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Appendix 2 - Annual Performance Report 2024-25 Executive Summary

Perth and Kinross Council · 29 October 2025
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Appendix 2 
A Perth and Kinross where everyone can live life well,
free from poverty and inequalities

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Executive Summary: Annual Performance Report 2024/25
2
Annual Performance Report 2024/25
Executive Summary

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Corporate Annual Performance Report 2022/23
3
Executive summary
This Executive Summary uses information from the Key
Performance Indicators (KPIs) in the Corporate Plan to give an
overview of where we are performing well compared to the previous
year’s data, or where there has been a decline in performance.
This is intended to offer an ‘at a glance’ summary of our
performance. However, to fully understand the context and the
wider activity being undertaken to support our key priorities it is
important to read the full Annual Performance Report. 
Overview of KPI trends
The tables within the full APR provide an overview of changes in
performance within the KPI data between 2023/24 and 2024/25, or
the most recent year available. 
Of these, 61% are moving in a favourable direction, 22% in an
unfavourable direction, 9% remain static and 8% are either not
available or not it’s not appropriate to make a comparison. When
comparing this to last year, there is a slight increase in the
percentage of indicators trending in a favourable direction. This can
particularly be seen in our priorities around tackling climate change
and developing the economy.
Caution should be applied when interpreting this data, as these are
only indicative of performance. Changes in performance should be
considered in the context of the current operating environment,
challenges and whether we control, influence or are informed by the
data. 
Communities
Physical and Mental Wellbeing
Protect and Care
Children and Young People
Economy
Tackling Climate Change
Tackling Poverty
5
2
4
3
7
7
5
1
2
1
4
3
1
1
1
1
2
1
2
1
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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Overview of challenges and highlights
Tackling poverty 
Prevent and mitigate the impacts of poverty for children living
in Perth and Kinross: Perth and Kinross have made encouraging
progress in reducing child poverty, with local rates now 3.8% below
the national average - almost double the previous gap - and ranking
seventh nationally. This progress is attributed to coordinated efforts
in 2024/25, including holistic family support, strategic employability
initiatives, and targeted programmes like Support and Connect and
Future for Families, which engaged with 238 families over the
course of the year. We also allocated over £82,500 to support
holiday food for school children and 70 children benefited from free
places at the Fuelled for Fun holiday programme. Initiatives
undertaken helped parents into work, provided digital access, and
improved family access to sources of support. Despite housing
pressures, our ‘Home First’ approach maintained stability in
temporary accommodation, contrasting with a national rise. 
Mitigate Cost of Living Pressures for Households Experiencing
or at Risk of Poverty: Efforts to mitigate the effects of poverty
continue to be a priority in Perth and Kinross. Key initiatives
included The Financial Inclusion Project, in partnership with
Citizens’ Advice Bureau, delivering £784,052 in financial gains and
supporting 677 tenants in arrears. In 2024/25, 564 tenants received
£203,000 in financial assistance through the Tenancy Sustainment
Fund, helping them manage arrears and maintain stable housing.
Current and gross rent arrears reduced, highlighting the
effectiveness of our integrated support model. 
Maximise Income from Benefit Entitlement and Concessions
for Households Experiencing or at Risk of Poverty: In 2024/25,
we strengthened our efforts to help residents increase their income
through benefits and financial support. Our Welfare Rights service
secured £9.2 million in additional benefits for residents, driven by
improved service promotion and follow-up. We distributed £269,000
to over 1,400 households through the Financial Insecurity Fund,
with a strong focus on rural communities and those without
recourse to public funds. National recognition came in October
2024 when the Welfare Rights and Welfare Fund teams won the
Excellence in Social Inclusion Performance Award for their work in
prisons and foodbanks. Access to services was expanded through
targeted outreach, including regular engagement at Double Dykes
and collaboration with Broke Not Broken to support Gypsy/Traveller
communities. A six-month outreach programme at @Scott Street
improved referral rates and enabled Social Work teams to adopt
online referrals. Partnerships with YMCA and Creative Exchange
provided tailored welfare rights support for young people aged 16–
25. Additionally, a weekly Welfare Fund outreach service in HMP
Perth supported over 90 prisoners preparing for release.
Promote and Encourage Local Employers to Follow the
Principles of the Scottish Government Fair Work Action Plan:
Perth and Kinross Council continues to champion the Scottish
Promote and encourage principles of the
Scottish Government Fair Work Action Plan
Maximise income from benefits and
concessions
Mitigate cost of living pressures for households
experiencing and at risk of poverty
Prevent and mitigate the impacts of poverty for
children
1
2
1
1
1
1
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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Government’s Fair Work Action Plan by embedding fair work
practices and promoting them among local employers. All
businesses receiving Council grant funding are required to pay the
Real Living Wage, and the Council ensured all its employees,
including apprentices, receive fair pay. Targeted incentives
supported local employers in recruiting for roles that paid the Real
Living Wage. Through the Futures for All Employer Recruitment
Incentive, financial and employability support was provided to 48
businesses—20 in Perth and 28 in rural areas—with all new recruits
(excluding apprentices) receiving the living wage.

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Executive Summary: Annual Performance Report 2024/25
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Tackling climate change and supporting
greener sustainable places 
Support the prioritisation of sustainable, cleaner and greener
transport in line with the National and Regional Transport
Strategies: The Council has supported Community Transport
Groups through forums and direct liaison, investing in Multi-Purpose
Vehicles for long-term loans. Elected members approved
transferring Council minibuses to Community Groups at end of their
Council life. A scheme providing free bus travel on the first Saturday
of each month continued from June 2024 to March 2025, for
passengers who do not hold a free bus pass. A total of 38,042
passengers benefited from this offer and encouraged use of public
transport. 
Improve the energy efficiency of our Council housing stock
and public buildings and encourage our partners and private
householders to consider where they can make improvements:
In 2024/25, the Council made significant progress in improving
energy efficiency and supporting low-carbon living. We delivered
new energy-efficient housing, upgraded existing stock, and enabled
private homeowners to access funding. Key activities included
completing 37 new affordable social rent homes, prioritising energy
efficiency improvements for homes with Energy Performance
Certificate Bands E and F, upgrading 440 properties to meet
Energy Efficiency Standards for Social Housing, beginning a £6.5m
refurbishment at the Double Dykes Gypsy Traveller site, supporting
private homeowners to improve energy efficiency of their properties,
and providing free home energy advice to 1,638 households.
To conserve and enhance the biodiversity of our natural
environment: The Council made strong progress in protecting and
improving biodiversity, focusing on tree planting, habitat restoration,
community engagement, and targeted ecological improvements.
Key activities included planting 3,142 trees, supporting the Grow
Wild initiative, conducting targeted biodiversity work, enhancing
ponds, awarding 16 Nature Restoration Fund (NRF) grants, and
empowering council teams and community groups to make lasting
improvements for nature.
To adapt to and mitigate the impact of climate change on the
way we operate: Perth and Kinross is actively addressing the
impacts of climate change through a range of practical measures
aimed at building resilience and supporting a circular economy.
In 2024/25, the Council advanced flood risk management by
completing the Perth Surface Water Flood Study and initiating plans
in Bridge of Earn, Comrie, and Scone, while progressing and
undertaking preparatory work and data collation for design in other
areas. Construction of the Comrie Flood Protection Scheme is
underway and on budget, with the South Kinross scheme moving
To adapt to and mitigate the impact of climate
changes on the way we operate
To conserve and enhance the biodiversity of our
natural environment
Improve the energy efficiency of our buildings,
and encourage our partners and private
householders to consider improvements
Support the prioritisation of sustainable,
cleaner, and greener transport
2
1
2
2
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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forward through formal notification and a scheduled hearing. A
dedicated Watercourse Inspector team replaced seasonal support
and £4.7 million has been invested in flood-related capital and
revenue projects to reduce flood risk and support essential works.
Waste reduction efforts included a mattress reuse initiative with
PUSH, diverting items from incineration and creating jobs.
Following introduction of a new twin-stream collection system,
figures continue to indicate increased household recycling rates, as
well as generated additional income from separated recyclables.

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Executive Summary: Annual Performance Report 2024/25
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Developing a resilient, stronger and greener
local economy 
Support and promote business growth, business and place
innovation and investment in both our urban and rural
areas: In 2024/25, the Council enhanced support for business
growth and innovation in Perth and Kinross, focusing on start-ups,
rural enterprises, digital industries, and inward investment. We
supported 252 business start-ups, led the Tayside region in
Business Gateway Growth referrals, and provided tailored support
to 254 micro-enterprises, self-employed individuals, and social
enterprises. We also expanded Perthshire Artisans to support
creative sector businesses, designed the first phase of the Perth
Eco-Innovation Park, and launched a new Customer Relationship
Management system to improve business interaction tracking. 
Invest in innovative green power and smart technology
solutions to reduce reliance on electricity from the national
grid and create opportunities for business growth and
regeneration: The Council has continued to reduce its reliance on
the national grid by investing in low-carbon energy and smart
technology, supporting sustainability and local economic growth. In
2024/25, the Council progressed two major clean energy projects,
installed a medium-scale heat pump system at a rural primary
school, and explored new partnerships to expand solar power and
battery storage. 
Promote what our city and towns have to offer to businesses,
investors and tourists by capitalising on built and natural
heritage and assets such as the new Perth Museum and the
benefits to the whole area of Perth’s status as UNESCO City of
Craft and Folk Art: In 2024/25, Perth and Kinross Council
positioned Perth and Kinross as a vibrant destination for business,
investment, and tourism by leveraging our cultural identity, natural
assets, and UNESCO status. The Council promoted the area as a
dynamic destination, delivered high-impact creative projects, grew
the Perth City & Towns platform, and achieved a marked increase
in visitor numbers and the tourism sector’s economic impact. We
also strengthened cultural tourism and regeneration through
strategic promotion and investment, including the opening of the
new Perth Museum.
Support individuals into work and to progress into better paid
work, encouraging businesses to access initiatives to create
new opportunities for those furthest from the employment
market and those currently in low wage jobs: In 2024/25, the
Council supported 618 adults to achieve learning outcomes,
awarded £92,000 to support local organisations through the Adult
Learning in the Community Fund. We launched employability drop-
ins, supported unemployed clients through the Skills Passport
project, 58 unemployed clients gained awards and 21 now in work
or self-employed. 
Support people into work and encourage
business to access initiatives to create new…
Promote what our city and towns have to offer to
businesses, investors and tourists
Invest in innovative green power and smart
technology solutions
Support and promote business growth and
investment
1
1
1
4
1
1
1
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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We registered 140 new young people with our Youth Employability
Team, 122 completed support – 94% of whom moved into a
positive destination.

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Executive Summary: Annual Performance Report 2024/25
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Enabling our children and young people to
achieve their full potential 
Ensure inclusive and quality education for all and promote
lifelong learning: The Council is using data and focusing on equity
to drive meaningful improvements in schools and early years
settings, helping children and young people reach their full
potential.  A National Thematic Inspection highlighted the clear and
comprehensive advice and guidance provided by Perth and
Kinross, with strong expectations set around standards and
planning. Key strengths identified include a positive climate and
ethos in schools, effective use of data for improvement, targeted
use of Pupil Equity Funding, and impactful local authority-led
programmes. 
Reduce the poverty-related attainment gap: In 2024/25, there
was steady improvement in literacy attainment across P1, P4, and
P7, with the gap between the most and least deprived cohorts
narrowing from 27% in 2020/21 to 21% in 2023/24. Numeracy
attainment improved in both cohorts, but at a slower rate for SIMD
Q1 than for Q5, resulting in a slight widening of the poverty-related
attainment gap in 2023/24. However, the long-term trend shows
progress, with the gap narrowing from 24% in 2020/21 to 22% in
2023/24. School leaver data shows significant progress, with the
gap between SIMD Q1 and SIMD Q5 in achieving at least one
Level 6 qualification reducing from 40% in 2021/22 to 28% in
2023/24, and the gap for leaving with at least one Level 5
qualification narrowing from 28% to 19% over the same period.
Ensure that Looked After children and children and young
people with additional support needs achieve health, wellbeing
and education outcomes comparable with their peers: The
Council’s new Corporate Parenting Plan 2025-30 sets out clear
priorities to support Looked After Children to achieve their full
potential. The Care Experience Children and Young People Fund
enabled the recruitment of two additional youth workers, ensuring
every secondary school has a dedicated contact/support youth
worker for care-experienced pupils. 
The Staged Intervention Framework was implemented across Early
Learning and Childcare settings and schools, offering a clear
structure to support learners who face barriers. 
Schools are using a range of initiatives to support care-experienced
learners, including one-to-one tutoring, mentoring, Learning Hubs,
and Champions Boards. Outcomes for care-experienced learners
are improving, with higher attainment in literacy and numeracy, and
more care-experienced young people entering positive destinations
on leaving school.  
Ensure that Looked After Children and children
and young people with additional support…
Reduce the poverty-related attainment gap
Ensure inclusive and quality education for all
and promote lifelong learning
1
1
1
1
1
2 2
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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Protecting and caring for our most vulnerable
people 
Ensure we quickly identify children, young people and adults
at risk of harm and abuse and take the necessary actions to
keep them safe: In 2024/25, Perth and Kinross strengthened its
multi-agency, trauma-informed approach to safeguarding vulnerable
individuals. The Child Protection Duty Team received 8,832
referrals, a 9% increase from the previous year, with all triaged
within 24 hours. The Scottish Child Interview Model was used in
85% of interviews, ensuring children have the best possible
opportunity to tell their story. The Multi-Agency Screening Hub
continued to provide early help to families in need and a Child
Protection Committee Improvement Plan was launched. Adult
protection saw improved triage pathways for those affected by
addiction or mental health issues, and the Adult Support and
Protection assessment framework was revised to focus on the
quality of outcomes for adults and unpaid carers. Joint work in
Letham explored community perspectives on public protection, and
CPC Community of Practice professional development events
helped refresh CPC guidance and support continuous service
improvement.
Ensure that people get the right care, accommodation and
support where and when they need it: Efforts in 2024/25 focused
on delivering timely, personalised care and housing support. Sixty-
four percent of people with intensive needs received care at home,
aligning with national averages. Hospital discharge performance
remained strong, with 97.6% of adults discharged without delay. A
new alliance contract expanded care hours, and internal teams like
HART and HART+ supported more individuals with increased
capacity. Despite challenges in foster and host family recruitment,
we reduced the number of children placed with independent
fostering agencies. A Youth Housing Panel was established to
support care-experienced young people who are moving into
independent living, and homelessness support continued for
refugees and asylum seekers. In response to the national housing
emergency, re-let times dropped significantly, and void properties
were reduced. A Housing Condition Team was established to tackle
condensation, mould, and damp, supported by sensors in over 440
homes to monitor air quality and improve tenant engagement.
Prepare for the establishment of the National Care Service and
continue to strive for excellent health and social care
outcomes for the people of Perth and Kinross: The Scottish
Government has revised its approach and through the Care Reform
(Scotland Bill) will retain key policy commitments such as Anne’s
Law, the establishment of a National Social Work Agency and
improved support for unpaid carers, while no longer pursuing the
transfer of adult social care responsibilities from local authorities. 
Ensure that people get the right care and support
where and when they need it.
Ensure we quickly identify children, young
people and adults at risk of harm and abuse and
take the necessary actions to keep them safe.…
Ensure we quickly identify children, young
people and adults at risk of harm and abuse and
take the necessary actions to keep them safe.…
1
1
2
1
1
2
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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Work with partners to reduce re-offending and support
effective interventions for people in the justice system: Perth
and Kinross Council advanced its justice interventions through
trauma-informed practice and coordinated support. The Connectere
group programme was successfully trialled and expanded, with
trained staff delivering sessions to multiple cohorts. A test of
change supporting individuals released from prison was scaled to
all Scottish prisons, with 68% of participants accepting support. A
Young Person’s Steering Group at Perth Academy evolved into a
peer support model, helping children affected by justice system
contact. Community Justice Services participated in a Care
Inspectorate self-evaluation, highlighting strengths in strategic
alignment and areas for development in performance and quality
assurance frameworks. Harm reduction and recovery activities at
HMP Perth were supported by a peer worker, employed by Hillcrest
Futures, with a large number of group and one-to-one activities
delivered in partnership with the Scottish Prison Service.

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Executive Summary: Annual Performance Report 2024/25
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Supporting and promoting physical and mental
wellbeing
Work with partners to provide localised health and social care
provision in areas of greatest need and in those most
geographically distant from services: In 2024/25, The Learning
Disability and Autism Strategy continued to guide person-centred
support, while the Scope Team expanded its reach to 367
individuals, helping prevent hospital admissions and supporting
transitions from long-stay care. Carers of people with complex
needs benefited from a new peer support group, and programmes
like CheckIn Giraffe and PAMIS offered meaningful activities to
improve wellbeing and inclusion. Local efforts to reduce isolation
included weekly lunch and soup clubs in Stanley, which saw high
level of attendances. 
Improve health and wellbeing in Perth and Kinross by
increasing overall participation in sport and physical activity
and promoting the wellbeing benefits of time spent in our
natural surroundings: The Council promoted active lifestyles and
wellbeing through inclusive physical activity programmes and
investment in green spaces. Falls prevention classes delivered by
Live Active Leisure staff supported older adults, with over 2,000
wellbeing community classes and more than 20,000 attendances
recorded. Seven parks and play areas were enhanced through
community consultation, and design development for further parks
is underway. The Right Track programme for young people on
deferred sentences was independently reviewed, showing strong
outcomes and earning national recognition, with participants
reporting increased confidence and skill development.
Improve health and wellbeing in Perth and Kinross by ensuring
that people have access to wellbeing support when they need
it: Integrated care services in Perth and Kinross helped 113 people
avoid crisis placements and hospital admissions, with a fully
established hub in Perth city enabling rapid responses to
deteriorating health. Dementia support expanded through Alzheimer
Scotland’s services, with a notable increase in referrals and support
provided. The Community Alarm service handled over 260,000 calls
and now supports over 3,900 clients. Unpaid adult carers received
tailored support through statutory services and community
initiatives, including respite breaks and wellbeing grants. Financial
exclusion among carers was addressed through targeted support
from Citizens’ Advice, with a 40% rise in demand. Mental health
and learning disability services adopted SafeCare for real-time
staffing visibility and enhanced staff training in adult protection,
supported by multi-agency collaboration with Police Scotland and
the Scottish Fire and Rescue Service.  
Improve health and wellbeing in Perth and
Kinross by ensuring that people have access to
wellbeing support when they need it
Improve health and wellbeing in Perth and
Kinross by increasing overall participation in
sport and physical activity and promoting the
wellbeing benefits of time spent in our natural
surroundings
2
1
1 1
1
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A

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Executive Summary: Annual Performance Report 2024/25
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Working in partnership with communities 
Establish locality multidisciplinary teams working with our
community planning partners and residents to identify and
address local solutions to local needs: Perth and Kinross
Council expanded its multidisciplinary approach to addressing
poverty and inequality through the Fairer Futures Fund. New teams
were established in Rattray, South Crieff, and Muirton, building on
existing pilots in Letham, Highland, and Coupar Angus. Local action
plans were advanced through community consultation and service
integration, while coordination was strengthened by consolidating
support and enforcement services. A record number of Community
Resilience Groups were supported to help communities’ response
in the event of an emergency. 
Increase the supply and availability of rural housing: The
Council acquired 20 properties in Dunkeld from the National Trust
for Scotland, enabling secure Council tenancies for local
households. A local lettings policy was introduced to ensure future
allocations favour individuals with strong ties to the area, reinforcing
the principle of “local homes for local people.” Efforts to expand
rural housing focused on securing long-term tenancies and
prioritising local connections. 
Develop and expand our approach to working with
communities to identify local actions and priorities and deliver
on these together: New chalets at Double Dykes provided
culturally appropriate accommodation for Gypsy/Traveller
communities, supported by resident-led engagement. The Warm
Welcome Initiative funded over 100 groups to create winter spaces,
increasing attendance and volunteer participation. We allocated
£100,000 to 28 groups through our Locality Participatory Budgeting
Fund. Volunteer groups contributed 40,000 hours to greenspace
management, and community consultation shaped the design of 11
play areas. Joint investment in Davie Park changing facilities
demonstrated the impact of community-led infrastructure. Equality
aims and outcomes were updated to promote fairness and
inclusion.
Deliver our internal cultural change programme ensuring all
staff contribute to our commitment to engage with and be
accessible and responsive to our residents and communities:
The Council launched a Leadership Competency Framework and
revised its leadership model to support cultural change and improve
community engagement. The Five Foundations of Leadership will
guide future development, while a new Performance and
Development Discussion Framework became mandatory in early
2025 to encourage meaningful conversations about outcomes. All
discussions are recorded to support organisational planning. A
Leadership and Manager Induction Toolkit was developed to help
new managers understand their roles and responsibilities, with full
rollout planned for 2025/26. 
Develop and expand our approach to working
with communities
Increase the supply and availability of rural
housing
4
1
1
1
KPI TREND OVERVIEW
Favourable Change Unfavourable Change Static N/A