Democracy Spraffa

DRAFT ABC ATS for Comment 12.11.24 (002)

Argyll and Bute Council · 19 December 2024
Back to Environment, Development and Infrastructure Committee — 19 December 2024 and its agenda

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Argyll and Bute Council 
Active Travel Strategy 
Draft for Comment

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CONTENTS 
1. Introduction…………………………………………………… Page 3  
2. Vision……………………………………………………………. Page 3  
3. Aim………………………………………………………………..Page 4  
4. Objectives……………………………………………………… Page 4  
5. Argyll and Bute………………………………………………… Page 7  
6. Relevant Guidance/Documents………………………….. Page 9  
7. What Is Active Travel…………………………………………. Page 11  
8. Why Promote active travel…………………………………. Page 11  
9. Why do we need an Active Travel Strategy…………….. Page 12  
10. Infrastructure…………………………………………………… Page12  
11. Design Standards……………………………………………… Page 15  
12. Behaviour Change…………………………………………….. Page  16  
13. Prioritising Options……………………………………………. Page 17

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1. Introduction 
Argyll and Bute will provide genuine commitment and leadership to invest in and
maintain an accessible, convenient, safe, inclusive, well-designed and resilient high
quality active travel network. Embedded in our towns, villages and rural settlements,
the network will be shaped around people to deliver opportunities to all our residents,
businesses, communities and visitors to choose to travel actively as their first and
natural choice. Active travel will improve access to essential services, employment
and education to support the local economy to thrive, and enable more prosperous,
accessible, healthier, fairer and sustainable communities which offer a high quality of
life. Integration of active travel into the public transport network will help connect all
communities, ensuring social inclusion and reducing transport poverty. Residents and
communities will feel empowered to help plan and deliver solutions to put people
before the private car, while ensuring access is retained for all. 
Promotion of active travel opportunities and benefits will support modal shift to help
achieve the Council’s climate change objectives and improve access to the natural
environment, whilst education of users will encourage mutual respect between
everyone to improve safety, particularly where the network interacts with motor
vehicles. 
This Strategy establishes a long-term, high level direction of travel to provide the
context and reasons for the development and promotion of active travel opportunities
across Argyll and Bute.  The timescale for this Strategy is deliberately set in the longer
term to provide the policy stability that is required to deliver a long-term, infrastructure
led change in behaviour and travel options.  This 30-year Strategy, from 2024 to 2054,
will be reviewed at least every 10 years to ensure if remains relevant and appropriate. 
The strategy will be delivered by the Active Travel Delivery Plan (ATDP), a subsidiary
10-year prioritised plan, which will develop the direction set in the Strategy into
deliverable projects.  It should be noted that this document will be key in securing
external funding to deliver active travel improvements across Argyll and Bute
otherwise the funding could be diverted to other councils. The funding cannot be used
for any other purpose. 
2.  Vision 
Make active travel the most attractive, accessible and useable mode of travel
for everyday local journeys to work, education, essential services, retail and
leisure. 
Argyll and Bute will work with partners to provide and promote active and sustainable
travel choices that connect everyone to jobs, education, services and leisure and
support the area’s economy, environment and the health and wellbeing of our
residents.

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Argyll and Bute will be a region designed to enable people to follow active lives with
accessible, reliable, and safe routes that connect communities internally and
externally.  The active travel strategy will embrace a culture that promotes active and
sustainable travel for our Main Towns and Key Villages together with our rural areas
containing numerous smaller settlements. 
Walking, wheeling and cycling will be the first and natural choice for everyday
journeys, for people of all ages and ability, to travel locally to schools, to shops, to
work. 
In essence Argyll and Bute Council will strive to provide a network of high quality routes
suitable for safe cycling/walking within each regional settlement which link people to
main centres of employment/education, local shopping areas and town centres,
leisure/recreation centres, hospitals and other main trip generators. 
3.  Aim 
Argyll and Bute will provide genuine commitment and leadership to invest in and
maintain an accessible, convenient, safe, inclusive, well-designed and resilient high
quality active travel network. Embedded in our towns (Main Towns), villages (Key
Settlements) and smaller rural settlements, the network will be shaped around people
to deliver opportunities to all our residents, businesses, communities and visitors to
choose to travel actively as their first and natural choice. Active travel will improve
access and transport choice to essential services, employment and education to
support the local economy to thrive, and enable more prosperous, accessible,
healthier, fairer and sustainable communities which offer a high quality of life.
Integration of active travel into the public transport network will help connect our
communities, ensuring social inclusion and reducing transport poverty. Residents and
communities will feel empowered to help plan and deliver solutions to put people
before the private car, whilst at the same time ensuring access is retained for all. 
Promotion of active travel opportunities and benefits will support modal shift to help
achieve the Council’s climate change objectives and improve access to the natural
environment, whilst education of users will encourage mutual respect between
everyone to improve safety, particularly where the network interacts with motor
vehicles. 
4.  Objectives 
Argyll and Bute’s Active Travel Strategy is designed to promote walking, cycling, and
other forms of non-motorised transport to encourage healthier, more sustainable, and
environmentally-friendly travel options. Key objectives are:-
A. Increase Walking and Cycling Participation
• Objective: Increase the number of people walking and cycling for daily trips,
such as commuting, shopping, and leisure, by a specific percentage over a

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defined period.
• Actions:
o Launch awareness campaigns.
o Promote benefits of walking and cycling.
o Develop safe routes for walking and cycling. 
B. Improve Infrastructure for Active Travel
• Objective: Enhance the infrastructure to make walking and cycling safer, more
accessible, and convenient for all users, including people with disabilities.
• Actions:
o Develop a comprehensive network of dedicated walking and cycling
paths.
o Improve pedestrian crossings, cycle paths/lanes, and bike parking
facilities.
o Ensure streets are well-lit and safe, especially during evenings and
nights.
C. Promote Active Travel for Health Benefits
• Objective: Encourage greater physical activity to improve public health by
reducing sedentary lifestyles and promoting the mental and physical health
benefits of active travel.
• Actions:
o Highlight and promote the health benefits of walking and cycling.
o Incorporate active travel into public health strategies and educational
campaigns.
o Promote walking and cycling as alternatives to short car trips, which
have high environmental and health costs.
D. Reduce Carbon Emissions and Improve Air Quality
• Objective: Decrease reliance on cars and reduce overall traffic emissions,
contributing to better air quality and meeting climate goals.
• Actions:
o Support policies that discourage short car trips and promote walking and
cycling as viable alternatives.
o Promote electric bicycles (e-bikes) and other low-carbon modes of
transport.
E. Enhance Safety and Accessibility
• Objective: Ensure that walking and cycling are safe, inclusive, and accessible
for all members of the community, including children, adults, and people with
disabilities.
• Actions:
o Implement traffic calming measures to slow down cars in residential
areas.

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o Design bike lanes that are physically separated from motor vehicles.
o Ensure accessibility features such as ramps, safe crossings, and
appropriate signage.
F. Integrate Active Travel with Public Transport
• Objective: Promote the integration of active travel with public transport
systems to encourage multi-modal travel.
• Actions:
o Ensure easy access to cycling facilities at public transport hubs (e.g. bike
racks at bus stops and train stations, ferry terminals).
o Provide seamless connections between cycling routes and transit
networks.
o Encourage public transport operators to support cycling (e.g. allowing
bikes on buses, trains, ferries).
G. Foster Community Engagement and Support
• Objective: Engage with local communities to understand their needs and
encourage active travel behaviours.
• Actions:
o Conduct surveys and public consultations to understand barriers to
active travel.
o Partner with local organisations to support walking and cycling initiatives.
o Involve schools, workplaces, and other local groups in promoting active
travel.
H. Support Equity and Social Inclusion
• Objective: Ensure that active travel options are accessible to people of all
socio- economic backgrounds.
• Actions:
o Ensure that active travel infrastructure is designed to meet the needs of
diverse populations, including elderly and disabled individuals.
o Prioritise safe walking and cycling routes in underserved areas.
I. Encourage Local Economic Development
• Objective: Leverage active travel to support local economies by promoting
footfall and cycling traffic in urban and rural scenic areas.
• Actions:
o Promote cycling tourism and bike-sharing programs.
o Encourage businesses to adopt active travel-friendly policies, such as
bike racks or showers for employees.
J. Monitor, Evaluate, and Improve the Strategy
• Objective: Continuously assess and adapt the active travel strategy to ensure
that it meets its goals and evolves with changing needs.

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• Actions:
o Set up regular monitoring systems to track progress, such as surveys,
traffic counts, and health outcomes.
o Use data to adjust policies and improve infrastructure.
By setting clear, actionable objectives in these key areas, Argyll and Bute’s Active
Travel Strategy can significantly improve public health, reduce environmental impact,
improve air quality, making our towns more viable as places to live and visit, and to
reduce the dependency of using cars for short trips. 
5.  Argyll and Bute 
The 2022 Census enumerated the population of Argyll and Bute at 86,000.  The
National Records of Scotland (NRS) more recent mid-year estimates calculated Argyll
and Bute’s population to be 87,810 (NRS  Mid Year Estimate 2023). 
• Argyll and Bute covers a land area of 690,946 hectares and is the second
largest local authority by area in Scotland, after Highland (Census 2022).
• Argyll and Bute covers almost 9% of the total Scottish land area (Census 2022). 
• Argyll and Bute has the fifth sparsest population of the 32 Scottish local
authorities, with an average population density of 13 persons per hectare.  This
compares to a Scottish average of 70 persons per hectare (NRS 2023 -based
Mid Year Estimates).
• The largest settlement in Argyll and Bute is Helensburgh, with a population of
15,610 (NRS's 2020-based Settlement Estimates). 
• Argyll and Bute has 42,610 number of households. (NRS Estimates of
household and dwellings in Scotland, 2023).
• 47.2% of Argyll and Bute’s population live in areas classified by the Scottish
Government as ‘rural’ (Scottish Government 6-fold Urban-Rural Classification
2020).
• 43% of Argyll and Bute’s population live in areas classified as ‘remote rural’;
4.2% live in areas classified as ‘accessible rural’.
• Almost 80% of Argyll and Bute’s population live within 1 km of the coast. 
Approximately 97% of Argyll and Bute’s population live between 0 and 10km of
the coast (Scottish Coastal Forum 2002).
• According to the 2022 Census, approximately 17.5% of Argyll and Bute’s
population live on islands (15,055 people).

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Argyll and Bute is included within two statutory Regional Partnerships:- 
• Hitrans covers all of Argyll and Bute with the exception of Helensburgh and
Lomond
• Strathclyde Partnership for Transport covers the Helensburgh and Lomond
area
• Part of Argyll and Bute is in Loch Lomond and the Trossachs National Park,
who act as the Planning Authority for this area. Key locations in Argyll and
Bute that are within the Park area include Tarbet, Arrochar, Lochgoilhead,
Carrick Castle, Ardentinny, Blairmore, Strone and Kilmun. 
5.1.  Settlements 
As shown on the map Argyll and Bute has 20 settlements spread across the boundary
with a population of 500 or more and these are detailed in the table below.

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Table 1: Population 
Settlement  Population
Ardrishaig  1,220
Bowmore  710
Campbeltown  4,500
Cardross  2,070
Dunbeg  7,20
Dunoon, Settlement
of 
8,980
Garelochhead  3,650
Helensburgh,
Settlement of 
15,610
Innellan  1,140
Inveraray  570
Kilcreggan  1,280
Lochgilphead  2,280
Oban  8,140
Port Bannatyne  1,090
Port Ellen  810
Rosneath  1,260
Rothesay  4,310
Tarbert  1,120
Tighnabruaich  550
Tobermory  1,000
(Source: NRS Mid 2020 Population Estimates for Settlements) 
6.Relevant Guidance / Documents 
Active travel is a key element in a number of national, regional and local strategies
and the development of our ATS has been informed by them. This ATS supports the
ambitions within Transport Scotland’s Active Travel Framework to improve the uptake
of walking and cycling across Scotland for travel. The main related policies and
strategies are outlined below: 
6.1.  Relevant local guidance:
• Road Asset Management Plan
• Local Development Plan 2
• Economic Strategy and Action Plan
• Argyll and Bute Outcomes Improvement Plan (ABOIP)

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6.2.  Relevant regional guidance:
• SPT Regional Transport Strategy
• SPT Regional Active Travel Plan
• HITRANS Regional Transport Strategy
• HITRANS Regional Active Travel Plan
• NHS Argyll Activity Plan 
6.3.  Relevant national guidance:
• National Transport Strategy 2
• Cycling Framework and Delivery Plan for Active Travel in Scotland 2022-2030
• Let’s get Scotland Walking – The National Walking Strategy
• Scotland’s Road Safety Framework to 2030
• Update to the Climate Change Plan 2018 – 2032
• Climate Ready Scotland: climate change adaptation programme 2019 – 2024
• Climate Change Plan: third report on proposals and policies 2018-2032
• National Planning Framework 4
• Public Health Priorities for Scotland
• Cleaner Air for Scotland 2
• A Connected Scotland: our strategy for tackling social isolation and loneliness
and building stronger social connections
• Decarbonising the Scottish transport sector
• A More Active Scotland: Scotland’s Physical Activity Delivery Plan
• Cycle by Design
• Active Travel Framework
• Fairer Scotland Duty
• Scotland’s Economic Strategy
• Strategic Transportation Projects Review 2 (STPR 2)
• Public Health Scotland Strategic Plan 2022 – 2025

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7.  What is Active Travel? 
Active Travel is making journeys by non-motorised, physically active means.   
This includes walking, cycling, scooting or wheeling for everyday journeys you make
to get from place to place such as work, school, access to green spaces, shopping
and visiting friends and family.  Active travel can offer a convenient, affordable and
enjoyable way to travel. 
“Active travel” means moving around using your own effort to get from place to place,
usually by walking, wheeling or cycling, and is for everyday journeys such as going to
school, to the shops or to work, as well as for exercise and recreation. 
In this document, Active Travel is defined as walking, cycling and scooting, for all ages
and abilities, including the use of adaptive bikes such as tricycle and handcycles and
other mobility aids. The focus of the ATS is on walking and cycling as modes of
transport primarily for day to day functional trips (to school, work, the shops, visit
family, etc.). 
Wheeling is any non-motorised wheeled transport such as a wheelchair or other
mobility aid, but also includes tricycles, adapted bikes, other non-standard cycles,
and children’s push scooters. 
Cycling is any person powered mechanically wheeled transport such as a bicycle,
but also includes tricycles, adapted bikes and other non-standard cycles. 
Argyll and Bute Council is committed to the Scottish Government’s sustainable travel
hierarchy and to enabling our residents and visitors to have a choice of travel modes,
which includes cars as mobility aids. 
Walking and cycling as leisure and tourism activities are also important for people’s
wellbeing, physical health and the economy, and where there are overlaps, links are
made with other strategy documents including the Local Transport strategy, the Local
Housing Strategy and Argyll and Bute Economic Strategy. 
8. Why promote active travel? 
Active travel is good for individual health and wellbeing, reducing traffic congestion
and carbon emissions, and tackling climate change. 
Broadening the appeal of walking and cycling as modes of transport and leisure
activities has well documented societal benefits, for the economy, public health and
the environment. Argyll and Bute’s Active Travel Strategy (the ATS) sets out our vision,
objectives, and the actions we will take o to increase walking and cycling journeys in

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Argyll and Bute. It is part of Argyll and Butes wider response to key challenges we face
in terms of climate change, population health, socio-economic inequalities, and
continued prosperity. 
This new strategy and delivery plan will promote and drive change to make essential
daily destinations accessible by active and sustainable modes and engage people with
healthy lifestyles. 
9.  Why do we need an Active Travel Strategy? 
Active Travel Strategy (ATS) aims to make active travel an attractive and realistic
choice for journeys to enable and encourage people to walk and cycle as part of their
daily lives. 
The Active Travel Strategy sets out overarching aims, objectives and actions as to
how Argyll and Bute Council will seek to deliver high quality walking and cycling
networks. It seeks to increase publicity and awareness of these routes, in order to
encourage more trips by Walking and Cycling. 
Having an up to date and relevant strategy will enable us to effectively continue to
increase opportunities for safe, attractive and enjoyable active travel. As part of the
strategy, ten objectives (see A to J section 4 of this strategy) have been agreed, in
consultation with key stakeholders, community groups and individuals with an interest
in Active Travel. From these objectives an action plan has been developed with
detailed steps that need to be carried out to achieve the objectives. 
Changes in travel choices will go hand in hand with the work of the two Regional
Transport Strategies and other various Council strategies, plans and further policies
aligned with environmental quality, climate change, and the opportunities for our
region and local economies to thrive in a sustainable way. All this in connection with
the benefits of active travel. 
10. Infrastructure
Creating a supportive and effective Active Travel Strategy requires investment in a
variety of infrastructure types that encourage and facilitate walking, cycling, and other
forms of active transportation. Below is an overview of the key types of infrastructure
that can be incorporated into such a strategy:
1. Dedicated Walking and Cycling Paths
• Cycle Lanes: Separated, marked lanes that ensure cyclists have a safe,
designated space on roads. These lanes can be on-road (using paint or barriers
to separate them from traffic) or off-road (dedicated bike trails or paths).
• Pedestrian Paths/Pavements: Well-maintained, wide, and safe pedestrian
paths that offer pedestrians a clear, obstacle-free route. These should be
continuous, properly lit, and free from obstructions.

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• Shared-Use Paths: Multi-use paths where both cyclists and pedestrians share
the same space, often seen in parks or along esplanades. These should have
clear signage to manage conflicts between different users.
• Greenways: Scenic, car-free routes, often through woodland parks,  or along
canals for example, that prioritise pedestrians and cyclists. These routes can
provide a more pleasant and environmentally-friendly option for active travel.
2. Cycle Parking and Storage
• Cycle Racks: Simple, sturdy bike racks in high-traffic areas (e.g., near
shopping centres, transport stations, or workplaces) to allow cyclists to securely
lock their bikes.
• Cycle Shelters/Enclosures: Covered storage areas for bikes to protect them
from weather conditions, particularly important in areas with frequent rain.
• Cyce Lockers: Secure, individual lockers where cyclists can store their bikes
out of sight, offering higher security for expensive bikes.
• Cycle Stations: Larger bike hubs/bothy that may offer repair stations, charging
facilities (for electric bikes), and bike rentals in key locations like transport
interchanges.
3. Crossings and Junctions
• Pedestrian Crossings: Safe, clearly marked crossings with traffic signals,
pedestrian islands, or overpasses/underpasses to protect pedestrians at busy
intersections or roads.
• Cycle Crossings: Dedicated cycle crossings at intersections, often with cycle-
specific signals or advanced stop lines, to ensure cyclists’ safety.
• Cyclist-Friendly Traffic Lights: Traffic lights that prioritise cyclists, either by
giving them green lights earlier or by installing sensors that detect cyclists
waiting at intersections.
• Pedestrian Islands & Refuge Areas: These are safe places in the middle of
busy streets where pedestrians can stop and wait to cross in stages, reducing
their exposure to traffic.
4. Traffic Calming Measures
• Speed Humps/Bumps: Raised sections of the road that slow down vehicle
traffic, making streets safer for cyclists and pedestrians.
• Narrowing Lanes or Streets: Design measures that reduce the width of road
lanes or the number of lanes, forcing cars to slow down and creating more
space for pedestrians and cyclists.
• Chicanes: Curved road sections that force vehicles to reduce speed, often
used in residential or urban areas to calm traffic.
• Pedestrian-Only Zones: Car-free zones or low-traffic streets, typically in main
town centres where pedestrians and cyclists can travel freely without the risk of
vehicle conflict.

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5. Cycle Share Programs and Infrastructure
• Cycle Share Stations: Locations where users can rent or return cycles for
short-term use, typically integrated with public transport hubs 
• Docking Stations: Points where shared cycles can be picked up and dropped
off, often equipped with docking infrastructure that ensures the bikes are
securely stored when not in use.
• E-bike Share Systems: Electric bike programs that offer bikes with pedal-
assist features, making longer or more challenging trips more feasible for a
wider range of users.
6. Public Transport Integration
• Cycle Racks at Bus/Trains and at Ferry terminals: Secure cycle racks
installed to allow cyclists to easily combine biking with public transportation for
longer commutes.
• Park-and-Ride Facilities with Bike Parking: Bike parking integrated with
park-and-ride locations, allowing users to cycle to a transport hub and continue
their journey by public transport.
• Cyclist-Friendly Stations: Public transport stations designed with cyclists in
mind, offering bike-friendly amenities such as secure parking. 
7. Signage 
• Cycle Route Signs: Clear, visible signs marking dedicated cycling routes,
including distances and directions, to guide cyclists to their destinations.
• Pedestrian Signage: Directional signs for pedestrians, including safe routes to
nearby attractions, transport hubs, or local amenities.
• Interactive Maps and Apps: Digital tools and wayfinding systems that help
pedestrians and cyclists navigate urban town areas or rural scenic routes, 
8. Lighting and Surveillance 
• Street Lighting: Well-lit pavements and cycle paths that provide visibility for
users, enhancing safety during evening or night-time travel.
• Smart Lighting: Motion-sensing lights or lights that adjust according to
pedestrian or cyclist presence to save energy while maintaining safety.
• Surveillance Cameras: In areas with high foot and bike traffic, surveillance
can help deter crime and make users feel safer.
9. Urban Green Infrastructure
• Street Trees and Green Buffers: Planting trees along pavements or cycle
lanes can not only provide shade but also act as a buffer to protect pedestrians
and cyclists from traffic, improving air quality and making active travel more
pleasant.
• Sustainable Drainage Systems (SuDS): These systems help manage
stormwater runoff in a way that supports cycling and walking infrastructure,

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preventing flooding on paths and streets.
10. Supporting Infrastructure for Active Commuters
• Showers and Changing Rooms: Facilities at workplaces, transport hubs, or
public buildings where cyclists can clean up and change clothes before heading
to work or meetings.
• Repair Stations and Tool Kits: Publicly available bike repair stations with
basic tools for cyclists to fix minor issues such as flat tires, ensuring bikes
remain in good working condition.
11. Public Engagement Infrastructure
• Interactive Platforms: Websites or apps that allow the public to track
improvements in active travel infrastructure, suggest new routes, report issues
(e.g., potholes, obstructions). 
By investing in a combination of these infrastructure types, Argyll and Bute can create
a comprehensive, safe, and convenient network for active travellers. This
infrastructure not only supports the growth of walking and cycling as viable modes of
transport but also encourages a cultural shift toward healthier, more sustainable ways
of moving around urban spaces. 
11. Design Standards 
Include adoption of Cycle by Design (2021) and updates as Argyll and Bute
Council design policy.

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12.  Behaviour Change 
Behaviour change is the use of information, marketing, promotion to shift attitudes and
social ‘norms’ towards more utilisation of active travel.  It can be implemented as part
of an infrastructure project to maximise use of new active travel infrastructure or stand-
alone to increase use of active travel in other locations.  Evidence indicates that the
‘good intentions’ created by behaviour change campaign usually wear off within a few
years and that an approach which repeats the messages at regular intervals to ‘nudge’
or remind those who have chosen to change their behaviour are more effective at
sustaining longer term change in travel habits. 
Behaviour change interventions which have been found to work elsewhere include: 
• School Behaviour – Research suggests the most effective known strategy is
walking or cycling school buses. (A walking/cycling school bus is when an adult
leads a walk/cycle to school, picking up children along the way). Usually focussed
on children who are too young to walk/cycle independently 
• Trigger Points – The optimum point to achieve modal shift is during significant
moments in people’s lives; such as moving home, starting a new job or having a
child. 
• Workplace Nudge: Education and Parking – The evidence suggests that
education on the advantages of cycling was insufficient to change workplace
commutes. However, lack of parking appeared to be enough to shift commutes to
public transport or active travel. 
• Financial Incentives – Evidence here echoes previous evidence suggesting that
cycling facilities are a necessary but not sufficient condition for modal shift.
However, financial incentives such as £2 per day were found to be sufficiently
attractive to encourage modal shift. 
• Cycling Cities and Towns Evidence – Evidence from a large cycling scheme in
England noted that cycling events and adult cycle training did encourage some
new cyclists, while children’s cycle training did not overcome some parent’s fears
of children cycling on their own. Additionally maps detailing off-track cycle ways
were difficult to read due to the scale and had low awareness. 
• Department for Health Evidence Review – An evidence review for the DfH noted
that personalised travel plans as well as walking incentivised by the health sector
were seen as successful in achieving more active travel. Additionally workplace
competitions and travel plans were seen to achieve some modal shift, with the inter
workplace competitions seeing significant increases in cycling amongst
participants.

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13.  Prioritising Options 
The delivery of active travel routes will need to be done in a phased way due to the
level of funding available. The Active Travel Strategy for Argyll and Bute sets the key
criteria below that helps prioritise active travel investments working with communities
and elected Members. Prioritising active travel projects involves balancing a variety of
factors to ensure that the most impactful, feasible, and cost-effective initiatives are
pursued first. To help with this decision-making, Argyll and Bute will develop a
systematic approach to evaluate and rank potential projects based on their benefits,
costs of delivery, and alignment with strategic goals. The key criteria is set out below
to help prioritise the delivery of active travel projects within Argyll and Bute:
1. Safety Improvements
• Key Consideration: Safety is a top priority for active travel infrastructure.
Projects that address high-risk areas or areas with a history of accidents
involving pedestrians or cyclists should be prioritised.
• Projects to Prioritise:
o Junction upgrades (e.g., bike-friendly signals, safer pedestrian
crossings).
o Traffic calming measures in high-pedestrian or cyclist areas.
o Protected bike lanes where roads are currently dangerous or lack
infrastructure.
• Factors to Assess:
o Accident data (e.g. for cyclists or pedestrians).
o Risk assessment for vulnerable users (e.g., elderly, children).
2. Demand and Usage Potential
• Key Consideration: Focus on areas where there is a high demand or latent
demand for walking and cycling, which may not yet be fully realised due to
insufficient infrastructure.
• Projects to Prioritise:
o Connecting high-density areas (e.g., residential areas, employment
centers, shopping centres) with key transport hubs.
o Missing links in the active travel network that prevent continuous and
safe routes.
o High-potential corridors identified through surveys or data showing
frequent short trips that could easily be converted to walking or cycling.
• Factors to Assess:
o Existing traffic volume and pedestrian/cyclist counts.
o Proximity to schools, employment centers, or transit stations.
o Public demand or community surveys supporting the need for the
project.

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3. Equity and Accessibility
• Key Consideration: Prioritise projects that improve access to active travel for
underserved communities or vulnerable populations, such as low-income
areas, communities with limited access to transport, or communities with high
health disparities.
• Projects to Prioritise:
o Improving infrastructure in underserved areas that lack safe or direct
walking/cycling routes.
o Addressing barriers such as bridges, trunk roads, or rivers that prevent
safe travel.
o Improving accessibility for adults, people with disabilities, and families
• Factors to Assess:
o Demographic and socioeconomic data
o Accessibility gaps or obstacles (e.g., lack of cycle lanes or safe
crossings).
4. Health and Environmental Benefits
• Key Consideration: Projects that can significantly reduce air pollution,
increase physical activity, and contribute to climate goals should be prioritised.
• Projects to Prioritise:
o Car-free zones or low-traffic streets in areas with high air pollution.
o Greenways that provide safe routes through forrest parks, encouraging
cycling and walking.
o Projects near schools, parks, or other community spaces that
promote active recreation.
• Factors to Assess:
o Local environmental goals (e.g., reducing carbon emissions, improving
air quality).
o Potential impact on public health, including reductions in physical
inactivity.
5. Feasibility and Cost-Effectiveness
• Key Consideration: Ensure the projects are realistic and cost-effective within
the available budget and timeframe. Some projects may have a high impact but
also come with high costs or long timelines.
• Projects to Prioritise:
o Low-cost improvements (e.g., repainting bike lanes, installing bike
infrastructure) that can deliver quick results.
o Pilot projects that test new infrastructure or policies, allowing for
evaluation before larger investments are made.
o Projects with existing or planned funding (e.g., leveraging funding
from  external sources).

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• Factors to Assess:
o Total cost (construction, maintenance, etc.) versus potential benefits.
o Availability of funding (local, regional, or national grants).
o Permitting and approval process (are the required approvals easily
attainable?).
6. Integration with Existing Networks
• Key Consideration: Prioritise projects that create seamless connections with
existing active travel infrastructure, including public transport networks, existing
bike lanes, and pedestrian routes.
• Projects to Prioritise:
o Completing gaps in the active travel network, such as missing
connections between communities, transit stations, or recreational
areas.
o Improving connections to transit hubs for easier multi-modal
transport.
o Integrating active travel into new developments to ensure that
infrastructure for walking and cycling is built from the outset.
• Factors to Assess:
o Current connectivity of the active travel network.
o Opportunities to integrate with other infrastructure projects (e.g.,
roadworks, public transport improvements).
o Availability of land or space for new connections.
7. Community Support and Engagement
• Key Consideration: Projects with strong community backing are more likely to
succeed and have a lasting impact. Prioritise initiatives that have broad public
support.
• Projects to Prioritise:
o Community-led initiatives that have received public input or feedback.
o Projects aligned with local needs, such as those identified through
public consultations, surveys, or local stakeholders.
o Public events that help promote active travel and generate interest in
new infrastructure.
• Factors to Assess:
o Results from public consultations, community surveys, or petitions.
o Feedback from local businesses, schools, and community organizations.
o Local champions or advocacy groups supporting the project.
8. Long-Term Impact and Sustainability
• Key Consideration: Prioritise projects that have the potential for long-term
sustainability, considering future growth, changing demographics, and evolving
transport trends.

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• Projects to Prioritise:
o Large-scale infrastructure (e.g., dedicated bike corridors or walking
routes that can grow with future demand).
o Sustainable transport hubs (e.g., bike-sharing stations, electric bike
charging stations).
o Resilient infrastructure designed to withstand climate change impacts
(e.g. flood-resistant bike lanes, green infrastructure).
• Factors to Assess:
o Future population growth or demographic changes in the area.
o Future technological trends (e.g., rise of e-bikes or shared mobility).
o Long-term environmental or social sustainability goals.
9. Quick Wins vs. Long-Term Projects
• Key Consideration: While long-term, large-scale projects are important, short-
term "quick win" projects can build momentum and public support while waiting
for larger projects to be completed.
• Projects to Prioritise:
o Low-cost infrastructure changes to improve movement for
cycling/walking
o Small-scale improvements (e.g., adding bike racks, improving
crossings).
• Factors to Assess:
o How quickly the project can be implemented.
o The immediate benefits or visibility of the project.
o Opportunities for public engagement and feedback. 
Prioritisation Matrix Approach
To help rank and prioritise the options, a prioritisation matrix will be used, where
each project is scored based on the above criteria and others identified, as the matrix
is progressed. Projects will then be ranked on a scale for each of the criteria, and the
overall score determines the order of implementation.