Democracy Spraffa

Item 7 - Appendix 1 - WDC Local Child Poverty Action Report 2024 2025

West Dunbartonshire Council · 20 November 2025
Back to Community Planning West Dunbartonshire Management Board — 20 November 2025 and its agenda

Text extracted from the council's PDF. Layout and reading order may differ from the original.

Original council PDF · Download plain text

Page 1

West Dunbartonshire Local Child Poverty Action Report 2024/2025 
Improved Life Chances: West Dunbartonshire Local
Child Poverty Action Annual Report 2024-2025
ITEM 7 - APPENDIX 1

Page 2

West Dunbartonshire Local Child Poverty Action Report 2024/2025 
Local Child Poverty Action Reports | Improvement Service link to other reports for reference

Page 3

West Dunbartonshire Local Child Poverty Action Report 2024/2025 
Foreword
We know that many families in West Dunbartonshire continue to face difficult
circumstances, often for reasons well beyond their control. The cost-of-living crisis may no
longer dominate headlines, but its legacy is still being felt. Rising housing, food, and energy
costs have placed enormous pressure on household budgets. Those who were already
struggling remain the most severely affected.
Too many working-age adults in our communities are still unable to afford essentials, and
levels of financial resilience remain low. We continue to see families borrowing more, using
credit for everyday items, or relying on emergency support. For children, this means their life
chances are restricted: they may have food and clothing, but they miss out when parents
cannot afford to heat their homes, provide stable internet access, or pay for school trips and
social activities that their peers enjoy. These are the day-to-day realities of poverty and
disadvantage in 2024/25.
We also know that while inflation has eased, significant challenges remain. UK inflation
briefly fell to around 2% in 2024 but has since risen again to nearly 4% in mid-2025, with
forecasts suggesting it may not return close to target levels until 2026. For families in West
Dunbartonshire, where household budgets are already stretched, these renewed price
pressures are felt most severely. Essentials such as food, housing, and energy take up a larger
share of income in low-income households, meaning even modest increases in inflation can
deepen hardship. The most severe impacts continue to fall on those already at a disadvantage,
particularly children in low-income households. This drives our determination to act.
In West Dunbartonshire, our response has included practical and immediate measures:
support for fuel costs, access to cash first approaches to address short term needs while
assisting families to become more resilient and able to manage life transitions more
effectively, emergency food provision, and help for families during the summer holidays
when pressures increase. We have worked closely with community groups to address food
insecurity, provide opportunities for children and young people, and ensure that families can
access the help they need at the right time.
This report reflects our ongoing commitment to tackling child poverty, not just by helping
families in crisis but also by addressing the root causes. We are focused on maximising
household income, reducing costs, and creating opportunities in line with fair work practice
for parents and young people to move into and sustain work. We are also committed to
designing services that reflect peoples lived experiences, so our support is not only effective
but also empathetic and responsive.
By harnessing the professionalism, knowledge, and dedication of our staff, and by working in
partnership through the Family Prosperity Network, we are building collaborative approaches
that make a difference. This report sets out that journey, and I am proud to endorse it. I
encourage everyone to use it as a key resource in our shared effort to reduce child poverty
and to improve the lives of families across West Dunbartonshire.
Councillor Martin Rooney

Page 4

Contents
Introduction ................................................................................................................................ 1
Defining Poverty ........................................................................................................................ 1
Living in West Dunbartonshire .................................................................................................. 3
Addressing Child Poverty .......................................................................................................... 8
Family Prosperity Network ........................................................................................................ 9
What we have done (Key Achievements 2024/25) .................................................................. 11
What we will do in 2025/26 ..................................................................................................... 13
Alleviate Immediate Hardship ................................................................................................. 13
Maximisation Income (Benefits and Debt) .............................................................................. 16
Reduce the Cost of Living ....................................................................................................... 22
Maximise Income from Employment ...................................................................................... 28
Summary .................................................................................................................................. 31
Appendix 1: Family Prosperity Network Objectives and Approach ....................................... 32
Appendix 2: How we will know we are successful ................................................................. 33
Appendix 3: NHS Greater Glasgow and Clyde Addressing Child Poverty............................. 34
List of Tables  
Table 1: Children in low-income families: Local Area Statistics 2017 – 2024 ......................... 6
Table 2: Children in low-income families: Local Area Statistics 2017 – 2024 (%) .................. 7
Table 3: Household Support Fund Grants ............................................................................... 15
Table 4: Cash First: Reduce Reliance on Foodbanks Grant .................................................... 16
Table 5: Information and Advice Key Outcomes .................................................................... 21
Table 6 Employability Progress Indicators .............................................................................. 28
Table 7: Priority Groups Supported ......................................................................................... 28
Table 8: NHS Greater Glasgow and Clyde Employability Programmes ................................. 34
Table 9: NHSGGC as a Service and Contract Procurer .......................................................... 35
Table 10: NHSGGC Family Friendly Working ....................................................................... 36
Table 11: NHSGGC Royal Hospital for Children Money and Debt Service .......................... 37
Table 12: NHSGGC Special Needs in Pregnancy Maternity Matters Debt and Advocacy .... 39
Table 13: NHSGGC Black and Ethnic Minority Maternity Support ....................................... 41
Table 14: NHSGGC Money Worries in Maternity .................................................................. 41
Table 15 NHSGGC Health Visitor and Money Worries ......................................................... 42

Page 5

Introduction
The Child Poverty (Scotland) Act 2017 sets out statutory requirements for addressing child
poverty across Scotland. It requires the Scottish Government to publish national delivery
plans and to be advised and scrutinised by the independent Poverty and Inequality
Commission. The Act also places a duty on local authorities and health boards to jointly
produce annual Local Child Poverty Action Reports, demonstrating how they are working
together to reduce child poverty. 
Importantly, the legislation sets ambitious national targets: by 2030, fewer than 10% of
children should be living in relative poverty, fewer than 5% in absolute poverty, fewer than
5% in combined low income and material deprivation, and fewer than 5% in persistent
poverty. This document is the 2024/25 report for West Dunbartonshire Council and NHS
Greater Glasgow and Clyde Health Board. 
Defining Poverty
Households are considered to be in poverty if their income falls below 60% of the UK
median net disposable household income. These income-based measures are ‘equivalised,’
meaning they are adjusted to reflect household size and composition. 
In 2024–25, the relative poverty threshold for a couple without children was approximately
£20,400 before housing costs (or £17,600 after housing costs), while for a couple with two
children it increased to around £23,900 annually. These figures are drawn from the UK
Government’s Households Below Average Income (HBAI) statistics (DWP, 2024) 1.
Household income remains the main driver of poverty: families below these thresholds are
unable to access many of the goods and services that most take for granted.
The Drivers of Poverty (The Cause)
The drivers of child poverty in Scotland, as opposed to the effects, can be complex and
interrelated, but the main factors that contribute to child poverty include:
1. Low income or inadequate wages: Families with low income, including those in
low-paid jobs, may struggle to make ends meet, pay for necessities, and meet the
needs and demands of their children.
2. Poor quality or insecure employment: Insecure employment, such as zero-hours
contracts or part-time work, can lead to fluctuating income and impact families'
ability to plan and budget effectively.
3. Welfare reform: Changes to the welfare system, including cuts or reductions in
benefit payments, can impact low-income families disproportionately, leading to
increased financial pressures and difficulties in accessing support.
4. High costs of necessities: The high costs of essential goods and services, such as
housing, food, energy, and childcare, can place a significant burden on families with
low income.
These factors all contribute to the risk of children and families living in poverty, and a multi-
faceted approach is needed to tackle the issue effectively. Tackling issues in these areas will
form the foundation of our approach. 
1 People in Low Income Households (2024) : People in low income households - GOV.UK Ethnicity facts and figures
(ethnicity-facts-figures.service.gov.uk) Accessed July 2025.

Page 6

Who is Affected?
There are approximately 245,000 (24.5%) children living in poverty in Scotland. Almost 90%
of all children in poverty in Scotland live within six priority family types. These family types
are most likely to experience poverty and are therefore the focus of our interventions.
The family types and proportion of that group in poverty are illustrated below: 
West Dunbartonshire has a higher than average prevalence of looked after children and
young people and families where children have Additional Support Needs (ASN). Both
groups face increased vulnerability to poverty and poorer long-term outcomes. For this
reason, we have identified looked after children and young people and children with ASN as
local priority groups, ensuring that our interventions are responsive to the specific challenges
within West Dunbartonshire
The Impact of Poverty
Living in a household with low levels of income not only has a significant detrimental impact
on the lives of children it also has far reaching effects on society. These impacts include:
1. Health Impacts: Children living in poverty often lack access to adequate nutrition,
healthcare, and safe living conditions, leading to higher rates of illness and
developmental issues. (Increasing the demands on the healthcare system).
2. Educational Barriers: Poverty can limit access to quality education and learning
resources, affecting a child’s ability to succeed academically and later in life. (Greater
social inequality and division).
3. Emotional and Psychological Effects: The stress and instability associated with
poverty can lead to mental health issues, such as anxiety and depression, and can
impact a child’s emotional development. (Increasing need for specialist support
services).
4. Cycle of Poverty: Children who grow up in poverty are more likely to remain in
poverty as adults, perpetuating a cycle that is difficult to break. (Requiring intensive
support to break the cycle of ambition/expectations).
5. Social Inequality: Child poverty contributes to broader social inequality, affecting
not just the individuals but society by limiting opportunities and perpetuating
disparities.
Addressing child poverty, has therefore, significant beneficial effects for individuals, families
and society. This report sets out how we are organised and the measures in place to address
child poverty. 
Families Most Likely Affected by Poverty
Lone Parent
Families 38% Disabled 29% 3+ Children
32%
Minority
Ethnic 38%
Youngest Child
<1 year old
34%
Mothers
Youger than
25 Years 55%

Page 7

Living in West Dunbartonshire
West Dunbartonshire shares borders with Argyll and Bute, East Dunbartonshire, Stirling,
Renfrewshire and Glasgow and includes the towns of Clydebank, Dumbarton and Alexandria
and, according to NOMIS2, has a population estimate of 88,750 residents. National Records
of Scotland (NRS) provides figures that from 2023 that state, 15,450 (17.4%) were in the 0-
15 years age group with a further 8,610 (9.7%) in the 16-24 years age group3. 
The local authority consists of 121 of Scotland’s 6,978 Scottish Index of Multiple
Deprivation data zones and 17 Community Council areas. These are set within six ‘multi-
member’ wards, illustrated in Map 2: 
1. Lomond.
2. Leven.
3. Dumbarton.
4. Kilpatrick.
5. Clydebank Central.
6. Clydebank Waterfront. 
West Dunbartonshire Drivers of Poverty
Despite its strengths, West Dunbartonshire is one of the areas in Scotland most affected by
post-industrial decline. Its three town centres, Alexandria, Clydebank and Dumbarton have
experienced steady decline and continue to struggle economically, with persistent, wide
ranging and deep-rooted poverty and localised deprivation affecting many residents.
There are 121 Data zones in West Dunbartonshire:
• All multi-member wards in West Dunbartonshire have areas with comparatively high
incidences of multiple deprivation. 
• Approximately 35,000 (37%) of the resident population have first-hand experience of
multiple deprivation.
The key drivers of poverty identified in the legislation include income levels and the cost of
living. While there are many sources of labour market information, examples provided by
NOMIS4 (Office for National Statistics) illustrate West Dunbartonshire’s comparatively
poorer labour market profile. The profile highlights lower levels of employment with
comparatively higher rates of economic inactivity. Suggesting the need for targeted
employability support to address these drivers of poverty. 
2nrsscotland: Population Estimate: data-mid-year-population-estimates-2023.xlsx (accessed 26th March 2025)
3 West Dunbartonshire Council West Dunbartonshire In Numbers 2025 (accessed March 2025)
4 NOMIS West Dunbartonshire Labour Market Profile https://www.nomisweb.co.uk/reports/lmp/la/1946157435/printable.aspx?utm_
(accessed June 2025)jm

Page 8

Employment and Economic Activity: 
West Dunbartonshire has an economic inactivity rate of 25.1%, which is higher than both the
rate for Scotland (23.4%) and Great Britain’s (21.5%). 
At 23.9% West Dunbartonshire has a higher proportion of workless households, a sharp rise
from 17.2% in 23/24. This is higher than the figure for Scotland (17.4%) and well above the
rate for Great Britain (13.9%) highlighting both the scale of local need and the gap still to be
addressed. 
The figure for economically active in West Dunbartonshire (74.9%) is lower than both
Scotland (76.6%) and Great Britain (78.5%). Of those in employment, there is a higher
proportion in West Dunbartonshire reliant on part-time work (36.4%) a rise from 34.4% in
23/24. This is higher than the figure for Scotland (32.7%) and Great Britain (31.2%).
A review of the NOMIS statistics reveals that the job density in West Dunbartonshire is
estimated at 0.69; this is lower than the figure for Glasgow (0.83), Scotland (0.81), and Great
Britain (0.85). While there are comparatively higher numbers of people out of work, there are
also comparatively fewer opportunities available in West Dunbartonshire. 
Key point:
Addressing unemployment, underemployment, and limited job opportunities remains
central to tackling the ‘income drivers of poverty.’ The latest data highlights both rising
worklessness and increasing reliance on part-time work, underlining why employability
and income maximisation must feature extensively in our approach to reducing child
poverty.
Welfare Benefits
The number of people in receipt of out of work benefits is a contributory factor to the level of
child poverty. In West Dunbartonshire 4.3% of the population in the 16-64 years group is in
receipt of out of work benefits. This is higher than the average in Scotland (3.0%) and Great
Britain (3.7%) and represents 2,370 people.
18.4% of households in West Dunbartonshire are in receipt of the main benefits, this
represents 10,640 people. This compares unfavourably with the figure for Scotland (13%)
and Great Britain (11%).
Public Health Scotland demonstrated the scale of disadvantage in their Public Health
Scotland Child Poverty Statistical Report for 2024/25. Their figures showed: 
• 90% take up rate for the Scottish Child Payment (for children under 16) in West
Dunbartonshire, this is in line with the figure for Scotland (89%).
• 11,490 ‘Best Start’ payments. This includes Best Start Grants and Best Start Foods.
• While access to free school meals may assist in addressing the impact of poverty only
74.9% of primary school children, although this compares favourably to the figure for
Scotland (66.7%) and 52% of secondary school children eligible took advantage of
the resource, comparing unfavourably to the Scottish figure (62.7%). 
• In 2024/25, there were 5,217 family households in receipt of Universal Credits or
Child tax credits. In April 2024 - 4,210 family households were affected by the
benefit cap and could not access means-tested benefits for any more than two
children. 
• 423 children in West Dunbartonshire are homeless or threatened with homelessness.
• 45 households with children or pregnant women are in temporary accommodation.

Page 9

• 26% of families were fuel poor (rate for Scotland 17%).
In effect, more people in West Dunbartonshire rely on benefits for their income. However, in
some cases, families are not obtaining access to the available benefits. 
Key point:
Poverty isn’t just about low wages, but about a cluster of disadvantages; insufficient
income, capped benefits, deductions from entitlements, higher living costs, and missed
opportunities to access help. Addressing challenging financial circumstances and
maximising access to full benefit entitlement will feature strongly in our approach
addressing poverty.
Child Poverty in West Dunbartonshire
In 2024, 15,450 of the population were children between the age of 0 and 15 years. 11,884
children were attending school5:
• 6,222 pupils in the 32 primary schools in West Dunbartonshire. 38.5% have
additional support needs higher than the Scottish average (33.1%). 
• 5,390 pupils in the five secondary schools in West Dunbartonshire 51.4% have
additional support needs higher than the Scottish average (44.8%).
• 272 pupils in the three special need schools in West Dunbartonshire. 
Children with Additional Support Needs
National evidence shows a strong link between poverty and additional support needs.
Children from low-income families are disproportionately likely to be identified with ASN,
and poverty itself can increase the likelihood of requiring additional support. In West
Dunbartonshire, ASN pupils represent a significant share of the school population, with
higher representation in our most deprived communities.
Families with ASN children face double disadvantage: lower household income combined
with higher costs of meeting additional needs. These children are also more likely to miss out
on school trips, extracurricular activities, and digital learning opportunities, further widening
the attainment gap. For this reason, children with ASN are recognised as a local priority
group within our child poverty work, alongside the six national priority family types.
There are numerous sources of information about child poverty; we have used the UK
Government Local Child Poverty Indicators 2014/2020: ‘Children in low-income families:
Local statistics 2014 to 2024’6  to illustrate the scale of child poverty. The figures were
published in 2024. 
However, data for the scale of child poverty is notoriously difficult to reconcile to the
Scottish Government’s targets. The figures provided in ‘Children in low-income families:
Local statistics 2014 to 2024’ are most closely aligned with the Scottish Government’s 2030
target for families living in relative poverty, which is set at 10%. 
5 Scottish Government: Pupils in Scotland: https://www.gov.scot/publications/pupil-census-supplementary-statistics/ (Accessed
June 2025)
6UK Government: Local Child Poverty Indicators 2019/20 – Estimates of Rates, After Children in low income families: local area
statistics 2014 to 2024 - GOV.UK (accessed  August 2025)
8 Audit Scotland Additional support for learning

Page 10

These figures serve as an indication of the scale and extent of child poverty in West
Dunbartonshire, and we have provided comparative statistics for the local authorities in the
Glasgow City Region Area for the last eight years. 
This illustrates the extent and intensity of child poverty in West Dunbartonshire. It also gives
an indication of the gap between West Dunbartonshire’s current position and the government
target for 2030.
Table 1: Children in low-income families: Local Area Statistics 2017 – 2024
Local Authority
Number
of
children 
FYE 2017
Number
of
children 
FYE 2018
Number
of
children 
FYE 2019 
Number
of
children 
FYE 2020 
Number
of
children 
FYE 2021
Number
of
children 
FYE 2022
Number
of
children 
FYE 2023
Number
of
children
FYE 2024*
East
Dunbartonshire 1,812 1,845 1,772 1,996 1,605 2,158 2,248  1,254
East
Renfrewshire 1,686 1,849 1,877 2,039 1,769 2,109 2,021  1,314
Glasgow City 24,020 28,218 28,735 29,801 25,099 32,059 33,508  21,277
Inverclyde 2,023 2,148 2,193 2,221 1,701 2,616 2,821  1,587
Renfrewshire 4,091 4,017 4,057 3,716 3,541 3,823 3,672 4,091
North Lanarkshire 12,149 13,354 13,235 13,985 11,757 14,859 14,867  9,157
South Lanarkshire 8,612 9,528 9,289 9,828 8,323 10,833 11,088  6,618
West
Dunbartonshire 2,974 3,494 3,458 3,582 2,934 3,900 3,900  2,251
Glasgow City
Region 53,276 60,436 60,559 63,452 53,188 68,534 70,453 47,549
Scotland 148,766 165,397 164,750 173,852 146,291 189,286 194,596 118,355
United Kingdom 2,099,684 2,248,520 2,293,551 2,455,064 2,384,106 2,473,462 2,480,507 2,336254
• The number of children experiencing child poverty, by this measure, has increased
each year since 2017-2023. For 2024* please note that there have also been some
methodological changes this year, such as the inclusion of Scottish Child Payment
Data, so comparisons with previous years’ figures should be made with caution. You
can learn more about the methodology and access the statistics here. Background
information and methodology: Children in low-income families: local area statistics -
GOV.UK
• For 2017-2023, the exception was in 2021, it is generally accepted this was because of
the Universal Credit uplift of £20 a week awarded to families during the covid
pandemic.
The absolute numbers in Table 1 provide an indication of the scale of child poverty. Table 2
provides an insight to the comparative proportions of the population experiencing child
poverty, again the methodology changes as detailed above need to be taken into
consideration.

Page 11

Table 2: Children in low-income families: Local Area Statistics 2017 – 2024 (%)
Local Authority
(%)
FYE
2017
(%)
FYE
2018
(%)
FYE
2019
(%)
FYE
2020
(%)
FYE
2021
(%)
FYE
2022
(%)
FYE
2023
(%)
FYE
2024*
East Dunbartonshire 9.6% 9.7% 9.2% 10.3% 8.2% 11.1% 11.5% 14.9%
East Renfrewshire 9.0% 9.7% 9.7% 10.4% 9.0% 10.7% 10.3% 12.0%
Glasgow City 24.4% 28.5% 28.8% 29.6% 25.0% 32.1% 33.5% 36.1%
Inverclyde 15.7% 16.9% 17.4% 17.6% 13.7% 21.4% 23.1% 22.4%
Renfrewshire 21.3% 22.8% 21.9% 23.1% 19.5% 23.3% 24.0% 21.0%
North Lanarkshire 19.2% 21.2% 21.0% 22.3% 18.9% 24.1% 24.1% 24.9%
South Lanarkshire 15.7% 17.3% 16.8% 17.7% 15.0% 19.4% 19.9% 19.5%
West
Dunbartonshire 18.9% 22.1% 22.0% 22.9% 18.9% 25.6% 25.6%  25.2%
Glasgow City Region
(average) 17.2% 19.3% 19.3% 20.1% 16.8% 22.2% 22.8% 22.0%
Scotland (Average) 15.5% 17.0% 16.8% 17.8% 15.1% 19.7% 20.2% 22.0%
United Kingdom 16.9% 18.0% 18.2% 19.3% 18.7% 20.1% 20.1% 27.8%
Table 1 presents data on low-income households. Figures are shown from 2017 to 2023,
allowing for year-on-year comparison. Data for 2024* are also included; however, due to
changes in methodology, these figures are not directly comparable with previous years:
• There are 3,900 children (aged 0-15 years) in West Dunbartonshire living in low-
income families. This is the highest number since 2017.
• With 2,934 children affected, 2021 had the lowest number of children in poverty.
This is generally attributed to an increase in the provision of Universal Credit during
the covid-19 period.
• Apart from 2021, the number of children affected by poverty has risen consistently
from since 2017. This is a rise of 926 children from 2,974 to 3,900.
Table 2: illustrates the proportion of children in poverty in West Dunbartonshire (25.2%):
• This is higher than the proportion in Scotland but not Great Britain.
• West Dunbartonshire is 3.2% higher than the average for the city region.
• The level of child poverty in West Dunbartonshire (25.62%) is second only to
Glasgow (36.1%).
• The level of child poverty in West Dunbartonshire is 13.2% higher than the best
performing area in the city region (East Renfrewshire).

Page 12

Drivers of Poverty Reduction
Addressing the drivers of child poverty is therefore crucial for fostering healthier, more
equitable communities. ‘Best Start Bright Futures’, the Scottish Government tackling child
poverty delivery plan identifies the drivers of poverty reduction as maximising income,
addressing the cost of living and maximising income from social security and benefits. 
The Drivers of Poverty Reduction 
Key Point:
Delivering action that contributes to the drivers of poverty reduction will be the focus of
our efforts. In West Dunbartonshire children with ASN will be recognised as a local
priority group within our child poverty work, alongside the six national priority family
types.
Addressing Child Poverty 
In West Dunbartonshire, both statutory and voluntary services work together to address child
poverty through complementary roles. Statutory services, led by the council and NHS
partners, provide financial support such as free school meals, clothing grants, holiday activity
programs, and access to social security benefits, while also delivering family support through
community hubs that address wellbeing, parenting, and early intervention. 
Voluntary organisations, including food insecurity network provide emergency food, school
uniforms, holiday meals, and practical support that fills gaps and reduces stigma. Together,
these services coordinate to address immediate needs, improve family resilience, and engage
communities in decision-making, creating a holistic network aimed at reducing the impact of
poverty on children and families.  
Drivers of Poverty Reduction
Income from Social Security and BenefitsCosts of LivingIncome from Employment
Hours worked per
household
Hourly Pay DebtsOther costs
of living
Housing
Costs
Reach of
Benefit
Levels of benefit
Skills and
Qualifications
Labour market
Availability of affordable and
accessible transport.
Childcare.
Barriers to access
Enablers (access to
affordable credit,
internet access,
savings, assets, debt
management)
Take upEligibility criteria
Understanding the
system

Page 13

Family Prosperity Network
In 2024/25 the ‘Family Prosperity Network’ was established with the explicit aim of
contributing to the Community Planning West Dunbartonshire vision by addressing child
poverty:
‘To develop West Dunbartonshire as a place where people choose to live, work,
explore, visit and invest.’ 
The Family Prosperity Network (Lead Group) will draw on representatives from community
planning partners, third sector organisations and employers, incorporating the voices of
people with direct experience, to co-ordinate joint efforts that have an impact on poverty and
disadvantage.
The Family Prosperity Network aims to:
• Broaden the understanding of child poverty and raise awareness of the actions and
potential actions that could be taken.
• Co-ordinate approaches and stimulate partnership working designed to:
o Alleviate immediate hardship and crisis through cash first approaches. 
o Reduce the cost-of-living for families with children with specific emphasis
placed on those most in need.
o Maximise income from benefits through the provision of good quality debt
and money advice, guidance and representation and focussed campaigns.
o Maximise income from employment through the provision of employability
and learning services.
• Monitor and report on progress.
Key Point
The Family Prosperity Network will take the lead in preparing the local child poverty
annual report with Community Planning West Dunbartonshire and NHS Greater Glasgow
and Clyde providing strategic oversight and scrutiny of the network’s actions. This
approach will ensure that the report not only complies with the statutory requirements
within the Child Poverty (Scotland) Act 2017 but will also ensure that the aims of child
poverty legislation and associated actions are considered in the wider strategic and policy
context.
The Family Prosperity Network will encourage continuous improvement by:
1. Bringing local partners together, through the Family Prosperity Network, to work
together co-ordinating activity, co-designing services and agreeing shared
outcomes relating to child poverty.
2. Bringing together information from a range of sources (including statistical data,
information from local delivery partners, including the third sector) to develop a
greater understanding of the factors that prevent families moving out of poverty. 
3. Adopting a co-ordinated approach to ensuing the voices of lived experience are
reflected in the development of local priorities, policies and services.

Page 14

4. Providing pathways out of poverty in the long term, by aligning policy and
planning in key policy areas, such as economic development, employability
support, travel/transport, education, community-based learning and skills, housing
and benefits to ensure parents and young people can access high quality support.
5. Ensuring the journey within and between the support services provided by the
council, private and third sector is as seamless as possible. 
6. Developing a proportionate framework of indicators to ensure progress towards
shared outcomes can be understood, reported and continuously improved.

Page 15

What we have done (Key Achievements 2024/25)
In 2024/25 we made progress in addressing poverty on several fronts.
We maximised income from work by:
• Ensuring ‘Fair Working Practices’ are conditions of employability service grants
awarded by the Local Employability Partnership.
• Supported 190 businesses with start-up advice through Business Gateway.
• Provided 44 local people with start-up grants to assist them with their business start-
up costs.
• Focussing employability services on parents and supported 218 parents to secure a
positive destination: employment or improved employment; apprenticeship;
further/higher education; volunteering.
• Supporting 537 participants to enter employment.
• Staging two jobs’ fairs and a youth employability day, raising awareness of
employment opportunities and encouraging parents to engage directly with
employers.
• Hosting a business breakfast for local employers, promoting fair working practices
and highlighting support available when employing parents affected by poverty
• Supported 661 unemployed and low income employed parents to access
employability services tailored to their needs and those of their families, helping them
move closer to sustainable work and improved household income.
• Supporting 1,178 young people and adults to enter education or training,
strengthening skills for future employment
• Assisting 1,021 young people and adults to gain a qualification, improving
employability and long-term prospects.
• Delivered a volunteering project offering an accredited SCQF Level 4 qualification,
followed by a paid work placement to support parents on their pathway to
employment.
• Successfully piloting Dignity Foundation Network (DFN) Project Search for young
people with learning disabilities and/or autism, supporting them into meaningful
employment pathways and helping their parents access appropriate benefits.
• Delivering anchor NHS regional supplier development programme and ensuring
contracts have implementable social benefit clauses.
• NHS Golden Jubilee hosted a careers event in September 2024 for approximately 250
senior pupils within the West Dunbartonshire and Greater Glasgow area to showcase
the career pathways available within the organisation
• Throughout 2024/25, NHS Golden Jubilee and the NHS Scotland Academy
welcomed school age pupils to participate in a range of events and activities to
support employability including school visits and presentations. These opportunities
were provided through working with partners including the Kings Trust, Skills
Development Scotland and Developing the Young Workforce 
We maximised income from benefits and addressed crisis by:
• Delivering designated Family Opportunity Hub case-managed support in schools and
the community helping parents stabilise financial crises and access opportunities for
learning and work.
• Generating £9.2 million in additional benefits for residents in West Dunbartonshire.

Page 16

• Supporting residents to manage £1.4m in debts.
• Continued development of the food insecurity network and providing grants to food
banks and food pantries to support their development.
• Using Scottish Government funds continue year 2 of ‘cash first’ grant assist people to
address food insecurity. 
• Providing household grant funds for hard pressed families facing challenges.
• Promoting access to Scottish Welfare fund for parents affected by poverty and
disadvantage.
• Facilitating a financial referral pathway for maternity services and health visitors.
• Blossom Maternity Matters Service engaged with 6 clients, the service achieved
£36.7k in financial gains, demonstrating strong value for those supported.
• Blossom Maternity Matters Service supported women facing ill health, housing
instability, and need for charitable assistance received tailored help across benefits,
housing, finance, charitable support, and relationship issues.
We reduced the cost of living by:
• Allocating funding to cost of living initiatives that will assist families to reduce their
cost of living while encouraging participating in leisure and community-based
activities. 
o Funding summer activities for school pupils during school holidays.
o Funding access to leisure facilities.
o Supporting capital projects designed to reduce the cost of living.
• Providing access to free period products in schools and communities throughout West
Dunbartonshire.
• £120,000 of funding allocated to foodbanks in West Dunbartonshire in 2024/25 to
support access to emergency food aid.
• Reinforcing community benefits process to focus on child poverty activity. 
• Maximising access to passported benefits. (School Clothing Grant, Education
Maintenance Allowance and Free school meals). 
Reinforced our commitment to ‘The Promise,’ with action that includes:
• Continued development of ‘West Dunbartonshire for Families’ hubs –providing a
one-stop-shop supporting families through the 10 principles of family support.
• Providing Council Tax exemption for care leavers up to the age of 26 years.
• Rent abatement for care leavers in ongoing further education. 
• Payment of £2,500 available to Care Leavers for setting up their own first tenancy.

Page 17

What we will do in 2025/26
In 2025/26 we will address child poverty by focussing efforts on enhancing family incomes.
Where relevant we will support people to overcome immediate hardship and use this as the
foundation for interventions to reduce their cost of living, maximise income from benefits
and improving employability skills and employment opportunities for parents, providing
better education and training opportunities.
Alleviate Immediate Hardship
West Dunbartonshire Council provides access to a range of crisis grants including, for
example, the Scottish Welfare Fund and Discretionary Housing Payments and Cash First
Fund. While they do not solve the issue of poverty, they offer a safety net for individuals
facing financial hardship or emergencies. 
The key reasons for this support centre on addressing triggers that can unbalance otherwise
stable situation. We also, where appropriate, use the support to connect with those who are
most disadvantaged and offer a gateway to address the underlying causes of their
circumstances. The aim is:
1. To provide Immediate Financial Assistance: Crisis Grants are designed to help
individuals who are facing a disaster or emergency, where there is an immediate
threat to their health or safety. This can include situations like sudden loss of income,
unexpected expenses, and other urgent needs.
2. To provide Support for Low-Income Households: These grants aim to support
people on low incomes who may not have other means to cover essential expenses
and the rise in cost of living. This helps prevent further financial instability and
ensures that basic needs are met.
3. To Prevent Homelessness: Discretionary Housing Payments can help individuals
cover housing costs, such as rent, to prevent homelessness. This is particularly
important for those affected by policies like the bedroom tax.
4. Assist in Maintaining a Settled Home: Community Care Grants, another component
of the Scottish Welfare Fund, help individuals establish or maintain a settled home,
especially after leaving care, prison, or homelessness.
5. Holistic Support: The Scottish Welfare Fund takes a comprehensive and integrated
approach, aiming to provide comprehensive support to individuals and families in
crisis, ensuring their immediate needs are met and helping them stabilise their
situation. Additional financial capability support will be provided through the Family
Opportunity Hub and West Dunbartonshire Citizens Advice, offering households
“financial health checks” alongside wider support services.

Page 18

The Scottish Welfare Fund can provide an immediate source of funding to support people
with limited resources to overcome difficult circumstances at trigger points that challenge
their resilience. It can help during emergencies to protect individuals and their families as
well as providing funds to maintain a safe home or affording essential household items.
In West Dunbartonshire during 2024/25: 
In 2025/26 we will: 
• Develop our methods to focus support on priority family groups likely to be
affected by disadvantage.
• Use our data sources to identify and link uptake of support with areas of higher
comparative deprivation.
• Feedback to Scottish Government about our findings on the impact of Cash First
approach and the need for this type of support.
• Work in partnership with the University of Glasgow’s Centre for Public Policy,
engaging with the State of Poverty research project and participating in Policy Labs.
This collaboration will ensure the Family Prosperity Network is informed by robust
national research, supports evidence-based decision-making, and aligns local action
with wider child poverty reduction priorities in Scotland.

Page 19

Cash First
There are two funds being delivered by West Dunbartonshire Council that have adopted a
‘cash first’ approach to supporting families facing difficult circumstances. Both of which are
predicated on the assumption that the immediate support will act as a gateway to a broader
range of support designed to address the cause of the immediate hardship. These funds are:
• The Household Hardship Fund – established by the West Dunbartonshire Council,
‘Cost of Living’ group. This fund has now ended.
• Cash First: Addressing Food Insecurity. Funded by the Scottish Government to test
ways to reduce reliance on foodbanks.
Household Support Fund
Established in November 2023 by West Dunbartonshire Council, the fund provides hard
pressed households with a non-repayable, grant of £200 to assist them to overcome the triggers
that have caused their concern. Access to the fund can be gained through ‘trusted partners.
Trusted partners are community-based organisations, providing services to the local
community and have direct understanding of their situation and need.
Since its inception 1088 applications have been processed with £217,800 of fund has been
awarded. These consist of:
Table 3: Household Support Fund Grants
Priority Target Group
Homelessness or Threat of Eviction 131
Household with 3 or more children 121
Household with children aged under 2 86
Household with parent(s) aged under 25 32
Household with Health Issues/Disabled Person  537
Household on Low Income 842
Household with care responsibilities and/or younger carer(s) 170
Lone Parent  387
Minority Ethnic Household 46
Single Income Household (Single person) 474
Household with kinship care responsibility and/or experience in the care system 58
Individuals with no recourse to Public Funding 2
Other  43
* Many households have incidence of more than one priority characteristic. 
Cash First – Addressing Food Insecurity and Reducing the Reliance on Foodbanks
This is a two-year project based on a strong network of organisations developing and
delivering access to cash first approaches. These project support residents to address short
term needs while assisting them to become more resilient and able to manage life transitions
more effectively. Each household supported with a non-repayable grant of £100 with a
supplement of £20 for each member of the household. 
Households can access the fund up to three times over the course of a year. Each individual
awarded funding is also offered financial capability. This fund is open to priority family
groups and in 2024/25 has processed 676 applications awarding £69,080.

Page 20

Table 4: Cash First: Reduce Reliance on Foodbanks Grant
Priority Target Group
Homelessness or threat of eviction 52
Household on Low Income 487
Household with 3 or more children 106
Household with care responsibilities and/or younger carer(s) 54
Household with children aged under 2 107
Household with parent(s) aged under 25 26
Household with Health Issues/Disabled Person  345
Household with kinship care responsibility and/or experience in the care system 35
Individuals with no recourse to public funding. 4
Lone Parent  254
Minority Ethnic Household 41
Other  13
Single Income Household (Single person) 320 
In the forthcoming year we will:
• Continue to issue ‘cash first’ grants to vulnerable households with an emphasis on
supporting child poverty priority groups.
• Use data sources and trusted partner network to focus attention on communities
most affected by disadvantage.
• Conduct a consultation of the project to measure the impact the cash first approach
and financial capability offer has had on individuals/households and their reliance
on utilising emergency food aid. 
Maximisation Income (Benefits and Debt)
The West Dunbartonshire Information and Advice Partnership, led by West Dunbartonshire
Council (Working4U) consists of locally based Information and Advice service providers that
provides residents with coordinated, accessible financial support. The partnership works to
maximise household income through benefits uptake, provide debt advice and repayment
solutions, and tackle financial exclusion. It ensures that people facing hardship receive early
intervention, crisis support, and longer-term guidance to build financial resilience. By pooling
expertise, sharing resources, and reducing duplication, the partnership improves outcomes for
individuals and families, helps prevent poverty, and supports wider community wellbeing and
inclusion. The partnership collates information about key outcomes and reports these through
the Local Government Benchmark Framework.
Access to debt and welfare benefits advice is essential due to the complexity of the welfare
system, which can lead to errors and low uptake—particularly harming disadvantaged
individuals and families. A range of benefits have seen changes throughout 23/24 the most
significant was the transfer of all recipients of child Disability Living Allowance (DLA) to
Scottish Child Disability Payment and transfer of all recipients of PIP (personal independence
payment) to Adult Disability Payment.
Advice partners have been supporting residents manage this transition.

Page 21

Maximising welfare benefits can provide significant advantages for families. These
advantages include:
1. Financial Support: Welfare benefits offer essential financial assistance, helping
families meet basic needs such as food, housing, and clothing. 
2. Improved Nutrition: increased income can ensure families have access to healthy
meals, which is crucial for overall well-being, especially for children. 
3. Stability During Hard Times: Welfare benefits can provide a safety net during periods
of unemployment or unexpected financial hardship, reducing stress and anxiety. 
4. Housing Security: Assistance with debts can help families avoid homelessness,
stabilise living conditions, and create a conducive environment for children’s
development.
5. Long-Term Benefits: Utilising welfare benefits effectively, including promoting
uptake of the Five Family Payments through Social Security Scotland — such as the
Scottish Child Payment, Pregnancy and Baby Payment, Early Learning Payment,
School Age Payment, and Best Start Foods, can help families build a foundation for
future stability, allowing them to set and achieve long-term goals. Overall,
maximising welfare benefits can help families maintain stability, improve their
quality of life, and create opportunities for growth and self-sufficiency.

Page 22

The following case study based on lived experience serves to illustrate the benefits of
comprehensive support. 
Mrs R: Supporting a Family Through Child Poverty and Serious Illness
A referral was received from WDC Education regarding a family experiencing significant
hardship. The household consists of mum, dad, and two children, living in WDC rented
housing.
Mrs R had recently been diagnosed with a brain tumour and was experiencing multiple
seizures each day. As a result, her husband had to give up work to take on full-time caring
responsibilities, leaving the family without a reliable income. In addition to managing her
health needs, the family were struggling to afford travel costs to hospitals for the tests
required to secure a full diagnosis.
Following the referral, immediate support was provided to stabilise the family’s
circumstances. An Adult Disability Payment (ADP) change of circumstances was
submitted on the mother’s behalf, with all necessary supporting evidence uploaded to
Social Security Scotland. This resulted in a successful award of enhanced daily living and
enhanced mobility components, amounting to £187.45 per week.
In addition, the family were supported to apply for a range of other grants and payments to
alleviate immediate financial pressures. 
In total, the family received £690 in one-off grants, alongside an increase of £270.75 per
week in regular household income.
Through cross-team working between Working 4U Money, Education, and the Scottish
Welfare Fund, the family were able to stabilise their financial situation at a time of
immense stress and uncertainty. This intervention not only provided essential income but
also reduced the immediate impact of child poverty, helping the family to maintain stability
while coping with serious illness and caring responsibilities.
Financial Gain Amount
MacMillian Grant £200
Cash First Fund £160
Crisis Grant £330
Carer Support Payment £83 (weekly)
Adult Disability Payment £187 (weekly)

Page 23

Managing Debt
Providing support to manage debt can bring numerous benefits to families, including: 
1. Financial Clarity: Professional advice helps families understand their financial
situation, including income, expenses, and outstanding debts. 
2. Debt Reduction Strategies: Experts can provide tailored strategies for reducing debt,
including budgeting, negotiation with creditors, and prioritising payments. 
3. Creditor Negotiations: Advice can include support in negotiating with
creditors/council for lower interest rates or more manageable repayment plans. 
4. Improved Budgeting Skills: Families learn to create and maintain budgets, enabling
better control over spending and making informed financial decisions. 
5. Stress Relief: Understanding and addressing debt can significantly reduce stress and
anxiety related to financial instability and give them confidence to make better
financial and life choices. 
6. Access to Resources: Families may be directed to additional resources, such as
government grants or financial aid. 
7. Enhanced Planning for the Future: Expert guidance helps establish a plan to achieve
long-term financial stability, including saving for emergencies and retirement.
8. Improved Credit Score: Managing and reducing debt can lead to improved credit
scores, enabling better loan terms and future financial opportunities. 
Overall, securing advice and support for debt management can empower families to regain
control over their finances, reduce stress, and work towards a more secure financial future.

Page 24

Case Study
Mr K Establishes a Stable Home and Supportive Environment for His Children
Mr K is father of two children. The children were placed in Mr K’s full-time care. He had
previously been living with his parents in another local authority, while employed locally.
However, due to the ongoing instability Mr K had to take long-term sick leave, as he could no
longer meet the demands of his work shift pattern.
Through support from a keyworker, applications for child benefit, Universal Credit
modifications, and other grants were facilitated. Collaboration with DWP and Glasgow social
work ensured that Mr K’s children were recognised as part of his claim, enabling access to
free school meals, clothing grants, Scottish Child Payment. Further financial support,
including cash-first grants, allowed Mr K to establish a suitable home, purchasing essential
white goods and beds. Discretionary housing payments and support from his housing officer
also helped manage council tax costs pending the child benefit award.
The impact on Mr K and his family has been profound. After nearly three months in their new
home, the children are settled, engaged in school and extracurricular activities, and thriving
under Mr K’s care. He has developed routines, managed a monthly budget effectively, and
regained confidence and a sense of control over family life.
Mr K has also taken steps to support his own wellbeing and long-term employment prospects.
He engaged with Men Matters Scotland, visiting the boxing gym and becoming a volunteer,
which provided a boost to his confidence and mental health. He was issued a leisure centre
pass to support fitness, received a Chromebook to improve IT skills, and began working on
SQA Employability qualifications. Mr K has explored career options in catering, completing
food hygiene and hospitality qualifications, and is volunteering in a local charity shop.
Mr K has quoted. 
“I am very grateful for all the help and support I’ve received. I was very worried about how
all this would go with finances and I’m not good at form filling. Being supported by Working
4U has made this process very easy, and I love my wee flat, my children are happy and I’m
getting there now too, I can see a happy future for me and my children.”
Partnership working has been central to Mr K’s progress, involving Glasgow City Council,
Loretto Housing Association, Men Matters Scotland, and SQA. With continued support, Mr K
is now in a strong position to seek sustainable employment while maintaining a stable,
nurturing environment for his children.
Financial Gain Amount
Community Care Grant £859
Cash First Fund £80
Loretto White Good Fund £180
WDC Household Grant £200
Child Benefit £123 (4-weekly)
Universal Credit £1,485 (monthly)
Scottish Child Payment  £217 (4-weekly)
Free School Meals £5.00 (£2.50 per child - daily)
School Clothing Grant £240 (£120 per child – yearly)

Page 25

Progress
Over the course of the year the partners achieved some notable outcomes. 
Table 5: Information and Advice Key Outcomes
Outcome 2022/23 2023/24 2024/25
Debt Managed  1.8m £1.2m £1.4m
Benefit Maximisation/Financial Gain  £8.1m £8.2m £9.2m
Of those supported many were from priority families likely to be affected by poverty and
disadvantage. 
In the forthcoming year (2025/2026) we will maintain progress in alleviating child poverty
by maximising benefits and managing debt and we aim to match 2024/25’s achievements. 
We will monitor progress by recording and reporting on the:
• Total number of clients from households with dependent children accessing local
authority funded money and welfare rights advice due to debt, and total debt owed. 
• Total verified financial gain for clients from households with dependent children
accessing local authority funded money and welfare rights advice. 
• Reinforce referrals and support to address the cause of the hardship.

Page 26

Reduce the Cost of Living 
Our work to reduce the cost of living is mainly, but not solely, set within the context of three
key areas:
• The Integrated Children’s Service Plan.
• Housing Support
• The West Dunbartonshire Cost of Living Initiatives. 
Integrated Children's Services Plan
In West Dunbartonshire there is a shared commitment to ‘Getting It Right for Every Child’
(GIRFEC). GIRFEC is an evolving process of assessment, analysis, action and review that is
based on a National Practice Model. The approach supports staff who are working with
children and families to identify the challenges they face and agree solutions that meet the
needs of families. 
The West Dunbartonshire Integrated Services Plan 2023 -2026 (WDISP) provides
information on how this is being carried out in West Dunbartonshire. The WDISP report is
based on a partnership approach that is consistent with Community Planning West
Dunbartonshire’s approach and is set around the local outcome improvement plans (LOIP)
and the partnership vision of ensuring West Dunbartonshire’s children and young people:
• Have the best possible start in life and to be ready to succeed.
• Are successful learners, confident individuals, effective contributors and responsible
citizens.
• Have the same life chances for all children, young people and families at risk.
Addressing child poverty is a key element in developing services that meet the needs of the
community. 
Through the developments and delivery of services, the teams can draw on several supports
that will contribute towards reducing the cost of the school day and the cost of living. These
include:

Page 27

In 2024/25: 
Free School Meals and Clothing Grants
Free nursery/school meals and the footwear
and clothing grant are available for parents
on low income in West Dunbartonshire and
all children in Primary 1-5 are automatically
entitled to free school meals and therefore
do not have to apply for access. The
clothing grant award for eligible primary
pupils is £120 and £150 for secondary
school.
Educational Maintenance Allowance
An Education Maintenance Allowance
(EMA) is a weekly allowance of £30
payable to young people who have achieved
100% attendance each week at school. 
West Dunbartonshire Council will continue
to review the numbers in receipt of EMA’s,
ensuring it is accessible to all who require it.
Our intention is to ensure that all pupils who
are eligible receive the full entitlement. 
Young Scot
The Young Scot National Entitlement Card
(NEC) is one of the benefits offered the
national youth information and citizenship
charity ‘Young Scot.’ The National
Entitlement Card (NEC) provides access to
discounts that are designed to help young
people make the most of their money. This
includes, among other incentives, free bus
travel for those aged between 5 – 21 years.

Page 28

Early Years Expansion. 
All our ELC settings provide 1140 funded hours for eligible children, including a free daily
snack and meal.
In the April 2025 census, they supported:
• 160 eligible 2-year-olds
• 1,599 eligible 3–4-year-olds
• 138 deferred children
This provision was delivered across:
• 30 council ELC settings (4 for vulnerable children aged birth–2, 7 for eligible 2-year-
olds, 26 for 3–4-year-olds, one for children with complex additional support needs)
• 11 private providers.
• 6 childminders.
Early years offer provision in a range of ways to best support family’s needs and are opening
of their new Faifley ELC in October 2025 which will see two of the EDCL settings, namely
Lennox Faifley and Auchnacraig come together as one setting in the new campus. They will
provide eligible spaces and also access to childcare for those non eligible families and
families who require more than 1,140 hours at a cost of £5 per hour. Additionally, they are
working on increasing access to more eligible 2-year-old places in Clydebank ELC.
Seasonal Programmes
West Dunbartonshire Council has committed £100,000 to support SHINE Holiday projects.
This is a five- week summer activity programme for all children and young people living in
West Dunbartonshire and builds on the success achieved in previous years. This two-pronged
approach ensures that families with children who have severe and complex needs can access
summer activities for their children which are led and supported by specialist trained staff as
well as a generic holiday offer available to all.
A full programme of activities has been developed and is delivered by approximately 20
community-based organisations located throughout West Dunbartonshire. An integral feature
of the programme is the offer of snacks or lunch. The programme also supports the work of
West Dunbartonshire Foodshare which provides brunch bags over the period.
Challenging Poverty and Inspiring Change
In academic year 24/25, a group of S1 pupils from St Peter the Apostle High School were
supported to engage in a pilot project which challenged poverty and inspired change. This
project was led by Citizens Advice, The Glasgow Policy Project and Glasgow Caledonian
University, alongside Children’s Services Officers and school staff. It culminated in the
production of a comic and plans to roll-out the project and learning across our service and
potentially beyond.
Cost of the School Day
In addition to the actions outlined in the Children Services Plan, West Dunbartonshire
Education Services has set out some of the key interventions available for pupils from
families likely to be affected by disadvantage. These include:
• Financial support is available to support families living more than two miles from the
school.

Page 29

• Signposting to Whole Family Wellbeing Hubs is established, ensuring families can
access support and advice with finances and free family fun and activities.
• Free breakfast clubs have been established, and Early Learning Centre’s provide a
free snack. In addition, ‘holiday hunger’ actions are set within school holiday
programmes that are delivered in partnership with a wide range of community
partners. 
Schools are working hard to further reduce costs for families by:
• Establishing uniform, sportswear and Sacramental wear Banks in schools
• Making washing products available in school.
• Providing access to sanitary products and oral hygiene products.
• Ensuring free school meals remain available to pupils unable to access lunch in
school.
• Ensuring school uniforms that are low cost and easy purchased.
The Promise in West Dunbartonshire
The Promise emerged from Scotland’s Independent Care Review: a comprehensive,
participatory process launched in response to longstanding concerns about the experiences
and outcomes for children and young people in the care system. The movement for change
was driven by activism and advocacy from care-experienced people across Scotland, who
sought to ensure that all children grow up loved, safe, and respected.
In February 2020, the Review published its findings and recommendations in The Promise.
The Scottish Parliament, with cross-party support, committed to implementing these
recommendations in full by 2030 at the latest.
The Promise promotes a whole-family approach, recognising that supporting parents and
caregivers is crucial for ensuring children's stability and well-being. This includes financial
advice, mental health support, and accessible services designed to alleviate stressors
associated with poverty. At the heart of The Promise is ensuring that we are listening to
children, young people and families, and particularly those with care experience. This is to
better understand their experiences and ensure this informs and guides how services are
developed and delivered. 
There are a number of anti-poverty measures in place within West Dunbartonshire to support
our care experienced young people. 
These include: 
• Council Tax exemption for care leavers up to the age of 26 years.
• Rent abatement for care leavers in ongoing further education (which also includes
modern apprentice posts), allowing for full access to the Care Experienced bursary. 
• Payment of £2,500 available to Care Leavers for setting up their own first tenancy. 
• There is also the Care Leavers Housing Protocol, which provides care leavers with
access to affordable, permanent housing. 51 young people have accessed tenancies
through this route since 2019, and 85% of young people have remained in their
tenancy.
• On top of the universal offer of funded early learning and childcare from age 3, care
experienced parents can access funded early learning and childcare for their child
from age 2. Funded early learning and childcare is also available for 2-year-olds who
have care experience. 
• Free leisure passes are available for young people with care experience age 12-26.

Page 30

In 2024 West Dunbartonshire HSCP was awarded £160,000 of Corra Promise Partnership
Funding to create a participation project for children, young people and families around the
Promise, as well as creating a data project to ensure we are gathering and measuring the data
that is important to children, young people and families. We have commissioned these
projects to Action for Children and the Children and Young People's Centre for Justice
(CYCJ) respectively. The Voices of the Promise project is the result of this funding and has
already achieved lots in their first 9 months.
In 2025/26, The Promise will focus on strengthening support for kinship carers and tackling
child poverty, including earlier financial interventions, continuation of hardship funds, and
the launch of the West Dunbartonshire Family Prosperity Network. Alongside this, efforts
will expand employability and mentoring opportunities for care-experienced young people
through closer links with community justice services, specialised training with Barnardo’s
and Skills Development Scotland, and enhanced outreach to kinship carers.
The priorities around poverty for the coming year within The Promise are set around
supporting the re-design of our whole family support services and ensuring that anti-poverty
strategies and approaches are integral to how these supports operate. These include 
• Prioritise reducing living costs, maximising income through benefits and
employment, and providing immediate support to families in hardship.
• Continue financial aid programmes such as the Energy Hardship Grant and Cash First
Fund.
• Increase referrals of kinship carers and deliver earlier financial stability interventions.
• Strengthen links with community justice services to better support care-experienced
individuals.
• Deliver mentoring training with Barnardo’s and Skills Development Scotland.
• Provide targeted employability programmes (e.g. Thrive Youth Employability,
apprenticeships, employer incentives).
• Expand outreach to kinship carers, ensuring equal access to information and support. 
In 2025/26, the Family prosperity Network will: 
• Work towards reinforcing our efforts to reduce the cost of the school day.
• increase the uptake of free school meals, education maintenance allowance and
‘Young Scot’ national entitlement among priority family groups.
• identify areas that have the highest levels of disadvantage to focus effort on uptake
of the benefits in these areas. 
• Building on our engagement with people affected by poverty, to best understand
lived experience and use co-production to reshape, join up and improve service
development and delivery.
• Promote uptake of 1140 hours childcare.
• Review and reinforce The Promise aims, objectives and outcomes.

Page 31

Housing and Support
The cost of housing has a significant bearing on levels of poverty, and as such, housing
provision, management, and associated services are vital tools in reducing poverty. The Local
Housing Strategy sets out how West Dunbartonshire Council and its partners address housing
challenges and opportunities, with a 10-point success plan that directly contributes to tackling
the drivers of poverty. In 2024/25, the Council strengthened this approach through a range of
actions to support families most at risk of disadvantage. These included:
• Affordable Housing Supply – delivery of new high-quality, energy-efficient homes
through the More Homes West Dunbartonshire programme, supporting families into
secure and affordable tenancies.
• Homelessness Prevention and Rapid Rehousing – implementation of the Rapid
Rehousing Transition Plan (RRTP) to reduce the time families spend in temporary
accommodation and improve tenancy sustainment.
• Financial Assistance – provision of targeted support through Discretionary Housing
Payments (DHPs) and Scottish Welfare Fund Community Care Grants, helping
families cover housing costs and maintain settled homes.
• Tackling Fuel Poverty – investment in energy efficiency improvements across the
housing stock in line with EESSH2, reducing fuel poverty and lowering living costs
for low-income households.
Together, these actions ensure that housing continues to play a key role in reducing child
poverty across West Dunbartonshire by lowering household costs, providing stability, and
improving long-term wellbeing for families.

Page 32

Maximise Income from Employment
West Dunbartonshire Local Employability Partnership, led by the Council (Working4U
Service), was established to co-ordinate local employability services. The ‘West
Dunbartonshire Local Employability Partnership’ supports sustainable inclusive economic
growth by helping residents maximise their potential and access fair work opportunities.
We do this by:
• Providing specialist employability providers with grants to deliver tailored support.
• Offering high-quality advice on employment, training, and career pathways.
• Helping residents build skills, confidence, and resilience to overcome barriers to
work.
• Supporting vulnerable families with targeted help to improve household income and
reduce the risk of child poverty.
Over the last three years, the Partnership has set ambitious stretch targets that take account of
local socio-economic challenges, as well as the resources available to address them.
Table 6 Employability Progress Indicators
Progress Indicator 2021/22 2022/23 2023/24 2024/25
Total number of local people being supported
through apprenticeships and in-work progression
288 373 362 367
Number of local people entering education or
training
993 1,469 1,064 1,178
Number of local people gaining a full
qualification
580 756 867 1,021
Number of local people entering employment  420 421 439 537
We have made significant progress in helping parents overcome the barriers that prevent them
from securing employment and maximising their income through work. Through initiatives
such as No One Left Behind, the UK Shared Prosperity Fund, and upskilling opportunities
provided through Skills Development Scotland Modern Apprenticeship contracts, 661
unemployed and low-income parents accessed employability services tailored to their needs
and those of their families. These services have supported parents to move closer to sustainable
employment and improved household income.
A substantial proportion of those supported were families most likely to experience poverty
and disadvantage. Table 7 provides a breakdown of the priority groups reached through this
support:
Table 7: Priority Groups Supported
Priority Groups Supported 2023/24 2024/25
Lone parent  193 240
Disabled child/family member 92 137
3+ children  79 114
Minority ethnic  44 75
Parent under the age of 25 27 37
Child under 1 year 22 40
• Of the 661 parents supported in 2024/25, 643 were from priority groups. Parents can
fall into more than one category (for example, a lone parent may also be under 25),
meaning the same individual may be counted in more than one group.

Page 33

• Lone parents represented the largest group supported, followed by families including
a disabled child or family member. 
• It should also be noted that the total number of parents supported from priority groups
increased from 457 in 23/24 to 643, representing a rise of approximately 41%
While we have supported, and will continue to support, significant numbers of parents to secure
positive outcomes and improvements in their lives, the impact on their lives is clear. 
These benefits include:
1. Financial Stability: securing work provides a steady income, reducing financial stress
and improving living conditions for the family. 
2. Improved Quality of Life: With better income, parents can afford better housing,
nutrition, healthcare, and education for their children, enhancing the overall quality of
life. 
3. Positive Role Model: Achieving a qualification and career success sets a powerful
example for children and break the cycle of poverty. 
4. Increased Self-Esteem: Gaining qualifications and securing a job can boost self-
confidence and a sense of accomplishment, leading to a positive outlook on life. 
These benefits are clearly illustrated in ‘Miss B’s Journey’ an employability case study:
Miss B: Support to gain financial Stability and Improved Prospects for Her Family
Miss B, a mother of four, was working part-time while her partner remained economically
inactive due to health issues. The family lived under immense financial pressure,
compounded by two of the children’s significant health conditions: one had a rare illness
requiring frequent hospital care, and another diagnosed with a developmental language
disorder (DLD), preventing him from attending mainstream school. Her partner also suffers
from DLD as well as depression and anxiety. With her son frequently unwell and unable to
attend school, Miss B was taking time off work to provide care. She felt exhausted,
overwhelmed, and unsure of the future.
At our first meeting, Miss B shared her concerns about the family’s circumstances, including
her fear of migrating from tax credits to Universal Credit, worried it might leave her worse
off. A referral was made to the benefits team for more detailed advice, while immediate
support was provided through successful applications for short-term ‘cash first’ and
household grants to relieve urgent financial pressures.
Recognising the strain of balancing work and caring responsibilities, Miss B eventually
decided to leave her job. A joint Universal Credit application was made, including housing
and child elements, followed by disability benefit applications for her two sons and Adult
Disability Payment for her partner. Both Miss B and her partner also applied for Carer’s
Allowance. With winter approaching, and given her son’s respiratory condition, further
applications for fuel vouchers and cash-first support were made to ensure the family home
could be kept warm.
This coordinated approach led to successful outcomes: all benefit applications were
approved, with a backdated payment of £5,000 awarded from Social Security Scotland, as
well as Carer’s Allowance and enhanced mobility payments. This provided the family with
much-needed stability and enabled them to access a new family mobility car, significantly
easing day-to-day life.

Page 34

Miss B: Support to gain financial Stability and Improved Prospects for Her Family
With finances stabilised, focus shifted towards quality of life. The family received a summer
leisure pass, giving them opportunities to enjoy time together and access facilities suitable
for all children, including sensory activities. Attention then turned to housing, as the family’s
current home was overcrowded and unsuitable for their son’s health needs. A successful
Community Care Grant application funded new carpeting throughout the property, and a
housing application with medical priority was submitted and accepted. The family are now
waiting for a suitable housing offer.
Importantly, Miss B also began to focus on herself beyond her caring role. She became an
active participant in Working 4U’s parental engagement classes, including sessions on
Health & Wellbeing, Personal Development and cooking on a budget. She also successfully
completed a food hygiene qualification, further building her skills and confidence for the
future.
Miss B stated that.
“. I was cautious about asking for help and using this service. Working 4U Key worker was
very welcoming, understanding and made me feel very comfortable without feeling judged.
She has gone above and beyond to get to know not only my struggles but also the individual
extra needs of my children. I was introduced me to services that I didn’t know where there or
I was entitled to and has no idea how much this has helped my family.”
Through a combination of financial stability, improved living conditions, and access to
personal development opportunities, Miss B and her family are now in a far stronger
position, with hope for a more secure and positive future.
Financial Gain Amount
Child Disability Payment £295 (weekly)
Cash First Fund £400
WDC Household Fund £200
Child Benefit £123 (4-weekly)
Universal Credit £3,312 (monthly)
Community Care Grant £750
Family Summer Leisure Pass £160 
In the forthcoming year we aim to consolidate the achievements to date and continue
supporting parents in their journey towards and into employment. 
In 2025/26 we will:
• Work through the Family Prosperity Network (FPN) data group to focus efforts on
communities facing the highest levels of disadvantage, building on the 41%
increase in support for priority groups achieved this year.
• Collaborate with external employability service providers to ensure their
interventions support the most vulnerable and that they meet fair work standards.
• Strengthen the role of the local employability partnership in encouraging access to
opportunities for vulnerable residents within anchor organisations.

Page 35

• Continue to build on and design services with a focus on priority groups to ensure
continued progress.
Assuming a similar level of No One Left Behind, UK Shared Prosperity Fund, and Skills
Development Scotland Modern Apprenticeship contracts, we anticipate that we will:
• Support 200 people through apprenticeships and in-work progression.
• Support 1,178 people to enter education or training.
• Support 1,021 people to achieve a qualification.
• Support 218 parents to secure a positive destination, including employment or
improved employment, apprenticeships, further/higher education, or volunteering.
• Assist 400 people to secure employment.
Summary
The Child Poverty (Scotland) Act 2017 requires Local Authorities and Health Boards to
jointly prepare and publish annual Local Child Poverty Action Reports (LCPARs).
The report should illustrate action that will contribute to the reduction of child poverty.
Specific emphasis should be placed on income maximisation for families with children and
those families whose income/expenditure is adversely affected because of a member’s
protected characteristics. 
We have identified, throughout the report, activity and services in West Dunbartonshire that
are designed to achieve that aim. We will co-ordinate these efforts through the Family
Prosperity Network and will report progress through Community Planning West
Dunbartonshire.
Our Planned approach and measures of success are outlined in Appendix 1 and 1a.

Page 36

Appendix 1: Family Prosperity Network Objectives and Approach
Community Planning West Dunbartonshire (CPWD) Vision
‘To develop West Dunbartonshire as a place where people choose to live, work, explore, visit and invest.’ 
Family Prosperity Network Aim: To work in partnership through the Community Planning West Dunbartonshire to reduce the level of child poverty in West Dunbartonshire and bring it closer to the
City Region average.
Objectives: We will do this by improving our understanding and raising awareness of how poverty affects families and children and by addressing the drivers of poverty through partnership working.
Our focus will be placed on actions to:
• Alleviate immediate hardship through cash first approaches. 
• Reduce the cost-of-living for families with children with specific emphasis placed on those most in need.
• Maximise income from benefits through the provision of good quality debt and money advice, guidance and representation and focussed campaign.
• Maximise income from employment through the provision of employability and learning services
Our approach:
The Family Prosperity Network will take the lead in co-ordinating efforts that aim to have an impact on addressing the drivers of poverty and reporting progress. 
Working alongside the Community Planning Partnership Delivery Improvement Groups and existing partnerships we will use the available knowledge and expertise to investigate the lived experience
and impact of poverty on parents and children’s lives and work together to mitigate that impact by addressing the drivers of poverty (crisis, income, costs). 
The Family Prosperity Network will collate information provided by existing partnerships and organisations to illustrate what has been done and what will be done to alleviate child poverty. This will
inform priorities for action; provide content for the Local Child Poverty Annual Report; and form the basis of progress reports for the Community Planning West Dunbartonshire Management Board.
WDCPP: Nurtured, Flourishing, Safe, Empowered, Independent
West Dunbartonshire Council (W4U)/ NHS GG& Clyde lead with Key partnerships input from:
Community
Empowerment 
WDCVS 
The Food Insecurity
Network
Cash First Project
(Reduce the cost of living
alleviate immediate
hardship and cash first
fund – understand lived
experience)
Children and Families
Integrated Services 
Education Services
The Promise
SHINE Programme
(Reducing the cost of
living, for example
reducing the cost of the
school day - alleviate
hardship-) 
Health and Social Care 
NHS GG&C
Golden Jubilee
Health Improvement Team
Social Care Services
Community Justice
Targeted actions and
Opportunities/understand
lived experience.
Benefit and Debt
Information and Advice
partnership.
Working4U
Citizens Advice Bureau
Social Security Scotland
DWP
(maximise income from
benefits) 
Economic Development,
Local Employability 
Fair Work 
Employability
Social Benefit 
(maximise income from
work)
West Dunbartonshire
Crisis support and Cost of
Living Initiatives 
Welfare Funds
Discretionary and
Passported benefits
(Alleviate hardship
reduce the cost of living)
Housing Solutions
Partnership
WDC Housing Services
RSL 
(Alleviate
Hardship/Trigger events)
Success: Specific Actions to address drivers of poverty and progress indicators: Residents understanding what’s available and report improvements in their quality of lives because of support

Page 37

Appendix 2: How we will know we are successful
We will now we have been successful when parents can tell us that they know where to go to
obtain help, they find the services relevant, and they are confident that help will assist them to
make the changes they need to address their circumstances. Importantly, they can also report
that they have improved the quality of life for themselves and their children. 
Meanwhile, the Family Prosperity Network has established several indicators that will
demonstrate the outcome of actions that we are taking to address child poverty. We have
grouped these into categories based on the drivers of poverty reduction and set them
alongside our aim to stabilise household circumstances. 
These are the baseline indicators; further indicators will be developed as new approaches are
established. 
Alleviate Immediate Hardship
• Number of families from priority groups receiving support through the Scottish
Welfare Fund and Discretionary Housing Payments.
• Number of families from priority groups receiving support through the West
Dunbartonshire Household Hardship Fund.
• Number of families from priority groups receiving support from the West
Dunbartonshire ‘cash first’ initiative funded by the Scottish Government.
Income from Employment:
• Number of parents from child poverty priority groups supported employability
initiatives. 
• Number of parents from priority groups receiving training.
• Number of parents from priority groups securing a qualification.
• The number of parents from child poverty priority groups into work. 
• The number of parents from child poverty priority groups into work in anchor
institutions (including NHS and local authorities), from child poverty priority groups. 
• Number of Modern Apprentices recruited from child poverty priority groups.
Income from Benefit
• Total verified financial gain for clients from households with dependent children
accessing local authority funded money and welfare rights advice. 
• Total number of clients from households with dependent children accessing local
authority funded money and welfare rights advice due to debt, and total debt owed. 
Cost of living
• The proportion of parents not making full use of 1140 hours, by priority group
parents. 
• The number of eligible parents who uptake entitlement to 2-year-old places at ELCC.
• Proportion of priority families in receipt of passported benefits and child benefits. 
• Number of households with dependent children in Council Tax arrears. 
• Number of households with dependent children in rent arrears, living in social
housing. 
• Number of patients (pregnant women, families with children) referred to money and
welfare rights advice from the following settings: Midwifery; Health Visiting; Family
Nurses and GP settings (and financial gain for those referred).

Page 38

Appendix 3: NHS Greater Glasgow and Clyde Addressing Child Poverty
The following tables provide an overview of activity carried out by NHS Greater Glasgow and Clyde that is designed to address child poverty.
Table 8: NHS Greater Glasgow and Clyde Employability Programmes
Summary of activity 2024/25  Plans for 2025/26
Three main themes continue to be the focus -
Apprenticeships, Academy and Careers.
-Annual graduation and recognition event took place
Sept 2024 with 42 individuals graduating. 
-Apprentice ambassador role promotes activity
through participation at careers events e.g. pathways
event Feb 2024 SAW 2025, job coaches x 2
commenced to provide enhanced support to young
people in apprentice roles.
-First NHSGGC apprentice survey took place in Nov
2024 to gather feedback on experience and shape
future priorities.
-GA in Business Management saw growth for
internal upskilling of staff and apprenticeship
planning aligns with NHSGGC workforce plan.
-Apprentice pathways event in Feb 2025 had 575
attendees from senior phase pupils. This also
included two x Academy programmes completed.
-Review now on new format to align with HCSW
career pathways, Project Search continued with
annual intake in August 2024.
Continuation of three themes directed by workforce priorities in NHSGGC workforce plan,
Anchor Plan and engagement with partners through the LEPs. Exploring model of paid
placements through LEPs and other partners.

Page 39

Summary of activity 2024/25  Plans for 2025/26
-Engagement with DWP, DYW, LEPs and Kings
Trust. Entry level roles visible at DWP job fayres
supported by Facilities and Admin service leads. 
-Connection to Fairer Futures and Clyde Gateway in
readiness to support outcomes identified to support
employment opportunities in the priority areas. 
-Careers promotion continues in Get Ready format
covering senior pupil access to nursing, podiatry,
physiotherapy and medicine.
-Participation in Scottish Careers week Nov 2024 and
March 2025 online events to support SAW (Scottish
Apprenticeship Week). 
-MCR Pathways mentoring continues.
Table 9: NHSGGC as a Service and Contract Procurer
NHS GGC as a procurer
Summary of activity 2024/25  Plans for 2025/26
Broadly we have been able to continue activity since last year, with
some key highlights below:
Affiliate membership of the Supplier Development Programme;
NHSGGC Procurement attendance at local and national "Meet the
Buyer" events; bespoke Procurement Development Programme
increasing the awareness and use of the Community Benefits
Gateway and supporting small and supported businesses
Renewed affiliate membership of the Supplier Development Programme; attend
local and national 'Meet the Buyer' events; target percentage 14% of NHSGGC
trade spend to local suppliers, Procurement Strategy 2025-28 with corporate
social responsibility being a key priority area, with community benefits clauses
in local contracts

Page 40

NHS GGC as a procurer
Summary of activity 2024/25  Plans for 2025/26
Community benefits:
Increased partnership working between NHSGGC Procurement,
Public Health (Health Improvement), Supplier Development
Programme (SDP), Glasgow Council for Voluntary Sector (GCVS),
and Third Sector Interface to improve awareness and use of
Community Benefits Gateway (CBG) among Third Sector
Organisations and NHSGGC suppliers. Bespoke webinars delivered
by SDP, proactive support from Health Improvement team to
individuals using the CBG portal
Continue to promote community benefits grant (CBG) toolkit to TSOs in
partnership with GCVS, continue to engage with NHSGGC commodity
managers to raise awareness of community benefits; continue offering proactive
support to individuals accessing the CBG portal
Table 10: NHSGGC Family Friendly Working
To support employees with families at risk of child poverty NHSGGC has a range of family friendly working policies
Summary of activity 2024/25  Outcome/activity data for 2024/25 by
HSCP, including comparison with
previous years
Plans for 2025/26
Staff Hardship Fund available to NHSGGC staff; Delivery of
HES and Credit Union sessions; Regular updates of All About
Money webpage and app development; Promotion of activities
and resources via core brief, Staff Hub, staff events, leaflets,
posters - throughout the year and more intensely during Staff
Money Worries Campaign in Oct 2024; quarterly Payslip
messaging about money advice support
Staff Hardship Fund has been accessed by
NHSGGC staff.
-10 HES sessions (73 participants) and 12
Credit Union sessions (66 participants)
accessed by staff.
-Staff Money Worries campaign
delivered.
Work will continue to deliver of Staff
Hardship Fund. There will also be a
focus on:
-Delivery of Staff Hardship Fund
-Deliver HES and Credit Union
sessions, with addition of Managing
Your Money Better & Financial
Resilience sessions

Page 41

- 'All About Money' webpage updated
with resources and links
-Staff Money and Advice app developed
in partnership with the Right Decisions
Development service - link has been
added to the ‘All About Money’ webpage.
-Training in ‘Supporting Staff Financial
Wellbeing- What you can do to help’
delivered to NHSGGC HR staff in
November 2024
These tools now mirror each other giving
more accessibility to staff. 
-Deliver ‘Supporting Staff Financial
Wellbeing- What you can do to help’
sessions to NHSGGC Payroll
managers
-Maintain quarterly payslip messaging
about money advice available
-Regular updates to All About Money
webpage as required
-Continue promotional activities to
raise awareness of support and
resources available
Table 11: NHSGGC Royal Hospital for Children Money and Debt Service
Royal Hospital for Children - Money and Debt Advice Service
Summary of activity 2024/25 Outcome/activity data for 2024/25 by HSCP,
including comparison with previous years
Plans for 2025/26
The Money & Debt with advocacy service
supports any families who have a child as an
inpatient or who attend the hospital as an
outpatient. It sees families from all six target
groups as identified in BSBF, SG child
poverty delivery plan, 2022. The service
works closely with families who often
experience major life changing circumstances
due to a child being born with a medical
condition, or a child suddenly becomes
unwell, or they are diagnosed with a lifelong
There was a total of 198 referrals into the service
during 2024/2025 with a total 283 repeat clients
also seen. There was a total of £2,085,135 in
financial gains and a total of £582,735 in debt,
housing and non-housing managed. Of those who
used the service 54% had an annual income of
<£15k before seeing the service and were living
in poverty. 81% of those who used the service
identified as having a disability with the service
reaching families with a total of 115 children
(<16) who also had a disability. 33% of those who
The service was recently successful in securing
funding for the 2025/26 financial year through a
competitive application to the Glasgow Children’s
Hospital Charity. This funding is a positive step
forward and reflects the value and impact the
service continues to deliver to children and
families. However, despite this success, the current
allocation does not fully cover the operational
costs required to sustain the service throughout the
entire year. As a result, work is actively ongoing to
identify and secure additional funding sources to
address this financial shortfall and ensure the

Page 42

Royal Hospital for Children - Money and Debt Advice Service
Summary of activity 2024/25 Outcome/activity data for 2024/25 by HSCP,
including comparison with previous years
Plans for 2025/26
or life limiting illness. These Parents often
become Carers, and they are faced with
increasing and additional costs of caring for a
child with a disability or lifelong or life
limiting illness.
used the service were BME and 13% required a
translator for their appointments. 
84 service users from Glasgow City 
3 from East Dunbartonshire
7 from East Renfrewshire
6 from Inverclyde
14 from Renfrewshire 
2 from West Dunbartonshire. 
There were 82 referrals for families out with
NHSGGC.
service can operate at full capacity for the duration
of 2025/26.
In line with its established approach, the service
will continue to engage and collaborate with all
key stakeholders through its dedicated multi-
disciplinary steering group. This group includes
representatives from the Glasgow Children’s
Hospital Charity, internal staff across departments,
external professionals, and—crucially—the
families who access and benefit from the service.
This collaborative model ensures that a wide range
of expertise and lived experience informs service
planning, delivery, and ongoing improvement.
Central to the service’s ethos is a commitment to
placing the voices and experiences of families at
the heart of everything it does. The insights and
feedback gathered from the children and families
supported by the service will continue to play a
pivotal role in shaping priorities, guiding
enhancements, and ensuring that the service
remains responsive, compassionate, and effective
in meeting the needs of its users throughout
2025/26.

Page 43

Table 12: NHSGGC Special Needs in Pregnancy Maternity Matters Debt and Advocacy 
Blossom - Maternity Matters
Summary of activity 2024/25  Outcome/activity data for 2024/25 by HSCP, 
including comparison with previous years
Plans for 2025/26
Maternity Matters is a specialist money, debt,
and advocacy service that supports women—
and, where appropriate, their families—who
are accessing the Blossom Maternity Service
in Glasgow. The service is designed to assist
women experiencing multiple vulnerabilities,
including those with disabilities, from Black,
Asian and Minority Ethnic (BAME)
backgrounds, single parents, and pregnant
women from priority groups identified in Best
Start, Bright Futures and the Scottish
Government’s Child Poverty Delivery Plan.
Each woman is supported to develop a
personalised action plan, with an advocate
assigned to help implement the plan and
provide ongoing support. This includes
facilitating engagement with additional
services, with support typically continuing for
a minimum of three months and often longer,
depending on individual needs.
Maternity Matters adopts a genuinely person-
centred approach, building trust and working
A total of 155 referrals were made to the service
during 2024/25 and a total of 154 repeat clients
were also seen.  25% of new clients seen had an
annual income of <£6k, 36% had an annual
income of <£10k and a further 19% had an
annual income of <£15k. Only 20% of new
clients seen had an annual income >£15k to
£40k.Therefore 80% of those the service has
seen would be classed as living in poverty
before seeing the service. 61% of service users
identified that they had a disability.  Financial
gains were a total of £660,836.53 and a total of
£198,801.68 in both housing and non-housing
debt was managed for clients. A total of 31% of
new service users were BME and a total of 30%
of service users needed an interpreter to engage
with the service. 23% of those who used the
service were <25 years old. 35% of service
users were single parents and a total of 138
travel cards were provided to women who had
no money to pay for travel to their Maternity
Appointments.                                                                                                                                                                   
The service will be fully funded by Public Health
for the 2025/26 financial year. We will continue to
collaborate with partners through the established
multi-disciplinary steering group, which includes
representation from Glasgow Children’s Hospital
Charity, Money Matters, maternity staff, and—
critically—pregnant women and their families. 
The service will maintain its holistic, person-
centred approach, addressing the wide-ranging
needs of the women it supports. Every individual
accessing the service will receive a comprehensive
benefits and welfare rights assessment, alongside
an income maximisation check. Support will also
be provided for managing debt, accessing energy
assistance, and securing direct grants to prevent
disconnection from essential utilities such as
heating and lighting.
In addition, the service offers tailored support for
housing challenges, access to emergency food and
Foodbanks, and guidance in applying for relevant
grants. For women who are ready, the service also
provides pathways to education, training, and

Page 44

Blossom - Maternity Matters
Summary of activity 2024/25  Outcome/activity data for 2024/25 by HSCP, 
including comparison with previous years
Plans for 2025/26
in close partnership with NHS settings,
particularly the Midwifery team. Many of the
women supported by the service face barriers
such as low literacy levels or limited English
language skills, making financial
management and understanding financial
information particularly challenging.
Additionally, low digital literacy can hinder
their ability to meet Universal Credit claimant
commitments, compounding the financial
difficulties they face. 
HSCP BREAKDOWN:                                                                                                                                                                                                                                                                     
Glasgow City -  131                                                                                                                                                                                                                                                                    
ED, ER, Ren & WD -  9 (data have been
consolidated as individual numbers are small)                                                                                            
Out with NHSGGC - 15 (data have been
consolidated as individual numbers are small)
employment opportunities—supporting long-term
financial security and independence.

Page 45

Table 13: NHSGGC Black and Ethnic Minority Maternity Support
Black and Minority Ethnic (BAME) maternity
Summary of activity 2024/25 Plans for 2025/26
Interpreting, continuity of carer, birth planning, stillbirths, alongside
maternity unit use trends are now regularly analysed by ethnicity and
SIMD. This analysis is demonstrating further concerted efforts are
required to meet the needs of pregnant BME women and women
living in poverty. Where negative trends are found, improvement
plans are put in place. For example, NHSGGC has found a
relationship between a number of factors, including lack of
interpreting and stillbirths. There are a wide range of actions in place
to improve maternity services approach to interpreting. A new
maternity communications group has been set up, which reviews how
accessible information is in NHSGGC and addresses accessibility of
innovations. Leadership training on anti-racism has covered poverty
issues and frontline staff training is planned.
Actions to address structural barriers in the maternity pathway for the BAME
community and those living in poverty include issuing and marketing a patient
interpreting code to ensure access to the telephone triage system;  development
of a simple step by step guide to NHSGGC maternity services; review of patient
facing materials, including the Badgernet app, in community languages;
improvement plan for areas of care not meeting the needs of BAME women
(e.g. Birthplans); improvement plan for patient engagement; and developing a
staff training plan. The review of NHSGGC’s Maternity Strategy offered an
opportunity to review the maternity pathway for BME women and planning is
underway to carry out a suite of Equality Impact Assessments to ensure the
pathway is accessible to all. 
Table 14: NHSGGC Money Worries in Maternity
Raising the issue of money worries in Maternity Services
Summary of activity 2024/25  Outcome/activity data for 2024/25 by HSCP, including
comparison with previous years
Plans for 2025/26
Maternity training for Newly Qualified
Midwives and core staff was paused during the
reporting period and will be discussed through
the new Public Health Maternity Forum
(PHMF). In addition, referral activity has been
affected by the closure of some local financial
Baseline and follow up referral data is being extracted from
Badger net to track progress.
Data from local FI service providers for each HSCP/sector
show the following direct referrals from maternity services
The newly established Public Health
Midwifery Forum (PHMF) will lead on
delivering key public health priorities
for 2025/26, initially focusing on
smoking, alcohol, equalities, and
breastfeeding in year one. Plans are in

Page 46

Raising the issue of money worries in Maternity Services
Summary of activity 2024/25  Outcome/activity data for 2024/25 by HSCP, including
comparison with previous years
Plans for 2025/26
inclusion services (this process took place in
Q3).
as follows. Referral activity been impacted by the closure of
some local FI services:                                                                                         
HSCP                                             23/24          24/25
North East Glasgow                        157              155
North West Glasgow                       237              120
South Glasgow                                 176             125
East Dunbartonshire                          0                 0
Inverclyde                                         2                  0
Renfrewshire                                    11                0
West Dunbartonshire                        49                26
East Renfrewshire                             5                  1         
place to expand the focus in year two to
include additional priorities such as
poverty, gestational diabetes (GDM),
and Vitamin D uptake.
Table 15 NHSGGC Health Visitor and Money Worries
Raising the issue of money worries in early years (HWC) Health Visiting Services.
Summary of activity 2024/25  Outcome/activity data for 2024/25 by HSCP,
including comparison with previous years
Plans for 2025/26
In 2021/22, a financial inclusion (FI) quality
improvement (QI) practicum, supported by the Scottish
Government, was carried out within one Health and
Social Care Partnership (HSCP) area in Glasgow City
Council (GCC). The aim of the pilot was to increase
This is the core financial Inclusion service for NHS
staff to refer families to for income maximisation.
There were 2,440 referrals with an estimated £2.6
million gain in unclaimed benefits and other financial
supports. Overall activity—both in terms of referral
Efforts will continue to fully embed
and operationalise the pilot work,
with a particular focus on enhancing
staff practice when completing
financial inclusion referrals within the

Page 47

Raising the issue of money worries in early years (HWC) Health Visiting Services.
Summary of activity 2024/25  Outcome/activity data for 2024/25 by HSCP,
including comparison with previous years
Plans for 2025/26
financial enquiries and referrals to support services
within Health Visiting teams. Following the successful
completion of the practicum, key learning and outcomes
from the pilot have since been adopted and implemented
more widely across the board area.
The QI approach has been instrumental in helping to
standardise the financial inclusion referral process within
the EMIS system. As part of this, dedicated FI referral
forms have been developed and made available for each
HSCP, ensuring a consistent and accessible process for
Health Visiting (HV) teams. All necessary paperwork is
now embedded within EMIS, supporting streamlined
referrals and improved access to financial support for
families across all HSCP areas.
Ongoing testing and refinement of the process continues
across NHS Greater Glasgow and Clyde (NHSGGC),
with a focus on ensuring consistency, usability, and
effectiveness. This work plays a key role in supporting
the delivery of the Universal Health Visiting Pathway
across NHSGGC, strengthening the integration of
financial wellbeing into early years care and ensuring
that families receive timely support when it is most
needed.
rates and financial gains—declined over the last
financial year, largely due to the closure of some
local financial inclusion (FI) providers. However,
despite this overall decrease, four HSCP areas
reported increases in activity.
Data from local FI service providers for each HSCP
show the following direct referrals from Health
Visitors as follows:                                                                                         
HSCP                                          23/24     24/25
North East Glasgow                    716         443
North West Glasgow                   583         286
South Glasgow                            1138       606
East Dunbartonshire                    70           91
Inverclyde                                    0             0
Renfrewshire                               178         183
West Dunbartonshire                   28           35
East Renfrewshire                        72           90
EMIS system. Ongoing support will
also be provided through targeted
Child Poverty training to strengthen
staff confidence and understanding in
this area. Throughout 2025/26, data
will be regularly reviewed to monitor
progress and evaluate the impact of
financial inclusion activity.