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Page 1

The Annual Report of the Director of
Public Health
Medication and Public Health – Do the Right Thing
2023

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Director of Public Health Annual Report 2023 2
Acknowledgements and list of contributors
Thanks are due to the following colleagues for their contributions to
this year’s report:
Alison McGrory
Barry Collard
Carolyn Hunter-Rowe
Cathy Steer
Eilidh Moir
Elisabeth Smart
Ewen Mackay
Jenny Wares
Karen MacKay
Karen Stockdale
Katy Allanson
Lydia Niemi
Nicola Schinaia
Noelle O’Neill
Padraig Lyons
Pip Farman
Rory Munro
Samantha Campbell
Sandra MacAllister
Sara Huc
Sharon Pfleger
Susan Birse
Tracy Beauchamp
Thanks also go to Medical Illustration, NHS Highland for their help with the
design and production of the report.

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3Director of Public Health Annual Report 2023
Contents
Introduction ..........................................................................................................................................................................................................
Summary and Key Findings ......................................................................................................................................................................
Recommendations .........................................................................................................................................................................................
Progress on recommendations from the 2022 report ...........................................................................................................
Chapter 1: Demography and health inequalities ................................................................................................................
Chapter 2: The Environment: How medication can make our environment sicker ......................................
Chapter 3: Hepatitis C: How medication is transforming treatment and prevention ................................
Chapter 4: Social prescribing: How an alternative to medication can work ....................................................
Chapter 5: Prescriptions for Pain: How medication can have long-lasting
effects on public health ...............................................................................................................................................
Chapter 6: Case study – How medication and other measures can work
together to improve health .......................................................................................................................................
References ............................................................................................................................................................................................................
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6
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48
55
3 Director of Public Health Annual Report 2023

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Director of Public Health Annual Report 2023 4
Introduction
“Medication and Public Health” is the
subject that I chose for the Public Health
Report this year. We cannot solve public
health challenges simply by prescribing
medication for them. However, there are
areas of public health where medication
is a crucial if we want to deliver the most
effective overall approach. Medication has
transformed how we deal with infections,
and it is hard to imagine the time before
antibiotics. Yet we are now faced with the
spectre of antibiotic resistance and the
environmental impact of medication.
Our overall health is affected both in good
ways and in bad ways by medication. I did
originally think of tying this into an overall
theme for the report of the good, the bad
and the ugly. The idea was to pick up on
the title of the 1966 spaghetti Western and
look at different aspects of medication
and public health, some good, some bad
and some ugly. However, I was reluctantly
persuaded that this was style over
substance. I have though chosen the title of
another film, one I saw when I was spending
a couple of months as a student in Chicago
– Do the Right Thing. The film focuses on
varying perceptions from different groups
of people; audiences sometimes had
different responses depending on their
background and experiences.  When we
look at medication and its different effects
on public health we come from different
backgrounds and experiences.
We will have varying perceptions about
the power of medication to change lives or
the influence of powerful pharmaceutical
companies. We will also all want to do the
right thing and I hope that this report will
help to give further information and insight
to help us judge what are the right things to
do for the people of Highland and Argyll and
Bute.
Dr Tim Allison MD MRCP FFPH
Director of Public Health and Health Policy, NHS Highland
Stiùriche na Slàinte Phoblach, Bòrd Slàinte na Gàidhealtachd

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5 Director of Public Health Annual Report 2023
Structure of this Report
The report presents information about the health of the population of NHS Highland then
gives examples of how medication affects public health. There are many ways in which
medication affects public health. Some of these effects, such as antibiotic resistance, are of
great significant and have received considerable attention.
The areas selected for this report are not intended to provide a comprehensive picture of
the relationship between medication and public health but rather serve as examples of
wider themes.
The Environment: How medication can make our environment sicker
Hepatitis C: How medication is transforming treatment and prevention
Social Prescribing: How an alternative to medication can work
Prescriptions for Pain: How medication can have long-lasting effects on
public health
Case Study: How medication and other measures can work together to
improve health

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Director of Public Health Annual Report 2023 6
Summary and Key Findings
Demography and health
inequalities
Information on NHS Highland’s population
is essential for planning health and care
services across the life course.
An ageing population is increasing the
demand on health and care services as
more people are living with one or more
long-term health conditions and with
increasingly complex needs.
Population data from Scotland’s Census
2022 will provide a detailed picture of
the characteristics of our people and
communities, including information on:
ethnic group, armed forces veterans, sexual
orientation and trans status or history;
health, disability and unpaid care.
Improving the health of our population
requires a fundamental shift towards
prevention and mitigating the underlying
issues that can impact on health, such as
poverty and deprivation.
The Environment: How
medication can make our
environment sicker
There is growing evidence of the negative
effects of medicines on our environment.
When medicines are excreted from our body
or flushed down toilets or sinks, they can end
up in our water environment and soils.
Hepatitis C: How medication
is transforming treatment
and prevention
Hepatitis C (HCV) is a blood borne virus
(BBV) which can lead to cirrhosis of the liver
and hepatocellular carcinoma.
The management of HCV has been
revolutionised in recent years by the
introduction of new therapies. This
development has played a significant role
in the increase in treatment initiatives and
the potential across Scotland to achieve
HCV elimination.
The availability of effective treatment that
can be taken over a short period of time
with few side effects should encourage
more people to come forward for testing
for Hepatitis C and provide a major step
towards elimination of the virus.
They can have negative effects on
aquatic organisms and end up in the
crops we eat. NHS Highland is at the
forefront of research and action to reduce
the impact of the medicines we use on
the environment and is a co-founder of
the One Health Breakthrough Partnership
(https://ohbp.org/).
There is something that everyone
can do to help reduce pollution of our
environment with medicines.

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7 Director of Public Health Annual Report 2023
Social Prescribing: How an
alternative to medication
can work
It is estimated that 20% of people visit their
GP with non-medical needs and up to one
fifth of GPs’ time is spent on issues related
to social needs.
Social prescribing provides an evidence-
based potential to complement
management of a wide range of health
conditions through providing a holistic
person-centred model of care to improve
health and wellbeing and reduce reliance
on medication and health services. 
The social determinants of health play an
important role in the development of risk
factors for a range of diseases and the
health outcomes that people experience
throughout life. Supporting people with
wider social and environmental issues
is important for improving health and
wellbeing and reducing demand on health
and care services.
There is promising evidence that social
prescribing provides a positive return on
investment from between £2.30 and £7.08
for every £1 invested.
Analgesics and Opioids:
How medication can have
long lasting effects on public
health
There is little doubt that analgesics and
opioid use can bring great benefits
to individual but there are serious
disadvantages as well. 
There are negative impacts of opioid
prescribing, particularly the management
of chronic pain. Alternatives are available
such as social prescribing programmes,
psychologically based interventions and
physical therapies. 
Leadership and support for the continued
implementation of the Medicines Assisted
Treatment Standards, and in particular the
use of Opioid Substitution Therapy, is vital in
assisting individuals with problematic drug
use to turn their lives around.

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Director of Public Health Annual Report 2023 8
Recommendations
NHS Highland and its partners should ensure that planning addresses the change in
demography and ageing population.
NHS Highland and its partners should prioritise tackling health inequalities and the
causes of those inequalities.
NHS Highland and those prescribing medicines should prioritise actions which will
reduce the impact of medicines on the environment.
Citizens should take up actions which will reduce the impact of medicines on the
environment.
NHS Highland work to eliminate Hepatitis C should promote the effectiveness of new
medication and so encourage more people to be tested and successfully treated.
NHS Highland should increase the number of health and social care staff who are
aware of social prescribing by developing and promoting a social prescribing network
and a Directory of Services and by creating targeted messaging through staff and
service newsletters, bulletins and social media.
NHS Highland and partners should improve the knowledge and skills of health and
social care staff in relation to social prescribing by providing learning and development
opportunities.
NHS Highland and partners should improve the infrastructure and availability of social
prescribing by embedding link workers in a range of health and social care services and
increasing use of the community benefits gateway through public sector procurement
and commissioning processes.
Alcohol and Drug Partnership members should support further work relating to
opioid and analgesic prescription, including needs assessment and development of
alternative programmes for chronic pain.
Alcohol and Drug Partnership members should continue to support the delivery of
the Medicines Assisted Treatment standards and the increased choices offered to
individuals through the Opioid Substitution Therapy programme.

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9 Director of Public Health Annual Report 2023
Progress on recommendations from the 2022 report
Last year’s report focused on the importance of prevention and the need to
give more attention to activities that promote good health in addition to those
that tackle poor health. Since the publication of the report there have been the
following developments:
• The overall approach to prevention has been reviewed within NHS Highland and new
arrangements are being put in place designed to increase preventative activity and
links in patient pathways.
• The Highland Community Planning Partnership Board has highlighted prevention
and health inequalities work and how to build on existing work.
• The new Living Well programme has been launched in Argyll and Bute, supporting
people to improve their physical mental emotional and social wellbeing.
• NHS Highland has developed its plan as an anchor institution, helping to address the
wider determinants of health.
• Infant feeding activity in Highland and Argyll and Bute has developed well and
received positive external assessment.
• Work to address the harmful effects of tobacco and alcohol has progressed steadily,
but plans are in place for significant development.
• Immunisation rates have been largely in line with past trends, but the steady slow
decline in uptake needs to be tackled and uptake increased.

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Chapter 1:
Demography and health
inequalities
Director of Public Health Annual Report 2023 10

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11 Director of Public Health Annual Report 2023
Demographic trends
Demographic changes in the population
of NHS Highland are having a significant
and increasing impact on the provision
of health and care services in the region.
At the recent Scotland’s Census 2022, the
population of NHS Highland was estimated
to be 321,500 people. This was an increase
of 1,200 people (0.4%) since the previous
census in 2011. Population growth was seen
in the Highland council area (up 1.4%)
but Argyll and Bute council area saw a
decrease (down 2.4%).
The population is continuing to age, with
many more people in the older age groups
than previously recorded. Figure 1.1 shows
the changing number of people living in
NHS Highland by age group between 2011
and 2022. There are now over 79,000 people
aged 65 and over (24.6%) compared with
46,400 people under 15 (14.4%). Increasingly
the population structure includes a smaller
and older workforce and fewer children and
young people. The proportion of people
in older age groups varies across council
areas. Argyll and Bute council area had a
higher proportion of people aged 65 and
over (27.2%) compared with the Highland
council area (23.7%).
Figure 1.1 - Number of people resident in NHS Highland by age group, 2011 and 2022
Source: National Records of Scotland, Scotland’s Census 1,2
Chapter 1: Demography and health inequalities
This is also seen in the changing shape of the population pyramid shown in Figure 1.2. The
bars show the population of NHS Highland by five-year age groups and sex from the 2022
census and the lines show population data from the 2011 census.
0 20,000 40,000 60,000 80,000 100,000 120,000
0 to 14
15 to 24
25 to 44
45 to 64
65 to 74
75 and over
Number of people
Age
group
2011 2022

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Director of Public Health Annual Report 2023 12
Figure 1.2 - The structure of NHS Highland’s population by age group and sex in
2011 and 2022
Information showing the rise in the population of older people in NHS Highland is not
new and has been set out in previous years3. However, the extent of the increase is still
considerable.
Information on NHS Highland’s population is essential for planning health and care services
across the life course. Population data from Scotland’s Census 2022 will provide a detailed
picture of the characteristics of our people and communities, including information on:
ethnic group, armed forces veterans, sexual orientation and trans status or history; health,
disability and unpaid care.
Source: National Records of Scotland, Scotland’s Census 1,2
15,000 10,000 5,000 0 5,000 10,000 15,000
0 to 4
5 to 9
10 to 14
15 to 19
20 to 24
25 to 29
30 to 34
35 to 39
40 to 44
45 to 49
50 to 54
55 to 59
60 to 64
65 to 69
70 to 74
75 to 79
80 to 84
85 to 89
90 and over
Number of people
Female, 2022 Male, 2022 Female, 2011 Male, 2011

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13 Director of Public Health Annual Report 2023
Life expectancy
People are living longer lives than in previous generations. Life expectancy in NHS Highland
has increased over time for both males and females, with only minor variation from year
to year. However, following the pattern in Scotland, average life expectancy has stopped
improving. Recent trends show life expectancy in NHS Highland has decreased for both
males and females as shown in Figure 1.3.
Figure 1.3 - Life expectancy at birth, NHS Highland and Scotland, from 1981-1983
to 2020-2023
Source: National Records of Scotland, Life expectancy in Scotland4, Scottish Public Health
Observatory, Online Profiles Tool5
Notes: y-axis scale does not start at zero
Gaps in life expectancy between the most and least deprived areas of NHS Highland
highlight significant health inequalities. People in our poorest neighbourhoods are dying
younger than their peers. In 2016-2020, the gap in life expectancy between the most
deprived and least deprived areas of NHS Highland was 8.3 years for males and 4.8 years
for females. Gaps in life expectancy have increased over time for both sexes and highlight
widening inequalities in society (Figure 1.4).
60
65
70
75
80
85
1981-1983
1984-1986
1987-1989
1990-1992
1993-1995
1996-1998
1999-2001
2002-2004
2005-2007
2008-2010
2011-2013
2014-2016
2017-2019
2020-2022
Number of years
Years
Females NHS Highland Females Scotland Males NHS Highland Males Scotland

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Director of Public Health Annual Report 2023 14
Figure 1.4 - Life expectancy at birth by deprivation quintile in NHS Highland
between 2001-2005 and 2016-2020
Source: National Records of Scotland, Life expectancy in Scotland4, Scottish Public Health Obser-
vatory, Online Profiles Tool5  
Health status
Despite overall improvements in life expectancy, healthy life expectancy has been
decreasing in Scotland in the last decade6. Figure 1.5 shows the difference in the average
number of years lived in good health compared to the average number of years lived in
poor for the NHS Highland and Scotland population. It is now estimated that in NHS Highland
the average proportion of life spent in poor health is 18.6% (14.4 years) for males and 19.9%
(16.3 years) for females. Inequalities in healthy life expectancy between more wealthy and
poorer areas are also particularly stark.
65
70
75
80
85
90
Number
of years
Least deprived 20% NHS Highland average Most deprived 20%
Male life expectancy at birth Female life expectancy at birth

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15 Director of Public Health Annual Report 2023
Figure 1.5 - Estimated number of years spent in good health and poor health in
NHS Highland and Scotland in 2019-2021
Source: National Records of Scotland, Healthy Life Expectancy (HLE) in Scotland 2019-20216
The leading causes of poor health in NHS Highland are summarised in Figure 1.6. Disability
adjusted life years (DALYs) are a measure of the number of years of healthy life lost to
physical and mental ill-health, disability and early death7. These estimates show the
proportionate impact of different causes of ill health and mortality on population health.
This can help inform priorities for disease prevention and planning for health and care
services.
Cardiovascular diseases (such as ischaemic heart disease and cerebrovascular disease)
make the biggest contribution to health loss, followed by Alzheimer’s disease and other
dementias. Cancer is also an important cause of ill health and mortality. These conditions
are linked to risk factors including smoking, poor diet, and physical inactivity. In addition,
mental health conditions such as anxiety and depression and injuries associated with self-
harm and interpersonal violence substantially contribute to poor health in the NHS Highland
population.
63.2
60.4
65.6
61.1
14.4
16.1
16.3
19.7
0 20 40 60 80 100
NHS Highland
Scotland
NHS Highland
Scotland
Number of years
Years in good health Years in poor health

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Director of Public Health Annual Report 2023 16
Figure 1.6 - Leading 15 causes of population health loss in NHS Highland in 2019
Source: Scottish Burden of Disease Study, Public Health Scotland8
Notes: Number of Disability adjusted life years (DALYs), all ages, both sexes
Health inequalities
Health inequalities are the “systematic, avoidable and unfair differences in health
outcomes that can be observed between populations, between social groups within the
same population or as a gradient across a population ranked by social position”9. In NHS
Highland, as in other areas, the levels of health experienced by different groups of people
are not equal.
The level of health inequalities across NHS Highland can be calculated and shown by
summarising health outcomes in five groups based on levels of area deprivation. Figure 1.7
highlights the difference between the 20% most deprived and 20% least deprived areas of
NHS Highland for four health outcomes: early deaths from coronary heart disease, deaths
in people aged 15 to 44 years, deaths from suicide and drug related deaths. The gap in
death rates between the most deprived and least deprived neighbourhoods has widened,
highlighting the extent of growing health inequalities in NHS Highland.
0 2,000 4,000 6,000 8,000 10,000
Ischaemic heart disease
Alzheimer's disease and other dementias
Cerebrovascular disease
Lung cancer
Other cancers
Low back and neck pain
Chronic obstructive pulmonary disease
Depression
Self-harm and interpersonal violence
Headache disorders
Other cardiovascular and circulatory diseases
Diabetes mellitus
Anxiety disorders
Colorectal cancer
Drug use disorders
Number of DALYs, 2019

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17 Director of Public Health Annual Report 2023
Figure 1.7 - Trends in health inequalities for selected health outcomes in NHS
Highland
Source: Scottish Public Health Observatory, Public Health Scotland
Notes: Based on Scottish Index of Multiple Deprivation (SIMD) 2020 local quintiles
EASR: European age-sex standardised rate, directly standardised to the 2013 European Standard Population
Health inequalities are largely a consequence of differences in people’s living conditions
and experiences through life. Inequalities in power, money and resources at a local and
national level can make people’s daily lives more challenging and more vulnerable to poor
health10.
Evidence shows factors driving these health outcomes include long-term health
implications of economic recession, austerity policies, a stagnation of living standards
and people experiencing multiple disadvantage11,12. The rising cost-of-living will
disproportionately affect low-income populations, disabled people, older people, minority
ethnic people and rural populations with long term effects on children11.

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Director of Public Health Annual Report 2023 18
Summary
The health concerns facing our region are common in Scotland and in other countries. An
ageing population is increasing demand on health and care services as more people are
living with one or more long-term health conditions and with increasingly complex needs.
Research has shown that by 2043, the level of illness in Scotland is expected to increase by
over 20%, with cancers, cardiovascular disease and neurological conditions contributing
the most to poor health13.
The causes of ill-health are complex and longstanding economic and social inequalities
are impacting on the health of individuals and communities in NHS Highland. As previously
reported, improving the health of our population requires a fundamental shift towards
prevention and mitigating the underlying issues that can impact on health, such as poverty
and deprivation14.

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Chapter 2:
The Environment: How
medication can make
our environment sicker
19 Director of Public Health Annual Report 2023

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Director of Public Health Annual Report 2023 20
Chapter 2: The Environment: How medication can
make our environment sicker
Medicines are used extensively in everyday life, whether prescribed or bought over-the-
counter. This is mainly due to an ageing population, new technological advances and a “pill
for every ill” culture where people tend to turn to a medicine first to make them better.
However, medicines can have negative effects on the environment. They account for 25% of
the NHS total carbon footprint and contribute to pollution of the environment and are now
classed as emerging environmental contaminants15 .  This section of the report focuses on
pharmaceuticals in the environment (PiE) and groundbreaking work taking place in NHS
Highland.
How do medicines enter the environment?
There are three ways in which human medicines can enter the environment.
1. Pharmaceutical manufacturing processes including industrial wastewater
discharge and solid waste disposal.
2. Incorrect disposal by users - many people flush medicines down the toilet or
pour them down the sink thinking this is the safest thing to do but this means
that unmetabolised, active medicines are directly entering the wastewater
system16. Putting them in household waste means they enter landfill and can
leach into the soil eventually ending up in groundwater, surface water bodies
and in crops.
3. Excretion by users - between 30 to 100% of an oral dose of medicine will
be excreted as the parent pharmaceutical or a metabolite in urine or
faeces into toilets and enter wastewater treatment plants or septic tanks.
Pharmaceuticals are present in hospital and domestic wastewater. Excretion
by patients via discharge of treated or untreated wastewater from domestic
households is the main route for human pharmaceuticals entering the aquatic
environment.

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21 Director of Public Health Annual Report 2023
Figure 2.1 - Major pathways of release of human and veterinary medicines into
the environment
Source: OECD (2019) 17
Why is PiE an issue?
Wastewater treatment plants (WWTPs) were never designed to remove small, complex
chemical molecules18. They were designed to remove biological solids, pathogens, organic
and inorganic material rather than removal of modern chemicals at low concentrations19.
Therefore, depending on several variables such as the pharmaceutical or the amount of
rain, pharmaceuticals will be present in the effluent (the treated wastewater coming out of
the WWTP) in unchanged form or as transformation products and be pumped into rivers
and oceans. WWTPs are thought to be the main source of human pharmaceuticals entering
the environment, although landfill sites, septic tanks and manufacturing sites also contrib-
ute20.

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Director of Public Health Annual Report 2023 22
Figure 2.2 - How do pharmaceuticals get into the environment
Source: Niemi (2020)15
1. Active pharmaceutical ingredients (APIs) are designed to interact with a living
system and have a biological effect at extremely low doses. They can do this
across a range of organisms20 such as fish, frogs, duckweed, for example, and then
unintentional harmful effects may occur.
2. Pharmaceuticals are designed to be stable (persistent) to reach and interact
with their target molecules21. Persistent substances which can withstand natural
degradation increase the potential for long-term effects in the environment22.
Even if a pharmaceutical is degradable, a high volume of use means that it is
“pseudo persistent” as it is continuously entering the environment. Examples of
such pharmaceuticals include paracetamol and ibuprofen because the rate at
which they are used and enter the environment is greater than the environmental
degradation rate23.
3. Pharmaceuticals can be bioaccumulative which means that they are incorporated
into living tissue without being properly excreted or degraded, remaining within the
organism. This has implications for the human food chain.
4. Pharmaceuticals can be toxic to humans or ecosystems and their transformation
products can be more toxic than the parent compound24.
Why should we care about pharmaceuticals in the
environment?
Pharmaceuticals have a direct pathway into the environment via wastewater processes.
More than 630 pharmaceuticals have been found in rivers, lochs, seas and estuaries across
the world with antibiotics, anti-inflammatories and painkillers topping the list25.

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23 Director of Public Health Annual Report 2023
Figure 2.3 - The number of pharmaceuticals detected in surface water,
groundwater or drinking water globally
Source: aus der Beek et al. (2016)25
The most recent and largest study of pharmaceutical pollution of the world’s rivers across
all continents found that over 25% of rivers tested pose a threat to environmental and/or
human health. The river Clyde in Glasgow rated 26th highest out of 137 river catchments for
concentration of pharmaceuticals.
There is growing evidence of the negative effects on ecological and human health.
Behavioural changes in aquatic species have been reported such as: altered salmon
migration in the presence of anti-anxiety medicines26; impaired development of frogs
exposed to anti-depressants27; population collapse in fish exposed to estrogen hormones28;
near extinction of vulture populations in India resulting in 47,000 human deaths from rabies,
since vulture loss led to an in increase in feral dogs and their bites29.
Future projections on pharmaceuticals in the environment
Pharmaceutical consumption has grown rapidly over the last decade due to aging
populations, epidemiological changes, technological advances and changes in clinical
practice30. This trend is expected to continue.
In addition, climate change is likely to affect the amounts and types of medicines used and
released to water bodies. Non-communicable diseases such as cardiovascular disease and
mental illness, respiratory, water-borne and vector-borne disease are expected to become
more common31,32. This will lead to an increase in associated medicine usage and increased
pollution of the environment.
Many other aspects of climate change will also affect the fate and transport of medicines in
the environment, for example heavy rainfall will trigger storm overflows bypassing WWTPs,
while lower rainfall and increased water scarcity will reduce the dilution of pharmaceuticals.

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Director of Public Health Annual Report 2023 24
It is therefore essential that public health interventions such as health improvement and
social prescribing are employed to ensure as healthy and resilient a population as possible
as climate change begins to increase its impact on human health. Healthy humans depend
on a healthy planet.
What is NHS Highland doing to reduce the impact of PiE?
NHS Highland is a founding member of the One Health Breakthrough Partnership
(https://ohbp.org), a collaboration between the Scottish Environment Protection
Agency (SEPA), Scottish Water, Scotland’s Centre of Expertise for Waters (CREW) and the
Environmental Research Institute (part of UHI). Formed in 2017, the OHBP has brought
together key regional and national stakeholders across the environment, healthcare, and
water sectors with a commitment to generate positive One Health outcomes and create a
‘non-toxic’ environment. The OHBP mission is closely aligned with the Scottish Government’s
Hydro Nation agenda, recognising that Scotland has internationally significant and high-
quality water resources, which are of vital importance to its economy and the health of its
population.
OHBP recognises One Health to be an integrated, unifying approach that aims to sustainably
balance and optimize the health of people, animals and ecosystems. It works across
organisational and disciplinary boundaries, collectively and collaboratively, to ensure
optimal outcomes for the health of humans, domestic and wild animals, plants, and the
wider environment (including ecosystems).
To date, the focus of work has been on sustainable medicines and addressing
anti-microbial resistance. Impacts and achievements so far include:
• achieving a world first in Water Stewardship at Caithness General Hospital (https://a4ws.org/
download/aws-case-study-caithness-general-hospital/)
• developing an action plan to substitute environmentally harmful medicines with less toxic ones
• engaging >6000 clinicians across the world on the environmental impact of pharmaceuticals 
• developing a database of pharmaceuticals in the water environment (2021) and visualisation
tool to compare environmental data with prescribing data in Scotland – the first of its kind in
the world (https://ohbp.org/2022/06/13/pharmaceuticals-in-the-water-environment-new-
data-tool-launched-by-sepa/)
• publications in international, peer-reviewed scientific journals e.g. First, do no harm: time for a
systems approach to address the problem of health-care-derived pharmaceutical pollution
- The Lancet Planetary Health (https://www.thelancet.com/journals/lanplh/article/PIIS2542-
5196(22)00309-6/fulltext)

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25 Director of Public Health Annual Report 2023
Summary and potential for action
The presence of pharmaceuticals in the environment has been gaining recognition over the
past decade. Whilst evidence on human and environmental health is still being developed,
drinking water regulators and providers, governments, healthcare professionals and the
public are raising concerns. The German Environment Agency (UBA) estimate that 10% of
pharmaceutical products indicate potential environmental risk with hormones, antibiotics,
painkillers, antidepressants and anti-cancer medicines being of greatest concern33.
Scotland has a vested interest in the Hydro Nation and One Health agendas, which are
multi-sector strategies to effectively manage the water environment and improve public
health (respectively). These concepts recognise that human health and environmental
health are closely interconnected, and that water quality is a central and significant factor
to the wellbeing of both.
Many parts of the private and public sectors across Scotland and the UK may be affected
by pharmaceutical pollution and have an interest in addressing this issue. This includes
pharmaceutical manufacturers and the healthcare sector, the food and drink sector
(including agriculture and fisheries), and public organisations including water regulators,
environmental protection bodies, healthcare, researchers/academics, and policymakers.
The OHBP is providing leadership in this area driving research, innovation and policy change.
Whilst more evidence is developed there are many things that healthcare professionals and
the public can do to reduce the impact of pharmaceuticals on the environment.
• launching a website in Aug 2021, viewed in >30 countries (https://ohbp.org), Twitter/ X @
OneHealthBP and a Twitter conference #OHBP2023
• developing and evaluating a free to use public education video on antibiotics and the
environment: https://www.youtube.com/watch?v=VBJztG31jRs
• promoting public awareness e.g.  BBC Radio Brainwaves programme, BBC Alba television
programme
• contributing to an international online course ‘Water, Soil, and Health” with experts from
Grenada, Jamaica, Kenya, and Scotland on sustainable environmental change
• promotion at national and international conferences (e.g., COP26, Planetary Health Alliance
and NHS Scotland sustainability conference)
• helped developed a Policy Brief for the House of Lords (https://ohbp.org/2023/07/28/new-
policy-recommendations-launched-for-eco-directed-and-sustainable-prescribing-of-
pharmaceuticals-at-uk-parliament/)
• won several awards including VIBES (https://vibes.org.uk/)

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Director of Public Health Annual Report 2023 26
How the public can help
• Stay healthy with exercise and a balanced diet.
• Accept invitations for screening and vaccinations to prevent ill health.
• Use good respiratory hygiene to prevent spread of viruses such as coughs, colds and
flu.
• Ask your prescriber about the risks and benefits of medicines and whether there is
any alternative.
• Only order what you need for repeat medicines and do not stockpile.
• Ask your prescriber or community pharmacist how to get the best out of your
medicine.
• If you use an inhaler ask your pharmacist to check your technique.
• Return any unused, unwanted or out of date medicines to your community pharmacy
or GP practice for safe disposal.
How healthcare professionals can help
• Ask the patient what matters most to them. It may not be getting a medicine.
• Explain the risks and benefits of a medicine, whether there is an alternative and why it
might be best to do nothing.
• Consider social prescribing rather than a pharmacological intervention.
• Always prescribe the lowest dose and smallest quantity when starting a new
medicine to avoid waste should side effects occur.
• Plan in a medicines review to check whether the expected clinical outcomes are
being achieved.
• Advise patients to return unwanted medicines to their community pharmacy or GP
practice for safe disposal.
• Learn more about PiE.

Page 27

Chapter 3:
Hepatitis C: How medication
is transforming treatment
and prevention
27 Director of Public Health Annual Report 2023

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Director of Public Health Annual Report 2023 28
Chapter 3: Hepatitis C: How medication is
transforming treatment and prevention
Background
NHS Board data on the prevalent number of people diagnosed with hepatitis C virus (HCV)
in Scotland and last known to have chronic infection, up to August 2023
NHS Board of Residence Estimated number diagnosed
and living with chronic HCV
Distribution by
NHS Board
NHS Ayrshire & Arran 376 9.3%
NHS Borders 69 1.7%
NHS Dumfries & Galloway 73 1.8%
NHS Fife 279 6.9%
NHS Forth Valley 257 6.4%
NHS Grampian 460 11.4%
NHS Greater Glasgow & Clyde 1055 26.1%
NHS Highland 102 2.5%
NHS Lanarkshire 495 12.3%
NHS Lothian 641 15.9%
Island health boards (Orkney,
Shetland and Western Isles)
20 0.5%
NHS Tayside 209 5.2%
Total 4036 100%
Hepatitis C virus (HCV) is a blood borne virus (BBV), spread through contact with blood
or body fluids from an infected individual, which can lead to cirrhosis of the liver and
hepatocellular carcinoma. HCV is a significant issue across the world with around 1.5 million
new infections and 290,000 deaths each year globally according to data for 201934.
The Scottish Government’s Hepatitis C Action Plan and the subsequent Sexual Health and
Blood Borne Virus (SHBBV) Strategic Framework provided a world leading structure for the
prevention, diagnosis, treatment and care of HCV. The management of HCV has progressed
enormously over recent years with current treatment options providing the potential to cure
more than 90% of those infected with HCV. This has led to the global ambition to eliminate
viral hepatitis as a public health threat through effective treatment and prevention of
transmission by 2030. Within Scotland, the Scottish Government has made a commitment to
treat more people with hepatitis C with the aim of eliminating HCV infection and HCV related
severe disease and death as a major public health concern in Scotland by 2024. This is an
ambitious target which seeks to achieve elimination six years ahead of the target set by the
World Health Organization.
The latest surveillance data has identified that there are just over 4,000 individuals who are
estimated to be diagnosed and living with chronic HCV infection in Scotland. A breakdown
by NHS Board of residence is shown in the table below35.

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29 Director of Public Health Annual Report 2023
Development of new Direct Acting Antiviral (DAA)
therapies
One aspect which has revolutionised the management of HCV has been the development
of Direct Acting Antiviral (DAA) therapies.  These pharmaceutical developments have
significantly increased the efficacy of antiviral treatments which eradicate HCV infection as
detailed in the table.
The efficacy of antiviral treatments over time36
Year Treatment Sustained Viral Response %
(Genotype 1)*
1994 Interferon 7-11
1998 Interferon + Ribavirin 28-31
2001 Pegylated Interferon + Ribavirin 42-46 (note 70-80% for G3)
2011 Pegylated Interferon + Ribavirin + First
Generation Direct Acting Antivirals
(DAAs)
67-75
2014/15 Interferon-free Direct Acting Antiviral
Therapy (especially for genotype 1 but
increasingly for other genotypes)
93-100
*Clinical trial data
Whilst the early Direct Acting Antivirals (DAAs) were particularly focussed on one type of
the virus, genotype 1, these treatments are now increasingly covering all types. In addition
to the increased efficacy, the new all-oral DAA regimes provided a safe treatment with far
fewer side-effects and of relatively short duration compared with the interferon-based
therapies. This development has played a significant role in the increase in treatment
initiatives and also the ability across Scotland to achieve HCV elimination.
Despite the ever-expanding treatment options, a significant proportion of HCV cases
remain undiagnosed. The high proportion of undiagnosed cases, combined with the
increasing range of HCV therapeutics underlies the need for effective approaches to
awareness raising, HCV case-finding, re-engagement and scale-up of treatment and care.
A national Short-Life Working Group (SLWG) was convened in 2018 to review approaches
to each of these aspects of HCV prevention and treatment. As a result of this, 18
recommendations were developed in order to support the aim of eliminating HCV-related
disease as a major public health concern.

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Director of Public Health Annual Report 2023 30
The COVID-19 pandemic had a significant impact on the ability of boards to progress action
towards elimination as planned. This arose due to a number of factors including more
limited capacity for professionals to support this agenda due to the need to respond to the
pandemic but also a change in the way that some services were provided. However, there
has been a renewed emphasis on this elimination commitment in addition to refreshed HCV
treatment targets for NHS Boards.
NHS Highland’s Blood Borne Virus Managed Clinical Network (BBV MCN) is committed
towards the ambition of eliminating HCV in Scotland. A local elimination strategy details the
range of activities pertaining to case-finding, testing, awareness raising and access to care
that are being undertaken in support of this aim. 
Effective detection of those who have been infected with HCV combined with the provision
of accessible treatment options enables more of our patients to be treated as early
as possible and prior to progression to advanced liver disease which improves health
outcomes. In addition to the health benefits for the patients, eliminating HCV will also result
in cost-savings to the NHS in the longer term. Effective treatment also has wider public
health benefits due to the reduction in onward transmission of hepatitis C. Scotland’s
commitment to eliminate HCV is an exciting opportunity and one to which NHS Highland’s
BBV MCN is fully committed.
This is an excellent example of where new medication has the potential to improve public
health. The availability of effective treatment that can be taken over a short period of
time with few side effects should encourage more people to come forward for testing for
Hepatitis C and provide a major step towards elimination of the virus.

Page 31

Chapter 4:
Social prescribing: How an
alternative to medication
can work
31 Director of Public Health Annual Report 2023

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Director of Public Health Annual Report 2023 32
Chapter 4: Social prescribing: How an alternative to
medication can work
Introduction
What is social prescribing?
There are many definitions of social prescribing currently used but the core common
principles of Social Prescribing are to support person-centred care and shared decision
making, and to encourage a non-clinical approach to address aspects of health and
wellbeing37.
In 2022, the Scottish Social Prescribing Network was invited by the Global Social Prescribing
Alliance to take part in a research study to find an internationally accepted definition of
social prescribing. This definition was agreed on by 48 experts from 26 different countries,
including Scotland, and has recently been accepted by the BMJ.
Social determinants such as poverty, isolation, employment and housing have a
substantial effect on people’s health38,39. It is estimated that 20% of people visit a GP with
non-medical needs40 and up to one fifth of GPs’ time is spent on issues related to social
needs rather than issues best solved by medical interventions such as medication. In
areas of high deprivation, many GPs report that they spend significant amounts of time
dealing with the consequences of poor housing, debt, relationships, and loneliness41.
Supporting people with wider social and environmental challenges is therefore important
to improve their health and reduce demand on health services. Furthermore, it has been
shown that the effectiveness of some medication can be reduced if people are facing
adversity in their everyday lives, for example depression medication has been shown to be
less effective if a person has employment or housing issues42.
Inappropriate pharmaceutical prescribing, particularly for older people and those
experiencing inequality was highlighted as a contributory factor for increased drug
reactions and hospitalisation in up to 1 in 5 people in the over 65-year age group43. Social
prescribing is increasingly being recognised as one potential solution for a proportion of
people who attend health care services with non-medical needs.

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33 Director of Public Health Annual Report 2023
Social prescribing is “a means for trusted individuals in clinical and
community settings to identify that a person has non-medical, health-related
social needs and to subsequently connect them to non-clinical supports and
services within the community by co-producing a social prescription – a
non-medical prescription, to improve health and wellbeing and to strengthen
community connections.”
Source: Muhl et al. (2023)44
Social prescribing can take place within clinical and community settings but will have
a focus on the social determinants of health. The overall aim of social prescribing is to
improve health and wellbeing and can be more than just signposting. For maximum impact,
it is likely to involve a link worker who will work with people to co-create a social prescription
based on individual need. The link worker will help to remove barriers to individuals
accessing support.
Use of medicines and social prescribing
Realistic Medicine advocates a shared
decision-making approach which supports
people and families using healthcare
services to discuss their treatment through
a personalised approach to care.  This
approach provides opportunities to develop
social prescribing through focusing on non-
clinical, non-pharmacological interventions
which can improve health and wellbeing
through reducing medication use and
environmental harms45.
Social prescribing effective
medication in a number of
areas of mental health45
More research is needed to demonstrate that social prescribing is effective at reducing
medicine prescribing but there is a growing recognition that a social prescription can
be as effective as medication in several areas including managing mental health and
wellbeing45.  The Royal College of Psychiatrists and the Royal College of Occupational
Therapists have published a joint position statement advocating for social prescribing.

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Director of Public Health Annual Report 2023 34
Figure 4.1 – Spectrum of definitions of social prescribing
Source: Adapted with permission from Lejac (2021)37
Example of broad, medium, and specific social prescribing
approaches are described below
Broad social prescribing can be where a conversation identifies the need for non-
medical support and an individual is told about support services or where an individual
recognises, they need help and is able to access it for themselves.
Medium social prescribing can be where a health professional or a support worker
recognises an individual needs support and actively directs them or signposts them
to services or an organisation that could help. For example, a referral to an exercise
programme where there is a single issue and support is targeted primarily to that
issue. This may also involve additional signposting if appropriate but is not part of the
planned intervention.
Specific - involves a referral to a dedicated link worker who will work with individuals to
identify what is important to them, co-produce a social prescription and support them
to access the right non-medical services or community support. The link worker will
also help remove barriers to accessing services or support and is likely to work with an
individual over an extended period of time.
APPROACHES TO SOCIAL PRESCRIBING
Broad
Individuals access non-
clinical support through
whatever means
(including self-referral)
Medium
Individuals are referred
to non-clinical support,
either through a health
care professional (e.g. GP)
or by another source (e.g.
voluntary organisation or
community connector)
Specific
Individuals are referred to
non-clinical support by a
health care professional
(e.g. GP)/other
professional and have
support from a dedicated
link worker

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35 Director of Public Health Annual Report 2023
Evidence suggests that on an individual level social prescribing can have a positive impact
on health and wellbeing and complement medication prescribing to manage a wide range
of health conditions. The following table outlines some of the impacts that social prescribing
can have on individuals and health services:
Evidence
Impact of social prescribing approaches on the individual
Increased confidence and reduced social isolation43,46
Physical activity referrals from a link worker can result in the following: 
• Improvements in physical health such as the lowering of BMI and blood pressure47
• Improvements in mental health such as a reduction in anxiety and depression and
increased sense of wellbeing47.
Reduction in use of health services47.
Improvement in quality of life and mental well-being through addressing practical issues
such as housing, care and finances48,49.
Improved glycaemic control for certain age groups with type 2 diabetes50.
Referral to activities such as the Arts, cultural activities including attending museums and
music related activities has demonstrated:
• Increased social interaction and decreased stress51.
• Improvements in employment and enhancement of skills, and economic development51.
Nature-based interventions can positively impact health and wellbeing through:
• reducing social isolation and fostering a connection to nature52.
• reducing postoperative complications and has been shown to reduce cardiovascular
risk53.
Impact of social prescribing approaches on health and care services
A 14% decrease in admissions to emergency inpatient services54.
Reduction in the number of hospital admissions and outpatient appointments. One study
found a 75% decrease in non-elective inpatient episodes among those who had accessed
support through Social Prescribing55.
Reduced demand for GP appointments by an average of 28% (range 2% to 70%) and A&E
referrals by an average of 24%56.
A 40% reduction in GP appointments for participants at a 3-month follow-up, compared to
those who did not use a Social Prescribing service57.

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Director of Public Health Annual Report 2023 36
Opportunities and Challenges
There are opportunities to develop and embed social prescribing approaches in health and
care services as an alternative to or alongside medicines prescriptions.
Two recent events to explore how social prescribing could be developed in Highland
identified a number of local enablers and barriers to embedding this approach in health
and social care services. These included: 
Key Enablers  Enablers identified from the Highland events 2023
Capacity of primary
healthcare services and
a shift in ethos towards
person-centred care43
Social prescribing to be recognised across Highland as
an integral part of Health and Social Care where clinicians
are encouraged and supported to move away from a
‘medicalised’ model of health.
Link worker practice
and developing trust
through co-produced
services47,58
Local multi-agency working in Highland with a shared
understanding of Social Prescribing best practice to promote
more consistent and coordinated practice across all sectors.
Peer training and
providing support to
use new technologies58
Standardised training to upskill staff and consider the remote
and rural nature of Highland, especially when developing
digital and technological solutions.
Key Barriers Barriers identified from the Highland events 2023
Resources43
For statutory and community organisations there is a lack of
long-term, consistent funding and link worker capacity’ across
Highland.
Awareness43
Lack of awareness of what social prescribing is amongst those
delivering, supporting, and accessing it. Particularly in smaller
communities. Issues such as stigma relating to financial
problems, particularly in smaller communities.
Knowledge43
Shared knowledge of local assets, organisations and
connections across Highland requiring development of a
Directory of Community Services.

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37 Director of Public Health Annual Report 2023
Social Return on Investment
Social return on investment (SROI) is a method of assigning monetary values to social value
as well as traditional assets and offers one way of evaluating social prescribing initiatives.
It is recognised that this is an area that would benefit from more research but a range of
studies that explored SROI for Social Prescribing initiatives found positive financial returns
on investment:
• For every £1 invested the social return on investment ranged from £2.30 to £7.0859
Currently, the University of the Highland’s and Islands is undertaking an evaluation of the
Highland Community Link Worker Programme including exploring SROI in the context of
delivering a Community Link Worker service in remote and rural areas. This will provide
valuable information to inform future development of Link Worker services across Highland
and Argyll and Bute.
A study exploring the economic benefits following a social prescribing intervention for
patients who were frequent attenders and frequent non-attenders at primary care found
a cost saving for frequent attenders of £78.37 and a reduction in health care usage
suggesting that social prescribing interventions be targeted at this group for maximum
cost benefit60.
Examples of social prescribing initiatives in
NHS Highland
Third Sector Interface (TSI) Community Directory
Argyll and Bute Health and Social Care Partnership (HSCP) supported development of the
Third Sector Interface (TSI) Community Directory. The directory is a website which provides
details of many of the third sector organisations that provide community-based support
throughout Argyll and Bute – available at www.abcd.scot. The directory is a single source of
regularly updated service information for referring agencies, or those making a self-referral.
The Public Health Team have collaborated with the TSI to develop the content of the site.
The directory is widely promoted to HSCP staff, particularly allied health professionals, to
support active signposting to community resources that can support individuals with their
health and wellbeing.

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Director of Public Health Annual Report 2023 38
Figure 4.2 – Argyll & Bute Third Sector Interface (TSI) Community Directory
The Active Health project was set up in April 2019, funded by NHS Highland and Paths for All.
Active Health is a free and confidential service for people (aged 16+) living in the Highland
area who would like to become more active to help their physical and/or mental health.
The project engages individuals in one-on-one conversations and additional follow-up
discussions to assist them in developing a healthier and more active lifestyle. The service
offers support to anyone registered with a GP practice in Highland who would benefit
from being more physically active. Individuals can be referred by their GP, other health
professional or self-refer.
From March 2019 to Sept 2023 there were 1042 people referred to the project with 772 people
engaging (74%) with the service.
Active Health Project

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39Director of Public Health Annual Report 2023
Figure 4.3 – Impacts of the Active Health Project on physical activity and well-being
Source: Active Health Link Workers Study, UHI Research Team, UHI
Prescribe Heritage Highland
Building on the Prescribe Culture initiative developed by Edinburgh University Museums,
Prescribe Heritage Highland is a pilot project that aims to support health and wellbeing
through heritage-based activities offered by local museums and heritage facilities.
A partnership between High Life Highland, University of Highland and Islands, Edinburgh
University, NHS Highland and Museums Heritage Highland, Prescribe Heritage
Highland aimed to explore whether, and how, the approach developed in Edinburgh
could be scaled up in rural areas. Five local museums devised a programme of hands-on
activities delivered over six weeks for participants to attend.  Referrals came from a range
of sources including health care professionals and 3rd sector support workers. Currently the
project is seeking funds to expand and develop the initiative.
For more information on the pilot project, click the following link https://vimeo.
com/868658211/02bd10c902?share=copy

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Director of Public Health Annual Report 2023 40
Community Link Workers
NHS Highland has commissioned third sector organisations in Highland and Argyll and Bute
to deliver inequalities focussed Community Link Worker Services in Primary Care as part of
the national programme of work on Primary Care modernisation.
The aim of the service is to support people to live well through strengthening connections
between community resources and primary care and developing pathways to community
and third sector services and activities. Community Link Workers provide a person-centred
service that is responsive to the needs and interests of patients registered with GP Practices
in socio-economically deprived areas of NHS Highland. They work with people who face
multiple and complex challenges: mental health, social isolation, loneliness, poor housing
conditions, unhealthy relationships, poor physical health, financial worries, long term
conditions, bereavement and more.
Community Link Worker’s follow a social prescribing model and are embedded in the work
of GP practices. They aim to address socio-economic and personal circumstances that
affect health and wellbeing to improve the outcomes for patients and reduce pressure on
GPs time.
Scan QR Code for video about Highland Community Link
Workers or click ‘Watch Video’ button https://vimeo.
com/863137735/191292a64c?share=copy%20
Watch Video

Page 41

Chapter 5:
Prescriptions for Pain:
How medication can
have long-lasting
effects on public
health
41 Director of Public Health Annual Report 2023

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Director of Public Health Annual Report 2023 42
Chapter 5: Prescriptions for Pain: How medication can
have long-lasting effects on public health
Be analgesic and opioid aware
This section is about the use of medication for pain - analgesics and opioids. There is little
doubt that analgesics and opioid use can bring great benefits to individual but there are
serious disadvantages as well. Analgesics are widely available, for example paracetamol,
by prescription or over the counter. Opioids and synthetic opioids are regulated and
available by prescription or lower strength through a pharmacy. The latter has an illegal
market. Tackling drug related deaths is a Scottish national mission61, so this chapter will also
describe analgesics and opioids within the context of drug related deaths.
What are analgesics and opioids?62
An analgesic is a medicine that relieves pain. Analgesics are widely available through
pharmacy over the counter and by prescription. There are three main types of analgesic:
non-opioid analgesics, opioid analgesics and compound analgesics that combine the
previous two forms. Most non-opioid analgesics work by reducing inflammation at the site
of pain and opioid analgesics work by stimulating opioid receptors on neurons, which inhibit
the release of chemicals (neurotransmitters) that transmit pain signals.
Opioids have analgesic and sedative effects, and medicines such as morphine, codeine
and fentanyl are commonly used for the management of pain. The term ‘opioids’ includes
compounds that are extracted from the poppy plant as well as semi-synthetic and
synthetic compounds with similar properties. In the UK opioids are controlled and available
on prescription because of the possible side effects including physical and psychological
dependence. Opioids can be obtained illegally and increasingly from internet suppliers.
Prescribing and use of illegal drugs
There is a large body of evidence, including randomised controlled trials and systematic
reviews, that concluded opioids may reduce pain for some patients in the short and
medium term (less than 12 weeks). Opioid use in acute pain and for pain at the end of
life is well established. There is, however, a lack of consistent good quality evidence to
support a strong clinical recommendation for the long-term use of opioids for patients
with chronic pain63. Opioid dependence is one of a number of side effects although
estimates of prevalence vary. Sign guideline 13: Management of Chronic Pain64, cites from
a systematic review opioid dependence ranged from 3% to 26% who were using opioids for
chronic pain. The guideline also includes alternatives such as supported self-management,
psychological based interventions and physical therapies. This is an area where social
prescribing can play a significant role.

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43 Director of Public Health Annual Report 2023
It is difficult to estimate how many people take opioids and analgesics that are not
prescribed by a doctor. Estimates of prevalence can be derived from surveys, police seizure
records or drug testing in prisons. Intelligence gathered from surveys suggests that most
people obtain prescribed drugs from a friend or relative, from drug dealers and buy online.
All of these sources carry risks and include not knowing the strength of the substance or
what the chemicals ingredients are. In 2018-20, 9.7% of respondents to the Scottish Crime
and Justice Survey (aged 16 years and over) had used illicit drugs compared with 7.4% in
2017-1865. The report does not separate out opioids and analgesics. The Scottish Drug Misuse
Database (SDMB) recorded for NHS Highland in 2020/21, 230 individuals and of these 82%
reported illicit drug use66. The Scottish percentage for the same time period was 75%.
Drug Deaths in Highland
Across Scotland, reducing drug related deaths was declared as a national mission in 2018.
There were 55 drug-related deaths registered in NHS Highland in 202267. This was the highest
number ever recorded and an increase of 11 deaths from 2021. Of these deaths, 42 were
recorded in the Highland council area and 13 in the Argyll and Bute council area. The five-
year average number of deaths shows an increasing trend and has more than doubled
over the last ten years.
Source: National Records of Scotland, Drug related deaths in Scotland 2022; Scottish Public Health Observatory
Figure 5.1 - Number of drug related deaths registered in NHS Highland between
2002 and 2022
Information from the drug death review process is available and toxicology reports show
what drugs had been taken at the time of death.
0
10
20
30
40
50
60
2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022
Number of drug misuse
deaths
Year of registration
Annual deaths 5-year average

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Director of Public Health Annual Report 2023 44
Figure 5.2 - Drugs implicated in drug related deaths registered in NHS Highland
and Scotland in 2018 – 2022
Source: National Records of Scotland, Drug related deaths in Scotland 2022
The drugs implicated in drug related deaths in NHS Highland and Scotland between 2018
and 2022 are shown in Figure 5.2. Opioids or opiates were recorded in 69% of deaths in NHS
Highland, followed by benzodiazepines in 40% of deaths and cocaine in 35% of deaths. Most
drug related deaths are of people who took more than one substance.
The benefits of prescribing – Opioid Substitution Therapy
People who experience problematic opioid use may benefit from being prescribed Opioid
Substitution Therapy (OST). The aims of OST are to decrease or stop the use of illicit opioids,
as well as reduce the risk of other serious consequences of drug use. As mentioned earlier,
drug related deaths became a national mission and the Scottish Government’s key policy
was the implementation of the Medicines Assisted Treatment (MAT)68 Standards. These
standards include the increased choice of treatments such as opioid substitution therapy,
earlier access and increased support.
Data on OST prescriptions dispensed in the community are recorded in the Prescribing
Information System (PIS)69. Current OST prescribed in Scotland include:
•	 methadone hydrochloride,
•	 buprenorphine,
•	 buprenorphine,
•	 naloxone and
•	 long-acting buprenorphine (including Buvidal© slow-release formulations)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Any opiate or opioid
Heroin / morphine
Methadone
Benzodiazepines
Cocaine
Ecstasy type
Amphetamines
Alcohol
Percentage of deaths
Drugs implicated
in death
NHS Highland Scotland

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45 Director of Public Health Annual Report 2023
Figure 5.3 - Number of methadone paid items dispensed in NHS Highland between
2020 and 2022
Opioid Substitution Therapy (OST) can be a lifeline for individuals who have problematic
drug use (such as heroin). Methadone has been commonly prescribed and is a synthetic
opioid agonist; it is taken daily and comes as a powder, liquid or tablet. The treatment
focuses on maintenance and harm reduction and enables individuals to manage and
stabilise their lives, for example, successfully engage in work. The impact of OST can extend
to families and children who often experience the negative impacts of someone with
problematic drug use in the family. Figure 5.3 shows the number of paid methadone items
dispensed within NHS Highland between 2020 and 2022 and shows a downward trend.
Source: Prescribing Information System
In contrast the number of prescriptions of Buvidal has increased. Buvidal, an OST, is a
medicine used to treat dependence on opioid drugs such as hereon or morphine. It is
long-acting buprenorphine and isn’t suitable for all individuals with problematic drug use
but for those who meet the prescribing criteria it can be transformational. Buvidal, is a
subcutaneous injection administered weekly or monthly by a health care worker.
The benefits include reduced visits to a pharmacy and anecdotally individuals describe the
process as liberating. Figure 5.4 shows the number of Buvidal injections paid items dispensed
within NHS Highland between 2020 and 2022. The sharp rise in paid items dispensed in 2021
and 2022 is due to the implementation of the Medicines Assisted Treatment68 programme
because it includes a wider choice of medication. Within a prison setting the change from
prescribing methadone to Buvidal cuts down on daily visits to the dispensing pharmacy
and avoids the need for prisoner escorts. This potentially saves prison officer time as well as
being of value to the person in the care of the prison.
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2020
Q1
2020
Q2
2020
Q3
2020
Q4
2021
Q1
2021
Q2
2021
Q3
2021
Q4
2022
Q1
2022
Q2
2022
Q3
2022
Q4
Paid
items
Financial Year and Quarter
Methadone solution 1mg/ml

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Director of Public Health Annual Report 2023 46
A recent budget70 analysis of the introduction of buprenorphine over a year in a defined
population concluded a decrease in costs for care of those with an opioid use disorder.
Cost savings were attributed to the indirect costs of lower crime rate, reduced supervision,
avoidance of other infections and reduced hospital admissions.
Figure 5.4 - Number of buvidal injection paid items dispensed in NHS Highland
between 2020 and 2022
Source: Prescribing Information System
Naloxone is another opioid antagonist. It is a medication used to reverse or reduce the
effects of opioids and used to counter decreased breathing in opioid overdose. Effects begin
within two minutes when given intravenously, five minutes when injected into a muscle,
and ten minutes as a nasal spray. Throughout Highland, naloxone kits along with training,
have been made available to individuals, friends and family where a risk harm has been
identified. Figure 5.5 shows the numbers of kits have increased each year since 201971. In the
calendar year 2022, 518 kits were issued by services based in the community and 11 kits were
issued by HMP Inverness.
0
50
100
150
200
250
300
350
400
450
2020 Q3 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4
Paid items
Financial Year and Quarter
Buvidal Injections

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47Director of Public Health Annual Report 2023
Figure 5.5 - Number of Take Home Naloxone (THN) kits issued by type of kit in
Highland between 2019-2020 and 2022-2023
Source: National Naloxone Programme Scotland, Public Health Scotland
From a population-based approach the interface of substance use (both legal and illegal)
and medication presents a complex picture There is analgesic and opioid medication
that is prescribed for pain, which can result in dependence and where long-term use may
have limited benefit. This medication also has the potential to be used illicitly. Drug related
deaths is a significant challenge across Scotland. However, medication in the form of
opiate substitution therapy may offer great help in reducing the serious consequences of
illicit drug use.
0
100
200
300
400
500
600
2019/20 2020/21 2021/22 2022/23
Number of THN
kits
Financial Year
Intranasal Nyxoid Intramuscular Prenoxad

Page 48

Chapter 6:
Case study –
How medication and
other measures can
work together to
improve health
Director of Public Health Annual Report 2023 48

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49 Director of Public Health Annual Report 2023
Chapter 6: Case study – How medication
and other measures can work together to
improve health
Introduction to case study
Risk factors leading to heart disease (more technically cardiovascular disease) are often
lifestyle based, such as eating unhealthy food and lacking physical activity. There is also
consistent evidence that the social determinants of health including economic, social,
environmental and psychosocial factors play a significant role in the development of
cardiovascular disease risk factors72. It is recognised that people with established heart
disease are very likely to require medication to manage their condition. However, there
are other approaches that might be beneficial to an individual’s health and wellbeing that
can be used alongside medication prescribing and that has potential to reduce the use of
medication and health care services. In this chapter, we explore how a pharmacological
(traditional) approach to managing such conditions can work alongside a social
prescribing approach.
What is cardiovascular disease?
Cardiovascular diseases (CVDs) are a group of conditions affecting the heart or circulatory
system. They include coronary heart disease, cerebrovascular disease (stroke), atrial
fibrillation and peripheral arterial disease. Cardiovascular risk factors include high blood
cholesterol, high blood pressure, diabetes and psychosocial factors such as anxiety,
depression and social isolation. Other known risk factors include smoking, physical
inactivity, alcohol consumption and poor diet73. Research indicates a strong relationship
between social deprivation and cardiovascular disease risks74. The risk of CVD is greater in
men and in people aged over 50 years. Risk increases with age, with those aged 85 years
and over at particularly high risk. Treatment of CVD involves reducing modifiable risk factors
and drug management.
Cardiovascular diseases are among the most common causes of health loss in NHS
Highland, contributing to ill health and early deaths75. The scale of cardiovascular disease in
NHS Highland is summarised below.

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Director of Public Health Annual Report 2023 50
The scale of cardiovascular disease in NHS Highland
• Cardiovascular disease in one of the leading causes of death and disability, accounting for
1,070 deaths (26%) in 202276.
• Overall, it is estimated that around 18% of men and 16% of women are living with a
cardiovascular condition77.
• In the past ten years, more than 12,000 people have been newly diagnosed with coronary
heart disease78 and around 8,500 people have been newly diagnosed with cerebrovascular
disease79.
• There were around 5,700 hospital admissions related to coronary heart disease or
cerebrovascular disease in 2021-2022.
• More than 32,000 people in NHS Highland are recorded on general practice disease registers
with atrial fibrillation, coronary heart disease, heart failure and stroke or transient ischaemic
attack (TIA)80.
• The number of patients prescribed drugs for the cardiovascular system, and cost of
prescribing, has increased over the last ten years. Common medications include statins and
antihypertensive drug treatment.
Description of example case studies
Case study 1 - Bill
Bill is a 59-year-old man with a family history of cardiovascular disease as his father had
died from a heart attack aged 65 and his brother had suffered a heart attack aged 55. Bill
was diagnosed with type 2 diabetes when he was 46 years old, high cholesterol when he
was 49 years old and high blood pressure when he was 52 years old. He has been on oral
glucose lowering medicines since he was diagnosed with diabetes. Bill smokes 30 cigarettes
per day and has smoked since he was 15 years old. Bill is overweight and takes little exercise.
He reports suffering regularly from breathlessness and fatigue.
He lives with his wife who has multiple health conditions and he is her main carer. He is
currently unemployed, finding it difficult to get work that he can do given his various health
conditions and his caring responsibilities. He meets up with friends once a week at the local
social club and drinks alcohol socially but admits that he worries about money and thinks it
will be difficult to keep this going given rising costs of energy and everyday essential items.
Case study 2 - Isobel
Isobel is a 58-year-old woman who was diagnosed with angina when she was aged 56. She
has a history of anxiety and depression that was diagnosed in early adulthood and has been
on medication to deal with this since she was in her early 20’s. Isobel works part time as a
secretary in a local builder’s firm.

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51 Director of Public Health Annual Report 2023
She lives alone and does not venture out much apart from going to work. Isobel admits to
a lonely lifestyle and regularly uses alcohol to cope with her low mood. Isobel is overweight
and takes little exercise outside of her short walk to work. She regularly attends her GP for
support with her anxiety and depression which has worsened in recent months as well as
regularly having her angina medication reviewed. Isobel has been struggling to stay at
work recently, feeling overwhelmed by her circumstances. She is sometimes not sure if the
physical symptoms she experiences relate to her angina or anxiety and she is finding that
she has started taking her angina medication more regularly but is not sure if it is making a
difference.
A medicinal approach to supporting people like Bill or Isobel
Medication prescribed could include the following:
•	 aspirin 75mg daily,
•	 atorvastatin 40mg daily,
•	 ramipril 10mg daily,
•	 bisoprolol 2.5mg daily,
•	 metformin 500mg twice a day,
•	 omeprazole 20mg daily.
This is a large number of drugs, that need to be taken more than once every day. They
are aimed at controlling high blood pressure, elevated blood glucose (leading to type 2
diabetes), raised blood lipids (like cholesterol), as well as a drug to protect the stomach
lining from being harmed by these drugs. Like other licensed medication, these have been
rigorously tested and evaluated for evidence of effectiveness in tackling the symptoms of
heart disease and helping to prevent worsening disease.
If for either person angina is the main clinical feature, the following could be prescribed:
•	 aspirin 75mg daily,
•	 bisoprolol 5mg daily,
•	 clopidogrel 50mg daily,
•	 ramipril 10mg daily,
•	 atorvastatin 40mg daily,
•	 nicorandil 10mg daily,
•	 Glyceryl trinitrate (GTN) spray (Isosorbide mononitrate 20mg twice a day for an acute
attack).
This approach with medication has been shown to improve health and lengthen life, so
it is important that people take the medication when it is prescribed for them. However,
it cannot reverse changes that have already happened to the body.  It also has a major
impact on an individual’s life, for example, repeat monitoring visits to the GP and the need
for regular medicine reviews.

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Director of Public Health Annual Report 2023 52
Use of a social prescribing approach alongside medication
management to support people with cardiovascular disease
Social prescribing is a means of enabling health and care professionals to refer people
to a range of local, non-clinical services. Recognising that people’s health is determined
primarily by a range of social, economic and environmental factors, social prescribing seeks
to address people’s needs in a holistic way. It also aims to support individuals to take greater
control of their own health.
Case study 1 – Bill
During a recent visit to his GP practice, Bill’s
GP noticed that he was more down than
usual and that his physical health although
relatively stable, was not improving despite
being given lifestyle advise about healthy
eating, physical activity and stopping
smoking. Bill’s GP noted that he had gained
additional weight and that his diabetes
medication needed to be increased to
control his blood glucose levels. Bill’s
GP offered to refer him to the practice
Community Link Worker.
The Link Worker arranged to meet Bill,
discussed how he had been feeling and
helped him to identify what was important
to him and what changes he would like to
make to improve his wellbeing. The Link
Worker helped Bill to identify how he could
improve his health and wellbeing, what
barriers there might be and how he could
overcome these. Bill identified that he was
struggling with his caring responsibilities,
feeling increasingly that he was unable
to leave his wife on her own and was
becoming more and more concerned
about money as he was unable to get work
that would allow him to still look after his
wife. Bill stated that he would like to stop
smoking but wasn’t ready to. He felt that
he would benefit from being more active
but was concerned about how that would
affect his caring commitments.
The Link Worker was able to identify a carers
organisation, an online carer peer support
group and a disability activities group in
the area. The Link Worker was able to link Bill
with the carers’ organisation, complete a
carer’s assessment and get a carer support
plan in place. They were able to identify
some befriending volunteers to help free
up some of Bill’s time to leave the house.
The Link Worker also arranged for the local
disabilities’ activity group leader to contact
Bill and talk about activities that were
available at the local community centre.
The Link Worker identified the Money
Advice service that was offered by Bill’s
GP practice, the local authority benefits
advice service and the local Citizens Advice
Bureau as options to support Bill explore
his financial worries. Bill was a regular
attendee at his GP practice and identified
the practice-based service as the best
option for him. The Link Worker made an
appointment for Bill with the service and at
Bill’s request attended the appointment to
support him. The Money Advice adviser was
able to complete a financial assessment
and identify several benefits that Bill was
entitled to that he had not claimed. As a
result, Bill was able to claim benefits to
boost the household income and help
him reduce his anxiety about his financial
situation.

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53 Director of Public Health Annual Report 2023
Case study 2 – Isobel
During a visit to her GP practice for a
routine review of medication, Isobel spoke
to the practice nurse about her low mood
and opened up about her use of alcohol
as a means of coping with feeling anxious.
Recognising that Isobel needed more
than just medication to help her maintain
or improve her health, the practice nurse
referred her to the Community Link Worker.
The Link Worker contacted Isobel and
spent time with her to unpick her
situation and identify the things that were
important to her. The Link Worker was able
to help Isobel systematically look at the
issues that were affecting her health and
wellbeing and make a holistic assessment
of her situation. This meant looking
beyond the initial condition that Isobel
was referred for and helping her to identify
things that she could do for her wellbeing.
The Link Worker encouraged Isobel to think
about what was affecting her wellbeing
starting from where Isobel felt she was
at the time and helped her to identify
options for things that could support her
to improve her health and wellbeing. The
Link Worker was able to identify a range of
community-based options including an
art group in the local community centre,
a local health walks group, a gardening
club, a singing group, a book club and a
beginners yoga class.
Bill had identified improving his levels of
physical activity as important. The Link
Worker was able to identify a range of
community-based options for physical
activity including a local walking group,
a conservation group at the local nature
reserve and a walking football team at
the local football club. The Link Worker
spent time going over the options with
Bill and worked with him to create a
social prescription. Bill identified the
walking football club as a good option.
The Link Worker contacted the coach and
arranged for Bill to attend a session and
accompanied him to his first session to
help him overcome his anxiety about being
in a new social situation.
One year on and Bill’s life looks very
different. Bill regularly attends the walking
football club, and the weekly wheelchair
bowling club with his wife where he has
also taken on a volunteering role to support
the running of the club. He is feeling
more connected to his community and
befriending volunteers allow Bill time to
attend activities and have time to himself
without worrying about leaving his wife
alone. Bill has managed to lose around 10%
of his body weight because of being more
active and having more energy to prepare
meals with fresh ingredients for himself
and his wife. He has been able to reduce
the dose of his diabetes medication and
his blood pressure is more stable allowing
him to reduce the medication required to
control this.
Bill reports that he feels better able to
manage his health conditions and as
a result has reduced the frequency of
visits to his GP practice. He praises social
prescribing as an approach to improving
health and wellbeing by helping people like
him to identify the issues that are affecting
their health and wellbeing and supporting
them to make positive changes.

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Director of Public Health Annual Report 2023 54
Final Remarks
Personalised care using socially prescribed interventions can be used to support the
health of people with cardiovascular disease81. Medication remains an essential part of
heart disease management, but additional approaches can work in combination to give
considerable synergy and benefits.
The Link Worker gave information about the
options to Isobel and spent time with her
to create the social prescription by helping
Isobel to identify the options that best
fitted her circumstances. The Link Worker
supported Isobel to identify what might get
in the way of making any changes to her
circumstances and helped her to identify
how she could move forward.
In Isobel’s case, she was keen to have
opportunities that would get her out of the
house regularly to do something that she
had an interest in. Isobel had enjoyed art
at school but had not put brush to canvas
since leaving school.
Isobel was also keen to increase her levels
of physical activity but was concerned
that her low levels of fitness would get in
the way. The local art group and health
walks group were identified as a good
fit for Isabel. The Link Worker and Isobel
had identified lack of confidence as
something that might get in the way of
Isobel being able to make changes to
her circumstances and the Link Worker
arranged to accompany Isobel to her first
art session and introduced her to the tutor.
The Link Worker also arranged for the local
health walk leader to meet Isobel to go over
the options that would best suit Isabel’s
level of fitness. The Link Worker met with
Isobel several times to review progress
and continued to help Isobel identify any
barriers to change and supported her to
overcome them. One year on and Isobel
still regularly attends the local art group.
She met some like-minded people at the
art group and regularly meets up with them
for coffee and outings to the cinema. Isobel
was also able to identify a weekly walking
group that suited her level of fitness and
has gradually built up her confidence and
fitness to a point where she is now able
to walk longer distances and has been
successful in reducing her weight. Isobel
has reported that she feels less lonely, and
the art and walking groups have helped
her to focus on something other than her
health conditions. As a result, she has felt
less anxious, her mood has improved, and
she no longer feels like she is struggling
to attend work. She has managed to
reduce the use of her angina medication
as her symptoms have improved and she
now recognises that her symptoms were
probably related to her anxiety.
Isobel now reports that she feels like a
functioning member of her community
with improved connections and is better
able to cope with the stresses of everyday
life. She has reduced her use of alcohol
and is getting a better quality of sleep. She
reports that she does not feel the need
to visit her GP as often as she did and the
medication she was prescribed for anxiety
and depression has reduced as Isobel feels
that improved social connections, regular
exercise and getting outdoors has helped
her to better manage her condition rather
than allowing it to manage her.

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55 Director of Public Health Annual Report 2023
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Notes:

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