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Appendix 1 - Local Child Poverty Action Report 2023-24 and Action Plan 2024-25

Perth and Kinross Council · 30 October 2024
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Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24   |   1
Appendix 1 
Local Child Poverty
Action Report 
2023/24 and 
Local Child Poverty
Action Plan 2024/25
6th Edition

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Contents
Contents .......................................................................................................................................................................................................... 1
Executive Summary ......................................................................................................................................................................................... 3
Introduction ...................................................................................................................................................................................................... 4
Context ............................................................................................................................................................................................................ 7
Where we are doing well .................................................................................................................................................................................. 8
What we are doing well .................................................................................................................................................................................... 9
What we could do better .................................................................................................................................................................................. 9
Spotlight on Innovation and Good Practice .................................................................................................................................................... 13
Supporting People – Addressing Need Programme (SPAN) .......................................................................................................................... 13
Infant Food Insecurity Pathway ...................................................................................................................................................................... 14
Futures for Families ....................................................................................................................................................................................... 15
Area based Needs Analysis ........................................................................................................................................................................... 16
Health and Work ............................................................................................................................................................................................ 17
Aberlour - Tayside Hardship Project ............................................................................................................................................................... 18
NHS Tayside Anchor Strategy ....................................................................................................................................................................... 19
The Big Hoose ............................................................................................................................................................................................... 20
Money Maximisation and Health Services ...................................................................................................................................................... 21
Letham Hub ................................................................................................................................................................................................... 23
Multi-Disciplinary Locality Working ................................................................................................................................................................. 24
Appendix 1 – Child Poverty Delivery Plan 2022-2026 ........................................................................................................................................ 29
Strategic Aims ................................................................................................................................................................................................ 29
Objectives ...................................................................................................................................................................................................... 29
Our Approach ................................................................................................................................................................................................ 30

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Executive Summary
Since the introduction of the Child Poverty Targets in 2017
significant resources and energy have been devoted to tackling
child poverty in Perth and Kinross.  Child poverty rates and
numbers have remained relatively stable with 5,750 children living
in poverty (21.7% 2022/23) compared to 5,914 (21.9% 2021/22).   
Perth and Kinross reflects the national trend with poverty rates
similar despite resources being devoted to tackling child poverty. As
in 2017, in 2024 22% of children are living in poverty. The
differential child poverty rates between Scotland and
England/Wales (Child Poverty is 31% and 30% respectively) suggest
that measures taken by the Scottish Government, Local
Government and other actors have had a protective effect for
children in Scotland as a whole and in Perth and Kinross in
particular. 
However, it is a matter of concern that few now have a serious
expectation that the poverty targets set by the Scottish
Government will be achieved by 2030. 
It is not just that we need to redouble our efforts, we also need to
re-examine our approach to tackling poverty and invest in those
areas where greater outcomes could be made. 
We are currently collaborating with the Fraser of Allander Institute
and the Improvement Service to evaluate our efforts more
rigorously and to generate a body of evidence to determine actions
which would have the greater impact to alleviate poverty. 
We have secured just over £1.3 million to invest in the Supporting
People – Addressing Needs Programme (SPAN) which provides a
platform for the integration of services across income
maximisation, employability and wellbeing. It will deliver a tailored
offer to each family affected by poverty. This will be assessed to
measure the impact of moving families from crisis and emergency
to sustainable livelihoods. 
Poverty is one of the biggest equality issues in Scotland today with
1 in 5 of our children having their opportunities and life chances
limited by the financial circumstances into which they were born. 
Thomas Glen
Chief Executive, Perth and Kinross Council
Nicky Connor 
Chief Executive, NHS Tayside

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Introduction
This report has been jointly produced by Perth and Kinross Council
and NHS Tayside and reflects the wider collaboration with our
Community Planning Partners and deepening engagement with our
stakeholder groups. 
It is our sixth Child Poverty Action Report and includes actions
taken to implement our Child Poverty Delivery Plan 2022-2026. 
The Child Poverty Delivery Plan aligns with Best Start, Bright
Futures: tackling child poverty delivery plan of the Scottish
Government which covers the same period. It connects to and will
deliver a rights-based approach as set out in the UN Convention on
the Rights of the Child with reference to those articles which
particularly  relate to child poverty:
• Article 3 (best interests of the child)
• Article 6 (life, survival and development)
• Article 12 (respect for the views of the child)
• Article 26 (social security)
• Article 27 (adequate standard of living).
It is underpinned by GIRFEC (Getting It Right For Every Child) the
national approach in Scotland to improving outcomes and
supporting the wellbeing of children and young people by offering
the right help at the right time. It supports children and their
parents to work in partnership with the services that can help
them. It also aligns with the Scottish Government’s No One Left
Behind approach to employability support. In particular, the
growing emphasis on supporting parents into work, and to increase
their earnings in work.
It will contribute to the delivery of Scotland's Promise to care
experienced children and young people that they will grow up
loved, safe and respected and relates to the delivery of Plan 21-24
which requires organisations to demonstrate how they are ensuring
that they play a part in mitigating the impacts of poverty. 
It flows from the Perth and Kinross Corporate Plan 2022/23 -
2027/28 which has Tackling Poverty as a corporate priority and the
Perth and Kinross Community Plan 2022-2032 adopted by our
Community Planning Partners which sets Reducing Poverty as a
strategic priority.

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Context
Perth and Kinross Council and NHS Tayside agreed a Child Poverty
Delivery Plan 2022 – 2026 and this report measures the progress
made in terms of actions, and outcomes against the objectives set
out in the delivery plan. 
The Children’s Scorecard measures the extent and impact of
poverty on children and families in Perth and Kinross, it monitors
feedback from parents with lived experience of poverty and
measures how well our services are responding to the feedback
provided. 
Perth and Kinross Council have agreed 26 indicators to measure the
extent and impact of child poverty across Perth and Kinross.  These
indicators are:
• General context information
• income from employment
• the essential cost of living
• social security and benefits in kind and
• breaking the cycle of poverty 
Post-Covid-19 several of the statistics previously used to measure
progress in these areas have been discontinued. The Perth and
Kinross Children’s Scorecard and Measuring Child Poverty project
have been updated accordingly to align with the Scottish
Government Child Poverty Dashboard, the available data around
income from employment and benefits and cost of living and PKCs
performance data.

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Insights – from the Statistics 
This year the percentage and number of children
living in poverty reduced from 5,914 to 5,750
children living in poverty (21.7%).  
Relative Child poverty rates have remained stable since 2017 – this
mirrors the situation for Scotland as a whole. The differential child
poverty rates between Scotland and England/Wales (Child Poverty
is 31% and 30% respectively) suggest that measures taken by the
Scottish Government, Local Government and other key
influencers have had a significant protective effect for children in
Scotland. 
The number of children living in absolute poverty has increased
during since 2020. This is in line with the findings of the Joseph
Rowntree Foundation that levels of deep and very deep poverty are
increasing. 
Whilst many people in Perth and Kinross manage well, over a third
of households are financially stretched and face considerable
economic challenges. 
There is income inequality both between and within settlement
areas across Perth and Kinross.
(Insert link to Children’s Scorecard once approved at full council)
Median income by settlement shows that the richest settlement
(Murthly) has a median income of more than twice that of the
poorest settlement (Bridgend). 
The lower quartile income by settlement for Murthly is £35,000 –
and the median is £58,200. For Bridgend, the poorest settlement, it
is £15,700 and £27,000 respectively. 
Where we are doing well
Increasing income from employment - The number and percentage
of employees earning below the Real Living Wage has reduced
significantly – from 13,000 (16.5%) in 2020/21 to 7,000 (10.4%) in
2023.
Getting people into work - The employment rate is at or slightly
above pre-pandemic levels (81.7% to 80%)
Increasing income from benefits - £3.2m has been achieved as a
result of 6565 applications for Best Start grants since 2019/2020.
Scottish Welfare Fund payments have provided emergency cash to
4135 households who gained a total of £566,001.
Providing affordable housing - Local authority average rentals for a
2 bedroom house at £67.91 are more than 50% cheaper than the
broad rental market area figure of £148 per week.

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Closing the attainment gap – the gap for proportion of school
leavers attaining 1 or more passes at SCQF level 6 (higher) has
reduced from 44% to 29%;  at Level 5 (National 5s) has reduced from
27% to 17% and for 5age of pupils age 16-19 in education training
and employment has reduced rom 13% to 9.5%. 
Where we could do better
The Gender Pay Gap rose to 15.6% (from 13% in 2019/20).  
Insights From our Services Response
There has been a significant increase in activities to support
improved mental health for children and young people – and the
publication of the Whole Family Support - Directory of Services 
was a key milestone in delivering what parents had asked for from
PKC. 
Actions taken to support reducing stigma associated with poverty
and respecting human dignity have been more evident.  A Child
Learning Hub has been provided by PKC learning in conjunction
with Public Health Scotland and to date 70 employees have
completed child poverty learning modules.  Cash First approaches
have been ramped up and over £1.3m secured for a Supporting
People -Addressing Need programme which is being delivered by
multiple partners across Perth and Kinross. 
Streamlining of benefits has resulted in one application being
needed only for free school meals and school clothing grants. 
What we are doing well
There is a significant range of provision for families experiencing
financial crisis and food insecurity, a range of access points to
secure emergency cash, help and assistance. 
What we could do better
There is work to be done to shift resources and actions upstream to
provide earlier interventions which prevent families from
experiencing financial crisis and enabling them to achieve
sustainable livelihoods.
Survey of Parents of Children in Early Years
Education
The Early Learning and Childcare bi-annual survey which included
for the first time a section on parents from Priority Groups and
social needs screening (a set of questions to help frontline workers

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identify signs of poverty in a household).  There were 480
responses indicating:
• 44% of parents belonged to a Priority Family group
• 10% were lone parents
• 2% were from a minority ethnic group
• 1% were mothers under 25
• 3% had a disabled family member
• 20% had more than 2 children
• 6% had a child under 1. 
The Social Needs Screening questions reinforced the findings
from the research undertaken by the Scottish Poverty and
Inequality Unit in “Lived experience of child poverty in Perth and
Kinross” that “ Intense poverty exists. There is evidence of abject
poverty in Perth and Kinross. Sometimes, such poverty has a
passing intensity, which may be triggered by unforeseen
circumstance (e.g., breakdown of a household appliance; loss of
employment; change in family arrangements).”
• 44% of parents with children in early years education belong
to a Priority Family Group. 
1 480 parents with children in early learning centres responded to this social
needs survey
• 43% of parents with children in early years education
sometimes or always have difficulty making ends meet in the
days/week before payday. 
• Someone went hungry in 9% of households with children in
early years education in the last year because there was not
enough money for food
• 12% of households with children in early years education lack
access to the internet/devices to support learning from home
for all of their children
• 25% of parents with children in early years education struggle
to heat their homes
• 5% of parents with children in early years education consider
themselves at some risk of becoming homeless
• 11% of parents with children in early years education have
missed a medical or other appointment, work or getting
things for daily living because they lack access to transport.1

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Work -
childcare,
transport,
employability
Survive and
Thrive -
education and
whole family
wellbeing
Dignified Living
- shelter, food,
warmth,
money and
help
3413 
childcare places
provided across public
and third sector
300
Funded strong start 2
places funded
292
People supported into
employment
181 
New families engaged in the 
Future for Families project
25 
Rural jobs for young people
created using employment
incentives  
42
Moved into jobs after
completing HGV/LGV skills
academy
53
Families issued with digital
hardware devices
72%
of under 22s now have free bus
passes bus service
55
Parents supported into flexible
employment and 7 into self-
employment
173 
Affordable homes were delivered
566 Tenants in
financial crisis supported
through Tenancy 
10% 
Lower rent than
neighbouring local
authorities
£250,000 
Was provided to 94  community
organisations for warm spaces,
food and warm home packs
£270,813
Was provided for
summer food and
activities (fuelled for fun)
£8.5 million 
Generated in verified
benefit gains by the
Welfare Rights Team.
2,556
Applications received for the
Council’s Financial Insecurity
fund of £664,000
4135
Successful applications
made for Scottish
Welfare fund crisis
grants
£807,000
Was provided in
community care grants
to 1042 applicants
2205
Households benefitted
from energy advice and
measures to reduce bills
Dignified Living
13 
Schools joined phase 4 of
the Nurturing Relationships
whole school programme
100%
Of PKCs schools are engaged with
the Mental Health Ambassadors
Programme
94%
Of pupil equity funding
spent within planned
timescales
2662 
Children accessed support or
services funded via Community
Mental Health Plan 
Closing the Gap tool was used to
help 17,254 pupils overcome
barriers to attainment. 
Anti-Poverty Task Force
commissioned Perth and Kinross
Tacking Poverty Strategy  and
third sectors
2
Projects were funded to
provide Gypsy Travellers with
cost-of-living support over
the last 2 winters 
£521,076
Funding to support positive mental
wellbeing in children and  young
people
W
ork
Dignified Living
Survive and Thrive
What we did to
tackle child
poverty in 2023/24

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Work -  providing o pportunities and support needed to enter, sustain and progress in work
Dignified Living – support to families to lead dignified lives and meet their basic needs 
Work
• Identify and promote best practice on delivering the real Living Wage,
championing the benefits to local employers. 
• NHS Tayside will use its strategic influence to tackle poverty and health
inequalities
• Ensure the new Economic Action Plan contains actions to tackle child
poverty
• Extend childcare to support parental employment through wraparound
care, community childminding and strong start2
• Work with the Local Employability Partnership to improve access to
employment and representation in the NHS workforce amongst priority
groups
• Support parents who want to become self-employed childcare providers to
gain qualifications
• Support parental employment through the Futures for Families project to
support parents into skills and employment outcomes that will increase
their earning potential
• Meaningfully engage with business community under the Futures for All
Recruitment Incentive project to create new, flexible and sustainable jobs
for priority parents and people with employment barriers.
• Accelerate delivery of 1050 affordable homes over 5 years
• Buy back 40 former council houses
• Provide support to community-led housing initiatives
• Invest £4 million to upgrade Gypsy Traveller site with new energy efficient
accommodation
• Analyse data relating to the uptake of Council concessions and plot unmet
need to local school catchment areas
• Target income maximisation, employability offers and social prescribing to
schools with the greatest levels of unmet need 
• Develop locality based, multi-disciplinary teams to support and connect
parents and families to services 
• NHS Tayside will promote the Warmth Matters app and website to enable
frontline workers to signpost people to a range of services and support 
• Work in partnership with Perth and Glenochil Prisons to provide an
accelerated welfare rights service to people on release from prison 
• 
• Develop a joined-up approach to crisis intervention which is
underpinned by Cash First including a new referral management
system
• NHS Tayside will increase the number of health-placed income
maximisation referrals to welfare/energy advice services. This will
include new work where children are severely disabled or have
complex needs
• NHS Tayside will identify performance indicators that can s how
effected responses are implemented, monitored and reported
through existing systems.
• Work will be progressed through the Tayside Child Poverty network,
Addressing Inequalities in Maternity Services and will identify areas
where approaches will reach priority families 
• Work with partner organisations to put in place robust referral pathways
around health and wellbeing support for parents and their children
• Work to maximise the impact of Pupil equity funding on children
experiencing educational disadvantage because of poverty
• Ensure there is continued promotion of evidence-based interventions to
target aspects of literacy, numeracy and health and wellbeing 
• Embed the use of the Closing the Gap tool to create a holistic planning and
impact measurement tool
• Report regularly, analysing progress, to the Raising Attainment Board
• Develop and implement a refreshed Raising Attainment Strategy for 2023 -
2026 
• Work in partnership with local community organisations to deliver Fuelled
for Fun programmes to provide activities and food to school age children
during school holidays
• Work with Tayside Contracts to increase the uptake of free school meals
• Work with Gypsy Traveller families to support their child’s development,
expanding on the provision of starter sacks. 
• Implement the Perth and Kinross Corporate Parenting Plan 21-24 
Work
Dignified Living
Survive and Thrive
What are we
going to do to
tackle child
poverty in
2024/25?

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Spotlight on Innovation and Good Practice
Supporting People – Addressing Need
Programme (SPAN)
Supporting People – Addressing Needs Programme (SPAN)
provides a platform for the integration of services across income
maximisation, employability and wellbeing. It will deliver a tailored
offer to each family affected by poverty. This will be assessed to
measure the impact of moving families from crisis and emergency
to sustainable livelihoods. The Programme partners and elements
are:-
• Perth Citizen Advice Bureau (CAB) – Money Talk Service
(enables clients to manage and improve their financial
circumstances) and Cash First Partnership
• Perth and Kinross Council – Social Needs Screening Tool (to
identify unmet need), Support and Connect (to empower
frontline workers to connect families to help and support)
and Building Resilient Families (to empower priority
parents) 
• Children’s Services Planning Partnership – Universal Whole
Family Support Service. 
The programme elements were determined following feedback
from parents from Priority family groups.  The parents expressed
• A strong preference for cash-first approaches,
• A strong preference for a one-stop access point to a range
of services and support for families experiencing financial
challenge
Parents made
• A clear link between poverty, stress and mental health and
wellbeing challenges for both parents and children and
• Identified access to affordable childcare and transport as
barriers to employment. 
The SPAN programme has leveraged £1.3m for poverty mitigation
measures which integrate income maximisation, employability and
wellbeing.

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Infant Food Insecurity Pathway
In response to tackling food insecurity in families with infants under
12 months, NHS Tayside’s Public Health Team undertook
engagement with health colleagues, social work, community food
providers and advice providers across Tayside to identify current
issues and scale of the problem of infant food insecurity. 
Scoping work found that there was a lack of robust data
measurements that could show the extent of the problem but
there were anecdotal reports of families reducing formula intake,
diluting formula to extend the tin or using opened or out of date
first stage formula, adding thickener agents or moving onto a
follow-on formula that is not nutritionally suitable for the age of
the infant. 
Public health staff participated in a short life working group that
was led and facilitated by the Scottish Government to produce a
toolkit that will aid services and staff, across sectors. The toolkit is
being used to develop a local Tayside Infant Food Insecurity
Pathway that was put out for consultation and feedback in May
2024. 
Training for frontline staff will support the pathway and a project
brief is being considered by Dundee University Medical School and
Duncan and Jordanstone College of Art and Design to develop a
resource that will increase training capacity across the third sector
and community organisations who work with families. 
Training outcomes will be increased awareness of pathway of
support, increased knowledge on safe formula feeding, increased
knowledge (and application) of the ‘Code’ around promotion and
marketing of first formula feed and for consistent approaches to be
taken across community food providers when supporting families
with infants facing food or financial insecurity. 
Training will complement the offering already in place to health
visiting, Family Nurse Partnership staff and midwives to increase
knowledge and confidence on raising the issue of money worries
and the money maximisation pathways already embedded across
these services. 
A monitoring or feedback form is also being developed with the
pathway to help measure implementation of the pathway and
provide some baseline data.

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Futures for Families
Futures for Families is a coordinated and multi-agency approach to
tackling child poverty through employability and skills, supporting
parents in the 6 priority groups. Our aim is to provide holistic,
client-centred support, ensuring the barriers parents face are
addressed and navigated with the use of mixed provision and
flexible funding. The programme is financially supported by Scottish
Government (£305k) and Perth and Kinross Council (£335k) to
ensure flexibility of options when supporting our clients. Our
experienced Key Workers create actions plans to design pathways
with clients, to ensure they receive appropriate support at the right
time for them and their family. Our offers include:
• Support for childcare costs for parents entering
employment/self-employment (3 months)
• Grants for those entering else employment to fund
transitionary period
• Elev8 Training and Equipment Grants up to £4,500 
• Funding for digital hardware and connectivity, providing
internet contracts, laptops and iPads to clients in need 
• Funding for incentivised employment, creating new jobs in
local small businesses
• Funded travel to and from employment and skills
interventions
We deliver this service in conjunction with partners, including with
Business Gateway to engage with parents in their self-employment
journeys. The service is delivered with other family-centred and
community learning provision in targeted areas of need.
Here is how our programme supported one of our single parent
clients
Barry, 48, engaged with the team in April after being made
homeless with his 8-month-old little girl. With our support we were
able to supply him with an iPad and pay for a Project Management
qualification, which he completed by June Along with his Key
Worker Barry developed a business case for self-employment, and
secured our Self-Employment Grant, which enabled him to launch
his business and start generating income again. He has since moved
off UC benefit.
“Financially, I’m pleased to say that the business is going well, and
the grants have allowed me to travel and take meetings
throughout Scotland. It has grown to a point where I will be able
to stop claiming UC in October. This has been a major milestone
for me, and I couldn’t have reached it without the assistance and
kind support from you. Mentally, I feel in a better place now and I
feel much more optimistic about the future. Your support has
been invaluable in helping me get to this point.”

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Area based Needs Analysis
A series of data maps have been developed which use public data
(Children in Low Income Families), household income data with
council data which was then mapped to the catchment areas of
local primary schools to identify those areas where people were
experiencing significant financial challenges and map that to the
uptake of council concessions.  
The data will be contextualised at a meeting with Primary
Headteachers and from this a targeted list of primary schools will
be identified for action by the emerging locality based multi-
disciplinary teams.  The information generated will enable Perth
and Kinross Council to target areas where there is significant
financial hardship and lower than anticipated uptake of council
concessions for take-up campaigns.

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Health and Work
The Health and Work
programme has broadened its
offering to local businesses
which led to enhanced
partnership working, building
capacity through fair work
practices and promoting work
as a route to good health and
reduced financial hardship. 
Address the key reasons for absence from
work such as Mental Health and
Musculoskeletal disorders
Fair Work Supporting partners and employers to
promote and deliver Fair Work actions on
employment; payment of Real Living Wage
and progression for low paid workers,
flexible working, inclusive workplaces,
healthy workplace policy and practice.
Access to and retention in
work
Focusing support and interventions
towards key groups and sectors
experiencing greatest health inequalities to
improve access to and retention in
work.              
Support the NHS as an Anchor Contributing to a wellbeing economy
including development and delivery of
parental employment, supported
employment and individual placement
services. Support Fair Work conditionality
in the local community
Building the evidence base - Support gathering, recording and
dissemination of evidence on health and
work 
The engagement with workplaces identified the current economic
pressures, effects on wages, staffing levels, morale, workload and
the cost-of-living crisis are all contributing to increased levels of
stress and anxiety across workplaces. 
Other issues causing concern are the effects of in-work poverty,
menopause and menstrual health, physical health conditions,
Musculoskeletal health issues and bereavement.   
Building strong collaborative working relationships to tackle these
challenges has led to working on shared priorities with
organisations such as Working Health Services, Business Gateway,
Enable Works as well as the Local Employability Partnerships. 
Over the year, a total of 27 training courses and workshops to 341
individuals were delivered, almost double that of the previous
financial year.  Post course evaluations indicate the value of the
training for participants, with many stating that they have
increased confidence, knowledge, and skills to address the topic in
their area of work.  They are also more likely to raise relevant
health and wellbeing issues and to have supportive conversations
with employees, initiate relevant workplace adjustments, and have
greater awareness of existing tools and sources of support.

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Aberlour - Tayside Hardship Project 
Perth and Kinross Welfare Rights Team established a partnership
with Aberlour and our Tayside counterparts to provide a
comprehensive and enhanced welfare rights service to vulnerable
families with dependent children. 
Last year, through our formal referral agreement with Aberlour 11
families with children on the "edge of care" were referred to us for
comprehensive benefits advice and assistance.
We made payments to the value of £3k from the Financial
Insecurity Fund to these families and they benefited from almost
£3k in additional income with an average household benefit gain of
£272.
In addition, we are now delivering a programme of training sessions
around Reducing Council Tax Liability in partnership with our
colleagues in Aberlour to frontline agencies across Perth and
Kinross. We kicked the programme off in March 2024 and these will
continue throughout 2024/25.
Testimonial from Aberlour
"PKC Welfare Rights have demonstrated exceptional expertise and
passion in raising awareness of financial strategies aimed at
alleviating the burden of debt and financial hardship on the
families we support.
Their commitment to empowering individuals and families with
practical knowledge on maximizing income and accessing
available resources has been instrumental in our shared mission of
providing holistic support. PKC Welfare Rights collaborative
approach, coupled with their deep understanding of the
challenges faced by vulnerable families, has undoubtedly made a
significant impact on the lives of those we serve."

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NHS Tayside Anchor Strategy
NHS Scotland’s Annual Delivery Plan Guidance for 2023/24 asked
Health Boards to set out an approach to developing an Anchors
strategic plan by October 2023. 
To develop the local Anchor strategy this involved widespread
stakeholder engagement and consultation across key NHS services
and local community planning partners. The strategy was published
in October 2023 and has since provided a positive platform for
engagement with key partners around shared priorities.  The
Anchor Strategy has been presented to Dundee Partnership’s
Inclusive Economic Growth SLG and to all 3 Local Employability
Partnership Leads.  This has directly led to Dundee LEP providing
NHS Tayside with a part-time funded post for 2024/25 to accelerate
and facilitate progress on aligned priorities (see appendix/attached)
particularly around employability opportunities to those furthest
away from the labour market. 
• Delivery of NHS Tayside’s Community Benefit Gateway,
enabling potential suppliers to match community
benefit contributions to local need.  This has included
coordination of a Tayside wide steering and triage
group.  12 needs on the gateway, 5 delivered.
• Support businesses to enhance their Fair Work
credentials to improve their prospects of securing public
sector contracts
• Increase referrals to employability services from NHS
Tayside 
• increase opportunities for employment to priority
groups within NHS Tayside.
• Agreement of tailored set of indicators to quantify,
understand and measure progress of the anchor
strategy working across the pillars.
• Engagement with national Anchors strategic groups and
networks to influence the national agenda, share
learning and connect with others on shared priorities. 
Actions and examples of good practice have been reported within
the Anchors Strategy 
NHS Tayside Anchor Strategy 2023

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The Big Hoose
The Big Hoose was founded in 2021 by the Cottage Family Centre
and Amazon UK to distribute surplus everyday household essential
products from Amazon and around 30 other local and multi-
national businesses to families who need them most. The project
originated in Fife but has, with financial support and premises from
Perth and Kinross Council expanded to create a hub service Perth
and Kinross. The project is hosted by PKAVS Carers.  
So far, 52,067 items have been distributed to families with 2,662
children.  The next steps are to make the project available across
rural Perthshire by creating local access points in 5 or more
locations. The group wants to increase the number of referring
partners and to continue building good relationships with local
businesses who donate goods to the Big Hoose inventory.

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Money Maximisation and Health Services
NHS Tayside will continue to offer money maximisation support
through the embedded pathways within health visiting, family
nurse partnership and maternity services. Steps have been taken to
introduce similar pathways for money maximisation and parental
employability support within paediatrics. Targeted areas such as
neonatal, CAHMs and complex needs centres and the NHS Care
Experienced and Young Peoples Service will increase reach to
priority families most vulnerable to the effects of poverty.
Training and new resources delivered to support the
implementation of new or existing pathways. 25 midwives
attended a public health training day which included training
around health behaviour change approaches, financial inclusion
and mental health.
The Advice Centre provides signposting and referrals to services
that will support on a range of socio-economic issues including
benefit entitlements, carers support, housing, food insecurity, fuel
poverty and debt. Inpatients referred through the financial
inclusion pathway included in secondary care nursing
documentation is triaged by the Advice Centre. Whilst the number
of people requesting information and advice through this service
has steadily increased throughout the year since reopening in
December 2022, there are still low referrals from wards with the
majority of clients self-referring.  
Service improvement work to be offered to acute services to
increase the referral of patients experiencing money worries to
NHS Tayside’s Advice Centre or partner advice providers such as
CAB who will be offering onsite support from May 2024.
Learning from a recent Making Every Contact Count (MECC) pilot
with vaccination teams, will inform service improvement work to
overcome the barriers to raising the issue of money worries with
inpatients and improve reach to those most likely facing health
inequalities.

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Advice Centre MECC Vaccination pilot
Average weekly brief advice, signposting and provision of
information – 50 contacts, 92% of which are self- referrals.
448 very brief interventions on alcohol, smoking and money worries
offered within vaccination centre and home visits over 5 weeks.  268
agreed to answer question around money worries.
70 referrals to CABs across Tayside with further referrals made to
other services over the year including welfare rights, carers,
housing services, food larders, mental wellbeing services, Age
Scotland and more.
13.8% of citizens accepted signposting to cost of living support
Training co-delivered with Social Security Scotland offered to
ward staff – low uptake. 
Offer bespoke ward training to increase reach across patient
groups and confidence of staff to raise the issue
Training offered to small cohort of vaccinators. Roll out to health care
assistants and staff across GP practices.

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Letham Hub 
The Letham Hub is the result of a unique and productive
collaboration between the local community and Perth and Kinross
Council. Working together over the last 6 years this partnership has
resulted in a community facility, which has been returned to
community ownership. 
The drive for this project came from the local community to
address local inequalities and improve health and wellbeing. Now
opened, The Hub is run and owned for the community by
Letham4All, and it offers a wealth of opportunities for partner
agencies to deliver range of services in the locality, by offering the
use of hotdesking and confidential meeting spaces with the benefit
of enabling engagement with local people who attend the many
community-based activities delivered by Letham4All staff,
volunteers and partners.
The building offers many free and very low-cost activities for local
people. The Hub is open 7 days a week, offering access to the
Community Fridge and Community Café making good food
accessible with choice and dignity and at a very low cost. The
affordable Community Gym is complemented by a Fitness Activity
Co-ordinator to deliver a range sessions which are usually beyond
the budgets of many people in the community. 
There is a diary of local activity groups from Keep Fit, Sewing
classes, Youth Work, Cycling Projects and Digital Skills, as well as
local access to employability support, financial wellbeing services
and much needed community space for local groups to access,
including the sports hall. All this activity enables a sense of
anonymity when people enter the building to see more confidential
services for guidance and support. Letham4All now employs a team
of 20 full and part time staff, providing valuable local employment
and they are a Real Living Wage employer. Letham4All are looking
forward to co-designing and producing new services with partners
and the community, exploring new ways of working and delivering
locally.

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Multi-Disciplinary Locality Working
Our Multi-Disciplinary Locality Working programme is a place-
based approach to overcome organisational and sectoral
boundaries by enabling greater collaboration with a range of
partners including local communities.  
We are building on work currently underway to deliver an
inclusive community model which takes forward the principles
of the “no wrong door” approach and focuses on early
intervention and prevention.  By working together with partners
and communities we aim to achieve greater outcomes and
tackle and mitigate the impact of poverty and improve
outcomes and the quality of life for people living in Perth and
Kinross.
This approach has been endorsed by the Scottish Government
and we have recently received investment as one of their “fairer
future partnerships” to expand and embed our place-based
approach.
Some examples of the work so far: -
Letham – Love Letham is a project bringing together children,
young people, families, residents and representative from Perth
& Kinross Council to co-create plans to make Letham the best
place for children to grow up.  Love Letham is a collaboration
between the Wellbeing Economy Alliance and the Council
rooted in the belief that children and young people should have
a greater voice in policymaking.
Phase 1 of the project is complete with
several actions being taken forward by communities and
partners and multi-disciplinary teams are now working from the
Letham Hub enabling greater local access to a range of council
and partner services.
Phase 2 – Is in progress and involves getting the voice of infants
and this is being undertaken through partnership with the
Wellbeing Alliance, Early Years Scotland, Northern Star and
Starcatchers.  Wellbeing Alliance are also planning to facilitate
workshops to develop a methodology for a “shadow budget” for
tackling child poverty and influence policy change.
Highland Perthshire – The work in Highland arose through the
Columba 1400 and recognised the distinctive needs of an
extensive rural area and built on the learnings from the work in
Letham.  Initial work involved bringing Council Teams together
e.g. schools, housing, community learning & development,

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welfare rights, children’s services community safety etc. This
work has been supported by the Improvement Service who are
collating the outcomes achieved so far. Most recently
engagement with key local include community groups has
commenced recognising the value of co-production.  
Coupar Angus – Using the information for the Locality Profiles
(PKInsights) Community Planning Partners commissioned an
external consultant to undertake a research and consultation
exercise.  An action plan was developed informed by feedback
from the local community, local businesses and public sector
partners. This saw the creation of three subgroups (Community
Development, Place and Poverty, Wellbeing & Employment). 
This is taking a multi-disciplinary approach formed by a range of
council services and partners. A report of activities and
outcomes for Year 1 across the 3 groups is currently available at
(add link) 
We are taking an evidence-based approach to this work and are
in the early stages of planning for Perth City and South Crieff.

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Perth Citizen Advice Bureau (CAB) -
Pathways to Advice and Cash/Cash First
Partnership 
Last year Perth CAB achieved a client financial gain
of £5,049,000 – of this they estimate over £2M
went into the pockets of 1800 families with
children.  7113 people were supported by Perth
Cab in 2023/24. 
Led by Perth CAB, the project secured funding from the Trussell
Trust, the Whole Family Wellbeing Fund and more to ensure that
support is getting to priority families and children in need. Lived
experience data gathered identified that people find it difficult to
know where to go to when in times of need. 
The project offers access to holistic support to improve outcomes
for individuals and families through a shared referral system, which
will incorporate partners working in local authority and third sector
settings across Perth & Kinross. The system will allow for easy
access and a ‘no-wrong-door' entry to advice, support (including
cash first approaches) and information for individuals/families in
need, utilising local organisations who have established
relationships with clients. 
Current partners include Letham4All, P&K Central Arrears Housing
Team, P&K Access Team, The Heat Project, PKAVS Carers, Buttons
and Bows Baby bank, Broke Not Broken, Turning Point and more.
The web-based tool includes directory pages for partners and links
to the Whole Family Wellbeing directory and TSI Service Navigator
for practitioner info.

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The project will continue to grow the system with partners in
targeted areas of employability support, criminal justice, youth
services, wellbeing and more. The project hopes to extend the
project by creating a shared Customer Relationship Management
(CRM) database so that we are able to track client progress in a
more in-depth way.

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The partnership aims to capture the expertise and vast knowledge
of organisations to help families and children in hardship as we
recognise that we cannot tackle poverty alone. 
The Pathways to Advice and Cash project aligns closely with other
strands that CAB is already running or plan to develop in 2025 –
including the support provided through Money Talk Plus; education
and peer support through Building Resilient Families and
Communities; and in-depth support provided to priority parents
and families through No-one Left Behind identified through the
incoming FORT referrals to the service. Families with complex
needs will also be triaged through the Universal Whole Family
Support service with whom we will be working closely.

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Appendix 1 – Child Poverty Delivery Plan 2022-2026
Strategic Aims
• To raise awareness about the causes and consequences of
child poverty.
• To foster social cohesion and reduce stigma surrounding
poverty for children and families.
• To reduce the negative effects of living in poverty for
children and families.
• To enable children and families to prepare themselves for a
life free from poverty.
Objectives
Work - Provide opportunities and support needed to enter, sustain
and progress in work (Employability and skills, housing and
economic opportunity, connectivity and childcare)
Sharpening Focus - Supporting parents into work that pays the Real
Living Wage or more.
• Taking action to close the gender employment and pay
gaps.
• Addressing the challenges presented by rurality.
Dignified Living - Maximise the support available to families to lead
dignified lives and meet their basic needs. (Person-centred support,
social security and income maximisation)
Sharpening Focus
• Addressing the rural poverty premium.
• Addressing the needs of the Gypsy Traveller community and
other minority ethnic communities.
• Addressing stigma which prevents parents and families from
seeking help and support.
Survive and Thrive - Supporting the next generation to survive and
thrive. (Education and Children’s Services, Health and Social Care)
Sharpening Focus
• Closing the poverty-related attainment gap.
• Addressing the challenges faced by disabled young people
entering further and higher education and the jobs market.
• Addressing mental health and wellbeing issues for parents
and children affected by poverty.

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Our Approach
Deliver a whole system, whole-family, whole-community approach
to connecting children and families to the help and support they
need to mitigate and move beyond poverty. 
Sharpening Focus
• Changing the way we work to use data-driven approaches to
identify and connect with families affected by poverty.
• Offer no wrong door approaches to connecting families to
the help and support they need and want.
• Developing multidisciplinary, cross-organisational working in
teams at locality level to build inclusive communities which
strengthen the web of support on offer to families and
children affected by poverty.

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