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Argyll and Bute Council Visitor Levy Consultation Report

Argyll and Bute Council · 15 September 2025
Back to Short Life Working Group on Argyll and Bute Council Visitor Levy — 15 September 2025 and its agenda

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ARGYLL AND BUTE COUNCIL  VISTOR LEVY SHORT LIFE
WORKING GROUP 
DEVELOPMENT & ECONOMIC GROWTH  15th SEPTEMBER 2025 
ARGYLL AND BUTE COUNCIL VISITOR LEVY CONSULTATION REPORT 
1.0 INTRODUCTION 
1.1 The purpose of this paper is to provide members of the Visitor Levy (VL) Short
Life Working Group (SLWG) and members of the Shadow Visitor Levy Forum
(SVLF) with a copy of the Argyll and Bute Council Visitor Levy Consultation
Report as per the agreed terms of reference for the VL SLWG. 
2.0 RECOMMENDATIONS 
2.1 The Visitor Levy Short Life Working Group is asked to: 
• Note receipt of the full Visitor Levy Consultation Report appended to the
report. 
• Refer consideration of the Visitor Levy Consultation Report to the full Argyll
and Bute Council meeting on 24th September 2025. 
3.0 DETAIL 
3.1 At the Special Council meeting on 15th August 2024, it was agreed to
establish a VL SLWG with agreed terms of reference. These terms of
reference were also re-published in the VL SLWG paper on 1st October 2024. 
3.2 At the August 2024, Special Council meeting, it was also agreed to establish a
SVLF, with terms of reference, at a local level to provide advisory support for
the pre-consultation / consultation work prior to the establishment of the
formal Visitor Levy Forum if the introduction of a visitor levy was agreed at a
future date. 
3.3 While the main focus of the terms of reference for both the VL SLWG
(Appendix 2) and the SVLF (Appendix 3) was to support the development of
a visitor levy scheme pre-consultation, there is specific post consultation
requirement for the SLWG to share and communicate information with key
external stakeholders, including the SVLF: 
3.4 In addition to this paper, the full Visitor Levy Consultation Report (Appendix
1) will be published widely for all external stakeholders to view on 8th
September 2025. This is a week in advance of that VL SLWG. This means
that, although normal practice is for reports to be published a week in
advance, the visitor levy information pack will be published more than two
weeks before the full Argyll and Bute Council meeting on 24th September

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2025. 
3.5 The slides presented by EKOS Ltd (the independent agency who prepared
the Visitor Levy Consultation Report) at the Members’ Seminar on 1st
September are outlined in Appendix 4. 
3.6 Members of the SVLF have an opportunity to speak to the VL SLWG meeting
on 15th September and to take any questions from Members. 
4.0 CONCLUSION 
4.1  The purpose of this paper is to provide members of the VL SLWG and
members of the SVLF with a copy of the Argyll and Bute Council Visitor Levy
Consultation Report and supporting presentation slides as per the agreed
terms of reference for the VL SLWG. 
5.0 IMPLICATIONS 
5.1 Policy – the visitor level scheme proposals are based on turning key investment
into benefit for visitors, residents and businesses through the tourism priorities
set out in the Argyll and the Isles Strategic Tourism Partnership’s Strategy 2022-
2025. 
5.2 Financial – the visitor levy scheme will generate an income stream for the
council, where tax revenue receipts could be in excess of costs to fund
investment in the sector each year in which the levy is in effect. 
5.3 Legal – visitor levy schemes need to adhere to The Visitor Levy (Scotland) Act
2024 and the supporting Visitor Levy Guidance document produced by
VisitScotland on behalf of the Scottish Government. 
5.4  HR – the consultation work is managed by a study Steering Group comprised of
members of the council’s internal Visitor Levy Officers’ Working Group and
supported by ELT. 
5.5 Customer Service – none. 
5.6 Risk – the introduction of visitor levy for accommodation businesses has the
potential risk that higher prices may discourage some visitors from choosing
Argyll and Bute, reducing demand. Conversely there is a risk that an opportunity
is missed, if revenue from a levy enables council investment that enhances the
visitor economy, attracting visitors and improving the overall visitor experience. It
should also be noted that three councils have already approved the
introduction of a levy, and others are currently considering it. Councils that
can access the revenue stream of a levy will be able to better support the
growth of their local tourism economy. 
5.7 Climate Change – none.

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5.8 Fairer Scotland Duty - the Fairer Scotland Duty, Part 1 of the Equality Act 2010,
came into force in April 2018. The duty places a legal responsibility on particular
public bodies in Scotland, such as Argyll and Bute Council, to pay due regard to
(actively consider) how they can reduce inequalities of outcome, caused by
socio-economic disadvantage, when making strategic decisions and how this
has been implemented. This has been considered as part of the equalities
impact assessment as in the draft Visitor Levy Scheme. 
5.9 Equalities (protected characteristics) - all activities will comply with all Equal
Opportunities policies and obligations. 
5.10 Consumer Duty - all activities will comply with the council’s Consumer Duty. 
5.11 Island Communities – the visitor levy proposals that were out for consultation
covered the whole of the Argyll and Bute Council area, which included all island
communities. 
5.12 Children’s Rights and Wellbeing – none. 
Kirsty Flanagan, Executive Director responsible for Economic Growth 
Councillor Jim Lynch, Leader of Argyll and Bute Council 
8th September 2025 
For further information contact: 
Fergus Murray, Head of Development and Economic Growth
fergus.murray@argyll-bute.gov.uk 
Ishabel Bremner, Economic Growth Manager 
ishabel.bremner@argyll-bute.gov.uk 
Appendix 1: Full Visitor Levy Consultation Report.
Appendix 2: VL SLWG Terms of Reference
Appendix 3: VLSF Terms of Reference
Appendix 4: Slides presented at the Members’ Seminar, 1st September 2025