Democracy Spraffa

Agenda Document Pack - Moray Council - 08/03/2023

Moray Council · 8 March 2023
Back to Moray Council — 8 March 2023 and its agenda

Text extracted from the council's PDF. Layout and reading order may differ from the original.

Original council PDF · Download plain text

Page 1

Moray Council 
Wednesday, 08 March 2023 
NOTICE IS HEREBY GIVEN that a Special Meeting of the Moray Council is to be
held at Council Chambers, Council Office, High Street, Elgin, IV30 1BX on
Wednesday, 08 March 2023 at 09:30. 
BUSINESS 
1. Sederunt 
2. Declaration of Group Decisions and Members Interests * 
3. Resolution
Consider, and if so decide, adopt the following resolution:
"That under Section 50A (4) and (5) of the Local Government
(Scotland) Act 1973, as amended, the public and media
representatives be excluded from the meeting for Item 10 of business
on the grounds that it involves the likely disclosure of exempt
information of the class described in the relevant Paragraphs of Part 1
of Schedule 7A of the Act.”   
4. Corporate Overview of Council Priorities
Report by Chief Executive  
5 - 22
5. Revenue Budget Monitoring to 31 December 2022
Report by Depute Chief Executive (Economy, Environment and
Finance)  
23 - 48
6. Discretionary Non Domestic Rates Relief
Report by Depute Chief Executive (Economy, Environment and
Finance)  
49 - 56
Page 1

Page 2

7. Capital Plan 2022-23
Report by Depute Chief Executive (Economy, Environment and
Finance)  
57 - 74
8. Moray Growth Deal - Annual Report
Report by Depute Chief Executive (Economy, Environment and
Finance)  
75 -
132
9. Moray Growth Deal - Full Business Case - Bus
Revolution
Report by Depute Chief Executive (Economy, Environment and
Finance)  
133 -
260 
Moray Growth Deal - Full Business Case - Bus
Revolution - Appendix - Members Only
• Information on proposed terms and/or expenditure to be incurred
by the Authority; 
10. Short to Medium Term Financial Plan [Para 1]
• Information relating to staffing matters; 
Watching the Meeting
You can watch the webcast live by going to: 
http://www.moray.gov.uk/moray_standard/page_43661.html    
Webcasts are available to view for 1 year following the meeting.  
You can also attend the meeting in person, if you wish to do so,
please come to the High Street entrance door and a member of
staff will be let into the building. 
Page 2

Page 3

GUIDANCE NOTES 
* Declaration of Group Decisions and Members Interests - The Chair of the
meeting shall seek declarations from any individual or political group at the
beginning of a meeting whether any prior decision has been reached on how
the individual or members of the group will vote on any item(s) of business on
the Agenda, and if so on which item(s).  A prior decision shall be one that the
individual or the group deems to be mandatory on the individual or the group
members such that the individual or the group members will be subject to
sanctions should they not vote in accordance with the prior decision.  Any such
prior decisions will be recorded in the Minute of the meeting. 
Page 3

Page 4

THE MORAY COUNCIL 
Moray Council 
SEDERUNT 
Councillor Kathleen Robertson  (Chair)
Councillor Donald Gatt  (Depute Chair)  
Councillor James  Allan  (Member)
Councillor Peter Bloomfield  (Member)
Councillor Neil Cameron  (Member)
Councillor Tracy Colyer  (Member)
Councillor Theresa Coull  (Member)
Councillor John Cowe  (Member)
Councillor John Divers  (Member)
Councillor Amber Dunbar  (Member)
Councillor Jérémie Fernandes  (Member)
Councillor David Gordon  (Member)
Councillor Juli Harris  (Member)
Councillor Sandy Keith  (Member)
Councillor Scott Lawrence  (Member)
Councillor Graham Leadbitter  (Member)
Councillor Marc Macrae  (Member)
Councillor Paul McBain  (Member)
Councillor Neil McLennan  (Member)
Councillor Shona Morrison  (Member)
Councillor Bridget Mustard  (Member)
Councillor Derek Ross  (Member)
Councillor John Stuart  (Member)
Councillor Draeyk Van Der Horn  (Member)
Councillor Sonya Warren  (Member)
Councillor Ben Williams  (Member)  
Clerk Name: Tracey Sutherland
Clerk Telephone: 07971 879268
Clerk Email: committee.services@moray.gov.uk 
Page 4

Page 5

REPORT TO: SPECIAL MEETING OF MORAY COUNCIL ON 8 MARCH 2023 
SUBJECT: CORPORATE OVERVIEW OF COUNCIL PRIORITIES   
BY:  CHIEF EXECUTIVE 
1. REASON FOR REPORT 
1.1 This report provides the Council with a high level indicative assessment of
current Council priorities, service pressures and risk. 
1.2 This report is submitted to Council in terms of Section II (13) of the Council's
Administrative Scheme relating to the preparation of a plan that is of a
corporate nature. 
2. RECOMMENDATIONS 
2.1 Council is asked to: 
i) Consider and note the Council’s Strategic Framework 
ii) Consider and note the priorities and pressures as set out in this
report and the Appendix to this report; 
iii) Consider and note the key factors and messages as set out in
Section 3 of this report; 
iv) Recognise the interdependencies of significant service pressures
with the achievement of the Council’s strategic plans and priorities
and the delivery of Best Value; and 
v) Recognise in order to maintain an appropriate balance of risk to iv)
above, the need for moderation in the approach to prioritisation and
the allocation of available resources. 
3. BACKGROUND 
Key Internal Factors
3.1 This report is the latest of a series of reports reflecting the priorities and
pressures on Council services in recent years, such as:- 
• Covid Related Pressures and Service Prioritisation – March 2021
Item 4.
Page 5

Page 6

• ICT Resourcing – May 2021
• Legal Services Staffing Resources – May 2021
• Covid Related Pressures and Service Prioritisation Update – June 2021
• Legislative Changes and Impact on Education – November 2021
• Strategic Priorities and Funding Opportunities – June 2022 
3.2 This report and accompanying appendix provides by way of illustration an
assessment of service pressures and associated risk to be taken into account
in the context of the delivery of the Council’s high level strategic priorities
encompassed in the Council’s strategic framework which comprises the
following:- 
• Corporate Plan (and associated Service Plans) and Improvement and
Modernisation Programme;
• Short to Medium Term Financial Plan; and
• Recovery and Renewal Strategic Framework 
Corporate Plan 
3.3 As Members are aware the Corporate Plan provides the required vision and
strategic direction on the Council’s priorities.  The associated Service Plans
set out the means of resourcing and delivering the Corporate Plan. 
3.4 An update and progress of a review of the Corporate Plan was considered at
a meeting of Moray Council on 2 February 2023 (para 15 of the draft minute
refers) when it was agreed. 
Improvement and Modernisation Programme (IMP) 
Based on the following set of design principles, the IMP is the development of
the commitment in the Corporate Plan to a programme of modernisation and
improvement to contribute to a financially stable Council by:- 
• Streamlining processes and improving efficiency;
• Realigning resources to priority areas;
• Embracing and exploiting technology to enhance digital provision and skills;
• Improving services and standards; and
• Developing the skills, knowledge and capacity of the workforce to deliver
better services. 
3.5 The high level expectations of the IMP are:- 
• A balanced budget;
• Reinvestment in priority areas with money shifting between services;
• Less services and different delivery methods;
• Reduced service standards in some areas and improved standards in
others; 
• Greater community self-reliance;
• Service improvement;
• Efficiency projects; and 
• Transformational projects. 
Page 6

Page 7

Recovery and Renewal Strategic Framework
3.6 The Council will continue to work on achieving economic stability and support
to recover and grow the economy. Supporting those most affected by the
pandemic, including those in hardship and advancing wellbeing will also
continue through the Council’s planned work on social recovery and renewal. 
Short to Medium Term Financial Planning 
3.7 The Short to Medium Term Financial Strategy is the subject of regular review. 
Medium to Long Term Financial Planning 
3.8 Production of a Medium to Long Term Financial Plan has been delayed,
pending clarity on the role of transformation and what the future council will
look like in the context of the Council’s finances.  This will be the subject to a
future report to Council. 
Key External Factors 
3.9 The Council has to respond to the external environment of climate change,
public sector reform, financial pressures and demographic change.  The
Council recognises that Climate Change is an urgent issue and is committed
to taking action to achieve net zero. More recently the Council has also
declared a nature emergency. 
3.10 The impact of a whole range of national (at both UK and Scottish Government
level) policy and legislation continues to be significant.  For example, there is
uncertainty about the destination of Scottish Government proposals for a new
national care service giving rise to concern about local empowerment and
funding for councils. 
3.11 Demographic changes and the growing cost of living crisis will affect the
demand for council’s services. The trend in Moray is towards an aging
population and the proportion of those aged of those over 85 will increase.  It
is of course also difficult to untangle the combined impacts of Covid-19 and
the war in Ukraine and the rising global energy prices and shortages of key
resources and inflation. 
3.12 As Members are aware, the Council has a statutory duty to deliver Best Value
in the provision of services. Capacity to deliver strategic change and maintain
the pace of transformation alongside business as usual and recovery is one of
the themes in the most recent Best Value Follow Up Report.  Accordingly, the
report identifies the following two high level areas of improvement:- 
• Improvement and Modernisation Programme to increase the pace
of transformational change through the Programme whilst monitoring
staff capacity and wellbeing.
• Committed decisive leadership to support and advance the
leadership role of Members and create a positive culture and to work
together and with officers to deliver Council priorities. 
3.13 These two areas are the most difficult and tackling these with a finely
balanced Council is both opportunity and a challenge. The nature of political
discourse since May 2022 is reflected in the extended duration of meetings of
Council and it’s Committees and an increase in procedural points (Notices of
Page 7

Page 8

Motion; Points of Order and deferral) along with increased numbers of
questions.  It is also reflected in an increase in the volume and complexity of
the work required to prepare for and service meetings of Council and its
Committees etc.  Transformational change, relationships and leadership are
issues that do not have simple tangible remedies and will need ongoing
attention.  There is a need to focus on these as both significant and
challenging if the Council is to continue to improve. 
3.14 Planning to respond to these medium to long term issues is difficult. Funding
levels continue to be uncertain because of short term funding cycles, ring
fenced funding and the increasing use of funding bids.  It is challenging for the
Council to find the capacity and resources to respond to and influence and
shape these challenges. 
3.15 Prioritisation of resources and focussing of agendas and priorities will be
needed if the Council is to deliver more and increase the pace of improvement
and modernisation as budgets and other resources will be limited.  The
financial climate adds to this when once again there will have to be
considerable political and officer attention given to levels of savings in a
climate where we have already delivered savings for many years. 
Service Pressures: Illustration of Pressures by Service Portfolio 
3.16 The Appendix attached to this report sets out by way of illustration some of
the of pressures by portfolio. 
Key Messages
3.17 Recovery and Renewal - The Council has been through a very difficult period
and faces challenges in recovering services dealing with ongoing demand and
meeting community needs and expectations.  Key lessons learned include the
benefits of: 
• Collaborative working with partners and communities to respond and
reshape services;
• Having access to and making better use of data to understand needs
and planned services; 
• The rapid use of digital technology in service design / service redesign;
and 
• New ways of working with staff. 
3.18 Business as usual - The Council continues to operate in a difficult and
uncertain strategic context and faces longer term financial pressures, lack of
certainty and flexibility over long term funding and the prospect of major
service reforms. 
3.19 Council of the future - The council is planning for the 2024/25 financial year
and the potential areas and opportunities for further savings; efficiencies and
service rationalisation and redesign etc. 
3.20 Although the Council has responded well during the Pandemic and is
continuing normal service delivery, this obscures the fragility underpinning this
high level overview position and the interplay and interdependencies across
the strategic framework overall and within elements of each of its constituent
Page 8

Page 9

parts. This has been achieved by careful choice, prioritisation and
concentrated periods of deployment of existing resources to advance projects
and priorities where possible. It requires careful judgement and planning to
ensure key timelines are met and at times, working to “just enough” standards
and depth of quality which can be difficult for both officers and Members to
accept. This approach has enabled progress of key priorities where resource
has been stretched across agendas, but inevitably carries a greater degree of
risk. 
3.21 The continuing uncertain and challenging context needs this approach to
continue. To govern is to choose. The Council has significant choices open to
it and this requires strategic thinking, effective collaborative working and
decision making. It also needs a resilient workforce, and a culture that
promotes wellbeing.  
4. SUMMARY OF IMPLICATIONS 
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement
Plan (LOIP))
The Council is committed to deliver better outcomes year on year
through these plans. 
(b) Policy and Legal
The Council has a legal duty to deliver Best Value, the expectations of
which are of councils having an appropriate balance amongst:- 
• Clear priorities and long term plans
• Options for significant change
• Workforce knowledge, skills, time and capacity
• The involvement of citizens and communities
• A pace and depth of continuous improvement
• The quality of its performance of its functions
• The cost of the council of that performance
• The cost of any services provided by the council 
In maintaining that balance the Council must have regard to:- 
• Efficiency 
• Effectiveneness
• Economy 
• The need to meet equal opportunity requirements 
The statutory guidance and Best Value requires the Council to demonstrate
delivery of Best Value in respect of the following seven themes:- 
1. Vision and leadership 
2. Governance and accountability 
3. Effective use of resources
4. Partnership and collaborative working
5. Working with communities 
6. Sustainability
7. Fairness and equality
Page 9

Page 10

(c) Financial implications
Covid-19 significantly impacted on many aspects of Council finances. 
Funding to local government has been reduced in real terms since
2013/14. 
The ongoing absence of a multiyear financial settlement creates
uncertainty for Council in a time where effective and robust financial
management is crucial. 
The Council has committed earmarked reserves for improvement and
transformational change to be drawn down to develop the capacity and
capability to deliver the IMP. 
(d) Risk Implications
The risks associated with change, and the success of transformation are
well known.  Historically the Council has found it difficult to create
capacity for change at scale.   
The Council maintains and keeps under review a corporate Risk
Register and the current risk for Human Resources has a RAG scoring
rated as red as at August 2022. The main issues for the rating being
workloads and the ability to recruit and retain staff across a number of
service areas. 
In acknowledging that employees are the Council’s most important
resource and a skilled and motivated workforce is essential for the
delivery of Council services, there is a determination to mitigate risks
which adversely impact on staff.  For example, the move to hybrid
working, namely the Council’s “Smarter Working” project, as part of the
Council’s flexible working policy should help alleviate some of these
service pressures. 
It is recognised that the challenge to recruit staff to certain specialist jobs
remains with particular impacts around senior management posts and
our leadership capacity. Council pay and grading policies limit incentives
that may aid in the filling of vacancies. Inability to attract suitable staff in
sufficient numbers creates risk including, but not limited to, reduced staff
morale, poor service quality, inability to secure Best Value and
unsatisfactory reports by inspectors and regulators. 
Although the Council has responded well during the pandemic both in
continuing normal service delivery and establishing new response based
services, the pandemic has created an entirely new working environment
It is well recognised that the Council operates with comparatively small
teams of officers and the scope and skill task set out in the Council’s
strategic framework are considerable. In addition to new and emerging
service areas to be resourced, there are a number of existing service
areas which require replenishment. 
Page 10

Page 11

Reduced ability of smaller teams to deal with competing and complex
demands; reduced ability of smaller teams to forward plan across a
wider Council agenda and be ready with a strategic response. 
Difficult to recruit in certain specialist areas including certain subject
teachers; vehicle technicians, specialist professional posts and senior
management. 
Staff turnover leads to loss of expertise and ‘corporate memory’ but
workforce planning is used to offset this, especially for key roles. 
Inability to meet service demands and secure continuous improvement. 
Staff morale and productivity is adversely affected as a consequence of
the pandemic. 
Careful consideration has to be given to the achievability of the scale
and range of the improvement and transformation projects in particular. 
In order to manage these risks the Council needs to continue to:- 
•  To ensure that there are adequate resources for the overall
programme of work and for individual projects.
•  In order to manage the risks as the improvement and
modernisation programme work develops, the programme is
scheduled to manage risk and capacity.
•  Leadership and management capacity across services in light of
the existing Improvement and Modernisation Programme is
monitored on an ongoing basis to ensure that progress can be
maintained and interdependencies between Council priorities,
projects and Covid are adequately addressed. 
A degree of this challenge will be emerge as part of the 2024/25 budget
cycle.  In short, the agreed solution of additional capacity, capacity being
the problem to be resolved, is not yet fully in place.   
Given the interdependency, it is important that Members are cognisant of
the impact of identifying new areas of work which require further agile
resource allocation and a heightened risk of non-achievement of agreed
standards and timelines.  Pending mobilisation of agreed resources, the
current approach is high risk and depends on ongoing moderation by
prioritisation and reprioritisation which is not sustainable without
workload reductions to balance the risk. 
The above risks focus on change but there are others such as extent of
external influence and control on our priorities and hence how resources
have to be deployed which reduces scope to select local priorities and
give these attention. It also diverts from local choice and issues. 
Internal ways of working – there is a need to consciously develop these
to keep up with the operating environment and ensure focus on priorities
(Notices of Motion, minor queries issues) to avoid a loss of focus on
valued outcomes.
Page 11

Page 12

Short term focus – there is a need to be aware of outcomes to be
delivered over longer term and it is easy to be diverted e.g. issue by
issue budget management at expense of medium to long term; long term
project objectives while experience challenge of change. 
Partnership working – increasing focus and criteria for funding.  This
needs change in ways of working, shift of control but not always
accountability and requires resource which are not always available. 
Whilst this form of working has potentially greater benefits, it also carries
greater risks as the council carries many of the responsibilities. 
In conclusion, some of these are contributors to the pressurised
environment and explain why it feels different to the past. 
(e) Staffing Implications
There are no implications arising directly from this report.  The pressure
on the workforce continues. Wellbeing support for the workforce has also
to continue. 
The development of officer capacity to deliver the required improvements
related to the transformation programme and other specific pieces of
work.  However, there are recruitment challenges, especially relating to
temporary appointments and this could impact on pace and progress. 
Recruitment and Retention 
Councils are facing skills shortage and recruitment difficulties in key
areas, a number of which are referred to in the Appendix to this report. 
Wellbeing
Recent mental health and wellbeing surveys of Council staff gives some
indication of an improving picture in terms of how supported the
workforce report feeling and how well they are being able to manage
their mental health and wellbeing during the recovery from the pandemic. 
In summary, the results show in general the workforce the managed the
impact of Covid well. 
It is also evident that there are areas that require improvement work
such as anxiety about workload and employees mental health being well
looked after which are embedded in the wider aspects of positive
workforce culture activities, although they may require further focus
within specific teams and services. 
(f) Property
There are no direct implications from this report although Property is the
subject of work streams in the Improvement and Modernisation
Programme and issues arising from these reported as appropriate. 
(g) Equalities/Socio Economic Impact
There are no equalities associated with this report.  Any equalities issues
are addressed within the priorities and any projects or workstreams.
Page 12

Page 13

(h) Consultations
The Corporate Management Team has been consulted in the
preparation of this report and comments incorporated for their areas of
responsibility. 
5. CONCLUSION 
5.1 This report has been produced to inform the Council’s approach as it
continues with preparation for the 2024/25 financial year budget and the
opportunity this presents to design the Council of the future.  It is much
more difficult to make changes to the Council and the way it works when
it has to continue the daily routine (“business as usual”).  The potential
offered by the transition to the Council of the future is not to be
underestimated but the time to do this is not long and will pass very
quickly.  The pressures are significant and the danger is that in the face
of all this, it will be easier just to continue to do things as they were
being done and ignore the issues and changes requiring action. 
5.2 The situation regarding Covid-19 continues to have a significant impact
on the Council’s current strategic corporate capacity and capability
given the level of responsibilities and concurrent risks the Council
continues to carry for the foreseeable future.  This continues to be
effectively managed by reviewing and resetting strategic, corporate and
tactical priorities with actions to mitigate in the short to medium term. 
5.3 The Council has made good progress, in particular in relation to
financial sustainability.  It is recognised however that there is still a
significant amount of work ahead.  The very challenging economic and
financial background and the need for recovery and renewal to address
the social and economic harms as a consequence of Covid-19 set a
challenging context in which to continue the Council’s positive progress
in delivering Best Value. 
5.4 Notwithstanding the unprecedented challenges, the Council has a clear
strategic plan and programme with resources beginning to align to
support delivery.  This has enabled steady progress while also pursuing
a number of significant policy initiatives as part of the broad context in
which the Council operates.  Whilst in some respects the way forward
remains uncertain, the importance of investment in time, capacity and
capability in order to make the required choices and decisions to deliver
on the IMP and its contribution to securing best value and sustainability
remains a major focus along with generally maintaining an appropriate
balance of prioritisation of workload, resource allocation and risk to
provide regular assurance on pace, depth and continuity of
improvement and transformation. 
5.5 It is imperative that the Council recognises the risks of such a wide
ranging agenda and the need for moderation to achieve the appropriate
balance of risk to implement it and ensure Council services improve in
the process whilst monitoring staff capacity and wellbeing. 
Page 13

Page 14

Author of Report: Roddy Burns, Chief Executive
Background Papers:
1. Covid Related Pressures and Service Prioritisation
prioritisation: Report & Appendix 1 to Moray Council
on 10 March 2021
2. Legal Services Staff Resources: Report to Moray
Council on 12 May 2021 
3. ICT Resourcing: Report to Moray Council on 12 May
2021 
4. Strategic Priorities and Funding Opportunities: Report
and Appendix 1 to Moray Council on 29 June 2022
5. Covid Related Pressures and Service Prioritisation
Update: Report to Moray Council on 30 June 2021
6. Strategic Framework for Renewal and Recovery in
Moray Update: Report, Appendix 1 & Appendix 2 to
Moray Council on 15 September 2021  
7. Legislative Changes and Impact on Education: Report
to ECLS Committee on 24 November 2021
8. Service Plans
- Education (Schools and Early Years) (to ECLS
Committee on 9 March 2022)
- Education Resources & Communities (to ECLS
Committee on 9 March 2022)
- Financial Services (to Corporate Committee on 15
March 2022)
- Human Resources & Organisational Development
(to Corporate Committee on 15 March 2022)
- ICT (to Corporate Committee on 15 March 2022) 
- Governance, Strategy and Performance (to
Corporate Committee on 15 March 2022)
- Economic Growth & Development, Housing &
Property Services & Environmental & Commercial
Services (to ED&I Committee on 22 March 2022)
9. Improvement and Modernisation Programme: Report
& Appendix 1 to Corporate Committee on 30 August
2022  
10. Short to Medium Term Financial Plan: Report,
Appendix 1 & Appendix 2 to Moray Council on 7
December 2022
11. Best Value Progress Report: Report & Appendix 1 to
Moray Council on 29 June 2022
12. Mental Health and Wellbeing Pulse Survey 2022:
Report & Appendix A to Corporate Committee on 8
November 2022
13. Corporate Risk Register: Report & Appendix 1 to
Corporate Committee on 30 August 2022
14. Local Government in Scotland Financial Bulletin
2021/22 prepared by Audit Scotland January 2023 
15. Corporate Plan 2019-2024
Page 14

Page 15

16. Budget Savings 2017-2022 Breakdown (SPFINANCE-
381602673-64) 
Ref: SPMAN-1108985784-851 
SPMAN-1108985784-852 
Page 15

Page 16

Page 16

Page 17

Service Pressures/Information Gathering: Corporate
APPENDIX 1
Ref Policy Area Issue Pressures and Issues
Description of what we need to do Particular point to highlight
001 Ministerial direction on drug deaths &
suicides Undertake multi agency reviews
Ability to resource on ongoing basis. Efforts are being
made to establish a proportionate and appropriate
approach whilst pressing Scottish Government for
funding
002 Poverty / Cost of Living Escalation nationally and locally of expected
response.  Limited council resource to respond 
Limited Council resource to respond. Absence of co-
ordinating governance and work spread across services
and agencies
003 Service Reviews Service review for BVAR and ongoing change
programme
Investigating and developing manageable and
proportionate methodology to undertake reviews
004 Strategic and Corporate Planning e.g. LOIP The development and review of  strategic plans
such as the LOIP. 
Limited (no) resource and discussions at partnership
level with Chief Officers who have not not produced a 
solution
005 Partnership Working Dedicated officers who perform this role A number of partner public sector organisations have
dedicated officers.
006 Corporate Role of IJB -
Participation as appropriate in the Corporate
and strategic management and being
accountable for ensuring that corporate
strategic objectives are met.
Availablity of skills and capability to support the
strategic and corporate objectives of the Council and of
the Community Planning Partnership
007 Emergency Planning / Resilience
Continued expansion of counter-terrorism and
security remit in terms of Prevent and Protect
(the UK anti-terrorism strategies) and a more
proactive role for emergency planning required
post Storm Arwen
Managing and co-ordinating the delivery of the
expectations of the Protect Strategy and emergency
planning
SPMAN-1108985784-852 23/02/2023 16:43
Item 4.
Page 17

Page 18

Service Pressures/Information Gathering: Corporate
Ref Policy Area Issue Pressures and Issues
008 Recruitment and Retention / Succession
Planning
Skills shortages and recruitment difficulties in
key areas.
e.g. - IJB CFO
- Legal Services
- Building Standards
- Building Trades
- Social Work Practitioners
009 Military Covenant
The new Covenant Duty places a legal
obligation on public bodies to pay ‘due regard
to the principles of the Covenant’ and requires
decisions about the development and delivery
of certain services to be made with conscious
consideration of the needs of the Armed
Forces community.
To some extent the scope and reach of this will be
influenced by how proactive the elected member
champion is in developing working groups etc.
010
National Asylum Dispersal,
Unaccompanied Migrant Children, Afghan
and Ukrainian Support schemes
Facilitation of local resources; requirement to
monitor and respond to end of placement
requirements for mainstream accommodation;
growing burden on existing services bothe
within housing and across public services
Limited staff resources
SPMAN-1108985784-852 23/02/2023 16:43Page 18

Page 19

Service Pressures/Information Gathering: ECOD
APPENDIX 1
Ref Policy Area Issue Pressures and Issues
Description of what we need to do Particular point to highlight
001 Wrap Around Child care
Expansion of holiday childcare - no resource or
service to lead;                  
Pressure to develop wrap around childcare to
meet demand but not council stautory
responsibilty
Has potential to develop into new service area that is
not currenlty planned for or resoruced.  Information not
available as to future SG holiday care plans but
anticipated this will continue or increas, with potential
wider expansion of childcare.  SG funding criteria for
2023 awaited but concern that will change and so add
expectation of continuing current (with no £) while
adding new
002 Counselling for Schools
Mental Wellbeing Funding
Commissioning and contract management of
services Limited staff resources
003 Free School Meal Payments New Process Additional Business Support admin
004 Universal Free School Meals Extend primary free school meal provision to
include P4-P7 Limited staff resources
005 DSM/Increase in class contact time Review of DSM scheme, increase non-contact
hours of all teachers Limited staff resources
006 The Promise / UNCRC Developing new ways of working to meet
requirements of The Promise/UNCRC Limited staff resources
007 Attainment Monitor and review Stretch aims This is an additional task
008 ASN Review
Review of ASN polcies and processes.
Organisational design and structure.
Models of service delivery.
Workforce development.
Tests of change.
Long term, complex and multi facetated programme of
change in an increasingly challenging operational
environment.
SPMAN-1108985784-852 23/02/2023 16:43Page 19

Page 20

Service Pressures/Information Gathering: ECOD
Ref Policy Area Issue Pressures and Issues
009 Learning Estate Strategy
Transforming the learning environment to
support the delivery of the LOIP outcome of
building a better future for Moray's children
and young people and growing a diverse and
sustainable economy.
The significant risks with a programme of this scale and
nature envisaged in the investment plans and individual
projects to be developed under the Learning Estate
Strategy.
The development of plans is likely to generate a high
degree of public interest and speculation of future of
individual schools and the public relations aspects that
may arise as a result
010 Whole Family Wellbeing Fund
Additional funding with requirments to be
planned and delivered onpartnership basis and
requiring service response and mangement
input
Limited staff resources
011 National reviews of SQA, Education
Scotland etc.
Typical of many national reviews and policy
directives that are major asks Limited staff resources
012 Management: Advice and Support Inexperienced new managers within services Demands on the small central HR Ops team is noticeably
higher.
013 Employee Relations: Provision of HR
Advice and Support
There are an increased volume of employee
relations cases that require HR Adviser
support.
Demand on small central HR team reduces capacity for
other essential HR work e.g. research, involvement in
specific pieces of work such as the recruitment
challenges actions, flexible working support, etc
014 Short Term Lets
Create eForm for registration of short term
lets. Create Process for registration, Payment,
reminders and renewal of licences.
Unexpected work impacting on resources progressing
planned work
SPMAN-1108985784-852 23/02/2023 16:43Page 20

Page 21

Service Pressures/Information Gathering: EEF
APPENDIX 1
Ref Policy Area Issue Pressures and Issues
Description of what we need to do Particular point to highlight
001 UK Shared Prosperity Fund Administering and delivering the fund with limited resources Impacts on limited team resources
002 Town Centre Capital Grant Fund & Start
Up Grant Fund Administering and delivering the fund with limited resources Impacts on limited team resources
003 Just Transition Fund Delivery of feasibility studies High strategic importance, but added workload from current resourcing levels
004 Regeneration Capital Grant Fund Lead applicant- assist with Stage 2 applications and claims if
successful with limited resources Impacts on limited team resources
005 Tourism - Local Visitor Levy New initiative needs to be developed Impacts on limited team resources
006 Planning Bill 2019 roll out Unsure of future phasing Deadlines require to be met
007 Workforce Strategy Professional Competency Framework for Verifiers was published
to support the new Competency Assessment System
An additional requirement of the operating framework which requires to be
carried out however no change to requirements to meet other performance
indicators which still require to be fulfilled.
008 Scottish Veterinary Service Short response data demands re Animal Health work, possible
removal of some of the service to new national agency Additional demand on management and staff
009 Good Food Nation Bill Require a food policy for the council Time to write policy without pressures of other operational requirements/
demands. 
010
Deposit Return Scheme There still appears to be a lot of unanswered questions on this
policy.
Difficult to plan for long term strategic developments i.e. vehicle selection &
volume of material we’ll be handling (impact on kerbside collections).  Having
to order new vehicles now that won’t be ready for 2-3 years.
011
Recycling Improvement Fund Added pressure on services to build the application & project as a
whole.
Ongoing risk that the application is unsuccessful. In which event all time and
resources previously allocated will have been wasted. Risk of having to start
the process again with an alternative proposal. Continued risks and service
limitations associated with the current facility in Chanonry.
012 Energy Efficiency Standard for Social
Housing (EESSH) & EESSH2
Complex and changing framework in policy and regulatory terms,
significant gap between policy objectives and available
funding/availability of technological solutions
Limited staff resources
SPMAN-1108985784-852 23/02/2023 16:43Page 21

Page 22

Service Pressures/Information Gathering: HSC
APPENDIX 1
Ref Policy Area Issue Pressures and Issues
Description of what we need to do Particular point to highlight
001
Bairn’s Hoose: The establishment of a
Scotland-wide network of buildings to
meet the needs of children and young
people who have been harmed; who are
under the age of criminial responsibility
(currently 12 moving to 14 years) that
need to be interviews, and potentially
children and young people that need to be
interviewed and potentially children and
young people that need to give evidence
to court.
Requirement to source partnership building for
Moray’s Bairn’s Hoose
This is still in very early planning stages but will require specific
project planning/ implementation  time
002 Dr Grays Hospital, Elgin plans for the
future
Requirement to undertake the design and
delivery of Dr Grays Hospital redevelopment
This is at the stakeholder engagement stage. As the engagement
progresses, feedback will inform the plan for the Dr Grays
Hospital of the future.
003 Social Work / Social Care: Unmet need
The significant pressure on social work / social
care and the inability to meet demand
resulting in unmet need and family carers
having to shoulder an increased burden, and in
turn leading to high demand for carer support, 
combined with concern from community
members at levels of unmet need
The inability to meet care need also impacts on abilty to reduce
delays from hospital. The sustained pressure in care staff impacts
on the quality of care that some providers can deliver.
004 Social Work Practice
There is a national shortage of experienced
social workers with a background in children
and families.  There is also the imminent retiral
of a Service Manager.
Pressures across all area teams and placement services.
SPMAN-1108985784-852 23/02/2023 16:43Page 22

Page 23

REPORT TO:   SPECIAL MEETING OF MORAY COUNCIL ON 8 MARCH 2023 
SUBJECT: REVENUE BUDGET MONITORING TO 31 DECEMBER 2022 
BY:  DEPUTE CHIEF EXECUTIVE (ECONOMY, ENVIRONMENT AND
FINANCE) 
1. REASON FOR REPORT 
1.1 To advise Committee of the revenue budget monitoring position to 31
December 2022 and of the current estimated out-turn for 2022/23. 
1.2 This report is submitted to Council in terms of Section III A (2) of the Council's
Administrative Scheme relating to monitoring current revenue expenditure
against approved budget.
.
2. RECOMMENDATION 
2.1 It is recommended that Committee considers and notes:  
(i) the budget monitoring position of £1,244,000 under budget for
2022/23 as at 31 December 2022; 
(ii) that this position consists of an underspend on Devolved School
budgets of £1,098,000, an over achievement on Sport and Leisure
income of £268,000, an overspend on Social Care services delivered
on behalf of the Moray Integration Joint Board (MIJB) of £1,043,000,
and an underspend on other services of £921,000; 
(iii) movement of £5,080,000 in the General Revenue Grant, as detailed in
paragraph 3.4; 
(iv) the current estimated out-turn for 2022/23 of an underspend of
£11,967,000 which includes a loans pool holiday, reducing
expenditure by £7,583,000, along with further  underspends of
£4,384,000. 
(v) Included in that underspend is budget pressures totalling £2,581,000
which are projected to slip into next year and will result in an
increase in Council reserves for 2022/23 but will be required in
2023/24; 
(vi) the emerging budget pressures noted in paragraph 6.1; and 
Item 5.
Page 23

Page 24

(vii) an additional £2,007,000 funding for the pay award coming as capital
grant. 
3. BACKGROUND 
3.1 When the revenue budget for 2022/23 was approved by Moray Council on 22
February 2022 (paragraph 4 of the minute refers), General Revenue Grant of
£180,723,000 was estimated for the year, based on the latest amount notified
to the Council and including estimates for further distributions of grant during
the year. Council Tax receipts of £46,555,000 were anticipated.  Budgeted
expenditure of £240,732,000 was agreed, and included use of financial
flexibilities totalling £3,120,000 and required projected use of £10,335,000 of
the Council’s ear marked reserves to balance the budget.  The financial
flexibility planned to be used was use of capital receipts to fund Covid-related
expenditure. The Treasury has advised Scottish Government that the use of
capital receipts to fund Covid-related revenue costs would score against the
Scottish Government capital allocation and so this financial flexibility has been
withdrawn.  To replace this the budgeted use of ear-marked reserves has
been increased. 
In addition to the Council’s core budget, monies allocated to schools through
the Devolved School Management (DSM) scheme and not spent are brought
forward from previous years.  The DSM balance brought forward in 2022/23 is
£1,288,000 (2021/22 £1,342,000). 
Unused Pupil Equity Fund (PEF) of £1,046,000 received in 2021/22 and
£44,000 funding for nursery snacks and fundraising have been carried forward
into 2022/23 in accordance with the grant conditions as funding is made on a
financial year basis but spent on an academic year basis.
On 29 June 2022 Council approved additional expenditure of £1,449,000 to
be funded from the covid ear-marked reserve.  The majority of these
adjustments (£1,102,000) have been posted to departments. The additional
provision of £295,000 approved for the expansion of Universal Free School
Meals to Primary 5 (underspend from the 2021/22 allocation) won’t be
required, due to lower uptake than expected. 
3.2 Variations to General Revenue Grant (GRG) amounting to £5,080,000 have
been notified.  This consists of additional funding for the local government pay
award £2,330,000, Teacher Induction Scheme £1,609,000, balance of funding
for the Cost of Living Payments £560,000, Whole Family Wellbeing Fund
£546,000, and other smaller items of funding of £35,000. Funding has not all
been drawn down but will be required for the final quarter. 
3.3 With these adjustments the Council’s overall General Services revenue
budget currently stands at £257,534,000. 
3.4 Reconciliation of the movements in the base budget from that which was
approved by the Moray Council on 22 February 2022 is shown in APPENDIX
3 and allocations to departments from the provisions for Inflation and
Contingencies, Additional Costs and Savings are listed in APPENDIX 4. 
Page 24

Page 25

4. BUDGET POSITION 
4.1 APPENDIX 1 summarises the current position for each service area,
comparing the actual expenditure for the year to 31 December 2022 with the
budget to 31 December 2022. 
4.2 Overall the budget position at 31 December 2022 is expenditure under budget
to date of £1,244,000 or 0.7% of budget to date (including services delivered
on behalf of the Moray Integrated Joint Board (MIJB). 
4.3 The principal areas of overspend and underspend across the Council are
summarised below. 
Devolved School budgets are underspent by £1,098,000 at the end of the
third quarter, £298,000 in primary schools and £800,000 in secondary
schools.  All schools have plans for underspend, within DSM limits with the
majority of underspend being used for tenant responsibilities, forecast staffing
in secondary schools and resource purchases.  The underspend is within the
current limit within the DSM scheme for individual schools.   There is also an
underspend in Pupil Equity Funding of £439,000.  Schools have plans for PEF
spend for the remainder of the academic year with committed spend for any
underspend arising from posts which have taken time to fill within the school
year.  Early Learning and Childcare partnership provider payments are
£413,000 over budget to date. 
4.4  The MIJB is reporting an overspend across both Council and NHS services
during quarter 3 of £2,095,000.  The figures included in this report relate
purely to the services delivered by Moray Council on behalf of the MIJB and
amount to an overspend of £1,043,000. 
4.5 Environmental and Commercial Services are overspent by £182,000 on fuel
costs due to all vehicles having to use white diesel and not red diesel due to
changes in legislation.  Provision for this pressure was made when the budget
was set but has proven to be inadequate, due to rising fuel costs. 
4.6 Housing and Property Services are overspent on homeless accommodation
by £190,000. There are underspends in repairs and maintenance budgets for
corporate planned works of £125,000, shared buildings of £41,000 and school
buildings of £16,000. Industrial Estates are showing a £15,000 underspend at
quarter 3. 
4.7 Income budgets across the Council are showing both positive and negative
variances. Sports and leisure facilities were expected to continue to see
reduced income in the aftermath of covid restrictions and budgets were
adjusted accordingly.  Recovery is ahead of forecast with income for quarter 3
£268,000 above the revised target.  Income from trade waste is £142,000
below target, continuing the trend which emerged during the pandemic,
however, income from the sale of recyclates is currently £200,000 above
target. Bulk waste and tipping income are also above target to date, by
£22,000 and £53,000 respectively. Fees from building standards and planning
applications are in aggregate £225,000 above target. Catering income is
£70,000 below budget but this is more than offset by a related underspend of
Page 25

Page 26

£243,000 on food and other catering supplies due to lower uptake of free
school meals by primary 5 pupils than expected. 
5. BUDGET PRESSURES and ADDITIONS 
5.1 Budget pressures recognised when the budget was approved on 22 February
2022 are released when the pressure develops to the extent that it can be
accurately quantified.  Provisions to meet budget pressures and new duties
totalling £3,455,000 have been released in quarter 3 and these are itemised in
APPENDIX 4. 
5.2 Provisions still held centrally at the end of quarter 3 total £5,286,000 and are
detailed in APPENDIX 5 and given a RAG assessment for likelihood of
requirement.   
5.3 Twenty four provisions are assessed as red, as no longer being required this
year. The following provisions balances are not expected to be required until
2023/24 due to timing: Additional funding for teachers balances of £81,000
and £225,000; DSM/ class contact time review £13,000; Moray Growth Deal
contribution to STEM £3,000; Development plan scheme transportation
appraisals £200,000; Free school meals extension, balance now £256,000,
which will depend on uptake from the new school year in August and will be
required in 2023/24;  clearance of Bilbohall site for housing development
£120,000 as work is not expected on site until the end of 2023 and will not be
required in this financial year; Economic recovery plan £193,000 with delays
in establishing pop-up shops; revised Improvement and Modernisation
Programme £533,000 is not expected to be fully required until 2023/24;
annual maintenance of automatic bollards for £7,000 which are no longer
required this year. Budget has been drawn down for the Levelling Up Fund
leaving a balance of £221,000 which may be required for submission of a new
bid next year. Lastly, the Whole Family Wellbeing Fund balance of £546,000
has no spend against it in 2022/23 and will require carrying forward - a total of
£2,398,000 slippage. 
5.4 The following provisions assessed as red are no longer required: £64,000  for
removal of music tuition fees and core curriculum charges as funding has
been received via redetermination; £69,000 for the removal of curriculum
charges and £57,000 removal of music tuition charges being the balance of
the redetermination that is not required; £187,000 and £420,000 for Living
Wage; £143,000 for the National Insurance increase that was subsequently
reversed from November 2022; free school meal holiday provision £48,000 of
the £80,000 balance;  £30,000 for Moray Growth Deal support as salary costs
have been drawn down and no further funding required; £12,000 for free
period products, £26,000 for Easter study provision, and £82,000 for the
administration element of the Cost of Living Payments funding.  £30,000 for
the balance of ELC Consultant approved budget that is not required. 
5.5 Two provisions are assessed as amber, for uncertainty of requirement
£63,000 school real time data, the department is looking into alternative ways
of utilising this due to being unable to recruit; and £120,000 for Youth work
(Buckie and Forres) engagement has only just started with spend in quarter 3
Page 26

Page 27

but full amount will not be required in this financial year.   Any balance not
spent will be required to be carried forward 
5.6 Two provisions that are classed as green have drawn down more than the
original allocation. Health and Social Care Package costs were estimated at
£185,000 split over 2021/22 and 2022/23. Due to a delay in the
commencement of the package the full amount was not drawn down until
2022/23. The budget pressure for energy costs was estimated at £411,000
however due to the increase in the cost of energy since that estimate was
made this was under estimated by £1,224,000. The impact of the National
Insurance 1.25% increase was more than provided for but the reversal of NI
rates from November has reduced the requirement, with the balance of the
provision of £143,000 not required. 
5.7 All other provisions are expected to be required in full at this juncture. 
6. EMERGING BUDGET PRESSURES 
6.1 Emerging budget pressures are noted throughout the year as they are
identified.  Pressures that have been identified during quarter 3 are shown in
the table below: 
Para Ref Estimated full year
effect
£000s
Homeless Accommodation 6.2 230
Waste Management - leachate 6.3 73
Teachers pay offer 6.4 1,470   
Total  1,773  
====== 
6.2 There is an emerging budget pressure for providing homeless
accommodation. There is an overspend to quarter 3 of £190,000 with this
projected to increase to £230,000 by the end of 2022/23. 
6.3 Leachate – the cell has recently been capped which causes increased
leachate initially but the rates have also increased under a new contract. 
6.4 At present a pay offer for teachers has not yet been accepted for 2022/23.
However, it is a substantial budget pressure that will materialise in due
course. Using the most recent pay offer figures (February 2023) the estimated
minimum cost to the Council, over and above the budget already included this
year, is £1,470,000. This assumes additional funding is provided by the
Scottish Government to support the revised offer.   
6.5 The budget will continue to be reviewed for any emerging pressures.  
Page 27

Page 28

7. SAVINGS 
7.1 Savings of £1,576,000 were approved when the budget was set on 22
February 2022. These savings comprised one-off savings of £68,000 and
other permanent savings of £1,508,000. 
7.2 Temporary savings of £68,000 were forecast from the refund of the Grampian
Valuation Joint Board (GVJB) surplus. The GVJB audited accounts were
approved and signed at the meeting of the Board on 27 January 2023, giving
an actual surplus refunded to Moray of £78,000. 
7.3 Of the originally approved permanent savings, a balance of £151,000 remains
in central provisions as at the end of December.  These are detailed in
APPENDIX 6 and given a RAG assessment for anticipated achievement. 
7.4 One saving totalling £20,000 is assessed as red.  The saving relating to the
closure of Auchernack are unlikely to be achieved in 2022/23 because it will
only be realised when the building is disposed. 
7.5 Three savings totalling £263,000 are assessed as amber.  These savings
relate to the Improvement and Modernisation programme  Stream 2: ICT and
Digital – schools admin £94,000, IMP Stream 4: Review and Expansion of
Flexible working £44,000 now subsumed into Smarter Working and Lean
review £125,000.  These will be kept under review. 
7.6 The other saving, increase vacancy factor in line with pay awards, is assessed
as green as the actual saving was higher than the target. 
7.7 In addition to the savings approved when the budget was set, additional
savings of £70,000 accrue from the increase in NI threshold.  There was a late
posting of a vacancy factor increase of £36,000 relating to 2021/22.  A further
saving of £25,000 relates to a vacant post advised by the service to be no
longer required. £3,000 saving following restructure to the janitor service
agreed in 2015 and being implemented as planned over a number of years as
postholders retire . Additional one-off savings of £600,000 relating to
children’s services were approved at Council on 28 September 2022 (para 16
of the minute refers) along with a further £50,000 permanent saving in
Children’s Services, £49,000 saving from home tuition, £3,000 for
travel/postages budgets, vacancies in Internal Audit and Benefits of £43,000
each and corporate training saving of £100,000. Further savings approved at
that meeting have yet to be posted, totalling £519,000. 
8. ESTIMATED OUT-TURN 
8.1 APPENDIX 2 summarises the estimated out-turn position for each service
area, comparing the estimated expenditure to the financial year-end with the
budget to 31 March 2023. 
8.2 Overall the estimated out-turn position for 2022/23 is expenditure under
budget of £11,967,000 or 4.6% of budget for the year (including services
delivered on behalf of the Moray Integrated Joint Board).
Page 28

Page 29

8.3 The estimated out-turn position for 2022/23 for Health and Social Care is an
overspend of £4,222,000 on services provided by the Council to MIJB. The
figures included in this report relate purely to the services delivered by Moray
Council on behalf of the MIJB and amount to a forecasted overspend of
£2,644,000. However, due to additional funding received and reserves
brought forward, there is expected to be enough reserves to cover this
overspend for 2022/23. The MIJB has a cost sharing agreement between the
Council and NHS Grampian, but due to the use of reserves an adjustment to
reflect the agreement is not anticipated to be required. 
8.4 The principal areas of overspend and underspend across the Council reflect
the major variances mentioned in section 4 of this report. Details of projected
out-turn variances are summarised below: 
8.5 Staff savings from vacancies and appointment below top of scale across all
services are anticipated to exceed the overall budget provision by £1,937,000,
reflecting difficulties in recruiting and retaining staff.  Income budgets across
the Council are showing both positive and negative variances, with a
projected net effect of £313,000 over achievement. This includes increased
leisure income, planning fee income and recyclates but with a reduction in
income for libraries, catering income, car parking income and trade waste. 
8.6 In Children Services, there is a total projected underspend of £326,000,
excluding staff savings from vacancies. This relates primarily to delays in new
contracts for services being implemented (£214,000),  throughcare/aftercare
grants £31,000 under, adoption allowances, legal fees and placements are
projected to be underspent by £42,000; fostering fees and allowances
projected to be £96,000 underspent; and one-off income received from
adoption placement is projected to give an underspend of £33,000. This is
being reduced by overspends expected in direct payments of £82,000; and
home to school transport £62,000. 
8.7 In Education there is an estimated overspend of £324,000 due to increasing
costs and the reduction in specific grant for Early Learning and Childcare.  A
budget pressure of £2 million was recognised when the budget was set, due
to current demand for this service. The service has been reviewed with a view
to containing costs and the recommendations of the review have been
reported to Education, Children’s and Leisure Services Committee on 14
December 2022 (paragraph 20 of the Minute refers) and will be subject to
further report to that committee. 
8.8 General Services Housing are projecting an underspend of £203,000,
excluding staff savings, which is a combination of a projected underspend of
£329,000 on the Rapid Rehousing Transition Plan the funding for which will
be required to be carried forward to fund the revised plan approved by
Housing and Community Safety Committee on 6 September 2022 (paragraph
8 of the Minute refers), and Corporate repairs and maintenance underspend
of £119,000. Overspends projected in the service are Homeless
accommodation of £230,000 and sheltered housing of £22,000. 
Page 29

Page 30

8.9 Environmental and Commercial Services are projecting a £313,000 overspend
overall. The winter maintenance budget is based on the assumption of a very
mild winter and with the conditions already experienced up to the end of
quarter 3, combined with the increase in salt price which has gone from £35
per tonne to £51 per tonne, there is a forecast overspend of £700,000.
Underspends in other services reduce the overall forecast for the department,
including additional income and staff vacancy savings which have been
mentioned above. 
8.10 There are projected underspends in Economic Development totalling
£539,000.  Underspends include £50,000 for a hydrogen study carried out last
year and budget in 2022/23 not required, £75,000 for Local Heat and Energy
Efficiency Strategy – new funding on 2022/23 unlikely to be spent due to
difficulties in recruiting, £25,000 Climate Change studies which cost less than
anticipated, £20,000 Local Development Plan.  There has been slippage
amounting to £210,000 for Economic Development Projects, the bulk of which
relates to pop-up shops and following that slippage to business grants which
were anticipated to be made following successful pop-up shops. 
8.11 Loans charges are expected to be underspent by £5,801,000 due to a
combination of loans pool repayment holiday - £7,583,000 underspend – and
increased interest payments of £1,782,000, based on a loans pool rate of 4%. 
8.12 Centrally held provisions are expected to underspend by £3,664,000. This is
mainly due to slippage, with a number budget pressures and additions, as
identified in section 5 and totalling £2,581,000, not being required in this
financial year but will require to be carried forward into 2023/24 and to
additional savings as itemised in paragraph 7.7.   
8.13 The Scottish Government provided additional to support the local government
pay offer. The Council’s share of the recurring revenue funding is £2,330,000
and funding through capital grant is £2,007,000.  The revenue funding is
incorporated in the budget.  Funding through capital grant will require
ministerial consent to route through the Housing Revenue Account and has
yet to be incorporated into the budget.   
8.14 The estimated actual does not include an estimate of Council Tax receipts
against budget.  It has been particularly difficult to forecast Council Tax this
year, due to the complication of Cost of Living payments.  However,
indications are that it will be below budget.   
9. RESERVES 
9.1 The balance on free general reserves (I.e., excluding DSM and ear-marked
reserves) as at 1 April 2022 was £5,000,000. This is the minimum level of
reserves that can be held on free general reserves within the limits of the
Council’s Reserves Policy. 
9.2 Moray Council on 29 June 2022 approved an additional use of covid ear
marked reserves totalling £1,449,000, as detailed in paragraph 3.3 (paragraph
14 of the Minute refers). Moray Council on 30 August 2022 approved
Page 30

Page 31

additional use of covid ear marked reserves totalling £960,000 for
employability (paragraph 8 of the minute refers). The impact of this is an
estimated balance of £7,038,000 at 31 December 2022. 
9.3 Balances at 31 December 2022 for other ear marked reserves are £4,388,000
for Transformation and £5,888,000 for Council priorities. 
10. SUMMARY OF IMPLICATIONS 
(a) Moray 2026: A Plan for the Future and Moray Corporate Plan
Effective budget management is an essential component of delivery of
council priorities on a sustainable basis. 
(b) Policy and Legal
No policy or legal implications arise directly from the contents of this
report. 
(c) Financial implications 
The financial implications are addressed throughout the report.  A
significant underspend against budget is forecast.  This is mainly due to
taking a loans pool holiday and to slippage in planned expenditure 
(d) Risk Implications
There are no risk implications arising directly from this report.  Budget
managers are aware of their responsibilities for managing their budgets
in accordance with the Council’s Financial Regulations.  There is a risk
to the Council arising from the agreement that if the Moray Integrated
Joint Board overspends the Council will meet 37% of the additional
costs incurred.  Rising inflation presents a risk to the Council’s budget. 
(e)  Staffing Implications  
No staffing implications arise directly from this report. 
(f)   Property  
No property implications arise directly from this report. 
(g) Equalities/Socio Economic Impact
No equalities implications arise directly from this report. 
(h) Climate Change and Biodiversity Impacts
No climate change and biodiversity impacts arise directly from this
report. 
(i) Consultations
Consultation concerning Revenue Budget Monitoring is an on-going
process with budget managers across the Council.  CMT and Heads of
Service have also been consulted in the preparation of this report and
any comments incorporated. 
11. CONCLUSION
Page 31

Page 32

11.1 The financial position of the Council at the end of December 2022 is an
underspend against General Services Revenue Budget of £1,244,000
(including services delivered on behalf of the Moray Integration Joint
Board).   
11.2 Variations in General Revenue Grant totalling £5,080,000 have been
notified to the council. 
11.3 The estimated out-turn position consists of an underspend of
£11,967,000, to give a net decrease in planned use of reserves of
£11,602,000.  £7,583,000 arises from taking a loans pool holiday. 
£2,581,000 is slippage in use of budget provisions. 
Author of Report: Susan Souter, Senior Accountant 
Background Papers: Held by author  
Ref:   
Page 32

Page 33

APPENDIX 1
MORAY COUNCIL - APPENDIX 1
BUDGET MONITORING REPORT
QUARTER 3 to 31 DEC 2022
Service
Revised Budget
2022/23
£000s
Budget to 31 Dec
2022
£000s
Actual &
Committed to
31 Dec 2022
£000s
Year to date
variance
£000s
Education, Resources & Community 31,029 23,004 22,618 386
Childrens Services 18,150 12,201 11,932 269
Education 75,653 53,104 51,928 1,176
General Services Housing & Property 5,035 4,246 4,209 37
Environmental & Commercial Services 27,977 18,708 18,606 102
Economic Growth & Development Services 5,229 3,180 2,933 247
HR, ICT & Organisational Development 5,907 4,963 5,029 (66)
Financial Services 2,135 1,925 1,883 42
Governance, Strategy & Perfomance 6,927 6,000 6,035 (35)
Other Services 2,792 1,999 1,988 11
SERVICES excl HEALTH & SOCIAL CARE 180,834 129,330 127,161 2,169
Health & Social Care (IJB) 58,491 40,008 41,051 (1,043)
Health & Social Care (Non IJB) 146 109 (9) 118
TOTAL SERVICES incl HEALTH & SOCIAL CARE 239,471 169,447 168,203 1,244
Loans Charges 14,407 0 0 0
Provision for Contingencies and Inflation (2,432) 0 0 0
Additional Costs 5,286 0 0 0
Unallocated Savings 802 0 0 0
TOTAL PROVISIONS 3,656 0 0 0
TOTAL GENERAL SERVICES EXPENDITURE 257,534 169,447 168,203 1,244
Commentary on Quarter 3 Performance
Education: Devolved School budgets are underspent by £1,098,000 at the end of the third quarter, £298,000 in
Primary and £800,000 in Secondary schools.
Education, Resources & Communities: underspend of £386,000 primarily due to overachievement on sport and
leisure income and the cessation of a speech & language therapy contract
Economic Growth & Development service:  underspent by £247,000 primarily due to more income received than
anticipated for building standards and planning.
13.6%
7.2%
31.3%
2.5%
11.0%
1.9%
2.9%
1.1%
3.5%
1.2% 23.6%
0.1%
Budget YTD
% of Total
Education, Resources & Community Childrens Services Education
General Services Housing & Property Environmental & Commercial Services Economic Growth & Development Services
HR, ICT & Organisational Development Financial Services Governance, Strategy & Perfomance
Other Services Health & Social Care (IJB) Health & Social Care (Non IJB)
13.4%
7.1%
30.9%
2.5%
11.1%
1.7%
3.0%
1.1%
3.6%
1.2%
24.4%Actual YTD
% of Total
Education, Resources & Community Childrens Services Education
General Services Housing & Property Environmental & Commercial Services Economic Growth & Development Services
HR, ICT & Organisational Development Financial Services Governance, Strategy & Perfomance
Other Services Health & Social Care (IJB)
(1,500)
(1,000)
(500)
0
500
1,000
1,500
£000's
YTD Actual Variance to Budget (excl Loans & Provisions)
Education, Resources & Community Childrens Services
Education General Services Housing & Property
Environmental & Commercial Services Economic Growth & Development Services
HR, ICT & Organisational Development Financial Services
Governance, Strategy & Perfomance Other Services
Health & Social Care (IJB)
Item 5.
Page 33

Page 34

Page 34

Page 35

APPENDIX  2
MORAY COUNCIL - APPENDIX 2
BUDGET MONITORING REPORT
QUARTER 3 to 31 Dec 2022
Service
Revised Budget
2022/23
£000s
Estimated
Outturn 2023
£000s
Anticpated
Variance £000s
Variance vs Base
Budget
%
Education, Resources & Community 31,029 29,895 1,134 3.7%
Childrens Services 18,150 17,417 733 4.0%
Education 75,653 75,977 (324) (0.4)%
General Services Housing & Property 5,035 4,902 133 2.6%
Environmental & Commercial Services 27,977 28,290 (313) (1.1)%
Economic Growth & Development Services 5,229 4,524 705 13.5%
HR, ICT & Organisational Development 5,907 6,015 (108) (1.8)%
Financial Services 2,135 1,832 303 14.2%
Governance, Strategy & Perfomance 6,927 6,765 162 2.3%
Other Services 2,792 2,782 10 0.4%
SERVICES excl HEALTH & SOCIAL CARE 180,834 178,399 2,435 1.3%
Health & Social Care (IJB) 58,491 58,491 0 0.0%
Health & Social Care (Non IJB) 146 79 67 45.9%Adjustment to reflect cost sharing agreement
TOTAL SERVICES incl HEALTH & SOCIAL CARE 239,471 236,969 2,502 1.0%
Loans Charges 14,407 8,606 5,801 40.3%
Provision for Contingencies and Inflation (2,432) (2,586) 154 (6.3)%
Additional Costs 5,286 1,502 3,784 71.6%
Unallocated Savings 802 1,076 (274) (34.2)%
TOTAL PROVISIONS 3,656 (8) 3,664 100%
TOTAL GENERAL SERVICES EXPENDITURE 257,534 245,567 11,967 5%
Funded By:
Scottish Government Grant 197,698 197,698 0 0.0%
Council Tax 41,587 41,587 0 0.0%
Funded From Reserves:
Transformation 1,093 1,093 0 0.0%
Covid 13,881 2,811 11,070 79.7%
General 2,378 2,378 0 0.0%
Other 897 0 897 100.0%
TOTAL FUNDING 257,534 245,567 11,967 4.6%
OVERALL VARIANCE 0 0 0
Commentary on Quarter 3 Performance
Loans charges are expected to be underspent by £5,801,000 due to a combination of loans pool repayment holiday  
and increased interest payments
Centrally held provisions are expected to underspend by £3,664,000, this is mainly due to slippage.
Education, Resources & Communities:  there is an estimated underspend of £1,134,000 primarily due to staffing
vacancies above target and over achievement of Leisure income
12.0%
7.0%
29.4%
2.0%
10.9%
2.0%
2.3%
0.8%
2.7%
1.1% 22.7%Budget 2022/23
% of Total
Education, Resources & Community Childrens Services Education
General Services Housing & Property Environmental & Commercial Services Economic Growth & Development Services
HR, ICT & Organisational Development Financial Services Governance, Strategy & Perfomance
Other Services Health & Social Care (IJB)
12.2%
7.1%
30.9%
2.0%
11.5%
1.8%
2.4%
0.7% 2.8%
1.1%
23.8%
0.0%Est Outturn
% of Total
Education, Resources & Community Childrens Services Education
General Services Housing & Property Environmental & Commercial Services Economic Growth & Development Services
HR, ICT & Organisational Development Financial Services Governance, Strategy & Perfomance
Other Services Health & Social Care (IJB) Cost sharing agreement
Health & Social Care (Non IJB)
(2,000)
(1,500)
(1,000)
(500)
0
500
1,000
1,500
£000's
Est Outturn Variance to Budget (excl Loans & Provisions)
Education, Resources &
Community
Childrens Services
Education
General Services Housing &
Property
Environmental & Commercial
Services
Economic Growth &
Development Services
HR, ICT & Organisational
Development
Governance, Strategy &
Perfomance
Other Services
Health & Social Care (IJB)
Health & Social Care (Non
IJB)
Item 5.
Page 35

Page 36

Page 36

Page 37

APPENDIX 3
Allocated
Budget
Provisions for
Contingencie
s and Inflation
Additional
costs
Savings Budget Loan
Charges
Depreciation Total
Budget
£000s £000s £000s £000s £000s £000s £000s £000s
3 March 2022 204,445 5,281 18,876 (1,576) 227,026 13,707 240,733
School carry forwards 1,288 1,288 1,288
PEF carry forwards 1,046 1,046 1,046
ELC carry forwards 44 44 44
Funded from reserves - approved MC 29/06/20 0 0
Funded from Transformation Earmarked Reserve 55 55 55
Funded from Covid Earmarked Reserves 2,378 2,378 2,378
Additional GRG 6,745 6,745 6,745
Adjustment 1 18,058 (798) (18,334) 374 (700) 700 0
Funded from reserves - approved MC 30/06/20 0 0 0
Variance review - approved MC 2/09/20 0 0 0
0 0
Corporate Committee 30/8/22 227,259 4,483 7,342 (1,202) 237,882 14,407 0 252,289
Adjustment 2 2,475 (236) (3,869) 1,630 0 0
Funded from Covid Earmarked Reserves 130 130 130
Additional GRG 188 188 188
Moray Council 7/12/22 229,864 4,247 3,661 428 238,200 14,407 0 252,607
Adjustment 3 9,760 (6,679) (3,455) 374 0 0
Additional GRG 5,080 5,080 5,080
Funded from Covid Earmarked Reserves (153) (153) (153)
Moray Council 8/3/23 239,471 (2,432) 5,286 802 243,127 14,407 0 257,534
APPENDIX
3
Item 5.
Page 37

Page 38

Page 38

Page 39

ALLOCATIONS FROM PROVISIONS SINCE 30 SEPTEMBER 2022
Provision for Contingencies and Inflation Committee
reference
£000s £000s
Balance at 30 September 2022 4,247
Pay Award (6,645)
Fostering Fees (72)
NDR budget adjustment 95
Maximum Basic Scale (MBS) Primary & Secondary 9
Insurance budget increase (87)
Other amendments 21
(6,679)
Balance at 31 December 2022 (2,432)
Additional Costs £000s £000s
Balance at 30 September 2022 3,661
Movements in General Revenue Grant
Additional funding
£150 Cost of Living Payments final 10% 478
£150 Cost of Living Payments final 10% Admin 82
Green Growth Accelerator (GGA)/Climate Change 26
Whole Family Wellbeing Funding (WFWF) 546
Teacher Induction Scheme 1,609
Additional funding for Local Government Pay Deal 2,330
Educational Psychologists 1           
Council Tax Reduction (CTR) data extract funding 8            5,080
Budget pressures approved when budget set
School roll numbers (131)
Additional teachers (377)
Increased rates at new schools (241)
ASN Allocations (222)
Reversal of National Insurance increase from Nov 22 386
Revised IMP (49)
Moray Leisure Living Wage uplift (81)
(715)
Additional funding allocated
Free school meals (247)
Covid economic recovery fund (202)
Removal of curriculum charges (58)
Local Heat and Energy Efficiency Strategies (75)
Green Growth Accelerator (26)
Teacher Induction Scheme (1,654)
£150 Cost of Living Payments final 10% (478)
(2,740)
Balance at 31 December 2022 5,286
Savings & Charges £000s £000s
Balance at 30 September 2022 428
Permanent savings approved when budget set:
Halls LED lighting 2
Vacancy Target increase 183
Savings identified after budget set:
Travel/ postages in Finance MC 28/09/22 3
Internal Audit vacancy MC 28/09/22 43
Benefits vacancy MC 28/09/22 43
Corporate training MC 28/09/22 100 374
Balance at 31 December 2022 802
APPENDIX 4
Item 5.
Page 39

Page 40

Page 40

Page 41

APPENDIX 5
BUDGET PRESSURES
Ref Description Para
Ref
Amount
£000s
Status Cttee
ref
Reasons
RECOGNISED WHEN BUDGET SET
Social Work
H&SC Care Package (79) The original budget pressure was split over 2 years, the
£79,000 was not drawn down in 2021/22 due to a delay in the
package commencing
Education Resources & Communities
Additional funding for teachers etc 81 £134,375 drawn down in Q3 and balance of funding required
in 2023/24
DSM / class contact time review 13 £30,532 drawn - full year effect of £18,319 required in 2023/24
(pre pay award)
Education
School roll numbers 206 £326,988 drawn down -  following new roll predictions this
figure was reduced from £860k to £533k and the balance
transferred to additional teachers ECLS 9/3/22.
Additional teachers etc 225 £188,090 & £243,404  drawn down  and £235,513 required in
2023/24
Removal of music tuition fees and core
curriculum charges
64 Not required due to redetermination in row 64 below.
Economic Growth & Development
Budget Pressures associated with Economic
Recovery Plan
193 Town centre pop up shops now operational but won't be spent
in full this year.  Business start up grants won't be spent in 22-
23 as this was to follow from Pop Up shops and there have
been delays getting these started.
Includes £140k for loans charges for industrial estate
development which is being deferred.
Item 5.
Page 41

Page 42

MGD revenue contribution STEM 3 £57,170 drawn down - full year effect of £11,514 required in
2023/24
Bus Revolution revenue (2) £62,282 drawn down.  Ongoing budget required for project
officer
Moray Growth Deal support 30 £44,646 drawn down. Recruitment for 0.5 post project support
post.  Not aware of any other funding required.
Development Plan Scheme - transportation
appraisals
200 Committee paper on Dev Plan submitted in Dec.  Won't be
required until 23-24 (£100k 23-24, £100k £24-25, £50k 25-26)
Governance etc
Records management (1) £45,044 drawn down
Scottish Disability Assistance 44 H&SC will be drawn down in Q4
Cross Service
Clearance of Bilbohall Site for housing
development
120 Per department - hoping for work to start on site by the end of
2022 but that date is not definite so won't be drawn down until
start date known. Due to the changes in the calculation of
loans charges the first repayment is in the year following the
incurring of the expenditure so once the profile of spend is
known then this will be amended. Won't be needed this year.
Consolidation Living Wage 297 £225,656 & 201,945 drawn down
LW retrospection (one off) 420
National Insurance 1.25% increase 143 £939,710 & £2,650 drawn down with £264,572 & £121,034
reduction following reversal in Nov 22
Revised IMP 533 £48,654,£367,596  and £48,874 drawn down - balance will be
required in 2023/24
Energy costs (1,224) £1,634,865 drawn down
Total 1,266
Funded from Covid Earmarked Reserves
Annual maintenance of automatic bollards
Elgin High Street
7 Unlikely to be required this year.
Total 7
Page 42

Page 43

Funded from Transformation Earmarked Reserves
ELC Consultants 30 £19,600 drawn down - balance not required
Renewables Income Fund 5 To be reviewed for Q4
Total 35
ADDITIONAL BUDGETS APPROVED
Participatory budgeting (70) drawn down
ASN Review (120) drawn down
MDF contract re-tender (5) drawn down
Moray Leisure Centre Living wage uplift (81) drawn down
NDR Linkwood PS & Lossie HS (241) drawn down
Total (517)
Free School Meals Extension 256 Budget drawn down for term 1. £37.5k required in 2023/24 for
school lunchtime supervisors.  £597k drawn down for Catering
(£151k rolled from 21-22, £446k drawn down in 22-23). Will
need the £597k to roll into 23-24
Free School Meals holiday provision 80 £96,600 & £72,962 drawn down.  £48k  not required.
School real time data 63 The department is looking into alternative ways of using this
due to being unable to recruit RIO
Youth Work (Buckie and Forres) 120 Discussions with young people has just started  This will not
be spent this year but they are in discussions with the
community and have requested it is carried forward to next
year.
Levelling Up Fund 221 Budget drawn down for commitments agreed to date  per MC
29.6.22
Update 31/01: The bid wasn’t successful so there shouldn’t be
any further draw down this year.
Property Level Flood Protection 5 PLP has been purchased for £5k, budget to be drawn down in
22/23. Roads will then advertise for sale to the public.
FUNDING FOR NEW DUTIES
Page 43

Page 44

Cyber Security - Phishing Solution (1) drawn down
Discretionary Housing Payments 29 we will be required to pay back the £79k 2021/22 underspend
Removal of Curriculum Charges 69 Not required
Removal of Music Tuition Charges 57 Not required
National Trauma Training Services 50 H&SC will be drawn down in Q4
Free Period Products 12 Not required
Easter Study Provision 26 Not required
Funding for SNCT 585 To be transferred to Inflation to match where depts have
drawn down budget from. Teachers 21/22 pay award
Whole family wellbeing fund 546 Dept have confirmed that there will be no spend against this in
22/23 and will require to be carried forward to 23/24.
Teacher induction scheme (44)
Additional Funding for LG pay deal 2,330 To be transferred to Inflation to match  drawn down budget
Educational Psychologists 1
Council Tax reduction 8
Cost of Living payments admin 82 Not required
Total 4,495
Total 5,286
Page 44

Page 45

SAVINGS APPENDIX 6
Update Qtr2
Ref Description Amount
£000s
Status Committee
reference
Reason for balance
Approved for 2022/23 budget:
Education Resources & Communities
Closure Auchernack (20) MC 27/02/2019 Will only be realised when building disposed of, but this is
not expected to be this financial year.
Corporate/Cross Service
Increase vacancy factor in line with pay awards (2 years in
2022/23)
132 MC 22/2/2022 Achieved more than target
Indicative Savings from I&M programme
Stream 2: ICT & Digital - Schools Admin (94) MC 03/03/2021 Draft CMP to go to ECLS in April
Stream 4: Review & Expansion of Flexible Working (44) MC 03/03/2021
Lean review (125) MC 3/3/2021
Total (151)
Temporary Savings 532 MC 28/9/2022 GVJB refund still to take after audited accounts approved
27/1/23. £600k Childrens Services temporary saving has
been taken.
Additional Savings Identified :
Rev Criminal Justice Insurance Amendment (1)
NI Threshold 70
DAR 30.5.22 - Copy Shop Asst 25
21/22 Vacancy target inc (posted after budget rolled) 36
Janitor restructure 3
Childrens services 50
Home tuition 49
Medium term financial plan - travel/postages Finance 3
Medium term financial plan - internal audit vacancy 43
Medium term financial plan - Team leader benefits vacancy 43
Medium term financial plan -corporate training 100
421
802
Item 5.
Page 45

Page 46

Page 46

Page 47

APPENDIX 7
General Reserves Committee
reference
Approved
£000s
Budget
released
£000s
General Reserves @ 1 April 2022 5,000
Free balance @ 31 December 2022 5,000
Estimated outturn
Estimated free balance @ 31 March 2023
Transformation Ear marked Reserve Committee
reference
Approved
£000s
Budget
released
£000s
Balance @ 1 April 2022 5,480
Funding from reserves approved in 2022/23:
Raising attainment MC 15/09/21 (998)
ELC consultants MC 04/06/22 (50) (50)
Climate change MC 05/21 (44) (44)
(1,092) (94)
Free balance @ 31 December 2022 4,388
Covid Ear marked Reserve Committee
reference
Approved
£000s
Budget
released
£000s
Balance @ 1 April 2022 22,086
Less commitments against reserves when budget
was set:
To balance budget MC 22/02/22 (8,190)
ASN MC 22/02/22 (250)
(8,440)
Funding from reserves approved in 2022/23:
Rapid rehousing MC 29/06/22 (325) (325)
Day cleaning CORV (posted after budget rolled) (145) (145)
Tenant Hardship MC 29/06/22 (39) (39)
Flexible Food Fund/SWF MC 29/06/22 (123) (123)
Discretionary Housing Payments MC 29/06/22 (145) (145)
Community Planning Pship MC 29/06/22 (21) (21)
Winter Support Funding MC 30/11/21 (26) (26)
Trade Union provision 22-23 Corp 14/06/22 (22) (22)
Community Wealth Building Officer MC 29/06/22 (16) (16)
Item 5.
Page 47

Page 48

Pop up shops MC 29/06/22 (44) (44)
Start Up grants MC 29/06/22 (100) (100)
Brexit Support MC 29/06/22 (26) (26)
Locality planning model across Children's services
- pilot
ECOD 03/02/21 (87) (87)
Education Covid budgets (1,493) (1,493)
Replace financial flexibilities (3,120)
Renewables Income Fund (5) (5)
Whole Family Wellbeing Fund MC 29/06/22 (37) (37)
Children &Young People Mental Health COVID MC 29/06/22 (129) (129)
Refugee Funding MC 29/06/22 (10) (10)
Employability GRG Corp 30/08/22 (960) (267)
Temp registrars admin posts MC 30/11/21 (52) (52)
Day cleaning cessation 450 450
Trade Union provision 22-23 Corp 14/06/22 (18) (18)
Employee Assistance programme HR extension (15) (15)
Glenlivet Master plan MC 15.09.21 (20) (20)
Demolition of Lossiemouth footbridge MC 12/05/21 (80) (80)
(6,608) (2,795)
Approved use of reserves (15,048)
Free balance @ 31 December 2022 7,038
Council Priorities ear marked Reserve Committee
reference
Approved
£000s
Budget
released
£000s
Balance @ 1 April 2022 5,881
Less commitments against reserves when budget
was set:
Moray Growth Deal cash flow MC 22/02/22 (193)
Free balance @ 31 December 2022 5,688
Page 48

Page 49

REPORT TO: SPECIAL MEETING OF MORAY COUNCIL ON 8 MARCH 2023 
SUBJECT: DISCRETIONARY NON-DOMESTIC RATES RELIEF 
BY:  DEPUTE CHIEF EXECUTIVE (ECONOMY, ENVIRONMENT AND
FINANCE) 
1. REASON FOR REPORT 
1.1 To consider the Council’s policy for awarding discretionary relief of Non-
Domestic Rates. 
1.2  This report is submitted to the Council in terms of Section III (B) (11) of the
local authority's Scheme of Administration relating to the administration of the
levy, collection, payment and recovery of Non-Domestic Rates. 
2. RECOMMENDATION 
2.1       Council is invited to approve: 
(i) that discretionary Non Domestic Rate relief is rescinded, with the
following exceptions:  buildings used by organisations to
directly deliver services on behalf of the Council, as described in
paragraphs 3.6 to 3.8;  land or buildings used by small, local
based charities, as defined in paragraph 3.9; 
(ii) that qualifying organisations must apply for other NDR reliefs
when these are available prior to applying for discretionary NDR;
and 
(iii) authority is delegated to the Chief Financial Officer to approve
applications from charities as described in paragraph 3.19, and
to approve applications which fall within the policy approved by
members from organisations not recognised as charities where
the purpose of the organisation falls with the 16 charitable
purposes and the organisation delivers public benefit as defined
in the Charity Test as outlined in paragraph 3.20. 
Item 6.
Page 49

Page 50

3. BACKGROUND 
3.1 A Scottish charity which occupies a property in furtherance of its charitable
objectives is entitled to a mandatory award of 80% Non-Domestic Rates
(NDR) relief.  Only charities which are registered with the Office of the
Scottish Charity Regulator (OSCR) are entitled to such an award. 
3.2 In terms of Section 4(5) of the Local Government (Financial Provisions etc.)
(Scotland) Act 1962 rating authorities have powers to grant additional
discretionary NDR relief in respect of premises: 
(a) occupied by charities and used for charitable purposes; 
(b) occupied for the purposes of organisations which are not established for
profit and whose principal aims are charitable and are otherwise
philanthropic or religious or concerned with education, social welfare,
science, literature or the fine arts; or 
(c) occupied for the purposes of a club, society or other organisation not
established or conducted for profit and which are wholly used for the
purpose of recreation. 
3.3 The cost of making any grant of discretionary rates relief falls partly on the
Scottish Non-Domestic Rates ‘pool’ and partly on the Council.  The national
pool funds 75% of discretionary NDR relief and the remaining 25% is a direct
cost to the Council and so effectively met by council tax payers. 
3.4 At a meeting of the former Policy and Resources Committee on 12 February
2019 Members decided that Moray Council would no longer make an award
of discretionary NDR relief to charity shops. In light of the financial constraints
facing the Council, and following debate at council on this subject at its
meeting on 29 June 2022, it seems appropriate to consider whether any
further exclusions from discretionary NDR relief are now considered
appropriate.  Restrictions on discretionary NDR agreed by other local
authorities have been taken into account. .  It is proposed that such relief is
restricted in future, with a focus on supporting small local charities. 
3.5 At present the Council has awarded discretionary NDR relief in respect of 138
properties, at a total cost to the Council of £72,722 in 2022/23   
Provision of Council Services
3.6 Eleven of these premises are occupied by organisations which directly deliver
services to the Council from those premises.  Ten are occupied by
organisations delivering leisure services under a Service Leisure Agreement,
contracted adult social care or children’s services.  The total cost of
discretionary NDR for these premises is £16,811, total discretionary relief to
the organisations in question being £67,244.  There is a risk that the
organisations would seek to recover some or all of their increased costs
through the charges they make to the Council for their services.  It is therefore
recommended that the Council continue to award discretionary NDR relief to
premises from which organisations are directly delivering services to the
Council or on behalf of the Council.  
Page 50

Page 51

3.7 The eleventh property is one pre-school nursery in receipt of discretionary
NDR relief.  The Early Learning and Childcare (ELC) service has been
attempting to create a level playing field for ELC providers.  This one award is
anomalous.  It is recommended that no award of discretionary rates relief is
made to ELC providers.   
3.8 Free standing office premises used by national / regional charitable
organisations (even when delivering services in Moray) should not be
awarded discretionary NDR as office premises as such are not direct costs of
charitable activity.   
Local Charities
3.9 It is general practice for Scottish local authorities to award discretionary NDR
to local charities.  Many restrict the award to small local charities, on the
grounds of good stewardship of public funds.  A variety of definitions are
used.  It is proposed that in common with Aberdeenshire Council charities
with unrestricted reserves in excess of £100,000 are not awarded
discretionary NDR.  It is also proposed that a limit on annual income is set,
and that charities with annual income in excess of £300,000 are not awarded
discretionary NDR relief. 
Other reliefs
3.10 Some other local authorities make it a condition of application for discretionary
NDR that if an organisation would qualify for another form of relief (or
specifically Small Business Bonus Scheme (SBBS)) then they must apply for
that first.  This provides the same level of support for the organisation but
minimises the cost to the Council.  It is recommended that the Council adopts
this condition. 
Revised policy
3.11 In summary the following policy is recommended: 
The Council will award discretionary NDR to local charities (except Early
Learning and Childcare providers) where:
• the charity has unrestricted reserves of less than £100,000 and
• the charity has annual income of less than £300,000 and
• if the charity would quality for another form of NDR relief for the
premises in question then it has applied for that relief before seeking
discretionary NDR.  
The Council will not award discretionary relief to 
• charity shops, 
• national or regional organisations unless for premises from which the
organisation directly delivers to national or regional charities
• free standing office accommodation used by national or regional
charities, 
• Early Learning and Childcare providers, even if local. 
3.12 If these recommendations are accepted then the following types of
organisation would lose discretionary NDR, following one year’s notice being
given as required by legislation: 
Page 51

Page 52

Description No. of
properties
Current cost
to Council
£
Offices of national / regional charities 26 5,185
Licensed premises (Royal British Legion clubs)
Note (1)
3 6,630
Army cadet huts / Scout huts Note (2) 5 1,797
Sports facilities 1 10,663
ELC provider 1 859
Other 11 1,978
Total  27,112 
Notes
(1) Many local authorities have a policy not to award discretionary NDR to
licenced premises, which are ancillary to the charitable purpose of the
organisations.
(2) These organisations are part of national organisations and so considered not
to be local charities, although would be assessed individually for SBBS. 
3.13 Discretionary NDR would continue to be awarded in respect of the following:
playing fields, town / community halls, community museums, other
community-run facilities, foodbanks, local charities, subject to organisations
applying for any other NDR relief to which they are entitled for the properties
in question prior to application for discretionary NDR relief. 
Delegation
3.14 Members have previously delegated resolution of some applications for
discretionary relief to officers.  At a meeting of the former Policy and
Resources Committee on 23 March 2005 a decision was taken to delegate
applications from organisations which promote the welfare of vulnerable
persons and applications from groups which benefit the community.  As it is
17 years since this delegation was made it seems appropriate to review this
aspect of the administration of discretionary NDR relief.  
3.15 When delegation was approved OSCR was in its infancy.  In order to give a
clearer definition of community benefit it is now recommended that delegation
is made with reference to the Charity Test which OSCR applies as being an
objective and independent measure of community benefit. 
3.16 To pass the Charity Test, an organisation must have only charitable purposes
and must provide public benefit in Scotland or elsewhere.   
3.17 There are 16 charitable purposes, defined in the Charity and Trustees
Investment (Scotland) Act 2005:  
(a) the prevention or relief of poverty,
(b) the advancement of education,
(c) the advancement of religion,
(d) the advancement of health,
(e) the saving of lives,
Page 52

Page 53

(f) the advancement of citizenship or community development,
(g) the advancement of the arts, heritage, culture or science,
(h) the advancement of public participation in sport,
(i) the provision of recreational facilities, or the organisation of recreational
activities, with the object of improving the conditions of life for the persons
for whom the facilities or activities are primarily intended,
(j) the advancement of human rights, conflict resolution or reconciliation,
(k) the promotion of religious or racial harmony,
(l) the promotion of equality and diversity,
(m) the advancement of environmental protection or improvement,
(n) the relief of those in need by reason of age, ill-health, disability, financial
hardship or other disadvantage,
(o) the advancement of animal welfare,
(p) any other purpose that may reasonably be regarded as analogous to any
of the preceding purposes.
3.18 Public benefit is also defined in the 2005 Act: 
(1) No particular purpose is, for the purposes of establishing whether the
charity test has been met, to be presumed to be for the public benefit.
(2) In determining whether a body provides or intends to provide public
benefit, regard must be had to—
(a) how any—
(i) benefit gained or likely to be gained by members of the body or any
other persons (other than as members of the public), and
(ii) disbenefit incurred or likely to be incurred by the public, 
in consequence of the body exercising its functions compares with the
benefit gained or likely to be gained by the public in that consequence,
and
(b) where benefit is, or is likely to be, provided to a section of the public only,
whether any condition on obtaining that benefit (including any charge or
fee) is unduly restrictive.  
3.19 Although the definition of public benefit lacks the crispness of the definition of
charitable purpose, it illustrates that an element of judgement is involved. 
Validation by OSCR is good evidence that the definition has been met. 
Consequently it is recommended that the following delegation is approved: 
Page 53

Page 54

“Applications from charities which fall within the policy approved by members
are delegated to the Chief Financial Officer to approve, providing the Charity
Test is met.” 
In practice this would mean that all applications for discretionary NDR relief
from charities will be approved unless the properties applied for fall into a
category where Council has decided not to award discretionary NDR as
summarised in paragraph 3.11. 
3.20 The Council has discretion to award NDR relief to organisations which are not
registered with OSCR.  Not all community organisations are registered as
charities but many can be seen as having purposes falling within the sixteen
purposes listed in paragraph 3.14 and can clearly be seen as delivering public
benefit in their local areas.  Consequently it is recommended that if the
delegation at paragraph 3.16 is approved the following delegation is also
approved: 
“Applications which fall within the policy approved by members from
organisations not recognised as charities are delegated to the Chief Financial
Officer to approve where the purpose of the organisation falls with the 16
charitable purposes and the organisation delivers public benefit as defined in
the Charity Test. 
4. SUMMARY OF IMPLICATIONS 
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement
Plan (LOIP))
No council/community planning priority implications for the local authority
arise from the content of this report. 
(b) Policy and Legal
The power to award discretionary NDR relief is conferred in the Local
Government (Financial Provisions etc.) (Scotland) Act 1962. 
It is proposed that the definition of public benefit used by the Council is
aligned with the Charity Test, which is enshrined in the Charity and
Trustees Investment (Scotland) Act 2005.   
(c) Financial implications
If Members choose to exercise their discretionary powers to make an
award of rates relief, this creates an ongoing financial liability which
would increase in line with any increase in the rates poundage set by the
Scottish Government. 
If the recommended policy is adopted savings of £27,112 would accrue
from 2024/25. 
(d) Risk Implications
No risk implications for the local authority arise directly from the content
of this report.  There is a risk that some organisations would be unable to
afford the increased costs.  There are two main mitigations against this: 
the Council is obliged to give a year’s notice of any changes in
Page 54

Page 55

discretionary NDR relief and many smaller organisations will be entitled
to other NDR reliefs. 
(e) Staffing Implications
No staffing implications for the local authority arise from the content of
this report. 
(f) Property
No property implications for the local authority arise from the content of
this report. 
(g) Equalities/Socio Economic Impact
No equalities implications for the local authority arise directly from the
content of this report.   
(h) Climate Change and Biodiversity Impacts
No equalities implications for the local authority arise from the content of
this report. 
(i) Consultations
No consultation has been carried out in the preparation of this report. 
CMT/SMT have been consulted on the recommendations of the report. 
5. CONCLUSION 
5.1 Restriction of discretionary NDR to small local charities is
recommended. 
5.2 Delegation to officers to deal with applications in line with the Charity
Test is recommended. 
Author of Report: Lorraine Paisey, Chief Financial Officer.
Background Papers:
Ref: SPMAN-1293228629-827
Page 55

Page 56

Page 56

Page 57

REPORT TO: MORAY COUNCIL ON 8 MARCH 2023 
SUBJECT: CAPITAL PLAN 2022/23 
BY:  DEPUTE CHIEF EXECUTIVE (ECONOMY, ENVIRONMENT and
FINANCE) 
1. REASON FOR REPORT 
1.1 To advise the Council of expenditure to 31 December 2022 under the capital
plan for financial year 2022/23 and of estimates of projected expenditure
profiled into quarters. 
1.2 This report is submitted to Council in terms of Section III (B) 9 of the Council’s
Scheme of Administration relating to monitoring progress of projects in the
approved capital plan including any revisions to the price or phasing on a
quarterly basis. 
2. RECOMMENDATION 
2.1 It is recommended that Council considers and notes: 
(i) expenditure to 31 December 2022 of £16,682,000; 
(ii) the current projected expenditure of £36,236,000 for 2022/23
profiled into quarters, as set out in APPENDIX 1; and 
(iii) the projected overall expenditure for projects spanning more than
one financial year, as set out in APPENDIX 2. 
2.2 It is recommended that Council approves amendments to the 2022/23
and 2023/24 capital plan as detailed in paragraph 6.1 of this report. 
3. BACKGROUND 
3.1 The capital plan for 2022/23 totalling £51,426,000 was approved by Moray
Council on 22 February 2022 (paragraph 4 of the Minute refers). 
Amendments (largely carry forwards from 2021/22) approved by the Council
at its meeting on 23 February 2022 (paragraph 7 of the Minute refers) and
29 June 2022 (paragraph 17 of the minute refers), by the meeting of
Corporate Committee on 30 August 2022 (paragraph 9 of the minute refers)
and by the Council at its meeting in 7 December (paragraph 11 of the minute
Item 7.
Page 57

Page 58

refers) have been incorporated to give a current approved capital plan for
2022/23 totalling £42,867,000.  The current projected expenditure is
£36,468,000, but this estimate should be treated with caution due to volatile
conditions within the construction industry and in supply chains of materials. 
These issues are resulting in contractors declining to tender for works or
increasing prices significantly above estimates and also in delays in
construction works and delivery of goods.  Consequently, this figure should be
treated as the maximum spend expected in year. 
3.2 As some sizeable projects span more than one financial year, this report
includes a separate APPENDIX 2, giving details of expenditure on such
projects in order to give a complete financial overview of these projects. 
3.3 Due to the impact of construction inflation and increased interest rates, along
with staff resource shortages across the Council, the capital plan has recently
been reviewed by officers and the revised 10 year indicative plan formed part
of the budget package presented to Council on 1 March 2023.  A more
streamlined plan is considered to be more achievable as well as more
affordable. 
4. CAPITAL PLAN 2022/23 
4.1 A copy of the summary capital plan is included as APPENDIX 1 showing
actual expenditure to 31 December of £16,682,000.  This is just over 38% of
the currently approved capital plan.  General Capital Grant of £8,930,000 has
been received from the Scottish Government.  Other grants and contributions
of £1,399,000 have also been received, the details of which are as follows:  
Grant Amount
(£)
Source
Moray Growth Deal – Digital Health
Project
£315,000 Scottish Government
Provision of CO2 monitors in schools
and Early Learning and Childcare
Settings
£81,000 Scottish Government
Speyside Way Upgrades £24,000 Low Carbon Travel and
Transport Challenge
Fund
Lossiemouth Bridge Replacement £131,000 Scottish Government
Rural Tourism Infrastructure Fund £53,000 Scottish Government
Timber Traffic Route Improvement £52,000 Scottish Forestry
Commission
Place Based Investment £668,000 Scottish Government
Buckie High School 3G Synthetic Turf
Pitch
£75,000 Sport Scotland
TOTAL £1,399,000 
In addition to this, Developer Obligations of £258,000 have been received up
to quarter 3 of this financial year and capital receipts of £1,017,000 for the
sale of land and buildings and vehicles. 
Page 58

Page 59

4.2 Expenditure on land and buildings to 31 December 2022 totals £7,044,000. 
The main items of expenditure are £2,557,000 on works to improve the school
estate, £1,531,000 on Waste Management Projects, including £799,000 for
the Council’s contribution to the construction of the NESS Energy for Waste
Plant, and £759,000 on various Moray Growth Deal Projects. 
4.3 Expenditure on infrastructure assets to 31 December 2022 totals £7,045,000. 
The main items of expenditure were £2,822,000 on roads resurfacing works
carried out throughout the council area, and £1,993,000 on various bridge
improvement projects. 
4.4 Expenditure on vehicles, plant and equipment to 31 December 2022 totals
£2,593,000.  The main item of expenditure was £1,685,000 on the Vehicle
and Plant Replacement Programme, a significant proportion of which is
slippage from 2021/22 due to the current lead time for the delivery of vehicles. 
5. PROJECTED OUTTURN AND PROJECT DEFERRALS 
5.1 Budget managers have been requested to update projected estimates of
expenditure on capital projects in 2022/23.  Projects are graded for
confidence of achieving projected expenditure with high confidence rated as
green, medium confidence as amber and low confidence as red.  A summary
of the ratings is given in the table below. 
Risk Status RAG No of
Projects
Projected
Expenditure
2022/23   
£000
High confidence of spend to estimate G 94 19,122
Medium confidence of spend to estimate A 20 15,340
Low confidence of spend to estimate R 9 2,006  
123 36,468 
5.2 The spend projections provided by budget managers are based on the best
information available at this time.  However, given the uncertainties referred to
in paragraph 3.1 a green RAG rating really only indicates that no specific
issues have been identified to date. 
5.3 Red rating
A red status highlights areas where there is low level of confidence in
estimated expenditure.  The following have been identified by budget
managers as having a red status: 
Project Paragraph Projected
Expenditure
2022/23
£000s
Land and Buildings  
Industrial Portfolio (3 projects) 5.4 -
Infrastructure  
Bridges (2 projects) 5.5 191
A95 Landslip River Isla 5.5 403
Page 59

Page 60

Project Paragraph Projected
Expenditure
2022/23
£000s
Kerb Edge Replacement 5.5 -
Street Lighting – Replacement Columns and Lights 5.5 500
Vehicles, Plant and Equipment  
Replacement Household Waste Recycling Centre
(HWRC)
5.6 5
ICT Capital Spend 5.6 907
TOTAL  2,006 
5.4  Details of the three projects under the Industrial Portfolio heading are as
follows: 
Project Capital
Plan
2022/23
£000s
Projected
Spend
2022/23
£000s
Projected
Variance
2022/23
£000s
Reason for Red Status
Industrial
Estate Roads
10 - 10 Staffing pressures
delayed design
Land
Acquisition
Speyside
5 - 5 Design work ceased
after concluding
proposed site is unviable
Condition
Surveys
40 - 40 External procurement of
service delayed due to
staffing pressures
TOTAL 55 - 55 
5.5 Two bridge projects are currently predicting a status of red (Bridge of
Slateford and Principal Bridge Inspections).  Current construction industry
inflation, along with a lack of internal resources to progress tenders has
resulted in delays to these projects. Issues around consent has meant that the
project at the Meikle Cantlay Landslip has been delayed and will now be
competed over two financial years. Lack of resources within the Roads
Service means that a programme of works kerb edge replacements and
replacement street light columns and lights has seen delays. 
5.6 Spend on a replacement Household Waste Recycling Centre (HWRC) cannot
be committed until Zero Waste Scotland have given a final decision on the
Council’s application for grant funding. The requirements for the next phase of
the telephony project are dependent on the Smarter Working project, and staff
resourcing for the legacy server replacement programme mean there is a
degree of uncertainty around the amount of spend against the ICT capital
programme. 
5.7 Amber rating
An amber rating of confidence to spend budget highlights areas where there
are issues impacting on the ability to project spend – generally indicating
factors out with the budget manager’s control.  The following have been
identified by budget managers as having an amber status:  
Page 60

Page 61

Project Paragraph Projected
Expenditure
2022/23
£000s
Land and Buildings  
Findrassie Primary School 5.8 200
Town Centre Initiative Fund 5.8 100
Cemetery Infrastructure 5.8 68
Parks and Open Spaces Infrastructure 5.8 86
NESS Energy for Waste – Construction Phase 5.8 7,777
Refurbishment of Industrial Units 5.8 59
Infrastructure  
Bridges (5 projects) 5.9 2,202
Coastal Change Adaptation 5.9 90
Harbours (2 projects) 5.9 483
Footways 5.9 250
Road Safety – Disability Adaptations 5.9 76
Vehicles, Plant and Equipment  
Moray Leisure Centre 5.10 400
Vehicle and Plant Replacement Programme 5.10 3,296
Children’s Play Area Equipment 5.10 253
TOTAL  15,340 
5.8 Construction of the new Findrassie Primary School has been deferred and
spend in 2022/23 is expected to be minimal. Successful applicants to the
Town Centre Initiative Fund are not proceeding due to reduced viability of
projects and the rise in construction costs and work is currently ongoing to
assess how any underspend can be reallocated.  Delays in securing statutory
consents, contractor availability and capacity issues within the Land and
Parks team have seen delays in progressing Land and Parks Infrastructure
projects.  Spend on the construction phase is dependent on the claiming of
milestones by contractors and may be subject to change.  Difficulties in
securing contractors has meant there are delays in the programme of
industrial unit refurbishments. 
5.9 Various bridges are classed as Amber based on tender returns and
construction industry inflation. Until the works are complete and outcomes are
understood expenditure is not able to be fully committed on Coastal Change
Adaptation. Potential issues with winter weather and obtaining licences to
enable work to be carried out mean that spend on two Harbours projects
could be less than budgeted. Staff vacancies within the Roads Department
are impacting on plans for footways projects, street light column replacements
and disability adaptations works. 
5.10 At a special meeting of Education, Children’s and Leisure Services Committee
on 14 December (paragraph 14 of the minute refers) it was agreed that
£275,000 from the £400,000 capital plan allocation for Moray Leisure Centre
(MLC) in 2022/23 would be allocated to detailed cost and design phase works
in relation to their proposed MLC expansion project. The expansion project is
proposed to include an extended fitness room/gym, additional exercise
studios, extension to the ice rink and also a general upgrade of the assets
Page 61

Page 62

within the facility. These cost and design works are being undertaken by
Alliance Leisure and a further committee report on the outcome of these
works, a Business Case and the further support requirements requested of
the Council to MLC will be considered at ECLS Committee in due course. 
5.11 The lead time for vehicle replacements is very long due to issues with the
supply of small components to complete vehicles and there is therefore a high
degree of uncertainty as to when vehicles will be delivered.  There is a similar
situation with regards to Play Area Equipment.   
5.12 Details of the projected variances as at September 2022 from the current
approved capital programme, summarised in APPENDIX 1, is set out below: 
Description Ref Underspend/
(Overspend)
£000s
Land and Buildings  
Resurface and Rejuvenate 3G Pitches 5.13 55
Schools Health and Safety – Fire Safety Minor Works 5.14 50
Findrassie Primary School 5.15 82
Leisure Facilities Condition Surveys 5.16 20
ELC Settings 5.17 (371)
Moray Growth Deal 5.18 187
Town Centre Initiative Fund 5.19 737
New Mortuary 5.20 160
Cemetery Infrastructure 5.21 2
Cemetery Provision – New Cemetery in Elgin 5.22 29
Parks and Open Spaces Infrastructure 5.23 54
Industrial Portfolio Projects 5.24 142
Car Parks 5.25 425
Infrastructure  
Bridges 5.26 2,224
Findhorn Flood Alleviation 5.27 (7)
Coastal Change Adaptation 5.28 70
Harbours 5.29 86
A95 Landslip River Isla 5.30 796
Kerb Edge Replacement 5.31 25
Footways 5.32 25
Street Lighting 5.33 400
Ward Road Junction Improvements 5.34 (124)
Vehicles, Plant and Equipment  
Vehicle and Plant Replacement Programme 5.35 235
Gull Proof Bins 5.36 3
Replacement Household Waste Recycling Centre
(HWRC)
5.37 795
ICT Capital Spend 5.38 299
TOTAL  6,399 
Page 62

Page 63

Land and Buildings 
5.13 Resurface and Rejuvenate 3G Pitches – Works under this heading are
resurfacing of the 3G pitch in Buckie, along with the replacement of the lights
at the facility at Speyside. The costs of these works are anticipated to be less
than the budget. Grant funding of £150,000 has been received to fund the
works at Buckie. 
5.14 Schools Health and Safety - Fire Safety Works – Works originally planned
under this heading to install CCTV in two schools have been unable to
progress due to internal resource issues and have been moved to the
Summer Holiday Period to enable safe working to take place. It is requested
that the current projected underspend of £50,000 is carried forward to
2023/24 to allow this work to progress, without impacting on the planned
programme of works for the next financial year. 
5.15 Findrassie Primary School –This project has been deferred but there will be
consultants’ fees in this financial year.  Spend is forecasted to be lower than
the budget. 
5.16 Leisure Facilities Condition Surveys – Works instructed as a result of
conditions surveys are anticipated to cost £20,000 less than the allowance in
the capital plan for 2022/23.  It is therefore recommended to reduce the
budget by the underspend of £20,000. 
5.17 ELC Settings – The projected overspend relates to retention and final
account payments to contractors for work carried out last year  but paid during
the current financial year. Design works for other planned projects has been
progressed to a suitable stage and these works are programmed to be carried
out on site in 2023/24 in order to minimise disruption to these operational
nurseries. 
5.18 Moray Growth Deal
Digital Health – Work is currently ongoing to accelerate procurement activity
that will increase spend in the second half of the year. Following this work
approval will be sought from the Scottish Government to revise the financial
profile. At this stage an underspend of £187,000 is anticipated. 
5.19 Town Centre Initiative Fund – The projected underspend on this heading is
still due to the issues caused by Covid, and now due to the time of the year,
with weather playing a big part on the amount of building and public realm
works that will be able to be carried out. It is therefore requested that the
projected underspend of £737,000 be carried forward to 2023/24 to allow the
planned works to be completed. 
5.20 New Mortuary – The Council has entered into an agreement with Aberdeen
City Council to contribute to the cost of construction of a new mortuary in
Aberdeen, which will be paid in the form of a capital grant. Construction on the
project has commenced but the Council’s contribution will not be required until
2023/24 so it is recommended that the full budget of £160,000 be carried
forward to 2023/24 to allow payment when due. 
Page 63

Page 64

5.21 Cemetery Infrastructure – Some projects under this heading are subject to
statutory consents and contractor availability which may result in some
delays. It is currently projected that this line will see a small underspend of
£2,000. 
5.22 Cemetery Provision – New Cemetery in Elgin – This project has been
delayed due to negotiations with landowners. Spend in 2022/23 is anticipated
to be for project management and development and it is therefore
recommended that the current anticipated underspend of £29,000 is carried
forward to 2023/24 to allow the project to progress. 
5.23 Parks and Open Spaces Infrastructure – One of the planned projects under
this heading is to upgrade paths in Cooper Park. However, other
commitments in the Roads Services has seen this delayed and it is now not
going to be undertaken in the current financial year. It is therefore requested
to carry forward the projected underspend of £54,000 to 2023/24 to allow this
work to progress, without impacting on the planned programme of works for
the next financial year. 
5.24 Industrial Portfolio Projects – Staffing pressures within the Service, along
with difficulties in securing contractors to undertake work has resulted in
delays to various Industrial Portfolio projects, and it is therefore recommended
to carry forward the projected underspend of £142,000 to 2023/24 to allow
works to progress. Following the review of the capital plan referred to in
paragraph 3.3 of this report, the service have been asked to re-profile their
projected spend for 2023/24 and if approved this carry forward will be part of
their consideration. 
5.25 Car Parks - Budget was carried forward from 2021/22 related to concrete
repairs and resurfacing works required at Batchen Lane Car Park. However,
investigation works took longer than anticipated and the contract will now not
be awarded in this financial year. It is recommended that the underspend of
£425,000 be carried forward to 2023/24 to allow these works to progress. 
Infrastructure 
5.26 Bridges 
A941 New Craigellachie Bridge – Tenders have been returned for this project
and were lower than budget.  At this stage it is projected that the project will
cost £1,846,000, £1,940,000 less than budget. The projected costs are based
on the anticipated cost following resolution of the Civil Engineering works, and
a risk allowance to cover any risk encountered following the last part of the
blasting works. 
A941/100 Blackwater Bridge – There is now one project being undertaken at
this bridge and the anticipated cost is £300,000.  Scottish Government has
awarded Lifeline Bridge funding of £230,000 towards the cost of the work. It is
requested to carry forward £15,000 of the projected £200,000 underspend to
carry out coping stone works, which currently have a long lead in time and will
therefore not be complete in the current financial year. 
Page 64

Page 65

Boat O Brig Bridge Orton – There is a budget of £4,000 for design and
preparatory work in 2022/23, with construction planned for 2023/24. An
alternative solution has been identified that will cost a total of £15,000, which
is significantly less expensive than the original two stage solution. 
U118E/10 Shougle Bridge – Due to good weather works on this project are
now complete. Final costs were £550,000 against a budget of £589,000. 
Knockando Bridges – This project is now complete and with a slight
overspend of £14,000 due to remedial works that were required to address a
safety issue with the new parapet alignment. 
Principal Bridge Inspections – Internal resourcing issues resulted in delays in
issuing a tender for the contract to undertake the works. Due to these delays it
is not anticipated that the budget will be fully spent and it is therefore
recommended that the projected underspend of £70,000 is carried forward to
2023/24. 
5.27 Findhorn Flood Alleviation – The unbudgeted spend of £7,000 are
compensation claims relating to the construction of the scheme. More claims
are anticipated but it is unlikely that they will be paid in the current financial
year. The balance of the budget for compensation claims is held in future
years and it is recommended that that budget is brought forward to cover the
expenditure in 2022/23. 
5.28 Coastal Change Adaptation – This budget, which is fully funded by Scottish
Government is currently expected to be underspent by £70,000. Until the first
adaptation plan is complete and the outcomes understood the rest of the
expenditure cannot be committed. 
5.29 Harbours – Possible issues with the weather and with obtaining the relevant
licences have meant that there is the potential for Harbours projects to be
delayed and not fully spent at the end of the financial year. It is currently
expected that these projects will be underspend by £86,000. 
5.30 A95 Landslip River Isla – Issues with obtaining the relevant consent to be
able to undertake the work has meant that the start of this project has been
delayed and will now span two financial years.  It is therefore requested that
the current projected underspend of £796,000 be carried forward to 2023/24
to allow completion of the project. 
5.31 Kerb Edge Replacement – Lack of staff resources within the Roads Service
has meant that work to identify locations for kerb replacement works has been
unable to be carried out and an underspend of £25,000 is currently projected. 
5.32 Footways – A footway slurry seal programme was planned for the summer
months but this was cancelled due to a lack of operational resources within
the Roads Service and an underspend of £25,000 is currently projected. 
5.33 Street Lighting 
Replacement Columns and Lights – Current vacancies and difficulties in
recruiting staff has meant that there has been a late start to works in this
Page 65

Page 66

programme. It is currently anticipated that there will be an underspend of
£300,000 in the current financial year and it is requested that the budget is
reduced by this amount. 
LED Lighting – The Service is confident that his project will be completed in
the current financial year and is currently anticipating an underspend of
£100,000 due to the fact that there has been less hard-to-reach lanterns to
replace than initially planned for and also the unit cost for purchasing and
installing the one off replacements has been lower than anticipated. It is
therefore requested that the budget is reduced by this amount. 
5.34 Wards Road Junction Improvements – Work to improve the junction at the
Wards/Edgar Road were predominantly funded by £372,176 of developer
obligations. This work was completed in August 2022 at a total cost of
£382,982 due to a number of compensation events agreed throughout the
contract. As such, none of the developer obligation funding will be returned to
the developer. 
Vehicles, Plant and Equipment 
5.35 Vehicle and Plant Replacement Programme – Vehicle and plant
manufacture and delivery has been severely impacted by global factors such
as the pandemic and the war in Ukraine, and as such delivery dates are an
unknown. Spend is committed with orders placed for new vehicles and it is
requested that the projected underspend of £235,000 is carried forward to
2023/24 to allow payment upon delivery, without impacting on the planned
replacement programme for that year. 
5.36 Gull Proof Bins – This heading is showing an underspend of £3,000 due to
variations in the unit price of the bins purchased.. It is therefore requested that
the budget in the current year is reduced by the amount of the underspend. 
5.37 Replacement HWRC Elgin – The Service is currently unable to commit any
of this budget for the acquisition of land for a replacement HWRC until Zero
Waste Scotland have given a final decision on the Council’s application for
grant funding. It is currently projected that there will be minimal spend of
£5,000 in relation to commercially sensitive land assessments and an
underspend of £795,000 is currently projected. 
5.38 ICT Capital Spend – It is currently anticipated that expenditure on ICT capital
projects is likely to be circa 75% of the approved budget. Establishing the
requirements for the next phase of the telephony project, which are
dependent on the Smarter Working project and staff resourcing for the legacy
server replacement programme mean there is a degree of uncertainty around
the amount of spend against the ICT capital programme. 
Page 66

Page 67

6. AMENDMENTS TO CAPITAL PLAN 
6.1 The following amendments to the capital plan are proposed:  
Amendments Para  2022/23
£000s
2023/24
£000s
Land and Buildings   
Schools Health and Safety – Fire Safety
Works
5.13 (50) 50
Leisure Facilities Condition Surveys 5.15 (20) -
Moray Growth Deal 5.18 (187) 187
Town Centre Initiative Fund 5.19 (737) -
New Mortuary 5.20 (160) 160
New Cemetery Elgin 5.22 (29) 29
Parks and Open Spaces Infrastructure 5.22 (54) 54
Industrial Portfolio 5.24 (142) 142
Car Parks 5.25 (425) 425
Universal Free School Meals 6.2 598 -
Infrastructure   
A941/100 Blackwater Bridge 5.26 (15) 15
Principal Bridge Inspections 5.26 (70) 70
Findhorn Flood Alleviation 5.27 7 (7)
A95 Landslip River Isla 5.30 (796) 796
Street Lighting 5.33 (400) -
Vehicles, Plant and Equipment   
Vehicle and Plant Replacement Programme 5.35 (235) 235
Gull Proof Bins 5.36 (3) -
Grant Funding   
Universal Free School Meals 6.2 (598) -
TOTAL  (3,316) 2,156 
6.2 Universal Free School Meals – The Council has received £598,000 to fund
the works necessary to meet the Scottish Government policy of Universal
Free School Meals. A programme of works is currently being worked on and
will be reported to future Committees once finalised. 
7. RISK AND EMERGING ISSUES 
7.1 Budget managers have been requested to identify any specific areas of risk
for the projects in the capital plan for which they are responsible. 
7.2 As reported to Economic Growth, Housing and Environmental Sustainability
Committee on 24 August 2021 (paragraph 7 of the minute refers) a risk to the
capital plan is an increase in the cost of materials and scarcity of many
materials which are key for the construction industry.  Scotland Excel have
informed the Council of unavoidable increases to costs on some of their
frameworks and some key materials such as concrete, wood and steel are
currently difficult to source and costlier if they are available.  This is partly a
world-wide reaction to the pandemic, and partly due to Brexit, and the war in
Ukraine is also having an impact.  The construction industry is also over-
Page 67

Page 68

heated and some recent procurement exercises have stalled.  The Strategic
Territory Partnering Board are also monitoring market volatility. 
7.3 There is a risk that contract inflation might increase the eventual cost of
projects in future years of the capital plan and a risk that any deferment of
projects relating to asset condition might result in element failure, potentially
incurring unbudgeted costs.  The figures in the 10 year plan are based on
current costs and are likely to increase by the time the project is undertaken. 
7.4 The main risk for the vehicle replacement programme is manufacturers failing
to deliver to agreed timescales and this risk is heightened at this time due to
the world-wide shortage of semi-conductors. 
7.5 Lack of staff resources and staff turnover can impact on project timescales
and other emerging work priorities can impact in scheduled works and this is
reflected in delays where work planned to be out-sourced is being brought in-
house as a result of poor response to tender requests.  Poor responses to
tender requests are an increasing phenomenon and work is on-going with
organisations such as Hubco to attempt to improve market engagement, as
well as support from the Procurement team to engage local suppliers and
contractors.  Lack of staff resources is a more intractable problem and current
recruitment difficulties, coupled with additional funding streams with short time
envelopes for spend, which adds pressure to staff workloads, is creating
difficulties and therefore slippage in many areas of the capital programme. 
7.6 There is a risk that time-limited funding is not spent within time-frame and that
the Council therefore loses the opportunity to improve or create assets at no
or reduced cost to the Council. 
7.7 Projects can be subject to risks which are out with the direct control of the
Council, such as poor weather conditions and some assets such as harbours
are particularly vulnerable to bad weather events. 
7.8 The cost to the Council of borrowing is calculated based on interest rates at
that time. The current pattern of interest rate rises is considered likely to
continue in the short term and this will have an impact on the cost to the
Council and will be taken into account when looking at future capital
proposals. 
7.9 No other project risks have been specifically identified by budget managers. 
8. SUMMARY OF IMPLICATIONS 
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement
Plan (LOIP))
Effective budget management is an essential component of delivery of
Council priorities on a sustainable basis. 
The capital plan is one of the vehicles through which the Council’s
priorities can be delivered.  The approved capital plan for 2022/23 and
the outline ten year plan incorporate measures designed to address the
LOIP priorities of building a better future for our children and young
Page 68

Page 69

people, empowering and connecting communities and developing a
diverse, inclusive and sustainable economy. 
(b) Policy and Legal
There are no policy or legal implications arising directly from this report. 
(c) Financial implications
The financial implications are highlighted within the report and
Appendices 1 and 2 to the report. 
(d) Risk Implications
Budget managers are aware of their responsibilities for managing budget
allocations and approval for variance will be sought from Council in line
with the financial regulations.  Risks specific to items within the capital
plan are highlighted in paragraph 7 of this report. 
(e) Staffing Implications
There are no staffing implications arising directly from this report. 
(f) Property
There are no property implications arising directly from this report. 
(g) Equalities/Socio Economic Impact
There are no equalities issues arising directly from this report.
(h) Climate Change and Biodiversity Impacts
There are no climate change or biodiversity issues arising directly from
this report. 
(i) Consultations
All capital budget managers have been consulted in the development of
estimated actuals as part of the preparation of this report.  The
Corporate Management Team have been consulted and any comments
incorporated in the report. 
9. CONCLUSION 
9.1 Capital expenditure to the end of December 2022 amounts to
£16,682,000. 
9.2 Capital expenditure is currently projected to be £6,399,000 lower than
the approved capital plan for 2022/23 but with a high degree of
uncertainty due to current construction industry conditions and other
external factors. 
9.3 Amendments to the Capital Plan amounting to a decrease (net of
additional grant funding) of £3,129,000 in 2022/23 and an increase of
£1,969,000 in 2023/24 are requested. 
Author of Report: Laurie Milne, Senior Accountant
Background Papers: 
Ref: SPMAN-1293228629-813
Page 69

Page 70

Page 70

Page 71

Moray Council Capital Programme 2022/23
As at 31st December 2022
Capital Plan
2022/23 Actual Q1 Q2 Q3 Q4
Total Projected
Expenditure
£000 £000 £000 £000 £000 £000 £000
Land and Buildings
Education, Children's and Leisure Services Committee 4,915 3,623 675 1,346 1,395 1,663 5,079
Economic Development and Infrastructure Committee 15,392 3,409 1,073 1,422 716 10,444 13,655
Corporate Committee 88 12 6 4 16 62 88
Infrastructure
Economic Development and Infrastructure Committee 15,651 7,045 1,050 1,788 3,129 6,189 12,156
Vehicles Plant and Equipment
Education, Children's and Leisure Services Committee 460 25 0 1 24 435 460
Economic Development and Infrastructure Committee 4,969 1,960 1,229 334 343 2,030 3,936
Corporate Committee 1,392 608 205 86 318 485 1,094
42,867 16,682 4,238 4,981 5,941 21,308 36,468
6,399
Funding
Prudential Borrowing 25,420 5,079
General Capital Grant (exc PSHG and CYPA) 11,558 8,930
Other Grants & Contributions 1,999 1,084
Developers Contributions 205 257
Moray Growth Deal 2,985 315
Receipts 700 1,017
42,867 16,682
Projected Expenditure
Item 7.
Page 71

Page 72

Page 72

Page 73

Major Capital Projects spanning more than 1 financial year (as at 30 September 2022) APPENDIX 2
Description Approved
Total
Budget
Total
Expenditure
in previous
financial
years
Current
Budget
2022-23
Actual
spend
2022-23
Remaining
Budget
2022-23
Project
Life Spend
to 31/03/23
Projected
Future
Years
Budget
Required
Estimated
Final Cost
Projected
Variance
£000 £000 £000 £000 £000 £000 £000 £000 £000
LED Street lighting replacement
programme
5,000 3,904 213 30 183 3,934 883 5,000 0
Lossiemouth High School 43,000 43,142 232 232 0 43,374 0 43,374 -374
NESS Energy from Waste 27,224 19,447 7,777 799 6,978 20,246 0 27,224 0
Total 75,224 66,493 8,222 1,061 7,161 67,554 883 75,598 -374
Item 7.
Page 73

Page 74

Page 74

Page 75

REPORT TO: SPECIAL MEETING MORAY COUNCIL ON 8 MARCH 2023 
SUBJECT: MORAY GROWTH DEAL ANNUAL REPORT 
BY:  RHONA GUNN, DEPUTE CHIEF EXECUTIVE (ECONOMY,
ENVIRONMENT AND FINANCE) 
1. REASON FOR REPORT 
1.1 Each year the Moray Growth Deal is required to produce an annual report
providing an overview of work undertaken, with a look ahead to the year
ahead.  This paper introduces the first draft report, covering the period 20
December 2021 to 31 December 2022. 
1.2 This report is submitted to Council in terms of Section (II) (20) of the Council’s
Scheme of Administration relating to a new policy matter which does not fall
within the terms of reference of any Committee. 
2. RECOMMENDATION 
It is recommended that Council: 
(i) consider and note the draft annual report; and 
(ii) delegate authority for the Depute Chief Executive (Economy,
Environment and Finance) to approve a final iteration of the
report, following engagement with key stakeholders and the
Scottish and UK Governments.  This will then be submitted to a
future Moray Council meeting for noting.   
3. BACKGROUND                         
3.1 The Moray Growth Deal (MGD) was signed on 20 December 2021 and is a
transformative, £100m programme consisting of 8 projects that will drive
positive improvements to social and economic challenges faced by citizens
and businesses in Moray.   
3.2 The production of an annual report is a grant condition associated with
funding from the Scottish and UK Governments.  This report introduces the
MGD’s first annual report covering the period 20 December 2021 (when the
Full Deal was signed) to 31 December 2022. 
Item 8.
Page 75

Page 76

3.3 Looking beyond the governance process set out above, the production of an
annual report provides an opportunity for the Council to document and
publicise progress made implementing the Growth Deal projects, with a look
ahead to activity planned for 2023.   
4. PROCESS AHEAD TO DEVELOP A FINAL DRAFT OF THE ANNUAL
REPORT 
4.1 Outlined in Appendix 1 is a comprehensive timeline of engagement that has
been initiated to develop the MGD’s annual report.  This includes a range of
key stakeholders including the Moray Economic Partnership, Elected
Members and the Moray Business Assembly.  The first phase of review
involves regional partners, along with Council Officers and Elected Members. 
This culminates with the submission of this report. 
4.2 Subsequently, phase 2 will focus on engagement with the Scottish and UK
Governments, with the report feeding into the Deal’s first annual conversation. 
Scheduled for 29 March 2023.  The annual conversation is an executive level
officials meeting to discuss the status of the Deal.  This will be attended by
senior officials from the Scottish and UK Governments, along with the Moray
Council’s Chief Executive, Depute Chief Executive (Economy, Environment
and Finance) as Moray Growth Deal Senior Responsible Officer, Head of
Financial Services, Head of Economic Growth and Development and the
Moray Growth Deal Programme Manager. 
5. OVERVIEW OF THE ANNUAL REPORT 
5.1 Appendix 2 contains a draft copy of the MGD’s annual report, 
5.2 Significant activity has been progressed since the Deal was signed including
establishing the Programme Management Office, projects working towards
the preparation of their Full Business Cases and one project progressing
delivery (Digital Health).  The following achievements are noted: 
Programme achievements 
Q3 21/22 o Digital Health project receives Moray Growth Deal Board and
Government approval for the Full Business Case and enters
delivery.
o Full Deal document signed by the Moray Council, Scottish
Government and UK Government on 20 December 2021. 
Q4 21/22 o Recruitment process undertaken for Programme Management
Office (PMO) and Project Manager roles, with staff taking up post
during Q1 22/23 
Q1 22/23 o Full Business Case for Bus Revolution approved by the Moray
Growth Deal Board, with the project expected to receive
Government clearance in Q4 22/23 to enter delivery.
o Ministerial launch of the Digital Health project following
completion of their first work package. 
Page 76

Page 77

Q2 22/23 o Enhancement of programmatic controls relating to risk, assurance
and reporting, with the Moray Council carrying out an internal
audit of the Moray Growth Deal in the second half of 2022. 
Q3 22/23 o Business Enterprise Hub Memorandum of Understanding signed
with Moray Council and Robertsons Construction which enables
RIBA design stages to be progressed.
o Detailed engagement activity commenced for the Cultural Quarter
project to collate evidence that will help shape the vision for Elgin
Town Hall and Grant Lodge.
o Tender for Dallas Dhu Housing Mix Delivery site design work
launched.
o Offer received from Boeing for how they will support the Moray
Aerospace, Advanced Technology Innovation Centre (MAATIC)
facility 
5.3 Looking ahead to 2023, the pace of Moray Growth Deal activity is expected to
increase significantly, with the following areas of focus: 
o Programme Benefits Realisation and Monitoring Plan due to be submitted
to the MGD Board for approval Q4 22/23.
o Official opening of the Digital Health Demonstration and Simulation
Environment Space late Q4 22/23 in the Alexander Graham Bell Building
which is part of UHI-Moray.
o Bus Revolution scheduled to commence delivery in Q1 23/24 on the
assumption Government clearance of the Full Business Case is received
in Q4 22/23.
o The remaining 6 projects are scheduled to submit their Full Business
Cases to the MGD Board for approval by Q4 23/24.  Of these, it is
anticipated that 4 will receive Government clearance and have entered
delivery before December, meaning the Deal should finish the next
reporting period with 6 of the 8 projects in delivery. Detailed Members
Briefings will be held for all projects before they are reported to council
which is part of the approval governance process.
o By the end of Q3 23/24, all of the Digital Health project’s 5 living labs are
expected to have completed their development stage, with 2 expected to
reach the evaluation stage.
5.4 As activity scales up during 2023, there are a number of risks being managed
by the MGD Programme Management Office that have the potential to affect
delivery, specifically: 
o Inflation:  Expected to cause cost projections to increase between OBC
and FBC stage.  With a fixed funding agreement in place with the
Governments, the projects will need to need to drive efficiencies, prioritise
deliverables and / or seek additional sources of funding to move into
delivery with a sustainable financial model. 
Page 77

Page 78

o Management of closely aligned projects:  Moray Aerospace and
advanced Technology Innovation Campus (MAATIC), Manufacturing
Innovation Centre for Moray (MICM) and the Business Enterprise (BE)
Hub are closely aligned in relation to the outcomes they are seeking to
achieve.  As their full business cases are developed in 2023, it is critical
there is clarity on the work each will deliver around research, innovation
and work with businesses, ensuring any cross linkages are appropriately
managed.  
o Engagement activity:  Significant engagement activity will be required
across all projects involving a wide range of stakeholders.  This work will
need to be effectively co-ordinated to ensure that there is cross-project
co-ordination for engagement that affects multiple streams of activity and
on key stakeholders. 
6. SUMMARY OF IMPLICATIONS 
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement
Plan (LOIP))
The Moray Growth Deal projects will contribute to the Corporate Plan
priority of promoting economic development and growth, whilst meeting
the LOIP vision of raising aspirations, reducing inequalities in
educational attainment, providing access to employment, expanded
choices for residents, and improved livelihood and well-being. 
(b) Policy and Legal
Each Growth Deal project has been developed to meet local, regional
and national policy agendas in line with legal requirements where
relevant. 
(c) Financial implications
The production of the 2021/22 annual report for the Moray Growth Deal
in itself does not present any financial implications, but it does contain a
section relating to the finances of the programme. 
The Council’s Head of Financial Services sits on the monthly Moray
Growth Deal Programme Board at which a report is submitted for review
setting out spend against budget allocation and takes an overview of the
financial implications of the deal for the Council as s95 officer. 
(d) Risk Implications
The production of the 2021/22 annual report for the Moray Growth Deal
in itself does not present any risk implications, but it does reference risks
being managed by the MGD Programme Management Office that have
the potential to affect successful delivery. 
Page 78

Page 79

Risk is a standing item at the monthly Moray Growth Deal Programme
Boards and is covered in monthly meetings that the Programme
Management Office has with each Project Manager.   
(e) Staffing Implications
None 
(f) Property
None. 
(g) Equalities/Socio Economic Impact
Equalities and Socio Impact Assessments for each project will be
updated as part of Full Business Case development. 
(h) Climate Change and Biodiversity Impacts
As a requirement of the Moray Growth Deal, all projects will address
carbon reduction, improved environmental performance and a just
transition to net zero as a central part of their development. 
(i) Consultations
Consultation has taken place with the Depute Chief Executive
(Economy, Environment and Finance), the Head of Economic Growth
and Development, the Legal Services Manager, the Equal Opportunities
Officer, the Chief Financial Officer, and Tracey Sutherland (Committee
Services Officer) have been consulted and comments received have
been incorporated into the report. 
A final version of the annual report will be prepared following extensive
consultation and review: 
o Moray Growth Deal Programme Board
o Moray Economic Partnership
o Business Assembly
o The Scottish and UK Governments
o Moray Council Elected Members (briefing on 21/02/23 and Council
meeting on 08/03/23) 
A final version of the annual report will be provided to council for noting at
its meeting on 24 May 2023. 
7. CONCLUSION 
7.1     This paper provides a draft copy of the Moray Growth Deal’s 2021/22
annual report for the Council to review and comment upon. 
7.2 The Council is asked to delegate authority for the Depute Chief
Executive and Moray Growth Deal Senior Responsible Officer (SRO)
to approve a final iteration of the report. 
7.3 A final draft of the annual report will be provided to the Council for
noting once officer engagement with key stakeholders, including the
Scottish and UK Governments has been completed.
Page 79

Page 80

Author of the report:  Michael Kelly, Moray Growth Deal Programme Manager 
Background papers:  
- Appendix 1:  Timeline of MGD annual report engagement activity
- Appendix 2:  Moray Growth Deal Annual Report 
Previous MGD Board paper submitted to Council:  30 November 2023 (Item 7) 
Page 80

Page 81

Appendix 1:  Timeline of engagement activity planned to develop the Moray
Growth Deal’s 21/22 annual report 
Phase Timescale Activity
1:  Regional
partners,
Council
Officers and
Elected
Members 
25th November
2022
MGD Board asked to commission work
associated with the annual performance
report and SROs will be asked to contribute
by providing project level updates.
Early December
2022
If required, opportunity to schedule 1:1s or a
joint session involving the PMO and Project
SROs to discuss information required for the
annual report.
13th January 2023 Deadline for SROs to provide their
submissions to the PMO and for case
studies to be written up.
End of January
MGD Programme
Board
MGD board to be given a status update on
how the report is developing, flagging any
emerging areas of assistance required from
SROs.  
10th February 2023 First draft of the Annual Performance Report
to be issued to MGD Board Members and
the Moray Economic Partnership for review.
16th February 2023 Briefing for the Moray Business Assembly
21st February 2023 Briefing for Elected Members
24th February 2023 Using feedback obtained during February,
the MGD Board will be asked to approve a
revised version of the annual report.
2:  Scottish
and UK
Governments
8th March 2023 Draft copy of the Annual Report submitted to
a Moray Council meeting, with a
recommendation to provide delegated
authority for the MGD SRO to agree a final
version which will be submitted to a
subsequent Council meeting for noting.
10th March 2023 Latest date a draft of the annual report will
be submitted to the Scottish and UK
Governments for review prior to the annual
conversation being held.
29th March 2023 Annual conversation between the Moray
Council, Scottish Government and UK
Government to be held.
End of April 2023 Annual report to be finalised following any
final feedback from the Governments.
24th May 2023 Submission of a final draft of the annual
report to Full Council for noting. 
Item 8.
Page 81

Page 82

Page 82

Page 83

1 
Annual Report (20 December 2021 to 31 December 2022)
Version 1.1 (February 2023) 
Item 8.
Page 83

Page 84

2 
Document control
Version Date Individuals / groups consulted
v0.1 26/01/23 Initial draft circulated for review:
- Rhona Gunn (Depute Chief Executive and Programme SRO)
- Lorraine Paisey (Head of Financial Services)
- Jim Grant (Head of Economic Development & Planning) 
- Lindsay Lyon (MGD Programme Officer) 
v0.2 06/02/23 Updated draft prepared and circulated to the Council’s Team for review:
- Kirsty Craig (Acting Senior Communications officer) 
v0.3 09/02/23 Updated draft annual report circulated to key groups for review:
- Moray Growth Deal Programme Board
- Moray Economic Partnership 
v1.0 21/02/2023 Version being created on an iterative basis as comments received from Moray
Growth Deal Programme Board members and the Moray Economic
Partnership (issued on 09/02/23, deadline for comments 17/02/23) 
v1.1 23/02/2023 Revision made to the MAATIC project update 
Page 84

Page 85

3 
Contents
1 Executive Summary 
Including
- Infographic 1:  What does it mean for Moray?
- Infographic 2:  The 8 projects that make up the MGD
- Infographic 3:  Programme achievements 
5
2 Statement from Moray Council’s Growth Deal Lead 8 
3
3.1
3.2
Progress made from Deal signing on 20th December 2021 to the end of
2022 
Programme overview
Project updates 
3.2.1 Bus Revolution
3.2.2 Business Enterprise Hub
3.2.3 Cultural Quarter
3.2.4 Digital Health
3.2.5 Early Years STEM
3.2.6 Housing Mix Delivery
3.2.7 MAATIC
3.2.8 MICM 
9
11
14
16
19
22
25
27
29
4
4.1
4.2
4.3
4.4
Activity planned for 2023 
Projects set to enter delivery during 2023
Milestones to be achieved
Factors that require action or future delivery could be impacted
Development of a benefits realisation and monitoring plan 
32
32
32
33 
5
5.1
5.2 
Financial summary 
Project funding
Funding drawn down from the Scottish and UK Governments Q3 21/22 to
Q3 22/23 
35
35 
6
6.1
6.2
6.3
Programme structure and governance activity 
Structure of Moray Growth Deal activity and officers involved 
Summary of assurance activity progressed up to December 2022
Audit activity undertaken during 2022 
36
37
37
Appendix A Moray Growth Deal Draft Internal Audit Report 
Page 85

Page 86

4 
Moray Growth Deal mission statement:
“By the year 2030 Moray is a destination of choice, the area being known and recognised as an
outward-facing and ambitious community with a thriving and well connected commercial base, and
an environment in which quality of life is valued and supported.” 
Page 86

Page 87

5 
1.  Executive Summary
The Moray Growth Deal is a once in a generation, transformative programme that will use £100m of
funding to deliver social and economic improvements for challenges faced throughout the region. 
The eight projects that make up the Deal will deliver…
Infographic 1:  What does it mean for Moray?
- Direct and indirect creation of over 3,500 jobs
- 450 of the 3,500 jobs will result directly from the delivery of Growth Deal projects
- 50,000 more tourists will be attracted to Moray
- Over 300 new affordable homes will be constructed
- 450 businesses will be supported to scale up , increasing Moray’s GVA by £82m
- Creation of new and improved facilities and services that aim to make Moray a more attractive
place to live and do business in (educational, cultural and business innovation facilities coupled
with enhanced public transport connectivity and an increase in the number of affordable homes) 
Infographic 2:  The 8 projects that make up the MGD 
Bus Revolution - £4.3m 
c
Increase the number of people
using public transport to get to
and from rural areas to work,
education and leisure 
Business Enterprise (BE) Hub -
£6.4m 
Provision of education, research
and business support functions
to support new business start-
ups, whilst helping to upscale
existing micro businesses.
Cultural Quarter - £31.6m 
Investment in key local assets,
including the refurbishment of
Grant Lodge, the Town Hall, and
investment in the region’s
tourism infrastructure designed
to leverage in private sector
investment in a new hotel.
Digital Health - £5m 
Creation of an anchored
demonstration and simulation
environment (DSE) and Living
Lab testbeds for the Moray
region.
Early Years (EY) STEM - £4.8m 
To grow interest in science,
technology, engineering and
maths amongst children aged 3-8
Housing Mix Delivery - £7.5m 
Stimulating housing
development in town centres,
unlock constrained sites and
promote the integration of pilot
exemplar sustainable design and
construction techniques.
Moray Aerospace, Advanced Technology and
Innovation Campus (MAATIC) - £24m 
Establishment of a cutting edge commercial and
academically supported training and research
centre for excellence that will provided advanced
skills for the region’s industries. 
Manufacturing and Innovation Centre for Moray
(MICM) - £5m 
A focal point for businesses to learn best practice
and collaborate, stimulating the creation of new
and growth of existing micro businesses
throughout Moray. 
Page 87

Page 88

6 
On 20 December 2021, the UK and Scottish Governments signed the Full Deal Document with Moray
Council, kicking off a 10 year period of funding up to £100m. The funding is made up of £32.5m each
from the Scottish and UK Governments, along with £38.5m from regional partners.
This annual report covers the period from 20 December 2021 until 31 December 2022. Activity has
focused on establishing the Growth Deal Programme Management Office, projects working to
prepare their Full Business Cases and one project progressing their delivery phase (Digital Health).  
Infographic 3:  Timeline of programme achievements 
Q3 21/22 - Digital Health project receives Moray Growth Deal Board and Government approval
for the Full Business Case and enters delivery.
- Full Deal document signed by the Moray Council, Scottish Government and UK
Government on 20 December 2021. 
Q4 21/22 - Recruitment process undertaken for Programme Management Office (PMO) and
Project Manager roles, with staff taking up post during Q1 22/23. 
Q1 22/23 - Full Business Case for Bus Revolution approved by the Moray Growth Deal Board,
with the project expected to receive Government clearance in Q4 22/23 to enter
delivery.
- Ministerial launch of the Digital Health project 
Q2 22/23 - Enhancement of programmatic controls relating to risk, assurance and reporting, with
the Moray Council carrying out an internal audit of the Moray Growth Deal in the
second half of 2022. 
Q3 22/23 - Business Enterprise Hub Memorandum of Understanding signed with Moray Council
and Robertson Construction which enables RIBA design stages to be progressed.
- Detailed engagement activity commenced for the Cultural Quarter project to collate
evidence that will help shape the vision for Elgin Town Hall and Grant Lodge.
- Tender for Dallas Dhu Housing Mix Delivery site design work launched.
- Offer received from Boeing for how they will support the Moray Aerospace, Advanced
Technology Innovation Centre (MAATIC) facility 
Looking ahead to 2023, the pace of Moray Growth Deal activity is expected to increase significantly:
- Programme Benefits Realisation and Monitoring Plan due to be submitted to the MGD Board
for approval Q4 22/23.
- Official opening of the Digital Health Demonstration and Simulation Environment Space late
Q4 22/23 in the Alexander Graham Bell Building which is part of UHI-Moray.
- Bus Revolution scheduled to commence delivery in Q1 23/24 in the assumption Government
clearance of the Full Business Case is received in Q4 22/23
- The remaining six projects are scheduled to submit their Full Business Cases to the MGD
Board for approval by Q3 23/24.  Anticipated that four will receive Government clearance
and have entered delivery before December, meaning the Deal should finish the next
reporting period with six of the eight projects in delivery.
- By the end of Q3 23/24, all of the Digital Health project’s five living labs are expected to have
completed their development stage, with two expected to reach the evaluation stage.
Page 88

Page 89

7 
A strong foundation has been created for the Growth Deal during 2022, which will be instrumental in
increasing the pace of activity during 2023. There are several factors being managed that could
impact delivery, including:
- Financial projections for project outline business cases were developed in 2021 and these
set the funding envelope within which the Deal needs to operate. Subsequently, the
inflationary rate means projects are returning higher costs as they develop their full business
cases. With a fixed level of funding, during 2023 projects will need to consider efficiencies,
review and reprioritise and / or seek additional sources of funding to move into delivery with
a sustainable financial model.
- Three projects (MAATIC, MICM and BE Hub) are closely aligned in relation to the outcomes
they are seeking to achieve. As their full business cases are developed in 2023, it is critical
there is clarity on the work each will deliver around research, innovation and work with
businesses, ensuring any links are appropriately managed.  
- Significant engagement activity will be required across all projects involving a wide range of
stakeholders. This work will need to be effectively co-ordinated to ensure that there is cross-
project co-ordination for engagement that affects multiple streams of activity and on key
stakeholders.
This report is an overview of the governance and audit framework in place to manage MGD activity.
The Moray Growth Deal Programme Board meets monthly to scrutinise activity and involves
representatives from a wide range of organisations including the Scottish and UK Governments.  It is
recognised that regular audit activity can provide constructive advice for how delivery should be
progressed. During 2022 Moray Council undertook an Internal Audit, as detailed in this report, with
more organisations expected to add Growth Deal activity to their audit plans as projects secure
approval to enter delivery.   
Page 89

Page 90

8 
2.  Statement from Cllr Marc Macrae, Moray Council’s Growth Deal Lead
Moray’s £100m Growth Deal gives significant opportunities for Moray, allowing us to focus on
delivering solutions to specific issues that affect local people and businesses.  I want to pay tribute to
the Council officers and many partners who worked hard to collaboratively reach this agreement at
the end of 2021.  
The Council is providing support relating to the current cost of living and energy crises we currently
face and the Growth Deal builds on that work. In the medium to long term it will help provide
solutions to some of the challenges we face, including:
- Expansion of Council operated bus services - helping reduce transport related barriers to
accessing employment and education
- The construction of new, affordable net zero housing
- Innovation space and assistance that will enable businesses to start up and scale up,
increasing jobs, the turnover of businesses and the economic productivity of Moray
- An expansion in skills through the promotion of Early Years STEM and the opening of a new
Aerospace and Advanced Technology Innovation Campus 
It is clear what a difference the Growth Deal can make and I am excited by the opportunity it
presents.
During 2022 we’ve seen:
- Recruitment of the delivery teams for projects
- Approval of programme governance
- Progress with the Digital Health project that entered delivering during Q3 21/22
- All other projects working to move from their outline to full business cases. 
Building on this foundation, all projects are scheduled to secure approval for their full business cases
by early 2024.  To achieve this, there will be a significant amount of engagement with a variety of
audiences.  It is important to flag that this is a key area of focus, as these relationships will be critical
to maximise the positive impact generated as activity moves into delivery.
We are confident that this Deal can deliver strong social and economic improvements and we are on
track to deliver these for Moray. While still at an early stage, by the time of the next annual report
the growth deal will have come to life and the delivery teams will be able to report significant ‘on
the ground activity’ that will be starting to make a real difference to Moray.   
Cllr Marc Macrae 
Page 90

Page 91

9 
3.  Progress made from Deal signing on 20 December 2021 to the end of 2022
3.1  Programme overview
The Moray Growth Deal was signed on 20 December 2021 by Iain Stewart MP (UK Government), Cllr
Graham Leadbitter (Moray Council) and Kate Forbes MSP (Scottish Government).   
(Left to right:  Iain Stewart MP, Cllr Graham Leadbitter, Kate Forbes MSP)
Workshops undertaken as the Deal was developed during 2021 indicated that activity should relate
to four key pillars:
- Connections
- Business support, skills and employability
- Moray, the brand and place
- Moray’s key business sectors
These pillars helped focus activity that saw the development of eight distinct but interconnected
projects that tackle barriers to growth and capitalise on significant opportunities to create jobs and
prosperity. Key impacts expected for the region include:
- Retaining and attracting young people / families (16-29 yrs) to live and work in the area
- Addressing occupational segregation and gender inequality in employment, including the
significant gender pay gap and under-employment issues for women
- The creation of new high quality jobs in existing sectors and diversify the region’s economy
into new high value areas
- The creation of opportunities across Moray which help secure the future prosperity of its
many communities
Specifically, the Deal will deliver the following outcomes for the region:
Direct and indirect creation of
over 3,500 jobs
450 of the 3,500 jobs will result
directly from Growth Deal
projects
50,000 more tourists will be
attracted to Moray
Over 300 new affordable homes
will be constructed
450 businesses will be supported
to scale, increasing Moray’s
economic productivity  by £82m
Creation of new and improved
educational, cultural and business
innovation facilities 
In accordance with the financial profile which spans 10 years, the projects are entering delivery in a
phased approach up to early 2024. 
High level phases of the lifecycle of projects:
SOC 

OBC 

FBC 

Delivery 

Closure
Strategic
outline case in
development
Outline
business case
in development
Full business
case in
development
Project in
delivery
Project 
complete and
being closed
Page 91

Page 92

10 
Project Lifecycle stage
SOC OBC FBC Delivery Closure
Bus Revolution Complete Complete Expected
imminently*  
Business Enterprise (BE) Hub Complete Complete Expected
Jun 23  
Cultural Quarter Complete Complete Expected
Nov 23  
Digital Health Complete Complete Complete  In progress 
Early Years (EY) STEM Complete Complete Expected
Oct 23  
Housing Mix Delivery Complete Complete Expected
Jun 23  
MAATIC Complete Complete Expected
Feb 23  
MICM Complete Complete Expected
May 23  
* The project FBC has been approved by the MGD Board.  This is now being reviewed by the Governments with
a view to securing clearance to commence delivery. This is expected late Q4 22/23, with the project planning
to enter delivery early Q1 23/24, 
As further detail is provided on each of the Moray Growth Deal projects, it is important to highlight
that success can only be achieved through collaboration across a number of different national,
regional and local partners. The Moray Growth Deal Board brings together representatives from
these organisations and works to ensure strategic and operational alignment.
Key partners involved in the delivery of the Moray Growth Deal programme and associated projects
are:
- The Moray Council
- University of the Highlands and Islands
- Highlands and Islands Enterprise
- Rural Centre of Excellence for Digital Health and Care Innovation
- Scottish Government 
- UK Government 
- Developing the Young Workforce (DYW) Moray
- Representatives of Moray business and community groups 
Page 92

Page 93

11 
3.2  Project updates
3.2.1  Bus Revolution
Value £4.3m 
Lead Body The Moray Council
Current status Project Full Business Case has been approved by the
MGD Board and is expected to be signed off by the
Government during Q4 22/23, enabling the project to
enter delivery in Q1 23/24.
Project vision  Increase the number of people using public transport to
get to and from rural areas for work, education and
leisure 
Project summary
Bus Revolution is an innovative project that aims to increase the number of people using public transport to
get to and from rural areas to places of work, education and leisure, providing a step change in availability
of public transport right across rural Moray. 
The project will provide a flexible demand responsive service, operating when and where needed in an easy
to use way, utilising app based technology that will allow real time journey bookings ‘uber’ style. 
Bus Revolution will receive £4.3m in funding.  This will be used to cover the capital investment required to: 
- Set-up operational systems
- Provide branding and marketing
- Purchase of electric vehicles 
- Provision of associated charging infrastructure to deliver an efficient and robust transport network. 
Headline achievements
The main focus of activity during 2022 has been the preparation of the project Full Business Case.  This was
completed and approved by the Moray Growth Deal programme board in May 2022.  Subsequently, this
document has been revised following feedback from several rounds of review by the Scottish and UK
Governments including a number of workshops with Transport Scotland. The project is working with the
Governments to complete work on the FBC during Q4 22/23, so that delivery can commence in Q1 23/24.   
The project team have also been preparing for go live by progressing several key work streams: 
- Procurement of six electric buses
- Procurement of charging infrastructure for electric buses
- Design of a new livery for vehicles that will be rolled out early 2023
- Development of an app that can support the ‘Uber’ style aspirations of the new service  
- Procurement of a company to support marketing activities for rebranding the service and the
expansion in the routes operated 
Key milestones 
Milestone Due Date
Scottish and UK Governments to provide approval for the project FBC Q4 22/23
Project to enter delivery, with on demand services to commence Q1 23/24 
Page 93

Page 94

12 
Risks and issues that require management by the project team during 2023 
Risk Effects Mitigation
Risk:  Expanded service does not
generate demand as projected.  
Lower demand will impact the
financial model through reduced
revenue income from fares.  
- Regular analysis of user data
- Mitigating actions to be taken if
demand lower than expected
(for example: route timings or
areas covered could be
adjusted, fare model could be
reviewed, marketing could be
more targeted).   
Risk:  Inability to raise private
sector funding to support the
financial model (e.g. Company
purchased season tickets).
Revenue projections lower than
projected.
- Continued discussions with
service providers and large
employers to secure not just
income but an increase in
passenger volumes. 
Case study 
Brand renovation and marketing: 
The base service that this project builds on is well respected by existing customers, but has a dated identity
and lacks understanding and familiarity amongst the wider community. Flourish marketing agency were
appointed following competitive tender process to build on some previous work on a new brand identity. The
existing brand is “Dial M” and as well as having an ‘analogue’ rather than ‘digital’ connotation that does not
have cross-appeal to a wider audience, the brand has a dated image. 
M-connect has been created to capture a more future-focussed brand identity, with a flexible visual identity
that links well to the environment and heritage of Moray, whilst presenting a fresh and imaginative imagery
to a wide audience. The brand name conveys the connectivity of bus travel, as well as social and economic
connections, a strong link with the geography of Moray, and inferences towards digital society. 
Full vehicle wraps for the new bus fleet, and partial wraps for the existing vehicles have been designed to best
utilise the most visible product of the project – the buses themselves. 
This brand will be at the core of carefully planned marketing activity, staged over the project life, with clear
target audiences and measurable outcomes to ensure best return on investment. 
Page 94

Page 95

13 
App technology 
The project is working in partnership with HITRANS the Regional Transport Partnership to introduce app-
based booking technology for demand responsive transport services. This partnership approach has enabled
effective testing of MaaS project solutions and identification of both technical need and the most appropriate
solutions. This has resulted in the Bus Revolution project both acting as trailblazer and beneficiary of emerging
technology solutions for rural demand responsive transport in the Highlands & Islands, currently using the
Liftango platform. Preparatory, testing and development work is underway prior to full launch in line with the
formal project commencement. 
Page 95

Page 96

14 
3.2.2  Business Enterprise Hub (BE Hub)
Value £6.3m 
Lead Body University of Highlands and Islands, Moray College
Current status Working to submit project Full Business Case to the MGD
Board in June 2023 with a view to securing Government
approval by September 2023.
Project vision  Provision of education, research and business support
functions to support new business start-ups, whilst
helping to upscale existing micro businesses. 
Project summary
A key characteristic of Moray is that it has over 3,000 small and medium sized enterprises.  This represents a
considerable growth potential if these businesses can be equipped to scale-up.  Supporting the upskilling and
growth of these businesses, the Business Enterprise Hub (BE Hub) will be a flexible space for business
innovation that is accessible to businesses and students alike, providing an inspirational environment that
encourages entrepreneurial thinking. 
It will be a learning environment where learning spaces and real work environments coincide, where flexibility
of usage allows students, lecturers, researchers and practitioners to share the same space, and where
business support functions can be located with teaching and research skills to develop and support Moray’s
future entrepreneurs and their workforce.  
There are synergies between the BE Hub and other projects including Moray Aerospace, Advanced
Technology and Innovation Campus (MAATIC) and the Manufacturing Innovation Centre for Moray (MICM)
as the BE Hub supports the development and strengthening of Moray’s business supply chain as well as the
development of new products, prototypes and services through research and innovation, some of which may
be appropriate for further development through the MICM Hub.
Headline achievements
 Outline Business Case (OBC) was agreed in 2021, followed by a full appraisal of potential sites in and
around Elgin town centre.  Discussions followed with Moray Council’s Housing Mix Delivery project on
the potential for a shared site (part of the site appraisal exercise) in the centre of Elgin, with the aim of
supporting the regeneration of Elgin town centre.  This was identified as the preferred site option.
 Memorandum of Understanding signed in November 2022 with Moray Council and Robertson
Construction which enables RIBA design stages to be progressed, with stage 2 to be signed off in January
2023. 
Key milestones
In order to progress the aims of the project, the following key milestones are identified for 2023 and into
early 2024.  These include milestones for the building construction as well as the function of the Hub. 
Milestone Due Date
RIBA Stage 2 (designs approved) January 2023
Redeveloped short course programme June 2023
Submission of FBC for MGD Board approval June 2023
Projected date by when Government clearance of the FBC will be secured September 2023
Planning submission  September 2023
Accredited course proposals/research and innovation programme further developed  September 2023
Planning approval January 2024
Construction commences  April 2024 
In the expectation that FBC and planning permission approval stages proceed as planned, construction will
commence in April 2024 and last for approximately 20 months. That said, the Hub “working” model will be
developed ahead of construction so that smooth integration will be possible upon building opening/launch.
Page 96

Page 97

15 
A programme of accredited CPD and short courses to be developed over 2023 into early 2024 along with
progression of research and innovation base.  In the background regular project board and stakeholder
meetings are ongoing to support the development of the Hub function. 
Risks and issues that require management by the project team during 2023 
Risk Effects Mitigation
Inflation results in increased
materials costs 
Project budget likely to increase,
with a high likelihood this will be
higher than funding available.
- Cost mitigation to be achieved
through design specification
and realisation of efficiencies
due to co-location with a
Housing Mix Delivery site
- Exploration of alternative
sources of funding to cover any
potential overspend.
It takes longer than expected to
secure planning consent. 
If this occurred, it could delay
construction activity.
- Process to be planned and
initiated early.
Potential site issues e.g. ground
works and protection /
integration of existing heritage
(as yet unknown) 
Could result in delays to
construction activity or the need
to revise the vision for the site,
both of which could affect time,
quality and cost project
parameters.
- Detailed site survey work to be
progressed as soon as possible.
- Contingency to be integrated
into the budget to offset any
potential issues identified. 
Case study
The Business Enterprise Hub will support skills development to help businesses grow. With this in mind, in
2019, the University of the Highlands and Islands (UHI), approved its first fully accredited CPD course.  Created
as a flagship course for the Business Enterprise hub, it was designed to support upskilling of business leaders
in responsible leadership and management practice.  Since its creation it has supported 4 cohorts of business
leaders in Moray, even through the COVID-19 pandemic.  Complementing an established programme of short
courses supporting business development, this course is the first of its kind offering valuable module
accreditation in a CPD format.  It is anticipated that it will offer a structure for similar courses to be developed
that can be flexibly studied and joined together to form recognised qualifications.   
As well as skills development, the Hub will support research and innovation to support business scale up and
growth.  In 2021 UHI Moray successfully achieved its first Knowledge Transfer Project (KTP) with Moray craft
brewer, Windswept Brewing.  This is a research and innovation project designed to support the innovative
growth of this small but established business through sustainable energy development, responsible
management practices and brand development.  This is the first innovation project to be developed under
the remit of the Business Enterprise Hub and is a collaboration between UHI Moray, the Environmental
Research Institute and the Institute for Northern Studies.  It paves the way for further KTP development in
the Hub as the project progresses. 
Page 97

Page 98

16 
3.2.3  Cultural Quarter
Value £31.6m 
Lead Body The Moray Council
Current status Working to submit project Full Business Case to the MGD
Board in November 2023 with a view to securing
Government approval by February 2024.
Project vision  Investment in key local assets, including the
refurbishment of Grant Lodge, the Town Hall, and
investment in the region’s tourism infrastructure
designed to leverage in private sector investment in a
new hotel.   
Project summary
The Cultural Quarter Project underpins the overall Growth Deal Vision through the development of
accessible, public facing community assets in the centre of Elgin. Significant investment from five partners
(£12.7m The Scottish Government, £3.5m The UK Government, £3.9m The Moray Council and £2m
Highlands and Islands Enterprise) will redevelop two important historic buildings to provide an enhanced
cultural offering which supports increased City Centre activities day and night, and highlights the Region as
an inspirational destination of choice.  The project will also be working to leverage private sector
investment to enhance facilities in Elgin further through the construction of a hotel. 
Each element will be linked together by improved public spaces and road traffic reconfiguration, ensuring
easy and safe walking and cycling connections to the town centre and creating a vibrant space in the heart
of Elgin that will support inclusive economic growth and cultural expansion within the city and wider region,
helping to attract and retain talent whilst increasing tourism region wide. 
The project will work with key stakeholders throughout Moray to establish a vision for the Cultural Quarter
which is more than the sum of its parts. As such, physical transformation in Elgin City Centre can underpin
the ambitions of the Growth Deal whilst supporting the creative, heritage and tourism sectors in Moray to
collaborate, thrive and grow. 
Work to encourage private sector investment in a new hotel at a complementary site, will help meet a
longstanding requirement for additional, quality, hotel accommodation in Elgin. 
Headline achievements
 Cultural Quarter Project Manager appointed August 2022 and Cultural Quarter Project Board
reconvened with additional members (including Creative Scotland, Visit Scotland and Historic
Environment Scotland) in October 2022.
 Discussions progressed with direct user groups for Elgin Town Hall and Grant Lodge to establish baseline
requirements and key aspirations for the redevelopment projects.
 Stakeholder Map for the project widened to include all key local and regional creative, cultural,
heritage, tourism and community organisations, including collaboration with other MGD projects. 
 Individual meetings held with widened stakeholder groups, potential users and beneficiaries to progress
the project vision in line with current needs and maximise this opportunity the Region.
 Procurement Strategy for capital projects reviewed with Moray Council Property Team and revised to
dovetail Design Team Brief Development with Stakeholder engagement.
 Outline Engagement plan to Full Business Case completed.
Key milestones
The next stage of the project will require the following tasks and milestones to be completed to ensure we
can achieve the overall project aims and deliver a robust Full Business Case: 
Page 98

Page 99

17 
Milestone Due Date
A series of targeted, themed, sectoral based workshops with key stakeholders
working across Moray planned to consider the project vision and aims alongside
practical requirements for new spaces and facilities, ensuring they complement
existing and planned provision without displacement
Feb 2023
Appointment of early stage survey, design and planning work for capital projects
and public spaces
March 2023
Appointment of specialist business case support for cultural venues April 2023
Cultural Quarter operational plan revised options appraisal June 2023
Elgin Town Hall Design Team and Cost Consultants appointed June 2023
Draft Full Business Case submitted for approval by the Moray Growth Deal
Programme Board
Nov 2023
Grant Lodge Design Team and Cost Consultants appointed Dec 2023
Full Business Case approved February 2024 
Risks and issues that require management by the project team during 2023 
Risk Effects Mitigation
Inflation in construction
costs means overall
project costs are greater
than budget allocation
Impact on
deliverability of the
project which will in
turn could affect
outcomes and benefits.
- Careful planning to ensure designs deliver on
objectives
- Use internal support to develop project brief
and reduce risk of abortive costs
- Explore additional funding routes
- Appoint cost consultants early
- Engage with private sector and construction
industry to stay abreast of challenges.
Continued pressure on
construction industry
leads to difficulties
making appointments
Problems appointing
suitable consultants
leads to project delays
and cost rises.
- Early and continual engagement with sector
- Attractive and well developed project brief
which highlights profile and benefits of the
projects
- Share info and learn from other MGD projects.
Preferred option for Grant
Lodge does not comply
with Deed of Gift or
Common Land Use
requirements.
Plans could not legally
progress, or process to
gain approval is
lengthy and costly.
- Familiarise all partners with obligations at an
early stage
- Pursue options which are complementary to
MGD aims and Deed
- As vision and operational options are
developed consider compliance
- Community support for proposal and legal
changes to the Trust as necessary.
Timescales and risk mean
that construction costs for
capital works cannot be
market tested for FBC
approval
Investment partners
cannot approve FBC
based on cost
estimates
- Appoint cost consultants early
- Estimates informed by up to date market
information
- Project vision is well defined and correlates
with proposed use
- Users’ needs and proposed designs to give
comfort no major design changes will be
required 
Case study
To update our vision for the Cultural Quarter in the context of significant world events since the deal was
signed, during 2022-23 the team has embarked on a series of workshops and collaboration with local
stakeholders in the creative, heritage, tourism and community sectors.  Enabling us to build on the wealth
of knowledge and activity already taking place in the region, these consultation events will ensure we can
Page 99

Page 100

18 
provide inspiring facilities which create new and enhanced cultural opportunities, recognising current
challenges and working together to maximise the opportunity the growth deal investment presents. 
Since 2018 the Charity Elgin Town Hall for the Community has been operating Elgin Town Hall as a vibrant
events and performance venue, the largest performance space in Moray. Despite the team regularly hosting
sold out events, limitations to the layout of the B-listed building impede growth, and make the venue
unsuitable for some touring companies which you’d expect to see in a building of its significance. Cultural
Quarter Development Workshops kicked off with internal and customer workshops at Elgin Town Hall,
establishing what improvement must be made to support an expanded programme, growing audiences, and
critically, new job opportunities. 
After these sessions, we opened out the discussions and held targeted workshops with representatives
from the creative industries, performing arts, heritage and local tourism across the region, plus Moray’s
iconic industries and brands.  Participants discussed how capital works at Elgin Town Hall and Grant Lodge
could support their existing operations in Moray and nationally/internationally, address gaps in provision
and boost the attractiveness of the region as a place to visit, work and live for the benefit of the sector, the
economy and the public.  Over 100 individuals and organisations working across these sectors in Moray
were invited to take part. In 2023-24 the outcomes from these critical discussions will inform the
architectural brief for each project, enabling us to appoint experienced design teams to develop the
building plans during the coming financial year. 
We’ll use these emerging partnerships to support opportunity throughout the development of the Cultural
Quarter as well as on completion. For example, building on what we’ve learnt so far and to understand the
full extent of the cultural workforce, we plan to collaborate with a Moray based arts development agency
and a moray based heritage consultancy to carry out an up to date mapping of the sector in Moray.  We’re
also hoping to collaborate with the region’s whisky festival and trial ideas to improve festival goers’ visitor
experience which could be further developed and supported by the refurbishment of Grant Lodge.   
Page 100

Page 101

19 
3.2.4  Digital Health
Value £5m 
Lead Body Rural Centre of Excellence (RCE) for Digital Health and
Care Innovation
Current status Achieved approval for the project Full Business Case in
Q3 21/22 and is now in delivery
Project vision  Creation of an anchored demonstration and simulation
environment (DSE) and Living Lab testbeds for the Moray
region. 
Project summary
The Rural Centre of Excellence (RCE) for Digital Health and Care Innovation is led by Scotland’s National Digital
Health & Care Innovation Centre (DHI) and while the centre is focussed on the Moray local authority area,
the initiative plans on becoming a key driver of the country-wide Health for Wealth agenda being promoted
in Scotland as a critical component of the remobilisation and economic recovery strategy. 
The RCE will develop and host a state-of-the-art Demonstration Simulation Environment (DSE) - a physical
immersive facility anchored in the Alexander Graham Bell building in Elgin along with technical assets with
which simulations can be developed at pace, leading to a range of demand-led ‘Living Labs’ with participation
from the Moray community across the region. The Living Lab concept puts users at the heart and drives co-
design and co-production methodologies to be accelerated in the innovation process, in order to develop
innovative digital solutions at pace to enhance health, care, and wellbeing and attract economic development
to the region. The cutting-edge participatory techniques used by DHI to drive innovation ensure that citizen
needs are considered within the innovation development process and, importantly, lead to co-designed
solutions that meet the needs of the main stakeholders. 
The following five Living Lab themes have been progressed (at different rates over the last 12-18 months)
after consultation and engagement with key practitioners and local residents: 
- Healthy living and weight management 
- Care planning and Care in Place
- Smart housing and smart communities
- Co-managing longer term conditions
- Mental wellbeing 
The RCE enables partners to co-create, test and commercialise digital health and care innovations within
Moray. As a launch pad for scale, the innovations will address both local and global challenges and will be
developed to allow for rapid transferability to other regions across the UK. In addition, a workforce
development, future skills and research support programme has been progressed to build capacity and
capability to continue to develop, implement and scale up digital innovations that can be transferred across
Scotland and the rest of the UK. As the digital transformation of the economy continues, the centre’s long-
term vision includes developing commercial opportunities, by building a thriving local digital health cluster. 
As a region with huge potential, the RCE hopes to attract further private-sector investment, new jobs to the
area, and development of new digital care opportunities enabled by the adoption of successful pilot-tests
within the Living Labs. One of the key objectives of the centre is to create a dynamic and creative digital health
and care cluster in Moray, while building on a wider ecosystem of digital, health, rural, and care networks
across Scotland. As a region with a wealth of resources, relevant complementary initiatives and local partners
committed to addressing significant health and care delivery challenges, Moray is an ideal location for the
centre. 
In summary, the centre aims to: 
- Provide a unique rural environment to co-design digital health solutions through simulations and
Living Labs (test bed)
Page 101

Page 102

20 
- Attract commercial interest in digital health to the Moray area and improve economic development
as a result
- Create additional education opportunities to support the primary objective through development
and provision of courses and skills to support Living Lab methodology and technical testing 
The RCE DHI will be operating at the interface of different domains: health, social care, industry, academia,
third sector and other public sector organisations always with a citizen-focussed operating model. 
Headline achievements
The first year of the project was an initiation phase for a complex project relating to advancing innovation in
the region, along with research and development (R&D).  As a result, the achievements can be described as
mostly putting in place the digital enabling infrastructure that allows simulation for all living labs to
commence. 
To celebrate the project entering delivery and completion of the first project work package relating to key
mobilisation activities, a Ministerial launch took place on 10th June 2022 involving Iain Stewart MP,
Parliamentary Under Secretary of State for Scotland and Richard Lochhead MSP. 
(Left to right:  Irema McAra-McWilliam, Richard Lockhead MSP, Chaloner Chute, Reece Moyes, Iain Stewart
MP, Janette Hughes and George Crooks) 
The main achievements are: 
- Securing a physical location for the Demonstration and Simulation Environment (DSE), Alexander
Graham Bell Building in UHI-Moray.
- Recruiting a complement of Specialist Innovation Staff to enable the specific work activities to
progress  
- Procurement activities including:
o Putting in place technical enabling infrastructure to support all the Living Labs R&D
simulations and adoption of integrated digital tools and scale (e.g. personal data store)
o Commissioning specialist services including:
 DHI applications accreditation from Organisation for the Review of Health Care
Apps (ORCHA)
 Contribution Analysis activities including a framework for evaluation from Matter
of Focus 
- Set up of key management systems and processes
o Benefits realisation mapping/planning activity
o Governance structures for the Living Labs, procurement, and other R&D aspects, including
drafting Terms of Reference for all groups
- Initiation of Living Lab workstreams focused on ‘Weight management’ and ‘Care in Place’ with a
range of co-design workshops, 1-on-1 interviews, meetings and engagements to scope further this
Living Lab requirements and needs. 
Page 102

Page 103

21 
Key milestones 
Milestone Due Date
Phase 1 of developing the Demonstration and Simulation Environment (DSE) to be
completed
February 2023
Official opening of the DSE space  Late Q4 22/23
Living Labs 1 and 3 to reach evaluation stages Q3 23/24
All remaining living labs to have completed their development stage (simulations
and real world evidence)
Q3 23/24 
Risks and issues that require management by the project team during 2023 
Risk / issue Effects Mitigation
Risk:  Delay to delivery due to slower
than expected engagement of
Health and Social Care Sector
Limited capacity within the
pressurised H&C sector to attend
project steering and co-design
activities has contributed to
delays in reaching projected
milestones and delayed R&D
procurement/spend in year two.
- Living Lab activity to be run in
parallel instead of parallel in an
effort to identify early if a
stream is going to be subject to
delay, but to have a sufficient
pipeline of work in progress
that means the overall pace of
the project can be progressed. 
- Early and ongoing engagement
with key stakeholders to
forecast engagement
requirements associated with
DHI, with a view to securing
timely support for work. 
Case studies 
Supported self-management living lab 
Over the first year, Living Lab 1 (Supported Self-Management) has completed design and simulation stages. 
This has included extensive clinical engagement, design of future state service delivery models and then
prototype development for the required technologies. The specification for this informed the procurement
of the Personal Health & Care Record application from Sitekit. The team has secured permission to host this
software in NHS Grampian’s cloud hosting environment. 
Now the focus is on developing the initial prototypes into full products ready for governance, live use and
evaluation during the summer of 2023. The first focus within this Living Lab theme is lifestyle and weight
management. Engagement work is underway to confirm several different pathways of services that can adapt
the common set of digital tools for their purposes, deploy and evaluate as per the Living Lab model. 
Page 103

Page 104

22 
3.2.5  Early Years Science, Technology, Engineering and Mathematics (STEM)
Value £4.8m 
Lead Body The Moray Council
Current status Working to submit project Full Business Case to the MGD
Board in October 2023 with a view to securing
Government approval by January 2024.
Project vision  To grow interest in science amongst children aged 3-8   
Project summary
The Early Years STEM project will see investment of £4.8 million of capital funding from both the Scottish
Government and the Moray Council. The Scottish Government will commit up to £3.5m and the Moray
Council £1.3m.  The Moray Council will meet revenue requirements which includes a dedicated STEM
Officer post for the duration of the project. 
The nature of work is changing, and where Moray has historically relied upon traditional manufacturing and
retail business, in the future there will be more high level, technology based occupations. Creating more
appeal for STEM related jobs is important to facilitate the evolution of skills required by the future jobs
market, and to ensure Moray is resilient in the future.   
The Early Years STEM project aims to raise the STEM aspirations of children beginning with those in their early
stages of learning, and seeks to continue this engagement through primary and secondary levels. The focus
on early year’s intervention is a unique feature of this STEM initiative. 
The project will see investment in STEM training and resources, as well as the development of specialist
facilities and learning environments across Moray.  These Hubs will aim to inspire and enhance the STEM
learning experience of children and staff through age appropriate leading edge, industry related STEM
experiences. It is also important that these hubs are accessible to the wider community, thereby allowing
inter-generational learning to take place. The aspiration of this strategy is to close the equity gaps in
participation and attainment in STEM, and ultimately lead to more young people choosing STEM occupations
at a later stage in their lives.   
Headline achievements
Since receiving outline business case approval in December 2021, there has been significant progress in
refining the overall vision for the project. The Project Manager, recruited in June 2022, has implemented an
extensive stakeholder engagement campaign to develop an evidence base to support the overall strategy. 
2022 has also seen significant progress in developing a delivery model for this initiative, with particular focus
on inter-disciplinary working between practitioners and partner organisations. 
Site identification will continue into 2023 with a number of suitable options available for appraisal.   
Key milestones
As we head towards completion of the Full Business Case, 2023 will see significant progress on a number of
elements: 
Milestone  Due Date 
Site identification and selection  February 2023
Appoint design team and implement stakeholder co-design workshops   April 2023
Full Business Case submitted to Moray Growth Deal Programme Board October 2023
Anticipated Full Business Case Approval from Scottish Government  Dec 2023 
Page 104

Page 105

23 
Risks and issues that require management by the project team during 2023 
Risk Effects Mitigation
Rising construction costs Impact on deliverability
of the project which
will in turn could affect
outcomes and benefits.
- Re-develop existing space where possible to
reduce costs. 
- Where construction is required, an
experienced quantity surveyor will prepare the
provisional budget with optimism bias and
contingencies put in place. 
- A phased approach to implementation of
facilities that will identify rising costs, capture
lessons learned and make early interventions
Availability of suitable
host locations
Lack of coverage in
each Associated School
Group (ASG)
- Early engagement with stakeholders to identify
opportunities and spaces for development. 
- Where existing space is not available, new build
facilities will be explored.
Limited revenue funding Preferred approach will
need to be success with
limited dedicated
staffing provision
- The Moray Council has committed revenue
funding for a dedicated STEM Officer post for
the duration of the project, responsible for
curriculum and workforce development.
- The project team will explore additional
funding opportunities to enhance the staffing
provision.
- Strategic partnerships formed with local
employers, STEM providers, community
ambassadors and UHI’s STEM outreach
programme (recently expanded for a further
three years thanks to funding from offshore
wind project developers).
- A partnership approach to STEM delivery and a
network of upskilled practitioners and industry
ambassadors will ensure sustainability past the
life of the project.
Project facilities are not
utilised as planned
Improvements in STEM
attainment levels not
realised
- An extensive community engagement
campaign undertaken to ensure the project
satisfies a need within the user groups. 
Consultations with education staff and young
people throughout the design process.  
- Engagement with partner STEM providers,
utilising expertise and ensuring experiences are
inspiring and age appropriate.  
- The project will seek to remove barriers to
participation where possible. Where
transportation is a barrier, the project will seek
funding opportunities and provide outreach. 
Case study
The Early Years STEM project will see the development of inspirational learning environments across Moray,
increasing STEM opportunities for young people and families across the region, and delivering quality learning
experiences to serve as a catalyst for STEM learning at home or in their school or ELC setting.  The past year
has seen significant engagement with schools, pupils and stakeholder groups, as we refine our vision for how
these spaces will be delivered, and how they can be supported by outreach activities.   
The preferred option focuses on STEM learning centres across the region including fixed sites, a mobile
solution and an outreach model. Outreach will include a centrally managed lending resource with STEM
Page 105

Page 106

24 
activities linked to the Curriculum for Excellence. The Early Years STEM Project Manager is in communication
with UHI about expanding their Lend a Lab initiative into Moray, with two schools scheduled to pilot the offer
in early 2023. 
Sustainability is fundamental to the project and co-locating within an established organisation is a priority for
site selection. The EY STEM project is pleased to collaborate with the libraries service to host a STEM centre
in one of their locations. This will be a flexible learning space with core learning equipment accessible to an
inclusive group of learners.  Embedding STEM learning within the library service ensures sustainability of the
project, utilising the expertise of the learning centre staff, and enhancing the offer currently offered by the
service. 
As site identification continues, the project will prioritise sustainability through collaboration and will seek to
reduce the carbon footprint through the re-development of existing space where possible. 
Page 106

Page 107

25 
3.2.6  Housing Mix Delivery
Value £7.5m 
Lead Body The Moray Council
Current status Working to submit project Full Business Case to the MGD
Board in June 2023 with a view to securing Government
approval by September 2023.
Project vision  Stimulating housing development in town centres, unlock
constrained sites and promote the integration of pilot
exemplar sustainable design and construction
techniques. 
Project summary
The Scottish Government has committed £5m and Moray Council £2.5m towards the Housing Mix Delivery
project. The project aims to support and accelerate the delivery of 360 affordable houses and plots and to
stimulate the private housebuilding sector to deliver a further 500 market houses, supporting town centre
regeneration of brownfield sites and provision of housing in rural towns and villages. 
The project has the principles of innovative and sustainable design and construction, digital health and care,
health and well-being, carbon neutral, simplified consenting processes and quality place making firmly
embedded within its investment objectives, with each development site being carefully planned to deliver
these objectives.
The project links closely with the Digital Health and Business Enterprise Hub projects in the Moray Growth
Deal. 
Headline achievements
 Dallas Dhu project out to tender for design works December 2022. Working closely with Digital Health
project team.
 South Street, Elgin regeneration project- design work reaching RIBA stage 2, working closely with UHI
Moray Business Enterprise Hub project team to deliver a comprehensive town centre redevelopment
project.
 Discussions with landowners in Speyside and other sites progressed.
 Long list of sites updated and re-evaluated.
 Pilot work on heat network and establishing a Moray Growth Deal “carbon” standard progressing. 
Key milestones
The project is working to deliver the following milestones: 
Dallas Dhu award design tender February 2023
Submission of the FBC for MGD approval June 2023
South Street legal agreements between partners to be concluded June 2023
Submission of planning consent for South Street July 2023 
Risks and issues that require management by the project team during 2023 
Risk Effects Mitigation
Inflation and
construction costs
continue to rise and
material shortages
Reduced impact of project.
Impacts upon objectives and
outputs. 
Review objectives and outcomes to
reflect costs. Cost consultants involved
in key projects to inform decisions.
Lack of knowledge and
understanding of carbon
targets to be achieved
Inconsistent approach to carbon
calculations throughout projects
and in particular the housing
“Moray” standards and process being
developed by Strategic Planning and
Development section in Moray Council,
Page 107

Page 108

26 
proposals do not achieve level of
innovation aspired to.
procedure, minimum requirements and
principles to be adhered to.
South Street, Elgin-
funding gap not met
through Levelling Up
Fund application
Insufficient funding to achieve the
comprehensive redevelopment
proposed.
Re-scope project and remove elements,
seek other external funding sources or
increase contribution from the Housing
Mix Delivery project. 
Case study
Dallas Dhu, Forres 
This site is located to the south of Forres and is identified for residential development in the Moray Local
Development Plan 2020. The Council is working in partnership with Altyre Estate and a Registered Social
Landlord to deliver a high quality, innovative housing development. 
An open tender process is underway to appoint a design team in early 2023 to design the first phase of
affordable homes and an innovative housing development which acts as an exemplar for net zero, provides
a living lab for the Digital Health project and for health and well-being. The project will open up the rest of
the site for further affordable homes and private sector development. 
Page 108

Page 109

27 
3.2.7  Moray Aerospace, Advanced Technology and Innovation Campus (MAATIC)
Value £24m 
Lead Body University of Highlands and Islands, Moray College
Current status Working to submit project Full Business Case to the MGD
Board in February 2023 with a view to securing
Government approval by May 2023.
Project vision  Establishment of a cutting edge commercial and
academically supported training and research centre for
excellence that will provide advanced skills for the
region’s industries. 
Project summary
This project will use the once-in-a-generation combination of the Moray Growth Deal, strategic aerospace
developments and a partnership with Boeing to provide a genuinely transformational opportunity for the
region and its people. 
Moray is a region of underemployment, demographic challenge, and gender opportunity gaps with
traditional industries facing an uncertain economic future. The Moray Aerospace, Advanced Technology,
and Innovation Campus (MAATIC) will harness the opportunities presented by emerging technologies in
aerospace, advanced manufacturing, and decarbonisation to tackle the issues outlined above. MAATIC will
be Moray’s contribution and gateway to the national network of centres of excellence and knowledge
exchange making a future which is environmentally, socially, and economically sustainable. 
Specifically, with UHI reaching agreement with Boeing in late 2022 regarding how they will support the
MAATIC facility, the project team is working to develop a Full Business Case that focuses on 5 streams of
activity: 
1) Boeing /Civil Aviation Authority(CAA) / Air Services Training (AST - Existing skills and training vehicle
of UHI Perth)  condensed part 66 and type approved training (aerospace and aviation)
2) Immersive training centre for safety critical systems (immersive technologies and synthetic training)
3) Delivery of a suite of integrated programmes of education covering aerospace, aviation, immersive
technologies, advanced manufacturing and innovation
4) Centre for research in aerospace and sustainable fuels (aviation, aerospace and innovation)
5) Innovation and development space 
The MAATIC building itself will house commercial and academic leading-edge research on these emerging
technologies, will be a training facility to support the skills required to underpin and deliver these
technologies, and will have a communal space for the promotion of STEM developments and opportunities
to the community and to the next generation of technologists. Given synergies between the projects, there
is the potential that the MAATIC facility will also host the Manufacturing Innovation Centre for Moray
(MICM) facility run by the Highlands and Islands Enterprise (HIE).
Headline achievements
Since the MAATIC Outline Business Case was developed, there have been several significant changes in the
aerospace and aviation sectors, most notably changes in the aircraft market due to the periods when aircraft
were grounded/in less use due to the pandemic meant provision of a surplus 737 was no longer economically
viable for Boeing and also precipitated a desire to move training from physical to more virtual environments.
This has in turn reopened the issue of the ideal site for MAATIC and a number of options are under
consideration   
In light of this, MAATIC secured approval from the MGD Board in June 2022 for a change request that delayed
the FBC submission date to February 2023, allowing the project team to review the vision to be realised and
secure a more future proofed offering from Boeing.  As this work has progressed, the following achievements
have been made:   
Page 109

Page 110

28 
- Significant engagement between UHI and Boeing that resulted in a revised offering being received
from Boeing in November 2022 that was subsequently approved in principle by the MGD Board.  
- Workshop held with both the Scottish and UK Governments regarding the revised offer and the
emerging project vision.
- In late 2022 a consultant was appointed to develop the project FBC for February 2023. 
Key milestones 
Milestone Due Date
Project presentation to UHI Chair of Court February 2023
Submission of draft FBC to MAATIC Project Board February 2023
FBC to be submitted by MGD Board  February 2023
FBC to undergo Government review Q1 23/24
MAATIC project to enter delivery Q2 23/24 
Risks and issues that require management by the project team during 2023 
Risk Effects Mitigation
Disparity between actual v
projected targets around student
numbers, research and
innovation 
Potential to undermine the
project delivery model and long
term sustainability of the project
Robust planning during the
implementation phase and
regular reviews of data so the
project and Business As Usual 
teams can take action as needed
to realise targets set.
Loss of a key project partner Inability to realise some or all of
the project objectives.
Regular and ongoing
engagement with project
partners to ensure an FBC is
developed that can achieve
common goals for everyone
involved.   
Case study
Consistent with UHI’s modular ethos on further and higher education, MAATIC will ultimately teach and
train almost 700 students per year across four key curriculum streams offering about 40 programmes
ranging from foundation apprenticeships to Research Degrees and MBAs. 
The four key curriculum streams are: 
1. Aerospace Engineering
2. Sustainability Engineering
3. Immersive Technologies
4. Design and Innovation 
Students will be attracted to MAATIC by: 
1. The potential Boeing collaboration
2. The curriculum
3. The credibility and authority of leading academics
4. Moray’s cultural, socio-economic and well-being offering as destination of choice 
Consistent with UHI’s student journey experience, a school-leaver with minimal academic credits could
begin studying at MAATIC and progress from highers and or apprenticeship to PhD. 
Page 110

Page 111

29 
3.2.8  Manufacturing and Innovation Centre for Moray (MICM)
Value £5m 
Lead Body Highlands and Islands Enterprise
Current status Working to submit project Full Business Case to the MGD
Board in March 2023 with a view to securing
Government approval by June 2023.
Project vision  A focal point for businesses to learn best practice and
collaborate, stimulating the creation of new and growth
of existing micro businesses throughout Moray. 
Project summary
The key driver for this project is to achieve a grass roots cultural shift in how Moray businesses gain insight
into the latest process and production efficiencies that are available, and how they can use them to undertake
product and process innovation.  
The Manufacturing Innovation Centre for Moray (MICM) will act as a local focal point for business to access
best practice and, crucially, identify how they can collaborate with universities and other research institutes,
and be quickly supported to access the relevant support from organisations such as Highlands and Islands
Enterprise (HIE), National Manufacturing Institute Scotland (NMIS), Scottish Manufacturing Advisory Service
(SMAS), Interface (the knowledge connection for business), Business Gateway and other service providers to
meet their needs. 
It is important to emphasise that while MICM will seek to provide services that are customised to the needs
of rural manufacturing business, it will also act as a vital access point for local businesses to engage with the
National Manufacturing Institute for Scotland. 
Much has changed since the OBC was agreed with increased pressures due to global economic conditions, a
tightened labour market and working practices altered forever by the pandemic but the core need to
support a vital sector to improve and innovate has not and MICM’ s mission is more relevant than it was in
2019. 
Headline achievements
The focus for the MICM team during 2022 has been to revise the OBC and prepare for the development of
the FBC in early 2023.  This has resulted in the project providing further detail on and securing approval for a
number of changes to the original project vision, namely: 
- Change in location from RAF Lossiemouth to Forres Enterprise Park
- Revised construction plan
- Adoption of phased approach to establishment of MICM to mitigate against the construction delays
and allow the service element to be provided at the earliest practical date.   
The proposed phases were: 
- Phase 1 – Service development within a temporary facility including development and approval of a
Full Business Case, staff recruitment and development and launch of the initial MICM service
offering. This offering will be located in Building 10 at the Enterprise Park at Forres. 
- Phase 2 – build of incubator units: Completion of the initial 4 incubator units on Site 3a at Forres
Enterprise Park 
- Phase 3 – build of MICM within MAATIC: Construction of joint MICM and MAATIC facility at Site 3b
or other at FEP. Final formats are to be determined and will be dependent on the rescoping of the
MAATIC project including its siting.   
Page 111

Page 112

30 
The Board agreed in October 2022 to unconditionally approve phase 1 and to conditionally approve phases
2 and 3, subject to a MAATIC change request being submitted and approved regarding the location of their
facility. 
Key milestones
Due to significant dependencies between the MICM and MAATIC projects (the current intention is that they
co-locate when the MAATIC facility is constructed), 
Milestone Due Date
Work on the FBC to be procured January 2023
Project board reconstituted February 2023
FBC to be completed May 2023
HIE Board approval  June 2023 
Risks and issues that require management by the project team during 2023
MICM Is currently managing the following major risks: 
Risk Effects Mitigation
MAATIC rescoping activity Could impact the viability of
MICM
Monitor. Ensure HIE are kept
informed and that MAATIC team
are updated in MICM
Cost inflation Compromises what MICM can
deliver
Monitor. Include contingency.
Propose cost savings. Explore
additional funding
Lack of engagement from NMIS,
SMAS, Interface, Business
Gateway and others
Vision for MICM diverges from
what key stakeholders would like
to see
Initial consultation work directly
through MICM business planning
or through UHI’s development of
the MAATIC proposal to ensure
they are sighted on, and
supportive of the proposals
being made
Lack of co-ordination on design
for facility for MAATIC and MICM
The facility does not meet the
needs of one or both projects
Close co-ordination between HIE
and UHI on the design and
procurement process for
MAATIC featuring MICM
Lack of productive engagement
with the business community
Vision for MICM diverges from
what the business community
would like to see
Consultation events with the
Moray Growth Deal, Business
Assembly and Chamber of
Commerce, as well as a broader
business survey. Ensure
involvement with Project Board
Competing demands for
resources across Growth Deal
projects, particularly the three
complementary projects of
MAATIC, MICM and BE Hub
FBC development and
subsequent transition into
delivery is curtailed.
Good co-ordination between the
projects in order to ensure no
duplication and maximise
synergies 
Case study
The ambition for MICM is to create a grass roots cultural shift in efficiency and innovation for Moray’s
manufacturing businesses. HIE work with manufacturing businesses across our region to support their
development and we see a clear and growing need for local support to access the best practice required to
make the leap to the next level. 
Page 112

Page 113

31 
Some recent examples include: 
- A manufacturer developing lighter components using composites is looking for support in
development of validation and testing of components from NMIS and the national Lightweight
Manufacturing Centre. This will require at least two week’s travel to the central belt for key
personnel who are currently in the middle of a demanding scale-up project.  The company is
currently weighing the benefits of continuing with the project. With MICM in place they could
access a local venue for both equipment and project support reducing costs and disruption and
bringing the test equipment closer to their processes.  
- A Caithness based engineering company has been affected by a shortage of skilled labour. Having
analysed their manufacturing processes, they believe that automation of their production line
might help. With support from HIE, the company attended a demonstration event held in Thurso
by the North Lanarkshire SmartHub to explore the use of cobots (collaborative robots) to improve
their welding processes. During the event the company met with an equipment vendor and have
gone on to develop a project to install and evaluate a small cobot at their Caithness site.  The
potential prize for the company is an expansion of working hours, reduced order fulfilment times
and securing further orders. This is a great example of the type of project that we want MICM to
work for Moray businesses - providing the links and opportunities for SMEs to access best practice
in manufacturing and supporting them to evaluate how it could benefit their business. 
Cobot demonstration at SmartHub 
Page 113

Page 114

32 
4.  Activity planned for 2023
4.1  Projects set to enter delivery during 2023
When the Moray Growth Deal was signed in December 2021, the Digital Health project had secured
approval for its Full Business Case and entered delivery. This was followed by Bus Revolution who
had their Full Business Case approved by the MGD Board in May 2022, with Government clearance
to enter delivery expected early 2023.
Significant progress is expected during 2023 with the remaining six projects - all are expected to seek
MGD Board approval for their Full Business Cases and it is hoped that at least four of these will
receive Government approval and have entered delivery.
The review process undertaken by the Scottish and UK Governments involves consultation with a
large number of different departments. Whilst each project has set aside a three month window for
this, there is a risk of it going beyond this timeframe. The PMO will work collaboratively with the
Governments to manage this, including running sessions throughout 2023 for different Government
departments so they are familiar with the content of project FBCs before they are formally
submitted. 
FBC submitted to MGD Board for approval 
Window allocated for SG and UKG review 
Project J F M A M J J A S O N D
MAATIC            
MICM            
BE Hub             
Housing Mix Delivery            
EY STEM*            
Cultural Quarter*            
* Government review process likely to extend into 2024, with window for EY STEM extending to January and
Cultural Quarter February.
4.2  Milestones to be achieved
During the course of 2023, the Moray Growth Deal PMO is working to achieve the following
milestones:
Milestones Target date
Approval of a first iteration of the MGD Benefits Realisation and Monitoring Plan Q4 22/23
2023/24 grant offer letter to be agreed with the Scottish Government Q1 23/24
Final version of the annual report to be completed following the Deal’s annual
conversation with the Scottish and UK Governments
Q1 23/24
Bus Revolution project to start delivery Q1 23/24
All of the remaining 6 projects to have submitted their Full Business Cases to the
MGD Board for approval
Q3 23/24 
4.3  Future delivery impacts
At both a programme and project level there are a number of risks and issues being managed that
could affect the ability for the Growth Deal to successfully delivery its objectives. Looking into 2023,
it is expected that the following will need to be closely controlled by the Programme Management
Office (PMO) and Project Managers.
Page 114

Page 115

33 
- As FBCs are developed during 2023, there is a need to ensure MAATIC, MICM and BE Hub
complement each other and do not cross over on areas of activity relating to innovation,
work with businesses and research.
- All project FBCs being developed will need to ensure they remain compliant with subsidy
control regulations.
- The sustainability and viability of project deliverables is paramount and FBCs will need to
demonstrate how ongoing activity can be funded within the revenue budgets available.
- Inflationary pressures are increasing costs so this needs to be mitigated, either by driving
efficiencies during procurement, reviewing and reprioritising the deliverables required and /
or securing additional streams of funding.
- Recruitment to programme and project roles during 2022 provided a step change in
capacity, but retention and continuity will be key going forward to ensure delivery can
continue to progress as planned.
- Effective and aligned engagement activity throughout all Growth Deal activity is needed to
ensure that key stakeholders are consulted and informed as FBCs are finalised and as an
increasing amount of activity moves into delivery.
4.4  Benefits realisation and monitoring plan
Regional partners, along with the Scottish and UK Governments, are providing Growth Deal funding
on the basis that the programme and projects make positive improvements to social and economic
challenges being faced in Moray. A key condition of funding is that the PMO quantifies, monitors
and, where appropriate, takes action to provide confidence that the defined improvements and
targets are on track to be achieved.
During 2022 work started to develop a first iteration of the MGD Benefits Realisation and Monitoring
plan. This will be presented to the MGD Board in February for approval, with the plan setting out
how it will evolve during 2023 and into 2024 as projects secure approval for their FBCs.
With only one project in delivery during 2022, the remaining seven projects have been working to
generate detail around the exact targets and timescales associated with benefits to be realised. This
makes it difficult at this stage to definitively confirm the total impact the Growth Deal will make and
whether projections set out in the full deal documents remain valid.
As a result, the following tables set out the current status of benefits information and how this will
be strengthened during 2023 into early 2024:
This initial version  of the MGD Benefits Realisation Plan seeks to:
- Define the approach to be taken to manage benefits and the associated governance arrangements.
- Map how projects will contribute to each Inclusive Growth Indicator and realise a specific programme
level benefit.  
- Introduce a template for the Monitoring Plan, populated by SMART targets for the first project to enter
delivery (Digital Health). 
Expectations for how this plan will be revised during 2023:
- With more projects due to submit their FBCs during 2023, further work will be undertaken to expand
the monitoring plan, ensuring SMART targets are applied to all project level benefits.
- Project level benefit targets will be aggregated to create programme level targets.
- Analysis of the projected programme level targets will to take place to determine if they align with the
original aspiration of the MGD (if not, work will then be initiated to mitigate any shortfall).
- Generate clarity on the mechanism that will be used by Project Managers to provide benefits updates
(for example by using a cloud based portal or by using traditional spreadsheets). 
Page 115

Page 116

34 
The Benefits Realisation and Monitoring Plan will pull together activity, moving away from individual
project reporting to activity being monitored against six indicators.  
Productivity Keeping businesses competitive and delivering economic growth that is resilient
and sustainable.
Population Ensure Scotland has a sustainable working age population.
Participation Reducing inequality of opportunity to access to work and ensuring jobs are
fulfilling, secure and well-paid.
People Help keep Scotland's population healthy and skilled, spreading economic
benefits more widely with lower levels of inequality.
Place Improve resiliency of Scottish communities by ensuring they have the natural
and physical resources to ensure they are strong and sustainable.
Fairer Scotland duty Reducing inequality caused by socio-economic disadvantage. 
Looking ahead into 2023 and 2024, the following milestones have been identified relating to Benefits
realisation work:
February 2023 Submission of a first draft of the MGD Benefits Realisation and Monitoring Plan to the
MGD Board for approval. 
Throughout 2023  Monitoring plan to be updated with SMART information associated with project
benefit targets as approval of the individual FBCs is secured.   
Early 2024 Second iteration of the Benefits Realisation and Monitoring Plan to be submitted to the
MGD Board once all projects have secured approval for their FBCs.   
This will be accompanied with analysis as to whether the confirmed project benefits
are sufficient to achieve programme outcomes defined when the deal was signed or if
mitigating action is required (project benefit targets to be enhanced or programme
aspirations revised). 
Page 116

Page 117

35 
5.  Financial summary
5.1  Project funding
When the Moray Growth Deal was signed in December 2021, the following financial commitments
for projects were made. Organisations contributing under ‘Local partner investment’ includes Moray
Council, University of Highlands and Islands, Highlands and Islands Enterprise and the private sector.
Project Scottish
Government
investment (£’000)
UK Government
investment
(£’000)
Local partner
investment
(£’000)
Total investment
(£’000)
Capital
Bus Revolution 4,000 - 300 4,300
Business Enterprise
Hub (BE Hub)
3,300 - 1,000 4,300
Cultural Quarter 12,700 3,500 15,400 31,600
Digital Health - 5,000 - 5,000
Early Years STEM  3,500 - 1,300 4,800
Housing Mix Delivery 5,000 - 2,500 7,500
MAATIC* - 21,000 3,390 24,390
MICM 750 3,000 3,140 6,890
TOTAL 29,250 32,500 27,030 88,780
Revenue
Bus Revolution - - 63 63
Business Enterprise
Hub (BE Hub)
2,000 - 2,000 4,000
Cultural Quarter   700 
Early Years STEM - - 1,575 1,575
MAATIC* - - - -
MICM 1,250 - 110 1,360
TOTAL 3,250 - 3,748 6,998
* Total level of funding expected to be higher due to private sector benefit in kind contribution and revenue
support from HIE 
5.2  Funding drawn down from the Scottish and UK Governments Q3 21/22 to Q3 22/23
In December 2021 when the Full Deal was signed, both the Scottish and UK Governments made a
commitment to provide the above funding. The trigger for the projects to be able to draw this down
is approval of their Full Business Case. In Q3 21/22 the Digital Health Full Business Case was
approved and this is the sole project in delivery during the term covered by this annual report.
Focusing on the Digital Health project, the following Government funding has been drawn down:
Project Government investment (£’000) Funding drawn down Q3 21/22
to Q3 22/23
Digital Health 5,000 558 
Page 117

Page 118

36 
6.  Programme structure and governance activity
6.1  Structure of Moray Growth Deal activity and officers involved
By the summer of 2022 recruitment to the majority of MGD programme and project level positions
had been completed. At the time of writing this report (January 2023) there are currently two
vacancies: Bus Revolution and MAATIC PM posts (the latter is being filled on an interim basis by UHI
Executive Office’s Business Transformation Team).
Covering Moray Council and key project delivery partners, the following structure and resources are
in place:
Executive oversight of the Moray Growth Deal
 Rhona Gunn, Depute Chief Executive and Moray Growth Deal Senior Responsible Officer (SRO) (Moray
Council)
 Jim Grant, Head of Development Services (Moray Council) – day to day oversight 
Architects of the Growth Deal, with the SRO chairing the Moray Growth Deal Board and the Head of
Development Services providing day to day oversight. 
Programme Management Office
 Michael Kelly, Programme Manager (Moray Council)
 Lindsay Lyon, Programme Officer (Moray Council) 
Responsible for overall delivery of the programme, working closely with the MGD Board, all project delivery
teams and the Scottish and UK Governments. 
Project Delivery
Teams in place within different organisations working to deliver the eight projects that make up the Moray
Growth Deal. 
Bus Revolution (led by Moray Council) 
 PM:  Post currently vacant
 SRO:  Nicola Moss, Head of Environmental and
Commercial Services 
Business Enterprise Hub (led by UHI-Moray) 
 PM:  Allane Hay, Deputy Head of Academic
Partnerships
 SRO:  David Patterson, UHI-Moray Principal
Cultural Quarter (led by Moray Council) 
 PM:  Claire English, Senior Project Manager
 SRO:  Jim Grant, Head of Economic
Development Services 
Digital Health (led by the Digital Health Institute) 
 Marie Simpson, Programme Manager
 Janette Hughes, Director of Planning and
Performance
Early Years STEM (led by Moray Council) 
 PM:  Sarah Barnes, Senior Project Manager
 SRO:  Hazel Sly, Early Years Service Manager 
Housing Mix Delivery (led by Moray Council) 
 PM:  Emma Gordon, Senior Project Manager
 SRO:  Gary Templeton, Principal Planning
Officer
MAATIC (led by UHI- Moray) 
 PM:  Post currently vacant.  Being filled on an
interim basis by Kenny MacDonald, Project
Manager at UHI Executive Office
 SRO:  David Patterson, UHI-Moray Principal 
MICM (led by HIE) 
 PM:  David Howie, Head of Strategic Projects
 SRO:  David Reid, Area Manager (Moray) 
Page 118

Page 119

37 
6.2  Summary of assurance activity progressed up to December 2022
In July 2022 the MGD Board approved an enhanced procedure for managing assurance activity.  The
key changes introduced include:
- A series of checkpoints or ‘gates’ that when reached trigger the need for Project Managers
to make submissions to the board for approval.
- Development and introduction of a cover sheet to accompany assurance activity that draws
out pertinent information relating to assurance activity
- A step by step procedure for how assurance requests should be handled
During 2022, the following assurance activity was progressed through the MGD Board:
Project  Assurance ask Description Date Status
MAATIC Issues report Cost inflation causing projections of
capital construction costs to increase
higher than budget available.
Jan 22 For awareness.  Board
assistance sought to
help mitigate it.
DHI Gate E;
Change
Minor extension of delivery window
into 25/26 FY and reprofile of budget.
May 22 Approved by MGD
Board and
Governments.
Bus
Revolution
Gate C;
FBC approval
Submission of project FBC. May 22 Approved by MGD
Board, Government
approval expected early
2023
MAATIC Gate E;
Change
Submission date of FBC delayed to Feb
23, allowing time for delivery options
to be reviewed.
Jun 22 Approved by MGD
Board and
Governments.
MAATIC Issues report Update on negotiations with Boeing
regarding how they will support the
facility, specifically a move away from
the provision of a plane to a more
virtual learning environment.
Jun 22 For awareness.  Board
assistance sought to
help mitigate it.
Early Years
STEM
Issues report Revenue budget allocation likely to be
exceeded by preferred delivery model
so revised approach being developed.
Jul 22 For awareness.  Board
assistance sought to
help mitigate it.
MICM Gate E;
Change
In light of delays to MAATIC, the
project sought to change approach by
establishing a temporary facility before
co-locating with MAATIC.
Oct 22 Approved by MGD
Board.  Government
confirmed their
approval not required.
DHI Gate E;
Change
More detail on the provision of grants
and permission sought to fill 2 part
time posts with 1 consultancy role.
Nov 22 Approved by MGD
Board and
Governments.
DHI Issues report Projected 22/23 underspend
highlighted with mitigating actions to
be progressed outllined
Nov 22 For awareness.  Board
assistance sought to
help mitigate it. 
6.3  Audit activity undertaken during 2022
The Moray Growth Deal fully recognises that it is a condition of the grant funding being provided to
demonstrate that proportionate and regular audit activity is taking place.
In the summer of 2022 the Moray Council’s Internal Audit Team undertook an audit, in accordance
with Internal Audit Standard PSIAS, with the following scope:
Page 119

Page 120

38 
‘To provide assurance that the governance and administrative arrangements that have been
established by the Council in supporting the delivery of the Moray Growth Deal are adequate and
proportionate’.
A rating, based on a four point scale, is provided for both ‘system’ and ‘testing’ aspects of the audit. 
The audit with the above scope received the second highest rating, substantial for both ‘system’ and
‘testing’.  A copy of the audit report can be found in appendix A, with the following
recommendations having been made that are being progressed by the Programme Management
Office.
Audit recommendation Timescale for
implication
Current status 
A formalised monitoring framework
should be agreed to measure and
record the benefits achieved for each
project against their respective
business plans.
June 2023 Benefits and Monitoring Plans drafted and due
to be presented to the MGD Board for approval
in Q4 22/23, with the monitoring plan ‘going
live’ in Q1 23/24.
In accordance with the Stakeholder
Engagement Plan, ongoing
communication should be undertaken
to highlight the actions undertaken
within the Moray Growth Deal.  This
should also include updating the
Communications Plan to reflect
planned activity beyond September
2022.
March 2023 Several actions have been taken to ensure a
more co-ordinated approach to communications
and engagement:
- All projects submitting their stakeholder
engagement plans to the PMO
- Quarterly PM meeting will focus on
engagement activity (understanding forward
plans, identifying areas for collaboration
between projects and understanding
significant entries that need escalated into
programme communications tracker).
- Cycle of joint comms meeting to be
established for 2023, sequenced after
quarterly PM meeting that focuses on
engagement.
Guidelines should be developed to
ensure consistent practices can be
followed in the saving of documents
and naming conventions within the
SharePoint document management
system.
March 2023 - New SharePoint filing structure developed and
implemented.
- Document prepared that provides guidance on
naming documents and how version control
should be managed.  
Consideration should be given to
providing elected members with a
briefing session regarding the Scrutiny
Checklist detailed within the Audit
Scotland published report on
Scotland’s City Region and Growth
Deals of January 2020.
March 2023 Engagement with members in February 2023
regarding the annual report and this
requirement will be integrated into this session.
Each partner organisation should
provide their annual audit plans to the
Moray Council of planned internal
audit activity regarding Moray Growth
Deal activities.  These plans should
then be forwarded to the Audit and
Risk Manager for review.
December
2022
Engagement with UHI, HIE, and DHI has
indicated strong support for activity to be
internally audited in a way that is compliant with
Government grant conditions.  Due to the
emerging nature of Growth Deal activity, Moray
projects do not currently feature on any
partners forward look audit plans, but during
2023 work will be progressed to define the
scope and timings of future activity. 
Page 120

Page 121

Moray Council
Internal Audit Section 
1
Moray Growth Deal 
Final Report 
Item 8.
Page 121

Page 122

Moray Council
Internal Audit Section 
2
DEPARTMENT: Economy, Environment and Finance 
SUBJECT: Moray Growth Deal 
REPORT REF: 23’013 
Table of Contents 
Section No   Section Title 
1   Executive Summary 
2   Introduction 
3   Audit Scope 
4   Summary Assessment 
5   Findings 
6   Recommendations
Page 122

Page 123

Moray Council
Internal Audit Section 
3
1. Executive Summary  
The annual audit plan for 2022/23 provides for a review of the governance and
administrative arrangements that the Council has established to support the delivery
of the Moray Growth Deal.  
The Moray Growth Deal (the Deal) is a transformational investment of over £100
million in the next 10 years for eight strategic projects intended to maximise regional
economic competitiveness and boost economic growth across the Moray area. The
Deal provides an opportunity to build on the existing strengths of Moray’s culture,
tourism, and manufacturing sectors whilst also addressing transport and housing
challenges to facilitate economic growth that is sustainable, fair and inclusive. The
Deal will also support major new developments in key sectors of health and
aerospace, as well as early years education, all of which will expand Moray’s
Science, Technology, Engineering and Mathematics (STEM) skills base to enable
local people to develop the skills needed to access high quality jobs and tackle
gender imbalances in key sectors of our economy. 
The Deal brings together the Scottish and UK Governments, Moray Council, partners
from across the public and third sector and businesses to work collaboratively in
delivering the Deal’s vision for the area. Moray Council is the accountable body for
the Deal and has the responsibility to hold to account any partner organisation in the
delivery of the overall programme. 
The Moray Council and each partner organisation will be separately responsible for
allocating internal audit resources for the Deal’s activities. However, Moray Council’s
Internal Audit Section will reserve the right to review programme and project
activities and request information from all partners regarding these activities. It is
appreciated the Deal is still at an early stage of implementation. The scope of this
audit has therefore been limited to a review of the processes established for
governance, administration, finance, risk, engagement and performance
management.  
The audit was carried out in accordance with Public Sector Internal Audit Standards
(PSIAS).  
The audit noted the following areas for management consideration:-  
 Each of the eight projects are intended to achieve economic benefits. A
requirement of the Deal Agreement is to monitor the progress in the
implementation of these projects and evidence the delivery of these economic
benefits. A monitoring framework should be established and implemented to
measure and record the benefits achieved for each project against their
respective business plans.  
Page 123

Page 124

Moray Council
Internal Audit Section 
4
 During the audit difficulties were experienced in locating requested
information. Documents are saved within the Council’s document
management system called SharePoint. However, inconsistencies were found
in the naming and location of where information had been saved. The recently
appointed Programme Manager has recognised this and is working towards
resolving the situation. Clear guidelines should be developed to ensure
consistent practices are followed in the saving of documents. 
 A requirement of the Financial Plan of the Deal is for each Partner
Organisation to be separately responsible for allocating internal audit
resources. However, the Audit and Risk Manager of the Council is responsible
for reviewing the audit activities for each Partner Organisation. The Annual
Audit Plan for each Partner Organisation detailing the internal audit work
planned regarding the Moray Growth Deal should be forwarded to the Moray
Council as the Accountable Body every year. This will then provide the
opportunity for the Audit and Risk Manager to review planned activity and to
request any additional information   
Page 124

Page 125

Moray Council
Internal Audit Section 
5
2. Introduction 
The Annual Audit Plan for 2022/23 provides for a review to be undertaken of the
governance and administrative arrangements in place for the management of the
Moray Growth Deal. In August 2014, the UK and Scottish Governments jointly
announced the first City Region Deal in Scotland. All deals are different and are
intended to be based on local circumstances and priorities. In Scotland, all signed
deals are agreements between the UK Government, the Scottish Government,
councils and sometimes other partners, such as local business representatives and
universities. 
The Moray Growth Deal Agreement was signed by Moray Council and the UK and
Scottish Governments in December 2021, endorsing a £100 million investment in
eight strategic projects over a 10 year period. 
3. Audit Scope 
The scope of this audit was to provide assurance that the governance and
administrative arrangements that have been established by the Council in supporting
the delivery of the Moray Growth Deal are adequate and proportionate. 
4. Summary Assessment 
The Internal Audit Section will provide Management with an opinion on the internal
control environment based on four categories of classification:   
Assurance Level System and Testing Conclusion 
Full  The controls tested are being consistently applied
Substantial There is evidence that the level of non-compliance with
some of the controls may put some of the system
objectives at risk.
Limited The level of non-compliance puts the system objectives
at risk.
Page 125

Page 126

Moray Council
Internal Audit Section 
6
None Significant non-compliance with basic controls leaves the
system open to error or abuse. 
Our assessment in terms of the design of, and the compliance with the system of
internal controls for the Moray Growth Deal as limited by the scope of audit is set
out below: 
System Assessment Testing Assessment
Substantial Substantial   
5. Findings 
The main issues raised for management consideration are: 
5.01 The outline business plans for each of the 8 projects contain information
relating to benefits realisation. A requirement of the Deal Agreement is to
monitor the progress in the implementation of each of these projects and
the expected benefits. This is being addressed at Programme Board level
in the development of a monitoring framework to ensure the recording of
progress and the measurement of benefits achieved for each project
against their respective business plans.
5.02 The approved Governance Framework highlights the importance of
community engagement.   However, since the signing of the Deal, limited
evidence was found of any communication undertaken detailing progress
within the Deal. In accordance with the Governance Framework, it is
important that communication and engagement retain a strong focus and
is resourced adequately.
5.03 During the audit difficulties were experienced in locating requested
documents saved within the document management system, SharePoint. 
It is noted that over the development and early operation of the Deal, there
have been several changes in personnel which has undoubtedly been a
contributing factor, resulting in filing inconsistencies.  The recently
appointed Programme Manager has recognised this and is working
towards resolving the situation.  The efficient retrieval of saved documents
Page 126

Page 127

Moray Council
Internal Audit Section 
7
is essential given the level of scrutiny and inspection that will be required
over the lifetime of the Deal.  
5.04 In January 2020, Audit Scotland published a report on Scotland’s City
Region and Growth Deals. The report was designed to provide an early
assessment review of deals in Scotland, looking at progress to date and
considered governance and accountability arrangements.  Published
alongside this report was a scrutiny checklist for elected members,
designed to provide examples of questions that may be asked to provide
a better understanding and support the scrutiny of performance.  It is
pleasing to note that elected member briefings have been held regarding
the Deal, however this has not included the requirements of this scrutiny
checklist.
5.05 In accordance with the Financial Plan, each Partner Organisation is
separately responsible for allocating internal audit resources for Moray
Growth Deal Activities. The Annual Audit Plan for each Partner
Organisation detailing the internal audit work planned regarding the Moray
Growth Deal should be forwarded to the Moray Council as the
Accountable Body every year. This will then provide the opportunity for
the Audit and Risk Manager to review planned activity and to request any
additional information.   
Page 127

Page 128

Moray Council
Internal Audit Section 
8
6. Recommendations 
Risk Ratings for Recommendations
High Key controls absent, not being
operated as designed or could
be improved. Urgent attention
required.
Medium Less critically important controls
absent, not being operated as
designed or could be improved.
Low Lower level controls
absent, not being
operated as designed or
could be improved.
No. Audit Recommendation Priority Accepted
(Yes/ No)
Comments Responsible
Officer
Timescale for
Implementation
Key Control:  Ensuring the governance arrangements supporting the delivery of the Growth Deal are adequate and proportionate 
5.01
A formalised monitoring
framework should be agreed  to
measure and record the benefits
achieved for each project
against their respective business
plans. 
High Yes This will be a
key output that
is part of wider
work initiated
in August 22 to
develop a
Benefits
Realisation
Plan for the
MGD 
Programme
Manager
30/06/2023
5.02 In accordance with the
Stakeholder Engagement Plan,
ongoing communication should
be undertaken to highlight the
actions undertaken within the
Medium Yes A robust
stakeholder
plan will be
created
covering 
Programme
Manager
31/03/2023
Page 128

Page 129

Moray Council
Internal Audit Section 
9
Risk Ratings for Recommendations
High Key controls absent, not being
operated as designed or could
be improved. Urgent attention
required.
Medium Less critically important controls
absent, not being operated as
designed or could be improved.
Low Lower level controls
absent, not being
operated as designed or
could be improved.
No. Audit Recommendation Priority Accepted
(Yes/ No)
Comments Responsible
Officer
Timescale for
Implementation
Moray Growth Deal. This should
also include the updating of the
Communications Plan to reflect
planned activity beyond
September 2022. 
planned
communication
and
engagement
activity that will
be led by the
Project
Managers 
5.03 Guidelines should be developed
to ensure consistent practices
can be followed in the saving of
documents and naming
conventions within the
SharePoint document
management system. 
Medium Yes The MGD
Programme
Team will
develop a new
SharePoint site
to store and
archive
documents 
Programme
Manager
31/03/2023
5.04 Consideration should be given to
providing elected members with
a briefing session regarding the
Scrutiny Checklist detailed within
High Yes A briefing on
the scrutiny
checklist will
be 
Programme
Manager
31/03/2023
Page 129

Page 130

Moray Council
Internal Audit Section 
10 
Risk Ratings for Recommendations
High Key controls absent, not being
operated as designed or could
be improved. Urgent attention
required.
Medium Less critically important controls
absent, not being operated as
designed or could be improved.
Low Lower level controls
absent, not being
operated as designed or
could be improved.
No. Audit Recommendation Priority Accepted
(Yes/ No)
Comments Responsible
Officer
Timescale for
Implementation
the Audit Scotland published
report on Scotland’s City Region
and Growth Deals of January
2020.
incorporated
into a wider
MGD Elected
Member
engagement
event that will
take place in
early 2023
5.05 Each Partner Organisation
should provide their Annual
Audit Plan to the Moray Council
of planned internal audit activity
regarding Moray Growth Deal
Activities. These Plans should
then be forwarded to the Audit
and Risk Manager for review. 
Medium Yes Plans for how
Highlands and
Islands
Enterprise
(HIE), the
University of
the Highlands
and Islands
(UHI) and the
University of
Strathclyde
intend to audit 
Programme
Manager 
31/12/2022
Page 130

Page 131

Moray Council
Internal Audit Section 
11 
Risk Ratings for Recommendations
High Key controls absent, not being
operated as designed or could
be improved. Urgent attention
required.
Medium Less critically important controls
absent, not being operated as
designed or could be improved.
Low Lower level controls
absent, not being
operated as designed or
could be improved.
No. Audit Recommendation Priority Accepted
(Yes/ No)
Comments Responsible
Officer
Timescale for
Implementation
MGD activity
led by them will
be obtained
and provided
to the Audit
and Risk
Manager 
Page 131

Page 132

Page 132

Page 133

REPORT TO: SPECIAL MEETING OF MORAY COUNCIL ON 8 MARCH 2023 
SUBJECT: MORAY GROWTH DEAL – FULL BUSINESS CASE – BUS
REVOLUTION 
BY:  DEPUTE CHIEF EXECUTIVE (ECONOMY, ENVIRONMENT AND
FINANCE) 
1  REASON FOR REPORT 
1.1 To inform Council of the progress of the Moray Growth Deal, specifically the
Full Business Case for Bus Revolution. 
1.2 This report is submitted to Council in terms of Section (II) (20) of the Council’s
Scheme of Administration relating to a new policy matter which does not fall
within the terms of reference of any Committee. 
2  RECOMMENDATION 
2.1 It is recommended that the Council:- 
(i) consider and approve the full business case for the Bus
Revolution project v1.4 as summarised in the report and
contained in Appendix 1; 
(ii) delegate authority to the Depute Chief Executive (Economy,
Environment and Finance) to make final changes that may be
required from Government feedback and agree the final version of
the Full Business Case; and 
(iii) delegate authority to the Depute Chief Executive (Economy,
Environment and Finance) or such other signatory as may be
required to accept the grant for the project in line with the terms of
the Moray Growth Deal.                                                                             
3 BACKGROUND 
3.1 The Bus Revolution project is part of the Moray Growth Deal and aims to
improve public transport connectivity across Moray by providing additional
demand responsive transport, improving the ease of use of public transport by
Item 9.
Page 133

Page 134

the introduction of app based technology, and reducing carbon emissions by
the use of fully electric bus vehicles. 
3.2 The project builds on the existing Dial M demand responsive service, to extend
hours of operation, and particularly aims to tackle transport barriers
to                                                                                                                                                  
employment. There will be three key funding phases throughout the 10 year
span of the Growth Deal, each giving the opportunity to incrementally expand
service provision, with a long term aim of providing services seven days per
week from early morning to late evening. 
3.3 The Outline Business Case for Bus Revolution was approved in November
2021, with the full Growth Deal being signed in December 2021. 
4 BUS REVOLUTION FULL BUSINESS CASE                
4.1 The Full Business Case was initially approved by Programme Board on 29
April 2022. Ongoing review with Scottish Government officials has resulted in
the final version of the Full Business Case v1.4 which was approved by the
Programme Board on 24 February 2023 (APPENDIX 1). Scottish Government
officials are supportive of the project, and at the time of writing the report were
confident that full Scottish Government approval will be achieved by the end
of the financial year. 
4.2 The capital costs of £4.3m over the life of the project are funded by the
Scottish Government as part of the overall Growth Deal. The revenue costs
and income sit with the council. The financial case indicates a subsidy
requirement for the first 3 years of the project, with a transfer into surplus in
year 3. The projected income and costs for 2023/24 have been incorporated
into the revenue budget presented on 1 March 2023. 
4.3 Bus Revolution will be delivered by the council and supported through
partnership work with HITRANS, particularly in relation to the development of
the app technology where HITRANS are supporting the development and
implementation of the app based booking and management system through
the provision of the core app as part of their Mobility as a Service project. 
4.4 The operational delivery plan for the first phase of the project was approved
by Economic Development and Infrastructure Services Committee on 22
March 2022 (para 11 of the minute refers) and is provided as additional
information. 
4.5 These service enhancements for Phase 1 of Bus Revolution are summarised
as follows: 
•  Additional demand responsive vehicle covering Buckie / Keith 0630h –
2030h Monday to Friday 
•  Two additional demand responsive vehicles covering Speyside 0630h
– 2030h Monday to Friday 
Page 134

Page 135

•  New circular timetabled service connecting Cullen – Buckie – Keith –
Cullen 0525h – 2015h Monday to Friday 
•  Enhance Aberlour – Knockando – Archiestown – Elgin service from 2 x
per week to daily 
•  Additional DRT pre-0630h and post 1830h subject to demand for
workplace transport bookings through local employers  
4.6 The heart of the Bus Revolution project is to enhance the provision of demand
responsive transport, which is flexible to a dispersed population by using a
principle similar to Uber ride sharing – a customer books the service based on
their direct journey need and this is accommodated as near to real time as
possible. The customer may need to have some flexibility in journey time to
get the best journey fit, but it is a means to providing journey opportunities
where fixed timetabled routes would not be sustainable. It is an enhancement
on the current Dial M operations in that bookings can be made same day
through the use of app based technology, rather than only in advance. It is
worth noting that bookings through the Contact Centre will be retained for
those customers who need this facility, but may be able to be same day as
they will use the same technology as the app. The additional services set out
above provide journey opportunities at times of the day when people are likely
to be travelling to work. 
4.7 The Full Business Case is attached as Appendix 1. This appendix is a
redacted version of the Full Business Case with redactions to the financial
case and Appendix 10 due to reasons of commercial confidentiality. The full
version is separately available for elected members. 
4.8 At the time of writing this report, final approval of the FBC from Scottish
Government is still outstanding and as there may be a need for a final
iteration of the document, delegated authority is sought to achieve this once
final government feedback is obtained. These potential amendments are
around the detail of how the project benefits are documented and monitored
along with some other detailed requests for information, but have no bearing
on the scope of the project, services to be provided, or cost base. The
Regional Economic Development team (lead department for the Growth
Deals) recognises the impact of the lengthy process of finalising the Full
Business Case and has assured officers that this process should not disrupt
the plans to launch service provision. 
4.9 To support the promotion of the existing and additional services going
forward, the m.connect brand developed through a HITRANS funded project
will replace the Dial M identity. As well as providing a fresh and modern brand
image, it also removes the focus away from bookings made on the phone to
the Contact Centre by removing the ‘Dial’ reference. The brand
comprehensively sits within the council’s brand identity, and is flexible to
promote different aspects of connectivity and public transport. The new
vehicles have a full wrap in brand identity, and the existing fleet of vehicles
are being updated with a partial wrap.
Page 135

Page 136

4.10 The additional services are planned to commence operation on Tuesday 2
May, in line with the operational delivery plan. Preceding this ‘go-live’ there
will be a final transfer of the back office management system to the app
platform, following comprehensive testing. Drivers have been recruited and
will be undergoing induction and training in late March and early April. The
new services will be supported by targeted marketing. This will initially be
activity to highlight the re-brand of the existing Dial M services to the new
m.connect identity. This will then be followed by bespoke marketing activity
specifically focussed on the new services and potential users such as small
and medium sized enterprises (SMEs) in Speyside. This marketing campaign
is currently being developed by a specialist agency. It is proposed that more
celebratory recognition events take place in the weeks following launch to
allow for the focus on operational delivery in the first few weeks. 
4.11 In parallel with this there will be a more ‘information provision’ element of
marketing by providing clear information about the services to enhance
uptake of the core existing service through sheltered housing providers, Age
Scotland and other community groups. The service will also be promoted to
youth organisations and schools. 
4.12 It is recognised that the ability to attract more customers for new routes is
dependent on providing a reliable, quality service.  To this end a Project
Initiation Document / business change plan has been developed to ensure
there is clarity on how the organisation needs to move from existing ways of
working to the future model. 
5. SUMMARY OF IMPLICATIONS 
(a) Corporate Plan and 10 Year Plan  (Local Outcomes Improvement
Plan (LOIP))
The growth funding bid provides a unique opportunity to work in
partnership with key stakeholders in the Moray economy to review the
supports and stimuli in place already, the gaps and how best to fill these.
If this process is completed in a robust and collaborative way, Moray will
be able to leverage in significant funding from across the public and
private sectors in addition to funding from the UK and Scottish
Governments. Sustainable economic development is a priority in both
the LOIP and Corporate Plans. 
Page 136

Page 137

(b) Policy and Legal
The Bus Revolution project sits within the governance framework for the
overall Growth Deal, and supports a range of council and government
policy positions in relation to sustainable transport, inclusive economic
growth, and tackling the climate emergency. 
(c) Financial implications
As part of the partner contributions to the deal Moray Council has
committed £8 million in capital funding across the 4 projects in the deal
being managed by the Council. The Council is also the accountable
body for the deal and with be responsible for monitoring expenditure and
draw down of grant funding from the Scottish Government. 
The capital grant funding from the Scottish Government for this project
is:
22/23: £1.146m
25/26: £670k
27/28: £685k
29/30: £707k
30/31: £278k
31/32: £496k 
The revenue risk is with the Council for the project. The summary
projections for the first four years are as follows: 
23/24 24/25 25/26 26/27
Income £274k £380k £626k £610k
Expenditure £369k £391k £588k £576k
Net revenue position (£94k) (£10k) £38k £34k 
As referenced in the body of the report it is projected that,
notwithstanding the clear socio-economic benefit of the project, it will
generate an operating surplus in the latter part of the project, enabling a
long term sustainable transport provision. Members’ attention is drawn to
the sensitivity analysis at 5.1.2 of the FBC which sets out the risks of
variation, but should also note that the baseline costs and incomes have
been set conservatively based on existing parallels (as detailed in the
assumptions section which is redacted in the appendix, but available on
the members’ portal). 
The capital and revenue implications of the project have been
incorporated into the council’s financial planning arrangements and
budget. The financial (and operational) performance of the project will be
routinely monitored and reported to allow for appropriate review points
and controls. 
(d) Risk Implications
The risks associated with the project are captured in the Full Business
Case and there is a clear risk management process embedded into the
project governance arrangements. The principle risk is around the
Page 137

Page 138

success of the project in achieving the target passenger numbers – the
implementation plan, marketing strategy, and review arrangements are
all established to monitor and manage this and other risks. 
(e) Staffing Implications
The project requires the recruitment of additional drivers and a
supervisory post, which were approved at a meeting of Moray Council on
28 September 2022 (Para 22 of the minute refers). The wider
supervision and management falls within the existing resource and
structure of the Public Transport Unit. 
(f) Property
There are no property implications at this time. The charging
infrastructure for the initial tranche of electric vehicles has already been
installed at a number of locations across Buckie, Keith and Speyside. 
(g) Equalities/Socio Economic Impact
Inclusive growth is a key concept in growth funding development and in
terms of the overarching policies. The project is particularly focused on
reducing inequalities through transport poverty. The EIA for the project is
incorporated into the Full Business Case. Although the EIA was carried
out some time ago, the principles captured have remained unchanged,
and the position remains the same that it is focused on reducing
inequalities. 
(h) Climate Change and Biodiversity Impacts
One of the three principal objectives of the project is a reduction in
carbon emissions. The vehicles procured for this project are fully electric,
and the environmental benefits of a greater uptake of low carbon public
transport are documented in the Carbon Assessment as part of the Full
Business Case. 
(i) Consultations
The Depute Chief Executive (Economy, Environment and Finance),
Chief Financial Officer, Head of Strategy Performance and Governance,
Head of Economic Growth and Development, Committee Services
Officer (T Sutherland) and Equalities Officer have been consulted and
their comments incorporated into the report. 
6. CONCLUSION 
6.1 This report provides details on the Full Business Case for the Bus 
Revolution Project for approval, and progression into operational 
delivery. 
Author of Report: Nicola Moss, Head of Environmental and Commercial
Services
Background Papers: Report to EDandIS Committee 22 March 2022
Reference:  SPMAN-524642768-864
Page 138

Page 139

Moray Growth Deal 
Full Business Case 
Page 1 
The following is to be completed by High Level Governance Board 
Approved By/Date  
Approval 
Comments V1.0 Submitted to Scottish Government 14-06-2022
V1.1 Submitted to Scottish Government 23-10-2022
V1.2 Submitted to Scottish Government 09-12-22
V1.3 Submitted to Scottish Government 16-02-23
V1.4 In progress - *redacted* 
PROJECT REF/NAME Bus Revolution
PROJECT SPONSOR Nicola Moss
COMPLETED BY Nicola Moss
DATE 06/12/22 15/02/23 v1.4 
Project Category 
(Choose from drop down list)
Strategic
Item 9.
Page 139

Page 140

Page 2 of 122 
Table of Contents
1. Executive Summary ...................................................................................................... 4
2. Strategic case ............................................................................................................. 11
Organisational Overview ................................................................................................ 11
The Strategic Context Introduction ................................................................................. 11
Problems / Challenges ................................................................................................... 13
Opportunities .................................................................................................................. 21
Community Consultation to Inform Project Development ............................................... 22
Economic Context and Issues ........................................................................................ 23
Main Benefits Opportunities ........................................................................................... 28
Policy Context ................................................................................................................ 29
Project Outline SOC Objectives ..................................................................................... 34
Long List Options ........................................................................................................... 34
Appraisal of Long List Options ....................................................................................... 34
Development and Refinement of Detailed Investment Objectives .................................. 36
Scope and Key Service Requirements of Short List Option ........................................... 40
Main Strategic Risks ....................................................................................................... 43
Project Constraints and Dependencies .......................................................................... 45
3. The Economic Case ................................................................................................... 46
Introduction .................................................................................................................... 46
Critical Success Factors ................................................................................................. 46
Bus Revolution Long-listed Options ............................................................................... 47
Short-listed Options ........................................................................................................ 50
Economic Appraisal........................................................................................................ 54
The Preferred Option ...................................................................................................... 58
4. The Commercial Case ................................................................................................ 60
Demand Pipeline ............................................................................................................ 60
Required Services .......................................................................................................... 61
Potential for Risk Transfer .............................................................................................. 63
Proposed Charging Mechanisms ................................................................................... 65
Proposed Contract Lengths ............................................................................................ 65
Proposed Key Contractual Clauses................................................................................ 65
Personnel implications ................................................................................................... 66
Procurement strategy ..................................................................................................... 66
5. The Financial Case ..................................................................................................... 67
Impact on the organisation’s income and expenditure account ...................................... 67
5.1.1 Assumptions .......................................................................................................... 67
5.1.2  Risks & Sensitivity Assessment ............................................................................ 68
Overall affordability......................................................................................................... 69
6. The Management Case .............................................................................................. 71
Programme management arrangements ........................................................................ 71
Project management arrangements ............................................................................... 72
Use of special advisers .................................................................................................. 73
Outline arrangements for risks, issues and change management .................................. 73
Arrangements for risk management ............................................................................... 74
Outline arrangements for post project evaluation ............. Error! Bookmark not defined.
Gateway review arrangements ....................................................................................... 80
Contingency plans .......................................................................................................... 80
Low Carbon Assessment ............................................................................................... 81
Appendices ........................................................................................................................ 82
Appendix 1- Benefits Map .............................................................................................. 82
Appendix 2- Options Appraisal Workshops .................................................................... 83
Appendix 3 - Brief for Economic Impact Assessment ..................................................... 89
Appendix 4 – Economic and Social Impact Assessment ................................................ 92
Page 140

Page 141

Page 3 of 122 
Appendix 5 – Equality Impact Assessment .................................................................... 99
Appendix 6 – Extract of risk register ............................................................................. 106
Appendix 7 – Fit with National, Regional and Local Plans and Policies: Salient Points107
Appendix 8 – Moray Overview ..................................................................................... 111
Appendix 9 : Project Carbon Categorisation .................................................................... 113 
Page 141

Page 142

Page 4 of 122 
1. Executive Summary
Bus Revolution is an innovative development built on established experience with clear
aims to increase the number of people using public transport to get to and from rural areas
to places of work, education and leisure, providing a step change in availability of public
transport right across rural Moray. 
Bus Revolution will achieve this step change by providing a flexible demand responsive
service, operating when and where needed in an easy to use way; built upon an innovative
platform to create app based technology that will allow real time journey bookings ‘uber’
style.
Bus Revolution will cost £4.3 million, this covering the capital investment required to set-up
operational systems, branding and marketing, the purchase of electric vehicles, and the
provision of associated charging infrastructure to deliver an efficient and robust transport
network.
What are Moray’s challenges?
To enhance inclusive growth and tackle inequality by removing barriers to employment
and access to services in an environmentally sustainable manner. 
It is an integral part of a whole-system approach to inclusive growth, providing the physical
infrastructure to connect people to quality jobs as per the Inclusive Growth Commission’s
recommendations. There is substantial evidence that ‘those lacking the resources and
transport options required for being able to move become deprived from interacting with
the opportunities offered by society’. This is through the effects of those who have financial
resources moving to areas that are ‘resource rich’ meaning that jobs, services and
transport provision become detached from lower income households (spatial mismatch
and entrapment). Further it is compounded by the social exclusion that transport
deprivation creates.  
In rural communities in Scotland the accessibility and connectivity challenges are
exacerbated – people in rural areas drive more frequently than those in urban areas1.  The
issue of ‘forced’ car ownership has been identified in both rural and urban areas, but is
particularly pronounced in rural areas where lack of public transport means that people
can be forced into running a car even if it puts real pressures on their budget2. Household
expenditure on transport is approximately 1/3 higher in rural areas than urban areas, and
furthermore, the travel of people on low incomes may not reflect their actual travel needs.
They may have to restrict their activities, limiting opportunities for work, education, training
or leisure activities, because they cannot afford transport.
As commercial bus routes are not viable for many parts of Moray the Council set up Dial M
for Moray, which is our award-winning accessible door-to-door bus service for those
unable to use existing forms of transport, or who do not have a regular scheduled bus
service.  This service is for everyone, regardless of age or disability. Unfortunately at 
1 Transport Scotland (2019) Scottish Transport Statistics, No 37, 2018 edition
https://www.transport.gov.scot/publication/scottish-transport-statistics-no-37-2018- edition/ 
2 Lucas, K., Mattioli, G., Verlinghieri, E. & Guzman, A. (2016) ‘Transport and Its Adverse Social
Consequences’ Transport http://eprints.whiterose.ac.uk/94663/1/ICE%20paper%202016%20Symplectic.pdf 
Page 142

Page 143

Page 5 of 122 
present routes are still limited, with service provision only available when vehicles are not
being used for other local authority purposes (school and social care transport) and
demand far exceeding supply in many areas.
The recent community engagement online survey identified Public Transport as one of the
key areas people would most like to see improved in Moray, and this statistic was
reinforced by students at the local college, who took part in workshops relating to their
post-college plans, where issues with rural transport were cited as causing difficulties in
job accessibility and studying locally.
The global climate emergency, and the specific targets to address it in the Climate Change
(Emissions Reduction Targets) (Scotland) Act 2019 mean that we need to do something
radical to change the reliance on private cars in our rural areas and drive down carbon
emissions by increasing the availability of greener travel solutions.
How will we meet these challenges?
By building on the existing innovative on-demand bus services to provide comprehensive
and cohesive public transport links tailored to the region’s largely rural economy, but also
to convert the extended fleet to non-fossil fuel vehicles.
The purpose is not to compete with scheduled services but to fill the gaps in provision in
rural areas and to encourage more people to use public transport rather than use private
cars in line with the Scottish Government priority to reduce carbon emissions. 
To meet this need the Bus Revolution was identified as a project within the Growth Deal
with three clear aims: 
1. Increase the number of people using public transport to get to and from rural areas
to places of work, education, etc. 
2. Reduce the environmental impact of transport in the area 
3. Reduce the number of people facing transport barriers to employment, education or
recreation.
These outcomes have specific targets and timescales set against them as set out in
section 2.4.
Who is involved?
In order to develop the Outline Business Case a stakeholder analysis was undertaken to
identify the key groups and individuals to form a project board to direct this work. The
board consists of representatives from Moray Council, Highlands and Islands Enterprise,
Community Representative, Moray Chamber of Commerce, Highlands and Islands
Transport Partnership (HITRANS), and Walkers Shortbread Ltd. The board membership
was selected to be representative of passenger types, stakeholders, and organisations
with strong knowledge of user aspirations. 
How did we identify the solution?
The rationale for this project is underpinned by a range of business needs, which are
expressed as issues and opportunities, particularly transport barriers to participation in
society, and the adverse environmental impact of transport, as well as opportunities to
green the public transport fleet. 
Page 143

Page 144

Page 6 of 122 
A benefits identification and mapping workshop was held in May 2020 to serve three
purposes; 
• to align stakeholder views and ensure that everyone was working to the same aim;
• to identify inputs, activities, outputs, outcomes and impacts to enable the logic
model to be developed; 
• to identify the key benefits to be measured in order to demonstrate success.
Following on from these a number of options appraisal workshops were undertaken with a
wider range of stakeholders to identify the options to be appraised during the economic
case. 
The results of economic appraisal were considered by the board who made the final
decision on the preferred option in October 2020. 
What is the solution?
The Bus Revolution project proposes to:
• Increase the fleet of vehicles to enable bus services to operate an on-demand
service 4am to midnight (Mon-Sat) and 7am to 10pm (Sun) for anyone travelling
to or from the Moray area, and upgrade the fleet quality in line with the brand
development set out below – including consideration of facilities such as on
board Wi-Fi
• Provide a flexible demand responsive service, operating when and where
needed in an easy to use way 
• Innovate to create app based technology that will allow real time journey
bookings ‘uber’ style, ensuring technology is accessible, and maintaining the
existing telephone booking system (office hours)
• Embrace low carbon technology, ideally with fully electric vehicles to provide an
environmentally sustainable service. The Project will introduce five additional
electric vehicles (one per operational zone) in year one, and then introduce
further vehicles on a phased basis in future years integrated with the fleet
renewal programme
• Build on the existing brand identity of Dial M to create an engaging and
responsive public transport identity for all customer groups, and use intelligence
led marketing to generate business and communicate with customers
• Have excellent customer service at the heart of the operation
• Retain the current customer base which has a large proportion of elderly
customers, but use the above principles to target the youth and working
populations of Moray to provide a real rural alternative to the private car and to
make a step change in independence within the rural community
• Create a demand responsive bus network which has long term sustainable
operations at its heart
Page 144

Page 145

Moray Growth Deal 
Full Business Case 
Page 7 
The project has 2 key elements:
1.  The development of an “uber-style” app to enable
customers to track the position of buses and book
journeys within a reasonable response time (max. 1
hour). 
2. An investment in quality green fleet (electric buses),
to increase the flexibility and hours of operation of on-
demand bus provision across Moray, with additional
facilities such as on board Wi-Fi, charging facilities
etc. 
The project is a build on the council’s existing Dial M demand responsive bus service
which operates up to 12 vehicles each weekday between 0930h and 1430h – utilising
vehicles that are also used for school and social care transport. Bus Revolution sees this
fleet size increase over the lifespan of the project, initially with the injection of an additional
five operational vehicles enabling the service to operate in the peak hours where existing
vehicles are currently fully utilised. As the project builds up over time additional vehicles
will be introduced to cater for growth in service provision. It is anticipated that a total of 20
additional vehicles will be introduced over the life of the project. There is flexibility in the
project remit to adapt – i.e. more smaller vehicles or fewer larger vehicles to adapt to the
emerging demand profile. 
How much will it cost?
The project is currently estimated to cost £4.3 million. This covers the capital investment
required to set-up operational systems, branding and marketing, the purchase of electric
vehicles, and provision of charging infrastructure.
How will it be delivered?
Implementation will be phased, with additional vehicles being introduced and existing
vehicles being replaced / rebranded in line with fleet renewal programme. This will allow
lessons learned from each phased implementation to be applied to planning of forthcoming
phases and maximise the impact of the project. 
It is intended that Moray Council will work collaboratively with other providers in the area to
ensure comprehensive coverage and a seamless service from the customer’s perspective.
This partnership will recognise the existing timetabled ‘fixed links’ in the bus network, and
provide additional timetabled fixed links to create a skeleton structure, around which
flexible demand responsive services will operate. 
The development of new technology will allow a customer to plan a door-to-door journey,
even if this involves changing from one bus service to another, so that the network can
operate as efficiently as possible. 
Page 145

Page 146

Page 8 of 122 
How will the benefits accrue?
By increasing the number of passengers on local buses the number of journeys by private
vehicle will reduce. This will result in savings in carbon emissions as the new fleet will be
non-polluting.
Longer operating hours (including peak hours) will increase mobility and access to work,
education and recreation for all residents regardless of economic status, geography, age
or ability. This will also contribute to reducing social isolation. This will offer particular
benefits to groups who are otherwise isolate, notably people who are older, people who
are younger, those at home with young children and lower income households. 
Is it financially sustainable?
The financial case projections were prepared on the basis that costs were estimated at the
highest level and benefits generally understated to ensure that results were realistic and
achievable. 
Discussions are ongoing with some of the larger employers in the area regarding
workplace transport partnerships and potential for season ticket employee benefits.
There is evidence, which is set out in the financial case and Appendix 10 that
demonstrates the financial sustainability of the project.
What demand is there for the solution?
An online survey conducted in autumn 2020 gathered Moray residents’3 views on the
proposals finding that a significant percentage (40%) of respondents would be interested
in using the service on a regular basis, and a further 29% would be likely to use the
service occasionally.
The community engagement survey cited above (p4) showed that transport is perceived
as a significant barrier to education and employment.
Public transport, particularly bus is a suppressed demand given the lack of provision in
rural areas, and journeys are either not undertaken or alternative solutions (particularly use
of private car) are utilised. The purpose of this project is to unlock that suppressed
demand and also to encourage and deliver mode shift in line with transport and
environmental policy.
How does the project fit in the strategic landscape?
The project is in line with growth strategies guidance and will enable the delivery of a
number of key regional growth priorities including: 
• Industrial Strategy 
• Scotland’s National Strategy for Economic Transformation 
• Moray Economic Strategy 
• Local Outcomes Improvement Plan 
• National Transport Strategy (NTS)the objectives of the project have a clear
alignment with the NTS vision to have a sustainable, inclusive, safe and accessible 
3 Sample size 316 residents
Page 146

Page 147

Page 9 of 122 
transport system, helping deliver a healthier, fairer and more prosperous Scotland
for communities, businesses and visitors. 
• Protecting Scotland's Future: the Government's Programme for Scotland 2019-2020
“Rural Scotland makes a vital contribution to our national economy. We know that
more young people want to stay in the areas where they grew up, but we need to
do more to stem rural depopulation and attract more people to live and work in rural
and island communities.”
• Climate Change (Emissions Reduction Targets) (Scotland) Act 2019 with Moray
Council leading by example to provide green bus services and encourage residents
to migrate from private car use.
• Securing a green recovery on a path to net zero: climate change plan 2018–20324
• Scotland Outlook 2030 contribute towards the aims for Scotland to become a world
leader in 21st century tourism by proactively investing in the right transport to
improve connectivity.
• The Moray Local Development Plan 2020 sets out that well planned transportation
infrastructure supports economic growth by connecting Moray to markets and
services, promotes use of public transport and encourages active travel in
preference to the private car, bringing health and environmental benefits.
• Draft National Planning Framework 4 sets out a spatial framework aiming to ensure
that each part of Scotland can be planned and developed to create sustainable
places where we reduce emissions.
The project has clear links to this, as reflected in the overall Growth Deal vision that By the
year 2030 Moray is a destination of choice, the area being known and recognised as an
outward facing and ambitious community with a thriving and well connected commercial
base and an environment in which quality of life is valued and supported.  These ambitions
link in with local and national economic strategy, development planning aims and the
imperative to make climate change plans. 
In particular the project has a strong relevance to the aim of retaining and attracting young
people/families (16-29yrs) to live and work in the area, and addressing occupational
segregation and gender imbalance. 
There are cross project linkages, for example, by 
• facilitating access to the aerospace campus as part of the MAATIC project, 
• enabling sustainable transport solutions for new housing in the Housing Mix
Delivery project
• using the Cultural Quarter as a key destination encouraging tourists to use
sustainable transport modesand these synergies will be built on through the
development of all the projects. 
4 Securing a green recovery on a path to net zero: climate change plan 2018–2032 – update
https://www.gov.scot/publications/securing-green-recovery-path-net-zero-update-climate-change-plan-
20182032/ 
Page 147

Page 148

Page 10 of 122 
What else is happening in the region?
In general scheduled bus services have been in decline regionally and nationally for a
number of years and public satisfaction with local transport has decreased mainly due to
the lack of service in many areas.
What has been the impact of the Covid-19 pandemic?
Along with the rest of the world the project will be affected by the global coronavirus
pandemic. The full business case details specific mitigations to address the situation
during the delivery phase but current considerations include; 
• Impacts on customer confidence, travelling on public transport
• Potential for changed ways of working altering the need for travel
In order to address these issues the full business case details specific marketing to ensure
it addresses the issue of customer confidence and a follow-up survey will be conducted to
ascertain the impact on demand.
The ‘smart’ element of the project will enable consideration of highlighting to prospective
users how busy any particular services might be, in order that intending passengers can
determine when to travel, for example, identifying the quietest times of travel. 
What are the implications of Brexit for the project?
There have been no material impacts of Brexit on the project, however the situation will
continue to be monitored particularly focused on any effects relating to:
• visitor economy
• international supply chain disruption
• the impact on EU migrant workforce.
Project solution summary
The Bus Revolution project will innovate to create a step change in the availability,
efficacy, awareness and acceptability of bus as an option for everyday travel across
Moray, providing new travel opportunities and creating accessibility where there has
previously been isolation. 
The project is fundamental to Moray Growth Deal’s four pillars of: 
• Connections;
• Business Support, Skills and Employability;
• Moray the Place/Brand; 
• and Moray’s Priority Business Sectors.
and has a strong relevance to the aim of retaining and attracting young people/families
(16-29yrs) to live and work in the area, and addressing occupational segregation and
gender imbalance.   
The project will provide a comprehensive demand responsive bus network across Moray,
utilising fully electric vehicles, and modern app based booking technology to increase the
overall number of journeys made by public transport, reduce carbon emissions and reduce
the impact of transport as a barrier to employment.
Page 148

Page 149

Moray Growth Deal 
Full Business Case 
Page 11 
2. Strategic case
Organisational Overview
The case has been developed by Moray Council, Highlands and Islands Enterprise,
University for the Highlands and Islands, Moray Chamber of Commerce, Highlands and
Islands Transport Partnership (HITRANS), and local business representatives including
Walkers Shortbread Ltd. 
The Strategic Context Introduction
The strategic drivers for this investment and associated strategies, programmes, and plans
are contained in the vision for the Moray Growth Deal which is:
“By the year 2030 Moray is a destination of choice, the area being known and
recognised as an outward facing and ambitious community with a thriving and well
connected commercial base and an environment in which quality of life is valued
and supported.” 
The project aims to enhance inclusive growth and tackle inequality by removing barriers to
employment and access to services in an environmentally sustainable manner. 
Providing the physical infrastructure to connect people to quality jobs is an integral part of
a whole-system approach to inclusive growth as per the Inclusive Growth Commission’s
recommendations. There is substantial evidence that ‘those lacking the resources and
transport options required for being able to move become deprived from interacting with
the opportunities offered by society’. This is through the effects of those who have financial
resources moving to areas that are ‘resource rich’ meaning that jobs, services and
transport provision become detached from lower income households (spatial mismatch
and entrapment). Further it is compounded by the social exclusion that transport
deprivation creates.
This links closely to the overall inclusive growth aims of the whole Moray Growth Deal in
retaining and attracting young people/families (16-29yrs) to live and work in the area, and
addressing occupational segregation and gender imbalance.   
Rural transport challenges are recognised in the National Transport Strategy which states
“Rural Scotland accounts for 98% of the land mass of Scotland and only 17% of the
population are resident there. Those living in remote and rural areas face many different
transport challenges when carrying out their daily lives compared to, for example, those
living in less rural areas of the mainland and urban areas. People in rural areas usually
have to travel further to access services and tend to have more limited choices when it
comes to public transport, the latter meaning that rural households tend to drive more
frequently than urban households. It is also more difficult to integrate services in rural
areas given the dispersed residents and low population densities. Adding to this, demand
can be relatively low in many rural areas due to the tendency to drive more, which can
lead to high fares for users and/or need for subsidy.”  “There are urban and rural locations
within Scotland where the current level of public transport provision, including accessible
transport, and connectivity issues can act as barriers to accessing healthcare,
Page 149

Page 150

Page 12 of 122 
employment, education, or training opportunities. Satisfaction with public transport in large
urban areas was 77%, compared to only 44% in accessible rural areas. A particular issue
for rural areas is the lack of public transport acting as a barrier for young people accessing
education, training and employment. This can result in long term out-migration and impact
on the sustainability of remote and rural communities.”
The National Transport Strategy has four key priorities; to reduce inequalities, take climate
action, help deliver inclusive economic growth, and improve our health and wellbeing, all of
which are at the heart of this project, and reflected in the project’s objectives.
In rural communities the accessibility and connectivity challenges are exacerbated –
people in rural areas drive more frequently than those in urban areas5. The issue of
‘forced’ car ownership has been identified in both rural and urban areas, but is particularly
pronounced in rural areas where lack of public transport means that people can be forced
into running a car even if it puts real pressures on their budget6. Household expenditure on
transport is approximately 1/3 higher in rural areas than urban areas, and furthermore, the
travel of people on low incomes may not reflect their actual travel needs. They may have
to restrict their activities, limiting opportunities for work, education, training or leisure
activities, because they cannot afford transport.  A state of the area summary of relevant
data in terms of population and transport and travel in Moray is presented at Appendix 8,
which also provides comparisons to Scotland-level data. These data having been used to
inform the Outline and Full Business Case. 
Notably, Moray has an increasing population, between 1998 and 2019 the population has
increased by 10.4%, with in 2019 with an additional 9,020 persons.. The population from
the most recent  mid-year population estimates is 95,710 people in Moray. 7
From the 2019 Transport and Travel in Scotland (TATIS) data from the Scottish Household
Survey, 14% of households in Moray do not have a car/van available to them. This is lower
than the national rate of 27% of households, but to be expected with large rural areas, and
even so means more than 6,000 households across the area that do not have access to a
car/van. 
In terms of local bus services, the Scottish Household Survey shows a very high
proportion of Moray respondents that had not used a local bus service in the past month –
81%, which compares to a national rate of just 61.5%. In terms of satisfaction with public
transport, only six per cent of Moray respondents reported being very satisfied, compared
to 21% when considered at a national level. 
From the 2018 Young People and the Highlands and Islands: Maximising Opportunities:
Moray report8 published by Highlands and Islands Enterprise highlighted a number of key
salient points: 
5 Transport Scotland (2019) Scottish Transport Statistics, No 37, 2018 edition
https://www.transport.gov.scot/publication/scottish-transport-statistics-no-37-2018- edition/ 
6 Lucas, K., Mattioli, G., Verlinghieri, E. & Guzman, A. (2016) ‘Transport and Its Adverse Social
Consequences’ Transport http://eprints.whiterose.ac.uk/94663/1/ICE%20paper%202016%20Symplectic.pdf 
7 National Records of Scotland (NRS) Mid-Year Population Estimates for Scotland, mid-2021: Time series
data
8 https://www.hie.co.uk/media/6488/2018-young-people-maximising-opportunities-moray.pdf 
Page 150

Page 151

Page 13 of 122 
• Lack of affordable transport (and childcare) were particular barriers for those in
West Moray, cited by 17% of respondents, which compares to nine per cent for
Elgin residents and seven percent for those in East Moray. 
• Young people in Moray see compromises as a necessary feature of life in the
Highlands and Islands (87% agree, matching the regional average). The key
compromises that young people report relate to: more difficult and expensive
transport (77% in Moray and 79% in the region overall); limited job opportunities
(76% for both); and limited access to events, services, amenities and leisure
facilities (72% vs 65% regionally).
• Young people in Moray have similar views to those across the region overall on the
economic and social factors required to make the Highlands and Islands an
attractive place to live, work and study. Good pay levels (69%), high quality jobs
(68%), opportunities for career progression (68%) and affordable, reliable, well-
scheduled transport (66%) were see as the most essential economic factors. 
These data set out the Moray context, which lays the platform for the Project’s
development, and present the environment for the Project’s success in terms of delivering
against the Transport Planning Objectives, which are introduced and validated in the
following sections. 
Problems / Challenges
Dispersed Rural Population
The Moray Council geographical area covers 864 sq. mi (2,238km.sq) and of 32 Local
Authorities, Moray is ranked the 8th largest area.  With a relatively small population of
95,510 Moray is ranked 26th (7th smallest) area in terms of population. 
The average population density is low at just 39 people per square kilometre, compared
with 67 people per square kilometre nationally, presenting particular challenges for
operating a local bus service network.
Rurality is a known issue that can cause people difficulty in accessing services. Access to
services, which is based upon travel time by car and public transport to essential services
shows up as the main area of deprivation in Moray with over 20% of its population living in
the most deprived 10% for this domain. 
Specifically in Moray Transport and Travel in Scotland 2018 Scottish Household Survey
Local Authority Results show that only 34 per cent of Moray-based adults could use public
transport for their journey to work. This is comparable to the 32 per cent level across the
whole of the Highlands and Islands, but given that this region includes many remote and
island areas, the Moray level seems to be somewhat high, and is significantly below the
national rate of 44 per cent would state that they could use public transport for their
journey to work.
In Moray in 2018 five per cent of adults travelled to work by bus, which is half the national
rate. In terms of all use of bus services, 82 per cent of adults in Moray have not used the
bus in the past month compared to only 58 per cent in Scotland, and only six per cent of
adults in Moray report that they are using the bus once a week or more frequently, with
only two per cent using the bus every day or almost every day. This compares to a little
over 27 per cent in Scotland as a whole that use the bus at least once per week.
Page 151

Page 152

Page 14 of 122 
These gaps in usage and potential usage (in terms of those that could use the bus for the
journey to work) suggests that there is significant potential in Moray, with the right
availability of services to match the geographical spread of the population, to claw back
some of the mismatch between Moray and national levels of bus suitability and bus usage.
Furthermore, the mid-2020 population estimates give an overview of the distribution of the
population across the main settlements of Moray. There are 19 recognised settlements of
localities in Moray, ranging from the smallest two Garmouth and South Forres, with
populations of 540 each at the mid-2020 population estimates, to the largest Elgin with
25,040 people. 
Table 1 lists the Moray localities together with their mid-2020 population estimates and
additionally sets out the distances to two key employment sites at Fochabers and Forres –
this gives a flavour of the dispersal of populations across the area and infers the
complexity then of providing meaningful public transport to multiple major manufacturing
bases across the area. As described in more detail in subsequent sections, Moray is home
to more than 6,500 jobs in manufacturing across these and other sites, which rely upon a
travelling workforce from across the area. Greater mobility means both that the talents and
experience of all people are recognised and nurtured, and that the barriers to some jobs
are reduced – barriers can exist because of biases in recruitment processes or inequality
of educational opportunity, but in striving for a more physically (in terms of transport) and
socially mobile society, it is more likely that a job will be filled by someone with the highest
level of potential to perform well in that job, rather than someone who may be less well
suited but, for example, better connected.
Table 1 Moray Locality Populations and Distances to Key Employment Sites at Fochabers and Forres
Locality /
Settlement
Population – mid-2020
population estimates
Distance to Fochabers,
e.g. Baxters (Miles)
Distance to Enterprise
Park Forres (Miles)
Burghead 1840 16.6 9
Cullen 1390 13 31.6
Dufftown 1590 16.4 27.7
Elgin 25040 8.5 10.8
Findhorn 1030 21 4.4
Findochty 1130 11.7 30.3
Fochabers 1770 0.8 19.4
Forres 9900 20.5 2.7
Garmouth 540 3.6 19
Hopeman 1710 15.3 10.2
Keith 4610 8.7 27.4
Kinloss 1440 18.5 2.3
Lhanbryde 1830 4.9 14.8
Lossiemouth 6840 12.4 15.5
Mosstodloch 980 0.8 18.1
Portgordon 790 5.3 24
Portknockie 1230 12.5 31.2
Rothes 1160 8.8 20.3
South Forres 540 20.1 2.2    
If is further highlighted that more than two-thirds of the Moray population live within these
settlements and localities – 68 per cent or 65,360 – while the remaining 32 per cent of
people live beyond the settlements in more rural and dispersed areas, again which
presents a particular challenge for providing a meaningful, accessible public transport
offer. 
Page 152

Page 153

Page 15 of 122 
The current public transport offer is not able to match this dispersed population as has
been described in Table 1 above to employment and other key local, health and social etc.
destinations, and through the appreciation that a further near one-third of the population
live more rural and remote than these settlements further demonstrates the gap between
the current public transport offer and the geography-driven needs of this dispersed
population. 
Young People 
Moray has a deficit of young people, a trend that parallels in neighbouring Highlands
and Islands, and there has traditionally been an outflow of young people from the region.
Moray has a smaller proportion of 16-29 year olds (16%) compared to Scotland (19%).
There are a wide range of factors that impact on the choices and aspirations of young
people, including educational and employment opportunities, the cost of living, transport,
housing, cultural and connectivity issues. There are also strong local factors affecting
decision-making, including close community ties for many young people in the region. The
lower proportion of young people also suggests that the area is not attracting people in this
age group to move from other areas. 
Despite young people in Moray having a strong attachment to the area, 45 per cent
describe themselves as ‘committed leavers’ and plan to settle and work away from the
area, or to move away to study. This is higher than the Scottish average of 40 per cent.9 
From the City Regional Deal Baseline Economic Assessment there was general
agreement that one of the reasons for leaving Moray was for young people to broaden
their worldview. A further 10 per cent wanted to stay but did not think they would be able to
given the limited employment opportunities available in Moray, and the narrow
employment base especially in the rural settlements. 
Good access to housing and affordable public transport links were also seen as important
in keeping young people in the area. 
Tourism
The strategic case includes the aspiration for Moray to become ‘a destination of choice’.
The lack of affordable and sustainable transport solutions present currently will also impact
visitors and tourists to the area, who will be key to achieving the ambition. Scotland’s
Outlook 203010 sets out a commitment to ensure Scotland is an inclusive and accessible
destination, enabling all visitors to travel widely and enjoy the full range of the country’s
visitor experiences. 
Public transport links to local airports
The Inverness-Aberdeen rail service currently offers access near to Aberdeen Airport,
accessed via Dyce. Dyce Railway station is 2.7 miles to Aberdeen Airport and accessible
via Bus or Taxi. 
9 HIE Young People in Moray Attitudes and Aspirations 2015
10 Scotland 2030, Scottish Tourism Alliance 
Page 153

Page 154

Page 16 of 122 
Plans are confirmed and work has begun on the new Railway station at Inverness Airport
providing direct pedestrian access from the railway station to Inverness Airport11.
Railway services
There are three existing railway stations within Moray; Forres Railway Station, Elgin
Railway Station and Keith Railway station connected via the Inverness-Aberdeen services.
The current timetable offers 11 end to end journeys from Inverness to Aberdeen and 10
end to end journeys from Aberdeen to Inverness, Monday to Saturday. These journeys
cover all three Moray railway stations at Forres, Elgin and Keith. There are additionally 6
“short” journeys in each direction Monday to Saturday between Inverness and Elgin which
service Forres and Elgin railway stations. The Sunday timetable offers 5 end to end
journeys in each direction between Inverness and Aberdeen.
In terms of access, Elgin Railway Station is situated around half a mile from the town
centre and can be accessed for much of the day by a half hourly commercial bus service.
However the evening and Sunday service is infrequent and a demand responsive bus
service will improve connectivity at these times, or through the day should the passenger
require to travel outside Elgin
Forres Railway Station is situated about a third of a mile from Forres High Street but is
separated from the town by the A96 which is seen by many as a barrier to access. There
is an island crossing but no Toucan type crossing to stop traffic which can deter less
confident individuals from walking. The current Dial M demand responsive service is the
only public transport access to Forres station and enhancing that provision will improve
accessibility to the rail network for Forres area residents.
Keith Railway Station is situated half a mile from Fife Keith town centre and one and a half
miles from Keith Town centre. It should be explained that the greater area of Keith town is
made up of two constituent parts, Fife Keith to the West and Keith to the East. The current
Dial M demand responsive service is the only public transport access to Keith station and
enhancing that provision will improve accessibility to the rail network for Keith area
residents and to the nearby village of Newmill as well as the greater hinterland. In
particular, there is awareness of demand for transport links between the coastal area
around Buckie requiring access to Keith Railway Station, there being no rail service along
the Coast. 
Source: Scotrail timetable Inverness-Aberdeen
May 2022 
11 https://scotlandsrailway.com/projects/inverness-airport-dalcross-area-enhancements
Page 154

Page 155

Page 17 of 122 
Bus Services
As commercial bus routes are not viable for many parts of Moray the Council set up
Dial M for Moray, which is our award-winning accessible door-to-door bus service for those
unable to use existing forms of transport, or who do not have a regular scheduled bus
service.  This service is for everyone, regardless of age or disability. Unfortunately, at
present routes are still limited, with service provision only available when vehicles
are not being used for other local authority purposes (school and social care
transport) and demand for vehicles far exceeding supply in many areas. 
The Strategic Outline Business Case for Bus Revolution recognised this position, noting
that research by Citizens Advice Scotland showed that those living in Moray are more
than three times less likely than the national average to be able to reach a
supermarket by bus12, and overall Moray was one of the three local authorities which had
the greatest difficulty in reaching key services by bus. It was felt that it was unlikely
that the provision of public transport in rural areas would achieve full commercial
sustainability without ongoing public subsidy, however, this was an opportunity to provide
the best possible access solutions in the most efficient manner, with commercial principles
guiding decisions around delivery and growth. 
The specific problems reference in the Strategic Outline Case were summarised as:
• Lack of reliable rural transport to access employment;
• Difficulties accessing key services, public spaces and retail centres; and
• A declining working age population. 
The Project Board reviewed the Strategic Case and found that the issues and context set
out in the Strategic Case remained, and if anything were being exacerbated with continued
reduction in the use of conventional bus services even prior to the impact of the
coronavirus pandemic.
In general, scheduled bus services have been in decline locally, regionally and
nationally for a number of years, and public satisfaction with local transport has
decreased mainly due to the lack of service in many areas. 
In Moray there are 1,559 kilometres of local authority roads, which given a population of
95,710 (2020 mid-year population estimate) gives an indication of the challenge
associated with providing meaningful public transport suitable for a majority of households. 
Specifically, local bus services across Scotland have been in sharp decline for the last 15
years or so. Much of rural Scotland continues to rely on supported local bus services, and
communities are dealing with the reduction and demise of many routes in their areas. 
In 2019, 39 per cent of survey respondents to the Scottish Household Survey had used the
bus in the past month. Only eight per cent used the bus ever day or almost every day.
These are the lowest figures since comparable records began in 2002. Bus service
kilometres in the Highlands and Islands (including Shetland) have fallen by 11% in the five
years to 2015/16. There is ongoing concern about the continued pressures on public 
12 Citizens Advice Scotland (2018) Creating Better Journeys – Findings from the Citizens Advice Scotland bus
users survey p14
Page 155

Page 156

Page 18 of 122 
funding and hence pressure placed upon local bus services – predominantly subsidised
services, which are most common in rural Scotland. 
The Moray Economic Strategy highlights that access to key services, public spaces and
retail centres is poorer than Scotland generally and is a barrier to growth. This is possibly
due to uneven public transport connections across Moray, with limited public transport
restricting access to employment and to opportunities to spend on retail and leisure. The
Strategy further highlights that local public transport is a significant issue for people living
in rural parts of Moray, and cost effective provision is an essential part of enabling people
to travel to work across the area.
In Moray, reflecting the geography of the area, 79 per cent of respondents to the Scottish
Household Survey in 2019 reported that the car / van was their usual method of travel to
work, which compares to 68 per cent nationally, and while 12 per cent walk to work in
Moray compared to a similar number nationally, only five per cent take the bus to work in
Moray, compared to 10 per cent across Scotland as a whole. 
For all adults, zero per cent of respondents (8% nationally) to the Scottish Household
Survey reported using the bus every day or almost every day in Moray, while two per cent
(9%) reported using the bus two or three times per week, four per cent (7%) about once
per week, 12 per cent (14%) above once a fortnight, or about once a month, and a
staggering 81 per cent (62%) had not used the bus in the past month. 
In Moray, six per cent of respondents (21% nationally) reported being very satisfied with
public transport, 45 per cent (47%) fairly satisfied, 21 per cent (16%) neither satisfied or
dissatisfied, 17 per cent (9%) dissatisfied and 11 per cent (7%) very dissatisfied.  
The above evidence from the Moray Economic Strategy and from a review of the most
recent data from the Scottish Household Survey described above makes clear the issues
associated with access to employment and wider access to services in Moray, particularly
in terms of the rural areas of Moray which at present have identified gaps in terms of public
transport accessibility, which in turn creates access barriers to employment, learning and
social and health opportunities. These barriers being felt hardest amongst those without or
with limited access to their own vehicle, younger people, older people, those on low
incomes to name a few groups with similar characteristics. 
In Moray, while car ownership is generally high – 51 per cent of households have one car
available and 35 per cent of households have two or more cars available – this still leaves
14 per cent of households with no car available, in real terms around 5,600 households
across the area. Furthermore, and particularly in rural areas and with poor public transport
availability, a single car available does not equal wholesale household accessibility or
inclusion for all within that household, as often a single car may be required for one
member of the household to travel to work, which then leaves others in the household
isolated, or unable to access employment or learning for example, during the working
hours of the household member making use of that single car. 
In summary, there is a gap derived from the geography, business growth projections and
existing provision of local bus services across rural Moray that generates a real and
sizeable need and opportunity for the project. 
Page 156

Page 157

Page 19 of 122 
Commercial Bus Services and DRT
As commercial bus routes are not viable for many parts of Moray as set out in earlier
sections, the Council set up Dial M for Moray, which is the award-winning accessible door-
to-door bus service for those unable to use existing forms of transport, or who do not have
a regular scheduled bus service.  This service is for everyone, regardless of age or
disability. Unfortunately, at present routes are still limited, with demand far exceeding
supply in many areas.
The current Dial M service is resourced from the authority’s vehicles for school and social
care transport, which provides an efficient use of resources but means that the service
provision is limited to weekdays in between the school and social care transport times. The
knock on effect is that without additional capital investment in vehicles (as well as the
required revenue resources) it is not possible to provide a service at peak times, which
would expand the appeal of the service to more potential passengers. The current booking
system is reliable, but the schedules have to be finalised and distributed to drivers by the
close of the previous operating day, which does not allow for close-to-real time bookings to
support a modern and flexible transport system. Prior to the pandemic the service
averaged c.50k journeys p.a.
A user survey (in the same form as the national Bus Passenger Survey) of the existing
Dial M customer base indicates high satisfaction levels with the service. It is also clear that
the overwhelming majority of users have no other regular form of transport available to
them, highlighting the importance of providing transport services in rural areas. This in turn
presents the evidence to support the present project in terms of expanding this type of
flexible and tailored service to meet the wider needs of those living across the area that
require, or could require (if they are able to take up employment opportunities for
example), transport during peak times, or early or late to support access to jobs and other
opportunities. This also provides the confidence that the project continues to offer the best
option for Moray. 
In terms of consultation, the recent community engagement online survey identified Public
Transport as one of the key areas people would most like to see improved in Moray, and
this data was reinforced by students at the local college, who took part in workshops
relating to their post-college plans, where issues with rural transport were cited as causing
difficulties in job accessibility and studying locally.
The survey had a good representation from all demographic groupings particularly those in
the 16-29 year age group, and covered all Moray residents – not just existing customers
(see section 4.1).
Transport isn’t an isolated topic – people need to get about to work, to access services, for
shopping and leisure activities. Economic development is a key priority for Moray, and
transport connectivity is a vital part of that development.
Transport Emissions 
Moray Council has formally adopted their Climate Change Strategy. The strategy and
action plan follows the Climate Emergency declared in June 2019 and aims to make the
council carbon neutral by 2030. In terms of transport, the strategy sets out that transport
is the fastest-growing contributor to greenhouse gas emissions, and that moving
away from carbon-intensive, private transport towards decarbonised, more efficient, more
Page 157

Page 158

Page 20 of 122 
active forms of travel offers a wide variety of benefits environmentally, socially and
economically. 
Poverty
Moray has a sizeable minority of the population experiencing poverty. The economy
comprises a low wage structure with a reliance on a small number of industries, reducing
economic diversity.  There is a noticeable variation in attainment at school, and as
described above, young people who leave for higher education often don’t return. There
are less favourable outcomes in some smaller communities in Moray, and challenges in
making all services accessible due to the areas rurality.
Specific issues in terms of poverty exist around the core issue of the high cost of living in
Moray, costs associated with food, fuel, housing and transport. The Moray Child Poverty
Action Plan calls for a positive change in the availability of affordable accessible transport. 
Upon further review through the FBC, the international cost of living crisis exacerbates
further the well documented cost of living differential for the Highlands & Islands13 and
makes the case for intervention in terms of providing more affordable transport options for
people, particularly in rural areas, reducing the pressure on the household budget
associated with transport for those that have no option other than travel to their
employment, e,g, in manufacturing and associated roles. 
Summary
To summarise, the issues that have been identified are validated and reinforced through a
multitude of sources, primary and secondary, to the project. From consultation, the
community engagement survey and student workshops referred to above highlighted the
key issues for rural transport in Moray, the barriers that this generates, and the
consequences of, for example, young people choosing to move away and people living in
poverty, for example as they are forced into car ownership. The Moray Local Outcomes
Improvement Plan, the Moray Local Child Poverty Action Report and the Moray Economic
Strategy further highlight these key issues which require action through the matched
Transport Planning Objectives to deliver the opportunities for all of Moray in a fair,
sustainable and equitable manner.   
13 HIE, A Minimum Income Standard for Remote Rural Scotland: A Policy Update, 2016
Page 158

Page 159

Page 21 of 122 
Opportunities
In general terms, reducing the dominance of private cars offers significant benefits both to
individuals and wider society, including improved health and wellbeing, reduced
inequalities and more inclusive economic prosperity. Reducing car use will also
improve our public places, making them more attractive, safer and healthier spaces in
which to live, work and spend leisure time.
The community engagement online survey identified Public Transport as one of the
key areas people would most like to see improved in Moray, and this statistic was
reinforced by students at the local college, who took part in workshops relating to their
post-college plans, where issues with rural transport were cited as causing difficulties in
job accessibility and studying locally.
The global climate emergency, and the specific targets to address it in the Climate Change
(Emissions Reduction Targets) (Scotland) Act 2019 mean that we need to do something
radical to change the reliance on private cars in our rural areas and drive down
carbon emissions by increasing the availability of greener travel solutions.
Thus supporting “A route map to achieve a 20 per cent reduction in car kilometres by
203014 – leading to “a healthier, fairer, and greener Scotland”. This case supports progress
towards the actions that the Moray Council can lead in how they will make it easier for
people to reduce their car kilometres through the four key sustainable travel behaviours
set out in the (draft) route map: 
• to make use of sustainable online options to reduce your need to travel; 
• to choose local destinations to reduce the distance you travel; 
• switch to walk, wheel, cycle or public transport where possible; 
• combine a trip or share a journey to reduce the number of individual car trips you
make, if car remains the only feasible option.
The Strategic Case concluded that the project can make a real difference to the lives of
those living in, working in, or visiting Moray with:
• Increased mobility and access for all regardless of economic status, geography,
age or ability;
• A proposition that tackles social isolation;
• The potential to reduce single occupancy car use and its cost & environmental
impacts; and
• Improved access to iconic tourist destinations.
Specifically, identifying the strategic drivers for this investment and associated strategies,
programmes and plans that are contained in the vision for the Moray Growth Deal which
is:
“By the year 2030 Moray is a destination of choice, the area being known and
recognised as an outward facing and ambitious community with a thriving and well 
14 Consultation on the 20% Reduction in Car Km Route Map (transport.gov.scot) 
Page 159

Page 160

Page 22 of 122 
connected commercial base and an environment in which quality of life is valued
and supported.”
There is potential to benefit from community involvement on the back of the strength of the
community response through the Covid experience – growth in, and growth of, Community
Anchor Organisations with a will to shape and deliver change and services within their
communities. In the project is set out the approach to working with communities and
employers to shape the detailed design and delivery of the Project on an ongoing basis.
When the project goes live, i.e. when it is funded and proceeding towards delivery, a
network of Community Anchor Organisations and other interested parties, such as
employers, will be drawn together and will be engaged in locality-based planning around
the detailed design of the service – timetabling, operating principles and priorities etc. This
will allow the project team to test different ideas and concepts in an open way with
representatives of the communities that will be served. This open approach to planning
and delivery, and on an open and ongoing basis with regular review has been found to be
a successful model and approach to ensure services best match user needs. 
This community and business involvement in the detailed design and to inform ongoing
service development will be approached from a person-centred perspective, what the
people and communities need and see as important in meeting their needs and access
requirements. This approach is congruous with the Community Wealth Building (CWB)
people-centred approach to local economic development, which aims to redirect wealth
back into the local economy, and places control and benefits in the hands of local people.
The project is a key tool for Moray in delivering these aims, ensuring that all opportunities
are equitably available to all people right across the area. 
Community Consultation to Inform Project Development 
Following on from initial comments received during wide-scale community engagement
exercises during late 2017, and workshops held with students at Moray College UHI
(based in Elgin) to identify issues influencing their decision to leave the area for further
education or jobs, an online survey was launched in the autumn of 2020 to seek the views
of the Moray population regarding their attitudes to public transport, and to assess their
views on the project context and ideas.
It should be noted that Moray College is a further education college based in Elgin. It is the
area’s further and higher education institute with 1,500 full-time students and 8,100 part-
time students. It employs approximately 370 staff and is a college of the University of the
Highlands and Islands. Consequently, Moray Collage is an important destination in the
area both for access to learning and in terms of employment. 
The survey respondents covered a wide range of age groups. The survey did however
comprise 19% of respondents in the 16-29-year-old age bracket, a key target group for the
project. The 16-29-year-old age bracket currently make-up around 15% of the population
in Moray. This is seen as a good indication of the level of interest in public transport and
particularly environmental issues for this age group.
Highlights from the survey results are:
Modes of transport used regularly:
• 67% car (driver),
• 35% car (passenger),
Page 160

Page 161

Page 23 of 122 
• 27% bus.
Reasons for not using local bus services currently:
• 58% Buses are not frequent enough/do not run when I need them,
• 49% It's easier/more convenient by car,
• 37% It's quicker by car,
• 33% Bus fares are too high.
Factors that would encourage you to use a local on-demand bus service (top
4 rated):
1. Reasonable journey times,
2. Comfort/cleanliness,
3. Safety,
4. Guaranteed response times.
Forty per cent of respondents who currently do not use local bus services indicated that
they would use a service as described in the proposal on a regular basis and a further 29
per cent said that they would use the service occasionally.
Economic Context and Issues
The project builds on Moray Economic Strategy’s objectives of ensuring population
growth and diversification to create less reliance on the Public Sector in Moray, build on
sectors that are under performing, and ensure the local economy is resilient to economic
change.
The Moray Economic Partnership was established to boost economic growth in the region
and create opportunities for our people and our businesses. The vision is to see Moray as: 
Moray Council is committed to the Place Principle and to a collaborative, place-based
approach with a shared purpose to support a clear way forward for all services, assets and
investments which will maximise the impact of their combined resources. This project will
invest additionally in public transport, planned with local communities in order to improve
the lives of people, support inclusive and sustainable economic growth and create more
successful places.
The Economic Strategy highlights that ‘access to key services, public spaces and retail
centres is poorer than Scotland generally, possibly due to uneven public transport
Page 161

Page 162

Page 24 of 122 
connections across Moray. Limited public transport restricts access to employment and to
opportunities to spend on retail and leisure’.
As highlighted in the appraisal in Section 2.2 above, the project programme also strongly
supports the priorities of the Local Outcome Improvement Plan for Moray which are:
• Growing, diverse and sustainable economy;
• Building a better future for our children and young people in Moray;
• Empowering & connecting communities; and
• Changing our relationship with alcohol.
There is a strong strategic fit with the UK Governments Industrial Strategy, which has
the following 5 foundations:
• Ideas: the world’s most innovative economy
• People: good jobs and greater earning power for all
• Infrastructure: a major upgrade to the UK’s infrastructure
• Business Environment: the best place to start and grow a business
• Places: prosperous communities across the UK.
and Scotland’s National Strategy for Economic Transformation, which has the vision
of a wellbeing economy, and the ambition of a fairer, wealthier and greener country, 
• Enduring the work pays for everyone through better wages and fair work, reducing
poverty and improving life choices
• Driving an increase in productivity by building an internationally competitive
economy founded on entrepreneurship and innovation
• Demonstrating global leadership in delivering a just transition to a net zero, nature-
positive economy, and rebuilding natural capital.
notably being a country where economic power and opportunity are distributed fairly
across our regions, cities and towns, rural and island communities. 
Economic Base
The principal centre of population and business is Elgin, which also has the area’s
main concentration of retail, commercial and leisure provision. Economically, the
relationship between Elgin, the rural area of Speyside, and other main Moray towns
(Forres, Keith, Buckie and Lossiemouth) is critical. There are mutually supporting roles
that complement the special attributes of each location, and help to create a diverse
economic base serving all of Moray.
Business stakeholders through the Project Steering Group report that the employment
base is likely to remain broadly based around manufacturing, which, including with growth
that is expected, will increase the number of staff needing to travel to the production sites
within Moray. These are typically lower paid jobs, and will match with those in lower
income households for whom the avoidance of needing to own their own vehicle could be
welcome, and particularly in the context of the emerging crisis in the cost of living.  
Page 162

Page 163

Page 25 of 122 
At present there is more than 6,500 jobs in the manufacturing industries across Moray.
This includes more than half of the country’s whisky distilleries and some of its best-known
food producers. Leading Scottish brands such as Walkers Shortbread and Baxter’s Food
Group, makers of the popular Baxter’s soups, have their headquarters in Moray. The food
and drinks industry is a major employer. In Moray there are more manufacturing jobs per
head of population than any other part of Scotland. It is also home to French IT contractors
Atos, a growing band of digi-tech businesses as well as luxury cashmere clothing suppliers
Johnstons of Elgin.
Currently some 73.8% of the population are in employment, which is in line with the
national figure – but wages remain lower, with gross weekly pay at £498, or almost 10%
below the Scottish average. Moray also has a higher percentage of older people,
particularly in more rural and coastal locations, and in keeping with the rest of the
Highlands and Islands, there is significant outward migration of young people. The areas
of people leave home to complete further and higher education in other parts of the
country, and there is then a low rate of return. Overall, this creates an imbalance in the
working age population in Moray.
There is significant gender inequality in Moray’s economy. The National Performance
Indicator defines the gender pay gap as the difference in the median hourly earnings
(excluding overtime) between men and women working full-time in Scotland. This
estimates the gender pay gap in Moray at 9.6%, which is more than double the average
across Scotland, at 3.6%. However, this indicator masks the real issue in that it does not
account for the significant proportion of women who work in low-paid part time roles. When
including both full-time and part-time employment, the gender pay gap in Moray is far
higher 22.6%, well above that national average of 11.5% for Scotland. This imbalance
means that a significant proportion of the population is not currently reaching its full
economic potential. It is important to note that the data is for this metric is taken from the
ONS annual survey of hours and earnings and at a Moray level is considered of lower
quality. 
Key growth sectors in Moray are: 
▪ Aerospace and defence: accounting for 8% of total employment, or some 2,750
employees. There is optimism for the future of this sector driven the strategic
importance of Moray to the defence of the UK and its allies.
▪ Tourism: Moray’s Tourism Strategy recognises that the sector generates over 10%
of Moray’s total employment and 3.8% of the total turnover of businesses. Currently
tourism, including accommodation and food services, is the sixth largest sector in
Moray, with visitors to the area supporting more than 2,846 full-time equivalent jobs.
▪ Food and Drink: The food and drink industry in Moray employs 17.1% of the
workforce – the highest per head of population in Scotland. Moray is home to
almost 50% of Scotland’s whisky distilleries, which contribute directly to both skilled
employment and to the tourism sector. However, with product manufacturing
becoming increasingly automated, employment in the food and drink sector is
currently forecast to decline by 11% by 2027.
▪ Creative Industries and Digital: The creative industries and digital sector is
incredibly diverse and ranges from arts-based organisations to the small cluster of
technology businesses that are growing quickly from bases in Elgin and Forres. The
Page 163

Page 164

Page 26 of 122 
sector remains the UK͛ s fastest growing sector, and in Scotland employment
increased by 15% to 84,000 between 2015 and 2016. The sector’s GDP is rising
steadily.
▪ Engineering and Construction: Moray is an established base for light and heavy
engineering – with a significant number of people employed in the offshore oil & gas
industry, as well as in house building and in large infrastructure developments. With
8% of all employment in this sector, Moray is the headquarters location for a group
of large businesses who are committed to workforce development and to
apprenticeships, which underpin the predicted total employment rise of at least 300
jobs in skilled construction professionals in the area.
▪ Life Sciences and Technology: Moray is emerging as a strong location for
research and development in life sciences and technology, with a number of
different strands of activity energising the sector. In particular, the area has a
growing reputation in the development of digital technologies designed to help
improve service delivery and efficiency in the social care and health sector.
Moray is home to 5 of the 25 oldest family businesses in Scotland, each of which is widely
recognised for the high quality of their offering at an international level. However most of
these businesses are traditionally based in rural locations, which present logistical issues
for their workforce. Meanwhile, a large proportion of local businesses have less than nine
employees (81.5%) with only 2.3% having more than 50 employees. Much of Moray’s
economy as described above comprises multiple shifts working from the various plants,
stretching the operating day far beyond the typical 9-5 of a more office-based economy,
and thus generating accessibility needs over an extended day of operation. This extended
accessibility is essential to ensuring inclusive availability of job opportunities across the
economy.  
Moray however has a more traditional industrial make up, with smaller businesses, slower
business growth, and fewer opportunities for young people to go into their preferred
sectors and a less developed infrastructure to support business.
The location of Moray and its rural nature has particular consequences for the economic
growth of the area. At a national level, the north of Scotland competes with the central belt
to attract new business and inward investment. Situated between the Highlands and
Islands and Aberdeen City / Aberdeenshire council areas, Moray also has competition at a
local level from its neighbours.
Two key factors are seen as having a major impact on the Moray economy: the missing
generation of 16-29 year olds, and the issue of fair work for women, with evidence of
occupational segregation, a significant gender pay gap, and additional under-employment
issues for women. 
Moray has a smaller proportion of 15-30 year olds (18%) compared to Scotland (20%). 
This is slightly higher than the Highlands and Islands overall level of 16%, but notably
between 2011 and 2018, the number of 15-30 years olds living in Moray fell by 3.3% while
the total population increased by 2.2%.  A wide range of factors impact on choices and
aspirations, which includes transport accessibility, but also aspirations in terms of
preferred employment sectors. The young people of Moray have little interest in working in
the food and drink sectors that dominate Moray’s economy, due to weaker career
progression opportunities and perceptions of low pay. The Moray economy is not currently
Page 164

Page 165

Page 27 of 122 
able to provide opportunities to fully match aspirations to enter the more sought after key
industries of creative (including digital), energy (including renewables) and financial and
business sectors.15 
There is a very noticeable inequality in pay between men and women in Moray. In Moray
the gender pay gap is more than double the Scottish average (9.6% vs 3.6% in 2021. The
gap has closed in Moray in recent years, however it is still within the 10 poorest performing
Council’s against this metric. That said, Scottish Government analysis has been reported
that the COVID-19 pandemic could exacerbate existing labour market inequalities for
protected groups including women and overall the fallout from the COVID-19 pandemic, as
well as Brexit, may put pressure on both the gender employment gap and the gender pay
gap in coming years16.
Taken from the 2021 ONS annual survey of hours and earnings, gross weekly pay for full-
time workers in Moray was £668 for men (Scotland £650) and £491 for women (Scotland
£577). Factors driving gender pay-gap include part-time employees being paid less than
full-time employees, and with more women working part-time in Moray than men
The provision of accessible rural transport in Moray will be necessary to facilitate
access to the jobs market for women and young people living in rural areas as many
of them have no access to private vehicles. Other factors affecting economic growth
include:
• Moray has a small number of large enterprises with more than 250 employees,
but over 3,000 micro (0-9 employees), small (10-49 employees), and medium
sized (50-249) enterprises, with micro enterprises forming over 88% of all Moray
businesses. With support, this represents a massive potential for business
growth. The provision of reliable rural transport is important for many
larger employers, a situation which may be exacerbated post-Brexit.
• Access to key services, public spaces and retail centres is poorer in Moray than
Scotland generally, possibly due to poorer public transport connections. The
provision of an enhanced rural transport network will promote inclusive
access across the region.
• Moray faces a declining working age population, while the number of residents
of pensionable age and over is projected to increase by 33% by 2039. Initiatives
that aim to reverse the trend in working age population decline could help deliver
a more sustainable economic and fiscal model for Moray in the future. The
provision of an enhanced rural transport network will help to persuade
more young people to remain in the area.
Although Dial M for Moray is available for those unable to use existing forms of transport,
or who do not have a regular scheduled bus service, this service availability is limited. The
project will seek to expand the provision by using low-cost electric vehicles or other ultra-
low carbon alternatives. 
15 HIE Young People in Moray Attitudes and Aspirations 2018
16 Gender pay gap action plan: annual report, 8 March 2021, https://www.gov.scot/publications/gender-
pay-gap-action-plan-annual-report/
Page 165

Page 166

Page 28 of 122 
Main Benefits Opportunities
Satisfying the potential scope for the project will deliver the opportunity for the following
high-level strategic and operational benefits. These are set out as a scoping exercise here
as part of the Strategic Case, which will then be developed further and evidenced in later
stages of the Business Case. 
Table 2: Benefits Opportunities Scoping
Class Of
Objective
Main
Benefits
Benefits
Criteria
Stakeholders
Affected
How will they be affected? Scale of benefit
Strategic
(wider social
and Business
related)
Travel Reduce costs
Reduce
environmental
impact of
travel
Increase
satisfaction
with public
transport
Public Sector
/ Moray
Residents 
Affordable transport
provided at the point of use
and need leading to user
and community
satisfaction. 
Reduction in terms of
poverty for those in low
income households and the
so-called working poor
through reduction in
transport outlay or increase
in employment
opportunities for example. 
Significant scale benefits
for Moray, with step
change in rural areas.
Potential for catalytic effect
as scale of generated
opportunity creates
business growth potential,
fosters entrepreneurial
spirit etc.  
Attract /
retain young
people 
Increase the
percentage of
the
population
aged between
16-29 years
Reduce
barriers to
employment 
Moray
residents / 
Local
businesses 
Accessibility as a barrier is
significantly diminished or
removed across whole
area. Young people can see
opportunity to participate
in learning, training and
employment, as well as
leisure and cultural
activities. 
Significant local benefit in
terms of retaining and
attracting young people in
the area, may take some
years to fully realise this
potential; service stability
will be essential. 
Rebalance
demographic
Increase
working
population of
the area as
percentage of
total
Moray
residents / 
Public sector
Accessibility as a barrier to
employment reduced /
removed
Local benefit through more
flexible labour pool to
match between residents
and opportunities that are
available.
Sustainable
Economic
Growth –
Inclusive
growth 
All people
able to access
all
opportunities; 
Moray
residents /
Business /
economy and
public sector
Link up between business
growth and wider pool of
potential staff – realising
potential and opportunities
from a business and
community perspective
Area-wide benefit,
especially those unable to
access entirety of labour
market opportunities;
business attract an
inclusive and sustainable
pool of applications to
support growth. 
Tourism Reduce
barriers to
tourism
Visitors and
Tourism
economy
Access to transport is a
barrier to visitors accessing
tourism businesses
Local benefit in attracting
and satisfying visitors to
Moray.
Operational
(organisational
and
management
related)
Travel Reduce costs
Increase
opportunities
Reduce CO2
emissions
Public sector
/
Moray
residents /
Global
benefits 
Viability of service provision
enhanced through up-
scaling and efficient
operation leading to
reduced operating costs.
Whole life reduced
operating costs of no / low
emissions vehicles. 
Significant scale benefit for
service operation leading to
enhanced viability and
sustainability of the service. 
Global benefits in terms of
reduction in emissions
associated with transport. 
Attract /
retain young
people
Increase the
number of
young people
Local
businesses 
Greater catchment of
employment opportunities,
and local businesses across
Significant scale benefits
both at the individual and
local economy level, as well
Page 166

Page 167

Page 29 of 122 
Class Of
Objective
Main
Benefits
Benefits
Criteria
Stakeholders
Affected
How will they be affected? Scale of benefit 
choosing to
live/stay in
Moray 
the area have a wider pool
from which to recruit staff;
leading to growth potential
and greater personal
development
as therefore wider
Scotland-level benefits
Rebalance
demographic
Reduced cost
of care for
retirement
age
population
Public sector  Enhanced accessibility
across the area leading to
increased independence,
people are able to live a
fulfilling and health life for
longer in their own homes
and within their
communities
Benefits across the area for
people who are older, and
knock on benefits to the
public purse
Sustainable
Economic
Growth –
Inclusive
growth
Increased
match up
between jobs
opportunities
and pool of
applicants;
business
growth
Business /
local business
/ wider
economy / 
Increased wages, reduced
reliance on social security
payments, greater
contribution to public
purse; business growth and
sustainability 
Benefits across the area
associated with those
enable to access labour
market, and wider business
growth opportunities.
Knock on benefits to the
public purse. 
Policy Context 
The policy context has been updated as the project has progressed through the business
cases. This has allowed cognisance to be taken also of new and emerging policies and
strategies etc.  
The project offers a wide fit with specific local, regional, and national plans and strategies,
including: 
Figure 1: Policy Landscape 
This policy context has been updated as part of the Final Business Plan (FBC) review and
programme. A summary of the key salient aspects from each of these relevant strategies
and plans is presented in Appendix 7.  The Project is particularly congruent with the
Transport Scotland Bus Policy, which in itself is aligned with wider Scottish Government
policy and strategy, notably the National Transport Strategy.  The national bus policy
includes a suite of best practice guidance documents to assist in the provision of bus
services, and with bus policy aims to:
Programme for
Government
National Strategy
for Economic
Transformation
National Transport
Strategy & STPR2
Scotland's Climate
Change Update
20% Reduction in
Car KMs Routemap
(draft)
UK Government's
Industrial Strategy
Transport Scotland
Bus Policy
Highlands and
Islands Enterprise
Strategy
HITRANS Regional
Transport Strategy
Local Outcome
Improvement Plan
for Moray
Moray Economic
Strategy
National Planning
Framework 4
Page 167

Page 168

Page 30 of 122 
• provide the environment for bus to act as an effective economic enabler by
providing competitive, high quality public transport;
• enable bus to provide an effective alternative to the car by improving reliability,
average bus speed and encouraging improvements to the quality of services and
infrastructure; 
• encourage investment in more efficient vehicles that produce less greenhouse
gases and contribute to the targets in the Climate Change (Scotland) Act 2009; and
• link communities, people, places of business and employment and essential
services through encouraging the maintenance and development of the bus
network in Scotland. 
All of the key plans and strategies shown above have been reviewed to assess the
relevance of the project in supporting their delivery. A summary of the assessment is
detailed below. This specifically sets out the project opportunities, the evidence for the
project in the context of each of these, and how the project therefore links to and benefits
other relevant plans and strategies. 
Figure 2: Policy Relevance to Project 
Travel
Greater availability of
travel opportunities
and options is
paramount to an
inclusive society; the
provision of travel is
lower cost and less
damaging to the local
and global
environment
NTS2
National Bus Policy
RTS
LOIP
Moray Economic
Strategy
Scotland's Climate
Change Update /
Routemap to 20%
reduction in car kms
Attract and
retain young
people
Reduce barriers to
employment,
particulary for young
people, and enable
them to be
independent to access
learning, employment
and leisure and social
activities; enabling
them to remain within
their local community
while also fullfilling
their aspirations
Programme for
Government
National Strategy for
Economic
Transformation
HIE Strategy Wider
economic
opportunity
Reduce gender
pay gap
Access for all, and at
all times of the day;
ebable women
particulary to access
work opportunities with
unconstrainted travel
opportunity; enabling
more women in part-
time and full-time work
to suit their needs
Programme for
Government
National Strategy for
Economic
Transformation
Moray Economic
Strategy
Rebalancing
demographics
Access enabling more
people from the rural,
currently under-
connected areas, able
to access range of
employment
opportunities, togheter
with learning
opportunities, health,
leisure and cultural
activities
Programme for
Governmennt
National Strategy for
Economic
Transformation
LOIP
Evidence for project rationale:
Links with strategies and policies:
Page 168

Page 169

Page 31 of 122 
Finally, in terms of policy fit, in the table below, is presented an appraisal of the extent to
which the project, in terms of its key opportunities, satisfies the key specific aims,
objectives and initiatives of each of the key plans and policies that have been reviewed,
and in the context of the four categories of benefits opportunities as described above in
Section 0. 
From this more detailed appraisal it is clear that the project offers a wide breadth of
positive coverage across these varying geographical levels of policies and strategies. 
Table 3: Policy Context and Fit with Project
✓✓✓ significant positive impact / factor
✓✓   positive impact / factor
✓     slight positive impact / factor
/        neutral
       slight negative impact / factor
    negative impact / factor
Travel Attract and
retain
young
people
Reduce
gender
pay gap
Rebalancing
demographics
Programme
for
Government
Introduce the Scottish Youth Guarantee to
ensure every young person has the
opportunity of work, education, or training
✓✓ ✓✓ ✓ ✓
promoting place-based economic
development and cohesion, helping
communities across Scotland to improve
key economic, social and wellbeing
performance indicators
✓✓ ✓✓ ✓ ✓✓
• Nati
onal
Stra
tegy
for
Eco
nom
ic
Tra
nsfo
rma
tion 
Investing in our people, infrastructure and
assets in a sustainable way
✓✓ ✓ ✓ ✓
Promoting inclusive growth ✓✓ ✓✓ ✓ ✓✓
NTS2 /
STPR2
Reduces inequalities ✓✓ ✓✓ ✓ ✓✓
Takes climate action ✓✓ / / /
Helps deliver inclusive economic growth ✓✓ ✓✓ ✓ ✓✓
Improves our health and wellbeing ✓✓ ✓✓ / /
Scotland’s
Climate
Change Plan
Update 2020
By 2032 our roads will contain no new
petrol and diesel cars and vans; 
sustainable transport will be the instinctive
first choice for people; embraced more
walking, wheeling, cycling, public
transport and shared transport options
✓✓✓ ✓ ✓ ✓
Route map
to 20%
reduction in
car KMs 
Reducing the need to travel ✓✓✓ / / /
Living well locally / ✓✓✓ ✓ ✓
Switching modes ✓✓✓ / ✓ ✓
Combining or sharing trips ✓ / / /
UK Industrial
Strategy
Clean growth ✓✓ / / /
Future of mobility  ✓✓ ✓ / /
Transport
Scotland
Bus Policy 
bus to act as an effective economic enabler
by providing competitive, high quality public
transport
✓✓ ✓ / ✓
bus to provide an effective alternative to
the car by improving reliability, average bus
speed and encouraging improvements to
the quality of services and infrastructure
✓✓ ✓✓ / /
investment in more efficient vehicles that
produce less greenhouse gases and
contribute to the targets in the Climate
Change (Scotland) Act 2009
✓✓ / / /
link communities, people, places of
business and employment and essential
✓✓ ✓✓ / ✓
Page 169

Page 170

Page 32 of 122 
✓✓✓ significant positive impact / factor
✓✓   positive impact / factor
✓     slight positive impact / factor
/        neutral
       slight negative impact / factor
    negative impact / factor
Travel Attract and
retain
young
people
Reduce
gender
pay gap
Rebalancing
demographics
services through encouraging the
maintenance and development of the bus
network in Scotland
Highlands
and Islands
Enterprise
2019-22
Strategy
Enabling infrastructure ✓✓ / / /
Business creation and growth ✓ / / /
Community assets ✓✓ ✓ / ✓✓
HITRANS
Regional
Transport
Strategy
Reducing journey times and improving
journey reliability and resilience
✓✓ / / ✓
Improving and maintaining the safety of
transport and travel
✓ / / /
Protecting the environment and mitigating
the adverse impacts of transport / travel
✓ / / /
Improve health and wellbeing ✓ ✓ ✓ ✓
Moray Local
Outcomes
Improvement
Plan (LOIP)
a place where … young people thrive; a
place where they have a voice, have
opportunities to learn and can get around
✓✓ ✓✓ / ✓✓
A thriving and well connected place, where
more people live well in their communities
✓✓ ✓ ✓ ✓
By the year 2030 Moray is a destination of
choice, the area being known and
recognised as an outward facing and
ambitious community with a thriving and
well connected commercial base
✓✓ ✓✓ ✓ ✓
Moray
Economic
Strategy
2019-2029
A place that is thriving because of an
increasingly diverse economy and a
growing population that celebrates
success, and values both education and
training
✓ ✓ ✓ ✓
A distinctive and ambitious place that
generates opportunities for everyone which
in turn helps to drive up average earnings,
retain balanced demographics, and
encourages strong communities to flourish
✓ ✓ ✓ ✓✓       
This analysis provides the evidence of the Project offering a good contribution to key local,
regional, and national objectives. Specifically, there is strong correlation nationally with the
Programme for Government, with the Project presenting the inclusive access opportunity
to promote and build place-based economic development, which will help communities,
and all within those communities, particularly those on lower incomes and who do not have
access to a car/van, to participate in employment, training, learning and leisure activities. 
There is similarly a strong correlation between the project opportunities and the National
Strategy for Economic Transformation particularly with the strands to invest in our people,
infrastructure and assets in a sustainable way, and to promote inclusive growth. The
Project opportunity will fully satisfy these objectives, delivering a step change through
investment in inclusive accessibility, which will benefit most those with limited or no
accessibility to a range of opportunities. 
Likewise, the Project opportunity concords strongly with the more transport specific
national objectives through both the National Transport Strategy (NTS2) and the mode
specific Transport Scotland Bus Policy, and the recent transport elements of Scotland’s
Climate Change Plan Update and the Routemap to a 20% reduction in car KMs. In relation
Page 170

Page 171

Page 33 of 122 
to the former, the project will in a very targeted, but also widely inclusive way, positively
address present inequalities that are driven by gaps in accessibility. Consequently, the
Project opportunity will in turn help deliver inclusive economic growth and will enable
individual members of the communities served to improve their own health and wellbeing.
Furthermore, as the NTS2 sets out, in order to address the challenges and achieve the
Priorities there is a need to embed a Sustainable Travel Hierarchy in decision making by
promoting walking, wheeling, cycling, public transport and shared transport options in
preference to single occupancy private car use for the movement of people. The project is
congruous to this approach, investing in a step change in public transport availability and
quality, which as the NTS2 refers, is important given the dominance of bus as a public
transport mode, already accounting for three quarters of all public transport trips, and
being particularly important to areas which are not
served by the rail network, including much of rural
Scotland. It is also importantly highlighted in the
NTS2, which will be supported through the delivery
of the project that bus tends to be a more active
mode than a car journey as travelling by bus
typically involved a walk to and / or from the bus
stop. Thus the project will support embedding
healthy active lifestyles, as well as supporting the
accessibility improvements to improve mental as
well as physical wellbeing. Transport interventions in
Moray promote active travel, and easy multi-modal journeys wherever possible – for
example, through:
• the trial of bike racks on commercial bus services in Moray;
• HITRANS MaaS project app Go-Hi, which enables people to book end to end
journeys and see transport options; and 
• the recent provision of Brompton Bikes at Elgin railway station. 
However, there are practical limitations through vehicle size and layout in enabling bikes to
be carried on demand responsive bus vehicles for bus/cycle journeys, 
In addition, the NTS2 sets out the Sustainable Investment Hierarchy, which is set out to
‘inform future investment decisions and ensure transport options that focus on reducing
inequalities and the need to travel unsustainably are prioritised’. The project is a strong fit
with this hierarchy, the provision of new transport opportunities to areas, and at times,
currently without public transport will provide valid options that will reduce the need to
travel unsustainably, as per the head of the hierarchy. People will have a strong and
quality public transport choice, and this will particularly support people who are otherwise,
as described above, ‘forced’ into car ownership through lack of suitable public transport
alternatives. 
From a local perspective, there is very strong correlation between the Project opportunities
and the elements of the LOIP and the Moray Economic Strategy, providing clear evidence
of the project’s opportunity to make a significant contribution to individuals and the
community as a whole through being a lynchpin in supporting a thriving and well-
connected place across the area. 
Figure 3: Sustainable Travel Hierarchy
Page 171

Page 172

Page 34 of 122 
Project Outline SOC Objectives
The aims of the project continue to be valid at the time of writing this Final Business Case. 
The project outline objectives were derived from the strategic context and issues
presented above, from consideration of the key issues, constraints and opportunities, and
considering how the project can help deliver wider local, regional and national policies and
strategies. 
The project initial outline objectives were: 
• To increase use of public transport in the youth and working age population.
• To provide a low carbon and long-term sustainable transport connection.
• To tackle barriers to employment and improve access to services by providing
transport connections that recognise the rural nature of Moray and the location of its
SMEs. 
Long List Options
This section describes an overview of the considerations and thought process behind the
initial options deliberation that channelled the early development of the Bus Revolution
concept. 
These initial long list options were derived from a desk-based scanning exercise to
consider all those options that could hypothetically support realisation of the Project
Outline Objectives – this process drew from existing work programmes within Moray as
well as other actions, such as those subsequently set out in the policy review that has
been described as part of this business case. 
This initial long list of options drawn from this scanning exercise are as set out in Figure 4
below. 
Figure 4: Initial Long List Options 
Appraisal of Long List Options
As per the Scottish Transport Appraisal Guidance approach, this section then sets out an
indicative appraisal of these initial long list of possible options that were considered at a
high-level to determine which were appropriate to consider in further detail, to develop,
refine and consider as part of the business case process. 
This preliminary options appraisal was undertaken by first considering the above noted
options in the context of the Investment Objectives (Section 0), the STAG criteria,
Electric Charging Network
and EV Car Club / Affordable
Access to EVs
Reduce need to travel to work
and other destinations / work
local programme developed /
virtual leisure and other
opportunities
Develop Demand Responsive
Transport availability in rural
localities - Bus Revolution
Expand commercial bus
network through subsidised
provision / direct provision of
scheduled service to rural
localities - investment in Zero /
Ultra Low Emisson Vehicles
Increase rail services through
Moray, existing line and reopen
lines -fully decarbonised
Active Travel infrastructure
developments, provision of new
active travel routes and wider
infrastructure
Development / Support for Car
Club
Page 172

Page 173

Page 35 of 122 
feasibility, affordability and public acceptability, and setting out then the rationale for
selection or rejection. This appraisal is presented in Table 44. 
Table 4: Long List Appraisal of Options
-3 Strong Negative
-2 Moderate Negative
Impact
-1 Slight Negative Impact
0 Impact Neutral
+1 Slight Positive Impact
+2 Moderate Positive
Impact 
+3 Strong Positive Impact 
To increase use of public transport in
the youth and working age population
To provide a low
carbon and long-term
sustainable transport connection
To tackle barriers to employment and
improve access to services by
providing transport connections that
recognise the rural nature of Moray
and the location of its SMEs
Environment
Safety
Economy
Integration
Accessibility and Social Inclusion
feasibility
affordability
Public acceptability
Rational for selection or rejection
Electric Charging
Network and EV Car
Club / Affordable
Access to EVs 
0 1 1 1 -1 1 0 1 1 -3 -1 REJECT: Positive project overall,
increase in traffic, even EV could
have adverse impact in terms of
congestion. Will require massive
investment and management to
achieve scale of change to satisfy
objectives. Consider elements as
part of other complimentary
projects in Moray. 
Reduce the need to
travel to work and
other destinations /
work local programme
developed / virtual
leisure and other
opportunities
-2 1 1 1 1 -1 -1 -1 -2 -1 -1 REJECT: Will make positive
contribution where some jobs can
be worked from home, but
challenges around matching with
the large manufacturing sector in
Moray, which requires a
significant share of on plant
working. 
Develop Demand
Responsive Transport
availability in rural
localities; build upon
Dial M existing
operation – Bus
Revolution
3 3 3 2 2 2 1 3 2 2 2 SELECT: existing strong
acceptability of project offer, DRT
offers good fit with dispersed
population and to multiple
employment and other
destinations
Expand commercial bus
network through
subsidised provision /
direct provision of
scheduled service to
rural localities -
investment in Zero /
Ultra Low Emission
Vehicles
1 1 1 1 1 1 2 2 3 -2 1 REJECT: dispersed population
would result in very thin routes,
which would be very expensive to
operate at any coverage using
conventional services
Increase rail services
through Moray, existing
line and reopen lines -
fully decarbonised
1 -2 -1 1 1 1 1 -1 -3 -3 1 REJECT: difficult, expensive and
long time to provide any uplift in
accessibility which will not be able
to penetrate well the dispersed
population that require additional
public transport offer to achieve
the stated benefits
Active Travel
infrastructure
developments,
provision of new active
travel routes and wider
infrastructure
-2 1 -2 1 0 1 0 0 -1 -2 1 REJECT: would offer distinct
benefits, but not necessarily in
respect to identified project
objectives. Pursue as part of wider
and specific programme in
localities across Moray –
complimentary to DRT option. 
Development / Support
for Car Club 
1 1 1 1 0 1 0 1 1 1 1 REJECT: offers some potential to
suit some community members,
but does not offer full realisation
of benefits as minimal coverage /
acceptability in the short to
medium term. Consider
developing complimentary project
alongside DRT option.  
Page 173

Page 174

Page 36 of 122 
As a consequence of this high-level appraisal, the DRT option has been assessed as best
satisfying the transport planning objectives and was consequently carried forward for
further development through the bus case methodology. The DRT option is selected –
Bus Revolution. 
The EV-based, work local programme, active travel and car club options were
rejected from this process, BUT continue to be considered as part of wider programmes
and developments through locality-based approaches in Moray. 
The conventional bus and rail options were rejected from the process altogether. 
Development and Refinement of Detailed Investment Objectives 
The investment objectives have been developed and refined from the outline objectives
presented above at Section 0, and which were used as part of the long list appraisal, for
this project specifically are as follows:
• Investment Objective 1: Increase public transport passenger journeys by 30,000
per annum by 2030. 
• Investment Objective 2: To reduce the environmental impact of transport in the
area by 30t CO2e p.a. by 2030.
• Investment Objective 3: 20% reduction in number of people facing transport
barriers to employment, education or recreation by 2030
The project team have reviewed the most current data to inform and validate the issues
and opportunities for the project in the context of the short-listed option, and this has been
further endorsed by the involvement of a wide range of key stakeholders, both public and
private sector, in terms of shaping the project and informing the evaluation and appraisal
of options through the OBC and into the FBC. 
There remained great similarity in the findings here, with some small changes:
• Proposed operating times; and
• The inclusion of some out-of-county journey opportunities retaining the service
solution as being operated by Moray Council, but recognising the need to maintain
a strong partnership approach with the commercial sector in regards to the ‘whole’
public transport offer in Moray.
The evolution of the objectives through the business case development process are as set
out in Table 5. 
Table 5: SOC Investment Objectives Refinement Process Log
SOC Investment
Objective
OBC Investment
Objective
Rationale FBC Investment
Objective
Rationale
To increase use of
public transport in the
youth and working age
population by creating
an engaging brand
proposition which
demonstrably meets
their needs, and using
financially generative
marketing campaigns
To increase the number
of public transport
passenger journeys to
get to and from rural
areas to places of work,
education, and tourist
destinations etc. by
30,000 per annum by
2031.
To be more specific
and measurable on
passenger numbers to
demonstrate impact,
and recognise that
marketing is a means
to achieve the outcome
Increase public
transport passenger
journeys by 30,000 per
annum by 2030
More focussed,
covering all travel
needs to align with 20%
reduction in car KMs
route map – realisation
date brought forward to
2030 for alignment, but
requires an expedient
start. 
To provide a low
carbon and long-term
To reduce the
environmental impact
To be more specific
and measurable,
To reduce the
environmental impact
Retain; supports
Scotland’s Climate
Page 174

Page 175

Page 37 of 122 
SOC Investment
Objective
OBC Investment
Objective
Rationale FBC Investment
Objective
Rationale
sustainable transport
connection: to provide
flexible, low carbon
and long-term
sustainable transport
connection by
innovating from the
existing Dial M base
of transport in the area
by 30t CO2e p.a. by
2031.
focussing on the
environmental
elements of the original
objective – removing
explanatory
background text
of transport in the area
by 30t CO2e p.a. by
2030.
Change Plan –
realisation date brought
forward to 2030 for
alignment but requires
an expedient start.
To tackle barriers to
employment and
improve access to
services by providing
transport connections
that recognise the
rural nature of Moray
and the location of its
SMEs
To reduce the number of
people facing transport
barriers to employment,
education or recreation
by 20% by 2031 
To be more specific
and measurable in
relation to tackling
barriers to employment,
education and access
to services
20% reduction in
number of people
facing transport barriers
to employment,
education or recreation
by 2030
Reworded; good match
with wider policy
context, poverty and
challenges around
increasing cost of living
– realisation date
brought forward to
2030 for alignment, but
requires an expedient
start. 
These are then the Transport Planning Objectives, and their scope is defined based on the
full understanding of the issues and opportunities described above. This forms the
foundation of progressing towards the detailed Preferred Option for the project as
presented later in the Economic Case. 
Note that initial objectives have been set to run until 2030, which is on the basis of allowing
an initial run-in period following the commencement of the Bus Revolution, and to coincide
with the Scottish Government interim carbon reduction goal of 75% by 2030.  This also
then critically links with the Moray contribution to the Scottish Government target to reduce
car kilometres travelled in Scotland by 20% by 2030. 
Investment Objective 1 is closely matched with the identified problems and opportunities
and the policy context. Increasing the number of public transport journeys to and from rural
areas to places of work and other destinations will make progress for the area in terms of
unemployment and underemployment where transport is a barrier to participation. The
target for objective 1 has been set based on a judgement assessment, which has been
homed in on bridging the gap between the Moray (5%) and Scotland (10%) level, whereby
bus is the usual mode for the journey to work. This judgment basis is set out further in the
objective monitoring table that follows below, with the objective to progress towards a
mode share in the order of 7.5% initially.
Investment Objective 2 is based on the carbon impact of the modal shift from private car to
use of EV based bus journeys, using UK Government carbon conversion rates and Green
Book carbon pricing information. The project carbon categorisation is detailed in Appendix
9.
Investment Objective 3 is in response to the real challenges associated with transport as a
barrier to access. Notably, that two thirds of employed adults in the most recent Scottish
Household Survey output report that they could not use public transport from the journey
to work, and furthermore that lack of affordable transport acts as a barrier for between
seven and 17% of young people across Moray from the Highlands and Islands Enterprise
Young People in the Region research. 
In order to validate the detailed investment objectives, and indeed the strength of the
preferred option as part of that evaluation and appraisal in the context of these objectives,
they have been considered alongside each other, and in the context of the overall
objectives of the Scottish Government.
Page 175

Page 176

Page 38 of 122 
Table 6 then presents an assessment of the preferred project option against the Scottish
Government’s Objectives, drawn from the National Performance Framework 4 National
Outcomes. This assessment is based on the preferred option as detailed in full in the
Commercial Case at Section 4.1. Going forward a thematic approach to benefits reporting
will be taken as part of the programme benefits plan and the monitoring & evaluation of the
project, and we will articulate how improvements are being generated against agreed
indicators – including project, programme and inclusive growth indicators. 
Table 6: Assessment of project against SG objectives 
Scottish
Government
Objectives:
The development of an “uber-style”
app to enable customers to track the
position of buses and book journeys
within a reasonable response time
(max. 1 hour)
Available across Moray, and to key
destinations beyond the area;
integrated with commercial routes. 
Brand marketing and promotion. 
An investment in quality green fleet
(electric buses), to increase the
flexibility and hours of operation of
on-demand bus provision across
Moray, with additional facilities such
as on board Wi-Fi, charging facilities
etc. Real time booking technology,
including scheduling, monitoring and
customer interface. 
Increased public transport availability
connects rural communities to opportunities
enabling all to reach their potential within their
community
Community benefits from everyday usage of
high quality vehicles and customer interface
(as well as the access enhancements itself),
supporting communities to feel a strong sense
of belonging and respect for their community. 
Increased public transport availability for all
supports widespread inclusion, leading to
feelings of empowerment and resilience 
*note – existing telephone bookings will be
retained for inclusivity 
Inclusive economy whereby rural residents
regardless of household income or car
availability are able to participate in a
sustainable economy. Transport accessibility
is removed as a barrier for rural residents
seeking employment or career progression
etc. supporting an inclusive economy
Reduced emissions alongside increased
participation in the local economy, supporting
sustainable economic development in the
area 
Transport accessibility is removed as a barrier
for rural residents seeking learning and
training opportunities 
Reduction in car-based journeys; less reliance
on private car; aspiration / need to acquire a
car to participate, particularly for young
residents is reduced
Reduction in car journeys and operation of
low/zero emission vehicles; as well as
technology to optimally route vehicles,
minimising environmental impacts. 
Widening of labour market through step
change in accessibility for rural Moray
supporting thriving businesses in the area
Increased public transport availability across
the area supports availability of quality jobs
for everyone, in turn enabling innovation and
business growth. 
Increased public transport availability directly
tackles poverty within our community through
removing transport barriers as a means to
making opportunities available to all; leading
to increased incomes across the community;
poverty tackled directly by increasing
household incomes and wealth.
High quality operation and provision of on
board facilities, such as WiFi etc. Supports
access for all agenda, both in terms of
transport and to the internet. 
From this appraisal against the Scottish Government Objectives, it is evident that the
project will make a significant contribution across multiple of the Scottish Government
objectives, notably then supporting locally across Moray the contribution to the Scottish
Government’s overall purpose, and indeed satisfying across all five strands:
• create a more successful country;
• give opportunities to all people living in Scotland;
• increase the wellbeing of people living in Scotland;
Page 176

Page 177

Page 39 of 122 
• create sustainable and inclusive growth; and
• reduce inequalities and give equal importance to economic, environmental; and
social progress.
The investment objectives presented and appraised in the section above will be measured
within the Moray Growth Deal Benefits Realisation Plan which is referenced in the
Monitoring and Evaluation section of the Governance Framework for the Deal. The
Baseline, targets and indicators will be revisited as the project progresses. 
Specifically, the objectives will be measured and monitored as set out in Table 7. 
Objectives 1 and 2 can be baselined and monitored primarily using ticketing data. These
measures will be further supplemented by survey data in order to evidence judgement on
whether the passenger journeys represent modal shift (informing the carbon savings
calculations) and how many individuals from what demographic are using the transport in
order to access education, employment or other recreation/services.
Existing survey data sources have been explored for evidence of TPO 3. Due to lack of
reliable survey data with adequate sample size the Moray Council will need to commit to
carrying out a primary survey of residents. This could be via existing surveys carried out by
the council (of all residents or targeted resident demographics) and specific surveys
targeted at bus users (carried out on the bus or emailed to registered users of the DRT
booking application). 
Table 7: TPO Baseline and Targets
Objective Baseline (2018/19)
(Pre-Covid)
Source Frequency of
Reporting
Target
To increase the
share of public
transport
passenger journeys
by 30,000 per
annum by 2030.  
Usual method of
travel to work – bus
5% (2019) 
Actual passenger
numbers prior to the
project 
Adults' views on
satisfaction with
public transport – 4%
very satisfied, 36%
fairly satisfied
TATIS – Scottish
Household Survey 
Ticketing information
system 
TATIS – Scottish
Household Survey
Continuous survey 
Continuous data
feed 
Continuous Survey
Increase to 7.5% bus
share 
Increase passenger
numbers by 30,000
per annum by 2030 
Increase shares to
15% very satisfied,
40% fairly satisfied 
To reduce the
environmental
impact of transport
in the area by 30t
CO2e p.a. by 2030.
As above and
converted to
measure
environmental
impact,
supplemented by
survey data on
previous mode of
travel
Ticketing information
system 
Continuous data
feed 
30t CO2e p.a. by
2031
20% reduction in
number of people
facing transport
barriers to
employment,
education or
recreation by 2030 
Primary Survey 
Employed adults
(16+) - could not use
public transport –
66% (2018) 
Primary Survey 
TATIS – Scottish
Household Survey 
Annual 
Was not collected in
2019 – is collected in
even years. 
20% reduction in
number of people
facing transport
barriers to
employment,
education or
recreation by 2030 
Reduced to: <53% 
Page 177

Page 178

Page 40 of 122 
The rationale for this project is underpinned by a range of business needs, which are
expressed as issues and opportunities, particularly transport barriers to participation in
society, and the adverse environmental impact of transport, as well as opportunities to
green the public transport fleet. 
The summary of issues and opportunities that are described in more detail above in
Sections 0 and 0 is summarised in the table below, together with, critically, how these
issues then flow in terms of match with the developed and detailed objectives presented in
this section. 
Table 8: Match between TPOs and Key Issues and Opportunities
Key issues Opportunities  Match with Objective
Dispersed rural population; major
gaps in public transport provision
to match up with economic,
learning and social activities
Provision of bespoke public transport
offer to match transport accessibility
need with employment, learning and
other opportunities in Moray
To increase the number of public
transport passenger journeys to get
to and from rural areas
Young people leaving Moray -
Higher proportion of young people
leave Moray after school than
Scottish average and fail to attract
other young people to move here.
Provision of public transport to
currently unserved areas to match
transport need to access
employment, learning and other
opportunities in Moray. 
To reduce the number of people
facing transport barriers to
employment, education or recreation
Commercial bus routes are not
viable for many parts of Moray
Develop modern transport solution,
and using technology, to match travel
demand and supply dynamically 
To increase the number of public
transport passenger journeys to get
to and from rural areas
Transport is a major contributor to
emissions and climate change 
To create a public transport solution,
available to all, using technology to
route plan and operate efficiently and
based on zero emissions vehicles
To reduce the environmental impact
of transport in the area
Strong economic base with mix of
very large and many small and
medium enterprises with
significant growth potential, based
often across rural locations
Provision of responsive transport with
mass coverage to connect people
across rural Moray to workplaces
(and other opportunities) across
Moray
To reduce the number of people
facing transport barriers to
employment, education or recreation
Geographical ‘pockets’ of relative
poverty; low wage employment;
high costs of living (food, fuel,
housing, transport)
Provision of affordable public
transport options to meet needs well
in order that community members
can access wide range of
opportunities; hence provision of
affordable access
To reduce the number of people
facing transport barriers to
employment, education or recreation 
Scope and Key Service Requirements of Short List Option
The preferred option – that selected through the appraisal – has then been refined and
developed as part of the project evolution. Project development has been guided by the
following range of service scope or requirements.  These variances in terms of how the
DRT option could be established and rolled out are considered and appraised in full within
the Economic Case.
Table 9: Business Scope and Key Service Requirements for Consideration 
Minimum Intermediate Maximum
Potential business
scope 
Development of Dial M
with limited brand revamp,
using current fleet.
Expanded 'fixed'
timetabled services. 6
days per week enhanced
as 0700-2200h. Using
electric vehicles/ other
ultra-low carbon with high
customer specification.
Expanded 'fixed'
timetabled services. 7
days per week enhanced
as 0500-0000h. Using
electric vehicles/ other
ultra-low carbon with high
customer specification.
Page 178

Page 179

Page 41 of 122 
Key service
requirements
Improved customer
access.
Extended service plus
green fleet/lower operating
costs.
Service increased to meet
social demands of younger
demographic and across
all areas. 
The preferred option service requirement, based on the scope presented above, is then
set out in full in Section 3.4, which describes the range of option development scenarios
which were then developed to be considered for the economic appraisal.
Page 179

Page 180

Moray Growth Deal 
Full Business Case 
Page 42 
Table 10 presents an assessment of the degree to which these project scope elements
match with the objectives. This shows a high level of accord across all aspects,
demonstrating a strong fit between the objectives and the project scope. 
Page 180

Page 181

Moray Growth Deal 
Full Business Case 
Page 43 
Table 10: Assessment of degree to which the project scope match TPOs
✓✓   
positive impact /
factor
✓     
slight positive
impact / factor
/       
neutral
      
slight negative
impact / factor
    
negative impact /
factor
Project scope
On-
demand
service
early to
midnight
(Mon-Sat)
and 7am to
10pm
(Sun)
Service
integrated
with
commercial
routes
Booking to
service
time as
close to
real-time
as
possible
Investment
Objectives/Transpor
t Planning
Objectives (TPOs): To increase the number of public transport passenger
journeys  by 30,000 per annum by 2030.  
✓✓ ✓✓ ✓✓
To reduce the environmental impact of transport in the area
by 30t CO2e p.a. by 2030.
✓✓ ✓✓ ✓✓
20% reduction in number of people facing transport barriers
to employment, education or recreation by 2030
✓✓ ✓✓ ✓✓ 
The table above demonstrates clearly that the three core strands of the project scope will
provide the foundation for solid progress towards meeting the Objectives. That is, an
increase in public transport journeys would be expected for new travel opportunities
created; there would consequently through the shift of some journeys from car, and
through the operation of new electric vehicles, be a reduction in the environmental impact
of transport in the area, and this critically being in tandem with also a reduction in the
number of people facing transport barriers to employment, education or recreation. 
Given that significant areas of Moray have no bus service other than the off peak Dial M
DRT service, and the mixed working pattern created by the shifts for core employment
opportunities in manufacturing and hospitality, the provision of demand responsive
transport 7 days a week with early ‘til late services creates the strongest match with the
objectives.
By planning the service provision in an integrated way with the existing commercial bus
services, this allows for the greatest efficiencies without overlapping services, providing
more journey opportunities for people – thus meeting all three objectives.
One of the current challenges with demand responsive transport is the need to pre-plan
and book journeys at least 24 hours before travel, thus reducing flexibility and
attractiveness of the service for customers. Introducing technology which enables as close
as real time booking as is possible increases that flexibility for the customer, making the
use of demand responsive bus travel much more appealing, and therefore more likely to
achieve the objectives. 
Main Strategic Risks
Risk management is an integral and critical part of the planning and procurement, and of
project delivery generally. 
A risk register has been developed as part of the project development where all key risks
will continue to be recorded, assessed, and managed on a regular basis. Every project is
subject to constant change, and it is essential that the risk register is reviewed regularly
and treated as a live document through the project management approach.
Page 181

Page 182

Page 44 of 122 
The main business and service risks associated with the potential scope for this project
are shown below, each showing a likelihood and impact score on a scale of 1-5, with 1
being low and 5 being high. Project risk categories cover financial, political, business,
public acceptability, service, and external environment risks as follows: 
Table 11: Risk Register
Risk
categories 
Description Likelihood Impact Mitigation Result
Financial
Uncertainty within
costing for project
2 5 Apply suitable Optimism
Bias to cost estimate;
review costs as project
evolves
Project costs are
robust
Quantified benefits
not significant
enough
2 4 Need to fully explain the
context within the report
and describe the
magnitude of the
benefits qualitatively
Readers have a full
understanding of the
benefits of the
project
Service does not
generate demand
as projected
3 3 Ensure community buy-
in through close
engagement adopting a
people-centred approach
to service design and
development in keeping
with Community Wealth
Building approach;
develop strong
marketing plan
Service is well used
by community and
visitors; ticket sales
match and exceed
projections 
Political 
Degree of political
and community
acceptability with
finalised options
unknown
1 5 Report back to Elected
Members on the detail
emerging and develop
full engagement
programme for
community as project
develops
Elected members
and community fully
sighted on project
and given
opportunity to shape
the Bus Revolution
project as it
progresses to the
delivery stage
Business 
Competing
demands for
resources
1 5 Project progressed in
parallel through Growth
Deal
Project progresses
to budget and
programme
Inability to raise
private sector
funding (e.g.
company
purchased season
tickets).
2 3 Ongoing discussions
with service providers
and larger employers.
Service providers
and larger
employers shape
products and are
bought into the
project
Public
acceptabili-ty Community are not
engaged in project;
detailed design
does not match
needs and wants
of the community
2 4 Community engagement
reviewed regularly –
recent online survey to
gain views on proposals
– follow up. Utilise
established
communication channels
Detailed design of
project meets
community needs;
project is well
supported by
community
Service risks 
Supplier availability  1 5 Early engagement with
suppliers through
established channels;
supplier situation being
monitored during
pandemic.
Good range of
suppliers engaged in
procurement
process
Cost of vehicles  2 4 Regular review of costs
Size of vehicles and or
specification may be
reduced if costs
prohibitive. 
Project delivered on
budget
Procurement
delays
3 4 Early engagement with
suppliers and early at
risk acquisition for Phase
1 by Council
Project delivered on
programme
External
environmental
risks 
Impact of Covid-19
pandemic on
public confidence /
on future demand
for bus services,
including as a
result of ongoing
use of home
working practices
3 3 Marketing campaign
planned prior to launch-
adaptions to vehicles
considered to increase
safety and security  
Project delivers
transport planning
objectives;
passenger carrying
targets achieved
and benefits realised 
Page 182

Page 183

Page 45 of 122 
Risk
categories 
Description Likelihood Impact Mitigation Result
Impact of Brexit.
Legislative
changes.
2 4 Ongoing discussions
with service providers.
Situation being
monitored.
Advanced planning and
communication.
Project delivered on
time and budget 
These risks, and any others that emerge through regular review and consideration through
the evolution of the project, will be reviewed on an ongoing basis and will be analysed and
any mitigations identified to manage risks.  This will form a core and important element of
the project management arrangement for Bus Revolution.
Project Constraints and Dependencies
The project is subject to the following constraints:
• Compliance with procurement strategies.
• The project is subject to funding constraints and so cannot be completed within the
timescale required to allow the benefits to accrue if funding is not realised. 
• (Other than financial) resources that are available to enable the project to be
delivered on time and to the right quality.
The project is subject to the following dependencies that will be carefully monitored and
managed throughout the project life cycle:
• The project is dependent on ongoing political support and the relationship between
partner organisations and stakeholders. 
• Alignment with national / regional developments.
• The project has sufficient financial backing through implementation to ongoing
delivery, including the release of funding dependent on development of the full
business case.
• The project has sufficient external authorisations to proceed, e.g. licensing
permissions.
Page 183

Page 184

Moray Growth Deal 
Full Business Case 
Page 46 
3. The Economic Case
Introduction
At the start of the development of the Outline Business Case a project board was formed
of key stakeholders to direct and guide the project. The key stakeholders included
representatives from Moray Council, Highlands and Islands Enterprise, Moray Chamber of
Commerce, Highlands and Islands Transport Partnership (HITRANS), and Walkers
Shortbread Ltd.
At the inaugural meeting of the board on 3rd April 2020 the members of the board agreed
to set-up a series of short virtual workshops to:
• identify and agree spending objectives, existing arrangements, business needs, and
potential scope for the project.
• identify the key service requirements for the project, related benefits and risks,
constraints and inter-dependencies.
• revisit in detail the options appraisal exercise undertaken in the Strategic Business
Case to ensure that all options had been properly considered. 
These workshops took place during May and June 2020 and included a benefits mapping
exercise (Appendix 1) to assist in developing the logic model for the project. 
The logic model developed from this activity was as described in Table 12. 
Table 12: Project Logic Model
INPUTS ACTIVITIES OUTPUTS OUTCOMES IMPACTS
Resources needed
to deliver the project.
Actions needed to
deliver the project.
Measurable direct
results of the activities.
Medium term benefits on
the economy. 
The long-term effect upon the
economy or society
Funding,
Plans,
App technology – to
enable booking and
tracking,
Operational Fleet
(electric buses) 
Licencing,
Branding and fit-out of
vehicles, 
Additional drivers
recruited, Marketing and
promotion
Expanded network
and operational hours, 
Reduced private
vehicles on roads,
Reduced rural
unemployment
Increased use of and
satisfaction with public
transport, Reduced carbon
emissions 
Increased female and
youth participation in
labour market
Increased use of public
transport,
Reduced environment impact
of transport in the area,  
Reduced transport barriers to
employment, education and
recreation  
Critical Success Factors
A programme board meeting was held on 11th May 2017 to determine the CSF’s for the
short list project developments and refinements. The attendees included relevant
stakeholders from Moray Economic Partnership, Highlands and Islands Enterprise,
University of the Highlands and Islands, Skills Development Scotland, and Moray Council. 
Following initial project scoring and prioritisation these CSF’s were amalgamated and used
alongside the detailed investment objectives for each project refinement option in the
programme to evaluate this new long list of possible options (variations within the short list
option from Section 0). The board decided that all CSF’s should have equal weighting and
be used for all projects in the deal to provide a consistent approach to evaluation. 
Page 184

Page 185

Moray Growth Deal 
Full Business Case 
Page 47 
Table 13: Critical Success Factors CSFs
CSF1 Strategic Fit (Vision /
Government Policy)
How well the option provides holistic fit and synergy with other key elements of
national, regional and local strategies
CSF2 Potential VFM How well the option maximises the return on the required spend (benefits optimisation) in
terms of economy, efficiency and effectiveness from both the perspective of the
organisation and wider society and minimises associated risks.
CSF3 Potential Achievability How well the option is likely to be delivered in view of the complexity of the option, and the
experience, capability and capacity of the partners involved.
CSF4 Supply side capacity How well the option matches the ability of the service providers to deliver the required
level of services and business functionality, and appeals to the supply-side.
CSF5 Potential Affordability How well the option meets the likely availability of funding and matches other funding
constraints, including the capital and revenue consequences associated with the proposed
investment. 
Bus Revolution Long-listed Options
The Treasury’s Green Book suggested options framework was used to generate a
reasonable number of options for the long list (within the context of the preferred option
from the earlier appraisal) by systematically working through the available choices for
what, how, who, when and funding. This takes the optioneering process beyond the
standard STAG approach, which had been earlier considered in order to undertake a
wider-ranging review of issues and possible solutions. 
As per the Green Book approach, options were generated by holding a series of
workshops with a wide group of stakeholders and in cognisance of the identified issues
and opportunities that have been summarised above, and within the context of the Scope
and Key Service Requirements as set out in Section 0.  
At the workshops, evaluation was undertaken to assess how well each option met the
investment objectives and CSFs at each stage.
The initial long list options then comprised: 
• Option 1 – do nothing – current Dial M for Moray service.
• Option 2 – the ‘minimum’ scope – slightly expanded operation over the
current to cover weekday peak times.
• Option 3 – the ‘intermediate’ scope – increased operational hours to include
evenings and Saturdays (no Sunday service).
• Option 4 – the ‘intermediate plus’ scope – increased operation with evenings
and weekends covered (shorter hours on Sundays).
Option 5 - ‘maximum’ scope – 24/7 operation.
The results of the options appraisal workshops are recorded in Appendix 2. A summary of
the results is shown below. 
Specifically, for each of the service aspects / option choices, that is:  
Page 185

Page 186

Page 48 of 122 
• Scope – coverage of the service to be delivered.
• Service solution – how this will be done.
• Service delivery – who is best placed to do this. 
• Implementation – when and in what form this can be implemented. 
• Funding – what the service will cost and who will pay for it. 
Each option was fully considered in respect to the level of fit with the Transport Planning or
Investment Objectives (TPOs) and with the Critical Success Factors (CSFs), as set out in
earlier sections. This assessment was summarised in terms of the degree to which each
option satisfied the objective or success factor on a scale of: 
• N – fails to meet some aspects of CSFs / TPOs – consider dropping
• ? – possible satisfaction of CSFs / TPOs – consider carry forward
• Y – meets most aspects of CSFs / TPOs – possible carry forward 
• YY - strong fit with CSFs / TPOs – preferred way forward. 
From the workshop approach to this assessment, it was possible to consider the options
taking into account the objectives, CSFs, known constraints and opportunities,
dependencies, unmonetised and unquantifiable factors, as well as possible collateral
effects and unintended consequences. 
The full framework assessment summary of each option against the TPOs and CSF, which
is set out in full in Appendix 2, was then qualitatively summated, as shown in the diagram
below. 
Page 186

Page 187

Page 49 of 122 
This then gives a preferred option package that comprises: 
• Option 4 was selected as the preferred scope for the project and carried forward to
the next stage of assessment. It was considered that this option provided the
greatest impact in terms of the objectives and would address the significant amount
of shift work requirements in the manufacturing sector.
• Option 4 was selected as the preferred service solution for the project and carried
forward to the next stage of assessment along with the previous choice for scope.
Page 187

Page 188

Page 50 of 122 
This option was considered the most attractive in terms of the achievement of
objectives and public expectation of a responsive service.
• Option 2 was selected as the preferred service delivery for the project and carried
forward to the next stage of assessment along with the previous choices for scope
and service solution. The option was chosen in view of its financial sustainability
and achievability.
• Option 3 was selected as the preferred implementation for the project and carried
forward to the next stage of assessment along with the previous choices for scope,
service solution, and service delivery. It was considered important to phase the
implementation but to implement the initial phase as soon as possible in order to
start the transition away from private car use.
• Option 2 was selected as the preferred funding for the project. This option was
considered the most viable in the short-term but if net zero carbon targets are to be
met it was considered that option 3 might have to be considered at some point. 
Hence, the preferred package at this stage of the development process based on this
multi-factor workshop approach with key stakeholders comprises: 
• On-demand service 4am to midnight (Mon-Sat) and 7am to 10pm (Sun) for
anyone travelling to or from the Moray area. Service integrated with
commercial routes. Booking to service times as close to real-time as
possible. Boundary is Moray area plus some key destination outside the area
(airports, hospitals, tourist destinations etc.)
• Real-time booking technology, including scheduling, monitoring, customer
interface etc. Brand marketing and promotion. Number and types of buses full
low-emission (including existing) fleet. Charging points. Depot / bus storage.
No. of drivers. Potential for dedicated tourism offering (e.g. whisky tours),
journey to work arrangements with employers, delivery service. Max wait 1hr. 
• Run internally with O Licence using direct operating powers under Transport
(Scotland) Act. Option to link in with local CT providers. Establish Bus
Partnership. 
• Introduce technology and 5 additional vehicles (one per operational zone) in
year one. Introduce further vehicles on phased basis integrated with fleet
renewal programme. 
• MGD capital funding for vehicle and technology purchases. Seek contract
commitment from employers for workplace transport and / or tourism offering
to provide additional Opex (revenue) income for operating costs.
Short-listed Options
The initial pass through this options framework approach rejected option choices that do
not meet the TPOs, or which are judged unacceptable by a failure to satisfy the CSFs to a
satisfactory degree.
From the individual options appraisal exercises undertaken and detailed at Appendix 2, a
range of option development scenarios were then developed to be considered for
economic appraisal, and these were approved by the Bus Revolution Project Board on 27th
Page 188

Page 189

Page 51 of 122 
August 2020. These comprise the preferred way forward (as set out above), together with
less and more ambitious developments of these aspects to assist with scenario testing. 
The option development scenarios developed for economic appraisal are as follows:
(Note: Option 6 – Do Nothing, also evaluated as benchmark)
Page 189

Page 190

Moray Growth Deal 
Full Business Case 
Page 52 
Bus Revolution
element
Option Development
Scenario 1 – Preferred
Option Development Scenario
2 – Less ambitious
Option Development
Scenario 3 – Less ambitious
Option Development Scenario
4 – More ambitious
Option Development Scenario
5– More ambitious
Scope On-demand service 4am to
midnight (Mon-Sat) and 7am
to 10pm (Sun) for anyone
travelling to or from the
Moray area. Service
integrated with commercial
routes. Booking to service
time as close to real-time as
possible. Boundary is Moray
area plus some key
destinations outside the area
(airports, hospitals, tourist
destinations etc.) 
Expanded on-demand service
from 7am to 5pm (Mon -Fri)
for residents without access to
other public transport. Gaps
when current fleet current
used for other purposes filled.
Same day booking. Boundary
is Moray area.
On-demand service 4am to
midnight (Mon-Sat) and 7am
to 10pm (Sun) for anyone
travelling to or from the
Moray area. Service
integrated with commercial
routes. Booking to service
time as close to real-time as
possible. Boundary is Moray
area plus some key
destinations outside the area
(airports, hospitals, tourist
destinations etc.) 
On-demand service 4am to
midnight (Mon-Sat) and 7am
to 10pm (Sun) for anyone
travelling to or from the
Moray area. Service
integrated with commercial
routes. Booking to service
time as close to real-time as
possible. Boundary is Moray
area plus some key
destinations outside the area
(airports, hospitals, tourist
destinations etc.) 
On-demand service 4am to
midnight (Mon-Sat) and 7am
to 10pm (Sun) for anyone
travelling to or from the
Moray area. Service
integrated with commercial
routes. Booking to service
time as close to real-time as
possible. Boundary is Moray
area plus some key
destinations outside the area
(airports, hospitals, tourist
destinations etc.) 
Service Solution Real-time booking technology,
including scheduling,
monitoring, customer
interface etc. 
Brand marketing and
promotion. 
Number and types of buses
full low-emission (inc. existing)
fleet. Charging points. Depot /
bus storage. No. of drivers. 
Potential for dedicated
tourism offering (e.g. whisky
tours), journey to work
arrangements with employers,
delivery service. 
Max wait 1 hr
Real-time booking technology,
including scheduling,
monitoring, customer
interface etc. 
Brand marketing and
promotion. 
Number and types of buses
low-emission only new fleet.
Charging points. Depot / bus
storage. No. of drivers. 
Potential for dedicated
journey to work arrangements
with employers. 
Max wait 3 hr
Real-time booking technology,
including scheduling,
monitoring, customer
interface etc. 
Brand marketing and
promotion. 
Number and types of buses
full low-emission (inc. existing)
fleet. Charging points. Depot /
bus storage. No. of drivers. 
Potential for dedicated
tourism offering (e.g. whisky
tours), journey to work
arrangements with employers,
delivery service. 
Max wait 1 hr
Real-time booking technology,
including scheduling,
monitoring, customer
interface etc. 
Brand marketing and
promotion. 
Number and types of buses
full low-emission (inc. existing)
fleet. Charging points. Depot /
bus storage. No. of drivers. 
Potential for dedicated
tourism offering (e.g. whisky
tours), journey to work
arrangements with employers,
delivery service. 
Max wait 1 hr
Real-time booking technology,
including scheduling,
monitoring, customer
interface etc. 
Brand marketing and
promotion. 
Number and types of buses
full low-emission (inc. existing)
fleet. Charging points. Depot /
bus storage. No. of drivers. 
Potential for dedicated
tourism offering (e.g. whisky
tours), journey to work
arrangements with employers,
delivery service. 
Max wait 1 hr
Page 190

Page 191

Page 53 of 122 
Bus Revolution
element
Option Development
Scenario 1 – Preferred
Option Development Scenario
2 – Less ambitious
Option Development
Scenario 3 – Less ambitious
Option Development Scenario
4 – More ambitious
Option Development Scenario
5– More ambitious
Service Delivery Run internally under S19 or
S22 permit legislation or direct
operations powers/operator
license regime under
Transport (Scotland) Act.
Option to link in with local CT
providers. Establish Bus
Partnership
Run internally under S19 or
S22 permit legislation or direct
operations powers/operator
license regime under
Transport (Scotland) Act.
Option to link in with local CT
providers. Establish Bus
Partnership
Run internally under S19 or
S22 permit legislation or direct
operations powers/operator
license regime under
Transport (Scotland) Act.
Option to link in with local CT
providers. Establish Bus
Partnership
Establish Moray-wide
franchise – incorporating all
commercial bus services to
create single integrated
transport service. Can either
be tendered as a contract or
run as an ALEO
Run internally under S19 or
S22 permit legislation or direct
operations powers/operator
license regime under
Transport (Scotland) Act.
Option to link in with local CT
providers. Establish Bus
Partnership
Implementation Introduce technology and 5
additional electric vehicles
(one per operational zone) in
year one. Introduce further
vehicles on phased integrated
with fleet renewal programme
Introduce technology and 5
additional electric vehicles
(one per operational zone) in
year one. Introduce further
vehicles on phased integrated
with fleet renewal programme
Introduce technology and 5
additional electric vehicles
(one per operational zone) in
year one. Introduce further
vehicles on phased integrated
with fleet renewal programme
Introduce technology and 5
additional electric vehicles
(one per operational zone) in
year one. Introduce further
vehicles on phased integrated
with fleet renewal programme
Introduce technology and 5
additional electric vehicles
(one per operational zone) in
year one. Introduce further
vehicles on phased integrated
with fleet renewal programme
Funding MGD capital funding for
vehicle and technology
purchases. Seek contract
commitment from employers
for workplace transport and /
or tourism offering to provide
additional Opex (revenue)
income for operating costs
MGD capital funding for
vehicle and technology
purchases. Operate as many
vehicles as revenue from
services will allow (revenue
covering operating costs - fuel,
maintenance and staff)
MGD capital funding for
vehicle and technology
purchases. Operate as many
vehicles as revenue from
services will allow (revenue
covering operating costs - fuel,
maintenance and staff)
MGD capital funding for
vehicle and technology
purchases. Seek contract
commitment from employers
for workplace transport and /
or tourism offering to provide
additional Opex (revenue)
income for operating costs
Set out socio-economic case
for operating expenditure
(revenue) to be government
subsidised with affordable
fare structure to drive mode
shift, use capital funding for
vehicle and technologies.
Estimated Cost £3,240,000 £2,765,000 £3,240,000 £3,240,000 £3,240,000
Page 191

Page 192

Moray Growth Deal 
Full Business Case 
Page 54 
Economic Appraisal 
Introduction
This section provides a detailed overview of the main costs and benefits associated with
each of the selected option development scenarios, and the approach taken to
determining the subsequent preferred option from within this framework of possible
solutions for Bus Revolution. 
Outline arrangements for benefits realisation
The strategy, framework and plan for dealing with the management and delivery of
benefits is detailed as part of the overall programme governance, and can be provided
separately. 
A programme benefits register is maintained as part of the whole programme governance,
and details the contributing benefits of all projects in the context of the Inclusive Growth
categories of Productivity, Participation, Population, Place and People. 
Estimated Benefits
The benefits associated with each option were identified during a workshop held on 28th
May 2020 with the stakeholders of the project. The participants at this event were: Nicola
Moss (Moray Council), Nicholas Sobey (Highlands and Islands Enterprise), Donald
MacRae (Moray Council), Jill Armitt (Walkers Shortbread Ltd), Ranald Robertson
(HITRANS), Mark Atherton (Moray Council), Sarah Medcraf (Moray Chamber of
Commerce). 
From the workshop the main benefits associated with the Bus Revolution that were
identified and considered comprised: 
• Unemployed people able to take up employment opportunities – reduction in social
security payments; increase in taxation. The costs to the taxpayer of benefits paid
to individual and high personal costs in areas like physical and mental health,
higher crime rates and loss of skills. Bus Revolution will reduce unemployment by
reducing transport barriers to work. 
• Employed people able to take up higher skill level job opportunities – increase in
taxation. Relates to those with skill levels higher than those required for the jobs
they are employed in, thus representing an underutilisation of potential output from
underemployed individuals, and therefore national GDP will not be maximised
representing an opportunity cost. The same barriers exist with transport as a
constraint for underemployed people as they do for unemployed; and women are
disproportionately affected by underemployment. 
• People able to travel to more and wider range of activities – increase in health and
wellbeing; reduction in social isolation – reduction in NHS costs and sickness
absence etc. through Bus Revolution as people have higher levels of wellness
generally, and tax payer costs therefore decrease as more people are able to take
up more opportunities. 
Page 192

Page 193

Page 55 of 122 
• Mode shift from private car to bus travel – reduction in the environmental impacts.
Environmental benefits from reduction in the number of fossil fuel journeys made
through enabling more efficient commuting via public transport; people are not
forced into car ownership, or second car ownership. 
• Ticket sales from those travelling via Bus Revolution as a financial benefit
associated with the Project.
• Creation of jobs – new posts directly associated with the project, at this stage of the
project it is estimated that the project will create 21 FTE roles for drivers, based on
the assumptions set out in the financial case. 
Description, sources and assumptions
The benefits identified fell into the following main categories:
• Cash releasing benefits 
• Non-cash releasing benefits 
• Quantifiable benefits 
• Non-quantifiable benefits 
In each case, the sources and assumptions underlying their use are explained. A more
detailed explanation for each benefit line is attached to the economic appraisals in
Appendix 4.
The benefits include: 
• 86 people17 are enabled to take up employment who were previously unable to do
so due to accessibility barriers. Anticipated that these will comprise a high
proportion of younger people who are less likely to have a car / van available to
them. 
• 62 women18 are able to take up higher paid employment through the use of the on-
demand bus services, enabling them to take up employment at a comparable level
to their male counterparts. 
• Reduced emissions associated with an increased use of public transport and
reduced environmental impact, with reduced emissions resulting in savings of
81,000 kg19 of CO2 savings. 
These benefits have been calculated based on source data and assumptions defined in
Appendix 4, together with a full comprehension of the way in which Bus Revolution will
address identified issues and barriers, and including through an understanding of how the 
17 See Appendix 4 for detailed break-down referencing Department for Work and Pensions Benefit
Statistics, via Stat-Xplore data on the number of people unemployed and claiming universal credit
18 See Appendix 4 for calculation of number of women underemployed in Moray and 5% of these being able
to take up work comparable to their male counterparts
19 Using UK Government carbon conversion factors and Green Book methodology for pricing carbon the
carbon saving as illustrated in Appendix 4.
Page 193

Page 194

Page 56 of 122 
present demand responsive service operates, and validated further in discussion with the
project’s key stakeholders. 
Carbon Assessment:  A further carbon assessment has been carried out subsequent to the
economic appraisal. The carbon emissions impact categories are Category 3 for Control
and Category A for Influence. The carbon statement is Appendix 9 of this document.
Incorporating the central monetised carbon value with the economic case would reduce the
preferred option’s NPV of costs by £4,847. This would result in a nominal increase to the
BCR of 0.002. The BCR of the preferred option would therefore remain greater than or equal
to the BCR of the other options considered. 
Estimated Costs 
Costs were estimated as follows:
Table 14: Estimated Costs
Cost item Cost Comments
Booking App and scheduling /
tracking software
£50k 
Application subscription has
been procured via HITRANS.
Capital Budget is for
configuration of the App to Moray
area and fares.
Vehicles – Initial vehicles (Year 0):
3 x small (Mellor)
1 x very small short range 
1 x very small long range
1 x spare
Subtotal                              
£170k
£33k
£60k
£170k
£773k 
Fit out costs £30k Estimated at £5k per vehicle for
WiFi, charging points, branding
etc. 
Electric charging points £175k £35k each from current price
Project Manager £60k pa Including on costs 
All costs were subject to ‘optimism bias’ in terms of the cost benefit analysis as detailed in
Appendix 4. 
Economic Appraisal
The economic appraisal was undertaken following the brief prepared at Appendix 3.
The results of the economic impact assessment undertaken are attached at Appendix 4. It
should be noted that net impacts include adjustments for deadweight, displacement and
leakage, and have been made at each geographical level.
The following table summarises the result of the assessment:
Page 194

Page 195

Page 57 of 122 
Table 15: Summary of Economic Appraisal
Appraisal
Summary Table
Option 1 –
Preferred option
Option 2/3 –
Less-ambitious
versions of the
preferred option
Option 4/5 –
More-ambitious
versions of the
preferred option
Option 6 –
Business as
usual (Do
nothing)
Net Present
Social Value
£75,626,812 Option 2 =
£26,342,450
Option 3 =
£75,626,812
£75,626,812 £0
Public sector
cost
£14,749,810  Option 2 =
£4,731,688
Option 3 = £
£14,749,810 
£14,749,810  £0
Appropriate
BCR
5.13:1  4.81:1 Option 2
5.13:1 Option 3
5.13:1  0
Significant
unmonetizable
costs/benefits
Health benefits from removing underemployment; women
more likely to experience underemployment. Bus Revolution
will enable all people to make an increased contribution to
the economy. Removing underemployment will lift people
and households out of poverty, which in turn will enable
them to have improved physical and mental health and
wellbeing, and will reduce costs to the NHS and other
services through a reduced need to access services – those
living in poverty are far more likely to need to access such
services; and indeed people living in poverty have worse
health outcomes20. 
N/A
Significant
unquantifiable
factors
N/A N/A N/A N/A
Risk costs by
type and
residual
optimism bias
Using an optimism
bias of 51% if
benefits were that
amount less than
forecast the cost
benefit ratio would
be 2.51  
N/A
Switching
values (for the
preferred
option only)   
81% reduction
in benefits.
Time horizon
and reason
10 years – Life of Moray Growth deal funding at present. 
The costs provided by the project are for the preferred option and they have been
assessed to have a cost benefit ratio of 5.13:1. As shown in the table above, it is important
to note that options 4, 5 and 3 all have the same cost benefit ratio also, which is because
the options, in terms of their level of ambition differ only in terms of: 
20 Child Poverty in Scotland: health impacts and health inequalities, NHS Health Scotland, 2018: Child
Poverty in Scotland: health impact and health inequalities (healthscotland.scot)
Page 195

Page 196

Page 58 of 122 
• Service scope – option 2 has lesser operating hours, all other options operate on-
demand service 4am to midnight (Mon-Sat) and 7am to 10pm (Sun) for anyone
travelling to or from the Moray area.
• Service solution – option 2 has a maximum wait time of 3 hours whereas all other
options have a maximum wait time of just 1 hour. 
• Service delivery method – option 4 sees the establishment of a Moray-wide
franchise, while other options run internally under S19 or S22 permit legislation or
direct operations powers/operator license regime under Transport (Scotland) Act.
• Service funding – option 5 is funded on the basis of setting out the socio-economic
case for operating expenditure to be Government subsidised with affordable fares
to drive mode shift, which compares to the other scenarios with Moray Growth Deal
capital funding. 
Using an optimism bias of 51% the cost benefit ratio of these options would be 2.51:1.
The switching value for the preferred option to option 2 is difficult to predict accurately as
any loss in benefits for the preferred option would likely be reflected in option 2 also.
However, if benefits were to drop by 7% the preferred option would have the same cost
benefit ratio as option 2, if its benefits remained constant.
The Preferred Option
The project board met on 5th October 2020 to consider the detailed output of the appraisal
and following discussion the board approved Option 1 as the preferred option to take
forward for detailed planning in the Commercial, Financial, and Management cases of the
Outline Business case. 
The preferred option was considered in full at this stage against the Investment
Opportunities or Transport Planning Objectives, as well as the wider policy context that
has been described in Section 2, the assessment of which evidenced for the project board
that the preferred option continued to present the best fit to address the identified issues
and to deliver against the recognised opportunities. 
This option is detailed in full under Section 4.1 in The Commercial Case. 
Key Assumptions
These are: 
1 Life of the Bus Revolution is 20 years this being a period of time in order for the
change in provision to take hold across the area, for people to change their
behaviours and to achieve a positive return in respect to the benefits that have
been set out. 
2 Optimism bias applied to costs up to 51% - many costs are unstable at the
present time due to global factors, both in manufacturing and engineering
industries, with increases in steel prices for example, and as a consequence of
the Covid-19 pandemic. Hence, at this stage a high level of optimism bias has
been selected, which should be able to be retracted as the project progresses. 
3 The appraiser has used own judgement from understanding of the area and
community for increases and reductions for all investment objectives and
economic appraisal evaluation criteria in the absence of information from the
Page 196

Page 197

Page 59 of 122 
project, this has been validated through the workshop sessions with stakeholder
input. 
4 Baselines have relied on publicly available information and calculations from the
appraiser.
5 COVID-19 has at this stage not been brought into the appraisal and it should be
assumed that by the time the project commences the economy will have
returned to pre COVID conditions. The data from COVID impacts is not yet of
the quality to apprise based on those impacts regardless. Furthermore, as
significant parts of the Moray economy comprise manufacturing and other such
industries that can not be undertaken remotely / worked from home, then COVID
has had a lesser impact in terms of changes in travel patterns compared to other
areas more reliant on the service industries. It is expected that demand for bus
services will therefore return fairly expediently in parallel with the easing of
COVID restrictions across the area. 
Page 197

Page 198

Moray Growth Deal 
Full Business Case 
Page 60 
4. The Commercial Case 
Demand Pipeline
Following on from initial comments received during the initial community engagement
exercises during late 2017, and workshops held with students at Moray College to identify
issues influencing their decision to leave the area for further education or jobs, an online
survey was launched in the autumn of 2020 to seek views of the Moray population
regarding their attitudes to public transport and assess their views on the Bus Revolution
itself.
It should be noted that the 316 survey respondents covered a wide range of age groups.
The survey did however comprise 19% of respondents in the 16-29-year-old age bracket,
a key target group for Bus Revolution. The 16-29-year-old age bracket currently make-up
around 15% of the population in Moray. This is seen as a good indication of the level of
interest in public transport and particularly environmental issues for this age group.
Highlights from the survey results are:
Modes of transport used regularly
• 67% car (driver);
• 35% car (passenger); and
• 27% bus.
Reasons for not using local bus services currently
• 58% Buses are not frequent enough/do not run when I need them;
• 49% It's easier/more convenient by car;
• 37% It's quicker by car; and
• 33% Bus fares are too high.
Factors that would encourage you to use a local on-demand bus service (top
4 rated)
1. Reasonable journey times;
2. Comfort/cleanliness;
3. Safety; and
4. Guaranteed response times.
40% of respondents who currently do not use local bus services indicated that they would
use a service as described in the proposal on a regular basis and a further 29% said that
they would use the service occasionally.
Comments received included:
“The current bus times mean I can’t get a bus home until 5pm every evening. Having a
more frequent service would make the world of difference to me and my family.”
Page 198

Page 199

Page 61 of 122 
“Bus Services are desperately required in both rural and urban areas, nothing is easy
reach for the elderly or mobility impaired.  If you live out in the country - forget it - there are
no buses and those that exist are infrequent.”
“If the buses were more affordable and the services covered better where I live I would use
them all the time”
Although this was a small and targeted survey, this supplements evidence from a variety
of other sources to support the latent demand for Bus Revolution. For example, pre Covid
visitor numbers to Moray were increasing, by as much as 17.3% between 2011 and 2017.
There is growing interest in the ‘green tourism’ area, and the Bus Revolution will offer the
potential to link up many sites of interest across Moray for visitors as well as locals. 
Gross weekly pay in Moray is 10% lower than the Scottish average, suggesting levels of
poverty across the area, and inevitably households that are ‘forced’ into car ownership
who would prosper more favourably with an affordable public transport offer as would be
presented through the Bus Revolution. There are low levels of present travel to work by
local bus service, sitting at around five per cent of travel to work journeys compared to
10% for Scotland as a whole, representing significant growth potential, which combined
with the socio-economic make-up of households across the area, suggests a positive
outlook for the Bus Revolution. Furthermore, from the Scottish Household Survey, 81% of
Moray respondents had not used a local bus service in the past month, compared to just
61.5% in Scotland as a whole, further suggesting the potential for local bus service growth
with the right availability and accessibility of services to meet the communities’ needs. 
Levels of dissatisfaction with present local bus services in Moray is relatively high, with
17% and 11% of respondents fairly or very dissatisfied with services respectively. This
equates to around 16,000 working age adults across the area that are dissatisfied with
services, which it is assumed is heavily weighted towards that do not have availability of
services in their area, to the locations and at the times that they need to travel. It is
therefore concluded, that again there is much potential for the Bus Revolution to positively
address these poor measures in respect to local bus services and translate these into
notable increases in local bus service carryings, and in turn more people able to take up
employment opportunities, challenging levels of underemployment and tackling the climate
challenge. 
Furthermore, passenger carryings on the existing services at c50k p.a. suggest that the
targeted uplift in journey numbers are achievable over the life of the project  
Required Services
Table 16 sets out an overview of the Bus Revolution foundations in respect to the scope of services, the service solution, service
delivery, implementation and funding arrangements. Table 16: Bus Revolution Service Elements
Bus Revolution element
Scope 
Page 199

Page 200

Page 62 of 122 
Bus Revolution element
Service
Solution 
Service
Delivery 
Implementation 
Funding 
The approach to procurement will be:
On 30 June 2021 Moray Council approved capital expenditure in anticipation of approval
of the business case for Bus Revolution, in order to expedite investment in the early
delivery elements of this project. Procurement of vehicles, charging infrastructure and app
technology is therefore underway. All procurement has been carried out in line with the
overall procurement strategy and in line with Moray Council’s procurement regulations.
The 6 vehicles and associated charging infrastructure have been procured via ScotExel
framework contract. The app is being called off from a shared framework contract
procured under the open procedure by HITRANS as Regional Transport Partnership.
Future procurements are expected to follow the open procedure under which all those
interested may respond to the advertisement in the OJEU by tendering for each contract,
this includes use of framework contracts procured through open competition.
The current Dial M service is resourced from the authority’s vehicles for school and social
care transport, which provides an efficient use of resources but means that the service
provision is limited to weekdays in between the school and social care transport times. The
service operates utilising Section 19 and Section 22 permits for the Demand Responsive
and timetabled elements of the service operation. 
The approach to service delivery of the Bus Revolution will consider delivery options under
the Transport (Scotland) Act 2019, specifically there is an anticipation of using the powers
under the Transport (Scotland) Act once these have been developed and enacted
(anticipated to be summer 2022). Overall, the operational strategy will be to do the right
thing in the context of the service as it develops, to be responsive to demand and to be
dynamic through the life of the Bus Revolution changing as opportunities present. 
Page 200

Page 201

Page 63 of 122 
Potential for Risk Transfer
The general principle is that risks should be passed to ‘the party best able to manage
them’, subject to value for money.
This section provides an assessment of how the associated risks might be apportioned for
each of the elements. 
Page 201

Page 202

Moray Growth Deal 
Full Business Case 
Page 64 
Technology 
Risk Category
Potential allocation
Public:
Moray Council
Private: Software
supplier
Shared
1. Design risk   ✓
2. Construction and development risk   ✓
3. Transition and implementation risk   ✓
4. Availability and performance risk   ✓
5. Operating risk ✓  
6. Variability of revenue risks ✓  
7. Termination risks   ✓
8. Technology and obsolescence risks    ✓
9. Control risks ✓  
10. Residual value risks ✓  
11. Financing risks ✓  
12. Legislative risks ✓  
13. Other project risks ✓   
Vehicles 
Risk Category
Potential allocation
Public: 
Moray Council 
Private: Vehicle
supplier
Shared
1. Design risk  ✓ 
2. Construction and development risk  ✓ 
3. Transition and implementation risk  ✓ 
4. Availability and performance risk  ✓ 
5. Operating risk   ✓
6. Variability of revenue risks  ✓ 
7. Termination risks  ✓ 
8. Technology and obsolescence risks    ✓
9. Control risks   ✓
10. Residual value risks ✓  
Page 202

Page 203

Page 65 of 122 
Risk Category
Potential allocation
Public: 
Moray Council 
Private: Vehicle
supplier
Shared
11. Financing risks ✓  
12. Legislative risks ✓  
13. Other project risks ✓   
Proposed Charging Mechanisms
Payment will be made on the delivery of agreed outputs for all contracts.
These payments may be staggered against the delivery of key stage outputs/milestones
within the overall implementation plan for each facility.
Proposed Contract Lengths
The following contract lengths will be considered:
Technology:
• 18 months to 3 years to ensure technology remains current.
Vehicle:
• One-off batch procurement.
Regular review will determine whether contracts should be extended (for a fixed term) the
options for which will be set out in the initial tender documentation or whether to retender
following the initial period of 18 months to 3 years. Decisions will be taken so as to ensure
the optimum quality of service / technology supplied whilst critically achieving best value. 
Proposed Key Contractual Clauses
These are as follows: 
• the duration of the contract and any break clauses;
• the service provider’s and procuring authority’s respective roles and responsibilities;
• the payment – or charging – mechanism, including prices, tariffs, incentive
payments;
• detailed community benefit commitments;
• change control (for new requirements and updated services);
• the organisation’s remedies in the event of failure on the part of the service provider
to deliver the contracted services – on time, to specification and price;
• the treatment of intellectual property rights;
• compliance with appropriate regulations;
• advancing equality in the contract rather than simply being compliant. For example
in terms of apprenticeships or traineeships which encourage greater diversity in the
manufacturing of the fleet;
Page 203

Page 204

Page 66 of 122 
• the operational and contract administration elements of the terms and conditions of
service;
• arrangements for the resolution of disputes and disagreements between the parties;
• fair work practices in procurement – to apply where relevant and proportionate to
Fair Work First criteria as set out in relevant guidance
(https://www.gov.scot/publications/fair-work-first-guidance-support-
implementation/)21; and 
• the agreed allocation of risk.
All contracts to take cognisance of the requirements of the Equality Act 2010 (Specific
Duties) (Scotland) Regulations 2012 with specific equality outcomes with regard to the
gender pay gap / equal pay / occupational segregation.
A review of the each contract should be carried out post award – normally this would be
around six months from contract start date.   This review will consider:
• Relationship with supplier;
• Order process;
• Payment process; and
• Standard of initial contract delivery.
Personnel implications
It is anticipated that the TUPE – Transfer of Undertakings (Protection of Employment)
Regulations 1981 will not apply to the investments outlined above. 
Procurement strategy 
On 30 June 2021 Moray Council approved capital expenditure in anticipation of approval
of the business case for Bus Revolution, in order to expedite investment in the early
delivery elements of this project. Procurement of vehicles, charging infrastructure and app
technology is therefore underway. All procurement has been carried out in line with the
overall procurement strategy and in line with Moray Council’s procurement regulations.
The 6 vehicles and associated charging infrastructure have been procured via ScotExel
framework contract. The app is being called off from a shared framework contract
procured under the open procedure by HITRANS as Regional Transport Partnership.
Future procurements are expected to follow the open procedure under which all those
interested may respond to the advertisement in the OJEU by tendering for each contract,
this includes use of framework contracts procured through open competition. 
21 Fair work practices in procurement - including avoidance of forms of flexible working where the burden of risk falls
disproportionately on workers, including exploitative zero hours contracts, which are therefore not Fair Work.to apply where
relevant and proportionate Fair Work First criteria as set out in relevant guidance (https://www.gov.scot/publications/fair-work-
first-guidance-support-implementation/)
Page 204

Page 205

Page 67 of 122 
5. The Financial Case
Impact on the organisation’s income and expenditure account
The total capital funding requirement for the Bus Revolution project is £4 million over 10
financial years, with a revenue cost of £8m, funded by revenue income.
The anticipated financial profile for the project over its intended life span is set out in the
following table: 
All costs are exclusive of VAT within the financial profile. 
5.1.1 Assumptions
Capital Expenditure
Vehicle purchase costs - REDACTED
Charging Infrastructure – REDACTED
App development – REDACTED
Fit Out – REDACTED
Revenue Expenditure
App Licensing
REDACTED 
Staff Costs - REDACTED 
Fuel - REDACTED 
2021/22 2022/23 2023/24 2024/25 2025/26 2026/27 2027/28 2028/29 2029/30 2030/31 2031/32 Total
£ £ £ £ £ £ £
Booking App and scheduling/ tracking software
Vehicles
Fit out costs / on board equipment
Electric charging points
Depot facilities
Brand Development
Contingency
Total
Additional
Scottish Government
Total
Revenue Expenditure
App licensing
Staff costs (Drivers)
Fuel
Maintenance
Marketing
Project Manager
Total
Additional
Income from fares
Network Support Grant
Employer contracts
Other - HiTrans (App Development)
Moray Council
Total
Revenue Balance
Cummulative
Funded by:
Funded by:
Page 205

Page 206

Page 68 of 122 
Maintenance - REDACTED 
Marketing - REDACTED 
Revenue Income
Fares Income - REDACTED 
Passenger number / income assumptions: REDACTED 
Network Support Grant- REDACTED 
Employer Contracts - REDACTED 
5.1.2  Risks & Sensitivity Assessment
REDACTED 
The chart below sets out the net revenue impact on the project of the different levels of
income suppression: 
Page 206

Page 207

Page 69 of 122 
Capital spend as set out above has been cleared indicatively by Section 95 officer – the
Accountable (Proper) Officer for the administration and governance of the financial affairs
of the Council, and a member of the Programme Board. 
There are no TUPE aspects and therefore costs associated with the Bus Revolution. 
Overall affordability 
The table in section 5.1 above demonstrates the financial sustainability of the proposal,
although there are minor shortfalls in revenue income projected in the early years of the
project. Given the known challenges of operating bus services commercially, especially in
rural areas, this is not unexpected. This sets a modest level of revenue support
requirement. In line with other policy conversations around the revenue burden of public
transport, further funding options are still being explored but as a last resort budget would
be found within the Council’s budget. 
At present the project has wide-ranging support from Moray Economic Partnership which
includes: Moray Council, Highlands and Islands Enterprise, University of the Highlands
and Islands, Skills Development Scotland, Scottish Council for Development & Industry,
Moray Business Forum, Moray Chamber of Commerce, Community Planning Partnership,
Moray Federation of Small Businesses. 
Discussions are ongoing with some of the larger employers in the area regarding
workplace transport partnerships and potential for season ticket employee benefits.
The financial profile carries inherent risks, which have been captured in the risk register in
Section 2.9, which will be kept regularly under review. This includes a risk that the service
does not generate the passenger carryings that have been projected, and therefore ticket
sales are lesser, and which would present a hole in the income from fares and
concessionary reimbursement. This risk will be mitigated through careful engagement with
Page 207

Page 208

Page 70 of 122 
the community in the detailed design and delivery of the services, together with a robust
and comprehensive approach to marketing the Bus Revolution. Regular review, monitoring
and evaluation will identify any changes that are required on an ongoing basis to meet and
exceed projections. The people-centred detailed design is a vital tool in supporting a
Community Wealth Building approach for Moray in terms of economic development.
The cost of battery replacement within the vehicle’s operating life has a cost risk,
however, the current working assumption for maintenance costs has been based on
manufacturer statements of a guaranteed 8 year battery life, indicating that the cost risk of
battery replacement would fall late in average vehicle working life within the local authority,
and at a point where the financial case indicates surplus income to offset either battery or
vehicle replacement. 
The indication is that this project will ultimately become self-funding and therefore
generate a sufficient surplus to re-invest in recurring capital costs such as vehicle
replacement.   
Page 208

Page 209

Moray Growth Deal 
Full Business Case 
Page 71 
6. The Management Case 
Programme management arrangements 
The project is an integral part of the Moray Growth Deal programme, which comprises a
portfolio of projects for the delivery of economic growth to the Moray region. 
The programme governance arrangements are as follows: 
Page 209

Page 210

Page 72 of 122 
Project management arrangements
The project will be managed in accordance with PRINCE 2 methodology. 
Project reporting structure
The reporting organisation and the reporting structure for the project are as follows: 
Project plan
The project plan is summarised below: 
Page 210

Page 211

Page 73 of 122 
Use of special advisers 
Special advisers have been used in a timely and cost-effective manner in accordance with
the Treasury Guidance.
Specialist Area Adviser
Financial Paul Connor, Principal Accountant, Financial
Services
Technical Peter Grant, Head of Bus Policy, Transport
Scotland
Ranald Robertson, HITRANS
Procurement and legal Diane Beattie, Payments Manager
Aileen Scott, Legal Services Manager
Business assurance Jill Armitt, Head of Human Resources, Walkers
Shortbread Ltd
Other Don Toonen, Equal Opportunities Officer 
Outline arrangements for risks, issues and change management 
The strategy, framework and plan for dealing with change and associated contract
management is contained in the council’s Project Governance Policy which stipulates
standard processes and governance requirements.  It is based on the Prince2 Project
management methodology, aligned with the Scottish Government Construction
Procurement Manual and the Office of Government Commerce (OGC) Gateway
Page 211

Page 212

Page 74 of 122 
framework.   Projects involving procurement will also follow the standards set out in TMC
Financial Regulations (Procurement Procedures).  It builds on existing processes and
guidance in use within the Council and intends to re-use existing controls where they have
been shown to be effective.  A copy of the document can be provided. 
Arrangements for risk management
The strategy, framework and plan for dealing with the management of risk is detailed at
Section 0 and Section 0 above.
Monitoring and Evaluation
What will the Bus Revolution project measure? 
Strategic governance of benefits realisation 
During February 2023 a framework for the Moray Growth Deal’s (MGD) Benefits
Realisation and Monitoring Plan will be presented for approval by the MGD Board.  The
intention is that this sets out a process for developing targets each project is required to
achieve, how different targets from across multiple projects will combine to achieve
specific programme level outcomes and structure benefits activity by inclusive growth
indicators rather than listing them on a project by project basis. 
This plan will set out that: 
- As each project secures approval for their Full Business Case during 2023 into
early 2024, the Monitoring Plan will be updated to set out the specific targets to be
achieved, by when, by whom, the data sets used to define the baseline, the
frequency monitoring will take place over and what the monitoring will entail.
- The Governance Board will focus on benefits bi-annually – May and November. 
The intention is that the November session is used to feed information into each
future iteration of the annual report.
- 
It is, therefore, expected that Bus Revolution, once it secures approval for its Full Business
Case, will submit a paper to the MGD Board setting out a populated Monitoring Plan table
for approval.  
That said, it is acknowledged that this FBC provides detail on how the project intends to
measure performance against the three investment objectives: 
- Increase public transport passenger journeys by 30,000 per annum by 2030
- To reduce the environmental impact of transport in the area by 30t CO2e p.a. by
2030.
- 20% reduction in number of people facing transport barriers to employment,
education or recreation by 2030
- 
Analysis of investment objective 1:  Increase public transport passenger journeys
by 30,000 per annum by 2030 
Why choose this investment objective? 
This target was chosen as the core purpose of the project is to expand demand responsive
transport as a means to provide comprehensive public transport functionality over a highly
dispersed rural population. As can be seen from the data above, prior to the pandemic, the
demand responsive provision of Dial M was achieving c.30,000 journeys per annum. At
the time of setting the objectives, the project board considered that an effective doubling of
Page 212

Page 213

Page 75 of 122 
journey numbers through the delivery of the project would demonstrate a successful
implementation and provision of solution to public transport challenges in Moray. 
What will be measured? 
Once the new, rebranded m.connect services are established, passenger numbers will be
measured as follows: 
• Including all Passenger journeys on bus services operated by the Moray Council
• Excluding passenger journeys on bus services operated by other operators within
the Moray Council area
• Excluding passenger journeys on Moray Council operated bus services that are not
open to the public such as home-to-school transport or health and social care
transport provision
• One public transport passenger journey will be counted as a single journey by a
single passenger 
o Return journeys count as a second journey
o A single journey starts and ends when the passenger joins and exist a bus,
therefore a multi-stage journey across more than one service will count as
more than one journey because TMC do not currently have a way to book or
track multi-stage journey
• All passengers count equally including passengers aged 0-5, concessions of any
kinds and passenger travelling on any discounted multi-journey ticket type or
promotional offer
• Tourists and visitors will not be counted separately and under the current systems it
is not be possible to identify and report on the number of journeys booked by non-
residents separately
• If at any stage, the Moray Council allow the bus services such as the Demand
Responsive Transport to include out-of-area destinations such as the airport or a
place of employment outside of the boundary then these journeys would be
included in the total number of public transport passenger journeys. 
When will it be measured? 
Using existing systems the Moray Council currently collect and report on public transport
passenger journeys, as defined above, on a monthly and annual basis. This data is
collated by service and can be summarised to provide a total number of passengers using
DRT in Moray and a total number of passengers using scheduled services in Moray by
month and by year. 
What is the baseline against which the investment objective will be measured? 
It is expected that the Bus Revolution Project Board will make a determination of the
evidential baseline to be used as the project is developing it’s monitoring plan post Full
Business Case approval.  The Board will be asked to choose one of 2 baselines: 
• Option 1:  Use Passenger numbers from 2019 as the baseline for additionally
Baseline 48,441 equivalent to a monthly average of 4,037.  Target for 2030: 78,441
equivalent to a monthly average of 6537 passengers and representing 92% growth
from the current 2022 estimate.
• Option 2:  Use passenger numbers from 2022 as the baseline for additionally.  The
baseline would be based on actual passenger data. With 7 months of data in 2022
to date we have a monthly average of 3,397 which equates to an annual total of
Page 213

Page 214

Page 76 of 122 
40,762.  Target for 2030: 70,762 equivalent to a monthly average of 5896
passengers and representing 73% growth on top of the baseline. 
Analysis of investment objective 2:  To reduce the environmental impact of
transport in the area by 30t CO2e p.a. by 2030. 
Why choose this investment objective?
Achieving environment improvements and carbon reductions through the delivery of this
project directly relates to 2 key drivers:
- Scottish Government environmental objective:  We value, enjoy, protect and
enhance our environment
- Moray Council target of achieving carbon neutrality by 2030 requiring projects to be
operationally net zero by this date
Bus Revolution will seek to drive carbon reduction directly (emissions from the Council’s
delivery of public transport services) and indirectly (modal shift of residents from private
car usage into public transport).
What will be measured?
The project team will seek to measure the following:
Direct emissions: 
Operation of
Moray Council
services
- Demonstrating how the use of technology has optimised
vehicular movements to reduce the carbon footprint associated
with delivering services:
1. Base line start point will be taken from 2019 mileage and
passenger numbers: 124,263 miles on DRT managing 27846
journeys.
2. The current DRT booking system uses an algorithm not
linked in any way to real time and geographic positioning of
vehicles which limits effective scheduling, journey
management, booking windows and impacts on the cost
efficiency of route and resources selections to accommodate
pre-booked journeys.
3. Smart scheduling technology that is being introduced
includes the following functions:
a. Offers a real time link from booking platform (Ops Portal
and Passenger app) to the vehicles (driver app). 
b. The smart scheduling function ensures that customer
experience is enhanced, additional journeys are created
and managed within assigned resources allocated to
specific areas of Moray.
c. Smart scheduling set parameters which determine and
manage bookings to ensure customers are not retained
on the vehicle any longer than necessary – reducing
mileage whilst maximising booking windows for
customers. 
d. A deviation setting (usually set to 5mins but can be
changed) ensures that real time on the day bookings can
be accommodated without detrimental impact to pre-
existing bookings / journeys being undertaken.
e. Ops portal will determine the most appropriate vehicle
ensuring that existing journeys or routes are not
impacted any longer than 5mins
f. Customers can indicate the critical element of their
journey i.e is it the pickup time that needs to be
Page 214

Page 215

Page 77 of 122 
guaranteed or is it the drop off time. Using this feature at
booking stage will inform the smart scheduling tool of
the most effective booking window and the most
appropriate vehicle to be tasked.
g. Journey pick up points and drop off points are created by
using recognised landmarks pre populated on the system
or by address On occasion, customers will be directed to
the nearest landmark of their chosen pick up point or
destination to maintain efficiency of routes, timings,
bookings and mileage 
4. All of the above functions are expected to yield changes in
Mileage per journey stats baselined from 2019.
5. Detailed analysis tools will inform of forming patterns in
routes / journeys taken. This will inform any changes to
delivery model to improve better miles per journey
efficiency.  
- Qualitative and quantifiable evidence regarding the use of
battery electric vehicles (BEV) in a fleet compared to traditional
internal combustion engine (ICE) models
Qualitative –
1. Pulse surveys will be completed by Passengers, drivers,
technicians, operational managers and coordinators to
assess quality of EV impact on DRT services based on
advantages and disadvantages from ICE models. Initial
survey focus will be: 
a. Driving quality (Noise / air pollution / road condition
impact)
b. Operating environment changes (depot / workshop /
fuel source points / internal & external vehicle
standards)
c. Maintenance impacts (Parts / batteries / Infrastructure /
training impact and time of road)
Quantitative –
2. Fleet emissions will be used on an annual basis and
demonstrate how BEV’s are influencing the reduction of
overall carbon footprint  by evidencing less diesel
consumption in comparison to 2019 baseline start point
(calculated at 850t CO2e Full transport operation) and
increased BEV and electricity use.
3. Comparing BEV emissions vs. ICE emissions and road
mapping further reductions by targeting areas where carbon
emissions are greatest within the Operational landscape
4. Cost benefit analysis will also be completed to inform
financial sustainability model of ICE vs. BEV alternatives
linked to reduced carbon figures.
- Calculation of the per mile carbon emissions associated with
running the Bus Revolution Services
5. Based on 2019, total diesel carbon emissions associated
with DRT operations were 283t CO2e based on 124,263
miles ran, equalling 0.0023 carbon emission per mile. 
6. Calculations will be reviewed each year using UK
government conversion factors and applied to miles
Page 215

Page 216

Page 78 of 122 
completed associated to Bus revolution services. Similar
calculations will be completed to capture the BEV emissions
in a similar fashion.
7.  Carrying this exercise out on an annual basis will (hopefully)
evidence reduction in per mile carbon emissions. 
8. Conversion factors can be found online here. 
Indirect emissions: 
Moray Council area
- Change in number of car based journeys undertaken by
residents, with reduction sought
1. Aim is to work with the Moray Council climate team and
benchmark data sources. Current working assumptions are
based on UK government (BEIS) from 2019.
- Aim to demonstrate a reduction in the per mile carbon footprint
of travel throughout Moray by increasing public transport
passenger numbers and benchmarking the former footprint
associated with private travel to that of public transport
1. From UK governments (BEIS) for 2019, it suggests that roads
in Moray are responsible for 168,000 tCO2e of carbon
emissions annually. Approx. 74m miles travelled in Moray to
generate this.
2. Bench marking these figures with increased passenger use,
mileage increases on bus revolution services and any
decrease in overall Moray wide emissions will validate
reduces private car use and per mile carbon footprint
throughout the project life cycle.
- With improved public bus services, aim is to reduce the
aspiration  need to own a car
1. Longer term benefit that can be mapped using developing
data sources long with existing sources to build evidence
portfolio. 
When will it be measured?
Annual focus on:  
- Use of Government issued emissions factors to determine the carbon footprint per
mile of the Bus Revolution Service (Electric vehicles will be supported by diesel
powered vehicles during the course of an operational year).
- Figure for the number of miles driven by the service in an operational year.
Annual to bi-annual focus on:
- Passenger insight into the modal shift generated through increased use of public
transport.
- Extrapolation of passenger insight information to determine how the shift from
private to public transport sources has changed the carbon footprint per mile of
travel across Moray
- Qualitative evidence from surveys to determine how improved public transport
services are changing perception amongst residents and affecting perception of the
need for car ownership
What is the baseline against which the investment objective will be measured?
• Annual carbon emissions from Moray Council public transport as articulated in the
bullet points above
Page 216

Page 217

Page 79 of 122 
• Passenger numbers and passenger miles travelled and journey patterns linked to
short / long or linking journeys.
•  Analysis of ticketing and journey information will help develop source data to
evidence base approach.
What is the baseline figure against which the 30t reduction in emissions is based?  
• Carbon emissions data calculated for 2019 as the baseline figure against which the
30t reduction in emissions will be based. This is 282t CO2e.
• Use of existing annual passenger numbers and journey mileage on DRT services 
Analysis of investment objective 3:  20% reduction in number of people facing
transport barriers to employment, education or recreation by 2030 
Why choose this investment objective?
The Moray Growth Deal consists of a diverse set of projects.  There is a focus on skills
development and increasing the number of jobs in the region.  However, these
interventions will only be successful if enabling activity is delivered to increase the
numbers of affordable homes (Housing Mix Delivery) and to make transportation across a
rural area easier (Bus Revolution).
Aside from a train line that connects larger settlements in the Council area, public bus
services are the only alternative to private car usage.  This objective relates to an indicator
target from the 2018 Scottish Household Survey outlining that 66% of employed adults
could not utilise public transport.  
Reducing barriers relating to the use of public transport for work, education or social
purposes is central to the commitment of funding for the Bus Revolution project.  
What will be measured?
The evidence for this investment objective will come from statistics generated from sample
groups of residents, students, economically active residents of and residents currently
seeking employment.
Consideration will be given during the first year of the project as to how these diverse
surveys and data requests from partners can be defined, the target audience for each
request for information and the associated timescales.
When will it be measured?
It is proposed that information is gathered on 2 different frequencies:
- Every 2 years:  Evidence taken from the Scottish Household Survey
- Annually:  Evidence gathered as education providers work with students in Moray
(UHI and the Council), along with ‘Developing the Young Workforce’ who actively
assist young people make the transition from school to work and potentially data
from the Department for Work and Pensions on barriers to work that are being
reported.  
What is the baseline against which the investment objective will be measured?
The first 12-24 months will be critical to work with key partners to establish data sets that
generate a baseline against which future performance can be measured.  The baseline will
be created by:
- Gathered information from post 2018 iterations of the Scottish Household survey
- Working with UHI and ‘Developing the young Workforce’ to gather evidence from
students regarding barriers, perceived or actual, to the use of public transport for
work and education.
- Working with the Department for Work and Pensions to determine what their
historic data has shown regarding barriers to employment.
The evidence gathered should not solely focus on a statistical assessment of whether
public transport is a limiting factor for work, education and social activity.  The information
Page 217

Page 218

Page 80 of 122 
should also be used to generate a heat map, showing the areas affected the most by poor
provision so that this evidence can be used to inform future phases of Bus Revolution
activity.   
This will be supplemented by intelligence on service usage from the service app. 
Furthermore, follow up surveys will be undertaken with service users and prospective
users to assess the finer detail of the project outputs, and as a follow up to the earlier
survey that was undertaken in Autumn 2020. This will comprise a similar online survey, but
also supplemented with more detailed on-board user surveys, for example, that will be
able to follow the detailed usage and knock-on impacts of the services – addressing
unemployment / underemployment etc. 
Finally, as part of the evaluation, there will be further follow up with a number of employers
to assess the degree to which the project has supported business. 
Using this multifaceted approach to evaluation will enable a strong and robust
understanding of the project to be established; the extent to which it has delivered on its
objectives, and delivered for Moray and the wider economy. This will then be set in the
context of the wider programme based evaluation framework for the Growth Deal. 
Gateway review arrangements
The council’s Project Governance Policy sets out project gateway review arrangements. It
is based on the Prince2 Project management methodology, aligned with the Scottish
Government Construction Procurement Manual and the Office of Government Commerce
(OGC) Gateway framework. A copy of this document can be provided.  
Contingency plans
Where Red-rated risks are starting to come to fruition and emerge as issues or Red- rated
issues are escalated, it will be expected that a contingency or recovery plan is developed
by the Project Manager. This will be submitted to the Bus Revolution Project Board and to
the Moray Growth Deal Programme Board to provide a level of assurance from the Project
Manager.
In addition, a contingency budget is worked into the capital budget for the project to ensure
any unexpected activities and risks can be overcome, this is set at 11%.
As the procurement of project infrastructure has already commenced and is on track for
delivery no later than Q3 22/23 (programmed commencement of project), this provides
inherent contingency for the principal risks around availability of vehicles. Other headline
contingency arrangements would be anticipated to include:
• Failure of app based technology: revert to phone based bookings on an interim basis
• Insufficient driver recruitment: utilise existing relief drivers from core DRT operation
• Failure of charging infrastructure: shared use of existing vehicle charging
infrastructure
Any contingency plan will focus on mapping out the most valuable resources to the
success of the Bus Revolution through the following aspects:
Page 218

Page 219

Page 81 of 122 
• Assess possible risks to resources. Possible threats that could be disruptive to
delivery.
• Identify resources to address these risks. 
• Manage resources to respect to specific scenarios that have been scoped. 
• Develop plans and procedures to utilise these resources in specific events; sharing
plans with stakeholders and the wider project team. 
• Incorporate feedback and update the contingency plan arrangements regularly. 
Low Carbon Assessment
The need to reduce greenhouse gas (GHG) emissions is enshrined in Scottish and UK
law. The ultimate receptor of GHG emissions is the global climate system, and climate
change caused by GHG emissions which will result in social, environmental and economic
impacts felt globally. This is the case regardless of where the GHGs are emitted, whether
they be released directly from the combustion of fossil fuels, or associated with the
extraction, manufacture and transport of materials.
The initial step towards project carbon management will be to identify and map out the
emissions sources that can be attributed to the project throughout the project’s life cycle;
management and reduction can only occur after this. 
A Low Carbon Assessment is incorporated at Appendix 9, which considers the whole
carbon life cycle for the project, including development, vehicle build and fit out,
engineering measures, then the usage stage of the project over the initial 10 year period,
and then the end of life period. 
This approach supports the project to reduce carbon emissions from the sourcing,
transportation, fabrication and installation of, for example, charging facilities, as well as the
vehicle procurement process, and vehicle fit out. 
Page 219

Page 220

Page 82 of 122 
Appendices
Appendix 1- Benefits Map
Page 220

Page 221

Moray Growth Deal 
Full Business Case 
Page 83 
Appendix 2- Options Appraisal Workshops
Scope
An infinite number of options and permutations are possible; however, within the broad
scope outlined in the strategic case, the following main options have been considered:
• option 1 – do nothing – current Dial M for Moray service
• option 2 – the ‘minimum’ scope – slightly expanded operation to cover weekday
peak times
• option 3 – the ‘intermediate’ scope – increased operational hours to include
evenings and Saturdays (no Sunday service)
• option 4 – the ‘intermediate plus’ scope – increased operation with evenings and
weekends covered (shorter hours on Sundays)
• option 5 - ‘maximum’ scope – 24/7 operation
The following tables use a key as follows:
• N – fails to meet some aspects of CSFs / TPOs – consider dropping
• ? – possible satisfaction of CSFs / TPOs – consider  carry forward
• Y – meets most aspects of CSFs / TPOs – possible carry forward 
• YY - strong fit with CSFs / TPOs – preferred way forward. 
The table below summarises the assessment of each option against the investment
objectives and CSFs. 
Page 221

Page 222

Page 84 of 122 
Option 4 was selected as the preferred scope for the project and carried forward to
the next stage of assessment. It was considered that this option provided the
greatest impact in terms of the objectives and would address the significant amount
of shift work requirements in the manufacturing sector.  
Page 222

Page 223

Page 85 of 122 
Service solution 
Against the preferred scope from above; the table and narrative below summarises the
assessment of each option for service solution against the investment objectives and
CSFs. 
Option 4 was selected as the preferred service solution for the project and carried
forward to the next stage of assessment along with the previous choice for scope.
This option was considered the most attractive in terms of the achievement of
objectives and public expectation of a responsive service.  
Page 223

Page 224

Page 86 of 122 
Service delivery 
This range of options considers the options for service delivery in relation to the preferred
scope and potential solution. The table below summarises the assessment of each option
against the investment objectives and CSFs. 
Option 2 was selected as the preferred service delivery for the project and carried
forward to the next stage of assessment along with the previous choices for scope
and service solution. The option was chosen in view of its financial sustainability
and achievability. 
Page 224

Page 225

Page 87 of 122 
Implementation options 
This range of options considers the choices for implementation in relation to the preferred
scope, solution and method of service delivery. The table below summarises the
assessment of each option against the investment objectives and critical success factors. 
Option 3 was selected as the preferred implementation for the project and carried
forward to the next stage of assessment along with the previous choices for scope,
service solution, and service delivery. It was considered important to phase the
implementation but to implement the initial phase as soon as possible in order to
start the transition away from private car use.  
Page 225

Page 226

Page 88 of 122 
Funding options 
This range of options considers the choices for funding and financing in relation to the
preferred scope, solution, method of service delivery and implementation. The table below
summarises the assessment of each option against the investment objectives and critical
success factors. 
Option 2 was selected as the preferred funding for the project. This option was
considered the most viable in the short-term but if local and national net zero
carbon targets are to be met it was considered that option 3 might have to be
considered at some point. 
Page 226

Page 227

Page 89 of 122 
Appendix 3 - Brief for Economic Impact Assessment
Specification of Requirements for the Economic and Social Impact
Assessment for the Bus Revolution Project within the Moray Growth
Deal 
Objectives 
Project
• Increase the number of people using public transport to get to and from rural areas
to places of work, education, tourist destinations etc.by x by 2031
• Reduce the environmental impact of transport in the area by x% by 2031
• Reduce the number of people facing transport barriers to employment, education or
recreation by x by 2031
Outline objectives of the exercise
To provide economic and social impact assessments on options provided in accordance
with HM Treasury Green Book - Central Government Guidance on Appraisal and Evaluation
Scope 
The scope of the commission will be provided by the Bus Revolution project manager in the
form of 6 options to be considered in the appraisal process. These options will be as detailed
in Appendix 1.
The economic appraisal should evaluate these 6 options according to the following criteria:
Inclusive
Growth
Outcome
SCRIG definition Economic Appraisal Evaluation Criteria
Productivity Businesses are competitive
and economic growth is
resilient and sustainable
Increased no of passengers using on demand
bus service
Reduced operational costs  
Participation Inequality of opportunity
to access work is
addressed and jobs are
fulfilling, secure and well-
paid
Reduced unemployment by increased
availability of public transport in rural areas 
Population Scotland has a sustainable
working age population
Increased percentage of 16-29 year olds in
Moray
Place Communities across
Scotland have the natural
and physical resources to
ensure they are strong and
sustainable
Increased percentage of people very or fairly
satisfied with the quality of public transport
Reduced CO2 emissions for Moray by lower
emission vehicles and reduced private car use
People Scotland's population is
healthy and skilled and
economic benefits are
spread more widely with
lower levels of inequality 
The above criteria should be monetised for each option and workings should be shown.
Page 227

Page 228

Page 90 of 122 
These to include social elements. These values should then be included in the cost benefit
analysis and net present value calculations. 
Methodology
Stage 1 - revisit the options with wider stakeholder groups to ensure that visions are aligned.
(Bus Revolution Project Board)
Stage 2 –amalgamate these options to create a preferred option plus less ambitious and
more ambitious options. (Bus Revolution Project Board))
Stage 3 –appraise economic impact of the options with reference to requirements of revised
Green Book guidance issued in Jan 2018. (M O’Donnell)
Stage 4 – identify and approve best option using output from EIA together with engagement
activity. (Bus Revolution Project Board)
Stage 5 – perform sensitivity analysis on chosen option. (M O’Donnell)
Outputs
• Commission outputs including any datasets in Microsoft Excel format.
• Executive summary highlighting the key findings
• Description of work performed and amalgamation of data supplied by the project board
• Examples of similar projects elsewhere for comparison purposes
• Report of output with appraisal summary table as outlined below: 
Appraisal
Summary Table
Option 1 –
Preferred option
Option 2/3 – Less-
ambitious versions
of the preferred
option
Option 4/5 –
More-ambitious
versions of the
preferred option
Option 6 –
Business as
usual (Do
nothing)
Net Present
Social Value
£39,912,803 Option 2 =
£26,342,450
Option 3 =
£39,912,803
£39,912,803 £0
Public sector
cost
£6,470,821  Option 2 =
£4,731,688
Option 3 =
£6,470,821
£6,470,821 £0
Appropriate BCR 6.16:1  £5.57:1 6.16:1 0
Significant
unmonetizable
costs/benefits
Health benefits
from removing
underemployment
Health benefits
from removing
underemployment
Health benefits
from removing
underemployment
N/A
Significant
unquantifiable
factors
N/A N/A N/A N/A
Risk costs by
type and
residual
optimism bias
TBC TBC TBC N/A
Switching values
(for the
preferred option
only)   
10%
reduction in
benefits.
Time horizon
and reason 
Page 228

Page 229

Page 91 of 122 
Delivery Timescales
Date of commission 7th September 2020
Last Date to request clarifications  11th September 2020
Deadline for draft report  25th September 2020
Project Board consideration  29th September 2020 
Page 229

Page 230

Moray Growth Deal 
Full Business Case 
Page 92 
Appendix 4 – Economic and Social Impact Assessment 
• Increase the number of people using public transport to get to and from rural areas to
places of work, education, tourist destinations etc.by x by 2031
• Reduce the environmental impact of transport in the area by x% by 2031
• Reduce the number of people facing transport barriers to employment, education or
recreation by x by 2031
Inclusive Growth
Outcome
SCRIG definition Economic Appraisal Evaluation Criteria
Productivity Businesses are competitive
and economic growth is
resilient and sustainable
Increased no of passengers using on demand bus
service
Reduced operational costs  
Participation Inequality of opportunity to
access work is addressed and
jobs are fulfilling, secure and
well-paid
Reduced unemployment by increased availability of
public transport in rural areas 
Population Scotland has a sustainable
working age population
Increased percentage of 16-29 year olds in Moray
Place Communities across Scotland
have the natural and physical
resources to ensure they are
strong and sustainable
Increased percentage of people very or fairly
satisfied with the quality of public transport
Reduced CO2 emissions for Moray by lower emission
vehicles and reduced private car use
People Scotland's population is
healthy and skilled and
economic benefits are
spread more widely with
lower levels of inequality 
Page 230

Page 231

Page 93 of 122 
SUMMARY OF ASSESSMENT 
Appraisal
Summary Table
Option 1 – Preferred
option
Option 2/3 – Less-
ambitious versions
of the preferred
option
Option 4/5 –
More-ambitious
versions of the
preferred option
Option 6 –
Business as
usual (Do
nothing)
Net Present
Social Value
£75,626,812 Option 2 =
£26,342,450
Option 3 =
£75,626,812
£75,626,812 £0
Public sector
cost  £14,749,810 
Option 2 =
£4,731,688
Option 3 = £
£14,749,810.52 
£14,749,810.52  £0
Appropriate
BCR
5.13:1  4.81:1 Option 2
5.13:1 Option 3
5.13:1  0
Significant
unmonetizable
costs/benefits
Health benefits from removing underemployment; women
more likely to experience underemployment. Bus
Revolution will enable all people to make an increased
contribution to the economy. Removing
underemployment will lift people and households out of
poverty, which in turn will enable them to have improved
physical and mental health and wellbeing, and will reduce
costs to the NHS and other services through a reduced
need to access services – those living in poverty are far
more likely to need to access such services; and indeed
people living in poverty have worse health outcomes22.
N/A
Significant
unquantifiable
factors
N/A N/A N/A N/A
Risk costs by
type and
residual
optimism bias
Using an optimism
bias of 51% if
benefits were that
amount less than
forecast the cost
benefit ratio would
be 2.51  
N/A
Switching values
(for the
preferred
option only)   
81%
reduction in
benefits.
Time horizon
and reason
15 years – Life of Moray Growth deal funding at present. 
Only one option has different economic value (option 2). The differences between the other options is in
operating model or funder, neither of which change the actual cost involved. 
22 Child Poverty in Scotland: health impacts and health inequalities, NHS Health Scotland, 2018: Child
Poverty in Scotland: health impact and health inequalities (healthscotland.scot)
Page 231

Page 232

Page 94 of 122 
Risk need identified by project on demand side for risk cost to be included. 
LIMITATIONS AND ASSUMPTIONS OF APPRAISAL.
This appraisal is limited in analysis by the following factors. 
1. No local data has been provided for the current environmental impact of transport in Moray nor for
the number of people facing transport as a barrier to employment.
This appraisal makes the following assumptions.
1. The appraiser has used own judgement for increases and reductions for all investment objectives
and economic appraisal evaluation criteria in the absence of information from the project.
2. Baselines have relied on publically available information and calculations from the appraiser.
3. COVID-19 has at this stage not been brought into the appraisal and it should be assumed that by
the time the project commences the economy will have returned to pre COVID conditions. The data
from COVID impacts is not yet of the quality to apprise based on those impacts regardless.
STRUCTURE
This Economic Impact assessment will focus on three main themes for appraisal of the benefits.
Unemployment, Underemployment and Environmental benefits of the proposal. Income from ticket sales
will be include however that will be based on historic data.
The costs included in the appraisal will be both capital and revenue.
1. UNEMPLOYMENT
1.1 In normal economic conditions Moray can expect to have around 3% of economically active people
unemployed at any one time. This equates to around 1400 people.
1.2 With unemployment there is a tendency to focus on the fiscal cost, i.e. the cost to the taxpayer of
the benefits paid to the individual. There are also high personal costs in areas like physical and
mental health, higher crime rates and loss of skills
1.3 There is also the economic cost to society and the country. When an individual is not working they
are not producing output which means lower GDP and as demonstrated by the COVID crisis this
leads to higher government borrowing. That lost GDP is the opportunity cost of unemployment. 
1.4 To capture the full impact of unemployment and the benefits of reducing it requires a multi-faceted
approach based on financial and social factors. To achieve this a key appraisal metric can be used
called Quality of Life Years (QALY). This is used by the Department for Health and Public Health
England. The premises is that an intervention that benefits health can be measured in the
additional life it provides in year terms. It is monetised using a willingness to pay technique which
put the value of one year of life in full health at £60,000.
1.5 The Bus revolution aims to reduce unemployment by reducing transport barriers to work. Moray is
a rural local authority with long travel times between some of the main settlements. The table at
1.6 shows the return journey from different destinations.
1.6
Journey Return Journey (Miles)
Elgin > Aberlour 30
Elgin  > Forres 25
Elgin > Buckie 35
Elgin >  Keith 35
Page 232

Page 233

Page 95 of 122 
Elgin > Tomintoul 62
Elgin > Fochabers 19
Forres > Buckie 58
Forres > Aberlour 53
Forres > Keith 58
Aberlour > Keith 27
Aberlour > Buckie 44
Keith > Buckie 25
Buckie > Fochabers 16
Aberlour > Fochabers 28 
1.7 As the tables shows any unemployed individual faces lengthy journeys if they were to take up
employment elsewhere in the region. As with other rural areas Moray is disadvantaged by
insufficient public transport links, especially from the rural satellite towns that surround the main
settlements into those settlements, where the private sector provision will begin. 
1.8 As will be discussed in more detail in the section on environmental impacts with the exception of
Elgin it can be assumed that 25% of employment is based out with the main settlements. This
implies that in a competitive jobs market those unemployed may have to find employment out
with their local region. 
1.9 In non COVID economic conditions there are around 1700 unemployed people in Moray who are
claiming Universal credit23. From that 1700 there are 1400 who are classed as economically active
looking for employment, as stated in 1.1, the remainder of claimants will comprise those who
cannot work. An investment objective of this project is to reduce transport as a barrier to
unemployment and therefore to reduce unemployment itself. As stated in the limitations to the
analysis section no direct data on the number of unemployed people for whom transport is a, or
the main, barrier to employment was provided nor therefore was a target for the objective.
1.10 For the purpose of this analysis a target of reducing transport as a barrier to employment, and
therefore unemployment, of 5% has been chosen. This represents 86 people currently claiming
Universal Credit for unemployment, a sizeable number of people, and people and households /
families that could achieve significant personal benefits if they can be supported through enhanced
accessibility into employment.
1.11 In order to appraise the benefit of returning these 86 people to the workplace over the 15 year
timeframe of the Moray Growth Deal the Department for Health methodology on measuring the
benefit of moving an individual from unemployment to sustainable employment will be used. This
methodology is publically available through the UK Government. 
1.12 There are key assumptions that will be used for this model. 
1. Each worker will find work within one year of the doubling of the service and expansion of
timetables. 
2. The employment will persist for the full term 15 year term of the project and
unemployment will permanently be reduced by 5% during normal economic conditions. For
clarification, the reduction of 5% would have a negligible effect on the headline
unemployment rate as a % of the working age population. 
23 Department for Work and Pensions Benefit Statistics, via Stat-Xplore. 
Page 233

Page 234

Page 96 of 122 
3. Moray is comparable to the UK in terms of the fiscal, social and personal cost of
unemployment. 
4. An individual would be willing to pay £60,000 for one year of life in full health versus death.
The technique is called stated preference and the value used by the Department for Health
through sampling the population through questionnaires. 
5. Approximately 1/6 of the population Moray suffer from a common mental health disorder
with around half of those caused by unemployment. This in line with the national average.
6. Transport is the only barrier to employment faced.
1.13 Using the Department for health methodology it can be concluded that the Net Present Value
(NPV) of 86 people returning to the workplace is 6.616 million to the individual £29.413 million to
society and £13.201 million to the Government. Detailed results are summarised in the following
table with full workings available as an appendix.
The Quality of life gains are £4.412 million. For a detailed explanation this measure please see the
appendix.   
Per person returning to work Total
Financial benefits to the individual(s) £77,300.00 £6,616,400.00
Financial benefit to society as a whole £331,100.00 £29,413,500.00
Financial benefits to the exchequer, of which accrue to: £154,300.00 £13,201,000.00
National Government £146,600.00 £12,543,300.00
Local Authority £6,600.00 £565,600.00
National health services £1,100.00 £92,100.00   
QALY gains  
QALY gains per person returning to work 0.8596  
Value, per person, of these QALY gains £51,600        
Total QALY gains 74  
Total value of these QALY gains £4,412,200
2. UNDEREMPLOYMENT
2.1 Separate from unemployment analysed in section 1 underemployment relates to those with skill
levels higher than those required for the job they are employed in. This represents an
underutilisation of potential output from underemployed individuals and therefore national GDP
will not be maximised representing an opportunity cost 
2.2 As stated in the limitations to this analysis no information was provided on what proportion of the
workforce in Moray is underemployed or the locations that they are in therefore assumptions have
been made. These assumptions are as follows.
1. That women are disproportionately affected by underemployment. Women earn 13% less
than the Scottish average however at degree level and above are only 2% less qualified. At
no point per level of qualification do women in Moray deviate to a significant degree from
their Scottish counterparts.
2. The same barriers exist with transport as a barrier to employment for under employed
women as they do for the unemployed.
Page 234

Page 235

Page 97 of 122 
3. Men in Moray earn more than their Sottish counterparts and therefore do not face the
same barriers as women. This implies that jobs of a wage level comparable to Scotland
exist in Moray and that if women are earning 13% less than Scottish women then 13% are
suffering from underemployment. There are 9640 women in Moray with level 4 or above
qualifications. At 13% this is 1253
4. 2011 census data for qualification levels are still accurate as the same priority has been put
on female attainment at the Scotland level as has been done at the Moray level.
2.3 Based on the assumptions in 2.2 (3) 1253 women are underemployed in Moray. The same target of
5% will be used for transport being a barrier to taking up higher value employment as was used for
unemployment. This equates to the potential for 62 women to take up higher paid employment
through the use of on demand bus services.
2.4 Based on the difference between male and female pay in Moray (£6130) if these 62 women were
able to take up work comparable to their male counterparts then the annual income benefit would
be £380,060. It is unlikely however that this will happen all in year zero so it has been assumed that
the benefit will accrue at 4 women per year.
2.5 Assuming that when in improved employment this remains the case for the full life of the project
this element has a NPV of £3.325 million when indirect and induced effects are included.
2.6 The overall benefits from the reduction of underemployment are as follows.
Income effect £2,942,400
Income Multiplier  £4,707,840
NPV of income effect including Multiplier £3,325,933 
3. Environmental
3.1 The Environmental gains from this project will initially be from reducing the number of fossil fuel
journeys made through enabling more efficient commuting via public transport. The table below
estimates the number of journey made out with each ward every day for work by car
3.2 
Jouneys by car by ward  Number
Buckie 572
Fochabers 809
Forres 984
Heldon and Laich 1072
Keith and Cullen 710
Speyside Glenlivet 678
Total 4822 
3.3 These distances are based on 2011 census data and TTWA definitions. No data was provided by the
project on current transport patterns within Moray or the target for reduction in journeys made by
car. A target of 1% has therefore been used, reflecting capacity at peak times. This equates to 48
journeys per day and based on 48 working weeks in a year 11,520 journeys. While 1% may appear a
modest target basis, given the dominance of car, this represents a sizable uplift in public transport
usage, with somewhere in the region of a 10-14% increase in bus passengers for the journey to
work. Table 1.6 listed the journey distances between major settlements in Moray and as Elgin is the
Page 235

Page 236

Page 98 of 122 
only travel to work area (TTWA) in Moray the average return journey distance for Elgin has been
used, excluding Tomintoul, which is 29 miles.
3.4 Based on this journey distance and the 1% target the total mileage that would be saved is 334080.
Using UK Government carbon conversion factors and Green Book methodology for pricing carbon
the carbon saving for this can be calculated and monetised. First the total kgCO2e this amount of
mileage would generate needs to be calculated. Assuming a fuel type split of 70% diesel and 30%
petrol this equates to 81408.28 kgCO2e.
3.5 This full amount will not be realised in year zero and will be dependent on the roll out of vehicles. It
is estimated that during the life of the project 914,148 kgC02e will be saved.
3.5 This savings for each year are then multiplied by the Green Book carbon price for these fuel types
which equates to a NPV saving of £57,886 over a 15 year appraisal period.
4. Income from Ticket Sales
4.1 Based on projections provided by the project tickets sales and other income streams from sales
have a total NPV of £18.599 million
5. BENEFITS CONCLUSION
5.1 
Benefit Benefit NPV (£)
Financial benefits to the individual(s) £6,616,400
Financial benefit to society as a whole £29,413,500
Financial benefits to the exchequer, of
which accrue to: £13,201,000
QALY Gains £4,412,200
Environmental £57,886
Ticket Sales £18,599,893
Underemployment £3,325,933
Total 
6. COSTS
6.1 Using the cost projections provided by the project the total of these has a NPV of £14,749,811
7. COST BENEFIT ANALYSIS. 
7.1 The costs provided by the project are for the preferred option and they have been assessed to have
a cost benefit ratio of 5.13
7.2 Only one option (option 2) would provide a different service and would have different capital and
revenue costs. This option would reduce the service by 30%. The benefits when reduced
accordingly give a cost benefit ratio of 4.81
8. SENSITIVITY ANALYSIS AND OPTIMISIM BIAS
8.1 Using an optimism bias of 51% the cost benefit ratio would be 2.51
8.2  The switching value for the preferred option to option 2 is difficult to predict accurately as any loss
in benefits for the preferred option would likely be reflected in option 2 also. However, if benefits
were to drop by 7% the preferred option would have the same cost benefit ratio as option 2, if its
benefits remained constant.  
Page 236

Page 237

Page 99 of 122 
Appendix 5 – Equality Impact Assessment 
SECTION 1 - DO I NEED AN EIA? 
DO I NEED AN EIA? 
Name of policy/activity: 
Moray Growth Deal – Bus Revolution Project
Please choose one of the following: 
Is this a:
• New policy/activity?
• Existing policy/activity?
• Budget proposal/change for this policy/activity?
• Pilot programme or project? Y 
Decision
Set out the rationale for deciding whether or not to proceed to an Equality Impact
Assessment (EIA) 
It has been agreed with the Policy Manager – Equality & Investment in the Cities Team,
Scottish Government, that all outline business cases developed as part of the Moray
Growth Deal will include an EIA to identify significant impacts on protected groups. 
It is considered that identifying the positive impacts on these protected groups will also
demonstrate success for the projects in the deal and link to some of the key outcomes
and objectives stated. 
Date of Decision: 02/12/2019 
If undertaking an EIA please continue onto the Section 2. If not, pass this signed
form to the Equalities Officer.
Assessment undertaken by (please complete as appropriate)
Director or Head of Service 
Lead Officer for developing the
policy/activity 
D Moreton 
Moray Growth Deal Programme Manager
Other people involved in the screening
(this may be council staff, partners or
others i.e contractor  or community) 
Equal Opportunities Officer 
Page 237

Page 238

Page 100 of 122 
SECTION 2: EQUALITY IMPACT ASSESSMENT 
Brief description of the affected service
1. Describe what the service does: 
The proposal is looking to build on the existing innovative on-demand bus services to
provide comprehensive and cohesive public transport links tailored to the region’s largely
rural economy.
The purpose is not to compete with scheduled services but to fill the gaps in provision in
rural areas and to encourage more people to use public transport rather than use private
cars in line with the Scottish Government priority to reduce carbon emissions. 
2. Who are your main stakeholders? 
Moray Council, Highlands and Islands Enterprise, Moray Chamber of Commerce,
Highlands and Islands Transport Partnership (HITRANS), Walkers Shortbread Ltd, 16-29
year olds, General Public/Moray Residents. 
3. What changes as a result of the proposals? Is the service reduced or removed? 
The proposal is to:
Extend the on-demand service to 4am to midnight (Mon-Sat) and 7am to 10pm (Sun) for
anyone travelling within the Moray area. Service integrated with commercial routes.
Booking to service time as close to real-time as possible (max 1 hr) using an “uber-style”
app to enable customers to track the position of buses and book journeys within a
reasonable response time. (Note current arrangements to telephone will remain for those
not confident with mobile phone app technology) 
The fleet will be managed by Moray Council under Section 19 and/or Section 22 permit
legislation or direct operations powers/operator license regime under Transport
(Scotland) Act. Following an investment in quality green fleet (electric buses), to increase
the flexibility and hours of operation of on-demand bus provision across Moray, with
additional facilities such as on board Wi-Fi, charging facilities etc. (all buses of more than
15 seats will include disabled access provision and a proportion of smaller vehicles will
have specific adaptions to accommodate disabled passengers). 
4. How will this affect your customers? 
The project will provide the following benefits:
• Increasing the number of people using public transport to get to and from rural
areas to places of work, education, etc. 
• Reduce the environmental impact of transport in the area.
• Remove significant barriers to labour market access and education by providing
more efficient and accessible local bus services.
• Potential to engage with larger employers in the area regarding employee
workplace transport. 
Page 238

Page 239

Page 101 of 122 
5. Please indicate if these apply to any of the protected characteristics
Protected groups Positive impact Negative impact/risks
Race  No impacts have been identified. Moray has a
relatively small proportion of minority ethnic groups
(4%, compared with 8% nationally) and a relatively
high proportion of white (other British(18%,
compared with 8% nationally). The proportion of
white – other in Moray is 3%, of which 1% is Polish.
(source: Scotland’s census,
https://www.scotlandscensus.gov.uk/ods-
visualiser/#view=ethnicityChart&selectedWafers=0&selectedRows=0,12,16,20 
Disability  The on-demand
service will include
specific adaptions for
disabled access and
staff will be trained to
help and support
different disabilities
appropriately
The development/
implementation phase
needs to consider
accessibility for a range of
disabilities, bearing in mind
that these can vary
considerably depending on
the type of disability 
Carers (for elderly, disabled or
minors)
The on-demand
service will include
specific adaptions for
disabled access and
staff will be trained to
help and support
different disabilities
appropriately. 
The development/
implementation phase
needs to consider
accessibility for a range of
disabilities, bearing in mind
that these can vary
considerably depending on
the type of disability
Sex  One of the key drivers
for the project is to
help with occupational
segregation and
barriers to
employment for
women in rural areas
.
Age (include children, young
people, midlife and older people)
It is a key objective of
the project to attract
and retain more young
people in Moray. 
Religion, and or belief No impacts have been identified 
Sexual orientation / Gender
reassignment
There are LGBT
groups meeting in Elgin
and Forres on an
informal basis. Young
people in the rural
areas are unable to
attend these unless
they ask their parents
for a lift. Not all young
LGBT people are out to
their parents and
therefore can't go. 
Page 239

Page 240

Page 102 of 122 
Inequalities arising from socio-
economic differences
An options appraisal
was carried out which
combined a cost/
benefit ration with a
separate appraisal on
socio-economic
impacts. This is
described in Appendix
4 of the business
case. 
Human Rights The removal of
transport barriers for
people to enable them
to get to employment
education and
recreational activities.
Article 14 of the
human rights act
(protection from
discrimination) is
engaged in
considering
accessibility for
various protected
groups as well as
groups disadvantaged
due to rural isolation. 
6. Evidence. What information have you used to make your assessment? 
Performance
data
Inclusive growth diagnostic
Internal
consultation
A programme board meeting was held on 11th May 2017 to determine
the CSF’s for projects within the Moray Growth Deal. The attendees
included relevant stakeholders from Moray Economic Partnership,
Highlands and Islands Enterprise, University of the Highlands and
Islands, Skills Development Scotland, and Moray Council
Consultation
with affected
groups
The options were generated by holding a series of workshops with key
stakeholders, at which evaluation was undertaken to assess how well
each option met the investment objectives and CSFs at each stage.
In light of the different stakeholder groups involved the options appraisal
workshops were held separately for each element of the Cultural
Quarter and are recorded in Appendix 2 of the business case
Local
statistics
http://smi.moray.gov.uk/MPG/PRO1/16-
0008/01%20Project%20Information/20170809AmendedMorayDiagnosti
c4.0.xlsx  National
statistics
Other Treasury Green Book and capital investment manual. 
Page 240

Page 241

Page 103 of 122 
7. Evidence gaps 
Do you need additional information in order to complete the information in the previous
questions? No 
The project was developed from comparison of Inclusive Growth Diagnostic data which
compared Moray statistics against National averages. As the business case has
developed benefits have been identified and key measures will be implemented prior to
the delivery phase in order that they can be baselined and performance improvements
demonstrated. 
8. Mitigating action 
Can the impact of the proposed policy/activity be mitigated? Yes 
Please explain 
In relation to the positive impacts identified in the protected groups detailed at section 5
above:
Disability  All new vehicles with more than 15 seat will be compliant with
disabled access regulations. Some of the smaller vehicles
proposed will be adapted in order to ensure that there is
always provision for the on demand service. Staff will be
trained to help and support different disabilities appropriately.
Carers (for elderly,
disabled or minors)
Per above but with consideration for the need for
companions.
Age (include children,
young people, midlife and
older people)
It is a key objective of the project to attract and retain more
young people in Moray.
Sexual orientation /
Gender reassignment
Access to affordable transport will improve inclusivity for
groups of young people who would previously had to rely on a
lift from parents.
Inequalities arising from
socio-economic
differences
Inclusive growth is a key aim of the Growth Deal and key
social impacts have been identified within the project relating
to health and well-being for all groups.
Human Rights The removal of transport barriers for people to enable them to
get to employment education and recreational activities.
Article 14 of the human rights act (protection from
discrimination) is engaged in considering accessibility for
various protected groups as well as groups disadvantaged
due to rural isolation. 
Page 241

Page 242

Page 104 of 122 
9. Justification
If nothing can be done to reduce the negative impact(s) but the proposed policy/activity
must go ahead, what justification is there to continue with the change?   
There are no negative impacts as the project will increase and enhance facilities and is
not reducing anything. 
What is the aim of the proposal? 
1. Increase the number of people using public transport to get to and from rural
areas to places of work, education, etc. 
2. Reduce the environmental impact of transport in the area 
3. Reduce the number of people facing transport barriers to employment,
education or recreation. 
Have you considered alternatives? 
An option appraisal exercise was undertaken with key stakeholders to identify the
preferred solution which was then verified by independent economic and social impact
assessment, as outlined in Appendix 4 of the business case. 
Page 242

Page 243

Page 105 of 122 
SECTION 3 CONCLUDING THE EIA 
Concluding the EIA 
1. No negative impacts on any of the protected groups were found. 
2. Some negative impacts have been identified but these can be
mitigated as outlined in question 8.
✓
3. Negative impacts cannot be fully mitigated the proposals are
thought to be justified as outlined in question 9. 
4. It is advised not to go ahead with the proposals. 
Decision
Set out the rationale for deciding whether or not to proceed with the proposed actions: 
The project will proceed as it has significant positive impacts for all residents and visitors
to the area. 
Date of Decision: 12/11/2020 
Sign off and authorisation: 
Service Economy, Environment & Finance
Department Economic Growth and Development
Policy/activity subject to EIA Moray Growth Deal Cultural Quarter Project
We have completed the equality impact
assessment for this policy/activity. 
Name: Dave Moreton
Position: MGD Programme Manager
Date: 12/11/20
Authorisation by head of service or
director.
Name: Nicola Moss
Position: Transportation Manager
Date: 12/11/20
Please return this form to the Equal Opportunities Officer, Chief Executive’s Office. 
Page 243

Page 244

Page 106 of 122 
Appendix 6 – Extract of risk register 
This is a snapshot of the risk register which is maintained as a live document. 
Risk Category
Likelihood Impact Risk Score
People Marketing
Without a sucessful marketing
strategy and appealing brand
identity uptake may be limited.
If the investment is only in an app and new fleet
then the step change required to deliver the
objectives of the project will not be achieved
resulting in wasted investment 3 4 12
Implementation plan and financial case to
ensure that adequate marketing / branding
resource is available. Phase 1 to test
marketing budget impact
31/01/2024 Open Nicola Moss Nicola Moss 23/06/2022
Financial Revenue Funding
Ongoing funding to be
identified to ensure finacial
sustainability of the project
If a sustainabile operational model cannot be
identified then the financial case for the project
will be unviable resulting in the project being
potentailly delayed
3 4 12
Viable operational model to be determined
in the financial case.
31/01/2024 Open Nicola Moss Nicola Moss 23/06/2022
Operational
continuity and
performance
Delivery evidence requires
assumptions in the finacial
model to be revised
Actual annual passenger
numbers, fare income, income
from employers and the Council
subsidy level may vary from
assumptions built into FBC
model.
Any variance between actual and projected data
used in the FBC financial model may impact the
Council's revenue commitment required to
support the service.
4 4 16
Regular scrutiny and review of the finanical
model, with a view to ensuring assumptions
that underpin further phases of activity are
based on evidence gathered from phase 1.
-  Annual in-life reviews of the project finanical
model by the MGD PMO.
-  Annual discussions with Transport Scotland
regarding data and the financial model.
End of phase 1 Open Nicola Moss Nicola Moss 20/10/2022
Reputation Covid 19
Impact on public transport has
been significant and public
confidence needs to be
restored
If the project cannot demonstrate that buses
are a safe form of travel post Covid then people
will not use the facility resulting in reputational
damage and wasted investment 2 4 8
Risk that COVID will be the barrier to public
transport uptake has reduced in line with
reduced restrictions and restored public
activity however the risk of future outbreaks
and public response continues.  Project
should continue to monitor and respond to
the situation.
31/01/2024 Open Nicola Moss Nicola Moss 23/06/2022
Regulatory Net Zero Carbon
Is a major government priority
that must be taken account of
in the business case
If the project cannot demonstrate clear
measurable changes in carbon emissions then
it will be seen as failing in meeting the stategic
objectives resulting in potential action from the
government
3 3 9
Benefit measurement should be developed
to demonstrate the impact.
31/01/2024 Open Nicola Moss Nicola Moss 23/06/2022
Benefits realisation Accuracy of outcome targets:
TPO1 and 3 take quite a narrow
view on the positive impacts that
can be generated from the
project and there is an
opportunity to set more granular
targets.
As the project enters delivery, the project will
work to:
-  Determine if a higher increase in passenger
numbers is possible and if targets can be set for
individual socio-economic groups.
-  Whether different targets for reducing transport
barriers to accessing education and work can be
set. 4 2 8
Use app insight on customers using the
service to determine if marketing activity
needs to be enhanced for specific socio-
economic groups.
Work with partners such as Education, UHI-
Moray and the Department for Work and
Pensions to gather evidence on barriers to
transport that can be contrasted with survey
information from service users and residents.
End of phase 1 Open Nicola Moss Nicola Moss 20/10/2022
Operational
continuity and
performance
Vehicle availability
Impact of Covid-19 on the
economy may affect supplies
of suitable electric vehicles
If suitable vehicles are not available then
alternatives may be forced on the project
resulting in the project aims either being
compromised or if refused being delayed
3 4 12
Monitor the situation with regards to future
orders. Select and procure EVs for phase 2
well before they are required.
01/01/2030 Open Nicola Moss Nicola Moss 19/10/2022
Operational
continuity and
performance
Charging Infrastructure
Ability of timely civils work and
installation of appropriate
infrastructure
If electrical consultants are not comissioned by
the end of Feb22 then this will materiallly
impacty the ability of the project to deliver to
time some of the Phase 1 plans.
4 4 16
Infrastructure actively commissioned. 17/08/2022 No Nicola Moss Nicola Moss 19/10/2022
Regulatory Operator Licence
Without a clear route to "O"
Licence timescales, staffing and
vehicle stabling impacts are
difficult to manage.
If there is no clear route to O Licence or
decision to stay on permits for a defiened
period then the actions required to facilitate the
different elements will lead to time delays in
registering and operating services, compliance
issues with vehilce stabling and uncertaintly
over staffing provision and contracts.
3 3 9
Route to O Licence developed and all impacts
considered as part of project plan evolution.
Monitor progress against this at Project
Board Meetings.
17/08/2022 Ongoing Nicola Moss Nicola Moss 23/06/2022
People Staffing
Scaling up of driver/maintenance
and administrative staffing to
support increased operational
hours/footprint
Phase 1 Detailed Options need to be signed off
in order to ensure the apprpriate staffing is in
place to support increased operational tempo
across the board. 2 3 6
Ensure that time & budget is allocated in the
Project Plan to resource and recruit
appropriately
17/08/2022 Ongoing Nicola Moss Nicola Moss 19/10/2022
Financial Shift to NSG from BSOG
Impact of TS change in policy
from BSOG to NSG payments
Sudden shift in TS policy around payments for
BSOG moving to NSG. Issue with NSG + 
(which was legacy EZEB payments for 1st 5
yrs) is that it is not for new vehilces and as
such leaves a hole in revenue after year 22/23.
5 2 10
Engage with TS on this policy and try and
build in more revenue through fares and or
increased patronage to offset some of the
revenue loss.  Financial Case as issued with
FBC v1.0 takes account of this.
17/08/2022 Ongoing Nicola Moss Nicola Moss 23/06/2022
Operational
continuity and
performance
Fleet Services SLA
Current SLA for fleet
management is outdated and
requires updating to reflect
changing operational footprint
that project brings.
Legacy SLA is not curently maximinsing
financial and operational efficiencies for furture
Dial M Ops. This has impacts on operational
resillience and financial operating costs. Needs
reviewed and drawn into a monthly compliance
review piece so project can effectively monitor
costs of EV scaled deployment.
3 2 6
Engage and develop with Fleet Services
partners a new SLA that supports the
increased operational footprint and demands
as a result of Bus Revolution.
31/01/2023 Ongoing Nicola Moss Nicola Moss 23/06/2022
Scope/potential consequences of
risk (If, then, results in)
RISK
Threat to achievement
of business objective
Risk Status Risk
Owner
Responsible
Officer
Date of
Last
Review
Assessment of Risk (likelihood x
impact) Assume No Controls in
Risk Control Actions Target Date
for
Completion
Page 244

Page 245

Moray Growth Deal 
Full Business Case 
Page 107 
Appendix 7 – Fit with National, Regional and Local Plans and Policies: Salient
Points
Plan/strategy Salient points 
Programme for Government The clear priority for this period through to the end of this Parliament in
May is dealing with the economic, health, and social crisis that the
coronavirus has brought.
The Scottish Government has made commitments to tackle child poverty,
deliver a net zero society, improve our public services, end homelessness,
and make clean, green long-term investments that will transform our society
and build a wellbeing economy.
Central to that recovery is a new national mission to help create new jobs,
good jobs and green jobs.
The actions within the programme includes: 
• Lock in the positive changes in active travel by committing £500 million
for transformational infrastructure
• Take forward our ambitions for 20 minute neighbourhoods - the
creation of liveable, accessible places, with thriving local economies,
where people can meet their daily needs within a 20 minute walk
National Strategy for
Economic Transformation
Our vision for Scotland in 2032 is a wellbeing economy: thriving across
economic, social and environmental dimensions, one that delivers economic
prosperity for all Scotland's people and places.
When we achieve the vision, Scotland will be recognised at home and
throughout the world as:
• an international benchmark for how an economy can de-carbonise
• the best place to start and grow a business or social enterprise
• a magnet for inward investment
• a great place to live and work with high living standards
• a nation where people and businesses can continually upgrade their
skills
• a leader in research and development
• a country where economic power and opportunity is distributed fairly
• an outward looking nation exerting a meaningful influence 
National Transport Strategy 2
(NTS2)
The vision is for a sustainable, inclusive, safe and accessible transport system
helping deliver a healthier, fairer and more prosperous Scotland for
communities, businesses and visitors.
The National Transport Strategy (NTS2) sets out the vision for Scotland’s
transport system for the next 20 years. 
There are four priorities to support that vision. 
• reduces inequalities
Page 245

Page 246

Page 108 of 122 
Plan/strategy Salient points 
• takes climate action
• helps deliver inclusive economic growth
• improves our health and wellbeing
Strategic Transport Projects
Review 2
The draft second Strategic Transport Projects Review (STPR2) for Scotland
will inform Scottish Ministers’ decisions on transport investment in Scotland
for the next 20 years (2022-2042).
STPR2 is one of the mechanisms for delivering the Vision, Priorities and
Outcomes of the second National Transport Strategy (NTS2). It is an
important tool for achieving the Government’s commitment to 20%
reduction in vehicle kilometres by 2030 and contributing to Scotland’s net
zero greenhouse gas emissions target by 2045 - also addressing inequalities,
improving health and wellbeing and contributing to inclusive economic
growth
A 12 week public consultation was undertaken on the draft STPR2
documents in early 2022. Transport Scotland will be analysing and
evaluating all feedback from this consultation and will work towards
publishing the final STPR2 Report and the basis for development of the
Delivery Plan in Autumn 2022.
.
Scotland’s Climate Change
Update and 20% Reduction in
Car KM Route map
Published in February 2022, Scottish Government and COSLA have set out
Scotland’s draft route map to achieve a ‘national reduction in car kilometres,
in order to enable healthier, fairer and more sustainable lives.’  The route
map is published in response to the Scottish Government’s Climate Change
Plan update commitment to reduce car kilometres by 20 per cent by 2030,
to meet Scotland’s statutory obligations for greenhouse gas emissions
reduction by 2045.
UK Industrial Strategy The aim of the UKs Industrial Strategy was to boost productivity by backing
businesses to create good jobs and increase the earning power of people
throughout the UK with investment in skills, industries and infrastructure.
The Industrial Strategy sets out Grand Challenges to put the UK at the
forefront of the industries of the future, ensuring that the UK takes
advantage of major global changes, improving people’s lives and the
country’s productivity.
The first 4 Grand Challenges are focused on the global trends which will
transform our future:
• Artificial Intelligence and data
• ageing society
• clean growth
• future of mobility
Transport Scotland Bus Policy Transport Scotland sets the national policy framework on buses which is
delivered by bus operators, local authorities, Regional Transport
Partnerships and the regulatory authorities.
Bus policy aims are:
Page 246

Page 247

Page 109 of 122 
Plan/strategy Salient points 
To provide the environment for bus to act as an effective economic enabler
by providing competitive, high quality public transport
To enable bus to provide an effective alternative to the car by improving
reliability, average bus speed and encouraging improvements to the quality
of services and infrastructure
To encourage investment in more efficient vehicles that produce less
greenhouse gases and contribute to the targets in the Climate Change
(Scotland) Act 2009
To link communities, people, places of business and employment and
essential services through encouraging the maintenance and development
of the bus network in Scotland 
Highlands and Islands
Enterprise Strategy
HIE’s three priorities are to: grow successful, productive and resilient
businesses; create the conditions for growth; and build strong, capable and
resourceful communities.
The approach importantly highlights the fundamental differences in a rural
economy stating that ‘the way services and policies are delivered needs to
be tailored to the local situation’. HIE sets out that this is critical to
delivering inclusive growth in remote areas, highlighting that activity needs
to be flexible and adaptable according to place, business and community
need.
HIE’s 2019-2022 Strategy has a number of priority areas to which the Project
would contribute, for example:
Enabling Infrastructure 
Investment would generate transformational opportunities to create a
prosperous and attractive area. 
Community Assets
The Project would secure the investment required to deliver economic,
environmental and social outcomes.
HITRANS Regional Transport
Strategy
The RTS vision is, “To deliver connectivity across the Highlands and Islands
which enables sustainable economic growth and helps communities to
actively participate in economic and social activities.”
HITRANS activities should contribute to these high-level objectives by
supporting, making the case for, and delivering the following transport
objectives:
• Reducing journey times and improving journey reliability and
resilience. 
• Improving/maintaining the safety of transport and travel. 
• Tackling capacity constraints across the network. 
• Improving the quality, accessibility, affordability and integration of
travel. 
• Protecting the environment and mitigating the adverse impacts of
travel/transport.
• Improve health and well-being.
Page 247

Page 248

Page 110 of 122 
Plan/strategy Salient points 
Moray Local Outcomes
Improvement Plan 
Moray’s Local Outcome Improvement Plan recognises the issue of Moray’s
rurality and identifies the development of transport, digital infrastructure
and community empowerment as the means to address this deprivation.
The Vision for Moray – Raising Aspirations through Expanded Choices,
Improved Livelihoods and Wellbeing.
In other words, the vision as a Community Planning Partnership is raising
aspirations which will be done by creating an enabling environment where
residents can achieve expanded choices, improved livelihoods and
wellbeing. 
As a Partnership the CPP have identified four main priority areas to guide
this work and deliver the vision: 
1. Growing, diverse and sustainable economy; 
2. Building a better future for our children and young people in Moray; 
3. Empowering and connecting communities; 
4. Changing our relationship with alcohol.
Moray Economic Strategy
2019-2029
In 2012 the Moray Economic Strategy was produced by the Moray
Community Planning Partnership to provide a long term economic strategy
for Moray. The strategy was reviewed and in December 2018 a refreshed
strategy was published. The strategy takes account of changes in the
economic landscape since 2012 not least cuts to public funding; it also
reflects the work undertaken for the emerging Moray Growth Deal.
The strategy maintains the overall objective to grow and diversify the
economy and focuses on achieving four outcomes:
Outcome 1: Qualification Levels - An increase across all ages and genders in
qualifications relevant to growth sectors.
Outcome 2: Small Business Growth - More small and medium-sized
businesses employing between 10 and 100 people.
Outcome 3: Talent Attraction, Retention and Return - More skilled, higher
paid jobs that deliver net in-migration in the 16-29 age range.
Outcome 4: Business Competitiveness - An increase in capital investment
and focused workforce development to strengthen competitiveness.   
Page 248

Page 249

Moray Growth Deal 
Full Business Case 
Page 111 
Appendix 8 – Moray Overview 
On 30 June 2019, the population of Moray was 95,820. This is an increase of 0.3% from 95,520 in 2018.
Over the same period, the population of Scotland increased by 0.5%. 
Between 1998 and 2019, the population of Moray has increased by 10.4%. This is the 11th highest
percentage change out of the 32 council areas in Scotland. Over the same period, Scotland’s population
rose by 7.6%. 
In 2019, the number of households in Moray was 42,932. This is a 0.9% increase from 42,554 households in
2018. In comparison, the number of households in Scotland overall increased by 0.7%. 
Economic context in Moray 
▪ 73.8% – employment level was 73.8% in 2017 very close to the Scottish average. 
▪ 91.2% – of 16-19 year olds in education, training or employment – close to the Scottish average. 
▪ 27.3% – visitor numbers in Moray increased by 27.3% between 2011 and 2017. 
▪ £129m – generated within Moray through visitor and tourism business expenditure in 2017. 
▪ 10% – gross weekly pay in Moray is 10% below the Scottish average. 
▪ 10% – of the population in Moray aged 16-64 have no qualifications. 
▪ 9% – total regional earnings decreased by 9% since 2009. 
▪ 33% – of jobs in Moray are in higher-level occupations – the Scottish average is 43%. 
▪ 10% – proportion of local businesses that are new businesses – Scottish average is 14.6%. 
▪ 81.5% – of local businesses employ less that nine people. 
Travel in Moray 
In terms of journey making, a high proportion of journeys which commence in the Grampian area (Moray,
Aberdeenshire and Aberdeen) also complete within the Grampian area – 97.2% of journeys 2015-2019 – this
being the second highest rate in Scotland as a whole, only with the Highlands and Islands having a higher
rate of 96.8%. 
From the 2019 Transport and Travel in Scotland (TATIS) publication, Moray can be profiled as follows in
terms of transport and travel: 
In terms of usual method of travel to work, there is a high proportion of people travelling as the driver of a
car/van – 69% compared to just 63% in Scotland as a whole. A further 10% travel as a car/van passenger,
showing a higher level of car sharing, compared to the Scotland rate of 5%. There are similar levels of
walking to work in Moray as is the case in the whole of Scotland, which sits at 12%, while only 1% report
cycling to work in Moray, compared to nearly 3% in Scotland as a whole. Finally, 5% of people in Moray
report taking the bus to work, which compares to a much higher rate of nearly 10% for Scotland as a whole. 
When employed adults were asked if they could use public transport for the journey to work, 34% reported
that they could in the Moray area, which compares to a little over 44% for Scotland as a whole. Moray’s rate
here sits well below the average across all Local Authority rates, which is 42% and the median, which is
41%. The highest rate for those stating that they could use public transport for the journey to work was 78%
for the Midlothian Local Authority area. 
Considering the journey to school, in Moray a high proportion of children walk to school, 62% compared to
the Scottish rate of a little under 52%. In fact, the Moray rate is the highest Local Authority rate across all
those presented in 2019. Consequently, Moray displays a much lower travel to school by car rate, at just
16% compared to the Scottish level of 25%, and travel by bus is also a little lower at 16% compared to the
Scottish rate of a little over 18%. Travel by bicycle for the journey to school also fares well in Moray, with 6%
of journeys by bike, which is three times the national rate of a little under 2%. 
In terms of car availability, in Moray just 14% of households do not have a car/van available to them, which
compares to the national level of just over 27%. But while car ownership in Moray is higher, this still means
more than 6,000 households across the area do not have access to a car/van. 
Page 249

Page 250

Page 112 of 122 
In terms of local bus services, a very high proportion of respondents had not used a local bus service in the
past month. For Moray this sat at 81% of respondents, which compares to a national rate of just 61.5%.
Neighbouring Aberdeenshire and Highland, had lower rates of 74% and 76% respectively that had not used
a local bus service in the past month. Of those reporting that they used local bus services, most commonly
this was about once a fortnight, or about once a month, with 12% of respondents reporting this frequency of
use, while lower rates used local bus services more frequently. Specifically, four per cent of respondents
reported using local bus services about once per week, two per cent reported using local bus services two or
three times per week, and zero per cent respondents were using bus services every day, or almost every
day. In terms of roughly daily usage, this compares to eight per cent across all Local Authority areas, and
one per cent and two per cent in Aberdeenshire and Highland respectively. 
In terms of satisfaction with public transport, only six per cent of Moray respondents reported being very
satisfied, while a further 45% reported being fairly satisfied. These data compare to nearly 21% across
Scotland as a whole being very satisfied and 47% being fairly satisfied. The Moray data therefore displaying
significantly below the national satisfaction levels. Therefore, as expected those reporting that they were
fairly dissatisfied or very dissatisfied with public transport in Moray was much higher, with 17% and 11% of
respondents respectively, which compare to 9% and almost 7% nationally. 
From the travel diary results in the Scottish Household Survey, bus was the main mode of travel for just three
per cent of journeys, which compares to seven per cent nationally. There were similar levels of walking as
the main mode in Moray as is the case nationally, with 22% of journeys made. Conversely, car/van driver is
much higher in Moray with 58% of all journeys compared to a little under 53% nationally, while car/van
passenger as the main mode is also higher in Moray with 15% of journeys compared to a little over 12%
nationally. 
Page 250

Page 251

Page 113 of 122 
Appendix 9 : Project Carbon Categorisation 
Project Name: Bus Revolution 
Deal Region: Moray 
Brief Description of Project: Bus Revolution aims to increase the number of people using
public transport in rural areas of Moray by introducing an ‘uber’ style demand responsive
bus service.  This will require capital investment for a new green fleet of electric buses, and
associated charging infrastructure, operational systems and marketing.
The project will eventually operate at net zero as electricity from the national grid is
decarbonised.   
Carbon Emissions Impact Category: 
• CONTROL Category (1-5): 3
• INFLUENCE Category (A-C): A 
Justification of Expected Carbon Emissions Impact Category
The initial capital investment will involve embodied carbon emissions however the project
will aim to be operationally net zero.  
The embodied carbon is derived from the construction of the electric bus fleet, as well as
the installation of new EV charging infrastructure. Whilst the project uses a significant
amount of electricity in day-to-day operation, the planned decarbonisation of the national
grid will enable the project to operate at net zero.  
In calculating carbon emissions, the assumption is that each new electric bus will create a
high level of embodied carbon of 88 tCO2e. It has been assumed that charging infrastructure
will require 1 x 1m3 concrete base per charging unit, each producing 0.27 tCO2e. These
figures include a +10% contingency.
By operating a flexible demand responsive service model using familiar smartphone
technology, it is anticipated that there will be a considerable uptake of this new renewable
travel option. This influence has been quantified pragmatically as a 1% shift from work-
related car use in Moray. Over the project lifespan, this is estimated to represent a 2,114
tCO2e offset.
In addition, the software systems proposed enable each vehicle to minimise energy use by
calculating the most efficient route available to pick up/drop off passengers – vehicles will
not be restricted to a pre-defined route. This will have a positive impact on the project’s
carbon footprint by lowering energy consumption and extending the life of consumables (e.g.
tyres). 
Could the Carbon Emissions Impact Category be improved?
The initial build of the new electric buses and charging infrastructure will result in embodied
carbon being emitted. Therefore it is unlikely that the project could be improved from
Category 3A to Category 2A. 
Page 251

Page 252

Page 114 of 122 
Could the carbon performance of the project be improved?
The electric fleet and associated charging infrastructure could include additional measures
to incorporate carbon savings during design and build if finances allow.  If carbon conscious
materials are mainstreamed and the price for such materials fall, then more carbon savings
could be made from the fixed financial budget. However, such savings are unlikely to
improve the carbon performance to a whole life carbon net zero status. This assessment is
reflected in the chosen Category 3 status.
If it is deemed feasible that existing charging points are available to be used then the project
could save an estimated 5.13 tCO2e.
The new bus fleet will require electricity to operate.  The carbon emissions of this will reduce
over time as the electricity network is decarbonised.  The main operational carbon emissions
should therefore reach net zero at the same time as the national grid.
It should be noted that no provision in the above calculations has been made to absorb
carbon emissions from the atmosphere or to produce renewable energy. Net zero might be
achieved faster by considering the following, although funding for this is not included in this
project:
• Charging stations designed to incorporate renewable energy production
• Roof mounted solar panels on all vehicles
The ability to subsidise travel on the proposed services to a level that is free at the point of
use may encourage greater footfall, thereby increasing the influence of the project and
delivering greater carbon savings. 
How will carbon be managed?
Throughout the project, a monitoring process is proposed to consider the on-going influence
of the project. This will include analysis of passenger numbers and travel trends, and counts
of vehicular and active travel volumes around Moray.
A framework for capturing carbon performance in relation to the project is outlined in the Full
Business Case. This will be based on the template provided as part of the Scottish City
Region and Regional Growth Deals Carbon Management Guidance (11 August 2021). 
What other carbon savings are expected to result from the project?
It is anticipated that the provision of a high quality, flexible demand responsive bus service
will begin to bring about a modal shift in lifestyle choices towards public transport in Moray.
Whilst this may be significant enough to influence wider carbon emission reductions, such
a shift is difficult to quantify. A pragmatic approach has been taken towards the project’s
influence assumptions at this time, as previously discussed. The potential effects on the
project’s carbon performance of future climate-related travel/transport policies have
therefore not been factored in. 
Page 252

Page 253

Page 115 of 122 
Carbon Calculations and Monetisation
The whole life carbon at each stage of the project has been calculated and monetised
according to the preferred project scenario. 
The embodied carbon calculations have accounted for the introduction of:
• 3 x Vauxhall Vivaro electric buses and charging infrastructure in 2022
• 3 x Mellor Orion electric buses and charging infrastructure in 2022
• 1 x Optare Solo electric bus and charging infrastructure in 2024
• 1 x Optare Solo electric bus and charging infrastructure in 2026
• 1 x Optare Solo electric bus and charging infrastructure in 2027
• 10 x Vauxhall Vivaro electric buses and charging infrastructure in 2028
The operational carbon calculations comprise the emissions resulting from the estimated
electricity use of the above vehicles by year of operation. Emissions factors per kWh of
electricity were obtained from BEIS (2021a) for this purpose.
The project’s influence is reflected in the calculations by the assumption that 1% of all work-
related car journeys in Moray will shift to being made by electric bus. This results in a carbon
offset throughout the project lifespan. 
Figure 5. Estimated carbon emissions (tCO2e) for Bus Revolution from 2022 to 2045. The project lifespan is 2022 to 2042. 
-2,400
-1,400
-400
600
1,600
2,600
2022 2024 2026 2028 2030 2032 2034 2036 2038 2040 2042 2044
Carbon emissions (tCO
2e)
Embodied Operational
Influence Embodied + Operational (Control)
Embodied + Operational (Control) Cumulative Influence (Cumulative)
Impact (Cumulative)
Page 253

Page 254

Page 116 of 122 
The embodied, operational and offset carbon can be totalled and monetised.  This economic
value is determined from the Valuation of greenhouse gas emissions: for policy appraisal
and evaluation (BEIS 2021b).
Carbon emissions are calculated for each year of the project and multiplied by the year’s
respective BEIS (2021b) carbon value. 
Table 17. Total estimated carbon emissions (tCO2e) and monetised carbon values (£2020 prices) for embodied,
operational and offset carbon from 2022 to 2042. Calculated using carbon values from BEIS (2021b). 
Carbon
emissions
Total estimated
carbon emissions
(tCO2e)
Total estimated monetised carbon
values (£2020 prices)
LOW CENTRAL HIGH
Embodied 1,677 £220,503 £441,007 £662,039
Operational 1,187 £121,387 £242,858 £364,274
Offset -2,114 -£344,264 -£688,712 -
£1,033,068
TOTAL 750 -£2,374 -£4,847 -£6,755 
Incorporating the central monetised carbon value in Table 1 with the economic case would
reduce the preferred option’s NPV of costs by £4,847. This would result in a nominal
increase to the BCR of 0.002. The BCR of the preferred option would therefore remain
greater than or equal to the BCR of the other options considered.
When the agreed vehicle implementation plan has been confirmed as part of the Full
Business Case, it will be possible to give a more accurate monetised value for the estimated
carbon emissions. It should be noted that the data accessed for operational annual electricity
use does not account for the planned decarbonisation of the national grid. 
Page 254

Page 255

Page 117 of 122 
References
BEIS (2021a) 'Electricity emissions factors to 2100, kgCO2e/kWh'. Version: July 2021. Available from
<https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachme
nt_data/file/793632/data-tables-1-19.xlsx> 
BEIS (2021b) ‘Valuation of greenhouse gas emissions: for policy appraisal and evaluation'. Policy
paper. Available from <https://www.gov.uk/government/publications/valuing-greenhouse-
gas-emissions-in-policy-appraisal/valuation-of-greenhouse-gas-emissions-for-policy-
appraisal-and-evaluation> 
Circular Ecology (2019) Inventory of Carbon & Energy (ICE). Version 3.0. Available from
<https://circularecology.com/embodied-carbon-footprint-database.html> 
European Commission (2013) Energy consumption of non-residential buildings per m² (normal
climate). Available from <https://ec.europa.eu/energy/content/energy-consumption-
m%C2%B2-2_en> 
Lie, K.W., Synnevag, T.A., Lamb, J.J. and Lien, K.M. (2021) ‘The carbon footprint of electrified city
buses: A case study in Trondheim, Norway’. Energies 14 (770), 1-21 
Mellor (2021) Orion-E Specifications. Available from <https://www.mellorbus.com/vehicles/orion-
e/> 
Optare (2018) Optare Solo Specifications. Available from <https://www.optare.com/wp-
content/uploads/2020/11/SoloSpecSheetOct2018AW8pp.pdf> 
RICS Royal Institution of Chartered Surveyors (2012) Methodology to calculate embodied carbon of
materials. 1st edn. Available from <https://www.igbc.ie/wp-
content/uploads/2015/02/RICS-Methodology_embodied_carbon_materials_final-1st-
edition.pdf> 
UK Government (2021) GHG Conversion Factors for Company Reporting. Version 1.0. Available from
<https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-
factors-2021> 
Vauxhall (2021) Vivaro-e Life Specifications. Version 7 July 2021. 
Page 255

Page 256

Page 118 of 122 
Appendix 10: Detailed break-down of passenger and revenue projections 
Description of the services currently offered by the Moray Council 
The Moray Council Public Transport Unit operates the following services:
• Home-to-school transport
• Health and Social Care Contracts
• Registered Services
o Fixed route services
o Dial-M Demand Responsive Services 
The current Demand-Responsive-Transport (DRT) service from Moray Council is known as “Dial M
for Moray”. The Dial M service consists of:
• Utilising existing vehicles during the hours not required for school transport and HSC
contracts
• Operates in 5 zones – Forres, Speyside, Buckie, Keith, Elgin
• Does not currently allow travel between zones. 
During term time Dial M services operate Monday to Friday from 0915 to 1430. 9 vehicles are
routinely used to provide these services. 
The DRT service operates in Forres on a Saturday from 0900 until 1215 and 1300 until 1700 
Journeys can be booked by calling the Contact Centre between 0845 and 1700 Mondays
to Fridays. 
Moray Council also operates 6 registered local services (fixed route services) 
Service Service description Operates Journeys
314 Forres Town circular.
(effective from 24
February 2020)
Monday-Friday
08:40-17:00
8-9 times per day
334 Elgin - Kingston Monday-Friday
07:04-19:14
5 journeys each way, 10 total
338 Aberlour - Carron School days only  2 per day
07:55-08:45
15:10-16:05
364 Tomintoul - Grantown
on Spey
Wednesdays only
09:10-13:50
4 per day 
365 Tomintoul - Keith via
Dufftown
Tues, Thurs and
Friday 
2 per day
7:55-09:50 Tomintoul to Keith
16:30-17:55 Keith to Tomintoul
366 Aberlour - Elgin Monday and Wed  2 per day
09:05-10:20 Aberlour to Elgin
13:20-14:35 Elgin to Aberlour 
Baseline passenger data 
The table below shows a summary of passenger numbers across all bus services operated by the
Moray Council.
Page 256

Page 257

Page 119 of 122 
Table: Passenger data from all bus services operated by the Moray Council 
Demand Responsive
Transport (DRT) Scheduled TMC Services All TMC operated services
Year Total pa
Monthly 
Average Total pa
Monthly 
Average Total pa
Monthly 
Average
2016     32,746  2,729  13,802  1,150  46,548  3,879 
2017      30,291  2,524  19,598  1,633  49,889  4,157 
2018      27,793  2,316  20,634  1,720  48,427  4,036 
2019      29,028  2,419  19,413  1,618  48,441  4,037 
2020      13,510  1,126  14,930  1,244  28,440  2,370 
2021      13,954  1,163  17,092  1,424  31,046  2,587 
2022 (January-July)      9,895  1,414  13,883  1,983  23,778  3,397 
The table above includes the monthly average passenger numbers. 
Passenger numbers decreased at the time of pandemic restrictions, most notably March-July 2020
and again in January 2021. After both incidents, there was an improvement in passenger numbers. 
Monthly passenger numbers peaked in January and February 2020, directly before the pandemic,
exceeding 5,000 per month on both occasions. Passenger numbers exceeded 5,000 in a calendar
month again this year, in June 2022. This is a positive indicator of post-pandemic recovery. 
Passenger numbers from all bus services operated by the Moray Council in 2022 are 16% lower
than in 2019 based on the monthly average number of passengers for the first 7 months of 2022
(3,397) compared to the full 12 months of 2019 (4,037). 
Passenger numbers on demand responsive bus services operated by the Moray Council in 2022
are 43% lower than in 2019 based on the monthly average number of passengers for the first 7
months of 2022 (1,414) compared to the full 12 months of 2019 (2,419). 
Passenger numbers on scheduled bus services in 2022 are 23% higher than in 2019 based on the
monthly average number of passengers for the first 7 months of 2022 (1,983) compared to the full
12 months of 2019 (1,618). In 2022 a significant portion of the monthly passenger average is the
passengers travelling on a new service, the Forres Town circular (the 314) which was launched in
Feb 2020 and which served 865 passengers per month, on average, in 2022. 
The existing DRT customer base, with a particularly high over-60 market, has been more
significantly impacted in relation to the pandemic and regrowth in the market – and in comparing
the figures between DRT and scheduled services there is also an imbalance because of the
popular Forres Town service introduced in February 2020 accelerating recovery in scheduled bus
service passenger numbers. 
The figures do demonstrate a clear demand, even on a purely off-peak basis, for Demand
Responsive Transport, which meets customer needs in areas where a timetabled service is not
sustainable. Where repeat demand can be established there is the possibility that new timetabled
Page 257

Page 258

Page 120 of 122 
services can be introduced and sustained – this becoming a measure of success in growing the
market rather than an indicator that DRT is not a valuable service. 
Page 258

Page 259

Page 121 of 122 
Fares modelling, revenue projections and financial sustainability 
REDACTED  
Page 259

Page 260

Page 122 of 122 
Appendix 11 
Moray Transport Forum Workshop, Saturday 19th March 2022. 
Moray’s third sector Transport Forum hosted a Moray wide transport seminar on Saturday
19th March 2022. A wide range of community group representatives and interested parties
participated in the two hour session. Working in groups, a number of themes were
explored and the following bullet points highlight the delegates’ aspirations and tie in with
the aims of the Bus Revolution business case. 
• Commercial bus services stop in rural areas after 6pm
• Commercial bus services do not operate in all areas on a Sunday
• Limited options if any for early morning travel other than into Elgin
• Little provision on commercial bus network for shift workers am and pm
• Connectivity from rural areas to access the commercial bus network or rail services
• Access to evening entertainment venues, socialising or hospital visiting impossible
from many rural areas other than by taxi at high price
• Rail network only covers three communities 
• Improved links within Moray to railway stations including Elgin.
• Young people in rural areas excluded from attending evening and weekend leisure
or entertainment facilities due to no public transport
• Poor uptake of U22’s free travel scheme as many young people in rural areas have
little or no public transport access
• Several obvious geographical links not served, i.e. Keith – Buckie and
Burghead/Hopeman - Lossiemouth
• Access to health and social care facilities difficult by existing public transport.
• On the day booked doctor appointments difficult on existing DRT booking platform;
app based system will allow for on the day bookings.
• Residents in rural areas dependent on lifts from family and friends or taxis to access
medical practices. 
• Feeling of inequity in some rural areas versus the transport facilities provided
commercially elsewhere 
Page 260