Democracy Spraffa

Item 13 - Policy for Election Posters

West Dunbartonshire Council · 28 August 2024
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WEST DUNBARTONSHIRE COUNCIL
Report by Chief Officer - Roads and Neighbourhood
Council: 28 August 2024
Subject: Policy for Election Posters
1. Purpose
1.1 The purpose of this report is to provide Council with a proposed revision to
the Arrangements in Force at the Poll prohibiting the use of election posters.
2. Recommendations
2.1 Members are asked to:
a) Note the negative environmental impact from the use of election
posters resulting in unnecessary waste and litter;
b) Note the safety concerns in relation to the installation and removal
of election posters and potential driver distraction: and
c) Approve the proposed revision to the Returning Officer'’s
Arrangements in Force at the Poll policy to prohibit election posters
(item 4.8).
3. Background
3.1 An urgent motion was raised at Council by Councillor McColl on the 3 March
2021 as follows:
Given the limited opportunities for political campaigning due to COVID-19
restrictions, Council agrees to permit political posters on public street furniture
for the upcoming Holyrood election, from the beginning of April 2021. In
agreeing this motion, Council requires Candidates/Agents to adhere to the
following rules for posters on public street furniture, and in erecting any
poster, Candidates/Agents agree to ALL of these terms:
• No poster shall interfere with the primary use of the street furniture.
• No poster shall obstruct pavements or roads.
• No poster shall reduce visibility/sightlines for drivers or pedestrians.
• All posters must be adequately stiff so as not to flap in the wind and be
attached with cord/cable ties of sufficient strength to secure the poster. They
must not be attached to street furniture using glue or any form of adhesive.
• Posters must not, in any circumstances, be attached to any traffic signal
post or control box, or to street furniture in central reservations and pedestrian
refuge islands.
• Posters may not be mounted upon any lighting column or post which is
already fitted with permanent statutory or regulatory signs.

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• For structural and electrical safety reasons, ladders should not be placed
against lighting columns etc – free standing stepladders or other means of
access should be used.
• Posters must not obscure any identifying marks/numbers on lighting
columns.
• No poster shall be affixed to any part of the curtilage of any premise being
used for voting.
• Only one poster per candidate (or two posters back-to-back), is allowed on
each item of street furniture.
• No poster shall remain on public street furniture after Sunday 16th May
2021.
• All posters will comply with election rules, including bearing an imprint
identifying the candidate, promoter (usually election agent) and printer and
their respective contact details.
• Candidates/Agents will comply with all other restrictions imposed reasonably
by the Returning Officer or her delegates in respect of polling places and the
area immediately surrounding them.
• Candidates will comply with all instructions from the Council. Any poster
displayed in breach of these rules will be treated as illegal fly posting and the
offending Candidate/Agent may face prosecution in terms of Section 100 of
the Roads (Scotland) Act 1984. This carries a maximum fine of £1000 per
offence. Permission is granted on the understanding that those concerned
indemnify the Council against any third-party claim arising from the
attachment.
The Council also accepts no liability for injury to persons erecting or removing
posters. The Council will issue election guidance to all candidates and
election agents, which must be complied with. The guidance will include
appropriate contact details for candidates to raise concerns regarding election
posters, and candidates must not use this in a frivolous or vexatious manner.
The Council reserves the right to recover costs from candidates, agents and
parties for action taken to enforce compliance with the rules or for time spent
handling vexatious or frivolous complaints. Costs may include the cost of
removing posters from inappropriate locations or after 16th May 2021. Costs
may also include staff time contacting candidates to resolve a breach. These
examples are not exhaustive, and it will be the prerogative of the Chief
Executive to determine what costs require to be recovered by the Council.
3.2 A further motion was raised at Council by Councillor Jonathan McColl on
22nd March 2022 requesting that:
Council agrees to permit political posters on public street furniture for
future elections, including the upcoming Local Government elections. 
Posters will be permitted from the 1st April each election year and must be
down no later than two weeks after polling day.  In agreeing this policy,

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Council requires Candidates/Agents to adhere to the following rules for
posters on public street furniture:
As set out in item 3.1 above.
3.3 The Council’s Arrangements in Force at the Poll is issued to all election
candidates and their agents in advance of all elections, by-elections and
referendums setting out election guidance.  The criteria for use of
election posters is currently set out in item 4 of the policy.
4. Main Issues
4.1 West Dunbartonshire Council permits the attaching of election posters
and campaign materials to public street furniture.  The criteria for their
use is set out within the Returning Officer’s Arrangements in Force for
the Poll.
4.2 This report sets out a number of issues considered in relation to the use
of election posters affixed to street furniture, in particular environmental
impact, driver distraction and health and safety concerns.
4.3 The use of election posters and campaign materials can contribute to
increased levels of waste and litter leading to an increase in our carbon
footprint.  The posters are usually coated with fluted polypropylene and
are affixed to street furniture with single use plastic cable ties, both of
which are non recyclable materials.  The reduction in the use of these
materials would lead to a reduction in the amount of waste generated
over the course of an election.
4.4 The prohibition of election posters would also reduce the transport costs
and emissions for those engaged in attaching and removing the
materials as well as the emissions generated in creating the materials.
4.5 The Roads Service respond to issues raised and complaints received in
relation to election posters.  The assessment requires Officers to
undertake a site inspection to review the poster and the street furniture
to ensure it has been erected in line with the criteria.  The prohibition of
election posters will reduce the resource implications for the Roads
Service during the course of an election.
4.6 The use of posters and repeated signage can distract drivers through
visual clutter and can cause confusion. It can also be detrimental to the
attractiveness of an area and contribute to litter accumulating.
4.7 Working at height with the use of ladders whilst erecting and removing the
signage is a health and safety hazard.  The prohibition would reduce the

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risk to candidates and agents as they would no longer be working at
height in the proximity of live carriageways and footways. In addition, this
would reduce the risk of obstruction and impact on pedestrians during
these activities.
4.8 It is proposed that the policy is updated to incorporate the following:
Fly Posting
Flyposting is defined as “the display of advertising material on buildings
and street furniture without the consent of the owner” and it is illegal. 
In West Dunbartonshire Council election posters or campaign materials are
not permitted to be erected on any land or property within the Council’s
control.
In addition the Roads (Scotland) Act makes it an offence to place anything on
a public road without the consent of the Roads Authority.  Therefore election
posters and campaign materials must not be attached to any street furniture
such as lighting columns, bus shelters, road signs etc within the limits of the
public road.  This includes footways, traffic islands and road verges or other
Council property such as bins.
The basis for this prohibition is:
 The posters can be a hazard to road users by potentially causing
distraction;
 There are health and safety issues in the erection and removal of the
posters in proximity of the road network and due to working at height:
 Obstruction of the footway during the erection and removal of election
materials can limit access for pedestrians; and
 Litter resulting from posters and cable ties.
In addition, the prohibition of election posters and cable ties will contribute to a
reduction in our carbon footprint through a reduction in waste, transport costs
and production emissions.
Any poster displayed will be treated as illegal fly posting and the offending
Candidate/Agent may face prosecution in terms of Section 100 of the Roads
(Scotland) Act 1984. This carries a maximum fine of £1000 per offence.
The Council will issue election guidance to all candidates and election agents,
which must be complied with. The guidance will include appropriate contact
details for candidates to report election posters, and candidates must not use
this in a frivolous or vexatious manner. If any candidate and/or election
agents, wishes to report election posters on council street furniture,

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please contact the Roads Section on 01389 737542.
The Council reserves the right to recover costs from candidates, agents and
parties for action taken to enforce compliance with the rules. Costs may
include the cost of removing posters. Costs may also include staff time
contacting candidates to resolve a breach. These examples are not
exhaustive, and it will be the prerogative of the Chief Executive, or the
appropriate Chief Officer, to determine what costs require to be recovered by
the Council.
5. People Implications
5.1 It is anticipated there will be reduced people implications associated 
with this proposal due to fewer inspections required by the Roads Service.
6. Financial and Procurement Implications
6.1 There are no procurement implications associated with this report however
it is anticipated there will be a reduced cost to the Council with the
requirement of fewer inspections.
7. Risk Analysis
7.1 There is no evidence that posters increase voter turnout and consequently no
evidence that amending the policy would have a detrimental impact on
participation and engagement.
8. Equalities Impact Assessment (EIA)
8.1 A full EIA has been conducted to identify any impacts which the proposed policy
may have and is attached to this report as an appendix.
9. Consultation
9.1 Consultation was undertaken with the Election Team, Waste Service and the
Roads Service.
10. Strategic Assessment
10.1 A full Strategic Assessment was not required for this Report.
Chief Officer:Gail Macfarlane
Service Area: Roads and Neighbourhood
Date: 08 August 2024
Person to Contact: Gail Macfarlane

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Chief Officer - Roads and Neighbourhood
gail.macfarlane@west-dunbarton.gov.uk
Appendices: Appendix 1 EIA 
Wards Affected: All wards