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Helensburgh Waterfront Development - Car Parking

Argyll and Bute Council · 29 September 2022
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ARGYLL AND BUTE COUNCIL                                                                                 COUNCIL 
ROADS AND INFRASTRUCTURE SERVICES                              29 SEPTEMBER 2022 
HELENSBURGH WATERFRONT DEVELOPMENT – CAR PARKING 
1.0 INTRODUCTION 
1.1 The development of Helensburgh Waterfront has been a long term project designed to
provide a new and high quality leisure development, repurposing a car park and associated
assets, improve coastal defences and provide commercial opportunities for retail
development. The development as a concept was identified in the masterplan for the wider
site which was subsequently agreed at the Council meeting on 22nd November 2012. 
1.2 Construction of the leisure centre is now complete and the facility open. Discussions
relating to the operation of the car park, the charging regime and associated parking
management have been ongoing for some time. Originally it had been proposed that the
car park would be fully charging using the standard hourly rate for off street car parks. In
July this year Commercial Services, as part of the emerging management plan for the
leisure complex and following representations from Live Argyll, sought a proposal for all of
the Pier Head car park to be free for the first 2 hours with charging thereafter. This proposal
has been made to help to ensure that the leisure development operates to intended
capacity, provides an incentive for individuals to use the facility and encourages users,
who need to travel by car, to park near to the leisure facility rather than occupying on street
parking spaces nearby. The parking proposal also supports recent advice received relating
to the retail element of the development. 
1.3 Local Members have been briefed via a Business Day Meeting on the proposals for making
the car park free for 2 hours and are broadly supportive of this.  To introduce a free parking
period would be a change in Policy requiring agreement by Council. The projected
difference in parking income being some £24,000 less than the income received prior to
the development commencing. 
2.0 RECOMMENDATIONS 
2.1 It is recommended that Council:
(i) Agrees that the Helensburgh Waterfront car park be amended to provide free
parking for the first 2 hours and charged thereafter and;  
(ii) Agrees that officers progress a Traffic Regulation Order covering the new car
park with the flexibility to enable free parking for the first 2 hours with any
representations received during the TRO process being reported back to the
Helensburgh and Lomond Area Committee. 
3.0    BACKGROUND
3.1 The development of Helensburgh Waterfront is a key project for the council. As the

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construction of the new Leisure Centre has concluded, the site of the old pool, once
demolished, will be available for development. This development proposal aligns with the
masterplan for the wider site which was agreed at the council meeting on 22nd November
2012. As part of the agreed proposal this area of the site is proposed to be developed for
retail use of around 2,700sqm. 
3.2  As part of the first phase of development at the waterfront, a car park extending to 265
spaces has been constructed as shown on the plan attached as Appendix 1. It was initially
intended that this car park will be operated as a pay for car park by the Council with
income being included as part of the Council’s overall revenue budget. The car park forms
an important parking asset within Helensburgh. The wider parking strategy for
Helensburgh and the whole of Argyll and Bute is subject to an ongoing parking review
exercise which will be presented to Members once concluded. 
3.3 The new layout and car park replaces the original larger Pier Head car park which
provided a mix of free car parking of approximately 320 spaces and had an additional 236
chargeable spaces. It had originally been proposed that any loss of spaces resulting from
the Waterfront Development would be from the free parking area at the far end of the car
park and that the new car park would be chargeable to replace the previous car park
facility and to maintain the budgeted income. The car park serves the wider town centre
and not just the new Waterfront Development. In regards to traffic management, the use
of on and off street parking places needs to be considered holistically to help to ensure
that there is a reasonable turnover of parking spaces available to support local business
by providing parking opportunities. 
3.4 There have been ongoing discussions relating to the operation of the car park, the charging
regime and associated management for some time. Originally it had been proposed that the
car park would be fully charging using the standard hourly rate for off street car parks. In
July this year Commercial Services, sought a proposal for the new car park to be free for
the first 2 hours and charging thereafter. The rationale for this is to help to ensure that the
leisure development operates well, provides an incentive for users and encourages users
of the facility to park near to the leisure facility rather than occupying on street parking
spaces nearby. 
3.5 The current fees and charges policy for 2022-23 and the Council’s Parking Policy does
not enable any change to charges within the Waterfront car park. Any proposed change
would therefore need to be agreed by Council as a policy change. 
3.6 Consideration will also have to be given to enforcement and management of the 2 hour
free charging period as staff would need to be there more frequently to ensure the car
park was being used correctly and not abused, which could ultimately have a detrimental
effect on the traffic management of the development and town centre areas, as vehicles
staying there for long periods would displace other vehicles into the town centre due to a
lack of turnover of spaces. This will require additional patrols and place extra demand on
a small enforcement team covering other areas including tourist hot spots such as Luss,
Duck Bay and Arrochar. This was previously highlighted as part of the response to the
planning application in August 2018. It may be necessary to increase the amount of
warden coverage to accommodate any additional demand. 
3.7 The 2 hours free parking would require the driver/occupant of the vehicle to obtain a ticket
which would confirm the date and time of arrival. The first 2 hours would be free with any
additional parking incurring the standard parking charge. Additional topping up could be

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carried out remotely using the Council’s parking App or a ticket purchased for the duration
of the intended stay when this would exceed 2 hours. 
3.8 The new Leisure Centre will be operated by the Leisure Trust who have raised the
following concerns if the car park is operated as a standard chargeable parking area: 
3.8.1 Memberships: The Leisure Trust require to increase use and membership of the
facility to cover operational costs. The Leisure Trust have advised that standard parking
charges will result in an estimated reduction in income from memberships equating to
£30,000 to £100,000 per year depending on the level of parking charges. 
3.8.2 Staff: The Leisure Trust have requested that staff are provided with access to
free employee car parking as this is the case across most Leisure Trust facilities (such
as halls, community centres and some leisure facilities). 
3.9 The other significant use proposed for the Waterfront Site is a commercial development
of predominantly retail use on the site of the old swimming pool. As part of the early site
assessments specialist retail advisors Avison Young have confirmed that food retailers in
particular will not be interested in the retail site unless they have a minimum of 2 hours
free parking for customers. 
3.10 Possible Options for managing the car park include the following: 
3.10.1    Restricted free period – 2 hours free: A compromise position, and one which
aligns with the recent request from Commercial Services in response to requests from
Live Argyll and commercial retail advisors is that a period of 2 hours offered free with
charges applying thereafter. This supports both the Leisure Centre members and the
retail development while still managing the car park, avoiding anti-social issues and all
day parking. However this would result in a substantial drop in income to the Council from
parking revenues estimated at £24,000 pa, this would require a corresponding reduction
in the budgeted parking income to avoid a deficit. This may be balanced by increased
income for the Leisure Trust from memberships (estimated at £30,000 per year minimum)
and income from the retail development. Roads and Infrastructure have also advised that
this type of parking would be more difficult and time consuming to enforce and would
require a review of the current warden service to ensure adequate enforcement. To
facilitate this a TRO amendment process will be required and only when this is successful
would the Council be able to waive charges for the first 2 hours. Appendix 2 details the
TRO process. 
3.10.2 Standard parking charges: This would generate the most income from parking
(estimated at a minimum of £30,000pa at the Pier Head but could be substantially more)
and would see the remaining paid for car parks continue much the same. However, based
on the representation from Live Argyll would result in a consequent loss of income from
the Leisure Centre (estimated at a minimum of £30,000 per year). It should be noted here
that the current budget income for the Council is based on this figure and any change to
the parking charges needs to be agreed as part of the Council’s budgeted income.   
3.10.3 Free car parking – This may be a popular choice for the local community
however, this would remove the income historically generated from parking and make the
remaining pay car parks less attractive. The loss in income is estimated to be around
£50,000 to £60,000 pa across all the charging Helensburgh car parks. This could also
lead to a situation where neither the Leisure Centre nor the retail units benefitted, as the

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spaces could be taken by commuters, workers and other all day parking. This would then
lead to traffic management issues in and around the town centre of Helensburgh as local
residents and visitors search for a parking space. 
3.11 In budgetary terms it is considered that the balance between gaining parking income for
the Council  and losing Leisure Trust income may well suggest that standard parking
charges doesn’t generate a significant overall financial benefit. 
3.12 However in operational terms, deciding not to operate standard parking charges could
have other impacts such as: 
 Pressure from other towns / Members across Argyll for similar
arrangements which could lead to a wider impact on parking management
and income.
 Increased resources from council enforcement staff with increasingly limited
financial returns.
 Providing free parking encourages car use which is at odds with the
council’s climate change targets. However this could be countered by the
argument that parking charges may cause users to drive further to
Dumbarton or other centres with free parking. 
3.13 Similarly free car parking isn’t a recommended option as this will lead to spaces being
blocked by all day users / businesses, vehicles being abandoned and a disruption to the
overall parking strategy. 
3.14 Therefore the option which is considered to offer the best compromise is a managed car
park with a restricted free period. This isn’t without some compromise, particularly for the
Council with a loss of budgeted income of over £24k from its annual budget and increased
demand on limited parking management resource. 
4.0 CONCLUSION 
4.1 The waterfront retail site is of strategic importance to the council and to Helensburgh
and therefore the operation of the communal car park requires to be carefully
considered. 
4.2 To ensure that the new leisure facility is a success and that the retail site can be
marketed the option of a restricted free period of 2 hours parking is considered to offer
the best compromise. 
4.3 The impact of the above proposal would reduce potential parking income for the Council
by approximately £24k per annum. This would need to be taken into account with a
corresponding reduction to parking income required to be recognised in budgeted
income levels along with the increased resources required to manage the operation of
the car park. 
5.0  IMPLICATIONS
5.1 Policy – the proposal for 2 hours free parking require Council approval due to the
predicted reduction in parking income.

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5.2 Financial – Budgeted council income from parking in the Helensburgh area will be
reduced by these proposals and this pressure will be built into the budget outlook from
2023-24 onwards. 
5.3 Legal - The terms and conditions of any management arrangements to follow are
intended to be delegated to the Executive Director of Customer Services.
5.4 HR – Additional demands on parking warden/enforcement resource. 
5.5 Fairer Scotland Duty 
5.5.1 Equalities – Protected characteristics – None Known
5.5.2   Socio economic Duty – None Known
5.5.3 Islands – None Known
5.6 Climate change – Any large development project will have sustainability issues to
address. However this development is designed to deliver local services to reduce the
need for residents to travel to other destinations which will be a positive impact.
Offering free car parking periods can be seen as contradictory to this but is balanced
by reducing travel to other further away destinations. There are a number of cycle
parking racks available at the leisure development and it would be desirable if users of
the facility would transition their mode of travel to active travel choice rather than
relying on car travel. There are also a number of e-vehicle charging points on the car
park which will be reserved specifically for e-vehicle use.
5.7 Risk – If the car parking is not managed correctly there is a risk that the new leisure
and retail facilities will not deliver the anticipated outcomes. There is also a risk that
the overall parking arrangements in Helensburgh will be distorted if the parking
arrangements are not holistically addressed.
5.8 Customer Service – None.
Kirsty Flanagan, Executive Director with responsibility for Roads and Infrastructure
Services 
Councillor Gary Mulvaney – Policy Lead, Finance and Commercial Services
Councillor Andrew Kain – Policy Lead, Roads and Transport 
24th August 2022 
APPENDICES 
Appendix 1 – Layout Plan 
Appendix 2 – TRO Process 
For further information contact: 
Jim Smith, Head of Roads and Infrastructure Services 
Jim.Smith@argyll-bute.gov.uk 01436 657 620
Hugh O’Neill, Network & Standards Manager
Hugh.O’neill@argyll-bute.gov.uk 01546 604 084

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APPENDIX 1 – LAYOUT PLAN

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TRO Process 
1. Pre non-statutory discussions with local groups to develop proposals.
2. Seek agreement from Helensburgh & Lomond Area Committee to begin
statutory TRO process.
3. Stage 1 Consultation – defined by Regulations.  Seeks comments only at this
stage.
4. Stage 2 Consultation – defined by Regulations but note that the Traffic
Authority should consult with all those “affected” by the proposals.  This allows
Officers to include other “non-statutory” bodies which may be affected by the
proposed TRO.  Seeks comments only at this stage.
5. Stage 3 Consultation – public consultation exercise.  At this stage any person,
body or organisation may submit an objection.  Officers then respond to
objections, however, if an objection is not formally (in writing) withdrawn then
it must be considered extant.
6. If no objections are received the Order can be made.
7. If objections are submitted and not withdrawn a report will be taken to the
Area Committee for consideration.  The following options are available to the
Committee:
a. To abandon the Order;
b. To amend the Order;
c. To hold Discretionary Hearing;
d. To make the Order as published.
8. Notwithstanding the above, if an objection is submitted in regards to certain
key restrictions (for example “no loading”) then the Committee has the
following options:
a. To remove the restriction from the Order;
b. To abandon the Order
c. To refer the Order to an Independent Reporter for a Hearing (different
from a “Discretionary Hearing”).  The Reporter submits
recommendations back to the Area Committee at the conclusion of the
process for consideration.
9. At the end of the processes detailed in points 7 & 8 above, assuming the
Members determine that the Order should be made, the Order is then Signed
and Sealed by Legal & Regulatory Support.
10. There is then a 6 week “pause” to allow for procedural challenge to be made.
11. Assuming no such challenge is made, the Order is implemented.