Democracy Spraffa

Item 6 Appendix 2.3 - Letter from Gosschalks re Licensing Section

West Dunbartonshire Council · 14 January 2025
Back to Licensing Board — 14 January 2025 and its agenda

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Queens Gardens, Hull, HU1 3DZ.     T 01482 324252.     F 0870 600 5984      W www.gosschalks.co.uk   
Gosschalks is the trading name of Gosschalks LLP, a Limited Liability Partnership registered in England and Wales with number OC431300.
Our registered office is at Queen’s Gardens, Hull, HU1 3DZ. We use the term “Partner” to refer to a member of the LLP or an employee or consultant
who is a lawyer or with equivalent standing and qualifications. A list of the members of Gosschalks LLP is available for inspection at the above address. 
Gosschalks LLP is authorised and regulated by the Solicitors’ Regulation Authority under number 670570.   
_Blank Letter 
Dear Sir/Madam, 
Re: West Dunbartonshire Licensing Board Gambling Policy Consultation 2024 
We act for the Betting and Gaming Council (BGC) and are instructed to respond on behalf of the
BGC to this consultation. 
The Betting and Gaming Council 
The Betting and Gaming Council (BGC) was created in 2019 as the standards body for the UK’s
regulated betting and gaming industry. This includes betting shops, online betting and gaming
businesses, bingo and casinos. Its mission is to champion industry standards in betting and gaming
to ensure an enjoyable, fair and safe betting and gaming experience for all of its members’
customers. 
The BGC has four objectives. These are to: 
1. create a culture of safer gambling throughout the betting and gaming sector, with a
particular focus on young people and those who are vulnerable.
2. ensure future changes to the regulatory regime are considered, proportionate and balanced.
3. become respected as valuable, responsible, and engaged members of the communities in
which its members operate.
4. safeguard and empower the customer as the key to a thriving UK betting and gaming
industry. 
BGC members support 110,000 jobs, generate £4.2 billion in taxes and contribute £7.1 billion to the
economy in GVA (Gross Value Added), according to a report by EY in 2022. 
Betting shops alone also support 42,000 jobs on the UK’s hard-pressed high streets, contributing
£800 million a year in tax to the Treasury and another £60m in business rates to local councils.
Further, according to ESA Retail report 89% of betting shop customers go on to spend money in
other high street establishments, further cementing the important role of betting shops in the local
economy. 
By Email Only 
Licensing Section 
West Dunbartonshire Council 
Please ask for: Richard Taylor
Direct Tel: 01482 590216
Email: rjt@gosschalks.co.uk
Our ref: RJT / ADS / 123267.00004
#GS5910482
Your ref: 
Date: 18th September  2024

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Queens Gardens, Hull, HU1 3DZ.     T 01482 324252.     F 0870 600 5984      W www.gosschalks.co.uk  .   DX 11902 – Hull 
Gosschalks is the trading name of Gosschalks LLP, a Limited Liability Partnership registered in England and Wales with number OC431300.
Our registered office is at Queen’s Gardens, Hull, HU1 3DZ. We use the term “Partner” to refer to a member of the LLP or an employee or consultant
who is a lawyer or with equivalent standing and qualifications. A list of the members of Gosschalks LLP is available for inspection at the above address. 
Gosschalks LLP is authorised and regulated by the Solicitors’ Regulation Authority under number 670570.
BGC members also support the UK’s hospitality, tourism and leisure industry through our casinos –
there are currently 116 across the UK. Overall, we are a major component of world leading British
technology, where our members have founded tech powerhouses in many cities throughout the UK. 
Betting is a hugely popular British leisure activity. Each month, around 22.5 million adults in the UK
have a bet - whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing
online or having a wager on football, horseracing and other sports - and the overwhelming majority
do so perfectly safely and responsibly. 
BGC members are proud to support UK sport, from the grassroots to the elite level. The industry
contributes around £350 million to racing in levy, media, and sponsorship rights each year, £40
million to the EFL (English Football League), and £12.5 million to snooker, darts, and rugby league.
BGC member William Hill is poised to invest a record £10 million into the Scottish Professional
Football League (SPFL) over the next five years. 
Betting and Gaming in the UK 
Any consideration of gambling licensing at the local level should also be considered within the
broader context. 
The raft of measures recently put in place by the industry (in terms of protecting players from
gambling-related harm), the Gambling Commission, and the Government (a ban on credit cards,
restrictions to VIP accounts, new age and identity verification measures, and voluntary restrictions
on advertising) have contributed to problem gambling rates now being lower than they were at the
passage of the 2005 Gambling Act (see further details on problem gambling rates below). 
In addition, a range of further measures will be implemented imminently following the
Government’s White Paper, published in April 2023. These include financial risk checks for those at
risk of gambling harm, changes to the way operators market to their customers, changes to online
game design which will remove certain features, the introduction of a mandatory levy for research,
prevention and treatment (RPT) activities, an Ombudsman to adjudicate on customer redress and
the introduction of mandatory stake limits on online slots, bringing the maximum stakes online in
line with land based casinos. 
It should also be noted that: 
• The overall number of betting shops is in decline. The latest Gambling Commission
industry statistics show that the number of betting offices (as of March 2023) was 5,995.
This is reducing yearly and has fallen by 28% since March 2019 – equating to 2,309
betting shop closures in just four years.
• In April 2019, a maximum stake of £2 was applied to the operation of fixed odds betting
terminals.
• Successive prevalence surveys and health surveys show that problem gambling rates in
the UK are stable.

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Queens Gardens, Hull, HU1 3DZ.     T 01482 324252.     F 0870 600 5984      W www.gosschalks.co.uk  .   DX 11902 – Hull 
Gosschalks is the trading name of Gosschalks LLP, a Limited Liability Partnership registered in England and Wales with number OC431300.
Our registered office is at Queen’s Gardens, Hull, HU1 3DZ. We use the term “Partner” to refer to a member of the LLP or an employee or consultant
who is a lawyer or with equivalent standing and qualifications. A list of the members of Gosschalks LLP is available for inspection at the above address. 
Gosschalks LLP is authorised and regulated by the Solicitors’ Regulation Authority under number 670570.
Problem Gambling 
A point often lost in the debate about the future of gambling regulation is that problem gambling
rates in the UK are low by international comparison. 
The most recent Scottish Health Survey (2021) found that problem gambling rates among adults are
0.4 per cent. In comparison to other European countries, problem gambling rates across the UK are
low. The problem gambling rate is 2.4 per cent in Italy, 1.4 per cent in Norway, and 1.3 per cent in
France. 
Both the Gambling Commission and the Government have acknowledged that problem gambling
levels have not increased. However, one problem gambler is one too many, and we are working
hard to improve standards further across the regulated betting and gaming industry. 
In June 2020, the BGC’s largest members committed to increasing the amount they spend on RPT
(Research, Prevention and Treatment) services from 0.1 per cent to 1 per cent in 2023. This was
expected to raise £100 million but they have gone further and will have donated £110 million by
2024. 
In the White Paper, the Government committed to introducing a statutory RPT (Research,
Prevention and Treatment) levy, which would apply to all gambling licensees (excluding the national
lottery). This levy is expected to raise £100m annually by 2026/2027. 
The BGC also funds the £10 million Young People’s Gambling Harm Prevention Programme,
delivered by leading charities YGAM and GamCare. As of March last year (2023), it has educated
over 3 million children. 
Advertising and Sponsorship 
All betting advertising and sponsorship must comply with strict guidelines, and safer gambling
messaging must be regularly and prominently displayed. 
The Government has previously stated that there is “no causal link” between exposure to
advertising and the development of problem gambling, as stated in a response by then Minister of
State at DCMS in June 2021. The Gambling Review White Paper, in relation to advertising, restated
that there was “little evidence” of a causal link with gambling harms or the development of gambling
disorder. 
The Seventh Industry Code for Socially Responsible Advertising, adopted by all BGC members, adds
a number of further protections in particular for young people. New measures include ensuring that
all social media ads must target consumers aged 25 and over unless the website proves they can be
precisely targeted at over-18s. In addition to raising advertising standards for young people, this
code, which came into force on 1 December 2023, extended the previous commitment that 20% of
TV and radio advertising is devoted to safer gambling messaging to digital media advertising. 
Under the ‘whistle-to-whistle’ ban, ads cannot be shown from five minutes before a live sporting
event until five minutes after it ends, before the 9 p.m. watershed. Research by Enders Analysis

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Queens Gardens, Hull, HU1 3DZ.     T 01482 324252.     F 0870 600 5984      W www.gosschalks.co.uk  .   DX 11902 – Hull 
Gosschalks is the trading name of Gosschalks LLP, a Limited Liability Partnership registered in England and Wales with number OC431300.
Our registered office is at Queen’s Gardens, Hull, HU1 3DZ. We use the term “Partner” to refer to a member of the LLP or an employee or consultant
who is a lawyer or with equivalent standing and qualifications. A list of the members of Gosschalks LLP is available for inspection at the above address. 
Gosschalks LLP is authorised and regulated by the Solicitors’ Regulation Authority under number 670570.
found that in its first 12 months in operation, the ban reduced the number of TV betting adverts
seen by children by 97 per cent at that time. Overall, the number of gambling adverts viewed by
young people also fell by 70 per cent over the entire duration of live sports programmes. At the
same time, the ban also reduced the number of views of betting ads by 1.7 billion during its first five
months in operation. 
BGC members also continue to abide by the stringent measures established by advertising standards
watchdogs. These measures are in stark contrast to the unsafe, unregulated black market online,
which has none of the safer gambling measures offered by BGC members, including strict age-
verification checks. Any withdrawal of advertising would simply level the playing field with illegal
operators thus providing opportunities for those operators to peel off customers from the regulated
markets. 
Misleading/ambiguous premises signage 
There are increasing numbers of premises (usually Adult Gaming Centres) which describe
themselves on their shopfronts and external signage as casinos despite these premises not being
permitted to operate as a casino. 
Section 150 Gambling Act 2005 creates five separate classes of premises licences – the operation of
a casino (a casino premises licence), the provision of facilities for the playing of bingo ( a bingo
premises licence) , making category B gaming machines available for use (an adult gaming centre
premises licence), making category C gaming machines available for use (a family entertainment
centre premises licence) and the provision of facilities for betting (a betting premises licence). Whilst
casinos are permitted under a casino premises licence to provide bingo and betting facilities, the
holder of an adult gaming centre premises licence may not offer casino facilities. 
In order to avoid any ambiguity, the draft statement of principles should be clear that premises must
not display signage which may suggest that the premises have a different premises licence to the
one held. 
Gambling Act 2005 applications /the imposition of conditions 
It should continue to be the case that additional conditions in the Gambling Act 2005 premises
licence applications are only imposed in exceptional circumstances with clear reasons for doing so.
There are already mandatory and default conditions attached to any premises licence which will
ensure operation that is consistent with the licensing objectives. In most cases, these will not need
to be supplemented by additional conditions. 
The LCCP require that premises operate an age verification policy. The industry employs a policy
called “Think 21”. This policy is successful in preventing underage gambling. Independent test
purchasing carried out by operators and submitted to the Gambling Commission shows that ID
challenge rates are consistently around 85 per cent. Following the publication of the Gambling
Commission’s response to their consultation on age verification on premises, all gambling venues
will be moving to a “Think 25” policy from 30th August 2024.

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Queens Gardens, Hull, HU1 3DZ.     T 01482 324252.     F 0870 600 5984      W www.gosschalks.co.uk  .   DX 11902 – Hull 
Gosschalks is the trading name of Gosschalks LLP, a Limited Liability Partnership registered in England and Wales with number OC431300.
Our registered office is at Queen’s Gardens, Hull, HU1 3DZ. We use the term “Partner” to refer to a member of the LLP or an employee or consultant
who is a lawyer or with equivalent standing and qualifications. A list of the members of Gosschalks LLP is available for inspection at the above address. 
Gosschalks LLP is authorised and regulated by the Solicitors’ Regulation Authority under number 670570.
Since Serve Legal began working with the gambling sector in 2009, the industry has now become
the highest performing sector across all age verification testing. Across thousands of audits, there
was an average pass rate of 91.4 per cent (2024 data). For casinos, there is a near perfect pass rate
in the last period of 98 per cent. When comparing Serve Legal audit data between members of the
BGC and comparative age verification audit data in the Alcohol and Lottery sector we see how the
gambling sector is performing between 10-15 per cent higher every year. 
It should be noted that the Executive Summary of the Gambling White Paper stated that when
parliamentary time allows, the Government will align the gambling licensing system with that for
alcohol by introducing new powers to conduct cumulative impact assessments, similar to
overprovision policies familiar to Licensing Boards in Scotland. 
Working in partnership with local authorities 
The BGC is fully committed to ensuring constructive working relationships between betting and
gaming operators and licensing authorities and that problems can be dealt with in partnership. The
exchange of clear information between councils and betting operators is a key part of this, and the
opportunity to respond to this consultation is welcomed. 
Conclusion 
On behalf of the BGC, we thank you for the opportunity to comment prior to you preparing your
updated statement of principles and hope our response is useful. The BGC will work with you to
ensure that its members’ operation of its premises will operate in accordance with the licensing
objectives. 
Yours faithfully, 
GOSSCHALKS LLP