VisitScotland - Update on 3 Year Action Plan, Scotland Outlook 2030 and Principles of NSET (David Adams-McGilp)
Argyll and Bute Council · 22 June 2023
Back to Argyll and Bute Community Planning Partnership - Management Committee — 22 June 2023 and its agenda
Text extracted from the council's PDF. Layout and reading order may differ from the original.
Some pages contain no extractable text. They may be blank, graphics or scanned pages. OCR has not been applied.
Page 1
Argyll & Islands Strategic Tourism Partnership Argyll & Bute Council Community Planning Partnership VisitScotland: National Strategic Context David Adams McGilp, Regional Director Argyll & Isles Tourism Co-operative: Regional Priorities Cathy Craig, Chief Executive Officer
Page 2
No embedded text on this page.
Page 3
VALUE OF MARKET • Jan-Jun ‘19 vs ‘22 • -8.7% Visitor Days • -15.7% Visitor Numbers • 228.91M economic impact • 8,392 direct employment • 2023 Visitor Survey currently underway • Local supply chain OPPORTUNITIES • Marine & Coastal tourism • Active and wellbeing outdoors • Community-focused experiences and products • Online discoverability & bookability • Green business development
Page 4
SUPPORT PROVIDED FOR TOURISM SECTOR Support for businesses to improve their product Spread Visitors across the destination / journey to net zero