Democracy Spraffa

Argyll and Bute Council's Economic Strategy Refresh: 2024-2034

Argyll and Bute Council · 21 March 2024
Back to Environment, Development and Infrastructure Committee — 21 March 2024 and its agenda

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ARGYLL AND BUTE COUNCIL              ENVIRONMENT, DEVELOPMENT AND
INFRASTRUCTURE COMMITTEE
DEVELOPMENT AND ECONOMIC GROWTH         21st MARCH 2024 
ARGYLL AND BUTE COUNCIL’S ECONOMIC STRATEGY REFRESH: 2024-2034 
1.0 EXECUTIVE SUMMARY 
1.1 The purpose of this paper is to provide the Environment, Development and
Infrastructure Committee with a refreshed Argyll and Bute Council Economic
Strategy, covering the period 2024-2034, as outlined in Appendix 1. 
1.2 This refreshed economic strategy is both ambitious and forward looking, with a place-
based and business/person-centred approach, to secure a fair, inclusive, and
prosperous future for the area, more resilient to external factors including the rapid
advances in digital technology and increasing impacts of climate change. 
1.3 The document unites purpose, with a focus on partnership and collaboration as the
cornerstones of delivery. Informed through consultation and by available economic
and population data, the drivers of economic growth will be across four strategic key
pillars: people, place, planet and prosperity. 
1.4 The associated action plan will be prepared for consideration by the committee
members at the meeting on 20th June 2024. 
1.5 It is recommended that members of the Environment, Development and Infrastructure
Committee: 
 Provide commentary on the refreshed Economic Strategy as outlined in Appendix
1. 
 Endorse the refreshed Economic Strategy, with an associated Action Plan to be
considered at the next committee meeting in June 2024.

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ARGYLL AND BUTE COUNCIL              ENVIRONMENT, DEVELOPMENT AND
INFRASTRUCTURE COMMITTEE
DEVELOPMENT AND ECONOMIC GROWTH         21st MARCH 2024 
ARGYLL AND BUTE COUNCIL’S ECONOMIC STRATEGY REFRESH: 2024-2034 
2.0 INTRODUCTION 
2.1 The success of the Argyll and Bute economy is fundamental to our future quality of
life. The pace of change has been accelerating globally and nationally which has
required Argyll and Bute Council to refresh its economic strategy. 
2.2 The refreshed Argyll and Bute economic strategy is ambitious for our area.
Continued focus is required on the medium to longer-term economic and social
recovery agenda for Argyll and Bute in response to the economic shocks of recent
years. In particular, the pandemic, EU Exit and the cost of living, including the cost
of doing business, crises. 
2.3 The document unites purpose, with a focus on partnership and collaboration as the
cornerstones of delivery. Informed through consultation and by available economic
and population data, the drivers of economic growth will be across four strategic key
pillars: people, place, planet and prosperity. 
3.0 RECOMMENDATIONS 
3.1 It is recommended that members of the Environment, Development and Infrastructure
Committee: 
 Provide commentary on the refreshed economic strategy as outlined in Appendix
1. 
 Endorse the refreshed economic strategy, with an associated action plan to be
considered at the next committee meeting in June 2024. 
4.0 DETAIL 
4.1 The need for collaboration and the interplay between economy, environment and
community has never been stronger. Argyll and Bute is particularly well placed to
benefit from the potential of the area’s natural capital resources and the role it can
play in providing green jobs and achieving net zero across key industries.

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4.2 The refreshed economic strategy has been prepared with a strong focus on
collaboration and a joined-up approach, working closely with the Community
Development Team who are currently revising the Local Outcome Improvement Plan
(LOIP) on behalf of the Argyll and Bute Community Planning Partnership, partner
agencies and stakeholders across Argyll and Bute and externally. 
4.3 A core focus of the strategy is for Argyll and Bute to be a wellbeing economy through
embedding a Community Wealth Building approach. The outcome is to increase the
flow of wealth and opportunity for the benefit of the people who live and work in the
area through improving our places and local access to economic opportunity,
including community ownership, reducing inequalities, tackling poverty through
providing higher value, well-paid, jobs and supporting employers to take forward the
Fair Work First principles. 
5.0 CONCLUSION 
5.1 The Argyll and Bute economy is undergoing significant changes, presenting both
distinct short and longer-term opportunities and challenges to overcome. The existing
economic strategy has been updated post the COVID-19 pandemic in the context of
economic recovery, but due to the rapidly changing global economy, with the added
implications of EU Exit and the cost of living crisis, a renewed focus is now required
to acknowledge the issues that are with us, celebrate our key strengths as an area
and embrace the opportunities of our rural, natural resource based economy. 
6.0 IMPLICATIONS
6.1 Policy - current Argyll and Bute Economic Strategy, LOIP and National Strategy for
Economic Transformation refresh (NSET – 10 year duration).
6.2 Financial – resources will be required to deliver the strategic intent and will be
considered under the action plan discussions in June 2024.
6.3 Legal - all appropriate legal implications have been taken into consideration
6.4  HR – none.
6.5 Fairer Scotland Duty - the Fairer Scotland Duty, Part 1 of the Equality Act 2010,
came into force in April 2018. The duty places a legal responsibility on particular
public bodies in Scotland, such as Argyll and Bute Council, to pay due regard to
(actively consider) how they can reduce inequalities of outcome, caused by socio-
economic disadvantage, when making strategic decisions and how this has been
implemented 
6.5.1  Equalities - all activities have complied with all Equal Opportunities/Fairer
Scotland Duty policies and obligations 
6.5.2  Socio-economic Duty - all strategic pillars, priorities and project activities will
comply with the council’s socio-economic duty

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6.5.3  Islands - a refreshed economic strategy will include priorities and actions that
will be delivered across the whole of Argyll and Bute including the island
communities.
6.6 Climate Change - strategic priorities and activities will address the net zero transition
agenda. 
6.7 Risk - buy-in by key partner agencies and stakeholders to the medium to longer-term
strategic priorities could be challenging due to the uncertainty around future funding
streams; many budgets still decided on an annual basis.
6.8  Customer Service – none.
6.9 The Rights of the Child (UNCRC) – none. 
Kirsty Flanagan, Executive Director responsible for Development and Economic
Growth 
Policy Lead for Economic Growth, Communities and Corporate Services,
Councillor Alastair Redman 
14th February 2024 
For further information contact: 
Fergus Murray, Head of Development and Economic Growth
Tel: 01546 604293 and e-mail: fergus.murray@argyll-bute.gov.uk 
Ishabel Bremner, Economic Growth Manager
Tel: 01546 604375 and e-mail: ishabel.bremner@argyll-bute.gov.uk 
APPENDICES
Appendix 1: Economic Strategy Refresh

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APPENDIX 1: DRAFT ECONOMIC STRATEGY REFRESH 
Argyll and Bute Council Economic Strategy Refresh, 2024-2034 
1.0 Strategic Vision
1.1 The success of the Argyll and Bute economy is fundamental to our future quality of
life. The pace of change has been accelerating globally and nationally which has
required Argyll and Bute Council to refresh its economic strategy. 
1.2 The strategy is both ambitious and forward looking, with a place-based and
business/person centred approach, to secure a fair, inclusive, and prosperous future
for the area, more resilient to external factors including the rapid advances in digital
technology and increasing impacts of climate change. 
1.3 The issues identified above will be achieved through the core focus of Argyll and
Bute being a wellbeing economy through embedding a Community Wealth Building
approach. The outcome is to increase the flow of wealth and opportunity for the
benefit of the people who live and work in the area through improving our places and
local access to economic opportunity, including community ownership, reducing
inequalities, tackling poverty through providing higher value, well-paid, jobs and
supporting employers to take forward the Fair Work First principles. 
1.4 The Argyll and Bute economy is undergoing significant changes, presenting both
distinct short and longer-term opportunities and challenges to overcome. The existing
economic strategy has been updated post the COVID-19 pandemic in the context of
economic recovery, but due to the rapidly changing global economy, with the added
implications of EU Exit and the cost of living crisis, a renewed focus is now required
to acknowledge the issues that are with us, celebrate our key strengths as an area
and embrace the opportunities of our rural, natural resource based economy. 
1.5 Our ambitious economic strategy for Argyll and Bute (2024 – 2034) unites purpose,
with a focus on partnership and collaboration as the cornerstones of delivery.
Informed through consultation and by available economic and population data, the
drivers of economic growth will be across four strategic key pillars: PEOPLE,
PLACE, PLANET and PROSPERITY. 
• PEOPLE: Addressing the continuing decline in our economically active
population, improving workforce skills and attracting key workers, promoting
equal access to education opportunity, and supporting job opportunities in
emerging and new industries. 
• PLACE: Investing in our towns, rural and remote rural communities, including
our islands and peninsulas, to attract new people and businesses, pursuing
external funding opportunities, investing in critical economic infrastructure such
as housing, land for business development, reuse of land and buildings for
Creating a place-based and people-centred economy that delivers
shared prosperity and sustainable business growth through innovation
and collaboration.

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community benefit, digital connectivity and transport (principally roads, ports
and ferries). 
• PLANET: Delivering net zero and improving our biodiversity by supporting the
sustainable growth of clean energy production (i.e. hydro, solar, wind and
biomass), woodland, peat and marine habitat restoration, encouraging green
industries to develop in our area, nature-based solutions and community
ownership. 
• PROSPERITY: Creating higher wage opportunities, seizing opportunities in the
net-zero economy, improving productivity and innovation through increasing
business efficiency including  the use of digital technology, empowering
communities through ownership and wealth creation, sustaining public services,
promoting the blue and green economies, enabling the sustainable growth of
key sectors such as food and drink together with revitalising the tourism and
hospitality sectors and supporting the growth of the creative industries . 
1.6 Argyll and Bute is predominantly a resource-based economy taking advantage of our
abundant natural resources to create a resilient, prosperous and wellbeing economy
with empowered communities at its heart. 
2.0 Argyll and Bute Geographical Context 
2.1 Argyll and Bute is the second largest council area in Scotland and is home to a rich
and varied natural landscape and coastline comprising a significant expanse of
Scotland’s mainland, as well as the southern group of the Inner Hebridean Islands,
currently consisting of 23 inhabited islands.

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2.2 Our varied and complex geography has contributed to creating vast disparities in
terms of access to essential services both public and private, employment
opportunity, business efficiency and-economic outcomes. Most notably between the
region’s main population centres, our rural and island communities owing to the often
isolated nature of the area and reliance on ferries.

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3.0 Baseline Analysis
3.1 Presented below is the summarised baseline analysis for the four strategic pillars of PEOPLE, PLACE, PLANET and
PROSPERITY.

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4.1 Key messages from the evidence base have fed into a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis,
The SWOT analysis will be included in a separate baseline report to support this document. The diagram below outlines the
opportunities for Argyll and Bute and drives the focus of this ambitious refreshed economic strategy and the ongoing
preparation of an associated action plan.
4.0 Opportunities

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5.0 PEOPLE
5.1 People are Argyll and Bute’s most important asset
in driving forward the local economy and opportunities for
future growth. However, our region has a relatively tight
labour market arising from consistently higher levels of
participation and low unemployment, with critical skills
gaps in public services and key business sectors, such as
hospitality and construction. A situation that has been
exacerbated in recent years by a declining working-age population, limited in
migration and higher levels of economic inactivity particularly in the over fifties. 
5.2 Over the next decade the following opportunities and challenges will require
concerted action from the council working in collaboration with strategic
partners from the public, private and third sectors. This includes sharing of data
insights across partners. 
5.3 Opportunities: 
 Retention and attraction of young people: to attract and retain young
people to the area will require extensive collaboration and continued
targeted interventions and ongoing support. 
 Self-employment: there is recognition that Argyll and Bute has a high
level of self-employment and the majority of businesses that employ 0 to 4
employees are often family owned and operated. There is a requirement
to support this strong entrepreneurial approach of local people which can
act as a catalyst to strengthen local supply chains, embed a circular
economy at a local level and tackle market failure. 
 Skills development: there is a need for a continued focus on improving
people’s work skills, through upskilling and reskilling given the world of
work is changing at an ever-increasing pace. There is a constant need to
keep up to date with the demands of the future economy that will be
driven increasingly by the blue, green and digital agendas. STEM
(Science, Technology, Engineering and Maths) education will feature
highly here and there is need to be creative by helping companies adapt
quickly to change and take full advantage of the many new opportunities
that will present themselves in the future. 
 Access to further and higher education and training: increase
opportunities for parity of participation across all parts of Argyll and Bute
for all ages and stages, including school curriculum, access to modern
apprenticeships, further and higher education, and workforce training and
development to ensure that no one is left behind. 
 Resettlement programmes: diversifying communities and bringing new
skills.

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5.4 Challenges: 
 Increase in the economically active population: there is a requirement
to increase the economically active population across the whole of Argyll
and Bute so that local businesses, or potential investors, can access the
people they need to sustain or grow their business. External factors, such
as leaving the EU has limited the flow of new workers through in migration
seeking employment in the area. It is recognised that the availability and
cost of housing is a key barrier to people coming to Argyll and Bute. This
is being addressed through the council declared a Housing Emergency in
June 2023 (not just for in-migrants) and is taking forward a housing action
plan as a matter of urgency. 
 Unemployment and Underemployment: across most of Argyll and Bute
unemployment rates remain lower than the national average. That said, a
large number of people of working age are underemployed in either part
time, or lower paid jobs, or a combination of both. 
5.5 To address the opportunities and challenges under PEOPLE the refreshed
economic strategy action plan needs to deliver clear SMART actions as follows:   
 Increase the economically active population by investing in skills
development (upskilling and reskilling) and
training for those actively seeking work or
interested in a change of career in the new and
emerging occupations aligned to sectors such as
space, the blue and green economy includng the
use of our natural capital for low carbon and
clean energy options. 
 Work with partners to enable equal access to
education (academic and vocational) including
work skills development opportunities for all,
especially in emerging industries with significant
growth potential. 
 Focus on STEM education to prepare for an increasingly, digitally driven
and green economy, delivered through the Rural Growth Deal STEM
Hubs, Marine Industry Training Centre and Clyde Engineering Cluster
proposals and monitored through the key performance indictors outlined
in their Full Business Cases. 
 Promote increased adaptability
and skills development for both
existing and new staff among
local businesses to better
capitalise on changing economic
opportunities.  
 
“I am learning every day and now 
getting the chance to use the skills 
I have learnt from college and 
helping experienced trades people. 
I also have a few quid to be able to 
go out and socialise with my 
friends which I couldn’t really 
afford before.” 
 
“Just to let you know I passed my HGV
driving test this afternoon!! It still feels like
a dream. I'm still in shock. Just wanted to
say thanks so much for what you did. I
couldn’t have done this without you.”

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6.0 PLACE 
6.1 Argyll and Bute has distinct, vibrant and dynamic town
centres with a strong and distinct cultural heritage coupled
with an outstanding natural and built environment. To build on
these strengths our places continue to need further investment
to adapt to the demands of a rapidly changing economy. The
future success of our main towns and key settlements is
critical for retaining and attracting people. They need to offer
the services, functions and spaces people expect to see, albeit
with a recognition that most of our communities are not of a scale that can offer
everything. Further active travel investment in walking and safe cycling routes
is one key factor in the development of a wellbeing economy. In addition, critical
transport and digital infrastructure have been identified by our businesses and
communities (island and mainland) as crucial economic enablers. 
6.2 Opportunities: 
 Vibrant and dynamic communities: building on the success of our Love
Local Card our towns, places and communities need further development
in their vibrancy and attractiveness to encourage private sector
investment and to build on the success of securing external funding.
External funding is critical to the future success of our town centres, rural
and island communities by securing investment to enable key issues to be
addressed, including improvements to critical economic infrastructure,
transport (including public transport networks) and digital connectivity, the
public and built fabric, addressing and harnessing the opportunities with
derelict and under-utilised buildings, delivering local living opportunities,
having sufficient fit for purpose housing choices and sufficient land to start
and sustain new business start-ups. 
 Community Led Local Development: focusing on local delivery of
projects and interventions for communities across Argyll and Bute. Where
communities are well placed to embed Community Wealth Building and a
wellbeing economy, such as encouraging active travel, and a community
first approach. 
 Growth of the third sector: such partners have a key role of retaining
and recycling wealth back into communities. 
 Distinctive cultural and heritage assets: enhancing and safeguarding
the strong culture and heritage that underpins communities coupled with a
high quality built environment.

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6.3 Challenges: 
 Competition for investment: competition to attract and secure external
funding is high and increasing with a continued west to east shift
nationally. The availability of match funding that is either required, or
desirable, to secure external finance is also in short supply. 
 Fragile communities: the COVID-19 pandemic had a significant impact
on social connections, local economies and the capacity of community
support organisations. 
6.4 To address the opportunities and challenges under PLACE the refreshed
economic strategy action plan needs to deliver clear SMART actions as
follows: 
 The correct tools and support are required to build back socio-economic
connectedness, support a sense of belonging, post the COVID-19
pandemic. This will be done
through recognising the strengths
of community resilience across
Argyll and Bute. 
 Work with strategic partners to
support communities in the
development and facilitation of
transformational regeneration
projects including community
ownership of assets and wealth
creation. 
 Secure future investment from
cross sector partners and
external funding streams into our
towns, rural and island communities to enhance and
improve the built fabric for residents and to attract businesses,
investors and visitors and support shop local. 
 An increasing focus on areas of opportunity,
particularly, but not exclusively, in Dunoon,
Rothesay, and Campbeltown, by fostering
community partnerships, identifying key place-
based actions and co-ordinating investment to
achieve wellbeing outcomes. 
“This is to congratulate the council, and its partners, 
on the highly successful delivery of a key part of 
Lochgilphead’s regeneration. The sheer quality and 
improvement already achieved is of a high order and 
will endure …investment in the Front Green – where I 
walked this morning – adds to the streetscape 
improvement of the town.”    
We are encouraging people to live in 
Argyll and Bute by delivering homes 
and infrastructure for the future, 
promoting local living and helping to 
shape thriving, sustainable, 
communities.

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7.0 PLANET 
7.1 Delivering net zero and mitigating the impacts of climate
change is key to Argyll and Bute’s society and future prosperity.
The area is playing a significant role in achieving this through
the increasing production of clean energy, the expansion of our
forests, and the restoration of our native woodlands, peatlands
and marine habitats. 
7.2 The council has a number of different strategies to help
mitigate climate change. At the heart of all these strategies and plans are the
people who live here and make a sustainable living from our abundant natural
resources. There is a compelling need however to strengthen the link with our
natural environment and the retention of more of the wealth we generate locally
within our local communities and at the same time increase our actions to
mitigate against the growing impacts of climate change and improve our
biodiversity as a place. In short, Argyll and Bute is well placed to make a
significant contribution to both Scotland and the UK’s Net Zero ambitions. 
7.3 Opportunities: 
 Clean energy: supporting the increase of clean energy through onshore
and offshore wind, grid enhancement, pumped storage hydro and other
forms of renewable energy such as solar, tidal and biomass where
appropriate. In the next decade there is the potential to increase clean
energy production from just over one gigawatt to five gigawatts bringing
with it a large number of temporary construction jobs and ultimately
service jobs in the energy sector. This will require considerable investment
in our grid infrastructure making its smarter to deal with the local
production of energy and using it locally as well as exporting it. Being
mindful of our landscape and communities, and delivering local living
opportunities through strategic housing investment, will also be key going
forward and promoting our area as a place where new industries and
supply chains can be established through a Community Wealth Building
approach to make use of this enormous clean energy potential. 
 Low carbon: there is also a need to improve our infrastructure to offer low
carbon options for people including active travel routes, improved digital
connectivity, UAV technology, improved insulated housing and premises,
green hydrogen production, and EV charging points. 
 Community land ownership: this an important aspect as our forests
expand, become more diverse and where investment in our natural
habitats will improve our biodiversity and at the same time generate local
job opportunities in managing the land and sustainable tourism.

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 Investment in new green industries: success will be demonstrated by
the investment of new industries to our area attracted by green energy
availability, but this will require additional investment in key areas of
infrastructure such as grid, digital connectivity and data links. Importantly
the creation of new and emerging industries including space, data centres
and high intensity agriculture/aquaculture. 
 Nature based solutions: these will need to become the norm for our area
helping us to deal with increasing climate change impacts and improving
our biodiversity. Projects must provide multiple benefits for the place we
live in and importantly create livelihoods for the people who want to live
and work in Argyll and Bute. 
 Marine/Blue economy: the marine environment can also play a critical
role through the development of existing and emerging industries such as
seaweed farming, marine research and marine tourism. 
7.4 Challenges: 
 Doing nothing: if no action is taken to address the ongoing and current
impacts of climate change, this will continue to create existential threats
and challenges for Argyll and Bute’s natural assets and capital. 
 Unlocking private sector resources: more needs to be done to prevent
further decline in our carbon outputs through unlocking the resources of
the private sector to reduce our use of fossil fuels and improve our
biodiversity. 
7.5 This refreshed economic strategy needs to be supported by SMART actions for
our PLANET that: 
 Lead efforts to achieve net zero through
increased clean energy production, forestry
expansion, and marine habitat restoration. 
 Embrace clean energy opportunities and
work with partners and utilities to secure
investment in grid infrastructure that provide
better local outcomes. 
 Develop low-carbon infrastructure to enable
alternatives to private transport including
active travel, better digital connectivity, and
sustainable housing. 
 Foster nature-based solutions for increased climate change resilience and
biodiversity enhancement. 
 Support sustainable industries like seaweed farming, marine research and
green energy.
Home insulation at no cost through a 
non‐means tested grant from Argyll and 
Bute Council Home Energy Efficiency 
Team funded by the Scottish 
Government’s Energy Efficient Scotland ‐ 
Area Based Scheme.

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 Unlock the potential of the marine/blue economy by opening controlled
sites for broader use.  
The Aros waterfront development is a long‐
term, multi‐phase project with an overarching 
objective to create a hub for community well‐
being, outdoor activities, and educational 
opportunities, as well as opportunities for new 
enterprises and sustainable outdoor tourism 
experiences. The initial phase of works has 
focused on making safe and bringing back into 
use the existing pier as well as providing a 
pontoon and slipway.

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8.0 PROSPERITY 
8.1 Argyll and Bute has particular economic strengths and
opportunities to take advantage of in the next decade. Further
advancements in automation, real-time data technologies and
artificial intelligence will provide opportunities for enterprises and
public services to diversify and develop new commercial models
that embrace change - a key enabler to improve local prosperity
and productivity. Increased productivity can mean people have a
significant boost to their household income helping them to cope with higher
inflation and the cost-of-living crisis. The drive to net zero and climate
adaptation can bring with it new opportunities for green jobs through taking a
circular economy approach. Inspiring our young people to take full advantage of
new innovative opportunities in the green and blue economies is an action that
is vital for the area’s future, coupled with reskilling existing staff. Creating
opportunities for better wages and higher industrial outputs will help local
people increase their income potential and quality of life indicators. 
8.2 Opportunities: 
 Existing sectors: there is a requirement to maximise the value of our
existing well-established sectors such as tourism; food and drink including
aquaculture; together with our creative industries with examples below
aligned to hospitality, whisky/spirits and culture: 
• Tourism and hospitality: Tourism and the hospitality industry remains
a key sector for Argyll and Bute, with a number of outstanding and
award-winning businesses and products. A strong rebound has been
witnessed, given that this was one of the hardest hit sectors during the
pandemic, with a focus on realising its former growth ambitions. The
sector continues to innovate and respond to the changing demands of
its customers by adapting and introducing new products. This includes
opportunities for low carbon development that makes used of our
natural assets such as leisure walking and cycling. Argyll and Bute
Council recognises the importance of the tourist sector to the economy,
but also understands the pressures the industry is facing from the cost-
of-living crisis, infrastructure deficiencies, and government legislative
changes, 
• Whisky/spirits: Argyll and Bute produces world class products
including whisky. Two distinct whisky regions are contained in our area,
Islay and Campbeltown. This sector has experienced remarkable
growth in recent years, and this looks set to continue as the demand for
this world class product escalates. Our challenge is to ensure that this
growth continues in a sustainable way that maximises supply chain
benefits through the Community Wealth Building agenda. 
• Culture: Creative industries and our Gaelic heritage could be an
economic driver for the region given its popularity with tourists including

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bilingual events, visitor centre information and branding within the
business or product name. 
 Transformational growth sectors: there is a requirement to maximise
the value of other existing sectors that have economic growth and
regional transformational potential such as energy transition (marine,
green hydrogen, offshore wind), life sciences and the emerging space
sector. 
 Business growth: many of the area’s micro to small and medium sized
businesses have potential to grow, supported by appropriate business
support, infrastructure and land for business development. 
 Community Wealth Building and empowerment: there is a requirement
to start to embed Community Wealth Building as the key mechanism to
deliver a wellbeing economy, economic development, growth and
prosperity across all communities across Argyll and Bute. Not every part
of Argyll and Bute will be able to create additional employment
opportunities through the activities of the private and third sectors. Public
services are under increasing pressure to sustain themselves and
communities will inevitably have to do more to provide the types of
services they need. This needs to be done in a way that can generate
income for a community and add to the many successful examples of this
approach across Argyll and Bute. The Community Wealth Building
approach will provide a strong framework for collaboration and partnership
working to be made across with the public, private and third sectors. 
8.3 Challenges: 
 Transport connectivity: lifeline routes and transport assets in need of
substantial investment to secure future safe access particularly in light of
increased climate change impacts. 
 Inability to access to the coast: Argyll and Bute looks well placed to
access the marine environment, but many sites are controlled by single
users, are at capacity, or are no longer usable for modern requirements.
To realise the full potential of the blue economy this will need to change,
otherwise opportunities will pass us by. 
 Household income: remains below the average of Scotland. This
situation is worsening, exacerbated by the cost-of-living crisis, and local
wages not keeping pace with inflation. Through the Fair Work First
framework/principles, raising and adopting the real living wage will be a
key aspect, as will improving people’s skills to improve their job prospects
and potential to progress their careers in industries that can offer higher
wages. Higher wages also pose issues for business survivability. 
8.4 This refreshed strategic needs to be supported by actions for PROSPERITY
that:

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 Capitalise on net-zero opportunities for green jobs and improve living
standards. 
 Focus on productivity improvements through digital technology. 
 Empower the public, private and third sectors to provide services,
participate in shared management of civic spaces and generate income. 
 Revitalise our key sectors such as the tourism and hospitality industry,
through addressing industry challenges including transport connectivity. 
 Leverage natural and cultural assets to drive sustainable business growth
and overall economic growth. 
Argyll 
Yacht 
Rigger 
 
“Starting your own 
business, especially in a 
rural area, can be 
daunting. The support of 
Business Gateway has 
been vital to success.” 
Argyll Yacht Rigger 
 
“The site is being operated by MICT, a social 
enterprise, generating a sustainable income for 
the trust in addition to enabling private sector 
investment through the creation and expansion of 
businesses.” Mull and Iona Community Trust on 
the development of Nonhebel Industrial Park

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9.0 CROSS-CUTTING THEMES 
9.1 Achieving a wellbeing economy. 
Achieving a wellbeing economy is a key priority of the council and our partners.
A healthy population is fundamental to a thriving economy. The purpose of
economic growth should be to benefit the people who are part of that economy,
and a wellbeing economy is one that structures the economy in a way that
delivers wider wellbeing benefit. This requires collaboration across local
authority services, business and the third sector to invest in preventative
measures that improve people’s wellbeing. The wellbeing outcomes we are
seeking to achieve are set out in the Local Outcome Improvement Plan and
align with the Place and Wellbeing Outcomes. 
This strategy has been informed by consideration of the Place and Wellbeing
Outcomes (themed by Movement, Spaces, Resources, Civic and Stewardship);
a consistent and comprehensive focus for where place impacts on the
wellbeing of people and planet. A Place and Wellbeing Assessment of the
strategy using the Outcomes as a framework considered how to maximise the
positive impact on wellbeing and highlighted the need for strategic alignment of
plans which impact on a place, co-ordination of investment in strategic
infrastructure and the importance of partnership working to delivery. 
9.2 Partnership and collaborative working 
Reaching our full economic potential lies beyond the resources of the council
on its own. Working in partnership is increasingly important across all sectors to
pool resources and expertise in realising economic opportunity, co-ordinating a
holistic approach to planning places and addressing barriers to economic
growth. The council will work with other enterprise agencies such as Highlands
and Islands Enterprise and Scottish Enterprise to align plans and to operate as
a cohesive regional team where possible. Stronger and more collaborative
partnership working, focused on a place-based person-centred approach, will
help to ensure suitable opportunities for individuals of all ages and capabilities
through tackling socio-economic disadvantage, inequalities and removing
multiple barriers to securing sustainable employment and appropriate housing.
Working with large scale employers in the statutory and private sector will
support delivering on wellbeing outcomes for connectivity and housing in
particular. 
9.3 Public sector sustainability 
Public sector sustainability is of key importance to ensure that appropriate
services continue to be delivered to the dispersed urban, rural, remote rural and
island communities across the whole of Argyll and Bute. Through partnership
working ongoing consideration needs to be given to added value investment,
improvements that could be made to public services and the generation of
income to enhance limited budgets across the council.

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9.4 Maximising external funding opportunities 
Our financial resources are limited and the availability of match funding for our
council is a major issue. That said, the council will continue to build on its
strong track record of attracting external funding to Argyll and Bute and
realising economic opportunities and addressing identified barriers to economic
growth and resilience. 
9.5 Economic intelligence and data gathering 
Our area has particular economic needs and opportunities. If this is to be
efficiently addressed at both a local and national level, we will have to have
sufficient data in place to convince potential strategic partners and investors to
be part of our future economic prosperity. Partnership working to map, identify
and share relevant data will be required. 
9.6 Governance and accountability 
There is a need to ensure that we comply with the latest Scottish and UK
Government legislation and the requirements of external funding partners and
programmes to realise opportunities with a focus on good governance and
strong financial accountability to demonstrate best value. 
9.7 Monitoring our progress. 
The council and with input from our strategic partners will monitor the progress
of the refreshed Argyll and Bute Economic Strategy through the outcome based
SMART Action Plan and the associated updated Argyll and Bute Outcome
Improvement Plan indicators. Where the strategy is delivered through separate
plans or strategies e.g. The Strategic Housing Strategy the existing monitoring
arrangements will remain in place and not be duplicated. The Economic
Strategy has been prepared to capture critical regional issues and themes that
will be considered in the preparation and delivery of an Economic Strategy for
the Highlands and Islands Regional Economic Partnership.