Democracy Spraffa

4 - Customer Services Performance Report

Renfrewshire Council · 8 September 2022
Back to Finance, Resources and Customer Services Policy Board — 8 September 2022 and its agenda

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___________________________________________________________________
To: Finance, Resources and Customer Services Policy Board
On: 8 September 2022
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Report by: Director of Finance and Resources
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Heading: Customer Services Performance Report
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1. Summary 
1.1 This report details performance across key Customer Service functions
including Call Centre, Face to Face and Digital Support for customers for July
2022.  
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2. Recommendations 
2.1 It is recommended that the Board: 
 Note the contents of the report. 
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3. Customer Service Provision
3.1 This section details the performance of the customer service for July 2022,
and the current year to date position. The report provides an update on the
overall contact centre call handling volumes and service level.   
Face to Face services have now resumed in Renfrewshire House, with these
being managed on an appointment basis. Details of customer volumes are
provided in this report. 
Demand for Digital Services continues, and this report will update members
on the level of online transactions being completed.

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3.2 Telephone Call Handling 
3.2.1 High level monthly summary – for the month of July, the contact centre
received 25,237 calls and answered 98% against a primary target of 90% for
the period.  
 
Table 1 – Customer Service Unit – Primary Target (call handling) 
Primary target  Year  Calls Received  July Performance  Year to Date 
90% calls
answered 
2022  25,237  98%  99% 
2021  28,281  98%  97% 
3.2.2  The contact centre achieved the primary target of answering 90% of all calls. 
 
3.2.3  The secondary target is to respond to 70% of all calls within 40 seconds.
 
Table 7 – Customer Service Unit – Secondary Target (call handling) 
Secondary target  Year  July Performance  Year to Date 
70% calls in 40
seconds 
2022  62%  65% 
2021  59%  61% 
 
3.2.4  The contact centre performance was below the secondary target of answering
70% of calls within 40 seconds, however, remains higher than the same period
last year.  The month of July is the peak leave period for the team and the time
where applications are submitted for Free School Meals and Clothing Grants
for the next school session, and performance is impacted as resources are
deployed to ensure applications are processed and paid to families in a timely
manner. 
In addition to the call volume outline above, by the end of July the customer
service team handled 3,510 applications for Free School Meals and Clothing
Grants and successfully paid £547,590 in clothing grants for 4,121 children.   
3.3  Face to face provision
 
3.3.1  The Customer Service Centre in Paisley offers face to face support to
customers by appointment where this is required. 
 
3.3.2  Table 3 below shows the volume of customers who received face to face
service during the month of July 2022.

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Table 3 – Face to Face Customer Volumes 
Service  Total Customers 
Birth Registration  102
Marriage Registration  89 
Licensing  37 
Blue Badge 26
TOTAL  254    
3.4      Digital Services
 
3.4.1  The Council continues to see a high level of requests processed through the
MyAccount online service, with a further 2,575 new users registered on the
platform since the start of the financial year. This continues the trend seen
since the start of the pandemic, with a total of 29,130 new users since March
2020. The number of users on the Council’s MyAccount service now equates
to over 99% of all households in Renfrewshire, compared to 69% of
households in March 2020.
 
3.4.2  The level of online transactions for the month is slightly lower than the same
period last year but the MyAccount service still supported 14,432 requests in
July compared to 6,585 in the same period in 2019.  The graph below shows
the level of online transactions per month since the start of April 2019.
 
3.4.3  Since the start of the financial year a total of 55,652 transactions have been
completed through the online service.
 
 
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0
2000
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12000
14000
16000
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20000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Online Transactions
2019/20 2020/21 2021/22 2022/23

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Implications of the Report
1. Financial – None. 
2. HR & Organisational Development – None. 
 
3. Community/Council Planning –  
 Working together to improve outcomes – An efficient and effective Customer
Services Unit is vital to ensuring citizens have equality of access to Council
services whether this is digitally, by telephone or face to face. 
4. Legal – None. 
5. Property/Assets – None. 
6. Information Technology – None.   
7. Equality & Human Rights - The Recommendations contained within this report
have been assessed in relation to their impact on equalities and human rights. No
negative impacts on equality groups or potential for infringement of individuals’
human rights have been identified arising from the recommendations contained in
the report because it is for consideration of performance only.   If required following
implementation, the actual impact of the recommendations and the mitigating
actions will be reviewed and monitored, and the results of the assessment will be
published on the Council’s website.   
8. Health & Safety – None. 
9. Procurement - None. 
10. Risk – None. 
11. Privacy Impact – None. 
12. Cosla Policy Position – Non applicable. 
13. Climate Risk – None.
_________________________________________________________
List of Background Papers 
(a)  None. 
___________________________________________________________________ 
Author:           Gary Innes Ext 6322