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Agenda Document Pack - Community Planning Board - 20/08/2025

Moray Council · 20 August 2025
Back to Community Planning Board — 20 August 2025 and its agenda

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Community Planning Board 
Wednesday, 20 August 2025 
NOTICE IS HEREBY GIVEN that a Meeting of the Community Planning Board is to be
held at Committee Room, Council Office, High Street, Elgin, IV30 1BX on
Wednesday, 20 August 2025 at 14:00. 
BUSINESS 
1.  Sederunt 
2.  Minute of meeting held 4 June 2025  5 - 8 
3.  2024-25 LOIP Performance Monitoring Report
Report by Depute Chief Executive (Education, Communities and
Organisational Development) 
9 - 14 
4.  Proposed Pathways Ouf of Poverty Event
Report by Elizabeth Robinson, Consultant in Public Health, NHS
Grampian 
15 - 20 
5.  Population Health Framework
Report by Elizabeth Robinson, Consultant in Public Health, NHS
Grampian 
21 - 30 
6.  Children Services Plan 2023-2026 Annual Report Year 2
Report by Interim Chief Social Work Officer/ Head of Service and Chair of
GIRFEC Leadership Group, Moray Council 
31 - 98 
7.  Digital Engagement Update
Report by Depute Chief Executive (Education, Communities and
Organisational Development) 
99 -
102 
8.  Nominations for Chair and Depute Chair
Report by Depute Chief Executive (Education, Communities and
Organisational Development) 
103 -
104
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9.  AOCB 
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THE MORAY COUNCIL 
Community Planning Board 
SEDERUNT 
Dr Adam Coldwells  (Chair)
Councillor Kathleen Robertson  (Depute Chair)  
Mr George Burgess  (Member)
Ms Karen Greaves BEM  (Member)
Councillor Sandy Keith  (Member)
Councillor Scott Lawrence  (Member)
Ms Jackie Maclaren  (Member)
Councillor Marc Macrae  (Member)
Mr Gavin Miles  (Member)
Mr Grant Moir  (Member)
Ms Shantini Paranjothy  (Member)
Mr David Reid  (Member)
Mr Dennis Robertson  (Member)
Ms Claire Sim  (Member)
Chief Superintendent Kate Stephen  (Member)
Councillor John Stuart  (Member)
Ms Caroline Webster  (Member)
Mr Andrew  Wright  (Member)
Councillor Amber Dunbar  (Outside Body Appointee)
Councillor Bridget Mustard  (Outside Body Appointee)  
Gp Capt Sarah Brewin  (Non-Voting Member)
Ms Sarah Medcraf  (Non-Voting Member)
Lt Col James Walker  (Non-Voting Member)
Clerk Name: Lindsey Robinson
Clerk Telephone: 07966 120593
Clerk Email: committee.services@moray.gov.uk 
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MORAY COUNCIL 
Minute of Meeting of the Community Planning Board 
Wednesday, 04 June 2025 
Committee Room, Council Office, High Street, Elgin, IV30 1BX 
PRESENT 
Councillor Amber Dunbar, Ms Karen Greaves, Councillor Sandy Keith, Councillor Scott
Lawrence, Ms Sarah Medcraf, Mr David Reid, Councillor Kathleen Robertson,
Councillor John Stuart 
SUBSTITUTES 
Sgt Graham Alder attended on behalf of Chief Superintendent Kate Stephen.
Elizabeth Robinson (Consultant in Public Health) attended on behalf of Susan Webb.
Wg Cdr Andrea Dowds attended on behalf of Gp Capt Sarah Brewin.
Sara Kane (Barrack Staff Officer) attended on behalf of  Lt Col James Walker. 
APOLOGIES 
Gp Capt Sarah Brewin, Mr George Burgess, Dr Adam Coldwells, Ms Jackie Maclaren, Mr
Gavin Miles, Mr Grant Moir, Councillor Bridget Mustard, Mr Dennis Robertson, Ms Claire
Sim, Chief Superintendent Kate Stephen, Lt Col James Walker, Mrs Susan Webb, Ms
Caroline Webster, Mr Andrew  Wright 
IN ATTENDANCE 
The Depute Chief Executive (Economy, Environment and Finance); Depute Chief
Executive (Education, Communities and Organisational Development); Acting Head of
Economic Growth and Development; Interim Chief Social Work Officer/Head of
Service; Lydia Simpson, Lead Officer for Progress for Parents; Lindsay Nelson,
Wellbeing Improvement Officer; and Lindsey Robinson, Committee Services Officer. 
1.         Chair 
Councillor Robertson, as depute Chair, chaired the meeting. 
2.         Minute of the meeting held 4 March 2025 
The minute of the meeting of 4 March 2025 was submitted and approved as an
accurate record of the meeting. 
The Acting Head of Economic Growth and Development provided an update on item 3
"Community Wealth Building Strategy Action Plan" and advised that the officer is now
in post and the community benefits portal is going to be rolled out. 
3.         School Age Childcare 
Item 2.
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The meeting had before it a report by the Depute Chief Executive (Economy,
Environment and Finance) providing the Board with an update on the School Aged
Childcare for 5–12-year-olds project. This project is co-ordinated by the Moray
Pathways Local Employability Partnership (LEP) and a dedicated project officer is
leading the project, with strategic leadership from the Lead Officer Progress for
Parents. This project is resourced by the Child Poverty Scottish Government Grant
governed by the LEP. The report seeks approval to progress new initiatives and to
assist in alleviating the pressures of deficient School Age Childcare (SACC) provision
throughout Moray.  
During consideration, Councillor Keith sought clarification on the provision of weekend
child care.  
Ms Simpson stated that this has not been forgotten about but there was a necessity to
get some provision in place before it can be expanded.  
Wg Cdr Dowds asked if the RAF could help with childcare funding.  
Ms Simpson advised that they are currently looking at areas where there is no provision
but nothing would be off the table.  
Ms Medcraf sought clarification on whether an application was made to the Scottish
Government Bright Start Breakfast Fund.  
Ms Simpson advised that the application details were sent to each school and nursery,
and they then made their own decision on whether to apply or not.  
The Depute Chief Executive (Education, Communities and Organisational
Development) added that decisions are not made centrally for schools , each  head
teacher has devolved responsibility for management.  She further added that there is
no statutory responsibility upon the council to provide school age childcare and so it
was not a Council education service responsibility, therefore,it is for all partners to
work together to find a solution.  
The Depute Chief Executive (Economy, Environment and Finance) advised that there
were national solutions that could be looked at, but the next step is to concentrate on
what the partnership are asking for.  The Council has limited resources and revenue to
fix this problem, but this report allows  work to progress while the bigger picture is
looked at nationally.  
Following consideration, the Board unanimously agreed to:  
i. note the local progress made since the initial report presented in May 2024;
and 
ii. agree new School Age Child Care initiatives in the highest need areas named
in the Moray Poverty Report 2023 which are, Elgin Cathedral to Ashgrove and
Pinefield, New Elgin East, Forres South West and Mannachie, Buckie Central
East, and Keith and Fife Keith. 
4.         LOIP Development of Delivery Framework - Update 
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The meeting had before it a report by the Depute Chief Executive (Education,
Communities and Organisational Development) updating the Board on progress in
developing a delivery framework to advance the priorities set out in the Partnership's
Local Outcomes Improvement Plan (LOIP) that was agreed by the Board on 16
September 2020.  
During consideration, the Chief Executive confirmed the importance for the
partnership to ensure that its work is properly  resourced and that there is shared
responsibility across partners for preparing  the LOIP.  
Councillor Lawrence was of the opinion that the health outcomes should be more
clearly defined within the LOIP and suggested that Local Place Plans should also be
included.  
The Depute Chief Executive (Education, Communities and Organisational
Development) stated that Locality Plans allow an understanding at a local level to
inform the CPP to work.  
Following consideration, the Board unanimously agreed to:  
i. approve the plans set out in Appendices 1-3 in respect of 3 of the 4 Local
Outcomes Improvement Plan priorities, which together provide a delivery
framework to advance the priorities set out in the Partnership’s Local
Outcomes Improvement Plan – Moray 2027 with progress to be reported half
yearly; and 
ii. note that development work continues to refine the delivery plans and
enhance the focus on outcomes. 
5.         CPB Children Services Plan 2023-2026 - Year One Annual Report 
The meeting had before it a report by the Interim Chief Social Work Officer/Head of
Service and Chair of the GIRFEC Leadership Group asking the Board to approve the
Children's Services Plan year one progress report (2023/24) at Appendix 1.  
During consideration, Councillor Keith sought clarification on the employment of the
virtual head teacher and when a difference would be seen.  
In response the Interim Chief Social Work Officer/Head of Service advised that they are
now in post, and they are looking at how to ensure young people attend  school
consistently with the same outcomes for care experienced young people and their
non-care experienced peers.  
The Chief Executive welcomed the various different plans across services that in 
combination supported this work and enabled  time to be spent on delivery moving
forward.  
The Interim Chief Social Work Officer/Head of Service advised that  a more outcome
focussed approach was being considered and that he would seek informal agreement
on the draft year 2 report before it goes before the Board at the next meeting for
agreement.  
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It was agreed that the draft year 2 report would be emailed to the Board members for
comment when it is ready.  
Following consideration, the Board agreed:  
i. to approve the finalised Children's Services Plan 2023-26 year one annual
report; 
ii. to allow submission to the Moray Council Communications team for review
of the final draft to ensure all corporate branding requirements will be met;
and 
iii. to a draft of the year 2 report being emailed to CPB members for comment
before a final report comes back to the next meeting on 20 August 2025.  
6.         AOCB 
Ms Medcraf advised that Claire Sim (SDS) is looking to replicate the summit held in
Highland in October.  It will include public, private and third sector employers and will
look at the future workforce requirement.  
The Chief Executive advised that the Highland Council event had been successful, and 
SDS were planning to hold one in every area.  
The Depute Chief Executive (Economy, Environment and Finance) advised that there is
a meeting scheduled for July to see how this should be pulled together and to look at
the summit objectives and outcomes alongside an offer from Prosper to convene an
Economic Summit for Moray.  She further advised that given the issues under
consideration it was more important to get the approach right than call the summit
quickly. 
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REPORT TO: COMMUNITY PLANNING BOARD ON 20 AUGUST 2025 
SUBJECT:  2024-25 - LOIP PERFORMANCE MONITORING REPORT 
BY: DEPUTE CHIEF EXECUTIVE (EDUCATION, COMMUNITIES
AND ORGANISATIONAL DEVELOPMENT), MORAY
COUNCIL 
1. REASON FOR REPORT 
1.1  To inform the Board of the performance against Local Outcome 
Improvement Plan (LOIP) priorities for the period to 31 March 2025. 
2. RECOMMENDATION 
2.1  It is recommended that the Board – 
(i) scrutinises and notes the progress reported; and
(ii) make additions and amendments to the draft report as
required ahead of submission of the report to the Board. 
3. BACKGROUND 
3.1  Delivery framework plans defining planned work against LOIP priorities,
agreed by the Board in April 2021 (para 3 of the Minute refers), were
largely complete by March 2023.  There was no refresh of frameworks
during 2023/24 pending the outcome of the ongoing mid-point review of
the LOIP.   
3.2 During this period, Strategic Groups advanced the delivery of 
partnership strategies and plans contributing to the delivery of LOIP 
priorities.  These were used to inform and meet 2024/25 annual LOIP 
performance  reporting requirements with links included as background 
papers. 
3.3 There is reference in each delivery framework to partner strategies and 
plans that hold greater levels of detail.  
Item 3.
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3.4 The Community Planning Board on 4 June 2025 agreed the LOIP 
delivery frameworks in respect of 3 of the 4 priorities, recognising 
them as an evolving area of work  that will continue to develop. 
3.5 This represents the final monitoring report against the previous delivery 
framework.  From April 2025, monitoring will be provided half-yearly 
and align to the refreshed delivery frameworks to provide a sharper 
focus aimed at enabling the Board to give attention to a narrower range 
of priorities through 2025/26.   
3.6 Building a better future for our children & young people in Moray 
The Children’s Services Plan (CSP), contributes to the priorities below. 
The outcome of the ongoing refocus of the CSP will inform which actions
and indicators aligned to LOIP priorities below will be monitored going
forward. 
Children and young people live in communities where their voice is heard and they
are build up to be all they can be
The emotional and mental wellbeing of children and young people is improved
Children live in safe and supportive families
The impact of poverty on children, young people and families is mitigated 
Progress summary - 
3.6.1 The Children’s Services Plan year one progress covering the period to 
March 2024 was presented to the Board on 4 June 2025 (item 5 of the 
Agenda refers). 
3.6.2 Improving mental and emotional wellbeing evidenced a gap in support to
parents to learn more about supporting their child’s mental wellbeing. 
Completion of tests for change resulted in the creation of a new parent
support service developed through the Strategic Equity and Whole Family
Wellbeing Funding.  Initial findings show high levels of self-referral,
increased parental knowledge and confidence in providing support and a
willingness to open up about concerns. 
3.6.3 The partnership continues to work in developing a system approach to 
Mental Health and Wellbeing Services with an open door methodology 
to smooth transitions between services.   
3.6.4 A social-prescribing based pilot was undertaken to understand why 
young people were engaging less in community provision with insights 
used to work with community providers to increase inclusion. 
3.6.5 Strengthening support for families continued with the update of the 
child planning documentation and guidance and roll of out refreshed
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solution-orientated training.  Feedback from professionals and 
families concluded that risks are fully explored in a positive way with a 
clearer focus applied.  Work is ongoing in developing the local family 
support pathway   
3.6.6 Outcomes for looked after and care experienced children improved with
the creation of a virtual headteacher role to improve attainment, as local
data continued to evidence the attainment gap was not yet closing.   
3.6.7 Significant progress in establishing a Moray Poverty dataset to better 
enable improvement work and target resources.  Evidence shows good 
levels of employment, the average working week longer and average  
full time weekly wage lower in Moray than national level reinforcing a low-
income economy.  Parents are supported to claim all entitled welfare
benefits using the Grampian developed Financial Inclusion Pathway and
Infant Feeding Crisis Pathway. 
3.7 Empowering and connecting communities   
Actions are equally weighted and due dates are March 2026, delivery is as
expected at this stage against the two focus areas contributing to this
priority. 
Thriving and well connected place, where more people live well
Develop stronger, more resilient, supportive, influential and inclusive communities
Improve life chances for people in Moray of all ages in communities experiencing the
greatest inequality 
Progress summary – 
3.7.1 An update on Locality Planning in Buckie and New Elgin was submitted to
the Board on 4 March 2025 (para 4 of the Minute refers).  There are
increasing numbers of residents and volunteers engaged with the Link
Community Hub in New Elgin.  Buckie community hub continues with
locally led activities to meet local needs.  Community Learning and
Development produce quarterly online activity reports on work
progressed through the reporting year. 
3.7.2 The Moray Multiply Project, launched in April 2023 ended in March 2025,
funded by the UK Government Shared Prosperity Fund, was designed to
help people improve their confidence with numbers in everyday life and
career development.  The Strategic Partnership published an online
report evidencing achievements and impacts of the Moray project.  
3.8 Growing diverse, inclusive and sustainable economy 
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Actions are equally weighted and due dates are March 2026, delivery  is
as expected at this stage against the four focus areas contributing to  this
priority. 
By the year 2030 Moray will have a sustainable and inclusive economy which
generates improved opportunities for everyone, including more skilled and higher
paid jobs
Increased participation, skill and pay levels with reduced gender inequality through
pathways to employment and higher skilled employment
Increased participation, skill and pay levels with reduced gender inequality through
targeted approaches for those furthest from the job market
Increased participation, skill and pay levels with reduced gender inequality through
choices for the young workforce
Increased participation, skill and pay levels with reduced gender inequality through
apprenticeships at all levels 
Progress summary – 
3.8.1 Moray Pathways is a local employability partnership dedicated to 
assisting individuals requiring support to secure employment.  The 
annual report of the partnership for 2024/25 reported over 700 clients 
continued to be supported, 135 participants secured employment with 
the majority sustaining their positions for over 3 months, 285 
participated in vocational skills Sector-based Work Academy 
Programme activities, 65 progressed to further or higher education and 
over 200 participated in barrier removal activities such as creative 
skills, personal development support and counselling. 
3.8.2 Youth participation is measured nationally in the proportion of 16-19 
year old engaged in learning, training or work.  Latest data for 2023-24 
reports a participation rate of 93.1% in Moray, above the national 
average of 92.7% reflecting the collaborative efforts of the partnership 
in supporting young people towards positive outcomes. 
3.9  Improving well-being of our population 
Actions are equally weighted and due dates are March 2026, progress is
reported as at March 2025 with work continuing as expected at this stage
against the three refocused areas contributing to this priority.  
People are healthier and experience fewer harms as a result of making well
informed decisions about their health and well-being
People who take harmful drugs are offered evidence-based harm reduction and advice
People can access the services they need to support their recovery
People remain in treatment for as long as they need to 
Progress summary - 
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3.9.1 An update on the work of the partnership to deliver trauma-informed,
rights-based service was presented to Moray Integration Joint Board on 29
May 2025 (para 12 of the Minute refers). 
3.9.2 Notable progress has been made in implementing the National
Medication Assisted Treatment (MAT) standards, a key part of Scotland’s
response to ongoing drug-related deaths crisis, providing a framework to
ensure treatment is safe, person-centred and effective. 
3.9.3 Improved referral pathways, delivered through a third sector direct
access service, have reduced waiting times for people and enabled faster
access to support.  Lived experience group feedback has shaped
pathways into and through services to better reflect the realities of
people’s lives and improve outcomes.  Frontline staff benefitted from
continued training on rights awareness, trauma informed practive and
crisis response. 
4. SUMMARY OF IMPLICATIONS 
4.1. As a performance report, there are no direct financial, workforce,
equalities, policy or legal issues from this report. 
5. CONCLUSION 
5.1. Annual partnership reporting of work aligned to LOIP priorities provides
reasonable assurance of progress.  Delivery Plans for 2025/26
performance monitoring will provide a sharper focus so the Board can
give attention to a narrower range of priorities. 
Author of Report:   Louise Marshall, Strategy and Performance Manager 
Background Papers: CPB 04/06/25 Children’s Service Plan (CSP) 2023-26, Year
One Annual Report 
CPB 04/03/25 Locality Plans Update – Buckie & New Elgin 
Communities CLD Service Updates and Moray Multiply 
ED&I 17/06/25  Moray Pathways Local Employability
Partnership Annual Report 
IJB 29/05/25 Moray Alcohol and Drug Partnership (MADP) –
Scottish Government Annual Reporting Survey 
2025-26 LOIP Actions 
2025-26 LOIP Performance Indicators    
Ref:      
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REPORT TO: COMMUNITY PLANNING BOARD ON WEDNESDAY 20 AUGUST
2025
SUBJECT: PROPOSED ‘PATHWAYS OUT OF POVERTY EVENT’ 
BY: ELIZABETH ROBINSON, CONSULTANT IN PUBLIC HEALTH, NHS
GRAMPIAN 
1. REASON FOR REPORT
1.1 To ask the Community Planning Board (CPB) for support to run a Pathways out of
Poverty event in order to refocus and energise the anti-poverty agenda in Moray. 
2. RECOMMENDATION 
2.1  It is recommended that CPB agrees to sponsor an event to galvanise strategic
commitment to tackling poverty in Moray, with clearly defined action from all sectors. 
3. BACKGROUND
3.1 While individual agencies continue to deliver activity to tackle poverty in Moray,
collectively we are not doing enough to reverse the trend. The Community Planning
Board has identified poverty and inequality as a priority, but we need a strategic
approach that identifies and utilises all the levers available to us.  This event will
complement the work already happening under the Community Wealth Building
Strategy which has been approved by the Community Planning Board. 
4.  KEY MATTERS RELEVANT TO RECOMMENDATION 
Item 4.
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4.1  While ‘Relative Child Poverty’ has decreased slightly between 2023 (23.9%) and 2024
(23%), Moray isn’t keeping pace with other Scottish Local Authorities which showed
an average decrease of 1.8%. As a result, Moray has moved up the rankings from 16th
to 12th highest in Scotland. Across Scotland 75% of children in poverty are living in
working households and 61% of working age adults in poverty are in working
households, an increase of 24% and 9%, respectively. In contrast the number of both
adults and children in poverty in workless households is on a decreasing trend. Whilst
identifying and intervening with those not working and on lowest incomes/benefits
has made a difference across Scotland, those in work have been neglected. These
households are less likely to see themselves in poverty and less responsive to
intervention. 
4.2 While there is good work happening across the partnership, it is not happening at the
scale required to deliver significant change.  There is a need to review and
consolidate current activity, understand the specific roles that partners can play, and
identify where the greatest impact can be achieved. 
4.3 However, relatively recent history tells us that it is possible to reverse child and adult
poverty with concerted action in the right places.
An effective anti-poverty strategy will:
• Increase incomes, assets and resilience
• Reduce costs including for housing, childcare and disability and debt
4.4 Actions are required from everyone. Businesses, civic society and individuals,
families and communities themselves have a role to play alongside direct and
supporting action from central, national and local governments. In Moray, we need to
build the belief that effective action can be taken, and be clear about what these
actions are and who owns them.
5. SUMMARY OF IMPLICATIONS
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement Plan (LOIP)) 
Tackling poverty is a priority of these plans. 
(b) Policy and Legal 
There are no implications for policy or legal. 
(c) Financial implications 
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None arising directly from this report. 
(d) Risk Implications and Mitigation 
None are arising directly from this report. 
(e) Staffing Implications 
None are arising directly from this report. 
(f) Property 
None arising directly from this report. 
(g) Equalities/Socio Economic Impact 
None arising directly from this report. 
(h) Climate Change and Biodiversity Impacts 
None arising directly from this report.
6. CONCLUSION
6.1     CPB is asked to support and sponsor a one-day leadership summit on poverty.  
Author of Report: Elizabeth Robinson: Consultant in Public Health, NHS
Grampian
Background Papers: Appendix 1: One-Day Senior Leadership Summit: “Pathways
Out of Poverty”: From Vision to Action: Building a Future
Without Poverty 
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Appendix 1
🏛️ One-Day Senior Leadership Summit: “Pathways Out
of Poverty”
Theme: From Vision to Action: Building a Future Without Poverty
Audience: Senior leaders from government, business, non-profits, academia, and
community organizations
Goal: To align leadership, spark commitment, and lay the groundwork for a
collaborative, actionable plan.
Date & Time: To be agreed 9:30 AM – 4:30 PM
Venue: UHI Moray
Agenda Overview
Time Session Title Description
9:00 –
9:30 AM            Arrival & Networking  Informal mingling with local community
voices featured in short videos
9:30 –
9.45 AM         
Opening Remarks &
Vision Setting
Keynote by Council Leader?  outlining the
moral and strategic imperative
9.45 –
10:30
AM        
“State of Poverty”
Data Briefing
Presentation of current data, trends, and
lived experience testimonials
10:30 –
12:30
PM      
Strategy Lab: Root
Cause Mapping
Facilitated workshop to identify systemic
barriers and leverage points
12:30 –
1:30 PM        Community Lunch
Could any local social enterprise do
catering? Include storytelling from lived
experts?
1:30 –
2:15 PM     
Panel: Cross-Sector
Solutions That Work
Leaders from different sectors share scalable
anti-poverty initiatives
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2:15 –
3:30 PM       Action Design Sprint Breakout groups co-design pilot initiatives
aligned with strategic pillars
3:30 –
3:45 PM            Break & Gallery Walk View outputs from breakout groups; informal
feedback and idea exchange
3:45–
4:15PM              Commitment Circle Each leader shares one concrete action or
resource they will contribute
4:15 –
4:30 PM     
Closing Reflections &
Next Steps
Summary of outcomes, announcement of
working groups, and follow-up plan 
🎯 Strategic Objectives
• Build Shared Understanding of poverty’s root causes and systemic nature
• Foster Cross-Sector Collaboration by breaking silos and encouraging co-
ownership
• Generate Actionable Ideas for pilot programmes and policy shifts
• Secure Leadership Commitments to resources, advocacy, and
implementation 
🧩 Key Design Elements
• Lived Experience Integration: Individuals with lived experience of poverty will
be invited to attend as co-facilitators, storytellers, and advisors—not just guests.
• Equity Lens: We will ensure all discussions are grounded in equity, inclusion,
and justice.
• Follow-Up Structure: Re-establish the steering committee and operational
group to carry forward the work. 
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REPORT TO: COMMUNITY PLANNING BOARD ON WEDNESDAY 20 AUGUST
2025
SUBJECT: POPULATION HEALTH FRAMEWORK   
BY: ELIZABETH ROBINSON, CONSULTANT IN PUBLIC HEALTH, NHS
GRAMPIAN 
1. REASON FOR REPORT
1.1 To introduce the Scottish Government Population Health Framework and
accompanying suit of documents and to consider how we begin to implement this
across Moray Community Planning Partnership, engaging key stakeholders and our
communities.  
2. RECOMMENDATION
2.1 It is recommended that the Community Planning Board (CPB) notes the production of
the Population Health Framework and explores its role in contributing to current and
future community planning outcomes in Moray.  
3. BACKGROUND
3.1  The Population Health Framework (PHF) has been developed as a joint Scottish
Government and Convention of Scottish Local Authorities (COSLA) publication in
collaboration with key system wide partners, including NHS public health leaders.
Across the North-East of Scotland, we recognise the same worsening picture of
health as the rest of Scotland and support the cross-sector and cross-government
Item 5.
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approach required to deliver significant change across the building blocks of health
and wellbeing. The Framework sets out a long term strategy from 2025 to 2035 to
restart improvements in life expectancy for the whole population, and reduce the life
expectancy gap for the 20% of the population in the most deprived communities in
Scotland and the nation as a whole.
3.2 The PHF is designed to be inclusive and is aimed at all who have – or consider that
they have – a role in building and maintaining good physical and mental health and
wellbeing amongst Scottish people. It represents a shift in culture, away from a
reliance on treating illness to preventive actions across the whole system to
improving health.
3.3 The Framework recognises the significant financial pressures faced by the public
sector and society as a whole, some of which affect the resources available to
support individuals and services. It also recognises that without rebalancing the
financial system and focusing more on prevention the demands on care and
treatment services will be unsustainable.
3.4 The development of the PHF was informed by the adoption of four guiding principles
that will also guide framework implementation:
a. Prioritise creating and maintaining good health and preventing ill health;
b. Focus support on the people and communities who need it the most;
c. Change systems and environments to support individuals to stay healthy; and
d. Deliver through a whole system approach – nationally and locally.
3.5 From this, five inter-connected drivers were identified that underpin the structure of
the framework:
1. Prevention Focused System; 
2. Social and Economic Factors; 
3. Places and Communities; 
4. Enabling Healthy Living; and 
5. Equitable Access to Health and Care. 
3.6 The PHF has adopted two initial priorities for the two years 2025 to 2027. These are: 
Priority 1: Embedding Prevention in our Systems – Developing mechanisms that 
prioritise addressing inequalities and improving prevention within planning, 
delivery, budgets and accountability. 
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Priority 2: Improving Healthy Weight – Developing a whole system approach to 
improve food environments; ensure a healthy, balanced diet is accessible and 
affordable to all; and improve population levels of healthy weight. 
3.7 For the period beyond 2027, there are further areas for development associated
with each of the five inter-connected drivers. In each case the PHF acknowledges
that existing action(s) are taking place on which the PHF builds, and identifies the
actions needed to be put in place to support change that will sustain the
framework. 
Initial actions associated with each of the drivers are shown in Appendix 1. 
3.8 The PHF is supported by what have been called Sector Summaries, short
documents that set out the contributions to the delivery of the Framework by given
sectors across the system. These summaries cover the contributions to be made by
local government; the Scottish NHS, the community and voluntary sector; and the
business sector. 
Delivering Population Health within the Framework in Moray 
3.9 Initial assessment of the PHF suggests that there is a good fit with the existing and
future arrangements for community planning, integrated health and social care
delivery, and wider development and spatial planning. 
3.10 With regard to the first priority for 2025-27 within the PHF, Moray has already made
a clear commitment to making the shift towards a more preventative and early
interventional approach to its service planning and delivery and as a guiding
principle underlying both the existing community planning arrangements and the
new arrangements which will create and deliver the updated LOIP 2026-36.
Ensuring that the new Prevention funding arrangements benefit action across
Aberdeen City 
3.11 The second priority around delivering a whole system approach to creating a
population with a healthy weight is already being developed across Moray, via the
whole systems approaches to physical activity and obesity. This work will be
supported by the forthcoming Good Food Nation plan and ties in well with existing
programmes of work, for example, the Moray Growth Deal.
3.12 The focus on reducing inequalities in life expectancy is welcome and fits with
existing Community Planning Board priorities to tackle poverty and inequality. Initial
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review of the wider actions embedded in the PHF (See Annex 1) suggests that
activities associated with each of these areas is already underway across Moray; in
conclusion, Moray is well placed to adopt and deliver the PHF. However, we will
need to avoid complacency and presumptions that what is already being delivered
is sufficient to achieving the aspirations underpinning the framework. It will also be
important to ensure that we are working from a strong evidential base and are
drawing on the critical insights of those with lived experiences.
4.  KEY MATTERS RELEVANT TO RECOMMENDATION 
4.1 In developing their recommendation, CPB is asked to:
• Receive an overview of the Population Health Framework and supporting
documents.
• Discuss and agree priority areas of focus in relation to delivery of the framework.
• Discuss and consider the approach we need to take in Moray to the priority focus
areas.
• Consider what the implications of the framework might have for individual
organisations and our communities.
• Consider how delivery of framework actions can support future Local Outcome
Improvement Plan development and achievement of ambitions. 
5. SUMMARY OF IMPLICATIONS
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement Plan (LOIP))
and Moray Integration Joint Board Strategic Plan “Partners in Care 2022 – 2032” 
The Population Health Framework supports achievement of these plans. 
(b) Policy and Legal 
There are no implications for policy or legal. 
(c) Financial implications 
None arising directly from this report. 
(d) Risk Implications and Mitigation 
None are arising directly from this report. 
(e) Staffing Implications 
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None are arising directly from this report. 
(f) Property 
None arising directly from this report. 
(g) Equalities/Socio Economic Impact 
None arising directly from this report. 
(h) Climate Change and Biodiversity Impacts 
None arising directly from this report.
6. CONCLUSION
6.1  CPB is asked to consider the best way to socialise the framework with
Community Planning Partners and agree how we should begin to engage key
stakeholders and communities and implement it across Moray.
Author of report:  Elizabeth Robinson: Consultant in Public Health, NHS
Grampian
Background Papers: Population Health Framework -
https://www.gov.scot/isbn/9781836915942
Population Health Framework supporting documents:
• PHF Evidence Paper –
http://www.gov.scot/ISBN/9781836915843
• PHF Sector Summary (Business) –
https://www.gov.scot/isbn/9781836915966
• PHF Sector Summary (Local Government) –
https://www.gov.scot/isbn/9781836917441
• PHF Sector Summary (Community and Voluntary
Sector) –https://www.gov.scot/isbn/9781836915959
• PHF Sector Summary (The NHS) –
https://www.gov.scot/isbn/9781836917458 
Improving Scotland Diet and Healthy Weight – Consensus
Statement Improving Scotland’s diet and weight
Obesity Action Scotland Grampian Factsheet August 2024 -
grampian_fs_2024_update_final.pdf
Better Places – Consensus Statement Better Places. A position
statement on behalf of the Scottish Public Health System
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Appendix 1: Population Health Framework Actions 
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REPORT TO: COMMUNITY PLANNING PARTNERSHIP (20 AUGUST 2025
MEETING)    
SUBJECT: CHILDREN’S SERVICE PLAN (CSP) 2023-26, YEAR TWO ANNUAL
REPORT COVERING (2024-2025) 
BY: INTERIM CHIEF SOCIAL WORK OFFICER/HEAD OF SERVICE
AND CHAIR OF THE GIRFEC LEADERSHIP GROUP 
1. REASON FOR REPORT 
1.1. To request the approval of the Community Planning Board (CPB) of the Children
Services Plan year two annual report (2024/25). 
2. RECOMMENDATION 
2.1. It is recommended that The Community Planning Board approve the second
annual progress report of the Children Services Plan 2023-2026.   
3. STATUTORY CONTEXT 
3.1. Part 3 of the Children and Young People (Scotland) Act 2014 places a statutory
duty on both the local authority and the relevant health board to prepare a
Children Services Plan (CSP) for the area of the local authority, in respect of each
three-year period. It is expected that they will work collaboratively with other
members of the Community Planning Partnership (CPP), as well as with children,
young people, and their families at various stages of the plan’s development and
review. There is a statutory duty to provide an annual report on progress of the
delivery of the plan. 
3.2. Part 3 of the Act seeks to improve outcomes for all children and young people in
Scotland by ensuring that local planning and delivery of services is integrated,
focused on securing quality and value through preventative approaches, and
dedicated to safeguarding, supporting, and promoting child wellbeing. It aims to
ensure that any action to meet need is taken at the earliest appropriate time and
that, where appropriate, this is taken to prevent need arising. 
3.3. Moray’s Children Services Plan 2023-26 is based upon the Children & Families
Joint Strategic Needs Assessment, including the results of the Health &
Item 6.
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Wellbeing Survey 2022 completed across Moray schools. Moray’s Plan
incorporates the following statutory plans within one CSP with the aim of
streamlining reporting: 
• Child Poverty Plan (requirement as per Child Poverty Act, 2017)
• Corporate Parenting Plan (Part 9, Children & Young People’s Act 2014) 
• Children’s Right’s Plan (Section 18, UNCRC (Incorporation) SCOTLAND
Act 2024   
In addition, it is Moray’s Plan to deliver the promise and contains Moray’s Child
Protection Improvement Plan. 
All local authorities are required to include their Whole Family Wellbeing Fund
return either within or along side the CSP Annual progress report.   
A post inspection improvement plan was developed in 2023 for children services;
this remains separate to this plan.   
3.4 The CSP 2023-26 was approved at the Corporate Planning Board on 17 May 2023. 
3.5 The Scottish Government reviews all CSPs within 6 months of submission
against 15 assessment criteria. Moray’s plan was very positively received, fully
meeting 14/15 of the criteria with no alterations required.  
The plan was positively received by the care inspectorate during the Children
Services Partnership Inspection. 
3.6  The Community Planning Partnership approved the first annual report on 4th June
2025 and agreed for a draft version of the report to be submitted to the Scottish
Government prior to full approval of the committee to support Children Services
to meet national reporting expectations. 
4. 2024/25 Update 
4.1.  The annual reports continue with the same format as the Children Services Plan
2023-2026, with the progress of the priority areas outlined individually, ensuring
the reporting requirements of the various statutory plans is evident (overall
progress towards to deliver of the promise is evident). 
4.1. The progress outlined with regard Child Poverty has been sighted and approved
by the appropriate NHS Grampian board as responsibility is jointly shared.   
4.2. The key areas of progress to note are: 
i. Self-evaluation has evidenced that children’s views are central to decision
making within the child protection process. New tools for capturing the voice
of non-verbal and infant children have been embedded across Health and
community engagement work undertaken has focused on hearing less
represented voices for example LGBTQ+, asylum-seeking, and neurodiverse
children to understand their support needs. 
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ii. Moray’s poverty data set has been used to target resources with examples of
various community-based engagement and activities provided to reach out to
families. Income maximisation services helped families gain nearly £100K of
income and focused project work on the priority family types identified in the
national child poverty strategy continues. 
iii. A new moray wide parent focused support service has been established to
support parents/carers to understand and support their children’s mental
health and wellbeing needs. The CAMHS service across Grampian continues
to be in the top 3 performing health boards in regard meeting the 18-week
standard for children to receive support, with most children referred receiving
their initial consultation appointment within 4-6 weeks. Collaborative working
continues across mental wellbeing services to ensure smooth transitions
between services are experienced. 
iv. All child protection procedures and training have been updated to reflect new
child protection and GIRFEC guidance. The online safety campaign has been
successfully extended and partnership-based sextortion training introduced.
The Scottish Child Interview Model has been fully implemented, and funding
has been secured to develop the Bairns’ Hoose approach further within
Moray. 
v. Moray’s adapted curriculum within Education has been launched to increase
the options available to meet the educational needs of children with
additional support needs. Inclusivity across sport for the disabled and those
with additional support needs has increased further. There has been a
significant increase in the number of neurodiversity diagnoses completed
over the reporting period and parents of earlier age children have accessed
support through the Early Bird family programme, focused on children with an
early autism diagnosis. 
vi. Family support ranging from prevention to intensive family support has
increased, 93% of pregnant women were invited to join the universal peep
pathway, a family learning programme being upscaled to be a universal offer
from pre-birth to school start age. New child planning documentation has
been introduced and a GIRFEC website launched to support both families
and professionals to understand what GIRFEC means in Moray, including a
directory of support. The Moray Advocacy Service introduced during this CSP
period supported 259 children and 175 parents/carers during this reporting
period. 
vii. Moray continues to make progress to deliver the promise, with a 57%
reduction in school exclusions of looked-after children and with an average
the national average rate of siblings being kept together when requiring care.
There has been a 34% increase in the take up of the independent advocacy
offer. 
viii. 650 members of the children services workforce have accessed a range of
training over the reporting period and a new training framework implemented. 
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ix. Funding leveraged for youth participation, transitions, and trauma-informed
practice 
x. A review of progress has led to the reduced focus of work outlined progress
over the final year of the plan 
5.        SUMMARY OF IMPLICATIONS 
5.1. There is a statutory duty to produce a 3-year CSP and to provide an annual
progress report to the Scottish Government. The CSP and subsequent progress
reports should be published on the Community Planning Partnership website.
There is a risk of reputational damage if these duties are not met. 
5.2. The CSP Annual Report meets our statutory reporting responsibilities in relation
to Children’s Services Planning, Child Poverty, Corporate Parenting and
Children’s Rights. 
5.3. Although very well received, the CSP 2023-2026 was noted as very ambitious.
Indications from the Scottish Government are they are considering changing to
the current 3-year cycle and advise having between 3-5 priorities in the next
cycle. Work is beginning to produce the next plan, the reduction of the focus over
the last year of the plan will support this work.   
Author of Report: Lindsay Nelson, Improvement Officer (Wellbeing), completed on
behalf of the GIRFEC and PROMISE Lead Officer (vacant post) and
the Chair of the GIRFEC Leadership Group   
Background Papers:  
Ref: 
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APPENDIX 1 
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APPENDIX 1 
2
Table of Content 
Introduction……………………………………………………………………………………………………………………….3
Strategic Outcomes…………………………………………………………………………………………………………….5
Voice…………………………………………………………………………………………………………………………………8
Family……………………………………………………………………………………………………………………………….11
Tackling Child Poverty                                                                                                                                                                           11
Improving the mental and emotional well-being of children young people and their families                           21
Keeping children and young people safe                                                                                                                                     24
Supporting children and families who experience challenges due to disability or neurodiversity                   29
Strengthening family support                                                                                                                                                            33                                                                                                                                                         
Care………………………………………………………………………………………………………………………………… 37
People………………………………………………………………………………………………………………………………45
Scaffolding……………………………………………………………………………………………………………………….47
Next Steps ………….…………………………………………………………………………………………………………….50
Appendix 1 Whole Family Wellbeing Report …………………………………………………………………………………51
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APPENDIX 1 
3
Introduction 
Welcome to Moray’s Children's Services Plan, Our Promise to the Children of Moray, annual report for 2024 -2025. 
Moray’s Children Services Plan and reporting also incorporates the other key partnership plans that have an exclusive focus on children, young
people and their families. They are: 
• Child Poverty Plan
• Children's Rights and Participation Plan
• Corporate Parenting Plan
• Child Protection Improvement Plan
Progress in the delivery of the plan was showcased at a family fest event ran in partnership with employability, with child poverty prioritised at the
event in response to the rising rate. A total of 330 people attended the event which included a marketplace showcasing the range of free family
activities and services available in Moray including those offering families financial support. 
The second year of our plan has coincided with some key challenges felt both locally and nationally both families and our children’s workforce are
facing: 
• Increased violence and aggression within and outside the school community has continued, with school attendance and meaningful
engagement remaining an issue,
• The struggles of neurodiverse parents and children remain prominent, with diagnosis, support and education attainment being the concerns
of families,  
• challenges associated with cost-of-living and child poverty continue, escalating costs and changes to national insurance have resulted in
additional pressure within the 3rd sector with some smaller organisations in Moray folding.   
Our action plans are structured around the five foundations of The Promise with children’s rights underpinning every foundation. 
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APPENDIX 1 
4
Voice Explains how we will seek out and act on the voice of children, young people and their families 
Family
Details the actions we will take to; tackle child poverty, improve the mental wellbeing of children, young people and
families, keep children and young people safe from harm, strengthen support for families and meet the challenges
children, young people and families face due to disability and neurodiversity 
Care Outlines how we will support our looked after and care experienced children and young people to reach their full
potential 
People Describes how we will support the workforce to listen and be compassionate in their decision making, develop
trusting relationships with our children, young people and families and deliver the services and support they need 
Scaffolding Outlines the key actions strategic leaders will take together to ensure that the ‘system’ supports the delivery of
improvements outlined within this plan 
Our strategic outcomes are outlined below, followed by individual progress reports for each of the 9 priority areas. 
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5 
PRIORITY AREAS
Voice
Hearing
children’s voice
• The voice of children and young people is evident in all things that impact on them
• Adults successfully seek out and hear the voices of children and young people of all levels of ability 
• Engagement activities are more co-ordinated, minimising the risk of children and young people being
over consulted
Family
Tackling Child
Poverty
• Parents claim all the welfare benefits to which they are entitled and do not feel stigmatised when seeking
support
• The impact of poverty on children, young people and their families is minimised
• Young adults and parents experience no poverty related barriers to entering and sustaining training and
employment
Improving Mental
Wellbeing of
Families
• Parents are confident and able to support their child(ren) to sustain good mental wellbeing
• The right mental health and wellbeing support is available to children, young people and their parents as
soon as they need it
• Community based mental wellbeing support is strengthened
• Children, young people and their parents experience a smooth transition between support services,
including transition to adult services
Keeping Children
Safe
• Children’s Services Workers are confident and supported to identify and understand risk
• Children, young people and families are empowered to participate in child protection processes
• Children and young people develop healthy relationships with peers, online and in the community
• Children and young people are safer because risks have been identified early and responded to
effectively
• Children and young people at risk of or who come into conflict with the law are supported with
compassion and care
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6 
• Children and young people are supported through recovery and do not experience further trauma related
to the causes of their trauma or recovery
Overcoming
Challenges
Experienced by
Children with
Disability or
Neurodiversity 
• Children and young people’s education and care needs are met, regardless of need
• Parents and young people with neurodiversity challenges can access early help and support
• Children, young people and families with additional support needs have improved access to support,
leisure and community-based activities
• Families can access a neurodiversity diagnosis in a timely way
• Children with additional support needs experience a smooth transition to adult services
Strengthening
Family Support
• Children’s and families’ needs are addressed early through implementation of effective child’s planning
processes
• There is a clear pathway of non-stigmatised support available to parents throughout Moray.
• Children’s transition into Nursery is consistently good.
• Parents are supported and enabled to be the best parents they can be.
Care
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7 
Improving
Outcomes for Care
Experienced Young
People
• The gap in educational outcomes of looked after and care experienced young people is reduced
• Looked after and care experienced young people enter and sustain education, training or employment
after leaving school
• The health needs of looked after children and young people are met
• Looked after and care experienced young people, and their parents/carer feel their voice has been heard
through the provision of independent advocacy
• The number and range of placements available meets the needs of children and young people in need of
care 
• Life transitions feel and are experienced as integrated, with maintaining relationships being paramount
• Brothers and sisters are supported to maintain positive relationships with one another
• Children and young people seeking asylum are fully integrated into school and community life
• Looked after and care experienced young people are not overrepresented in the criminal justice system
• Our improvement activity is shaped by the voice of our looked after and care experienced young people 
People
Supporting our
Workforce
• Integrated working practice is enhanced through joint development opportunities which supports our
shared vision, core principles and values
• Staff facilitate and enable the relationships, networks and connections that support our children, young
people and families
Scaffolding
Working in
Partnership
• As a partnership, we are aware of the changing needs of children, young people and their families
• As a partnership, we maximise all opportunities to lever in additional funding and work together to ensure
it supports the delivery of our shared priorities
• The risk of silo working across children and adult services is minimised
• We more consistently and effectively measure the impact of the actions we are taking to improve
outcomes for children, young people and families
• The co-ordination of continuous improvement activity improves
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8 
The voice of the child is more than seeking their views, it is about enabling children and young people to take as
active a role as possible in making decisions about things which affect them
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress
The voice of children and
young people is evident in
all things that impact on
them. 
“We are delighted E got to
take part in the nativity play.
She is never included in
anything except activities in
Options Moray. It was
wonderful.” Parent 
When asked was he ready for
the Nativity play the young
people were presenting a
young person was observed
to smile, threw up his arms
In Moray, children’s voices are captured through a variety of approaches, with a strong focus on improving the
coordination and impact of how these voices influence decision-making. At the child protection level, processes
have been strengthened, and hearings and child protection meetings now do not proceed unless the child’s voice
has been captured to inform decisions.
The implementation of the Better Meetings guidance and continued investment in a solution-oriented approach
have created supportive conditions for children to express their views, particularly when involved in processes
addressing their additional needs.
Tools for capturing children's voices have been compiled and integrated into updated child planning
documentation. The new paperwork was piloted in two school ASG areas and, following refinements, will be fully
launched to replace previous documentation. Additionally, a pilot project aimed at capturing the non-verbal
communication of infants has been introduced, building on successful work previously carried out in
Aberdeenshire.
Moray’s locality planning structure continues to engage professionals providing direct services to gather insights
into the experiences and concerns of families. Wellbeing Co-ordinators collate themes from child planning
meetings and share them to support a partnership-based approach to identify areas for improvement. One
example of this in action is a partner-led initiative which established a regularly accessible safe space for parents
of children with complex needs. This space allows parents to share concerns, receive peer support, and access
relevant information.
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9 
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress
in a happy gesture and said
“aye”. Worker 
Parent voices are gathered and used by the Locality Networks to co-develop solutions, raise issues at a strategic
level, and highlight examples of good practice. A notable example is Aberlour Options children’s nativity play,
designed for children with complex needs, including non-verbal children. In this initiative, children were supported
to direct and participate in their own nativity performance for their families. One parent shared, “It’s great for V to
be part of the activities at Halloween and the Nativity—it allows me to meet other parents.”
Looking ahead, Moray’s Children’s Services partners are exploring a new model: a central exchange point where
young people can share their views and where organisations can connect to hear from them. This model will be
supported by a multi-agency youth participation strategy. Its aim is to reduce over-consultation of individuals,
ensure broader representation of views, and provide a clear mechanism for young people to reach those who need
to hear them. This initiative will be a key focus in the final year of the current plan. 
Adults successfully seek
out and hear the voices of
children and young people
of all levels of ability. 
Work has been undertaken to improve how we hear the voices of those with barriers in being heard. 
Voice of the Infant 
A tool was initially developed and piloted in Aberdeenshire, with further testing extended to Moray in 2024.
Designed for use in early years settings, the tool supports practitioners in capturing the perspectives of babies and
pre-verbal children. Now integrated into a wider toolkit, it is actively used by health professionals across Moray. To
support implementation, 92% of health team staff completed dedicated training. An audit of health service
records conducted in December 2024 demonstrated a positive impact on practice. 
Key findings included:
✓ Descriptions of infant body language and facial expressions increased from 19% to 40%.
✓ Documentation of what infants or young children enjoy rose by 10%.
✓ Observations of play and social interactions improved from 34% to 49%. 
These outcomes highlight the effectiveness of both the tool and the associated training in enhancing           
practitioners’ ability to interpret and record infant communication cues. Ongoing audit activity is planned to
ensure the tool continues to be embedded in practice and to promote sustained positive outcomes for infants,
children, and young people.
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10 
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress 
“We need information about
safe sex.” LGBTQ+ youth. 
“Sexual health services are
hard to access—services
with an LGBTQ+ focus are
non-existent.”  Young person,
Moray Pride. 
Asylum seekers and refugee children 
Dedicated processes have been developed to ensure that unaccompanied asylum seekers and refugee children
are supported in expressing their views and identifying any barriers they face in having their needs met. The
resettlement team and the education-based English for Speakers of Other Languages (ESOL) team has worked
closely with these children and their families, where appropriate, to gain a deeper understanding of their
experiences and challenges. 
LGBTQ+ young people 
Targeted efforts have amplified LGBTQ+ youth voices on sexual health, with outreach during Moray Pride activities
revealing concerns about unmet needs. These insights are shaping NHS Health Improvement Team content for
Personal and Social Education (PSE) classes. School nurses have also introduced drop-in sessions and
partnership working has piloted sexual health focused events, advancing inclusive, accessible education for all
young people. 
Engagement activities are
more co-ordinated,
minimising the risk of
children and young people
being over consulted 
“I was delighted to see some
of the things suggested had
been able to be included.” –
Parent, Children 1st feedback
on GIRFEC website 
“…particularly pleased with
the introduction section on
Developing the Youth Voice Model and Community Engagement in Moray
We continue to strengthen the Youth Voice model, with a focus on minimising the risk of over-consultation.
Current developments include exploring the introduction of a Youth Ambassador role for Moray, aimed at ensuring
meaningful representation and leadership opportunities for young people.
In addition, two key areas of work are progressing:
GIRFEC in Moray Website: Children, young people, and families have played a central role in shaping a new
Getting It Right for Every Child (GIRFEC) website for Moray. This platform will serve as a single point of reference for
families to access clear, accessible information and support.
Moray Engage – Community Engagement Platform: Moray Engage is a new online tool designed to gather feedback,
ideas, and opinions from the community in an organised and interactive way. It provides a centralised space where
community voices can be heard and ensures transparency by offering a full overview of consultation activities.
Although progress has been slow, it had initially been put on hold last year for financial reasons, therefore we are
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11 
Voice: Hearing children and young people’s voices  
Our focus for improvement Our actions and progress
child’s planning – the role of
the Named Person service is
now clearer.” – Parent,
Children 1st
happy to be able to report progress.   These developments reflect our commitment to co-production and inclusive
practice, ensuring the voices of children, young people, and families are embedded in the design and delivery of
services.
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12 
Poverty impacts on the health and wellbeing of the whole family and for children it can have long term effects on outcomes in adulthood. 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
What poverty looks like in
Moray is understood by all 
Despite a low unemployment rate of 3.0% (May 2024), economic inactivity in Moray has risen to 24.7%, exceeding
the national average. Moray’s average working week is longer than the national one and the average full time
weekly wage is lower (£647.20 compared to £702.80), evidencing Moray’s low-income economy. 
Between 2014 and 2022, child poverty increased to 24.1%, although below the national average of 24.5%, this was
the fastest increasing rate. Moray’s Poverty Ranking (based on the Child Poverty After Housing Costs data) is 14 of
32 local authorities and rated second highest against the 8 comparable areas. Early indications show the rate is
expected to decrease slightly this year. 
Moray includes areas ranked in the Scottish Index of Multiple Deprivation (SIMD) decile 1, with more families now
in Quintile 1 following Scottish Government reclassification. Four areas are among the most deprived in Scotland.
In 2023/24, 383 pupils (3.2%) were in SIMD Quintile 1 and 1,722 (14.2%) in Quintile 2. However, SIMD does not
fully capture rural and urban poverty in Moray, therefore a bespoke data set was developed in 2024, dividing Moray
into 126 zones, rating them on a combination of poverty and financial vulnerability factors. 
The dataset shows that: 
• More people in Moray (41.3%) live in rural areas compared to the national average of 17% 
• 26% of children living in urban areas are in poverty, in contrast to 21% who live rurally
• 48% of the 66% of the children experiencing poverty are living in urban areas and living in just 30% of the
most deprived areas (as opposed to the 14.5% identified if we use the SIMD ranking system only)
• 85.5% of children in Moray live out with the most deprived areas 
• the level of poverty experienced ranges from 0% to 64.8% in different areas of Moray 
Factors like rural isolation, high transport costs, higher food costs in rural areas and higher numbers of households
which rely on alternative fuels for heating significantly affect family income. This data is enabling more targeted
engagement. 
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13 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress 
“Thank you for providing
such delicious food for free
and organising activities for
the children during school
holidays.” Lunch attendee 
Thank you for all your hard
work—it's such a nice thing
to do for the families in our
local community.” Event
Attendee 
We connected with multiple
internal and external
partners, shared our service,
learned about others, and
even gained four potential
volunteers. The event had a
great buzz, was well-
planned, relaxed, and
welcoming. We’d attend
again.” Stall holder, Family
Fest.   
Place-Based Community Events 
Using insights from the dataset, a series of community events were organised during the October school holidays
in areas identified as having the highest levels of need: Lossiemouth, New Elgin, Forres, Keith, and Buckie. These
events aimed to initiate early engagement with families through a place-based approach. 
Local community groups were invited to participate, alongside key partners such as Public Health, Childsmile, and
the Period Poverty Team—organisations that play a vital role in mitigating the impact of poverty. Over the course of
the week, 270 people attended community breakfasts. 
Sustaining Local Support: Community Space Grant 
Through conversations with community groups, a clear need emerged for financial support to sustain their
presence in high-need areas. In response, the Community Space Grant was developed, allocating just under
£70,000 to enable services to access and use local community spaces. This funding has supported both individual
and group-based meetings, helping to bring services closer to the communities they serve. 
Family Fest: Supporting Families Through Connection, Wellbeing, and Opportunity 
The Family Fest event attended by 330 people, was a collaborative initiative between the Children’s Services Team
(who share progress of the Children Services Plan) and Moray Pathways (Employability Partnership), designed to
support families by:
• Promoting ways to maximise household income
• Encouraging positive mental wellbeing
• Showcasing low-cost or free family activities 
Examples of the range of provision included income maximisation support, play activities like Lego, STEM and
messy play, family themed mental wellbeing services and free products like fruit, period products and pre-loved
(pre-owned) sport kits. 
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14 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
What poverty look like in
Moray is understood by all
(cont.) 
“As a single mum, I loved this
event. Thank you for all the 
useful info—this was
awesome.” Parent 
Professional feedback focused on networking and connecting while families focused on the availability of
information, the fun activities and a desire for repeat events. 
Poverty Toolkit and Community Support 
The Poverty Toolkit, developed with support from the Independent Food Aid Network and Moray Council,
continues to be a valuable resource. During this reporting period the “Worrying About Money?” leaflet received
881 views, and 255 individuals made phone calls seeking financial advice or support. 
Child Poverty Self-Evaluation 
As directed by the Community Planning Board, members of the Child Poverty Strategic Group collaborated with
the Improvement Service to develop a Child Poverty Self-Evaluation system for the entire Community Planning
Partnership (CPP). This was distributed to over one hundred managers across public and third sector
organisations. 
Unfortunately, the response rate was below 4%, making the results non-representative. Further work will be
needed to improve engagement and gather meaningful insights. 
Next Steps
➢ Move beyond data by directly involving families affected by poverty to ensure services reflect real, local
needs and create ongoing opportunities for families to share experiences and co-design solutions that
lead to change  
➢ Recognise that while common themes exist, solutions must be adapted to the unique circumstances of
each community
➢ Drive forward the objectives of Tackling Child Poverty work through collaboration, shared learning, and
community-led action 
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15 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress 
Parents claim all the
welfare benefits they are
entitled to and do not feel
stigmatised when seeking
support 
Income Maximisation and Financial Support in Moray
Income maximisation support is now embedded within several intensive family support services. To improve
access and streamline referrals, the Money Advice Moray Team is actively reviewing referrals from Health Visiting
and the Family Nurse Partnership teams, ensuring families receive timely and appropriate financial guidance.
Key Referral Data (This Year) includes 749 referrals to Money Advice Moray, 542 for financial guidance with the
Income Maximisation Team and 207 for debt advise via the Money Advice Service. The main sources of referrals
are housing services, the Citizens Advice Bureau (CAB), and social work services. The total financial gains for
families through welfare benefits was £99,800.96. 
These figures highlight the growing demand for financial support and the importance of coordinated referral
pathways.
Mapping Support Services Across Moray
In collaboration with the Fairer Moray Forum Action Group, a comprehensive mapping exercise was completed to
identify all available support services across Moray. This work provides a clearer understanding of what services
were available and where and service gaps. The findings were shared with the Strategic Child Poverty Group. 
To maximise impact, going forward a centralised resource needs to be identified to support better co-ordination,
reduce duplication, and help families and professionals navigate available support more effectively.
Child Poverty Accelerator Funding (CPAF) Project: Maximising Incomes for Families with Disabilities
Moray successfully secured Child Poverty Accelerator Funding through a joint bid by the Children’s Services and
Employability teams. The project focused on exploring how to better support families with disabilities in
maximising their household income.
Phase 1: Lived Experience Engagement
Families of children with Additional Support Needs (ASN) were engaged through face-to-face sessions, online
discussions, and surveys to better understand the financial challenges they face.
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16 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
Parents claim all the
welfare benefits they are
entitled to and do not feel
stigmatised when seeking
support (cont.) 
The findings revealed that income-related challenges were more complex and interconnected than initially
anticipated. Four key themes emerged:
• The cost of accessing health services
• The monetary impact of limited educational opportunities
• The complexity of claiming Self-Directed Support (SDS) and other disability-related benefits
• A strong need for free or subsidised activities during term time and school holidays
Phase 2: Action and Collaboration
Health and Education: insights were shared with service managers. NHS Grampian used the data to secure
additional CPAF funding for the Health Equity & Learning Project (HELP), focused on reducing barriers to NHS
access. Social Work teams also used the findings to inform planning.
Access to Activities: A multi-agency test-of-change project is planned for summer in two SIMD-priority areas. A
schedule of free/subsidised activities is in development. Active Schools Coordinators, in partnership with
Disability Sport Scotland, are training session leaders to ensure inclusive delivery. 
Phase 3: Raising Awareness and Building Capacity
Child Disability Payment: Updates on changes to the Child Disability Payment were shared at Locality Network
meetings with Family Support Workers and other direct service professionals. These professionals are now better
equipped to inform and support families in applying for the benefit.
The information was shared at ASN Parent Drop-In sessions, where local authority staff provided one-to-one
support. As a result, awareness of the Child Disability Payment and other financial supports has increased
significantly.
Step by Step is a local charity supporting vulnerable families by building confidence, friendships, and life skills.
Through partnerships with services like Moray Citizens Advice Bureau and Moray Food Plus, it offers informal group
sessions where families access support and referrals in a welcoming setting. The charity also promotes Social
Security Scotland benefits, including the Scottish Child Payment, encouraging families to claim their entitlements.
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17 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
Parents claim all the
welfare benefits they are
entitled to and do not feel
stigmatised when seeking
support (cont.)
Positive Indicators of Impact
Current trends show a decrease in the number of referrals to external organisations and a reduction in emergency
voucher distribution. While further analysis is needed, this may indicate that household incomes are improving—
potentially because of increased benefit uptake and better access to financial support.
Next Steps  
➢ Improve understanding across services to reduce duplication, better support families and strengthen
awareness of tools such as ALISS to promote support
➢ Evaluate the financial inclusion pathway through the midwifery service
➢ Raise awareness of the infant feeding in crisis pathway further and extend to wider NHS services
supporting families with young children
➢ Strengthen monitoring of referrals from family support services to Money Advice Moray for better follow-up
and outcomes
The impact of poverty on
children, young people and
their families is minimised. 
Expanding Access to Family Activities
At the Family Fest event, families were introduced to a range of services, including Libraries, Active Schools, Peep
Groups, and PlayTalkRead. In New Elgin, a LOIP priority area, The Link Project provides free after-school and
holiday activities, offering vital out-of-school support.
The Sport Development and Active Schools teams have expanded free activity sessions, resulting in an 18%
overall increase in participation, including a 9% rise among children eligible for free school meals.
A new partnership with Stella’s Voice has launched a free bike initiative for children, with 18 applications received
to date.
Centralised Holiday Activity Information 
Locality Networks collected holiday activity details from various services and shared them via the Active Schools
“Sports in Moray” platform, ensuring families had easy access to a single, centralised source of opportunities.
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18 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
The impact of poverty on
children, young people and
their families is minimised
(cont.) 
Transport was a key barrier identified in relation to accessing holiday activities. M: Connect briefed the locality
networks and have now introduced a group booking system to support service coordination which services can
promote. 
Progress has been made through a standardised process introduced to ensure all P7 pupils receive bus passes
before secondary school.  A challenge remains regarding low uptake among under-12s, and further awareness and
support is needed.
Housing and Child Poverty
Improved strategic alignment through housing services is now being represented at the Child Poverty Strategy
Group. 
Downsizing Incentive Scheme: 27 households rehoused in 2024/25, highest uptake since 2012, reducing energy
costs and easing overcrowding. 
Local Housing Strategy (LHS) 2025–2030 is in development with poverty a key consideration. 
Fuel Poverty (ECO4 Flex) £808K in energy efficiency upgrades and 45 low-income households have been
supported, with the average investment being £18K per home and ongoing investment continues. 
Affordable Housing: the open market purchase scheme has added 4 family homes and supported homelessness
prevention and reuse of empty homes. 
Period Plus Project
The project is co-designed with young people to address period poverty with dignity. A new co-ordinator was
employed in January 2025. 
The key actions: 
• Free single-use and reusable products in public buildings
• Community feedback gathered during Challenge Poverty Week
• Promotion of eco-friendly options and the PickupMyPeriod app
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19 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
The impact of poverty on
children, young people and
their families is minimised
(cont.)
• Collaborative delivery, e.g., distribution via Moray Food Plus’s Big Blue Bus 
Next Steps 
➢ Promote and monitor uptake of bus entitlement cards 
➢ Consider any poverty related issues identified in the current Housing Survey 
➢ Gain an understanding of the number of vulnerable priority groups within temporary accommodation and
what, if any, additional targeted support requires to be implemented
➢ Record the impact of the trained digital champions 
Young adults and parents
experience no poverty
related barriers to entering
and sustaining training and
employment. 
The Local Employability Partnership in Moray, known as Moray Pathways, is funded through the Scottish
Government’s Child Poverty Funds and No One Left Behind initiative. The partnership collaborates to allocate this
funding strategically, ensuring it addresses identified local needs.
Moray Pathways (employability consortium) including Progress for Parents offer
Progress for Parents, formed under the banner of Moray Pathways continues to deliver personalised support to
families experiencing multiple barriers to employment and wellbeing.
The service has finished the reporting period with 123 active cases, which included 63 participants carried over
from the previous year and 60 new referrals. The case load through the year has includes 126 participants from the
poverty related priority family types. There are a wide range of referral partners established with an active
programme of awareness raising at community events.
Support services developed in response to barriers to employment include counselling, group work, creative arts
and volunteers.
Outcomes over this reporting period include:
• 27 parents have moved into employment of which 21 are part time 
• 13 of these roles were supported through MERI funding 
• 10 individuals began volunteering
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20 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
Young adults and parents
experience no poverty
related barriers to entering
and sustaining training and
employment (cont.) 
“I know I am happier. I have a
much greater sense of self-
worth and achievement. I
feel proud that I can provide
for my family, and my mental
health continues to
improve.” Parent 
“As I became stronger, both
physically and mentally, my
pathway became clearer and
so I made my application to
UHI and was accepted onto
the BSc (Hons) Integrative
Healthcare course.” 
• 3 progressed into further education
In total of 47 cases have been successfully closed.
Childcare
Access to school-age childcare remains a major challenge in Moray, particularly in rural areas, with recent
closures, such as at Kinloss Barracks, and staffing shortages further limiting availability. A Project Officer is now
leading efforts to expand provision, with two pilot areas identified. A successful collaboration between a childcare
provider, M: Connect transport, and employability services has improved access and reduced costs for families,
supporting the sustainability of rural childcare. 
This model may be extended to other areas. Local and regional working groups, with national input, continue to
address these issues, now raised to ministerial level. Two test-of-change pilots are planned, and the “Step into
Childcare” course continues to support workforce development.
Young People 
A total of 377 young people engaged with the Employability Partnership—156 new starts and 221 carried over. The
Young Person Service is fully integrated into education’s Pathways Planning, supporting school leavers without a
clear post-school plan.
Keyworkers provide holistic support, including access to financial advice, digital tools, ID documentation, tenancy
preparation, and financial literacy training.
Outcomes include:
• 43 into employment
• 140 referred to SWAP for vocational training
• 30 supported by CLD
• 28 referred for counselling
• 78 joined the Creative Skills Network
• 46 progressed to Further or Higher Education
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21 
Family: Tackling Poverty 
Our focus for improvement Our actions and progress
Young adults and parents
experience no poverty
related barriers to entering
and sustaining training and
employment (cont.) 
“Thanks for sticking by me,
it’s been a bumpy ride”
Young Person 
Strategic Equity Funding (SEF) in Moray has enabled schools to implement targeted, relationship-based inter-
ventions that address poverty-related barriers to learning, engagement, and wellbeing.  
• In Buckie, youth workers supported P5–S2 pupils through one-to-one and group sessions, leading to im-
proved attendance, wellbeing, and 18 youth awards 
• New Elgin Primary School embedded a youth worker to support P6 pupils at risk of exclusion, focusing on
resilience and communication, which resulted in increased engagement, wellbeing, and 22 awards 
• Lossiemouth ASG used SEF to fund a Home School Link Worker and Project Coordinator, delivering tar-
geted support to pupils and 20 families, boosting attendance by 17% and laying the groundwork for a com-
munity wellbeing hub 
• At Elgin High School, a wide range of SEF- and PEF-funded interventions—including literacy and numeracy
support, wellbeing groups, and a breakfast club—led to reduced exclusions, improved attendance, and
strong pupil and parent feedback 
Collectively, these projects demonstrate how SEF is effectively tackling the impact of poverty on education
through tailored, community-driven support.
Next Steps  Next Steps
➢ Increase referrals to the Parent Employability Team and continue to collaborate with partners to tackle lack
of school age childcare provision 
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22 
Positive mental wellbeing greatly improves the experience of growing up and provides a solid foundation upon which
a person’s lifelong health and wellbeing outcomes 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress
Parents are confident and
able to support their
children to sustain good
mental wellbeing 
A gap in parent-focused support led to the Moray Parent Project, launched initially as a 6-month pilot. During this
time, 235 parents, mostly self-referred (98%), accessed the service. 76% reported improved confidence, with
main concerns around children’s self-esteem and confidence. 46% of parents reported their own mental health
struggles. 
The project has now been extended for two years and is open to all parents and carers of children aged 4–18.
Workshop topics have expanded and are tailored to children’s developmental stages. Feedback from parents and
schools shape session content and delivery. The number of 1-to-1 sessions has increased, and peer support
groups have been trialled. Virtual sessions remain the most popular. This project continues to develop, we have
expanded the opportunities for parents to receive more focus on their own mental wellbeing to support building
resilience within the family. 
Since October 2024, 249 parents and carers have accessed the service, with anxiety and emotional regulation
being key concerns. 15% reported being either formally or informally the carer of a child (rise since the pilot), 47%
are single parents, and 72% report having low confidence in supporting their child. Following support, 88% report
improved confidence.
Additionally, for families with children under 5, a universal Peep family learning programme is being developed to
support emotional and social wellbeing. The Early Birds autism programme offers targeted support to families
with young children recently diagnosed with autism. 
The right mental health and
wellbeing support is
available to children, young
people and their parents as
soon as they need it. 
A survey of staff and parents showed good awareness of available support but highlighted concerns regarding high
demand and waiting times. Demand has risen, but most services maintain an average 4–6 week wait. CAMHS
sees most children within 5–6 weeks, with 97–99% starting treatment within the 18-week target. Redirected
CAMHS referrals have dropped from 21% to 18%.
School counselling saw a 13% rise in demand, with 35% more referrals for primary pupils, showing earlier inter-
vention. Community mental health services are being re-commissioned following engagement work and market
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23 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress
The right mental health and
wellbeing support is
available to children, young
people and their parents as
soon as they need it (cont.) 
exploration, with a focus on aligning with our developing family support hubs.  An evaluation of an under 10’s
counselling pilot showed an unmet emotional regulation-based need in children with ASN. This need is not best
met by counselling services.  
Moray is strengthening a system-wide approach to mental health, with regular partner meetings and plans to ex-
plore a single referral point in 2025–2026 after the completion of procuring new community mental wellbeing ser-
vices. 
Key progress this year includes:
• Developing the counselling model to include family sessions when appropriate and linking to the parent
project so parents felt more included without compromising the client/counsellor relationship
• More school-based staff accessing LIAM training to support symptoms of anxiety earlier  
• Ensuring all MH service staff are suicide and self-harm safety planning trained 
• Case-based discussions to smooth service transitions
• Life skills courses piloted for S3 pupils to boost resilience prior to the senior school phase
• A trial of an online emotional school avoidance programme in 6 primary schools
• ASIST suicide training prioritised for residential and social care staff from through care and after care social
work teams, a programme of suicide awareness involving more than 500 students at Moray University of
Highlands and Islands has been delivered and work exploring creating suicide safe schools incorporated
into an all-age Suicide Prevention Delivery Plan
• £16K ring-fenced to support care leavers, to respond to mental health needs timely and address loneliness
in the first year of leaving care 
Community based mental
wellbeing support is
strengthened
A survey by Quarriers, discussions in PSE classes, and feedback from young people in our social prescribing
project revealed barriers to accessing community services, such as anxiety, cost, transport, and wanting to attend
with friends. There were also gaps in the services young people wanted.
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24 
Family: Improving the mental and emotional wellbeing of children, young people and their families 
Our focus for improvement Our actions and progress 
Our response includes: 
• Children's Services partnering with Moray Wellbeing Hub, Sports Development Team, and CAMHS to
create a training programme for community and sports organisations. This programme aims to build
confidence in engaging with young people struggling with mental health and neurodiversity. The pilot is
ongoing, with plans to explore course accreditation for Moray groups 
• The Locality Networks organised a fresher style showcase event for free activities
• Decider skills: A 6-week group activity for S1 pupils, with almost all attendees reporting increased
management of anxiety, feeling more confident, increased focus on learning, and the majority reported
they felt happier. Action for Children continues to pilot these groups in various settings 
Children, young people and
their parents experience a
smooth transition between
support services, including
transitions to adult
services. 
Progress has been made in creating strategic governance for both adult and children's mental health, allowing for
better collaboration. We continue developing a system that ensures smooth transitions between services. The
Digital Health Institute is setting up a mental health living lab to focus on the needs of teenagers and young adults,
including transitions from child to adult services. 
Care leavers feel vulnerable when leaving care and transitioning to adult services. Many do not qualify for adult
mental health support and only receive help during a crisis. Action for Children has secured funding to pilot a
transition worker to support care-experienced young people during their first year after leaving care. We have
ringfenced financial resources to purchase immediate mental health and wellbeing support if required and to help
minimise the impact of loneliness. 
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25 
To be safe means growing up in an environment where a child or young person feels secure, nurtured, listened to and
enabled to develop to their full potential 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress
Workers are confident and
supported to identify and
understand risk 
“The insights into what stops
children from coming
forward and how we can shift
the focus from relaying on
children to tell” 
The multiagency approach to
child sexual abuse and how
it highlights how other
agencies approach this” 
Learning reviews and new case review approaches have led to plans for refreshing the national risk assessment
framework and developing an inter-agency assessment protocol. The PRISM approach is used to share learning.
Updated procedures for Sudden Unexplained Death in Infants and parental drug use have been launched, and
child sexual abuse training has been introduced. 
Basic child protection training has been updated, with 80 practitioners trained. Feedback from sexual abuse
training showed high relevance and improved understanding among attendees, and senior management reported
confidence to support other staff. Responses to the Question “what is the most valuable aspects of the course?”
are included.  Two more learning reviews have been agreed upon. 
These reviews improve safety, identify evolving risks, and ensure practices align with current legislation and
national guidance. The ongoing work aims to provide better support, incorporate children's perspectives into
decision-making, and empower families to understand their rights and participate in assessments. Learning
reviews promote transparency, continuous improvement, better multi-agency communication, and a more
integrated system. 
Children, young people and
families are empowered to
participate in Child
Protection Processes 
“I actively seek solutions to
problems. I carefully
consider the language I am
using. I listen to the problem,
validate pain before helping
Solution orientated Child Protection Planning Meetings (CPPM) are fully implemented, and regular quality
assurance dip sampling is reported to the Child Protection Committee. 125 practitioners have attended training
this year. All CPPMs subjected to quality assurance in this period were held in a solution orientated manner.
Examples of feedback on the training are included. 
“I listen carefully and do not interrupt with questions. When setting goals, I make them relevant, manageable and
achievable.”
“I feel more confident in chairing meetings with parents and feel that there is a more positive outcome for all
involved.” 
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26 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress
to find a solution” Training
attendee 
The new Advocacy service and contract monitoring are now in place. The Child Protection Committee (CPC) and
commissioned services are working on how to quantify, evaluate, and report activities. During this period, half of
the quality-assured CPPMs reported the advocacy service was available to the child, and in 5 cases, it was
available to the parent. In 2 cases, the child was too young to understand the process, and in 1 case, the team felt
they could advocate well for the child (accepting this is not independent advocacy) due to strong working
relationships. Examples of feedback include: 
“I don’t know where I would be without you explaining all the things I have to do to help get my kids back” – Parent. 
“I wouldn’t have managed my children being removed without your support and guiding me through my rights in
this awful situation I’m in. Thank you.” – Parent. 
“I have never said what I want or who I want to live with as it always causes a fight between my mum and dad, but I
can tell you now”. – Young Person   
Children and young people
develop healthy
relationships with peers,
online and in the
community. 
“I can talk about my
feelings...I don't feel like
walls are caving in anymore.”
(Young survivor aged 13) 
The Moray – Let’s Chat Online Safety Campaign, which officially ended in Februaury 2024 has been extended
through school sessions, information stalls at events and both professionals and parent/carers sessions held
online and in person. Focus has been increased on sharing nude images and sextortion and new materials are
being developed to explore mysogynistic influences. Awareness has been rasied of the role of the CPC, and of the
new Moray Protects information website. 
128 S4 pupils were involved in sextortion sessions delivered by the CPC in partnership with Police Scotland and 42
campaign leaflets and 73 top tips leaflet were distributed at the RAF Lossiemouth Friends & Families Day, with the
leaflet on how to manage screen time with children proving the most popular. 
Sexual violence prevention work with young people in Moray
Moray Rape Crisis delivers the national Sexual Violence Prevention Programme to young people aged 11–25 across
Moray. The programme includes four age-appropriate workshops tailored to different year groups, aiming to
prevent sexual abuse by increasing understanding of key issues like consent. Between April 2024 and March 2025,
119 workshops were delivered to 2,054 young people.
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27 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress 
“This has helped me be able
to talk to someone instead of
bottling it all up and the
support I've been getting has
helped me a lot with liking
myself again.” (Young
survivor aged 15) 
Therapeutic and advocacy support for young people in Moray affected by sexual violence. 
The Rise Up project at Moray Rape Crisis offers trauma-informed support, advocacy, and information to young
people aged 11–18 affected by sexual violence. In 2024–25, 38 young people were supported through 1,436
appointments and contacts. There were 28 new referrals from various partners, with 15 currently on the waiting
list. From a sample of 19 evaluation forms, 87% felt more able to interact with others, 67% more able to cope, 60%
reported increased self-esteem, and 60% felt more hopeful. 
Children and young people
are safer because risks
have been identified early
and responded to
effectively. 
Graded Care Profile 2 training continues alongside briefing sessions for the wider workforce. 
Safe & Together training continues, an evaluation report has been completed and presented to the CPC. A
retrospective file audit is planned to evaluate the difference in practice and impact on children & families, this is to
be led by social work staff. 
Following CPC self assessment of implementation in 2023, Moray procedures were updated and re-launched,
August 2024. 
A Contextual safeguarding short life working group  has been established to conduct a self evaluation exercise,
which will inform the plan for adopting a framework locally, utilising the scale up toolkit from the Contextual
Safeguarding Network. A self-evaluation exercise is underway to review our approach to safeguarding young
people at risk of harm within the community. 
Those who come into
conflict with the law are
supported with
compassion and care 
Moray’s Protection from Serious Harm process (equivalent of Care and Risk Management) was agreed by CPC in
April 2024 and operational from 30 August 2024 as part of Moray’s revised multiagency child protection
procedures. The first protection from serious harm meeting was held in Moray towards the end of the reporting
period, which has enabled the team to follow the new procedures, and Social Work Services and Police will meet
to discuss, reflect and de-brief on the process. 
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28 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress
Following this there will be a session developed for IRD (Inter-agency Referral Discussion) chairs and service
managers to distribute the learning. 
Children and young people
are supported through
recovery and do not
experience further trauma 
Scottish Child Interview Model (SCIM) in Moray is fully implemented. Annual Evaluation report completed and
presented to CPC and regular evaluation reports will be provided to CPC utilising the national SCIM QA and data
framework. Between 1st April 2024-31st March 2025 100% of joint interviews in Moray were conducted by the SCIM
team. 
Feedback from older children and young people in the Northeast (due to low numbers, feedback is not broken
down by area) included: 
• 100% felt interviewers worked with them, gave them choices, made them feel safe, and helped them tell
their story
• 94% would be happy to talk to the interviewers again 
Feedback for younger Children included: 
• 72% were happy with the interview process explanation, 21% were okay with it
• 79% felt happy speaking with the interviewers, 21% felt okay
• 100% felt safe/happy in the room and would speak to the interviewers again 
A trauma informed development officer post has been recruited. 
Moray’s application for 2025/26 Bairns’ Hoose funding at the end of this reporting period has been confirmed as
successful. The application was completed in collaboration with Police, Health, Social Work Services and
Quarriers, our commissioned Children’s Rights service provider. Our application builds on learning from
pathfinder sites and includes a test of change to align with Aberdeen City and Aberdeenshire project plans in
2025/26. 
In addition to the Development Fund application, Moray has applied for test of change funding to include a Health
Coordinator post and specialist Speech and Language Team (SLT) provision. Based on learning from other
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29 
Family: Keeping Children and young people safe 
Our focus for improvement Our actions and progress
Children and young people
are supported through
recovery and do not
experience further trauma
(cont.) 
pathfinder sites, proposals were initially developed by NHS Grampian to cover Aberdeen City and Aberdeenshire.
If the Moray application is successful, it will maintain consistency for the SCIM team in all three authority areas
and ensure equity of healthcare coordination and specialist SLT service provision for children and young people in
Moray. 
Moray’s application represents a strategic move to transform how we support children impacted by trauma,
particularly those involved in abuse investigations. The Bairns’ Hoose model aims to reduce anxiety and build
trust, fostering a more positive and productive experience for the child. The inclusion of a dedicated health co-
ordinator and specialist speech and language therapy within the application underscores a commitment to
addressing the holistic needs of traumatised children, recognising that trauma often manifests in both physical
and communication-related challenges. 
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30 
Children with disability and neurodiversity and their families will receive the support they need to enable the children
to reach their potential 
Family: Supporting children and families who experience challenges due to disability and neurodiversity 
Our focus for improvement Our actions and progress
Children and young
people’s education and
care needs are met,
regardless of need. 
The ASN education review is ongoing, focusing on adapted curriculums, resource allocation, policy guidance,
training, and ASN provision in Moray. A survey of parents and carers received 800 responses, which are being
analysed. 
Progress includes: 
➢ All education staff completed a 5-component training program before the 2024/25 academic year to better
support a variety of young people's needs 
➢ The Moray Adapted Curriculum (MAC) was launched for children with the most complex and varied
support needs, when either mainstream or enhanced provision may not be suitable. The focus is on
individual learning plans managed through the child planning process. Currently, 14 children are
supported by MAC, 11 of whom were previously not attending school 
➢ The Flexible Framework: Curriculum for All was introduced to provide education out with school settings,
with 12 approved providers. Evaluation and a promotional video are in progress 
Parents and young people
with neurodiversity
challenges can access
early help and support 
We continue to deliver the Early Bird programme for families of children under 5 with neurodiversity challenges,
supporting 33 families to date. 
Partners have restarted ASN parent drop-ins with the support of the locality networks. These sessions help
families discuss available support and activities, including financial assistance. Based on parent feedback, they
will now be held monthly. 
The Moray Parent Project has introduced neurodiversity workshops to build parents' skills and confidence. These
workshops are very popular, with 15 held in the last 6 months. We are working to combine these workshops with
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31 
Family: Supporting children and families who experience challenges due to disability and neurodiversity 
Our focus for improvement Our actions and progress
self-care sessions for parents to emphasise positive mental wellbeing. These sessions are now linked with
schools to provide more peer support and improve home to school communication.
The workshop has also been adapted for community organisations to increase understanding and inclusion of
neurodiversity.
Children, young people and
families with additional
support needs have
improved access to sport,
leisure and community-
based activities 
“It was amazing to see a
pupil with complex ASN
struggling to learn to cycle to
the develop into a safe,
competent cyclist. His
parents, myself and other
staff have noticed that his
overall confidence and
maturity has grown as a
direct result of this cycling
project” School staff lead 
A system-based approach has been used to create a plan to improve physical activity in Moray developed with
various partners. In 2025/2026, they will focus on improving access for individuals with additional support needs
(ASN). 
A pilot project using the new flexible framework is developing at Mortlach Primary School and focuses on care-
experienced young people, including those with ASN/disabilities. The project uses sports to boost confidence and
positive school experiences as part of an alternative curriculum provision. 
The Moray Disability Sport Hub was created to develop more opportunities for individuals with ASN/disabilities
through collaborative working. Twenty adults completed a disability inclusion course by Scottish Disability Sport. 
The Moray Active Schools Programme tracks participation rates of young people with ASN or disabilities in
extracurricular activities. Of 3749 pupils, 1109 have ASN and 112 are assessed as disabled. Moray's ASN rate is
41.6%, with 32.9% accessing the programme. The gap in participation is -8.7% for ASN and -1.5% for disabilities,
compared to national gaps of -14% and -0.8%, respectively. 
New activities include relaxed sports for neurodiverse children at Keith Primary ASN base and an ASN cycling
project. So far, 179 participants have attended 48 cycle sessions, with 98% feeling healthier, 96% more confident,
80% making friends, and 82% feeling their needs were met. 
Social Work Services commissioned a 3rd sector organisation to provide fun-based group sessions for children
with disabilities between the age of 5-18 years afterschool, on weekends and during holidays to help further
address the gap of accessing suitable provision. The preparation is complete, and sessions begin in April 2025. 
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Family: Supporting children and families who experience challenges due to disability and neurodiversity 
Our focus for improvement Our actions and progress
Families can access a
neurodiversity diagnosis in
a timely way 
Work in relation to a Grampian neurodevelopmental pathway has been slow to progress. However, there has been
learning from a pilot project which ran in Aberdeen. The project utilised a multidisciplinary team to assess children
in schools, with a family link worker supporting the family. This reduced the referral-to-diagnosis time from 34
weeks to 6 weeks. Funding has now been secured to extend the pilot which will include a family link worker
covering Moray.   
In Moray, diagnosis has remained possible through, the Autism Diagnosis Assessment Pathway Team (ADAPT) in
addition to children with complex needs, who receive a diagnosis through CAMHS.   
In 2024, ADAPT received 182 referrals—an increase of 37.7% compared to the previous year. Very few (1%)
referrals were declined. During the same period, 85 children received a diagnosis, representing a 165% increase
from the previous year. However, the number of referrals has continued to rise, up by 38% from 2023. This trend
highlights a persistent challenge: demand continues to outpace capacity, resulting in long waiting times for
diagnosis in Moray.   
Children with additional
support needs experience
a smooth transition to
adult services.
A review of continuing care for young people with complex needs is being led by Social Work Services. So far, they
have reviewed case samples, developed a draft continuing care policy, and updated the transition policy. 
Transition planning starts when the transition screening tool is completed by education services and the team
around the child at age 14. The next step is a procedure within the child planning review to ensure application of
"getting it right" principles, supporting effective transitions which reflect the needs of young people.
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SPOTLIGHT ON Young Carers 
Quarriers provide Moray’s carers service and currently have 199 young carers (YC) on their register. 119 referrals were made to the service this
year. For those young carers who go on to register (which may include completing a young carer statement) a range of support is available. 
• Information and advice, 48 YC received information including referrals to appropriate agencies, 15 YC supported with emergency planning for
when not at home 
• peer and social activities, 33 YC enjoyed activity theme days out or to shows like the Christmas pantomime 
• emotional support,16 YC were supported one-to-one including completing resiliency workbooks (developed through MHWB funding)  
• skills development, 2 YC were supported to manage their feelings regarding being at school while their parent was at home 
• access to small grants and short breaks, 16 YC in total attended two residential camps and £4831 in grants awarded 
Feedback includes: ‘It was an amazing experience and nice to meet other kids, it was fun being a kid for a couple of days.’ (YC who attended
SYCF), ‘YC had a fabulous time at the art workshops.  It was such a nice way for them to express themselves, and I loved seeing her work with
everyone else’s.’ (Parent). 
16 young carers attending residentials with either the Scottish Youth Carers festival or the Hopscotch residential in Nov 24 to have a break from
their role, 
16 worked on their mental wellbeing using 
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We want to make sure families can access the help they need, where and when they need it. 
Family: Strengthening family support  
Our focus for improvement Our actions and progress
Children and their family’s
needs are addressed early
through implementation of
effective child’s planning
processes 
There has been a continued rise in the number of children and young people entering the child planning process. A
review of this trend highlighted the need for clearer guidance and training on when child planning is appropriate. 
Consultation on the new child planning paperwork continued this year. The Child Planning Thematic Group
engaged children and young people throughout the process, including incorporating design input from a young
person on work experience with the Children’s Services Network Team. The paperwork has been piloted across
several Associated School Groups, Health Visiting Teams, and Early Learning and Childcare centres. Feedback
from these pilots has informed further improvements. 
Multi-agency training in Solution-Oriented approaches to meetings is underway, with a rolling programme in place.
Currently, 12 trainers are delivering sessions, and 75% of key education staff have received the refreshed training.
Third sector partners are also included in these opportunities to ensure a consistent approach across all
contributors to the child planning process. 
To support families and professionals, a dedicated GIRFEC in Moray website has been launched providing local
and national information on the GIRFEC approach, the child planning process, and available support. The site is
linked to the national ALISS platform, enabling broader searches for services and community-based provision. 
Next steps include audit and self-evaluation to explore how effective the paperwork, and the wider child planning
process is at responding to and supporting children to have their needs met. Further training will be developed
specific to the process and learning. A multi-agency self-evaluation calendar will be incorporated into our wider
performance and self-evaluation framework.  
There is a clear pathway of
non-stigmatised support
available to parents
throughout Moray 
Family support remains a key priority in Moray. Multi-agency funding has been invested throughout the current
Children’s Services Plan to develop support across various settings, with ongoing work to align these efforts into a
single, coordinated pathway. 
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Family: Strengthening family support  
Our focus for improvement Our actions and progress
Parents are supported and
enabled to be the best
parents they can be 
“She has helped X in
situations where people
often automatically blame X
and has taken the time to
listen and hear his version of
events” Parent feedback,
New Elgin Primary School
SEF based work
“The information has been
rich & very helpful as a first-
time mum. The professionals
are knowledgeable & the
practical demonstrations
were very valuable.” Parent
to be, PEEP 
Family Support in Moray: A Coordinated and Evolving Approach
Family support remains a central priority in Moray, with multi-agency investment driving the development of
services across a range of settings. Throughout the current Children’s Services Plan, efforts are being made to
align these supports into a single, coordinated pathway. 
Education’s Role in Strengthening Family Engagement
Education has played a pivotal role using Pupil Equity Funding (PEF) and Scottish Equity Funding (SEF) to support
initiatives such as parent coffee mornings, and weekly newsletters.  The roles of Home School Link Workers and
Family Link Workers have been enhanced through increase family engagement, home visits and tailored support. 
Lossiemouth High School is advancing plans to create a one-stop wellbeing hub for the wider Associated School
Group (ASG) community, further improving local access to integrated family support. 
Early Intervention: The Peep Programme
At the foundation of Moray’s emerging family support pathway is the universal Peep offer—a family learning
approach that strengthens parent-child relationships and recognises parents as a child’s first educator. Peep
availability is being increased to all families from pregnancy until school entry. 
Key developments include a 150% increase in Peep groups since April 2023, £180,000 of Whole Family Wellbeing
Funding (WFWF) being invested to establish Moray’s first dedicated Peep team, delivery of sessions across Moray
through partnership working with a further 35 additional staff and volunteers trained in March 2025 and 7 new
partners joining the delivery network. 
By February 2025, 93% of pregnant women in Moray were invited to begin their Peep journey.
Feedback highlights the value of relaxed, informal sessions where parents can ask questions, build peer networks,
and better understand their baby’s needs. In addition, peep can be offered in one-to-one or very small groups over
a longer period where more need is identified. We continue to offer this support through the Equity & Excellence
Lead in the Forres Area currently. 
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Family: Strengthening family support  
Our focus for improvement Our actions and progress
“After every session, I felt far
more uplifted. The things you
(Therapist) said has helped
us to see things in a different
way” – Parent, Functional
Family therapy.  May 2024
It’s been really helpful to
have a sounding board,
someone outside of the
family to talk to and to feel
like we are involved, part of
something” – Parent,
Families Together, March
2025
I had not heard of Youthpoint
before and was sceptical,
the staff were warm and soft
spoken, they seemed to have
an understanding of what
family life was like for us and
yet we were all strangers, I
appreciated the support
from the very first hello” –
Parent, AYP.  07/03/2025 
“I have never been able to
say what I think or what I
want to happen. I can tell
Tier 2 Support: AB56 Futures
Delivered by Action for Children and funded through early years investment, AB56 Futures provides holistic,
tailored support to families with children aged 0–12, where a child aged 0–5 is present. 
Operating from hubs in Elgin and Buckie, the service offers parenting guidance, learning through play,
strengthening family relationships, help with forms and appointments, signposting to financial and food support. 
Between April 2024 and March 2025, 81 families were referred, and the following outcomes achieve:
➢ 90% improvement in parenting skills, community engagement, and social connections
➢ 75% improvement in financial management
➢ 85% improvement in school attendance, practical skills, play, and emotional wellbeing 
Intensive Family Support 
Children and Families Social Work invests £1 million annually into three intensive family support services and one
advocacy service. These services support families at higher risk of breakdown, justice involvement, or care
proceedings. They work with families both pre- and post-statutory intervention using evidence-based approaches. 
Key highlights include: 
➢ 328 referrals received across the three services
➢ The Family Together Service includes a financial support component, helping 30 families gain £56,304 and
reduce debt by £9,517.81
➢ 28 families received Functional Family Therapy
➢ 24 families participated in Family Group Decision Making 
Advocacy Service is an independent service provided by Quarriers. Launched in October 2023, the advocacy
service has supported 259 children and young people and 175 parents, carers, or siblings.
Further details are available in the Safe and Care priority sections. 
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Family: Strengthening family support  
Our focus for improvement Our actions and progress
you and everyone listens and
things are getting better”-
Young Person August 2024 
I feel more able to go out and
do things because of the
time we spend together”
Young Person, Aberlour
Youth Point. August 2024 
Additional Services:
• Aberlour Youth Point’s Early Help and Mentoring: Offers personalised, relationship-based support to
around 125 young people annually, including holiday activities
• YPZone: A drug and alcohol risk reduction service funded through a unique match-funding model.
Since October 2022, 183 young people have accessed the service, which includes education,
outreach, and one-to-one support. A local parent-led support group also meets regularly at the
service’s premises 
The Parent Project is detailed further in the Mental Wellbeing and WFWF report sections. The key next steps is the
quality assurance of these services and the coordination into support pathway which has no gaps and is easily
accessible. 
Children’s transition into
Nursery is consistently
good 
“The phone calls and visits
from Health Visitor to
discuss new children's work.
It would be great to continue
collaborating in this way”
ELC provider feedback. 
A new template has been developed to share outcomes from the 27–30-month child development review between
health visitors and nurseries. After a successful pilot in one ASG and refinements in a second with more nurseries,
the process is being trialled Moray-wide during summer 2025 transitions. Nursery feedback has been very positive,
particularly for transition planning, with full impact evaluation planned post-summer. 
The Early Bird programme, supporting parents of children diagnosed with autism or neurodiversity, has reached 33
families since staff training, including 7 this year. While uptake is low due to later diagnoses, feedback is highly
positive. However, delivery has been limited by staff cuts linked to funding constraints.
A parent “I’ve enjoyed attending the EarlyBird programme.  It’s been so nice to listen and share our experiences
and strategies with other parents. It’s helped me feel just a little bit more normal being around others in the same
boat. I’ve learned a few tips and got a better understanding in autism.”
A parent stated “Great programme, non-judgemental and safe place to share ideas and tips and stories and get
advice while learning about autism” 
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As Corporate Parents we are committed to working together in partnership to ensure our children and young people
with experience of care receive the right support to reach their full potential and can be all they want to be
Care: Improving Outcomes for looked After and Care Experienced Children and Young People  
Our focus for improvement Our actions and progress
The gap in educational
outcomes of looked after
and care experienced
young people is reduced. 
“Many of our pupils are
within the care experienced
statistics and as a team we
were reminded of the
immense responsibility we
all have as corporate
parents. Every action and
interaction with our children
and young people became
part of a reflective review, to
ensure we were not only
offering, but also providing
the most positive
experiences possible.” 
Feedback on Promise
training award 
Case Study
(Exlusions).docx
Under the leadership of the Virtual School Head Teacher and strengthened partnership working, steady
progress continues in improving outcomes for care-experienced children and young people. Enhanced
data has enabled more targeted support.
Key improvements include: 
• Information sharing through the Head Teachers’ handbook and briefings. Co-ordination with Quality
Improvement officers to direct support appropriately to schools, this includes for CSP’s, Child’s
Plans and SEEMIS data 
• A corporate parent self-evaluation toolkit piloted in secondary schools to enable secondary schools
to track, and quality assure their processes in school
• Rollout of the Education Scotland Keeping the Promise Training Award, now completed by 40% of
schools. This supports inclusion and early intervention for all care experienced children & young
people
• Support for young people most at risk through attendance at children’s hearings, review meetings,
child’s planning and education planning meetings, this in turn supports information sharing through
the CARE Priority Group 
• The Children at Risk in Education (CARE) Priority Group, established in February 2024, ensures
coordinated multi-agency responses for vulnerable pupils. Targeted interventions and advice and
guidance have led to a 57% reduction in exclusions among looked-after children over the past year
• Moray’s quarterly Scottish Attainment Challenge report shows that the combined impact of
Strategic Equity Funding (SEF), Pupil Equity Funding (PEF), and the Care Experienced Children and
Young People Fund (CECYPF) is showing Moray is on track to meet our poverty and care experienced
related stretch aims are on track
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The gap in educational
outcomes of looked after
and care experienced
young people is reduced. 
Attendance: 
The ongoing review of attendance data highlights that, while Moray continues to exceed national averages
for both primary and secondary sectors, the attendance of care-experienced young people—particularly
those looked after at home or previously looked after at the secondary stage remains an area of focus. 
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Empowering Care-Experienced Young People in Moray through Promise Groups:
Following a successful £75,000 funding bid from the Corra Foundation—driven by the voices of care-
experienced young people—Moray has established a network of Promise Groups. These groups offer safe,
inclusive spaces for care-experienced children and young people to share their views and influence change
in their school communities. There are currently six active groups across primary and secondary schools,
plus one at Moray College UHI.
Highlights include:
• Primary schools offering enhanced opportunities such as cooking, sports coaching, and outdoor
learning with Outfit Moray and Wildthings
• Buckie High School students leading their own Promise Group, supported by Youthwork, and
collaborating with Wildbird Visual Arts on a film project
• Moray College UHI group reflecting on educational barriers and working to raise awareness of
support pathways for care-experienced learners transitioning to further education
Active Schools 
We have worked closely with Active Schools colleagues to raise awareness of The Promise and the unique
needs of our care-experienced children and young people. This collaboration has led to steady and
meaningful progress. Participation from care-experienced young people has increased from 50 to 67
individuals in the 2023/24 academic year.  Active schools have supported Champions Board events to
explore further opportunities with young people.  Encouragingly, some care-experienced young people are
now involved as young leaders within the programme—an area identified for further development in
2025/26. 
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Looked after and care
experienced young people
enter and sustain education,
training, or employment after
leaving school. 
In the 2023/24 academic year, 70% of Looked After Children (14 out of 20) progressed to a positive post-
school destination—a slight increase from previous years. Six young people did not, highlighting the
continued need for sustained post-leaving support and the challenges faced during transition. Further
Education remains the most common pathway, representing 45% of all leavers and 64% of positive
outcomes. Over the reporting period, 36 care-experienced young people engaged with Moray Pathways,
including 19 supported through the Mentoring Young Talent programme. The below cares studies
demonstrate how the support can be impactful. 
Megan.docx Case Study
(Henry).docx
The health needs of looked
after children and young
people are met. 
Health needs of looked after children continue to be addressed through a coordinated, multi-agency
approach. Initial Health Assessments (IHAs) are completed when a child or young person becomes looked
after.  72% of IHAs are now completed in four weeks, up from 56%, with delays only occurring when young
people declined the assessment. Emotional wellbeing is monitored using the Strengths and Difficulties
Questionnaire (SDQ), though further work is needed to ensure consistent completion to support timely
referrals.
Joint working remains strong across children’s homes, fostering, adoption, kinship care, CAMHS, and
education. Monthly consultations with a CAMHS psychotherapist for children in residential care provides
expert guidance and tailored support. Carer feedback continues to be positive, reflecting the value of this
collaborative approach. 
Looked after and care
experienced young people,
and their parents/carer feel
their voice has been heard
through the provision of
independent advocacy. 
Moray’s Children’s Rights Service continues to support the rights and voices of young people, and their
families. Over the past year, the service has engaged with 162 young people and 86 parents, carers, and
brothers and sisters, including 82 looked after children.
During the last year there has been a 34% increase in looked after children accessing independent
advocacy. This rise reflects systems improvements, ensuring timely and consistent access to independent
Amy.docx Case Study
(Tom).docx
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“I feel a lot better about my
Education.  I feel more
supported by school, and I want
to try and return as I know I have
choices and a voice to say when
it is too overwhelming.” [Millie
12years old] 
“I’m happy to stay with my
family.” [ Lily, 8 years old]
advocacy throughout young people’s care journey, including young people preparing to leave care and care
leavers.
All children and young people have had their voices heard and represented at statutory review meetings
and Children’s Hearings, reinforcing our commitment to upholding their rights.
“We have made more progress in the last month with Moray Children’s Rights thank in the last two years. 
The support has been life changing not only for our daughter but us as parents.  We can’t recommend this
service enough.” [Parent of Looked After Child] 
The number and range of
placements available
meets the needs of
children and young people
in need of care. 
The number of approved foster carer households in Moray has seen a slight decline during 2024. While our
ongoing carer recruitment campaign continues to bring in new fostering households, this progress is offset
by others ceasing to foster or changing the type of care they provide. This challenge reflects a wider issue,
locally and nationally, on the recruitment and retention of foster carers.
Despite these challenges, the carer recruitment campaign remains a key priority in the year ahead.
Alongside recruitment, efforts to improve support for carers are being prioritised. These include enhanced
supervision, access to bespoke training, and improved financial support for carers. Over the past year, four
new fostering households have been approved.
During this reporting year we have seen a reduction in the number of care disruptions and unplanned
endings for children and young people.   Work is underway to limit the number of young people cared for out
with Moray. We recognise that out-of-area care can disrupt important relationships and access to local
support services, including health care, education, and connections with family and friends. 
Transitions feel and are
experienced as integrated,
with maintaining
relationships being
paramount.
The Maintaining Relationships Project is a grass roots project that secured Corra funding for an Improve-
ment Officer to develop a policy that alongside young people and practitioners to ensure relationships are
protected during and after transitions. 
During the last year 11 young people were supported to raise awareness of the project, undertaken a range
of engagement events to gather stories of transitions and are currently working with our local policy team to
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co-design the policy.  A celebration event is planned for the end of the year and will include an evaluation of
the impact of the project. 
Our local children’s house has developed their own maintaining relationship’s protocol to ensure young
people do not lose connections with those who cared for them, they continue to support 9 young people
who have left care over the past 2 years. Additionally, Action for Children have received funding to employ a
care worker with a specific role to support transitions, commencing in the summer of 2025.  
Siblings are supported to
maintain positive
relationships with one
another. 
Moray benefits from being a small, rural area.  Almost all of brothers and sisters have been able to stay
together in homes found by our Fostering and Adoption teams, the numbers are small for those who cannot
live together with plans in place to support brothers and sisters. 
On average 86% of brothers and sisters are accommodated together in Moray, the national average as of
2023 is 79%.
We have undertaken awarenss raising sessions across the partnership to upskill Corporate Parents on
brothers and sisters rights.  This includes targated work with: 
Fostering and adoption team         9 Action for Children workers 
Social work leadership team          2 parent participation groups – Children 1st
6 Foster carers                                       6 Birth parent groups- Children 1st 
19 Young people                                   Locality planning network- brothers and sisters’ workshop 
Children and young people
seeking asylum are fully
integrated into school and
community life.
Over the past year, Moray has supported nine New Scots (formerly Unaccompanied Asylum-Seeking
Children) through the National Transfer Scheme. Allocated by the Home Office, these young people are
classed as looked after and supported by the Throughcare and Aftercare Team. Initially placed in Supported
Lodgings or Accommodation, they are successfully supported into independent housing once asylum is
granted. COSLA has recognised Moray’s flexible, needs-led approach as a good practice model.
New processes have been introduced to ensure timely access to health, wellbeing, education, and training
for all newly arrived young people. Engagement in community life has grown, with increased participation in
events such as the Moray Champions Board, helping young people connect with peers and build a sense of
belonging.
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Looked after and care
experienced young people
are not overrepresented in
the children and family’s
justice system.
Care-experienced young people (CEYP) remain overrepresented in the justice system. As of 2024/25, 8.3%
(44 of 532) of individuals in the justice system up to age 26 were CEYP, with 13 children receiving Youth
Justice support. These figures have remained below 12% throughout the year. Early identification and
intervention remain key, with partners working to reduce reoffending and time spent in justice services.
Police Scotland has expanded its Prevention and Intervention Team, including a Youth Engagement Officer
who now acts as a single point of contact for local children’s houses and the Throughcare and Aftercare
Team and an Early and Effective Intervention Worker. 
Moray continues to embed trauma-informed practice across services. A dedicated Trauma-Informed Lead
has consulted with 47 teams across children’s, adult, justice, health, education, housing, and internal
services. This approach has contributed to a reduction in the use of restraint—no incidents were recorded
in local children’s houses over the past year. These homes use therapeutic approaches such as Dyadic
Developmental Psychotherapy  to provide nurturing care. For children out of area, a robust tracking system
ensures restraint reduction plans are in place where appropriate.
Our improvement activity is
shaped by the voice of our
looked after and care
experienced young people. 
“I did not notice any
difference during the
transition. My relationship
with my foster carers stayed
the same.” (Young person in
continuing care)
Care-Experienced Young People: Driving Change
Care-experienced young people play a vital role in shaping their services. Key participation highlights from
the past year include:
Digital Access - All care leavers now receive Wi-Fi and mobile data support to ensure digital inclusion
Champions Board Podcast - Created to amplify young voices across Moray
Service Design - Young people helped redesign Youth Justice feedback forms and co-developed the Better
Ideas Group
Recruitment - Actively involved in staff selection processes
Language Matters - Promoted trauma-informed language, helping young people feel “cared for” and
“heard”
Mentoring Young Talent - Informed model improvements and now co-deliver mentor training
Continuing Care - Consultations led to clearer information and a new leaflet co-designed by young people.
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These initiatives reflect a strong commitment to co-production and ensuring young people’s voices lead to
meaningful change 
Next Steps ….  The Corporate Parenting Strategic Group, responsible for delivering the care priorities outlined in the
Children’s Services Plan, has undertaken a streamlining exercise to review current data and identify key
actions for the year ahead. Priorities include:
• Improving educational outcomes and supporting positive post-school destinations for care-experi-
enced children and young people
• Roll out and implementation of the Maintaining Relationships Project to help young people sustain
important connections
• Enhancing data collection and analysis through a robust data and self-evaluation model
• Promoting better health outcomes for care-experienced young people
• Increasing support for foster and kinship carers to improve care stability and outcomes 
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Our workforce includes all volunteers, carers and employees who have a role in improving the wellbeing of children,
young people and their families
People: Supporting Our Workforce 
Our focus for improvement Our actions and progress
Integrated working practice
is enhanced through joint
development opportunities
that supports our shared
vision, core principles and
values.
In 2024/2025, over 300 practitioners attended various multiagency training sessions, including child protection
and online safety. An additional 350 attended specialised training on gangs, county lines, and child sexual abuse. 
A new training framework has been developed focused on four priority areas: mental health, substance use,
parenting, and vulnerability & exploitation. It identifies six practice areas: relationships, record keeping, trauma-
informed practice, challenging conversations, boundaries, and strengths-based working. This framework helps
map existing training, identify gaps, and plan future training. Practitioner feedback confirms the content is relevant
to their day-to-day work. 
We are aligning new training with National Child Protection Guidance and GIRFEC Policy to enhance practice-
based learning. Stronger partnerships and increased cross-sector training sign-ups reflect the feedback when staff
see how the training will benefit their day-to-day roles, and they feel their needs have been heard. 
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Staff facilitate and enable
the relationships, networks
and connections that
support our children, young
people and families 
Since May 2024, the dedicated Trauma Informed Development Officer has been working to embed trauma-
informed practices across our partnership. All existing training has been updated to include trauma-informed and
strengths-based principles, and these are now part of all new learning opportunities. Additional we have focused
on the importance of language, introduced more relational language that reflects our core values of kindness,
compassion and connection. 
A Trauma Implementation Group was formed, and Moray joined a national pilot. So far, 36 teams have received
introductory briefs, and 12 teams have completed the full reflective process using the "walk through lens" tool. 
A training plan is being developed to ensure access to informed, skilled, or enhanced level training. A trauma-
informed practice page has been added to the Moray Interchange, and tools to evaluate the impact of these
practices are being explored. 
This role is helping to embed a trauma-informed approach across our children's services partnership with shared
responsibility for being trauma informed. Consistent shared language acquired through shared learning sessions
is strengthening trust between services when working together to support the same child or family. 
Work continues the implementation of a new Children Services Partnership Self- Evaluation and Continuous
Improvement Approach. We have introduced more formal audit activity into learning & development as opposed
to evaluation on initial training feedback and attendance by utilising reflective tools like the walk-through lens. We
are more able to identify which parts of training require reinforcement and consider the impact of training over
time. 
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We will strive to ensure that our governance, culture, systems and processed empower our paid and voluntary
workforce and local communities to deliver the improvements children and young people have told us matter most
to them  
Scaffolding: Working in Partnership  
Our focus for improvement Our actions and progress 
As a partnership, we are
aware of the changing
needs of children, young
people and their families. 
Partners collaborated to produce a comprehensive Joint Strategic Needs Assessment (JSNA) for the Children’s
Services Plan. In 2024, the adult JSNA was updated, offering deeper insight into the challenges facing families and
communities. 
Our governance structure brings together cross-sector data and insight. We are preparing to update both the JSNA
and wellbeing indicators through the upcoming Health & Wellbeing Survey to inform the next Children’s Services
Plan. 
Emerging data includes a sharp rise in poverty, Moray ranking fifth in Scotland for suicide rates, and persistent
issues of violence, anti-social behaviour, and contextual safeguarding. There has been an increase in children
entering care and being placed out of area, affecting wellbeing and budgets. 
Progress from the ASN review has enabled more children with complex needs to engage in education, though
staffing shortages continue to limit progress. 
Moray relies heavily on small, community-based organisations for local support, with fewer national providers
than other areas. Financial pressures, reduced volunteering, and rising costs have led to service closures. Many
small providers are struggling to sustain their workforce and access training to meet the increasingly complex
needs of children, young people, and families. 
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Scaffolding: Working in Partnership  
Our focus for improvement Our actions and progress
As a partnership, we
maximise all opportunities
to lever in additional
funding and work together
to ensure it supports the
delivery of our shared
priorities. 
Moray has intentionally focused on a small number of priority areas within children’s services, recognising the
challenges of recruitment and securing the right expertise, which can impact delivery and funding. 
Key areas of progress include: 
Youth Participation - £75K was secured from Corra to develop a youth participation model, focused on care-
experienced young people. Building on Aberdeenshire’s Promise Group model, six local groups have been
established. Funding is devolved to each group, enabling young people to identify and act on local priorities.
Activities to date include filmmaking, art, sports, and community trips, with summer opportunities identified as a
key focus. This work is delivered in partnership with Education, the Children’s Services Network, and community
youth workers 
Transitions Support - Action for Children secured Williamson Grant funding to pilot a transition worker post.
Additional funding from the Mental Wellbeing Partnership supports care leavers facing mental health challenges
during the transition to adulthood—an especially vulnerable period 
Bairns’ Hoose - both development and test for change funding has been confirmed to ensure consistency in the
SCIM team activities across all 3 areas of Grampian and to complete a test for change to transform howe we
support children impacted by trauma, particularly those involved in abuse investigations, addressing the holistic
needs of traumatised children, recognising that trauma often manifests in physical and communication-related
responses 
Maintaining Relationships: Ongoing work with Corra supports care-experienced young people in maintaining
important relationships, including brothers and sisters, through improved procedures and practice 
Community-Led Mental Health Research: Moray Wellbeing Hub secured long-term funding to lead community-
driven mental health research and co-create solutions. The focus is on building “mental wealth” and reducing
stigma through locally informed, participatory approaches 
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Scaffolding: Working in Partnership  
Our focus for improvement Our actions and progress
The risk of silo working
across children and adult
services minimised. 
A partnership-based governance structure has been established to support children’s services planning. However,
limited capacity has been a significant barrier to progress. In response, the structure is being temporarily
streamlined to focus efforts on delivering key actions within the current plan. 
Amid change and challenges across all three lead partners—Moray Council, NHS Grampian, and Health & Social
Care Moray—silo working remains a risk. To address this, partnership chairs and improvement officers are
empowered to identify and challenge siloed approaches, promoting greater collaboration and alignment. 
We more consistently and
effectively measure impact
of the actions we are taking
to improve outcomes for
children, young people and
families. 
Our recent inspection recognised the ambition of our Children’s Services Plan (CSP), while also highlighting the
need to support our workforce through change. In response, we are refining our focus for the remainder of the year,
with key priorities outlined at the end of this report. 
A new self-evaluation and performance framework is being embedded. To strengthen our impact, we recognise
the need to become more outcome-focused, with clearer, measurable indicators. Our aim is to make meaningful
progress in the final year of the current plan and carry forward learning into the next planning cycle.  
The co-ordination of
continuous improvement
activity improves 
Work continues to establish a more coordinated approach (see the previous outcome) with a cross-sector
development session scheduled as part of our effort to achieve this. 
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Next Steps   
For the final year of our CSP, we have streamlined our focus to two key outcomes in most priority areas. To support delivery, a temporary streamlined
governance structure will also be introduced to target staffing capacity to drive forward the outcomes identified.  
We are continuing to embed our performance and self-evaluation framework to better evidence what’s working well and where improvement is
needed. This will include work to ensure regular updates on how we are doing against the national wellbeing indicators. 
Work has begun on the next CSP with the next iteration being more streamlined and outcome-driven, ensuring we build on key successes while
maintaining a clear focus for the next 3–5 years.
The following areas of improvement will be focused upon by: 
✓ Developing a youth voice network and youth participation and voice strategy
✓ Tackling child poverty by working to minimise impact on families by tackling barriers to young adults and parents to entering and sustaining
learning, training and employment through employability support and addressing childcare challenges   
✓ Improving access to the right mental health & wellbeing support for children, young people and their parents at the time they need it and
continuing to strengthen community based mental wellbeing 
✓ Empowering children, young people and families to participate in child protection processes and identifying risk earlier and responding
effectively 
✓ Continuing work to ensure children and young people’s education and care needs are fully met regardless of them nature of need and
continuing to improve access to neurodiversity diagnosis in a timely manner 
✓ Developing a clear pathway of non-stigmatised family support for parents to be the best parents they can be 
✓ Continuing to close the educational outcomes gap between looked after and non-looked after children and support care experienced young
people to sustain post school destinations 
✓ Expanding the range of care available when a child needs care and continuing to maintain their important relationships  
✓ Delivering the workforce development priorities including trauma informed practice 
✓ Ensuring we consistently and effectively measure impact of improvement actions through coordinated improvement activity 
✓ Evidencing how children, young people and families’ voices are shaping services  
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Appendix I 
Whole Family Wellbeing Report  
Section 1: Outline the individual activity being undertaken and how it related to the Outcome logic model including evidence of impact and
detail of cost and % of funding used on each activity. 
Activity 1:  Based on evidence from parent surveys, JSNA family engagement and service feedback a gap highlighted the need for a parent-focused
service aimed at building parental confidence and skills to support both parental wellbeing and child’s mental wellbeing and resilience.
Parent Wellbeing and Resilience Project 
The service offer consists of a combination of group workshops, 1-1 wellbeing consultations, and 1:1 support offers to parents of children 4-18 years.
To date we have strong evidence of positive outcomes for parents of increased knowledge of mental wellbeing and resilience, greater confidence
and self-esteem in parenting, improved strategies to support children’s mental health and reported enhanced empathy, understanding and
connection with their children. 
Following a successful 6-month pilot, the project was extended into a 2-year development phase through WFWF funding. The pilot included 235
parents, with a 98% self-referral rate and included 19% single parents, 11% of parents reporting financial hardship, and 20% experiencing mental
health challenges of their own.
Six months into the second phase (WFWF supported), 249 parents have participated of which 47% are single parents, 20% report having financial
struggles and 38% report mental health challenges of their own.  Impact Highlights include positive changes on all measures in self-reported
knowledge, parental self-esteem, in use of supportive strategies and parent-child relationships. As shown in the figure below
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Additionally: 
• 14% of referrals involve children in formal/informal care arrangements
• 76% of children have become engaged in school-based interventions. 
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The project not only upskills parents but also enhances the effectiveness of child-focused interventions, reinforcing a whole-family approach.
Aligned with WFWF outcomes, the service is co-designed with families, stigma-free, preventative, and accessible—offering flexible support that
meets families’ needs and evidenced improved family wellbeing. The next stages include co-developed support offers for foster carers and
increased connections to financial support provision. 
Included is the presentation shared at the Community MH national forum. 
COSTS OF £29,143 THIS ANNUM, 5.6% OF ANNUAL FUNDING, COMMITED TO TOTAL OF £120K OVER 2 YEARS. 
Activity 2: PEEP Universal Pathway (also see family section of annual report) 
Over the past 18 months, we have built a robust, partnership-based model to deliver early, preventative family learning support. Starting with core
partners—NHS, Health Improvement, Early Years, a national third sector charity, and employability services—we have expanded to include libraries,
family learning, Army Welfare, local charities, childminders, and early years providers, all now trained in Peep.
A key milestone was securing a space on the nationally funded Peep Learning Together Programme. We also commissioned the third sector using
local WFWF to develop front-facing Peep roles and resources, coordinating delivery and working to embed key messages, including financial
support, into sessions. A quality assurance framework is in development to ensure consistency as staff and volunteers become established,
ensuring equity of offer and experiences across Moray. 
In just two years, we’ve progressed from no provision to 93% of pregnant women in Moray (as of Feb 2025) being invited to join Peep sessions,
continuing until their child turns five. Group numbers have grown from 6 to 15–18 sessions running most weeks, with a further 30% increase planned
by September. A summer programme will launch for the first time this year.
This model represents a strategic shift toward sustainable, community-led early help. It empowers families and communities, with Moray’s
approach now showcased nationally and drawing interest from other local authorities. We are also developing a parent-led “experts by experience”
group to shape future delivery. Pre- and post-session feedback is now collected, enabling us to track immediate impact and against long-term
outcomes such as reduced developmental concerns and fewer children entering P1 needing wellbeing support.
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Core components (WFWF outcomes) include increased access and availability of family support, families are at the centre of service design with the
model developed ensuring support for all as close to home as possible, and workforce development including upskilling community-based
organisation and community volunteers.                                                                                                                                                             
PEEP FLT Expression
of interest .pdf
COSTS: £37,500 THIS YEAR, 7.2% OF CURRENT YEARS FUNDING, COMMITMENT IS 2 YEARS: TOTAL OF £180K. 
Activity 3: Employment of a Learning & Development Officer 
The role has focused initially on the collation and analysis of a range of information sources to develop a training needs-based framework. It is
intended to support the embedding of principles of family support across multi-agency practice. The role is taken the lead within our learning &
development group, with the purpose of shifting emphasis from remedial and reactive practice to prevention, early support and diversion. 
Priority areas have been identified of mental health, substance use, parenting and vulnerability and exploitation. The Learning & Development
Officer has developed a new suite of training covering risk, harm and vulnerability, child sexual exploitation and gangs. The suite of training is in part
is responding to increased contextual safeguarding concerns evidence in rising anti-social behaviour, drug use and risk-taking behaviours and
associated training needs. The role holder has specific experience in relation to contextual safeguarding, supporting developing new processes and
policy within this area which will help all to safeguard children and families. 
This work relates to WFWF outcomes of leadership, workforce and culture. Activities have been recruitment to create capacity to undertake the
needs analysis and develop a plan in relation to training across whole sector. Training has been both developed and procured.
Next steps are the training roll out and evaluation of impact on practice to see if families are better supported and have increased wellbeing. 
COST; £27,868 (COVERS FIRST 6 MONTHS OF 18 MONTH POST). 5.3% OF CURRENT YEARS FUNDING 
COMMITMENT TO 18 MONTH POST. TOTAL COST OF £85,193. 
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Activity 4: Investment in 3rd sector to lead the locality networks. 
The networks are made-up of community organisations and frontline practitioners from across children services who have a remit to improve
outcomes for children and families within the individual communities which make up Moray. The networks are focused on two-way communication,
sharing practice and supporting the operationalisation of CSP strategic priorities while gathering local intelligence on emerging issues. A range of
issues have been supported this year at an early stage including developing ASN family peer support, improving access to sexual health information
for teenagers including the LGBTQI+ community, supporting collaborative responses to emerging community based anti-social behaviour and
trialling low level intervention approaches in schools to improve community engagement. 
The development of paid chair positions was a recommendation within the external evaluation of the locality planning structure, ensuring 3rd sector
leadership, prioritisation of support and strengthening the capacity of the 3rd sector to take the lead in responding to issues. 
COSTS: £18,247 (3.5% OF CURRENT YEARS FUNDING), CONTRACT TO END JUNE 2025, REMAINING COSTS FOR 25/26 ARE £4,971.24. 
Activity 5:  Wellbeing Coordinators 
The roles were expanded to better support the team around the child, removing barriers to access and ensuring timely, appropriate support. This
approach replaces previous scattergun methods that overwhelmed families, instead acting as both gatekeeper and bridge to specialist services. By
improving referral quality and accuracy, the roles help streamline the process of accessing support, enabling quicker assessments and reducing
unnecessary waits for unsuitable services. They have contributed to the development and rollout of new child planning paperwork in Moray and
delivered solution-focused training to enhance the quality of meetings and the overall experience for families. This year saw a 28% increase in
referrals to wellbeing coordinators and a 31% rise in child planning meetings, totalling 298.
A key focus has been supporting new education staff in their named person roles and increasing awareness of available support. In addition to
family support, key issues addressed include school attendance, additional support needs, and behavioural challenges. We believe the role has
reached its current potential and are now reassessing needs with families and professionals to explore support access routes further. Despite
improved referral accuracy, service capacity remains strained. As a result, we are developing additional support roles and reviewing existing service
offers. 
This work aligns with outcomes under availability and access, enhancing support for children, young people, and families through improved
workforce knowledge, refined processes, and more effective gatekeeping. While access to the right support has improved, ongoing high demand
highlights the need for continued development
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Cost: £119.975 PER ANNUM PLUS TRAVEL EXPENSES. 22.9% OF CURRENT ANNUAL FUNDING, ROLES ARE CURRENTLY UNDER REVIEW. 
Activity 6: Mentoring Young Talent: Expanding Opportunities for Young People
A successful mentoring programme originally designed for care-experienced young people has been expanded to support a broader group of young
people aged 12 and over. The initiative employs dedicated keyworkers who carefully match young people with trained volunteer mentors. These
mentors provide consistent support, encouragement, and inspiration—often engaging in new activities together to build confidence and broaden
horizons. Each mentoring relationship lasts a minimum of one year, with a particular focus on key life transition points.
This programme forms part of a wider employability pathway that also supports post-school transitions and parental employability. Positive
outcomes have included improved school attendance, enhanced engagement in learning, increased rates of positive post-school destinations, and
measurable personal growth. Progress is tracked using self-assessment tools focused on wellbeing and social intelligence. Former mentees have
also contributed to service development, helping to shape a more responsive and impactful programme.
Although funding from the WFWF officially began in September 2024, the revised approach was piloted from April 2024. This included expanding
eligibility to young people aged 12+ and exploring new methods for involving parents. Since these changes were introduced, 64 young people have
been referred to the Mentoring Young Talent programme.
Although funding from the WFWF officially began in September 2024, the revised approach was piloted from April 2024. This included expanding
eligibility to young people aged 12+ and exploring new methods for involving parents. Since these changes were introduced, 64 young people have
been referred to the Mentoring Young Talent programme.
This initiative is one example of how family-focused services are addressing poverty-related challenges by connecting both young people and their
parents to employability support.
Looking ahead, we plan to continue exploring the role of befriending and mentoring approaches in strengthening family support over the coming
year.
Please see the case studies within the care section of the annual report and a selection of additional feedback quotes are included.                                                          
Mentoring Young
Talent feedback.pdf
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FUNDING- £53,158 FROM THIS YEAR FUNDING, 10.1 % OF ANNUAL FUNDING. COMMITTED TO £77,312 IN 25/26. 
Context: In response to rising youth risk-taking linked to substance use, staff training gaps, and family’s concerns about losing control, we
implemented a multi-component drug education programme. Its goals are to empower young people to make informed decisions, boost awareness
and use of local support services, and build the confidence of both staff and families to engage constructively with young people on these issues.
Activity 7: Daniel Spargo-Mabbs Drug Education Programme – Moray Implementation
The Daniel Spargo-Mabbs (DSM) Drug Education Programme is a flexible, multi-component initiative tailored to meet the specific needs of each
school community. Designed to increase knowledge, life skills, and resilience, the programme empowers young people to make informed, safer
choices around substance use. A key focus is equipping both school staff and parents with the tools to have supportive, open conversations about
drugs. Following a successful Grampian-wide pilot involving three Moray schools, a local decision was made to roll out the programme to all
secondary school communities across Moray.
The programme includes tailored delivery across school groups, interactive workshops, talks, and forums, a powerful theatre production, “I Love
You, Mum – I Promise I Won’t Die. 
Interim reports show:
1,347 students had attended the theatre production and participated in follow-up workshops and forums. Surveys showed significant increases in
students’ understanding of drug-related consequences with most students reported feeling more confident resisting peer pressure and more able to
talk to parents/carers.
Young people shaped delivery to focus on ketamine and cannabis, with key takeaway identified of where to find reliable information, the importance
of knowing what you're taking and where to seek help
Staff training focused on the current data on substance exposure and availability, practical harm-reduction strategies for young people,
understanding risk factors influencing drug and alcohol misuse, 
Alignment to WFWF outcomes relates to those under leadership, workforce, and culture delivered through upskilling staff, young people, and
parents and enhancing awareness of and access to early and intermediate support services                 
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DSMF Moray Interim
Report December 2024.pdf
FUNDING: £17,818, FROM THIS YEARS FUNDINGS, 3.4% OF ANNUAL FUNDING, COMMITTED TO SPEND A FURTHER £30K in
25/26. 
Section 2: Progress Narrative for your overall WFWF plans
Question 4. Please consider the key recommendations from the Year 2 Evaluation report that are most relevant for your area. From your
activities in Section 1, please provide any specific examples of how they are responding to these issues (or planning to do so during Year 4),
this does not need to be comprehensive but focused on the most important recommendations. 
Moray has focused on improving awareness, access to support, and addressing challenges such as scattergun referrals, which previously led to
families missing timely, appropriate help. We’ve strengthened the child planning process, enhanced staff knowledge of services, and promoted
solution-focused practices through training and support for managing difficult conversations.
Services have been adapted to embed whole family support principles. Where services are protected spaces, like counselling, we’ve developed
ways for parental involvement. New local websites and digital pathways have improved signposting and access, including wider use of ALISS across
child and adult services.
Over the past two years, we’ve expanded support at both ends of the family support pathway—from universal prevention to intensive interventions
nearing social work thresholds. Families report that services feel more stigma-free, rights-led, and equitable across localities.
A new performance and self-evaluation framework in children’s services is helping us assess the impact of our investments and improvements in
outcomes. In response to evaluation recommendations, we’re monitoring service visibility through digital and service use data and plan to introduce
community hub drop-ins.
While differing case information systems remain a challenge, we’re increasing co-working and shared locations to bridge gaps. We’re also mitigating
the third sector interface’s withdrawal by strengthening multi-agency collaboration through locality networks.
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The 10 principles of family support are now embedded in procurement and commissioning, supporting a system-wide approach. We plan to adopt
the revised “How Good is Our Family Support” tool in 2025/26. Our performance framework is also enhancing data collection and multi-agency
improvement efforts
Question 5
Based on your evidence provided in Section 1, please describe how the activities of the WFWF Programme overall are supporting services to
shift towards (1) more preventative interventions and (2) early interventions.
While a full family support pathway remains in development (see challenges), two key early help approaches have emerged, both focused on
prevention and accessibility without requiring families to meet thresholds.
The parent-focused service was developed in response to families seeking a better understanding of how their children are supported. It provides a
safe, non-judgemental space for parents to explore personal and family wellbeing, access information on child and adolescent issues, and receive
support across a range of needs. Recognised as good practice and now commissioned in other areas, the service is designed with flexibility, allowing
it to adapt to families’ evolving circumstances. For example, it has recently supported parents directly in cases involving contextual safeguarding
concerns.
The partnership Peep model is evolving into a universal offer from pre-birth to age five, shifting the culture of support from reactive to proactive. It is
becoming the foundation of our family support pathway, with targeted interventions to follow once the universal offer is fully embedded.
Both approaches aim to identify concerns earlier, improve access to specialist support when needed, and reduce long-term negative impacts on
children’s wellbeing. By embedding flexibility into procurement and strengthening partnerships with providers, we are creating more accessible entry
points and building a whole-system approach. This is expected to reduce demand for specialist services and lower the number of families reaching
crisis point
Question 6: Describe the main successes to delivery and how specific factors enabled these successes.
The children’s workforce-wide, needs-based training framework is aligning development across the system with priority areas, enhancing staff skills
and knowledge. A new annual audit will ensure the local training offer remains current and responsive. A recent example is the success of a pilot
manosphere workshop—due to high demand, additional sessions are already planned. Ongoing feedback and uptake monitoring help drive
continuous improvement and identify access barriers early.
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Flexible, community-based approaches are also progressing, with increased partnership working and innovation in service delivery. More adaptable
procurement processes have enabled greater collaboration, including with smaller organisations that previously felt unheard. Our locality planning
model, with a strong focus on third sector involvement, is central to this progress.
In response to parents’ calls for more involvement and opportunities to upskill, we are reshaping our model to prioritise early, inclusive support.
Historically, support was reactive and often excluded parents—especially in school-based or protected interventions like counselling and
mentoring. Our parent-focused service now shares the knowledge behind these interventions, increasing transparency and helping families sustain
positive outcomes. We are also adapting the mentoring programme to better involve families, fostering a more collaborative and proactive approach
to children’s wellbeing.
Question 7: Describe the main challenges to delivery, and how these have been mitigated or plans to mitigate them. 
Since our original proposal, Moray has experienced significant change, including leadership transitions, staff turnover, structural reorganisation, and
ongoing financial pressures. These shifts have created substantial challenges for the workforce, particularly while exploring system-wide
transformation.
Early progress included embedding key aims into the Children’s Services Plan, establishing a new governance structure and engagement with
families to understand the challenges of the pre-existing provision. However, leadership changes across the council, Health & Social Care Moray,
and Children’s Services have taken time to stabilise, with temporary arrangements still transitioning to permanence. Simultaneous structural
changes and financial constraints have also impacted the third sector, which is struggling with rising costs, reduced capacity and all our larger 3rd
sector partners also undergoing leadership change. 
While initial momentum slowed, we are working hard to regain pace with limited capacity, focusing on embedding our hub and spoke model and
developing a plan to deliver a central family centre. Some core assumptions of the Whole Family Wellbeing Fund (WFWF) have not held true locally.
Despite investment in prevention and early help, rising adult mental health issues, youth violence, and drug availability have led to crisis spikes and
contextual safeguarding challenges, all leading to increased demand and costs for care.
Procurement flexibility has improved, but commissioning evolution to engage successfully with funding which is not long term remains a challenge.
Short-term financial pressures hinder the third sector’s ability to attract and retain staff, limiting sustainability and willingness to accept shorter term
funding arrangements. 
Leadership of the WFWF has been challenging to maintain due to key staff absences. However, under new leadership, we are continuing our locality
planning approach, ensuring the third sector voice remains central. The hub and spoke model is progressing, with a physical family centre at its core.
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Delays have opened new opportunities for deeper family, community, and third sector involvement, and with larger contracts approaching renewal,
we are well-positioned to explore more sustainable, long-term solutions.
Question 8: Please give details of your spend for 24/25 and your expected spend in the following financial years.
This remains an evolving situation as we have changed direction and are currently exploring costs associated with developing a family centre along
supporting hubs across Moray. Therefore, these are proposals 
FY 24/25: £349.962 or 67% of these years budget used (this included £46,254 of a contract ending from previous year)
FY 25/26: Current forecast associated with contracts and current staff are to spend £486.869 of the £619K. (79%).  We are however expecting
staffing changes and looking to invest into hubs and a family centre development utilising our unallocated funding to date. 
FY 26/27: It is difficult to forecast this far ahead, with that funding only being confirmed in the last few months and contracts we have are shorter
than that period. We will be evaluating that work further prior to extending commitments.  
FY 27/28: We have not received any clarification of funding for this year. 
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REPORT TO: COMMUNITY PLANNING BOARD ON 20 AUGUST 2025 
SUBJECT:             DIGITAL ENGAGEMENT UPDATE 
BY: DEPUTE CHIEF EXECUTIVE (EDUCATION, COMMUNITIES AND
ORGANSATIONAL DEVELOPMENT) 
1. REASON FOR REPORT 
1.1. To update Community Planning Board on Moray Council’s move to a new digital
engagement platform called Moray Engage and invite the Board to consider CPP
use of the platform for digital community engagement in line with the Community
Planning Partnerships Community Engagement Strategy (2022). 
2. RECOMMENDATION 
2.1 It is recommended that the Community Planning Partnership (CPP) Board
note that Moray Council have committed to a new digital engagement
platform called Moray Engage and agree that CPP agree to use this platform
for CPP digital community engagement when appropriate opportunities arise. 
3. BACKGROUND 
3.1 The Community Planning Partnership refreshed its Community Engagement
Strategy in November 2022 and within that strategy there was a clear commitment
to secure ‘a fit for purpose Community Engagement online space will be created
by partners and will become a one stop shop for information relating to community
consultation and engagement in Moray. This space will be a repository of
information which will be accessible to partners and the wider public.’ 
3.2 Community Planning Partners were requested to submit around £2k per partner
to pay for a new digital engagement platform but were unable to commit the
funding. 
3.3 Moray Council approved Transformation funding to procure its own digital
engagement platform when setting the 2025/26 budget. A cross-service working
group was formed with delegates from services who regularly consult with the
public, often as part of a statutory process. The working group was chaired by CLD
Item 7.
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Service Manager with input from Procurement / ICT/ Planning / Housing /
Corporate Comms / Health and Social Care Partnership/ GDPR Compliance
Officer/ Research Information Officers and Organisational Development. This
group drew up a specification based on their service needs and Procurement and
used this to check against providers in a recognised G Cloud Framework. 
3.4 At the end of this process the contract was awarded to GRANICUS for their
Engagement HQ product which is used by numerous other local authorities
including Aberdeenshire, Angus and Highland. The Council has a two-year
contract with an automatic option for a third year. The platform will be known as
Moray Engage with a proposed launch date of 19 August 2025 
3.5 The site operates as a landing/home page which then leads to Hub pages under
which there are Project pages that contain information on projects regarding
which Council services wish to engage the public. Each service manages its own
content and is responsible for maintaining the currency of the information and
responding to feedback. 
3.6 The Moray Engage platform also provides the opportunity for the CPP to undertake
digital engagement which can be with the community or for internal stakeholders
only. There is also scope for a degree of signposting to partner specific
engagements, although attention would be required to ensure this does not
detract from the main interactive purpose of the tool. 
3.7 The Board is invited to consider whether Moray Engage should be progressed to be
used as an online engagement tool for the CPP. Should the Board be supportive of
this approach, it is proposed that the lead officer for any community planning
project would lead and manage the content for that project on Moray Engage. This
would require agreement to follow the tone, branding, style, and best practice
protocols of the Moray Engage tool. 
4. SUMMARY OF IMPLICATIONS 
4.1 There are no financial implications as the council has procured the platform, and
additional use can be accommodated within the contract. There will also be no
staffing implications if the Board is satisfied that any necessary work can be
accommodated by the lead officer and supporting resources for each particular
project. 
4.2 Moray Engage opens further engagement opportunities for a number of
stakeholders, including hard to reach communities, and offers a variety of
engagement methods. The options reduce barriers to participation and further
progresses the empowerment of communities’ agenda, as well as contributing to
help raising aspirations. Ultimately, the more residents can engage with partners,
the more services can better serve the needs of the community. 
5. CONCLUSION 
5.1 Moray Council has recently procured an online community engagement tool
called Moray Engage, which is about to launch to the public. There is an
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opportunity for the CPP to use the Moray Engage platform for shared partner
engagement and the Board is asked to consider and support this. 
Author of Report: Kevin McDermott 
Background Papers: 
CSU stakeholder report for Community Engagement Group.
Feedback notes from CPP board Development Session October 2024  
Ref: 
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REPORT TO: COMMUNITY PLANNING BOARD ON 20 AUGUST 2025 
SUBJECT:  NOMINATIONS FOR CHAIR AND DEPUTE CHAIR 
BY: DEPUTE CHIEF EXEUTIVE (EDUCATION, COMMUNITIES AND
ORGANISATIONAL DEVELOPMENT) 
1. REASON FOR REPORT 
1.1. To invite the Board to consider the nominations received and agree to elect the
Chair and Depute Chair from those nominations for a period of 2 years. 
2. RECOMMENDATION 
2.1. It is recommended that the Board approve the nominations received and
elect a Chair and Depute Chair for a period of 2 years. 
3. BACKGROUND 
3.1. At the meeting of the Board held on 20 September 2023, the Board agreed that Dr
Adam Coldwells, NHS Grampian Chief Executive be elected as the Board Chair,
and Councillor Kathleen Robertson, Leader of Moray Council as the Depute
Chair (para 8 of the minute refers). 
3.2. At the meeting of the Board held 23 October 2024, it was agreed that the term of
office for the Chair and Depute Chair roles would be extended from 1 year to 2
years (para 9 of the minute refers.)  It was previously agreed at the meeting of the
Board held on 15 June 2022 that the Chair and Depute roles rotate amongst the
partner agencies (para 6 of the minute refers). 
3.3. The nomination received for the Chair position is: 
• Councillor Kathleen Robertson, Leader Moray Council 
3.4 The nomination for Depute Chair is: 
• Councillor Amber Dunbar, HITRANS representative 
4. CONSULTATIONS
Item 8.
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4.1. The Chief Executive, the Depute Chief Executive (Education, Communities and
Organisational Development), the Head of Governance, Strategy and
Performance and the Democratic Services Manager have been consulted and
any comments received have been incorporated into this report. 
5. CONCLUSION 
5.1. The Board is asked to approve the nominations and elect a Chair and Depute
Chair. 
Author of Report:  Lindsey Robinson, Committee Services Officer.
Background Papers:  
Ref: 
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