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Paisley Museum Reimagined Ltd – Capital Appeal Update

Renfrewshire Council · 6 December 2023
Back to Leadership Board — 6 December 2023 and its agenda

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__________________________________________________________________
To: Leadership Board
On: December 6, 2023 
________________________________________________________________________
Report by: Chief Executive 
________________________________________________________________________
Heading: Paisley Museum Reimagined Ltd – Capital Appeal update
________________________________________________________________________
1.  Summary 
1.1 This report updates Leadership Board on the progress of Paisley Museum Capital 
Appeal, delivered by charitable trust Paisley Museum Reimagined (PMR) Ltd 
(SC049225). 
2.  Recommendation 
2.1 Members are asked to note the report. 
3. Background
3.1 PMR Ltd is an independent company (Charitable Trust), established by Renfrewshire
Council in 2019 to drive the Capital Appeal for Paisley Museum and create a revenue
income stream for the museum on re-opening. PMR Ltd was officially registered as a
charity by OSCR on 16 April 2019 and a small fundraising team was appointed later
that year. The team is led by Fundraising and Capital Appeal Manager Andy Robin,
reporting to the Council’s Head of Marketing and Communications. 
3.2 The Trust Board consists of four Trustees, Councillor Iain Nicolson, Marion White MBE,
James Lang (Chair) Director, Scottish Leather Group Ltd and Bob Grant, Chief
Executive of Renfrewshire Chamber of Commerce. The Appeal has five patrons John
Byrne, Professor Frances Fowle, Dr Pam Hogg, Much Hon. Duncan Paisley of
Westerlea and Dr Heather Reid. Throughout the campaign, the fundraising team has
been supported by several Appeal Ambassadors who have championed Paisley
Museum through their networks and have made important introductions for the team.

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3.3 www.reimagined.paisleymuseum.org is the call to action for all Campaign activity,
supported by a dedicated PR campaign delivered by the council’s corporate
communications and public affairs team to raise the profile of the Appeal and maintain
national interest in the refurbishment of Paisley Museum. The campaign was paused
during 2020 and restarted in 2021, due to the Covid19 pandemic, with campaign
targets revised as a result. 
4.  Income overview and campaign timeline
4.1 As of October, £1,557,496 has been raised as part of the Capital Appeal through
confirmed and pledged income:
- £1,334,900 trusts and foundations (against a target of £1.5m)
- £110,000 corporates (against a target of £200,000)
- £83,261 (incl. Gift Aid) individual donors
- £29,335 bank account interest 
4.2 Since the last update to Board, the team has continued to develop a Major Donor
prospect list and successfully launched the Corporate Campaign in Renfrewshire,
supported by Renfrewshire Chamber of Commerce. This has involved several
engagements and site visits with prospective corporate donors. The timeline for activity
is listed below: 
Dates Actions
Sep 21 – June 22 - Revised Fundraising Strategy & Case for Support 
- Researching and expanding Major Donor prospect list
(ongoing)
Jan 22 – Dec 24 - Major Donor cultivation & solicitation (ongoing)
- Corporate Campaign launched and implemented (ongoing)
- Trust and Foundation solicitation (ongoing)
- Stewardship (ongoing)
Jan 25 – April 25 - Public Campaign goes live
- Donor Thank You events (receptions & private viewings) 
5. Individual donor overview
5.1 To date over 30 individual donors have chosen to support PMR. Highlight donations
include: 
- Members of the Coats family have donated over £51,000. The family has indicated
their intention to give again before the Museum re-opens.
- Ken Barclay (previous Chair of Social Investment Scotland) donated £10,000 and will
have recognition alongside Steven Campbell’s stunning artwork, The Golden City.  
- James Lang of Scottish Leather Group and Chair of PMR Ltd donated £2,500.
- Alex Holmes has donated £2,000. Alex worked in the Stoddard & Co factory alongside
PMR Patron, John Byrne. 
- John Maitland has donated a total of £3,000 over a three-year period. John was born
and raised in Paisley but now lives in Toronto.

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5.2 Kiran Mazumdar-Shaw, who donated £100,000 via the Mazumdar-Shaw Philanthropy
Trust, has offered to transfer ownership of 25 paintings to Paisley Museum. The
paintings are of high value and were collected by Kiran’s late husband, John Shaw.
The council and OneRen are in discussions with Kiran’s representative to progress
this offer. 
5.3 Individual donor, ambassador and friend of PMR Ltd, Nick Kuenssberg sadly passed
away in October, having dedicated over 8 years to supporting Paisley’s cultural
regeneration journey from the initial UK City of Culture bid in 2017, to supporting the
Capital Appeal for Paisley Museum. Nick was central to the organising of the 2024
Coats Gathering, an annual event bringing Coats peers and networks together. The
event will continue to go ahead as planned and we look forward to welcoming guests
to Paisley Town Hall on June 15, 2024. Kiran Mazumdar-Shaw will represent her late-
husband John Shaw who worked at Coats for over 30 years. 
6.  Trusts and Foundations 
6.1 21 Trusts and Foundations are supporting Paisley Museum. Highlight donations
include: 
- £300k from the Garfield Weston Foundation who will sponsor the Introductory
Gallery.
- £250k from the Hugh Fraser Foundation who will sponsor the Balcony Gallery.
- £200k from the Clore Duffield Foundation who will sponsor Learning Room 1 –
Paisley Museum is only the second project in Scotland to be supported by Clore
Duffield, with the only other being National Museums Scotland.
- £200k from the Wolfson Foundation
- £100k from the Reo Stakis Charitable Foundation who will sponsor Gallery 1.
- £100k from the Mazumdar-Shaw Philanthropy Trust who will sponsor the Studio
Gallery. 
6.2 The majority of high-value Trusts and Foundations have now been approached with
almost all pledging to donate. Throughout the remainder of the campaign the Trusts
and Foundations will be stewarded and applications will continue to be submitted to
lower-level funders. Currently applications worth just over £140,000 have been
submitted to those funders. £165,100 is required to achieve the £1.5m target set pre-
pandemic in 2019. 
7.  Corporate Appeal 
7.1 The Corporate Appeal was launched in March 2023, and five organisations have
agreed to sign up as a corporate partner, with each organisation pledging £20,000 for
this status.   
- Renfrewshire Chamber of Commerce 
- Coats Group
- University West of Scotland
- Malcolm Group
- Scottish Leather Group

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7.2 In addition to the corporate partner status, the Coats Group pledged a further £10k for
display recognition and we are now in discussions with Scottish Leather Group to
increase their support through a value-in-kind contribution. Positive discussions are
ongoing with Glasgow Airport and Diageo regarding corporate partner status and the
team plan to continue to engage and cultivate corporates throughout 2024. An event
will be hosted in Paisley in January, to welcome smaller donations from local
businesses. 
8.  Governance and Stewardship
8.1 PMR Ltd trustees continue to meet quarterly and the Annual Accounts for 2023 have 
been approved. Statutory and private funder reports are submitted on time and in 
accordance to funding agreements. Nine site visits with prospective and current 
funders have been undertaken in 2023. Eight networking events have been attended 
to raise the profile of PMR and develop new funding relationships. Events include the 
Scottish 2023 Institute of Fundraising Conference and Renfrewshire Chamber of 
Commerce business lunches, B2B event and ROCCO awards ceremony. Effective 
donor stewardship continues to be delivered and donor recognition and GDPR 
requirements are met. A bi-annual supporter newsletter is published and shared with 
donors and friends of the project. The latest newsletter can be found at Appendix A. 
Implications of the Report 
1. Financial – none 
2. HR & Organisational Development – none 
3. Community/Council Planning – Council Plan (PLACE) Demonstrating that
Renfrewshire is a great place to live, work and visit. ACTION: Delivering our
ambitious regeneration programme, enhancing our culture and heritage
assets, using these as a catalyst for growth and renewal across our towns,
villages and communities 
4. Legal – none 
5. Property/Assets – none 
6. Information Technology – none 
7. Equality & Human Rights - The Recommendations contained within this
report have been assessed in relation to their impact on equalities and human
rights. No negative impacts on equality groups or potential for infringement of
individuals’ human rights have been identified arising from the
recommendations contained in the report. 
8. Health & Safety – none 
9. Procurement – none

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10. Risk – none 
11. Privacy Impact – none 
12. Cosla Policy Position –not applicable 
Author:           Louisa Mahon, Head of Marketing and Communications, 
T: 0141 618 7546 E: louisa.mahon@renfrewshire.gov.uk

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Winter 2023 Edition
Supporters Newsletter
We have reached several milestones since our last edition, but perhaps none as
visually striking as the emblematic ‘red drum’ entrance. We would like to take 
this opportunity to thank you for helping us meet these achievements 
and deliver a world-class visitor destination in Paisley’s town centre.   
We are delighted to share the 7th edition of the PMR
Supporters Newsletter and present the progress made
over the past six months. You can read about the latest
building works updates, get an insight into audience testing
sessions for digital interpretations and learn about the
conservation work undertaken on ship models.
We hope that you enjoy reading this update and as always
please feel free to share your thoughts and let us know 
if you have any suggestions or requests for topics 
to be included in our Summer 2024 newsletter.
Should you wish to stop receiving future newsletters, 
or simply update your contact preferences, please get 
in touch using the contact details on the last page.
Paisley Museum’s new and step-free ‘red drum’ entrance

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2Supporters Newsletter, Winter 2023 Edition
A Tribute to Nick Kuenssberg OBE
Everyone connected with the Paisley Museum Reimagined
project would like to express their deepest condolences 
on the passing of Nick Kuenssberg OBE.
We would like to take this opportunity to pay tribute to 
Nick for his incredible passion for Paisley and supporting 
our cultural ambitions. It was Nick’s 27-year career with
Coats that connected him to Paisley and its textiles past. 
In 2017, our teams worked closely with Nick as we finalised
our bid to be the 2021 UK City of Culture. He was a
committed champion of Paisley’s submission, galvanising
national media support and linking the town with buddies
over the globe.
Nick joined the Future Paisley Partnership Board in
welcoming the UK City of Culture judging panel on
their visit to Paisley after the town’s shortlisting. He was
delighted to continue to support the town’s regeneration
journey following the competition and continued to be
instrumental in raising the profile of the Future Paisley
cultural regeneration programme and driving support for
the Capital Appeal for Paisley Museum. Indeed, Nick went
on to donate personally and acted as an ambassador for
the museum, helping to encourage others to support our
flagship cultural project – and for that, we are incredibly
grateful.
Prior to his passing, Nick was in the process of organising 
the 2024 Coats Gathering which is an annual event bringing
Coats peers together to celebrate friendships established
during their time with the company. We look forward to
working with Nick’s peers to finalise plans and welcome
guests next June for a reception at Paisley Town Hall before
having a guided tour of Paisley Museum. This will give us
the opportunity to celebrate Nick’s life and honour his
commitment to the town.
The town has lost one of its own, but Nick will never
be forgotten.
Audience Research Officer, Stef Donini testing 
a display with an Early Years participant
Throughout 2023, we have user-tested our digital
interactives with various audience groups at Paisley
Central Library, the Lagoon Leisure Centre, schools
and community halls.
This summer, we tested e-storybooks designed for
our youngest visitors, focused on the natural world,
local history and artists. Parents and toddlers from the
Paisley Central Library, along with local P1 pupils from
Williamsburgh Primary provided feedback, which we
have now used to adapt our digital storybooks.
We have successfully tested the ‘Rocketeers’ digital
game prototype. A group of 14 young STEM leaders at
Renfrew’s Kirklandneuk Primary School made brilliant
contributions to the next stages of development of
this interactive display about rocket building.
In September, as part of Doors Open Day 2023,
we tested two of our interactive displays, ‘Wildlife’
and ‘Weather’, that focus on natural science and
meteorology. We gathered feedback and observations
from 35 people, including families with children and
young people, who have been instrumental in making
changes and improvements.
Last but not least, we tested the ‘Weather’ version
of the game with a group of 15 nursery toddlers at
Ferguslie Early Learning & Childcare. The children,
aged 3 to 5, were very excited to play the paper
game. Results from the activity will inform the final
development of this immersive digital experience.
Audience Feedback & 
Museum Digital Experience
Nick Kuenssberg OBE, PMR donor and ambassador

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3Supporters Newsletter, Winter 2023 Edition
Internal view of the new ‘red drum’ entrance
A reflection of Paisley’s High Street on the stunning
glass panels
Aerial view of Paisley Museum’s many roofs, 
including the new west extension
An Uplifting Tale
Building Works Update
The installation of the custom-made red glass panes at the
new entrance is now complete. Made with bespoke glass
imported from Germany, this structure will ensure easy and
step-free access to the museum while casting a beautiful
pink hue inside when the sun shines through the panes. 
This effect will create an inviting welcome to gallery spaces.
Paisley Museum has waited over 150 years for a lift shaft
to connect all the levels of the Museum and now it has two.
In the west extension, the lift shaft is now ready for the
installation of the spacious passenger and goods lifts. 
To the east of the building, contractors are in the process 
of pouring concrete and erecting steelwork to create 
a second lift shaft structure that will provide direct access 
to the new learning space.
We are pleased to say that progress on the replacement 
and reglazing of all 27 roofs, including 23 originals, is
on track and nearing completion over several galleries.
Additionally, the double-glazed roof lights above the
Factory Hall (working title) galleries are approaching 
their finishing touches.
Construction contractor Kier plan to have the building wind
and watertight by the end of November. Importantly, this
will allow the team to progress internal repair work required
for historic finishes that have been damaged by decades 
of water ingress. This work has already commenced in
Galleries 1–5 and we are pleased with progress.
Landscaping work has begun to the south of the Oakshaw
properties and the Observatory. As soon as the crane
and scaffolding are removed from the site this will enable
our teams to get to work on creating Paisley Museum’s
inaugural garden.
Exhibition Fit Out Update
Our exhibition contractors have started manufacturing
bespoke display components including display cases and
furniture, object mounts and digital interactives. Many 
of these displays require complex techniques to ensure 
that the stories are told in the most impactful manner. 
This includes no fewer than 67 audio-visual displays, allowing
visitors to explore our shared history through additional
information, films, and even interactive games.

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4Supporters Newsletter, Winter 2023 Edition
Behind the Scenes: 
Designing Bespoke Displays 
Our team met with lead exhibition contractors The Hub
Limited and hybrid interactive specialists Unusual Projects
to approve prototypes and materials used for some of the
more bespoke display elements. Our storytelling approach
extends beyond interpretation panels and digital methods,
it also encompasses the 3-D design of the displays that will
help reinforce display storytelling narratives.
Enhancing Accessibility and Engagement
This approach serves multiple purposes. Firstly, it aids
visitors for whom English is not their first language,
ensuring that our exhibits are accessible and engaging. 
It also caters to visual learners who may find traditional
text-based displays less effective. Because these elements
are custom-made, the prototyping phase is critical to
ensure that materials, finishes and effects perform as
planned. You can read more about our display testing 
on page 2 of this newsletter.
The Display Creation Process
The decision-making process encompasses a range of
considerations, from approving colour samples used
throughout the displays to examining flocking effects that
form the backdrop to ‘theatrical’ artist Pat Douthwaite’s
paintings. We carefully selected samples for the running
track baseboard in the Athletes exhibit and deliberated
over the charred wood effect for the story of Paisley
Weaver and poet Alexander Wilson, known  for burning
many of his poems.
The team also explored various design elements, including
routered effects for the William Wallace exhibit, the
placement of names for the Glen Cinema tragedy, and
layering techniques to represent landscape contours for
the Corozal dredging story. We even considered the
use of upside-down empty bottles for the plinth of the
Temperance story.
Our commitment to creating unique displays led us to
examine specialist sculpted resin components, crafted
by sub-contractor Beaufort Bespoke, which depict the
transformation of water into ice for the early years story
of explorer Birdie Bowers. We also evaluated miniature,
illuminated pigeon models within an ‘infinity mirror’
showcase for the story about Alexander Wilson’s recording
of the now-extinct Passenger Pigeons. Additionally,
we explored elements related to the Observatory
Compensatory Experience and sections of the Interactive
Weaving Studio.
Charred wood effect samples for the Alexander
Wilson story
Testing resin lighting to simulate the transformation 
of water to ice in the Birdie Bowers explorer display
Glowing miniature pigeons in an 'infinity mirror' exhibit
tell the story of Alexander Wilson and the extinct
Passenger Pigeons
Project team testing the Observatory compensatory
experience

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5Supporters Newsletter, Winter 2023 Edition
In our 2022 Winter newsletter, we shared with you that the
Ballast Trust donated £1,400 to support the conservation
of a ship model which will be on display in Paisley Museum.
We are happy to say that the repair work of the David Davis
bucket dredger model is now complete. Although the 
ship model was in fair condition, it required structural 
and surface repairs to ensure its long-term preservation.
Structurally, several components required attention. 
The ladder to the front deck was detached, cranes were
loose, and the bridge deck was unstable. The conservation
team meticulously reattached the ladder and secured loose
elements. They also addressed issues with handrails 
and a detached wooden box.
On the surface, years of accumulated dirt and ageing paint
required careful attention. Using brushes, vacuum cleaners,
and damp swabs, conservators cleaned the model’s intricate
details. Some areas of paint showed cracking and fading,
necessitating consolidation and retouching.
We look forward to seeing the David Davis dredger on
display and would like to thank the Ballast Trust once again
for their support. The conservation of Paisley Museum
collections is an important part of the Paisley Museum
Reimagined project. With your support, our artefacts will
be restored and preserved in the best possible condition 
for the next generation of visitors to enjoy. 
Ship Model Conservation Update
Before and after images of the transformed bridge deck following conservation
Before and after images of dust and paint repairs undertaken by our specialist conservators

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6Supporters Newsletter, Winter 2023 Edition
Paisley has been delivering a pioneering approach to
cultural regeneration. The major investment of £100m in
cultural venues and outdoor spaces began in 2016, with
The Secret Collection. The facility replaced a vacant
department store and is the first publicly accessible
museum store on a UK high street. The Secret Collection
will complement Paisley Museum by hosting educational
visits and showcasing artefacts not on display at the
museum. Renfrewshire Council’s investment then enabled
work to begin on refurbishing Paisley Museum, Paisley Town
Hall, Paisley Art Centre and creating a new home for Paisley
Central Library.
We are delighted to announce that Paisley Town Hall
was the first venue to re-open its doors. It did so in style
by hosting The Royal National Mòd—Scotland’s largest
celebration of Gaelic language and culture—in October.
(add image 15) The iconic A-listed building looks stunning
following its £22 million transformation with work being
taken to preserve and restore its unique and ornate
Victorian features, while integrating the modernisation
required of a 21st-century venue.
Hot on the heels of Paisley Town Hall re-opening, Paisley
Central Library is scheduled to open its doors later this
month following £7 million of investment. For those of you
who remember, Paisley Library was previously attached to
Paisley Museum before its temporary closure in 2018. The
library service has moved down Paisley’s High Street where
it has repurposed a former retail space and in turn, the
vacated space at Paisley Museum is being used to increase
gallery space. The new library venue will provide spaces
for children and families to enjoy, IT and digital facilities
offering increased connectivity, spaces for events and to
support the Paisley Book Festival—and, of course, places
where residents can enjoy some time with a good book.
Paisley Arts Centre is scheduled to reopen next year where
it will host more intimate performance space for audiences
and performers to enjoy.
Capital Projects Update
Paisley Town Hall
Loom Loggia, Paisley Town Hall Main Hall, Paisley Town Hall

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7Supporters Newsletter, Winter 2023 Edition
We have raised a further £300,000 since our last newsletter
taking the total amount raised to just over £1.5m. Thank you
to all our donors who have shown such fantastic support.
We are pleased to announce that The Malcolm Group 
and the University West of Scotland have agreed to
become corporate partners of Paisley Museum. Both
organisations enhance the lives of so many people living
across Renfrewshire so to have their support is a major
boost for the project. We look forward to announcing 
more details of these partnerships in the coming months. 
We are currently in the final stages of agreeing a 6-figure
partnership with a leading UK funder to support education
work being delivered at the museum. Keep an eye on our
website for an official announcement soon.
We were honoured to welcome a Coats family group in July.
Fourteen members of the family were given a tour of Paisley
Museum and The Secret Collection where they had the
opportunity to view artworks of their ancestors. We would
like to take this opportunity to thank the Coats family 
for their continued support of the fundraising campaign.
We would like to thank the Nairn Family Trust for their
generous donation. The Nairn Family Trust are long 
term supporters of the Scottish arts and culture sector 
and we are honoured to have their support.
Scottish business leader, Ken Barclay has pledged his
support to Paisley Museum Reimagined. Ken grew up
locally and attended Paisley Grammar School. Whilst Ken’s
career took him across the globe, his parents remained 
in Paisley until they passed in 2022.
Ken made his donation in honour of his parents and we
look forward to recognising the Family of Jean and Harry
Barclay alongside Steven Campbell’s stunning artwork, 
The Golden City.
Earlier this year, we received a total of £33,000 from three
Trusts and Foundations who wish to remain anonymous. 
All three funders requested that their funding was used 
to support capital works.
We were delighted to receive support from the Aurelius
Charitable Trust to conserve a telescope that will be
displayed in Transit House. Conserving the collection 
can be a costly process, so to have this support will help
to ensure that this object will be showcased in the best
condition possible.
An anonymous donor who worked in the Stoddard’s Carpet
Factory has kindly agreed to make a series of donations to
help support the displays telling the story of John Byrne’s
trilogy of Slab Boys plays. The plays tell the story of a group
of young, working-class Scots in the slab room of a fictional
manufacturer in Paisley. Although fictional, John Byrne
took inspiration from his time working at Stoddard’s Carpet
Factory and the life-long friendships made with colleagues. 
It is hard to put into words just how much it means to have
the support of our donors. We are committed to using your
support to help transform Paisley Museum and revitalising
Paisley’s town centre.
Fundraising Update
Online Project Update
Following the success of our 2022 project update
session, we would like to invite you to this years’ 
event taking place at 6pm on 28th November. 
Project Director Kirsty Devine and project
Photographer Iona Shepherd will give an update 
on the building works and exhibition fit-out, followed
by a Q&A session. This event is an opportunity for 
you to see behind-the-scenes images and ask
questions about the project.
If you wish to register for this event, please 
get in touch with the Fundraising team.
information@paisleyreimagined.co.uk
<  Project team welcoming visitors to the Secret
Collection as part of Doors Open Day 2023

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Paisley Museum Reimagined Ltd (SC049225)
E: information@paisleyreimagined.co.uk
T: 0141 487 1474
W: reimagined.paisleymuseum.org
In proud partnership with
Follow PMR Online
You can keep up to date on project developments by visiting our website and social media channels:
reimagined.paisleymuseum.org
facebook.com/paisleymuseum
twitter.com/paisleymuseum
instagram.com/paisleymuseum
Individuals
Members of the 
Coats Family
The Family of Jean 
and Harry Barclay
Eric Grounds
John Maitland
The Lang Family
The Slab Boys & Girls
Dame Seona Reid DBE
Graeme McLatchie
Joseph Gordon Gibbons
Arthur Grosset
David Gilliver
David and Heather Russell
Mr. James Wrigley
Mrs Sheila Evans
Mrs Therese E Mckendrick
Walter J Bartram
Hector McKenzie
Alex Chestnut
John Craig
Trusts & Foundations
Garfield Weston 
Foundation
The Hugh Fraser 
Foundation
Wolfson Foundation
Reo Stakis Charitable
Foundation
Mazumdar Shaw
Philanthropy
The Nairn Family Trust
Robert Barr Charitable
Trust
Pilgrim Trust
The William Syson
Foundation
Aurelius Charitable Trust
Antiquarian Horological
Society (AHS)
Ballast Trust
Kuenssberg Charitable
Foundation
James T Howat 
Charitable Trust
Gordon Fraser 
Charitable Trust
Thank you to our donors
Corporates
Coats Group plc
Renfrewshire Chamber 
of Commerce
The Malcolm Group
University West 
of Scotland
The Golden City painting by Steven Campbell. Once in the Museum, 
the display will be sponsored by the Family of Jean and Harry Barclay