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Item 15 - Tenant Satisfaction Survey

West Dunbartonshire Council · 3 May 2023
Back to Housing & Communities Committee — 3 May 2023 and its agenda

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WEST DUNBARTONSHIRE COUNCIL
Report by the Chief Officer, Housing and Employability
Housing and Communities Committee: 3 May 2023 
___________________________________________________________________
Subject: Tenant Satisfaction Survey
1. Purpose
1.1 This purpose of this report is to provide members of the Housing and
Communities Committee with the results of a comprehensive Tenant
Satisfaction Survey on Housing and Homelessness Services that has been
carried out and the results of which will be reported to the Scottish Housing
Regulator as part of our 2022/23 Scottish Social Housing Charter
requirements.
2. Recommendations
2.1 It is recommended that the Housing and Communities Committee:
(i) note the contents of this report and recognises the Tenant Satisfaction
levels across all areas of housing and homelessness services since the
introduction of the Scottish Social Housing Charter;
(ii) approve the improvement action plan developed to address the
drivers of dissatisfaction raised by tenants and instruct the Chief
Officer Housing and Employability and the Chief Officer, Supply,
Distribution and Property to fully  implement this action plan;
(iii) note that this satisfaction data will be reported to the Scottish
Housing Regulator (SHR) as part of our Annual Return on the
Charter (ARC); and
(iv) agree that the information and improvement plan contained in this
report is shared with the West Dunbartonshire Tenant Scrutiny
Panel and WDTRO (West Dunbartonshire Tenants and Residents
Organisations) and is distributed more widely to tenants and
housing and homelessness staff.
3. Background
3.1 The Scottish Social Housing Charter (SSHC) requires all social landlords to
have robust and up to date Customer Satisfaction information and to report
this annually to the SHR via the ARC.
3.2 In order to meet this obligation, it was agreed by Housing, Environment and
Economic Development Committee in November 2013 that a
comprehensive tenant satisfaction survey be carried out on an annual basis
for the duration of the first 4 full years of the Charter, when it would then be
reviewed by the Scottish Housing Regulator and Scottish Government.
ITEM 15

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Subsequently, after the review it was agreed in partnership with tenants and
residents organisations that a comprehensive tenant satisfaction survey would
be carried out for our housing and homelessness services every second year.
3.3 However, because of service priorities emanating from the recovery from the
pandemic, the planned survey to be carried out in 2021/22 was delayed until
2022/23. 
4. Main Issues
4.1 The main aim of the Tenant Satisfaction Survey was to seek tenant views of
the housing landlord services provided by the Council and to identify areas
where the service can be improved.
4.2 The survey was designed to meet the guidance provided by the Scottish
Housing Regulator with regard to assessing tenant satisfaction.  As such, the
survey was designed to ensure that:
• the questions asked covered the key tenant satisfaction Charter indicators
in the way which is prescribed.
• the sample was designed to meet the guidance provided by the Scottish
Housing Regulator which states that a minimum of data accurate to +/-5%
should be achieved and the sample should be designed to be
representative of the organisation’s tenant population.
4.3 The IPSOS MORI guidance prepared on behalf of the Regulator debates the
use of a range of different methodologies for carrying out large scale tenant
satisfaction surveys, including postal, online, telephone and face to face
survey methods.
4.4 Given the requirement to achieve data accurate to +/-5% and ensuring a
representative sample of tenants, it was decided that the tenant survey was
carried out utilising a telephone survey. The main benefits of this were:
• utilising an interviewer led methodology allows us to maximise the
response rate;
• this methodology is an inclusive methodology and allows interviewers to
ensure that, for example, elderly or those with a disability or literacy
problems can be included in the process; and
• the methodology facilitates high quality of survey output as it allows the
interviewer to build up a rapport with the participant ensuring that the
questionnaire is answered in full and allowing explanation of the necessity
for asking personal data.
4.5 A total of 600 telephone interviews were carried out between 11 October and
27 November 2022, providing data accurate to +/-4.25%.  Analysis of the
participant profile shows that the survey sample is broadly representative by
geography and property size.  Therefore, there was no requirement for the
survey data to be weighted.

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4.6 The table below shows the results for the six Charter Indicators that this
survey is used as the source for and assesses performance trends over the
period of the Scottish Social Housing Charter:
West Dunbartonshire Council Tenant Satisfaction Survey 2022
2014 2015 2016 2017 2019 2022
Satisfaction
level since
2014
% of tenants satisfied with
the overall service provided
by their landlord
72% 81% 84% 84% 79% 68% -4%
% of existing tenants satisfied
with the quality of their
home
74% 80% 81% 86% 77% 73% -1%
% of tenants who feel that
their rent represents good
value for money
67% 73% 68% 75% 77% 61% -6%
% of tenants who feel their
landlord is good at keeping
them informed about
services and decisions
72% 76% 87% 84% 86% 76% +4%
% of tenants satisfied with
opportunities to participate
in decision making
52% 59% 67% 79% 84% 69% +17%
% of tenants satisfied with
the management of the
neighbourhood they live in
76% 78% 80% 80% 79% 63% -13%
Overall Satisfaction
4.7 The survey opened by asking respondents how satisfied or dissatisfied they
were with the overall service provided by West Dunbartonshire Council as
their landlord. A majority of tenants (68%) are satisfied with the housing
service overall, whilst 28% are dissatisfied.
4.8 Considering overall tenant satisfaction by property size (as measured by
bed spaces), satisfaction ranges from 69.5% for 1 bed homes, through
69.4% for two bed properties to 55.7% for three or more bed homes.
4.9 Analysis of the responses for overall tenant satisfaction by housing format
illustrates some degree of variation, e.g. 66.7% satisfied for tenants living
in tenements compared to 50.0% satisfied amongst those living in end
terrace homes. 
4.10 In terms of newer homes overall tenant satisfaction was 100% in homes
built after 2021 compared with 60% in older homes.
4.11  In relation to Council areas, the most satisfied tenants overall reside in
Dumbarton (66.2% satisfied) and Alexandria (62.6% satisfied), whilst the

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least satisfied are living in Clydebank (58.5%).
Repairs and maintenance
4.12 The satisfaction data relating to repairs for our ARC submission is sourced via
the existing exit surveys (as per the technical guidance). However, we also
use the opportunity in this representative survey to ask all tenants about their
general satisfaction with repairs and maintenance.
2014 2015 2016 2017 2019 2022
Satisfaction
level since
2014
Generally how satisfied
are you with the way
your landlord deals with
repairs and maintenance
66% 69% 77% 81% 75% 68% +2%
4.13 68% of tenants surveyed were very or fairly satisfied in this respect compared
to 7% who were neither satisfied nor dissatisfied and 25% who were very or
fairly dissatisfied. Satisfaction has decreased since the last survey from 75%
in 2019 to 68% in 2022. However, satisfaction levels are higher than those
recorded in the baseline survey in 2014 after the introduction of the Scottish
Social Housing Charter.  It is evident from the wider responses that the
impacts of the pandemic and the subsequent recovery period have been a
factor in the wider satisfaction levels.
Value for Money
4.14 Respondents were then asked what factors they deem to be important with
regards to value for money.  Respondents were most likely to say
investment in their home and new homes by their landlord (94%) was very
important, followed by how much income they have left after paying their
rent (85%), the quality of service they receive from their landlord (81%)
and how their rent compares with other landlords (80%).
4.15 When asked what they would like to see the Council spending more money
on, tenants were most likely to say more regular maintenance
programmes (93%) followed by a new house build programme (92%) and
an increased budget for external improvements (41%).
4.16 More than six in ten (61%) believed the rent for their home represents very
or fairly good value for money, compared to 24% who said it was neither
good nor poor value for money and 15% who rated it as very or fairly poor
value.
4.17 Over seven in ten tenants (72%) of respondents were in receipt of full or
partial housing benefit, compared with 28% who said they paid full rent.
Those who paid their rent (either fully or partially) were asked how easy
they find it to afford the rent payments for their home.  Only 37% said the

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rent for their home was very or fairly easy to afford, 45% said it was just
about affordable and 18% said it was very or fairly difficult to afford.
4.18 Analysis of rent value by property size shows that tenants living in 1 bed
homes are the most positive on this measure (64.4% say rent is good
value), whilst the least positive are those living in 2 bed properties
(57.1%). 
4.20 In relation to property type, tenants living in semi-detached homes (74.2%
say rent is good value) are the most likely to say that rent is good value for
money. Tenants living in end terrace homes (54.8% say rent is good
value), or other types of property (54.5%), are the least likely to be positive
about rent value.
4.21 Measured by area, the most positive tenants on rent value live in
Dumbarton (75.2% say rent is good value) which compares favourably to
both Clydebank (58.5%) and Alexandria (52.2%). 
Housing quality
4.22 Most tenants (73%) are satisfied with housing quality (27%) are
dissatisfied. The 2022/23 figure for satisfaction is 4% points lower than
2019 (77% satisfied). The 2021/22 sector average for housing quality
satisfaction is 77.2% (based on results submitted since April 2020).
4.23 Housing quality satisfaction is highest for tenants living in 1 bed homes
and lowest for those living in 2 bed homes (only 60.6%).  There is some
degree of variation in satisfaction with housing quality by property type
with the highest satisfaction found amongst tenants living in in semi-
detached homes (88%). 
4.24 Analysis of housing quality satisfaction by area shows that the most
satisfied area in relation to housing quality is Dumbarton (80.6% satisfied)
whilst the least satisfied area is Clydebank (68.9%).
4.25 Only one in three tenants (36.0%) agreed that they can easily afford to
heat their home; 49.2% disagreed. Compared with previous data, it is
notable that the proportion of tenants who cannot afford to easily heat
their home has more than doubled.  This can be easily attributed to the
wider cost of living crisis and the wider impact on the enjoyment our
tenants have of their home as a result.
Tenant Participation and Engagement
4.26 More than 7 in 10 tenants (76%) said their landlord was good at keeping
them informed about services and decisions against 24% who said the
Council was poor on this measure.  The sector average in 2022 was
80.8%.
4.27 69% of tenants were happy with opportunities to participate in decision
making against 25% of tenants who were dissatisfied with these
opportunities. It is noticeable that the level of dissatisfaction has increased
from 12% at the last comprehensive tenant satisfaction survey and this

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might reflect tenants’ views on decision making and responsiveness within
the service. 
4.28 Respondents were asked about the source of information they use to obtain
information about the Council’s housing services.  Written communications
were the most common method used, with 85% stating they use the quarterly
newsletter Housing News, this compares with 18% that use social media
platforms.
Neighbourhood management
4.29 More than six in ten tenants (63%) are satisfied with neighbourhood
management, whilst 27.8% are dissatisfied.  Satisfaction with neighbourhood
management varies by area:-
Dumbarton – 69%
Alexandria – 62%
Clydebank – 61%
Summary and Improvement actions
4.30 Whist a majority of tenants have expressed satisfaction with the housing
services they receive from the Council, a sometimes large minority have
identified some dissatisfaction and based on the tenant feedback in these and
other areas, these are 5 main areas of dissatisfaction which in large have
informed the Improvement plan attached as Appendix 1 of this report.  The
five areas are stated below:-
• Being able to heat the home
• Housing quality
• Repair service
• Management of the neighbourhood
• Rent value for money
4.31 The design of our tenant satisfaction survey meant that any tenants who
expressed dissatisfaction were asked to expand about the reasons for this. 
The feedback has been analysed in some detail and an identified need for
improvement in the following five areas:-
• Better repair service (quality, speed, keep appointments) (19.0% of all
tenants)
• Be more responsive, follow up and resolve issues, reduce delays
(9.7%)
• Be easier to contact, have better communications (7.2%)
• Improve internal parts of the home (5.2%)
• Deal with anti-social behaviour more effectively (neighbours, youths,
pets) (4.7%).

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4.32 Improvement actions have been developed to address areas of
dissatisfaction and is improvement plan is attached as Appendix 1.
5. People Implications
5.1 Developing appropriate service responses in areas where weaknesses are
identified will be managed from within existing staffing resources.
6. Financial and Procurement Implications
6.1 There are no financial and procurement implications.  Any improvement
actions will be resourced within existing resource allocation and budget.
7. Risk Analysis
7.1 There is a risk that failure to have a comprehensive approach toward Customer
Satisfaction and toward benchmarking as part of our wider response to the
Scottish Social Housing Charter, would attract an adverse reaction from the
Scottish Housing Regulator.
8. Equalities Impact Assessment (EIA)
8.1  The proposals do not alter any existing policy or pattern of service delivery
and so is not considered to require an equalities impact assessment.
9 . Consultation
9.1      The findings from the tenant satisfaction survey will be presented to tenant
representatives and we will develop an agreed process for ongoing tenant
involvement in the monitoring of the Improvement Action Plan attached as
Appendix 1 of this report.
10. Strategic Assessment
10.1 The proposals contained in this report directly address all of the Council’s
strategic priorities. The investment in, and provision of attractive affordable
housing will also indirectly support the objective of economic growth and
employability through supporting employment and improving place
attractiveness.
Peter Barry
Chief Officer Housing and Employability
Date:  18 April 2023
__________________________________________________________________
Person to Contact: John Kerr – Housing Development and Homelessness
Manager, Housing Development and Homelessness,

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telephone: 07793717981, email: John.Kerr@west-
dunbarton.gov.uk
Appendices: Appendix 1: Tenant Satisfaction Survey Improvement
Action Plan  
Background Papers: None
Wards Affected: All