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the-annual-report-of-the-director-of-public-health-2022-prevention-dr-tim-allison

Argyll and Bute Council · 27 April 2023
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The Annual Report
of the Director of
Public Health
2022
Prevention - Moving Upstream

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Acknowledgements and list of contributors
Thanks are due to the following colleagues for their contributions to this year’s report:
Susan Birse
Samantha Campbell
Barry Collard
Jennifer Dryden
Sara Huc
Carolyn Hunter-Rowe
Padraig Lyons
Sandra MacAllister
Karen MacKay
Eve Macleod
Alison McGrory
Noelle O’Neill
Elisabeth Smart
Cathy Steer
Lynda Thomson
Fraser Wallace
Sophie Wallace
Jenny Wares

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Contents
Acknowledgements and list of contributors ............................................................................................................................................2
Introduction .........................................................................................................................................................................................................4
Key Messages  ....................................................................................................................................................................................................5
Recommendations ...........................................................................................................................................................................................8
Introduction to prevention ................................................................................................................................................................................................................9
Health in NHS Highland ....................................................................................................................................................................................................................10
Effects of prevention on cancer and cardiovascular disease ....................................................................................................................................13
A life course approach to prevention  .......................................................................................................................................................................................16
Types of prevention  ...........................................................................................................................................................................................................................17
Characteristics of effective prevention work  ......................................................................................................................................................................17
Evidence for prevention  ..................................................................................................................................................................................................................18
Evidence of the impact of prevention work  ..........................................................................................................................................................................19
Priorities for Prevention  ..................................................................................................................................................................................................................22
Case study: Smokefree ...................................................................................................................................................................................................................24
Case study: Community Link Workers ...................................................................................................................................................................................26
Case study: Planet Youth, the Icelandic Prevention Model, in Highland ..............................................................................................................33
Case study: Infant Feeding ............................................................................................................................................................................................................35
Case study: Money Counts Training ........................................................................................................................................................................................42
Case study: Living Well  ...................................................................................................................................................................................................................48
Case study: Vitamin D3 Distribution..........................................................................................................................................................................................51
Case study: Health Protection ....................................................................................................................................................................................................54
Case study: Co-production, building capacity and community led activity ......................................................................................................56
Endnotes ...........................................................................................................................................................................................................60

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Introduction
Prevention is better than cure. This is a sentiment which I am sure the vast majority of people would support. Yet the
proportion of resources, effort and attention that is devoted to the prevention of illness is small compared with that
devoted to treatment.
The analogy of people in a river is often used to illustrate the contrast between prevention and treatment. We can
imagine people being found in a river estuary and being rescued from the water. Efforts continue to rescue people,
but more and more people are found in the estuary needing rescue and more resources are used to rescue them.
But why did the people end up in the river? They were falling in the river further upstream and then needing to be
rescued downstream. Stopping people falling in the river upstream would mean that there would be no need to
rescue people from the estuary.
Prevention is about looking upstream and taking the actions that are needed to stop people becoming ill or to reduce
the severity of that illness. This report includes examples of where preventative action can and does improve health
and prevent the need for more intensive and more costly treatment. The report aims to present the case for the
importance of prevention as a vital and integral part of both healthcare and of wider community activities.
It is easier to see treatment working than it is to see prevention working. It is easier to see people getting better
following treatment than it is to see people not getting ill because of prevention. It is easier to look for quick effects of
treatment for individuals rather than to consider longer term population prevention. It may be easier to look for new
technology to help us when something that has always been with us such as increased physical activity may offer far
more benefit. It is easier to side-line prevention as a marginal activity that only gets support at times of plenty rather
than considering how cost-effective prevention can transform our services. Supporting prevention may not be the
easy thing to do, but it is often the right thing to do.
I want us all to see the benefits of prevention and to recognise prevention as a fundamental element of all care. I want
us all to look upstream and to work upstream.
Dr Tim Allison MD MRCP FFPH
Director of Public Health and Health Policy, NHS Highland
Stiùriche na Slàinte Phoblach, Bòrd Slàinte na Gàidhealtachd

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Key Messages
• Investment in preventative measures which promote, protect and improve health and wellbeing is essential to ensure the future sustainability of the health and
care system.
• There are many examples of preventative actions that have already helped achieve major improvements in health, for example, improved social conditions,
vaccination against communicable diseases and national screening programmes.
• The effects of prevention work have contributed to a decline in cancer and cardiovascular disease mortality rates. Priority should continue to be given to
preventing cardiovascular and smoking related conditions and there must be continued efforts to improve early diagnosis for effective treatment.
• There are thousands of avoidable deaths and preventable health conditions every year in NHS Highland. Estimates of health loss and avoidable mortality should
be used to help inform priorities for health and care service planning and redesign, and for disease prevention.
• Actions to address modifiable risk factors, such as high blood pressure, smoking, alcohol and drug use, healthy weight and physical activity, present a sizeable
opportunity to improve health, add years to life and to reduce existing inequalities in these measures.
• A life course approach to prevention should be used to identify potential areas of action relating to both the individual and the community.
• The characteristics of effective prevention work can be considered when planning programmes of work and training to ensure existing health inequalities are
not reinforced.
• The ‘best buys’ in prevention will meet one or more of these objectives: cost-effective; likely to reduce health inequalities; likely to reduce avoidable health and
social care problems. 
• The NHS has an important role to play in prevention as an employer, researcher, collaborative partner and commissioner of services. Ensuring prevention is
seen as part of everyone’s role, and that time and resources are allocated to it may be key to supporting the fundamental shift towards prevention that is required
for the future sustainability of health and care systems.
• There are many examples and evidence of preventative interventions that provide a return on investment and have the potential to deliver savings to the NHS in
the short and longer term.
From case studies
Smokefree
• Smoking cessation interventions, whether pharmaceutical or through advice and counselling, are one of the most cost-effective interventions for reducing ill-
health and prolonging life.
• Quitting can help   add years to your life. Smokers who quit before age 40 reduce their chance of dying too early from smoking-related diseases by about 90
percent. Those who quit by age 45–54 reduce their chance of dying too early by about two-thirds.

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Living Well
• Self-management is vital in preventing health problems arising or getting worse.
• Self-management puts people in control of their health and empowers them to have improved health and wellbeing outcomes.
• Benefits of improved self-management include: increased self-esteem, increased control, feeling connected, less isolated, reduced anxiety, improvement in
mood, feeling empowered to challenge and question health professionals, recognised as experts in their condition, and able to provide peer support.
• Self-management and prevention free up resources and reduce demand as people who are managing their health better are less likely to use these services.
Co-production, building capacity and community led activity
• Working in a collaborative way with people who use health and social care services will make these services more effective.
• Co-production is a methodology that services can use to make services better.
• Effective co-production relies on sharing power, budgets and responsibility throughout all parties with an interest in building better services.
• Successful co-production incorporates citizen involvement e.g. listening, involving, collaborating, and empowering.
Community Link Workers
• The key value of this work is that the service is able to provide person-centred support which recognises that social issues, such as debt, relationships,
employment and loneliness, affect people’s health and wellbeing, and to connect people to sources of support or resources within their community.
• This in turn will reduce demand on health and social care, including GP practices, and have a positive impact on wider determinants of health and wellbeing. 
• Gathering data and evaluating the service will be key to assessing its impact on patients, GP practices and communities in NHS Highland. This will also allow the
service to adapt to overcome any challenges.
Planet Youth, the Icelandic Prevention Model, in Highland
• Primary prevention of adolescent substance use is a key public health priority.
• Changing our relationship with substances requires changes in practice and culture, and so matching ambition and investment to the scale of the problem is
essential.
Infant Feeding
• Breastfeeding is the foundation for improving future health and getting it right at the very start is fundamental for ensuring the best possible health outcomes for
both mums and babies in Highland.
• Breastfeeding is a skill and needs everyone’s support.

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Vitamin D3 Distribution
• Vitamin D is needed to support bone and muscle health with the main source of vitamin D being sunlight.
• Living in Scotland means we only get enough sunlight between April and September, so it is recommended that higher risk groups take a vitamin D supplement.
• Breastfeeding women, babies who are being breastfed and infants under 3 years, receiving less than 500mls of infant formula are all offered free vitamin D in
NHS Highland.
Money Counts Training
• The Independent Food Aid Network’s (IFAN) ‘Worrying About Money?’ leaflet has helped raise awareness of organisations that can provide financial support,
and how to access these, amongst staff, volunteers and those experiencing financial difficulties across Scotland.
• In NHS Highland the ‘Worrying About Money?’ leaflet is being promoted through ‘Money Counts’ training delivered by the Health Improvement Team (Public
Health), in partnership with the Argyll & Bute Council, to a variety of health and third sector organisations to enable them to support any individuals who may have
financial worries.
• Research has demonstrated from a return-on-investment perspective that there are financial gains for individuals accessing welfare support, and there is good
evidence to suggest that income improvements are associated with health improvements across the income distribution.
Health Protection
• Immunisation is one of the most effective and cost-effective public health interventions.  It is vital that a high vaccine uptake is maintained.
• Although there has been a considerable reduction in TB incidence in Scotland in recent years, the predominant challenge facing low TB incidence countries
such as Scotland is that of latent tuberculosis infection (LTBI). Investigations have indicated that the implementation of new entrant screening for individuals from
high TB incidence countries would be highly effective.

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Recommendations
There are many opportunities for the promotion and strengthening of preventative work within the area served by NHS Highland. It is important for both
the health of people and for the sustainability of services that these opportunities are taken up. The following recommendations build on what is presented
within this report as priorities for action:
• Prevention must be explicitly considered as a part of all service and pathway design or redesign in health and social care.
• Resources allocated to prevention should be identified within NHS Highland for comparison with treatment resources.
• Prevention of ill health should be included as a core part of planning in the work of public sector partners and Community Planning Partnerships, for example
through adopting the approach of health in all policies, partnership working, and supporting staff health and wellbeing.
• NHS Highland and Community Planning Partners should work collaboratively to prioritise prevention when allocating funding and commissioning services from
the third and voluntary sector.  
• The importance of the wider determinants of health such as environment, housing, education and employment should be recognised, so that opportunities can
be taken to improve health. This includes the role of large employers such as NHS Highland as anchor institutions.
• Opportunities to improve health and reduce inequalities by maximising income and addressing money worries should be taken. This includes ensuring that
health and social care staff are trained and equipped to raise financial issues as a routine part of assessments.
• Clear pathways should be available within NHS Highland services for referral to non-clinical opportunities for health improvement such as physical activity and
use of green space. This should be included within pathways for long term conditions and staff should be equipped to support the pathways.
• Research into the effectiveness and cost effectiveness of preventative work such as social prescribing should continue, and its results should be used for
prioritisation of services.
• Preventative work should build on the assets of local communities and co-produce services with those communities. Place-based planning is important.
• Preventative activity in early years should be maintained and strengthened including infant feeding and supporting parents.
• Prevention programmes known to be effective must be implemented and managed to give optimum results. These include tobacco control and alcohol
programmes and include specific work to reduce the burden of smoking and alcohol related disease in hospitals.
• Immunisation programmes must be managed and promoted to maximise uptake across the whole population as well as through targeting to reduce health
inequalities.

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Introduction to prevention
The focus of this report is on prevention and examples of preventative work being undertaken to improve health
within our region. The word prevention may mean different things to different people. In public health, prevention
can be defined as policies or actions taken to protect and improve the health of people and populations. Prevention
aims to prevent poor health, disability and early death from occurring and increase the likelihood that people will
stay healthy and well for as long as possible1. Investing in preventative measures that help to promote health and
wellbeing protects against future costs to the NHS, economy and society.
Prevention is not new. There are many examples of successful preventative work that have already helped achieve
major improvements in health. Early work to improve sanitation, housing and social conditions contributed to
improvements in life expectancy in the nineteenth and early part of the twentieth century. Vaccination to prevent
disease is commonplace today and has led to a significant reduction in communicable diseases such as measles. It
has been instrumental in reducing the harm from COVID-19. National screening programmes for pregnant women,
newborn babies and for certain cancers have helped identify issues early, improve health and prevent severe
disability or death. Actions to reduce smoking and dietary risk factors have contributed to decline in cardiovascular
diseases2.
The health concerns facing our region are common in Scotland and in other countries. An ageing population
is increasing demand on health and care services as more people are living with one or more long-term health
conditions and with increasingly complex needs. Social and health care costs are increasing and the need for
greater resources to support an ageing population is predicted to produce consequential impacts on health and
social inequalities3. Future public spending is unsustainable if no action is taken to reduce demands relating to the
ageing population.
COVID-19 has also highlighted longstanding economic and social inequalities and how these impact on the health of
individuals and communities4,5. These same factors lead to higher levels of vulnerability to the cost of living crisis.
Most health investment is spent on dealing with pressing and acute needs. Tackling preventable physical and mental
health problems more effectively would reduce healthcare costs, reduce formal and informal caring costs and have
an impact on working lives with important economic benefits6. A fundamental shift towards prevention is required to
improve health outcomes, reduce demand for high cost services and improve the future sustainability of the health
and care system.
“An ounce of
prevention is worth
a pound of cure”
Benjamin Franklin

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Health in NHS Highland
This section brings together an overview of health in the NHS Highland region with a focus on prevention and longer-term population health outcomes.
Life expectancy
Life expectancy is an important measure of population health. Following the pattern in Scotland, improvement in life expectancy in NHS Highland has stalled,
probably as a result of economic austerity7 (Figure 1). There are clear geographic inequalities in life expectancy in NHS Highland, largely reflecting socio-
economic differences. People in some of the poorest neighbourhoods are dying over a decade earlier than their peers. Life expectancy at birth for females
was 11.2 years longer in some of the least deprived neighbourhoods compared with the most deprived neighbourhoods in 2016-2020. For males that
difference increased to 17.7 years8.
Healthy life expectancy provides insight into the proportion of our life expectancy spent in good health. It is an indicator of the health of the whole population.
In 2019-21, the estimated healthy life expectancy at birth in NHS Highland was 65.6 years for females, and 63.2 years for males9. Life expectancy over
the same period was 81.9 years for females and 77.6 years for males10. This means that around 20% of people’s lives are spent in poor health (Figure 2).
Deprivation has a large impact on healthy life expectancy. People in the most deprived areas spend more than a third of life in poor health.
Figure 1 - Trends in life expectancy, 1981-1983 to 2019-2021 Figure 2 - Healthy life expectancy at birth (years) in NHS Highland and Scotland, 2019-2021
Source: National Records of Scotland Source: National Records of Scotland

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Premature mortality
A premature death, defined as a person dying whilst under the age of 75 years, is a particular indicator of inequality. In 2020, premature deaths accounted
for 34.7% of all deaths in NHS Highland, compared to the Scotland average of 36.5%. Premature mortality rates from cancers and heart disease remain
consistently higher in the most deprived areas of NHS Highland compared to the least deprived7. Early deaths from coronary heart disease would be 42%
lower if the levels of the least deprived area were experienced across the whole population (Figure 3).
Opportunities for prevention
One way of describing the opportunities for prevention across our population is in terms of health loss. The concept of health loss captures both the quantity
and quality of life lost due to physical and mental ill-health and is measured in disability adjusted life years or DALYs. One DALY represents one year of life that
a person in full health has lost. Recent research by Public Health Scotland identified cardiovascular diseases, cancers, neurological disorders, mental health
disorders and musculoskeletal disorders as the leading causes of ill-health and disability in NHS Highland11. They represent thousands of avoidable deaths
and preventable health conditions every year (Figure 4).
Estimates of health loss characterise the proportionate impact of causes of morbidity and mortality on population health and can help inform priorities for
health and care service planning and redesign, and for disease prevention.
Figure 3 - Early deaths from coronary heart disease by deprivation
group, age under 75 years, 2002 to 2020
Figure 4 - Leading causes of health loss (DALYs) in NHS Highland,
2015-2019
Source: National Records of Scotland
3-year rolling age-sex standardised mortality rates per 100,000
population, directly standardised to the 2013 European Standard
Population. Coronary heart disease (ICD-10 I20-I25).
Source: Scottish Burden of Disease Study, Public Health Scotland
Number of Disability adjusted life years (DALYs), all ages, five-year
aggregate

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Avoidable mortality
Avoidable mortality is another way to inform priorities for prevention activity. Avoidable mortality is the number of deaths that could have been avoided had
a public health or timely healthcare intervention been made and been successful12. It includes deaths from conditions such as heart disease, some cancers,
respiratory diseases and type 2 diabetes, where environment and health behaviours may have contributed to early death. Also included are deaths that
could have been prevented such as drug use disorders, accidental and self-inflicted injuries, and infections.
NHS Highland’s avoidable mortality rate in 2018-2020 was 285.1 per 100,000 compared to the Scotland rate of 318.0 per 100,000. Rates were higher
for males (267.6 per 100,000) compared to females (209.0 per 100,000) (Figure 5). In the three years between 2018 and 2020, 25% of all deaths in NHS
Highland were classified as avoidable.
Figure 5 - Avoidable mortality in NHS Highland, 2018-2020
Source: National Records of Scotland
3-year average age-sex standardised mortality rates per 100,000 population, directly standardised to the
2013 European Standard Population. Based on an  international definition by the Organisation for Economic
Co-operation and Development (OECD) and Eurostat.

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Effects of prevention on cancer and cardiovascular disease
Cancer
Cancer is the leading cause of death in NHS Highland, accounting for more than one in four deaths each year. Mortality from cancer has declined over the
past three decades (Figure 6). The age-adjusted cancer mortality rate for all cancers combined show a greater decrease in males than in females. The
decline in cancer mortality largely reflects trends in the prevalence of risk factors, uptake of cancer screening programmes to aid early diagnosis, as well as
advances in treatment that can affect survival.
Lung cancer
Lung cancer is the most common cause of death from cancer in both men and women in NHS Highland. Past actions to reduce rates of smoking have seen
a decline in the death rate from lung cancer for males. Female lung cancer deaths have not improved and remained at a constant level (Figure 7). Prevention
actions to reduce rates of smoking must continue and there must be continued efforts to improve early diagnosis for effective treatment. It is also possible
that screening for lung cancer will be introduced soon.
Figure 6 - Age-adjusted mortality rates for cancer in NHS Highland, 1993 to 2021 Figure 7 - Age-adjusted mortality rates for lung cancer in NHS Highland, 1993 to 2021
Source: National Records of Scotland, Public Health Scotland
Age-sex standardised mortality rates per 100,000 population, directly standardised
to the 2013 European Standard Population. All cancers excluding non-melanoma
skin cancer (ICD-10 C00-C97 excl. C44).
Source: National Records of Scotland, Public Health Scotland
Age-sex standardised mortality rates per 100,000 population, directly standardised
to the 2013 European Standard Population. Trachea, bronchus and lung cancer and
mesothelioma (ICD-10 C33-C34, C45).

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Coronary heart disease and stroke
Heart disease and cerebrovascular diseases (stroke) are the second leading cause of death in NHS
Highland. The main preventable risk factors for coronary heart disease and stroke are smoking, lack of
exercise and a poor diet. Research also indicates a strong relationship between social deprivation and
these risk factors.
Premature mortality rates from coronary heart disease (Figure 8) have shown a decline over the past two
decades, falling from 244.7 per 100,000 population to 158.3 per 100,000 over the period. Coronary heart
disease and cerebrovascular disease mortality rates over a ten year period show a continued decline
(Figure 9). Preventative actions to control tobacco use and reduce smoking, high blood cholesterol
and high blood pressure have contributed to the decline in risk. Priority should continue to be given to
preventing cardiovascular and smoking related conditions.
Risk factors
There is good evidence that preventable health conditions and avoidable deaths are linked to a range of
modifiable risk factors including high blood pressure, smoking, alcohol and drug use, healthy weight, and
levels of physical activity. These factors are known to correlate closely with environmental influences such
as access to healthy food, safe streets, and exposure to poverty and chronic stress caused by unstable
incomes, jobs and poor quality housing13,14.
Tobacco smoking remains the biggest cause of lung diseases, heart disease and cancers; and is overall,
the leading identifiable cause of poor health and early death in Scotland15. It has been estimated that half
of all people who smoke regularly, will die prematurely as a result of smoking. Smoking prevalence in NHS
Highland is around 20% of the adult population, which is comparable with the Scotland average of 19%.
Smoking prevalence is significantly higher in men (26%) than women (15%)16.
Dietary risk factors and unhealthy weight are not far behind smoking as modifiable risk factors for ill-health.
Recent research at the University of Glasgow found that in Scotland obesity now accounts for more
deaths than smoking among people in middle and older age17.
Figure 8 - Early deaths from coronary heart disease,
age under 75 years, 2002 to 2020
Figure 9 - Age-adjusted mortality rates for coronary
heart disease and cerebrovascular disease, all ages,
2011 to 2020
Source: National Records of Scotland
3-year rolling age-sex standardised mortality rates per
100,000 population, directly standardised to the 2013
European Standard Population. Coronary heart disease
(ICD-10 I20-I25).
Source: National Records of Scotland
Age-sex standardised mortality rates per 100,000
population, directly standardised to the 2013 European
Standard Population. Coronary heart disease (ICD-10
I20-I25). Cerebrovascular disease (ICD-10 I60-I69,
G45).
Case study on Smokefree is on page 24

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Similarly, alcohol consumption is linked to a range of health risks. There is evidence that around 8% of health loss in Scotland is attributable to alcohol
consumption, including the contribution of alcohol to deaths from cancer as well as admission to hospital for unintentional injuries18. There is no safe level of
alcohol consumption19, and it is estimated that around 23% of adults (33% of men and 16% of women) in NHS Highland consume alcohol at hazardous and
harmful levels (Figure 10).
Addressing modifiable risk factors presents a sizeable opportunity to improve health, add years to life and to reduce existing inequalities in these measures.
Figure 10 - Prevalence of risk factors in NHS Highland, 2016-2019
Source: Scottish Health Survey

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A life course approach to prevention
A person’s physical and mental health and wellbeing is influenced throughout life by the wider determinants of health. These are a range of social, economic
and environmental factors, alongside behavioural risk factors, which shape health and wellbeing for individuals and communities (Figure 11)20.
It is well documented that social, political and economic factors outside the health system play a major role in influencing health outcomes and health
inequalities21. Health inequalities have their roots in the unequal distribution of power, money and resources. This can lead to poverty and marginalisation
of individuals and groups, and affects the distribution of environmental influences, such as good housing, work and education, which often cluster in the
population. These influences can shape individual experiences and exposure to harms in the environment.
When looking at modifiable health behaviours such as smoking, poor diet and alcohol use, it is especially important to consider the major role of
environmental influences. The risk factors reflect not only the choices that people make in life but also the ways in which choices are shaped by people’s
social circumstances such as employment, education, housing, income, relationships and communities. Addressing the wider determinants of health will
help improve overall health by helping to improve the conditions into which people are born, live and work.
Unlike a disease-oriented approach, which focuses on interventions for a single condition often at a single life stage, a life course approach considers the
critical stages, transitions, and settings where large differences can be made by prevention interventions. A life course approach to prevention identifies
potential areas of action relating to both the individual and the community (Figure 12)22.
Figure 11 - The determinants of health and wellbeing
Source: Adapted from NHS Health Scotland20
Figure 12 - A life course approach to prevention
Source: Davies S. Annual Report of the Chief Medical Officer, 201222

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Types of prevention
A public health perspective designed to understanding prevention typically considers three levels of
activity: primary, secondary and tertiary. Prevention activities can also be considered as ‘upstream’ or
‘downstream’. Upstream prevention activities address the economic, social and environmental causes
of ill-health rather than treatment of illness or ‘downstream’ measures to change behaviours delivered to
individuals.
Characteristics of effective prevention work
In 2018, a review by the Faculty of Public Health looked at the factors that support effective prevention
work. The review highlighted much of the success or failure of preventative work is down to
implementation, buy-in and collaborative working with other organisations. Partnership working, which
includes co-production approaches working with individuals and communities, as well as partnership
working between organisations is key to success21,23.
Evidence from NHS Health Scotland highlights that policies and services delivered by national and
local government need to help create a more level playing field to enable and realise the potential
of community-led, assets-based preventative approaches to improve heath and reduce health
inequalities21. Prevention is most effective when multi-component interventions are implemented at
different levels of a system or setting24.
Case study on Living Well is on page 48
Case study on Co-production is on page 56
The key principles and characteristics for effective prevention work are summarised in the box.
Prevention activities tend to be less successful where there is a lack of supporting infrastructure
and resources, communication issues, programmes not being implemented as planned, insufficient
investment in staff knowledge, and individual factors reinforcing health inequalities.
Case study on Community Link Workers is on page 26
Characteristics of effective
prevention work21,22,23
• Partnership working across sectors
• Multi-component programmes rather than
single issue activities
• Programmes that reduce income and
employment inequalities
• Widening access by offering prevention
in communities and using a variety of
methods
• Systematic and individually tailored
processes for identifying people at risk
and encouraging access to support
• Targeting population groups using
appropriate and culturally sensitive
language and materials
• Initial approach made by a familiar person,
for example, GP or link worker
• Training health and care staff and partners
to support prevention
Three types of prevention
• Primary prevention - universal approaches
which tackle the causes of ill-health and
prevent health problems from developing
• Secondary prevention - early intervention
aimed at reducing the progression of
health problems
• Tertiary prevention - treatment aimed at
reducing the impacts of ill-health

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Evidence for prevention
A report from NHS Health Scotland recommended that ‘best buys’ in prevention should meet one or
more of three objectives: cost-effectiveness, likely to reduce health inequalities and likely to reduce
avoidable health and social care problems (Figure 13)28. Cost-effective actions are those that achieve large
improvements in health relative to the resources required.
Much of the evidence for the impact of prevention programmes on health comes from economic
evaluations. Economic evaluation measures the impact of prevention interventions on health relative to
their cost, typically based on cost-effectiveness or return on investment analyses. Return on investment is
a form of economic evaluation that places a value on the financial return of health benefits against the total
costs of delivery of an intervention. Cost-saving approaches are where the health benefits are generated
at a lower cost than usual practice.
A report from the World Health Organisation highlights that reducing or containing the costs of health care,
without negative effects on health outcomes, requires cost-effective prevention interventions to play a
significant role2. They suggested a hierarchy of prevention interventions (Figure 14) and recognised that all
approaches require initial investment. Cost-effective approaches that are cost-saving but do not produce
a return on investment can increase overall costs.
There are some limitations in the evidence available from economic evaluation methods. The
measurement of costs and health benefits vary across studies, making it difficult to make direct monetary
comparisons25. Most studies that identify potential savings from prevention do not specify how resources
can be released in practice26,27. Additionally, the degree to which many public health interventions can
influence future spending, and the timing of any cost-savings, may be subject to uncertainty. The impact of
an intervention may extend beyond the NHS, requiring consideration of wider societal costs and benefits
that may not be recognised for many years.
NHS Scotland have argued that the lack of evidence on actual savings made in practice should not stop
investment in prevention28. Overall, many studies provide clear evidence that prevention can be highly
cost-effective, provide value for money and give returns on investment in both the short and longer term.
Figure 13 - Objectives of prevention activities
Source: Adapted from NHS Health Scotland28
Figure 14 - Hierarchy of prevention
Source: Adapted from World Health Organisation2

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Evidence of the impact of prevention work
This section summarises evidence and provides examples of prevention work that can be delivered locally.
Much of the evidence on cost-effectiveness relates to interventions that try and change the behaviours
of individuals. One comprehensive source of evidence is the Assessing Cost-Effectiveness in
Prevention (ACE-Prevention) study29. This study evaluated the cost-effectiveness of 150 preventive
health interventions, addressing areas such as tobacco use, alcohol use, body weight, physical activity
and nutrition. Many individual level interventions, including smoking cessation services, alcohol brief
interventions and prescribing to increased levels of physical activity, were found to be cost-effective and
with the potential to reduce future demand for health and care services.
Likewise, a report from Public Health England identified six preventative interventions that could deliver
cost savings to the NHS and care system within five years30:
• Alcohol brief interventions
• Alcohol care teams in secondary care
• Tobacco screening, advice and referral in secondary care
• Improved management of hypertension in primary care
• Increased uptake of long-acting reversible contraceptives
• Implementing a fracture liaison service in secondary care.
These interventions have proven to be effective where implemented and are based on National Institute
for Health and Care Excellence (NICE) guidance or recommendations. Some interventions will require
upfront costs and the savings are likely to accrue over time30. Details of the potential savings and benefits
from these interventions averaged over a five year period are summarised in Figure 15.
Taxation policies to reduce alcohol and tobacco use, smoking cessation services, alcohol brief
interventions, prescribing to increase levels of physical activity and multi-faceted school-based
programmes to improve nutrition were all potentially cost-saving with the potential to reduce future
demand for health and care services. With tobacco smoking, the short-term savings can be achieved
through helping people who smoke being in contact with NHS services. Long-term savings come from
preventing people from ever smoking.
Case study on Smokefree is on page 24
Case study on Planet Youth is on page 33
Figure 15 - Preventative interventions with the potential
to deliver savings to the NHS within five years
Source: Adapted from Public Health England30

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The importance of the earliest years of life in setting the tone for the whole lifespan is well documented31.
Reports from the Chief Medical Officer for England32, Public Health England30 and the Australian
Prevention Partnership Centre33 found strong support for the benefits of prevention in childhood. There is
evidence that investment in early childhood, child health and development, and preconception, pregnancy
and childbirth care can yield a 10-to-1 benefit to cost ratio in health, social and economic benefits5. It can
also reduce rates of non-communicable diseases and mental health disorders across the life course.
A range of evidence-based interventions are recommended in National Institute for Health and Care
Excellence (NICE) guidance that could improve children’s health outcomes while delivering short-term
cost benefits. Health behaviour interventions during preconception and pregnancy, breastfeeding,
and family-based early childhood obesity prevention interventions have all demonstrated evidence of
effectiveness and cost-effectiveness32.
Case study on Infant Feeding is on page 35
Case study on Vitamin D3 is on page 51
Case study on Planet Youth is on page 33
Reports from the Institute of Health Equity34 and NHS Health Scotland27 recognise there are fewer
examples of good studies and economic measures in the wider determinants of health than for behaviour
change. They underline that evaluation of complex social interventions, which will have multiple effects
over the long term, may have limited measures of economic impact.
Despite this, there are a range of programmes that evidence suggests are both cost-effective and likely to
be effective in reducing health inequalities34. These include programmes and interventions that:
• ensure adequate incomes and the living wage
• increase employment opportunities
• reduce unemployment in vulnerable groups
• improve working conditions and workplace health
• improve housing conditions to keep people warm,
safe and free from cold and damp.
Investment in programmes likely to help reduce health inequalities should be a core objective. Examples
of interventions that provide a return on investment and improve health can be seen in Figure 1635.
Case study on Money Counts is on page 42
Figure 16 - Making the case for public health
interventions
Source: The King’s Fund and Local Government
Association34

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The COVID-19 pandemic has highlighted the important role of work to protect the health of the population from serious risks and infectious diseases through
vaccination, infection control and incident response (health protection). A 2017 systematic review evaluated the cost-effectiveness of 18 health protection
interventions, including vaccination programmes and the control of infectious diseases such as HIV and hepatitis B.
These studies demonstrated a consistently high return on investment, reflecting the high disease cost of infectious diseases and the benefits of
prevention36. It is estimated measles, mumps and rubella (MMR) vaccination in the United Kingdom has realised savings of £241k to £544k over ten years in
reduced treatment costs2. Likewise, evidence from a 2018 review concluded the majority of adult vaccinations are cost-effective37.
Case study on Health Protection is on page 54

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Priorities for Prevention
This section has summarised evidence on the role of prevention and the potential to improve health in a
cost-effective way, reduce health inequalities and reduce the future demand for and cost of health and
other public services. Preventative interventions can be cost saving, though how such programmes can
enable cash to be released from existing services remains a challenge.
The strength of evidence is such that the Scottish Government identified a set of public health priorities for
Scotland38. The priorities do not reflect all of the activities that contribute to the health of the population.
Work must continue to protect the health of the population from serious risks and ensure health and care
services are delivered in a high quality and cost-effective way.
The NHS has an important role to play in prevention as an employer, researcher, collaborative partner
and commissioner of services39. Ensuring that prevention is seen as part of everyone’s role and that time
and resources are allocated to it are key to supporting the fundamental shift towards prevention that is
required.
Public health priorities
• A Scotland where we live in vibrant,
healthy and safe places and
communities.
• A Scotland where we flourish in our
early years.
• A Scotland where we have good
mental wellbeing.
• A Scotland where we reduce the use
of and harm from alcohol, tobacco and
other drugs.
• A Scotland where we have a
sustainable, inclusive economy with
equality of outcomes for all.
• A Scotland where we eat well, have
a healthy weight and are physically
active.

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Case Studies
Smokefree
Community Link Workers
Planet Youth
Infant Feeding
Money Counts
Living Well
Health Protection
Vitamin D3
Co-production

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Case study: Smokefree
Introduction
Scotland is a world leader in tobacco control, implementing legislation, policy and strategy with the aim
of a tobacco free generation by 2034. It is well known that smoking causes harm and reducing rates of
smoking will save lives, reduce the cost of treating smoking related disease, improve quality of life and
reduce health inequalities. Supported by national level input, local health board areas are supporting
progression towards creating a tobacco free Scotland. NHS Highland’s tobacco strategy aimed to
support smoking prevention, protection and cessation, with an underpinning principle of reducing health
inequalities.
Background
Smoking remains the leading cause of preventable ill health and premature death in Scotland. As well as
improved health outcomes, reducing premature death and protecting those exposed to tobacco smoke,
the cost savings to the individual and to the NHS of stopping smoking is significant. For example, someone
smoking 20 cigarettes a day, buying an average packet of cigarettes at £9, would save £3,285 per year if
they quit.  That is £16,425 over 5 years and £32,850 over 10 years.
Around 17.5% of adults in NHS Highland smoke (ScotPHO 2019), which is comparable with the rest of
Scotland. 19% of men and 16% of women smoke in NHS Highland .
Smoking Cessation Service
There is a network of Smoke-Free Advisers across NHS Highland, and 85 Community Pharmacists
providing free, confidential, non-judgemental services to everyone who smokes.  Many people can quit on
their own, but evidence suggests that quitting with help can be up to four times more successful, and that
people are more likely to stay smoke free if they have had support to quit. 
From April 2021 to March 2022, more than 1767 quit dates were set. Of those that quit, over 675 remained
quit at 1 month, and over 410 remained quit at 3 months. Over 245 of those who remained quit at 3 months
were from the 40% most deprived areas.

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Cost-effectiveness
Smoking cessation interventions, whether pharmaceutical or through advice and counselling, are one of the most cost-effective interventions for reducing
ill-health and prolonging life.  Studies have shown that the more intensive the intervention, the more cost-effective it is.  A directory of healthcare programmes
which ranked the cost-effectiveness of interventions in relation to quality-adjusted life years (QALYs) gained showed that giving up smoking following the
advice of a general practitioner was ranked third in a list of 21 medical and surgical interventions aimed at preventing or treating disease.  The UK National
Institute for Health and Clinical Excellence (NICE) has reported that smoking interventions are highly cost-effective, at £975-£2,400 per QALY gained40.
Smoking prevention policies such as advertising and marketing bans and high taxation play an invaluable role in preventing young people from taking up
smoking. Smoking prevention policies are therefore cost effective and ensure that society will reap the benefits of these policies in future decades. Work to
reduce the harm from smoking needs to not only provide support for quitting but also provide a range of preventative measures.

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Case study: Community Link Workers
Community Link Workers (CLWs) are non-clinical practitioners who work one-to-one with individuals
referred by GP practice staff, to address non-medical factors which contribute to poor health and
wellbeing.
Evidence
• Majority of studies find positive changes in
outcomes following Social Prescribing however
evaluation can be challenging.
• An independent review estimated that in the UK,
up to a fifth of patients presenting at GP practices
have a problem which requires social prescribing.
https://bit.ly/3GPF375
Research
There are recommendations that future
research needs to acknowledge and consider
complexities of health when designing social
prescribing and related evaluations.
https://bit.ly/3OFnCIh
Social return on Investment
Studies have estimated this to be from:
https://bit.ly/3ilX4je
Challenges
• Use of a wide range of outcome measures to
evaluate CLW makes it difficult to compare and
synthesise evidence.
• Delivering CLW services across remote and
rural areas where there may be limited social
prescribing opportunities.
• Traditional research methods are not the best
measure for evaluating social prescribing
approaches.

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Area Who Why Where
North Highland Change Mental Health (formerly Support
in Mind Scotland)
Awarded contract through
commissioning process
29 most deprived practices in North
Argyll and Bute We Are With You Awarded contract through
commissioning process
12 practices, identified via patient list size
& Scottish Index of Multiple Deprivation
CLWs are social prescribers and aim to impact on the socio-economic issues affecting individuals. They work with the individuals to identify barriers to
improving health and wellbeing and take a person-centred approach to mitigating these. They support the individual over an identified period of time.
Patients are seen on an average of 4-6 sessions but this is flexible depending on need.  Argyll and Bute CLWs offer group work sessions as additional
support.
Further role of a CLW
• Work with local community groups to support funding applications.
• Promote and assist the shape and delivery of local services.
• Recognise gaps in services and highlight need for change.
• Network and connect with local and national organisations to bring about
change in our local communities.
Referral pathways
The following diagram provides an oversight on the referral process

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A short animation about Community Link Workers
Please scan this QR code using a smart device to watch a video about:
Community Link Workers

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Referrals from individual GP practices to CLWs
Top reasons for referral (North Highland)
1. Mental health and wellbeing
2. Loneliness and isolation
3. Social isolation
4. Bereavement
5. Housing and essential needs
6. Stress management and financial advice
Number of referrals for Apr to Sep 22 - Argyll
and Bute
Area Number of referrals
Bute 67
Campbeltown 44
Dunoon 52
Helensburgh 42
Lochgilphead 20
Isle of Islay 15
Number of referrals for May to Oct 22 - North
Highland
Area Number of referrals
Inverness 141
Caithness 58
Ross-shire 56
Lochaber 30
East Sutherland 23
Badenoch and Nairn 17
Skye and Lochalsh 7
Black Isle Corridor 4
West Sutherland 1

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Evaluation
North Highland
University of the Highlands and Islands: mixed method evaluation to monitor
and measure the impact of the introduction of community link workers in
three main areas:
• Impact on people, their carers and their families
• Impact on the third sector as part of the social prescribing system
• Impact on the wider health and care system
Argyll & Bute
Impact of the service evaluated using Warwick Edinburgh Wellbeing Scale). 
• 93.8 % of clients who have completed a well-being scale at entry and exit
from the service showed an improvement in well-being.
• 100% of people felt listened to, treated with respect and compassion
• 100% of people would recommend the Links Worker to other people 
• 100% of people felt connected with the right sources of support

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Feedback
Argyll and Bute
“Thank you for all your help as it has definitely helped going to the walking group and
getting out and about. At least I am getting up earlier and trying to get earlier to bed
as I was beginning to think before I had the meetings with you that I was never going
to get back to getting out of bed at a reasonable time. I know where I can get help
again so hope you are kept in your post and enjoy living in Argyll.”
 
“I honestly can't thank the CLW enough for all the help he gave me and the changes
we have made. Thank you again.”
 
“My Links Worker was very easy to talk to and made me feel relaxed when I was
getting support. She made some phone calls to various organisations about help
and information I needed - always with my consent. She pointed me in the right
direction about activities I would enjoy. I am glad I got the opportunity to talk with
her because I felt that pills on their own were not the answer to my problems. Also I
was able to talk to the Links worker for longer than an appointment with the doctor
although I have had good support from my doctor.”
 
“My Links Worker was amazing I feel really different about myself now and am
feeling more confident in myself and about the future”
North Highland
“I've not met you before, but I'm one of the GPs at an Inverness Practice. I've been
reviewing a 37 year old lady who I referred to you. I just wanted to pass on that she has
really benefited from her session with you and feels you have been incredibly helpful.” 
(GP to a CLW)
“I had some feedback today from a patient who was referred to the CLW. The patient
says they really appreciate the time the CLW has spent with them, they have found
all the advice she has provided really useful and said that they feel better knowing
someone is helping them.  They appreciated having someone to talk to in their own
environment as they said they felt comfortable and how at ease they were made
to feel. Thank you, it was great to see a positive change in the patient's attitude and
overall outlook.” (GP to a CLW)
“Just wanted to share some positive feedback with you.  I had a lady who was very
low when she started and was feeling depressed, demotivated and had put on a lot
of weight. She wanted to focus on her weight gain first, so I put her in touch with a
support organisation.  I had my 4th session with her today following her meeting with
them and she sounded like a different person, so positive.  She said they have helped
her understand so much about herself and she is feeling really motivated now,  she is
doing daily walks and has got into gardening and is loving it.  She said ‘I can’t thank you
enough, thank you for looking after me so well’  which was lovely to hear!” (CLW about
a patient)

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Conclusion
• The key value of this work is to provide person-centred support that recognises that social issues such as debt, relationships, employment and loneliness affect
people’s health and wellbeing, and to connect people to sources of support or resources within their community.
• This will help people access the right support and services at the right time, and when they most need it. 
• This in turn will allow for GP appointments to be more medically focused and also have a positive impact on the wider determinants of health and wellbeing.
• The data gathered from the CLW work will help shape, inform and direct approaches to social prescribing.

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Case study: Planet Youth, the Icelandic Prevention Model, in Highland
The Planet Youth, Icelandic Prevention Model aims to increase protective factors, and decrease risk
factors, to delay and reduce substance use among young people in Highland.  Over five years (2020-
2025), the Ten Steps41 of the approach will be applied in Highland. 
Planet Youth is a primary prevention, whole systems, and whole family approach that works in
collaboration with stakeholders by collating and analysing survey data on risk and protective factors
that influence alcohol, tobacco and other drug use.  This anonymous local data from S4 pupils informs
development and implementation of local action plans that respond to findings in key areas of young
peoples’ lives.  Since being applied in Iceland, this approach reduced substance use rates among
young people from among the highest in Europe to the lowest.  Watch this video42 we created for more
information.
There have been more than 100 peer reviewed articles published on the Icelandic model.  The evidence
base for Scotland is also growing with a recent qualitative study43 which concludes transferability to a
Scottish context is feasible and highlights primary prevention of adolescent substance use is a key public
health priority.
Work based on the Planet Youth model has been undertaken in both the Highland Council and Argyll and
Bute areas. In Highland through Scottish Government and the Highland Alcohol and Drugs Partnership
(HADP), supported by third-sector organisation Winning Scotland, and actioned by a local coalition group,
work is underway to increase positive activities for young people and families, increase social cohesion
among families, and support families and schools with consistent messaging regarding alcohol, tobacco
and other drugs.  
The local coalition group consists of schools’ representatives, chairs of the relevant Community
Partnership sub groups, representatives from Highland Council, NHS Highland, HADP, Highlife Highland,
Winning Scotland Foundation, Police Scotland, Third Sector, and, importantly, local champions.  Planet
Youth provides training, guidance and templates to support local delivery and application of this process. 
The project in Argyll and Bute is at an earlier stage of development.  Focus is upon two secondary schools
where work is underway to deliver upon the partnership action plan.  Following engagement with staff
and parents, support and commitment have been secured for the project and the next step is to galvanize
community support for development and implementation.
Key areas of young people’s lives

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Given that poverty is linked with problematic substance use, it is essential to focus resources at a faster
pace for people who are experiencing the most disadvantage. The pilot therefore compliments other
initiatives targeted at young people at higher risk of substance use in relation to protective factors
including access to leisure activities and anti-poverty measures.   
Monitoring and evaluation of the impact of the agreed actions will be highlighted by continued survey
results.  In addition, quality improvement techniques will be applied to actions to measure effectiveness
more periodically.   While each of the actions have a number of survey questions we can reference,
ultimately, we aim to see reductions in the prevalence of substance use among young people.  The initial
survey, completed autumn 2021, highlighted the following substance use among young people.
Whilst we aim to see a reduction in substance use among young people, there are a range of other benefits
that are associated with this approach, and linkage across all six public health priorities; where safer
communities, early years support, good mental health, equality of opportunity and physical activity, all
contribute to reducing the harm from substance use.
The various impacts of alcohol, tobacco and other drug use in Scotland are well documented.  Changing
our relationship with these substances requires changes in practice and culture, and so matching ambition
and investment to the scale of the problem is essential.  As with all prevention work, this needs to be
committed to long term.
50% have
had alcohol
only
18% have
never smoked,
had alcohol or
used any drug
<1% have
used any
drug only
<1% have
smoked
only <1%
5%
15%
12%
Substance usage of young people

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Case study: Infant Feeding
Vision Aim
To reduce the breastfeeding attrition of any breastfeeding at 6 – 8 weeks by 10% by 2025.
Outcomes
To support an increase in breastfeeding at birth, exclusive breastfeeding at 10 – 14 days and 6 – 8 weeks to support improvement in short, medium and longer
term health outcomes for babies and mothers.
Evidence to support
In 2016, the Lancet published an item44 titled: Why invest, and what it will take to improve breastfeeding practices?. This series highlighted that breastfeeding is
one of THE most preventative health measures for children and mothers regardless of where they live, but it has often been overlooked as a critical need for
the health of the population.  Evidence provides a strong economical case for investing in promotion and support of breastfeeding where it is estimated that
boosting breastfeeding to 45% for infants less than 6 months of age in the UK would cut treatment costs of common childhood illnesses such as pneumonia,
diarrhoea and asthma. The cost savings for these illnesses alone has been estimated to be £5 million.
In 2012, Unicef, a leading children’s charity commissioned a report45 titled: Preventing disease and saving resources. Findings demonstrated that for just five
illnesses (breast cancer in the mother and gastroenteritis, respiratory infections, middle ear infections and necrotising enterocolitis in the baby) moderate
increases in exclusive breastfeeding would translate into cost savings for the NHS in the UK of up to £50 million per year and tens of thousands of fewer
hospital admissions and GP consultations for both mum and baby.

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Infant Feeding Service
Pathways to service
There is a range of support for women who chose to breastfeed, including:
Specialist breastfeeding service Referral pathways are in place for any NHS Highland
or council staff to refer women into a specialist service
for women experiencing problems with breastfeeding
Volunteer breastfeeding peer support All breastfeeding women are asked to consent to
refer to peer support.
Infant feeding support workers Referral pathway is mainly from local midwifery
and Health Visiting staff direct to the infant feeding
support worker. The aim of the service is that all
breastfeeding women will be seen by a support
worker in the postnatal period.  Support is provided for
as long as it is needed.
Antenatal Facebook Breastfeeding Course Advertised on parent portal on Badgernet and
promoted to women through clinical staff and social
media advertising this online course supports women
with breastfeeding.
Postnatal breastfeeding support on Facebook All breastfeeding women receive details of this group
on discharge from hospital/home birth.
Self referral Details of support for breastfeeding are available
on the NHSH website and on all leaflets given to
breastfeeding women to support self referral
Monitoring and Evaluation
Quality Improvement is embedded in the Infant Feeding Service and data is crucial to ensuring systems
are working and women and families are happy with the support they are being given.
National data from Public Health Scotland is used to support ongoing improvement. More information can
be found in their report on Infant feeding statistics - Financial year 2021 to 202246.

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Chart 1:  Exclusive breastfeeding at 6 – 8 weeks NHS Highland Chart 2:  Exclusive breastfeeding at 6 – 8 weeks Argyll and Bute HSCP
Chart 3:  Exclusive breastfeeding at 6 – 8 weeks Highland HSCP

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Supplementation of Formula within Raigmore Hospital
This project commenced in 2019, where supplementation rates were 45% - currently supplementation is about 11% per month.  Data is manually collected
from the breastfeeding coordinators daily.
Chart 4:  Formula Supplementation within Raigmore Maternity

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Peer Referrals
Annually, we monitor percentages of women who consent to a peer on discharge from hospital.  In 2021, 64% of women who were breast or mixed feeding
consented to a volunteer support. 
Chart 5:  Percentage of women monthly who consent to peer support in Highland HSCP

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Infant feeding support workers
Infant feeding support workers offer antenatal and postnatal support in the more deprived areas of NHS Highland, identified as Scottish Index of Multiple
Deprivation quintile 1 (SIMD 1) and quintile 2 (SIMD 2). There has been an increase in exclusive breastfeeding at 10 to 14 days and exclusive breastfeeding at 6
to 8 weeks following this work.
Exclusive breastfeeding at 10 – 14 days
2017/18 2018/19 2019/20 2020/21
SIMD 1 29.2 26.9 28.4 30.4
SIMD 2 35.7 36.3 38.8 41.0
Exclusive breastfeeding at 6 – 8 weeks
2017/18 2018/19 2019/20 2020/21
SIMD 1 20.8 21.5 20.5 24.7
SIMD 2 28.1 31.9 31.9 32.1
Antenatal Colostrum Harvesting Toolkit for Scotland
NHS Highland initiated the pilot of antenatal colostrum harvesting in Scotland and developed a toolkit, known as the Antenatal Colostrum Harvesting
Bundle47 to support other boards implement a similar project in their area.  To date this has been adopted by seven other health boards.
Service User Feedback
The Care Opinion website has been developed to allow the public to share their experiences of UK health and care services, good or bad. This information
is then passed to the right people with the aim of helping to make a difference. The NHS Highland Breastfeeding Support Service have their own page on the
website48, which is regularly reviewed by team members.

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Evaluation of Breastfeeding co-ordinators on postnatal wards
Two sets of infographics detailing the results of both staff and service user feedback

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Case study: Money Counts Training
Money Counts training aims to promote using the Worrying About Money? leaflet to initiate person-centred
conversations around financial worries and support individuals to access relevant services.
Context
• The Independent Food Aid Network (IFAN) works with partner organisations in local authority areas to
develop localised Worrying About Money leaflets. In Highland, it was agreed through the Highland Poverty
Action Network (HPAN) that training to support the use of the leaflet would have the potential to impact on
poverty. 
• A partnership between Argyll and Bute Council and the Health Improvement Team was developed to
deliver the training.
Description
There are two levels of training available  which aims to:
• Increase understanding of poverty and its impact
• Increase confidence to ask about money worries
• Increase knowledge of support services for
money matters
It is aimed at anyone in a position to have a conversation about financial issues and encourages person-
centred conversations, using the Worrying About Money? leaflet.
The Worrying About Money? leaflet is a step-by-step process to identify the issues and guide to the most
appropriate support services.

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Health Inequalities 
The fundamental cause of health inequalities
is an imbalance in power, income and wealth
and of the three, income is the most important
determinant.
Impact of welfare advice 
Research from the Glasgow Centre for
Population Health50, where welfare officers
allocated to GP practices, showed from a
return-on-investment perspective, the financial
gain for individuals accessing welfare support
was over £19 for every £1 invested and over
£25 when debt negotiation and management
was included over a period of 12 months.
This demonstrates the benefit of individuals
accessing welfare support regardless of the
means through which they do this.
Evidence  
Looking at data on The Health Foundation
website51, there is a strong correlation between
health and income. 32% of people in the lowest
income category (poorest) report less than
good health and at the top decile of income
distribution (richest) the figure is 11%.
There is evidence to suggest that income
improvements are associated with health
improvements across the income distribution. 
Evidence
Research by ScotCen Social Research49 found
that the ‘Worrying About Money?’ leaflet helped
raise awareness amongst staff, volunteers
and people experiencing financial challenges,
about which organisations can provide financial
support and how they can be accessed.
The research suggested that where possible,
training should be provided for those wishing to
use the leaflet to generate conversations about
money to ensure that this is done sensitively.
Who is likely to be living in poverty?

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Level 1 Feedback - Argyll and Bute
• 7 courses delivered
• 26 attendees from a variety of health and 3rd sector organisations throughout Argyll and Bute
Chart 1: Confidence before and after session in talking to someone
about money issues (numbers)
Chart 2: Knowledge of services which help people maximise their income
before and after session (numbers)

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Level 1 feedback – North Highland from Jan 2022
Course name Number of courses (from Jan 2022) Number of attendees
Money Counts Level 1 10 71
The delivery of the training in North Highland is a partnership between Public Health, Fareshare/Cfine and Social Security Scotland
Chart 3: Average pre and post confidence & knowledge

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Level 2 feedback – North Highland from Jan 2022
Course name Number of courses (from Jan 2022) Number of attendees
Money Counts Level 2 9 60
Participant feedback:
“It was about the right length of time with the right amount
of information. Both instructors knew their subject and were
keen to get the audience involved. I enjoyed the course so
thank you very much for your time today.”
“Overall course was interesting and very well delivered.”
“This is a really valuable course to take and opens great
discussions amongst a variety of colleagues. Thank you for
a thorough and informative presentation.”
“Very friendly and went at the right pace for me. I thought it
was very informative.”
“Very useful training. Thank you! I can definitely apply the
learning to my current role.”

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Further developments & conclusion
• Work is underway (North Highland) to develop an app for smart devices based upon the Worrying About Money? leaflet. This effort will involve support from
partner organisations who deliver the training.
• Ongoing evaluation to understand how learning has been used in practice.
• The key value of the work is to maximise income and reduce reliance on non-cash first approaches.
• With the current increase in cost of living, it is vital that everyone is aware, and has access to all their entitlements.

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Case study: Living Well 
Living Well is a strategy to support enablement, prevention and self-management in Argyll and Bute
(October 2019 – October 2024)
Vision/aim/outcomes
The Argyll and Bute Living Well strategy was launched in September 2019 and makes a commitment to
support people living with long-term conditions and those at risk of developing them. 
Our intention is to highlight the importance of self-management, and to ensure that we have the structures
in place to support people to Live Well effectively with the right information, and support when they need it.
Self-management and prevention go hand in hand, as self-management is vital in preventing health
problems arising or getting worse.  Self-management puts people in control of their health and empowers
them to have improved health and wellbeing outcomes.  Benefits of improved self-management include:
increased self-esteem, increased control, feeling connected, less isolated, reduced anxiety, improvement
in mood, feeling empowered to challenge and question health professionals, recognised as experts in their
condition, and able to provide peer support.
Self-management and prevention also free up resources and reduce demand, meaning that more people
can receive the right care in the right place at the right time. People who are managing their health better
are less likely to use these services.
Context
Argyll and Bute has a population of 86,810 with a quarter of the population over 65 and a further 27% within
the 45-64 age group
Data shows that not only are people living longer, they are doing so with long-term conditions. We know
that approximately 47% of people have a diagnosed condition and the majority of these have more than
one diagnosis.
“Self-management is not a
replacement for services.
Rather, it’s about developing
the tools to support people
alongside services. By
managing conditions
effectively, people can take
control and live fuller, more
independent lives.” 
Alliance ‘Gaun Yersel’ (2008)

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Types of Long-Term Conditions in Argyll & Bute
The Living Well strategy recognises that people can become experts in how their condition affects them, and that the most effective services that support
people are often community based, third sector and peer led.  When asked how they ‘lived well’, people in Argyll and Bute responded:
Community-led self
management/ pain
courses
Access to the right
information at the right time Planning for setbacks Self management/pain
toolkits
Mindfulness and/or
relaxation techniques
Condition-specific
education programmes
Understanding
symptoms and how to
manage them
Person centred
conversations with HSCP
professionals
Understanding and
managing medication
Being in control of their
condition, environment,
finances
Feeling connected to their
community Peer support
Anticipatory care planning
Sharing stories and
experiences
Setting person centred
goals and aspirations
Community support
groups
Community based
physical activity
Source: Public Health Scotland, ISD Scotland Quality and Outcomes data for
2018-19 financial year (published February 2020)

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Who/Why/What/Where/How
The Living Well Strategy development process took place over 12 months and included extensive consultation and
engagement. 
Speaking to those living with long-term conditions meant that the strategy themes could be developed in
partnership.  Further information about the actions which accompany each theme can be found on the Living Well
website47.
Monitoring /evaluation 
The Living Well Strategy takes a partnership approach and reports to a multi-agency Living Well Steering Group and
the Argyll and Bute HSCP Prevention Programme Board.  A mid-strategy report can be accessed on the Living Well
website52.
Describe the value to the person/population/organisation 
Living Well grant funding has been available to 3rd sector organisations for 4 years of the strategy.  This essential
work contributes to capacity building for prevention and health improvement across Argyll and Bute communities. 
Between £46,000 and £76,000 has been awarded to 3rd sector organisations, with outcomes ranging from
increased physical activity to peer support and reduced isolation.  
The Living Well strategy has promoted working in an anticipatory way across many Argyll and Bute services, from
our community services to within the HSCP.  Strong strategy leadership from the Integration Joint Board and Public
Health team has enabled front-line and support professionals to buy in to a prevention approach.  This ethos will
continue and ultimately benefit the organisation and our population through reducing demand and improving health
and wellbeing.
People -  People living in
Argyll and Bute have the
tools and support they need
to support them to Live  Well
Community - There are a
wide range of local services
to support people to Live Well
Workforce - Staff are able
and motivated to support the
people they see to Live well
Leadership  - Effective
Leadership is in place to
support the delivery of the
Living Well strategy

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Case study: Vitamin D3 Distribution
Vision Aim
For all breastfeeding/mixed feeding mothers to receive free vitamin D3 tablets for the duration of their
breastfeeding experience and for all infants under 3 years who are breastfeeding or who are taking less
than 500mls of infant formula per day to receive free vitamin D3 drops.
Sub Aim
By February 2022, 95% of breastfed mothers and babies discharged from Raigmore Maternity unit will
receive vitamin D supplements* 
(Baseline data from July 2021 0%)
*Breastfeeding/mixed feeding mothers will receive vitamin D tablets and breastfed babies will receive vitamin D drops
Evidence to support
The Scientific Advisory Committee on Nutrition produced a report on vitamin D and health in 201653,
providing evidence to support vitamin D3 distribution to breastfeeding women and infants under 3 years
who were breastfed or receiving less than 500mls of formula/24 hours to reduce the risk of rickets and
osteomalacia. 
The Scottish Government as part of the Programme for Government in January 2021 issued funding and
guidance to all NHS Boards on the universal distribution of vitamin D3 to all breastfeeding women and
infants under 3 years54.  This was an extension to the universal provision of Healthy Start vitamins in 2017 to
all pregnant women in Scotland.
The prevention and treatment of rickets and osteomalacia is vitamin D3 supplementation which is
relatively inexpensive at just over £1 per 3 month supply per individual. The preventive cost compared to
the surgical cost to treat skeletal abnormalities such as curvature of the spine or bow legs is minimal in
comparison and vital to prevent metabolic bone disease.
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North Highland vitamin D3 distribution model 
Starting the vitamin D3 distribution model within our largest maternity unit meant that we could test an early preventative model from birth to a large cohort
of breastfeeding mothers and babies.  Using quality improvement methodology was key to assessing our method and process changes and ensuring a large
reach of our project.
Having a clear aim and shared ambition was fundamental to this project:

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Pathways to service
Although maternity distribution was key, there was a clear need to ensure continued distribution via health visiting services/family nurse partnership and a
standard operating procedure was developed which demonstrated clearly when vitamins should be distributed to mothers and by whom.
Vitamin D3 tablets – should be distributed to any mother breast or mixed feeding.  Vitamin D3 drops – should be distributed to any infant under 3 years who is
being breastfed or receiving less than 500mls of infant formula in 24 hours:
• 1 bottle at birth – Midwifery
• 1 bottle at 4 months – HV/FN
• 2 bottles at 8 months – HV/FN
• 3 bottles at 13 – 15 months – HV/FN
• 2 bottles at 27 – 30 months - HV
Monitoring and Evaluation

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Case study: Health Protection
Vaccination
After the supply of clean drinking water, immunisation is the most effective public health intervention for preventing
illness and deaths from infectious diseases. According to the World Health Organisation (WHO), immunisation
prevents between four and five million deaths55 each year from diseases such as pertussis, influenza and measles.
In addition to the health benefits, immunisation is recognised as one of the most cost-effective public health
interventions available.
One example of the impact of vaccination is that of the introduction of the rotavirus vaccine. Rotavirus is a very
common cause of gastroenteritis in children and prior to the introduction of a new rotavirus vaccine in 2013, rotavirus
infections led to around 130,000 young children across England and Wales visiting the GP and 12,700 hospital
admissions each year in babies and young children56. Following the introduction of the rotavirus vaccine across NHS
Highland, the admission to hospital for rotavirus gastroenteritis decreased markedly with reductions of over 200
bed days seen in each of the two year periods post vaccine introduction. This finding is consistent with a study on the
impact of rotavirus vaccine conducted in Germany which found that a low-moderate vaccine uptake was associated
with a 36% reduction in rotavirus-related hospitalization for children less than 24 months in the eastern Federal
States57.
Similarly, this year has seen an unprecedented global outbreak of monkeypox virus predominantly affecting the
gay, bisexual and men who have sex with men (GBMSM) community which began in May. Despite rapid early
transmission across the world and concerns that the infection could become endemic, there has been a dramatic
decline in incidence. There have been no new cases of monkeypox infection across Scotland for almost two months
as of November 2022. It is not possible to ascertain the impact of specific interventions given the range of measures
deployed as part of the outbreak response although awareness raising resulting in behaviour change in combination
with the rapid rollout of the vaccination programme to those at highest risk are likely to have played a part.   
Although vaccination is a well established intervention, ensuring vaccine uptake remains high remains a key priority.
Despite vaccination being such an integral intervention, there are a number of challenges facing healthcare services
with respect to maintaining high uptake rates. These include the re-emergence of eliminated diseases such as
measles, the emergence of new outbreaks, service reorganisation and the increasing risks posed by the global
anti-vaccination movement. In 2019, the WHO cited vaccine hesitancy as one of its top ten global threats58. Although
the uptake of vaccines is generally high, uptake is lower in more deprived communities and amongst certain ethnic
minority groups with reducing inequalities a key aim for all involved in immunisation programmes. 
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New entrant Latent TB Infection (LTBI) screening
Tuberculosis (TB) remains a leading cause of death and illness worldwide with an estimated 1.6 million deaths in 202159. TB disproportionately affects the
most deprived and vulnerable members of society and thus serves to exacerbate existing health inequalities. 
Over recent years there has been a considerable reduction in TB incidence in Scotland, a trend typical across many developed countries. However, the
predominant challenge facing such low TB incidence countries is that of latent tuberculosis infection (LTBI). Across the UK60 and the United States, the
majority of active cases are the result of ‘reactivation’ of LTBI with Carlson et al.61 highlighting how 80% of the active TB cases in the US are the result of
LTBI ‘reactivation’. This challenge is compounded by the declining political commitment and investment that is frequently associated with a declining TB
incidence62. This is recognised within the World Health Organisation’s framework for low incidence countries63 which places an emphasis on screening for
LTBI in TB contacts and selected high-risk groups. 
Scotland’s TB Framework64 describes the Scottish Health Protection Network’s strategy in relation to TB control. One of the principal objectives is to reduce
the harm caused by preventable TB infections through achieving fewer cases of active TB via person to person transmission or reactivation of LTBI. One of
the recommendations is to screen new entrants from high TB incidence countries. This could identify more than 80% of TB cases in Scotland among people
born outside the UK65 and has been assessed as cost effective66.
Work is being undertaken to explore options to achieve the outcomes of Scotland’s TB Framework. Identifying and treating cases of LTBI is not only
beneficial to patients but also wider communities and NHS services given the reduction in transmission and reduced need healthcare services which
demonstrates the use of investment to save.

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What is Co-production?
Co-production is an approach that can be used to build stronger, safer and more vibrant communities in which local people can live better lives. Co-
production involves coming together around a common vision or goal. This can include people who use services and people who deliver services working
collaboratively to enable everyone to live well. The following phrases illustrate the spirit of co-production:
• doing with, rather than doing to
• equal partnerships
• citizen power
• community led and bottom up
• assets based, i.e. focus on what’s strong rather than what’s wrong
• blurring boundaries between delivering and receiving services
Co-production can take place at different levels and includes:
• Co-design – working together to develop plans for new services
• Co-deliver – working together to implement services
• Co-assess – working together to evaluate the effectiveness of services
• Co-commission – working together to develop commissioning plans and
procure services
There is no universal definition of co-production, however, the New Economics Foundation (NEF) defines co-production as:
'The relationship where professionals and citizens share power to design, plan, assess and deliver support together. It recognises that everyone has a vital contribution to make
in order to improve quality of life for people and communities'.
Case study: Co-production, building capacity and community led activity
Working collaboratively with communities for better health and wellbeing outcomes

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There are many successful projects across Highland that have come about using principles of co-
production.
Jean’s Bothy in Helensburgh
Just some of the feedback received from members about Jean’s Bothy mental health & wellbeing hub,
based in Helensburgh:
• “Jean’s Bothy has helped me gain confidence.”
• “Jean’s Bothy has enhanced my life like nothing
else has.”
• “Jean’s Bothy acts like a family I can turn to
whenever I need to.”
Opened in September 2018, the hub has grown to over 290 members who play an integral part in the
operation and day-to-day management with overall support coming from the Development Manager. A full
monthly programme of activities includes local delivery partners offering their services on a paid for basis
to deliver highly skilled sessions such as ArtTherapy, Creative Writing, Woodwork and Fitness. However,
just as important are the sessions delivered by members and volunteers.  These vary depending on the
current membership, currently on the programme is Knitting & Crochet, Resin & Stonecast, Guitar Playing,
Sewing and Walking Groups.  The cottage space allows members to take ownership of the space, taking
responsibility for preparing lunches, serving teas/coffees, maintaining the garden space, growing fruit &
veg and cleaning duties.
Member reps have been identified to raise any issues/suggestions at a monthly steering group meeting
which includes local partners alongside ENABLE Scotland colleagues and HSCP staff. The diverse
backgrounds members come from and different lived experiences encourages acceptance, tolerance and
non-judgment as key components to its success.
Jean’s Bothy’s strength is in the membership, who are encouraged to use their skills and interests to help
others. A Photography & Wellbeing Group has created an exhibition last year, and this year have created
a Bothy Calendar.  A Script Writing Group went on to produce a stageplay that went on tour.  The Book
Group are currently working on a book festival for next year in partnership with other organisations and the
Art Group are currently exhibiting their work in the local library.  These are just a few examples of how ideas
have grown and formed strengthening relationships between members and a feeling of achievement that
boosts wellbeing and a sense of purpose.
Reducing stigma associated with accessing mental health support is something that Jean’s Bothy will
continue to address.  Members who initially were reluctant to tell others they were members have become
some of the most vocal advocates of Jean’s Bothy and what it offers.  Our membership reflects local
society, and in turn shows that mental health support is for everyone.

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Lorn and Oban Healthy Options (LOHO)
LOHO was formed in 2011, with its ethos firmly rooted in the saying: “If the problem is in the community,
the solution is in the community”. They bring together community activists, health specialists, and
entrepreneurs and have strong partnerships with health professionals, clients and other third sector
organisations. The Board of Trustees are all local people and there are two advisory groups which each
have a volunteer and a service user representatives as well as a community member and a partner
organisation member.
LOHO works with a very wide target audience, for example, people living with one or more chronic
conditions or who are at risk of developing such conditions; people who, due to illness or injury, need pre
or post surgery or treatment support; people experiencing mental health issues; those affected by the
COVID-19 pandemic; and people who are socially isolated. Programmes on offer provide clients with
advice, education, activities and support to develop self-management strategies, not only improving
quality of life of the person experiencing them but also reducing the rate of progression or likelihood of
additional conditions developing, thereby reducing the need for NHS services and adding to already
burgeoning waiting lists.
“Local NHS services are limited
and this partnership will facilitate
a local community based
rehabilitation pathway for patients
with a neurological condition from
diagnosis onwards which allows
comprehensive access to supported
self-management guidance in their
own community with a right time, right
place, right people approach.”
Derek Laidler, Professional Lead
Therapist (Argyll and Bute)
Please scan this QR code using a smart device to watch a video about:
Lorn Healthy Options: Client Voices: Mairi Rochead
Please scan this QR code using a smart device to watch a video about:
New Healthy Options Service: ‘THRIVE’ - Graham’s Story!

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The Role of Public Health and the Way Forward in Building Community Capacity for Prevention
Our remote and rural communities in Highland have high levels of social capital and often mobilise to find solutions to local issues. There is a rich, vibrant and
responsive third sector and many exemplars of community led activity exist including setting up new services and taking local assets into community control.
There are also very high levels of volunteering and a shared sense of community identity in Highland. Community empowerment was never more apparent
than during the lockdown response during the COVID-19 pandemic when communities developed innovative local responses to deliver shopping and meet
the needs of vulnerable people unable to leave home.
Notwithstanding this visible community empowerment, there are well known challenges to co-producing local services, for example, layers of bureaucracy
and governance, fragile and unsustainable funding streams, and finite numbers of people available to volunteer. In addition to existing challenges, new ones
have arisen from the ongoing pandemic recovery and cost of living crisis. These challenges are manifesting as increasing levels of hardship and distress, and
long waiting times for referrals to healthcare.
The legislative landscape in Scotland is supportive of empowering communities. This evolved from the publication of the Christie Commission review of
public services in Scotland in 201167 which concluded “… unless Scotland embraces a radical new collaborative culture throughout our public services, both
budgets and provision will buckle under the strain …” and “that effective services must be designed with and for people and communities – not delivered ‘top
down’ for administrative convenience”. This is set within the context that 40% of public sector spending in Scotland is on preventable problems that could be
eliminated by addressing the root causes.
The Community Empowerment (Scotland) Act 201568 provides a legal framework to promote and encourage community empowerment and participation. It
creates rights for community bodies and places duties on public authorities. It includes the following requirements:
Empower community bodies through the ownership of land and buildings and strengthening their voices in the decisions that matter to them; and
Support an increase in the pace and scale of public service reform by cementing the focus on achieving outcomes and improving the process of community
planning.
The Public Sector (Joint Working) (Scotland) Act 201469 has brought together the delivery of health and social care with the intention of improving the health
of the people who use these services. It sets out requirements to:
• Take account of the participation by service-users in the community in which service-users live; and
• Ensure services are planned and led locally in a way which is engaged with the community (including in particular service-users, those who look after service-
users and those who are involved in the provision of health or social care).
Despite this legislation there is an imbalance of power and control of funding and assets which works against effective co-production. Greater community
empowerment could be achieved by moving the locus of control of these assets and funding from statutory services to communities. This is worthy of
debate in relation to what kind of society and country we live in and public health professionals have the community engagement skills to broker these
conversations.

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Endnotes
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3 Harper, S. Making the UK more Resilient to Age-Structural Change and Longevity: translating academic evidence into policy. Journal of Population Ageing, 2016, 9(4), 285-
287
4 Marmot M, Allen J. COVID-19: exposing and amplifying inequalities. J Epidemiol Community Health 2020;74:681-682. http://dx.doi.org/10.1136/jech-2020-214720
5 Wyper G, Fletcher E, Grant I, et al. Inequalities in population health loss by multiple deprivation: COVID-19 and pre-pandemic all-cause disability-adjusted life years (DALYs) in
Scotland. Int J Equity Health 20, 214 (2021). https://doi.org/10.1186/s12939-021-01547-7
6 Department of Health. Annual Report of the Chief Medical Officer 2012, Our Children Deserve Better: Prevention Pays. 2013. https://assets.publishing.service.gov.uk/
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7 McCartney G, Walsh D, Fenton L, Devine R. Resetting the course for population health: evidence and recommendations to address stalled mortality improvements in
Scotland and the rest of the UK. Glasgow; Glasgow Centre for Population Health/University of Glasgow: 2022
8 Scottish Public Health Observatory. Online Profiles Tool. https://www.scotpho.org.uk/comparative-health/profiles/online-profiles-tool
9 National Records of Scotland. Healthy Life Expectancy in Scotland, 2019-2021. https://www.nrscotland.gov.uk/statistics-and-data/statistics/statistics-by-theme/life-expectancy/
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10 National Records of Scotland. Life Expectancy in Scotland, 2019-2021. https://www.nrscotland.gov.uk/statistics-and-data/statistics/statistics-by-theme/life-expectancy/life-
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19 Department of Health. UK Chief Medical Officers’ Low Risk Drinking Guidelines [online]. 2016. Available from: https://www.gov.uk/government/publications/alcohol-
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67 Christie, C. Commission on the Future Delivery of Public Services. Scottish Government, 2011. https://www.gov.scot/publications/commission-future-delivery-public-services/
68 Scottish Government. Community Empowerment (Scotland) Act 2015. https://www.legislation.gov.uk/asp/2015/6
69 Scottish Government. Public Sector (Joint Working) (Scotland) Act 2014. https://www.legislation.gov.uk/asp/2014/9

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Publication produced and published by NHS Highland Public Health, 2 February 2023 10:20 am