Board Paper 3 October 2025

West Dunbartonshire Council · 3 October 2025
Back to Clydebank Pride in Place Board — 3 October 2025 and its agenda

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Board Paper: Communications & Engagement Sub-Group Update
Date: Friday 3 October 2025
Prepared by: Sandie Scott on behalf of Communications and Engagement Sub-
Group
Purpose
To update the Board on recent work by the Communications & Engagement Sub-
Group, including:
 Community testing of proposed branding for the Plan for Neighbourhood work
in Clydebank.
 Progress towards establishing a dedicated website.
 Presentation of a draft Plan and proposed website structure for Board review.
The paper seeks the Board’s agreement on the preferred brand name, approval of
required funding to develop and maintain the website, and comments/approval on
the draft Plan and website structure provided in the appendices.
Background
Effective communication and engagement are critical to the success of the Plan for
Neighbourhood approach. Clear branding and a single, accessible online platform
will strengthen community recognition, encourage participation, and provide ongoing
updates.
The Communications & Engagement Sub-Group has:
 Developed and tested branding concepts with the community.
 Explored options for a dedicated website to share information and resources.
 Drafted an outline Plan for Neighbourhood and a proposed structure for the
website, included as appendices to this paper.
Branding user testing and community feedback
Three initial branding concepts were shared with the community at the recent
Clydebank Town Hall engagement event and through organisations participating in
the Neighbourhood Survey:
 Revitalising Clydebank – “A community-driven vision for the future”
 Together for Clydebank – “Improving our neighbourhoods, supporting our
communities”
 Our Clydebank – “Working side by side to improve our town”
Following feedback, participants suggested removing the word driven from the first
option. A fourth version was therefore added:
 Revitalising Clydebank – “A community vision for the future”

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Although the Neighbourhood Survey remained open until Monday 29 September,
interim responses indicate a clear preference for “Revitalising Clydebank – A
community vision for the future.”
Next steps
 Local social enterprise Crafting Together has agreed to submit logo design
ideas aligned with the preferred brand.
 Once the Board confirms the name, the Sub-Group will progress the
development of a dedicated website to support communication and
engagement.
 West College Scotland has confirmed capacity to build the website, with a
target launch by end of November 2025.
Funding and resourcing requirements
To progress the website, the following support is required:
 Domain name purchase and set-up costs (including annual renewal fees).
 Appointment of a site administrator to manage renewals, payments, contact
details, and organisational information.
The Board’s agreement in principle is sought to allocate funding for these items
(approximately £1-1.5K)
Additional items for Board consideration
 Draft Communications and Engagement Plan:
A working draft is included at Appendix A. Board members are asked to
review, comment, and approve the draft Plan as the basis for wider
community sharing and engagement.
 Proposed website structure:
A draft outline of the website’s sections, navigation, and key content is
provided at Appendix B. Board members are asked to provide feedback and
agree the proposed structure so development can begin once branding is
finalised.
Recommendations
The Board is asked to:
1. Confirm the preferred brand name based on community feedback:
Revitalising Clydebank – A community vision for the future
2. Approve funding allocation to cover:
o Domain name purchase and set-up costs.
o Ongoing website administration and maintenance.
3. Endorse the proposed timeline, aiming to launch the website by end of
November 2025.

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4. Review and provide comments on the draft Plan (Appendix A) and approve it
for further development and sharing.
5. Review and provide feedback on the proposed website structure (Appendix B)
and approve it as the basis for development.