1. Scotland Loves Local Update 2 - Report
Renfrewshire Council · 7 November 2023
Back to Economy and Regeneration Policy Board — 7 November 2023 and its agenda
Text extracted from the council's PDF. Layout and reading order may differ from the original.
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___________________________________________________________________ To: Economy and Regeneration Policy Board On: 7 November 2023 ___________________________________________________________________ Report by: Chief Executive ___________________________________________________________________ Heading: Scotland Loves Local Update 2 ___________________________________________________________________ 1. Summary 1.1 The purpose of this report is to provide a further update on the Scotland Loves Local scheme in Renfrewshire. It highlights current take-up and spend to date and sets out future Council objectives for the scheme and the associated marketing and activities plan to achieve these. ___________________________________________________________________ 2. Recommendations 2.1 It is recommended that the Board: (I) Notes the content of this report; (II) Approves the proposed objective framework and associated marketing and activities plan; (III) Authorises the Head of Economy and Development to continue the scheme until May 2025. _________________________________________________________ 3. Background 3.1 The Scotland Loves Local campaign is a national initiative designed to encourage all those who live in Scotland to think and spend local. It has the potential to stimulate local spending in towns across Scotland through having a thriving circular economy based on residents supporting local businesses, ensuring that money stays in the community for longer. Like any gift card, users can choose the amount of money to load on the card, which can be spent at participating businesses within the Local Authority area.
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4. Scotland Loves Local objectives 4.1. Scotland Loves Local was launched in 2021 to support the economic recovery of town centres post-pandemic. The programme is championed by Scotland’s Towns Partnership, with Mi-Cnx responsible for administration of the scheme. 4.2 Initially, some Councils used funds from the Scottish Governments Local Authority Covid-19 Economic Recovery (LACER) scheme to top-up Love Local cards. Residents were then able to use the cards for day-to-day purchases i.e. essential food and household items. The main aim was to alleviate costs of living pressures. As such, the decision was made to allow larger retailers, such as supermarkets to be recipients of the scheme. As a result, the majority of spend across Scotland has been with recorded at larger multi and cross- national businesses. 4.3 Discussions with Scotland's Town Partnership have highlighted that as the scheme matures, there is an opportunity to refocus SLL so that more spend is recorded within town and village centres, supporting small and medium sized businesses. 5. Renfrewshire context 5.1. Currently there are 137 separate units signed up to the scheme in Renfrewshire – a full list is available in Appendix A. Most registrations are either within the Paisley First Business Improvement District, or large multi-nationals. 5.2. In the board update of May 2023, it was noted that a total of £31,873 had been spent on the Scotland Loves Local in Renfrewshire. As of 1 October 2023, this has now increased to £44,610. This reflects an increase of more than a third in spend over the last four months. 5.3 A significant portion of this increase came from one large local employer using the scheme to reward its staff. This highlights that large businesses using the scheme as a means of corporate gift-giving can help to support the continued growth and viability of the programme. 5.4 Moreover, statistics are showing a consistent spending with small local retailers showing that the scheme is improving amongst this cohort. We will continue to work with our partner Mi-Cnx to improve data monitoring to better understand the long-term trends and impact of the Gift Card in Renfrewshire. 6. Licensing 6.1 As previously reported to the Board on 23 May 2023, a licensing fee of £9,000 was paid to cover financial year 23/24. The annual order form was signed 24 May 2024. As per the terms of the license agreement, the Council have until 6 months from this date (i.e. 24 November 2024) to advise the administrator that they wish to terminate the agreement, otherwise the subscription terms will be automatically extended by a further period of 2 years. Officers are now seeking permission to use existing Council budgets to fund this scheme for a minimum of two further years.
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7. Proposed Outcomes 7.1. If the Council continues with the scheme, a framework of objectives has been developed by officers to ensure that Scotland Loves Local is effectively aligned with the Council’s strategic policy objectives – to create a thriving network of town and village centres, underpinned by inclusive sustainable economic growth. 7.2. This framework will guide our strategy to grow Scotland Loves Local across Renfrewshire over the next two years. Its focus shall be on ensuring that the programme is reorientated towards its original aims of supporting the local circular economy, thereby supporting our centres, our people, and our local businesses. The objectives are to: Grow the amount spent on the card by at least 150% over the next two years. Sign up an additional 30 SMEs to the scheme over the next two years, with a focus on businesses within Lochwinnoch, Erskine, Renfrew, and Johnstone. The Council will work closely with key stakeholders, such as Paisley First, Johnstone Business Consortium, and other relevant partners to achieve this objective. Increase the amount of money spent in SMEs by between 5 and 10% over the next two years to achieve a more equitable split in card revenue. 8. Associated Marketing and Communications Plan 8.1. Officers have developed a bespoke marketing package promoting Scotland Loves Local across Renfrewshire and meeting the associated objectives set out above. Initially the plan will run from October 2023 – March 2024 to support the development of the programme. This will include: Campaign motivating Renfrewshire’s large employers to use SLL scheme as a means of corporate giving/staff reward and incentive. A webinar outlining the corporate benefits of the scheme took place on 18 October and follow-up communication and engagement with large employers will continue during November, with partner support from the Renfrewshire Chamber of Commerce. Campaign encouraging SMEs across Renfrewshire to register for SLL scheme and become a place where local people spend the card/spend local. This will also use partner support from Renfrewshire Chamber of Commerce and town centre business improvement districts/business consortia. Awareness-raising and engagement is in tandem with other Council support programmes, eg, Retail Improvement Scheme, and events and activities such as local Christmas events. Elected member support to engage with business owners would also be welcomed.
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Campaign encouraging Renfrewshire residents to use the gift card and spend local. This consumer campaign will involve social media and digital advertising spend in November 2023 and February 2024, and improved visibility and presence of the SLL scheme in participating businesses. A ‘Spend Local’ consumer competition will take place in November 2023 to coincide with Christmas Lights switch-on events. 8.2. The marketing package also seeks to maximise opportunities for Renfrewshire Council to support the programme. This may include aligning discretionary spending programmes with Scotland Loves Local where possible. 8.3. As the programme matures in Renfrewshire, officers will look for additional opportunities to generate activity. For example, press and social media activity for first Scotland Loves Local Week in August 2023 highlighted 20 local businesses backing the ‘spend local’ message – similar activities in 2024 can be used to increase awareness and uptake of the scheme. 9. Progress and Reporting 9.1 If agreed to continue the scheme, progress will be reported to the Board on a rolling basis. ___________________________________________________________________ Implications of the Report 1. Financial – No additional finance is sought. All funding is accounted for within existing Council budgets. 2. HR & Organisational Development – None. 3. Community/Council Planning – Jobs and the Economy - the scheme has the potential to secure additional income for Renfrewshire based businesses, which in turn could support more investment and jobs within the local economy. 4. Legal – None. 5. Property/Assets – None. 6. Information Technology - None. 7. Equality & Human Rights (a) The Recommendations contained within this report have been assessed in relation to their impact on equalities and human rights. No negative impacts on equality groups or potential for infringement of individuals’ human rights have been identified arising from the recommendations contained in the report. 8. Health & Safety – None. 9. Procurement – None.
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10. Risk – None. 11. Privacy Impact – None. 12. COSLA Policy Position – Not applicable. 13. Climate Risk – Not applicable. _________________________________________________________ List of Background Papers None. Author: Euan Shearer, Regeneration and Place Manager Email: euan.shearer@renfrewshire.gov.uk
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Appendix A – Renfrewshire Retailers. Total ‐ 137 Renfrewshire Retailers ‐ 12/10/2023 Merchant Name Merchant Address Adom Afro Paisley 46 High Street Paisley Aldi 009 ‐ Paisley 4 Fulbar Rd, Paisley PA2 9AP, UK Aldi 012 ‐ Erskine 1A, Bridgewater Shopping Centre, Erskine PA8 7AA, UK Aldi 055 ‐ Renfrew 41 High St, Renfrew PA4 8QP, UK Aldi 085 ‐ Johnstone Patons Mill Rp, High St, Johnstone PA5 8FB, UK Argos A4155 Paisley Linwood Unit D, The Phoenix Retail Park, Linwood Road Paisley PA1 2AB Aspire Academy 17 Kelvin Avenue Hillington Industrial Estate Glasgow G52 4LT Bailey’s Antiques 34 High Street Paisley Barrhead Travel service ‐ Braehead Shopping Centre Unit 1, Intu Braehead Shopping Centre, King's Inch Road, Glasgow G51 4BN Baru Paisley 7B Moss Street Paisley Bears by Sue Quinn Threadbear, 25 Lawn Street, Paisley PA1 1HD Bella by Bella Beauty 26 Glasgow Rd, Paisley PA1 3QH Bianco e Nero 27 Gauze Street Paisley Brew 3 County Sq, Paisley PA1 1BN, UK Brick Lane Studios/The Diane Mitchell Music School/Brick lane Studios Brick Lane Studios 7‐9 Weir Street Paisley Renfrewshire Pa34dw Cafe Fairfull 12A High Street Paisley Cafe Su Cafe Su Unit4 InShops ThePaisley Cemtre 23 High St PA1 2AF Caleb Outlet 14B New St, Paisley PA1 1XY, UK CANCER RESEARCH UK GBR ‐ Greenock 32 W Blackhall St, Greenock PA15 1UE, UK CANCER RESEARCH UK GBR ‐ Johnstone Units 1&2, 40‐41 Houston Court, Johnstone, PA5 8DL CANCER RESEARCH UK GBR ‐ Paisley 43 Causeyside Street, Paisley, Renfrewshire, PA1 1YL Cardbox Cardbox15 5 Hairst Street Renfrew Renfrewshire PA4 8QU Castelvecchi 10 New Street Paisley Caulders Garden Centres Erskine Caulders Erskine Erskine Bridge Bishopton Erskine PA7 5PU Claire Reid Hairdressing 7 Mill Street Paisley Comicrazy 45 Old Sneddon Street Paisley Coop 4247 Paisley Road ‐ Renfrew 93 Paisley Road, , Renfrew, PA4 8LH Coop 5825 Kilbarchan 20 High Barholm, Kilbarchan, Johnstone, PA10 2EQ
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Renfrewshire Retailers ‐ 12/10/2023 Merchant Name Merchant Address Coop 7472 Houston 63 Crosslee Crescent, Houston, Johnstone, PA6 7DT Coop 8769 Bishopton New 26‐30 Greenock Road, , Bishopton, PA7 5JN Coop 9093 Paisley ‐ Neilston Road 60‐62 Neilston Road, , Paisley, PA2 6NE Coop 9094 Bridge Of Weir Main Street, , Bridge Of Weir, PA11 3NR Coverstitch The Paisley Centre, 23 High Street, Paisley Domino's Pizza ‐ Bridgewater Shopping Centre Erskine Domino's Pizza Unit 9 Bridgewater Shopping Centre Erskine Scotland PA8 7AA Domino's Pizza ‐ Gauze Street Paisley Domino's Pizza 41 Gauze Street Paisley Scotland PA1 1 1EX Domino's Pizza ‐ Johnstone 11 Laighcartside Street Johnstone PA5 8BY Domino's Pizza ‐ Renfrew 9 High Street Renfrew PA4 8QL Ecigarette Outlet 35 Causeyside Street Paisley Elixir Lounge Upper Floor, 12 New Street, Paisley Ellen Adams Hair 24 Glasgow Road Paisley Exotic kitchen paisley 23 Causeyside Street Paisley Scotland PA1 1UH FARMFOODS HILLINGTON 249 UNIT 1 EARL HAIG ROAD, HILLINGTON RETAIL PARK G52 4LY FARMFOODS PAISLEY 255 29 CAUSEYSIDE STREET PA1 1UL FARMFOODS RENFREW 250 5/6 HIGH STREET PA4 8QL Finishing Touches 7 Johnston Street Paisley Food 46 46 High St, Paisley PA1 2AH Food At Underwood Unit 1A 35 Underwood Road Paisley Paisley PA3 1TQ Francis hair salon 3 Johnston Street Paisley Frangelinos Family Fish & Chip Shop 26 High Street Paisley Gael Home Interiors 4 Orchard Street Paisley Gantry 12 New St, Paisley, PA1 1XY Gillan Green Grocers The Paisley Centre, 23 High Street, Paisley H. Samuel ‐ Braehead 38, Braehead Shopping Centre, Glasgow G51 4BP, HandCrafted Coffee 5 High Street Lochwinnoch PA12 4DB Harvies Tobacconist 20 Moss St, Paisley PA1 1BL, UK Hiltons Hair & Beauty 8A St Mirren St, Paisley PA1 1UA, UK HMV/Sunrise Records and Entertainment Limited trading as HMV UNIT 167, BRAEHEAD CENTRE, KINGS INCH ROAD, GLASGOW, G51 4BN HOT Tanning Salon ‐ 25199664 1470 Paisley Road West Glasgow G521sr Houston Kiltmakers 67 High Street Paisley Iceland 782‐Paisley 86/74 Glasgow Road, Paisley, Strathclyde PA1 3PN ICELAND JOHNSTONE 1 Houston Square, 56/61 High St Johnstone, Paisley PA5 8QG ICELAND PAISLEY PIAZZA 1330 Unit 55, Piazza Shopping Centre, Paisley PA1 1EH InCube Shop 9b Gilmour Street
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Renfrewshire Retailers ‐ 12/10/2023 Merchant Name Merchant Address Indian By Nature Paisley/Obsession of India 32 Moss Street Paisley IVAD Gifts 29 Gauze Street Paisley Jewelfare 44 High Street Paisley Johnstone Convenience Store 19 high street Johnstone Glasgow UK PA58JU Kenneth Edward Hair Salon 45 Causeyside Street, Paisley PA1 1YN Kiddie Boutique /Baby boutique by Claire Unit 106 Braehead Shopping centre Kings inch road Glasgow Glasgow G51 4bs Kilts 4 u 2 Erskine Square Hillington Glasgow Glasgow G52 4BJ Kooks Hairdressing 22 New Street Paisley Lidl GB JOHNSTONE 1270 10 High Street, Johnstone PA5 8JX Lidl GB PAISLEY NORTH 1725 Renfrew Road Retail Park, Wallneuk Road, Paisley PA3 4BF Marks and Spencer ‐ Odstock Road ‐ Paisley Odstock Road, Paisley PA3 2ST, UK Marks and Spencer Foodhall ‐ Renfrew Retail Park ‐ Paisley Unit 1, Renfrew Retail Park, Wallneuk Rd, Paisley PA3 4BF, UK Marks and Spencer Simply Food ‐ Braehead Shopping Centre King's Inch Road Braehead Shopping Centre, Ripley, By‐Pass, Glasgow G51 4BP, UK Marks and Spencer Simply Food ‐ Glasgow Airport Glasgow Airport Priority Security, Glasgow Airport, Paisley PA3 2SW, UK McLaughlan and Co Jewellers 22 New Street Paisley Menace Continental Children's Wear 56B Causeyside Street Paisley Moongemz Baby & Gifts 30b High Street Paisley Renfrewshire PA1 2BZ Morrisons Bed Centre 24 Lawn Street Paisley Mrs Party Ltd 5 Johnston Street Paisley Musclebound 14A New Street Paisley New Look 1657 Paisley 14 The Piazza Shopping Centre, Paisley , PA1 1EL New Look 2019 Braehead 1B Braehead Shopping Centre, Renfrewshire, G51 4BP Noah Home and Gifts Ltd Braehead Shopping Centre Kings Inch Road Glasgow G51 4BN Nomads Coffee Shop 63 High Street Paisley. O'Neills Services Unit 43B The Piazza Centre, Paisley One O One 32 Kilbarchan Road 32 Kilbarchan Rd, Johnstone PA5 8RF Orchard Clinic Orchard Clinic 16 Orchard Street Paisley Renfrewshire PA1 1UZ Paisley Photoshop 10 Silk Street Paisley Paisley Picture Framers 56 Causeyside Street Paisley Trophy Centre 5 George Place Paisley Print and Copy It 61 High Street Paisley Print Centre (GREENLAW GRAPHICS LTD) 31 Gauze Street Paisley
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Renfrewshire Retailers ‐ 12/10/2023 Merchant Name Merchant Address PROFIX 67 Causeyside Street PROFIX Paisey Renfrewshire PA1 1YT Pure Spa and Beauty‐ Renfrew Pure Spa and Beauty David Lloyds Arkleston Road Renfrew Renfrewshire PA4 0RA Rainbow Turtle 7 Gauze Street Paisley Remode 43b High Street Paisley Riverside Beauty Crowne Plaza, Congress Road Glasgow Renfrewshire G3 8QT RSA Your Local Shop 27 Moss Street Paisley Sainsburys ‐ Kings Inch Road 110 Kings Inch Dr, Glasgow G51 4BT, UK SEMI CHEM 003319 ‐ Johnstone Unit 1, 9 William Street, Johnstone SEMI CHEM 3479 ‐ Paisley 44‐46 Central Way Piazza SEMI CHEM 003517 ‐ Renfrew 93 Paisley Road Sinclair's of Paisley 30A High Street Paisley Smyths Toys Unit 22 Phoenix retail park Linwood Linwood road Glasgow Paisley PA12AB Snappy Shopper ‐ Online Only Spar ‐ Erskine Bargarran Shopping Centre, Erskine PA8 6BS Spar ‐ Lochwinnoch The Cross, Main St, Lochwinnoch PA12 4AH Spar Glenburn spar 170 BREAHEAD ROAD Paisley Renfrewshire PA2 8QD Specsavers ‐ Braehead 110 Kings Inch Drive, Glasgow, G51 4BT Spoons Coffee House Spoons Coffee House 71 Causeyside Street Paisley Renfrewshire PA1 1YT St Vincent's Hospice 11a Moss Street, Paisley, PA1 1BE Subway ‐ Paisley Subway 20 High street Paisley Renfrewshire PA12BS Summits outdoor 36 moss street paisley PA1 1BA Sunset Beach ‐ Hairst Street 59 Hairst Street Renfrew PA4 8QU Sunshine Electrical 3 Johnston Street Paisley Taste Buds 22A Lawn Street Paisley The Bankhouse 7 Gilmour Street Paisley The Grumpy Monkey Coffee House 22 Moss Street Paisley The Keg 15B Gilmour Street Paisley The Lane Paisley 7 Shuttle Street Paisley The Perfume Shop 66 Kings Inch Road Perfume Shop , Unit 160 Braehead Shopping Centre , Kings Inch Road G51 4BS The Ugly Duck 38 High Street Paisley Tom Baird Opticians 5 High Street Paisley Paisley Renfrewshire PA1 2AE Tresspass ‐ Braehead UNIT 103 BRAEHEAD SHOPPING CENTRE KINGS INCH ROAD G51 4BN What IF Paisley 25 Moss Street Paisley
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Renfrewshire Retailers ‐ 12/10/2023 Merchant Name Merchant Address Wholesale Domestic Bathrooms 50 Montrose Avenue Hillington Park Renfrewshire g52 4LA Wholesale Domestic Equipment company 400‐406 Hillington Road, Hillington Estate, G52 4BL With Love Flowers 48 Causeyside St, Paisley PA1 1YH, UK WM Morrisons Ltd ‐ Erskine Bridgewater SC GBR Bridgewater Shopping Centre, Renfrew PA8 7AA WM Morrisons Ltd ‐ Johnstone GBR 30 Napier Street, Johnstone PA5 8SF WM Morrisons Ltd ‐ Paisley Anchor Mills GBR Anchor Mill, Paisley PA1 1GZ WM Morrisons Ltd ‐ Paisley Falside Rd GBR Falside Road, Paisley PA2 6JE Yellow Slate Design 8 Browns Lane Paisley Zambretto Italian 42‐46 Old Sneddon St, Paisley