Item 6 Appendix 2 - Taylor McKenzie Research - MFG Morrisons Report 2024 - Dumbarton - Additional Pages(27545541.1)
West Dunbartonshire Council · 3 September 2024
Back to Licensing Board — 3 September 2024 and its agenda
Text extracted from the council's PDF. Layout and reading order may differ from the original.
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Research Findings – Alcohol Purchase Dumbarton Filling Station 1 Those in the population of interest (base: 177) were asked about their future usage of the facility in relation to alcohol purchase. Those who said they currently purchase alcohol were then asked how likely they would be to purchase alcohol from the service station. 23.0% of participants who currently purchase alcohol, stated that they would be at least somewhat likely to purchase alcohol from the premises if it was available. How often do you personally purchase alcohol in a supermarket, shop or off licence nowadays? 27.7% 9.6% 13.0% 26.0% 23.7% Weekly or more often Fortnightly Monthly Less Often Never Figure 15: base = 177 If suitable alcohol products were available to purchase at this premises, how likely or unlikely do you think you would be to purchase alcohol here? 5.2% 17.8% 3.7% 40.0% 33.3% Very Likely Quite Likely Quite Unlikely Very Unlikely Don't know Figure 16: base = 135
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2 Those who coded as being either ‘Very likely’ or ‘quite likely’ to purchase alcohol from the premises were then asked how it would influence their current buying habits. 93.5% stated that this alcohol purchase would replace a purchase from elsewhere The reasons for them purchasing alcohol from the service station are highlighted below. With 93.5% stating it would be “convenient” and 54.8% of respondents stating that it would save them making an additional journey. You mentioned you would be likely to purchase alcohol products at this premises (assuming you could find everything you needed). Which of the following statements best describe you? 93.5% 3.2% 3.2% This alcohol purchase would replace a purchase from elsewhere This alcohol purchase would be in addition to a purchase elsewhere Unsure Figure 17: base = 31 Which of the following statements best describe why you are likely to purchase alcohol in this location? 93.5% 6.5% 3.2% 54.8% 0.0% 22.6% Convenient Closer to where I live Closer to where I work Saves me making an additional journey I like shopping at this store Other Figure 18: base = 31