Clipper Race BID 2026
Argyll and Bute Council · 26 September 2024
Back to Argyll and Bute Council — 26 September 2024 and its agenda
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ARGYLL AND BUTE COUNCIL COUNCIL DEVELOPMENT AND ECONOMIC GROWTH 26 SEPTEMBER 2024 CLIPPER RACE BID 2026 1.0 INTRODUCTION 1.1 The purpose of this paper is to provide the Council with information supporting a potential bid for the Clipper Round the World Yacht Race to return to Oban in the summer of 2026. 1.2 The Council was approached by Clipper Ventures in the autumn of 2023 to be a host port for Clipper 2023-2024 Round the World Yacht Race Stopover and this was successfully delivered by Argyll and Bute Council in partnership with Bid4Oban. 1.3 The event was successfully delivered on a tight budget due to the substantial in-kind contribution of the organisations comprising the Steering Group – Argyll and Bute Council, Bid4Oban, Argyll and Isles Tourism Cooperative (AITC), Food from Argyll, Rockfield Centre, Scottish Association for Marine Science, LiveArgyll, Highlands and Islands Enterprise, and Oban High School. The partners reached out to a diverse variety of community groups to take part in the Festival of the Sea: The Lifeboat; the Port of Oban Cruise ship group; the Brownie group; Sea Cadets; Oban High School Pipe Band; highland dancers from Laura Monroe of Dance; Oban Gaelic Choir; North Argyll Carer centre; Dunbeg Community Council, Oban Community Council, Lorn Coastal Rowing Club and Oban Sailing Club. 1.4 Clipper is an adventure race, not leisure sailing open to people from many backgrounds. It introduced a new market for Argyll and Bute and ties in well with our Adventure Coast marketing strategy and the Argyll and the Isles Strategic Tourism Partnership (AISTP) Strategy 2022-2025. 1.5 If the Council agrees to the bid, officers will work to raise private sponsorship, where possible. Event Scotland, which was a previous funder, has requested a detailed feedback report from Argyll and Bute Council on the economic and cultural benefits derived from the 2024 event. At present the Council is awaiting any commentary from Event Scotland on the content of this report which will be shared with members in due course. Such as report will be beneficial should the Council approach Event Scotland for further funding in the future.
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2.0 RECOMMENDATIONS 2.1 Members are asked to: • Consider a proposal to make a bid for the Clipper Race to return to Oban in 2026, with a bid fee not exceeding £30,000 to be funded from the Council’s Unallocated General Fund. It is intended the costs of the event will be met by private sponsorship as far as possible, but a further report will be submitted to committee in due course. 3.0 DETAIL 3.1 Argyll and Bute Council and Oban Business Improvement District (Bid4Oban) partnered and signed the agreement with Clipper Ventures to host the Oban Stopover held from 12 July to 21 July 2024. 3.2 Collaboration between officers from Economic Growth, Port and Harbours, Roads and Infrastructure, Business Gateway, Leadership Support, Legal and Regulatory Support, Digital Design, Procurement, Environmental Health, Finance, Comms, Customer Service, GIS, Education and Commercial Services was fundamental to the success of the event. 3.3 The full budget for the event carried costs for services provided by sub- contractors, additional civic reception costs and also Roads and Infrastructure Service expenditures. The budget detail can be seen below: • Argyll and Bute Council £97,390 (including funds from Economic Growth) • Bid4Oban £36,000 • Town Scotland Partnership £5,000 • EventScotland funding £15,000 • Sponsorship £3,000 • Ticket sales £6,000 Total Event Budget £162,390 3.4 The Oban Stopover attracted 400,000 website visits and 8,620,000 social media engagements; broadcast, such as STV News (TV and online), BBC Radio Alba (TV and radio), BBC Radio Scotland Good Morning Scotland), and various BBC Radio Scotland news reports in the lead-up to and during the event. Nine partners shared the content across their channels – Argyll and Bute Council, VisitScotland, SAMS, Food from Argyll, Rockfield, Scotland Food & Drink, RYA, EventScotland and Bid4Oban app. Pippa’s Podcast featured the Steering Group giving a sneak peek at the event programme. 3.5 The Stopover additionally delivered on another AISTP strategic marketing focus of Argyll & Isles as Scotland’s Adventure Coast including sailing, and other water activities. The Clipper Race crew of 212 comprising of 55 nations became ambassadors in making Argyll an internationally recognised destination for adventure water sports. Putting Oban on the map will bring economic growth to the town and the region and embrace the opportunities of our rural, natural resource-based economy.
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3.6 Despite tough news competition from the likes of the general election, Euro 2024, Wimbledon, The Scottish Open, and The Open, our PR activity generated over 175 items of positive media coverage, achieving millions of opportunities for people to see or hear about Oban as a world-class sailing destination as it made history as the first Scottish host of the Clipper Round the World Yacht Race. Many of these media outlets shared the news across social media including Facebook, Instagram, TikTok, and Twitter (Appendix 1). 4.0 CONCLUSION 4.1 The specially designed offer for the Clipper Race crew immersed them in the local culture with walking tours around Oban and visits to Dunollie Castle, trip to Lismore and whisky tastings at Oban Distillery, Gaelic lessons and Scottish music, shinty taster session and more. General feedback shows that the guests were smitten by the hospitality and were keen to come back. As a transport hub connecting our islands with the mainland of the West Coast of Scotland Oban was an excellent base for the guests to explore wider Argyll. Over 252 crew and officials, with 600 family and friends got the chance to explore the town and surrounding areas of Argyll during 10-day of the Festival of the Sea. 4.2 The economic and culture benefits derived from the 2024 event will be shared with elected members in due course. 4.3 Officers have received significant amount of positive comments from partners, stakeholders and Clipper Race management. A selection of these can be seen in Appendix 2. 5 IMPLICATIONS 5.1 Policy – this event is designed to raise awareness of Argyll and Bute across the world via this global event; This supports both the AISTP Tourism Strategy and the new Argyll and Bute Economic Strategy. 5.2 Financial – it is intended the costs of the event will be met by private sponsorship as far as possible, but a further report to committee will be submitted in due course. A bid to Clipper in terms of a potential host fee from the Council will not exceed £30,000 recommended to be funded from the Council’s Unallocated General Fund. 5.3 Legal – all appropriate legal implications will be taken into consideration. 5.4 HR – none arising from this report. 5.5 Fairer Scotland Duty – The Fairer Scotland Duty, Part 1 of the Equality Act 2010, came into force in April 2018. The duty places a legal responsibility on particular public bodies in Scotland, such as Argyll and Bute Council, to pay due regard to (actively consider) how they can reduce inequalities of outcome, caused by socio-economic disadvantage, when making strategic decisions and
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how this has been implemented. 5.5.1 Equalities – all activities will comply with all Equal Opportunities/Fairer Scotland Duty policies and obligations. 5.5.2 Socio-economic Duty – all project activities will comply with the Council’s socio- economic duty. 5.5 Islands – none directly from this report. 5.6 Climate Change – Clipper is run on a basis on raising environmental issues with the ocean; SAMS with its sustainability ethos is a key partner of the event and every effort will be made for recycling and minimising waste. 5.7 Risk – on signing a contract to be the host port for Clipper comes with certain obligations with our partners; A full Safety Plan will be produced with an emphasis on water safety. 5.8 Customer Service – none. 5.9 The Rights of the Child (UNCRC) – none. Kirsty Flanagan, Executive Director with overall responsibility for Development and Economic Growth Councillor Jim Lynch, Leader of Argyll and Bute Council 5th September 2024 For further information contact: Fergus Murray, Head of Development and Economic Growth fergus.murray@argyll-bute.gov.uk Ishabel Bremner, Economic Growth Manager ishabel.bremner@argyll-bute.gov.uk Zalina Dzhatieva, Economic Growth Officer and Project Manager for Clipper 2023- 2024 Round the World Yacht Race Oban Stopover zalina.dzhatieva@argyll-bute.gov.uk APPENDICES: Appendix 1: Clipper Round the World Yacht Race Oban Stopover AITC PR & Marketing Report as @ 08/08/24 Appendix 2: Feedback for Oban Stopover
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Appendix 1. Clipper Round the World Yacht Race Oban Stopover AITC PR & Marketing Report as @ 08/08/24 Introduction The Argyll and Isles Tourism Cooperative commissioned Kirsty Innes PR to develop and deliver a proactive PR strategy that ensured Oban and Argyll and the Isles featured prominently as a leading sailing destination throughout media coverage for the Clipper Round the World Yacht Race’s first-ever stop in Scotland. This was combined with a marketing plan developed by AITC and agreed and executed with the Clipper Race team. Outcomes in numbers • 30 pieces of coverage with over 800,000 reach. • 175 titles. • 3 national news channels - STV, BBC Scotland, BBC Alba. • 9 partners shared across their channels – Argyll & Bute Council, VisitScotland, SAMS, Food from Argyll, Rockfield, Scotland Food & Drink, RYA, EventScotland and Loqiva (Bid4Oban App). • Clipper Race crew represented 44 different nationalities, a number of whom were visiting Scotland for the first time. Strategy and Tactics We worked closely with the Clipper Race, Argyll and Bute Council, Bid4Oban, VisitScotland, The Rockfield Centre, Food from Argyll, Scotland Food & Drink, and EventScotland, so that our communications and marketing reflected all partners' key messages and added value to existing Clipper Race and Council PR. We tailored communications to ensure that as many local businesses as possible were supported by the Clipper Race Stopover – from a bid to name Argyll and the Isles Scotland’s Sustainable Capital to mentions of the warm welcome by high street businesses and Festival of the Sea participants. We used a range of proactive media tactics, including a save-the-date, two news releases, a media briefing, quotes from the Scottish crew, and tailored broadcast pitches. We engaged the Press Association (PA Media), Daily Mail, Scottish Field, Press and Journal, Oban Times, and the VisitScotland digital team in the Clipper Race media sail and manned a responsive press office.
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We provided the Clipper Race PR team with an advisory support service, which included insight on the Scottish news agenda, recommendations for national- renowned press photographers, advice on messaging for national Scottish media, provision of partner quotes for the concluding media release, and general destination press office support. We fielded media and marketing requests ahead of and throughout the stopover. We created a marketing plan with the Clipper Race team to create excitement around the incoming event and during the event. Information and film footage was shared across Clipper, Love Oban, Bid4Oban, and Argyll & Bute Council channels. Notifications were sent throughout the event through the Bid4Oban App, Love Oban socials, and a variety of Oban Facebook groups to highlight specific events and opportunities to be involved. We worked closely with Oban Times on the production of a souvenir magazine, which was printed and distributed throughout the town before the Clipper Race Arrival. We built and maintained a dedicated webpage on Love Oban and Wild About Argyll websites to host the event programme and promote the Food & Drink Village vendors. Clipper Race comes to Oban 12th - 21st July. We provided on-the-ground support for journalists and Argyll & Bute Council videographer to ensure that the destination was featured as much as the race itself. Outputs Despite tough news competition from the likes of the general election, Euro 2024, Wimbledon, The Scottish Open, and The Open, our PR activity generated over 175 items of positive media coverage, achieving millions of opportunities for people to see or hear about Oban as a world-class sailing destination as it made history as the first Scottish host of the Clipper Round the World Yacht Race. Many of these media outlets shared the news across social media including Facebook, Instagram, TikTok, and Twitter. Numerous local businesses are featured throughout coverage, including SAMS, sailing providers, retailers, and food and drink producers. PR coverage included: • Broadcast, such as STV News (TV and online), BBC Radio Alba (TV and radio), BBC Radio Scotland Good Morning Scotland (x2), and various BBC Radio Scotland news reports in the lead-up to and during the event. At the time of writing this report, a Facebook post shared by STV had achieved 665 engagements (529 likes, 108 shares, and 29 comments). • National Media Coverage, such as The Herald x 4 (which included a front- page story positioning Argyll & the Isles as Scotland’s Sustainable Sailing Capital as well as multiple reports about the Clipper Race and the Festival of the Sea), The Scotsman x3, The Independent, The Daily Mail (print and online), The Times, The Daily Record, The Sunday Mail and The National x3.
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• Local Argyll and the Isles coverage included reports via Oban Times (approx x 10), WestCoast.Today.co.uk (x20), the Press and Journal (x5 in print and x6 online), Helensburgh Advertiser online (x2). • Sailing press: Yachting Monthly, Practical Boat Owner Magazine, Scuttle Butt Sailing News, Sailing World Monthly, Yachts and Yachting, sail-world.com, Asia Pacific Boating, Sail Scotland. • Other locals, including The Yorkshire Post (print and online), Portsmouth News (print and online), London Evening Standard, Glasgow Times, Dorset Echo, Surrey Comet, York Press, Oxford Mail, Northern Times, Shropshire Star, Northern Times, Hexham Courant, East Lothian Courier, Falmouth Packet, Westmorland Gazette, Lancashire Telegraph, Guernsey Press, News & Star, Perspective Magazine, Southend Echo, Barrhead News, Northwich Guardian, Asian Image, Daily Echo, Bucks Free Press, Central Fife Times, Fakenham and Wells Times, Richmond and Twickenham Times, Midweek Herald, Wymondham and Dattle Borough Mercury, Cotswold Journal, South Wales Guardian, Dereham Times, East London Advertiser, Andover Advertiser, Free Press Series, Chelmsford Weekly News, Thurrock Gazette, Dudley News, The Western Telegraph, The Irish News, Slough Observer, Impartial Reporter, Dumbarton and Vale of Leven Reporter, Keighley News, Bridgewater Mercury, Bromsgrove Advertiser, Hampshire Chronicle, Warrington Guardian, The Telegraph and Argus, Cumnock Chronicle, Ealing Times, Bournemouth Echo, Borehamwood Times, Surrey Comet, Kidderminster Shuttle, Penarth Times, North Wales Pioneer, Beccles & Bungay Journal, Bury Mercury, Jersey Evening Post, Leader Live, The Argus, Peebleshire News, Largs and Millport News, This is Wiltshire, Stourbridge News, Ludlow Advertiser, The Times and Star, This is Oxfordshire, Harwich and Manningtree Standard, Greenock Telegraph, Dunfermline Press, Stowmarket Mercury, Halesowen News, Border Counties Advertiser, South Wales Argus, Sidmouth Herald, The Bolton News, Runcorn and Widnes World, The Northern Echo, Chard and Illminster News, Ledbury Reporter, Express and Star, Ilford Reporter, Great Yarmouth Mercury, Gazette Herald, St Albans and Harpenden Review, The York Press, Enfield Independent, Harrow Times, Irvine Times, Darlington & Stockton Times, Braintree & Witham Times, The Hereford Times, Romford Recorder, Swindon Advertiser, Kent Online, St Helens Star. • Other online: Yahoo Sport, Yahoo News, MSN, hamhigh.co.uk, times- series.co.uk, ground.news, EDP24, bluewaterhealthyliving.com. Online PR highlights (upto 10/08/24): • https://news.stv.tv/west-central/thousands-to-descend-on-oban-for-final-leg- of-world-clipper-race • https://www.independent.co.uk/news/uk/oban-atlantic-scotland-perseverance- usa-b2582524.html • https://www.heraldscotland.com/news/national/24464311.clipper-sailors-hail- warm-welcome-oban-atlantic-crossing/ • https://pa.media/blogs/pa-uplifting/clipper-sailors-hail-warm-welcome-in-oban- after-atlantic-crossing/
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• https://www.msn.com/en-us/news/world/clipper-sailors-hail-warm-welcome-in- oban-after-atlantic-crossing/ar-BB1qgtMc?item=flightsprg-tipsubsc- v1a?season=2024 • https://www.pressandjournal.co.uk/fp/news/highlands- islands/6538174/clipper-oban-shetland/ • https://www.pressandjournal.co.uk/fp/news/highlands- islands/6537356/clipper-round-the-world-oban-food-drink/ • https://www.pressandjournal.co.uk/fp/news/highlands-islands/6540761/watch- clipper-oban-end/ • https://www.pressandjournal.co.uk/fp/news/highlands- islands/6530208/clipper-round-the-world-yacht-race-oban/ • https://www.standard.co.uk/news/uk/portsmouth-atlantic-scotland-usa- washington-dc-b1171695.html • https://www.dailymail.co.uk/sport/othersports/article-13652287/We-sailing- sailing-Mail-Sport-takes-sea-taste-incredible-Clipper-Round-World-race- returns-UK.html • https://www.bbc.co.uk/naidheachdan/sgeulachdan/c98q58v3g77o • https://www.sailworldcruising.com/news/274614/New-bid-for-Scotlands- Adventure- Coast#:~:text=With%20an%20outstanding%20maritime%20environment,be% 20Scotland's%20Sustainable%20Sailing%20Capital.%22 • https://www.pressreader.com/uk/the-herald-1130/20240513/page/1 • https://www.pressandjournal.co.uk/fp/news/highlands- islands/6530208/clipper-round-the-world-yacht-race-oban/ • West Coast Today - News - Clipper crewman left in stitches as Oban woman helps him fulfill unusual lifelong ambition • West Coast Today - Opinion - Bonny Oban's west coast welcome • LinkedIn post from AISTP Chair Alison McRae • Oban bids the Clipper Race a fond farewell after first Scottish stopover (clipperroundtheworld.com) • The Clipper Race comes to Scotland - News | VisitScotland.org Love Oban Socials • Love Oban Blog – All you need to know about the Oban Port Stopover – 21,707 views, 16,768 users • 29th March- Clipper Announcement o Instagram- https://www.instagram.com/p/C5Gjb5ZsUQH/?next=%2F Accounts Reached- 1056, Impressions- 1072, Engagements- 80 o Facebook - https://www.facebook.com/photo/?fbid=1134062384571444&set=a.779 459033365116 – Post Reach- 3845, Impressions- 3880, Engagement- 212 o X - https://x.com/loveoban_/status/1773726927322300571 - Impressions- 310, Engagement- 19 • 17th May- 8 weeks to go
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o Instagram- https://www.instagram.com/p/C7Eq9OusCbL/?next=%2 - Accounts Reached- 809, Impressions- 841, Engagements- 81 o Facebook - https://www.facebook.com/photo/?fbid=1167385067905842&set=a.779 459033365116 -Post Reach- 2424, Impressions – 2531, Engagement- 74 o X -https://x.com/loveoban_/status/1791476380951076876 - Impressions- 296, Engagement- 34 • 12th June- Events Schedule o Instagram- https://www.instagram.com/p/C8H40_sOOpx/?next=%2F&img_index= 1 ● Accounts Reached- 988, Impressions- 1130, Engagements- 36 o Facebook - https://www.facebook.com/photo/?fbid=1184578869519795&set=pcb.1 184579122853103 - PostReach- 3240, Impressions- 3318, Engagement- 296 o X - https://x.com/loveoban_/status/1800936325387829617 - Impressions- 275, Engagements – 36 • 26th June- 2-week countdown o Instagram- https://www.instagram.com/p/C8r76xhujh2/?next=%2F - Accounts Reached- 646, Impressions- 664, Engagements- 67 o Facebook - https://www.facebook.com/photo/?fbid=1195469028430779&set=a.779 459033365116 – Post Reach – 7892, Impressions – 7892, Engagement- 171 o X - https://x.com/loveoban_/status/1806009650782814608 - Impressions- 240, Engagement- 11 • 3rd July- Discovery Talk o Instagram- https://www.instagram.com/p/C8-EWdySiWz/?next=%2 - Accounts Reached- 2591, Impressions- 2786, Engagements- 73 o Facebook - https://www.facebook.com/photo/?fbid=1200387511272264&set=a.779 459033365116 – Post Reach- 1902, Impressions- 1945, Engagement- 32 o X - https://x.com/loveoban_/status/1811445468783575529 - Impressions- 267, Engagements- 14 • 4th July- Clipper Crew & Scottish Phrases- Clipper Collaboration Post o Instagram- https://www.instagram.com/p/C9AeGpwtpuJ/?next=%2F - Insights unavailable- refer to clipper. • 7th July- Get Ready, Oban o Instagram- https://www.instagram.com/p/C9IQqX1Psps/?next=%2F - Accounts Reached- 763, Impressions- 809, Engagements- 114 o Facebook - https://www.facebook.com/photo?fbid=1203079174336431&set=a.779 459033365116 – Post Reach- 3407, Impressions- 3457, Engagement- 190
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o X - https://x.com/loveoban_/status/1809995918151704973 - Impressions- 747, Engagement- 20 • 9th July- Skerryvore Promotion Reel o Instagram- https://www.instagram.com/p/C9NoB9moN5g/?next=%2F - Accounts Reached- 1478, Plays- 1929 o Facebook- https://www.facebook.com/loveoban/videos/467158832603984 - Post Reach- 1364, Impressions- 1449, Engagement- 33 o X - https://x.com/loveoban_/status/1810751000199733646 – 925 views • 12th July- Welcome, Clipper Race o Instagram- https://www.instagram.com/p/C9U0CQtM3Az/?next=%2F - Accounts Reached- 792, Impressions- 829, Engagements- 87 o Facebook - https://www.facebook.com/photo?fbid=1206224000688615&set=a.779 459033365116 – Post Reach- 2788, Impressions- 2884, Engagement- 138 o X - https://x.com/loveoban_/status/1811762552218558647 - Impressions- 988, Reach-74 • 15th July- Greet the Fleet reel- Clipper Collaboration o Instagram- https://www.instagram.com/p/C9cRKIqtL7D/?next=%2F - No insights available- refer to clipper. • 16th July- Food Village o Instagram- https://www.instagram.com/p/C9ek4evNSQi/?next=%2F - Accounts Reached- 1406, Impressions- 1461, Engagements- 109 o Facebook - https://www.facebook.com/photo?fbid=1208705070440508&set=a.779 459033365116 – Post Reach- 2481, Impressions- 2476, Engagement- 87 o X- https://x.com/loveoban_/status/1813136611154014284 - Impressions- 396, Reach-21 • 17th July- Corran Halls reel- Clipper Collaboration o Instagram- https://www.instagram.com/p/C9hZfXntRGD/?next=%2F – No insights available- refer to Clipper. • 18th July- Free Clipper Race Yacht Tour o Instagram- https://www.instagram.com/p/C9jnnGZulkP/?next=%2F - Accounts Reached- 1432, Impressions- 1503, Engagements- 200 o Facebook - https://www.facebook.com/photo?fbid=1209996863644662&set=a.779 459033365116 – Post Reach- 2730, Impressions- 2815, Engagement- 288 o X - https://x.com/loveoban_/status/1813846307548610982, Reach-26 • 20th July- What’s On This Weekend o Instagram- https://www.instagram.com/p/C9oxMjltlrU/?next=%2F - Accounts Reached- 1159, Impressions- 1245, Engagements- 30
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o Facebook - https://www.facebook.com/photo?fbid=1211282833516065&set=a.779 459033365116 – Post Reach- 3815, Impressions- 3930, Engagement- 208 Love Oban App Notifications (managed by Bid4Oban) 3/7/2024 - The Clipper Round the World Yacht Race in Oban next week 11/7/2024 - The Clipper is coming tomorrow 12/7/2024 - The first yacht... 12/7/2024 - Follow the yachts' progress 12/7/2024 - Team Perseverance due in soon 13/7/2024 - Coastal Beach Clean 14/7/2024 - Final two teams 15/7/2024 - Clipper Race history in Oban 16/7/2024 - Team Ha Long Bay fundraiser 17/7/2024 - Skerryvore at Corran Halls this Saturday 17/7/2024 - Tour a Clipper 70 Racing Yacht 18/7/2024 - Food and Drink Village 19/7/2024 - Rotary Annual Duck Race 19/7/2024 - Tonight's events 20/7/2024 - Last few days of Food & Drink Village 21/7/2024 - Clipper Race departure Wild About Argyll Coverage • 17th June -Festival of the Sea, Oban o Facebook - https://www.facebook.com/share/p/fpfXyrKkHbogPcnR/ - Accounts Reached 3,589, Impressions 3,649, Engagements – 49 o X - https://x.com/wildaboutargyll/status/1802765507256254821 - Impressions 627, Engagement 16 • 5th July – 1 week to go o Instagram - https://www.instagram.com/p/C9DOHgfpwJP/?utm_source=ig_web_co py_link – Accounts Reached 1,235, Impressions 1,184, Engagement 53 o Facebook - https://www.facebook.com/share/p/Bfwysa4MnQTMjPMv/ - Accounts Reached 5,335, Impressions 5,335, Engagements – 27 • 12th July – Festival of the Sea Events Schedule o Facebook - https://www.facebook.com/share/p/V5tFGgGAcyugiogb/ - Accounts Reached 1,599, Impressions 1,556, Engagements – 11 o X - https://x.com/wildaboutargyll/status/1811792826012729497 , Impressions 1,046, Engagement 35 HIE Coverage Included in their Tidings newsletter with 71 reach. Food from Argyll Socials
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SAMS Socials (Total reach 11,030, Total engagement 613) • Facebook - https://www.facebook.com/SAMS.Marine/posts/pfbid02VdiqsADANmMTLvhw vpGjScBHtSKDyDeMu5apTKcc8GfGpHFH3UzPEExeGgh6b82Vl?__cft__[0]= AZVMbKuRFT5KdTn4Rnmbvvq4b5b2GYYzr90Qx9JOW9gH5Ld0uczN22tPy O3d-f9WfnsnS7N80iBKE9JJV8eWvPts4UH1gYOCQ7DP2M9DzU41G6zj- NyMLtAxW8GnhKTUJtT53dUG- 48Tak6_wh4tGDHD7e2kCsDpxRyq7bYiW4Foa3GiBCUYIulknhV_ySK- kMWlXMZ2JLnKu5dWAwbTimAA&__tn__=%2CO%2CP-R • https://www.facebook.com/SAMS.Marine/posts/pfbid0245daPX4bdqGpNNbN mCC9fjR2kbAhXoBcqgbU2D3Vev3vX7UfJa621TpMHZN3KwMTl?__cft__[0]= AZX236TgGdgEebFCzONfRFbZs7D6PSh9mZFWWwoEYbhw4yTWW- EgbV0n_dSG6ARK7nUgpt7zs3p_ZicDpXkvB4mKESEmrjRQvdDC7ur_iAn3H pB55iTCPSgK6bMX6a7DB1u_8a_mJmpcigEVcQO9cW30nlidtVd- lFf0EKX_JqT117IEVlJAt-3XI5Mynzxe9do_OnCsIm5rqjkTopK2- KcuLNMLSZU3JETk3iHqeba9J9MKt16Fnv9Rdb2EfwUyPN8&__tn__=%2CO %2CP-R • https://www.facebook.com/SAMS.Marine/videos/502733108834990/?__cft__[ 0]=AZVdOXmpRuTYr9jk418otp1WE8sGi7JkdpgcZz9WKXOjTnKfXmH_dAzu F_krCHBlA1RMdDHb_4DGu138SuC8qP9bXX9PGM9z1K5BeqxDK8USGrFP 6WpeaJc8c576N3fovIcUcl3p1PaaSxsv9tT3qpDaj4sC4cgRSff5CXf60anfYFnf UVFUea40uOMAl_i718atdFMBjN7YiHZKy2e7f4sm&__tn__=%2CO%2CP-R • https://www.facebook.com/SAMS.Marine/posts/pfbid023tAWdUTMzYnNN9iq AsGW5ki56hnBggdgRWYL9QFJDJ2CsR8NfVqjPZp9t9JTPByPl?__cft__[0]=A ZVlmwd7MhNH_QeSgvjb4EKKqb9Kn2CsUPJV2nY1qCeqWYepLPKPVEXL6 RC-h3Pvl7ukB0UZpxVRG1SvP7sZrwsJ- HTD2gscvzUct_ohRli2qJMzmh16lB_bP6lG_vjTer1TtDVdm7LkOZD8CiB0h2Q 5kukbOM-2m8GWRF-31vaAuwcYojvhjeitXmLtdU8CI0sd- 0QG9CtDhSxRce7SjAWd&__tn__=%2CO%2CP-R • https://www.facebook.com/SAMS.Marine/posts/pfbid02qvgLv5MDaHmFJKgo UiQ7FE4546xmsKQUvhPhQH211t8fxKLHZSnrjCC8t53WfxXrl?__cft__[0]=AZ V3PZ7GTEeWge-UbLkkeHBB89illAVNgknhJpKoDIcEBMkdRYaZWZas- K1NIPCD_Y0wG32pQswkq- A0udWaRg01ylhDfrv9jzMlpVqdxzlf91tphMyDKlO5rYP59yJIIHedG80G15ymV C0lkYkOn5Q0PNWh-_xnCPEyQeY85vDyLjcckbJkTbXjlzVGdInqJQ2-H- BBsXS_UE_bt8f3T_G_&__tn__=%2CO%2CP-R • https://www.facebook.com/SAMS.Marine/posts/pfbid02dgNpbAC9JP5Q2B3g KPhSRYRzgrNP2FY4iF28QVow4vwNoVXGynxgM19vVsmUdJmpl?__cft__[0] =AZWw0IK0SXqbSiWhK2VmZpNZc1s- QR_b7WOFdCI2nymTn6D8dWpq0edYrOy5QKgIBCMMk6- J30_Y5kCJS2JPVsUcx6w4Wb4pENZAhOw_n5l_Zlo31mfDfqMusUhCW9js6w WibjWl04qsPTtFi9JJa4VGBVJdARWqqFhVitYzSFBxV4avXM81gPWYOx24tg oH6CsLy_YqWPby_cv0cey6enOk&__tn__=%2CO%2CP-R • LinkedIn o https://www.linkedin.com/posts/samsmarinescience_oban-innovation- sustainability-activity-7220848607057379329-5uJ- ?utm_source=share&utm_medium=member_desktop
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• Instagram o https://www.instagram.com/samsmarinescience/reel/C9sKYGDNRPY/? hl=en Scotland Food & Drink Coverage Social Activity o https://x.com/scotfooddrink/status/1809185555072115057 - quote repost. 438 impressions, 3 engagements, 0.6% engagement rate o https://x.com/scotfooddrink/status/1811313997724946614 – quote repost. 428 impressions, 0 engagements o https://x.com/loveoban_/status/1813136611154014284 – repost o https://x.com/scotfooddrink/status/1814238215018062220 – quote repost. 307 impressions, 2 engagements, 0.6% engagement rate o https://x.com/fionarichmond8/status/1814028853003645140 – repost. Shared Love Oban IG stories of the team tasting the seafood Email Activity It was included in their member newsletter, which has 1.5k subscribers, and this email gained an open rate of 42%. EventScotland Coverage o LinkedIn article https://www.linkedin.com/posts/eventscotland_loveoban- clipperrace-abplace2b-activity-7214247576873697280-qVp- ?utm_source=share&utm_medium=member_desktop Outcomes • Economic impact report to follow, but there was a great buzz around Oban, and the initial feedback received from local businesses and residents was very positive. • Clipper Ventures were delighted with the PR and marketing support.
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Appendix 2. Feedback for Oban Stopover Organisation Person Feedback Rockfield Centre Verity Roberts staff, volunteers and contractors. Everyone is thrilled that the Clipper team were pleased with the service. We all agree it has been an absolute joy to host the clipper team and see both new and familiar faces enjoying the centre. Clipper Race Clipper Crew member Oban - the community loved Clipper - we were so well received and the welcome was wonderful. The whole town and shops made a real effort from Homecoming branded whisky to clipper chocolate lollies and painted shop windows. I received a hug from a stranger in the street telling me 'well done'. Clipper must return to Oban to support such a small but welcoming community. Even when venturing out to explore the islands, people were thrilled that we had left Oban to visit them and again we received a very warm welcome. Oban was such a stark contrast to Seattle - a large city where nothing happened. Glasgow Chamber of Commerce Alison McRae, Senior Director I have to doff my cap to both Fergus and you and the team for all you did to secure this event. Appreciate it was a brilliant win for the region and I am sure the AISTP partners will put every effort into ensuring all the benefits are maximised. Really well done to you all and to Cathy as well in particular for everything that was done to welcome the yachts. From the conversations I had with some of the crew they really appreciated it and will be one of the most memorable points in their long journey! Clipper Ventures Tom Adams, Head of Partnerships I just wanted to thank you all enormously for generally being so fantastic to work with; and for everything that went into making our stopover in Oban so fantastic. From having worked at many of our stopovers this race edition I know I speak for all of our staff when I say the welcome our staff, Race Crew and Crew supporters received in Oban was second to none!
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Thank you very much for this. I also feel really privileged to have worked on supporting such a great stopover and to have worked with you all – it really was a pleasure to be involved in all of the fantastic events and activities we worked on together. I also really fell in love with Oban, from the amazing people and communities to the spectacular scenery and charm of the town, what an incredible place it is. Finally I just want to say a big thank you to Anuschka, Kay, and everyone else involved in making the stopover so successful. Hopefully it’s haste ye back for the Clipper Race to Oban for 2025-26! I’ll be sure to visit again with my family in the near future. Oban Shinty Cammanachd Club Roderick Mccuish, Development Officer The sight of the boats leaving on the Sunday will stay with me for a long time and great to see the crowds along the esplanade. Glad they all enjoyed the shinty training and the game afterwards Oban Sea Cadets Paul Wilson, RNR Unit Training Officer So pleased to hear it went well. Well done for organising such a successful event. It was a pleasure working with you. Lorn Coastal Rowing club Melanie Grey, Club Captain What a privilege to join at least 97 boats for the start of leg 14 of the Clipper Round the World Yacht Race in our home waters of Dunstaffnage with Glencoe Boat Club, Isle of Seil Coastal Rowing Club, Appin skiff club. Very special for Scottish Coastal rowing to be part of this. Lifeboat Lawrie McMillan, RNLI Water Safety Officer Oban We had a fantastic day. Trying to do crowd control with all the hundreds of boats on the water mostly as per the directors request. A fantastic turn out and lots of cheering from the teams on the water. We even seen the Orca's while we were out so a day to remember from our side. Thank you!