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Supplementary Agenda Document Pack - Moray Council - 28/02/2024

Moray Council · 28 February 2024
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Moray Council 
Wednesday, 28 February 2024 
SUPPLEMENTARY AGENDA 
The undernoted reports have been added to the Agenda for the meeting of the
Moray Council to be held at Council Chambers, Council Office, High Street,
Elgin, IV30 1BX on Wednesday, 28 February 2024 at 09:30. 
BUSINESS 
4a. Corporate Plan
Report by Depute Chief Executive (Education, Communities and
Organisational Development)  
3 - 26 
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REPORT TO: MORAY COUNCIL ON 28 FEBRUARY 2024 
SUBJECT: CORPORATE PLAN REVIEW PROGRESS 
BY:  DEPUTE CHIEF EXECUTIVE (EDUCATION, COMMUNITIES AND
ORGANISATIONAL DEVELOPMENT) 
1. REASON FOR REPORT 
1.1 To note the outcome of engagement activity on the draft high level priorities
for the Council Corporate Plan for 2024 to 2029 and to agree Council’s
Corporate plan 2024-29 setting out the priorities and high level actions. 
1.2 This report is submitted to the Council in terms of Section II (13) of the
Council's Administrative Scheme relating to the preparation of a plan that is of
a corporate nature. 
2. RECOMMENDATIONS 
2.1  It is recommended that the Council: 
i) Reviews the outcome of the public consultation on the draft 
2024-29 Corporate Plan priorities; 
ii) Agrees the Council’s Corporate Plan 2024-29 as set out in
Appendix 1 and the approach to delivery and performance
management through service and strategic plans; 
iii) Notes that a final version of the Corporate Plan 2024/29 will be
published online. 
iv) Recognises the potential for an integrated single Moray plan to
deliver a shared ambition with Community Planning Partners and
agrees to enter into discussions with Community Planning (CP)
Partners to explore this as a future option. 
3. BACKGROUND 
3.1 The Council’s Corporate Plan provides clarity and direction on the Council’s
strategic priorities, values and plans for the future.  The current Corporate
Plan expires in 2024 and work has been undertaken to prepare a new Plan for
the council to agree. 
Item 4a.
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3.2 A report to the Council on 23 August 2023 (para 8 of the minute refers) set out
the context for the new Corporate Plan. The Council: 
• Agreed a high level vision, priorities and values for the new Plan.
• Agreed to put the vision, priorities and values out to public consultation
along with consultation on 2024/25 budget priorities. 
• Noted that a further report would come back to the Council to consider
the outcome of the public consultation and to finalise the Corporate
Plan actions and measures. 
Public consultation on priorities for the new Plan
3.3 Public and workforce consultation took place in September/October 2023 and
a summary of the responses received is attached in Appendix 2. 
3.4 Participants were asked in the survey whether they agreed with the proposed
Council vision and priorities. 96.0% agreed or somewhat agreed with the
proposed Vision and 94.5% with the Priorities. The priorities were ranked in
the following order: 
• Tackle Poverty and Inequality; 
• Build thriving, resilient, empowered communities; 
• Build a stronger, greener, vibrant economy. 
The 0-16 age group priorities differed from all other groups. ‘Tackle poverty
and inequality’ remained the top priority, but they placed ‘Build a stronger,
greener, vibrant economy’ before ‘Build thriving, resilient, empowered
communities’. 
3.5 From comments received, where respondents did not fully support the stated
vision and objectives, the majority wished to see: 
• more focus on leisure services and roads
• less focus on climate change and poverty/inequality. 
3.7 These survey responses, combined with the previous evidence gathering for
the new plan give assurance that appropriate priorities have been selected for
the new Corporate Plan. 
3.8 Work has now been undertaken to identify actions and indicators to give effect
to the vision and priorities. 
3.9 Actions which will continue from the previous plan 2019-2024 are shown
below at paragraph 4.7. Those which feature in the new Corporate Plan are
shown in the left hand column and those which will be monitored at lower
level, through service plans, are shown in the right hand column. 
4. PROPOSALS 
Corporate Plan 2024-29
4.1 It is proposed that the Council agree the priorities for the Corporate Plan
2024-29 as set out in the consultation and agree the actions and indicators
under each of the priorities as set out in Appendix 1.  The proposed plan is
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comprised of priorities and actions with links to other plans as set out below,
therefore, there will be no separate delivery framework. 
4.2 Links to other Strategic Plans
The Council Corporate Plan sits alongside the Partnership Strategies and
Plans that are agreed with Community Planning Partners to work towards a
shared ambition for Moray.  This forms a wider suite of plans, which includes
the Local Outcome Improvement Plan and a number of locality plans that
provide an overarching set of Plans for Moray, as shown in the diagram in
Appendix 1. 
4.3 The Council have a number of strategic plans, as well as partnership plans
shared with Community Planning Partners, which have specific actions which
support the delivery of priority areas in the new council corporate plan. For
example the Council’s Local Development Plan, Moray Economic Strategy,
Community Learning and Development Plan and the Children’s Services Plan. 
4.4 There is potential that this could be developed further to ensure greater
integration of work for increased collective impact through a single partnership
plan for Moray. This was also noted in a Briefing Note on Collaborative
Leadership (prepared by an external adviser) which was considered and
endorsed by the Corporate Committee on 04 October 2023 (para 6 of the
minute refers) 
4.5 The Community Planning Partnership have recently been considering the
future direction for the LOIP and early indications are for priorities that would
remain very closely aligned to council vision and priorities.  While it is
recognised that there could be a number of challenges in a single integrated
plan across the partnership, there is also opportunity to ensure that the
resources and efforts of partners are targeted to a common ambition to deliver
greater impact for Moray.  It is proposed that the potential for a single plan for
Moray would be taken forward in discussion with partners to more fully
explore if supported by the Council. 
4.6 The actions proposed in Appendix 1 have been focussed on key priority
areas to reflect the need for the council to take account of the increasing
demands and pressure on resources.  The actions have been kept to a high
level  with links to related service and strategic plans to help reduce
duplication of reporting and ensure a focus on the Council’s top priorities. 
4.7 Progress under each strategic and service plan is reported separately and will
generally not be duplicated.  Where there is overlap, however, and an action
has been pulled out for focus in the Corporate Plan, then it will feature as part
of the Corporate Plan reporting process.   
4.8 Links to service plans 
Under the Council’s Performance Management Framework actions are
separated into Strategic level actions (which sit within the Corporate Plan)
and Service level actions (which sit within service plans) 
4.9 Both Strategic and Service level actions are included in 6 monthly service
performance reports which are reported through service committees.   
4.10 In terms of Strategic level actions, there is annual reporting on:  Page 5

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• Progress of the Corporate Plan
• A reader friendly version of this information in a Public Performance
Report
• Benchmarking of the Council’s performance against other Councils in
Scotland. 
4.11 Corporate Plan indicators 
The 2019-24 plan referred to 55 performance indicators with 12 of these
identified as key performance indicators. As the larger number of indicators
are monitored at service level it is proposed with the new plan to focus on an
updated set of 18 key performance indicators as shown in Appendix 1. 
4.12 Continuing actions from the previous Corporate Plan
There are a number of actions from the 2019-24 Corporate Plan that
represent ongoing longer term work that will continue to be delivered either in
in service plans, which are due to be refreshed before the summer recess
and/or in the new Corporate Plan, although the new plans will have revised
wording and focus to reflect how the context has developed. These are shown
under the new priorities as follows: 
Tackling Poverty and Inequality
New Corporate Plan – continuing
work from 2019-24 incorporated into
new corporate plan to ensure
continuity
Service Plans - continuing work from
2019-24 to be considered in 2024
refreshed services plans to ensure
continuity
Meeting universal and targeted
additional support needs.
Secondary broad general education
curriculum content and approaches
Wellbeing of children and young
people
Moderation practice across schools
and ASG’s 
Strengthening tracking of monitoring
of learner attainment and
achievement
Tackle the affordability and standard
of learning estate
Developing Moray Literacy and
Numeracy strategies 
Extend learner pathways, skills
framework, progression and profiling 
Children and young people looked
after in kinship and foster care and
care at home 
Building a Stronger, greener, vibrant economy
New Corporate Plan  Service Plans
Moray growth deal projects 
Building thriving, resilient, empowered communities
New Corporate Plan Service Plans
Moray Growth deal projects Capacity building support for
communities
Locality Planning/Community Action
Plans
Deliver Moray multiply programme 
Participatory budgeting Page 6

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Other 
New Corporate Plan Service plans
Digital approach to services (ICT and
Digital Strategy) 
Leadership development (Workforce
Strategy and Pan) 
4.13 Links with budget
There is a considerable challenge in delivering revised priorities and their
outcomes while also managing the challenging financial position.  The council,
in common with local authorities in Scotland, must balance the delivery of
services to meet local need, responding to national priorities and delivering
the local ambition for Moray, within reducing financial resources.  This will
require difficult choices. Recognising this, the council aligned its financial and
corporate planning engagement in the autumn of 2023 in order to help build a
shared understanding with communities.  The Corporate plan provides
direction for Council allocation of resources and the corporate plan priorities
will be considered as the Council continues to develop proposals to close its
budget gap during 2024/25.  This may require a review of the actions to
support priorities and a re-prioritisation of work as elements of the Council’s
funding and financial planning become clearer.  The Council will continue to
engage with communities on these challenges.   
4.14 Timing for the new Corporate Plan.
The period for the new Corporate Plan is 5 years in line with previous practice.
It is proposed that to make the actions which sit under the plan more flexible,
these are expressed as actions for 2024-26. This shows where attention will
be in 2024-6 and allows for flexibility in future delivery of the priorities to build
on successes or address gaps in the earlier stages of work and to adapt
actions to respond to future changes in circumstances or feedback from
service uses and communities. 
5. SUMMARY OF IMPLICATIONS 
(a) Corporate Plan and 10 Year Plan (Local Outcomes Improvement
Plan (LOIP))
The report proposes a new Corporate Plan including actions to ensure
delivery.   
(b) Policy and Legal
Consideration has been given to relevant policy and legislative
requirements and direction in the revision of the Corporate Plan and
preparation of Service Plans. 
(c) Financial implications
The Corporate Plan should provide direction and focus for financial
planning and the alignment of resources to priorities.  Any significant
changes may require review of associated funding and resourcing. 
(d) Risk Implications 
In the current financial context it is important to have clear direction
from the Council on key priorities and ways of working that can be Page 7

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delivered within reducing resources and increasing pressures.  There is
a risk that the council may have to revise how its priorities are taken
forward in light of the impact of savings yet to be identified to close the
budget gap.  This will be considered in the impact assessment of
savings options as they are identified and adjustments recommended
as required.  Actions beyond 2024-6 have been left open to create
opportunity to address this. is addressed the change in focus and
reporting set out above. 
Much of the Council agenda is driven by operational imperatives and
external policy and funding and this will be challenging to deliver.  The
effect can be to reduce the scope for local priorities to be addressed. 
This has been recognised through the engagement undertaken with
communities, recognising the value of community influence and
involvement in local planning to meet local needs, including the
reference to locality plans on the overarching Moray Plans. 
Preparing the corporate plan and bringing forward Service Plans aims
to ensure that services have clear agreed priorities for significant parts
of their work so that there is stability in council services and that they
are ready to respond to the issues that will face the Council. A five year
plan will enable planning across council terms and ensure that services
can plan ahead through the annual service planning process to align to
corporate priorities. 
(e) Staffing Implications
The priorities in the Corporate plan will be delivered within current
resources by prioritising work through the service planning process,
therefore, there are no additional resources required and work will be
accommodated by existing employees. 
However, it should be noted that there will be a requirement to
incorporate ways of working that support the corporate priorities that
will require staff to develop their approaches to service delivery, for
example in relation to community engagement, participatory budgeting
and poverty.  There may be further changes required to accommodate
any future reductions in service resources. 
It is also of note that the realignment of resources may require to be
considered should there be any significant shift in council priorities from
revision of the Corporate Plan. 
(f) Property
None 
(g) Equalities/Socio-economic impact
There are no equalities impacts from this report.  There may require to
be equality impact assessments on particular areas of action within the
Plan and these will be reported as necessary along with the specific
issues.   
(h) Climate Change and Biodiversity Impacts
There are no Climate Change and Biodiversity impacts from this report. 
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(i) Consultations
The Corporate and Senior Management Team have contributed to
relevant elements of the corporate plan and have reviewed the
priorities and actions. 
5. CONCLUSION 
5.1 Positive feedback was received from the public on the proposed Vision
and Priorities for the Corporate Plan 2024-29. 
5.2 Actions to support these priorities and indicators to evidence them are
proposed for agreement by the Council. 
Author of Report:  Alasdair McEachan, Head of Governance, Strategy and
Performance.
Background Papers: 
Full Council 2 February 2023 (Item 10a) 
Full Council 23 August 2023 (Item 8) 
Audit Scotland Local Government Overview report 
Summary of Scottish Government Programme for
Government
Verity House Agreement
Ref:    SPMAN-2045703626-368 
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APPENDIX 1 – NEW PLAN 
CORPORATE PLAN 
Our corporate plan Moray 2024-2029 sets out our vision and priorities as a council
over the next 5 years and how we will collaborate with partners to achieve our
shared Moray Community Plan (Local Outcomes Improvement Plan Moray 2027).
Too many people in Moray are living in poverty, although as a rural area that isn’t
always obvious.  We want to change that by opening up opportunities for everyone
to prosper and reducing the number of people in Moray who are living in poverty.
Our new Corporate Plan describes our ambitions for Moray and focuses on tackling
inequality in all we do, targeting our services towards that goal and working with
partners and communities to achieve it.  The plan incorporates key areas of
focussed work over 3 strategic priorities and links with our service plans and
community planning partnership strategies to ensure we deliver together.
We are on a journey of change in Moray that has been informed by information
about and engagement with our communities that we plan to build on as we develop
our programme of actions for the future of Moray over time.
We recognise the importance of being a council that delivers best value for Moray
and the improvements that we need to make at pace.  We have identified an
improvement path that we are committed to delivering to ensure that our services are
as effective and efficient as possible and that secures a sustainable financial future
for our council.
Our corporate plan will continue to inform Service Plans, transformation of council
services and support improved performance management so we can follow our
progress and deliver results.   
Plan for Moray 
Our corporate plan sits alongside the Partnership Strategies and Plans agreed with
our community planning partner organisations and communities to work towards our
shared ambition for Moray. This forms the wider partnership Plan for Moray that we
are all committed to delivering. 
Item 4a.
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APPENDIX 1 – NEW PLAN 
CORPORATE
PLAN
POVERTY
LED
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APPENDIX 1 – NEW PLAN 
VISION  A Moray where people prosper, free from poverty and inequality  
❖ Our young people grow up safe, well-educated and reach their full potential
❖ People lead healthy lives and have access to quality care when they need it
❖ Our businesses and communities prosper
❖ We leave a better environment for future generations
OUR VALUES 
Fair  Ambitious Improving  Responsive
• Tackle inequalities
• Treat people fairly
• Promote equalities and
awareness
• Consider our impact on
others
• Be outward looking
• Promote and celebrate
Moray
• Be a great place to work
• Ensure sustainable and
efficient council services 
• Drive improvement
• Encourage innovation
• Take commercial
opportunities
• Invest in transforming to
meet future needs 
• Be open and transparent
• Promote community
participation and
involvement
• Listen to and involve our
communities 
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APPENDIX 1 – NEW PLAN 
PRIORITIES 
CHALLENGES 
OPPORTUNITIES 
Tackle Poverty and Inequality Build Stronger Greener Vibrant
Economy
Build thriving, resilient,
empowered communities
• Growing child poverty levels
• Young people do not do so well at
school as they could
• Supporting pupils with additional
support needs
• Low wage economy dependent on
public sector organisations for
employment
• Young people leave the area after
leaving school and do not return
• Effects of climate change on our
natural environment
• A town/rural divide in relation to
outcomes
• Impact of social isolation and access
to services due to rural nature
• Managing the financial and
resourcing pressures of our learning
estate 
• Routes to earlier intervention and
prevention
• Quality education and high skills,
maximising life chances 
• Creating choices that encourage
young people to remain in Moray
• Achievement of Climate Change
targets 
• Vibrant town centres to support local
communities
• Distinctive communities with strong
identities
• Learning estate fit for the future and
financially sustainable
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APPENDIX 1 – NEW PLAN 
Our Focus Actions for 2024-26 Expected Changes Performance Indicators
Reduce child poverty and
inequalities in incomes, health
and education 
Support vulnerable members
of our community
• Maximise household income by
working with partners to ensure
financial inclusion services have
maximum reach 
• Early intervention addressing
whole family well-being to ensure
than children can reach their full
potential 
• Getting it right for every child so
that we continue to improve
attainment for all
Moray will have lower levels of child
poverty in line with national targets 
Improved attainment at both Broad
General and Senior Phase
identified through ACEL and LGBF
measures 
Proportion of children living in Poverty (after
housing costs) (LGBF CHN24). 
Literacy and numeracy attainment gap (P1,
P4 and P7 combined – percentage point gap
between the least and most deprived pupils
(LGBF CHN14a / CHN14b) 
Percentage of P1, P4 and P7 pupils
combined achieving expected CFE level in
literacy and numeracy (LGBF CHN13a /
CHN13b) 
Percentage of school leavers gaining 5+
awards at levels 5 and 6 (LGBF CHN6 /
CHN7) 
Overall average total tariff (LGBF CHN12a) 
Percentage of pupils entering positive
destinations (LGBF CHN11) (ASN leavers /
LAC leavers) 
Related Plans Children’s Services Plan 2023-2026
Moray Education National Improvement Framework 2023-2024 
Tackle Poverty and Inequality
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APPENDIX 1 – NEW PLAN 
Our Focus Actions for 2024-26 Expected Changes Performance Indicators
Deliver the Moray Growth Deal 
Focus on a wellbeing
economy, one that provides
opportunities for all 
Consider the environment and
sustainability in everything we
do
• Progress Moray Growth Deal: 
bring the remaining Moray 
Growth Deal projects into delivery 
• Delivery of the Community Wealth
Building Strategy and Action Plan 
• Improve access to fair work,
employment and training
opportunities  
• Enable more people to work by
supporting access to affordable
childcare 
Note – sustainability and
environmental considerations
incorporated within existing projects 
Retain and attract young people /
families (16-29 years) to live and
work in the area 
Increase the number of people in
Moray benefitting from Fair Work
practices 
Minimise barriers to people working
such as childcare 
The Council adapts to the changing
climate and acts sustainably
Proportion of 16-29 year olds within Moray
Council (NRS Mid-Year) 
Average gross weekly earnings (full-time
employees) (SLAED) 
Proportion of people earning less than the
living wage (LGBR ECON8) 
Gender Pay Gap 
CO2 emissions areas wide per capita
(LGBFCLIM1) 
CO2 emissions within scope of LA per capita
(LGBF CLIM2)
Related Plans Moray Economic Strategy 2022-2032
Community Wealth Building Strategy 2023 - DRAFT
Climate Change Strategy 2020-2030 / Biodiversity Route Map to Net Zero 
Build Stronger Greener Vibrant Economy
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APPENDIX 1 – NEW PLAN 
Our Focus Actions for 2024-26 Expected Changes Performance Indicators
Involve and empower our
communities in shaping places
that people want to live in, visit
and invest in 
Provide modern and
sustainable services, housing
and infrastructure that meet
the needs of our communities
• Delivery of the Levelling Up 
Fund elements of the Elgin City
Centre Masterplan 
• Delivery of Town centre
Improvement Plan Delivery
Programme 
• Take a partnership approach to
locality planning in priority areas of
Moray to enable people to
influence services and develop
community action 
• Delivery of the Housing.
Investment and Affordable Housing
Supply programmes 
• Tackle the affordability and
standard of our learning estate to
ensure sustainability while meeting
climate requirements
More of the activities, services and
plans are influenced by the
communities they serve 
More communities and individuals
are more involved in local decision
making and in helping to plan and
deliver of local services 
Moray has high performing schools
that are fit for the future and
financially and environmentally
sustainable 
Increase in affordable housing
available in Moray 
Town Vacancy Rates (LGBF ECON09 and
SLAED) 
Improvements in specific location measures
in locality plans* 
No of new supply social housing for rent   
Percentage of schools that are rated B or
better for condition 
Percentage of schools that are rated B or
better for suitability 
*Note – consideration being given to case
study based reporting to evidence delivery for
locality plans
Related Plans Learning Estate Strategy 2022-32
CLD Strategy 2021-2024 
Elgin City Centre Masterplan
Town Centre Improvement Plan 
Build thriving, resilient, empowered communities
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APPENDIX 1 – NEW PLAN 
Strategic Delivery Framework 
Our corporate plan describes how we will deliver on the ambitions we have for our
communities and is underpinned by and aligned with our:
❖ Financial Strategy: Plans ahead taking account of the main elements the
council will use to make strategic shifts in expenditure to achieve financial
sustainability in the context of government policy, the economy, cost drivers,
future service demands and other factors the influence the financial
environment.
❖ Workforce Strategy: to enable the council to develop and maintain a skilled,
motivated and flexible workforce and to adapt as an organisation in order to
be able to ensure it can meet both the current and future demands and deliver
sustainable services to the community.
❖ Digital Strategy: provides efficient and effective technology to enable services
to meet current and future service requirements in delivering the Council’s
priorities and enabling and supporting transformational change required for
modernisation and improvement within and across services.
❖ Transformation Plan/Strategy: to deliver transformational change to meet
future requirements and support the council to achieve a sustainable budget
position
❖ Performance Management Framework: sets out the approach to performance
and continuous improvement activity in the delivery of Best Value 
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1
Key findings from Budget Survey Phase 1 – Vision & Priorities
Participants were asked whether they agreed with Council Vision and priorities.
• 96.0% agreed or somewhat agreed with our Vision and 94.5% with our Priorities.
• Of the three Priorities ‘Tackle Poverty and Inequality’ ranked 1st, ‘Build thriving, resilient,
empowered communities’ ranked 2nd & Build a stronger, greener, vibrant economy ranked 3rd.
• The 0-16 age group priorities differed from all other groups. ‘Tackle poverty and inequality’
remained the top priority, but they placed ‘Build a stronger, greener, vibrant economy’ before
‘Build thriving, resilient, empowered communities’.
APPENDIX 2 Item 4a.
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2 
Analysis from Budget Survey Phase 1 Open Ended Questions – Vision 
In the Budget Survey Phase 1, some 488 respondents provided text in the open-ended question Is
there anything you would remove from or add to our vision, explain further and give reasons please?
where “our vision” is defined as: 
CP Vision – A Moray where people prosper, free from poverty and inequality
[1] Our young people grow up safe, well-educated and reach their full potential
[2]- People lead healthy lives and have access to quality care when they need it
[3]- Our businesses and communities prosper  
[4]- Our natural environment thrives for the betterment of all 
Definitions and Method 
For purposes of survey response processing the above is regarded as an overall vision plus four
parts. Some people commented on just the overall vision whilst others commented on one or more
parts of the vision specifically. For classification purposes this was initially turned into a pick list of
five options (overall vision plus the four parts) with each having three sub-options - no change to
the vision (or a part of it), amendments/additions to the vision (or part of it) or deletion of part of
the vision. Since a number of respondents commented exclusively on transport and infrastructure
this was added as a sixth option. Note that although 488 respondents completed this question some
respondents had views on more than one part of the vision making a total of 500 responses.  The
summary below provides more detail around the graph segments. 
Summary 
In the above graphics, the 70 comments ‘Agree/disagree with nothing added’ have been broken
down to further understand peoples' reasoning. 21 (4%) agreed with the vision with nothing further
to add. 19 (4%) either agreed in theory but doubted it would work in practice, for example the vision
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3 
can be realised only with sufficient funding. 30 (6%) disagreed outright saying the vision was
unrealistic, for example not achievable by the Council on its own. 
39 responses (8%) made statements out with the scope of the question, such as savings suggestions
covered in the later section of the survey. 
Only two respondents suggested removal of constituent parts of the vision outright. 326 people
made comments for adding to or amending the vision and themes, with a further 38 wanting the big
picture “A Moray where people...” statement to be amended. 
35 (7%) respondents mentioned infrastructure and transport in their comments, as it is unclear
whether these would be incorporated within another sub-option, they have been presented as the
sixth option. Comments evidence that the public recognise infrastructure is very important and
integral to the delivery of priorities such as education and economic growth. Respondents said that
well-maintained roads and capacity of utilities should be able to cope with current and future needs,
travel should be easy and safe for people of all ages and abilities. 
A Moray where people prosper, free from poverty and inequality 
38 comments were about the general vision, suggesting that it should include futureproofing, a
Moray where people are listened to, not only free from poverty and inequality but also
discrimination. Further adding that Moray be a welcoming and inclusive place, outward looking and
connected to the wider world. A number of respondents observed that climate change and
sustainability must surely bind together all parts of the vision. 
Our young people grow up safe, well-educated and reach their full potential 
84 people (17% of respondents) included comments on this part of the vision, 16 of whom said there
should be no change, main points offered on additions or amendments as below - 
• Feeling safe, children and young people and teachers should not feel threatened
• Importance of incorporating young people with Additional Support Needs or those in the
minority and protected characteristics 
• Young people being equipped to navigate the challenges of adult life 
• Addressing the cost of housing and infrastructure that discourage young adults from staying
in Moray 
People lead healthy lives and have access to quality care when they need it 
This part of the vision attracted by far the largest proportion (129 responses) 26% of comments.
Nine were content with the vision statement as is, main points on amendments and additions as
below - 
• Emphasis on ‘healthy lives’ aspect should be placed on affordable, accessible sports and
leisure facilities, attributing some importance to Moray Leisure Centre
• Increasing opportunity to participate in fitness programmes, e.g. children learning to swim
• Access to support to maintain mental, physical and social health
• Focus on accessible care for older people 
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4 
Our businesses and communities prosper 
64 (13%) respondents made comments on this part of the vision, all proposing additions and
amendments bar one who said it should be removed, main points as follows – 
• Inclusion of affordable business rates to draw business to the area, particularly sustainable /
green industries
• Attractive thriving town centres, clean streets and buildings in good repair
• Responsible management of Artificial Intelligence
• Commitment to community and community ownership 
Our natural environment thrives for the betterment of all 
7.2% of all comments were made about this part of the vision, with the main points as follows – 
• Suggestion that this is weaker vision statement to the rest, relevance around betterment of
all meaning if taken is it’s widest sense
• Explicit mention of biodiversity, commitment to net zero and mitigating Moray’s
contribution to global warming
• Promotion and support for eco-friendly, sustainable lifestyles
• Benefit from renewable industries in the area 
Analysis from Budget Survey Phase 1 Open Ended Questions –
Priorities 
Priority – Tackle poverty and
inequality
Priority - Build a stronger, greener,
vibrant economy
Priority - Build thriving, resilient,
empowered
Reduce child poverty and inequalities
in incomes, health and education 
Deliver the Moray Growth Deal
Involve and empower our
communities in shaping places that
people want to live in, visit and invest
in
Support vulnerable members of our
community 
Focus on a wellbeing economy, one
that provides opportunities for all
Provide modern and sustainable
services, housing and infrastructure
that meet the needs of our
communities  
Create and support flourishing,
healthy communities by considering
climate change and biodiversity in
everything we do 
As part of the Phase 1 Survey for the Budget 2024-25 Consultation, an open-ended question “Is
there anything you would remove from or add to our priorities, explain further and give reasons
please?” was included to cover the draft priorities (above) of the Corporate Plan. 
432 comments were received; 178 comments related to additions to priorities, 66 comments on
deletions, whilst 188 related to statements or general views of the council. 
Priorities - additions 
Of the 178 suggestions for additional priorities, 109 comments related to areas perhaps not
reflected in current draft priorities.  29 themes were apparent from these suggestions with the most
popular around improving leisure facilities across Moray, which respondents stated positively
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impacted on the Health and Wellbeing of people of all ages with good facilities contributing to a
greater sense of community.  More popular suggestions are presented in the graph below. 
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Priorities - deletions 
From the 66 responses stating they would remove a priority, two main themes were clear, 76%
wished the focus on climate change and being greener be removed while 21% believed tackling
poverty and inequality was not required.   
With climate change, many believed it has been exaggerated by the press and does not pose a
significant threat to Moray.  Several also stated the costs outweighed any benefits with
infrastructure not in place to offer an alternative.   
For tackling poverty and inequality, those that responded believed this to be a central government
issue rather than something a local authority can influence.  Others noted they believed it was up to
individuals to remove themselves from poverty, suggesting retraining overpaying benefits. 
General Statements 
Common themes were evident within the additional statements.  Building on a previous question in
the survey where respondents were asked to rank the priorities in order of importance, 24%
confirmed they believed the draft priorities were of equal importance and work to deliver one would
help the others.   
6% however believed the council should focus on delivering just basic services expected by the
public. 
From other statements provided, it would appear communication around the Moray Growth Deal
and ongoing support for Economic Growth could be improved.  It was also suggested that the
council should ensure that final agreed priorities are achievable with the aims and delivery of each
clear for members of the public.     
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