(a) Notice of Review and supporting documents (Pages 165-262)
Perth and Kinross Council · 28 September 2026
Back to Local Review Body — 28 September 2026 and its agenda
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4(ii)(a) LRB-2026-20 LRB-2026-20 - 26/00286/FLL - Installation of communication kiosk with integrated defibrillator, land 20 metres west of 10-16 King Edward Street, Perth, PH1 5UT Papers Submitted by the Applicant
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Page 1 of 5 Pullar House 35 Kinnoull Street Perth PH1 5GD Tel: 01738 475300 Email: onlineapps@pkc.gov.uk Applications cannot be validated until all the necessary documentation has been submitted and the required fee has been paid. Thank you for completing this application form: ONLINE REFERENCE 100762899-001 The online reference is the unique reference for your online form only. The Planning Authority will allocate an Application Number when your form is validated. Please quote this reference if you need to contact the planning Authority about this application. Applicant or Agent Details Are you an applicant or an agent? * (An agent is an architect, consultant or someone else acting on behalf of the applicant in connection with this application) Applicant Agent Agent Details Please enter Agent details Company/Organisation: Ref. Number: You must enter a Building Name or Number, or both: * First Name: * Building Name: Last Name: * Building Number: Address 1 Telephone Number: * (Street): * Extension Number: Address 2: Mobile Number: Town/City: * Fax Number: Country: * Postcode: * Email Address: * Is the applicant an individual or an organisation/corporate entity? * Individual Organisation/Corporate entity JCDECAUX MARTIN STEPHENS GREAT WEST ROAD 991 07774178640 TW8 9DN United Kingdom BRENTFORD
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Page 2 of 5 Applicant Details Please enter Applicant details Title: You must enter a Building Name or Number, or both: * Other Title: Building Name: First Name: * Building Number: Address 1 Last Name: * (Street): * Company/Organisation Address 2: Telephone Number: * Town/City: * Extension Number: Country: * Mobile Number: Postcode: * Fax Number: Email Address: * Site Address Details Planning Authority: Full postal address of the site (including postcode where available): Address 1: Address 2: Address 3: Address 4: Address 5: Town/City/Settlement: Post Code: Please identify/describe the location of the site or sites Northing Easting Mr Nathan Perth and Kinross Council Still Great West Road 991 TW8 9DN Pavement opp. 10-16 King Edward Street, Perth PH1 5UT United Kingdom 723583 London 311828 Infocus Public Networks Limited
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Page 3 of 5 Description of Proposal Please provide a description of your proposal to which your review relates. The description should be the same as given in the application form, or as amended with the agreement of the planning authority: * (Max 500 characters) Type of Application What type of application did you submit to the planning authority? * Application for planning permission (including householder application but excluding application to work minerals). Application for planning permission in principle. Further application. Application for approval of matters specified in conditions. What does your review relate to? * Refusal Notice. Grant of permission with Conditions imposed. No decision reached within the prescribed period (two months after validation date or any agreed extension) – deemed refusal. Statement of reasons for seeking review You must state in full, why you are a seeking a review of the planning authority’s decision (or failure to make a decision). Your statement must set out all matters you consider require to be taken into account in determining your review. If necessary this can be provided as a separate document in the ‘Supporting Documents’ section: * (Max 500 characters) Note: you are unlikely to have a further opportunity to add to your statement of appeal at a later date, so it is essential that you produce all of the information you want the decision-maker to take into account. You should not however raise any new matter which was not before the planning authority at the time it decided your application (or at the time expiry of the period of determination), unless you can demonstrate that the new matter could not have been raised before that time or that it not being raised before that time is a consequence of exceptional circumstances. Have you raised any matters which were not before the appointed officer at the time the Yes No Determination on your application was made? * If yes, you should explain in the box below, why you are raising the new matter, why it was not raised with the appointed officer before your application was determined and why you consider it should be considered in your review: * (Max 500 characters) Installation of advertised communication hub unit with defibrillator Please see appended "A03030 - Infocus Communication Hub - Grounds of Appeal - Perth and Kinross Council" for full Statement of Case.
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Page 4 of 5 Please provide a list of all supporting documents, materials and evidence which you wish to submit with your notice of review and intend to rely on in support of your review. You can attach these documents electronically later in the process: * (Max 500 characters) Application Details Please provide the application reference no. given to you by your planning authority for your previous application. What date was the application submitted to the planning authority? * What date was the decision issued by the planning authority? * Review Procedure The Local Review Body will decide on the procedure to be used to determine your review and may at any time during the review process require that further information or representations be made to enable them to determine the review. Further information may be required by one or a combination of procedures, such as: written submissions; the holding of one or more hearing sessions and/or inspecting the land which is the subject of the review case. Can this review continue to a conclusion, in your opinion, based on a review of the relevant information provided by yourself and other parties only, without any further procedures? For example, written submission, hearing session, site inspection. * Yes No In the event that the Local Review Body appointed to consider your application decides to inspect the site, in your opinion: Can the site be clearly seen from a road or public land? * Yes No Is it possible for the site to be accessed safely and without barriers to entry? * Yes No Checklist – Application for Notice of Review Please complete the following checklist to make sure you have provided all the necessary information in support of your appeal. Failure to submit all this information may result in your appeal being deemed invalid. Have you provided the name and address of the applicant?. * Yes No Have you provided the date and reference number of the application which is the subject of this Yes No review? * If you are the agent, acting on behalf of the applicant, have you provided details of your name Yes No N/A and address and indicated whether any notice or correspondence required in connection with the review should be sent to you or the applicant? * Have you provided a statement setting out your reasons for requiring a review and by what Yes No procedure (or combination of procedures) you wish the review to be conducted? * Note: You must state, in full, why you are seeking a review on your application. Your statement must set out all matters you consider require to be taken into account in determining your review. You may not have a further opportunity to add to your statement of review at a later date. It is therefore essential that you submit with your notice of review, all necessary information and evidence that you rely on and wish the Local Review Body to consider as part of your review. Please attach a copy of all documents, material and evidence which you intend to rely on Yes No (e.g. plans and Drawings) which are now the subject of this review * Note: Where the review relates to a further application e.g. renewal of planning permission or modification, variation or removal of a planning condition or where it relates to an application for approval of matters specified in conditions, it is advisable to provide the application reference number, approved plans and decision notice (if any) from the earlier consent. A03030 - Infocus Communication Hub - Grounds of Appeal - Perth and Kinross Council JCD1 - Perth and Kinross Council - Pre- app response - City Centre JCD2 - A03030 - Delegated Report A03030 - FP Refusal A03030 - ADV Refusal 26/00286/FLL 28/05/2026 03/03/2026
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Page 5 of 5 Declare – Notice of Review I/We the applicant/agent certify that this is an application for review on the grounds stated. Declaration Name: Mr MARTIN STEPHENS Declaration Date: 22/07/2026 Payment Details Online payment: 043574 Payment date: 23/07/2026 09:18:41 Created: 23/07/2026 09:18
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JCDecaux UK Limited Registered Office: 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number: 1679670 Telephone : +44 (0)20 8326 7777 Fax: +44 (0)20 8326 7775 www.jcdecaux.com 22 July 2026 JCD Ref: A03030 Dear Sir/Madam Town and Country Planning (Scotland) Act 1997 Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984 Re: Installation of advertised communication hub unit with defibrillator Site: Pavement opp. 10-16 King Edward Street, Perth PH1 5UT LPA Refs: 26/00286/FLL & 26/00285/ADV Please find enclosed appeal papers submitted under the provisions of Regulation 21 of the Town and Country Planning (Control of Advertisements) Regulations 1984 (the “Regulations”) and s47 of the above Act. This appeal relates to the refusal of an application for planning permission and advertisement consent for the installation of a Communication Hub within the domain of Perth and Kinross Council as Local Planning Authority (the “LPA”), submitted by JCDecaux UK (the “Agent”) on behalf of Infocus Public Networks (the “Appellant”). This appeal concerns a refusal of planning permission for the communication apparatus, and advertisement consent for the display of an illuminated, static display on the reverse of the Hub. The right to position the communication apparatus on public highway is granted through the applicant’s assumed rights as a registered Code System Operator (CSO) under section 106 of the Communication Act 2003. The planning permission and advertisement consent applications were submitted as a joint proposal via the E-planning Portal for a single integrated Communication Hub however they are being appealed through separate routes with the advertisement consent progressing to Scottish Ministers, while the planning application is the subject of a Local Review Body process.
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1. Appeal Background The proposal is a hybrid development for a communication apparatus and advertisement combined on a single structure as detailed within the application documentation. As such, the development requires both planning permission and advertisement consent, which were determined under separated decision notices, conjoined in one proposal. The applications were submitted as one through the Planning Portal on the 3rd of March 2026. The applications followed pre-application correspondence in December 2025 with the LPA in relation to the proposed Communication Hubs in Perth (LPA Ref: 25/00150/PREAPL)A. The advice noted that a kiosk at this location could block views of cycle parking and street signage, adding clutter within a prominent conservation area streetscape. In response, the site was moved further north along King Edward Street, reducing its relationship to the listed Perth Museum and aligning the hub within the existing street furniture corridor so that it does not obstruct any pedestrian desire lines. Throughout the application timeline the proposal received a number of objections from local bodies regarding the potential impact of the structure on amenity and public safety as captured in the Delegated ReportB. Perth Transportation and Development advised that the kiosk could divert the public and that the space may need to be safeguarded for future events, servicing and potential public transport totems. The Conservation Team objected that the proposal is contrary to NPF4 policy as it would introduce unnecessary streetscape clutter and visual intrusion in a prominent pedestrianised conservation area. They considered the digital advertising screen particularly harmful to the character and appearance of the conservation area. The Business, Place and Investment Team considered the proposal contrary to the Perth City Centre Development and Design Framework. They also highlighted conflict with the City Centre Improvement Taskforce’s funded decluttering programme. Perth and Kinross Heritage Trust noted the medieval core location but, as the excavation was limited to 15cm, they confirmed no significant archaeological issues or mitigation would be required. The application was subsequently refused on the 28th of May 2026. The reasons for refusing PP and AC are extracted below. A JCD1 - Perth and Kinross Council - Pre-app response - City Centre B JCD2 - A03029 - Delegated Report
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Planning Permission - Reasons for Refusal 1. The proposal is contrary to Policy 14, Design, Quality and Place of National Planning Framework 4 (2023) and placemaking policies 1A and 1B of the Perth and Kinross Local Development Plan 2(2019) as the proposals would not respect the character and amenity of the area and would not contribute positively to the quality of the surrounding built environment. The communications kiosk would result in unnecessary clutter and is of a scale, height and visual prominence which would have an adverse impact on the character and amenity of the city centre public realm. 2. The proposal is contrary to Policy 24e), Digital Infrastructure of National Planning Framework 4 (2023) and Policy 59 Digital Infrastructure of the Perth and Kinross Local Development Plan 2 (2019) as the proposal would have a detrimental visual impact on the surrounding street scene, to the detriment of the Perth Central Conservation Area. The applicant has failed to demonstrate a justified operational need for the proposals and the structure would have a detrimental cumulative visual impact on the surrounding area. 3. The proposal is contrary to Policy 7 c) and d), Historic assets and places, of National Planning Framework 4 (2023) and Policies 27A, Listed Buildings and 28A Conservation Areas of the Perth and Kinross Local Development Plan 2 (2019) as the proposal fails to preserve or enhance the character and appearance of the Perth Central Conservation Area and would have a detrimental effect on the setting of the category B listed buildings situated at 2-8 King Edward Street to the northeast and Perth Museum to the southeast of the application site. 4. A recommendation to approve this application would be contrary to the requirements of Section 64 of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997, which states that a Planning Authority shall pay special attention to the desirability of preserving or enhancing the character or appearance of the conservation areas when exercising its planning function. 5. The proposal is contrary to Policy 60, Transport Standards and Accessibility Requirements of the Perth and Kinross Local Development Plan 2 (2019) and Policy 13, Sustainable transport of National Planning Framework 4 (2023) as the proposal, sited in a busy pedestrian area, would impede accessibility, block sight lines and have an adverse impact on the safety and convenience of pedestrians. It would also put additional constraints on the use of the space for town centre events and activities.
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Advertisement Consent - Reasons for Refusal 1. The proposal is contrary to Policy 14, Design, Quality and Place of National Planning Framework 4 (2023) and placemaking policies 1A and 1B of the Perth and Kinross Local Development Plan 2(2019) as the proposals would not respect the character and amenity of the area and would not contribute positively to the quality of the surrounding built environment. The digital advertisement located on the proposed communications kiosk would result in unnecessary clutter and is of a scale, height and visual prominence which would have an adverse impact on the character and amenity of the city centre public realm. 2. The proposal is contrary to Policy 24e), Digital Infrastructure of National Planning Framework 4 (2023) and Policy 59 Digital Infrastructure of the Perth and Kinross Local Development Plan 2 (2019) as the proposal due to its visual prominence will physically dominate the space in front of the Bank of Scotland and former Debenhams building and be visually intrusive within the street scene. The illuminated digital advertisement on the kiosk, located at right angles to the existing buildings would disrupt the rhythm of the street and not contribute to or enhance the character or amenity of the area. The advertisement creates additional visual clutter rather than reducing it. 3. The proposal is contrary to Policy 7 c) and d), Historic assets and places, of National Planning Framework 4 (2023) and Policies 27A, Listed Buildings and 28A Conservation Areas of the Perth and Kinross Local Development Plan 2 (2019) as the proposal fails to preserve or enhance the character and appearance of the Perth Central Conservation Area and would have a detrimental effect on the setting of the category B listed buildings situated at 2-8 King Edward Street to the northeast and Perth Museum to the southeast of the application site. 4. A recommendation to approve this application would be contrary to the requirements of Sections 59 and 64 of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997, which states that a Planning Authority shall pay special attention to the desirability of preserving or enhancing the character or appearance of the conservation areas, and the setting of listed buildings when exercising its planning function. 5. The proposal is contrary to Policy 60, Transport Standards and Accessibility Requirements of the Perth and Kinross Local Development Plan 2 (2019) and Policy 13, Sustainable transport of National Planning Framework 4 (2023) as the proposal, sited in a busy pedestrian area, would impede accessibility, block sight lines and have an adverse impact on the safety and convenience of pedestrians.
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6. The proposal would create an illuminated and changing display that would be a discordant feature within the Perth Central Conservation Area which would be contrary to Perth & Kinross Council's Advertisement Control: Planning Guidance Adopted August 2025 which seeks to ensure that the number of signs, proportions, location, colours, materials and method of illumination are appropriate to their location. 7. The proposed advertisement would have an adverse impact on the amenity of the public realm and as such would not satisfy the requirements of Regulation 4 of the Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984. Notwithstanding the National Planning Framework 4 (NPF4) and Perth and Kinross Local Development Plan 2 (LDP2) policies mentioned, and in light of the terms of the 1984 Regulations, the main issues relating to the advertising appeals are the effect of the proposals on the character and appearance of the street, heritage assets, and on pedestrian safety; and for the planning appeal, the effect of the Hub unit on the operation of the street scene and character and appearance of each area including heritage assets. 2. Grounds of Appeal The Appellant considers that there are reasonable grounds to appeal the LPA’s decision in this case, which are as follows: Policy 14 (Open Space Retention and Provision) and policies 1A and 1B (Placemaking) in LDP2 seek well designed places that respond positively to local character and support active attractive streets. On the 15m wide pedestrianised pavement on King Edward Street between High Street and South Street the Communication Hub reads as a modest contemporary item of street furniture that complements existing infrastructure and strengthens the role of King Edward Street as a key n route without harming amenity or townscape. In the view of the Appellant the Communication Hub reads as a modest piece of contemporary street furniture that upholds the quality of the built environment rather than undermining it. Within the setting on King Edward Street approaching High Street the proposal would not introduce unnecessary clutter or a visually dominant structure contrary to the decision notice. Instead, the proposed Communication Hub consolidates functions that might otherwise be dispersed and provides a contemporary and well-designed element that sits comfortably within the established streetscape. Rather than adding random clutter, it is the view of the Appellant the structure reinforces the established urban character of the
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King Edward Street and contributes positively to the vibrancy and legibility of the public realm. NPF4 Policy 24 and LDP2 Policy 59 (Digital Infrastructure) supports modern digital infrastructure where it is well designed and located in sustainable accessible places. The proposed location within Perth’s city centre, in the view of the Appellant, is exactly the kind of high footfall environment envisaged by the plan for improved connectivity and information. The hub delivers real time city information mapping and communication services in this core location thereby satisfying the operational expectations of Policy 59 without unacceptable visual impact, representing a measured addition which accords with the development plan objective of delivering modern infrastructure in sustainable town centre locations. Within the Perth Central Conservation Area contemporary signage and retail branding are already characteristic features of the commercial core. The proposed digital display is confined to a single slender structure within a wide expanse of pavement and does not compete with or obscure important views toward nearby Category B listed buildings such as City Hall (LB39318). As a result, the character and appearance of the conservation area and the setting of listed buildings are preserved. The proposal does not disturb the architectural integrity of listed buildings nor erode the defining qualities of the conservation area. Accordingly, the proposal can be supported while still paying special attention to preservation and enhancement as required by the Act and reflected in LDP2. The Communication Hub is carefully sited away from building facades and set within the existing street furniture corridor so that it does not compete visually with nearby listed buildings to the north or south. In this context the structure preserves the overall character and appearance of the conservation area and maintains the setting of heritage assets. In this instance the proposal represents a modest and reversible form of contemporary street furniture within a robust commercial streetscape. It does not erode key views building groupings or spatial qualities, and therefore in the view of the Appellant the statutory duties are fully met. Perth and Kinross Advertisement Control Planning Guidance sits alongside LDP2 and seeks to ensure that illumination and format are appropriate to their setting rather than to resist all digital formats within conservation areas. The proposed screen is of controlled luminance with static content designed to avoid glare. Its single face within a broad and well-lit commercial street ensures that the display is not discordant but instead sits comfortably within the townscape on King Edward Street, Perth.
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The objections cite policies emphasising the importance of controlling advertisements to ensure amenity and public safety. However, the proposed communications hub has been designed with careful consideration of its impact on the surrounding area. Its size and placement have been assessed in relation to existing structures and pedestrian pathways, ensuring compatibility with the visual amenity and safety of the area. In this case the proposal occupies a limited footprint within a generous pedestrianised space and contributes to a sense of activity and wayfinding. It does not introduce an overbearing or intrusive feature and therefore maintains acceptable levels of amenity in the public realm. The screen’s scale is modest relative to the width of the street and the massing of the Bank of Scotland and former Debenhams frontage and it does not physically dominate the space. It therefore delivers the digital benefits encouraged by the development plan without harmful visual effect. 3. Conclusion The grounds of appeal above are to be read in conjunction with the application submission relating to this appeal site proposal. The LPA’s reasons for refusing planning permission and advertisement consent assert that the proposed advertisement displays would unacceptably harm the amenity of the locality and would be against the interests of amenity, conserving heritage assets, public safety, the Appellant respectfully disagrees. In conclusion, the applications for the Communications Hub have been meticulously developed to address concerns regarding amenity, public safety, and visual impact. By adhering to relevant policies and industry standards, we ensure that the proposed installation looks to enhances the local environment while fulfilling its intended purpose as a valuable communication asset for the community. The Appellant contends that the installation of a communication Hub unit would not be detrimental to the visual amenity of the locality, the safety of the public on King Edward Street, Perth. The Inspector is requested to uphold this appeal and to grant planning permission and advertisement consent as applied for. Yours faithfully, Stephen Herraghty MRTPI Senior Town Planner JCDecaux UK
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Perth City Centre Communication Hub Proposal SITE PLAN & IMAGES A03030 Pavement opposite 10-16 King Edward Street, Perth PH1 5UT
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Scale 1:1250 Pavement opposite 10-16 King Edward Street, Perth PH1 5UT Easting: 311828 Northing: 723583 0m 50m 100m APPLICATION SITE
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Proposed Hub Unit Scale 1:200 0m 5m 10m N Pavement opposite 10-16 King Edward Street, Perth PH1 5UT Street Tree EXISTING SITE PLAN
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Proposed Hub Unit Scale 1:200 0m 5m 10m N Pavement opposite 10-16 King Edward Street, Perth PH1 5UT Street Tree PROPOSED SITE PLAN 9.9m
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Existing Street View Proposed Street View Pavement opposite 10-16 King Edward Street, Perth PH1 5UT
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Existing Street View Proposed Street View Pavement opposite 10-16 King Edward Street, Perth PH1 5UT
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PROPOSED VIEW LOOKING WEST PROPOSED VIEW LOOKING EAST Hub Unit Elevations
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COMMUNICATION HUB PROPOSA L PRODUCT DETAILS AND BENEFITS Connecting people in the heart of the community
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3. STAY CONNECTED Overview Our Commitment 5. DIGITAL 86” COMMUNICATION HUB Overview Technical Specification 8. KEY FEATURES FrontFaçade Touchpad Inclusive Design Defibrillator 13. MANAGING USE Design Out Crime Digital Management Remote Monitoring Noise Levels 16. ENVIRONMENTAL STANDARDS Key to the Future of Cities A Force for Good Caring for the Streetscape Sustainable Maintenance Industry Recognition 21. SUPPORTING THE COMMUNITY Working with Councils Working with Greater Manchester Police Portrait of Britain Making Manchester Greener Crowdfunder Food Poverty Campaign 'Tap to Donate’ Missing People CONTENTS CONNECTING PEOPLE IN THE HEART OF THE COMMUNITY
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OVERVIEW JCDecaux delivers innovative and high quality services, funded by advertising, that enhance cities’ liveability every day. The rise in mobile phone use has corresponded with the decline in the use of the traditional public payphone. The role of the public phone box also needs to adapt to modern life and the needs of the public to stay connected when Out-of-Home. JCDecaux UK has redefined the role and function of the traditional payphone to a multi-purpose CommunicationHub that provides the means for people to engage with each other and public bodies. The Hub is able to offer a range of services that include free ultrafast Wi-Fi, free phone calls to landlines and charities, defibrillator, wayfinding, device charging, rapid connection to emergency services, public messaging capabilities, and a platform for other technologies such as environmental conditions, CCTV and key data. These innovations are implemented against the backdrop of energy savings to support efforts towards addressing the climate emergency, with all units powered by green electricity and lit using high capacity batteries, powered by solar energy. STAY CONNECTED JEAN-CLAUDE DECAUX, 1977 FOUNDER OF JCDECAUX Outdoor advertising can only last if it offers twoservices, one is the provision of information to the public, and the second is the bus shelter service, or the telephone kiosk service, or any other service that I may not have imagined but that my colleagues or rivals might imagine. 3
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Since the invention of the advertising bus shelter in 1964, JCDecaux has constantly been improving and diversifying its products to offer relevant solutions to its partners’ needs. JCDecaux believes it’s at the forefrontin the development of the city of tomorrow.The company continuously strives to understand howurban areas are developing and, in turn, how advertising assets can be provided that not only feature timeless design but are also future proofed for advances in smart city technological innovation. This is at the core of product strategy. Throughout its growth,development and expansion into new markets, JCDecaux has strived to maintain its heritage and continue the company philosophy: INNOVATION. EXCELLENCE. SERVICE. Creating aesthetically appealing, contemporary advertising assets in line with the ever-advancing cityscape, JCDecaux UK’s developments have the ability to improve the lives of a city’s inhabitants and are key drivers for the business and the partnerships it cultivates. STAY CONNECTED OUR COMMITMENT 4 G L A S G O W
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OVERVIEW JCDecaux UK offers accessible services to meet the daily needs of all. Quality and style are essential components of these services, resulting in street furniture that is as attractive as it is practical. 5 Since becoming a licensed communications operator, JCDecaux UK has applied its experience and flair for innovation into designing and developing the multi-functional unit for modern forms of communication. The time of the ubiquitous single use phone box has passed, however what has replaced it in a digital age, is the public desire to stay connected when Out-of-Home. The Communication Hub provides the means for public bodies to engage with the public and vice versa. The Communication Hub has been designed to replace the traditional phone boxwith an accessible, functional and usable alternative that can accommodate new and emerging communication platforms for public use. JCDecaux UK invests in interactive technologies with the developmentof service and advertising platforms using open source technologies. DIGITAL 86” COMMUNICATION HUB N E W C A S T L E
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DISPLAY SCREEN AREA 1895mm x 1065mm 1950 2123 All street furniture is designed for long life aesthetic and excellent service conditions from first to last day of operation. JCDecaux UK’s durability of design and manufacture, combined with a comprehensive maintenance regime, ensures products remain serviceable and in a condition aligned to the company’s high standards across their lifetimes. The Communication Hubfeatures an 86” screen on one side and a 32” touchscreen on the other. The methodof displayfor both screens comprises of the latest high definition LCD product with the luminance level adjusted via an inbuilt light sensor and limited to a maximum 600cdm2 at night-time. The digital SmartScreen product incorporates Power Factor Correction (PFC) technology to maximizethe efficiency of all power connections. The units are RoHS approved and completely devoidof hazardous materials making them easier to recycle at end of life in accordance with the WEEEdirective(Europe) on the recycling of electrical and electronic waste. The lighting of the unit is solar powered and the screens are operated through a renewable energy source. DIGITAL 86” COMMUNICATION HUB TECHNICAL SPECIFICATION Front 6 Side Rear
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TECHNICAL SPECIFICATION Specification overview Colour: Metal Chain Grey (JCD7002) Screen: LCD 86” 16/9 Portrait format Resolution: Ultra HD 3840 x 2160 pixels Brightness: LCD backlighting luminance adapted to outdoor conditions with auto dimming function Power: 220 v / 240 v – 50Hz Connection to the mains grid with electric plate located in the foot. 30m Adifferential circuit breaker protection Anchoring: Unit anchored into a buried concrete foundation to conceal the fixings. Fitted with an electrical supply duct, data transmission cable and an earth tail Standards: Unit CE certified and RoHS compliant. Design and manufacture certified to ISO 9001 and ISO 14001 DIGITAL 86” COMMUNICATION HUB 7 N O R T H A M P T O N
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KEY FEATURES SOCIAL INTERACTIVITY TRANSPORT SERVICE UPDATES WAYFINDING LIVE FEED FRONT FAÇADE ACCESSIBLE TOUCHPAD WIRELESS CHARGING SHELF PHONE HANDSET FOR PUBLIC USE USB CHARGER DEFIBRILLATOR SOLAR PANEL 32” TOUCH SCREEN EMERGENCY CALL BUTTON ACCESSIBLE TOUCHPAD 8
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JCDecaux LiveTouch screens connect the city with its residents and visitors by providing localised updates and information. Users can access a wide range of local information such as live transport updates, the latest news and weather forecasts. Run on an Android operating system, they can support an unlimited number of applications. INTERACTIVITY Interactive touchscreen with localised services and applications PLACES Location-based services LIVE FEED Events, news, transport and weather SOCIAL City recommendationsincluding cultural, shopping and restaurant hot spots TRANSPORT Information including maps of the local area, bus timetables and transport updates KEY FEATURES TOUCHPAD 9
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KEY FEATURES INCLUSIVE DESIGN With an overall height of 2.6m from ground level and the advertising screen sitting half a metre off the ground, the Communication Hub is accessible to all and accommodates a wide range of users. User friendly and accessible, the Communication Hub, with an 86” digital screen, has a high quality, modern design which visually complements its environment. 10 B I R M I N G H A M M A N C H E S T E R
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DEFIBRILLATOR Communication Hubs are designed with public health at the forefront of the innovation and development process. They include life-saving defibrillators which are publicly accessible and a standard Communication Hub feature. We are delighted to work with JCDecaux UK to provide defibrillators across the UK. Cardiac arrests can happen to anyone at any time and after calling 999 and doing CPR, using a defibrillator offers the best chance to save a life. Early defibrillation can triple a victim’s chance of survival. With clear voice and visual instructions that guide the user through the process, these defibrillators are straightforward to use and require no special training, although we will work with the communities near these kiosks to offer training. We would urge everyone to be prepared, be ready and save a life. KEY FEATURES MARTIN FAGAN NATIONAL SECRETARY THE COMMUNITY HEARTBEAT TRUST CHARITY 11 C A R D I F F
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KEY FEATURES 12 Survival from cardiac arrest significantly increases the closer a person is to a defibrillator. According to Resuscitation Vol.167, there is a 37.1% chance to save a life if the person is suffering from cardiac arrest and is within a 100m radius of the defibrillator, a 22% chance to save a life if the person is within a 200m radius of the defibrillator and a 12.8% chance of survival if the person is within a 300m radius of a defibrillator. Therefore, it is crucial that life-saving defibrillators are installed across rural and urban conurbations in order to maximise their reach and positive impact. DEFIBRILLATOR
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MANAGING USE DESIGN OUT CRIME Each project achieves a number of goals for cities and their local communities. JCDecaux UK uses its experience and innovative spirit to help achieve or even surpass expectation. The Communication Hub is intended as a free to use facility. However, in line with advice of police services, including the Metropolitan Police and Greater Manchester Police, some units will have a more restricted use policy in known problem areas, whereby free calls will be prohibited other than emergency helplines. By applying more stringent controls in problem areas it is anticipated that the potential for these units to be misused will be minimalised or eliminated entirely. Further management measures are also possible and are flexible enough to adapt to changing circumstances and on the advice of local agencies. JCDecaux UK is committed to ongoing management of the Hub units and willconstantly reviewand adopt best practice to design out the potential and opportunity for crime. All screens will be available for public announcements, alerts, helplines and provide a point where assistance is at hand. 13 M A N C H E S T E R
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MANAGING USE DIGITAL MANAGEMENT Each Communication Hub is fitted with a set of secure connections. • All data transferred between JCDecaux UK infrastructure and the Communications Hubs is encrypted at all times. • All JCDecaux UK digital assets are connected via fibre or 4G and 5G links. Wi-Fi services in Communication Hubs provide free internet access services to members of the public up to 30 feet away. To ensure a good quality of Wi-Fi service each kiosk is provided with guaranteed business grade (150Mbps) connection, backed up with commercial SLAs. 14 B I R M I N G H A M
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MANAGING USE REMOTE MONITORING Each Communication Hub is fitted with sensors to track operating status at all times. JCDecaux UK’s dedicated Digital Operations team monitors errors which are sent automatically over the network to the UK monitoring centre. In the event of a malfunction, a fault report is raised on the Fault Reporting application and issued to the respective Regional Operations team for inspection and resolution. NOISE LEVELS JCDecaux UK takes care that installed units sit comfortably within the environment. This includes consideration of noise levels emitted from the hub. Regular surveys are undertaken to assess the atmospheric noise emission levels emitted from Communication Hubs. Ambient noises are measured and compared from a suitable distance from the acoustic features of the Hub to assess perceptible noise levels. All units are soundproofed and internal components are isolated to reduce noise emissions. 15 S O U T H A M P T O N
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ENVIRONMENTAL STANDARDS KEY TO THE FUTURE OF OUR CITIES JCDecaux UK’s partners are committed to sustainable development. The company too has made it the core of its strategy, establishing it as a key factor in innovation, differentiation and competitiveness of cities
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ENVIRONMENTAL STANDARDS A FORCE FOR GOOD
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ENVIRONMENTAL STANDARDS CARING FOR THE STREETSCAPE JCDecaux UK is committed to the highest level of attention to detail during the installation of Communication Hubs, including pavement reinstatement. The existing paving is carefully removed and cut to accommodate the unit plate fixings. Where possible, the existing paving is reused to present a seamless transition to the highest quality of build standards. This process is an integral component to JCDecaux UK and represents a core value for each installation. 18 G L A S G O W
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ENVIRONMENTAL STANDARDS SUSTAINABLE MAINTENANCE The Communication Hub allows for automatic adjustment of the light intensity according to the location and the ambient light to rationalise, as far as possible, the energy required to operate the screen. • Use of a powder coating without any volatile organic compounds (VOC). • Electrical and electronic equipment recycled according to WEEE regulations. • Unit predominantly manufactured from sustainable and recyclable materials. Each unit is comprised of a metal frame trimmed to accommodate the front screen, control units and a ventilation system to ensure consistent operation in all temperature and humidity conditions. The rear face of the unit is equipped with a door that accommodates the screen hinged at the top and held open by struts, all of which is completely weather tight fromthe elements. JCDecaux UK’s concern for the environment is considered at all times. Regarding street furniture, this means: • Choosing materials responsibly. • Optimising the use of raw materials as resources during production. • Refurbishing certain street furniture for re-use and reducing the generated waste. JCDecaux UK's activities respect the environment. These activities include collecting rainwater, reducing the amount of water used to clean street furniture and recycling waste. In 2022, 58% of the water used for maintenance in Manchester was rainwater. 19
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ENVIRONMENTAL STANDARDS INDUSTRY RECOGNITION JCDecaux UK was successfully shortlisted for two prestigious awards by the Institute of Environmental Management & Assessment (IEMA) in the following categories: • Community and Social Value (for the social impact and charities programme) • NewProduct, Service or Technology (forthe rollout of the digital Communication Hubs with publicly accessible defibrillators) These nominations reflect JCDecaux UK’s great work with the communities it serves and its social impact advertiser partnerships that bring benefits to these communities. Furthermore, in 2019, JCDecaux UK was proud of its recognition for “Best Environmental Sustainability Programme” in the supplier category at the Sedex conference in London. In 2022, EDF certified that JCDecaux UK has 100% of its electricity generated in the UK from clean renewable sources. 20 M A N C H E S T E R
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SUPPORTING THE COMMUNITY WORKING WITHCOUNCILS Each day, JCDecaux is in contact with millions of people all over the world, providing them with increasingly relevant information and services as they travel. JCDecaux UK works alongside local Councils to provide a way to interact with citizens, whether that be displaying Covid-19 information, encouraging voting in elections or supporting local businesses. 21 L E E D S
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SUPPORTING THE COMMUNITY WORKING WITHGREATERMANCHESTER POLICE JCDecaux UK is working closely with Greater Manchester Police force to display community messaging designed to make cities safer. This relationship has a secondary benefit of allowing JCDecaux UK to work alongside the Greater Manchester Police force, identifying areas where restricted use will be placed on the Communication Hubs in order to manage out crime. 22 M A N C H E S T E R GMP has used the digital screens on JCDecaux’s Communication Hubs to promote a wide range of key public messaging including online reporting, safety in the night- time economy, counter-terrorism prevention and crime-prevention strategies. The Hubs have allowed us to reach a large number of the public passing the screens and our messaging has been received positively by the public. We have also been able to use the screens to support dedicated action days in specific locations. I believe this is a positive initiative, contributing to safety within Manchester City Centre. INSPECTOR O’CONNOR GREATER MANCHESTER POLICE
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PORTRAIT OF BRITAIN For the last seven years, JCDecaux UK has partnered with the British Journal of Photography to celebrate the many faces of modern Britain by bringing portraits to UK screens. Each year, the British Journal of Photography invites the public to submit portraits of people in their community. The exhibition showcases 100 winning photographs across JCDecaux UK’s network of digital screens in roadside, rail and retail environments. The winning photographers have their portraits seen by millions of people as they embark on their everyday journeys, brightening up their commutes and embedding their work in the consciousness of people across the length and breadth of the UK. SUPPORTING THE COMMUNITY 23 N E W C A S T L E
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SUPPORTING THE COMMUNITY MAKING MANCHESTER GREENER JCDecaux UK partnered with Manchester City Council and Hubbub on an innovative collaboration that hoped to trial climate friendly ways of living and support people to make better lifestyle choices to help tackle climate change. The first activity in the programme was an eye-catching, interactive “Sensory Structure” located in Moss Side Community Park that encouraged local people to consider what they wanted to see, hear, taste, feel and smell as part of a Nature Takeover planned for Moss Side and across the city throughout2021. In addition, 500 free plants were given out to help local residents make their homes greener and wilder. 24
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SUPPORTING THE COMMUNITY CROWDFUNDER FOOD POVERTY CAMPAIGN JCDecaux UK worked with Crowdfunder on a food poverty campaign which raised more than £1m for UK food banks to date. The idea was to raise awareness of the UK-wide problem of food poverty and establish a route to help combat it, support food bank projects and community charities nationwide, raising money to help the #14millionpeople struggling and encourage donations to the Crowdfunder food banks campaign. The Out-of-Home element of our #14millionpeople campaign brought the hard-hitting campaign message to life outside the online space, grabbing potential supporters’ attention, which is difficult to do using online channels alone. The campaign raised over £1m for food banks and charities involved with combating food poverty, and we believe OOH had a key role to play in raising awareness to achieve this. LUCY LOMAS HEAD OF MARKETING, CROWDFUNDER 25 L O N D O N
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SUPPORTING THE COMMUNITY ‘TAP TO DONATE’ An innovative ‘Tap to Donate’ and digital donation scheme to tackle homelessness has been launched by Andy Burnham across Greater Manchester. 12 'tap to donate' points have been installed across the city region. Flagship locations include The Trafford Centre and JYSK stores in Stockport, Bolton, Bury and Oldham. A digital screen campaign with a text to donate message and QR code on Communication Hubs across Manchester City Centre, in partnership with JCDecaux UK, is supporting the initiative. ANDY BURNHAM MAYOR OF GREATER MANCHESTER 26 I am thrilled to see this scheme rolled out which will hopefully ‘tap’ into the generosity of both businesses and the public across Greater Manchester. With autumn and winter on the way we are making sure services are prepared, but even a small donation of £3 can help ensure charities are also ready to respond. I continue to donate 15% of my salary to the charity and I urge you to do whatever you can to help tackle rough sleeping and homelessness across the city region. M A N C H E S T E R
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SUPPORTING THE COMMUNITY MISSING PEOPLE JCDecaux UK has worked with Missing People for many years, using the power of the public screen to deliver the charity's important message to communities across the UK. One campaign raised awareness of the fact that over 170,000 people are reported missing every year. The campaign creative featured a call to action encouraging the public to scan a QR code and donate £10 to provide a helpline call for someone in crisis. 27 Out-of-Home advertising is a high impact way to reach people who may need our services. We hope that by letting people know how to reach us, using this huge platform, we can help keep people safe, prevent them from going missing and save lives. KATE GRAHAM SENIOR MARKETING & ENGAGEMENT MANAGER, MISSING PEOPLE M A N C H E S T E R
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jcdecaux.co.uk | 020 7298 8000 | @JCDecaux_UK
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I n f o c u s C o m m u n i c a t i o n H u b HUB DETAIL
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The rise in mobile phone use has corresponded with the decline in the use of the traditional public payphone. The role of the public phone box also needs to adapt to modern life and the needs of the public to stay connected when out of home. The JCDecaux Hub unit redefines the role and function of the traditional payphone to a multipurpose communication Hub that provides the means for people to engage with each other and public bodies. The Hub offers a range of services that include free ultrafast Wi-Fi, free phone calls to landlines and charities, defibrillator, wayfinding, device charging, rapid connection to emergency services, public messaging capabilities, and a platform for other technologies such as environmental conditions, CCTV and key data. These innovations are implemented against the backdrop of energy savings to comply with the climate emergency, with all units powered by green electricity and lit using high- capacity batteries, powered by solar energy. Currently under development is voice activation, which will be particularly helpful for those with disabilities but also, in a post Covid 19 World, will ultimately enable calls to be made and browsers to be opened by voice commend and without touching a screen or the use of a handset. Communication Hub Stay Connected Each unit will stand at 2.6m in height and 1.3m wide, equal to the standard 6 sheet size unit, and occupy a site area of less than 0.50m2. The unit has undergone rigorous testing in extreme conditions and can boast 13.5mm thick antivandal toughened safety laminated glass on all glazed surfaces. The other external elements have been treated with a nanotech surface treatment to enable easy removal of stickers and/or sprayed paint to the external surfaces.
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Communication Hub Digital 86” Smart City Unit
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Colour LCD screen 86” designed to show commercial and community information in a series of static images An integrated touch screen designed for public phone use, and a range of other android compatible functions to enable users to access the internet and Council webpages and wayfinding around the City The unit can also incorporate a range of sensors for the Smart City to monitor and report on environmental conditions and other key data 32’’ touch screen includes hands free phone, wayfinding and access to Council Services Rear Façade Advertised Side Metal Chain Grey JCD 7002 Front Façade Phone and Live Touch Defibrillator Induction + USB charger Solar Panel Telephone Handset Communication Hub Key Features
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TRANSPORT Information including maps of the local area and beyond, bus timetables and transport and safety updates INTERACTIVITY Interactive touchscreen with localised services and applications PLACES Location based services SOCIAL City recommendations including cultural, retailing and on the best restaurants in the area ENHANCING THE SMART CITY EXPERIENCE JCDecaux LiveTouch screens connect the city with residents and visitors providing localised updated and information The public can access a wide range of information about their area that included real time updates on transport, the latest news items, weather forecasts and other recommendations on places to visit The system runs on an android operating system, LiveTouch can support an unlimited number of applications making the possibilities endless LIVE FEED Events, news, transport and weather Communication Hub Live Touch Pad
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The unit will feature on one side an 86” screen and on the other a 32” touchscreen. The size of the screen is uniform and will be used for commercial and community messaging. When not in use the 32” screen will default to the City map to enable people to find their way around the City and shortcuts to the most often used apps and links to local services Use of the Hub Services The Hub is intended as a free to use facility, however, in line with the advice of the Police Service, some units will have a more restricted use policy in known problem areas, whereby free calls will be prohibition other than emergency help lines. By applying more stringent controls in problem areas it is anticipated that the potential for these units to be misused will be minimalized or eliminated entirely. Further management measures are also possible and are flexible enough to adapt to changing circumstances and on the advice of local Agencies The Company is committed to proper management of the service the Hub units provide and will constantly review and adopt best practice to design out the potential and opportunity for crime. The display screen on the reverse of the Hub unit is intended to be a platform for a range of messages, not solely commercial advertising. All screens will be available for public announcement, alerts, available helplines and provide a point where assistance is at hand. Communication Hub Managing Use KEEPING YOU AND YOUR BELONGINGS SAFE
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Optional Functions and Sensory Parameters Communication Hub * Currently under development Climate: UV / Pressure / Temperature Environment: Air Quality / Noise Presence DetectionPedestrian Flow and Volume Collision Detection NFC Static / Dynamic Beacons Wifi and Small Cell Built in Speaker * Security Camera Voice Recognition * Defibrillator
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Operating conditions Temperature: -15 to 45°C Humidity: 10% / 90% Digital screens Technology : LCD Touch technology of the 32’’ Capacitive Aspect ratio 16:9 Orientation Portrait 32’’ Specifications Resolution Full HD (1920x1080 pixels) Light technology Edge LED Brightness Max 2000* Cd/m² 86’’ Specifications Resolution Ultra HD (3840x2160 pixels) Light technology Direct LED matrix Brightness Max 2000* Cd/m² *Daytime limit level 2000Cd/m² and night time limit level 600Cd/m² as per ILP recommendations. Automatically adjustable according to ambient light. Electricity Input Voltage: AC 240 V 50/60hz Max Power: 3,94 kW Average consumption : 28,1 kWh/day (based on 24h/24 working hours) Connections PC included Data: ADSL/4G/5G A secure solution to ensure full control of the content broadcast Certifications : CE Comments : Selected best in class screens in term of visibility in full sunshine. It includes state-of-the-art features to lower TCO : • Improved reliability and life through expert thermal and solar management design. • Modular design. • Replaceable external 4-4-2 (9.2mm) front glass • Extensive monitoring capability through Digital Image verification that gives immediate feedback about display performance. Premium product for reliability, monitoring and maintenance features Dimensions Visible area: • 86’’: 2,02m² (1065mm x 1895mm) • 32’’: 0.27m² (392mm x 698mm) Global: • 1338mm (W) 2630mm (H) 317mm (D) (600mm canopy) Operational Limits Communication Hub
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Overview – Digital Screens A payphone kiosk and interactive communication apparatus contained within a 32’’display screen, which includes an outdoor advertising panel measuring 86” . The Hub unit is designed and developed by JCDecaux Characteristics Structural outer casing fixed to 2 structural legs clad with metal skirts. • Touch Screen - An integrated space with metal housing set within the face of the unit. • Display Screen - A 86 inch LCD screen housed behind a protected glazed face also forming an integral part of the unit. The 86’’ screen features an Ultra HD resolution at 3840 x 2160 pixels displaying static contents that can be automatically and remotely changed. 32’’ touch screen features a Full HD resolution at 1920 x 1080 pixels. The technology used to display the images screen is designed to be visible outdoor in direct sunlight. The unit also features an auto-dim function so adjust the screen luminance to harmonise with to surroundings. Visible Area LCD 16/9 Portrait screens • 86’’: 2,02m² (1065mm x 1895mm) • 32’’: 0,27m² (392mm x 698mm) Foundation and groundwork Furniture installed on to a concrete base with concealed fixing points. Separate underground ducting for power, data and earth protection via an earth mat. All calculated in relation to local requirements Standards and certification CE certified and RoHS compliant. R&D and manufacturing to ISO 9001 and ISO 14001 standards. Reliability Internal temperature maintenance control for both hot and cold seasons : ventilation is achieved via a filtered air cooling system that manages the internal temperature of the ad case and increases the life expectancy of components. • Waterproof (power-hose from any angle) • Dust resistant • Rust resistant • Sun fading resistance Life expectancy is 5 years with normal usage (24/7) for the touchscreen and 10 years for the 86”. Telecom Equipment and Touch Screen Public Phone Customized Council home page - an Android based application with an interactive screen for dialling numbers. Secure Android applications featuring location-based services. A touch pad is available under the screen to users with mobility impairment. Accessibility Furniture easily acknowledged by blind and partially sighted pedestrians. Height of phone equipment from ground level enables access by wheel chair users. No sharp edges or profiles are present in the structures design. Pad touch 5,7” Touch screen in compliance with accessibility standards thanks to the pad below the screen at 900mm from ground USB and wireless charger Mobile phone charge points via USB and QI wireless charging. Defibrillator Automated External Defibrillator with optional theft protection, automated emergency service communication, remote monitoring and geo-locating. Solar panel Solar panel on canopy roof. Technical Specification Communication Hub
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Environmental Considerations Automatic adjustment of the light intensity according to the location and the ambient light to rationalize as far as possible the energy required to operate the screen. Use of a powder coating without any Volatile Organic Compounds (VOC). Electrical and electronic equipment recycled according to WEEE regulations. Unit mainly manufactured from sustainable and recyclable materials Brightness Maximum daytime brightness level 2000Cd/m², night time maximum is 600Cd/m² as per ILP recommendations. Excellent visibility in all conditions, even under direct sunlight. Brightness levels to respond and adjust to ambient lighting : • No glare risk • Minimizing power consumption Digital Management Software Web Interface Management of the display from a specific software platform available on any computer connected to the internet with access rights. Panels are collectively or individually programmable in advance. Intuitive, efficient and easy to use programming interface developed by JCDecaux. Automatic update with no need for human intervention on the computer workstations. Contents Scheduling Creation of messages and message loops Setting of the duration and order of messages Instant transmission between messages being entered and being received by the panel Consultation in real time of broadcast messages Possibility of broadcasting a loop to all the panels, to a group of panels or to individual panels Contents Storage Periodic local update and storage of the contents (128Gb capacity) to feed the display loop avoiding any rupture of the broadcast in case of connection failure Display of a neutral message in case of dysfunction Technical Specification Communication Hub
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Main partsDefinedTreatment against corrosionMaterial Foot structure Anchoring rods Hot dipped galvanizing Centrifugal galvanizing Steel ScrewingPassivationStainless Steel Casing – Door – Skirts80μm powder paint Chromate conversion*Alluminium 32’’ screen glassSilk Screen Printing Tempered glass 6mm 86’’ screen glassSilk Screen Printing Anti-glare treatment Laminated glass 4-4-2 (9.2mm) Foundation Concrete Resistance to Vandalism Skirts with smooth surfaces for easy cleaning and removal of any illegal stickers Protection rating against impacts > IK10 (corresponding to a 2-kg mass dropped from a height of one metre) Front face made of a patterned stainless steel non-scratch material Electrical circuitry inaccessible to the public 86’’ screen protected by a front face in 4-4-2 (9.2mm) thick anti-vandalism hardened laminated glass Secured casing opening for access to the PC and other equipment by a double locking system (Special keys plus Van Lock). No exposed screws Unit made from non-flammable materials All painted metal surfaces are coated with a high performance paint that is highly resistant to graffiti cleaning products Data transfers are protected by Firewall and password Remote monitoring Unit fitted with sensors to check its operating status at all times. Errors are sent automatically over the network to the monitoring centre in the event of a malfunction Data Transmission Set of secure connections: - from the transmitter to the data server by means of a broadband link - from the data server to the different communication devices by an ADSL or fiber link with a 3G/4G/5G backup * Environmentally friendly treatment free from hexavalent chromium Data Transfer Schematic ServerEmitting data point Technical Specification Communication Hub
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TOUCH SCREEN DEFIBRILLATOR Scale 1:25 @ A4 0m 1m Unit Front Side Unit Rear DISPLAY SCREEN AREA 1895mm x 1065mm Unit Elevations Communication Hub
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Communication Hub Visual Imagery
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Installed Units Communication Hub
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Installed Units Communication Hub
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Communication Hub Installed Units
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk Perth & Kinross Council 2 March 2026 Planning Department 2 High Street Perth PH1 5PH Town and Country Planning (Scotland) Act 1997 Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984 Re: The Installation of 3No. Advertised Communication Hub Units with Defibrillators Application Sites: 1. Pavement o/s 91-97 High Street, Perth PH1 5TJ 2. Pavement opp. 10-16 King Edward Street, Perth PH1 5UT 3. Pavement o/s 152-156 High Street, Perth PH1 5UH I am writing further to our pre-application correspondence in December 2025 with Planning Officer Persephone Beer in relation to the proposed Communication Hubs in Perth, to outline the project background and our proposals for the city centre (LPA Ref: 25/00150/PREAPL). This letter is submitted with applications for advertisement consent (AC) and planning permission (PP) for the installation of 3No. Communication Hubs within Perth’s city centre, as identified within Appendix A – Application Site Map and Visuals respectively. The Hub Unit, in addition to free calls to landlines, offers a range of additional connective functions that include free Wi-Fi, a publicly accessible defibrillator, a 32-inch touch screen to enable wayfinding, direct access to local webpages, and both USB and wireless device charging capabilities. The communication apparatus includes a telephony element together with an advertised face, which is why a joint application has been submitted for both PP and AC. The following appendices provide supporting materials for the application: Appendix A – Application Site Map and Visuals Appendix B – Communication Hub Brochure Scotland Appendix C – Hub Unit Detail Appendix D – Hub Management Plan JCD1 – Pre-app Response - 25_00150_PREAPL
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk Background JCDecaux purchased In Focus Public Networks (IPN) in 2018, acquiring a network of old- style enclosed call boxes. Over the past few years, they have collaborated with IPN to replace these call boxes with more than 300 modern Hub units across the UK. A unique feature of these Hub units is the inclusion of a publicly accessible defibrillator as part of the design. This letter therefore sets out the details of the proposals, which seeks approval for a limited number of units to create a central network of connected Hub units that offer a range of interactive functions that are available free of charge to the public. The details of the Communication Hub unit are enclosed at Appendices B and C and the proposed locations shown on the map in Appendix A. Digital Perth and Kinross (2023-2027) Perth & Kinross Council’s Digital Strategy 2023–27, Digital Perth and Kinross, sets out an ambitious five‑year programme to use digital, information and technology to create a vibrant, sustainable local economy and to make services more personal, accessible and efficient for residents, communities and businesses. The approach recognises that connectivity, data and core technology infrastructure are the foundations on which wider transformation and inclusive growth depend. The Strategy emphasises that “being connected and increasing digital participation sits at the heart of becoming Digital Perth and Kinross”, noting the cost and quality of connectivity, and confidence in using digital technologies as key barriers for people and businesses across the area. Improving digital connectivity and participation is therefore central to tackling inequalities, supporting economic wellbeing and attracting new, clean‑growth industries. Infocus Communication Hub – Structure Renders
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk In this context, the proposed Communication Hub will contribute directly to the Council’s ambitions by providing high‑quality, on‑street digital infrastructure that supports public access to information and services without adding unnecessary street clutter. By integrating functions such as public Wi‑Fi, wayfinding and community messaging within a single piece of street furniture, the Hub aligns with the Strategy’s focus on using digital tools and platforms to make services more accessible, joined‑up and efficient, while helping to ensure that no‑one is left behind in the transition to a more digital Perth and Kinross. The Proposal Sites The proposal for Perth & Kinross Council is for 3No. units within the city centre as illustrated in Appendix A respectively. We are open to discussion through the application process on the precise locations should any of the identified sites be considered unsuitable for local amenity or highway safety reasons. The site locations sit within established retail streets and share comparable backdrops of retail/commercial activity. The sites are considered suitable locations for this type of development, based on the surrounding character and building scale. Heritage Statement The application sites lie within Area 1 of the Perth Central Conservation Area, which covers the historic commercial core of Perth centred on the High Street, St John’s Place and surrounding streets. This part of the city is characterised by a tight urban grain, active frontages at ground floor level and a mix of traditional stone buildings, later infill and modern shopfronts, reflecting its long‑established role as Perth’s primary retail and commercial focus. In assessing proposals of this type within the conservation area, the primary consideration is their effect on the special architectural and historic interest of the surroundings, including townscape character, key views and the overall amenity of the streetscape. The proposed Communication Hub units would be read within the context of an already mixed and modernised commercial streetscene, where a range of contemporary elements (such as lighting columns, bus stops, bins and wayfinding) sit alongside historic buildings. The conservation area appraisal notes the rich townscape created by the varying building heights, plot widths and rooflines, together with landmark civic and ecclesiastical buildings that help define key views and spaces. Within Area 1, the public realm is busy and highly trafficked, with a concentration of commercial activity, existing street furniture, signage and contemporary infrastructure associated with a functioning city centre environment. In this context, the proposed Communication Hub will form part of the established palette of modern street furniture, providing digital information and connectivity in carefully sited units that supports the day‑to‑day operation of the city centre without competing with, or detracting from, its key historic buildings, views or spaces.
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk The Hubs are modest in scale, designed as high‑quality, contemporary street furniture and sited to avoid conflict with principal architectural features or key vistas. They would be seen largely against the backdrop of existing shopfronts and modern fascias rather than in isolation, and would not compete with or obscure the elevations of historic buildings. As such, their visual impact on the character and appearance of the conservation area is limited and clearly subordinate to the established built form. Contemporary structures and infrastructure are routinely accommodated within historic town and city centres without undermining their integrity. Where of good design, well‑proportioned and carefully located, modern street furniture can sit comfortably within conservation areas and contribute positively to their function and legibility. In this case, the Communication Hubs provide a clear public benefit in terms of information and connectivity, and their restrained, integrated design ensures that they preserve, and in functional terms enhance, the character and appearance of the Perth Central Conservation Area, consistent with statutory duties and adopted guidance. Site 1 – Pavement outside 91-97 High Street, Perth PH1 5TJ The first proposed Communication Hub in Perth is located on High Street outside of the Post Office on the 13m+ wide section of pedestrianised retail thoroughfare. The pavement accommodates existing street furniture including trees, and benches, forming part of a well- established commercial high street environment. Accordingly, the proposal represents a modest and appropriate addition to an already highly urbanised streetscape, reinforcing the city centre’s role while maintaining acceptable levels of amenity and visual quality.
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk Site 2 – Pavement opposite 10-16 King Edward Street, Perth PH1 5UT The second proposed Communication Hub is located on the 15m+ wide section of pavement opposite the Bank of Scotland on King Edward Street. It lies between High Street to the north and South Street to the south, in a busy retail and commercial area that also provides an important pedestrian route to St John’s Shopping Centre and other central destinations. Within this context, the proposed communication hub would read as a contemporary piece of street furniture, complementing existing infrastructure and delivering public benefits such as real‑time information, mapping and enhanced connectivity, without undermining the established character, setting or amenity of the area. Site 3 – Pavement outside 152-156 High Street, Perth PH1 5UH
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk The final proposed Communication Hub in Perth is located outside of Bonmarche on the 13m+ wide section of pedestrianised pavement outside of the St John’s shopping centre. The existing pavement scene is that of a broad, busy pedestrian space, accommodating flows into and out of the shopping centre as well as east–west movements along High Street. In this highly urbanised the proposed communication hub will integrate with existing street furniture and the street tree, providing valuable public benefits including wayfinding, public information and emergency contact facilities, while maintaining a comfortable, unobstructed pedestrian route and preserving the established character and amenity of the city centre. Material Considerations The proposal requires both Planning Permission for the physical elements and communication apparatus and Advertisement Consent for the display of advertisement on the rear of the Hub Unit. In respect of the advertisement element the Regulations dictate and limit the scope of the considerations to matters of amenity and safety, whereas the communication element is considered under Council's plan policies. Policy Considerations – National Guidance National Planning Framework 4 (NPF4) (The Scottish Government) Feb 2023 o Part 2 – Livable Places o Part 2 – Productive Places Planning Practice Guidance (“PPG”) o Advertisements July 2019 Section 7 Public Safety Considerations Section 8 Amenity Considerations The National Planning Framework 4 2023 (NPF4) sets out the Government’s planning policies for Scotland and how these should be applied. The updated NPF maintains the role of the planning system in supporting sustainable forms of development. Advertising plays an important role in a diverse and vibrant market economy by encouraging consumer confidence and spending, which contributes to sustainable economic growth. Advertising is also an essential support for business through the promotion of products and services which drive consumer spending. The use of land for advertising is therefore consistent with the aim of sustainability and its support for a viable market economy. Within Part 2 of the NPF Livable Places covers the importance of design in managing and improving spaces and the quality of place. The design of all built forms, including street furniture, must be sustainable and functional but also attractive and include innovation in the design evolution. Productive Places emphasises the role of the planning system in
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk encouraging businesses to invest, innovate and adapt to changing market needs. The proposed Hub unit is therefore supported by the policy aims of the NPF. Policy Considerations – Local Guidance Perth & Kinross Local Development Plan (2019) & Placemaking Guide (2020) The Perth & Kinross Local Development Plan (LDP2), adopted November 2019, promotes high‑quality, sustainable development within Perth’s tiered settlement hierarchy, with Perth city centre identified as a key focus for investment, improved accessibility and an enhanced public realm. Development in central locations is expected to make efficient use of existing utilities and community infrastructure, and to contribute positively to the environmental, economic and social vitality of the city. The Council’s adopted Placemaking Guide, which supports the LDP, highlights the importance of well‑designed street furniture in creating a sense of place, encouraging human activity and avoiding unnecessary clutter on footways. New street furniture is expected to be of direct benefit to users, integrated into the overall design of the streetscape and sensitive to its urban context. The proposed Communication Hub aligns with these policy objectives by introducing modern, multi‑functional digital infrastructure into highly accessible city centre locations, consolidating a range of services – including digital information, communication and connectivity – within carefully sited units. This approach helps to minimise visual and physical clutter, supports wayfinding and activity within the city centre, and enhances the quality and efficiency of the public realm in accordance with the placemaking principles of the LDP. By facilitating access to online information, public services and digital commerce in a central, walkable location, the Hubs will support the LDP’s wider aims for economic competitiveness, social inclusion and a vibrant, well‑connected Perth city centre. In doing so, it provides contemporary infrastructure that complements the character of the city while meeting modern expectations for connectivity and smart urban services. Amenity In this proposal we have been mindful of the respective local contexts and feel that a limited network of Hub units in locations where the scale of buildings and character of the areas are appropriate and unlikely to lead to harm to the appearance or character of the street setting. The design of the Hub unit and scale of advertisement display is appropriate to the pedestrian environment without overwhelming passers-by. The proposal sites are confined to the main retail centre within the city of Perth which are located on vibrant and busy routes where the immediate local context could support this type of modern structure. Overall, the Proposal would accord with policy guidance and is considered not to harm local visual amenity.
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk Public Safety The advertisements affixed to the Hub units will be prominently positioned on the public footpath to be readily visible. While the proposals would be visible to some service vehicles entering the pedestrianised area, the main audience will be pedestrians. The proposal sites have been chosen where the width of the available footpath is sufficient to accommodate the unit without obstruction or an unacceptable narrowing of the available pavement. The units will be seen alongside busy active street frontages and so it is doubtful that anyone would view this type of advertised unit in this context as unusual or alien. Conditions The mechanism exists within the planning system to provide a level of control over the manner and use of roadside advertising in the interest of amenity and safety, as expressed in the Regulations. All consents for express advertisement consent are covered by the standard conditions set out in Schedule 2 to the Regulations. It is proposed that the following special conditions should be applied to any advertisement consent: The intensity of the illumination of the signs shall not exceed 300Cdm2 from dusk till dawn Any change in advertisement display shall be instantaneous The displays shall not display any moving, or apparently moving, images The advertisements displayed on each panel shall not change more frequently than once every 10 seconds. The above special conditions are now used as best practice for the control of digital advertisements, having been originally proposed by Transport for London (TfL) in relation to applications adjacent to the strategic road network. Digital technology is by its nature a more sustainable and versatile method of displaying images and messages in real time and in cases of emergency. JCDecaux fully accepts that this functionality could and should be used to create safer streets and places. We are therefore committed to working with local authorities to ensure our apparatus is designed and used in a way that assists in reducing crime. The Management Plan at APPENDIX D has been formulated with the assistance of the Police Designing Out Crime unit and forms part of the application documentation, as does the Company’s commitment to work with the Police and adaptive to changes in City Policing. Summary The UK is currently at the forefront in the development of multifunctional digital furniture and the provision of accessible communication apparatus that provides more than simply a means to make voice calls. Many cities recognise the value such development can provide, which complements and support their public service provision and delivery. The proposed Hub network has been thoughtfully considered to ensure it will successfully integrate into the urban fabric of Perth’s city centre.
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JCDecaux UK Limited Registered Office 991 Great West Road – Brentford – Middlesex – TW8 9DN Registered in England and Wales Registration Number 1679670 Telephone +44 (0)20 8326 7777 – Fax +44 (0)20 8326 7775 – www.jcdecaux.co.uk The proposed units are of a high quality of design and the locations are confined to commercial areas that are appropriate for this type of advertised structure. The design and functions of the Hub unit will contribute to raising the quality standard of furniture and the appearance of the public realm. I trust that the above information and Appendices provide sufficient information on our plans and is enough for you to consider this proposal. I am happy to meet if needs be at your offices or ours to discuss the finer detail. I look forward to hearing from you. Yours sincerely, Stephen Herraghty MRTPI Town Planner JCDecaux UK
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JCDecaux UK Limited 7 S Gyle Crescent Lane Edinburgh EH12 9EG Economy, Development & Planning Development Management 2 High Street PERTH PH1 5PH Telephone (01738) 475300 Email Developmentmanagement@pkc.gov.uk Ref No 25/00150/PREAPL Date 10 December 2025 Dear Sir/Madam Town and Country Planning (Scotland) Act, 1997 RE: Installation of six phone hubs with defibrillator and digital advert at Various Locations In Proximity Of High Street Mill Street Perth Please find attached a response to your pre application enquiry. Yours faithfully Persephone Beer Planning Officer
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NON-HOUSEHOLDER PRE-APPLICATION ADVICE All applicants are advised that Perth & Kinross Council encourages the completion of Processing Agreements with all planning applications. The Agreement will set out timescales for the processing of the application, the submission of additional information if required and a target date for the decision or committee date. All comments are based on the information submitted and are made without prejudice to any decision Perth & Kinross Council may make in the future. It is not usually possible for an officer to consult on a proposal at the pre-application stage but this is part of the formal planning application process, as is public notification. Additional issues may arise as a result of detailed analysis of any submitted application, associated plans and supporting documentation. A site visit will be carried out during the consideration of the application if the case officer considers it necessary. Further discussion on a revised proposal will normally require to be the subject of a fresh pre-application enquiry (and incurring a further fee). Clarification of comments contained below can be provided by the case officer but no further discussion will be entered into at this stage as to how the policies are interpreted or applied. CASE DETAILS Reference number of pre-app 25/00150/PREAPL Site Address/location Various Locations In Proximity Of High Street Mill Street Perth Details of Proposal Installation of six phone hubs with defibrillator and digital advert Case Officer Persephone Beer Date 10 December 2025 SITE DESIGNATIONS AND CONSTRAINTS Conservation Area Setting of listed buildings Potential removal of specialised paving Pre-Application Service
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RELEVANT PLANNING POLICIES AND GUIDANCE The National Planning Framework 4 (NPF4) https://www.gov.scot/publications/national- planning-framework-4/documents/ The National Planning Framework 4 (NPF4) is the Scottish Government’s long-term spatial strategy with a comprehensive set of national planning policies. This strategy sets out how to improve people’s lives by making sustainable, liveable and productive spaces. NPF4 was adopted on 13 February 2023. NPF4 has an increased status over previous NPFs and comprises part of the statutory development plan. The Council’s assessment of this application has considered the following policies of NPF4 : Policy 7: Historic Assets Policy 14: Design, Quality and Place Policy 18: Infrastructure First Policy 24: Digital Infrastructure Policy 27: City, Town, Local And Commercial Centres Perth & Kinross Local Development Plan Policies www.pkc.gov.uk/developmentplan The Local Development Plan 2 is the most recent statement of Council policy and is augmented by Supplementary Guidance. The principal policies are: Policy 1A: Placemaking Policy 1B: Placemaking Policy 10: City, Town and Neighbourhood Centres Policy 27A: Listed Buildings Policy 28A: Conservation Areas Policy 55: Nuisance from Artificial Light and Light Pollution Policy 59: Digital Infrastructure Policy 60B: Transport Standards and Accessibility Requirements: New Development Proposals
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Other Policies and Guidance https://beta.gov.scot/policies/planning- architecture/planning-guidance/ https://www.pkc.gov.uk/ldp2guidance National Creating Places: A policy statement on architecture and place for Scotland 2013 Designing Streets: A Policy Statement for Scotland 2010 National Roads Development Guide 2014 Historic Environment Scotland: Legislation and Guidance Perth & Kinross Council Supplementary Guidance: • Supplementary Guidance - Placemaking (adopted in 2020) Non-Statutory Guidance: • Conservation areas • Planning Guidance - Advertisement Control - Perth & Kinross Council LIKELY CONSULTEES PKC Internal Transport Planning Environmental Health Conservation External Perth and Kinross Heritage Trust Scottish Water SUMMARY OF CONSIDERATIONS Planning Principle The introduction of public realm ‘street furniture’ can be generally considered to be acceptable in principle, in suitable and appropriate locations. Nevertheless, consideration must be given to function, scale, form, massing, design, position, proportions and external finishes of any proposed development within the context of the site, and whether it would have an adverse impact upon visual, residential or environmental amenity. The sites are all within the Perth Central Conservation Area where NPF7 requires development to preserve or enhance the conservation area. Design and Visual Amenity The proposal is for six digital communications structures with associated defibrillator. The structures measure around 2.6m in height x 1.3m wide. Installation of a canopy on one side gives a depth of nearly 1.0m and would be installed in locations within Perth City Centre. There are already items of street furniture, signs, telephone booths and other installations that exist in the city centre close to the sites proposed. While defibrillator equipment is welcomed, the proposed
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kiosks risk creating unnecessary streetscape clutter and visual intrusion due to the prominent locations in pedestrianised areas and large digital advert screens. The proposed installations would not therefore meet requirements to preserve or enhance the conservation area, contrary to NPF4 Policy 7. It would be preferable to site defibrillator units in appropriate locations on or close to unlisted buildings in the city centre, to ensure they are accessible without creating streetscape clutter in the pedestrian area. The sites selected are: • 1) Pavement o/s 116-128 High Street, Perth, PH1 5UL – outside old Debenhams (too prominent, intrusive) • 2) Pavement o/s 65 High Street, Perth, PH1 5TJ – Hays Travel (this is the location of a current pending application for communication kiosk and defibrillator – 25/01322/FLL). • 3) Pavement o/s 23 High Street, Perth PH1 5TJ – outside British Heart shop and obscures traffic signage into pedestrian area (would block traffic signage that relates to the pedestrian area) • 4) Pavement o/s 17 King Edward Street, Perth, PH1 5UX – outside Waterstones (potentially blocks view of cycle parking and street signage) • 5) Pavement o/s 134-148 High Street, Perth, PH1 5UH – outside Primark (potential to obstruct pedestrian route) • Pavement o/s Perth Theatre and Concert Hall, Mill Street, Perth, PH1 5HZ – near Red Brig and Rotary clock (too prominent and incongruous in the street scene) Roads and Access Transportation and Development colleagues have been consulted and have made the following general comments in relation to the proposals. “On submission of a detailed planning application the applicant should note: A number of the locations proposed clearly obstruct the desire lines for pedestrians and would not be supported. • The Road Authority have concerns with the installation due to the impact on the amenity paving in the High Street and due to issues with the supply and cost of the paving material • On submission of a detailed planning application, the final location and design of the kiosks will be assessed to ensure they do not obstruct roads or footways, and to ensure that they do not impede visibility for drivers and pedestrians. • The applicant is advised that, in terms of Sections 109 of the New Roads and Street Works Act 1991, he/she/they must obtain from the Council, permission to place, maintain or adjust apparatus in, or under a Road or remove apparatus from a road. Application forms are available at https://www.pkc.gov.uk/article/14916/Road-and- footway-permits The applicant is advised that, in terms of Sections 56 of the Roads (Scotland) Act 1984, he/she/they must obtain from the Council, as Roads Authority, consent to open an existing road or footway prior to the commencement of works. Information on junction types, requirements for Vehicular Access consents (VA1) and application forms are available at www.pkc.gov.uk/vehicleaccess Advice on the disposal of surface water should be sought at the initial stages of design from Scottish Water and the Scottish Environmental Protection Agency”.
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Conclusion There are other initiatives and proposals currently being considered for Perth City Centre in relation to the installation of communications infrastructure (including a current planning application). A co- ordinated approach is required. Details of this pre-application enquiry have been passed to colleagues in city centre management to make them aware of your interest. Other Council departments also have an interest in what is installed in the city centre including the Council’s Public Transport Unit in relation to including travel information on any information installations. Whilst there may be support for more defibrillators in the city centre there is general concern about the visual impact of the proposed signage associated with them, particularly the illuminated nature of the signs as well as additional clutter that would occur in the street scene. Sites outwith the main pedestrian areas and in areas away from listed buildings may be more appropriate. Should applications be submitted the structures and associated advertisements would require planning permission and advertisement consent. Any future development proposal will be considered primarily in relation to the policies of the Council and the guidance of the Scottish Government, in particular the Development Plan for the area, which in this case comprises NPF4 and the Local Development Plan 2019 (LDP 2). The contents and requirements of each of these policies should be considered in full prior to any submission being made to establish the level of information which will be required to accompany the planning application. It is only by submitting a formal application that a measured and comprehensive response to a proposed development can be given as quickly as resources permit. A formal application involves considering a proposal in terms of the Development Plan and the Council’s policies on the basis of detailed plans and any further information and justification which is considered necessary. Formal assessment will also involve visiting the site and the surrounding area; researching the planning history of the site and the surrounding area; carrying out any necessary consultations; and taking account of any comments received from notified neighbours and the wider public. You should note that I have not necessarily identified all the policies or material considerations which might influence the determination of any planning application. The Council would not in any event be bound by such advice in the event that you submit a planning application. PLANS AND DOCUMENTS REQUIRED WITH PLANNING APPLICATION SUBMISSION For information on what you will need to submit with your application please see our application checklists which can be found on our website at www.pkc.gov.uk/planning . The document Additional Supporting Information Guidance identifies the circumstances where further information will be required to allow us and consultees to fully consider your planning application. Failure to provide this information at the time of submission may delay the consideration of your application. You should also submit photographs of the site with your application as this may speed up the assessment. PLEASE NOTE THAT THIS RESPONSE IS THE CONSIDERED OPINION OF A PLANNING OFFICER. NO FURTHER DISCUSSION WILL BE ENTERED INTO AS TO HOW THE POLICIES ARE INTERPRETED OR APPLIED. Reviewed January 2022
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REPORT OF HANDLING DELEGATED REPORT Ref No 26/00286/FLL Ward No P12- Perth City Centre Due Determination Date 22nd May 2026 Draft Report Date 29th May 2026 Report Issued by Persephone Beer Date 29th May 2026 PROPOSAL: Installation of communication kiosk with integrated defibrillator LOCATION: Land 20 Metres West Of 10-16 King Edward Street Perth PH1 5UT SUMMARY: This report recommends refusal of the application as the development is considered to be contrary to the relevant provisions of the Development Plan and there are no material considerations apparent which justify setting aside the Development Plan. BACKGROUND AND DESCRIPTION OF PROPOSAL The application site is limited to a portion of public road/pavement in King Edward Street opposite the Bank of Scotland and in front of the former Debenhams building. The site is in the Perth Central Conservation Area. The site is also around 40 metres to the northwest of the Perth Museum. This application seeks detailed planning permission for the installation of a communication kiosk comprising of integrated defibrillator, call and digital information facilities. On the back of the kiosk, an integrated digital display for adverts with built-in illumination is proposed. The digital advert/sign is to be assessed separately under advertisement consent ref. 26/00285/ADV. There is already a variety of existing street furniture in this area including benches, bins, trees and cycle racks. This is one of three similar planning applications and advertisement consent applications that have been submitted for consideration at three locations in the city centre.
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SITE HISTORY 26/00285/ADV Display of digital sign Application Pending Decision PRE-APPLICATION CONSULTATION Pre application Reference: 25/00150/PREAPL – set out concerns as to the visual impact, particularly due to the illuminated nature of the signs and additional clutter that would be created in the pedestrian area of the city centre as a result. DEVELOPMENT PLAN The Development Plan for the area comprises National Planning Framework 4 (NPF4) and the Perth and Kinross Local Development Plan 2 (2019) (LDP2). National Planning Framework 4 The National Planning Framework 4 (NPF4) is the Scottish Government’s long-term spatial strategy with a comprehensive set of national planning policies. This strategy sets out how to improve people’s lives by making sustainable, liveable and productive spaces. NPF4 was adopted on 13 February 2023. NPF4 has an increased status over previous NPFs and comprises part of the statutory development plan. The Council’s assessment of this application has considered the following policies of NPF4: Policy 7: Historic Assets and Places Policy 14: Design, Quality and Place Policy 24: Digital Infrastructure Perth and Kinross Local Development Plan 2 – Adopted November 2019 The Local Development Plan 2 (LDP2) is the most recent statement of Council policy and is augmented by Supplementary Guidance. The principal policies are: Policy 1A: Placemaking
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Policy 1B: Placemaking Policy 27A: Listed Buildings Policy 28A: Conservation Areas: New Development Policy 59: Digital Infrastructure Policy 60B: Transport Standards and Accessibility Requirements: New Development Proposals Statutory Supplementary Guidance Supplementary Guidance - Placemaking (adopted in 2020) OTHER MATERIAL CONSIDERATIONS Non-Statutory Guidance Planning Guidance - Planning & Biodiversity Conservation areas Perth City Centre Development and Design Framework (2025) National Guidance The Scottish Government expresses its planning policies through, Planning Advice Notes, Creating Places, Designing Streets, National Roads Development Guide and a series of Circulars. Planning Advice Notes The following Scottish Government Planning Advice Notes (PANs) and Guidance Documents are of relevance to the proposal: Creating Places 2013 Creating Places is the Scottish Government’s policy statement on architecture and place. It sets out the comprehensive value good design can deliver. It notes that successful places can unlock opportunities, build vibrant communities and contribute to a flourishing economy and set out actions that can achieve positive changes in our places.
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Designing Streets 2010 Designing Streets is the policy statement in Scotland for street design and changes the emphasis of guidance on street design towards place-making and away from a system focused upon the dominance of motor vehicles. It was created to support the Scottish Government’s place-making agenda, alongside Creating Places. National Roads Development Guide 2014 This document supports Designing Streets and expands on its principles and is considered to be the technical advice that should be followed in designing and approving of all streets including parking provision. Local Place Plans Local Place Plans are community-led plans setting out proposals for the development and use of land and set out a community’s aspirations for its future development. The application site does not lie with in an area that is currently the subject of a Local Place Plan. CONSULTATION RESPONSES Transportation And Development The proposed location of the kiosk may cause walkers/wheelers to have to divert around the kiosk. A wider discussion around the need to safeguard this space for future events (markets, cabins etc.) and associated servicing is required as well as a wider discussion around the Public Transport Unit’s plans to install totem-style public transport information and advertising screens. Transport Planning is not in a position to support this application until a position is taken on the above. Conservation Team Object. Proposal is contrary to NPF4 policy 7d as the proposed kiosks would create unnecessary streetscape clutter and visual intrusion due to the prominent location in the pedestrianised area of the conservation area. The large digital advert screen would be particularly harmful to the character and appearance of the conservation area. Business, Place and Investment Team (Economic Development) The proposal is contrary to the objectives of the Perth City Centre Development and Design Framework (2025) which establishes an expectation for high quality, people first public spaces, with a strong emphasis on heritage sensitivity, townscape quality, and
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the avoidance of unnecessary street clutter. The proposed advertising display, by reason of its scale, height and visual prominence, would introduce a visually intrusive feature into the streetscape, contributing to additional clutter and detracting from the character and appearance of the city centre. In addition, the City Centre Improvement Taskforce, established in December 2025 has been allocated Council funding to deliver visual improvements to the city centre. A key element of this programme is the decluttering of the High Street, including the removal of structures to open up footways and improve pedestrian movement. This will include the removal of obsolete BT phone boxes on the High Street, the installation of further large structures within the public realm would therefore be in contradiction of the objectives and ongoing work of the Taskforce. While the inclusion of a publicly accessible defibrillator within the installation is acknowledged and supported in principle, it is noted that defibrillators are already available at 10 separate locations within Perth city centre, including a 24/7 access defibrator right next to one of the proposed sites reducing the necessity for additional provision at this site. Development Contributions Officer No comment. Perth And Kinross Heritage Trust The location of this board is within the medieval core of Perth. Any excavations below 40cm would require monitoring (current street infrastructure). The methodology supplied states this is no more than 15cm depth, as such as long as the application adheres to this specification, PKHT have no further comment to make. Therefore, with respect to archaeology and the planning process, as outlined by NPF4, the proposed development does not raise any significant issues. No archaeological mitigation is required in this instance. REPRESENTATIONS Number of representations received: 0 Additional Statements Received: Screening Opinion EIA Not Required Environmental Impact Assessment (EIA): Environmental Report Not applicable
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Appropriate Assessment under Habitats Regulations Habitats Regulations AA Not Required Design Statement or Design and Access Statement Planning Statement submitted Report on Impact or Potential Impact eg Flood Risk Assessment Not Required APPRAISAL Sections 25 and 37 (2) of the Town and Country Planning (Scotland) Act 1997 require that planning decisions be made in accordance with the development plan unless material considerations indicate otherwise. The Development Plan comprises NPF4 and the Perth and Kinross Local Development Plan 2019. The relevant policy considerations are outlined in the policy section above and are considered in more detail below. In terms of other material considerations, involving considerations of the Council’s other approved policies and supplementary guidance, these are discussed below only where relevant. In this instance, section 59(1) of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997 places a duty on planning authorities in considering whether to grant planning permission for development which affects a listed building or its setting, to have special regard to the desirability of preserving the building or its setting or any features of special architectural or historic interest which it possesses. Section 64(1) of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997 is relevant and requires planning authorities to pay special attention to the desirability of preserving or enhancing the character or appearance of the designated conservation area. The determining issues in this case are whether; the proposal complies with development plan policy; or if there are any other material considerations which justify a departure from policy. Policy Appraisal The introduction of public realm 'street furniture' can be generally considered to be acceptable in principle, in suitable and appropriate locations. Nevertheless, consideration must be given to function, scale, form, massing, design, position, proportions, external finishes and cumulative impact of the proposed development within the context of the application site, and whether it would have an adverse impact upon visual, residential or environmental amenity. In this case there are a number of policies applicable within the Development plan. The site lies within the conservation area of Perth within the setting of the B listed Perth Museum and B listed 2-8 King Edward Street. National Planning Framework 4 policy 7
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(Historic Assets and Places) and Local Development Plan policies 27A (Listed Buildings) and 28A (Conservation Areas) all seek to ensure that historic and cultural assets and the character and appearance of conservation areas and the listed buildings and their settings are protected. Design policy 14 of National Planning Framework 4 and placemaking policies 1A and 1B of the Local Development Plan seek to ensure that all new developments do not have an adverse impact on the environment in which the development is located and contribute positively to the built environment. Policy 24e)i) Digital Infrastructure of National Planning Framework 4 and Policy 59: Digital Infrastructure of LDP2 is relevant. These require digital communications infrastructure to be designed to minimise environmental impacts on the natural and built environment and to be sited as sensitively as possible to minimise visual amenity impacts. The policy also requires a description of the siting and design options which satisfy operational requirements, any alternative considered and the reasons for the chosen solution. Policy 60B, Transport Standards and Accessibility Requirements of Perth ad Kinross Local Development Plan 2 (2019) seeks to ensure that proposals are designed for the safety and convenience of all potential users. Policy 13, Sustainable Transport, of National Planning Framework 4, in particular b)vi) requires design to introduce safety measures for walking and wheeling. For the reasons set out in the appraisal below this proposal is considered to be contrary to the above policies. The statutory duty set out in Sections 59 and 64 of the Act would therefore not be discharged through the approval of planning permission. Other material considerations: Public health Whilst not something that this application can control the proposal raises a general question as to how the content of advertisements should be controlled in public spaces and what messages should be legitimised. Councils are required to protect health and meet climate obligations. This could include restrictions on the types of advertisements permitted in public areas and restrict those that are not for the public good that could undermine health, equality and climate ambitions. Prematurity To ensure more control of the city centre infrastructure the City Centre Improvement Taskforce, established by the Council in December 2025 has funding to deliver visual improvements which include the decluttering of the High Street and the removal of structures to open up footways and improve pedestrian movement. This will include the removal of obsolete BT phone boxes on the High Street. There is also an ongoing review of the conservation area with a revised Conservation Area Appraisal currently being prepared and about to be consulted on.
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The introduction of large structures within the public realm as in this application would be in direct contradiction to the objectives and ongoing work of the Taskforce and be premature pending the actions of the City Centre Improvement Task Force. It would also be premature in terms of the ongoing work to review the Perth Central Conservation Area and Conservation Area Appraisal. Design and Layout The hub unit is 2.63m in height, 1.3m wide with a depth of 900mm which includes 0.6m of a canopy overhang to protect digital communication equipment and defibrillator. One side of the unit is for a digital advertisement screen with internal illumination the other is for a communications hub which includes a facility to call landlines, free Wi-Fi, defibrillator, touch screen for wayfinding and access to local webpages, USB and wireless charging. The proposal also includes a 1m2 foundation plate which is inserted below pavement level to support the structure. While the inclusion of a publicly accessible defibrillator within the installation is acknowledged and supported in principle, it is noted that defibrillators are already available at 10 separate locations within Perth city centre, including a 24/7 access defibrator at the entrance to the St John’s Shopping Centre. King Edward Street at this site is pedestrianised with vehicles allowed in at certain times of the day to service properties. There are various items of existing street furniture in the area including benches, trees, waste bins and cycle racks. This proposal would add unnecessary clutter to this area of a scale, height and visual prominence that is inappropriate in this location. The development is badly located extending into the central street area in an area that has planning permission for the holding of events that are run at various times throughout the year. The proposal would directly impact on this area and interrupt sight lines up and down the street, detracting from the character of the area not contributing positively to the built environment. The proposal is therefore contrary to design policy 14 of National Planning Framework 4 and placemaking policies 1A and 1B of the Local Development Plan which seek to ensure that all new developments do not have an adverse impact on the character of the area and contribute positively to the built environment. Digital Infrastructure The application submission cites the Perth and Kinross Council Digital Strategy 2023 – 2027 which supports improvement in digital connectivity to connect communities, tackle climate change, promote investment and help protect and care for the most vulnerable. Policy 24e) of NPF4, Digital Infrastructure, supports development proposals for digital infrastructure where i) the visual and amenity impacts of the proposed development have been minimised through careful siting, design, height, materials and landscaping, taking into account cumulative impacts and relevant technical constraints
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However in this case the proposed communications kiosk will appear incongruous in the street scene and be visually intrusive. The kiosk, located at right angles to the existing buildings would disrupt the rhythm of the street and not contribute to or enhance the character of the area. The planning statement submitted as part of the application notes that the company promoting this application has acquired a network of old-style enclosed telephone call boxes and has replaced these with more than 300 Hub units across the UK. However in this instance the old style call boxes are not being replaced., The new kiosk is therefore creating additional visual clutter rather than reducing it. The proposal is contrary to policy e) of NPF4. Policy 59: Digital Infrastructure of LDP2 requires digital communications infrastructure to minimise environmental impacts on the natural and built environment and to be sited as sensitively as possible. The policy also requires a description of the siting and design options which satisfy operational requirements, any alternative considered and the reasons for the chosen solution (b). In this case the operational justification presented states that by integrating functions such as public Wi‑Fi, wayfinding and community messaging within a single piece of street furniture, the Hub will make services more accessible, joined‑up and efficient, while helping to ensure that no‑one is left behind in the transition to a more digital Perth and Kinross. Whilst it is acknowledged that the services proposed can make a positive contribution to users of the City Centre, these elements could be provided within the envelope of an existing building or by more discrete infrastructure. It is noted that improved Wi-Fi is likely to be in place in the High Street in the near future through use of lamppost mounted equipment. Defibrillators are already readily available. The applicant has not provided sufficient justification to support an operational need for such facilities in this location and therefore the proposals fail to meet criterion b) of LDP Policy 59. Conservation Considerations The site is within the Perth Central Conservation Area and with the setting of a number of B listed buildings. NPF4 Policy 7d states that development proposals in or affecting conservation areas will only be supported where the character and appearance of the conservation area and its setting is preserved. NPF4 Policy 7c states that development proposals affecting the setting of a listed building should preserve its character, and its special architectural or historic interest. The proposed kiosks would create unnecessary streetscape clutter and visual intrusion due to the prominent location in the pedestrianised area of the conservation area. The large digital advert screen would be particularly harmful to the character and
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appearance of the conservation area and the setting of listed buildings to the northeast and southeast of the site. One other aspect of concern is that there are already issues with failing paving within the conservation area and statutory undertakers not correctly reinstating designed street elements. It is a concern with these proposals that the pavement would have to be removed to allow the construction of a foundation plate and may not be appropriately reinstated. The proposed installation does not therefore meet requirements to preserve or enhance the conservation area and would not be appropriate within the setting of listed buildings, contrary to NPF4 Policy 7. It should be noted that typical modest defibrillator units and bleed kits in appropriate locations on or close to unlisted buildings in the city centre would likely be supported. This would ensure they are accessible without creating streetscape clutter in the pedestrian area of the conservation area. Archaeology Perth and Kinross Heritage Trust were consulted on the proposals due to the potential for excavation in relation to the structures to impact on below ground archaeology. Further information was sought from the applicant on the foundation design as any excavations below 40cm would require monitoring (current street infrastructure). The methodology supplied states this is no more than 15cm depth, and as long as the works go no deeper than 15cm advised PKHT have no concerns. Roads and Access The communication kiosk is on the pedestrianised King Edward Street opposite the Bank of Scotland. The proposed location of the kiosk may cause walkers/wheelers to have to divert around the kiosk. This area is within an area that is actively used for events, often containing markets, cabins and other events infrastructure. The siting of the kiosk in this space is not appropriate in this established events space. The proposal is contrary to Policy 60, Transport Standards and Accessibility Requirements of Perth ad Kinross Local Development Plan 2 (2019) as the proposal would impede accessibility and put additional constraints on the use of the space for town centre events and activities. It is contrary to policy 60 as it has not been designed for the safety and convenience of all potential users. It is also contrary to policy 13, Sustainable Transport, of National Planning Framework 4, in particular b)vi) which requires design to introduce safety measures for walking and wheeling.
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Drainage and Flooding The proposal would not have any impact on drainage or flooding matters. Natural Heritage and Biodiversity The small scale and type of the proposals are such that it would be difficult to provide any biodiversity enhancement. One consideration though is the fact that similar proposals in other cities have necessitated measures to control birds in the form of unsightly spikes on the top of the unit. This is contrary to enhancing biodiversity and further adds to the adverse impact on visual amenity. Developer Contributions The Developer Contributions Guidance is not applicable to this application and therefore no contributions are required in this instance. Economic Impact The economic impact of the proposal is likely to be minimal and limited to the construction phase of the development. VARIATION OF APPLICATION UNDER SECTION 32A This application was varied prior to determination, in accordance with the terms of section 32A of the Town and Country Planning (Scotland) Act 1997, as amended. The variations incorporate changes to provide additional information setting out how the units will be installed. PLANNING OBLIGATIONS AND LEGAL AGREEMENTS None required. DIRECTION BY SCOTTISH MINISTERS None applicable to this proposal.
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CONCLUSION AND REASONS FOR DECISION To conclude, the application must be determined in accordance with the Development Plan unless material considerations indicate otherwise. In this respect, the proposal is considered to be contrary to the Development Plan. Account has been taken of the relevant material considerations and none has been found that would justify overriding the Development Plan. Accordingly, the proposal is refused on the grounds identified below. Conditions and Reasons 1 The proposal is contrary to Policy 14, Design, Quality and Place of National Planning Framework 4 (2023) and placemaking policies 1A and 1B of the Perth and Kinross Local Development Plan 2(2019) as the proposals would not respect the character and amenity of the area and would not contribute positively to the quality of the surrounding built environment. The communications kiosk would result in unnecessary clutter and is of a scale, height and visual prominence which would have an adverse impact on the character and amenity of the city centre public realm. 2 The proposal is contrary to Policy 24e), Digital Infrastructure of National Planning Framework 4 (2023) and Policy 59 Digital Infrastructure of the Perth and Kinross Local Development Plan 2 (2019) as the proposal would have a detrimental visual impact on the surrounding street scene, to the detriment of the Perth Central Conservation Area. The applicant has failed to demonstrate a justified operational need for the proposals and the structure would have a detrimental cumulative visual impact on the surrounding area. 3 The proposal is contrary to Policy 7 c) and d), Historic assets and places, of National Planning Framework 4 (2023) and Policies 27A, Listed Buildings and 28A Conservation Areas of the Perth and Kinross Local Development Plan 2 (2019) as the proposal fails to preserve or enhance the character and appearance of the Perth Central Conservation Area and would have a detrimental effect on the setting of the category B listed buildings situated at 2-8 King Edward Street to the northeast and Perth Museum to the southeast of the application site. 4 A recommendation to approve this application would be contrary to the requirements of Sections 59 and 64 of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997, which states that a Planning Authority shall pay special attention to the desirability of preserving or enhancing the character or appearance of the conservation areas, and the setting of listed buildings when exercising its planning function.
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5 The proposal is contrary to Policy 60, Transport Standards and Accessibility Requirements of the Perth and Kinross Local Development Plan 2 (2019) and Policy 13, Sustainable transport of National Planning Framework 4 (2023) as the proposal, sited in a busy pedestrian area, would impede accessibility, block sight lines and have an adverse impact on the safety and convenience of pedestrians. It would also put additional constraints on the use of the space for town centre events and activities. Justification The proposal is not in accordance with the Development Plan and there are no material reasons which justify departing from the Development Plan. Informatives None. Procedural Notes Not Applicable. PLANS AND DOCUMENTS RELATING TO THIS DECISION 01 02 03 04 05 06 07 08 09
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Page 1 of 3 Infocus Public Networks Limited c/o JCDECAUX Martin Stephens 991 Great West Road Brentford TW8 9DN 2 High Street Perth PH1 5PH Date of Notice: 3rd June 2026 Town and Country Planning (Scotland) Act (as amended) Planning, etc. (Scotland) Act 2006 (as amended) Application Reference: 26/00286/FLL I am directed by the Planning Authority under the Town and Country Planning (Scotland) Acts currently in force, to refuse your application registered on 23rd March 2026 for Planning Permission for Installation of communication kiosk with integrated defibrillator Land 20 Metres West Of 10-16 King Edward Street Perth PH1 5UT Kristian Smith Development Management & Building Standards Service Manager Reasons for Refusal 1. The proposal is contrary to Policy 14, Design, Quality and Place of National Planning Framework 4 (2023) and placemaking policies 1A and 1B of the Perth and Kinross Local Development Plan 2(2019) as the proposals would not respect the character and amenity of the area and would not contribute positively to the quality of the surrounding built environment. The communications kiosk would result in unnecessary clutter and is of a scale, height and visual prominence which would have an adverse impact on the character and amenity of the city centre public realm. 2. The proposal is contrary to Policy 24e), Digital Infrastructure of National Planning Framework 4 (2023) and Policy 59 Digital Infrastructure of the Perth and Kinross Local Development Plan 2 (2019) as the proposal would have a detrimental visual impact on the surrounding street scene, to the detriment of the Perth Central Conservation Area. The applicant has failed to demonstrate a justified operational need for the proposals and the structure would have a detrimental cumulative visual impact on the surrounding area.
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2 3. The proposal is contrary to Policy 7 c) and d), Historic assets and places, of National Planning Framework 4 (2023) and Policies 27A, Listed Buildings and 28A Conservation Areas of the Perth and Kinross Local Development Plan 2 (2019) as the proposal fails to preserve or enhance the character and appearance of the Perth Central Conservation Area and would have a detrimental effect on the setting of the category B listed buildings situated at 2-8 King Edward Street to the northeast and Perth Museum to the southeast of the application site. 4. A recommendation to approve this application would be contrary to the requirements of Section 64 of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997, which states that a Planning Authority shall pay special attention to the desirability of preserving or enhancing the character or appearance of the conservation areas when exercising its planning function. 5. The proposal is contrary to Policy 60, Transport Standards and Accessibility Requirements of the Perth and Kinross Local Development Plan 2 (2019) and Policy 13, Sustainable transport of National Planning Framework 4 (2023) as the proposal, sited in a busy pedestrian area, would impede accessibility, block sight lines and have an adverse impact on the safety and convenience of pedestrians. It would also put additional constraints on the use of the space for town centre events and activities. Justification The proposal is not in accordance with the Development Plan and there are no material reasons which justify departing from the Development Plan. The plans and documents which form part of this decision are listed below and are displayed on Perth and Kinross Council’s website at www.pkc.gov.uk “Online Planning Applications” page. Plans and documents relating to this decision 01 02 03 04 05 06 07 08 09 Should you require further information regarding the decision please contact either developmentmanagement@pkc.gov.uk or call 01738 475300, quoting the above planning reference number, and you’ll be directed to the most appropriate person.
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1 Infocus Public Networks Limited c/o JCDECAUX Martin Stephens 991 Great West Road Brentford TW8 9DN 2 High Street Perth PH1 5PH Date of Notice: 3rd June 2026 Town and Country Planning (Scotland) Act (as amended) Planning, etc. (Scotland) Act 2006 (as amended) Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984 Application Reference: 26/00285/ADV With reference to your application registered on 23rd March 2026 for consent for Display of digital sign Land 20 Metres West Of 10-16 King Edward Street Perth PH1 5UT the Council in pursuance of their powers under the Regulations hereby refuse consent for the display. The reasons for the Council’s decision are: Kristian Smith Development Management & Building Standards Service Manager Reasons for Refusal 1. The proposal is contrary to Policy 14, Design, Quality and Place of National Planning Framework 4 (2023) and placemaking policies 1A and 1B of the Perth and Kinross Local Development Plan 2(2019) as the proposals would not respect the character and amenity of the area and would not contribute positively to the quality of the surrounding built environment. The digital advertisement located on the proposed communications kiosk would result in unnecessary clutter and is of a scale, height and visual prominence which would have an adverse impact on the character and amenity of the city centre public realm. 2. The proposal is contrary to Policy 24e), Digital Infrastructure of National Planning Framework 4 (2023) and Policy 59 Digital Infrastructure of the Perth and Kinross Local Development Plan 2 (2019) as the proposal due to its visual prominence will physically dominate the space in front of the Bank of Scotland and former Debenhams building and be visually intrusive within the street scene. The illuminated digital advertisement on the kiosk, located at right angles to the existing buildings would disrupt the rhythm of the street and not contribute to or enhance the character or amenity of the area. The advertisement creates additional visual clutter rather than reducing it.
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3. The proposal is contrary to Policy 7 c) and d), Historic assets and places, of National Planning Framework 4 (2023) and Policies 27A, Listed Buildings and 28A Conservation Areas of the Perth and Kinross Local Development Plan 2 (2019) as the proposal fails to preserve or enhance the character and appearance of the Perth Central Conservation Area and would have a detrimental effect on the setting of the category B listed buildings situated at 2-8 King Edward Street to the northeast and Perth Museum to the southeast of the application site. 4. A recommendation to approve this application would be contrary to the requirements of Sections 59 and 64 of the Planning (Listed Buildings and Conservation Areas) (Scotland) Act 1997, which states that a Planning Authority shall pay special attention to the desirability of preserving or enhancing the character or appearance of the conservation areas, and the setting of listed buildings when exercising its planning function. 5. The proposal is contrary to Policy 60, Transport Standards and Accessibility Requirements of the Perth and Kinross Local Development Plan 2 (2019) and Policy 13, Sustainable transport of National Planning Framework 4 (2023) as the proposal, sited in a busy pedestrian area, would impede accessibility, block sight lines and have an adverse impact on the safety and convenience of pedestrians. 6. The proposal would create an illuminated and changing display that would be a discordant feature within the Perth Central Conservation Area which would be contrary to Perth & Kinross Council's Advertisement Control: Planning Guidance Adopted August 2025 which seeks to ensure that the number of signs, proportions, location, colours, materials and method of illumination are appropriate to their location. 7. The proposed advertisement would have an adverse impact on the amenity of the public realm and as such would not satisfy the requirements of Regulation 4 of the Town and Country Planning (Control of Advertisements) (Scotland) Regulations 1984. Justification The proposal does not comply with the requirements set out in the Advertisement Regulations nor with the Development Plan and its associated guidance.
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The plans and documents which form part of this decision are listed below and are displayed on Perth and Kinross Council’s website at www.pkc.gov.uk “Online Planning Applications” page Plan Reference 01 02 03 04 05 06 07 08 09 Should you require further information regarding the decision please contact either developmentmanagement@pkc.gov.uk or call 01738 475300, quoting the above planning reference number, and you’ll be directed to the most appropriate person.