Democracy Spraffa

3 - Customer Services Performance Report

Renfrewshire Council · 8 June 2023
Back to Finance, Resources and Customer Services Policy Board — 8 June 2023 and its agenda

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___________________________________________________________________
To: Finance, Resources and Customer Services Policy Board
On: 08 June 2023
___________________________________________________________________
Report by: Director of Finance and Resources
___________________________________________________________________
Heading: Customer Services Performance Report
___________________________________________________________________
1. Summary
1.1 This report details performance across key Customer Service functions
including Call Centre, Face to Face and Digital Support for customers for April
2023 
___________________________________________________________________
2. Recommendations
2.1 It is recommended that the Board:
 Note the contents of the report. 
_________________________________________________________
3. Customer Service Provision
3.1 This section details the performance of the customer service for April 2023,
and the current year to date position. The report provides an update on the
overall contact centre call and e-mail volumes.  
Face to Face services continue in Renfrewshire House, with these being
managed on an appointment basis. Details of customer volumes are provided
in this report.
Demand for Digital Services remains high, and this report will update members
on the level of online transactions being completed.

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3.2 Telephone Call Handling
3.2.1 High level monthly summary – for the month of April, the contact centre
received 24,373 calls and answered 96% against a primary target of 90% for
the period.   
Table 1 – Customer Service Unit – Primary Target (call handling) 
Primary target  Year  Calls Received  April Performance  Year to Date 
90% calls
answered 
2023  24,373  96%  96%
2022  24,753  98% 98% 
3.2.2  The contact centre achieved the primary target of answering 90% of all calls.  
3.2.3  The secondary target is to respond to 70% of all calls within 40 seconds 
Table 7 – Customer Service Unit – Secondary Target (call handling) 
Secondary target  Year  April Performance  Year to Date 
70% calls in 40
seconds 
2023  64% 64%
2022  68% 68% 
 
3.2.4  The contact centre performance was below the secondary target of answering
70% of calls within 40 seconds.  
The main impact to performance was the Easter weekend driving increased
demand during the following week alongside resource levels being reduced
because of the school holidays, service levels recovered in the second half of
the month.
3.2.5 In addition to the calls outlined above, customers also contact the Council
using e-mail as their preferred channel.  Since the new contact system was
implemented, this has given greater visibility to the volumes handled through
this route. 
The e-mails received in April for each service is outlined in table 3 below.

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Table 3 – E-mail contact volumes 
Service E-mail Volume
Blue Badge 226
General Enquiry 918
Environmental 37
Free School Meals / Clothing Grants 34
Housing Repairs 624
Licensing 305
Mybins 531
Roads and Lighting Faults 85
Total e-mails handled 2,760 
3.3  Face to face provision 
3.3.1  The Customer Service Centre in Paisley offers face to face support to
customers by appointment where this is required.   
3.3.2  Table 4 below shows the volume of customers who received face to face
service during the month of April 2023. 
Table 4 – Face to Face Customer Volumes 
Service  Total Customers 
Birth Registration  101
Marriage Registration  86
Licensing 50
TOTAL  237 
3.4      Digital Services 
3.4.1  The Council continues to see a high level of requests processed through the
online platform, with an additional 9,991 customers registered in the last year.
The number of users on the Council’s MyAccount service now equates to over
99% of all households in Renfrewshire, compared to 69% of households in
March 2020. 
3.4.2  The level of online transactions for the month is equal to the same period last
year with the platform supporting 14,026 requests in April.  
3.4.3  For the whole of the last financial year 158,164 transactions have been
completed online, and a similar volume has continued into the new year as
shown in the graph below.

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___________________________________________________________________
Implications of the Report
1. Financial – None 
2. HR & Organisational Development – None 
 
3. Community/Council Planning –  
 Working together to improve outcomes – An efficient and effective
Customer Services Unit is vital to ensuring citizens have equality of
access to Council services whether this is digitally, by telephone or
face to face 
4. Legal - None 
5. Property/Assets - None 
6. Information Technology - None -   
7. Equality & Human Rights - The Recommendations contained within this
report have been assessed in relation to their impact on equalities and human
rights. No negative impacts on equality groups or potential for infringement of
individuals’ human rights have been identified arising from the
recommendations contained in the report because it is for consideration of
performance only.   If required following implementation, the actual impact of
the recommendations and the mitigating actions will be reviewed and
monitored, and the results of the assessment will be published on the
Council’s website.   
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Online Transactions
2019/20 2020/21 2021/22 2022/23 2023/24

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8. Health & Safety – None 
9. Procurement - None. 
10. Risk - None 
11. Privacy Impact - None 
12. Cosla Policy Position – Non applicable. 
13. Climate Risk – none.
_________________________________________________________
List of Background Papers 
(a)  None 
___________________________________________________________________ 
Author:           Gary Innes, Senior Service Delivery Manager (Customer and Digital
Operations)