Item 6 Appendix 1 - Taylor McKenzie Research - MFG Morrisons Report 2024 - Dumbarton - as lodged(27544240.1)
West Dunbartonshire Council · 3 September 2024
Back to Licensing Board — 3 September 2024 and its agenda
Text extracted from the council's PDF. Layout and reading order may differ from the original.
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1 Research & Reporting by Dumbarton Filling Station Glasgow Road, Dumbarton, G82 1RB Customer Profiling Research Report May 2024
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Introduction The following report outlines the findings from a customer research interviewing program carried out between Monday 29th April and Wednesday 8th May at Dumbarton Filling Station, Glasgow Road, Dumbarton, G82 1RB. The research explored the buying behaviours of persons’ resident in the locality of the site. Customers were asked to provide information on; their place of residence in relation to the premises, their means of travel to the premises and their purchasing behaviour in relation to fuel and groceries. Executive Summary Page Dumbarton Filling Station 2 Key Research Objective [Section 123(5) seeks to determine, as interpreted in the Opinion of the Inner House of the Court of Session in BP Oil UK Limited v City of Glasgow Licensing Board and City of Edinburgh Licensing Board (5th April 2011) whether a recognisable number of persons in the locality see and treat the said premises as the principal source from which they, in ordinary course, purchase groceries or fuel and who would properly consider themselves materially disadvantaged or inconvenienced were these retail facilities to no longer be provided from said premises. Materially Disadvantaged or Inconvenienced? +/- 42.3%- 51.4% +/- 60.5% +/-39.5%-48.6%+/- 57.7% +/- 42.3%- 51.4% +/- 60.5% +/-39.5%-48.6%+/- 57.7% Fuel, Yes Fuel, No Groceries, Yes Groceries, No Either, Yes Either, No Figure 1: Fuel base = 177 Groceries base = 0 Either base = 177
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3 Conclusion The results show that a statistically significant* proportion of persons (51.4% (+/-9.06%) in the locality) see and treat this service station at Glasgow Road, Dumbarton, as the principal source from which they, in ordinary course, purchase groceries or fuel and would properly consider themselves materially disadvantaged or inconvenienced were these retail facilities to no longer be provided from said premises. *Statistically significant - In statistics, a result is called statistically significant if it is unlikely to have occurred by chance. The likelihood that a result or relationship is caused by something other than mere random chance.
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Contents Page 4 Executive Summary Page Page 2 Introduction Page 2 Key Research Objective Page 2 Conclusion Page 3 Contents Page Page 4 Research Methodology Page 5 Sample Size Page 5 Population of Interest Page 5 Defining the Population of interest Page 6 Research Findings – Locality Page 7 Locality to Premises Page 7 Research Findings – Geo-mapping Page 8 Research Findings – Demographics Page 9 Research Findings – Premises Usage Page 10 Research Findings – Inconvenienced Page 11 Research Findings – Fully Inconvenienced Page13 Research Findings – Motor Fuel Group Page 15 About TMcK Page 17 About Market Research Society (MRS) Page 17 Appendix 1 – Research Background Page 18 Appendix 2 –Research Questionnaire Page 20 Appendix 3 – Open Ended Responses Page 25 Appendix 4- Postcodes Page 30
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A quantitative research study was carried out from Monday 29th April and Wednesday 8th May at Dumbarton Filling Station, Glasgow Road, Dumbarton, G82 1RB, with 459 customers (or ‘participants’). All of whom were selected as they were exiting the store. Fieldwork was stratified to cover the core hours of off sale of alcohol on the premises 10am until 10pm. The structured questionnaire (please see Appendix 2 for full questionnaire) was executed via Computer Assisted Personal Interviewing (CAPI) with the use of an iPad. The screen was shared with participants so that they could view all images and questions. All participants were asked to give their full postcode in order to help map travel time and distance to location. Sample Size All intercepts (interviews) were conducted as participants were exiting via the main front entrance/exit; participants were selected at random to ensure sampling confidence. Upon completion of each survey, interviewers were under strict instruction to approach the second customer that passed them. By completing 459 interviews with current service station users, we can be sure that the data and attitudes collected will be statistically representative of the customer base. Importantly this large number of ‘base’ participants allowed for statistical comparison of sub-groups. An important sub-group within this research that will form the ‘population of interest’ are participants who live within the locality of the premises AND use the garage as their principal source for purchasing Fuel or Groceries [Base – 177]. This figure represents 38.6% of the entire customer population. Population of Interest This sub-group of 177 participants will be used to answer the key objective of the research. Whether a recognisable number of persons in the locality see and treat the said premises as the principal source from which they, in ordinary course, purchase groceries or fuel and who would properly consider themselves materially disadvantaged or inconvenienced were these retail facilities to no longer be provided from said premises. Research Methodology Dumbarton Filling Station 5
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Defining the Population of Interest Dumbarton Filling Station 6 Q2 – How far from this Station do you live? (Map 1) Within 1 mile = continue 1 mile + = record postal code & close Q7 – In the ordinary course of your purchasing habits, do you treat these premises as the principal source of: a) Petrol or DERV (Fuel)? b) Groceries? Yes to a) or b) = Continue No to a) and b) = Close Map 1
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59.3% 40.7% 38.6% 0% 20% 40% 60% 80% 100% Non-Local Customer Local Customer Population of Interest Dumbarton Filling Station Figure 2: base = 459 Research Findings – Locality Dumbarton Filling Station Locality to Premises Q2 – How far away from this Service station do you live? If codes 1-3 were selected (under 1 mile) then respondent was categorised as living within the locality.
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Research Findings–Geo-mapping Dumbarton Filling Station 8 All participants were asked to provide their postcode in order to allow for them to be geo-tagged on a map. Out of the 177 participants who fell into the population of interest, 176 provided a full and complete postcode. They are represented below as red icons; in some cases, the same postcode has been given and will be represented by only 1 icon. Analysis of the postcode data has shown that the participants from the ‘population of interest’ live within a locality of 0.63 miles from the service station (green icon) on average. Average distance from service station – 0.63 miles Map 2
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Research Findings – Demographics Dumbarton Filling Station 9 48.7% 51.3% Male Female Local Respondent (Under 1 mile) Gender Figure 3: base = 187 98.4% 0.5% 1.1% 0.0% Always by vehicle Mostly by vehicle but sometimes on foot Mostly on foot but sometimes by vehicle Always on foot Local Respondent Travel Method to Filling Station Figure 5: base = 187 Grocery Shopping Base - 78 0.67 visits per week Fuel Purchase Base - 187 1.19 visits per week Morrisons Supermarket adjacent to Filling station Base - 164 1.81 visits per week Table 1: Base Varied Average visits per week (local users) Local Respondent (under 1 miles) Age 3.7% 10.2% 15.5% 21.9% 23.5% 25.1% 18-24 25-34 35-44 45-54 55-64 65+ Figure 4: base = 187
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Research Findings – Premises Usage Dumbarton Filling Station 10 How Dumbarton Filling Station is being used 187 participants (100%) Use service station as a source of Groceries 73 participants (39.0%) Use service station as a source of Petrol/DERV (Fuel) Participants, who live within the locality (within 1 mile) of the service station [187], were asked how they currently use the Service Station – Figure 6. They were then asked if, in the ordinary course of their purchasing habits, they treated this Service Station as their principal source of Petrol/DERV or Groceries – Figure 7. Defining the population of interest 177(94.7%) local customers (participants) answered ‘yes’ to treating the service station as their principal source of either groceries or fuel. This forms the population of interest as outlined in the introduction – Figure 8. Population of interest 177 participants Figure 7: Base Varied 94.7% 5.3% Yes No Fuel base = 187 Do you treat this Filling Station as your principal source of… 0.0% 100.0 % Yes No Groceries base = 73 Do you treat this Filling Station as your principle source of either fuel or groceries? 94.7% 5.3% Yes No Figure 8: base = 187 Usage of service station 100.0% 39.0% Fuel Grocery Figure 6: base = 187
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Research Findings – Inconvenienced Dumbarton Filling Station 11 Once the population of interest had been defined (Base 177), these participants were asked: Would you consider yourself materially disadvantaged or inconvenienced were this premises to be unable to provide you with: a) Petrol or DERV (Fuel)? b) Groceries? The results show that a statistically significant proportion of persons in the locality (51.4%) see and treat the premises as the principal source from which they, in ordinary course, purchase groceries or fuel and that they would properly consider themselves materially disadvantaged or inconvenienced were any of these retail facilities to no longer be provided from said premises. Bases Explained Fuel: Overall, 177 participants from the locality stated that they used the station as their principal source of fuel, of these participants 51.4% (91) stated that they would be materially disadvantaged if the premises could no longer provide them with fuel. Either: The combined base and response for fuel and groceries. Materially Disadvantaged or Inconvenienced? Figure 9: Fuel base = 177 Groceries base = 0 Either base = 177 +/- 42.3%- 51.4% +/- 60.5% +/-39.5%-48.6%+/- 57.7% +/- 42.3%- 51.4% +/- 60.5% +/-39.5%-48.6%+/- 57.7% Fuel, Yes Fuel, No Groceries, Yes Groceries, No Either, Yes Either, No
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Research Findings – Inconvenienced Dumbarton Filling Station 12 FUEL: In order to qualify the result all participants who coded yes to being materially disadvantaged if the service station could no longer provide fuel were asked ‘Would you have an alternative fuel source you could use?’ Base 91 Yes – 96.7% (88) No – 3.3% (3) Those who answered ‘Yes’ to having an alternative fuel source – 96.7% (88) were then asked: Is this alternative fuel source available to you without causing you to be disadvantaged or inconvenienced in any way? Base 88 Yes – 76.1% (67) No – 23.9% (21) Results show that the alternative fuel sources available to 96.7% of participants would cause 23.9% of this group to be inconvenienced. 26.4% (24) of those materially disadvantaged (base 91) confirmed this was still the case after considering alternatives.
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Research Findings – Fully Inconvenienced Dumbarton Filling Station 13 The graph below highlights participants who live locally and use the garage as their principal source of either fuel or groceries and who, after considering local alternatives, still feel they would be materially disadvantaged or inconvenienced if the premises could no longer provide them with either. The geo-map below shows where all participants (24) who coded ‘yes’ live; on average 0.65 miles from the station, in some cases the same postcode has been given and will be represented by only 1 icon. Fully materially disadvantaged or inconvenienced? 26.4% 73.6% Yes No Figure 10: Base 91 Map 3
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Research Findings – Fully Inconvenienced Dumbarton Filling Station 14 The graphs below highlight the demographic of those who are materially disadvantaged or inconvenienced after having considered local alternatives. Gender 37.5% 62.5% Male Female Figure 11: base = 24 Age 4.2% 8.3% 16.7% 16.7% 20.8% 33.3% 18-24 25-34 35-44 45-54 55-64 65+ Figure 12: base = 24 Grocery Shopping Base - 7 0.30 visits per week Fuel Purchase Base - 24 1.09 visits per week Morrisons Supermarket adjacent to Filling station Base - 24 1.45 visits per week Table 2: Base Varied Average visits per week
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Research Findings – Motor Fuel Group Dumbarton Filling Station 15 Those in the population of interest (base: 177) were introduced to the Motor Fuel Group with a brief description of the new forecourt and its offerings. After reading about the new ownership of the forecourt, those in the population of interest, were asked how this change will affect their usage. 93.8% of those surveyed would either have no change to their usage or increase their usage following the change in ownership. 5.6% of respondents stated that they would reduce their usage of the filling station. Taking the above information into account... How might this impact your usage of this filling station? 0.6% 93.8% 5.6% I will increase my usage of the filling station No change I will decrease my usage of the filling station Figure 13: base = 177
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Research Findings – Motor Fuel Group Dumbarton Filling Station 16 This shows that 26.7% of those who live locally and use this filling station for their principal source of fuel and/or groceries would be inconvenienced or materially disadvantaged if the new MFG filling station was no longer able to provide them with fuel and/or groceries. This is compared to 51.4% of those who would be inconvenienced or materially disadvantaged if the current filling station was no longer able to provide them with fuel and/or groceries. Those in the population of interest (Base 177), were then asked again: Would you consider yourself materially disadvantaged or inconvenienced were this filling station to be unable to provide you with: a) Petrol or DERV (Fuel)? b) Groceries? 51.4% 0.0% 51.4% 26.7% 0.0% 26.7% Fuel Groceries Either Inconvenienced /Materially Disadvantaged before and after Materially Disadvanged - BEFORE Materially Disadvantaged - AFTER Figure 14: Fuel Base: 177 Groceries Base 0 Either Base 177
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About TMcK 17 Taylor McKenzie Research has been delivering high-quality market research services since 2001. We work closely with our clients and research participants across the UK and beyond, providing the services needed to inform decision-making and drive positive change. A proud family business, our focus is on building trusted partnerships and consistently delivering excellence. At Taylor McKenzie Research, our mission is to provide our clients with the high- quality data they need to make informed decisions. Our highly skilled and approachable team serves as an extension of your own, delving into your research brief in the pursuit of answers. Since 2001, we have been blending innovative ideas with proven research techniques, resulting in a diverse portfolio of services to meet varied client needs. About Market Research Society (MRS) In the competitive world of market research, one name assures you of instant recognition and respect - that of MRS. MRS is the 'voice of your profession'. Their role is to represent and communicate good practice in research to the business community, government and the public; to award accreditation and to provide support for our members. Professional standards All members of the Society must comply with the MRS Code of Conduct which is enforced through a disciplinary process. This is the primary means by which market research remains a self-regulated profession. A range of guidelines and advisory services provide support to members in practical implementation of the Code. The Code of Conduct embodies the principles of confidentiality and transparency. It provides protection to research users, participants and to researchers themselves. The Code has the confidence of the business community, government and regulators. It embraces the principles of data protection legislation. Membership of MRS is your way of showing that you subscribe to these ethical and legislative principles.
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Appendix 1 – Research Background 18 The Licensing (Scotland) Act 2005 defines premises that operate in whole or in part as a garage for the sale of petrol or derv as “excluded premises”. Subject to the provisions of section 123(5) of the Act, garage premises are “excluded premises”. Where premises are “excluded premises”, sale of alcohol is not permitted. The Client wishes to explore the motivations and buying behaviours of the consumers who visit affected forecourt premises with the purpose of ascertaining whether or not their forecourt premises fall to be determined as “excluded premises” or within the exception contain under section 123(5). Section 123(5) seeks to determine, as interpreted in the Opinion of the Inner House of the Court of Session in BP Oil UK Limited v City of Glasgow Licensing Board and City of Edinburgh Licensing Board (5th April 2011) whether a recognisable number of persons in the locality¹ see and treat the said premises as the principal source² from which they, in ordinary course³, purchase groceries⁴ or fuel and who would properly consider themselves materially disadvantaged or inconvenienced⁵ were these retail facilities to no longer be provided from said premises. Should the research prove that a substantial % of a representative sample⁶ local residents who use the outlet as their principal source of groceries and would be materially disadvantaged or inconvenienced if the outlet stopped selling groceries then it would help to form a case to include the outlet as being ‘not excluded’ from the changing legislation. ¹ Locality will be defined on a premises by premises basis. This will be determined via respondent answering what will be Q1 (How far away from this station do you live?) and will be confirmed with geo-mapping postcode software. Those living within the chosen distance will be deemed suitable to represent persons living in the locality and they will be further questioned on purchasing habits. Those living out with the chosen distance will be asked for their postcode and interview will be terminated. ²¨³ Principal source / Ordinary course; these points must be answered by asking each respondent a question that will be interpreted consistently and fully understood. Generally speaking, do you treat this premises as your principal source for a) Petrol or DERV (a full description of DERV will be provided in Showcard to help understanding) b) Groceries. A simple yes or no answer will be collected. This will provide the research with its population of interest.
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19 ⁴ Groceries; will be defined as being food or other things used within the home. ⁵ Materially disadvantaged or inconvenienced; the term materially disadvantaged is perhaps not in the general diction of the average respondent, and we would not expect it to be used by a respondent if asked to describe how they felt about a retail outlet closing. However, when it is combined with the word inconvenienced in the Q. “Would you consider yourself materially disadvantaged or inconvenienced were this premises to be unable to provide you with a) petrol (DERV) b) Groceries?”) we would expect a good understanding. An open question asking why participants would feel materially disadvantaged or inconvenienced will be asked if ‘yes’ is coded at either a) petrol (DERV) or b) groceries. ⁶ Representative sample; in quantitative market research studies which are to be conclusive it is very important that the data collected and the findings and recommendations made from the data are representative of the given population. In real terms this means that should the study be repeated at any given time then the results will be similar 95 times out of 100 and within an acceptable margin of error (+/-) %. In order to achieve this, data collection should be stratified in terms of opening hours and weekend / weekday footfall and respondent selection should be entirely random. Statistical Representation In order for the findings to be conclusive it is very important that the data collected, the findings and recommendations made from the data are representative of the given population. In real terms this means that should the study be repeated at any given time then the results will be similar 95 times out of 100 and within an acceptable margin of error (+/-) %. In order to achieve this, data collection was stratified in terms of opening hours and weekend / weekday footfall and respondent selection was entirely random. The table below indicates achieved error thresholds for the overall base of participants and for the population of interest base. Error bars are present throughout each table to represent statistical relevance of each figure. Population %GIVING PARTICULAR ANSWER 10%/90% 30%/70% 50% Total Base 459 + 2.74 + 4.19 + 4.57 Local Base 187 + 4.30 + 6.57 + 7.17 Pop of interest Base 177 + 4.42 + 6.75 + 7.37 Inconvenienced Base 91 + 6.16 + 9.42 + 10.27
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Appendix 2 – Research Questionnaire 20 Good morning/afternoon my name is ..................... & I am work for Taylor McKenzie Research & Marketing Ltd, an independent Scottish research agency. We are here today to better understand how this filling station is being used by its customers. We only have a few questions to ask and it is important you help so that we can ensure a representative view of all customers. It should only take 2 minutes. Q4 Including today, in the past 6 months have you used this station as a source of ... Showcard s4 Interviewer - Read out... Petrol or DERV (fuel) Go to Q5 Groceries Go to Q6 Both for Petrol or DERV (fuel) and Groceries Go to Q5 Interviewer note - if respondent queries what qualifies as 'groceries' please give the following description - Groceries - 'food or other things used within the home' Q1 Interviewer select filling station Dumbarton Filling Station ....................................................................................... Q2 How far away from this Service station do you live? Showcard s2 Within 1/4 of a mile Within 1/2 a mile Within 1 mile Within 1.5 miles Within 1.5 to 2 miles Within 2 to 10 miles (approx.) CLOSE More than 10 miles away (approx.) CLOSE Go to Q3 Q3 Which of these best describes how you travel to this station? Showcard s3 Always by vehicle .................................. Go to Q4 Always on foot ...................................... Go to Q4 Mostly by vehicle but sometimes on foot ..... Go to Q4 Mostly on foot but sometimes by vehicle ..... Go to Q4 Other (write in) ...................................... Go to Q3
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21 Q5 How often do you visit this station for the purchase of petrol or DERV (fuel)? Showcard s5 Every day ................................................................................... 4 - 5 times a week ........................................................................ 2 - 3 times a week ........................................................................ Once a week ............................................................................. 2 - 3 times a month ...................................................................... Once a month ............................................................................ Once every 2 months ................................................................... 3 - 4 times a year ......................................................................... Once a year .............................................................................. Less often .................................................................................. First visit ..................................................................................... Q6 How often do you visit this station for the purchase of groceries? Showcard s5 Every day ................................................................................... 4 - 5 times a week ........................................................................ 2 - 3 times a week ........................................................................ Once a week ............................................................................. 2 - 3 times a month ...................................................................... Once a month ............................................................................ Once every 2 months ................................................................... 3 - 4 times a year ......................................................................... Once a year .............................................................................. Less often .................................................................................. First visit ..................................................................................... Q7 And how often, if at all, do you visit the Morrisons Supermarket adjacent to this filling station? Every day ................................................................................... 4 - 5 times a week ........................................................................ 2 - 3 times a week ........................................................................ Once a week ............................................................................. 2 - 3 times a month ...................................................................... Once a month ............................................................................ Once every 2 months ................................................................... 3 - 4 times a year ......................................................................... Once a year .............................................................................. Less often .................................................................................. Never ....................................................................................... Q8 Generally speaking, do you treat this premises as your principal source for: Showcard s6a & s6b Interviewer - Read out full statement above for both petrol and groceries Yes No Purchasing Petrol or DERV (fuel) Purchasing Groceries
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23 Groceries If yes: Why is this? (probe fully) __________________________________________________ _________________________________________________ Q14 Finally: How often do you personally purchase alcohol in a supermarket, shop or off licence nowadays? Please select Weekly or more often .............................................................................................. Fortnightly ............................................................................................................ Monthly ............................................................................................................... Less Often ............................................................................................................ Never .................................................................................................................. Q15 The operator of this site are looking to provide a wide range of alcohol for off-sale purchase in addition to the existing grocery/convenience offer. If suitable alcohol products were available to purchase at this premises, how likely or unlikely do you think you would be to purchase alcohol here? Very Likely ............................................................................................................ Quite Likely ........................................................................................................... Quite Unlikely ........................................................................................................ Very Unlikely.......................................................................................................... Don’t know ........................................................................................................... Q16 You mentioned you would be likely to purchase alcohol products at this premises… Assuming you could find everything you needed… Which of the following statements best describes you This alcohol purchase would replace a purchase from elsewhere ...................................... This alcohol purchase would be in addition to a purchase elsewhere ................................. Unsure ................................................................................................................. Q17 Which of the following statements best describe why you are likely to purchase alcohol in this location… Select ALL that apply Convenient .......................................................................................................... Closer to where I live ............................................................................................... Closer to where I work ............................................................................................. Saves me making an additional journey ...................................................................... I like shopping at this store ........................................................................................ Other: Please write in _______________________________________________________ Q18 Record Gender Male ................................................................................................................... Female ................................................................................................................
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24 Postcode ___________________ Interviewer Say: Could you please tell me your home postcode, this is so we can get a better understanding of store catchment. This data will never be used for contacting you and will never be passed on with any personal information. Interviewer please enter with a space, as follows.... e.g. G2 4EZ Q19 Which of these age groups do you fall into? Showcard s8 18-24 ................................................................................................................... 25-34 ................................................................................................................... 35-44 ................................................................................................................... 45-54 ................................................................................................................... 55-64 ................................................................................................................... 65+ .....................................................................................................................
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Appendix 3 – Open Ended Responses 25 Q9b - Would you consider yourself materially disadvantaged or inconvenienced were this premises to be unable to provide you with Fuel? If yes: Why is this? "M and s garage is awful takes too long for service" "Not local" "Cheapest one around" "It’s the most convenient, do not need to drive far and the accessibility is easier than some other garages in area" "Next garage is further away" "Handy and local and next to supermarket" "Distance and locality" "It’s just where I come" "Local to me" "Because I would need to go further out of town to get it" "No sourced anywhere else it is local no need to que" "It’s local" "It’s most convenient" "Cost of the fuel" "Local to me" "It’s handy when doing shopping" "Most convenient to my house and usually cheapest in area" "The only large supermarket petrol station, cheaper" "It’s the most convenient and cheapest" "Further away for nearest filling station" "Most reasonably convenient" "It is convenient" "Closest and super fuel is what I like" "It’s convenient it’s hard to get into the other garage" "Nearest fuel to my house" "About the only local one" "Has the best access, other ones in area you need to go out the way and always busy" "It’s the most reasonable one to access in the area and usually the best for price" "Puts me out my way for petrol" "It’s handy when you come shopping and kills two birds with one stone" "Nearest to my home" "The filling station I use the most, I’m a creature of habit" "It’s on my way to work" "Get use to going to one place to need to find somewhere else" "It’s closest and most handy for me" "Closest to me" "It’s convenient"
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26 "Because I have a shell petrol card and would need to go to the Esso garage to use it" "Easy to access and prefer to use, good canopy" "How close it is to house very convenient" "Most easily accessed in the town" "It’s the main filling station and we use the Morrison’s card for points" "Because it my local one" "Proximity to home" "There is not much choice in Dumbarton and discounted so they are amongst the cheapest within Dumbarton" "Getting shopping and then get fuel it’s convenient" "It’s very handy and usually it’s the cheapest and for Morrison’s points" "It’s very handy for me close proximity to home" "Convenient" "It’s the easiest and the best price locally" "Closest and handy for me" "Because I would need to travel further" "Because it’s handy for the supermarket" "Closest and handy when getting shopping" "Use a fuel card for work and it’s convenient" "It’s the best in the area" "Closest to my home" "Wouldn’t get my points" "It’s the nearest and most convenient" "Not many stations about and it is convenient when I do my shopping" "The next one is Helensburgh" "Don’t like going anywhere else" "Because I always come here, I would come anywhere" "It’s very handy the location" "Local to me" "It’s convenient and reasonable priced and where I get groceries" "Most convenient" "It's very close to my home" "It’s the closest one to my home and the easiest to access" "Don’t know where Else to go" "It’s a good price and close" "It’s closest to my house" "I’d need to go somewhere and it’s less convenient" "It’s nearest and has easy access, no long waits or ques" "Because all the local ones are more expensive" "It’s most convenient for me" "It’s the most convenient" "Don’t like the two at Dumbreck because they are busy the only other one is glens I never go into" "The most convenient and closest"
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27 "It’s convenient, it’s the closest one to home and easier to access than the ones on a82" "It’s the place I fill up and I usually get my shopping at Asda and it is closest to where I live" "It’s cheaper and most convenient for me and I get my points" "It’s convenient and is the most easy to access in area" "I have no idea where else I would go" "There is not much choice about" "It’s close and convenient" "Cheapest around" "Easy to access and closest to home" "It’s the nearest petrol and it’s the most easy to get to. The other ones although close you need go on the a82 and they are one way" "Would need to go further away and would not receive the points" Q12b – Would you consider yourself materially disadvantaged or inconvenienced were this filling station to be unable to provide you with Petrol or DERV (fuel)? If yes: Why is this? "Maybe price as long it’s competitive" "Providing prices don’t go up and an equivalent loyalty programme" "If it’s still cheaper then no" "It would be the same answer if it’s not there, the prices should still be competitive" "Na" "Don’t mind" "Locality" "N/a" "Na" "Depends on the price" "Na" "No change" "Dk" "If it’s same price it’s fine" "If it’s still here it’s fine" "N/a" "As long as prices remain lower than the other local garages and the fuel is still as easy to drive in and out" "As long as prices didn’t change" "As long as price is good and easy to access" "Na" "Price has to be right" "Worried about price going up" "As long as it’s here happy to use"
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28 "As long price is still reasonable" "Na" "Na" "Na" "If prices increases then yes I will feel disadvantaged" "Depends on prices" "Rewards not getting them" "Depends on price" "Prices should remain the competitive and it is still my local fuel stop" "Na" "Na" "Prices and competition" "Na" "Na" "If they still take the shell card it will be fine" "Depending on service including price of fuel" "Depending on price" "Not sure" "Will go to a closer fuel station" "Depending on how much the fuel is" "Na" "As long as it remains competitive I will use the fuel" "Depending on price" "Na" "Na" "Na" "Depending on price" "Na" "Unless the prices went up higher" "As long as it is still as efficient" "Na" "If fuel cards accepted" "Na" "Na" "Depends on price" "Na" "Na" "Morrison’s is cheaper fuel" "Na" "Depending on the price of petrol" "Na“ "Depends on price" "Na"
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29 "N/a" "Na" "Na" "Na" "Na" "Na" "Depends on price" "Na" "As long as prices is competitive" "Na" "Unless the prices change" "Depending on price and whether the fuel cards work" "Na" "Na" "Na" "If the prices change and I also won’t get My Morrison’s points" "Na" "Na" "Depends on price of fuel" "Na" "Na" "It will probably be more expensive and I won’t be able to collect my points" "Losing out on Morrison’s points and they need to keep prices low, it’s the lowest one in the area" "Na"
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Appendix 4 – Postcodes of Population of Interest 30 G82 2PB G82 1BS G82 1HY G82 1QG G82 3PB G82 3LS G82 1PQ G82 1RF G82 2PY G82 1AE G82 1AJ G82 1BF G82 4BJ G82 2JD G82 2NT G82 2NW G82 3EU G82 3LB G82 4JF G82 2LY G82 2AR G82 4EF G82 1JT G82 3PB G82 1QJ G82 3NQ G82 3NR G82 2EX G82 1JD G82 2AR G82 2AZ G82 1HS G82 2NB G82 3HD G82 3LF G82 1BL G82 2PZ G82 4AW G82 2LU G82 1RF G82 1JD G82 2EF G82 2NZ G82 4BA G82 4QU G82 2BS G82 2QJ G82 1BS G82 3JZ G82 3PZ G82 4EF G82 2RZ G82 4BS G82 4BU G82 1HT G82 3QW G82 1BX G82 1RZ G82 2PJ G82 2DR G82 2EP G82 2LG G82 2PP G82 1DA G82 2PQ G82 2NT G82 1BN G82 2BT G82 1AP G82 2AL G82 3LD G82 2DY G82 1RF G82 2HW G82 3EU G82 2DR G82 4EH G82 2AT G82 2BD G82 4BW G82 3LS G82 3JT G82 3JG G82 2BN G82 1AJ G82 1NZ G82 3HR G82 1EH G82 2QJ G82 2JL G82 4AB G82 3AF G82 1EL G82 2PU G82 3BN G82 1EQ G82 2NU G82 1BF G82 2LJ G82 2QJ G82 2EN G82 4DX G82 3HD G82 3JS G82 3PQ G82 4EN G82 3AX G82 2BT G82 1JA G82 2QJ G82 3PQ G82 1BJ G82 2AL G82 2PZ G82 2LH G82 3HG G82 2AZ G82 2PZ G82 3JX G82 1HA G82 3JY G82 2JF G82 2PT G82 2ET G82 3PB G82 3DD G82 4AD G82 4EX G82 1AS G82 1EH G82 2SN G82 2BH G82 1AE G82 3BD G82 2QD G82 3JP G82 2AR G82 2JA G82 3PZ G82 3QG G82 5 AT G82 2NS G82 1BX G82 3LD G82 1JD G82 2DE G82 3HD G82 2EN G82 1EU G82 2BZ G82 2QJ G82 3PA G82 4EE G82 1JF G82 3NR G82 2HS G82 2PP G82 2JQ G82 4BX G82 1AJ G82 1BN G82 2EF G82 3JX G82 3NS G82 1AB G82 1BU G82 2PB G82 1HR G82 1HL G82 3HH G82 1AL G82 1HL G82 2DZ G82 1HT G82 1HA G82 2JH