72

Page 73

9 
Mental Wellbeing
Over this reporting period, there has been a significant increase in the number of children and
young people experiencing poor mental wellbeing. 
• 200% increase in  the number of children and young people presenting in crisis out of
hours with a variety of issues in relation to significant self-harm, overdose and perceived
suicide risk
• 12 % increase in referrals received by CAMHS
•  Over 70% of referrals to our newly commissioned mental wellbeing  services are for
anxiety and low mood
•  Growing prevalence of eating disorders 
• Increasing incidents of OCD type behaviours relating to COVID worries being seen in our
early intervention services 
• Increase in the complexity of referrals impacting service capacity across all mental
wellbeing services 
Actions taken
Our focus has been on developing early intervention supports and services for children and young
people, which straddle the gap between universally available supports and more specialist mental
health services.
We have invested £540,000 of Scottish Government funding into creating two new early
intervention services. 
Prior to commissioning the new services, £71,000 was awarded to 4 community based child and
family wellbeing providers to increase their capacity to meet demand whilst the commissioning
process was underway and to trail new ways of delivering support. The learning from these
pilots shaped the new service specification, which has both prevention and early intervention
elements and a clear focus on the delivery of whole family support. 
An additional £96k has been injected into existing wellbeing services across Moray to reduce
waiting times and ensure families get the help they need as early as possible. 
Page 73

Page 74

10 
New Services 
SONAS, a community based mental wellbeing service for 5-25
year olds and their families was established in August 2022.
They offer 1-1 and group support delivered both face to face
and via a range of digital options. 
Their resilience building Bouncing Back programme is used
with primary school age children. Secondary school aged
young people with low mood concerns are supported through
the Blues programmes. Over the past year, 225 young people
have participated of which 76% reported improved wellbeing and 80%
reported they felt more comfortable talking about their mental
wellbeing.  In addition, 158 young people aged 5-18 years and their
families have been referred for individual support.   
SONAS have employed a young person to capture the views of those using the service. These
views are informing the ongoing development of the service  
Therapeutic Counselling Services (branded as The Exchange), a
new provider to Moray is delivering 1:1 counselling for 10-18 year
olds in schools. In their first year, they have worked with 753
young people.  85% of secondary aged young people and 81% of
primary aged children reported an improvement in their mental
wellbeing.  90% of parents reported that they felt their child’s
mental wellbeing had improved and 100% report they would
recommend the service to others 
Both services work closely with Child and Adolescent Mental Health Services to ensure a
‘no wrong door’ approach is adopted, resulting in families getting support from the right
service at the right time. 
Children 1st  ran one of the initial family wellbeing pilots and have continued to build on their
success to date with support from the William Grant Foundation.   Since April 2021, they have
supported 47 families , with a particular focus on perinatal and early years.  In addtion to
providing specialist 1:1 support for parents,  the 2 project workers  have developed and
delivered a range of activities and peer support opportunities, including a neurodiversity
parents drop in.  5 volunteer buddies have recentlly been  recruited and have linked with the
families. Additional funding  was secured from MFR Cash For Kids and Moray Council to
provide holiday activities and help with costs over the festive period. 73% of parents say they
have improved mental health as a result of using the service.  74% said they had improved
family relationships and had formed more supportive connections within their local
communities.  
Page 74

Page 75

11 
National Mental Wellbeing Improvement Programme 
In 2020, the Children’s Services Partnership  successfully bid to be part of the National Mental
Wellbeing Improvement Programme. The aim of this programme is to transform the way we
support the mental wellbeing of children, young people and families. The National Children and
Young Peoples Collaborative Team and Health Improvement Scotland are providing specialist
support . 
Over the past year we have focused on:
• gathering the views of children and young people regarding their mental wellbeing
needs 
• understanding the young person’s journey and the systems and processes they
experience 
• developing the wider national context to understand the mental wellbeing needs of
Moray’s Children & Young People 
Our next steps will be to :
• identifying the prioirty areas for improvement that could impact young peoples
experiences 
• developing and piloting solutions together 
• identifying successful pilots to embed into long term practice 
Page 75

Page 76

12 
Social Wellbeing         
Children, young people and families have told us how important it is to be able to socialise
together and reconnect with their communities. Two large-scale summer programmes were
developed based on what children and families told us they wanted. 
Re:connect was a universal programme of activities delivered throughout Moray by a newly
formed Youth Work Network and funded through the Youth Work Education Recovery Fund. 
960 young people and families participated in community-based events and support was
provided to encourage whole family activity during lockdown restrictions. 
Page 76

Page 77

13 
Bespoke summer holiday provision
The Scottish Government provided £256k to design and develop summer provision to meet the
needs of children and young people who were most likely to be experiencing disadvantage
already and have therefore been particularly adversely affected by the pandemic. 
The Locality Network members who know these families best asked them how this funding
should be spent.  Key priorities were identified:  
• Enhance access to existing universal provision by overcoming barriers such as cost of
transport and equipment  
• Create new options/activities that reflect the needs and wishes of specific groups of
young people e.g. young carers, children with additional support needs, children
suffering from poor mental wellbeing.  A wide range of offers were made available  by
Grampian Autistic Society, WhoCares ?Scotland, Moray Women’s Aid,  Quarriers Young
Carers Service, Action for Children, Children 1st, No Worries for Moray, Aberlour
Youth Point, M-powerment and  Social Work   
• Provide direct funding to young people and families so they have control over how they
use it in order to feel better connected with each other, their peers and their local
community. 
Feedback gathered to evaluate the programme showed children felt valued and listened to.
They said that options available helped re-establish friendships and build new ones.  Parents
Page 77

Page 78

14 
valued the respite during the holiday period and the trust placed in them to spend the funding
on opportunities that they felt best met their needs.  Young people and parents explained that
the offer had helped to reduce the tensions caused by lockdown 
Physical Wellbeing 
Active
The Active Schools & Community Sport Team have focused their efforts on delivering extra-
curricular programmes and re-introducing events and festivals after COVID restrictions were
lifted.  
Of the 3218 young people who have participated, 56% have access to free school meals, 35%
have an additional support need, 4% were from an ethnic minority family  and 3% were
assessed as disabled.  
In recognition of the need to support physical activity all year round,  an additional 427 hours
of activities were offered free of charge throughout Moray.
A key priority of this team is to embed the ‘Changing Lives Initiative’, which encourages sport
and physical activity to be used as a tool to create positive social change for targeted groups.
The team have focused on tackling inequality locally, using sport and physical activity as the
catalyst.  Team members have trained as ‘Changing Lives Champions’ and have led a number of
projects which have had a positive impact on the lives of children and young people. Examples
include:
- A nurture group project in Buckie, engaged pupils identfied by schools with low
confidence to try a new sport focuing on teamwork, confidence building and
perseverance  which led to improved social connections, attitude to school and
increased uptake up of extra-curricular activity. 
- An embodied dance project in Forres delivered with external partners, supported P6
age pupils with additional support needs to express their emotions on the subject of
COVID through dance. 
‘’ Engagement and confidence has increased for all pupils. One particular success
was for one of our ASN pupils with Autism being free to express
themselves.  Seeing the joy on his face was quite magical’’ Headteacher
-  20 members of staff received training on disability inclusion 
Page 78

Page 79

15 
Healthy diet
Healthy eating in the early years has been improved with 39 nurseries and 30 childminders
signing up to the Scottish Milk and Healthy Snack Scheme. Through this scheme, they receive
funding to provide daily milk and a portion of fruit or vegetables to pre-school children who
are in any registered day care service for 2 hours or more. Children in funded early year’s
settings receive a free lunch or light tea, which has increased the range of foods this age
group are eating. 
Healthier relationship with substances
Through the locality networks, a number of organisations raised concerns regarding both anti-
social behaviour and substance use in the Buckie area. A team of network members went out in
the evenings to engage with the young people and better understand their needs and concerns. 
Based on the feedback received a range of community based opportunities were developed
with and for those young people e.g. Street Dance.  
It was also clear that a number of young people had more significant substance use issues. As
there is no specialist substance use service for young people in Moray, Aberlour Youth Point
led a successful partnership funding bid to the Corra Foundation to establish a Moray-wide
young person’s substance use service. This bid was match funded by Social Work, Education,
Moray Drug and Alcohol Partnership and Health and Social Care Moray.  £500k of funding has
been secured over a 3-year period. 
Page 79

Page 80

16 
PRIORITY 2 CHILDREN AND YOUNG PEOPLE ARE SAFE AND FREE FROM
HARM 
Safe in the community 
Preventing Sexual Violence
In November 2020 Moray Rape Crisis launched a sexual violence prevention project.  Its aim is
to reduce the incidence of peer to peer harm. 
Over the past year 2,039 young people in high schools across Moray, and some youth services,
took part in workshops to increase their awareness of consent, sexual violence and healthy
relationships.  The aim of the workshops is to reduce the incidence of peer-to-peer harm. 
144 workshops were delivered in Moray. These took place within 7 local authority secondary
schools (Buckie High School, Elgin Academy, Elgin High, Forres Academy, Lossiemouth High,
Milne’s High and Speyside High) Moray Special Educational and Behavioural Needs Pinefield
Campus, and a number of year groups at Gordonstoun School.
Increasing Public Awareness around child safety
In June 2021, Moray participated in the Child Protection Committee Scotland ‘For Kids’ Sake’
campaign. Designed specifically to coincide with the school holidays, the 7 week campaign
asked family members, friends and members of the local community to look and listen
carefully for signs that all is not well for a child, to pay full attention if a child or young
person’s behaviour had changed, and not to stay silent if they were worried about a child. 
‘For Kids’ Sake’ key messages aimed to:
• increase understanding that individuals and communities themselves can play an active
and proactive role to help keep children safe
• communicate consistently about how it’s EVERYONE’S responsibility to protect
children 
Page 80

Page 81

17 
Support for Survivors of Rape and Sexual Violence 
In 2021-22, Moray Rape Crisis supported 147 women and children. Including 18 children aged
0-15years and 53 young women aged 16-25years.
Moray Rape Crisis provides a tailored service, the Rise Up project, for young people aged 11-
18 who have experienced any form of sexual violence.  Support offered includes both
individual therapeutic support and advocacy to help report to the police and navigate the
justice process.  40 young survivors were supported through the Rise Up project in 2021-22.
Following attending the project: 
• 78% children reported feeling safer or were assessed as being at less risk of harm 
• 78% children reported or were assessed as having improved levels of wellbeing
• 75% young women reported feeling safer or were assessed as being at less risk of
harm 
• 75% young women reported  or were assessed as having improved levels of wellbeing
Workforce Development
12 practitioners in Moray took part in Scottish Drug Forum training that supported them to: 
• Identify common risk behaviours displayed by young people.
• Define multiple risk. 
Children and young people live in safe and supportive families
Protecting children from harm - Neglect
By the end of March 2022, 37 children were open to child protection plans meaning their
names had been placed on the Child Protection Register.  Of these children, 14 had neglect
recorded as a category of concern (37.8%). 
In January 2022 Moray Child Protection Committee’s Independent Chair Samara Shah fronted
Child Protection Committee Scotland’s ‘Under Pressure: Understanding Neglect’ campaign. Key
messages recognized the significant pressures being faced by families and urged parents who
were struggling not to wait for things to get worse but to ask for help and support if they
were finding it hard to care for their kids.
Page 81

Page 82

18 
Workforce Development 
48 practitioners attended Moray Child Protection Committee’s ‘Understanding Neglect’
workshops. This online interactive session covered different types of neglect and the impact
on children.  
% participants that felt confident in their ability to recognise the signs and symptoms
of neglect
• Pre course: 56%
• Post course: 94% 
“Going in to this I had a good idea of what neglect was and what to look out for, at the
beginning I felt like the session maybe wasn't for me, however, I am very glad I took
part. I never before made the connection to the long term affects neglect can have. I
have learned so much more to what I thought I knew!  It's clear early intervention is
key” -Childminder 
Training for staff in the use of the Graded Care Profile2 will be rolled out in the next
reporting period. This tool will help parents and practitioners measure the quality of care that
a child is receiving, by helping parents identify their own support needs and chart the
progress of positive changes and supports put in place. 
Early intervention to minimise the impact of parental substance use
By the end of March 2022, 37 children had child protection plans with their names placed on
the Child Protection Register. Of these children, 16 had parental substance use recorded as a
category of concern (43.2%). 
Arrows Children and Family Recovery Team work with the Quarriers Carer Support Service
(Moray) in providing support to young Carers, family members, children and significant others
in relation to the impact of substance use. Arrows has developed a family inclusive approach to
recovery and focuses on support for parents in recovery to understand and recognise the
needs of young people within the household. Over the past year, 144 families have received a
wide range of support including; emotional support; general advice; parenting discussions in
relation to boundaries, consistent approaches and reassurance. 
They have also received support to  engage with other  services including;  advocacy, Rape
Crisis, Women’s Aid, Income Maximisation, Moray Foodbank and Morays Flexible Food Fund. 
Page 82

Page 83

19 
During the October school holidays, 23 families were able to enjoy positive experiences
together through a programme of organised outings to Innoflate in Aberdeen, Highland
Wildlife Park at Kingcraig and the cinema and bowling in Elgin. Parents/carers voiced that they
often couldn’t have trips out with their children, due to financial, transport and mental health
constraints. The feedback from children was that they made new friends, and enjoyed that it
was not just their own families and that they went to places they had not been before.
Through Moray Firth Radio Cash for kids Christmas appeal, a total of 63 children from 34
families received presents delivered to their homes. A further £3,400 cash for kids funding
secured in 2022 supported 27 families to access TESCO vouchers of up to £100 per child. 
Workforce Development
Training was delivered by the Scottish Drugs Forum called “Everyone has a Story” to enable
practitioners to respond more effectively to children who are affected by parental substance
use
“I listen more and allow myself the time to process what I have heard. I also reflect
more on what I have listened to and take more time to consider when to ask questions”
Course Participant
“I think more on the effect of the child -even though the outcome of the parent is
positive this may not be the case for the child.”  Course Participant
Understanding adolescent trauma, attachment and substance use
Calum Hendrie, a Specialist Counselling Psychologist delivered a webinar on behalf of the Child
Protection Partnership, for practitioners supporting adolescents experiencing problematic
substance use. 
179 professionals from across the North East of Scotland were supported to understand the
impact of parental substance use and to consider their service’s approach for working with
adolescents 
“It was excellent. I have been inspired to reflect upon my own practice and that of my
team” 
Page 83

Page 84

20 
Children 1st were successful in securing Corra funding to improve support for birth parents
who no longer have care of their children on a permanent basis as a result of child protection
processes. Moray Alcohol and Drug Partnership and Moray Council Children & Families Social
Work funding is also committed towards this one-year action research project, listening to
those parents who have had direct experience of children going into care, to better
understand what they might have needed and when.  This learning will help inform design and
delivery of family support in Moray.
Protecting children from harm - Domestic abuse
By the end of March 2022, 37 children had to child protection plans and their names placed on
the Child Protection Register. Of these children, 25 had domestic abuse recorded as a
category of concern (67.5%).  
Referrals received by Moray Womens Aid during the reporting period were 27 Young women
aged 16-25 years and 146 Children age 0-15 years.
Services offered are 1 to 1 emotional support, peer support group work, mindfulness groups,
family social inclusion events, professional counselling services and practical support around
housing, health and finances. Children and young people are offered 1 to 1 emotional support
which includes safety planning, anger management and building social networks in an age
appropriate manner.  Other activities are the after school club, group activities during school
holidays and evening social inclusion group with mum.
Workforce Development
Moray has adopted the Safe and Together Model, which provides tools to practitioners to
better support domestic violence survivors and their children and to engage with perpetrators
to encourage a meaningful change in behavior and adoption of positive parenting choices. In
October 2021, the Moray Violence Against Women Partnership were awarded funding through
the Scottish Governments ‘Delivering Equally Safe Fund’. This partnership project builds on
the existing commitment to the Safe & Together model, and allows for a wider roll out across
health, education, police and third sector services. 
Page 84

Page 85

21 
PRIORITY 3 MITIGATE THE IMPACT OF POVERTY ON CHILDREN, YOUNG
PEOPLE AND THEIR FAMILIES 
Income Maximisation 
The Moray Benefits team has focused on streamlining their processes. A single application is
now in place that provides simpler and quicker access to a wide range of benefits 
❖ Financial Inclusion Pathway 
Workforce development 
Through the Locality Networks, front line practitioners said they were not confident to start
conversations with children, young people and families about whether lack of money was
impacting on their lives. The following actions were taken. 
• MeoC, Making Every Opportunity Count training was delivered to 40 Network
members. By adopting this approach, practitioners can  find ways to  initiate brief
conversations with families they come into contact with, providing  information about
relevant services or support where appropriate 
• Supported by the National Improvement Advisor, network members created a toolkit
to help practitioners to be able to signpost families to local services and support them
Moray Benefits Team Case Study:
A young family living in a private rented flat in Moray with a 1 year old child had been
struggling to manage their finances. This meant they could not afford nappies for
their child or food for the family.
The mum had enrolled in college, however due to childcare arrangements, had missed
the first 2 weeks which meant she had been withdrawn from the course.
At the initial appointment with Moray Benefits Team, mum struggled to engage with
the worker as the situation had been difficult for her, however as relationships were
built she appeared less anxious and was happy to discuss the worries she had.
The Benefits Team was able to identify the benefits the family were entitled to and
ensured they received them. They also put the family in touch with Citizens Advice
who were able to provide additional information about local food banks and other
schemes to help save money. 
Page 85

Page 86

22 
to access them.  This advice can be given at the time , avoiding delays in support being
provided 
• NHS partners delivered training to 12 Network members on how to use the toolkit. 
• Feedback has been sought which will be used to shape the next steps. 
Period Poverty 
As a result of the Period Products (Free Provision) Act 2021, Moray Council has received
funding to provide free sanitary products in accessible places throughout Moray. The settings
include Council-owned buildings and all schools and community buildings.   Moray Food Plus is
assisting with distribution of products.
Ongoing consultation and engagement with women and girls will inform where and how products
are accessed.
Access to digital devices and connectivity 
The Digitally Enabled Moray project secured funding from Scottish Government, Local
Government and the Third Sector to reduce digital poverty and encourage inclusion.  They
provide digital devices and connections to enable access to services and help people to keep
connected with friends, families and their local community. 
The project has provided devices to 175 households. 66 were known to be families with one or
more children and 67 individuals were aged 16-24, and at the time of allocation were at risk of
becoming not in employment, education or training. 
So far, they have engaged with 15 different organisations.
“I cannot thank you enough for your help and the provision of the Chrome Book and access to
the internet. I have made a several applications this morning for work and fingers crossed I will
be successful sooner rather than later”. 
Cost of the School Day  
The  Cost of the School Day project has been working with pupils, families and staff across
Moray schools to understand the true cost of a school day. 
Page 86

Page 87

23 
Over the past year they have heard from 862 Moray pupils, 155 parents and 60 school staff
from a selection of schools who have told them  what they they think about the cost of the
school day and what helpful things schools in Moray are doing to make school more afforadable
for all. 
Pupils had a very strong understanding of fairness, how it would feel if they could not afford
to take part in school activities and how this linked in with children’s rights. 
“We know about the right to clean water, to food, the right to play, to have free school
and tell people what we think.” (P5 pupil)  
Secondary school pupils talked about how it was easier to take part in subjects like Home
Economics and Technichal Studies now that curriculum costs have been removed 
“If you can’t afford it maybe you would be asked to choose a different subject” (S4
Pupil)
Families said schools which encourage non-branded uniform options, provide all the resources
in class for pupils to learn, give plenty of notice about charity days and trips and provide
useful financial information and signposting about financial help for families helps to reduce
cost pressures for them. 
“Uniform is so much more manageable now. Black jumper etc. rather than a particular
one with logo.” (Parent/carer)
“The school have referred myself to the Moray Council for school clothing grant as I’m a
single parent and have two children at school and on a low income and universal
credit.”(Parent/carer)
Page 87

Page 88

24 
Some schools have been reviewing how they tell families about costs and help available to them
by updating websites, social media and newsletters, one good and helpful example from a
Moray primary can be found here https://blogs.glowscotland.org.uk/my/eastend/cost-of-the-
school-day/
Teachers who heard about Cost of the School Day stated they have an increased
awareness of the impact of  poverty and money worries on children and families. 
“I will be more mindful to ensure that children have the resources at home when planning
and assigning home learning/homework tasks.”   
(Uniform store, Logie Primary School, all pupils and parents encouraged to use this. 
Page 88

Page 89

25 
PRIORITY 4 IMPROVED OUTCOMES FOR LOOKED AFTER AND CARE EXPERIENCED
YOUNG PEOPLE 
Uphold and Promote Children’s Rights
The Promise and the UNCRC are clear on the importance of children and young people having
their views listened to in all areas of their lives.
Funding from the Corra Fund to help support us to #Keep The Promise in Moray was
successful.  A group of care experienced young people led the recruitment of two part time
workers. The Project Lead and Engagement Officer came into post at the end of 2021. Along
with young people and key partners, they have prioritised the refresh of the Champions Board.
There is a strong commitment from the Champions Board Working Group and the young people
to create a sustainable Champions Board that will actively listen to the voices of all care
experienced young people and act on what they are telling us. 
The group has planned a range of events over the summer to generate interest in the
Champions Board amongst the care experienced community. Its function will be to have voices
heard and influence policy, practice and decisions which affect care experienced children and
young people’s lives. 
Better Meetings
The Better Meetings project is an ambitious and powerful project to ensure young people have
choice and feel fully involved in shaping their meetings.
Of the 21 young people involved, 17 have had experience of living with foster carers during
their care journey.  Supported by, Out of Darkness Theatre Company, WhoCares? Scotland,
Moray Council Social Work Team and local Children’s Hearing Panel members they have
produced two very powerful films explaining how they feel about their meetings and what
needs to change. 
In April 2021, they presented Better Meetings to 63 volunteer panel members from Children
Hearing Scotland and 20 professionals from Moray and Highland. Subsequently, the Better
Meetings Implementation Group was created to work alongside care experienced young people
to redesign how their meetings are run.  
The implementation group is currently working on creating a checklist package for Children’s
Panel Members, Reviewing Officers and Social Workers, which includes the actions they can
take to help make meetings easier for children and young people.
Here is some feedback from professionals :
Page 89

Page 90

26 
“It was an excellent Forum and I am hugely grateful to all the young people and those
who worked with them to enable us to hear their views.” 
“I thought the forum was excellent, thought provoking and for me quite emotional” 
“ I will certainly be putting myself in the child’s place with a lot more thought about how
they have felt before and after the hearing”. 
Early indications are that there is better evidence of children and young people’s views being
sought, listened to and acted upon within reports and plans 
Voice 
Little Fix is a group of younger care experienced people in Moray who meet on a regular basis.
They have told us what would make their experience of care better
They said they wanted 
• To have more choice
• To meet carers before hand
• The opportunity to speak to people on my own if I want to
• Not to have  several placement moves
• To stay in their home town
• More groups for care experienced children and young 
people to meet
• No more than  5-6 people  at their meetings 
Little Fix  will be supported to create a short video to influence how the care system engages
with younger people and their families and how they can work differently to support what young
people want.
Looked after children and care leavers are enabled to maintain positive relationships with
their family, friends and other trusted adults.
Care leavers from a Children’s house in Moray said that they wanted to maintain relationships
with the adults who had cared for them when they had moved on to live independently.
“I feel like once you have left you have been forgotten about “comment from a young
person about leaving care
Four young people who have left care, the management team and the staff of the care home
are working together to create a new policy about Maintaining Relationships. This  project is
being led by the young people focuses on Children’s Rights article 12 and the vision of The
Page 90

Page 91

27 
Promise that young people should be actively involved in all aspects of their care. 
Some of the young people’s asks
To come round at meal times and special occasions
To enjoy regular activities out in the community with the adults who they want to maintain a
relationship with 
To call and speak with adults, if they wanted to 
This expectation is that on completion there will be a new policy in place that meets the ‘asks’
of the young people and that they will feel better supported to maintain the relationships that
are important to them. 
Education and employment 
Participatory Budgeting     
The Participatory Budgeting process using Scottish Attainment Challenge funding started in
late summer 2020. 
The ‘asks’ of the young people were met.  12 young people received tutoring for school
subjects, 22 young people received funding for activities such as horse riding and music
lessons, sports equipment and coaching in, for example, martial arts. 26 young people received
items such as laptops, phones and gaming equipment. 
Young people have explained how the process itself and the funding received has positively
impacted on their health and wellbeing and sense of achievement.
A young person who took part in Participatory Budgeting said that she benefitted hugely from
receiving an IPad. She was able to video-call the family and friends she was missing. It has
Page 91

Page 92

28 
also helped her with schoolwork. She attained several Nat 5s and she is taking more Nat 5s as
well as Higher Geography this year.
Mentoring Young Talent 
The Mentoring Young Talent programme is aimed at care experienced young people in S1-S6
and young people who have left school and require additional support, up until age 26.   Each
young person gains support and co-ordination from their Keyworker and they meet their
volunteer mentor 1 hour a week for a minimum of 12 months.
•  40 care experienced young people are actively supported by a 1:1 Keyworker to build up
a relationship before being matched with a suitable 1:1 Volunteer Mentor.  
• 22 young people are currently matched to a mentor and receiving 1 hour a week support
from the Mentor.  
• In the last year, 3 young people have now completed 1 year of the mentoring
relationship
• Of the 40 young people 3 have now left school and have been supported to gain a place
at College   
What young people told us about their experiences of Mentoring Young Talent and the
difference it has made to them? 
“More open to trying new things” 
“More secure of my own surroundings, being able to socialise with other people. Having a
mentor has helped me with cadets, the youth club and also homework.”
“I don’t hide my struggles with work anymore; I am open if I don’t understand. My
mentor is supportive. It has also made me think of ways of being safer.”
“Feels an improvement mentally. Having someone to talk to and a listening ear outside
family life is great.”
Page 92

Page 93

29 
“I like being with my mentor, he helps me plan and talks about my anger. He is kind and
likes to try new things.”
“I never used to trust people. I feel a lot happier now”. 
“Mentor Feedback – Short Film (permission given to share)
https://www.youtube.com/watch?v=GiVnfxbn7oA
Page 93

Page 94

30 
CHILDRENS SERVICES ACTION PLAN 2022-23 
PRIORITY 1   : The wellbeing of children and young people is improved
OUTCOMES
IMPROVEMENT AIMS ACTIONS 2022-2023
PERFORMANCE MEASURES AGENCY/PARTNERSHIP GROUP
RESPONSIBLE    
What are we
trying to
accomplish?
What change can we make that will result in
improvement?
How will we know that a change is an
improvement?  
EMOTIONAL AND MENTAL WELLBEING   
Children and
young people
feel mentally
well
Increase provision of
universal and early
intervention mental
wellbeing services and
supports in Moray
Better understand the causes of
mental distress and Identify
priorities for improvement
through the mental wellbeing
Improvement Programme and
complete isolated tests for
change by March 2023.
Priorities to be identified by July 2022, Tests of
change and recommendations to be complete
by March 2023. Mental Wellbeing Improvement Governance
Group.  
Development and monitoring of Wellbeing
dataset.
Ensure care experienced
children and young people
referred to mental wellbeing
commissioned services are
receiving an assessment of
need from the commissioned
services within 2 weeks of
referral (Tier 2 Level)
Monitor the time of assessment for care
experienced young people referred to
commissioned services.
Wellbeing Partnership Group & Corporate
Parenting Group 
Through data analysis will evidence if current
needs are understood and being successfully
met by Dec 2022 
Increase the understanding of
care experienced children and 
young people’s mental
wellbeing needs including any
barriers to support through
data analysis and completing a
dip sample of 10 young
people’s experiences within
current provision by Dec 2022
(Commissioned services and
CAMHS)    
Increase the
confidence and skills
of young
people/parents/carers
to address early signs
of poor mental
wellbeing.
Develop a website raising
awareness of available
wellbeing support and
provision accessible by children
and families and professionals
by Sept 2022.
Design and development of website completed
by Jul 2022.
Wellbeing Partnership Group  Website launch by Aug 2022.
Monthly data analytics established by Sept
2022.
Increase the provision of
support available to parents of
children with mental wellbeing
concerns delivered by our
commissioned services (with
some  additional funding
already in place to address this
aim ) 
Evidence of additional service delivery by
commissioned services gathered at quarterly
intervals from June 2022.
Wellbeing Partnership Group Develop a local service model
of parenting support to address
the evidenced gaps within the
wider parenting support
provision
A paper outlining proposal service model to be
presented by Jun 2022.
Ensure there is targeted
support for our most vulnerable
population groups.
Implementation to begin prior to March 2023
PHYSICAL WELLBEING   
Children and
young people
are physically
fit
Improve the healthy
eating habits and
physical activity rates
of children and young
people of all ages.
Increase the physical activity
rates of early years and P1 aged
children through: 
Number of ELC settings engaged and delivering
sessions.
Sport & Leisure Strategic Group  · A Physical Activity programme
offered in ELC settings and ELC
staff training.
% increase in P1 children accessing Active
Schools programmes (compared to 2019/2020
statistics).
Page 94

Page 95

31 
· The Active Schools team to
develop and implement
activities for P1 pupils across
Moray.
Body Index Mass figures at P1 collated by
Health.
Children and young
people have a
healthier relationship
with substances
(smoking, alcohol and
drug use.
Continuation of joint work to
support the Aberlour Youth
Point funding bid for a young
people’s substance support
service. Capture learning from the funding process to
enhance further joint working practice to
achieve shared improvement aims.
Wellbeing Partnership Group & Moray Drug
and Alcohol Partnership (MAPD) Continuation of ongoing work
through locality networks
addressing needs identified
through focused work
undertaken.
SOCIAL WELLBEING   
Children and
young people
are engaging 
with peers and
wider
community 
Increase the number
of young people
participating in
activities within their
community
WPG Summer provision sub
steering group are to:  
CLD Strategic Partnership 
• Provide a summer
holiday provision that is
inclusive to all 
Deliver an inclusive to all summer holiday
provision in Jul/Aug 2022.
• Develop a plan to
provide sustainable
additional all year
round provision
including holiday
periods, evenings and
weekends.
Produce a plan for year round provision by
October 2022.
• Design and implement
provision to support
children and young
people to become more
connected socially and
within their
community.
Increase % of children and young people
reporting engaging with their communities.
(Within each action to address
the inclusion of children with
additional supports needs.) 
• Improve awareness of
current support and
provisions including
holiday based provision
currently being planned
by Aug 2022.
Evidenced increased access to the information
through the website analytics by Sept 2022. Wellbeing Partnership Group 
• Link with website
provision action.
Children and
young people
feel safe in
their
community
(outcome
moved into this
priority).
Reduce the incidence
and impact of bullying
Use the summer provision
(Jul/Aug 2022) to engage with
children and young people to:
• Understand factors
impacting feeling safe
within their
community.
• · Identify a community
to co-design and create
safe places with
community members
for children and young
people.
Increased % of children and young people who
report they feel safe and empowered to make
change within their communities as a result of
pilot project intervention by March 2023.
Wellbeing Improvement Group 
Current data updated by Health and Wellbeing
Survey prior to pilot project commencing.  CLD Strategic Partnership 
Page 95

Page 96

32 
Page 96

Page 97

33 
PRIORITY: 2 Children and young people are safe and free from harm
OUTCOMES IMPROVEMENT AIMS ACTIONS 2022-
2023
PERFORMANCE MEASURES AGENCY/PARTNERSHIP
GROUP RESPONSIBLE 
What are we
trying to
accomplish?
What change can we make that will result in
improvement?
How will we know that a
change is an improvement? 
Children and young
people live in safe
and supportive
families.
Intervene at the earliest
opportunity to minimise the
impact of neglect on children
and young people.
Deliver multiagency
workshops that
highlight the risk factors
for, signs and impact of
neglect, including
teenage neglect
2022 CPC Training calendar  Child Protection Committee
• Workshops delivered 
• Attendance  
• Evaluation of impact 
Implement and
introduce to workforce
the Graded Care Profile2
assessment tool 
• GCP2 Implementation Plan  
• Number of practitioners
trained as trainers 
Intervene at the earliest
opportunity to minimise the
impact of parental substance
use on family wellbeing.
Support Quality
Improvement project on
family supports where
there is parental
substance use 
Project implementation underway 
Intervene at the earliest
opportunity to minimise the
impact of domestic abuse on
children, young people and
parents. 
·   S&T overview sessions delivered. 
Children and young
people at risk of
harm are protected
and their rights
upheld.
Raise awareness of child
protection and promote key
messages to the public.
Develop local child
protection webpage and
promote child
protection campaigns
across partnership social
media channels.
·   Number of visitors to webpage. 
·   Engagement on social media
posts. 
Develop systems that
supporting inter-agency child
protection practice to identify
evolving need and risk.
Implement an agreed
system for multi-agency
chronologies
Agreed format for multi-agency
chronologies 
Introduction to multi-agency
chronology format 
Plan for training/workshops 
Introduce the new
Scottish Child Interview
Model as part of a roll-
out across the North
East 
·   Regional SCIM workforce agreed 
·   Moray staff recruited and trained 
·   Local implementation underway 
Establish an inter-
agency case discussion
framework that
provides support to the
professional team
around the child and
family.
·   Framework agreed and published 
·   No of sessions facilitated 
·   Practitioner feedback/evaluation 
Improve the systems enabling
the safeguarding of
adolescents (ages 10-18).
Workshop with multi
agency staff to highlight
possible age bias in
decision making.
Session held in single agencies to
look at case studies highlighting this
issue. 
Feedback provided to CPC on
learning. 
Include this learning in other
training. 
Develop, agree,
implement and monitor
Care and Risk
Management
Procedures in Moray.
CARM implementation plan 
·   Local procedures created 
·   Train the trainer trained 
·   Staff identified to undertake
training 
·   Quality assurance and
performance framework agreed 
Page 97

Page 98

34 
Identify processes and develop
practices which uphold
children and young people’s
rights and allow them to
effectively participate in
decision making.
Create a baseline for
children (up to aged 10)
and young people (aged
10-18) who tell us that
they feel they
participated in decision
making and that their
rights were upheld;
stories shared with us
provide examples.
Advocacy services tell us that
children report feeling involved in
decision making and provide case
studies. 
Page 98

Page 99

35 
PRIORITY 3: The impact of poverty on children, young people and families is mitigated
OUTCOMES IMPROVEMENT AIMS ACTIONS 2022-2023
PERFORMANCE
MEASURES AGENCY/PARTNERSHIP GROUP
RESPONSIBLE    
What are we
trying to
accomplish?
What change can we make that will result in
improvement?
How will we know that
a change is an
improvement?  
The voices of
children, young
people and families
experiencing poverty
are heard and acted
upon. A partnership model which
facilitates ongoing
engagement with children,
young people and families
experiencing poverty is
operational.
To clarify and formalise
the mechanism by which
we continuously hear the
voice of children and
families through linking
with the locality networks
and the poverty action
group to collate and share
knowledge, identify gaps
and direct activity to
addressing these gaps. 
· Number of shared learning
opportunities centred
around lived experience.
Child Poverty Strategic Group  
·  Number of examples of
voice influencing activity Locality Networks  
· Number and range of
children, young people and
families willing to
participate.
Children’s Rights and Participation Group  
Deliver a joint East/West
locality shared learning
event with a focus on
poverty
·  Evaluation of event  
A co-ordinated
approach to
mitigating the impact
of child poverty is
adopted across the
children’s services
partnership.
Utilise the combined
knowledge and resources to
best effect.
Raise the profile of the
Child Poverty Action Plan
within and beyond the
children’s services
partnership. 
·  Annual self-evaluation of
Child Poverty Action Plan
Child Poverty Strategic Group ·  Annual feedback from The
Scottish Government
The disposable
income of families
experiencing poverty
is maximised
Prevention and early
intervention pathway of
financial supports to
mitigate the effects of
poverty is widely available
and accessible to families,
communities and
professionals.
Utilise learning from the
research undertaken to
understand the
acceptability of the early
years Financial Inclusion
Pathway for families and
for practitioners, in order
to identify opportunities
for improvement. 
·   Levels of staff confidence
and competence reported in
staff survey.
Child Poverty Strategic Group
·  Families confident to
disclose to a range of
professionals
Locality Networks
Partners proactively
identify, engage and
support families to address
money worries.
Via the locality networks
deliver 4 bespoke MEOC
sessions over the next 12
months.
· Workforce evaluation of
MEOC training.  
·  Dip sample of families
experiencing a MEOC
conversation  
· Number of families
accessing money advice at
an early stage.  
Local solutions to mitigate
the impact of poverty are
co-designed by
communities.
Test the toolkit that has
been developed with and
for parents to inform
about access to financial
support and promote
trusted community assets.
Testing to begin June
2022. 
·  Practitioner evaluation  
To begin the development
of a young person’s toolkit
with and for children and
young people. 
Two training sessions
linking the toolkit to the
use of MEOC, completed
by the end of May.
·  Evaluation of training  
Opportunities to access
additional funding are
maximised.
Building on participatory
budgeting work unready
undertaken, continue to
develop solutions which
meet locality specific
needs.
·  Participatory budgeting
opportunities available  
·  Uptake of opportunities  
Child Poverty Strategic Group
Page 99

Page 100

36 
No child or young
person feels
disadvantaged by
poverty
Children and young people
have equal access of
opportunity irrespective of
their family income.
Children and young people
will be directly involved in
the development of
policies to mitigate the
impacts of poverty.
·  Number of policies co-
designed by children and
young people
Children’s Rights Group
Children and young people
experiencing poverty
achieve expected levels of
progress
Deliver a campaign
promoting opportunities
for all children to
participate in learning,
leisure and play. 
· Positive destinations are in
line with those not
experiencing poverty.
Child Poverty Strategic Group
· Attendance for education is
in line with those not
experiencing poverty.
· Attainment is in line with
those not experiencing
poverty.  
Page 100

Page 101

37 
PRIORITY: 4 Improved outcomes for looked after and cared experienced young people *. 
(* Deliver on the Independent Care Review Promise which is reflected in outcomes below)  
OUTCOMES IMPROVEMENT AIMS ACTIONS 2022-2023 PERFORMANCE MEASURES AGENCY/PARTNERSHIP
GROUP RESPONSIBLE    
What are we trying
to accomplish?
What change can we make that will result in
improvement?
How will we know that a
change is an improvement?  
.Children and care leavers
have safe, secure, stable
and nurturing homes
Increase the proportion of
children and young people looked
after in kinship or foster care (as
opposed to residential care).
Achieve a fostering assessment of 5
new carers over the course of the
year.
Increased number and range of
foster carers recruited.
Corporate Parenting Strategic
Group – Lead Social Work  
Reduce the time taken and
number of placements
experienced before achieving
performance.
Reinstate the National Permanence
and Care Excellence (PACE)
programme and reduce drift within
the child/young person’s care
journey. 
Reduction in drift and delay as
measure by PACE data. Corporate Parenting Strategic
Group – Lead Social Work  Reduction in number of placement
moves.  
Care leavers successfully
transition into appropriate
accommodation.
Achieve an initial assessment for 3
new supported lodgings carers.
Number and range  of supported
accommodation options 
Corporate Parenting  Strategic
Group
Develop a strategy to reduce the
number of care leavers
experiencing homelessness (clarify
current situation).
Strategy produced along with an
implementation plan
Looked after children and
care leavers secure
positive educational
outcomes.
Close the attainment gap for
looked after and care
experienced children.
Establish the current position in
relation to raising attainment of
looked after young people (LAC) in
Moray.
Percentage of young people with
care experience attaining
qualifications in comparison to
general population
Corporate Parenting Strategic
Group  
Scope out and develop a strategy
to support closing the attainment
gap.
Strategy produced and an
implementation plan to ensure
strategy is delivered 
Map out current activity to support
young people leaving school and
the effectiveness of this.
Percentage of young people with
care experience gaining alternative
awards (e.g. non- SQA
qualifications) and compare to
general population. 
Percentage of young people
sustaining positive destinations
Establish the current position of
young people who are gaining
alternative awards. 
Baseline data established
Revisit of the community of schools
project - baseline data on
effectiveness of project to be
considered.
Plan around outcome of baseline
activity.is created
Better understand actions being
taken as alternative to exclusion, in
particular use of part time
timetables.
Create baseline data of how many
young people with care experience
are on a part time timetable and
create an improvement plan
around this.
Children and care leavers
enter education, training
or employment after
leaving school.
Increase the number of children
and young people entering and
sustaining positive post school
destinations.
Measure the effectiveness of
supports in place.
We will have data for young people
with care experience entering and
sustaining positive post school
destinations.  
We will know attainment of school
leavers by national levels e.g. SVQ
National level 4.
Corporate Parenting Strategic
Group
Page 101

Page 102

38 
Wellbeing concerns are
identified early and
addressed quickly.
Understand and address barriers
to engagement with care
experienced young people
referred to mental wellbeing
support services.
Ensure care experienced children
and young people referred to
mental wellbeing commissioned
services are receiving an
assessment of need from the
commissioned services within 2
weeks of referral (Tier 2 Level).
Monitor the time period of
assessment for care experienced
young people referred to
commissioned services.
Wellbeing Partnership Group
& Corporate Parenting Group 
Increase the understanding of care
experienced children and  young
people’s mental wellbeing needs
including any barriers to support
through data analysis and
completing a dip sample of 10
young people’s experiences within
current provision by Dec 2022
(Commissioned services and
CAMHS). 
Analysis of data and findings of dip
sample will evidence if current
needs are understood and being
successfully met by Dec 2022  
Uphold and promote
children’s rights.
Evaluate and improve
effectiveness and accessibility of
existing supports for looked after
children to have their voices
heard and influence policy,
practice and the decisions which
affect them.
Refresh Champions Board
Champions Board re-established
with clear TORs and membership
representative of care experienced
community.    
Corporate Parenting Strategic
Group/Rights and
Participation Strategic Group.  
The number of looked
after children and care
leavers who enter the
youth and criminal justice
systems is reduced.
Improve the identification and
monitoring of care leavers and
care experienced young people in
the youth and criminal justice
systems.
Develop a process to reduce the
number of care experienced young
people in the justice services.
Process in place which is
consistently adhered to.     Corporate Parenting Strategic
Group
Looked after children and
care leavers are enabled
to maintain positive
relationships with their
family, friends and other
trusted adults.
Children and young people feel
secure and supported in their
relationships.
Work with children and young
people to understand how young
people can be better enabled to
maintain positive relationships.
Children and young people will feel
involved and their voices heard as
part of this process.    
Act on any improvements and
changes alongside children and
young people.  
They will also report that the
improvements or changes support
positive and secure relationship’s
identified as significant to them. 
Corporate Parenting Strategic
Group  
Page 102

Page 103

39 
Page 103

Page 104

Page 104

Page 105

REPORT TO: COMMUNITY PLANNING BOARD ON 9 NOVEMBER
2022 
SUBJECT:  2022-23 QUARTERS 1 AND 2 (APRIL - SEPTEMBER)   
LOIP PERFORMANCE MONITORING REPORTS 
BY: DEPUTE CHIEF EXECUTIVE (EDUCATION,
COMMUNITIES AND ORGANISATIONAL
DEVELOPMENT), MORAY COUNCIL 
1. REASON FOR REPORT 
1.1  To inform the Group of the performance against the Local Outcome 
Improvement Plan (LOIP) for the period to 30 September 2022. 
2. RECOMMENDATION 
2.1  It is recommended that the Group scrutinises and notes the
progress reported in the templates hyperlinked to this report 
3. BACKGROUND 
3.1  The Community Planning Board on 28 April 2021 agreed the LOIP 
delivery frameworks, recognising  them as an evolving area of work 
that will continue to develop.  Delivery Plans provide a sharper focus 
which aims to enable the Group to give attention to a narrower range of 
priorities.     
3.2 A mid-point review of the LOIP was agreed by the Board.  Until the 
review is complete, updates provided are against the remaining 
outstanding actions from the delivery frameworks referenced above.  
Item 7.
Page 105

Page 106

3.3 The Community Planning Board on 22 September 2021 agreed the use
of Pentana (performance monitoring software) for the presentation of
future monitoring reports which is ongoing.  This report gives narrative
summary on progress on LOIP priorities with links to Pentana styled
backing tables. The tables aim to capture progress against the delivery
frameworks as well as recognise efforts around response and recovery. 
3.4 Refinement of performance indicators and actions remains variable
across priorities due to delivery plans and partnership strategy action
plans developing on different timelines.  Some of the original delivery
plan measures cannot be reported on as the data is not collected.   
3.5 The Group and Board is invited to consider and apply scrutiny in
assessing whether the information contained gives reasonable
assurance on progress against LOIP priorities and actions to mitigate
risks and issues.   
3.6 Building a better future for our children & young people in Moray
(LOIP Actions & Indicators) 
Work continues across the three focus areas with some slippage
against the poverty priority. 
LOIP PRIORITIES RAG
The emotional and mental wellbeing of children and young
people is improved 86%
Children live in safe and supportive families 60%
The impact of poverty on children, young people and families is
mitigated 53%
OVERALL PRIORITY PROGRESS
Children and young people live in communities where their
voice is heard and they are build up to be all they can be
72% 
Progress summary - 
3.6.1 The investment targets have been met and the  current focus is on
delivery and of services and supports through the two additional
commissioned services and the locality planning model.  84.5% of
school aged children reported an improvement after receiving 
school counselling support.  The health and wellbeing website 
development work has been paused to allow time to align the work 
already undertaken by children and adult services, in partnership with 
parents, with the larger scale Growth Deal project. 
3.6.2 In line with The Promise, in this reporting period specific efforts has
been placed on refreshing the Champions Board.  This is the key
platform for looked after and care experienced children and young
people to work alongside those who make decisions about the care
system.  Two events took place over the summer both focused on
engaging with looked after and care experienced young people. 
Supported by professionals, thirteen young people are designing how
the Champions Board operates.  The Better Meetings project
Page 106

Page 107

progressed with the young people involved presenting three videos
they produced to Sherriff Mackie  from the Scottish Hearing Scotland
Project, their views and recommendations feeding into the redesign of
the Children’s Hearing system in Scotland.  The videos are also being
used for broader staff awareness to inform best practice.  To ensure
children and young people are supported to have their voice heard the
new advocacy contract will now cover all children and young people, as
well as parents, when relevant. 
3.6.3 A number of applications for foster care and supported lodgings were 
made following the social media recruitment campaign, which will 
continue throughout 2022-23.  In the first half of 2022-23, 136 of 167 
(81.5%) of looked after children were cared for in a community setting, 
slightly below target and the result from the same period last year. 
3.6.4 Social Work have introduced a Together or Apart assessment, which
upholds legislation and guidance from The Promise.  It states 
that siblings should be cared for together if safe to do so.  81% of
siblings are currently accommodated together in Moray.  Functional
Family Therapy is due to be launched later this year to similarly support
families stay together, where there is potential for issues to be
resolved. 
3.6.5 Public Health are leading on the implementation of a financial inclusion 
pathway for families.  Development of the feedback loop commenced, 
allowing those initiating the referral to be updated on whether support 
has been provided, giving an early indication of any barriers to be 
addressed.  Twelve network members have been trained on the use 
of the poverty toolkit.  It developed through the Locality Networks in
response to frontline practitioners stating they lack confidence in 
initiating conversations with families who may be experiencing poverty. 
They are in the process of testing with families to inform further 
improvements.  This work has been supported by the national Children 
and Young People’s Improvement Advisor. 
3.6.6 The Cost of the School Day project concluded with two events where 
schools presented their good practice.  A number of schools 
participated in the project, finding the experience beneficial in 
identifying ways to sustainably reduce costs.  Teachers reported that
they have an increased awareness of the impact of poverty on children
and families and being more mindful when planning and assigning
home learning.  The next step is to develop Moray guidance on
reducing costs of the school day.   
Risks and Issues -
3.6.7 The lack of Lead Officer support available to the multi-agency Child
Poverty Group and general capacity continues to limit the pace of
progress.  The cost of living crisis further compounds the urgency to
co-ordinate activities across the partnership. 
Page 107

Page 108

3.7 Empowering and connecting communities (LOIP Actions and
Indicators) –   
Delivery is as expected at this stage against the two focus areas
contributing to this priority. 
LOIP PRIORITIES RAG
Develop stronger, more resilient, supportive, influential and
inclusive communities 77%
Improve life chances for people in Moray of all ages in
communities experiencing the greatest inequality 73%
OVERALL PRIORITY PROGRESS
Thriving and well connected place, where more people live
well
76% 
Progress summary -
3.7.1 Work in partnership with Health and Social Care to respond to health
and well-being and place and economy priorities in Keith is ongoing
with over 380 residents providing a survey response.  The ‘Let’s talk
Health, Wellbeing and Community’ event was successfully used as a
platform to showcase local groups and projects in August.  Feedback
from the community will contribute to the developing Action Plan. 
Buckie Area Forum are developing plans to use a vacant shop as a
‘warm bank’ in response to the cost of living crisis. tsiMORAY facilitated
funding is delivering on locally identified mental health and wellbeing
projects with working groups established to enable receipt of further
funding. 
3.7.2 All action plan implementations to support community anchor
organisations to extend reach and involvement have progressed in the
last six months; Lossiemouth from stage 5 to stage 7 of the 8 stage
process, moving forward with the Station Park Project as a key project
in their action plan.  Forres at stage 4 are undertaking engagement,
particularly with young people, which was highlighted during the ‘Spirit
of Community’ event in April.  Keith is moving into stage 5, data
analysis on the information gathered from their survey and stakeholder
groups. 
3.7.3   Existing locality plans continue to progress, Buckie Monitoring Group
are working with the community to prioritise survey results.  A well-
attended community session in July saw the launch of Findochty and
Buckie Development Trust.  Further sessions are planned in the period
to December to refine their plan.  A pop-up engagement session in
New Elgin identified three people to join the now core group of eight
residents.  Leafleting and doorstep discussion in Meadow Crescent
resulted in residents signing up to a neighbourhood group who have
made a start on environmental improvements to their area.
Page 108

Page 109

3.7.4 There are currently 13 active Community Support Agreements in place,
that support community wealth building initiatives, albeit not all are
asset transfer linked.  One supported group is looking at asset transfer
and another moved to an expression of interest.  The Garmouth Water
Tower was approved and the transfer completed.  Formal transfer of
ownership to Findochty Town Hall was completed in this reporting
period. 
3.7.5 Building capacity is ongoing, to date 116 participants from 30
community-based organisations have participated in accredited
learning opportunities that support their work and link to a Community
Learning and Development partnership strategic priorities.  Thirteen
groups, supported by community support officers have drawn down
funding of £207k from the SSEN Scottish Power Resilient Communities
Fund.   
3.7.6 The range of learning offers continues with sessions during the
summer holidays including Abracadabra, delivered in family sessions
during Maths week, linking magic, maths and STEM.  Seventeen
programmes of community based adult learning enabled 97 individual
learners to take part in arts based, outdoor learning and digital access
to older people sessions.  Twenty English for Speakers of Other
Languages (ESOL) learners progressed with National 5 or Higher
courses and a 12 week introductory ESOL programme was facilitated
for Ukrainian New Scots. 
Risks and Issues -
3.7.7 The cost of living increase is impacting on services and third sector
groups as demand builds. 
3.8 Growing diverse, inclusive and sustainable economy (LOIP Actions
and Indicators) –   
Three focus areas are complete, with the remaining focus area 
progressing, albeit out with the original due date. 
LOIP PRIORITIES RAG
Increased participation, skill and pay levels with reduced gender
inequality through pathways to employment and higher skilled
employment
100%
Increased participation, skill and pay levels with reduced gender
inequality through targeted approaches for those furthest from
the job market
100%
Increased participation, skill and pay levels with reduced gender
inequality through choices for the young workforce 100%
Increased participation, skill and pay levels with reduced gender
inequality through apprenticeships at all levels 64%
OVERALL PRIORITY PROGRESS
By the year 2030 Moray will have a sustainable and inclusive
economy which generates improved opportunities for
everyone, including more skilled and higher paid jobs
85% 
Page 109

Page 110

Progress summary -
3.8.1 Planned work in all but one priority is complete.  The Apprenticeship 
Strategy was approved by the Board on  21 September 2022, with 
partners developing individual action plans to support an increase in 
apprenticeships.  Support at a regional level will be sought to drive up 
apprenticeship numbers in the private sector.  In the first half of the 
reporting year Performance indicators evidence increased participation 
and reduced gender inequality with targets achieved 
Risks and issues –
3.8.2 Assessment of the Kickstart scheme can only be based on available
data from the Chamber of Commerce as DWP data not published. 
3.9  Improving well-being of our population (LOIP Actions and
Indicators) – 
Updates relate to quarter 1 as quarter 2 results are still being finalised. 
The data reports the partnership is on track to deliver against the three
focus areas contributing this priority.  Definitions around wider
wellbeing priorities still to be considered and incorporated in future
reporting.  
LOIP PRIORITIES RAG
A whole population approach to prevention and reducing related
harms – prevent and reduce alcohol and drug related harms 80%
A whole population approach to prevention and reducing related
harms – there is a reduction in alcohol and drug related harm
and improvement in people’s wellbeing
100%
A whole population approach to prevention and reducing related
harms – promote engagement into treatment care and support
and ensure the consistency of alcohol and drug service provision
across Moray: supporting community services in meeting the
needs of those using services where alcohol and drug use is a
factor
100%
OVERALL PRIORITY PROGRESS
People are healthier and experience fewer harms as a result
of making well informed decisions about their health and
well-being
93% 
Progress summary -
3.9.1 Services are fully operational and data shows increasing demand with
712 clients in specialist services as at June 2022, an 11% increase in
one quarter.  Comprehensive support packages are provided through
the partnership of Moray Drug and Alcohol Services (MIDAS) and
Arrows to prevent or reduce related harms.  The Scottish Government’s
Drug and Alcohol Intervention Service for Young People (DAISY)
system is slowly developing however limitations around data extraction
are unlikely to be resolved until late 2022 at the earliest.  
Page 110

Page 111

3.9.2 Recovery outcomes continue to show an average improvement from
Assessment through 3, 6 and 12 month intervals, on average 60% of
clients reported improvement in physical and mental health and
wellbeing.  The service, generally continues to meet its waiting time
targets of 72 hours and 3 weeks.  There has been an increasing trend
in unplanned discharges which is being investigated.   The Partnership
has invested in the provision for a recovery development worker,
hosted by Arrows, to improve and increase methods of participation for
those with lived experience. 
Risk and issues -
3.9.3 Scottish Government are aware of concerns raised by partnerships 
around reporting capabilities of DAISY.  Funds have been set aside for 
the recruitment of a data analyst, which will alleviate some of the 
capacity issues around data extraction. 
3.9.4 Impact of service needs in taking forward and meeting the Medically 
Assisted Treatments (MAT) standards, in particular accommodation for 
the MIDAS Service to meet the diverse and complex needs of those 
requiring support.  Funds have been allocated for improved 
accommodation and an additional nurse prescriber, which will assist in 
reducing alcohol and drug related harms. 
4. SUMMARY OF IMPLICATIONS 
4.1. As a performance report, there are no direct financial, workforce,
equalities, policy or legal issues from this report. 
5. CONCLUSION 
5.1. The report provides reasonable assurance of progress made against
LOIP activities and highlights particular risks and issues associated
with each priority. 
Author of Report:   Louise Marshall, Strategy and Performance Manager
Background Papers: CPB 16/09/20 LOIP 2nd edition approved (item 4) 
CPB 28/04/21 LOIP Development of Delivery
Framework Update (item 3) 
CPB 02/02/22 LOIP Review Preparation 2022 (item 6)
Ref:      SPMAN-957343068-2310 
Page 111

Page 112

Page 112

Page 113

REPORT TO: COMMUNITY PLANNING BOARD ON 9 NOVEMBER 2022 
SUBJECT: PROPOSED SCHEDULE OF MEETINGS TO NOVEMBER
2023 
BY: DEPUTE CHIEF EXECUTIVE (EDUCATION, COMMUNITIES
AND ORGANISATIONAL DEVELOPMENT) 
1. REASON FOR REPORT 
1.1. To invite the Board to consider and agree the schedule of meetings for the
period to November 2023. 
2. RECOMMENDATION 
2.1. It is recommended that the Board approve the schedule of meetings for
the period to November 2023, as set out in Appendix 1. 
3. BACKGROUND 
3.1. At the meeting of the Board on 17 November 2021 (paragraph 7 of the minute
refers), the Board agreed the schedule of meetings up to, and including,
November 2022. 
3.2. It has been the previous practice of the Board to agree the meeting dates for
the coming year at the November meeting. 
3.3. Arrangements for any special meetings will be made in consultation with the
Chair, Depute Chair, partner agencies and the appropriate Officers. 
4. CONSULTATIONS 
4.1. The Depute Chief Executive (Education, Communities and Organisational
Development), and the Chair of the Board have been consulted and any
comments received have been incorporated into this report. 
5. CONCLUSION 
5.1. The Board is asked to approve the schedule of meetings for the period to
November 2023. 
Item 8.
Page 113

Page 114

Author of Report:  Lindsey Robinson, Committee Services Officer
Background Papers:  
Ref: SPMAN-957343068-2324 / SPMAN-957343068-2325 
Page 114

Page 115

Appendix 1 
Proposed Schedule of Meetings for Community Planning Board to
November 2023 
1 February 2023
17 May 2023
20 September 2023
15 November 2023
Item 8.
Page 115

Page 116

Page 116