Democracy Spraffa

Item 9 - WDC People First Strategy

West Dunbartonshire Council · 17 August 2022
Back to Corporate Services Committee — 17 August 2022 and its agenda

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WEST DUNBARTONSHIRE COUNCIL
Report by Chief Officer – People & Technology 
Corporate Services Committee: 17 August 2022
Subject: WDC ‘People First’ Strategy
1. Purpose
1.1 To provide an update on the proposed ‘people’ route to support delivery of
the Council’s ambitious strategic plan.
2. Recommendations
2.1 The Committee is asked to note:
The new ‘People First’ Strategy which puts people at the centre of council
transformation.
3. Background
3.1 Since the last Strategic Plan, there have been a number of strategies
implemented covering areas, such as wellbeing, workforce planning,
learning and development, employee engagement and digital
transformation.
3.2 Progress has been made across all areas, ensuring we have built strong
foundations and infrastructure, such as:
• Wellbeing – This has been a key focus and has been given greater
visibility to create an open and supportive culture, with great success
with employees more open in both discussing and seeking help
particularly with mental health. A peer network of wellbeing advocates
and supporting managers has been created allowing a better
understanding of areas for improvement such as adding and improving
a number of supports/policies for employees, leading to improved
attendance.
• Workforce planning – Data is key and giving managers access to their
team demographics was vital. To do this a console was developed
allowing managers real time access to their people data, displaying the
data in a user friendly way. This was designed in house and delivered
helping to improve informed decision making alongside incorporating
workforce planning with the service planning cycle.
• Learning & Development – The pandemic saw a substantial increase in
usage of the I-learn platform and completion of modules and this has
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remained high with quality products available to all. The introduction of
additional leadership development opportunities has ensured that
leaders at all stages in their career have access to quality development
opportunities. WDC have committed to a Trade Union Learning
Agreement and the collaboration here has seen increased and TU
funded opportunities for employees.
• Employee Engagement –The council wide rollout of Trickle as a key
engagement tool has allowed front line employees to raise issues and
access information via an App on their phone. WDC have also
undertaken a workforce exercise reviewing workstyles, to ensure
effective delivery whilst supporting the workforce through a pandemic.
• Digital Transformation – To introduce a holistic approach to
transformation, Fit for Future Reviews were introduced. This involves
taking subject matter experts into services and undertaking a critical
review of all aspects using a service design approach which is putting
users at the centre of the review. The review looks at various areas of
the service such as HR, online presence, process improvement and
data. Alongside this ongoing work to improve digital skills continues, and
building capacity in using a service design approach and other
supportive skills such as PM, change and LEAN skills. WDC has also
undergone maturity assessments in relation to both digital and data and
the findings from these are being used to inform the way forward.
3.3 Over the last five years, the team have been building the infrastructure and
growing the capacity and capability required to enable an ambitious
organisation to deliver; focusing on skills, processes, supportive tools and
policies. All these support a people first ethos and ensure this is role
modelled council wide. Moving forward the team will focus on ensuring that
our people have the opportunity to use the infrastructure detailed above to
drive forward their services to maximise the opportunities and potential they
can unlock. This will build and reinforce a holistic people first approach as
there is overlap and similarities across the areas above.
3.4 This paper sets out the next steps and this will involve bringing all the above
strategies, detailed at para 3.1, together under one umbrella strategy
ensuring a holistic strengthening of “People First” to enable a joined up,
collaborative approach to progressing each of the areas, delivering business
as usual whilst combining efforts, specialist knowledge and resources to
deliver some focused and radical changes aligned to the employee cycle.
4. Main Issues
4.1 The new ‘People First’ Strategy rationalises a number of strategies,
making them more visual and accessible to improve understanding and
encourage engagement. It creates opportunities for collaboration,
improved support for employees, drives digital skills adoption and

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improvements across services for our citizens and employees. It looks to
create space for innovation, creativity and a focus to drive, role model and
encourage change that only people can deliver.
4.2 It is proposed that, under the new ‘People First’ Strategy, each area
(detailed above at para 3.1) will have a clear plan and commitment on
delivery of key strategic aims, which are linked to the service delivery plan
for each of the strands (Appendix 1).
4.3 In addition, there will be an ambitious improvement cycle. Drawing on
areas of expertise, collaborating to ensure there is diversity of thought and
bringing together differing views/perspectives to widen the lens in order to
enrich the end result. This will maximise our ability to identify otherwise
missed opportunities and lead to more impactful and focused
improvements, leading to better outcomes for employees, users and
citizens (Appendix 2). 
4.4 There are five areas of the employee cycle, these are recruitment, on-
boarding, development, retention and recognition and one of these areas
will be targeted each year, as the transformation topic. Each will have a
lead manager who will ensure visibility and monitor progress. This
concentrated improvement focus will enhance the day to day activity
detailed in Appendix 1 and is in addition to and will strengthen the yearly
progress in the areas identified. 
4.5 There are several supporting frameworks that have been in place for many
years and these will require to be updated to support the ‘People First’
Strategy such as:
• ACHIEVE framework;
• People Management framework;
• Influential Leaders Framework; and the
• Leadership Model.
4.6
4.7
The above list is not exhaustive and the review will include the integration
of modern leadership with digital skills. The intention is to make the
aim/strategy and supporting frameworks simple, visual and easily
accessible to improve understanding, further development awareness and
encourage usage.  Using the strategy as a reference point for ethical
leadership, encouraging services as change and transformation is
undertaken in their own areas, they will use the ‘People First’ strategy as
the standard test. 
The benefit of joining the five strategies and creating an opportunity for the
subject matter experts to simplify these, combine their effort and skills
simultaneously, will lead to a more focused approach and improve impact
and understanding.  Collaboration is essential and encouraged, removing
waste and duplication and sharing best practice council wide.

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5. People Implications
5.1 The aim and intention of the new strategy is to be ambitious, helping clarify
the people first culture the organisation has been building and seeks to
exemplify as a major employer. In addition, it aligns similar areas and
ensures impact can maximized, with tight resource, whilst simplifying the
range of supporting documents and plans to allow improved
understanding and accountability thus ensuring People & Change are
better equipped to deliver excellent services in the future.
6. Financial and Procurement Implications
6.1 There are no financial or procurement implications at this stage however it
should be recognised that employees who feel valued, engaged, well
supported, have access to flexibility, a range of excellent supports and
people centred policies demonstrate improved productivity, cope better
with change, have better attendance and this has a positive impact both in
attracting new recruits and retaining employees.
7. Risk Analysis
7.1 There is a strategic risk for workforce and this is managed via the strategic
risk register.
8. Equalities Impact Assessment (EIA)
8.1 EIA completed (519), no issues identified.
9. Consultation
9.1 While this is a new overarching strategy, it captures work already subject of
consultation with stakeholders including our Trades Unions. The strategy has
been shared with our Trade Unions at the Convenors meeting 28 July.
10. Strategic Assessment
10.1 The proposals outlined in this report directly contribute to strategic
priorities by ensuring that our employees have appropriate opportunities
to develop their skills and knowledge, keeping up to date with current
methodologies and ensuring that they are fully equipped to meet the
future demands of delivering services.
Name: Victoria Rogers
Designation: Chief Officer, People & Technology
Date: 20th July 2022
Person to Contact: Alison McBride Strategic People & Change Lead

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Alison. McBride2@west-dunbarton.gov.uk
Appendices: Appendix 1 – WDC Key Priorities
Appendix 2 – People First - 5 Year Improvement Plan
Background Papers: N/A
Wards Affected: N/A