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Appendix 1 - 5th Local Child Poverty Action Report and Plan 2023-24

Perth and Kinross Council · 29 November 2023
Back to Housing and Social Wellbeing Committee — 29 November 2023 and its agenda

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Appendix 1 
Local Child Poverty
Action Report 
2022/23 and 
Local Child Poverty
Action Plan 2023/24

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2   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24 
Contents
Policy Context .............................................................................................................................................................................................................. 3
Context ......................................................................................................................................................................................................................... 4
Spotlight on .................................................................................................................................................................................................................. 9
Programme Areas for Action in 2023/24 ................................................................................................................................................................... 22
Other Important Developments Planned for 2023/24 .............................................................................................................................................. 29
Challenges .................................................................................................................................................................................................................. 29
Appendix 1 – Child Poverty Delivery Plan 2022-2026 ............................................................................................................................................... 30
Appendix 2 – Additional Data on Priority Families .................................................................................................................................................... 33
Appendix 3 – Links to Companion Publications ......................................................................................................................................................... 35

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This report has been jointly produced by Perth and Kinross Council
and NHS Tayside, it reflects the wider collaboration with our
Community Planning Partners and a deepening engagement with
our key stakeholder groups. 
It is our fifth Child Poverty Action Report and includes actions taken
to implement our Child Poverty Delivery Plan 2022-2026. 
It flows from the Perth and Kinross Corporate Plan 2022/23 -
2027/28 which has Tackling Poverty as a corporate priority and the
Perth and Kinross Community Plan 2022-2032 adopted by our
Community Planning Partners which sets Reducing Poverty as a
strategic priority.
The Child Poverty Delivery Plan aligns with Best Start, Bright
Futures: tackling child poverty delivery plan of the Scottish
Government which covers the same period. It connects to and will
deliver a rights-based approach as set out in the UN Convention on
the Rights of the Child with reference to those articles which relate
to child poverty:
• Article 3 (best interests of the child)
• Article 6 (life, survival and development)
• Article 12 (respect for the views of the child)
• Article 26 (social security)
• Article 27 (adequate standard of living).
It is underpinned by GIRFEC (Getting It Right For Every Child) the
national approach in Scotland to improving outcomes and
supporting the wellbeing of children and young people by offering
the right help at the right time. It supports children and their
parents to work in partnership with the services that can help
them. The GIRFEC approach is child-focussed and uses the
SHANARRI wellbeing indicators, to identify need and measure
progress. 
It also aligns with the Scottish Government’s No One Left Behind
approach to employability support. In particular, the growing
emphasis on supporting parents into work, and to increase their
earnings in work.
It will contribute to the delivery of Scotland's Promise to care
experienced children and young people that they will grow up
loved, safe and respected and relates to the delivery of Plan 21-24
which requires organisations to demonstrate how they are ensuring
that they play a part in mitigating the impacts of poverty. 
Policy Context

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Perth and Kinross has the outward appearance of an affluent area.
We have only 3 data zones in the bottom decile of the Scottish
Index of Multiple Deprivation (SIMD) – Blairgowrie East (Rattray) –
03, Hillyland, Tulloch and Inveralmond – 01 and Muirton – 01. A
deeper dive into the data coupled with lived experience research
and the experiences of our frontline services paints a different
picture with areas of severe poverty and deprivation that we need
to tackle.
The powerful testimony of people with direct experience of poverty
led us to an understanding that "intense poverty exists in Perth and
Kinross" and that “it restricts the life chances and opportunities of
those who experience it." The report on "Child Poverty in Perth and
Kinross" by the Scottish Poverty and Inequality Research Unit and
the Poverty Alliance galvanised the Community Planning
Partnership, Perth and Kinross Council and NHS Tayside to make
tackling poverty a key priority. 
The real extent of poverty is masked by 3 things: 
• Poverty is stigmatised and it is difficult for people to be
open about the fact that this is a challenge that they face. 
• The Scottish Index of Multiple Deprivation, used as a proxy
for measuring poverty, identifies deprived areas, not
people. It is not good at identifying poverty where it is
dispersed such as in rural areas like Perth and Kinross. 
• The over-reliance on income-based measures which do not
take account of the higher cost of living in rural areas. The
Scottish Government's report "Poverty in Rural Scotland"
found that many rural households were at risk of poverty
due to their high expenditure on travel, food and fuel. 
Context

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Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24   |   5 
The Poverty Threshold (before housing costs) is 60% of median
earnings – equivalised by family type and size. 
The UK Minimum Income Standard (MIS) Report 2022 provides an
income calculator which can be used to identify the income level
which different family types need to attain to secure an acceptable
standard of living. These figures were then uprated to give an
approximation of where the MIS rested for different family types in
rural Perthshire. 
The most recent estimates for child poverty in Perth and Kinross
assess that 5,914 children (21.9%) are living in relative poverty. 
21.9%
5,914 children
are living in 
relative poverty 
This suggests that mitigation measures taken during the COVID-19
pandemic had a significant effect as poverty rates have remained
fairly stable between 2017 and 2022. Further information is
available here. We do not yet know what impact the Cost-of-Living
Crisis will have had on children as this data has not yet been
gathered. 
Couple with 2
children
UK Government
Poverty Threshold
£29,588 
MIS UK £51,998 
Lone parent
with 2 children
UK Government
Poverty Threshold
£23,192 
MIS UK £62,277

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This year’s Measuring Poverty Report which is included in the
Children's Scorecard 2021/2022 highlights  some positive
movements:
• The number and percentage of employees across Perth and
Kinross earning less than the Real Living Wage as defined by
the Real Living Wage Foundation has significantly reduced
(13,000 in 2019/20 to 8,000 in 2021/22).
• There has been a slight reduction in job density, meaning
fewer people are chasing available jobs (0.77 in 2019/20
and 0.84 in 2021/22).
• Median earnings increased by 8.8% in the last year; this
would have enhanced the ability of families to cope with the
Cost-of-Living Crisis where inflation reached 10.4%.
However, there are areas for ongoing concern:
• There has been little movement on the gender pay gap (13%
in 2019 and 14% in 2022).
• Private sector rents increased by 26% over 3 years (2019/20
– 2020/21 and 2021/22) compared with a 9.6% increase in
local authority rents over the same period.
• The number of workless households increased significantly
during the COVID-19 pandemic and is still 10% above the
pre-COVID-19 rate (4,000 in 2019/20 and 4,400 in 2021/22).
• There has been a significant increase in payments from
Scottish Welfare Fund which is an indicator of ongoing
financial stress (£342,463 in 2019/20 and £460,834 in
2021/22).
(All of the above data relates to Perth and Kinross only and
not Scotland as a whole). 
The Measuring Poverty report included in the Children’s
Scorecard is incomplete as some of the statistics that we
would normally use to measure child poverty are not
available as COVID-19 and subsequent lockdowns have
disrupted the collection of data. The data that is available in
the main was collected before the impact of the Cost-of-
Living Crisis was felt and is therefore slightly out of date.

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Deepening Poverty for Some
There are different levels of poverty experienced by people: 
• Just above the poverty line – this includes households that
are between 60% of the median income (the poverty line)
and 70% of the median. 
• Just below the poverty line – this includes households that
are below the poverty line (60% of the median income) but
above 50% of the median income. 
• Deep but not very deep poverty – this includes households
below 50% of the median income but above 40%. 
• Very deep poverty – this includes households below 40% of
the median income.
Local figures for Perth and Kinross for deep poverty and very deep
poverty do not exist, however the Joseph Rowntree Foundation
produced the following estimates for us based on their research:
• 2,600 children in deep but not very deep poverty.
• 2,600 children in very deep poverty.

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ACORN Data
Aside from those who are experiencing relative poverty, the ACORN
data for Perth and Kinross reports at household level. As there is an
average of 2.21 persons per household for Perth and Kinross 
(based on 2018 data), it is likely that the number of people who are
struggling financially stands at around 58,000 – or 1 in 3 of those
living in Perth and Kinross. 
Total %
Affluent Achievers 21,572 31%
Rising Prosperity 2,728 4%
Comfortable
Communities
20,017 29%
Financially Stretched 16,860 24%
Urban Adversity 7,783 11%
Ward Level Data
At this stage we can only provide Ward level data for children in
relative poverty – before housing costs. Therefore, this is an
underestimate of the actual numbers of children in poverty. It does
however provide a useful means of comparing one Ward with
another in terms of prevalence. In previous years percentages have
been provided, but these are not currently available for 2022.

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Spotlight on
Anti-Poverty Taskforce
The Anti-Poverty Taskforce was born out of a need to provide a
more co-ordinated and cohesive response to protect the most
vulnerable citizens of Perth and Kinross. It was established to
leverage expertise from across Perth and Kinross and beyond to
engage and inspire collective ownership and commitment to
mitigating the worst effects of the cost-of-living crisis in the short-
term and mitigate the longer-term effects of poverty within Perth
and Kinross.
The Anti-Poverty Taskforce provides independent active leadership
and support for cross-sector collaboration and action to help those
most affected by poverty and the Cost-of-Living Crisis. By drawing
upon expertise from across the area the Taskforce  offers
meaningful support to those experiencing poverty and most at risk
from rising costs. It also provides a co-ordinating focal point for all
the current activities aimed at reducing inequalities – child poverty,
fuel poverty, food supply, and the rural poverty premium.
The Taskforce membership is drawn from elected members, third
sector partners, Police Scotland, NHS Tayside, PKAVS, Citizens
Advice, GrowBiz, supported by Council officers and with expert
advice from Professor John McKendrick at SPIRU (Scottish Poverty
and Inequality Research Unit). A dedicated project manager has
been recruited to provide support to the Taskforce, funded by
Perth and Kinross Council but managed through our partners in
Giraffe.
So far, the Taskforce has:
• facilitated direct connections to a large range of
organisations offering support and assistance
• co-ordinated an approach to Cash 1st with Perth CAB
securing funding from the Trussell Trust to develop a Cash-
First partnership
• facilitated the expansion of the Perth Gift Card for use in
local supermarkets to enable a Cash-First approach to be
broadened
• co-ordinated a multi-agency approach and communications
in response to the Cost-of-Living Crisis and in particular
winter planning arrangements
Ongoing work includes:
• contributing to the development of a Perth and Kinross
Anti-Poverty Strategy, co-produced with all key stakeholders

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• facilitating discussions with Stagecoach and the Trussell
Trust to provide free bus travel to foodbanks
• developing a scheme for the disposal of Council minibuses
to local community groups to facilitate better transport
links, especially in our remote and rural communities
Community wealth building – NHS Tayside
as an anchor institute
NHS Tayside is the largest Anchor Institute in the local region of
Tayside and as such recognises the significant opportunities this
presents and its part to play in improving not only the health of its
population but in also supporting the region’s social and economic
development. 
Examples of current completed actions and work in progress
include:
As an employer
• Full implementation and accreditation of the “Real Living
Wage”.
• Being a Disability Confident Employer providing links with
employability programmes and guaranteed interviews.
• Work to increase visibility in different sectors of population
through promotion of jobs at careers fairs and schools etc.
• Partnership working with colleges and encouraging uptake
of foundational apprenticeships through a current pilot in
six schools within Tayside.
• Continuing support of healthy working lives initiatives and
staff wellbeing programmes alongside promotion and
ongoing enhancement of flexible working policies.
As a mass procurer of goods and services 
• Full implementation and accreditation of the “Real Living
Wage” for all contracts.
• Increasing % of total spend with local suppliers (currently
35% is local to Tayside).
• Meet the buyers’ events, procurement surgeries and
providing coaching on Social Value (SV).
• Development and promotion of NHS Community Benefits
Gateway to local community groups.
• Ensure apprentice numbers on contracts are advocated and
adhered to.
• Work to understand where the current gaps in recruitment
are and utilise the opportunities to include a requirement in

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construction contracts to encourage employment for long-
term unemployed; utilising links with Local Employability
Partnerships and the meet the supplier events.
NHS Tayside’s position as an Anchor Institute will encourage other
organisations to reducing health inequalities associated with
poverty. 
Children’s Scorecard 
PKC commissioned research on the lived experience of Priority
Families experiencing poverty in Perth and Kinross. The research
was conducted by the Poverty Alliance and the Scottish Poverty and
Inequality Research Unit at Glasgow Caledonian University. Families
told us how poverty impacted on their lives and how they
experienced our services. Families were asked what services they
needed and what services could do differently or better to meet
their needs. 
The areas of most concern to families were:
• support for mental health and wellbeing
• stigma and dignity
• crisis support
• access to good quality, affordable housing
• for schools to provide information about what help was
available and improve the quality of school meals
• affordable, flexible childcare and after school provision to
support parental employment
• affordable transport 
(More detail on these issues can be found in the Children’s
Scorecard linked above.)

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The research was shared with Perth and Kinross Council’s Services –
and was used to determine which indicators were required to
measure how well Services respond to meet needs.
The  Children’s Scorecard was developed as a means of reporting
on progress and identifying areas of improvement. 
The first Children’s Scorecard laid the baseline – and in 2022 the
second Children’s Scorecard was signed off. It showed that progress
had been made in most of the areas identified by Priority Parents –
but it also identified those areas where further work is required.
These have now been factored into ongoing workplans and will be
addressed in the coming year.
The Children’s Scorecard for priority parents has:
• created a focal point for discussion with services which
centres on what parents need – and enables the Services to
factor this into their Service Improvement Plans
• identified gaps in provision and to move resources to those
areas of most importance to parents
• enabled us to measure how well we are responding to the
concerns raised by parents
A review of the Children’s Scorecard identified areas of
improvement which we will address in the coming year.
• We will close the time lag between gathering and reporting
on the performance information – we will do this by aligning
with the Council’s Improvement Planning process and the
LCPAR (Local Child Poverty Action Report) reporting cycle.
• We will embed consultation with Priority Families in the
wider stakeholder engagement and consultations
undertaken by the services and ensure that the Children’s
Scorecard areas of focus are updated accordingly. 
NHS Tayside Community Benefit Gateway
A Community Benefit Gateway has been established by NHS
Tayside as part of its broader role as an economic anchor
institution. Ongoing work through NHS Tayside procurement
processes have encouraged local suppliers to register and use the
portal – 60 new suppliers signed up in the last quarter of 2022/23 –
bringing supplier sign-ups on the system to 244. 
Click here to access the NHS Community Benefits Portal.
Perth and Kinross Council is also working with communities and
businesses to achieve social value from the money we spend. We
include Community Benefit Clauses in as many of our contracts as
possible. For more information on what this has delivered click here
to access the community benefits map.

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Payments to Foster and Kinship Carers
Perth and Kinross Council increased weekly payments to foster and
kinship carers by 3%. A Cost-of-Living Crisis payment of £400 per
child in foster or kinship care or £300 per young person in
Continuing Care was provided to 192 families to help with
additional food and fuel costs last winter.
NHS Tayside Cost of Living Staff Task Group 
A Cost-of-Living Staff Group was set up by NHS Tayside in June
2022. Members from staff groups across the organisation are
represented and the group is jointly chaired by a member of the
Workforce Directorate and Staff-side (Trade Union). The Cost-of-
Living Staff group has developed new resources for staff such as a
Cost-of Living Support directory and they have arranged and
promoted awareness sessions delivered by various agencies for
staff to attend such as Money Helper awareness session, Save
Energy at Home and Focus on Finances sessions.
Giving Young People a Voice - Letham 
Love Letham is a collaboration between the Wellbeing Economy
Alliance Scotland and Perth and Kinross Council. It is a pioneering
project bringing together children, young people, families, residents
and senior representatives from Perth and Kinross Council to co-
create plans to make Letham the best place for children to grow up.
What we did
• Hundreds of children, young people and families shared
what wellbeing means to them.
• Diverse commissions of primary aged children, young
people, local adults and decision makers were recruited.
• Commissioners analysed data, developed a shared vision
and made recommendations.

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The Love Letham Commission comprised 3 distinct groups to
provide appropriate spaces for people to work with peers before
collaborating more widely.
Each school Commission was given £500 for their time that they
could spend on something which would boost wellbeing at their
school. Young people fed back that they preferred to work without
adults and then share what they came up with.
The issues raised were broad – and poverty-related issues featured
amongst those that young people wanted to see addressed. Young
people’s focus on safety, decent homes and mental health support
was echoed by adults. 
Concerns relating to poverty raised by young people
• People can’t afford good food.
• People don’t have enough money.
• Homelessness.
• Houses are overcrowded.
• Access to services.
• There is no doctor, nurse, health visitor or mental health
services in Letham.
• If you are disabled, it is hard to access everything.
• Spaces for young people to meet and spend time.
• Not enough public transport.
• Need more after school clubs.
What comes next?
Building on the experience of Love Letham, Perth and Kinross are
setting up a multi-disciplinary team of service providers from across
the Council and Community Planning Partners. They will be
empowered to respond to the unique needs of the area – and will
address the issues of concern raised by young people.
“We like having our opinions listened to and
valued.”
Member of the Inbetweeners Youth Group
“Children’s voices lead the whole process. We
kept going back to them to get more clarification
and test things with them. We believe this is more
meaningful than typical engagement processes
with children.” 
Commissioner

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“We hope that Perth and Kinross Council will be
able to follow through quickly with simple things.
Making younger people part of the decision-
making process is an excellent way of beginning
this journey.” 
Elsa (20) and Linda (72) Commission members
Wraparound Care for Working Parents
The Pitlochry community was provided with Out of School Care
Services by a voluntary management committee. They reached out
to the Childcare Strategy Team as the service was at risk of closure.
A Pitlochry Wraparound Care pilot was agreed to provide
affordable, flexible childcare, before and after school and during
some of the school holidays.
Pitlochry WAC (Wraparound Care) currently provide childcare for
68 children from 45 families. The pilot has been extended to deliver
this service for the coming year ensuring families can access
dependable childcare that will allow them to sustain employment. 
Cash-First  
Letham4all is a local community anchor organisation and is the lead
organisation for a Cost-of-Living Crisis working group involving a
range of organisations including Perth and Kinross Council, third
sector organisations delivering services to vulnerable groups and
locally-based community service delivery organisations.

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Aim
To identify new ways of delivering a Cash-First approach to support
people impacted by the Cost-of-Living Crisis and to deliver a faster
response to people needing emergency top-ups of utility cards. 
Challenges
• Governance around cash handovers.
• Concerns around storing and accessing cash in office
premises.
• Time taken to process support, especially in relation to
emergency pay-as-you-go utility top-ups, keys and cards.
• Concerns around issues relating to dignity, lack of personal
choice and confidentiality in the community.
Problems Encountered
Very few charities use the PayPoint System and as a result it took
longer than anticipated to complete the installation of the PayPoint
service. As a stopgap measure the group purchased a supply of
MicroNEX Perth Cards. These were used at participating shops as a
pre-paid Mastercard and enabled people to purchase anything
from food, clothing, fuel and utilities. 
PayPoint
Letham4all received some funding from Perth and Kinross Council
to install a PayPoint System. The process involves:
• obtaining the service user’s name and mobile phone
number
• sending a unique code to the service user’s mobile phone
This can be used by the service user at any PayPoint store to top up
a utility card, pay a bill or receive cash.
Installing PayPoint cost £10,000 and there is an ongoing annual cost
of £7,500 in addition to a charge of £1.50 for each transaction. 
The Perth Card cost the face value of the card and the staff time
involved in handing out or delivering the card to the service user. 
Use of the PayPoint system reduced staff time taken to access and
process a cash payment.  
“It eliminated the need for staff to go with the
tenant to top up the card or key. It is less intrusive
to those who have received it and doesn’t feel as
though staff are micromanaging the situation.”

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Amounts paid out were small – from £20 to £45. Over a 3-month
period, 27 payments were made. Letham4all saved an estimated
£32.70 per transaction as a result of reducing the staff time
involved in processing payments. 
85 Perth Cards with a value of £30 were distributed by Letham4all
enabling those who were experiencing financial crisis to get
immediate help to tide them over until the service user could be
signposted to Welfare Rights, Perth CAB or other support
organisation. 
“We have been able to offer immediate support
which alleviates stress to parents and their
children. There is no stigma attached to this type
of payment. Anecdotally we have been told of the
relief that people feel at being given these
relatively small amounts of money to tide them
over in a financial crisis, preventing things getting
worse in relation to their own mental health and
being able to provide the basic necessities for
those they care for is really important.”
“We are able to help someone who is having an
emergency out with the opening hours of the
Community Fridge and local foodbank. And it
offers personal choice and dignity in the process.”
Next Steps
Perth and Kinross Council and Letham4all are interested in a test of
change project to see if the PayPoint System can be scaled up and
delivered across Perth and Kinross. This could be of assistance in
rural areas where access to community larders and foodbanks is
hampered by transport availability and cost. 
Crisis Prevention – A Belt and Braces
Approach
Households can access our local Financial Insecurity Fund (FIF) if
they agree to a welfare benefits check. This ensures that
households are receiving their full UKG entitlements. The Welfare
Rights Team ensures that households are receiving their full
entitlements so that they are better equipped, financially, to cover
their ongoing costs of living. Once this is done, the families’
situation is reviewed, and payments can then be made if the
household fits the eligibility criteria with a view to preventing crisis

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at a future date. The process has minimal ask of customers in terms
of evidence due to the access we have to statutory information.
NRPF (No Recourse to Public Funds) Crisis Grants
There is no comprehensive benefit check for these cases as there is
no recourse to public funds. We routinely make onward referrals to
the Ethnic Minority Law Centre for these households, many of
whom are EEA Nationals with no status.
Child Poverty, Debts and Rural Poverty
The FIF targets low-income households, Priority Family Groups and
people with protected characteristics.
The Fund includes one-off rural hardship payments and other
payments which assist with the cost of oil/gas/solid fuel which
requires large, upfront payment. The Fund can also assist with
priority debts such as rent, Council Tax, energy, school dinner and
broadband debt.
Added Value
Households do not need to be in crisis to access the FIF therefore it
is preventative.
Help with priority debts can:
• prevent or remove the costs attached to diligence
• prevent sequestrations
• replace some provision that Welfare Reform removed
(Discretionary Housing Payments in respect of Council Tax)
• prevent the need for Money/Debt advice thus protecting
Partners valuable resources
• address the issue of school dinner debt which SG later
included in their priorities and issued best practice
• act as a powerful incentive to households to have a benefit
check (win-win) which reduces the need for crisis assistance
later 
Effective partnership working with the Child Protection Team,
Community Safety, HSCP (Health and Social Care Partnership) and
Health colleagues to prevent risks to children and adults and
contributes to prevention and detection of crime, of which we have
some examples.
Partnership Working
Pink Saltire/Perth Welfare Society/Gypsy/Traveller Community
Groups
We worked closely with Pink Saltire, Gypsy/Traveller Community
Groups and Perth Welfare Society to provide funding to them so

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that they could provide grants, with one-off funding, to households
in their communities that found barriers to accessing mainstream
assistance. We are working with the Equalities Team and these
groups to establish what would best meet their needs and how
services should be delivered to meet those.
Working with schools
We have a referral agreement in place with schools and Community
Link Workers Families on a low-income are awarded grants to
contribute to the cost of clothing for school-age children.
Aberlour – Tayside Hardship Project
The three Tayside Councils work in Partnership with Aberlour to
provide an enhanced welfare rights service to families with children
on the edge of care. Almost all of the families have debt situations
and we have been able to assist over 20 families.
Testimonials from Aberlour:
Feedback from two Aberlour families:
“It’s been the best thing anyone has ever done for
me.”
“I feel much more confident that I can manage my
own money better now and I know what to do in
the future if I have a problem.”
Breakdown of FIF payments 2023/24
A breakdown of the payments made direct to people’s pockets can
be found in the Welfare Rights Team Annual Report 2022/23 -
Payment Schemes - Perth & Kinross Council (pkc.gov.uk) and in
addition, Pink Saltire was allocated £15K to distribute grants and
Perth Welfare Society was allocated £10K to distribute grants to the
people in their communities.
The FIF goes beyond signposting, advice and information; it is
practical help at a point in time and at the first point of contact. It is
an example of one of the most holistic ways of working. It is
preventative and it also gives a bit of hope to households. If
entitlements are in place and if debts are removed, reduced or
more manageable then the overall stress for low-income
households, most of whom may have multiple stressors, reduces
and people feel that wee bit more able to cope.

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Cost-of-Living Crisis Response
A Cost-of-Living Crisis group was convened by Letham4all, a local
community anchor organisation. The group comprised participants
from Perth and Kinross Council (Chief Executive’s Service, Housing,
and Education and Children’s Services), Police Scotland, NHS
Tayside, Church of Scotland, Baptist Church, Aberlour, Remploy,
Penumbra, Perth Welfare Society, and Homestart. Membership of
the group varied between July 2022 and April 2023. 
The group identified the need for a community-based response to
the Cost-of-Living Crisis which spanned the provision of advice,
warm spaces, community food, warm home packs and emergency
Cash-First payments. 
Partly in response to this group’s feedback, the Council prepared a
Cost-of-Living Crisis Strategy which was fast tracked for approval in
September by Perth and Kinross Council who provided an initial
funding package of £320,000 which was later augmented by a
further £100,000. The fund opened in October 2022 and closed in
January 2023 when all funds had been allocated. 
120 community organisations were involved in delivering warm
spaces, warm home packs and community food. Signposting to
other services and support was available at all locations. 
A Reflective Practice Day is planned for September 2023 to capture
lessons learned and propose actions to be taken this winter. 
“There was a real benefit to people knowing that
lunch would be provided, and their heating didn’t
need to be on until the evening – it saved money
and worry.” 
St Columba’s Episcopal Church
“2 people found employment through engaging in
the warm space. People were able to come
together and found friendship and support.” 
Rannoch Community Trust 
“I have been attending the warm space from the
very start, it gives me so much. Not only does it
reduce my costs, but I find myself being part of a
group that is very friendly.” 
Anonymous Beneficiary

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“Bringing my kids and letting them play games
while I speak to others gives me a very big break. I
feel I don’t need to ask the common questions
such as is the food halal? Thank you very much.”
Anonymous Beneficiary
“The warm space has been a lifeline for many. We
recently received over 30 people from the Sri
Lankan community. We always ask how they
found out about the warm space – the answer is
varied – social media, PKC website and word of
mouth. Daily we are serving a minimum of 50
people.”
Perth Welfare Society

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22   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24
Work – Support parents to enter, sustain
and progress in work
• Support parents into employment which pays the Real
Living Wage or more.
• Take action to close the gender employment and pay gaps.
• Address the challenges presented by rurality.
Improvement Required
• Greater engagement with business and the private sector.
To support the need to take effective action to help parents
into employment that pays the Real Living Wage and close
the gender employment and pay gaps. 
• Ensuring our investment in economic development delivers
inclusive growth that benefits all in our communities and
delivers economic opportunities for groups and
communities which are currently experiencing
disadvantage.
• Join up action to deliver access to affordable housing,
transport and childcare to support parents into work.
• Remove the barriers to employment for parents and those
living in rural and remote rural areas.
Partners
Anti-Poverty Taskforce, Perth and Kinross Council, NHS Tayside,
GrowBiz, other business partners to be identified.
Actions
• We will work with organisations such as the Business
Gateway, Chamber of Commerce, Federation of Small
Businesses and GrowBiz to champion the benefits of paying
the Real Living Wage and the Fair Work principles.  
• We will identify, and promote best practice on delivering
the Real Living Wage and embed this within our Economic
Wellbeing Strategy and ensure it features in Supplier
Development programmes.
• NHS Tayside will work with employability, procurement and
estates staff and partners to develop itself as an Anchor
Institute with the aim of using its strategic influence to
tackle poverty and health inequalities.
Programme Areas for Action in
2023/24

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• Raise awareness about the Real Living Wage during
Challenge Poverty Week.
• Update Perth and Kinross Economic Wellbeing Strategy to
ensure investment is used to promote Fair Work, address
barriers to labour market participation, and creates
economic opportunity and investment in areas of
disadvantage.
• NHS Tayside will prioritise its role as an anchor employer
and will improve the interface with the Local Employability
Partnership to improve access to employment and
representation in the NHS workforce amongst people who
are care-experienced, carers, black and minority ethnic
groups including Gypsy Travellers, people living in the 20%
most deprived areas, disabled people and lone parents. 
• PKC will take the following actions to extend childcare
provision to support parental employment:
o expand the service redesign of Wrap Around Care to
provide flexible, affordable childcare packages 
o launch Community Childminding to support the most
vulnerable families
o increase uptake of strong start 2 places
• Support parents who wish to take-up self-employment as
childcare providers to gain the necessary skills and
qualifications to provide community-based childminding
services. 
• Ensure more joined-up partnership working between the
Council’s Employability services for parents, and teams
working to support parents through childcare and
educational initiatives.
• Make effective use of the additional £300K secured in the
Council budget from 2023/24 to provide additional support
to parents seeking to get into work or increase their earning
power in work.
• Make effective use of the Parental Employment Support
Fund to connect childcare, employability and transport
offers to remove barriers to employment for Priority
Parents.
• Work with the Local Employment Partnership and Network
to promote collaborative approaches to securing funding for
employability programmes which target Priority Parents.

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24   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24
Dignified Living – Maximise the support
available to families to lead dignified lives
and meet their basic needs
• Addressing the rural poverty premium.
• Addressing the needs of the Gypsy/Traveller and other
minority ethnic communities.
• Addressing stigma which prevents parents and families from
seeking support.
Improvement Required
Delivering a one-Council, whole-family, whole-community approach
requires us to develop and embed multidisciplinary, cross-
organisational working in our localities to connect children and
families to the help that they need and want.
We need to have a more systematic approach to targeting and
engaging with our Priority Families and those with Protected
Characteristics. 
Partners
Anti-Poverty Taskforce, Perth and Kinross Council, NHS Tayside,
Improvement Service, Perth CAB, Letham4all, community anchor
organisations, locality-based multidisciplinary teams (Highland
Perthshire, Coupar Angus, Letham) Perth Welfare Society.
Actions
• Using data-driven approaches which analyse socio-
economic data and data relating to the uptake of Council
concessions, plot gradients of unmet need to local schools. 
• Target income maximisation, employability offers and,
where possible, social prescribing to schools with the
greatest levels of unmet need associated with poverty and
inequality.
• Develop locality-based multidisciplinary, cross-
organisational teams who can support and connect parents
and families to services which take them beyond crisis
interventions to sustainable livelihoods. This will involve:
o formation of locality, multi-disciplinary, cross-
organisational teams 
o engagement with key stakeholders in local
communities including Priority Parents and people
with Protected Characteristics

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o mapping of local service provision across the public,
third and community sectors
o development of referral management processes and
software to support frontline workers and local
service managers to connect families to a broad
range of services covering crisis intervention, whole-
family health and wellbeing, housing, income
maximisation, debt management and employability
o delivery of training programmes to frontline workers
(Support and Connect) and Priority Parents (Building
Resilient Families) to enable them to support Priority
Parents to access the help and support they need to
move from crisis to sustainable livelihoods
o identification of local gaps in service provision and
development of local service footprints for those
services currently centrally delivered
o devolved budgets to support the development and
implementation of Locality Plans
• NHS Tayside will promote the Warmth Matters app and
website to enable frontline workers to signpost people to a
range of services and support across income maximisation,
debt and energy advice, mental health and wellbeing and
employability.
• Our Welfare Fund Team will work in partnership with Perth
Prison to provide an accelerated service to people on
release from prison as part of a wider voluntary throughcare
programme. 
• Our Welfare Rights and Welfare Fund Teams will provide
outreach at Perth and Glenochil prisons and to prisoners’
families. This will be a Scotland-first, no other Council has
ever provided Welfare Fund services within prison
establishments.
• Our Welfare Rights Team will work with Aberlour to
establish a Welfare Rights Academy to provide training on
welfare benefits and income maximisation across Perth and
Kinross. 
• Develop a joined-up approach to crisis intervention which is
underpinned by a Cash-First approach. This will involve:
o Perth and Kinross Council Welfare Rights and
Welfare Fund Teams will continue to deliver Cash-
First training to the frontline across Perth and
Kinross and work closely with foodbanks and
community groups to ensure that those accessing
food are first accessing statutory cash provision
o establishment of a Think Yes fund to enable frontline
workers to get quick emergency cash to children

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26   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24
o support Letham4all to make PayPoint System
available across Perth and Kinross to Support Cash-
First emergency payments of small amounts to tide
people over until benefits are received
o NHS Tayside staff will be provided opportunities to
access income maximisation services 
o The development of a new referral management
system (see above) which will be undertaken by
Perth CAB and rolled out across Perth and Kinross.
NHS Tayside will contribute to the development of
Cash-First approaches through networking, co-
delivery of training, sharing knowledge of services
and good practice. 
• NHS Tayside will increase the number of health placed
income maximisation referrals to welfare/energy advice
services. This will include new work with families where
children are severely disabled or have complex needs. We
will also focus on staff working in paediatrics to ensure they
can refer appropriately to connect families to help and
support. 
• Following a ‘Health in All Policies’ pilot with PKC Housing
Services, NHS Tayside and Public Health Scotland, NHS
Tayside will work with their local authority partners to
strengthen impact assessments around health inequalities
and poverty. 
(Link to report -  Health Inequalities Impact Assessment)

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Survive and Thrive – Supporting the next
generation to survive and thrive
• Closing the poverty-related attainment gap.
• Addressing the challenges faced by disabled young people
entering further and higher education and the jobs market.
• Addressing mental health and wellbeing issues for parents
and children affected by poverty.
Improvement Required
Recognition that children from more disadvantaged backgrounds have
not recovered from COVID-19 as readily as those from less
disadvantaged families. Address the challenges faced by disabled
children and young people, children with complex needs. The poverty-
related attainment gaps show a mixed picture, narrowing for P4 and
S3, but some areas widening at P1 and P7 and remaining largely static
for school leavers. Whilst children from more disadvantaged
backgrounds have performed more strongly than ever, those from less
disadvantaged families have improved slightly more, essentially
bouncing back more readily after the disruption from COVID-19.
Partners 
NHS Tayside and PKC (Education and Children’s Services)
NHS Tayside Actions
• We will enhance current links with CAHMS to provide
training on poverty sensitive practice and referring to
services for financial inclusion and cost-of-living support. 
• Our Public Health team with work with ECS to promote Cost
of the School Day resources.
PKC Actions
• We will work with partner organisations to put in place
robust referral pathways around mental health and
wellbeing support which parents can access on their own
behalf or on behalf of their children.
• We will work with our headteachers to maximise the impact
of PEF (Pupil Equity Fund) funding on children experiencing
educational disadvantage because of poverty. Education
and Children’s Services will ensure there is
o continued promotion of, and support to schools in
the delivery of, evidence-based interventions to
target aspects of literacy, numeracy and health and
wellbeing building upon our growing local evidence
base
o effective deployment of Scottish Government
Strategic Equity Funding in Perth and Kinross to

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28   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24
rigorously map, challenge and support school PEF
building upon existing structures and approaches
o development of the Closing the Gap Tool to create a
holistic planning and impact measurement tool
o regular reporting and analysis of progress to the
Raising Attainment Board
• We will develop and implement a refreshed Raising
Attainment Strategy for 2023-2026 reflecting our
unwavering commitment to achieving the highest outcomes
for all, especially those most disadvantaged by poverty. The
Raising Attainment Strategy 2023-2026 will set our
approach to ensuring that every child achieves:
o the highest standards in literacy and numeracy
o the right range of skills, qualifications and
achievements to succeed
• We will work in partnership with local community
organisations to provide School Holiday “Fuelled for Fun”
programmes to provide activities and food to school-age
children.
• We will work in partnership with Tayside Contracts to
increase the take-up of free school meals.
• Our Early Years and Childcare Service Team will develop
work with Gypsy Traveller families to support their child’s
development, expanding on the provision of starter sacks. 
• We will implement the Perth and Kinross Corporate
Parenting Plan 21-24. This will include:
o creating a Connections Plan for every looked after
child
o providing support and training for foster and kinship
carers around strengthening connections between
the child and those most important to them
o strengthening joint work between Children’s
Services and Criminal Justice Services to expand
programmes in the community to prevent and divert
young people away from offending behaviour
o using an opt-in model, providing all children aged 5+
with access to independent advocacy and
information on how to be supported by Children’s
Rights Lawyers
o using an opt-In model, providing independent
advocacy to families with children under the age of 5
o increasing support to the Young People with Care
Experience Groups

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NHS Tayside – Child Health Commissioner
A newly appointed dedicated, Child Health Commissioner to NHS
Tayside has a key role in the creation of policy, processes and
practice which will contribute to all children and young people’s
services across NHS Tayside. The Child Health Commissioner will
contribute to the strategic approach of tackling child poverty and
health inequalities.
1. We have not been able to report on services and support to
Priority Family Groups and those with Protected
Characteristics – outwith the “Fuelled for Fun” holiday food
programme. At present our services have no way to identify
priority families within the data we collect. In the next year,
we will commence discussions with key service providers on
how this disaggregated reporting might be achieved in
future years.
2. Information Governance and the requirements of the GDPR
(General Data Protection Regulation) legislation prevent us
from using Council and NHS held data to identify and target
specific families for support. There are also significant
information governance requirements involved in sharing
data. We have contributed to the Improvement Service’s
Rural, Remote and Island Child Poverty Network to raise and
address these concerns.
3. The Scottish Index of Multiple Deprivation, used as a proxy
for measuring poverty, identifies deprived areas, not
people. As Scottish Government distributes monies/funding
to local authorities based on SIMD data, this is problematic
for Perth and Kinross that has rural areas where poverty is
dispersed. 
Other Important Developments Planned for 2023/24
Challenges

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30   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24
Strategic Aims
• To raise awareness about the causes and consequences of
child poverty.
• To foster social cohesion and reduce stigma surrounding
poverty for children and families.
• To reduce the negative effects of living in poverty for
children and families.
• To enable children and families to prepare themselves for a
life free from poverty.
Objectives
Work
Provide opportunities and support needed to enter, sustain and
progress in work 
(Employability and skills, housing and economic opportunity,
connectivity and childcare) 
Sharpening Focus
• Supporting parents into work that pays the Real Living Wage
or more.
• Taking action to close the gender employment and pay
gaps.
• Addressing the challenges presented by rurality.
Dignified Living 
Maximise the support available to families to lead dignified lives
and meet their basic needs.
(Person-centred support, social security and income maximisation)
Sharpening Focus
• Addressing the rural poverty premium.
• Addressing the needs of the Gypsy Traveller community and
other minority ethnic communities.
• Addressing stigma which prevents parents and families from
seeking help and support. 
Appendix 1 – Child Poverty Delivery Plan 2022-2026

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Survive and Thrive 
Supporting the next generation to survive and thrive.
(Education and Children’s Services, Health and Social Care)
Sharpening Focus
• Closing the poverty-related attainment gap.
• Addressing the challenges faced by disabled young people
entering further and higher education and the jobs market.
• Addressing mental health and wellbeing issues for parents
and children affected by poverty.

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Our Approach
Deliver a one-Council, whole-family, whole-community approach to
connecting children and families to the help and support they need
to mitigate and move beyond poverty. 
Sharpening Focus
• Changing the way we work to use data-driven approaches to
identify and connect with families affected by poverty.
• Offer no wrong door approaches to connecting families to
the help and support they need and want.
• Developing multidisciplinary, cross-organisational working in
teams at locality level to build inclusive communities which
strengthen the web of support on offer to families and
children affected by poverty. 
One Council – whole family – whole
community approach 
Multi-disciplinary teams – cross-organisational delivering key 
worker support to connect families to holistic help and support
Work
Support
parents into
employment
that pays the
Living Wage
Close gender
employment
and pay gaps
Address
barrers -
rurality
Dignified
living
Address rural
poverty
premium
Meet needs of
gypsy travellers
and minority
ethnic families
Challenge
stigma
Next
generation
Close
attainment
gap
Level
playing-field
for disabled
young
people
Mental
health and
wellbeing -
parents and
children

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There is limited local data available on Priority Families. 
Lone Parents
There are approximately 
4,800 
lone parent families 
in Perth and Kinross1
Just over a third of families on
Universal Credit are headed by a
lone parent (31%) – 2,756 families in
all 2 
1 Stat-Xplore HHs on Universal Credit – Single Parents May 2023 
Disability
505 
households 
claiming Universal Credit claim
the Disabled Child Element1
16.5% 
of households
with children claiming
Universal Credit receive the
Carer Element2
2 Stat-Xplore – HHs on Universal Credit by Carer Element (Feb 2023)
Appendix 2 – Additional Data on Priority Families

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34   |    Local Child Poverty Action Report 2022/23 and Local Child Poverty Action Plan 2023/24
Households with 3 or more children
There are 
705 families 
claiming Universal Credit who
have 3 or more children3 
Youngest Child Under 1
There are 
1,153 children 
under 1 year of age3
Mothers Under 25
No data available. 
Other information
5.8% 
of households 
with children claiming Universal Credit
receive the Childcare Element.
Only 219 families with children are claiming
the Childcare Element available on Universal
Credit.
3 Perth and Kinross Council Area Profile (nrscotland.gov.uk) National Records of
Scotland (Aug 2023)

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Appendix 3 – Links to Companion Publications
Children's Scorecard
Local child poverty action report 22/23