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Agenda Document Pack - Economy and Regeneration Policy Board - 29/08/2023

Renfrewshire Council · 29 August 2023
Back to Economy and Regeneration Policy Board — 29 August 2023 and its agenda

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Page 1

Notice of Meeting and Agenda
Economy and Regeneration Policy Board 
Date Time  Venue
Tuesday, 29 August
2023
10:00 Council Chambers (Renfrewshire),
Council Headquarters, Renfrewshire
House, Cotton Street, Paisley, PA1 1AN 
MARK CONAGHAN
Head of Corporate Governance 
Membership 
Councillor Andy Steel (Convener):     Councillor Michelle Campbell (Depute Convener):    
Councillor Alison  Ann-Dowling:  Councillor Stephen Burns:  Councillor Graeme Clark: 
Councillor Andy Doig:  Councillor Neill Graham:  Councillor Lisa-Marie Hughes: 
Councillor Colin McCulloch:  Councillor Jamie McGuire:  Councillor Marie McGurk: 
Councillor Iain McMillan:  Councillor John McNaughtan:  Councillor Iain Nicolson: 
Councillor Jim Paterson:   
Hybrid Meeting 
Please note that this meeting is scheduled to be held in the Council
Chambers.  However, it is a hybrid meeting and arrangements have been made for
members to join the meeting remotely should they wish. 
Further Information 
This is a meeting which is open to members of the public. 
A copy of the agenda and reports for this meeting will be available for inspection prior
to the meeting at the Customer Service Centre, Renfrewshire House, Cotton Street,
Paisley and online
at http://renfrewshire.cmis.uk.com/renfrewshire/CouncilandBoards.aspx
For further information, please email
democratic-services@renfrewshire.gov.uk 
Members of the Press and Public 
Members of the press and public wishing to attend the meeting should report to the
customer service centre where they will be met and directed to the meeting.

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Webcasting of Meeting 
This meeting will be filmed for live or subsequent broadcast via the Council’s internet
site – at the start of the meeting the Convener will confirm if all or part of the meeting
is being filmed.  To find the webcast please navigate to 
https://renfrewshire.public-i.tv/core/portal/home

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Apologies 
Apologies from members. 
Declarations of Interest and Transparency Statements 
Members are asked to declare an interest or make a
transparency statement in any item(s) on the agenda and to
provide a brief explanation of the nature of the interest or the
transparency statement. 
1 Revenue and Capital Budget Monitoring Report 
Joint report by Chief Executive and Director of Finance &
Resources. 
1 - 8 
2 Cultural Infrastructure Programme Update 
Report by Chief Executive. 
9 - 18 
3 Village Heritage Grant Scheme - Update 
Report by Chief Executive. 
19 - 22 
4 Historic Graveyards - Tourism Update 
Report by Chief Executive. 
23 - 28 
5 Renfrewshire Growth Sector Study 
Report by Chief Executive. 
29 - 64 
6 Clyde Muirshiel Regional Park – Strategic Tourism
Infrastructure Development Plan and Castle Semple
Vision Document 
Report by Chief Executive. 
65 - 122 
7 Invest in Renfrewshire: Start-Up Street Update 
Report by Chief Executive. 
123 - 140 
8 Community Led Local Development (CLLD) Update
2023/24 
Report by Chief Executive.     
141 - 146

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9  No-One Left Behind: Employability Award 
Report by Chief Executive. 
147 - 166

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To: Economy and Regeneration Policy Board
On: 29 August 2023 
Report by:  Chief Executive and Director of Finance and Resources
Heading:  Revenue and Capital Budget Monitoring as at 23 June 2023 
1. Summary of Financial Position
1.1. The projected revenue outturn at 31 March 2024 for those services reporting
to the Economy and Regeneration Board is an underspend position of £0.002
million (0.1%). 
1.2. The projected capital outturn at 31 March 2024 for projects reporting to the
Economy and Regeneration Policy Board is a breakeven position against the
revised budget for the year of £43.201 million.
1.3. This is summarised in the table below and further analysis is provided in the
Appendices. 
Division
Revised
Annual
Budget
£000
Projected
Annual
Outturn
£000
Budget
Variance
(Adv) / Fav
£000
Budget
Variance 
%
Economy and Development 3,093 3,091 2 0.1% 
Division
Revised
Annual
Budget
£000
Projected
Annual
Outturn 
£000
Budget
Variance
(Adv) / Fav
£000
Budget
Variance 
%
Economy and Development 43,201 43,201 0 0% 
Item 1
EAR290823 Page 1 of 166

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2. Recommendations
2.1. Members are requested to:
(a) Note the projected Revenue outturn position detailed in Table 1 above; 
(b) Note the projected Capital outturn position detailed in Table 2 above; and 
(c) Note the budget adjustments detailed at sections 4 and 6. 
3. Revenue
3.1. The Revenue Budget Monitoring report at Appendix 1 identifies a projected
underspend of £0.002 million (0.1%) for all services reporting to this Policy
Board.  Detailed division service reports can also be found here, together with
an explanation of any significant projected variances.
3.2. The projected outturn is based on information currently available, and
assumptions made by service budget holders.  Any changes to these
projections will be detailed in future reports to the Board.
3.3. The main reasons for the projected outturn position are indicated below the
tables showing both the subjective analysis (what the budget is spent on) and
the objective analysis (which division is spending the budget).
3.4. It is expected that Council will continue to maximise the drawdown from
external funders to augment employability and wider regeneration
programmes.  This will supplement service and strategic investment budgets
approved by Council resulting in a breakeven position for the Economic
Development and Regeneration divisions, with no significant projected year
end variances to report. 
4. Revenue Budget Adjustments
Members are requested to note, from Appendix 1, that budget adjustments
totalling £0.007 million have been processed since the budget was approved
in March 2023, which relate to a minor realignment of employee cost budgets. 
A budget adjustment (net zero impact) has been processed to increase both
income and expenditure to reflect funding secured from external sources to
support the delivery of the employability programme over the course of
financial year 2023/24.    
5. Capital
5.1. The Capital Investment Programme 2023/24 to 2027/28 was approved by the
Council on 2 March 2023. For Economy and Regeneration the approved
capital spend for 2022/23 is £43.201m.
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5.2. The Capital Monitoring report at Appendix 2 indicates net budget adjustments
to date in the 2023/24 approved capital programme for Economy and
Regeneration of £4.073m, largely as a result of reprofiling budget from
2022/23 into 2023/24 for Paisley Museum and Paisley Junctions, partly offset
by budget brought forward from 2023/24 into 2022/23 for Paisley Town Hall
reflecting updated cashflows for the projects. 
5.3. Further detail, including reasons for significant variances (where applicable),
can be found at Appendix 2. 
6. Capital Budget Adjustments
6.1. Since the last report, budget changes totalling £4.073m have arisen which
reflect the following:
Budget reprofiled from 2022/23 into 2023/24 for updated cashflows
(£5.661m):
• Paisley Art Centre (£0.404m);
• Flexible Outdoor Facility & Playing Fields (£0.199m);
• Paisley Museum (£2.560m);
• Town Centre Capital Fund & Place Based Fund (£0.529m);
• Paisley Learning & Cultural Hub (£0.416m);
• Paisley Junctions and Charging Hub (£1.040m);
• Townscape Heritage CARS 2 (£0.513m).
Budget brought forward to 2022/23 from 2023/24 to timing of work in late
March 2023 rather than early April 2023 (£1.588m):
• Paisley Town Hall Redevelopment (£1.588m);
______________________________________________________________ 
Implications of this report 
1.  Financial – The projected budget outturn position for the revenue budget
reported to the Economy and Regeneration Policy Board is an underspend
of £0.002m.  Income and expenditure will continue to be monitored closely
for the rest of the financial year and, where necessary, steps will be taken
to mitigate any overspend.  
The projected outturn position for capital budgets reported to the Economy
and Regeneration Policy Board is breakeven.  The Capital programme will
continue to be monitored closely for the rest of the financial year.   
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Any changes to current projections in either Revenue or Capital budgets
will be reported to the board as early as possible, along with an explanation
for the movement. 
2.  HR and Organisational Development 
None directly arising from this report.
3. Community/Council Planning
None directly arising from this report.
4.  Legal 
None directly arising from this report.
5.  Property/Assets 
The Capital expenditure in this board will result in improvements to Culture
and Heritage assets and delivery of strategic place-shaping and
regeneration. 
6.  Information Technology 
None directly arising from this report. 
7.  Equality and Human Rights 
The recommendations contained within this report have been assessed in
relation to their impact on equalities and human rights. No negative impacts
on equality groups or potential for infringement of individuals’ human rights
have been identified arising from the recommendations contained in the
report because for example it is for noting only. If required following
implementation, the actual impact of the recommendations and the
mitigating actions will be reviewed and monitored, and the results of the
assessment will be published on the Council’s website.  
8. Health and Safety
None directly arising from this report.
9. Procurement 
None directly arising from this report.
10. Risk 
The potential risk that the Council will overspend its approved budgets for
the year will be managed at a Council-wide level by the Chief Executive
and Directors.
11. Privacy Impact
None directly arising from this report.
12.  Cosla Policy Position 
N/a.
Climate Risk
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13. None directly arising from this report.
__________________________________________________________________ 
List of Background Papers
Revenue Budget and Council Tax 2023/24, Council 2 March 2023
Non Housing Capital Investment Programme, Prudential Framework and Treasury
Management Strategy, and Capital Strategy 2023/24 – 2027/28, Council 2 March
2023
__________________________________________________________________ 
Authors:  Valerie Howie, Finance Business Partner (Revenue) and 
Geoff Borland, Finance Manager (Capital)
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Appendix 1   
Objective Summary
Approved
Annual
Budget
Budget
Adjustments
Revised
Annual
Budget at
Period 3
Projected
Outturn
£000 £000 £000 £000 £000 %
Economy and Regeneration Management 146 0 146 144 2 1.4%
Economic Development 1,951 (51) 1,900 1,900 0 0.0%
Regeneration 989 58 1,047 1,047 0 0.0%
NET EXPENDITURE 3,086 7 3,093 3,091 2 0.10%
Objective Heading Key Reasons for Projected Variance
Economy and Regeneration Management
Economic Development
Regeneration
RENFREWSHIRE COUNCIL
REVENUE BUDGET MONITORING STATEMENT 2023/24
1 April 2023 to 23 June 2023
Budget Variance
(Adverse) or Favourable
POLICY BOARD :  ECONOMY AND REGENERATION
No significant projected year end variances to report.
No significant projected year end variances to report.
No significant projected year end variances to report.
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Appendix 1   
Subjective Summary
Approved
Annual
Budget
Budget
Adjustments
Revised
Annual
Budget at
Period 3
Projected
Outturn
£000 £000 £000 £000 £000 %
Employees 2,410 2,479 4,889 4,846 43 0.9%
Premises Related (16) 0 (16) (17) 1 6.3%
Transport Related 3 0 3 4 (1) (33.3%)
Supplies and Services 30 0 30 30 0 0.0%
Third Party Payments 0 0 0 0 0 0.0%
Transfer Payments 970 (79) 891 891 0 0.0%
Support Services 40 0 40 40 0 0.0%
Depreciation and Impairment Losses 0 0 0 0 0 0.0%
GROSS EXPENDITURE 3,437 2,400 5,837 5,794 43 0.7%
Income (351) (2,393) (2,744) (2,703) (41) (1.5%)
NET EXPENDITURE 3,086 7 3,093 3,091 2 0.1%
REVENUE BUDGET MONITORING STATEMENT 2023/24
1 April 2023 to 23 June 2023
Budget Variance
(Adverse) or Favourable
RENFREWSHIRE COUNCIL
POLICY BOARD :  ECONOMY AND REGENERATION
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Appendix 2   
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___________________________________________________________________
To: Economy & Regeneration Policy Board
On: 29th August 2023
___________________________________________________________________
Report by: Programme Director, City Deal & Infrastructure
___________________________________________________________________
Heading: Cultural Infrastructure Programme Update
___________________________________________________________________
1. Summary 
1.1. This report is to update the Board on the progress of Renfrewshire Council’s
Cultural Infrastructure Programme, being delivered on behalf of the Council by the
City Deal & Infrastructure Team (with project management expertise from the
Council’s Property Services team) with the Paisley Museum Project being
delivered by OneRen. 
1.2. The Cultural Infrastructure Programme investment in Paisley town centre will use
our internationally significant cultural and heritage story to transform our future for
visitors and events within Scotland. This programme of work will bring new footfall
and life to the town centre, new homes for top class cultural events, whilst preserving
the heritage of the town. 
1.3. As noted previously, the Cultural Infrastructure Programme has experienced significant
impact from recent global events including the pandemic and war in Ukraine which has
resulted in an economic challenge, particularly noticed in the construction industry.
Completion of these projects are central to the recovery and inclusive growth of
the Renfrewshire economy and Paisley Town Centre. 
1.4. The programme continues to make positive progress through challenging times, and a
significant milestone has been achieved with the completion of the main works
construction at Paisley Town Hall. This project is now the first to progress to a carefully
planned fit out period with the remainder of the projects following in a phased approach
to ensure that resources internally at both Renfrewshire Council and OneRen, as well as
specialist contractors, can deliver a high quality and efficient opening programme. This
approach also allows each venue to be launched in its own right and contribute both
individually and collectively to maximise the impact on Renfrewshire’s cultural, events
and heritage opportunities. 
Item 2
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1.5. The very significant scale of the construction phase, coupled with the
unprecedented challenges faced across the wider construction sector over the
past number of years, has meant there has been an inevitable shift in the
construction completion dates of each venue in contrast to that planned at the
outset of the programme. However, projects continue to move at pace, and the Town
Hall has successfully achieved the re-baselined completion date to allow a complex fit
out period to deliver well in advance of hosting the Royal National Mòd in October 2023.
The Paisley learning & Cultural Hub is expected to open later this year with the Arts
Centre following thereafter. 
________________________________________________________________________
2. Recommendations 
2.1. The Economy & Regeneration Board is asked to: 
i) Note the progress and current stage of construction of the projects outlined in
this paper. 
ii) Note the financial implications outlined at the end of this paper. 
________________________________________________________________________ 
3. Project Updates 
3.1. Whilst each of the Cultural Infrastructure projects individually contribute to economic
growth in Renfrewshire, it is important to note that the combined social and economic
outcomes from across these investments are greater than the sum of the individual
parts. Coupled with the Councils wider economic investments in city Deal, AMIDS,
housing, and other regeneration projects, these social and economic outcomes for our
local residents and visitors is enhanced further. 
________________________________________________________________________
4. Paisley Town Hall Redevelopment 
4.1. Paisley Town Hall main works construction contract successfully completed on 10th July
2023. The contractor retains a presence on site to complete finishing and snagging
works and will complete all works by the end of August 2023. This is a major milestone
which brings the completion of the first cultural infrastructure project within the ambitious
programme.   
4.2. The building has been carefully modernised whilst retaining its historic features and
grand look. The capabilities of the building have been brought up to date to make it a
digitally connected venue able to host various events that have never been possible in
the town before. A full mechanical and electrical replacement has taken place
throughout the building making it more efficient and capable of supporting both staff and
customers. 
4.3. The venue offers significantly improved access for events, including greater access to
back of house to load event provisions and for operational matters, as well as new stage
lifts and retractable seating. Accessibility has been a key design feature for staff and
customers, with the building now widely accessible to all. 
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4.4. New spaces in the building have been created, and all original areas have been
completely refreshed. This has delivered a remarkable heritage building that is grand in
stature but operates and functions as a modern building. New spaces that have been
delivered as part of this project include, but are not limited to, a new bar capable of
hosting guests before and after shows; a new digital lounge which will be able to stream
film and broadcasts or host seminars; a new dance studio; and new artist areas for
performers including private rooms and a green room for before and after performances.
The design has unlocked and made use of the entire building enabling efficient delivery
of multiple types of performance. 
4.5. With main works construction now complete, the project team has transitioned to focus
on a complex fit out period to install all elements of furniture, equipment, and provisions
to allow the building to be operated and the doors opened. This process will equip the
building with the required provisions for digital functionality including multimedia, ICT,
and all network provisions including brand new staff and public Wi-Fi. The building is
also being fitted with state-of-the-art audio visual equipment including stage lighting and
sound systems which make the building attractive to global artists.   
4.6. The fit out process also captures all catering, crockery, bar, and function equipment
which will allow a new offer, not previously possible, to be made. 
4.7. OneRen have planned a number of test events that will be taking place in the coming
months to ensure the building, its contents, functionality, and staff are ready for the first
major event, the Royal National Mòd, in October 2023. 
________________________________________________________________________
5. Paisley Learning and Cultural Hub 
5.1. Paisley Learning and Cultural Hub is a 21st century community hub and a modern home
for library services at the heart of Paisley High Street, bringing new footfall into the town
centre. The construction of this building which is taking place in a previously vacant and
derelict building in the centre of the High Street, will become a modern educational
resource for people of all ages to learn and be inspired. 
5.2. Construction of the building is moving at pace and helps the council’s ambition to
improve the High Street with the new modern façade and glazing in place. Construction
is approaching completion with finishing touches now being applied including paintwork
and final fixings. 
5.3. The main element to be completed is the bespoke children’s play structure which will be
a key attraction to integrate play and education. The project team has also
commissioned renowned Paisley born artist, Claire Barclay, to complete bespoke
artwork as part of this, which ensures a unique and effective finish to the building. 
5.4. A vast amount of work is taking place to plan the fit out of the library which will see the
building become a digital hub in the heart of Paisley. ICT kit is being prepared which will
includes PCs, laptops, carefully integrated audio visual equipment, as well as sensory
equipment. This will be coupled with new Wi-Fi being installed to ensure public and staff
have efficient network access. 
5.5. A key feature of the library is of course books. The project team have designed
appropriate library shelving and furniture to host the vast amount of books on offer and a
contractor has been appointed for the manufacture and install of this equipment which
will ensure the building retains one if its prominent purposes. 
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5.6. Construction work is due to complete in September 2023 with the fit out process then
beginning to allow staff to move into the building ahead of the planned opening in late
2023. To achieve this, a short period of closure will be required at the current temporary
library at the Lagoon Leisure Centre which will be coordinated and communicated in
advance. This closure was recently approved at the June 2023 Leadership Board.
Existing stock and provisions will be transferred to the new venue, and the planning for
this has already begun with a tender process underway to appoint a specialist removal
company. 
________________________________________________________________________
6. Paisley Arts Centre 
6.1. Paisley Arts Centre is being extended and upgraded into a unique and intimate
performance venue and creative hub, driving new life and footfall into the heart of the
town centre. This refurbishment project includes a complete replacement of the
building’s mechanical, electrical and plant equipment, a full refurbishment throughout,
new retractable seating, accessibility improvements and a new extension to improve the
number of covers in the bar. These improvements will be further supplemented by the
creation of a new external public realm space to provide additional event capacity. 
6.2. Work to date has been slow due to various issues with the nature of the historic building
and the confined spaces to work in. The contractor has faced challenging working
conditions with the building, which has been coupled with the economic impact on the
construction industry, resulting in a requirement to re-plan the project timeline. This
means that construction completion is now expected in late 2023. The pace of
construction is now significantly improved with good progress made in areas including
the new extension and mechanical and electrical elements. 
6.3. Progress has been made to install a new tension wire grid which is a key element of
what this project will deliver. This new grid is suspended at ceiling height to allow access
to the audio-visual stage lighting and sound equipment by technicians without the need
to lower the equipment due to the confined space in the building. 
6.4. Work will continue to progress with the delivery of construction to allow the project team
to begin considering the fit out process which will require the delivery of all furniture,
catering, ICT, audio visual, and many other provisions.  
________________________________________________________________________
7. Paisley Museum Reimagined 
7.1. Paisley Museum Reimagined will deliver a world-class destination telling the
inspirational stories of Paisley’s people and pattern and showcasing its internationally
significant collections. This project includes repairing and renovating all buildings on the
museum campus delivering a 20% increase in the overall area. The construction also
includes a new extension housing a visitor reception and café, the installation of new
mechanical, electrical and plant systems, as well as the introduction of a public
courtyard. Importantly, this work enables an increase in the interpretation of the
collections and number of objects on display, with a strong focus on digital
interpretation. 
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Construction Work 
7.2. Despite pressures and delays to programme there has been positive progress on site
with the major concrete pours completed in the West extension including level 1 and 3
walkways leading to the café space from the new lift. In addition, the Factory Hall 1
balcony area above the new entrance and Factory Hall 2 floor slabs have also been
cast. This, in addition to the previous concrete works to the east extension, completes
the fully accessible circular route through the building meeting a key objective of the
approved design. 
7.3. Significant progress has also been made on the completion of roof works on the main
museum building. So far, roof works that are complete have resolved all water
penetration issues in these areas. 
7.4. The red glazing for the new entrance is due to be delivered to site and Kier are
anticipating this will be erected by the end of August leading to the west extension
building being wind and watertight. 
7.5. A number of other key works are complete to the Observatory and Oakshaw properties
which is allowing scaffolding to be stripped and works to move internal. Historic
Environment Scotland Architects continue to liaise with our design team on site as
required 
7.6. Construction has been delayed for the Museum partly to do with the condition of the
building being much worse than originally expected. The result of this is the
construction is expected to complete around Easter 2024, with an opening date
expected in late 2024. 
Exhibition Fitout
7.7. Following the appointment of specialist exhibition fitout contractor, The Hub, in May
2022, 96% of display pre-production drawings are now complete. Prototypes indicating
materials, junctions, robustness and quality have been produced, tested and signed-
off. Production of standard flexible display elements has begun. 
Digital Interactives 
7.8. Work is progressing well with digital display interactive development with 80% of
software contracts now awarded and in progress. 
Collections and Conservation Work
7.9. Conservation of 850 objects has now been completed with the remainder of works due
for completion by December 2023 ahead of the object installation. 
7.10. OneRen has secured additional external funding of £103,000 from 12 Trusts and
Societies has been secured towards this work. 16 conservation contracts have been
awarded to companies across the UK. 
7.11. New photography of all works is currently underway with approximately 800 objects
photographed for use in displays, publications and media coverage. 
Fundraising
7.12. In July, a sum of £200,000 was awarded by an organisation who supports world
leading cultural venues. The specifics around the organisation must remain
confidential for the time being until all paperwork has been agreed. It should however
be noted that this is only the second time in their history this foundation has chosen to
support a project in Scotland, showing the significance of what is being delivered by
this project. 
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7.13. The above award takes the total amount raised from Trusts and Foundations to over
£1,234,000. This includes support from prestigious funders such as: The Garfield
Weston Foundation (£300k), The Hugh Fraser Foundation (£250k) and The Wolfson
Foundation (£200k). 
7.14. The original Fundraising Strategy, which was written prior to the pandemic, stated that
£1.5m would be raised from Trust and Foundations. There is confidence that the
remaining £266,000 will be secured ahead of Paisley Museum re-opening. 
________________________________________________________________________
8. Abbey Quarter 
8.1. Abbey Quarter is a high quality public realm project to support the investment in the
Town Hall facilities and provide an accessible outdoor events space for Paisley Town
Centre. The project extends over the area in front of, and to the side of the Town Hall. 
8.2. Design of the area in front of the Town Hall extending into the green area is at RIBA
Stage 3 (ready for planning). Consideration has been given to the Paisley Abbey which
is captured in this area of design to ensure it remains fully accessible. Previously, a
public consultation was carried out for this element in November and December 2021
which obtained wide public support. 
8.3. Historic records and recent trial excavations indicates that there could be a risk of finding
human remains in carrying out the public realm works at the identified locations. To allow
these works to proceed, the Council intends to submit a Disinterment Application to
Paisley Sheriff Court. The granting of the application will allow the Council to proceed
with the planned works and if any human remains are discovered, these will be treated
with care and compassion in accordance with the Council’s Code of Practice on
Exhumations and reinterred, into Hawkhead Cemetery. 
8.4. The relevant paperwork required for the court order has now been prepared and
correspondence has taken place with the Minister of Paisley Abbey, who is in support
of the proposed process and wishes to be the nominated Minister to conduct any
reinterment if required. It is intended that the application will soon be submitted to the
Sheriff Court, in August 2023. 
8.5. Assuming approval is granted to proceed by Paisley Sheriff Court, the project will
progress with a planning application and then onto the procurement process to appoint
a contractor. It is expected that work will begin in spring 2024, and work will begin shortly
with OneRen to plan for full access to the newly refurbished Paisley Town Hall during
the works. 
________________________________________________________________________ 
9. Townscape Heritage and Conservation Area Regeneration Scheme 2 (TH.CARS2) 
9.1. Paisley TH.CARS2 is now complete apart from the outstanding work to upgrade the
Liberal Club on Paisley High Street. This programme has delivered Building Repair
projects, Shopfront improvements and a Small Grant programme to historic properties
in Paisley Town Centre. The project is funded by the National Lottery Heritage Fund
(NLHF), Historic Environment Scotland (HES) and Renfrewshire Council, with combined
project funding of over £4.1 million, and additional contributions from owners. The
project is also delivering public realm improvements and a successful programme of
heritage related activities and events has now completed. 
9.2. Grant support for external repairs has been awarded to ten larger building repair projects
with nine projects completed. Works to the final project, 32 High St (Liberal Club), are
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currently on site. However, completion has been delayed largely due to significant
additional rot works discovered on site and the project is not expected to complete until
November 2023. 
9.3. The current TH.CARS2 scheme completion date is 30 September 2023.  An extension
until March 2024 has been discussed with the funders to allow completion of the Liberal
Club and submission of final reports and evaluation and a formal request has been
submitted. 
9.4. A significant difference has been made to the condition and appearance of a number of
prominent properties in Paisley Town Centre including: 2/3 County Place opposite
Paisley Gilmour St, now restored and converted to flats, 20 New St (Vienna’s night club),
41 High St (Right Way Credit Union offices), Sma Shot  Cottages, 9 Gilmour St (Walker
Laird’s offices), 28 High St, 18 Georges Gate, 10 Shuttle St and 5 George Place, (Paisley
Trophy Centre) which was recently used as a set location for a BBC Agatha Christie
production. 
9.5. Shopfront Improvements grants have supported ten projects in the High Street with nine
shopfronts completed. These include:  30 High St (White Cart Company and Sinclair
Jewellers), 36 High St, (Shelter), 61 High St (Print and Copy it), 41 High St (Right Way
Credit Union), 44 High St (Uptown Barbers), 63A High Street (Nomads) and 18 High
Street where two shopfronts have recently completed.  Works will shortly complete at
67 High St (Houston’s Kilts). The TH.CARS2 project has also supported a Small Grants
programme mainly for traditional window repair projects in the Town Centre. 
9.6. Public realm works have also been funded through the project with works completed at
George Place. Public Realm works to pavements in the High Street area opposite the
Museums are now complete. This has been a complex project with private basements
below the High Street pavements and additional structural repairs required. However,
the works have made a significant difference to the quality of the public realm in this
area and support the improvements to the Museum. Works to resurface Weighhouse
Close where it meets the High Street have completed. 
9.7. TH.CARS2’s community engagement programme of Heritage Education, Training and
events has also now concluded. Comprising 42 projects, it has seen delivery of 630
workshops and over 115 separate events. Over 2,500 participants, trainees and
volunteers have been engaged and estimated audiences of over 50,000 reached. More
than 100 partners have been involved locally and nationally, and over 150 job
opportunities have been created for consultants and freelancers.
________________________________________________________________________
10. St James’ Playing Fields & Ferguslie Sports Centre 
10.1. These projects will work towards delivering Renfrewshire’s vision to ‘make sport a way
of life’. In 2018, Council approved the upgrading of changing facilities at Ferguslie Sports
Centre and for the demolition and replacement of the existing pavilion at St James
Playing Fields. When the Covid-19 pandemic hit, a decision was made to put these
projects on hold until such time that it was appropriate to proceed. 
Ferguslie Sports Centre 
10.2. In July 2022, approval was given to resume the planning of the Ferguslie Sports Centre
upgrades. This work will completely refurbish all existing changing facilities to the sports
centre, bringing a greater experience to the already well utilised facility. The work will
also ensure that the building is future proofed by fixing all issues with the roof to ensure
no leaks, which has been an ongoing issue. The building will also receive upgraded
Page 15 of 166

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boilers as part of this process making it more efficient and of better quality to customers
and staff. 
10.3. Tenders to appoint a contractor for Ferguslie Sports Centre have recently been
submitted and the project team will now work to complete the process to recommend a
bidder, to be presented to the September 2023 Finance, Resources and Customer
Services Policy Board. This will then allow a contractor to mobilise and begin works in
2023, completing works in the first half of 2024. 
St James’ Playing Fields 
10.4. An update was provided at the January 2023 Economy & Regeneration Policy Board to
note that it was not viable to proceed with the single bid that was received to construct
the new pavilions at St James’ Playing Fields due to being significantly over budget. 
10.5. A commitment was made to conduct value engineering on the design to bring this in line
with budget and return to tender in May 2023. This was achieved and the project
successfully went back out to the first stage of the tender process in May 2023. This
process was completed, and the project has now proceeded to the final stage of
tendering with bidders able to submit prior to September 2023. 
10.6. Following the bidding process, a recommendation will be made to the November 2023
Finance, Resources and Customer Services Policy Board to appoint a contractor. A
period of mobilisation, manufacture and preparation work will then take place by the
contractor with works due to commence on site in spring 2024 with construction
completion expected in September 2024.   
10.7. The project team recently met with the Paisley North Community Council to discuss the
plans for this project which was well received and allowed a constructive discussion
around what will be delivered, and how the views of the Community Council could be
incorporated. 
___________________________________________________________________
Implications of the Report 
1. Financial – There are a number of significant risks associated with capital investment on the
scale outlined in the report, many of which have been previously advised to members.
Construction and refurbishment works in historic buildings are intrinsically subject to a higher
degree of cost volatility due to the nature of the works and the fact that the complexity and
detail of the works required are in many instances not fully known until the works are in
progress and the building condition is fully understood. The existing capital budgets for those
works in progress – Paisley Town Hall , Paisley Museum and Paisley Arts Centre – are under
considerable pressure due to these issues and also due to the extended timescales of the
works which were severely affected by the pandemic closedown and subsequent modified
working practice period.
Council agreed in June 2023 to pause elements of the wider cultural venues and town centre
infrastructure programme in order to release funding towards those projects whose budgets
are under pressure; and as these projects conclude and final costs are clarified, further
updates to Board will be provided. It should be noted however that even with the above
Council decision there remains a significant degree of risk and potential cost which could place
further pressure on total capital resource.
There has been ongoing discussion and updating of the business cases for each of the cultural
venue with colleagues in OneRen, including critically the updating of base assumptions in
terms of operating costs and potential income generation. While core assumptions and the
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Page 21

projected revenue operating position of Paisley Town Hall and the Arts Centre currently
remain consistent with original projections, the updating of assumptions is indicating that
there is likely to be revenue funding pressures associated with Paisley Museum which are
above original business case assumptions. These predominantly relate to a revised catering
offer and emerging clarity on potential income from touring exhibitions; as well as updated
projections of utilities, maintenance and soft FM costs. The Council will continue to discuss
with OneRen options to mitigate these additional costs, however it would also be prudent for
the Council to build these updated cost projections into future revenue plans. 
2. HR & Organisational Development - none 
3. Community/Council Planning –  
• Our Renfrewshire is thriving – These projects will link our communities and
facilitate a significant increase in footfall to Paisley and surrounding areas. The
infrastructure will enable Renfrewshire to host world class performances and
attract new footfall from far beyond the local area. 
• Our Renfrewshire is well - The outputs of these projects will enable safe and
inspiring locations for all. From arts and performances to learning and
educational space, Renfrewshire will offer anyone the ability to engage and take
interest in either a new subject matter or an existing passion that is now much
more accessible. Driving world class performances to the area and having 21st
century work and education spaces will support people from Renfrewshire to
engage in beneficial activities that will in turn support education and interest. 
• Reshaping our place, our economy and our future – These infrastructure
projects allow access to new and existing jobs for people in our communities.
Significant increase in footfall will benefit local businesses who can grow as a
result and in turn support their ongoing viability in the area. An increase in arts
and performances will allow a platform for Paisley becoming a cultural hub in
Scotland which can be used to drive new educational agendas with greater
access to this subject matter. 
• Tackling inequality, ensuring opportunities for all – A specific focus has been
applied to the redevelopment and construction of these projects to ensure
accessibility is a key feature. A significant amount of thought has gone into
making historic, and predominantly inaccessible buildings, available for anyone
to enjoy and utilise. There are no barriers to utilising any of these buildings, and
One Ren will continue to deliver an events programme that caters for everyone
including those in more deprived areas. 
• Creating a sustainable Renfrewshire for all to enjoy – With these buildings being
in the heart of Paisley Town centre, it means they are accessible sustainably
due to the well-connected nature of the town centre. Limited town centre parking
will force the use of public transport which will work towards the net zero
ambitions of the Council. Recently completed infrastructure through AMIDS,
including the shared cycle and walkway, also enhances the connectivity, and in
future years with the opening of the Clyde Waterfront and Renfrew Riverside
bridge, Paisley will become a vastly accessible route by sustainable travel. 
• Working together to improve outcomes - Officers and contractors continue to
work closely with local businesses and a business engagement programme will
commence shortly to bring this to focus. 
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Throughout the development of these projects, several organisations were
engaged to design the outputs including accessibility groups, the Scottish
Government, Historic Environment Scotland, multiple private sector
organisations and the local community. 
4. Legal - none 
5. Property/Assets – note the improvements being delivered to current assets. 
6. Information Technology - none 
7. Equality & Human Rights - 
(a) The Recommendations contained within this report have been assessed in
relation to their impact on equalities and human rights. No negative impacts on
equality groups or potential for infringement of individuals’ human rights have
been identified arising from the recommendations contained in the report
because it is for noting only. If required following implementation, the actual
impact of the recommendations and the mitigating actions will be reviewed and
monitored, and the results of the assessment will be published on the Council’s
website. 
8. Health & Safety - none 
9. Procurement – all contracts are tendered in accordance with Council procurement
procedures and where relevant taken to FRCS Board for approval. 
10. Risk – Project specific and Programme level risk registers have been established for
all projects. These are kept under regular review and reported to the Council’s internal
City Deal and Infrastructure Programme Board. 
11. Privacy Impact - none 
12. COSLA Policy Position – not applicable 
13/ Climate Risk – these projects will significantly improve all mechanical, electrical and
plant systems within existing and new buildings affected. This, coupled with improved
efficiency in windows and doors will drive down the requirement for heating, in turn
lowering the carbon footprint from key council buildings. 
_________________________________________________________
List of Background Papers 
none
__________________________________________________________________ 
BW 
July 2023 
Author: Barbara Walker, City Deal and Infrastructure Programme Director; Email
Barbara.walker@renfrewshire.gov.uk
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On: 29 August 2023
___________________________________________________________________
Report by: Chief Executive
___________________________________________________________________
Heading: Village Heritage Grant Scheme - Update
___________________________________________________________________
1. Summary 
1.1 This report provides an update on the Council Motion of 3 March 2022 to create
a £0.250million conservation and heritage grants scheme for property owners
in and around the centres of Renfrewshire’s villages. 
1.2 The repair and maintenance of privately owned historic properties, to an
appropriate conservation standard, helps preserve the historic environment and
maintain our villages as sustainable, thriving places. 
 
1.3 Two complementary grant schemes are proposed, available across the eleven
Renfrewshire villages which previously benefited from the Villages Investment
Fund: “Grants for Heritage Maintenance Plans”; and “Grants for Heritage
Repairs”. 
 
1.4 The application process for both schemes will follow a similar model to the
online process successfully established for the Retail Improvement Scheme in
Renfrewshire, with applications scored on a range of criteria which assess
impact, quality and deliverability.  It is anticipated that the scheme will go live in
autumn 2023.
___________________________________________________________________
2. Recommendations 
2.1 It is recommended that the Board: 
(i) Approves the proposal for the creation of a Village Heritage Grant Scheme,
utilising existing identified budgets, through two complementary schemes:
Grants for Heritage Maintenance Plans; and Grants for Heritage Repairs; 
 
Item 3
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(ii) Authorises the Head of Economy and Development to refine the
parameters of the grant scheme and produce the relevant guidance and
application pack, to be available on the Council’s website.
_________________________________________________________
3. Background 
3.1 The Council meeting of 3 March 2022 agreed to commit £0.250million of capital
resources committed to town centre regeneration and underpin a conservation
and heritage grants scheme for property owners in and around Renfrewshire’s
village centres. 
 
3.2 The Village Heritage Grant Scheme will focus on preserving and enhancing the
historic built environment in Renfrewshire’s villages, complementing the
existing Villages Investment Fund to support projects which strengthen the
character, identity and heritage of our village communities. 
3.3 In aligning with the Villages Investment Fund, the intention is that the Village
Heritage Grant Scheme will be available to property owners in Bishopton,
Bridge of Weir, Brookfield, Crosslee, Elderslie, Houston, Howwood, Inchinnan,
Kilbarchan, Langbank and Lochwinnoch. 
4 Village Heritage Grant Scheme 
4.1 In devising an application and assessment process, lessons have been learned
from Renfrewshire Council’s Retail Improvement Scheme and the Paisley
TH.CARS2 regeneration project. Research has also been undertaken into
similar schemes offered by councils and heritage trusts nationally. 
4.2 It is anticipated that the Village Heritage Grant Scheme will be targeted primarily
at private owner occupiers (including shared owners), but third sector
organisations and commercial businesses (who are more likely to be lessees)
would also be eligible to apply. 
4.3 Properties dating from 1945 or earlier will be eligible for funding. Applications
will be scored according to a range of criteria which will be weighted to prioritise
listed buildings, buildings at risk and buildings within Conservation Areas. 
4.4 The intention is to make grants available through two complementary schemes: 
(i) Grants for Heritage Maintenance Plans will support a conservation
accredited professional advisor to undertake an external survey and
prepare an illustrated, costed maintenance plan for a privately owned
historic property. Grants of up to 80% of eligible costs (excluding VAT) -
up to a maximum value of £1,500 per property - are proposed.  
 
(ii) Grants for Heritage Repairs will support the repair of a privately owned
historic property. Small Grants of up to 60% of eligible costs (excluding
VAT) are proposed and would be available for works valued between
£3,000 and £8,000 (excluding VAT).  
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Standard Grants of up to 50% of eligible costs (excluding VAT) are also
proposed; these would be available for works valued over £8,000
(excluding VAT). The maximum amount awarded for Standard Grants
would typically be £25,000.  
 
4.5 The proposed criteria for the Village Heritage Grant Scheme will support the
assessment of impact, quality and deliverability of applications.  It is anticipated
that criteria will include:- 
 Whether the property is listed, within a village Conservation Area or is
identified on the Buildings at Risk Register; 
 Ownership and evidence of commitment of owners to repair and
maintain the property; 
 Whether the property is currently occupied and has a long-term,
sustainable function; 
 Evidence of a level of input from a conservation accredited professional
advisor; 
 Whether quotes have been obtained from Renfrewshire based
contractors and their experience in heritage works. 
5 Next Steps   
5.1 Subject to receiving approval from the Board, officers will refine the conditions
and parameters of the Village Heritage Grant Scheme and produce the relevant
guidance and application pack, which will be available on a dedicated page on
the Council’s website. 
5.2 The scheme will also be supported through a marketing campaign which will
promote the scheme via appropriate Council social channels. It is anticipated
that the scheme could be open for applications by autumn 2023.  
___________________________________________________________________
Implications of the Report
1. Financial – Funding for both schemes utilise an approved Council budget. 
2. HR & Organisational Development – None. 
3. Community/Council Planning – 
 Our Renfrewshire is thriving – The schemes support development which
will protect and enhance the built heritage of Renfrewshire’s village
centres, contributing to the creation of thriving places which support
individuals, communities, and businesses. 
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 Reshaping our place, our economy and our future – The schemes will help
support the restoration and productive re-use of buildings in the centres of
Renfrewshire’s villages, improving the built environment, helping to create
job opportunities and contribute to economic growth. 
4. Legal – Third party grants will be awarded within the relevant Council policies
and will be subject to the Council’s approved conditions. 
5. Property/Assets – None. 
6. Information Technology – ICT will help develop and maintain the online
application process for both schemes. 
7. Equality & Human Rights – The Recommendations contained within this
report have been assessed in relation to their impact on equalities and human
rights. No negative impacts on equality groups or potential for infringement of
individuals’ human rights have been identified arising from the
recommendations contained in the report. 
8. Health & Safety – None. 
9. Procurement – None. 
10. Risks – None. 
11. Privacy Impact – None. 
12. COSLA Policy Position – None. 
13. Climate Risk – With cognisance of Historic Environment Scotland’s ‘A Guide
to Climate Change Impacts: On Scotland’s Historic Environment, Our Place in
Time, 2019’, the repair and maintenance of Renfrewshire’s historic fabric will
contribute to the restoration and repair of buildings and will improve the
performance of these properties over time.
_________________________________________________________
Author: Euan Shearer; Regeneration and Place Manager
Email: euan.shearer@renfrewshire.gov.uk 
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On: 29 August 2023
___________________________________________________________________
Report by: Chief Executive
___________________________________________________________________
Heading: Historic Graveyards - Tourism Update
___________________________________________________________________
1. Summary 
1.1 The purpose of this report is to inform the Economy and Regeneration Board
of progress made in respect of the Council motion of 28 April 2022 to review
Renfrewshire’s historic graveyards and their future tourism potential.  
___________________________________________________________________ 
2. Recommendations 
2.1 It is recommended that the Board: 
(i) Notes the work undertaken and progress to date. 
(ii) Notes the intent to bring a further report to Board at a later date.
_________________________________________________________
3. Background 
3.1 The Council meeting of 28 April 2022 approved a motion in relation to
"Renfrewshire’s Historic Graveyards”.  The motion states:- 
That Council agrees that officers should undertake a review of the historic
graveyards within Renfrewshire, identifying ownership and maintenance
requirements and report back with recommendations to enhance the valuable
contribution these can make for tourism and future generations." 
3.2  Although history, heritage, and culture are key aspects of Renfrewshire’s
tourism proposition, historic graveyards have not specifically been promoted.
This report provides an update on work undertaken by officers in response to
the motion and sets out a range of next steps. 
Item 4
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4. Ownership and Maintenance 
4.1 Research to date indicates that there are currently 33 graveyards in
Renfrewshire (Appendix 1), of which 9 remain active burial grounds (as of
2023).   
4.2 The Council currently owns 23 churchyards and cemeteries and is responsible
for their maintenance and upkeep.  Maintenance works are practical in nature
and include grass cutting and addressing unsafe structures as part of the
councils memorial safety inspection programme. The Environment and
Infrastructure Team will be carrying out a project on burial databases this year
as the Council does not currently have information on grave ownership within
churchyards. 
4.3 Further investigation is currently underway in respect of identifying owners of
the graveyards which are under private ownership and other stakeholders, to
support understanding of access arrangements, maintenance regimes and
opportunities for heritage tourism. 
5. Tourism Potential – Initial Findings   
5.1 Alongside the ongoing review of ownership, initial research has been
undertaken by officers to consider the tourism potential of Renfrewshire’s
historic graveyards.  This has included contact with stakeholders who have an
interest or key role in relation to the promotion of local heritage, such as the
Heritage Centre managed by OneRen and Renfrewshire Local History Forum. 
5.2 The feedback received from initial discussions suggests that at present, interest
in historic graveyards as part of Renfrewshire’s tourism proposition is at a low
level and would not currently form the main driver of visits to the area.  In
addition, graveyards of interest such as Castlehead Churchyard, the resting
place of Robert Tannahill, are not owned by the Council and have limited
access.   
5.3 Notwithstanding, feedback also has indicated interest in historic graveyards and
their promotion.  OneRen’s Heritage Centre receive regular enquiries with
graveyards listed under Commonwealth War Graves Commission of particular
interest, while Woodside Crematorium is promoted through an existing heritage
trail www.paisleycemetery.co.uk/heritage-trail/.  The Renfrewshire Local
History Forum has also indicated that Kilbarchan Old Parish Churchyard
(formally Kilbarchan West) may have potential to link with recently re-opened
Weavers Cottage, operated by the National Trust for Scotland.
 
6. Next Steps 
6.1 While research to date has indicated that the promotion of historic graveyards
is limited, the potential exists to consider and build on existing activity to support
a wider tourism proposition for Renfrewshire.  This could for example include
the development of a “graveyard trail” which raises awareness of local heritage
for both local residents and visitors to the area.
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6.2 In this context officers will continue to build on existing datasets in relation to
ownership and maintenance with a view to investigating the feasibility of
creating a new graveyard/historic trail.  It is anticipated this will involve:- 
 Further detailed assessment of historic graveyard sites to assess their
condition, accessibility and preservation needs.  This may require to be
undertaken by specialist consultants and officers will explore suitable
funding sources in this context.
 Engaging with landowners in respect of access to privately owned
graveyards, ongoing maintenance and opportunity for inclusion with a
new heritage trail;
 Considering maintenance costs and resource requirements for key
historic graveyards under Council ownership;
 Considering additional historic assets, such as memorials, monuments
and sculptures which could be incorporated alongside historic
graveyards into a new, broader, heritage trail;
 Considering potential funding routes to support further development of
any new trail.
 Liaising with the Council’s Marketing and Communications team to
promote historic graveyards on the Paisley.is and Council website and
any potential new trail. 
 
6.3 The work undertaken by officers and the feasibility of a new heritage trail will
be informed by ongoing consultation with key local heritage organisations as
identified in paragraph 5.1 above. 
6.4 Progress on the feasibility assessment will be reported to Board at a future date. 
___________________________________________________________________ 
Implications of the Report
1. Financial – unknown.   
2. HR & Organisational Development – None. 
3. Community Planning – 
 Reshaping our place, our economy and our future: Renfrewshire Council is
working with stakeholders to maximise the opportunities for regeneration and
economic recovery/growth. 
 Building strong, safe and resilient communities: working in partnership with
local groups and organisations to achieve positive outcomes. 
4. Legal – Unknown. 
5. Property/Assets -  None. 
6. Information Technology – None. 
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7. Equality and Human Rights - The Recommendations contained within this report
have been assessed in relation to their impact on equalities and human rights. No
negative impacts on equality groups or potential for infringement of individuals’
human rights have been identified arising from the recommendations contained in
the report. 
8. Health and Safety – None. 
9. Procurement – None. 
10. Risks - None. 
11. Privacy Impact – None. 
12. Cosla Policy Position – Recognising Tourism Outlook 2030. 
13. Climate Risk - No identified impacts at present. 
___________________________________________________________________ 
Author:  Euan Shearer; Regeneration and Place Mananger; Tel 0141 0141 487 1461
Email:    euan.shearer@renfrewshire.gov.uk  
 
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Appendix 1 - Recorded graveyards in Renfrewshire
(Those marked * remain active) 
Bishopton Houston Road Cemetery *
Bridge of Weir, Nittinghill Cemetery
Elderslie
Abbey Cemetery *
Broomward Cemetery *
Erskine Parish Churchyard
Houston & Crosslee Cemetery *
Inchinnan
All Hallows Graveyard
Inchinnan Cemetery * 
Inchinnan Old Parish Church
Johnstone
Johnstone Cemetery
Johnstone Churchyard
Johnstone High Parish Church of Scotland Churchyard
Kilbarchan
Kilbarchan Cemetery *
Kilbarchan East Church
Kilbarchan West Kirkyard
Lochwinnoch
Castle Semple Collegiate Churchyard
Lochwinnoch Cemetery *
Saint Winnock's Churchyard
Paisley
Abbey Close Burial Ground
Arkleston Cemetery *
Burntshields Associate Congregation Church Cemeter
Castlehead Churchyard
Gaelic Chapel Graveyard
Gaelic Church Burial Ground
Hawkhead Cemetery *
Oakshaw Trinity Churchyard
Oakshaw United Presbyterian Church Burial Ground
Paisley Abbey
Paisley Laigh Kirk
Paisley Witches Burial Site
St. Mirin's Cathedral
Woodside Cemetery and Crematorium
Renfrew
Mount Zion Church Graveyard
Renfrew Parish Churchyard 
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On: 29 August 2023
___________________________________________________________________
Report by: Chief Executive 
___________________________________________________________________
Heading: Renfrewshire Growth Sector Study
___________________________________________________________________ 
1. Summary 
1.1 Following on from the “Analysis of Renfrewshire’s Business Growth Sectors”
report to Board in November 2022, this report highlights the recommendations
from the second stage report produced by Business Pointer for the Council. 
This report also states the proposed actions officers will take to try and
capitalise on the area’s economic and business development opportunities.   
2.  Recommendations 
2.1 It is recommended that the Board: 
(i) notes the content of the content of this report and associated appendix.
(ii) notes the actions proposed in respect of recommendations suggested in the
Growth Sector Study. 
___________________________________________________________________
3. Background 
3.1 At the start of 2022, the Council identified a need to engage specialist advice
as to which sectors Renfrewshire should be targeting to support business
growth and secure inward investment. EKOS were commissioned to carry out
this work in April 2022 and the results of this commission were reported to this
board on 1 November 2022.  That report highlighted that there are several
opportunities which Renfrewshire needs to capitalise on to support the growth
of its economy further.  These include having a stronger ‘local focus’ on current
strengths in sectors such as manufacturing, engineering and life sciences. 
Specifically, it highlighted the need for the Council to play a more significant
role in identifying new development opportunities and having stronger
relationships with key players within these sectors.  There is also a need for an
injection of new skills to address potential new economic opportunities.  
Item 5
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3.2 Business Pointer were appointed in 2022, to highlight potential key actions
which could be taken by the Council to deliver on the recommendations of the
EKOS report and the ambitious economic aspirations outlined in the Council’s
Economic Strategy (2019).  Specifically, Business Pointer aimed to reconcile
existing priorities, team capacity and skills engaged in the economic
development and regeneration functions of the Chief Executive’s Service, with
the future opportunities and challenges identified by EKOS and the Economic
Strategy.   
4 Situation Analysis 
4.1 Business Pointer’s report highlights what is currently working well within the
Council and what could be done better in respect of sectoral business growth
and development.   
4.2 Services within the Council which are working well include Business Gateway
and the advice it offers to small and medium sized businesses.  The Council’s
Retail Improvement Scheme and InCube Creative Programme were also
highlighted as positive services the Council provides.  At a wider level, progress
at the Advanced Manufacturing Innovation District (AMIDS), the delivery of the
Council’s City Deal Programme and investment in Paisley Town Centre were
seen as positives in respect of driving Renfrewshire’s economic activity.   
4.3 The report also investigated the relationships, policies and procedures of
Council services that could be working better in respect of delivering the
Economic Strategy.  Key areas of improvement highlighted include enhanced
partnership working, better communication with the wider business community,
the requirement to grow and increase visibility of Renfrewshire’s inward
investment proposition and the need to achieve supply chain growth. 
4.4 Overall, the report highlights the need for the Council to take a stronger
leadership and communication role, enhancing its employment and business
services as well as aligning resources to better deliver sector growth and the
Economic Strategy’s ambitions and targets.   
5 Sectors, Interventions and the Way Forward 
5.1 Having identified the key areas for improvement, the report highlights the
sectors and activities which the Council can have a proactive influence in to
address these issues: 
 Tourism - With the new Renfrewshire Tourism Action Plan currently in
development, which will set out key priorities and enhancements post
COVID, there is an opportunity to recalibrate the sector locally.  There is
a need for greater industry engagement, marketing and strategic
development. 
 Creative and Cultural Industries - The creative industries sector is
growing at regional, national, and UK-wide levels, therefore there is a
strong case for the Council to facilitate further growth in this sector.   
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Specifically, the Council needs to continue with its support of the
performing and creative arts and increase its involvement in supporting
commercial manufacturing-related design and computer
consultancy/digital services.   
 Green and Sustainable - There is a need for more businesses within
Renfrewshire to adopt green practices to meet local and national
emission targets.  The Council needs to continue its ongoing green
economy work, engaging directly with local businesses on how they can
become more sustainable.   
 Business Gateway - Whilst the Business Gateway service of the Council
is currently operating well, the report highlights some additional areas
for improvement including the sharing of databases within the Council
supporting the marketing of services, events and other initiatives. 
 Inward Investment - There is a requirement for Renfrewshire to be a
more visible inward investment location and for the Council to create,
sustain and manage stronger relationships with organisations who
influence inward investment such as Scottish Development International
(SDI), NMIS, universities etc.  The report also mentions the need for a
more developed marketing and product portfolio with collateral created
to support the handling of investment enquiries.  Additional land supply
also needs to be identified and developed to accommodate inward
investment requirements that materialise. 
 Relationship Management (Working with Key Influencers, Stakeholders
and Businesses) - The report identifies gaps between the Council and
major influencers and stakeholders at one level, and with business
operators working across Renfrewshire at another. Business Pointer
recommend that the Council should be introducing a client account
management philosophy so that nominated officers are aware of what is
happening at key economic and investment locations across
Renfrewshire e.g. Hillington, Inchinnan, Westway, AMIDS, Braehead
etc. 
5.2 In conclusion, the report highlights that Council staff should be given specific
responsibilities to be more proactive, allowing more meaningful and effective
engagement with key stakeholders and businesses across Renfrewshire. 
There is also a need to present a more coherent inward investment proposition
to drive future economic growth and development in the area.   
6 Recommendations 
6.1 In final section of the report Business Pointer provides conclusions and
recommendations to enhance the Council’s economic and business growth
services.   
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Officers have now reviewed these and propose the following actions: 
1. Adopting a relationship management or account management
philosophy 
Officers note the requirement to understand local business needs better. 
Senior managers will now be responsible for fostering relationships with
key businesses in the area and will share key information among Council
teams to support these businesses further where possible.   
2. Appoint a new Tourism Account Manager 
Funding has been secured from the Shared Prosperity Fund to create a
new post titled Business Development Officer – Tourism.  Initially the
post will run to March 2025 and the postholder key duties will include
developing strong, long-term relationships with tourism businesses and
operators, providing business advice and guidance where required.
They will also be responsible for attracting and converting new tourism
related enquiries, creating local job growth and boosting the economic
output of the sector.   
3. Action Plan for the delivery of green and sustainable interventions 
There are a range of existing programmes in place within the Council
which are aimed at encouraging businesses to adopt green and
sustainable interventions which will contribute to reducing carbon
emissions.  These include the Net Zero Grant which offers local
businesses in Renfrewshire funding to allow them to make changes to
their business premises and operations to reduce their carbon footprint.
Officers will continue to look for ways to extend this programme of
support further. 
4. Inward investment 
Officers will develop an inward investment webpage on the Council’s
website.  This will be a single page which signposts where development
opportunities / available sites exist within Renfrewshire.  It will be created
with in conjunction with key stakeholders such as the owners of Hillington
and Westway and the webpage will provide links to their respective
pages.  The page will also highlight any future development opportunities
at AMIDS and a single point of reference will be provided who will
respond to any investment enquiries. 
5. Economic Leadership Panel 
Officers are currently reviewing the future role of the panel and whether
it should continue in its current format.   
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6. Reaching the business community 
Officers will investigate running a series of economic conferences which
will foster debate and discussion and will provide local businesses to
come together and network.  Each conference will have a different
theme, enabling a wide range of businesses to be targeted.   
7. Supply chain development 
Economic Development and Procurement teams in the Council have
been developing and delivering a wide range of new supports to
Renfrewshire businesses to encourage them to bid for public sector
contracts and get on the Council’s supply chain.  This builds on existing
work with the Supplier Development Programme and Business Gateway
support. The main driver of this is work around the Community Wealth
Building agenda and the aim of increasing and sustaining local economic
growth and also increasing Council, and other public sector spend, in the
local area. 
The development of economic conferences will also provide networking
opportunities which ultimately could lead to future supply chains being
formed amongst SMEs.   
8. Business Gateway 
Funding has been secured from the Shared Prosperity Fund to create a
Challenge Fund to bring added value and additional support to
Renfrewshire’s indigenous businesses enabling programmes of support
to address their specific needs. 
9. Business analytics 
Scotland has more than 120 public organisations in receipt of funding
from Scottish Government (SG) who then direct those funds to aid the
growth of Scotland’s business base. The Business Support Partnership
is working on a shared approach to data and analytics, (for example
Companies House, non-domestic rates, Dunn and Bradstreet Business
Database, SIMD, etc) to create a Master Customer Record (MCR), which
will give a more insightful view of the companies we all work with. This
should provide a reliable source of information which will allow officers
to report accurately on KPIs etc.   
7 Next steps 
7.1 Officers will seek to progress the actions outlined above and will update the
Board where appropriate.
__________________________________________________________________
Implications of the Report 
1. Financial – No additional finance is sought.  All funding is accounted for within
existing Council budgets. 
2. HR & Organisational Development – None.
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3. Community/Council Planning – 
 Jobs and the Economy – Implementation of the recommendations of the
report could support more investment and jobs within the local economy. 
4. Legal – None. 
5. Property/Assets – None. 
6. Information Technology – None. 
7. Equality & Human Rights 
(a) The Recommendations contained within this report have been assessed
in relation to their impact on equalities and human rights. No negative
impacts on equality groups or potential for infringement of individuals’
human rights have been identified arising from the recommendations
contained in the report. 
8. Health & Safety – None. 
9. Procurement – None. 
10. Risk – None. 
11. Privacy Impact - None. 
12. COSLA Policy Position – Not Applicable. 
13. Climate Risk – Not Applicable.
___________________________________________________________________
List of Background Papers
None. 
___________________________________________________________________ 
Author:  Euan Shearer; Regeneration and Place Manager
Email:    euan.shearer@renfrewshire.gov.uk   
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Executive Summary Page 1 
Appendix 1: Renfrewshire Growth Sector Study 
 
Renfrewshire Growth Sector Study 
 
Final Report 
 
April 2023 
 
 
 
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Executive Summary Page 2 
 
Renfrewshire Growth Sector Study  
Final Report, April 2023  
Contents 
 
Page 
EXECUTIVE SUMMARY   
1. Introduction  1 
2. Brief Objectives and Methodology  1 
3. Background  2 
4. Situation Analysis 
4.1  What’s Working Well? 
4.2  What Could Work Better 
4.3  Conclusions from What’s Working Well and What Could Work Better? 
 
4 
5. Sectors, Interventions and the Way Forward 
5.1  Renfrewshire’s Key Growth Sectors 
5.2  Tourism 
5.3  Creative and Cultural Industries 
5.4  Green and Sustainable 
6.5  Business Gateway  
5.6  Inward Investment  
5.7  Relationship Management ‐ Working with Key Influencers, Stakeholders and 
 
Businesses 
 
8 
6. Conclusions, Recommendations and Action Plan 
6.1  Recommendations 
6.2  Outcomes 
6.3  Way Forward – Implementation 
6.4  Risk Analysis 
16 
Appendices 
1  Interviewees  
2  EKOS summary of the policy context 
3  EKOS Priority Growth Opportunities for Renfrewshire 
4  Generic Account Management Roles and Responsibilities for Business 
 
Development Staff 
5  Person Specification for Tourism Account Manager 
20 
 
 
 
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Executive Summary Page 3 
Renfrewshire Growth Sector Study  
Final Report, April 2023  
Executive Summary 
 
1. Introduction 
The Council’s 2020–2030 Economic Strategy outlined the challenges and the interventions necessary 
to successfully deliver to the Renfrewshire economy, and while the COVID pandemic intervened, it is 
considered by the senior management team that now is the right the time to look and determine  
what actions are needed to deliver the 2030 targets.  
This report is the second part of the Council’s approach to defining what actions should be taken to 
capitalise on the area’s economic and business development opportunities and how to deliver them: 
 EKOS undertook a Growth Sector Study in 2022 to analyse growth sectors and identify 
sectoral strengths and weaknesses; 
 This commission addresses the organisational implications for the relevant officer teams  to 
successfully deliver to the Council’s Economic Strategy ambitions. 
Our task is to identify what the Council needs to do internally to progress implementation of the 
Economic Strategy and the Growth Sector Study and how it needs to align with partners and 
stakeholders externally who have, and could have a greater, impact on the economy. 
Our brief has been to reconcile existing priorities, team capacity and skills engaged in the Economy 
and Regeneration functions of the Chief Executive’s Service, with future opportunities and 
challenges identified by EKOS and to build on the Council’s Economic Strategy ambitions. This means 
that we’ve been asked to comment on and make recommendations on a future account 
management structure and focus and how this should or could integrate with existing functions. 
 
2. Background 
EKOS’ report identified growth sectors and potential components of what should be included in the 
business and inward investment strategy for the Council. Our interpretation of Ekos’ analysis is that 
these are some of the implications for the Council to deliver to the opportunities identified: 
 There is a need for the internal staff team to address existing priorities and still be able to 
address new opportunities identified, which has resource implications 
 There is a need for an injection of new skills to be able to address these opportunities 
 There are fundamental gaps in the external communications between the business 
development team within the Council and elements of the business community as well as 
with key stakeholders.  
 
 
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Executive Summary Page 4 
3. Situation Analysis 
The report looks in detail at what is working well and what could work better, as seen in EKOS’ and 
our own analysis and by stakeholders and partners. 
Among the services that are working well are: Business Gateway and advice for small and medium 
sized businesses; Employability; AMIDS, MMIC, NMIS, the Retail Improvement Scheme, Paisley Town 
Centre investments and Paisley regeneration, connections with the Glasgow City Region and several 
more. 
We explore in more detail the policies, procedures, relationships and focus of services that aren’t 
working so well, since we need to address and enhance these areas to build both the Council’s 
capacity for intervention and partners’ roles in delivering to a shared Economic Strategy and agenda. 
 Arguably, the Economic Leadership Panel could be used to better effect and could be more 
proactive, especially in supporting engagement and communications with businesses.  
 Regular Business Collaboration and Communication with Stakeholders – partnerships with 
key influencers and stakeholders could be enhanced and accelerated considerably. There are 
limited formal and informal channels of communication making it harder to, amongst 
others, align stakeholders’ priorities with the Economic Strategy; define collaborative 
opportunities; understand what is happening in R&D, innovation, local and inward 
investment, skills needs, etc. 
 Engagement and Communication with the Wider Business Community1 is weak in contrast 
to the Council’s role in Business Gateway and employability services. The issue is important 
because there is limited knowledge of who owners and managers are, their sectors, whether 
they are doing well or need help. Equally, businesses don’t know what the Council can offer 
and will themselves be passive about communicating with the Council. So, even where funds 
and advice are on offer, take up will be reduced and the costs of marketing higher. 
 Marketing – the Invest in Renfrewshire web site serves a useful function, but economic 
development and inward investment dimensions are immature and require development 
and investment in search to be a first stop for business information and access to services.  
 Inward Investment – despite AMIDS, Renfrewshire is almost invisible as an inward 
investment location. The Council doesn’t know what businesses in the area might have 
development or expansion plans and is not active enough in taking the lead  with Scottish 
Development International in placing Renfrewshire on their agenda for  inward investment2. 
A key issue will be the preparation of new sites for inward investment3 
 The Green and Sustainable Agenda – the Council has to influence businesses to be 
sustainable – and contribute to net zero targets. The Council’s influencing and advocacy 
skills needs to be stepped up to impact businesses. Pivotal to this need is understanding who 
the businesses and the decision makers within them are, understanding their sectors etc. 
 
1 And larger companies 
2 The Council team have been working on an enhanced Inward Investment product portfolio proposition for 
some time, and this piece of work requires to be concluded to allow influencing and direct responses to inward 
investment enquiries 
3 Which the current Strategic Property Review being conducted by the Council might address 
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Executive Summary Page 5 
 Supply Chain Management – the Economic Strategy highlights supply chain growth, to 
support businesses. The absence of information and engagement with local businesses 
makes it hard to intervene and support them to identify suppliers locally. NMIS and MMIC 
can fulfil this role for their own client group, but we don’t know what other opportunities 
might exist without first undertaking the wider research to map local supply chains, learning 
from “Meet the Buyer” workshop successes and actively collaborate with NMISS and MMIC. 
 
4. Way Forward and Recommendations 
Sectors and activities where the Council can have influence are in: 
 Tourism – with an action plan due to be produced spring 2023, the agenda will be set for 
what enhancements should happen. Post Covid, there is an opportunity to recalibrate the 
sector as well as capitalise on the Paisley town centre investments. The paucity of industry 
communication suggests a strong person and job specification is needed for a tourism 
account manager. to manage engagement and joint action with the tourism trade. The 
account manager will provide the glue required to develop and re‐ position Renfrewshire 
Tourism, collaborating with internal and external influencers to deliver the Action Plan4. 
 Creative and Cultural Industries –the performing and creative arts are known and 
supported, but commercial manufacturing‐related design and computer consultancy/ digital 
services are not. Skills Development Scotland forecasts Renfrewshire growth for these 
sectors and the Council should market Renfrewshire as a location for them and strengthen  
engagement and joint action with the design sector. This will help re‐ position them in 
Renfrewshire, including prioritising the sector for employability and Business Gateway 
support5. 
 Green and Sustainable – the role must be energised to contribute to the Council’s and 
Renfrewshire Climate Panel’s plans and targets for net zero. This would be through 
influencing the business sector to adopt green and sustainable practices – targeting 
responsive companies and broader communication to the full business base, offering a set of 
tools that will help analyse and define actions to reduce emissions6 7. 
 Business Gateway – while Business Gateway, business and employability services are 
working well, some improvements could be made. 
 Inward Investment ‐ inward investment enquiries demand cross Council involvement and 
responses from elected members, directors and senior managers involved with land and 
buildings, financial support or incentives, education and skills etc. A clear‐cut structure is 
required to identify lead officer(s)– and how and when others across the Council need to be 
involved. There is also an absolute need to create, sustain and manage stronger, closer 
relationships between the Council and e.g. SDI, NMIS, MMIC  and the universities, who 
influence inward investment, also knowing which local companies might have development 
 
4 The draft Tourism Account Manager Person Specification is at Appendix 5  
5 The Council is also actively involved in the Creative and Cultural Industries Action Plan for the Glasgow City 
region, with specific actions for the Council identified in this 
6 Working with the new Head of Climate, Public Protection and Roads at the Council, as required 
7 The Council has a prominent role in the Glasgow City Region approach to sustainability 
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Executive Summary Page 6 
plans, together with the identification and preparation of sites to accommodate new 
investment. 
 Relationship Management: Working with Key Influencers, Stakeholders and Businesses ‐ 
the fundamental gap between the Council’s economic and business teams with major 
influencers and stakeholders at one level and with business operators working across 
Renfrewshire at another should be addressed by introducing a client account management 
philosophy and approach so that nominated officers know what is happening at e.g. 
Hillington, Inchinnan, Westway Park, AMIDS, Braehead etc. and who the companies are. 
Equally, nominated senior officers need to be given the account management responsibility 
to work with key stakeholders – specifically NMIS, MMIC, UWS, , SDI etc. This means 
adapting the roles of officers to take on this role and a senior manager taking on a co‐
ordinating role within the Council. 
 
5. Recommendations 
Our conclusions and recommendations are that Renfrewshire Council should seek to amplify their 
economic and business growth services and impact by implementing a number of changes – which 
we detail below: 
1. To adopt a relationship management or account management philosophy and approach within 
the service to enable closer working with stakeholders, influencers, partners and rank and file 
businesses across the economy, at the direction of a lead, senior manager – who might be an 
existing or new appointment. Alongside this change in working practices, a coaching and 
training plan is required to help staff achieve what will be expected of them through this 
proactive account management approach 
2. A Tourism Account Manager should be appointed with the responsibility to work with 
stakeholders in the tourism sector and encourage collaboration, product development and joint 
marketing 
3. A sector specific action plan for the creative and cultural sector8 would complement that 
currently being prepared for tourism 
4. Develop an Action Plan for the delivery of green and sustainable interventions and actions to 
encourage businesses to adopt green and sustainable targets that contribute to delivering net 
zero emissions 
5. Develop a planning and reporting structure that will allow for Renfrewshire to position itself for 
inward investment and be able to respond to enquiries and opportunities – this would include 
the development of an inward investment profile (including marketing collateral) and product 
portfolio (cataloguing sites, skills and other needs of inward investors) and preparing new sites, 
working with intermediaries and influencers (through the recommended account management 
system) and identify the team of people who need to be involved (including touch points from 
Leader and Chief Executive to key staff) 
6. Potentially the role of the Economic Leadership Panel should be expanded to help gather 
intelligence and be part of the advocacy of the area for new and inward investment. This might 
necessitate strengthening the membership to include key partners not on the Panel at the 
moment 
 
8 Especially focusing on the commercial sector 
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Executive Summary Page 7 
7. Prepare a communications plan for communicating with the business community; this might 
include an annual Economic Conference, facilitated for debate and discussion with the business 
community to support communication 
8. Undertake the research to map local supply chains and identify opportunities for local 
businesses  
9. Evaluate the benefits or otherwise of keeping the Business Gateway service inhouse or 
contracting out and review Business Gateway processes to see whether time and resource can 
be released 
10. Research, plan and adjust research methodologies to generate a broader range of metrics based 
on economic, social and environmental factors to report accurately on KPIs that meet the 
Economic Strategy targets. Equally, plan for and develop a database of businesses across the 
area (identifying their owners, managers, employment, functions etc.) in order to support 
market research, support account managers and generate effective communications with them. 
 
 
 
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Executive Summary Page 8 
Business Pointer, April 2023
Renfrewshire Growth Sector Study  
Final Report, February 2023  
 
1. Introduction 
The Renfrewshire economy comprises some 4,720 businesses (2021) with 83,750 people in employment (down from 
a peak of 87,000 in 2018) 9 and a total estimated population in mid‐2021 of 179,94010. The Council’s 2020–2030 
Economic Strategy outlined the challenges and the interventions necessary to successfully deliver benefits to the 
Renfrewshire economy. The Strategy was a response to the inherent opportunities in the Renfrewshire economy and 
community and while the COVID pandemic intervened, the time is now pertinent to look see what actions are 
needed to deliver the 2030 targets. These are related to jobs, the size of the economy, the working‐age population, 
economic inactivity, skills and growth of Renfrewshire’s manufacturing sector.  
This report is the second part of Renfrewshire Council’s approach to defining what actions should be taken to 
capitalise on the area’s economic and business development opportunities and how to deliver them: 
 EKOS was appointed to undertake a Growth Sector Study in 2022 to analyse growth sectors and support 
Renfrewshire Council to identify current sectoral strengths and weaknesses and recommendations on which 
key sectors should be targeted for future investment; 
 Business Pointer’s current commission from the Council is to address the outcomes and implications of 
EKOS’ work for the organisation of Council officer teams  and recommend where changes in focus and 
responsibilities are considered necessary to successfully achieve the Council’s Economic Strategy ambitions. 
This report aims to achieve the second part of the approach – to identify what the Council needs to do internally to 
progress implementation of the approved Economic Strategy and Growth Sector Study and how it needs to align 
with partners and stakeholders externally who have, and could have a greater, impact on the economy. 
 
2. Brief, Objectives and Methodology 
Our brief has been to reconcile existing priorities and team skills engaged in the Economy and Regeneration 
functions of the Chief Executive’s Department, with future opportunities and challenges identified by EKOS and to 
build on the Council’s Economic Strategy ambitions. So, we aim to support the Council to identify how current 
activities and priorities can be managed while new tasks are taken on and what the resource implications are.  
This means that we’ve been asked to comment on and make recommendations on a future staff structure and focus 
and how this should integrate with e.g. business development, supply chain management, inward investment, 
sectoral priorities and partnership with external and internal influencers and stakeholders. 
In detail our objectives for this assessment have been: 
 To absorb the Council’s and the EKOS strategic framework and growths sector opportunities 
 
9 EKOS Analysis of Renfrewshire Growth Sectors, 2022 (report for Renfrewshire Council) 
10 National Records of Scotland 
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 Review with business leaders, including the Economic Leadership Panel, their views about opportunities and 
integration with the Council  
 Assess national agencies (i.e. Scottish Government, Scottish Enterprise, Scottish Development International, 
Skills Development Scotland) perspectives on opportunities in Renfrewshire and delivery implications  
 Internal interviews with key staff in Economic and Business Development to support a review of current 
structures and priorities. 
For the Renfrewshire economy, the objectives of our commission are: 
 To reposition and enhance the Council’s role in sectoral and business growth and development 
 Align existing resources/ partners to deliver to sector growth ambitions (as defined by the 2020‐30 Economic 
Strategy and tempered by EKOS’s evaluation and our analysis)  
 Stimulate and manage collaboration/ enhanced and regular communication with strategic partners 
 Advise on the development of an inward investment profile/ product portfolio and identify the customer 
journey/ process, the team of people who need to be involved (including touch points from CEO/Elected 
Members and collateral required)  
 Identify how to further stimulate innovation and entrepreneurship 
 Identify what land and property assets need to be further developed to support innovation, enterprise, 
incubation and inward investment 
 
3. Background 
Development and intervention in Renfrewshire’s economy has to be set against national, regional and local policies 
and priorities. This can be a complex picture, which EKOS has already articulated and summarised (see Appendix 3), 
but crucially – and potentially impacting Renfrewshire’s Economic Strategy – there are four emerging cross cutting 
themes with implications for the Council’s organisation and management of economic and business development 
(the extent to which they achieve this is explored further below): 
 Delivering inclusive economic growth, wellbeing and fair work – the narrow, historic, growth focus and 
over‐estimation of the reality of ‘trickle‐down’ economic theory, have contributed to the creation of a 
deeply unbalanced economy in Scotland11. Inclusive growth combines increased prosperity with greater 
equality, creates opportunities for all of Scotland’s people and places, and distributes the benefits of 
increased prosperity fairly – initiatives include fair work, enterprise and skills reform, early years expansion, 
initiatives to narrow the attainment gap and promote fair access to higher education, and Fair Start 
Scotland. Local supply chain development can play an important role in maximising the local benefits of 
inward investment to ensure quality, sustainable and diverse employment opportunities for all of 
Renfrewshire’s people and places. 
 Addressing the climate emergency and securing a ‘just transition’ – Scottish Government’s net zero 
emissions target by 2045 is echoed by the Council’s target to make Renfrewshire carbon neutral by 2030. 
The Transition Commission12 and the Climate Emergency Response Group13 highlight how to deliver a fairer, 
greener, and more resilient Scotland. Crucially for Renfrewshire, this means a strong and compelling green 
dimension to business development and support. 
 Innovation and digital – innovation is a key to long term economic performance and inclusive growth, for 
which manufacturing is a significant feature14. Some sectors are already adapting and there is close 
 
11 Scotland’s National Strategy for Economic Transformation 
12 Advice on a Green Recovery (2020) 
13 Scotland’s Green Recovery and Update to the Climate Change Plan 
14 Scotland’s Innovation Action Plan and A Changing Nation: How Scotland will Thrive in a Digital World 
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alignment too with the SDI’s identified opportunities in its Inward Investment Plan: energy transition, 
decarbonisation of transport; software and IT; digital financial services; digital business services; space; 
healthtech; transformation of chemical industries; food and drink innovation. The Glasgow City Region 
Economic Strategy notes that the region contributes to all these areas. 
 Place‐making, sustainability and community wealth building – while the principles associated with place 
making have already been adopted by Renfrewshire Council, there is still a need to interpret how places 
operate and where capacity, assets and opportunities lie (i.e. in sectors in (say) industrial locations) in order 
that good decision‐making and best use of assets and resources help ensure the right focus for investment 
and the best contribution to community wealth making. 
Renfrewshire's 2020‐2030 Economic Strategy sets out the ambitions and actions to achieve sustained, inclusive 
growth of the Renfrewshire economy. Its development has been led by the Renfrewshire Economic Leadership 
Panel, bringing together leaders from across the private and public sector, enterprise agencies and education and 
skills experts. 
“Renfrewshire is the base for some of the UK’s biggest engineering, technology and logistics companies and 
home to the National Manufacturing Institute Scotland (NMIS). International exports from Renfrewshire were 
valued at £2 .1billion in 2017, 6 .4% of all Scotland’s exports and the second highest in the City Region. The 
Renfrewshire Chamber of Commerce processed over 12,000 export documents in 2018, the third highest in 
Scotland. Renfrewshire manufacturing generates more than £1billion of those exports with food and drink 
(£370million), chemical and pharmaceutical (£313million) and metal/machinery fabrication (£298million) our 
largest exporting sectors. Exports to EU and non‐EU nations are evenly split. The food and drink sector is the 
largest exporter to non‐EU countries; chemical and pharmaceutical exports the largest to EU destinations.” 
The Economic Strategy was complemented by the post‐COVID Economic Framework agreed by the Council15. Its 10 
near term strategic priorities were: 
 Creation of a Renfrewshire Economic Leadership Panel 
 Accelerating development of the Glasgow Airport Investment Area (now known as AMIDS) 
 Meeting housing needs and aspirations 
 Regenerating and investing in Paisley Town Centre 
 Developing and investing in our cultural and heritage assets 
 Promotion of Renfrewshire 
 Tackling disadvantage, targeting deprivation and supporting people 
 Skills escalation and development 
 Strengthening transport infrastructure 
 Outward looking ‐ connecting with the Glasgow City Region 
EKOS’ report identifies growth sectors and potential components of what should be included in the business and 
inward investment strategy for the Council. They are explicit about some of the implications for the Council to 
deliver to the opportunities identified: 
 There is a need for the internal staff team to address existing priorities and still be able to address any new 
opportunities identified 
 There is a need for an injection of new skills to be able to address these opportunities 
 
15 Renfrewshire Economic Recovery Plan, approved by Council 17th December 2020 ‐ Microsoft Word ‐ Renfrewshire Economic 
Recovery Plan Council 17 12 20 (cmis.uk.com) 
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 There are fundamental gaps in the external communications between the business development team 
within the Council and elements of the business community (e.g. businesses located in Inchinnan and 
Westway Industrial Estates or operating within specific sectors) as well as with key stakeholders.  
 
4. Situation Analysis 
4.1  What’s Working Well? 
Before focusing on what needs to be done to reposition and enhance the Council and its partners’ roles in sector and 
business growth and development, it is worthwhile to look at what is working well and where advances have been 
made since 2020. 
The Economic Strategy and post Covid Economic Recovery Plan, together with the four cross cutting themes 
summarised above, set the tone of what is required to be delivered in economic and business development. The 
following table details what is working well, as seen by stakeholders and partners. While some weaknesses or 
inherent difficulties of the following might be evidenced, in the context of the Sectoral Growth Study they 
demonstrate progress being made. 
Renfrewshire Economic Activity – What’s Working Well 
Business Gateway and advice for small businesses in Renfrewshire16 
Employability, fair work practises and the Living Wage 
Retail Improvement Scheme  
InCube Creative Programme  
Spend Local Campaign  
Paisley First Business Improvement District 
Renfrewshire Chamber of Commerce membership services 
Advanced Manufacturing Innovation District Scotland (AMIDS) 
Medicines Manufacturing Innovation Centre (MMIC) 
National Manufacturing Institute Scotland (NMIS) 
University led education and R & D 
Renfrewshire Economic Leadership Panel 
Paisley Town Centre investments and Paisley Regeneration 
Connecting with the Glasgow City Region 
City Deal 
Market Renfrewshire and its strengths as a place to live, learn and work 
Delivery of the cultural infrastructure programme and the events programme 
 
4.2  What Could Work Better  
We explore in more detail the policies, procedures, relationships and focus of services that aren’t working so well, 
since the way forward is designed to address and enhance these areas to build both the Council’s capacity for 
intervention and partners’ roles in delivering to a shared Economic Strategy and agenda. 
 Arguably, the Economic Leadership Panel is not being used to the best effect. Its skills and contribution help 
determine strategy in reaction to the Council definition of needs, priorities and action. The full capability of 
the Panel will be realised when it is able to take more of an initiative on the agenda and produce solutions 
rather than, as now, being responsive. This isn’t a dramatic issue and the Panel will we anticipate mature as 
it gains confidence post Covid together with serving a pivotal role in engagement and communications with 
 
16 But see note further below 
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businesses in Renfrewshire. Perhaps, the Panel might be well served with its own dedicated (small) staff 
resource, to help facilitate this broadening of its agenda17.  
 Regular Business Collaboration and Communication with Stakeholders – such partnership between Council 
officials and key influencers and stakeholders in Renfrewshire (extending beyond the Economic Leadership 
Panel) is inadequate. By this we mean that limited formal and informal channels of communication exist 
between appropriate senior Economic and Business Development officials and (say) AMIDS, MMIC, NMIS 
and the Universities. This makes it harder to: 
 Get the right access point within the Council to explore opportunities and be heard 
 Ensure alignment of stakeholders’ priorities with the Economic Strategy and for the Economic Strategy 
to learn from and adapt to successes amongst stakeholders  
 Define collaborative opportunities 
 Understand what is happening in R&D, innovation, local and inward investment, skills needs and 
developments and what employment opportunities might be for Renfrewshire 
 Drive change and recognition in/out of the Council  
 Engagement and Communication with the Wider Business Community – parallel to the above – and in 
contrast to the Council’s role in Business Gateway and Employability services – is the lack of focus and 
commitment  of the Council’s engagement and communication with the wider business community. The 
Chamber of Commerce and Paisley BID both communicate with individuals within the Council and their 
members and serve a significant role as an intermediary in communications with their members, but their 
membership numbers don’t encompass the whole Renfrewshire business community. The issue is an 
important one because: 
 Council officials generally do not know what businesses are on the patch – beyond clients of Business 
Gateway and Employability services, meaning that they do not know the owners and senior managers, 
cannot identify sectors that operators are in and don’t know what investment/ growth/ new product 
development is happening inside these businesses 
 Because of these characteristics, the Council will be unable to support supply chain management, 
attracting data for use in marketing for Inward Investment and many other benchmarks which would 
support and enhance the reputation of Renfrewshire as a good area to do business in  
 On a geographical basis – at Hillington, Inchinnan, Westway Park, Glasgow Airport Investment Area, 
Braehead – businesses and their owners and managers are not known, nor are trends, nor potential 
demand for industrial and office space 
 An up‐to‐date and good database of businesses, their owners and managers doesn’t exist making 
communication and marketing to them impractical and reducing the ability for evidence‐based decision 
making 
 Generally, the Council’s lack of dedicated pro‐active resource  in this area means that businesses don’t 
know what the Council can offer and will themselves be passive about communicating with the Council. 
So, even where funds and advice are on offer, the take up will be significantly reduced and the costs of 
marketing higher 
 Marketing – while the Invest in Renfrewshire web site serves a number of useful functions, the economic 
development and inward investment dimensions are immature and require significant development and 
investment in search to serve the function of a first stop for business information and services.  
 Inward Investment – despite AMIDS, Renfrewshire is nearly invisible as an inward investment location. 
There are several dimensions to this: 
 The Council doesn’t know what businesses in the area might have development or expansion plans (for 
the reasons articulated in 3 above) and is not the first stop for owners/ managers to explain their 
proposals and seek support to argue for or help with their developments (skills, funds, space)  
 
17 This might be something that is worked towards, with commercial sponsorship, or e.g. the Chamber providing this support 
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 The Council is perhaps not active enough in taking the lead  with Scottish Development International in 
placing Renfrewshire on their agenda – either to understand inward investment needs, influence 
infrastructure, site or space to accommodate or help define what other parameters influence inward 
investment decisions (telecoms, schools, housing, skills availability etc.) 
 The Council team has been working on an enhanced Inward Investment product portfolio proposition for 
some time, and this piece of work requires to be concluded to allow influencing and direct responses to 
inward investment enquiries. This portfolio needs to be marketed and managed by a nominated 
individual – with requests for information and enquiries being managed effectively from a strong 
knowledge base 
 The Council’s Strategic Property Review should consider whether and what new sites might be required 
to accommodate inward investment 
 And as articulated in 2 above, partnership with key influencers needs to improve significantly  to 
influence inward invest generated via the Universities, AMIDS, MMIC and NMIS 
 The Green and Sustainable Agenda – while  the Council has committed and invested in a dedicated 
Sustainability Manager, the activity required now is to influence businesses to be sustainable – and 
contribute to Scottish Government and Renfrewshire Council’s targets – is at early days, we can learn 
already that the Council’s influencing and advocacy skills need to be stepped up to have any effect with 
businesses. Pivotal to this need is understanding who the businesses and the decision makers within them 
are, understanding the sector they work in and individual business needs. This means that  mechanisms for 
communicating with them be developed (all as described in 3 and 4 above).  
“There are two key points to consider here, the first is that the Council needs to reflect on how they can 
best support businesses to become more sustainable as we aspire to become carbon neutral (net zero) by 
2045. Secondly, in doing so how can the Council exploit the economic opportunities related to the net 
zero agenda to support and create new green businesses and jobs that are accessible for local people. For 
example, the manufacture, installation, and maintenance of heat pumps will be a key growth area for 
businesses working in the plumbing, heating, and air conditioning subsector (construction and 
manufacturing) as we transition away from traditional fossil fuel heating systems.”  
 
“Renfrewshire already has a strong cluster and a large business base working in these sectors, and there 
is also the research expertise being developed at NMIS, where energy transition is a key theme within the 
research agenda. This may be an area the Council can exploit in collaboration with industry and 
Further/Higher Education providers to develop a business support and skills pathway.” 18 
 
We recommend that a Green/ Sustainable Action Plan is developed to allow managers, influencers and the 
officers involved in business development and regeneration are included to maximise the outputs from 
effective communication. 
 Supply Chain Management – the Economic Strategy highlights the ambition to achieve supply chain growth, 
to help foster an entrepreneurial culture and support the creation of new and growing businesses. Local 
supply chain development can play an important role in maximising the local benefits of inward investment 
to ensure quality, sustainable and diverse employment opportunities for all of Renfrewshire’s people and 
places. The absence of information and engagement with local businesses suggests an inability for the public 
sector to intervene and support them identify suppliers locally. NMIS can fulfil this role for its own client 
 
18 EKOS report, ibid 
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group, but we don’t know what other opportunities might exist without first undertaking the wider research 
to map local supply chains, learning from “Meet the Buyer” workshop successes and actively collaborate 
with NMIS and MMIC. 
 
4.3 Conclusions from What’s Working Well and What Could Work Better 
Many elements of the economic and business portfolio are working well. but as we highlight, there are several areas 
where opportunities might be better capitalised upon:  
 The Council take a stronger leadership/ communication role across the portfolio of influencers and 
stakeholders, to help identify collaborative opportunities, as well as enhance the Council’s status 
 Renfrewshire Council can position itself as an exemplary, proactive Council delivering best advice and 
support to businesses in the area 
 Support further positive engagement and communication by the Council to support business development 
and growth 
 Enhance the Council’s role in economic, employment and business services by strengthening the offer of an 
efficient one and first stop for business growth 
 Better align resources and partners to deliver to sector growth and Economic Strategy ambitions and targets 
 Ultimately, support local businesses to access available  support  
 
5. Sectors, Interventions and the Way Forward 
We detail here the actions needed to address the shortcomings identified above. It’s important to say that while the 
actions catalogued below are a menu , from which the Council can select  and prioritise (depending on resources, 
finance and organisational solutions), they also provide a coherent range of interventions and structural solutions 
designed to address and deliver more effectively to the Economic Strategy targets. 
5.1  Renfrewshire’s Key Growth Sectors 
EKOS identified and categorised three groupings of business/ sectors and our role now is to select those that the 
Council and its stakeholders and partners can reasonably influence: 
 So while “foundation sectors” of health and social care, construction, hospitality and retail were identified, 
internal discussions about the Councils’ role highlights that only tourism and hospitality can be influenced 
with the finite resources of the Council 
 Growth sectors as defined by Scottish Government comprise financial, creative, energy, life sciences and 
advanced manufacturing. While AMIDS and in particular NMIS are addressing the manufacturing sector and 
MMIC the life sciences (and the Council could work more closely with them), the Council should be focusing 
in on the creative sector as a strong opportunity 
 Local niche, specialist and growth sectors in Renfrewshire were suggested as logistics (and distribution) and 
property asset management, sectors it would be difficult to find a locus for the Council  
However EKOS are explicit about the opportunity to work on a place‐basis, thus potentially working across sectors 
with those located at e.g. Inchinnan, Westway, Braehead, the Airport and Hillington. Further analysis and discussion 
also focused on the green and sustainable sector in addition to the Tourism and Hospitality and creative industries. 
5.2  Tourism 
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In 2021 there were an estimated 3,800 people employed in the sector, in 415 business units19, with tourism worth 
£123.7m in the area in 201820. A parallel piece of work is currently being undertaken by the Council to develop a 
Tourism Action Plan to replace the last visitor and tourism plan that ran from 2018 to 2021. The research and 
consultation outcomes from this work feed into this sectoral review.  
Post COVID, there is an opportunity to think again about how to recalibrate tourism in Renfrewshire. The very 
positive experience of hosting successful events and delivering an energetic cultural programme together with the 
capital investments in Paisley Town centre, in the cultural infrastructure, including the Museum and Art Gallery and 
at the Town Hall, offer new opportunities for heightening profile and footfall21. The proactive management of 
tourism marketing from within the Council is however counterbalanced by Renfrewshire being in the “shadow” of 
Glasgow, despite the collaborative nature of marketing and the City Deal, and there is a disconnect between the 
area and vibrant Glasgow Airport. Equally and most tellingly, the tourism industry’s engagement with the Council or 
in the strategic development of the sector is limited, potentially restricting collaborative product development, 
positioning and marketing of enhanced proposition(s) for the area. There are however 2m people living within ½ 
hour of the area and 3.5m within 1½ hours. 
Interventions and Recommendations: 
 Confusion and some overlap occur in the respective roles of the Council’s Economic Development, 
Marketing and OneRen functions, which need resolved  
 The paucity of industry communication suggests a strong person and job specification is needed for a 
business advisor with a background and experience in tourism whose role would be to account manage 
engagement and joint action with the tourism trade, to help them become more resilient, grow and help 
enhance the visitor experience. The account manager will provide the glue required to develop and re‐ 
position Renfrewshire Tourism, collaborating with internal and external influencers to deliver the Action 
Plan22.  
 The forthcoming Tourism Action Plan will detail other interventions. 
5.3  Creative and Cultural Industries 
EKOS estimated that there were some 1,900 people employed in the broad creative and cultural sector in 
Renfrewshire in 2021, with 395 business units. The creative industries have a broad definition, comprising media, 
performing arts, design, information and communication‐related and computer consultancy – so everything from the 
performing arts to manufacturing related design. Within these statistics, we can see the average employment is just 
under 5 people.  
“There has been substantial growth in the number of people employed in information and communication‐
related jobs, increasing 100% or by 1250 people between 2016 and 2020. The majority of this growth has 
been driven by computer consultancy‐related employment, which has seen a 17% growth in registered 
businesses, and 150% growth in the number of people employed. In contrast, the wider Glasgow City Region 
and Scotland experienced a decrease in the number of registered computer consultancy businesses (‐13% and 
‐17% respectively) and much smaller increases in the numbers of people employed in this area (34% and 
37%), suggesting that Renfrewshire has particular strengths in this area.” 
Skills Development Scotland forecasts that the creative industries will be a growth area for the Renfrewshire 
economy between 2021 and 2031, with an estimated 11% growth in the number of people employed in the area by 
2031. Given the apparent strength of computer consultancy in Renfrewshire, it seems likely that some of this future 
 
19 Source EKOS 
20 VisitScotland estimate 
21 Although this may need a closer integration of tourism and cultural activities to develop a stronger proposition for the area 
22 The draft Tourism Account Manager Person Specification is at Appendix 5  
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growth will be driven in this area. There may also be potential to capitalise on the strong film and TV sector in the 
City of Glasgow and develop the Renfrewshire‐based production industry. 
Given the increasing strength of the creative industries at the regional, national, and UK‐wide levels, it follows that 
Renfrewshire should seek to facilitate further growth in this already expanding sector to support a green recovery 
post‐pandemic and deliver low‐carbon jobs into the future. 
Interventions and recommendations are as follows: 
 Given the groundwork undertaken for the City of Culture bid23, and the Lottery supported Great Place 
Scheme24 which pulled together the associated Renfrewshire Heritage Network, it would be appropriate to 
redefine what the cultural and heritage sectors need in terms of support and intervention. They probably 
need their own actions plans 
 There is no outbound marketing of Renfrewshire as a location for the (commercial) design and creative 
sector and this should be remedied, to capitalise upon the perceived strengths of the sector. This could also 
potentially have a knock‐on effect on recruitment for the University of the West of Scotland’s creative and 
design related courses 
 Since the sector is made up of SMEs and micro businesses, they should be eligible for employability and 
Business Gateway support – the intervention here is to ensure that the sector is prioritised, with, potentially 
marketing of such services targeted to them and evaluation of e.g. their incubation and business 
development and skills needs 
 Our proposal is to amend the role of an existing member of staff to focus more on engagement with local 
creative and cultural businesses 
 The comments made below about understanding who is in the sector and having up to date data about the 
businesses, applies to this sector 
5.4  Green and Sustainable 
We have highlighted the potential for intervention with businesses to adopt green and sustainable practices as being 
important in meeting Scottish Government and Council emission targets. EKOS also highlighted the economic 
opportunities related to supporting and creating new green businesses and jobs, through for example, the 
manufacture, installation and maintenance of heat pumps. 
The Council’s Plan for Net Zero sets out how the area will work towards net zero by 203025, which along with the 
Renfrewshire Climate Panel, surveyed local businesses to identify how to make immediate and future change 
possible in the business sector. The actions are well articulated around 5 key themes and actions: 
 Clean energy 
 Sustainable transport 
 Circular economy 
 Connected communities 
 Resilient place 
Independent research was commissioned into the area's current emissions which showed transport was responsible 
for 34% and both commercial and residential energy usage contributed 29% each ‐ meaning these three areas are 
responsible for 92% of Renfrewshire total emissions. The research also outlined that the Council itself contributes 
 
23 Including the report of the Creative Renfrewshire Steering Group 
24 Which ended in September 2022 
25 Renfrewshire's Plan for Net Zero ‐ Renfrewshire Website 
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only 2.5% of all emissions in Renfrewshire, reaffirming that the primary focus should be a leadership approach as 
climate change cannot be tackled with solely internal transformation. 
This reinforces the Economic and Business case to influence the business sector to adopt green and sustainable 
practices, to help reduce emissions. While this is the philosophy underpinning the appointment of the Green 
Economy Officer, our perception and that of our consultees, is that the level of activity and communication to the 
business community, alongside relevant events, has to be stepped up. As EKOS suggest: 
“The key learnings will be around how to specifically advise, encourage and engage businesses in the region 
to work towards Net Zero and understand the impacts of Climate Change. Information from the pilot 
businesses engaged should help identify local examples, best practice and any barriers/ challenges that can 
be applicable to other businesses.”  
The interventions in this area are therefore: 
 The role of the Green Economy function of Economic and Business Development needs to be stepped up to 
firstly identify and prioritise businesses that are ready and willing to be influenced on their green agenda 
(“pilot businesses” as identified above) and secondly, broaden the communication to the full business base, 
to offer a set of tools that will help analyse and define actions to reduce emissions These should be essential 
elements in an action plan for delivering green and sustainable change in the business sector 
 Develop these tools and business advice that can be rolled out and offered to businesses in Renfrewshire 
 Commission Green Tourism to offer specific advice to tourism and hospitality businesses on how they can 
measure their carbon footprint and taken ameliorative action to decarbonise and reduce their carbon 
footprint and become net zero. Green Tourism have a set of tools and webinars which could be rolled out to 
help this sector (again, part of the action plan) 
 Commission research to drill down into those businesses in the area that are working in e.g. construction 
and manufacturing, which can transition away from traditional fossil fuel heating systems. This might best be 
done with  NMIS, where energy transition is a key theme within the research agenda 
 EKOS also recommended collaboration with industry and Further and Higher Education providers to develop 
a business support and skills pathway for the green sector 
 The comments made below about understanding who is in the sector and having up to date data about the 
businesses, applies to this sector 
 There is potential for an account management structure for engagement with external players in the green 
and sustainable sector – this would include (re)defining key objectives and outputs for the Council from this 
role and the internal reporting structure 
 
 
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5.5  Business Gateway  
We highlighted that broadly Business Gateway, business and employability services are working well26. We just have 
a few comments to make about what could be improved, having resources implications and potentially efficiencies, 
which could help with delivery of some of the other changes to interventions in the economy.  
 Along with other employability services, databases aren’t shared inside the Council, suggesting that 
marketing of services, events and other initiatives (e.g. workshops, sustainability initiatives) or gathering of 
economic and business data through research will be harder to achieve27  
 Additional administration resources could be beneficial to the client service team 
 Investment in new research resources for the team, i.e. financial performance subscriptions, would provide 
current and relevant financial intelligence on client businesses and individuals at the click of a button i.e. 
credit scores. This small investment could bring new criteria for measuring grant/ funding applications  
5.6  Inward Investment  
We highlighted that Renfrewshire isn’t visible as an inward investment location and the Council’s relationships with 
inward investment influencers and intermediaries (SDI, NMIS, Universities, some companies etc.) aren’t robust 
enough to either advocate or position Renfrewshire for inward investment. The Renfrewshire Economic Strategy 
highlights: 
“Challenge 4 ‐ To raise Renfrewshire’s profile nationally and internationally as a natural location for inward 
and established business investment, for attracting talent and as a place to visit.  
“The flagship investments bringing NMIS and MMIC to the developing, internationally focused AMIDS, are a 
strong confirmation of Renfrewshire’s credentials for further inward investors.” 
“Challenge 8 ‐ To make available land for business expansion, new business formation and inward 
investment.” 
We consider there to be five issues here in terms of the Council’s structure and capacity to support and attract 
inward investment: 
 Inward investment enquiries will demand cross Council involvement and responses from Leader of the 
Council and Chief Executive, through to senior managers/ directors involved with land and buildings, 
financial support or incentives, education and skills etc. A clear‐cut structure is required that identifies lead 
officer(s) – see below – and how and when others across the Council need to be involved 
 The Economic Leadership Panel might play a more proactive role in advocating the investment opportunities 
for the area – thus broadening its relationships with key players elsewhere in the local economy and 
amongst stakeholders 
 Secondly, since SDI and other influencers and intermediaries will generate enquiries ‐ and these will come 
from some local businesses too, looking to invest locally – there is an absolute need to create, sustain and 
manage positive relationships between the Council and e.g. SDI, AMIDS, Universities and local companies. 
The solution would be for a dedicated officer or team managing all inward investment enquiries and the 
relationship with these key influencers. Where others in the Council need to be mobilised to help respond to 
enquiries (e.g. property, employability, regeneration), then corporate protocols may be needed to establish 
clear lines of communication about who is doing what in response to enquiries. We highlight the relationship 
management issue in more detail below 
 
26 See also Scottish Local Authorities Economic Development, Indicators Framework Report 2020‐21 
27 We acknowledge GDPR issues exist with sharing of database information across the Council; asking business operators about 
their willingness to share (non‐sensitive) information may support subsequent marketing and communications to them 
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 Marketing and product portfolio – there is also a need for concrete marketing collateral to support the 
handling of enquiries and this may vary, or be required to be finessed to respond to either the source of 
enquiries i.e. from SDI, City Deal  or through AMIDS or a University, or the type of enquiry (e.g. from a local 
company, manufacturer etc.) This activity needs to be resourced, well planned, coordinated and considered 
from every angle i.e. sectoral knowledge, case studies, available research, ambassadors for the area 
available to present/ talk about local business opportunities effectively to potential investors – in effect, a 
whole programme ready to go when an enquiry is received 
 More sites need to be identified and developed to accommodate inward investment enquiries, officers 
suggesting that the shortage of sites is a constraint 
5.7  Relationship Management ‐ Working with Key Influencers, Stakeholders and Businesses 
We’ve addressed the absence of structured relationships between Council Economic and Business units with major 
influencers and stakeholders at one level and with business operators working across Renfrewshire at another, and 
why this is important28. 
This fundamental gap in the Council’s economic and business portfolio means that new investment, inward 
investment, supply chain, economic and business research and understanding of trends and collaborative working 
are all reduced. 
The outcomes are the erosion of the Council’s role to influence or be seen as a major player in the economy and the 
reduced ability to deliver to the ambitions and targets of the Renfrewshire Economic Strategy. 
We consider that there are a number of implications and interventions for addressing this shortcoming, which have 
been broadly agreed with senior officers: 
 Appropriate officers need to be given the responsibility to know the business operators at key locations ‐ 
Hillington, Inchinnan, Westway Park, Glasgow Airport Investment Area, Braehead. This responsibility 
includes meeting and knowing key owners and managers within the businesses and, where necessary (e.g. 
where risks or investment opportunities arise) introduce senior staff or even the Leader of the Council to the 
operators 
 Appropriate senior officers need to be given the account management responsibility to work with key 
stakeholders – specifically NMIS, MMIC, UWS ‐and businesses, to influence them in terms of their priorities, 
assess their achievements and alignment with the Economic Strategy and identify whether and how the 
Council may support them further etc. We don’t underestimate the philosophical and procedural changes 
required within the team to deliver on account management, but the requirement is great 
 The generic characteristics of account management are found at Appendix 4, for the roles identified above, 
along with generic KPIs 
 One senior Manager needs to take on the role within the Council to coordinate and lead these account 
management activities (above) and external communications. This would allow sharing of intelligence, 
identification of growth opportunities, everyone to contribute to the inward investment proposition for the 
Council area and maximise the Council’s and these stakeholders’ knowledge and economic impact. This 
person will require key industry and influencing skills and will be a diplomat. They need to have credibility to 
operate across these agencies and sectors. Note also that delivery across these stakeholders and businesses 
needs many others in the Council and business development team to be directed and operate an account 
management role as an integral part of their duties  
 
28 We also suggested that delivery of Business Gateway and Employability services do engage and communicate with their client 
groups  
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 A separate Tourism Account Manager is proposed29 (as detailed above and at Appendix 5), with indicative 
KPIs 
 An up‐to‐date and good database of businesses and their owners and managers has to be developed and 
kept up to date to support officers to do their account management job and to allow regular research into 
the businesses, their employment, growth or changes and to support evidence‐based decision making and to 
ensure targeted communication and marketing to them 
 Inclusive Economic Growth necessitates a broader range of metrics based on economic, social and 
environmental factors. This is an area that needs to be addressed and will demand a readjustment to 
research methodologies to be able to report accurately on KPIs that meet the Economic Strategy targets 
 Regular and consistent communications are required to be developed and delivered for businesses and 
stakeholders across the area, partly to demonstrate the Council’s role, its ”finger on the pulse” of the local 
economy and to regularly promote initiatives, workshops etc. being delivered by the Council and its 
partners. An online newsletter or similar would be appropriate 
 We have written generic account management tasks (Appendix 4) to emphasise the adaptation of the 
responsibilities of existing job holders. 
 
 
 
29 This could be a two‐year external contract, but requiring internal reporting to the senior manager  
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Indicative key stakeholders and partners are listed below: 
Indicative Key Stakeholders and Partners 
Scottish Development International  Scottish Enterprise 
Glasgow City region and City Deal  Skills Development Scotland (SDS)  
Scotland Food & Drink  National Manufacturing Institute Scotland (NMIS) 
Glasgow Airport  Medicines Manufacturing Innovation Centre (MMIC) 
University of the West of Scotland  Paisley First Business Improvement District 
West College Scotland  Renfrewshire Chamber of Commerce 
OneRen   
 
Indicative tourism related stakeholders and partners (for the Tourism Account Manager 
Tourism   Glasgow Life 
VisitScotland /EventScotland   Association of Scottish Visitor Attractions 
Scottish Tourism Alliance    OneRen 
Scottish Hospitality Group  Skills Development Scotland 
Green Tourism   Universities 
Historic Environment Scotland   
 
6. Conclusions, Recommendations and Action Plan 
A lot of economic and business services are working well, but some structural barriers reduce the capacity to 
maximise beneficial impact on the local economy and promote the role of the Council.  
Crucially, staff need to be given specific responsibilities to be proactive, rather than largely as now, being reactive. 
The absence of intelligence about who the businesses are, who leads and manages them, who to talk to etc. is 
indicative of limited resource and a reactive approach to business development. It also means that new 
opportunities aren’t being identified; Renfrewshire isn’t presenting a coherent inward investment proposition and 
consequently the Council itself needs to reassert itself to bring leadership and authority to sector and company 
growth.  
Internal requirements from adopting this proactive approach comprise changes in the roles of several staff; clear 
reporting lines; clear, defined management objectives; regular appraisal on performance etc. all within Economy and 
Regeneration. Closer working relationships are also needed to share e.g. the relationships with external influencers 
and agencies held by other units of the Chief Executive’s Department. Without underestimating the complexity of 
this change management within Economy and Development , the results will be the transition from a passive role to 
bring reassurance to key stakeholders and an enhancement not only of the Council’s role but of the beneficial 
impacts on the business community. 
 
 
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6.1  Recommendations 
Our conclusions and recommendations are that Renfrewshire Council should seek to amplify their economic and 
business growth services and impact by implementing a number of changes – which we detail below: 
1. To adopt a relationship management or account management philosophy and approach within the service to 
enable closer working with stakeholders, influencers, partners and rank and file businesses across the economy, 
at the direction of a lead, senior manager – who might be an existing or new appointment. Alongside this 
change in working practices, a coaching and training plan is required to help staff achieve what will be expected 
of them through this proactive account management approach 
2. Specifically for tourism, a Tourism Account Manager should be appointed with the responsibility to work with 
stakeholders in the sector and encourage collaboration, product development and joint marketing. A sector 
specific action plans for the creative and cultural sector30 would complement that currently being prepared for 
tourism 
3. Develop an Action Plan for the delivery of green and sustainable interventions and actions to encourage 
businesses to adopt green and sustainable targets that contribute to delivering net zero emissions 
4. Develop a planning and reporting structure that will allow for Renfrewshire to position itself for inward 
investment and be able to respond to enquiries and opportunities – this would include the development of an 
inward investment profile (including marketing collateral) and product portfolio (cataloguing sites, skills and 
other needs of inward investors) , working with intermediaries and influencers (through the recommended 
account management system) and identify the team of people who need to be involved (including touch points 
from Leader and Chief Executive to key staff) together with the identification and preparation of sites to 
accommodate new investment 
5. Potentially the role of the Economic Leadership Panel should be expanded to help gather intelligence and be 
part of the advocacy of the area for new and inward investment. This might necessitate strengthening the 
membership to include key partners not on the Panel at the moment 
6. Prepare a communications plan for communicating with the business community; this might include an annual 
Economic Conference, facilitated for debate and discussion with the business community to support 
communication 
7. Undertake the research to map local supply chains and identify opportunities for local businesses  
8. Evaluate the benefits or otherwise of keeping the Business Gateway service inhouse or contracting out and 
review Business Gateway processes to see whether time and resource can be released 
9. Research, plan and adjust research methodologies to generate a broader range of metrics based on economic, 
social and environmental factors to report accurately on KPIs that meet the Economic Strategy targets. Equally, 
plan for and develop a database of businesses across the area (identifying their owners, managers, employment, 
functions etc.) in order to support market research, support account managers and generate effective 
communications with them 
 
6.2  Outcomes 
The outcomes from implementation of the recommendations in this report are, in our view, clear cut: 
 Reposition and enhance the Council role in sectoral and business growth and development 
 Align existing resources and partners to deliver to sector growth ambitions, as defined by the 2020‐30 
Economic Strategy  
 Stimulate and manage collaboration and enhanced and regular communication with strategic partners and 
the business community 
 
30 Especially focusing on the commercial sector 
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 Identify how to further stimulate innovation and entrepreneurship 
 Identify what the inward investment portfolio, including property assets, needs to be to enhance 
Renfrewshire’s positioning and attract new investment 
 Map and develop local supply chains and align with Renfrewshire’s businesses 
6.3  Way Forward ‐ Implementation 
Some key decisions are required around resources, accountabilities, job descriptions and performance management: 
1. Agreement of the overall report and its recommendations 
2. Determine that there is there is budget for 1 new account manager for Tourism  
3. One senior manager takes on the role of managing the account management responsibilities of staff whose job 
descriptions are expanded to fulfil this role 
4. Agreement and commitment to introduce an account management approach and philosophy into the staff team, 
with allocation of responsibilities, reporting lines and accountabilities  
5. Identification of needs and delivery to a coaching and training plan to upskill staff to fulfil these roles 
6. Preparation and delivery of a communication plan to deliver to the ambitions of the report 
7. Agreement of a clear direction for the green/ sustainability and creative industries tasks 
8. Agreement and delivery of the preparation of a database of companies and changed research methodology to 
develop metrics associated with the economy, social factors and the environment 
6.4  Risk Analysis 
The fundamental question is what happens if Renfrewshire Council doesn’t adopt the recommendations from EKOS 
and Business Pointer’s work? 
We suggested above that the actions that emerge from the analysis are a menu of sorts, from which the Council can 
select and prioritise, depending on resources and organisational solutions. However they also provide a coherent 
range of interventions and structural solutions designed to address and deliver more effectively to the Economic 
Strategy targets. 
Failure to implement the recommendations will in our view result: 
 In the Council’s role continuing as is and the Council not being seen, or actually being a major influencer in 
business development and inward investment 
 Tourism, creative industries and the green agenda will considerably under perform 
 Relationships with key influencers and intermediaries will remain “neutral”, suggesting that the Council will 
find it harder to influence their priorities and ensure their alignment with the Economic Strategy targets 
 Local investment and performance by Renfrewshire businesses will occur either without the Council 
knowing, or being able to help 
 Communications with the business community and understanding who they are will be weakened, 
suggesting also that marketing initiatives and support to them in the future will be harder. 
 
Business Pointer, April 2023   
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Appendix 1 
Interviewees 
 
Name  Organisation   Position 
Alasdair Morrison  Renfrewshire Council  Head of Economy & Development 
George Hunter  Renfrewshire Council  Chief Economic & Regeneration Officer 
Ruth Cooper  Renfrewshire Council  Economic Development Manager 
Barbara Walker  Renfrewshire Council  Programme Director 
City Deal and Infrastructure 
Colette Saez  Renfrewshire Council    Assistant Economic Development Manager  
Business Development  
Andrew McKean  Renfrewshire Council  Tourism Officer 
Robert Kinniburgh  Renfrewshire Council   Business Growth Advisor 
Cindy Robb  Renfrewshire Council  Creative Industries 
Marie Milne  Renfrewshire Council  Business Gateway Administrator  
Joanna Quinn  Renfrewshire Council   Marketing Manager 
Dr Victoria Hollows  One Ren  Chief Executive 
Sylvia Smith  One Ren  Business Development  
Michael Dunn  EKOS  Consultant 
Chris Kelly  EKOS  Director 
John Kelly  EKOS  Consultant 
Michael Colhoun  Discover Scotland Tours  MD 
Bob Grant  Renfrewshire Chamber of Commerce  CEO 
Jill Carrino  Renfrewshire Chamber of Commerce  Deputy CEO  
Ross Nimmo  Glasgow Airport  Head of Planning and Development  
Fiona Gallagher  Mar Hall  Head of Sales 
Helen Livingston  Branding Boutique  Director 
Paul Fraser  Ingliston Country Club  Owner 
Linda Barrett  Paisley Abbey  Manager 
Paul Kilby   Glasgow City Region ‐ City Deal  Regional Partnership Manager 
Andrew Robertson  Glasgow City Region ‐ City Deal   Intelligence Hub Manager 
Scott McLean   Green Business/Zero Waste Scotland  MD 
Gordon Smith   VisitScotland  Regional Director  
Regional Leadership & Development 
Janie Neumann   VisitScotland  Sustainability Manager 
Paul McCafferty   Scottish Enterprise  Tourism  
Aileen Lamb  Scottish Enterprise  Programme & Strategy Manager 
Anna Young  Glasgow Life  Senior Tourism Manager 
Grant Edmundson  Frasers Property – Hillington Park   Commercial Director 
Jonny Mone  UWS  Head of Business Innovation  
Sandro Carnicelli  UWS  Senior Lecturer & Head of Events & Tourism 
Unit 
 
 
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Appendix 2 
EKOS Priority Growth Opportunities for Renfrewshire  
The key growth sector opportunities are aligned to the following thematic areas: 
 Current sectoral strengths that require a stronger “local” focus: 
o (Advanced) manufacturing, engineering, life science/medical. 
 Current “untapped” sectors where Renfrewshire Council and partners could do more to unlock the growth 
opportunity: 
o Development of local culture/ creative offering. 
o Further development of tourism/ hospitality offering.  
 Innovation and entrepreneurship: 
o Cross sector ‐ R&D intensive and with scale‐up potential, with HE/FE leading.  
 Land, property, and incubation: 
o Development of the land and property assets with a focus on innovation and enterprise and the role of 
incubators.  
 Map and develop local supply chains:  
o Develop new support products.  
 
Inward investment  
While more consideration of the level of resources which would be required, the following are highlighted as 
potential services: 
 provision of a one‐stop shop for anyone seeking to invest in Renfrewshire (start‐up/growth/inward investor): 
o project scale requires to be defined with supporting triage service  
o named contact to act as front face of project and which will manage marketing  
o marketing and promotion 
o develop networks with public and private sector intermediaries  
 
 
 
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Appendix 3 
EKOS Summary of the Policy Context 
 
Policy Overview 
UK and Scottish Level 
 UK Levelling Up White Paper  
 Scottish Government National Performance Framework  
 Scotland's National Strategy for Economic Transformation 
 Scottish Government Economic Inclusion Plans 
 Infrastructure Investment Plan 
 Planning Policy and NPP4 
 Just Transition ‐ A Fairer, Greener Scotland 
 National Digital Strategy 
Regional Level 
 Glasgow City Region Economic Strategy 
Local Level 
 Renfrewshire Economic Strategy 
 Renfrewshire Economic Recovery Plan 
Cross Cutting Policy Themes 
 Delivering inclusive growth, wellbeing, and Fair Work 
 Addressing the climate emergency and securing a ‘just transition’ 
 Innovation and digital  
 Place‐making, sustainability, and Community Wealth Building 
 
 
 
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Appendix 4 
Generic Account Management Roles and Responsibilities for Business Development Staff 
 
Introduction 
This is a generic account management statement of roles and responsibilities for business Development staff within 
Renfrewshire Council. The aim is to introduce an account management philosophy and approach to enhance 
understanding of and communication with stakeholders, influencers, partners and individual businesses. 
Account Management  
Account management is a structured approach to managing and nurturing relationships with players in the 
Renfrewshire economy, including major businesses, stakeholders and influencers31.  
Within Renfrewshire Council, the role is to identify key business players, stakeholders and influencers and develop 
strong relationships with them – to agree on joint priorities, collaborative opportunities and ways of working – to 
support the achievement of the Councils’ Economic Strategy objectives and targets. Within the Council, a senior 
manager will have responsibility for coordinating the efforts of staff and ensuring that a regular reporting 
mechanism is implemented to allow teams to know what is going on and where opportunities might be supported 
by Council intervention. 
The account management’s role will be to feed information back to departments, senior staff and members while 
mobilising and managing Council support to achieve the joint objectives and planned outputs with individual 
businesses, partners and stakeholders. 
Account managers must learn about and be knowledgeable about the key businesses, stakeholders and influencers 
and what drives them. They must be customer focused to build trust and be strong communicators to manage their 
external relationships properly. They must also communicate with and manage others internally who contribute to 
account management objectives. 
Account Manager Overview 
 Operate as the lead point of contact within the Council for allocated stakeholders or businesses 
 Operate as the lead point of contact for businesses that may operate from an allocated business location or 
industrial estate (e.g. Inchinnan) 
 Get to know and create strong, long‐term, trusting relationships with these organisations and their senior 
managers and board members 
 Address the business issues and opportunities each business or stakeholders has and identify whether and 
how the Council and its partners might be able to support them 
 Keep senior management advised and informed of contacts, opportunities, risks etc. within the portfolio of 
account managed companies or influencers 
 Liaise with other cross‐functional internal Council teams to ensure business and stakeholder needs or 
queries are met  
 Experienced facilitator who can engage and lead complex groups  
 
Skills 
 
31 In the commercial sector the role is a dual one ‐ helping customers in their relationship with the account manager’s business, 
while also maximising the value of sales and services to them and making sure to retain them as customers 
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Individuals operating an account management system with the Council will be educated to degree standard and/ or 
have industry or public sector experience at an operational level – advising and supporting businesses. 
They must be familiar or able to adapt and use account management software (CRM), be able to communicate with 
business clients and be able to manage diverse people and teams internally, to generate their commitment to 
contribute to the external needs of businesses.  
They will be able to plan ahead, coordinating internal inputs and ensuring systematic reporting to measure the 
effectiveness of the Council’s support/ intervention and contribution to Economic Strategy objectives and targets. 
They will also have the proven ability to juggle multiple account management projects at a time, while maintaining 
sharp attention to detail 
They will be a self‐starter and have the capability to initiate new business opportunities for the Renfrewshire 
economy and persuade internal and external clients of their contribution to help make them happen. 
Account Management Responsibilities and Tasks 
1.  Knowledgeable about the working of the public sector and the role of Councils in economic 
development, business growth and regeneration 
2. An understanding of Scotland’s and Renfrewshire’s economy and associated strategies and policies 
3. Accept allocated businesses or key influencers/ partners to work with, or areas (e.g. Inchinnan) to work 
within and identify and communicate with businesses within these areas 
4. Be the lead contact within the Council and coordinate communications with identified businesses, 
getting to know the business, their senior managers/ owners and the sector/business they operate in 
5. Work with other Council staff (and staff amongst partners) who can assist meeting the client managed 
business needs and requirements 
6. Be the ambassador for the Council with client account managed businesses 
 
Indicative Key Performance Indicators for Generic Account Management Responsibilities 
 Participate in training provided to support officers fulfil the account management approach to business 
development 
 Identify the businesses, senior managers or owners, sector they operate in, value etc. to have profile that 
can be briefed to colleagues if necessary (when other might be able to assist companies)  
 With own allocated businesses, introduce self and outline role and services of the Council, identify 
positioning of business re profitability, skills, recruitment etc. 
 Identify opportunities for business growth, barriers and whether Council or other stakeholders or partners 
can support businesses 
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Appendix 5 
Person Specification for Tourism Account Manager 
 
Introduction 
Account Management is the role of communicating and representing those working in the tourism sector to answer 
questions, address concerns and help them work together to promote the destination (for tourism) and their 
businesses and organisations It might include internal Council communications and engagement where others inside 
the Council are best placed to respond to industry needs. 
Daily tasks of an Account Manager include overseeing routine issues as well as handling more complicated ones on 
behalf of their client group(s). A good Account Manager must be customer focused to build trust with customers. 
They must be a strong communicator to manage their external relationships properly. An efficient Account Manager 
must also be knowledgeable about operators’ businesses, sectoral players and characteristics, markets and customer 
demands or behaviours that impact tourism performance. 
Account Manager Overview 
 Operating as the lead point of contact within the Council for any and all matters specific to tourism business 
development  
 Create strong, long‐term, trusting relationships with tourism operators, key business executives and 
stakeholders in both sectors 
  
 Build and maintain strong, long‐lasting customer relationships 
 Liaise with cross‐functional internal Council teams to ensure that sector and business needs or queries are 
met   
 Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors 
 Experienced facilitator who can engage and lead complex groups  
Skills 
The individual will be educated to degree standard and/ or have industry experience; they may be familiar with 
account management software (CRM), have a flair for client communication and understand consumer behavior. 
They will be able to plan ahead, to fit with (say) the awards, funding application timescales, exhibitions, events and 
conference calendars. They will have systematic reporting capabilities, both internally to Council management and 
externally to industry groups or representatives. They will also have the proven ability to juggle multiple account 
management projects at a time, while maintaining sharp attention to detail. 
They will be a self‐starter and have the capability to initiate new business opportunities for client businesses in 
tourism to help individual businesses, groups of operators and the destination. 
 
Responsibilities and Tasks 
1. Experienced and knowledgeable about the tourism sector and its reach, or the ability to absorb information 
and operate within the sector 
2. Understanding of or quick to assimilate industry characteristics in the tourism industry (e.g. seasonal 
business models, structures of the sectors, consumer decision making and all other such matters as impact 
individual business performance and the success of the destination) focusing particularly on commercial 
operators and businesses  
3. A thorough knowledge of Scotland’s tourism strategy  
4. Has a clear understanding of the challenges facing the tourism sector in terms of margins, skills, recruitment 
and retention, and have the ability to work with the internal Skills Development Team and the wider 
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stakeholder groups in education and industry to execute plans which will position Renfrewshire Council well 
with industry and employers 
5. Be visible and available to local businesses – is proactive, well planned, has demonstrable experience in 
product innovation for businesses and able to develop groups of operators to work together  
6. Experienced networker – ability to operate at the highest level in Tourism and Hospitality including with e.g. 
Scottish Government, VisitScotland to represent Renfrewshire  
7. Has a clear understanding of Destination Management 
8. Is a strong and effective communicator who can work seamlessly across the Council to engage, inform and 
effect change – particularly with OneRen/ Marketing/ Elected Members  
9. Will lead, work with partners and support others to implement support for Green/ Sustainable activities in 
the area – positioning Renfrewshire as a green destination 
10. Will engage with industry awards – VisitScotland/ Thistle Awards/ CIS/ HIT Scotland/ Sustainability Awards to 
enhance the reputation of Renfrewshire  
Indicative Key Performance Indicators for the Tourism Account Manager 
 
 Within 6 months  
o Have Industry Group formed and operational, with effective reporting into/out of Council 
o Have full and comprehensive dataset of all operating companies developed within Renfrewshire 
(These should be profiled, their activity, owners/ managers, markets, and an understanding of what 
they bring to the area in terms of visitor numbers, spend, employment, supply chain requirements, 
green credentials, training etc.) 
o Initiate a programme of familiarisation visits for the tourism and hospitality sector to get to know 
and be engaged with Paisley Museum and Art Gallery, so operators can tie in their marketing with 
the new facilities 
o Work with OneRen and Council Marketing on marketing collaboration to encourage tourism and 
hospitality sector to work with Museum and Art Gallery and Town Hall 
o Set up or be part of the programme VisitScotland familiarisation visits – 1 for UK and 1 International, 
working in partnership with Industry Group – to be delivered late 2023/early 24 
o Student placement/support programme from UWE to Tourism Industry 
o Monthly internal reporting to the business development team 
 
 Within One Year 
o Have a demonstrable portfolio of tourism and hospitality operators with whom the Council is 
working with on business development 
o Collaborative tourism operators’ marketing initiatives to promote the destination 
o Forward programme of familiarisation visits organised 
o Press and publicity opportunities realised with Council Marketing 
 
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On: 29 August 2023
___________________________________________________________________
Report by: Chief Executive
___________________________________________________________________
Heading: Clyde Muirshiel Regional Park – Strategic Tourism Infrastructure
Development Plan and Castle Semple Vision Document 
1.   Summary 
1.1 The purpose of this report is to inform the Economy and Regeneration Board
of the development of a Strategic Tourism Infrastructure Development Plan
(STIDP) which sets out a number of projects to enhance infrastructure and
relieve visitor pressure points at Castle Semple and Muirshiel Country Parks. 
1.2 A copy of the STIDP can be found in Appendix 1 of this report. 
1.3  This report also provides an update on the consultation exercise, which was
undertaken to support the STIDP, as well as progress on the development of a
future Castle Semple Vision document.
2.   Recommendations 
2.1 It is recommended that Board: 
(i) Approves the Strategic Tourism Infrastructure Development Plan (STIDP)
as a basis for further development and delivery of proposals, including the
preparation of bids for major capital funding streams.   
(ii) Authorises the Head of Economy and Development to conduct a series of
feasibility studies to support the next stages of development for the STIDP. 
(iii) Notes the intention to produce a long-term Castle Semple Vision.
_________________________________________________________
3.   Background 
3.1 In 2022, the Council were successful in securing funding from VisitScotland to
produce a Strategic Tourism Infrastructure Development Plan (STIDP) for
Castle Semple and Muirshiel Country Parks.  
Item 6
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The plan sets out short to medium term tourism infrastructure solutions and a
programme of phased investment over the next five years.  In particular, the
plan:- 
 identifies high level requirements for strategic tourism infrastructure;
 considers the future role of Castle Semple/Muirshiel Country Parks in the
wider context of Clyde Muirshiel Regional Park and the emerging
Renfrewshire Tourism Action Plan;
 provides a catalyst for attracting inward investment to implement both short
to medium term projects and those in the longer-term. 
3.2 This report summarises outcomes from the STIDP process to date and next
steps. 
4  Consultation and Engagement 
4.1 The STIDP was developed through detailed consultation with Park staff,
Council officers and key local stakeholders such as the RSPB, along with desk-
based analysis and site visits to Castle Semple and Muirshiel Country Parks. 
This included: - 
 Engagement with Elected Members and Senior Officers with operational
responsibility for Clyde Muirshiel Regional Park. 
 Engagement with The Villages Local Partnership (a group of seven local
Community Councils (Lochwinnoch, Howwood, Kilbarchan, Brookfield,
Bridge of Weir, Elderslie, Houston). 
 Wider Stakeholder & Public Consultation – An in-person event hosted at
the Castle Semple Visitor Centre on 23 February 2023 was attended by
approximately 80 stakeholders, residents, and park users, with a survey
also available online.    In total 136 consultee responses were received. 
4.2  Outcomes from the consultation (Appendix 2) identified key priorities for both
short and medium/long term projects at Castle Semple and Muirshiel Country
Parks. Respondents’ highest priorities were: 
 Short Term (all at Castle Semple)
o 1. New Toilet facilities
o 2. Pedestrian Safety & Accessibility
o 3. Upgraded Trails & nature lookouts/hides 
 Medium / Longer Term
o 1. New Additional Visitor Centre & Café Facility
o 2. Upgraded Castle Semple Visitor Centre
o 3. Muirshiel Country Park Centre Upgrade 
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4.3  Additional priorities from the consultation included the enhancement of paths
and wayfinding, improvements to watersports facilities (changing/showers) and
improvements to connectivity, particularly in relation to active travel and public
transport.   
5  STIDP Priorities 
5.1 The consultation outcomes have informed the priorities identified within the
STIDP, particularly in relation to access, connections to sustainable travel
choices and the provision of adequate toilet facilities on the site.  The three
‘high’ priority projects identified are: 
 Priority 1: New Toilet Facilities Demolish the outdated toilet block, providing
a new facility on the existing site. This will be designed to improve
accessibility and provide a small changing area for independent watersports
users and/or bike hire hub plus additional cycle parking. 
 Priority 2: Railway Bridge Safe Movement & Connections. This action would
address pedestrian, cycle, and vehicular conflicts at the railway bridge
(Church St/Lochlip Road) with new junction markings (white lining/hazard
marking/cycle markings to road and cycleway plus sightline improvements.
 
 Priority 3: Public Transport Connections (CS-Lochwinnoch Stn)- Improve
legibility ease of connections and provide appropriate signage for
Lochwinnoch Rail Station, RSPB, and Castle Semple with information on
including, for example, active travel trails, Castle Semple Loch, Barr Loch
and CMRP. Amend/Improve existing crossing, white road markings and
provision of safe crossing for pedestrians and cyclists. 
5.2 A further 5 short term projects were also recommended (see STID plan page
60 at Appendix 1). These projects include improvements to wayfinding, active
travel, boardwalks/trails, improvements to public realm and a play park at
Muirshiel Visitor Centre. 
6  Castle Semple Vision 
6.1  To develop future aspirations for Castle Semple work is also progressing on the
preparation of a vision document which considers the long-term promotion of
Castle Semple Gateway as a ‘regional destination’ for environmental education,
leisure, recreation and tourism. 
6.2 The vision document will outline key aspirations and conceptual plans for Castle
Semple and surrounding assets, which will form the basis of a conversation to
develop a future masterplan for the site. 
7  Next Steps
 
7.1 To support progress and delivery of actions from the STIDP, officers will utilise
existing regeneration budgets, such as the Place Investment Fund and Shared
Prosperity Fund to conduct feasibility and detailed design studies to further
develop several of the short-term priorities highlighted in the plan.  
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If feasible, officers will then consider capital funding to deliver these priorities.
Any delivery will be progressed in partnership with the local community and key
stakeholders.   
7.2 Officers will look to finalise a draft of the vision document before the next
meeting of the Clyde Muirshiel Liaison Group.
___________________________________________________________________
Implications of the Report 
1. Financial – No immediate additional finance is sought. All funding in the short-
term is accounted for within existing Council budget and secured external
funding. 
2. HR & Organisational Development – None. 
3. Community Planning – 
 Reshaping our place, our economy, and our future: Renfrewshire Council
is working with stakeholders to maximise the opportunities for culturally led
regeneration, providing support to make best use of heritage assets. 
 Building strong, safe, and resilient communities: working in partnership
with local groups and organisations to achieve positive outcomes. 
4. Legal – None. 
5. Property/Assets – None. 
6. Information Technology - None. 
7. Equality and Human Rights 
(a) The Recommendations contained within this report have been assessed
in relation to their impact on equalities and human rights. No negative
impacts on equality groups or potential for infringement of individuals’
human rights have been identified arising from the recommendations
contained in the report. If required following implementation, the actual
impact of the recommendations and the mitigating actions will be reviewed
and monitored, and the results of the assessment will be published on the
Council’s website. An Equality Impact Assessment is being prepared as
part of the project requirements. 
8. Health and Safety – None.  
9. Procurement – None. 
10. Risks – None. 
11. Privacy Impact – None. 
12. Cosla Policy Position - Recognising Tourism Outlook 2030.
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13. Climate Risk - No identified impacts at present. 
List of Background Papers – None.
___________________________________________________________________ 
Author: Euan Shearer; Regeneration and Place Manager
Email: euan.shearer@renfrewshire.gov.uk 
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CMRP CASTLE SEMPLE / MUIRSHIEL
COUNTRY PARKS
STRATEGIC TOURISM INFRASTRUCTURE DEVELOPMENT PLAN
Place Making Framework 
Investment Plan for Visitor & Tourism Infrastructure
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2 3
Contents
Introduction
1.1 Purpose
1.2 Aims and Objectives
1.3 Report Structure
Contextual Assessment
2.1 Policy Context (National / Regional / Local)
2.2 Overview of Clyde Muirshiel Regional Park
2.3 Castle Semple & Muirshiel Country Parks
Developing the Country Park ‘Gateway’ Facilities
3.1 Developing a Plan for Future Investment
3.2 Castle Semple Country Park
3.3 Loch Aird Boardwalk
3.4 Conclusion to Developing the Country Park ‘Gateway’ Facilities
Strategic Plan
4.1 Developing the Strategic Vision
4.2 Key Aims
4.3 Developing a Project-Based Strategy
01
02
03
04
05
06
Report by Ironside Farrar Ltd
June 2023
Strategic Tourism Infrastructure Development Plan
5.1 Programme of Investment & Development
5.2 Developing a Phased Investment Plan
5.3 Consultation & Engagement
5.4 Delivering a Sustainable Short-Term Future - Castle Semple
5.5 Priority Action Plan
5.6 Delivering a Sustainable Short-Term Future - CMRP
5.7 RTIF Application - Early Action Projects
5.8 Medium Term Future
Project Development & Next Steps
6.1 Project Development & Next Steps
6.2 Identification Programme of Short-Term Investment
6.3 Project Development Priority Projects
6.4 Castle Semple - Start of a Journey
Appendices
Appendix 1: Summary Project Sheets Illustrating Draft RTIF Short List.
Appendix 2: Table summarising potential Projects: Long List
Appendix 3: Table summarising potential Projects: Short List Projects
Appendix 4: Summary of Consultation & Engagement Feedback
Appendix 5: Tabulated Policy Summary
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4 5
1.1 Purpose
Renfrewshire Council (the Council) has commissioned
the Strategic Tourism Infrastructure Development Plan
(STIDP) to better understand the future role of Castle
Semple and Muirshiel Country Parks in the wider context
of Clyde Muirshiel Regional Park (CMRP) and the
emerging Renfrewshire Tourism Action Plan.
The study (including the STIDP at section 5) seeks to identify high level
requirements for strategic tourism infrastructure development at Castle
Semple and Muirshiel Country Parks that form key gateway facilities to
CMRP.
Since being built in the 1990s, Muirshiel and Castle Semple Country
Parks have witnessed significant growth in visitor numbers with resultant
pressures on facilities, services, and local infrastructure. The Council are
keen to translate increasing visitor demand into a long-term opportunity to
promote the Country Parks as ’gateways’ within CMRP and develop a
major regional level tourism strategy based around outdoor activity,
contact with nature, active leisure and health and well-being. It should be
noted that current facilities are at capacity and unable to capitalise on the
opportunity that an increased value on outdoor green/blue space offers.
The study seeks to address:
• Context and setting of CMRP (incorporating Castle Semple and
Muirshiel Country Parks and setting out the Strategic Vision and
Opportunity).
• Define future gateway and destination role of Castle Semple and
Muirshiel Country Parks.
• Set out a programme for progressive phased investment.
Consultation has included Renfrewshire Council Members, local
stakeholders, and tourism/regeneration/place officers across Council
Services along with the RSPB, VisitScotland and the Ranger Team at
CMRP. In addition:
• The Client Steering Group has helped to coordinate consultation
through a Clyde Muirshiel Liaison Group.
• A Consultation Event was hosted within the Castle Semple Visitor
Centre in late February and supported with an online Consultation
Room. 60-80 stakeholders attended the event with 15 completed
survey forms.
• The online ‘Consultation Room’ (available on computers, digital
devices and phones) allowed wider stakeholders to provide feedback
and complete a questionnaire on facilities and investment priorities.
The online Consultation had a participation level in excess of 540
visits with 136 completed questionnaires.
The study has sought to develop set of prioritised project proposals with
input from operators, stakeholders and local community interest groups
which will meet the core opportunities and investment needs at Castle
Semple and Muirshiel Country Parks. Renfrewshire Council is keen that
future investment is strongly aligned to the emerging Renfrewshire
Tourism Action Plan.01
Introduction
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6 7
1.2 Aims & Objectives
The Plan will help to identify areas of opportunity and identify actions to
strengthen regional tourism infrastructure, support placemaking and
address the needs of both residents and visitors. Furthermore, it will
create a framework to define future planning to assist in securing
additional funding for projects within the Country Parks.
The aim of the project is to develop a place-based framework for tourism
development, that seeks to create a destination gateway for Castle
Semple and Muirshiel Country Parks set within the wider context of
CMRP.
The Plan objectives are to:
• review the opportunities, requirements, challenges and current and
future capacity of the site to meet the needs of visitors, whist
continuing to support and service the varied specialist groups/users
into the future.
• define the requirements for investment within the site and to set out a
programme for investment over the short, medium, longer term along
with any priorities and projects eligible under RTIF funding.
• outline how the existing visitor infrastructure can be enhanced through
the delivery of improved services with stronger alignment to deliver
low carbon and sustainable travel choices for leisure and outdoor
recreation users.
• demonstrate how stronger local and regional links can be developed
to ensure investment in improved infrastructure and facilities can be a
catalyst for positive economic recovery and area wide regeneration
(post-Covid).
• Identify the key visitor and site infrastructure requirements to address
visitor pressures within Renfrewshire’s Country Parks that could be
advanced through an application for RTIF support.
In summary, the Plan seeks to both align and build on the emerging ideas
of the Renfrewshire Tourism Action Plan, creating a comprehensive place-
based framework for Castle Semple as the primary visitor gateway to
CMRP in Renfrewshire.
1.3 Report Structure
The report is presented in in six sections as follows:
1. Introduction 
Describing purpose, aims and objectives of this study set within  
the context of national and local policies.
2. Contextual Assessment
Overview of CMRP and the role of Castle Semple and Muirshiel
Country Parks including key issues, place and visitor profile.
3. CMRP – Developing the Country Park ‘Gateway’ Facilities
Developing Castle Semple as Renfrewshire’s Gateway to CMRP.
4. Strategic Vision 
Setting out the broad vision and aspirations in the context of
emerging tourism planning.
5. Castle Semple Country Strategic Tourism Infrastructure  
Promoting Castle Semple as a place-based destination.
6. Project Development & Next Steps
Identifying strategic programme of investment and key project
components of delivery strategy and phasing.
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8 9
2.1 Policy Context
The policy context contains national, regional and local
policies. National policy has in recent years provided a
stronger policy framework around the protection and
enhancement of environmental assets, climate change,
health and well-being (including active communities,
place qualities and place-making). The national policy
framework sets out an ambitious programme for tourism
growth.
NATIONAL
Scotland’s Climate Change Plan
Scotland’s ambitious climate change legislation sets a target date for net
zero emissions of all greenhouse gases by 2045. Climate change is the
single greatest threat to Scotland's environment and may affect the
delicate balance of Scotland’s ecosystems and transform Scotland’s
habitats and biodiversity, adding to existing pressures. Regional Parks
and Country Parks have a role in education and supporting the transition
to net zero.
02
Contextual Assessment
National Tourism Strategy, Scotland Outlook 2030 1
Sets out the national Tourism Strategy for Scotland to be world leaders in
21st century tourism built around the key priorities of our passionate
people, our thriving places, our diverse businesses, our memorable
experiences.
Tourism is an important industry in Scotland and plays a significant role in
the country's economy. Tourism is acknowledged as having a significant
role in delivering Scotland’s wider economic strategy as it cuts across
every sector and touches every part of Scotland’s economy. Tourism can
help to stimulate investment and development across all and help to
create jobs and support local businesses in areas that may otherwise
struggle to attract investment. However, this ambition goes beyond that; it
will look to enrich the lives of those who live here and visit us; it will
protect and preserve place quality and has an important role in acting as a
global pioneers for responsible tourism.
The National Tourism Strategy places an emphasis on Responsible
Tourism as a strategic priority. This looks to ensure that tourism leads to
improved community wellbeing and nurtures thriving places across
Scotland.
1  Na�onal Tourism Strategy, Scotland Outlook 2030, VisitScotland
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10 11
National Planning Framework 4 (NPF4)1
NPF4 sets out a national spatial strategy for Scotland and defines national
planning policy. The NPF4 sets out a number of spatial principles relevant
to the planning for rural assets. The following 4 spatial principles are
relevant:
• Conserving and recycling assets: We will make productive use of
existing buildings, places, infrastructure and services, locking in
carbon, minimising waste, and building a circular economy.
• Local living: We will support local liveability and improve community
health and wellbeing by ensuring people can easily access services,
greenspace, learning, work and leisure locally.
• Rebalanced development: We will target development to create
opportunities for communities and investment in areas of past decline
and manage development sustainably in areas of high demand.
• Rural revitalisation: We will encourage sustainable development in
rural areas, recognising the need to grow and support urban and rural
communities together.
1  NPF4, Sco�sh Government
The NPF4 forms a core part of the Development Plan and sets out the
Scottish Government's vision for the country's spatial development over
the next 10-20 years. The spatial principles and national spatial strategy
support the planning and delivery of:
• Sustainable places
Will help to deliver on core national outcomes for the environment,
communities, economy addressing a range of policies to tackle
climate change, reduce emissions, restore and better connect
biodiversity, protect and enhance natural places, greenbelts,
sustainable transport and promote a more circular economy.
• Liveable places
Will help to deliver on core national outcomes for communities,
culture, human rights, children and young people, and health
addressing a range of policies to tackle health inequalities, promote
healthier lives, enhance blue-green infrastructure and support design
quality and place.
• Productive places
Will help to deliver on core national outcomes associated with fair
work and the business, economy, poverty, communities helping to
support a greener, fairer, and more inclusive wellbeing economy and
addressing a range of policies associated with Community Wealth
Building, culture and creativity, rural development and tourism.,
REGIONAL
GRI Rural Community Tourism Strategy
The GRI Rural Tourism Strategy was commissioned for the Greater
Renfrewshire and Inverclyde area under Scottish Government’s Rural
Communities Testing Change Fund, to identify ways of supporting rural
communities. The strategy aims to enhance the economic and social
benefits of sustainable tourism for local communities while minimising any
negative impacts on the environment.
The strategy sets out a range of measures to support rural tourism,
including the development of new tourism products and experiences, the
promotion of sustainable tourism practices, and the improvement of
tourism infrastructure and services. It also seeks to encourage greater
collaboration between different stakeholders in the tourism sector,
including businesses, local communities, and government agencies.
The GRI Rural Tourism Strategy recognises that rural tourism is an
important source of employment and economic growth for many rural
areas of Scotland. It also acknowledges that tourism can have negative
impacts on the environment and local communities if not managed
carefully. Therefore, the strategy emphasises the need for sustainable
tourism practices that balance economic growth with environmental
protection and social well-being. The strategy emphasises the need for
sustainable tourism practices that balance economic growth with
environmental protection and social well-being.
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12 13
LOCAL
Renfrewshire’s Economic Strategy 2020-2030
A key challenge defined within Renfrewshire’s Economic Strategy is to
raise the profile of Renfrewshire nationally and internationally as a natural
location for inward and established business investment, for attracting
talent and as a place to visit. A core intervention under this challenge is to
sustain visitor growth in the long term (a new visitor attraction) and build
our capacity for tourism growth.
Renfrewshire Local Development Plan
The Renfrewshire Local Development Plan sets out an ambitious Spatial
Strategy that provides a framework for the protection and enhancement of
Renfrewshire’s diverse natural environment, built and cultural heritage
assets and delivery of economic and infrastructure investment.
Furthermore, it guides the future use of land to assist in creating strong
communities and attractive places.
The LDP includes a revitalised recognition of the built, natural, cultural
and heritage tourism offering of Renfrewshire and the important
contribution that the tourism sector makes to the Renfrewshire economy.
Key policy areas include:
• Sustainable Economic Growth
Deliver successful places, based upon balancing the relationship
between the environmental, social and economic characteristics of the
area.
• Sustainable Travel
Demonstrate that there is good accessibility to a range of sustainable
travel modes, based on links to the hierarchy of walking, cycling,
public transport networks.
• Tourism
Proposals for sustainable tourism development including new or
expanded tourism-related facilities – (Policy E4).
• Built Environment
Protect and enhance the quality of the built and natural environment
and be of a design that is appropriate to reflect the siting, density,
character, landscape setting and identity of the surrounding area.
• Village Centres
Local Service Centres (Lochwinnoch) perform a vital role in supporting
many local communities within Renfrewshire. These centres have
more localised catchment areas providing a range of local services.
Small local village centres (Howwood/Kilbarchan) which perform a
vital role in supporting local communities within Renfrewshire’s
villages.
Renfrewshire Tourism Action Plan (Emerging)
Renfrewshire Council is developing a Tourism Action Plan which is at
early consultation stage. This will provide an opportunity to reflect on the
positive experience of hosting successful events and delivering an
energetic cultural programme and how to build on and complement this in
the future.
Tourism is a key sector within the Renfrewshire economy. Covid had a
dramatic impact on tourism with changes to patterns of normal visitation
which resulted in emphasis on day visits, increased use of countryside
and “staycation” holidays. This has led to pressures on visitor destination
(excess demand) and extended visits and bookings associated with self-
catering, countryside visits, and activity. These circumstances resulted in
more of Renfrewshire’s outdoor spaces being used than normal.
Whilst there is a gradual return to pre-Covid conditions, these trends
persist. Overseas travel to Scotland is not expected to return to pre-Covid
levels until 2023 or 2024, while UK self-catering remains buoyant. Other
impacts of Covid include the prioritisation of “green” and sustainable
activity, recognition of the role the sector has in contributing to zero
carbon targets, the requirement for a far stronger community foundation
for determining tourism priorities, and the importance of digital on all
aspects of tourism.
The emerging Tourism Action Plan recognises the importance of
prioritising tourism and the need to develop a strong tourism offer based
around the following six thematic areas:
1. Collaboration - public, private and third sectors working together to
support tourism across the region and a tourism network that
facilitates and rages operators and organisations to enter into
partnerships and joint activity (in e.g., marketing)
2. Infrastructure – especially around active travel provision linking key
tourism destinations
3. Rural Renfrewshire – capitalising on the outdoor activities and
landscape attributes of the district to build a stronger appeal to
markets – this would include continuing development at Castle
Semple
4. Paisley - continuing to build on the strengths of Paisley as a
destination in its own right, capitalising on its strong regional appeal,
signposting to our other regional destinations, assets and experiences
5. Events - building on the success of the strong programme of events
to drive additional visitor numbers and highlight further opportunities
for the regeneration of communities
6. Business tourism – addressing this “hidden” sector of conferences,
events, academic and corporate market opportunities in venues
across the area
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14 15
Strong Strategic Policy Alignment
National, Regional and Local policies (and importantly the new National
Planning Framework (NPF4) establish a strong policy framework aligning
the key national outcomes with spatial principles, with economic,
environmental and community policies defined at the regional and local
level.
CMRP delivers an important contribution to sustainable, liveable and
productive places. It directly supports the following key target policy areas
of NPF4:
Clyde Muirshiel is at the forefront of addressing climate change and the
nature crises alongside promoting quality of place, healthier communities,
rural diversification and tourism. Critically it needs to ensure it can
continue to invest in its natural capital, infrastructure and educational
programmes to deliver strong national, regional and local outcomes.
2.2 Clyde Muirshiel Regional Park
2.2.1 Clyde Muirshiel Regional Park
CMRP covers an area of 265sq km across three local authorities, namely
Renfrewshire Council, Inverclyde Council and North Ayrshire Council. The
regional park was established through the Countryside (Scotland) Act
1967 and modified by the Countryside (Scotland) Act 1981. In 1996 the
three authorities established a Joint Committee ‘The Park Authority’ which
initially managed all functions related to tourism, recreation, and
environmental management across the park area. However, the Park
Authority was disbanded in 2020 along with the Joint Committee. Each of
the three Councils have now assumed full responsibility for the park
management and the delivery of services within their geographical
boundary.
Renfrewshire Council continues to work with the other local authorities to
ensure that the park is managed effectively, and that its natural and
cultural heritage is protected and enhance promoting sustainable tourism
and rural economic growth within the region.
2.2.2 Clyde Muirshiel Regional Park Aspirations, Aims and
Priorities
As one of Scotland’s designated regional parks CMRP retains the three
principal aspirations that were set out in the Park Strategy (2016 – 2021).
These were:
• “To conserve and enhance the natural beauty. biodiversity and cultural
heritage of Clyde Muirshiel Regional Park.
• To encourage and enable learning, understanding and enjoyment of
Clyde Muirshiel Regional Park.
• To promote and foster environmentally sustainable development for
the social and economic well-being of the people and communities
within the Clyde Muirshiel Regional Park area.”
Priority: Leisure Activity & Health.
Clyde Muirshiel Regional Park provides visitors of
all ages and abilities the opportunity for quality
recreation. Using its unique assets, the Park will
facilitate a high quality programme of leisure
activities which contribute to the health agenda.
Priority: Education & Outdoor Learning
Clyde Muirshiel Regional Park is an increasingly
popular and productive venue for formal and
informal education and outdoor learning. More
people will participate in learning opportunities and
will develop a better appreciation of the area’s
natural and cultural heritage.
Priority: Environmental Management
Clyde Muirshiel Regional Park is an attractive and
ecologically important visitor destination with
increased biodiversity value. The Park embraces
opportunities for positive environmental change.
Clyde Muirshiel Regional Park: Park Strategy 2016-2021
Sustainable Places • Tackling the climate and
nature crises
• Climate mitigation and
adaptation
• Biodiversity
• Natural places
• Soils
• Forestry, woodland and trees
• Historic assets and places
• Green belts
• Brownfield land, vacant
and derelict land and
empty buildings
• Coastal development
• Energy
• Zero waste
• Sustainable transport
Liveable Places • Design, quality and place
• Local living /20 minute
neighbourhoods
• Rural homes
• Infrastructure first
• Heat and cooling
• Blue and green
infrastructure
• Play, recreation and
sport
• Flood risk and water
management
Productive Places • Community wealth building
• Local centres
• Rural development
• Tourism
• Culture and creativity
• Minerals
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16 17
2.2.3 Clyde Muirshiel Regional Park’s Role
The role of the regional parks is to provide fresh air, open spaces and
responsible recreational opportunities close to where people live. In rural
and relatively remote wild hill country, this requires above all, enhanced
transport links from the main centres of population – particularly for those
without a car which is often young people and those with limited financial
resources.
2.2.4 Clyde Muirshiel Regional Park’s Tourism, Recreation
Environment Designations
Clyde Muirshiel Regional Park encompasses publicly and privately owned
land. Most visits to the park are for recreation or access purposes and are
supported by a network of paths, trails, and cycle routes. The Park
provides a unique habitat for many different species of plant and animal
life and includes 5 sites designated a SSSI’s (Sites of Special Scientific
Interest), one SPA (Special Protection Area) and WLA’s (Wild Land Areas)
- identified as nationally important. Almost 85 % of land within the park is
in private ownership and is put to a wide range of uses including farming,
commercial forestry, shooting, the supply of public water and renewable
energy.
A significant amount of the grassland and moorland is productive with
managed farms and livestock. There are important semi-natural
woodlands and pockets of commercial plantations offering a diverse range
of habitats supporting a regional ecosystem of identified biodiversity
value.
The Park’s landscape is an important draw for a diverse range of
recreational users including hill walkers, wildlife enthusiasts and cyclists.
Visitors are also drawn to the area’s heritage, with the Regional Park
including a number of scheduled monuments, listed buildings, landscape
features and places of interest. Overall, CMRP is a high value and
important natural resource with excellent accessibility from the Central
Belt and Southwest Scotland and offers a diverse range of recreational
opportunities alongside important environmental ecosystem services
recognised as of regional importance.
The Country Parks (Castle Semple and Muirshiel) provide important
gateway sites and the following features forming core visitor destinations:
• Greenock Cut Visitor Centre
• Thom / Gryfe /Daff /Outerwards Reservoirs
• Lunderston Bay & Clyde Coast
• Misty Law / Burnt Hill /Hill of Stake
• Muirhead & Camphill Reservoirs
• Castle Semple Country Park
• Castle Semple Visitor Centre
• Castle Semple Watersports Centre
• RSPB Lochwinnoch and Aird Meadow
• Barr Loch Reserve
• Muirshiel Visitor Centre
• Kilbirnie Loch
2.2.5 Regional Park Tourism Data 2018-2022
The Regional Park has three visitor centres which are located at Castle
Semple, Muirshiel and Greenock Cut. It is estimated that the park
receives an estimated 1.5-1.8 million visitors annually1 . Renfrewshire
Council collects visitor data based on car count for Castle Semple and
Muirshiel Country Park visitor centres. The data suggests visitor numbers
to these facilities are of the order of 485,000 visitors.
Key regional tourism data2 indicates:
• The city region offers a significant day trip market with circa 3.5million
people living within 90 minutes’ drive time. However, Glasgow is also
a driver for overnight and international tourism and its proximity to the
park therefore creates an additional opportunity.
A number of visitors arrive through connections to Prestwick
international airport/Northern Ireland ferry services or from the South-
West of Scotland including North, South & East Ayrshire.
1  Clyde Muirshiel Regional Park Data, 2012
2  VisitScotland Regional Tourism Data 2019
• The Greater Glasgow & Clyde Valley major attractions (paid/free)
would include CMRP and Castle Semple and Muirshiel Country Parks.
The RSPB Lochwinnoch Nature Reserve receives approximately
25,000 visitors1 annually, with Visitscotland recording 26,217 in 20192
A summary of some of the key regional tourism data from Visitscotland
Glasgow and Clyde Valley Factsheet is shown in graphic summary form
together with some projections for the Regional Park’s facilities within
Renfrewshire.
2  Visitscotland Tourism Sta�s�cs 2019
1  Visitor Experience Manager, RSPB
*Data Extracted from VisitScotland Gt. Glasgow & Clyde Valley Factsheet 2019 &
Renfrewshire Council Economic Strategy 2020-2030)
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2.2.6 Clyde Muirshiel Regional Park Visitor Numbers
Clyde Muirshiel Regional Park have collated visitor numbers over a
number of years. The visitor counts are tabulated by year based on car
counter data between 2015-2018. For years 2019-2022 full car counter
data has not been available, and figures are locally derived estimates.
CMRP (see table below) has witnessed steady and sustained growth in
visitor numbers over the period 2015-2022. Notable increases in visitor
numbers are indicated in 2012/13 (primarily at Lunderston Bay) and
2018/20 resulting from Covid. Outwith these periods growth has followed
a broad 2-3% year on year growth. Castle Semple numbers have
increased from 338,000 in 2010 to 430,000 in 2021.
Castle Semple Country Park and Visitor Centre is by far the most visited
element of CMRP in Renfrewshire with significantly smaller numbers
visiting Muirshiel Country Park and Visitor Centre. Greenock Cut and
Lunderston Bay are locations operated by other authorities and are
outwith Renfrewshire as shown in the above table. Visitor numbers for
Muirshiel Country Park and the Visitor Centre are based on car counts
and are less reliable at this location.
Figure 1: CMRP Visitor numbers broken down to each of the four core destinations.
* Renfrewshire Council locally derived estimate, full car counter data not available
Centre / Facility 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
Castle Semple 338000 339000 345800 344000 320000 312911 346209 332950 370442 459514* 412192* 430192*
Muirshiel 35800 35850 35900 35950 36000 36047 39463 36964 39358 46845 55045* 55045
Greenock Cut 69000 68000 68500 69000 71000 79440 69875 67540 68279* 71625* 94672* 94672
Lunderston Bay 110000 70000 188000 199400 210000 221862 182108 222372 228920 270614 314596 314596
TOTAL 552800 512850 638200 648350 637000 650260 637655 659826 706999 848598 876505 894505
Percentage Increase 0 -7% 24% 2% -2% 2% -2% 3% 7% 20% 3% 2%
Figure 2: This chart represents the same data as tabled above. It should be noted that the
Castle Semple Visitor Centre secures over half (53%) of all visitors to the core destinations
of the Clyde Muirshiel Regional Park with the Muirshiel Visitor Centre attracting the least
(6%). Greenock Cut and Lunderston Bay are not within Renfrewshire.
53%
6%
11%
31%
Visitor Numbers Split by Destination - (2010-2022)
Castle Semple Muirshiel Greenock Cut Lunderston Bay
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2.3 Castle Semple & Muirshiel Country Parks
2.3.1 Castle Semple Country Park
Castle Semple Country Park (CSCP) was formed from part of the original
estate centred around the Loch. Castle Semple mansion house itself burnt
down at the beginning of the 20th century. The site was acquired by
Renfrewshire County Council and designated as a Country Park in 1971.
The CSCP with its connections to public transport (Lochwinnoch rail and
bus services) forms an important gateway to the more remote, open
countryside of CMRP.
Castle Semple Country Park Visitor Centre
Castle Semple Visitor Centre is operated by Renfrewshire Council. The
centre is located on the north shore of Castle Semple Loch alongside the
National Cycle Route 7 (NCR7) and only 1.5km from Lochwinnoch
Railway Station. The Visitor Centre is open throughout the year and
includes recreational, hospitality and educational facilities with a strong
focus on education supported by the Ranger Service. Countryside
Rangers provide an environmental education programme and support
visitor services with advice about local walking routes, trails, and wildlife
viewpoints. Additional attractions and activities include walking, cycling,
wildlife watching, indoor and outdoor facilities, basic café- refreshments
and a retail offering.
Castle Semple Activity Centre - Sailability Centre of Excellence
The Castle Semple Centre is recognised as a Royal Yachting Association
Sailability ‘Centre of Excellence’ – the first in Scotland (awarded in 2013).
The centre has both specialist facilities, staff and equipment to
accommodate people of all abilities in the delivery of watersports training
such including sailing, kayaking and canoeing and power boating. The
centre provides accessible stage courses for youths aged 8-15 years and
level courses and taster sessions for adults (16+). The centre also offers
accessible sports days throughout the year as well as disability open days
and competitive/non-competitive events throughout the country.
The Castle Semple Activity Centre additionally has been recognised as a
Scottish Cycling Disability Hub. In 2017, the Park’s Castle Semple Centre
was designated as one of only two HSBCUK Disability Hubs by Scottish
Cycling in recognition of the Park’s varied cycle equipment, specially
trained staff and commitment to paracycling development as part of a fully
inclusive outdoor activity programme.
Semple Trail
The Semple Trail starts at the Castle Semple Visitor Centre and links a
series of visitor attractions between the villages of Lochwinnoch and
Howwood. The Semple Trail comprise a series of walks and cycle routes
around Castle Semple Loch, Parkhill Wood, Collegiate Church and
Kenmure Hill Temple with connections to Lochwinnoch, Howwood and the
RSPB Visitor Centre. Other parts of the trail can be explored from links
from the NCR7 cycle route.
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Sailing / Rowing / Stand-up Paddleboard (SUP) & Windsurfing
and Fishing Clubs
A core element of the Country Park is access to Castle Semple Loch and
the use of the waterbody for water-based recreation (see above). In
addition to the Centre facilities operated by the Council, a diverse range of
water sports facilities and activities are offered by independent clubs on
land leased from Renfrewshire Council. The clubs include:
• Castle Semple Rowing Club
The Club provides an open membership-based facility providing for
recreational rowing including training and education operating from a
purpose-built clubhouse.
• Castle Semple Sailing Club
The Club based facility (open membership) provides for sailing and
education on Castle Semple Loch and manages facilities to enable
enjoyment of the waterbody for recreational sailing
• Ride 63 Community Cycle Club
The Ride 63 is a Community Cycling Club based primarily at Castle
Semple Visitor Centre. Club objectives: a) Development of
infrastructure for the sport of cycling in Clyde Muirshiel Regional Park
and in the wider area.
• Clyde Windsurfing & Stand-up Paddleboard (SUP) Club
The Club provides a range of services including adult and junior
coaching in windsurfing and Stand-Up-Paddleboard (SUP) including
beginners, experienced, touring and race training.
• Fishing Clubs
Fishing is permitted on Castle Semple Loch. The Countryside Ranger
Service manage permit fishing on the West bank of the Loch. Castle
Angling Club and St Winnoch Angling Club cover other beats.
Castle Semple Visitor Infrastructure
Public Transport (rail/bus) and National Cycle routes (NCR7) all have
important roles in supporting travel choice. Key aspects of the recreational
and transport network are the rail/bus connections that offer non-car-
based accessibility and reduce car dependency. Extending travel choice
by supporting sustainable modes through public transport are part of the
Council’s priorities to support delivery of national transport outcomes.
Th Country Park has a range of supporting facilities with most of the built
facilities developed during the 1980’s as timber log buildings designed
specifically for visitor use and with limited capacity for adaptability and
energy efficiency. The main visitor infrastructure includes:
• Public parking for 112 cars +DDA parking with electric charging
stations (6 public/4 staff).
• Cycle shelter and cycle racks for c40+ bikes.
• Hardstandings for minibus / coach use.
• Public Toilet Building separate from Visitor Centre – structural
condition requires replacement.
• Path connections to NCR7 and off-road route to the Lochwinnoch Rail
Station.
• Basic Café facility.
• An Education and training space plus offices for Activity Centre &
Countryside Ranger Service.
• Pontoons and landing facilities for non-motorised watersport users
also used through agreement of the Activity Centre by local Rowing /
Sailing /Windsurf & SUP Clubs.
2.3.2 Muirshiel Country Park
Muirshiel Country Park was formed on estate grounds of Muirshiel House
- a shooting lodge located on the river Calder adjacent to Duchal and
Queenside Moor. The site was acquired by Renfrewshire County Council
in 1952 and designated as a Country Park in 1970.
Muirshiel Country Park Visitor Centre
Muirshiel Visitor Centre provides a small visitor facility 4 miles from
Lochwinnoch located within the hills of Clyde Muirshiel Regional Park.
The centre is home to the Ranger Service and provides basic facilities
(toilets/shelter/parking) and the start point of a series of walks and cycle
routes. Full time and seasonal countryside rangers operate from the
visitor centre.
Walking Trails
Popular walking trails include walks (several circular) to Misty Law, Hill of
Stake, Windy Hill and the former barytes mine. Windy Hill is the most
popular and family friendly walk whilst others (such as the Hill of Stake -
the highest hill in CMRP) are slightly longer (3-4 hrs minimum) and require
navigation skills. The heather moors of CMRP are home to one of Britain's
rarest Birds of Prey - the Hen Harrier.
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
VISITOR NUM
BERS
YEAR
Castle Semple Country Park - Visitor Numbers (2010-2022)
0
10000
20000
30000
40000
50000
60000
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
VISITOR NUM
BERS
YEAR
Muirshiel Country Park - Visitor Numbers (2010-2022)
Muirshiel Linear (Muirshiel)
Figure 3: Castle Semple Country Park: Growth in visitor numbers 2010-2022 with trend line
indicated in dotted line. See section 3.2.1.
Figure 4: Muirshiel Country Park: Growth in visitor numbers 2010-2022 with trend line
indicated in dotted line. See section 3.3.1.
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3.1 Developing a Plan for Future Investment
The Castle Semple and Muirshiel Country Parks are
operated by Renfrewshire Council. The facilities were
built in the 1980’s to meet the objectives defined within
CMRP Plan at that time and to deliver visitor centres
which would support both public visitor needs and the
Park Countryside Ranger Service.
The Visitor Centres require investment if they are to sustain current
activities with respective buildings nearing the end of their design life.
Maintaining activity and the current role of the Visitor Centres will require:
• Aligning regional tourism activity and the promotion of outdoor
recreation and countryside activity with the Country Parks and
developing site specific development plans for facility and visitor
management.
• Developing a phased Investment Plan to provide reinvestment in the
core Building Assets with the primary focus of promoting Castle
Semple as Renfrewshire’s ‘Gateway’ to CMRP and a regional centre
of excellence in watersports and responsible countryside recreation.
• Developing wider partnerships with existing adjacent and co-located
facilities i.e., RSPB, Watersports Clubs, Sustrans and local
communities, to ensure the Country Parks are closely integrated and
support regeneration of rural villages and wider local attractions.
The priority for investment needs to be Castle Semple Country Park.
Muirshiel Country Park and its Visitor Centre provide access to hill walks
and open countryside and its role is complimentary to Castle Semple
Country Park.
3.2 Castle Semple Country Park
Castle Semple is the ‘gateway’ to CMRP in
Renfrewshire. The Castle Semple Country Park provides
a focus for mixed-use, family-oriented outdoor activity
and a high-quality inclusive hub for watersports. The site
has a number of important attributes that support
sustainable place-making and offer the opportunity to
promote development. These include:
The site has a number of important attributes that support sustainable
place-making and offer the opportunity to promote development. These
include:
• Strategic location offering direct access to strategic transport links
including National Cycle Route (NCR7), a mainline railway station and
bus based public transport connecting to main population centres. No
other regional park offers equivalent and immediate access to a
station. Prestwick and Glasgow airports are also within easy reach.
• Strong place appeal and customer base that currently attracts over
50% of all visitors to Clyde Muirshiel Regional Park
• Capacity to deliver diverse range of activity incorporating passive and
active leisure on land and on water with strong regional demand and
capacity for further growth.
• Environment and place quality with the opportunity to explore a range
of environments, heritage assets, habitats and viewpoints offering
positive experiences and strong contact with nature.
• Established visitor infrastructure with a Countryside Ranger Service
and educational and training support, capable of accommodating
people of all abilities within a recognised Centre of Excellence.
03
Developing the Country Park
‘Gateway’ Facilities
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3.2.1 Growth in Visitor Numbers (See also Section 2.2.6)
Castle Semple has seen significant growth in visitor numbers over the
period 2010-2022. Levels of activity have been consistently high with
specific site pressures due to levels of activity throughout the summer
peak periods.
Comprehensive visitor data is incomplete due to challenges in collecting
data during Covid and during periods where the main Visitor Centres
(Castle Semple Country Park/Muirshiel Country Park) were closed or
operating under a very restricted operational plan.
The main pressures on visitor use within Renfrewshire portion of CMRP
has been at Castle Semple Country Park. These have included:
• Increased cycle activity on the Renfrewshire sections of the National
Cycle routes notably NCR 7 (Sunderland-Glasgow-Inverness) and
NCR 75 (Edinburgh-Glasgow-Kintyre).
• Increased day visitors to the visitor centre and Country Park locations
during Covid and Covid recovery periods including walking, cycling,
outdoor recreational activity including during periods when the Visitor
Centre was closed.
• Increased walking and day visit activity within Country Parks with
strong activity from across local and regional catchments, primarily
accessed by walking, cycling or car.
Visitor counts undertaken by the Council have focussed on car counter
data which are anecdotally supported by the ranger service and open-
mobile data (Strava). Statistics collated by the Council for Castle Semple
Country Park indicate See Table and Graphs page XX):
• Increase in Visitor Numbers to Castle Semple Visitor Centre between
2018 and 2019 jumping from 370,442 to 459,514 a 24% increase
within the year (see figure X).
• Visitor numbers (car counter data) indicate a fall to 412,192 and
430,129 in 2020 and 2021 albeit that this was not the experience on
site which advised visitor numbers/ pressure remained high with no
change over 2019 figures and potentially implying a greater access by
active travel.
• A sustained level activity of circa 420,000 visitors to Castle Semple
Visitor Centre (Car Counter Data collected by Renfrewshire Council
2022) that represents a 13% increase over 2019 figures at a site that
was already at capacity.
The graphed data also includes a projection (see Graphs page XX) of the
current trend in visitor numbers at Castle Semple. On the current trend
numbers are likely to rise to 500,000 in 2024/25 and assuming further
investment in the site, 530,000 by 2025/26. These are projections based
on current trends.
Figure 5: Castle Semple Country Park: Growth in visitor numbers 2010 - 2022 and projected
numbers to 2025/26. The projected growth in visitor numbers is based on current post-covid
levels of activity on site and the re-establishment of pre-covid annual growth in visitor
numbers. The ranger service and levels of activity across the Country Park suggest these
figures are probably conservative.
3.2.2 Challenges around Visitor Numbers
The main challenges associated with visitor use and the increase in visitor
numbers have been identified during consultation with staff including the
centre manager, ranger services other stakeholders and site visits. A
consultation event held at the Castle Semple Visitor Centre was well
attended and supported by an online survey and questionnaire. The
engagement (event and online) recorded issues and concerns across a
breadth of stakeholders.
Quality of the Visitor Experience
Peak period reduction in the visitor experience due to numbers of visitors
and particularly traffic congestion and traffic movements within the car
park, litter management and the inability to effect dispersal of visitors to
the wider Country Park and trails due to legibility, poor signage, and
information for visitors. The constraints of a long narrow site and the need
to balance visitor access with environmental protection and management
is a further issue.
Lack of Toilet & Changing Facilities
The enforced intermittent closure of the toilet facilities means that only
people on courses, staff and ‘users with additional or specific access and
mobility needs can reliably access public toilets within the visitor building
which has limited capacity and opening hours. This impacts on visitor
amenity and site use (i.e., toilets and changing) with concerns around
anecdotal public use of woodlands and wider park areas as well as ‘dirty
toileting’ behind buildings when the café and visitor centre is shut.
0
100000
200000
300000
400000
500000
600000
2010/112011/122012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/232023/242024/25
VISITOR NUMBERS
YEAR
Castle Semple Country Park + Projected Visitors
Castle Semple #REF! Linear (Castle Semple)
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Safety & Traffic Management
Issues with peak period traffic management and conflicts with active travel
users (i.e., walkers, cyclists, recreational users). These are most acute at
the entrance area and associated with the use/misuse within the parking
bays including non-appropriate use of disability parking/e-charging and
public transport e.g., congested site with multi-users with the potential for
conflicts between vehicles and pedestrians and cyclists.
Water Catchment & Site Operational Management
Broad range of site management issues exacerbated by fluctuating water
levels and levels of use including over-use of sensitive water-edge areas
(with resulting surface erosion) and break-up of paths. These flooding,
siltation and water edge issues are also linked with climate change and
the need to address integrated water catchment management to create
sustainable loch water levels and alleviate community flooding issues.
Limited Capacity of the Visitor Centre
The visitor centre provides primarily for educational, watersports and
training groups with additional access or support needs and only has
limited capacity for day-visitors and capacity for tourism support. There is
a need to adopt a more integrated tourism and community planning
approach that seeks to build capacity across the region. Locally this could
include better signage, maps and waymarking to help encourage
dispersal to CSCP trails, the RSPB facility and other CMRP attractions.
The visitor centre space is often at a premium with school and educational
groups putting pressure on toilets, break-out space, and the capacity to
support a quality food and drink offer. Potentially a remodelling and re-
organisation of the building or additional space and the re-establishment
of external toilets could create opportunity.
The consultation sought stakeholder views on the support and ancillary
visitor services considered appropriate for the Castle Semple Visitor
Centre.
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Castle Semple County Park
Problems Opportunities Issues Challenges
• Visitor Centre is an ageing facility
needing major refurbishment to respond
to 21st century needs.
• Peak day visitor parking capacity creates
congestion and restricts access.
• Limited site capacity needs to address
travel choice, develop capacity, and
promote stronger dispersal.
• Lack of basic facilities such as toilets,
shelter and changing space.
• Poor connections to facility and capacity
to disperse and integrate town/village
services within the visitor destination.
• Avoiding a car-based ‘predict & provide’
planning approach that reinforces existing
car based travel patterns and is ultimately
unsustainable.
• Developing Castle Semple as a
sustainable gateway to CMRP creating a
high-quality cluster of visitor facilities
serviced by public transport and active
travel.
• Protect and enhance the special
environmental qualities of the site and
create more inclusive access to nature
and experiences.
• Invest in facilities offering scale and a mix
of uses aligned with local capacity.
• Develop the trail and walking/active travel
routes creating a series of path-cycle
routes barrier-free and meeting all skills,
competencies and interests.
• Extend and build on the resources to
facilitate additional capacity for a range of
visitor activity including nature activities,
watersports and water-based leisure.
• Develop public transport (rail and bus)
connections that allow for public transport
choice across Glasgow conurbation.
• Develop a ‘geography’ curated around
diverse visitor experiences integrating
people, place, natural capital, and
environment.
• Look to align Castle Semple more
strongly with local community needs and
interests.
• Recognise the need to improve facilities
and address post-Covid demand for
locally accessible recreation.
• Sustainable management and protection
of biodiversity in a designated
environment of high value and sensitivity.
• Need to address Climate Change and
Net Zero commitments by reducing car
dependency and extending choice, -
facilitating modal shift.
• Hospitality (café facilities) offer is very
limited and requires upgrading or change
in management.
•  Further assessments are required to
establish site capacities and specific
visitor user-requirements.
• Proposals need to be sensitive to place
and strongly anchored in place-making
and aligned to local communities.
• Need to build a concept/ vision and
masterplan for the future through
engagement with strong support across
diverse user and interest groups.
• Resources limited within ranger services
• Multi-user activity can create conflicts
associated with specific site user needs
(water and land) and are not necessarily
aligned to sustainable site management.
• Operational management focus on visitor
experience and quality.
• Securing partner and funding support to
deliver investment to upgrade the existing
facility.
• Securing partner and funding support to
deliver investment to provide new
facilities / attractions in rural location.
• Identifying natural capital of the site and
identifying sites with environmental
capacity to accept sensitive built
development.
• Creating a quality masterplan to deliver a
shared vision enabling phased delivery.
• Building the partnerships with public/3rd
sector/private funds to deliver the vision.
• Securing early action and additional
infrastructure investment for core visitor
facilities represents an urgent need.
• Developing the destination whilst
promoting wider travel choice and
targeting reduced car accessibility and
reduced trip generation.
• Delivering a high quality sustainable
destination based on rural family-oriented
attractions with meaningful modal shift
targets.
• Developing a strong Country Park USP
based on a multi-activity centre.
Castle Semple Country Park – Visitor Pressures 2020-2022
3.2.3 Castle Semple Country Park: Problems /Opportunities/ 
Issues /Challenges
The Problems, Opportunities, Issues and Challenges (POIC) that impact
on the future of Castle Semple Country Park have been identified through
public and stakeholder consultation along with ongoing discussions with
park staff and local organisations:
Gateway location with intensification of use due to
Covid/ Staycation and increase in outdoor
recreation creating pressures on facilities with most
acute pressures at ‘gateway sites’ with potential for
conflict between visitors and residents.
1. Car Park capacity/congestion/irresponsible
parking
2. Lack of toilet capacity / irresponsible toileting
3. Lack of changing capacity
4. Vehicular / Pedestrian conflicts
5. Watersport User conflicts
6. Cycle access issues
7. Erosion of grass areas / path edges
8. Littering
8
8
7
7
1
1
1
4
4
5
5
2
3
6
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3.3 Muirshiel Country Park
Muirshiel Country Park includes a small visitor centre
that doubles as a centre for the ranger service. The
purpose of the facility is to enjoy the estate setting of the
former Muirshiel House and it is a gateway to the wilder
areas of CMRP The site provides access to cycling
including road and gravel routes and forms an access
point to longer distance walks and routes.
Muirshiel Country Park fulfils a complimentary need to Castle Semple
Country Park for less intensive, more individual, and small group
exploration of the open countryside and wild areas of CMRP. It provides
with its visitor centre a supported location for family and mixed capability
groups to undertake hill walks and educational trails and explore the
Muirshiel Estate.
The site has a number of important attributes that establish its ‘gateway’
qualities and create the opportunity for further development. These
include:
• Central CMRP Location offering direct access to the centre of the
Regional Park.
• Capacity to create a secondary hub and access point dispersing
visitors and facilitating access to wild country/exploratory hill walks.
• Environment and place quality allowing visitors to access remote
areas, get away from crowds and enjoy close contact with ‘raw nature’
and explore a heritage landscape.
• Established visitor infrastructure with a well-established Countryside
Ranger Service
3.3.1 Growth in Visitor Numbers
Muirshiel Country Park has seen significant growth in visitor numbers over
recent years, most notably since 2019 resulting from the impact of Covid.
Levels of activity have remained consistently high with specific site
pressures exacerbated throughout the summer peak periods.
Visitor counts undertaken by the Council have focussed on car counter
data but this is anecdotally supported by the ranger service and open-
mobile data (Strava). The statistics collated by the Council indicate:
• An increase in visitor numbers to Muirshiel Country Park between
2016 and 2021 jumping from 36,964 to 55,045 - a 48% increase over
this period.
• A sustained level activity of between of 55,000 visitors between 2021
and 2023.
Figure 6: Muirshiel Country Park: Growth in visitor numbers 2010-2022 and projected
numbers to 2025/26. The projected growth in visitor numbers is based on current post-covid
levels of activity on site and the re-establishment of pre-covid annual growth in visitor
numbers. The ranger service and levels of activity across the Country Park suggest these
figures are probably conservative.
3.2.2 Challenges around Visitor Numbers
The main challenges associated with visitor use and the increase in visitor
numbers include:
Sustaining Facilities & Growing Visitor Numbers
The Ranger Service operates from the visitor centre at Muirshiel Country
Park and the dual use of visitor centre and ranger offices provides the
operational base, sustains a presence, and maintains activity. Visitor
numbers need to grow to sustain educational and public facilities at this
site.
Building Condition
The existing building was built in the 1980’s of timber construction and
requires significant investment to ensure it remains fit for purpose. The
building has suffered from severe water ingress through the roof and a
major roof upgrade is required.
Road Access & Condition
Access to the visitor centre is by a C class rural road extending 5.0 km
from the B876. The road has steep gradients, no footways and is a single-
track road with passing places. For most of its length, the road is in good
condition but limited by width and capacity.
The site access road has poor facilities for walkers and cyclists using the
route. Road safety and the encouragement of active travel present
significant challenges.
0
10000
20000
30000
40000
50000
60000
2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
VISITOR NUMBERS
YEAR
Muirshiel Country Park + Project Visitors
Muirshiel #REF! Linear (Muirshiel)
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Muirshiel County Park
Problems Opportunities Issues Challenges
• Visitor Centre is an ageing facility
requiring investment (refurbishment/
renewal) to maintain functionality.
• Location is remote from accessible public
transport and viable active travel routes
and is therefore car dependent.
• Access road is 5km single track road with
limited capacity.
• Single track road with locally steep
gradients with no footway or cycleway
provision.
• Visitor Centre offers limited appeal as a
destination providing a primary service
centre for ranger services. E.g., a
functional facility.
• MCP purpose and future role within
CMRP not clearly defined limiting clarity
around future investment.
• MCP is a staging point for local/wider
walks/cycling but offers very limited
facilities and tracks/routes require
investment.
• Facilities are 7.5km from Lochwinnoch
and 9.0km from the railway station
accessed by a single-track road.
• Remote and rural estate environment with
extensive opportunities to develop walks
and trails and make path connections to
local points of interest.
• Develop scenic trails and high moor
walking/active travel routes linked to
circular local routes within MCP.
• Develop cycle routes.
• Develop trail hub.
• Develop as a low intensity, nature/wild
outdoors exploratory environment based
on place/open moorland/heritage visitor
experiences.
• Protect and enhance the special
environmental qualities of the site and
create more inclusive access to nature
and experiences.
• Identify how to capitalise on this
experience so close to Glasgow beside
central Scotland’s only ‘wildland
• Demonstration/education site for green
energy using peatland, hydro, solar etc.
• Identification of MCP Visitor Centre role if
stronger facilities developed at Castle
Semple.
• Café facilities opening seasonally
requiring greater footfall to be
sustainable.
• Forest felling programme may involve
disruption . due to working operations.
• MCP offers local facilities/access but not
significantly better/ differentiated from
other country/rural locations and facilities
• Need to address Climate Change and Net
Zero commitments in promoting a site
where access is primarily by car.
• Securing partner and funding support to
deliver investment to upgrade the existing
facility.
• Defining a purpose and need for a
location that promotes and supports
outdoor activity.
• Access challenges for active travel
(walking and cycling) given routes from
other centres are road based with
significant opportunity for road user
conflict.
• Lack of public transport options.
Muirshiel Country Park – Visitor Pressures 2020-2022
Gateway location with intensification of use due to
Covid/ Staycation and increase in outdoor
recreation creating pressures on facilities with most
acute pressures at ‘gateway sites’ with potential for
conflict between visitors and residents.
1. Single track road capacity
2. Vehicular / Pedestrian conflicts on approach
road
3. Cycle access issues
4. Lack of waymarking /
5. Path erosion / Land management
6. Littering
3.2.3 Muirshiel Country Park: Problems /Opportunities / 
Issues /Challenges
Problems / Opportunities / Issues and Challenges (POIC Appraisal) that
impact on the future of Muirshiel Country Park have been identified
through public and stakeholder consultation along with ongoing
discussions with park staff and local organisations:
1
1
2
3
3
4
5
5
6
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3.3 Loch Aird Boardwalk
RSPB / Renfrewshire Council / VisitScotland / National
Lottery Heritage Fund.
RSPB Lochwinnoch have recently completed the
construction of a new 400m boardwalk with funding
support from VisitScotland’s Rural Tourism Infrastructure
Fund and the National Lottery Heritage Fund, as part of
the Garnock Connections landscape partnership
scheme.
The new boardwalk closes 400m of the 870m gap in a circular route
around the Aird Meadow Loch before ending at a viewpoint beside the
Peel Tower. It provides level and safe access to a previously inaccessible
part of the nature reserve, ensuring more people can enjoy immersing
themselves in the local wildlife and the beautiful surroundings, without
impacting on the natural biodiversity.
The new route will also help staff and volunteers manage the site for the
benefit of visitors and wildlife, giving easy access to areas that were
previously hard to reach and could be susceptible to anti-social behaviour.
The final phase of the wider boardwalk development is in early
development stages.
Boardwalk North Section - General Arrangement
RSPB Boardwalk completed initial phases.
Boardwalk West Section - General Arrangement
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3.4 Conclusion to Developing the Country Park   
‘Gateway’ Facilities
• Castle Semple and Muirshiel Country Parks will continue to secure
high visitor numbers and the level of demand for high quality, visitor
serviced, and publicly accessible outdoor recreation destinations will
continue to grow.
• Castle Semple and Muirshiel Country Parks require investment and a
clear strategy for developing their facilities, recreational, leisure
capacity and educational and ranger services.
• Castle Semple Country Park has the potential to offer the strongest
‘gateway’ to the Regional Park.
• The investment focus should be Castle Semple Country Park which
has the capacity to significant expand and develop as a major Sub-
National/Regional recreational facility in a well-connected location with
strong sustainable travel choices, active local club level organisations
and the connections to the nearby RSPB Lochwinnoch.
• Renfrewshire’s Country Parks could make a significant additional
contribution to rural economic growth, building stronger links to rural
and activity tourism and place-based regeneration of the connected
villages of Lochwinnoch, Howwood and Kilbarchan.
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4.1 Developing the Strategic Vision
The vision and aspiration for Castle Semple and
Muirshiel Country Parks is to build a regional tourism and
visitor destination meeting a broad range of visitor needs
that provides a key gateway into the wider Clyde
Muirshiel Regional Park.
Castle Semple will create a multi-centred, multi-activity destination;
combining activities operated and managed by Renfrewshire Council,
supported by RSPB and where appropriate commercial and private
operators (café-restaurant, bike hub, visitor services etc.) as well as
providing the base for Countryside Ranger Services with a focus on visitor
support, land and environmental management and access & well-being.
04
Strategic Plan
As a primary Regional Park
gateway, the Castle Semple
Country Park and Visitor Centre
will focus on sustainable visitor
use, meeting the diverse needs of
its visitors in a manner that
celebrates the special qualities of
place and where all users can
enjoy active leisure, contact with
nature, participate in, or watch
water-based activities and to
share experiences in a quality
outdoor environment.
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Key Aims
Developing Castle Semple as a Visitor Gateway
• Develop Castle Semple Country Park as the primary ‘gateway’ to
CMRP in Renfrewshire.
• Invest and develop a strong and diverse range of attractions and
facilities based on a combination of active recreation and leisure
including watersports, walks & trails, environmental exploration and
education, health and well-being.
• Promote the Country Park a key destination hub and place of
orientation for facilities both within CMRP and in the wider community
i.e., local villages and other local attractions.
Creating a Multi-Centred Destination
• Country Park Regional Centre
• New “Crannog style1” visitor service Hub supporting additional
visitor facilities including Café/Restaurant Facility and local
orientation and information.
• Education and wildlife hides/facilities.
• Semple Trail extension, boardwalks, and connections with RSPB.
• Cycle hub and cycle trails linked to NCR7.
• Ancillary visitor retail e.g. crafts, arts, natural growing.
• Walks for well being
• Regional Watersports and Activity Centre
• Watersports for All – Specialist Training and ‘Can U Experience’
• Community Clubs e.g., Sailing, Rowing, Windsurfing, SUP Clubs.
• Independent water sports and leisure e.g., for Kayaks, Canoes
and SUPs.
• Major Regional Innovative Play Facility
• Innovative & Natural Play & Exploration
• RSPB Nature Reserve
• Connecting walkways to RSPB Centre
• Boardwalk / Hides / Interpretation
1  A ‘Crannog’ is a tradi�onal water-edge building.
Enabling additional facilities within the Country Park and/or
Regional Park:
• Public transport and active travel connections.
• Strong village links and public realm connections.
• Regional trails, long-distance and circular cycleways.
• Other attractions and facilities (CMRP) e.g., Greenock Cut,
Lunderston Bay, Lochshore Kilbirnie.
• Destination accommodation.
• Visitor accommodation.
• Camping centre.
• Motorhome Facility.
• Local business growth.
• Hospitality and accommodation.
• Local retail / tourism related business.
• Regional BMX / biking centre (e. g. within local area benefiting
from cycle path network).
• Bike & Cycle Hub.
• Bike Pump/BMX.
• Gravel Trax.
• Lochside fishing stations
• Events e.g.
• Cycle Arts Festival
• Watersports events (building on current programme).
• Model boating / other
• ‘Your Castle Semple’ - Environmental open day
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4.2 Developing a Project Based Strategy
A medium to long term strategy or plan will be required to advance the
development of the core facilities at Castle Semple Visitor Centre within
the wider Castle Semple Country Park. An initial presentation to CMRP
Liaison Group (Feb 2023) highlighted:
• Strong local member support for the concept of re-investment and
development at Castle Semple Country Park.
• The need to positively plan for the future, develop a clear vision and
set an ambition aligned with the Tourism Action Plan and development
of the rural economy.
• A recognition that projects of this scale and nature will require external
funding and in all likelihood be developed in phases based on
successful funding awards.
Development of the concept should seek to establish a broad consensus
of support across all stakeholders, identify the local priorities and needs
and build through engagement a plan that will allow short, medium and
longer-term priorities to be identified and advanced.
Funding streams and opportunities to bid for external funding often
emerge with very tight timescales. Recent examples include Levelling up
Funds, Growth Deals, Lottery Funding Programmes and funds available
through the Tourism Infrastructure Funds via VisitScotland and the
Scottish Government. A strategy is required to secure short-, medium- and
long-term funding.
Discussion with officers during the development of the strategy focussed
on the need for a review of existing funding arrangements at Castle
Semple and the urgent need for investment in the built facilities that have
been identified as approaching the end of their design life.
4.2.1 Addressing Investment Options
Investment & Development Strategy for Castle Semple Country Park (CP)
Level of Intervention
Option 1
Existing Capital Programme – ‘Make Do &
Mend’
Option 2
New investment and upgrading of Existing
Facilities
Option 3
Major Investment Programme
Support by Initial Engagement
Preferred Strategy
Existing Capital Programme Programme for full facility upgrade  Programme for re-development 
Bid for external support funding on a project by
project basis
Bid for external support funding on a project by
project basis
Major bid programme and/or co-funding with
partners
CAPEX
Investment requirement £0.5m/annum
CAPEX
Investment requirement
£21-£4 m/annum over 3-5years
CAPEX
Investment requirement
£15-£25m
• Do minimum.
• Seek to manage issues.
• Address core deficiencies
• Adopt measures to mitigate impacts.
• Retain existing operations.
• Promote other sites / locations.
• Focus on short term needs
• Respond to issues as issues arise.
• Consult with wider stakeholder groups.
• Develop/trial short-term measures.
• Improve on-site reactive management.
• Build more car parking.
• Retain existing operations.
• Create forward looking vision & strategy.
• Address short/medium/longer term needs.
• Identify ‘Early Actions’ to address pressures.
• Prioritise investment and seek external funding /
funding bid opportunities.
• Seek partner/stakeholder support.
• Develop Destination Development Plan /
• Develop Visitor Management Plan.
• Identify opportunities for sustainable outdoor recreation
and tourism development.
• Develop a place-based masterplan linked to area
regeneration and place-making.
• Engage with stakeholders/ communities.
• Review operational Management.
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4.2.1 Developing a Masterplan
The Castle Semple Country Park Strategic Plan is being advanced as a
‘Visioning Project’ to assess levels of strategic support within
Renfrewshire Council to commit to a fully transformational project for
Castle Semple Country Park as the ‘gateway- centrepiece’ to the Clyde
Muirshiel Regional Park in Renfrewshire.
The preferred strategy for Castle Semple Country Park is to develop a
major investment programme (Option 3 - see above) to substantially
upgrade and expand the facilities as a core element of Renfrewshire’s
Tourism Action Plan. The investment would involve:
• Development of a detailed Masterplan
• Preparation of a costed Investment Plan and Business Case
• Commitment to a phased Investment Programme
• Investment of £15-£25 million over a 5-15 year period (dependent on
funding attained)
A decision to re-invest in Castle Semple would reflect similar
commitments by public authorities in countryside assets and country
parks. Benchmark examples of masterplanned proposals for countryside
recreation project investment in Scotland include:
• Falkirk Helix (Falkirk Council/Living Landmark Programme)  £40m
• Strathclyde Park (North Lanarkshire Council)   £20m
• Irvine Great Harbour (North Ayrshire Council / AGD)  £14m
• Dams to Darnley (East Renfrewshire Council)  £20m
• Seven Lochs (Glasgow City & North Lanarkshire Councils) £16m
• Pollok Country Park Stables & Courtyard (Glasgow city/LUF) £13m
Developing the project will require wider engagement and the
development of a masterplan with clear project strategy based around the
delivery of national, regional and local outcomes supported by a clear
Business Case and a promotion and marketing strategy. Importantly the
masterplan will need to align with the core policy and planning strategies,
including:
• Renfrewshire’s Tourism Action Plan
• Renfrewshire’s Economic Development Strategy
• Local Development Plan
• Place Shaping Strategy & Local Place Plans
• Strategic Tourism Infrastructure Development Plan (i.e., Section 5 of
this Plan)
The masterplan will need to complete a detailed user need, space,
facilities and condition review of the core assets of the Country Park
including detail of ownerships, leases, designations etc. Proposals have
been advanced for extensions and redevelopment of buildings associated
with both the Castle Semple Visitor Centre (Simpson Brown, 2020) and
Rowing Club.
The masterplan should seek to develop a detailed understanding of
current and future needs based on the capacity of the Castle Semple
Visitor Centre, Castle Semple Loch and existing infrastructure.
The Castle Semple Visitor Centre site is constrained, and options should
be explored around developing a ‘multi-centred visitor park campus’
model that provides facilities within a series of specialist hubs connected
by active travel walkways and boardwalks that build on the special;
qualities of place and collectively create a strong integrated visitor
destination.
Investment & Development Strategy
Park Facilities
Option 1
Existing CP Gateways
Option 2
Hierarchy of CP Gateways
Support by Initial Engagement
Option 3
Single Destination Gateway
Preferred Strategy
• Promote all CP Gateway sites.
• Invest at each of the visitor centres.
• Develop MCP & CSCP visitor centres.
• Invest in public transport connectivity.
Develop a strategic hierarchy of CP ‘Gateways’.
Aligned with environmental capacity.
Define hierarchy linked to investment plan.
Inclusive, barrier free, family focussed.
Primary CP Gateway destinations to offer:
• Capacity for high level visitor use.
• Multiple attraction/facility cluster.
• Public transport connectivity.
• Connections to NCR and active travel network.
• Toilets / changing
• Commercial hospitality / support services
• Parking + EV charging
• Strong town / village links
• Ranger / educational / training services
• Play areas / facilities.
Secondary CP Gateway destinations to offer:
• Ranger services
• Toilets / changing
Review and define new Country Park Strategy.
Focus facilities within single ‘Destination’.
Destination supports regional tourism.
Develop as a multi-partnered investment.
Public / Private /Third Sector operators
Destination development to include:
• Commercial /public service facilities
• Commercial leisure/hospitality
• Clubs and commercial leisure
• Third Sector
• Multiple attractions / facilities
• Accommodation (chalet)
• Hospitality (café/restaurant)
• Public transport connectivity
• Public sector facilities focussed on ranger services /
path networks / environmental management.
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An initial exploration of ideas has focussed on the existing facilities and
visitor centre site. The site is constrained in scale (long narrow site
defined by former railway (NCR7) and Castle Semple Loch) and with
relatively poor road access. The opportunity within a multi-centred visitor
destination should seek to develop:
• The existing watersports visitor centre to better accommodate its
activity role alongside the existing local clubs and provide for
independent day visitors looking to participate in watersports. This
may mean reorganisation of space to meet educational, changing and
group activities (including additional provision of toilets).
• A new visitor centre – potentially on the model of a ‘Crannog’ providing
visitor hospitality (café, retail, restaurant, orientation and viewpoints)
at the south -west corner of Castle Semple Loch (closer to the
Lochwinnoch Public Park). This would be connected by paths and/or
boardwalk to Lochwinnoch Public Park, the Watersports Visitor
Centre, the RSPB Centre and include for new public car parking on
Lochlip Road. Boardwalk connections to Loch Aird circular walkway
(RSPB) will extend the opportunity for contact with nature and connect
facilities across the Castle Semple Country Park. The review should
also consider the future role and contribution of the Lochwinnoch
Community Annexe Building and the further development of
community space.
• A high-quality new Play Facility that builds on the existing facility
within Lochwinnoch Public Park offering innovative exploratory play
potentially themed around wildlife, birds and/or local ecology
supporting the wider Country Park offer as a full-day visitor
destination.
• A network of paths / boardwalk and walkways that build on the
Semple Trail initiative creating opportunities to offer closer contact with
nature, water-margins and wetland ecology and build on the RSPB
Boardwalk with a series of circular exploratory routes connecting all
visitor destinations.
• Provision of a new arrival, access, and parking close to the A760 /
Lochlip Road with new visitor parking linked to path/cycle network.
The additional parking will take pressure off the existing parking and
create the main arrival point with associated visitor facility linked to the
New Visitor Centre / Crannog closer to the Lochwinnoch Station
supporting sustainable travel choices.
• Countryside Ranger Services investment and Voluntary Group
support that provides ranger voluntary sector support services (digital
/ interactive interpretation, info-point / QR Codes or App, educational
walks, summer season guided walks and access to hides) alongside
site environmental management and measures to support
environmental designations and protection and enhancement of
biodiversity and nature restoration.
The masterplan should also ensure it is closely aligned to Renfrewshire’s
Regeneration and Place-Shaping Strategy and support ‘Just Transition’ to
Net Zero and Climate Change:
• The Renfrewshire Local Development Plan supports investment which
creates strong communities and attractive places within Renfrewshire
and is closely aligned to a place-making and place-shaping
programme linked to key sector growth. The focus is on regeneration
and enhancing existing places.
• Rural and village regeneration (predominantly Lochwinnoch,
Howwood and Kilbarchan – see plan) will seek to promote multi-use
activities and functionality within local village centres that can help to
sustain local business activity and services. These settlements are
serviced by the Paisley-Ayr rail line with stations at Lochwinnoch and
Howwood and provide a range of hospitality and service support for
recreation and outdoor leisure, and tourism.
• Destination development can support Renfrewshire’s rural settlements
and strengthen local village services, 20-minute neighbourhoods, and
small business. Enterprise activity can be developed around planning
for sustainable tourism which supports and promotes:
• Stronger public transport services and connections and the
promotion of public transport to reduce car dependency.
• Increase of local spending (goods and services) within centres
and associated visitor facilities creating local employment and
economic activity.
• Developing strong connections and active travel routes between
settlements and points of visitor arrival, gateways, facilities,
national cycle routes, public transport interchanges and
destinations.
• Protecting environmental assets and managing destinations to
enhance environmental capacity and biodiversity.
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5.1 Programme of Investment & Development
Renfrewshire Council are keen for the Strategic Tourism
Infrastructure Development Plan (STIDP) for Castle
Semple and Muirshiel Country Parks to create a clear
framework for visitor infrastructure development. The
STIDP will help to support future application(s) to the
Rural Tourism Infrastructure Fund (RTIF) operated by
Visitscotland.
This Plan (STIDP) seeks to address short term needs and the priorities
associated with visitor pressures on the current facilities and resources.
The plan also aligns with the ambitions to develop outdoor recreation,
environment education and sports and leisure facilities within the Country
Parks to deliver on the Council’s commitments to community health and
well-being, tourism, and further development of the rural economy in line
with the adopted Development Plan policies.
05
Strategic Infrastructure Plan
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5.2 Developing a Phased Investment Plan
• Short Term Needs – seeking funding support from RTIF
Addressing the challenges of current visitor pressures
Renfrewshire Council recognise the need for short -term investment to
address unsustainable visitor pressures at Castle Semple. Immediate
short-term actions are relating to:
• visitor management.
• addressing negative impacts on the visitor experience.
• addressing capacity of the basic tourism infrastructure (toilets/
paths/safe movement).
• promoting easier access by sustainable travel modes and support
for active travel.
• Medium Term Future
Building the infrastructure for Castle Semple gateway
Renfrewshire Council have been working to develop early ‘visioning
and concept work’ advanced by the Regeneration and Place Team.
Ideas and concepts formed part of the Next Stage Community &
Stakeholder Engagement which took place late February 2023.
Medium term actions to develop:
• A detailed masterplan for the future development of Castle Semple
Country Park.
• Business case and submissions to support external funding.
• Implementation of initial phases of investment.
5.3 Consultation & Engagement
The STIDP has involved a joint working group engaging external
stakeholders along with Council services (including the Place and
Regeneration, Park and Ranger services and Environment and
Infrastructure teams). Discussion and collaboration have centred on the
needs of Castle Semple in terms of visitors, operational management,
measures to support net zero and the promotion of active and sustainable
travel choices.
Renfrewshire Council are very aware that the concept needs to engage
and build support across a diverse range of stakeholders. Early
indications have confirmed support for short term project initiatives (RTIF
applications) and outlined medium term ideas for further development of
Castle Semple as a primary gateway facility for the Regional Park.
Consultation Events & Stakeholder Group Presentations
The broad concepts and draft proposals have been subject to consultation
with stakeholder groups through presentations and events. These have
included:
• Clyde Muirshiel Liaison Group. Member and cross departmental
officer group with responsibility for coordination of Renfrewshire
Council’s management of CMRP within Renfrewshire.
• The Villages Local Partnership is a formally constituted group of seven
local Community Councils (Lochwinnoch, Howwood, Kilbarchan,
Brookfield, Bridge of Weir, Elderslie, Houston). The group meets
periodically to coordinate activity, share knowledge around new
initiatives and programmes and coordinate spending supported
through grant funding from Renfrewshire Council. Castle Semple
proposals were presented to this group.
• Stakeholder & Public Consultation Event hosted at the Castle Semple
Visitor Centre 23rd February 2023 attended by 60-80 stakeholders,
residents and park users. Consultees completed questionnaires and
indicated priorities / preferences at the event and on-line.
• Longer Term Future
Develop the destination and extend place-making
Destination development will allow wider partnership delivery; working
closely with a range of tourism operators / providers with the view of
extending the half-day / day visitor activity at Castle Semple Country
Park to longer-term breaks with more extensive co-located offers
(additional attractions, facilities and activities); local accommodation
(hotels, chalets, Airbnb, Rural B&B); extending the visitor catchment;
developing links to Renfrewshire’s food and drink sectors; regional
and local events and experiences.
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Consultation On-line with Supporting Questionnaire Survey
• Virtual Engagement (On-line Consultation - available on-line on
computers, digital devices and phones) provides a virtual
‘Consultation Room’ duplicating presentation materials used for other
events but undertaken to make the consultation more inclusive and
seek responses and feedback from individuals and groups unable to
attend events.
• The on-line consultation has been viewed 614 times with over 136
questionnaires completed on-line. On-line consultation has proved to
be very successful in extending engagement and inviting comment
from within community organisations, clubs and wider user groups
and the general public.
• The On-line Questionnaire provided both qualitative and quantitative
feedback through a standard suite of questions around project
priorities, user needs and views on the adequacy or otherwise of the
existing facilities. The main priority projects supported were:
High Priority Short-Term Projects
1  New Toilets     67.18%
2.  Pedestrian Safety & Accessibility   60.47%
3.  Upgraded Trails & lookouts   57.6%
High Priority Medium / Longer Term Projects
1. New Additional Visitor Centre & Café Facility 66.93%
2. Upgraded Castle Semple Visitor Centre  61.42%
3. Muirshiel Country Park Centre Upgrade  61.16%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Toilets
Bike Hub / Hire Outlet
Shelter
Public Realm Upgrade
Public Transport Improvement
Active Travel Connections
Interpretation / Signage / Waymarking
Batter Path into Lochwinnoch Village
Better Parking
Upgraded Trails & Lookouts
Pedestrian Safety & Accessibility
High Medium Low
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Upgraded Castle Semple Visitor Centre
New Additional Visitor Centre & Café Facility
New Quality & Innovative Play Facilities
Upgrade Public Realm/Landscape at Centre
Upgrade Public Realm/Landscape & connections to RSPB
Provide Hides & Places to Observe Nature
Interpretation / Signage / Waymarking
Better Path Connection to Howwood / Lochwinnoch…
Improved Water Sports Facilities
Loch Water Catchment Management / Weir
Safer & Better Road Crossings
Clyde Muirshiel Country Park Centre Upgrade
Castle Semple Loch Additional Trails & Walks
New Entrance & Additional Parking (A760)
High Medium Low
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5.4 Delivering a Sustainable Short-Term Future
Upgrading facilities to meet current demands   
at Castle Semple Visitor Centre
Castle Semple is an aging facility developed in the 1980’s to meet needs
that have changed over the past 40 years and it now requires to be re-
positioned to meet the needs of the 21st century. Promoting independent
visitor uses, outdoor leisure and recreational activity, exploration and
contact with the natural environment (with ready access based on
sustainable travel choices) are all areas to be advanced.
The short-term focus of the work at Castle Semple has been to address
challenges of managing visitor numbers and expectations at a ‘gateway
site’ that has witnessed a 24% (2018-2019) increase in visitor numbers on
a site with ageing infrastructure and limited capacity. Pressures arising
through increased visitor numbers have been further exacerbated by the
covid-19 pandemic.
Castle Semple Country Park is a large site with a good capacity for visitor
dispersal and exploration. Adjacent facilities include the neighbouring
RSPB Lochwinnoch reserve. Short term needs are focussed on creating
additional capacity to better meet the needs of the current visitor numbers
and user groups.
Issues arising during covid / post-covid at Castle Semple Country Park
(impacting on the visitor experience, access and capacity) include:
• Level of on-site parking with capacity unable to address demand
during peak periods weekends for most of the summer season
compounded by visitor’s reluctance to make use of public transport.
• Visitor management and pedestrian / cyclist safety - created through
uncontrolled, irresponsible and illegal parking, exacerbated by a lack
of definition of parking areas and a lack of enforcement.
• Inadequate signage and waymarking to encourage/support stronger
visitor dispersal at primary arrival points (i.e., lack of dispersal and not
capitalising on existing infrastructure e.g., paths, lookooteries and
viewpoints.
• Inadequate visitor destination elements which would support greater
intensity of use e.g., seating, shelter for watersports, changing
facilities, improved food and beverage offer, litter- recycling bins, local
paths connections and appropriate information.
• Lack of toilet provision (other than in the main visitor centre building
which has limited opening hours).
• Lack of signage and legible connections to encourage sustainable
travel choices e.g., public transport, rail, bus, and active travel (to
reduce pressure on car parks).
• Poor access and mobility issues at the Lochwinnoch train station for
visitors with access needs e.g., family groups with prams, cyclists’
people with disabilities etc.
• Inadequate cycle route information and cycle parking (and potentially
charging points) to offer a range of circular and connected leisure and
exploratory routes to the NCR7 and NCR75.
“hunger for outdoor activities and physical adventures
that allow people to reconnect with nature, help them
stay fit, and provide them with a sense of freedom”
VisitScotland Insights
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5.5 Priority Action Plan
The priorities within the Short -Term needs focussed strongly on access,
safe mobility and connections to sustainable travel choices as well as the
provision of adequate toilets on the site. Three ‘high’ priority projects were
identified:
Priority 1:
New Toilet Facilities
Demolish the no longer fit for purpose toilet block. Provide a new facility
on the existing site. Design to improve accessibility and provide a small
changing area for independent watersports users and/or bike hire hub
plus additional cycle parking. The Council would likely seek a design grant
(RTIF) for development of the toilet facility.
Priority 2
Railway Bridge Safe Movement & Connections
Address pedestrian, cycle, and vehicular conflicts at the railway bridge
(Church St/Lochlip Road) with new junction markings (white lining/hazard
marking/cycle markings to road and cycleway plus sightline
improvements.
Priority 3
Public Transport Connections - (CS-Lochwinnoch Stn.)
Improve legibility ease of connections and provide appropriate signage for
Lochwinnoch Rail Station, RSPB, and Castle Semple with information on
including, for example, active travel trails, Castle Semple Loch, Barr Loch
and CMRP. Amend/Improve existing crossing, white road markings and
provision of safe crossing for pedestrians and cyclists.
5.6 Delivering a Sustainable Short-Term Future
Upgrading facilities to meet current demands at   
Muirshiel Visitor Centre
Muirshiel Visitor Centre is an aging facility developed in the 1980’s and
essentially providing a hybrid facility as a ranger services building and
visitor centre. The centre helps to promote independent visitor uses,
outdoor leisure, recreational activity, exploration and contact with the
natural environment as well as access to the wilder areas of CMRP.
The short-term focus of the work at Muirshiel Visitor Centre needs to
support existing facilities and ensure these are fit for purpose as well as
encouraging dispersal of visitors across the Regional Park from the Castle
Semple Primary Gateway.
The site assessment, discussion and observations along with recorded
comments on site facilities produced a series of issues and concerns that
need to be addressed. The main issues are:
• Building works to improve energy efficiency of the building and
complete roof/fabric repairs to ensure building is fully wind/watertight
and fit for use. Currently the building suffers from significant water
ingress.
• Inadequate signage and waymarking of accessible hill walks, and
routes.
• Amenity enhancement to the immediate Visitor Site.
• Path surfaces and path connections /gates
A Steering Group Workshop and a Stakeholder Consultation Event has
identified a long list of improvements that would strengthen sustainable
visitor activity and support the long-term ambitions for Castle Semple
Country Park.
The review of short-term needs identified the scope of action, order of
cost and priority. The initial assessment indicated that immediate short-
term needs would require an investment of between £0.9 and £1.2m to
meet site/visitor requirements for 2024 – 2026. Concurrently,
Renfrewshire Council will look to advance through a masterplan process
the medium-term investment plans.
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Ref Draft Project Priority Order of Cost RC and Others RTIF Scope/Description
01 Demolish Toilet Block
Provide New Toilets High £0.2-£0.30m £55k £220k
Demolish condemned Toilet Block. Provide new facility for all users. Design
to improve accessibility and small changing and/or shower area for
independent watersports users plus additional Bike Hire Hub / Flexible
Outlet Space to support bike hire / cycle activity and NCR7.
02 Improvements
External Public Realm High £0.15-£0.2m £30k £120k
Place and visitor infrastructure public realm improvements to external
environment to CS Centre to improve capacity, accessibility and circulation
and improve amenity and DDA inclusive access/mobility. Potentially to
include boardwalk/pontoon to waterfrontage.
06
Develop Trails &
Boardwalk Initiatives  High £0.25-£0.35m £60k £240k
Strengthen the 'trails initiative' with an innovative educational trail/walkway
and viewing hubs connecting Castle Semple more legibly to other
attractions & sister facilities (Parkhill Wood /RSPB). Compliments and links
RSPB Boardwalk.
07 Public Transport Access
(CS-Lochwinnoch Stn.) High £0.1m £20k £80k
Improve legibility ease of connections and provide signage Lochwinnoch
Rail Station/ RSPB/Castle Semple with signage and information on Active
Travel trails / Castle Semple Loch and CMRP. White lining and improve safe
crossing for ped/cyclists.
09 Active Travel Connections High £0.1-0.2m £20 £80k
Improve grading and connections to NCR7 and Active Travel Routes / Trails
to make dispersal of visitors and connections easier. Connections to RSPB
Boardwalk and connections to Lochwinnoch /Howwood rail stations.
10 Way-Marking from Visitor
Arrival Points High £0.1-0.2m £20k £80k
Upgrade the family of way-marking signs to develop clearer messaging
connecting Castle Semple with Lochwinnoch/ Howwood/Kilbarchan and
inviting dispersal of visitors supporting peak capacity/facilitating further
exploration of local place assets.
12 Railway Bridge (Ped/Cycle)
Safe Movement/Capacity High £0.05m £10k £40k
Address pedestrian/ cycle and vehicular conflicts at the Railway Bridge
(Church St/Lochlip Road) with new junction markings (white lining/hazard
marking/cycle markings to road & cycleway plus sightline improvements
15 Muirshiel Visitor
Centre High £0.1-£0.2m £30k £120k
Provision of play within site. Small play facility to meet needs of children/
younger audiences providing barrier free/inclusive play and a short family
oriented short circular walk from Visitor Centre.
Totals £245k £980k
Summary Total £245k £980k Short Term Priority Investment £1,075,000 over 2 years
% Contributions 20% 80%
TOTAL Phase 1 Investment £1,225,000
5.7 RTIF Application – Short-term Early Action   
Priorities
The priority items are all considered eligible items under the VisitScotland
Rural Tourism Infrastructure Fund (RTIF) that aims to support
collaborative projects with a focus on improving rural visitor experience
that are facing pressure on their infrastructure and communities because
of visitor numbers and pressure points.
5.8 Medium Term Future
Building the infrastructure for Castle Semple Gateway
Renfrewshire Council has medium and longer-term ambitions for Castle
Semple Country Park.
Through this STIDP, the Council has sought to identify funding (RTIF) for
the short term programme (see short term priorities in table above). The
stakeholder engagement activity undertaken to prepare the STIDP was
also used as a platform to develop a medium/longer term a Project
Prospectus to define a development and investment programme for the
period 2025-2035.
As previously noted, Castle Semple Country Park is identified within the
emerging Regional Tourism Strategy and as a regionally important
community and recreational asset. It is considered likely that Castle
Semple will emerge as a major programme initiative to support regional
tourism growth, rural diversification and village place-making with strong
tourism, economic and community outcomes.
The engagement has identified strong support for further development of
the Country Park, with stakeholders looking to build on the key
strengthens of the existing visitor centre and recreational, educational and
environmental assets. Stakeholder feedback has supported concept ideas
for re-investment in facilities and the development concept of Castle
Semple as a Regional Park Gateway.
Short Term Project Priorities addressing acute visitor pressures within Castle Semple Country Park / Muirshiel Country Park
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Developing a Project Prospectus
In developing a Project Prospectus for Castle Semple Country Park, the
Council will be seeking to develop initial concept ideas that, subject to
further review and approvals, could set a brief for a full masterplanning
and business case exercise for the Country Park 2025-2035.
Development proposals would be subject to external support funding with
an anticipation Castle Semple could be a project for future national
funding submissions.
Initial ideas informally reviewed through the consultation process are still
at concept stage, however, the early ideas suggested with evidence of
support are:
• Promoting a multi-centred Country Park.
• Developing active recreation and watersports within the visitor centre.
• Creating a new visitor facility.
• Developing an innovative natural play facility.
• Extending the network of paths and trails.
• Strengthening the links to local village(s).
• Promoting active travel and improved connections with sustainable
travel choices.
• Creation of a new arrival point & parking.
• Developing the sites environmental capacity and biodiversity.
• Investment in Countryside Ranger Services and Educational Services
Castle Semple Country Park is a location with huge potential and capacity
to contribute to national outcomes of sustainable, liveable and productive
places. It can act as a driver for regional tourism and support wider
programmes for health and well-being, placemaking and community
wealth building. Building a broad consensus of support and developing
the Castle Semple Country Park Masterplan will ensure the concept of the
Regional Park and Country Parks as outlined in the 1970’s remains a
valid and meaningful part of our 21st Century ambitions for future
generations.
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6.1 Project Development & Next Steps
Renfrewshire Council and the Park Ranger Service are
developing the short-term project proposals into Concept
Design (RIBA Stage 1-2). Each of the projects will be
advanced through the standard RIBA Design stages
(Stages 2-6) proposals (where relevant) to ensure
appropriate design and extent of consents and
approvals.
Renfrewshire Council are proposing to make a formal submission
requesting RTIF support funding based on the short-term priority projects
set out in Section 5.6.
A number of projects are being advanced with initial feasibility level
assessments by Renfrewshire Council. These include (traffic and
transport, roads safety, on-site surveys etc.) works (e.g., road markings,
safety surfaces and controlled crossings).
A number of the RTIF projects would be classed as ‘Permitted
Development’ (subject to confirmation from Planning Services) and
require only internal approvals following design stage approvals.
Consultation and engagement including the on-line engagement has
confirmed the project priorities with stakeholders with all project priorities
supported through engagement.
06
Project Development & Next Steps
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6.2 Identification Programme of Short Term Investment
Project Capital Spend Design Stages 2-3 Design Stages 4-5 Completion
Toilet Facility £275k Q3 2023 Q4 2023 Q2 2024
Public Realm £150k Q3 2023 Q4 2023 Q2 2024
Trails & Boardwalk Initiatives £300k Q3 2023 Q1 2024 Q4 2024
Public Transport Connections £100k Q3 2022 Q4 2023 Q3 2024
Active Travel Connections £100k Q3 2023 Q3 2023 Q2 2024
Waymarking £100k Q3 2023 Q1 2024 Q2 2024
Railway Bridge Safety £50k TBC TBC Q3 2023
Clyde Muirshiel Visitor Centre £150k Q3 2023 Q1 2024 Q4 2024
Total £1225k
Project Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024
Toilet Facility
Public Realm
Trails Initiative
Public Transport Connections
Active Travel Connections
Waymarking
Railway Bridge Safety
Clyde Muirshiel Visitor Centre
Total
6.3 Project Development Priority Projects
Renfrewshire Council have commissioned the development of the Castle
Semple Prospectus that will seek to develop a vision and concept for
Castle Semple Country Park and set a brief for masterplanning. The study
is being advanced by consultants involved in a number of major park and
greenspace projects (National Park Plans, HELIX, Country Parks,
Heritage Parks) funded through Lottery and partnership-based funding.
6.4 Castle Semple – Start of a Journey
The development of this STIDP has been the catalyst for re-thinking the
role and value of both the Regional Park and Country Parks and perhaps
from a Renfrewshire Council perspective; encouraging more ambitious
thinking about the needs for the future. This represents the start of a
journey to explore and develop concept ideas for what would recreate and
rebuild a strong, vibrant and sustainable Country Park for the future.
National policy and national outcomes now give full recognition of the
need to protect, develop and enhance environmental assets and build a
productive, healthier well-being economy for all.
Castle Semple Country Park has the potential to play a core role in
delivering on national, regional and local outcomes. Engagement and
concept development should seek to advance through a staged process.
The intention should be to ensure a strong alignment of the Masterplan
with the Regional Tourism Strategy with both fully supported and
advanced alongside stakeholder engagement and a clear and robust
Business Case to support external funding.
Investment and project delivery milestones subject to approvals and RTIF funding.
Indicative project programme subject to design development, approvals and RTIF funding.
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Appendices
Appendix 1 Summary Project Sheets Illustrating Draft RTIF Short 
List Projects.
Appendix 2  Table summarising potential Projects: Long List
Appendix 3 Table summarising potential Projects: Short List    
Projects
Appendix 4 Summary of Consultation & Engagement Feedback
Appendix 5 Tabulated Policy Summary
Appendix 1 - Summary Project Sheets
Illustrating Draft RTIF Short List Projects.
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Appendix 2 - Long List Projects
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Appendix 3 - Short List Projects
Ref Draft Project Priority Order of Cost RC and Others RTIF Scope/Description
01 Demolish Toilet Block
Provide New Toilets High £0.2-£0.30m £55k £220k
Demolish condemned Toilet Block. Provide new facility for all users. Design
to improve accessibility and small changing and/or shower area for
independent watersports users plus additional Bike Hire Hub / Flexible
Outlet Space to support bike hire / cycle activity and NCR7.
02 Improvements
External Public Realm High £0.15-£0.2m £30k £120k
Place and visitor infrastructure public realm improvements to external
environment to CS Centre to improve capacity, accessibility and circulation
and improve amenity and DDA inclusive access/mobility. Potentially to
include boardwalk/pontoon to waterfrontage.
06
Develop Trails &
Boardwalk Initiatives  High £0.25-£0.35m £60k £240k
Strengthen the 'trails initiative' with an innovative educational trail/walkway
and viewing hubs connecting Castle Semple more legibly to other
attractions & sister facilities (Parkhill Wood /RSPB). Compliments and links
RSPB Boardwalk.
07 Public Transport Access
(CS-Lochwinnoch Stn.) High £0.1m £20k £80k
Improve legibility ease of connections and provide signage Lochwinnoch
Rail Station/ RSPB/Castle Semple with signage and information on Active
Travel trails / Castle Semple Loch and CMRP. White lining and improve safe
crossing for ped/cyclists.
09 Active Travel Connections High £0.1-0.2m £20 £80k
Improve grading and connections to NCR7 and Active Travel Routes / Trails
to make dispersal of visitors and connections easier. Connections to RSPB
Boardwalk and connections to Lochwinnoch /Howwood rail stations.
10 Way-Marking from Visitor
Arrival Points High £0.1-0.2m £20k £80k
Upgrade the family of way-marking signs to develop clearer messaging
connecting Castle Semple with Lochwinnoch/ Howwood/Kilbarchan and
inviting dispersal of visitors supporting peak capacity/facilitating further
exploration of local place assets.
12 Railway Bridge (Ped/Cycle)
Safe Movement/Capacity High £0.05m £10k £40k
Address pedestrian/ cycle and vehicular conflicts at the Railway Bridge
(Church St/Lochlip Road) with new junction markings (white lining/hazard
marking/cycle markings to road & cycleway plus sightline improvements
15 Muirshiel Visitor
Centre High £0.1-£0.2m £30k £120k
Provision of play within site. Small play facility to meet needs of children/
younger audiences providing barrier free/inclusive play and a short family
oriented short circular walk from Visitor Centre.
Totals £245k £980k
Summary Total £245k £980k Short Term Priority Investment £1,075,000 over 2 years
% Contributions 20% 80%
TOTAL Phase 1 Investment £1,225,000
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Appendix 4 - Summary of Consultation &
Engagement Feedback
CASTLE SEMPLE COUNTRY PARK -
Initial Ideas Forum
Monday, April 03, 2023
Q6: What are your priority projects in the medium & longer term? Please select
your Top 6 Priority Projects in the High column & Indicate your views on the
priority level of the other projects.
Answered: 133 Skipped: 3
WEIGHTED AVERAGETOTALLOWMEDIUMHIGH
1.481279.45% 1229.13% 3761.42% 78Upgraded Castle Semple Visitor Centre
1.4612713.39% 1719.69% 2566.93% 85New Additional Visitor Centre & Café Facility
1.8112423.39% 2933.87% 4242.74% 53New Quality & Innovative Play Facilities
1.7512216.39% 2042.62% 5240.98% 50Upgrade Public Realm/Landscape at Centre
1.7212214.75% 1842.62% 5242.62% 52Upgrade Public Realm/Landscape & connections to RSPB
1.9212621.43% 2749.21% 6229.37% 37Provide Hides & Places to Observe Nature
1.8612222.95% 2840.16% 4936.89% 45Interpretation / Signage / Waymarking
1.7812821.09% 2735.94% 4642.97% 55Better Path Connection to Howwood / Lochwinnoch /Kilbarchan
1.6112214.75% 1831.15% 3854.10% 66Improved Water Sports Facilities
1.7811816.95% 2044.07% 5238.98% 46Loch Water Catchment Management / Weir
1.7612121.49% 2633.06% 4045.45% 55Safer & Better Road Crossings
1.481219.09% 1129.75% 3661.16% 74Clyde Muirshiel Country Park Centre Upgrade
1.6312712.60% 1637.80% 4849.61% 63Castle Semple Loch Additional Trails & Walks
212030.0% 3640.0% 4830.0% 36New Entrance & Additional Parking (A760)
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Appendix 5 - Tabulated Policy Summary
POLICY FRAMEWORK
The project will deliver against the policy objectives of key strategies set out by both Scottish and UK Government. The Project is also in line with Scottish
Government’s inclusive growth and health & wellbeing agenda, targeting regional imbalances in socio-economic activity and deprivation, and recognising the
importance of developing the tourism sector, place-making and development of the rural economy. The key messages from these strategies, and the
alignment with the project, are outlined below:
Scottish Policy Context Regional/Local Policy Context
Scotland’s Climate Change Plan Glasgow City Region Economic Strategy 2017-2035
Scotland’s National Strategy for Economic Transformation (2022) Renfrewshire Council Plan 2022-2027
Programme for Government (PfG), Scottish Govt., 2021-22 Renfrewshire Councils Economic Strategy
National Planning Framework 4 (2023) - (NPF4) Greater Renfrewshire and Inverclyde (GRI) Rural Community Tourism Strategy
Place Principle - 20 Minute Neighbourhoods Renfrewshire Local Development Plan (2021)
National Tourism Strategy, Scotland Outlook 2030 Renfrewshire Tourism Action Plan
Strategy Health Objectives Alignment with CMRP/Castle Semple Planning 
Scotland’s Climate Change Plan Scotland’s ambitious climate change legislation sets a target date for net
zero emissions of all greenhouse gases by 2045. Climate change is the
single greatest threat to Scotland's environment Climate change may
affect the delicate balance of Scotland’s ecosystems and transform
Scotland’s habitats and biodiversity, adding to existing pressures.
Regional Parks and Country Parks have a potentially key role in supporting
sustainable activity in the countryside supporting Just Transition and
providing an important resource for education and awareness of Climate
Change issues 
National Tourism Strategy,
Scotland Outlook 2030
Sets out the national Tourism Strategy for Scotland to be world leaders in
21st century tourism built around the key priorities of our passionate
people, our thriving places, our diverse businesses, our memorable
experiences.
Renfrewshire Council is seeking to build a Regional Tourism Action Plan built
on and supporting the national tourism strategy. Countryside activity, sports,
leisure and recreation are emerging as a key theme.
National / Regional Transport
Strategy (SPT) 
National Transport Strategy (reflecting the Climate Change Plan) sets out
a commitment to reducing car kilometres by 20 per cent by 2030, to
enable us to meet our net zero emissions target by 20453. Transport is
Scotland's largest sectoral emitter, accounting for 29% of total greenhouse
gas emissions
The Strathclyde Partnership for Transport’s Regional Strategy identifies
four key transport outcomes across the area:
• Reliable travel
• Improved connectivity
• Access for all
• Reduced emissions.
Renfrewshire Council are looking to positively contribute to each of the SPT
priority outcomes, improving facilities and networks for active travel that will
improve connectivity and reduce car dependency and offer sustainable travel
choices to all. Castle Semple with its access to rail/bus services provides a
Country Park with good public transport access.
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Strategy Health Objectives Alignment with CMRP/Castle Semple Planning 
National Planning Framework 4
(2023)-(NPF4)
NPF4 sets out the national spatial planning framework and forms part of
the Development Plan.
NPF4 sets out a national spatial strategy for Scotland and defines national
planning policy. The NPF4 sets out six spatial principles relevant to the
planning for rural assets.
The following 3 over-arching spatial principles are relevant:
• Conserving and recycling assets. We will make productive use of existing
buildings, places, infrastructure and services, locking in carbon, minimising
waste, and building a circular economy.
• Local living. We will support local liveability and improve community health
and wellbeing by ensuring people can easily access services, greenspace,
learning, work and leisure locally.
• Rebalanced development. We will target development to create
opportunities for communities and investment in areas of past decline and
manage development sustainably in areas of high demand.
• Rural revitalisation. We will encourage sustainable development in rural
areas, recognising the need to grow and support urban and rural
communities together.
Renfrewshire Local
Development Plan (2021)
The Renfrewshire Local Development Plan sets out an ambitious Spatial
Strategy that provides a framework for the protection and enhancement of
Renfrewshire’s diverse natural environment and built and cultural heritage
assets, the delivery of economic and infrastructure investment and it
guides the future use of land to assist in creating strong communities and
attractive places.
Specific support and references to the rural economy, tourism and place
development support CMRP and Castle Semple Country Park.
The LDP includes a revitalised recognition of the built, natural, cultural and
heritage tourism offering of Renfrewshire and the important contribution that
the tourism sector makes to the Renfrewshire economy.
Renfrewshire Economic Strategy
2020-2030
Renfrewshire's Economic Strategy 2020-2030 sets out the ambitions and
actions to achieve sustained, inclusive growth of the Renfrewshire
economy over the next 10 years. Its development has been led by the
Renfrewshire Economic Leadership Panel, bringing together leaders from
across the private and public sector, enterprise agencies and education
and skills experts
New sectors in creative industries, tourism and care are identified as having
the potential of diversifying the economy further and offering more
opportunities for long-term, sustained and inclusive economic growth.
The tourism sector is recognised as one of Scotland’s key growth sectors.
For Renfrewshire a thriving tourism industry built around the area’s own offer
can generate significant economic benefits and improve how the area is
perceived to a wide audience of not just visitors but of potential investors
Renfrewshire Tourism Action
Plan 2023 
Renfrewshire Council is developing a Tourism Action Plan. The new Action
Plan is at consultation stage and will provide an opportunity to reflect on
the very positive experience of hosting successful events and delivering
an energetic cultural programme and how to build on and complement this
in the future.
The new Regional Tourism Action Plan is at the early consultation stage.
Initial consultations have identified key issues and areas of opportunity but
significant further dialogue with industry and alignment across Council and
stakeholder groups is required.
Renfrewshire Cycling Strategy
2016-2025
The aim of this cycling strategy is simple: to get more people in
Renfrewshire cycling more often. The strategy supports many of the aims
of the council’s business plan and Renfrewshire’s community plan.
Achieving these aims will bring many benefits for Renfrewshire’s
residents, its communities, its environment and its economy. By
encouraging people to be more active, cycling can help to improve the
health and wellbeing of people of all ages.
The strategy notes:
Stronger links with leisure and tourism, building on resources such as
Gleniffer Braes and Clyde Muirshiel Regional Park (eg. developing mountain
biking), and accommodation and attraction resources across the network
(e.g. development of a network of Cyclist Havens). 
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Initial Ideas Forum
Consultation Summary Report
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Consultation and Engagement
The STIDP has involved a joint working group engaging
external stakeholders along with Council services (including the
Place and Regeneration, Park and Ranger services and
Environment and Infrastructure teams).
Renfrewshire Council are very aware that the concept needs to
engage and build support across a diverse range of
stakeholders. Early indications have confirmed support for short
term project initiatives (RTIF applications) and outlined medium
term ideas for further development of Castle Semple as a
primary gateway facility for the Regional Park.
Consultation Events & Stakeholder Group Presentations
The broad concepts and draft proposals have been subject to
consultation with stakeholder groups through presentations and
events. These have included:
• Clyde Muirshiel Liaison Group. Member and cross
departmental officer group with responsibility for coordination
of Renfrewshire Council’s management of CMRP within
Renfrewshire.
• The Villages Local Partnership is a formally constituted group
of seven local Community Councils (Lochwinnoch, Howwood,
Kilbarchan, Brookfield, Bridge of Weir, Elderslie, Houston).
Castle Semple proposals were presented to this group.
• Stakeholder & Public Consultation Event hosted at the Castle
Semple Visitor Centre 23rd February 2023 attended by 60-80
stakeholders, residents and park users. Consultees
completed questionnaires and indicated priorities /
preferences at the event and on-line.
Consultation Event at Castle Semple Visitor Centre
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Consultation On-line with Supporting Survey
• Virtual Engagement (On-line Consultation - available on-line
on computers, digital devices and phones) provides a virtual
‘Consultation Room’ duplicating presentation materials used
for other events but undertaken to make the consultation
more inclusive and seek responses and feedback from
individuals and groups unable to attend events.
• The on-line consultation has been viewed 614 times with
over 136 questionnaires completed on-line. On-line
consultation has proved to be very successful in extending
engagement and inviting comment from within community
organisations, clubs and wider user groups and the general
public.
• The On-line Questionnaire provided a both qualitative and
quantitative feedback through a standard suite of questions
around project priorities, user needs and views on the
adequacy or otherwise of the existing facilities.
Online Consultation using i:engage web-based tool
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Consultation Survey
The consultation event and online consultation (i-engage)
used SurveyMonkey to collect the views across a diverse
range of user, stakeholder and local community groups. The
survey included:
• 60-80 people attended the event.
• 614 online viewers to the website.
• 136 surveys completed.
• 64 comment forms and post-it notes.
• Plus, study consultees with key stakeholder interests.
• Total consultees in excess of 700 people.
Consultation Results – Priority Projects
The consultations advised of the key priorities for both short-
term and long-term projects and these ae reported below:-
High Priority Short Term Projects
1  New Toilets 67.18%
2. Pedestrian Safety & Accessibility 60.47%
3. Upgraded Trails & lookouts 57.6%
High Priority Medium / Longer Term Projects
1. New Additional Visitor Centre & Café Facility 66.93%
2. Upgraded Castle Semple Visitor Centre 61.42%
3. Muirshiel Country Park Centre Upgrade 61.16%
Stakeholder views were sought using
consultation forms and online SurveyMonkey
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Q5: What are your priority projects in the short term? Please select your Top 6 Priority Projects in
the High column & Indicate your views on the priority level of the other projects.
Answered: 136   Skipped: 0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Toilets
Bike Hub / Hire Outlet
Shelter
Public Realm Upgrade
Public Transport Improvement
Active Travel Connections
Interpretation / Signage  / Waymarking
Batter Path into Lochwinnoch Village
Better Parking
Upgraded Trails & Lookouts
Pedestrian Safety & Accessibility
High Medium Low
1st Priority
2nd Priority
3rd Priority
5th Priority
4th Priority
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HIGH MEDIUM LOW TOTAL WEIGHTED
AVERAGE
New Toilets 67.18%
88
24.43%
32
8.40%
11
131 1.41
Bike Hub / Hire
Outlet
40.31%
52
41.86%
54
17.83%
23
129 1.78
Shelter 36.00%
45
44.80%
56
19.20%
24
125 1.83
Public Realm
Upgrade
41.32%
50
47.11%
57
11.57%
14
121 1.70
Public Transport
Improvement
51.52%
68
34.85%
46
13.64%
18
132 1.62
Active Travel
Connections
46.88%
60
32.81%
42
20.31%
26
128 1.73
Interpretation /
Signage /
Waymarking
39.37%
50
41.73%
53
18.90%
24
127 1.80
Batter Path into
Lochwinnoch Village
38.58%
49
39.37%
50
22.05%
28
127 1.83
Better Parking 33.07%
42
37.80%
48
29.13%
37
127 1.96
Upgraded Trails &
Lookouts
57.60%
72
35.20%
44
7.20%
9
125 1.50
Pedestrian Safety &
Accessibility
60.47%
78
28.68%
37
10.85%
14
129 1.50
Q5: What are your priority projects in the short term? Please select your Top 6 Priority Projects in
the High column & Indicate your views on the priority level of the other projects.
Answered: 136   Skipped: 0
1st Priority
2nd Priority
3rd Priority
5th Priority
4th Priority
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Powered by
Q6: What are your priority projects in the medium & longer term? Please select your Top 6
Priority Projects in the High column & Indicate your views on the priority level of the other
projects.
Answered: 133   Skipped: 3
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Upgraded Castle Semple Visitor Centre
New Additional Visitor Centre & Café Facility
New Quality & Innovative Play Facilities
Upgrade Public Realm/Landscape at Centre
Upgrade Public Realm/Landscape & connections to RSPB
Provide Hides & Places to Observe Nature
Interpretation / Signage / Waymarking
Better Path Connection to Howwood / Lochwinnoch /Kilbarchan
Improved Water Sports Facilities
Loch Water Catchment Management / Weir
Safer & Better Road Crossings
Clyde Muirshiel Country Park Centre Upgrade
Castle Semple Loch Additional Trails & Walks
New Entrance & Additional Parking (A760)
High Medium Low
1st Priority
2nd Priority
3rd Priority
5th Priority
4th Priority
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Powered by
Q6: What are your priority projects in the medium & longer term? Please select your Top 6 Priority
Projects in the High column & Indicate your views on the priority level of the other projects.
Answered: 133   Skipped: 3
HIGH MEDIUM LOW TOTAL WEIGHTED
AVERAGE
Upgraded Castle Semple Visitor Centre 61.42%
78
29.13%
37
9.45%
12
127 1.48
New Additional Visitor Centre & Café Facility 66.93%
85
19.69%
25
13.39%
17
127 1.46
New Quality & Innovative Play Facilities 42.74%
53
33.87%
42
23.39%
29
124 1.81
Upgrade Public Realm/Landscape at Centre 40.98%
50
42.62%
52
16.39%
20
122 1.75
Upgrade Public Realm/Landscape & connections to RSPB 42.62%
52
42.62%
52
14.75%
18
122 1.72
Provide Hides & Places to Observe Nature 29.37%
37
49.21%
62
21.43%
27
126 1.92
Interpretation / Signage / Waymarking 36.89%
45
40.16%
49
22.95%
28
122 1.86
Better Path Connection to Howwood / Lochwinnoch /Kilbarchan 42.97%
55
35.94%
46
21.09%
27
128 1.78
Improved Water Sports Facilities 54.10%
66
31.15%
38
14.75%
18
122 1.61
Loch Water Catchment Management / Weir 38.98%
46
44.07%
52
16.95%
20
118 1.78
Safer & Better Road Crossings 45.45%
55
33.06%
40
21.49%
26
121 1.76
Clyde Muirshiel Country Park Centre Upgrade 61.16%
74
29.75%
36
9.09%
11
121 1.48
Castle Semple Loch Additional Trails & Walks 49.61%
63
37.80%
48
12.60%
16
127 1.63
New Entrance & Additional Parking (A760) 30.0%
36
40.0%
48
30.0%
36
120 2
1st Priority
2nd Priority
3rd Priority
5th Priority
4th Priority
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On:     29 August 2023
___________________________________________________________________
Report by:  Chief Executive
___________________________________________________________________
Heading:  Invest in Renfrewshire: Start-Up Street Update 
1.  Summary 
1.1 Further to previous reports regarding the development of Start-Up Street
initiatives in Paisley, Johnstone and Renfrew this report provides a short update
on progress across all three centres which are at 100% occupancy. 
1.2 Start-Up Street is an economic development initiative which aims to help grow 
the local economy by supporting start-up businesses looking to make their 
first step into commercial premises. 
___________________________________________________________________
2. Recommendations 
2.1 Board members are asked to: 
(i) Note the overview and progress of the Start-Up Street developments which
are all now at 100% occupancy and provide 26 supported incubation space
and 7 hot desking spaces to local businesses.
___________________________________________________________________
3. Overview 
3.1  Start-Up Street is an economic development initiative in Renfrewshire offering
new and growing businesses low-cost, high-quality workspace and wraparound
support to nurture and develop early-stage business. 
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3.2 Initially approved by the Leadership Board in December 2018 the Start-Up 
Street proposal responded to the local need for low-cost business space with 
ongoing business advice and support. It aimed to encourage business growth 
and support the leap into commercial premises. 
3.3 The incubation spaces are offered for a maximum of 2 years to small or 
early-stage businesses with a staged rental model which increases over the 2 
years. At the end of the contract period the business will be paying the full 
rental value and can then be supported to move to an alternative commercial 
space in the Renfrewshire area. 
3.4 The Start Up Street model was developed to address as many local 
requirements as possible and each project aims to provide a high degree of 
added value such as utilising long term vacant premises, supporting the local 
regeneration  of the area, supporting under-represented groups and identifying 
where the greatest impacts can be made. 
4.        Start-Up Street Paisley
 
 
4.1 The first Start-Up Street initiative was developed at refurbished Council owned
commercial units at 65-71 George Street, Paisley. Opening in October 2020 it
provides 12 managed workspaces for early stage businesses. The centre was
fully occupied within the first 3 months and due to the success, and the demand
for places, plans for further centres are being developed. 
4.2    Start-Up Street Paisley is delivered in partnership with Launch IT, Paisley, a
social enterprise with a focus on youth entrepreneurship. Around half of the
spaces are specifically for young entrepreneurs. 
4.3 Since opening, Start-Up Street Paisley has provided support to 67 local
businesses. Initial tenants have completed the 2-year support offer and have
moved out. Launch It have published a short report (attached as Appendix 1)
with an overview of the first few years and highlighting some of the businesses
supported. 
4.4 Demand for units and support remains high with a waiting list in place to ensure
that new businesses can be supported as spaces within the centre become
available. 
4.5 All 12 business units are currently fully occupied with a range of businesses
which include a local radio station, clothing designer, tailoring services,
ecommerce retail, beauty therapy, upcycling, and diving tuition. 
4.6 In addition to the managed workspaces, Start-Up Street Paisley offers a tailored
programme of support to pre-start businesses which aims to help them
progress their business idea to start-up stage creating a culture of
entrepreneurship in Renfrewshire. 
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5. Start-Up Street Johnstone 
5.1 Start Up Street Johnstone is delivered in partnership with Active Communities,
an award-winning health and wellbeing charity in Renfrewshire. 
5.2 Based at Station 7, Quarry Street, Johnstone the managed workspaces opened
in August 2022 providing 4 well-appointed business units in redeveloped
garage areas at the centre. In line with the remit of Active Communities, Start-
Up Street Johnstone also has a focus on health and wellbeing businesses.
Business advice and support is provided by the Council’s Economic
Development Service with Active Communities acting as landlord. 
5.3 In the first year of operating two of the initial four tenants (a creative therapies
training company and healthy eating catering company) grew at a quicker rate
than anticipated and successfully progressed to renting their own commercial
premises within Johnstone. 
5.4 Two new businesses quickly replaced the two who moved on and the centre is
currently fully occupied with four businesses offering services in podiatry, baby
massage classes, a health and wellbeing clinic and physiotherapy. 
5.5 All four businesses are developing well, and further reports and future
evaluations will be brought back to Board in due course. 
6. Start-Up Street Renfrew 
6.1 The third centre to open was Start Up Street Renfrew, based at 7-13 Dunlop
Crescent where long term vacant Council retail units were fully refurbished to
provide 10 modern managed workspaces of different sizes to accommodate
business needs and an additional range of hot-desking spaces. 
6.2 Start-Up Street Renfrew is managed by Inspirent Ltd, a very successful and well-
established not-for-profit business consultancy. Inspirent have successfully
delivered a range of Business Gateway services in Renfrewshire, across many
years, since they were established in 1987. 
6.3 Start-Up Street Renfrew opened in February 2023 and, following two successful
open days, the centre is now fully occupied by a range of businesses. The new
centre hosts start-ups including product design and innovation, photographer,
podcasting studio, audiologist, physiotherapy, counselling service, financial
coaching, and children’s sports coaching. 
6.4 In addition to the managed workspaces, the centre uniquely has 7 co-working
and hot desking spaces which offer a flexible business space for very early stage
businesses who are still planning their business proposals but with plans to
progress to commercial premises in the future. 
6.5 All businesses within the centre have access to an enterprise manager as well
as a Council Business Start-Up advisor. 
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6.6 Further reports will be brought to Board on Start Up Street Renfrew but in the
meantime you can view the Start-Up Street premises at this link: 
https://youtu.be/OHOWV_EBQz0 
7. The Start-Up Street Network 
7.1 All three Start-Up St centres are now open and at 100% occupancy. They are at
the early stages of working as a network, supporting each other in the
development of the centres and the support to those interested in starting a
business. 
7.2 As well as providing incubation / workspaces each centre also acts as a business
hub for start-up and wider business enquiries which can be referred to the
Council’s Business Team. They each host the Council’s Business Gateway ‘meet
the advisor’ sessions and monthly peer group meet up sessions for businesses
to network and share best practice.  
7.3 Several Start-Up Street businesses have employed people from the local area
through the Invest in Renfrewshire employability service. In particular, parents
returning to work through the parental employability support programme have
accessed work experience and employment opportunities. 
7.4 In support of the Council’s aim to strengthen the local supply chain and increase
local spend, a number of the Start-Up Street businesses have been given
additional support to register on Public Contracts Scotland to enable them to bid
for public sector contracts (where this is appropriate). 
7.5    A Women in Business networking group was successfully launched on the 11th
of July 2023 with 22 attendees from across Renfrewshire. The group comprised
of a mix of sole traders, limited companies, pre-start individuals and social
enterprises. The inaugural speaker at the event was Lesley Compston of KLAS
Care Community Interest Company, who was an alumni of the Renfrewshire
Women Led Accelerator programme. 
7.6 The Renfrewshire Women in Business networking events are scheduled monthly
for the next 6 months and fall on a Tuesday evening 6pm-8:30pm. Future themes
for events will include marketing on a budget, social media that works, building
an online presence & websites, business planning for growth and Wellbeing. 
8. Further Actions 
8.1  Future reports will be brought to board to update on progress. 
___________________________________________________________________
Implications of the Report 
1. Financial - No additional finance is sought for this proposal. 
2. HR & Organisational Development – None. 
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3. Community/Council Planning – None. 
4. Legal – None. 
5. Property/Assets- Start-Up Street currently operates from 43-45 & 65-71 George
Street, Paisley and 7 -13 Dunlop Crescent, Renfrew. 
6. Information Technology – None. 
7. Equality & Human Rights- None. 
8. Health & Safety- None. 
9. Procurement – None. 
10. Risk- None. 
11. Privacy Impact- None. 
12. Cosla Policy Position- Not Applicable. 
_________________________________________________________
List of Background Papers 
 Economy and Regeneration Board: 22 September 2022; “Invest In
Renfrewshire: Start-Up Street” 
 Economy and Regeneration Board: 23 August 2022; “Invest In Renfrewshire:
Start-Up Street
 Leadership Board:28 April 2021;“Start-Up Street”
 Leadership Board:5th December 2018; “Invest in Renfrewshire Proposal: Start-
Up Street”
___________________________________________________________________ 
Author:           Ruth Cooper, Economic Development Manager
ruth.cooper@renfrewshire.gov.uk    
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Appendix 1: Start-Up Street Paisley Update 
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On: 29 August 2023
___________________________________________________________________
Report by: Chief Executive
___________________________________________________________________
Heading:  Community Led Local Development (CLLD) Update 2023-24
___________________________________________________________________ 
1. Summary 
1.1 This report provides an update on funding received from Scottish Government
to support the delivery of the Greater Renfrewshire and Inverclyde (GRI)
Community Led Local Development (CLLD) programme in 2023-24. 
1.2 An initial allocation of £88,454 was awarded in May 2023 for staff and revenue
grants and a further £130,000 for capital support was awarded in July 2023. 
1.3 The CLLD programme replaced the EU LEADER programme and operates
across designated rural areas in Renfrewshire, Inverclyde and East
Renfrewshire. 
1.4 Renfrewshire Council is the Accountable Body for the grant award and a
community led Local Action Group (LAG) is responsible for allocating resources
and prioritising developments. 
2.  Recommendations 
2.1 It is recommended that the Board: 
a) Note the offer and acceptance of grant from Scottish Government to award
a total of £218,454 to the Greater Renfrewshire and Inverclyde area for the
delivery of the Community Led Local Development (CLLD) programme for
2023/24.
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b) Note the planned use of the grant funding to support a new rural grant
programme (capital and revenue) for the Greater Renfrewshire and Inverclyde
Rural Area delivered by the Local Action Group. 
 
3. Background: Community Led Local Development (CLLD) Programme 
3.1 Following the closure of the EU LEADER (rural) Programme Scottish
Government introduced a Community Led Local Development (CLLD)
Programme for rural areas in 2022/23. The geographical rural areas covered
by Greater Renfrewshire and Inverclyde (GRI) CLLD replicate those same
areas covered by the previous EU funded LEADER Programme. Therefore, it
encompasses rural areas across Renfrewshire, East Renfrewshire and
Inverclyde. 
3.2  The CLLD Programme supports rural communities to identify and tackle their
own challenges through the compilation of a local action plan, developed by a
Local Action Group (LAG). The LAG comprises local representatives from the
rural areas of all three local authorities. 
3.3  Extensive work was undertaken over the last 12 months to reinvigorate the
composition of the LAG and to gain new community representative members.
This led to 7 new members joining, who were also joined by an officer
representative from each of the 3 local authority areas.  All members, including
local authority representatives, are entitled to vote on any proposal. 
3.4  The LAG was supported to produce a detailed Community Led Vision (CLV)
and plan. It was expected that the plan be delivered from April 2023, subject to
appropriate funding being available for 2023 / 24 and for future years. 
4. CLLD Programme Funding and Proposed Use 
4.1 Following discussions with Scottish Government GRI LAG were advised on 16
May 2023 they would receive revenue only funding of £88,454 for 2023/24. 
Approximately £30,000 of this allocation would also have to support the delivery
of the programme, including staff costs. 
4.2  The LAG concluded that this allocation of funding would be insufficient to allow
them to deliver the vast majority of the plans developed, with estimated revenue
costs of circa £300,000, within their CLV. Instead, the LAG decided to
implement a small grants scheme to allow them to utilise funding according to
community requests. 
4.3 The Small Grants Scheme (attached as Appendix 1) is now open for
expressions of interest and applications from all community, third sector and
SME businesses within the GRI LAG boundary area. 
4.4  Applicants can apply for revenue funding of up to £5,000 to take forward
projects, which meet key criteria as noted on CLLD guidance: 
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A) Funding is aligned to national priorities. Therefore, Rural Communities
should be supported to deliver against these priorities within the context of
their own local opportunities and challenges, and should include actions to: 
 Support groups and organisations to build connections with the LAG
network and the business sector;
 Encourage rural groups and organisations to work in partnership to make
positive changes in their communities;
 Collect a body of evidence, insights and learning that will help inform
ongoing rural Community Led Local Development policy and
programmes. 
B) Demonstrate that they advance inclusion, equality and diversity. 
C) Align with the United Nations Sustainable Development Goals, the Scottish
National Performance Framework and Scottish Government’s current
spending priorities which include;
 Helping families and services through the cost-of-living crisis
 Eradicating child poverty
 Transforming the economy to deliver net zero
 Creating sustainable public services 
D) Focus on delivery of at least one GRI LAG priority.  They are as follows:
 To encourage and support rural communities and villages.
 Address Climate Change, assisting in the net zero challenge.
 Increase and sustain local rural businesses, micro businesses and social
enterprise.
 Address inclusion, diversity and equality issues – this includes rural
poverty including child, elderly, and fuel.
 Create specific opportunities for young people.
 Foster partnership working. 
4.5  Scottish Government further advised on 12 July 2023 the LAG would receive
an additional allocation of Capital funding of £130,000 to be spent within the
current financial year. 
4.6  The total allocation of funding for 2023/24 is therefore £218,454. All funds must
be spent and accounted for by 31 March 2024. 
4.7  Given the tight timescales between the allocation of capital funds and the
deadline for spend the LAG decided to implement a Capital Grants Scheme,
which mirrored the Small Grants Scheme. 
4.8 The Capital Grants Scheme recently opened for expressions of interest and
applications from all community, third sector and SME businesses within the
GRI LAG boundary area. In Renfrewshire the eligible rural areas are
Lochwinnoch, Howwood, Kilbarchan, Brookfield, Bridge of Weir, Houston,
Linwood, Bishopton and Langbank. 
4.9 Applicants can apply for capital funding of between £10,000 and £25,000 to
take forward projects which will meet the same criteria as noted in section 4.4.
Marketing detail on the grants is provided at Appendix 1.
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4.10  A website (www.grilag.com) has also been launched to support ongoing
communication with and from the GRI LAG, as well as to support marketing and
understanding of any opportunities available, such as those noted above. 
5.  Future Reporting 
5.1  It is proposed that further update reports be provided to Board going forward.
_________________________________________________________________ 
Implications of the Report 
1. Financial – No additional finance is sought.  Funding of £218,454 has been
allocated  by Scottish Government for the 2023-24 period. 
2. HR & Organisational Development – 0.75 FTE posts (across 2 officers) within
Economic Development are currently financially supported through CLLD Funds. 
3. Community/Council Planning – Partnership working is essential to the success
of the CLLD Programme. Economic Development colleagues from East
Renfrewshire and Inverclyde Councils and from the Renfrewshire LEP will be
significantly involved in the planning and delivery of programme requirements. 
4. Legal – None. 
5. Property/Assets – None. 
6. Information Technology – None. 
7. Equality & Human Rights 
(a) The Recommendations contained within this report have been assessed in
relation to their impact on equalities and human rights. No negative impacts
on equality groups or potential for infringement of individuals’ human rights
have been identified arising from the recommendations contained in the
report. 
8. Health & Safety – None. 
9. Procurement – None. 
10. Risk – None. 
11. Privacy Impact - None. 
12. COSLA Policy Position – Not Applicable. 
13. Climate Risk – Not Applicable. 
________________________________________________________________
List of Background Papers
22/08/22 - Economy and Regeneration Report – GRI LEADER and CLLD Update
___________________________________________________________________ 
Author:  Michael Moran, Assistant Economic Development Manager
Email:    michael.moran@renfrewshire.gov.uk 
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Appendix 1: Greater Renfrewshire and Inverclyde Local Action Group (GRI LAG) 
Grant Scheme 1 
Community Led Local Development (CLLD) Fund - Small Grants Scheme
2023/24 
A revenue-only fund has been confirmed to support a range of CLLD activity in
2023/24. 
GRI LAG has around £50K to allocate via a small grant scheme for applications
between £2,500 - £5,000 for projects which can help address the Scottish Government
priority to: 
‘Help families and services through the cost-of-living crisis’ 
Grant Scheme 2 
Community Led Local Development (CLLD) Fund - Capital Grants Scheme
2023/24 
A capital fund has been confirmed to support a range of CLLD activity in 2023/24. 
GRI LAG has around £130K to allocate via a Capital Grants Scheme for applications
between £10,000 - £25,000 for projects which can help address at least one of the
current Scottish Government spending priorities, these are: 
 Helping families and services through the cost-of-living crisis
 Eradicating child poverty
 Transforming the economy to deliver net zero
 Creating sustainable public services 
---------------------------------------------------------------------------------------------------------------- 
All projects must also assist in the delivery of at least one GRI LAG priority: 
 Encourage and support rural communities and villages
 Address climate change
 Increase and sustain local rural businesses, micro businesses and social
enterprises
 Address inclusion, diversity and equality and rural poverty issues (including
child poverty, food security and support for working families)
 Create specific opportunities for young people
 Foster partnership working 
Applicants must submit an Expression of Interest (EOI) via the GRI website
(www.grilag.com) before applying.  An application form will be sent to you if your EOI
is approved. 
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Deadlines for applications is 8th September 2023 and decisions will be made on
27th September 2023 
*Approved projects must be completed, and all funding claimed by 1st March 2024 
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___________________________________________________________________
To: Economy and Regeneration Policy Board
On:     29 August 2023
___________________________________________________________________
Report by:  Chief Executive
___________________________________________________________________
Heading:  No-One Left Behind: Employability Award 
1.  Summary 
1.1 This report updates Board on the most recent funding allocation from the
Scottish Government for employability support in Renfrewshire for the 2023-24
period and proposed activities for the year. 
1.2 £2.1M of grant funding and £0.371M General Revenue Grant support was
awarded in June 2023 under the banner of No-One Left Behind (NOLB) to
support an all age employability service and to tackle child poverty. 
1.3 Renfrewshire Council is accountable for the resources which are directed and
managed through the Renfrewshire Local Employability Partnership.
___________________________________________________________________ 
2 Recommendations 
2.1 Board members are asked to: 
(i) Note the acceptance of Scottish Government grant by the Director of
Finance awarded for the 2023-24 period of £2.1M under the banner of No-
One Left Behind and the additional award of £0.371M of employability
funding through the General Revenue Grant;
(ii) Note the ongoing focus and role for the Local Employability Partnership
as highlighted in section 4 of the report; 
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(iii) Note the attached summary document in Appendix A “Employability
Investment Plan 2023-24” providing an overview of the Local
Employability Partnership approach for employability services for the next
year. 
3. Background 
3.1  The Scottish Government and COSLA signed a ‘No One Left Behind’ (NOLB)
Employability Partnership Agreement in December 2018 where both agreed to
a set of core principles to support the collaboration and collective leadership to
shape employability services nationally, whilst designing and delivering support
locally. 
3.2 Employability plays an essential role in delivering both Scottish and local
government’s aims of tackling poverty, promoting inclusion and social justice
and creating a fair and prosperous Scotland. It is a key component of the
National Strategy for Economic Transformation (NSET), contributing to
delivering the vision for a strong economy where good, secure and well-paid
jobs and growing businesses have driven a significant reduction in poverty and,
in particular, child poverty. 
3.3 Collectively, Scottish and local government aim to build an employability system
that tackles inequalities in Scotland’s labour market by creating a more
responsive, joined up and aligned employability system that meets the needs
of employers and local labour market and helps people of all ages achieve their
potential.    
3.4 Many individuals face significant challenges and barriers to obtaining and
sustaining work: This includes disabled people, those with long-term health
conditions, lone parents, homeless people and those from minority ethnic
groups. Barriers are also likely to exist and needing to be overcome for young
care leavers, ‘new Scots’ / refugees and those in the justice system, meaning
there is still a strong demand for employability support. 
3.5 No One Left Behind promotes a strengthened partnership approach where
Scottish and local government are working together with public, private and
third sector organisations to identify local needs and deliver a mixed economy
of provision. 
3.6 Local authorities act as lead accountable bodies for funding, with funding being
used by Local Employability Partnerships (LEPs) to design and deliver services
that meet the needs of people and labour markets in their area. 
3.7 Core principles of No-One Left Behind include:
• Placing people at the centre of the design and delivery of coherent and
seamless employability services; 
• Delivering excellent public services and value for money by avoiding
duplication and complexity in provision and aligning services to make them
seamless, coherent and accessible;
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• Collaboratively building on existing local and regional employability
partnerships to share and align activities and priorities including partners in
the broader public and third sectors; and 
•  Recognising and building on the strengths of local delivery and good practice
around services, delivery models and approaches 
•  To maximise the role that employability plays in delivering national and local
aims of tackling poverty, promoting inclusion and social justice and creating
a fair and prosperous Scotland. 
4. NOLB Funding 2022-23 and 2023-24 
4.1 The NOLB grant support for the current year varies significantly from the year
before with substantially more funding for parental employment support and
less for all age employability; 
Investment   2022/2023 Grant 
Allocation  
Focus of Funding  2023/24 Grant 
Allocation 
No One left Behind all 
age employability 
services  
£502,403.31   Supports Key Workers, 
staff and programmes 
of support to priority 
NOLB groups. 
£924,000 
25+ LTU labour 
market opportunities  
£750,000.00   Provides funding of 
£10k per person for 75 
paid work placements 
in the public and third 
sector. 
£0, Long Term 
Unemployed activity 
to be incorporated 
into all age 
employability service 
Young Person’s 
Guarantee  
£420,351.53   Supports youth 
employability 
programmes and 
team. 
£0, youth activity 
incorporated into all 
age employability 
service 
Parental 
Employability Support 
Fund (PESF)  
£271,508.99   Supports an 
employability team to 
work directly with 
unemployed or low 
income parents and 
funding for services. 
£1,176,000 grant + 
£371k General 
Revenue Grant 
TOTAL  £1,944,263.83    £2,471,000 
4.2 The additional funding for parents has necessitated a review of the service offer
and a significant scaling up of activities for some target groups. New posts have
been appointed (in part through conditions of the grant) and new commissioned
services are now in place. There is a hard stop to the funding at 31st March
2024 when it is hoped that a further grant award will be in place, at a similar
level, to continue the support. 
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4.3 As reported to Board last year, there is now a specific role for Local
Employability Partnerships (LEP) in the development and management of
employability services at a local level.  Renfrewshire Council retains the overall
accountability for the Scottish Government funding award with decisions made
locally through the LEP. The Renfrewshire LEP is well established and operates
with the needs of clients at the centre. Strategic employability partners are all
well represented on the management group (DWP, SDS, WCS, DYW West,
Engage Renfrewshire, NHS GGC, Renfrewshire Chamber of Commerce and
Renfrewshire Council) and numerous other organisations and services are
involved in the various thematic groups. There is additional reporting from the
LEP to the Community Planning Partnership on an annual basis. 
4.4 A key component of the LEP approach is to commission locally required
services through an Employability Grants programme. The process was
approved at Leadership Board in September 2021 and has also been used to
commission Shared Prosperity Funding for both the People and Skills and
Multiply programmes. A list of the current commissioned provision is contained
in the Appendix A under the section titled “LEP Co-commissioned provision for
unemployed people in Renfrewshire”. 
4.5 A key element of the co-commissioning is to ensure that the wider private and
third sector employability partners continue to be supported to deliver key
elements of the employability pipeline with co-ordination of service
requirements via the LEP and the Council. 
5. Local Investment Plan, Renfrewshire, 2023-24 
5.1 Public sector funding for employability services, whether from the Council,
Scottish Government, EU or Shared Prosperity Fund, relates to those most in
need of support. 
5.2 Statutory employability services through DWP are available to offer support to
those looking for work. These services work well for those who have potentially
just lost a job and are looking for the next one, where they have experience and
skills to call on and where a light touch support is all that is required. DWP offer
a range of services but refer those who need more intensive support to the
Council’s Invest in Renfrewshire Employability Service, based at the Russell
Institute. 
5.3 The Invest in Renfrewshire Employability Service supports over 1,500
unemployed people each year who have particular barriers to employment. This
could be different barriers eg: that they are very long term unemployed; have a
heath condition or disability; have no prior qualifications or work experience;
have a past criminal record; are care experienced, and so require a supportive
and longer-term service to move them forward in the labour market. 
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5.4 The Invest in Renfrewshire Employability Service is the primary non statutory
employability service in the area, providing a key worker to every client, a range
of developmental opportunities to improve core skills and confidence, personal
and health support services, vocational skills and work experience
opportunities, a personal support fund, help with CVs and job interviews and up
to a year of support after entering work. 
5.5 The commissioned services provide a range of special supports and
opportunities that work alongside the Invest in Renfrewshire service to ensure
a co-ordinated and integrated offer for all clients. 
5.6 Appendix A of this report provides an extract from the Investment Plan,
developed by the LEP, outlining the key services available in Renfrewshire for
the 2023-24 period. Funding comes from a range of sources including
Renfrewshire Council, LACER programme, NOLB, Child Poverty funding and
Shared Prosperity Fund. 
6. Update on 2022-23 Targets and Outcomes 
6.1 2022-23 was a busy year for the Council’s Employability Service and local
partners. In total 1,789 people received an employability service. 419 people
were already engaged in the previous year and continued to be supported in
the new financial year and 1,370 people were new registrations in 22-23.       
6.2 Of the 1,789, 62% were male and 38% were female. The age profile is outlined
below. 
Age category Number  % 
15-17 133 7% 
18-19 201 11% 
20-24 358 20% 
25-40 602 34% 
41-50 219 12% 
51-54 89 5% 
55-64 167 9% 
Over 65 20 1% 
6.3 During the year 507 people achieved qualification, 40 moved into full time
further or higher education and 560 clients moved directly into work during their
period of support. 
6.4 Appendix B provides some case studies as examples of work from the last year
and also highlights the current “better off in work” campaign to promote
employment. 
6.5 Further reports on employability services and No-One Left Behind will be
brought to future Boards at appropriate times.
___________________________________________________________________
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Implications of the Report 
1. Financial – the report outlines the grant award from Scottish Government for
2023-24 and the breakdown of funding to support employability services in
Renfrewshire. 
2. HR & Organisational Development – the funding supports a range of posts
within the Economic Development Team (Invest in Renfrewshire Employability
Service) and there is regular liaison with HR around staff posts. 
3. Community/Council Planning – The Renfrewshire LEP reports to the
Community Planning Partnership and all key strategic partners are represented
on the LEP. 
4. Legal – None. 
5. Property/Assets - None. 
6. Information Technology – None. 
7. Equality & Human Rights- None. 
8. Health & Safety- None. 
9. Procurement – None. 
10. Risk- None. 
11. Privacy Impact- None. 
12. COSLA Policy Position- Employability funding from Scottish Government to all
local authorities is reported and agreed through the COSLA SDG group and
employability services are reported to the Community Wellbeing Board.
_________________________________________________________
List of Background Papers 
Economy and Regeneration Board 14th June 2022; Employability Funding: No-One
Left Behind
___________________________________________________________________ 
Author:           Ruth Cooper Economic Development Manager
ruth.cooper@renfrewshire.gov.uk  
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APPENDIX A –  
Service Delivery Requirements and Approach Template  
 
 
Target Group  Rationale for 
Intervention 
Delivery 
Partners 
Budget  Volumes  Delivery Method  Outcome Expected 
All Age employability 
service for unemployed 
people in Renfrewshire 
with barriers to getting 
into work. Some of the 
staff team have specific 
target groups to work 
with (eg parents , care 
experienced, ex‐
offenders, leaving 
school, disabled. 
Service is for those 
who lack skills, 
confidence, prior 
work experience 
and require support 
in order to prepare 
for and find 
employment. 
Referrals are either 
from the Job Centre 
(or other partner) or 
self referral.  
Core service is 
delivered by 
Renfrewshire 
Council 
Economic 
Development 
(known as 
Invest in 
Renfrewshire). 
The majority 
of people will 
also be 
engaging with 
the job centre 
and a number 
with SDS. 
£2,465,000  1500 people per 
year receive a full 
service. This is 
usually around 300 
people registered 
previously or just 
the year before 
plus 1,200 new 
clients. An 
additional 400 or 
so will enquire and 
have a meeting 
about the service 
but wont engage. 
Another 500+ will 
be supported 
through events 
such as jobs fayres 
etc but will not be 
clients. 
Delivered via Council 
employability staff. This is 
effectively a one‐stop‐shop for all 
things employability. The service 
registers, assesses and provides 
an action plan for every person. 
The service offers every person a 
Key Worker, access to personal 
supports, a better off in work 
calculation, a needs assessment 
and action plan, access to a wide 
range of training and groupwork, 
work experience, sector based 
work academies etc. For some 
target groups with particular 
barriers (eg ex‐offenders) then a 
discrete stage 1‐2 service works 
with clients in the first stages 
where staff are very experienced 
in the particular barriers being 
faced. As the clients progress 
along the pipeline then they will 
join in wider stage 3‐4 provisions 
as they progress towards 
employment and the initial 
barriers are being addressed. 
1500 people supported, 
around 1000 will 
become job ready 
within the year and a 
minimum of 500 into 
work 
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Personal Training Fund 
for All unemployed and 
low waged workers  (UC 
claimants) 
A personal training 
fund of up to £3,500 
to purchase training 
and certifications 
for work. Amounts 
vary from around 
£100 for (eg) first 
aid training to £3.5k 
for offshore 
training.  
all training 
providers. 
Places are 
purchased for 
clients on an 
individual 
basis / 
preference. 
£150,000  supporting 150‐300 
people depending 
on value of training 
Clients can apply to the Council 
employability service who then 
book and pay for the training. 
Any partner can refer an 
individual for support. 
150‐300 people 
benefiting with the 
majority receiving 
certification for training. 
Parental welfare Fund: 
Parents currently 
unemployed but who 
secure employment and 
require support. 
Parental Welfare  
Fund offers £1,000 
to unemployed 
parents looking to  
move into work to 
support the first 3 
months where 
additional financial 
support is required. 
The fund will 
be 
administered 
by the Invest 
in 
Renfrewshire 
Team 
£180,000  180 people getting 
£1000 support 
For Parents supported through 
PESF services. 
180 people will benefit. 
Client support fund to 
offer travel, lunches, 
clothing, training 
allowances, driving 
lessons etc to clients 
A general fund to 
offer day to day 
required supports. 
This includes clothes 
for work, travel 
cards, lunch 
vouchers, youth 
training allowances 
etc 
The fund will 
be 
administered 
by the Invest 
in 
Renfrewshire 
Team 
£210,000  up to 1500 people 
will be supported 
in some way 
referral for support through client 
advisors working with the client. 
up to 1500 people will 
benefit 
Creating paid traineeships and new posts (ERI) for target groups             
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Parents  Part time and full 
time opportunities 
for parents in the 
public and third 
sectors 
Public sector 
and voluntary 
sector 
employers 
£350,000  35 ‐40 parents into 
paid work 
experience 
Unemployed parents working 
with the PESF team and refered 
for a position to gain skills, 
experience and paid employment 
35‐40 people secure 
employment 
People with complex 
disabilities 
paid opportunities 
for people with 
disabilities in any 
sector 
employers in 
public, private 
or third sector 
£100,000  10 new places, 10 
already on 
prograame 
Disabled people refered by a LEP 
partner to the Disability co‐
ordinator 
10 people secure 
employment 
Ukranian refugees  6 month paid work 
with council depts 
supporting other 
Ukranian refugees 
council depts 
supporting all 
Ukranians 
£60,000  6 new places, 11 
already on the 
programme 
referal for support through client 
advisors working with the client. 
6 new places, 11 already 
getting support 
Unemployed people  NETs and Council 
traineeship 
programme 
Council depts 
supporting 
unemployed 
people to 
secure 
traineeships 
with the aim 
of moving into 
employment 
£150,000  15‐20 places  referal for support through client 
advisors working with the client. 
15‐20 unemployed 
people moving into 
employment 
Parental ERI  Employer 
recruitment 
incentive to develop 
a range of part time 
, school hour posts 
for parents looking 
to return to work 
private and 
third sector 
employers 
£50,000  15‐20 places  referral for support through client 
advisors working with the client. 
15‐20 people securing 
employment 
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TBC additional ERIs  £200k allocated 
from additional 
resources to ERIs at 
LEP Meeting on 
20/6/23 
tbc  £200,000  tbc  tbc  tbc 
 
LEP Co‐commissioned provision for 
unemployed people in Renfrewshire 
 
 
 
 
 
 
 
 
 
 
Step 2 Work  Demand for stage 2 
provision for young 
people. 
Barnardos  £62,000  28  13 weeks group work including 
tasters/work experience and 
qualifications 
26 young people 
achieve a qualification; 
12 progress into work 
and 4 into 
apprenticeships; 6 into 
further training 
education course 1year 
or over and 3 under 1 
year.  
Connected  Demand for stage 2 
provision for young 
people. 
Street league  £62,000  28  12 weeks group work including 
tasters/work experience and 
qualifications 
22 young people 
achieve a qualification; 
8 progress into work , 2 
into apprenticeships; 6 
into further training 
education course  
Hospitality and Tourism 
school 
Demand for stage 2 
provision for young 
people. 
Hub 
International 
£30,000  28  6 week stage2/3 group work; 
tasters and work experience; 
qualifications 
20 young people 
achieve a qualification; 
14 progress into work 
and 2 into 
apprenticeships; 4 into 
further training 
education course 1year 
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or over and 2 under 1 
year.  
YES (Criminal Justice)  Demand for stage 2 
provision for people 
with criminal 
convictions  
West College 
Scotland/ 
Invest 
£12,416  20  8 weeks group work  ‐ 
employability skills  
16 people achieve a 
qualificaton; 4 progress 
into work; 2 into MA;  6 
into further 
training/education 
course; 2 into formal 
volunteering 
opportunity  
Labyrinth  Demand for 
specialist all stage 
support for sex 
offenders unable to 
be provided through 
mainstream 
provision 
APEX  £58,649  20  26 week programme ‐ all stage 
including work experience and 
qualifications. Mainly 1:1 support. 
14 people achieve a 
qualificaton;8 progress 
into work; 1 into further 
training/education 
course 4 into formal 
volunteering 
opportunity  
YES (Women)  Demand for stage 2 
for 
vulnerable/unemplo
yed women 
West College 
Scotland/Inves
t 
£12,416  20  8 weeks group work  ‐ 
employability skills  
16 people achieve a 
qualificaton; 4 progress 
into work; 2 into MA;  6 
into further 
training/education 
course; 2 into formal 
volunteering 
opportunity  
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Invent Your Future  new focus on 
economically 
inactive/parents 
requires a new 
approach to building 
motivation and 
engagement to help 
prepare for further 
training/employmen
t support. 
Glasgow Clyde 
College  
£5,304  30  short groupwork programme 
using Pacific Institute licenced 
programme and facilitators 
Improved confidence, 
self esteem and 
motivation to engage 
with employability 
support. 3 into further 
training/education 
course of 1 years or 
more and 18 into course 
for less than 1 year. 
Specialise in Security   Changes in 
legislation requires 
increasing the skills 
and licensing of 
security personnel. 
This is driving 
increasing wages 
and demand for 
training. 
VERG  £36,095  36  4 week vocational programme  36 people achieve a 
qualification,18 people 
into work or improved 
labour market position. 
Construction  ‐ the 
basics  
Continues demand 
for CSCS/health and 
Safety training and 
qualifications.  
VERG  £21,291  40  2 week vocational programme  40 people achieve a 
qualification,20 people 
progress into work; 4 
into apprenticeships; 4 
into further 
education/training 
course less than 1 year. 
Warehousing and forklift  Programme 
developed following 
recent increase in 
warehousing roles 
with forklift 
certificate in the 
area. 
GTG  £22,000  18  5 week vocational programme  18 people achieve a 
qualification, 14 
progress into work and  
4 into an 
apprenticeship;  
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LGV driving   Ongoing skills 
shortage area and 
high demand for 
training 
GTG  £42,626  15  10 week vocational programme  11 people achieve a 
qualification and 11 
progress into work 
Caring Essentials   Ongoing skills 
shortage area  
CEIS Ayrshire  £13,186  10  10 week vocational programme  10 people achive a 
qualification and 6 into 
jobs  
Progress for  Parents    Demand for 
specialist 
employment 
support for disabled 
parents or parents 
with a disabled child  
Enable  £79,146  35   up to 52 weeks, stages 2‐5  21 parents achieve a 
qualification; 16 
progress into work; 7 
progress onto a training 
/educational course;  
First Steps to Work ‐ 
Parents  
Demand for stage 
2/3 provision for 
parents. Key aspect 
of our Child Poverty 
offer 
Barnardos   £25,185  20  8 week group work including 
tasters/work experience. 
Childcare provided and inclusion 
of driving lessons for participants 
where appropriate 
16 parents achieve a 
qualification; 6 progress 
into work; 3 into 
furthertraining/educatio
n course of 1 yr + and 4 
into a course less than 1 
yr. 
Empowering Parents   Significant numbers 
of low 
income/unemploye
d or inactive parents 
are not engaging 
with employability 
services and the LEP 
needs to work with 
key local partners to 
increase awareness, 
interest and 
engagement  
Homestart  £10,036  32  programme currently in design, 
working with parents engaged 
with Homestart. 
Still in design stage  
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Parent Student Support  Higher levels of 
college drop out 
rates for parents. 
Increased study for 
parents will increase  
earning potential  
West College 
Scotland 
£35,271  50  1:1 support and groupwork via a 
new parent student support post. 
increased student 
engagement and 
sustainment  
Self Employment 
Support  
ongoing demand for 
self employment 
support  
BDA  £44,400  20  Support to develop ,test 
,establish and sustain self 
employment. 
16 people progress into 
self 
employment/employme
nt. 
Triple E  Demand for 
specialist 
employment 
support for disabled 
parents or parents 
with a disabled child  
VIAS  £80,230  20  Supported employment 
programme 20weeks + 
5 people achieve 
qualifications; 15 
progress into 
employment and 4 into 
modern 
apprenticeships. 
ESOL for Employment   very high unmet 
demand for ESOL 
from job seekers 
including Ukrainian 
refugees. 
West College 
Scotland  
£18,480  48     42 people achieve a 
qualification; 21 
progress into 
employment; 9 onto a 
training/FE/HE course 1 
year + and 12 into 
courses less than a year. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional LEP programmes, not yet 
commissioned (agreed 20/6/23 due to 
additional funding received) 
 
 
 
 
 
 
 
 
 
 
16‐24 yrs  provision   Demand for Stage 3 
provision and more 
youth provision 
generally required 
tb 
commissioned 
£150,000  tbc  tbc  progression into further 
training; FE/HE , 
volunteering or 
employment  
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People requiring mental 
health support 
DATA from front 
line services  
tb 
commissioned 
£100,000  tbc  tbc  Improved mental health 
and ability to engage 
with and progress 
towards/sustain  
employment 
Additional support for 
people with criminal 
convictions 
Thematic group has 
identified that 
additional supports 
may be required. 
£50k funding from 
additional funding 
allocated. 
tb agreed and 
commissioned 
£50,000  tbc  tbc  tbc 
condition management 
service for those with 
poor mental health. 
 
 
tbc after 
procurement 
£80,000          
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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APPENDIX B – Employability Case Studies 2022‐23 
Who – tell us about 
the participant (age, 
area, etc. ‐ names 
can be changed) 
Line of delivery. 
Participants 
employability aim. 
Parental Employment Support Fund – Case Study 
Jean is a lone parent claiming JSA.  She lives in a private let with her 2 children (13yr old daughter and 7yr old son). Since the age of 15, Jean 
has suffered from mental health issues: depression and anxiety. She is not able to cope in large crowds, gets overwhelmed and begins to 
panic in certain situations.  She is not on any medication but is also being tested for sleep apnoea as she stops breathing while asleep.  
 
Jean was interested in work but her main concern was coming off benefits.  The transition from benefits to employment is a concern for a 
number of parents.  To reassure Jean, we explained that we would conduct a Better Off In Work Calculation  which will allow her to see how 
much better off in work she would be, looking at different hours of work, where she would be entitled to stay on, or receive, any other 
benefits.  
Barriers Identified  Low confidence, Lack of experience, No relevant work experience, Clothing for interviews , In work benefit calculation, Employability skills, 
CV, application & interview skills , Lack of I.T. skills, Unsure of job goals 
Impact – how has 
the participant 
changed or moved 
forward that would 
not have been the 
case without the 
support. 
Invest in Renfrewshire supported Jean with all aspects of employability, CV, applications and interview skills, support form health & wellbeing 
where she was able to manage her mental health, signposted Jean to volunteering roles, conducted an in‐work benefit calculation. Looked at 
Jean’s transferrable skills, interests & hobbies, what she likes doing etc to help determine a future career path.  
 
Jean accessed a full support service; attended our YES course, employability workshops, health & wellbeing workshops etc 
Jean is a completely new person, much more confident and is not scared of trying something new, has moved out of her comfort zone. 
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What outcomes has 
the participant 
achieved (including 
soft skills, any 
milestones, 
qualifications etc). 
Jean participated in all activities within Invest, employability workshops, YES course, health & wellbeing workshops, I.T. skills and a few sector 
specific sessions for Care and Retail. West College Scotland were commissioned to deliver the YES course and also the Routes to Employability 
course that Jean attended. 
 
As Jean had been out of the labour market for a long period, it was beneficial for her to attend our Living Life to the Full (LLTTF) workshop 
provided by our Health & Wellbeing Advisor.  This helped to equip Jean with the life skills aimed at empowering and dealing with life’s 
challenges; explore activities to improve wellbeing; boost confidence; manage anxieties; increase assertiveness and promote self‐care 
routines. 
 
Jean attended a Careers Event and spoke to one of the employers in Care and was invited for interview and secured the role.  Jean is now 
working 20hrs a week as a Care Assistant, where she is getting on‐the‐job training and is able to work around her children.  Jean was over the 
moon when she was offered the job.  
 
Quote from 
participant – their 
views on the support 
offered and outcome 
achieved? 
“When I first started with Invest in Renfrewshire, I didn’t know what I wanted to do, I had no experience or anything.  They have helped me so 
much with not only looking for work but building my confidence and I’m a better person now thanks to them.  I’m now working, and I love it, I 
couldn’t have done it on my own.” 
 
 
 
 
Who – tell us about 
the participant (age, 
area, etc. ‐ names 
can be changed) 
Line of delivery 
 
NOLB – Case Study 
Finlay registered with Invest having been unemployed for over 6 months and was struggling to find work. He had also picked up a conviction 
which he felt was holding him back and was unsure how to disclose. He was hoping to get some direction on what career to do and to build 
up his confidence. 
 
Barriers Identified  Barrier:  Criminal Conviction 
Due to his conviction Finlay had moved house on several occasions and had spent some time as homeless. As a result, he had no ID 
documents, lack of confidence in himself and a lack of direction/ structure to what his next steps would be. 
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Impact – how has 
the participant 
changed or moved 
forward that would 
not have been the 
case without the 
support. 
What support has 
the participant 
received? (training 
/learning 
participation etc.) 
Finlay registered with the Renfrewshire Invest Employability Service and started with individual appointments with his adviser to gain his ID, 
young Scot card. The service offers specialist support to those with a criminal conviction with 2 advisors trained to support people in that 
situation. 
 
He was also referred to partners at SDS to help him to start looking at possible career choices. Following his one to one’s with his Advisor, it 
was decided the best way forward was for Finlay to have some increased structure to his day, more personal support and development and 
to consider different vocational options before commencing any employment. College was an option Finlay was interested in but he wasn’t 
sure whether it would be for him or not. 
 
Finlay agreed that a short part‐time college course would be a good start and he was referred onto the criminal convictions YES programme 
as a starting point. This was so Finlay could experience what college was like before considering or committing to a full‐time programme. 
What outcomes has 
the participant 
achieved (including 
soft skills, any 
milestones, 
qualifications etc). 
Finlay successfully completed the YES programme and decided that college was the right option for him. He then applied and was accepted 
onto a full time NPA course in Electrical Engineering which he is currently studying and hopes to secure employment in this sector when his 
course is finished. 
 
SDS, advice works, Housing Services and West College Scotland were all involved at different points of Finlay’s journey. 
Quote from 
participant – their 
views on the support 
offered and outcome 
achieved? 
“I really benefited from the service, I enjoyed myself on the YES programme, I was given advice about my benefits, I was offered training and 
now have the confidence to disclose in the future”. 
 
 
 
 
 
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Current Campaign “Better Off in Work” featuring 8 real case studies with photos and the 2 graphics below. 
Each case study relates to both being financially better off as well as increased wellbeing, greater confidence, better 
opportunities etc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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