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Strategic Priorities for Culture and Physical Activity/Sport 2023-2028

Perth and Kinross Council · 10 May 2023
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PERTH AND KINROSS COUNCIL
10 May 2023
STRATEGIC PRIORITIES FOR CULTURE AND PHYSICAL ACTIVITY/SPORT
2023-2028 
Report by Head of Cultural and Community Services
(Report No. 23/133) 
1. PURPOSE 
1.1 This report presents the final strategies for culture and physical activity/sport
2023-28 for approval, following approval of draft strategies in December 2022,
and a consultation and development phase approved by Council in June 2022. 
1.2 The new strategies align with the Local Outcomes Improvement Plan 2022-2032
and the Perth and Kinross Council Corporate Plan. 
1.3 In light of the scale of financial pressures which the Council faces in the years
ahead, both strategies have a clear focus on maximising the assets we have and
ensuring stronger collaboration between partners.  We also have significant
community-led culture and sports initiatives which are a key strength of Perth and
Kinross.  The strategies reflect ways we can build on this in the years ahead. 
2.  RECOMMENDATIONS 
2.1 It is recommended that Council:
• Approves the final strategies for culture, physical activity and sport attached
at Appendix 1
• Approves monitoring and reporting arrangements outlined in Section 5 
• Notes the potential structural implications outlined in Section 6. 
3. STRUCTURE OF REPORT 
3.1 This report is structured over the following sections:
• Section 4: Context
• Section 5: Monitoring
• Section 6: Structural implications
• Section 7: Conclusion
• Appendices

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4. CONTEXT 
4.1  Culture and sport are integral to our Corporate Plan vision of making Perth and
Kinross the best place in Scotland for everyone to live life well, free from poverty
and inequality.  Both services matter deeply for increasing life chances, providing
opportunities for skills and work, supporting our children and young people to be
confident learners and grow into responsible citizens, for physical and mental
wellbeing, and for the vibrancy and resilience of our communities. 
4.2 Strategies are also important for our credibility with external funders and
government and to set clear expectations of our funded delivery partners.  Our
most recent strategies expired in 2021, and in June 2022, Council approved the
timescales and process for developing new Culture and Sports Strategies for
2023 onwards.  Report 22/140 refers.  Report 22/309 presented the draft
strategies and explained the development process, key drivers, priorities and
actions common to both. 
4.3  As with other key strategies and plans including the Local Outcomes
Improvement Plan (LOIP), one-year action plans have been produced and will be
updated annually to take account of the very fast-changing delivery context in
which we work.  Key factors include the ongoing legacy of the Covid pandemic
and its impact on customers and audiences for culture, physical activity/sport;
financial pressures including those faced by our partners in operating venues;
and the increasing urgency of climate change.  The strategies were developed
concurrently with the Council’s new Corporate Plan.  A further stakeholder
engagement process on the draft strategies and action plans was carried out in
January/March 2023, which also reflect budget decisions approved by the
Council in March 2023, for 2023/24 onwards.  This further stakeholder
engagement confirmed wide agreement for the proposed strategic priorities.  The
one-year action plans for both strategies have been finalised with some further
detail/refinements from partners.  These are final drafts and include minor
updates, none of which change the core direction of the strategies.  There are
numerous updates to both action plans, contained within the strategies and we
will continue to update these as they were intended to be dynamic and
adaptable. 
5. MONITORING 
5.1 Key targets/success indicators are set out in the draft strategies.  In the past,
performance reporting on the previous strategies was primarily focused on our
three Arms-Length External Organisations.  To improve this, a holistic reporting
framework is recommended including: 
• Annual reporting through the relevant Directorate Business Management
and Improvement Plan/Annual Performance Report and the corporate
Annual Performance Report.

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• An annual update to the Community Planning Partnership on delivery
progress towards the key strategic outcomes and their contribution to
delivering the LOIP.
• An annual Thematic Review by Scrutiny Committee, based on risks
identified through the Council’s Annual Governance Statement (for
example, quality of community engagement and participation in culture
and physical activity/sport). 
6. STRUCTURAL IMPLICATIONS 
6.1 Structural change is not the first resort when seeking to change and improve
what we do whilst protecting front-line services.  However, in light of the financial
challenges we face, Council has agreed that our current delivery structures for
culture and sport will be reviewed as part of the wider Transformation
Programme.  The proposed remit and objectives of this review are currently
being scoped and will be submitted to the Transformation and Change Board for
approval.  Full engagement with the Boards and senior management teams of
the three Arms-Length External Organisations in scope of the review, will then
proceed.  It is intended to conclude this review by the end of 2023 with
implementation of any recommended changes from 2024/25 onwards. 
Governance will be via the Transformation and Change Board, as for all
Transformation Reviews. 
6.2 The strategies also encompass reviews of our current funding arrangements. 
This is to ensure all Council funding for culture and physical activity/sport
provision, including community-led initiatives, is well targeted at needs and
priorities across Perth and Kinross as a whole.   
6.3 The draft strategies proposed a One Culture and Sport Estate programme to
ensure our culture and sports facilities are operated and maintained efficiently,
with customer/audience needs and priorities as the starting point.  This work will
now be taken forward within the wider context of the Property Asset Management
Strategy and Plan.  Council has also instructed a separate review of Leisure and
Culture Assets.  This work will proceed with the same timescales as the
Transformation Reviews of Property Assets and ALEOs. 
7. CONCLUSION 
7.1 Culture and sport are major contributors to wider strategic outcomes and
priorities for our area.  This report presents new strategies for approval to take us
through the next five years and implement new ways of working to ensure we: 
• Put people and communities at the heart of what we do with integrated
programmes, information and ticketing arrangements; 
• Recognise and adapt to external change including changing customer and
audience needs;

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• Focus on participation and physical and mental wellbeing for all; 
• Maximise our existing significant culture and leisure assets; and
• Be ambitious and creative in generating investment from non-public
sources. 
Author
Name Designation  Contact Details 
Fiona Robertson  Head of Culture &
Community Services 
(01738) 475000
comcommitteereports@pkc.gov.uk  
Approved  
Name  Designation  Date 
Barbara Renton  Executive Director
(Communities) 
26 April 2023  
APPENDICES   
• Appendix 1 – Culture Strategy 2023-2028
• Appendix 2 – Physical Activity and Sport Strategy 2023-2028

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ANNEX 
1.  IMPLICATIONS, ASSESSMENTS, CONSULTATION, AND COMMUNICATION 
Strategic Implications  Yes / None 
Community Plan / Single Outcome Agreement   Yes 
Corporate Plan   Yes 
Resource Implications    
Financial   None 
Workforce  None 
Asset Management (land, property, IST)  None 
Assessments    
Equality Impact Assessment  None 
Strategic Environmental Assessment  None 
Sustainability (community, economic, environmental)  None 
Legal and Governance   None 
Risk  None 
Consultation   
Internal   Yes
External   Yes
Communication   
Communications Plan   Yes  
1. Strategic Implications 
Community Plan/Single Outcome Agreement   
1.1 The Improvement Actions identified in the report may impact all of the strategic
objectives but are likely to be most relevant to: 
(ii) Developing educated, responsible and informed citizens 
(iii) Promoting a prosperous, inclusive, and sustainable economy 
(v) Creating a safe and sustainable place for future generations 
Corporate Plan 
1.2 The Improvement Actions identified in the report may impact all of the strategic
objectives but are likely to be most relevant to: 
(ii) Developing educated, responsible and informed citizens 
(iii) Promoting a prosperous, inclusive, and sustainable economy 
(v) Creating a safe and sustainable place for future generations

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2. Resource Implications 
Financial   
2.1  Not applicable. 
Workforce 
2.2  Not applicable. 
Asset Management (land, property, IT) 
2.3  Not applicable. 
3. Assessments 
Equality Impact Assessment   
3.1  Proposals that have been considered under the Corporate Equalities Impact
Assessment process (EqIA) are assessed as not relevant for EqIA. 
Strategic Environmental Assessment   
3.2  Proposals have been considered under the Act, and no further action is required
as it does not qualify as a PPS as defined by the Act and is therefore exempt. 
Sustainability   
3.3  Not applicable. 
Legal and Governance 
3.4  Not applicable. 
Risk 
3.5  Not applicable. 
4. Consultation  
Internal

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4.1  Executive Leadership Team and staff in the Communities Directorate, Property
Services and Communications teams have been consulted during the
preparation of this report. 
External   
4.2  Stakeholders consulted in the preparation of this report are listed in Appendix 3
and additional engagement was carried out with the ALEOs from which the
Council commissions culture and sport services. The Perth City Leadership
Forum has also been consulted in the preparation of the report. 
5. Communication 
5.1 If approved, a public launch of the new Strategies will take place in early April
2023 including a launch of the Joint Investment initiative.   
2.  BACKGROUND PAPERS 
2.1      No additional documents have been relied on in preparing the report, other than
those committee reports already referenced within the main body of the report.