Democracy Spraffa

Appendix 2 - Pledge and Actions Update

Perth and Kinross Council · 1 October 2025
Back to Housing and Social Wellbeing Committee — 1 October 2025 and its agenda

Text extracted from the council's PDF. Layout and reading order may differ from the original.

Original council PDF · Download plain text

Page 1

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
1
Appendix 2 
Cultural Pledge 1 We will celebrate our cultural diversity and make culture in Perth and Kinross accessible for everyone. 
Cultural Pledge 2 We will ensure culture and heritage are integral to Placemaking decisions. 
Cultural Pledge 3 We pledge to make co-creation with local communities central to our cultural programmes. 
Cultural Pledge 4 We pledge to develop new partnerships locally, nationally and internationally and strengthen the ones we have, bringing
significant culture and new work to local.
Cultural Pledge 5 We pledge to maximise spaces and places for creative activity across all our localities. 
Cultural Pledge 6 We pledge to use data and evidence collaboratively to shape programmes which are well tailored to audiences and increase
participation by growing new audiences.
Cultural Pledge 7 We pledge to make culture count in tackling the climate emergency. 
Cultural Pledge 8 We pledge to support young people to learn, work and grow skills through culture. 
Cultural Pledge 9 We pledge to support and develop our small creative and craft businesses. 
Cultural Pledge 1 – We will celebrate our cultural diversity and make culture in Perth and Kinross accessible for everyone
No. Action Lead Resource Success measure Deadline Progress update
1.1 We will continue to
deliver the new Perth
Museum project with a
vibrant inclusive
community
engagement
programme. Design the
Year 1 opening
PKC, 
CPK,
Historic
Environment
Scotland
Existing
capital,
revenue and
staff
resources
Full Business Case targets
for visitor numbers
(167,000) delivered
Number of community
engagement participants
in Perth Museum
programmes. 2024 public
programmes planned and
September
2023. 
Complete.
Perth Museum opened on the 30
March 2024 with a weekend of events
and celebrations. By 30 November
2024 the Museum had received
210,615 visitors. 
The Cairncross Gallery also includes
work by 6x artists commissioned to

Page 2

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
2
No. Action Lead Resource Success measure Deadline Progress update
programme and ensure
all partnership
relationships are in
place.
approved by Perth
Museum Project Board
create banners/standards which tell
Perthshire stories through visual art in
co-creation with members of the local
community as a large-scale
community engagement project with
links to our UNESCO City of Craft and
Folk Art designation. Linking with the
banners project, 6 workshops were
offered alongside the museum
opening programme, the workshops
were held in Average Gallery and
encouraged the community to engage
without the threshold paralysis which
may have impeded engagement with
the museum itself.
1.2 We will support all
funded partners to
develop and publish
their EDI Plans
PKC
Equalities
Existing
staff
resource
Published EDI plans for
each funded organisation
October
2026    
Perth & Kinross Council update - The
Equalities Strategic Forum brings
together PKC and external partners. 
PKC's Learning Programme is available
to all Forum members, and equalities
learning features within this. 
Perth Theatre and Concert Hall
update - implemented our IDEA
(Inclusion, Diversity, Equality &
Accessibility) plan in 2022/23, which is
further supported by our
comprehensive strategy until 2027/28. 
Starting from a position of Inclusion
being fundamental to our activities, we
are striving for a future in which the

Page 3

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
3
No. Action Lead Resource Success measure Deadline Progress update
performing arts are essential to our
communities. Our commitment to
IDEA is, therefore, central to all
policies and processes, and by
undertaking continual review and
training, we monitor and are
transparent about our progress. 
Taking a holistic approach towards
embedding IDEA, our strategic
objectives are to: 
Internally: 
- Attract, develop, and retain a
workforce that reflects the diversity of
the communities we serve. 
- Build a shared understanding of our
obligations and support staff in
adhering to best practices.
- Follow and meet the goals of the
Scottish Government’s Fair Work First,
enabling all employees to reach their
full potential. 
Externally: 
- Engage with and listen to our
communities, responding to their
needs and motivations.
- Programme and support artists to
produce work that is authentic and
respectful in representing their
experiences.

Page 4

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
4
No. Action Lead Resource Success measure Deadline Progress update
- Improve access to and increase the
visibility of our work, offering multiple
entryways and overcoming barriers to
attendance.
1.3 We will launch our
Invest in Culture and
Sport programme to
raise £5M additional
funding from
business/other sources
to fund free and
subsidised access to
culture
PKC, 
Perth City
Leadership
Forum, 
Community
Planning
Partnership
Existing
staff
resource
£1M committed or raised
in Year 1
October
2026
Action to be reviewed.
1.4 We will support
partners and local
festivals to access
funding enabling them
to grow their digital and
hybrid cultural
programmes
PKC Existing
staff
resource,
PKC Digital
Inclusion
Fund,
National
funding
sources
Number of additional
cultural participations.
Additional funding
accessed by partners for
digital participation
October
2026
Perth Theatre & Concert Hall update
- In June 2024, through the Perthshire
Box Office, Perth Theatre and Concert
Hall launched our online shop PBO+. 
Working with artist, The Grey Hill and
local playwrights, this shop is
designed to incentivise people to
attend live events and to enable those
who are unable to visit to engage with
artistic content digitally. 
From 2025/26, we will also sell e-
books of classic theatre texts in
partnership with Bloomsbury and LA
Theatre Works with The Grey Hill
developing AI algorithms to convert
online buyers into live event bookers.

Page 5

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
5
No. Action Lead Resource Success measure Deadline Progress update
1.5 Perth Theatre and
Concert Hall will
continue to champion
diversity onstage and
off, and working
closely with local
communities to reflect
their diversity and
providing opportunity
for artists from diverse
backgrounds to
perform on our stages
Perth Theatre
and Concert
Hall
Existing
resources
Programme reflects
interests of local people;
onstage diversity
continues to develop
October
2028
Although our approach is to support IDEA
in the broadest terms and across all
protected characteristics, ongoing
monitoring of audience and employee
data has revealed the under-represented
segments for which Perth Theatre and
Concert Hall's IDEA strategy can have the
most significant impact. Our priority
outcomes until 2027/28 are to: 
Ethnicity – increase engagement from
Eastern European communities by an
avg. of 18% year-on-year:   
- To begin with, 4.7% of the local authority
population are first- and second-
generation Poles. However, our figures
suggest that since reopening (October
2021), less than 1% of our audiences have
been from the Polish community, while
3% of staff identify as such. We also know,
anecdotally, that there are smaller
pockets of Bulgarian, Ukrainian,
Romanian and Roma communities across
the region who we need to increase
engagement with; 
- Through our current five-year focus on
Developing Audiences from the Polish
Diaspora, responsive pricing, promotion
and programming are intended to broaden
appeal amongst this group and reach
other Eastern European communities

Page 6

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
6
No. Action Lead Resource Success measure Deadline Progress update
organically. Supporting programming
partners include Friends of Bydgoszcz
(Perth’s twin city), Cryptic, Ela Orleans,
Filmograf, Graeae Theatre Company, the
Illuminated Film Company, Nicola
Werenowska and Wojtek Animation;  
- Working with local school, the Centrum
Edukacyjne Bajka, we will target vacancies
and new skills development projects,
Perth Youth Theatre Production and The
Collective, to their 400+ students to
increase our recruitment pipeline and will
collaborate with Ando Glaso to shape a
new participatory project with musicians
from our former Gordon Duncan
Experience traditional orchestra and their
youth ensemble, Zor.    
Sexual Orientation - increase
engagement from the LGBTQIA+
community by an avg. of 13% year-on-
year: 
- While 12.5% of staff identify as such,
over 2023/24, engagement from
LGBTQIA+ audiences remained stagnant
at 3%. Forming a cross-organisation
group, coordinated through our Employee
Forum, of those with lived experience and
allies, we need to understand why and
work with our teams to increase reach;  
- As a starting point, we are doing so

Page 7

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
7
No. Action Lead Resource Success measure Deadline Progress update
through a new project, the three-year
(minimum) Teenage Fanclub, leading to
the formation of a Youth Board and
working with our artists and young people
to devise wider Learning & Engagement
opportunities for our own-produced work
including The Rainbow, Footnotes to a
Rendezvous and Dance of Death;  
- We will also pursue new programming
and development opportunities for local
queer artists through Gig on a Truck and
125 Live! Three-year sponsorship from St
Johnstone Football Club is confirmed,
with their board planning to use this
opportunity, in part, to inform their own
efforts in increasing LGBTQIA+
representation in local sport.    
SIMD – increase engagement from areas
of socio-economic deprivation by an
avg. of 5% year-on-year:   
- 5% of staff indicate that they are from
lower socio-economic backgrounds, and
audiences registering on the Scottish
Index of Multiple Deprivation encompass
the above segments, plus couples and
individuals aged 51-65, 13% of whom are
based in Perthshire and young families
between 26-50, 4% of whom are based in
Perthshire and identify as White British;  
- Through our participatory projects and

Page 8

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
8
No. Action Lead Resource Success measure Deadline Progress update
partnerships, particularly those delivered
in community settings, we have
succeeded in involving more socio- and
economically disadvantaged groups.
However, we need to encourage cross-
over public engagement with our on-stage
work through the above projects and
community productions; 
- We will increase accessibility through
our Perthshire Box Office and Theatre Bus
initiatives, 125 Live! will trial a Ticket Bank
encouraging bookers to give the gift of
tickets by donating at check-out, and
across own-produced studio shows, we
will use Pay What You Decide models
when appropriate whilst continuing to
fundraise for allocations of discounted or
free tickets for mainstage productions and
the Perth Concert Series. Learning &
Engagement will also broaden our well-
established bursary scheme across future
projects;  
- Working with Perth UHI, NEETS Perth,
local schools, and through the Scottish
Government’s Developing the Young
Workforce initiative, we will also target
vacancies and new skills development
projects whilst supporting the college’s
annual scholarship programme for local
employers.

Page 9

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
9
No. Action Lead Resource Success measure Deadline Progress update
1.6 Pitlochry Festival
Theatre will ensure that
all audiences, artists,
participants and
workforce will have
parity of physical
access across our
buildings resulting in
increased employment
for and increased
participation by people
who are disabled, deaf,
living with disabilities
and/or have a long-
term medical
condition.
Pitlochry
Festival
Theatre
Existing
resources
and new
capital build
5% of our employment
and training opportunities
will be awarded to people
who are disabled, deaf,
living with disabilities,
neurodiversity and/or a
long-term medical
condition
October
2028
This is being delivered and is an
ongoing activity.  
1.7 Pitlochry Festival
Theatre will
commission more
women and people
who self-define as
being from one of the 9
protected
characteristic groups
to make work and
support them in their
professional
development.
Pitlochry
Festival
Theatre
Existing 
Resources 
including
PKC 
and CS
funding 
50% of new work
commissioned will be by
women and people from
the other protected
characteristics
October
2028
Achieved target in 2024. In the 2024
season, 50% of the main auditorium
directors were female and 25% had a
physical disability; 50% of the
writers/adaptors of all the plays across
the season were female; 3 out of the 8
play directors were LGBT+.  The
creative team was 50% male and 50%
female and seven of those were from
protected characteristic groups.  The
ensemble comprised 13 female
performers and 11 male performers.
1.8 Pitlochry Festival
Theatre will continue to
engage with refugee
and asylum seeker
Pitlochry
Festival
Theatre
Existing
resources
including
PKC and CS
Receive a Sanctuary in
Arts Award
October
2028 
In 2024, we arranged three visits for
asylum seekers and refugees to visit
the Theatre, two to see the Dress
Rehearsals of productions and one

Page 10

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
10 
No. Action Lead Resource Success measure Deadline Progress update
communities from
across Scotland to
offer a safe
environment for
participatory activities
and performances that
speak to these new
arrivals
funding and
through
fundraising
event - Light, Hope, Joy Day as part of
the Refugee Festival Scotland
programme. In all, we welcomed 73
refugees and asylum seekers to the
Theatre. We regularly attend the
International Cafe and Integrated
Network meetings.
1.9 Scottish Crannog
Centre will become a
Disability Confident
Leader in Spring
2023.  Only by
employing a diverse
workforce will we be
able to engage with
diverse communities –
we will employ a
diverse workforce that
represents the
communities we are
here to serve
Scottish
Crannog
Centre
Existing
staff
resource
and new
staff
a) Gain Disability
Confident Leader status.           
Spring
2024
Achieved Spring 2024.
b) Develop a new NPA in
green woodworking and
deliver its first year.   
Spring
2024
Complete.
This has been developed and is
halfway through first year.
c) Run 6 immersive online
workshops with Glasgow
Association for Mental
Health
Spring
2024
Complete February 2024.
d) Grow our online
presence with 24 podcast
episodes building on the
success of our pilot year.
October
2028
Unable to progress so far due to
capacity but the intention is to revisit.
e) We will launch new
online content to increase
accessibility, with 1 full-
length documentary
released in Summer on
YouTube. Achieved Spring
2024
Spring
2024
Complete.
A full-length documentary is being
worked on.
ACCESS ABLE has been achieved.
1.10 The trustees of
Innerpeffray Library will
develop new events
and exhibitions to
Innerpeffray
Library
Existing
staff
resource
One exhibition per year
plus Festival of reading to
increase engagement
October
2028
The Library has produced a new
exhibition annually and expanded the
programme of events, including
developing the Festival of

Page 11

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
11 
No. Action Lead Resource Success measure Deadline Progress update
ensure the library is
accessible to all
Reading.  Visitor numbers have
increased and so have volunteers and
the numbers of people taking part in
events. 
Cultural Pledge 2 - We will ensure culture and heritage are integral to Placemaking decisions
No. Action Lead Resource Success measure Deadline Progress update
2.1 Cultural Hubs – we will
work with the 6 key
towns across Perth and
Kinross to develop their
cultural USP and
brand, creating a
stronger cohesive
cultural offer across
Perth and Kinross
PKC -
Business,
Place &
Investment 
Existing staff
resource 
Cultural USP/brand in
place for all 6 towns.
Shared agreement on
priority cultural assets in
each locality as part of
Place Plans/Community
Action Plans
October
2028 
To be progressed, linking in with other
pieces of strategic work including the
review of the libraries. 
2.2 Establish a Culture
Champions network of
visitor services staff in
our hotels, food and
drink venues, transport
hubs etc to provide
consistent, clear and
positive messages
welcoming visitors to
Perth
PKC/
Chamber of
Commerce
TBC Number of participating
organisations
October
2028
To be progressed.

Page 12

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
12 
No. Action Lead Resource Success measure Deadline Progress update
2.3 Develop a range of
‘oven-ready’ proposals
for vacant shop
premises working with
national cultural
organisations,
landlords, artists and
makers
PKC Vacant
Properties
Working
Group
Action Plan for Vacant
Properties in place
October
2028
Perth & Kinross Council update - we
have projects we are keen to develop
and are actively working with relevant
stakeholders to help bring them to
fruition. The project 'Make Room' is an
oven ready project developed by Perth
UNESCO City of Craft and Folk Art
designed specifically for empty shops
and is scalable and replicable as a
case study active research project. 
Perth Theatre & Concert Hall update
- In partnership with Jupiter Artland,
Perth Theatre and Concert Hall was
one of the first organisations to take
over a disused shopfront on Perth High
Street with Rachel McLean's MIMI. 
This immersive installation, with an
accompanying engagement
programme for 15-25 year olds, took
the form of a seemingly abandoned
toyshop and ran from October 2022 -
January 2023.
2.4 We will share culture
and celebrate creativity
within our public realm
and underutilised
spaces (including
vacant shop units)
PKC / Perth
UNESCO City
of Craft and
Folk Art (CPK)
Existing
staff
resource
and external
funding
where
available
Number of public realm
interventions and
development of a creative
pilot project situated in a
vacant shop unit
October
2028
Proposed new action.

Page 13

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
13 
Cultural Pledge 3 - We pledge to make co-creation with local communities central to our cultural programmes
No. Action Lead Resource Success measure Deadline Progress update
3.1 We will establish a
baseline of data for
cultural participation
across localities. This
will enable us to track
progress in widening
participation
PKC Existing
R&D
recourse
plus
analytical
support via
Creative
Scotland
Effective system for
collating and analysing
baseline data developed.
Participation levels.
Volunteers actively
engaged in community-led
culture
October
2026
Action to be reviewed.
3.2 We will develop
knowledge exchange
partnerships with other
areas in the UK and
beyond which are
developing new and
best practice in
community co-
creation, including
through our UNESCO
City networks
PKC and
partners
Existing
resources
One knowledge exchange
initiative per year
October
2028 
Perth is now the Chair city for the UK
UNESCO Creative Cities Group (there are
13 designations across Northern Ireland,
Scotland, and England) which is primarily
for knowledge exchange between
UNESCO Creative Cities, as well as with
UNESCO HQ and UK Government. 
3.3 Embed community co-
creation projects
across all permanent
and temporary displays
at newly refreshed
Perth Art Gallery
CPK  Existing
resources
Increased participation
from key communities of
geography and interest
October
2028 
Community co-creation work is being
reduced as part of cost saving measures
within the Art Gallery.

Page 14

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
14 
No. Action Lead Resource Success measure Deadline Progress update
3.4 Perth Theatre and
Concert Hall will build on
its community
engagement programme
and models to further
develop onstage work
with and performed by
local people 
Perth Theatre
and Concert
Hall 
Existing
resources 
Community events featured
in Perth Theatre and Concert
Hall programme 
October
2028 
Perth Youth Theatre continues to present
work on the Main Stage and has been
repositioned as one of Perth Theatre and
Concert Hall’s core five in-house
productions year-on-year. In February
2025, they will perform their first musical,
Stephen Sondheim's Into the Woods,
following Antigone as their first traditional
play (beyond devised work) in February
2024. 
Also this year, as part of 125 Live!, local
community groups and societies with
whom we work in regular partnership,
including Chansons Chamber Choir, Perth
Symphony Orchestra, and Perth UHI
Musical Theatre, will feature prominently
alongside headline acts in our anniversary
celebrations. 
Then, in December, accordionist Ryan
Corbett will undertake a residency to
develop a new participatory performance
of Piazzolla's works. He will hand-pick his
own (and first) tango band and work with
Learning & Engagement and participants
on projects such as Dance for Parkinson’s
to create a mass music and dance event. 
3.5 Pitlochry Festival Theatre
will continue to work with
community organisations
Pitlochry
Festival
Theatre 
Existing
resources
including
Performance events in all
theatre spaces and in the
community
October
2028 
The Theatre runs regular activities with
performance opportunities for people of

Page 15

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
15 
No. Action Lead Resource Success measure Deadline Progress update
and people of all ages in
our local communities to
create work and
performance
opportunities 
PKC and CS
funding 
all ages from the local area.  We are
building relationships with local. 
3.6 Through collaboration
and co-creation with
local community
partners we will link
our community and
wellbeing activities to
our main events
programme
Strathearn
Arts
Existing
staff
resource
Increased participation
and engagement with new
and existing community
groups.
October
2026
1. This activity has just recently
started.  This has made possible
with funding awarded from
Creative Scotland which has
enabled the creation of a new post
- Community Engagement
Lead.  This dedicated post-holder
works directly with community
groups and on community
projects.   
2. A community focussed
environmental festival is being
developed with a view to this
taking place in March 2026. 
3. Reverb Studio is a local artist-
facilitated programme for young
people which is youth-
led.  Working with the local high
school,  we have worked with
young people who have been
identified as having experienced
harassment, bullying and
transphobia.   We will approach
The Gannochy Trust to seek

Page 16

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
16 
No. Action Lead Resource Success measure Deadline Progress update
funding to continue this
programme. 
Cultural Pledge 4 - We pledge to develop new partnerships locally, nationally and internationally and strengthen the ones we have,
bringing significant culture and new work to local audiences.
No. Action Lead Resource Success measure Deadline Progress update
4.1 Continue to build our
partnership with
Historic Environment
Scotland and other key
partners to interpret
the Stone of Destiny
and its move to Perth
Museum
PKC,
CPK
Existing
staff
resource
Joint interpretation,
education and marketing
plans in place
March
2024
Complete. The Stone is on display at
Perth Museum and HES and CPK staff
meet regularly.
4.2 Participate in the
UNESCO Scotland
Cities trail and develop
further UNESCO
partnerships globally
CPK, PKC Existing
staff
resource
Evidence of trail and
partnerships
June 2023 Complete.
Perth was added to the UNESCO Scotland
Trail
(https://www.visitscotland.com/things-to-
do/unesco-trail/perth-city-of-craft). Our
UNESCO City of Craft Focal Point was
voted in as the Coordinator for the UK's 13
UNESCO Creative Cities, disseminating
information from the UK National
Commission for UNESCO and
encouraging knowledge sharing and
community building between
designations. A mandatory part of a
UNESCO Creative City designation is

Page 17

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
17 
No. Action Lead Resource Success measure Deadline Progress update
participation in meetings. Subnetwork
meetings are when all 66 of the Craft
Cities have the opportunity to meet,
collaborate, share knowledge and benefit
from the global network and Annual
Conferences are where all 350 UNESCO
Creative Cities gather  to discuss global
cultural and sustainable policies,
strategies and projects. These meetings
focus on the network as a whole - since
the Focal Point has been in post (January
2024) Perth has been represented in
person at all mandatory meetings. Perth
worked collaboratively with fellow
UNESCO City of Craft, Viljandi (Estonia)
on a showcase at Viljandi Heritage
Festival. This exhibition used Perth Art
Gallery's collections, the cutting-edge
technology in The Famous Grouse Ideas
Centre and the creative mind and skillset
of a local maker to create an exhibition
which represented Perth's printing history,
our technological advancements, and the
local wealth of creativity. Displaying in
Viljandi Heritage Festival meant Perth's
first UCCN collaboration and was a
unique platform to celebrate Perth. 
4.3 Attract high-profile
work to our museums
and venues
CPK Existing
staff and
external
funding
Number of exhibitions with
loans and writers
appearing at festivals
October
2028
All exhibitions feature loans which
have either never been seen within the
region or Scotland previously or which

Page 18

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
18 
No. Action Lead Resource Success measure Deadline Progress update
through
Museums
Galleries
Scotland,
Creative
Scotland
etc
have not been on display for a
significant time.
4.4 Pitlochry Festival
Theatre will continue to
work in partnership
and co-production with
national and
international venues to
bring theatre work of
the highest quality to
Perth and Kinros
Pitlochry
Festival
Theatre
Existing
resources
including
PKC and CS
funding
The range and number of
highquality co-
productions in the Artistic
programme
October
2028
In the 2024, there were three co-
productions with New Wolsey Theatre
in Ipswich, OVO in St Albans and
Firbrand in the Borders.  The Theatre's
production of A Streetcar Named
Desire toured to The Lyceum,
Edinburgh and Aberdeen Performing
Arts, Shirely Valentine also went to The
Lyceum and The Brenda Line
transferred to the Traverse.   
Cultural Pledge 5 - We pledge to maximise spaces and places for creative activity across all our localities.
No. Action Lead Resource Success measure Deadline Progress update
5.1 We will review PKC
grants including the
Community
Investment Fund and
Common Good to
ensure criteria
prioritises cultural
activity which is
community-led and
reduces inequalities
PKC Existing
staff
resource
Number of community-
led cultural initiatives
supported by PKC grants
October 2028 To be progressed.

Page 19

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
19 
No. Action Lead Resource Success measure Deadline Progress update
5.2 We will review and
improve venue
booking processes so
all spaces can be
viewed and booked via
a ‘one-stop-shop’
portal and to enable
shared space
opportunities for
smaller organisations.
PKC Existing
staff
resource
Portal established and
feedback from
community culture and
heritage organisations.
Scoping/costing
by September
2023 and
implementation
timeline agreed
Complete. 
Perth & Kinross Council update -
Perthshire Box Office (PBO) has been
launched following continued
investment from Perth & Kinross
Council (PKC). Pilot stage
commenced in the summer of 2023,
to the formal launch of the new
website and ticketing platform in
January 2024. As the exclusive
ticketing platform for Perth Museum
and the Stone of Destiny, the profile
of PBO has been raised, attracting
considerable national and
international traffic (including the
United States, Canada, Australia and
Germany) through the website. There
is a dedicated PBO team now in
place, and have been working with
new and existing partners to ensure
that the highest level of service is
being offered for their events and
their customers. The team are
focused on increasing customer
sales, through memberships,
subscription offers, bespoke set-ups
and ticket bundles. They are also
looking to now expand the PBO offer
by exploring wider benefits for
businesses in Perth & Kinross,
including advertising, marketing and
co-promotions. Networking

Page 20

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
20 
No. Action Lead Resource Success measure Deadline Progress update
opportunities are also being
planned, as well as recent
conversations with local restaurants
and accommodation providers, to
explore options to build a tourist
ticket ‘package’, offering a
discounted rate when booking
tickets via PBO.  is operational.   
Perth Theatre & Concert Hall
update - Perth Theatre and Concert
Hall's Perthshire Box Office has been
launched following continued
investment from Perth & Kinross
Council (PKC). The pilot stage
commenced in the summer of 2023,
and the new website and ticketing
platform were officially launched in
January 2024. As the exclusive
ticketing platform for Perth Museum
and the Stone of Destiny, PBO has
raised its profile, attracting
considerable national and
international traffic (including from
the United States, Canada,
Australia, and Germany) through the
website. 
A dedicated PBO team is now in
place. They have been working with
new and existing partners to ensure
that the highest level of service is

Page 21

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
21 
No. Action Lead Resource Success measure Deadline Progress update
offered for their events and
customers. The team is focused on
increasing customer sales through
memberships, subscription offers,
bespoke set-ups, and ticket bundles. 
In addition to PBO+, they are looking
to expand the PBO offer by exploring
wider benefits for businesses in
Perth & Kinross, including
advertising, marketing, and co-
promotions. Networking
opportunities are being delivered,
and recent conversations with local
restaurants and accommodation
providers are being conducted to
explore options to build a tourist
ticket ‘package’, offering a
discounted rate when booking
tickets via PBO.
5.3 We will support
creative learning
opportunities across a
range of locations
including Creative
Exchange and the
Maker Spaces in
libraries
CPK Existing
staff
resource
Number of workshops,
users and events
October 2028 The learning offer is currently being
reshaped to better align with
available resources. In 2023/24 there
were 39,340 participants in 1,820
formal learning opportunities
delivered by Culture Perth and
Kinross. Over the same period there
were 30,236 participants in 2,124
informal learning opportunities.  For
the period April 2024 - October 2024
there have been 19,624 participants
in 842 formal learning opportunities

Page 22

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
22 
No. Action Lead Resource Success measure Deadline Progress update
and 23,729 participants in 1,380
informal learning opportunities.
Perth UNESCO City of Craft was
successful in securing UKSPF
funding to open 3 community
cultural assets: a dark room, a glass
kiln, and a ceramics kiln. Housed in
Perth Creative Exchange,  makers
can learn how to use these assets
paying only for what they use as
opposed to high membership fees or
the upfront investment of buying a
kiln for personal use - increasing
access to and participation in (as
well as additional learning
opportunities for) our cultural sector,
as well as highlighting Perth Creative
Exchange as a cultural venue beyond
tenants. 
COMMUNITY ASSETS
In August 2025, Perth UNESCO City
of Craft launched three Community
Assets in collaboration with Perth
Creative Exchange. Housed in Perth
Creative Exchange there is now a
photography dark room, a glass kiln,
and a ceramics kiln available on a
pay-for-what-you-use basis to
increase accessibility and access to
craft facilities within Perth and
Kinross. The assets increase

Page 23

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
23 
No. Action Lead Resource Success measure Deadline Progress update
opportunities for creative and
cultural learning as well as providing 
facilities for local makers to use to
deliver creative workshops and
create additional business
opportunities.   
5.4 We will support
upcycling and low-
cost ways to make
creative items
including through a
pilot project at AK Bell
Library, working with
Re:Made Crieff and
through strengthened
craft connections built
through our UNESCO
City of Craft status
CPK, PKC
and others
Funding
from
Scottish
Libraries
Information
Council and
John Lewis
Circular
Fund 
Number of users, events
and workshops
October 2026 1. The new Lend and Mend service is
now established at the AK Bell
Library. This provides free access to
sewing machines and haberdashery
to encourage people to make and
mend/upcycle clothes and other
fabric based items. The Libraries
now have to Sustainability Officers
working to promote proactive
climate positive activities across all
library venues.                                                                                                                                 
2.  Current discussions around a
collaborative event at AK Bell library
with UNESCO City of Craft, CPK,
Social Flock and local makers which
celebrates mending and upcycling -
using craft techniques to keep
clothes out of landfill. Aiming for
summer 2025 delivery.
5.5 We will work with our
funded partners to
ensure high quality
rural and touring work
is delivered across
Perth and Kinross, for
Perth Theatre
and Concert
Hall 
Existing staff
resource and
external
funds 
Community-led festivals
and events
October 2028 As before, Gig on a Truck returns in
March 2025 through Perth Theatre
and Concert Hall's new sponsorship
with St Johnstone Football Club and
will feature prominently in our 125
Live! celebrations in September.

Page 24

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
24 
No. Action Lead Resource Success measure Deadline Progress update
example, the ‘Gig on a
Truck’ programme  Driven by the significant success of
this project since 2021, in 2023, we
devised a new site-specific
programme until 2027/28. This
began in partnership with Tangled
Feet to deliver Murmrations on the
banks of the River Tay in Dunkeld and
will continue in locations across
Perth & Kinross with projects
including: 
- Red Note Ensemble performing
Philip Glass’ 1000 Airplanes on the
Roof at Perth Airport, Scone in spring
and April Chamberlain’s The Worm
Who Turned as a site-specific
musical in the allotment gardens on
Moncrieffe Island in autumn 2026;
- Heloise Tunstall-Behrens and Tanya
Auclair’s choral piece, The Swarm, in
spring and Maria Braender’s music-
theatre work, Telling the Bees, in
autumn 2027 to mark our first Honey
Harvest from the Perth Theatre
beehives;
- Window to Another World in
partnership with Perth Concert Hall,
Australia, from spring and Matthew
Short’s Cairngorm Connections from
autumn 2028.

Page 25

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
25 
Cultural Pledge 6 - We pledge to use data and evidence collaboratively  to shape programmes which are well tailored to audiences and
increase participation by growing new audiences
No. Action Lead Resource Success measure Deadline Progress update
6.1 Create a Joint
Programming Forum
where ideas can be
confidentially shared
whilst enabling more
effective programme
and marketing
decisions to be made.          
Increase audience
data-sharing protocols
compliant with GDPR.
PKC,
Cultural
Forum
Existing
staff
resource
Well-integrated joint
programme plans in place.
Increased participation
across participating
venues (baseline to be
established 2023-2024)
October
2026
Commercial sensitivities around
programming make this challenging
however discussion on upcoming
opportunities is included on Cultural
Forum agendas.
6.2 Support Perth Theatre
and Concert Hall to
establish and embed a
Perthshire Box Office
Perth Theatre
and Concert
Hall / PKC
PKC grant
funding –
match
funding
required
Growth in overall ticket
sales (baseline to be
established 2023/2024)
April 2023 Complete. 
PBO now up and running and
supporting an increasing number of
cultural events.
6.3 Support Cultural
Forum training on data-
sharing and data
analysis.
PKC Existing
staff
resource
Better data-sharing
between cultural
organisations
October
2026
Perth Theatre & Concert Hall - Through
PBO and the ALEO Transformation
Review, Perth Theatre and Concert Hall
has offered to support further training
on data-sharing and data analysis and
has entered into data-sharing
agreements with many of the
organisations involved, plus other
service providers across Perth &
Kinross.

Page 26

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
26 
No. Action Lead Resource Success measure Deadline Progress update
We have also offered evaluation
training to Culture Perth & Kinross and
Live Active Leisure for qualitative data,
having developed a comprehensive
Theory of Change framework for
measuring engagement, which was
implemented in April 2024.
6.4 Pitlochry Festival
Theatre will continue to
work with The
Audience Agency, TRG
Arts Consultancy,
Purple 7 Consultancy,
audience and focus
group feedback to
shape our Artistic
programme to increase
the number and
diversity of audiences
and visitors to the
Theatre
Pitlochry
Festival
Theatre
Existing
resources
including
PKC and CS
funding
Increase in number and
diversity of people who
attend the Theatre
October
2028
Pitlochry Festival Theatre update-
Working with The Audience Agency,
TRG Arts Consultancy, Purple 7
Consultancy, Pitlochry Festival
Theatre, we harness insights and
learning through existing and new
analysis of ticket sales trends,
audience profiling and segmentation,
audience feedback, and online metrics
using our box office system and related
communications software used by our
marketing and communications team
to increase ticket sales. Our audience
profiling builds up a long-term picture
of habits and tastes and we use post-
show surveys to gather and analyse
feedback from our existing audiences.
We review open rates and click rates of
our e-comms as well as tracking and
analysing our social media campaigns
to review success and engagement
and to build up a long term picture of
habits, tastes and opportunities to
shape our programmes and increase
participation.

Page 27

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
27 
No. Action Lead Resource Success measure Deadline Progress update 
Perth Theatre & Concert Hall update
- The Audience Agency, TRG Arts
Consultancy, Purple 7 Consultancy,
audience, and focus group feedback
form part of the data suite used to
shape Perth Theatre and Concert
Hall's Artistic Programme. We have
also supported and contributed to
local and national studies on the
impact of regional theatres through
Data Culture Change and The
Audience Agency.
6.5 Actively engage in
UNESCO's
MONDIACULT activity
to share data, cultural
policy, and climate
change mitigation
within our cultural
sector
PKC/Perth
UNESCO City
of Craft and
Folk Art (CPK)
Existing
staff
resource
and external
funding
where
available
Perth is able to benefit
from the participatory
process of collecting
global cultural policies
and sustainable
development and take
learnings from
international examples
and proven successful
models
October
2028
Proposed new action. 
Cultural Pledge 7 - We pledge to make culture count in tackling the climate emergency

Page 28

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
28 
No. Action Lead Resource Success measure Deadline Progress update
7.1 We will create a
Carbon Emissions
Reduction Plan as part
of our One Culture and
Sport Estate
programme for all PKC
owned venues to
deliver the 2030 Just
Transitions target
PKC PKC
Corporate
Asset
Management
Plan/Property
Service
70% reduction in carbon
emissions 
across all buildings by
2030: Year 1 target to be
defined
October
2028
PKC - Energy management have an
Estate Decarbonisation Plan to 2045
for all Council buildings (160 buildings
modelled) and funding is being sought
for fabric, heating systems and PV
systems on these buildings. 
Perth Theatre & Concert Hall -
Through our Environmental
Sustainability Strategy until 2027/28
and the work of our Green Team, with
staff representatives from every
department, Perth Theatre and
Concert Hall is making significant
strides in reducing carbon emissions
in line with Scotland’s pathway to Net
Zero. 
To continue reducing electricity and
gas consumption, sustainability
efforts include upgrading Perth
Concert Hall's Building Management
System (BMS), investing in LED stage
lighting, installing smart sockets and
thermostats, bee hives on the Perth
Theatre roof, and offering reusable
cups on a deposit-or-donate scheme. 
The funds raised from these and Perth
Theatre Honey, harvested in 2026/27,
will contribute to future greening and
community projects.

Page 29

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
29 
No. Action Lead Resource Success measure Deadline Progress update 
Our BMS at the Theatre will also be
installed over 2024/25 as part of an
upgrade to all systems on PKC’s
properties. Combined with the Hall’s
installation, these are estimated to
further reduce energy consumption by
about 20%. 
Following the renewal of recycling
contracts, new waste management
policies will not only decrease the
amount of waste going to landfill but
bring these waste contributions to 0%
by 2030. We will also continue to work
with PKC on improvements in
maintaining infrastructure like water,
electricity, and gas supplies, as well
as transport routes and pedestrian
access during climate emergencies.
7.2 Contribute to and
support the smallest
green city in Europe
ambitions by
supporting local artists
and makers participate
in climate change
conferences and
events
PKC, 
Cultural
Forum
Existing staff
resource
Local artists and creatives
represented at relevant
events
October
2028
Climate Connect initiative is intended
to involve communities of place and
interest in climate change discussion
and actions across P&K and will reach
out to local artists and makers
Climate Connect Network.
7.3 Promote knowledge of
UN Sustainable
Development Goals
PKC Existing staff
resource
Plan and deliver a social
media awareness
campaign
October
2028
All UNESCO activity is undertaken
with the UN Sustainable Development
Goals in mind. Project '2 Miles

Page 30

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
30 
No. Action Lead Resource Success measure Deadline Progress update
Squared' specifically works to profile
the SGDs by growing and processing
flax and creating a wearable garment
using only resource and space within
2 miles squared of AK Bell Library -
this project addresses numerous of
the SDGs and was designed as a way
of opening up engaging conversations
about the goals and craft as a radical
method of climate action. 
Social media reminders of UN
Sustainable Development Goals via
Climate Change webpages and
Climate Connect
7.4 Support culture and
creative environmental
initiatives in local
communities
CPK Existing staff
resource
Number of active
members
October
2028
The Libraries now have two
Sustainability Officers working to
promote proactive climate positive
activities across all library venues.
7.5 We will promote and
support the principles
of the Theatre Green
Book in production
activity to minimise
environmental impact
of our onstage work
Perth Theatre
and Concert
Hall, 
other
partners
Existing staff
resource
Reduction in carbon
emissions through
production activity
October
2028
Where Perth Theatre and Concert Hall
can continue to have the most
significant impact is investment in our
stage infrastructure, having recently
secured capital funding to upgrade
our largest lighting rig in Perth Concert
Hall’s Gannochy Auditorium in August
2024. This will achieve improved
sustainability, enhance the audience
experience, and further support our
training opportunities for Production
and Technical personnel, both internal
and external.

Page 31

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
31 
No. Action Lead Resource Success measure Deadline Progress update 
In 2025/26, we will begin fundraising
to replicate this process across our
sound and AV systems, which are
essential to remaining competitive in
the Conference & Events market. 
Smaller, though still functional,
electrical equipment and appliances
which have worn out or slowed down
due to age will continue to be
replaced from our capital reserves.
Appliances which are no longer fit for
business purposes are now being sold
to companies to be refurbished and
subsequently provided to
disadvantaged families, rather than
being sent directly to recycling. 
Our commitment to environmentally
friendly production methods and
touring also extends to the selection
of third-party bookings. We plan our
own and regularly select third-party
tours using greener methods of
transport and will continue to work
with them on logical travel. Where
possible, we will not accept those who
appear to be jumping around the
country rather than programming
venues in logical geographical order to
reduce travel distances. In

Page 32

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
32 
No. Action Lead Resource Success measure Deadline Progress update
production, sets, costumes, and prop
pieces will also be built and sourced
locally to reduce freight costs, with a
focus on using recycled, upcycled and
recyclable materials.
7.6 We will work with
Creative Carbon
Scotland on using arts
activity to promote
active and sustainable
travel opportunities to
visit Perth and Kinross
venues
PKC,
Funded
partners
Existing staff
resource
Consultation and Action
Plan in place
October
2028
All arts events to be planned with
active travel as a feature of the event
promotion.
7.7 Pitlochry Festival
Theatre is aiming to
meet the targets in the
Scottish Government
Climate Change Plan
for non-domestic
buildings
Pitlochry
Festival
Theatre 
Capital
Funding
a) Minimum of 53%
reduction in carbon
emissions for the site
based on electrical and
gas consumption for 2018
Working
towards
2035
Working towards 2035.
b) Minimum of 70% of
heating and cooling
supplied by low-carbon
heating technology
Working
towards
2035
Working towards 2035.
c) Minimum 20%
reduction in heating
demand (in existing
conditioned areas)
Working
towards
2035
Working towards 2035.
7.8 We will work to
become the most
sustainable museum
in Scotland, building
with resources within
The Scottish
Crannog
Centre
Scottish
Government   
and
Museums
Galleries
a) We will source 28
tonnes of reed from Tay
Reedbeds Nature Reserve
to be used for thatching
the museum buildings.             
April 2024 Complete.

Page 33

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
33 
No. Action Lead Resource Success measure Deadline Progress update
walking distance of the
Crannog Centre. We
will stock the café and
shop with local and
Scottish products, and
minimise waste by
moving to a paperless
marketing strategy and
introducing
composting
Scotland
funding
b) 50 tonnes of stone to
come from Taymouth
Castle
April 2024 Complete.
c) Turf cut from local
farms
April 2024 Complete.
d) deliver training
workshops for the public
and craftspeople in dry
stone walling and turf
building  
April 2024 Complete.
7.9 Strathearn Arts will be
an agent of change and
use the arts to inspire
engagement and
action on
environmental
challenges
Strathearn
Arts
Existing staff
resource
Embed environment as a
core pillar of our strategy
October
2028
Our Environmental Policy was signed
off in February 2024. 
Reduced staff numbers have limited
capacity to implement changes so far,
however what can be realistically
delivered is now being looked at.  As
an example, newly installed lightening
has had a positive impact. 
Some of the funding from Creative
Scotland is supporting the planned
environmental focussed festival.  We
are working with local partners to get
their involvement. 
Cultural Pledge 8 - We pledge to support young people to learn, work and grow skills through culture

Page 34

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
34 
No. Action Lead Resource Success measure Deadline Progress update
8.1 Knowledge exchange
sessions with
organisations who
already have
successful
apprenticeship
schemes in place
The Scottish
Crannog
Centre
Not stated One information session in
2023 as part of the cultural
forum to encourage other
organisations to use
apprenticeships
End of
2023
Complete.
8.2 Encourage take-up of
under 22 free bus pass
for young people to
enable free travel
PKC
Education 
Scottish
Government
Number of users of free
bus pass
ongoing PKC - At the instruction of the Public
Transport Transformation Steering
Group we have refreshed and
increased our promotion of public
transport in Perth and Kinross, mainly
bus travel, since February.   
We have previously carried out visits to
Kinross and Breadalbane Community
Campuses where we had staff
available to assist with applications,
replacements and updates to cards to
help pupils get access to free bus
travel and Young Scot benefits.  We
have also previously been available at
local housing office and community
events for all types of NEC, including
U22 travel. 
As it was in a rural location, the
Breadalbane session helped in
addressing inequalities and rural
isolation for young people in this area,
who may have found it difficult to get
to Perth for assistance.  The success of

Page 35

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
35 
No. Action Lead Resource Success measure Deadline Progress update
this session was also down to the
school who did all the groundwork in
terms of sending out a survey to
parents to identify pupils without nec
cards and co-ordinated the year
groups coming to see us on the day. 
At present there are no scheduled
visits, but this could be something for
future consideration. 
Perth Theatre & Concert Hall -
Following our 2023/24 Transforming
Audience Through Art feasibility study
with Creative Carbon Scotland and
complementing our environmental
initiatives, Perth Theatre and Concert
Hall is currently working with
Stagecoach to provide free bus
services for 125 Live! and subsequent
high-profile events such as our annual
pantomime.
8.3 Embedding the voices
and perspectives of
young people in the
heart of Culture Perth
and Kinross’
programming, events,
and strategy
CPK Gannochy
Trust
funding
Number of youth
collective members each
year
October
2028
The Youth Collective is now
established and working to support
Museum and Art Gallery activity. It is a
group of 10 young people who meet
regularly. It is funded by the Gannochy
Trust and most recently the Collective
delivered the first exhibition in the new
temporary exhibition space at Perth Art

Page 36

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
36 
No. Action Lead Resource Success measure Deadline Progress update
Gallery - The Fleapit Theatre - which
ran from June to October 2024.
8.4 Expand our Heritage
Pathways programme
for young people in
Perth and Kinross.
CPK Gannochy
Trust
funding
a) Number of work and
volunteer opportunities for
under 26s.
December
2025
In 23/24 and 24/25 there were 40 work
and volunteer opportunities.
b) Number of training and
awareness sessions
delivered.
December
2025
In 23/24 and 24/25 there were 8
training and awareness sessions either
led or run for the under 26s.
8.5 We will develop our
Learning and
Engagement
programme to support
young people’s
development and use
of arts activity to
develop skills
Perth Theatre
and Concert
Hall
Existing
staff
resource
Work pathways
programme developed
with secondary schools
during 2023.
October
2028
After a departmental restructuring in
2023, Perth Theatre and Concert Hall
Learning & Engagement continue to
deliver and grow our range of regular,
weekly classes in both music and
drama for children and young people.
Participants work alongside
professional theatre makers and
musicians to create their own work in a
safe and enriching space across Perth
Youth Theatre, Perth Youth Musical
Theatre and the Youth Music Initiative. 
We also champion the further benefits
the performing arts bring to people’s
health and wellbeing. For adult
learners, alongside Dance for
Parkinson’s, PKAVS Carers’ Choir and
Vocal Chord, supporting through
singing those with chronic health
conditions in partnership with NHS
Tayside, we will establish a new project
with Alzheimer’s Scotland called Here
& Now in 2025/26. This will enable

Page 37

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
37 
No. Action Lead Resource Success measure Deadline Progress update
those living with the disease and their
carers the opportunity to explore artist
expression through workshops and
replace our previous creative writing
programme for mental health, My
Story, My Stage, delivered in
partnership with Mindspace over the
past three years. 
Beyond our core programme of work,
in 2024/25, we established a creative
hub for emerging writers, actors,
directors, and producers. This has
been designed to nurture our network
and unite often lone workers who
struggle to build a team or find new
opportunities with workshops, talks
and creative sessions. From 2025/26,
we will also collaborate with other
Scottish venues to set up further hubs,
cultivating a wider sense of community
across the sector. 
Then, over the next three years, we are
expanding our Perth Youth Theatre
programme with Perth Youth Theatre
Production, a skills development
initiative offering weekly classes for
15-18-year-olds to learn and build
skills for the workplace, whether a
future career in the arts or other
sectors. Taught by industry

Page 38

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
38 
No. Action Lead Resource Success measure Deadline Progress update
professionals, the classes will cover a
range of disciplines, including
costume, lighting, set design, and
stage management. We will also
create The Collective, a free
programme for young people not in
employment or full-time education.
They will work together to develop
skills in different aspects of the arts
and create a piece of work based on
their experiences in a challenging
world.
8.6 We will build out
initiative to develop
skills in the young
workforce in
production and
technical craft areas
Perth Theatre
and Concert
Hall 
Existing
staff
resource
Develop ongoing
programme building on
success of youth arts
bursaries (funding
dependent)
2023 In 2023/24, Perth Theatre and Concert
Hall restructured our Technical team
to create more entry-level positions for
recent graduates or those who took a
practical path into the industry. This
promotes equality of opportunity and
long-term careers in theatre. Our
experienced team guides project
participants and new members,
facilitating their growth and providing
development opportunities for existing
staff. 
As part of the Scottish Government’s
Developing the Young Workforce
initiative, we also support general skills
and enable alternative talent pipelines
for the sector.

Page 39

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
39 
No. Action Lead Resource Success measure Deadline Progress update
8.7 Pitlochry Festival
Theatre will offer
highquality work
experience and work
placement
opportunities for young
people in Perth and
Kinross in all
departments of the
Theatre
Pitlochry
Festival
Theatre
Existing
resources,
including
PKC and CS
funding
Established relationships
with schools and FE/HE
institutions to work
together to provide
bespoke high-quality
opportunities and work
programmes
October
2028
In 2024, the Theatre hosted 12 work
placement opportunities across the
Theatre departments. The Theatre has
built relationships with local schools
and FE Colleges and formalised the
processes to ensure high quality
experiences.
8.8 Pitlochry Festival
Theatre will continue to
offer creative learning
and performance
opportunities for young
people through
creative engagement
activity and hosting NT
Connections annually
Pitlochry
Festival
Theatre
Existing
resources,
including
PKC and CS
funding
Annual performance
events including NT
Connections Festival
October
2028
In 2024, the Theatre hosted NT
Connections Festival for four youth
theatre companies and will host 6
groups in 2025.  The Theatre runs a
weekly drama club at Pitlochry High
School, two youth dance sessions, and
runs workshops and activities in
schools all of which have performance
opportunities. It also runs an Early
Stages group for 0-5 year olds.
8.9 Blairgowrie Book
Festival engage with
schools via ‘Authors in
Schools’ programme
Bookmark
Festival
Existing
resource
Sustain and develop the
programme to provide a
day of reading, writing,
acting and drawing led by
professionals in various
primary schools in or near
Blairgowrie
October
2028
Each year an ‘Authors in Schools Day’
is organised by one of our committee
members, Jen Geddes.  She chooses
one of the primary schools in or
around Blairgowrie and works out a
day’s activities to include the whole
school.                                                                                    
Workshops of all types are run by our
invited authors - from drama groups, to
storytelling and writing, and music.                                                 
Over the past 12 years, we’ve involved
a great many schools from Kirkmichael

Page 40

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
40 
No. Action Lead Resource Success measure Deadline Progress update
to Coupar Angus. Next year the day will
be spent at St Stephen’s in Blairgowrie.   
Book Trust Scotland helps to fund this
through their Live Literature
programme.                                                                        
Bookmark also awards a prize to
Blairgowrie High School for a short
story written by a senior pupil. This is in
memory of Bookmark’s founder,
Christine Findlay. We fund this
ourselves. 
Cultural Pledge 9 - We pledge to support and develop our small creative and craft businesses.
No. Action Lead Resource Success measure Deadline Progress update
9.1 Develop the UNESCO
brand in Perth and
Kinross by supporting
events and festivals
across the whole area.
PKC Funding
identified
Deliver support to a
number of new and
existing initiatives
October
2028
Launched in November 2024, Perth
Craft News is a way of establishing a
platform to highlight and amplify craft-
based festivals and events, as well as
local businesses and individual
makers.
9.2 Increase awareness of
the maker-spaces in
libraries and The
Famous Grouse Ideas
Centre.
CPK,
PKC
Yes New target of 410 uses of
the makers space in 2023
October
2028
Following review, the maker-spaces in
libraries are being consolidated.
9.3 Create Makers Drop-In
nights in WASPS
Creative Exchange to
WASPS,
PKC
Yes Drop-in nights introduced
in February 2023 and run
for six months
February
to June
2023
Complete.
This activity has allowed for greater
opportunities for makers / creatives

Page 41

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
41 
No. Action Lead Resource Success measure Deadline Progress update
increase awareness of
the building and the
people who work there
and has enabled more people to
engage with the building and make use
of the resources.
9.4 Develop and print a
Creative Perthshire
map to be distributed
across the whole area
Perthshire
Open Studios
with support
from
UNESCO City
of Craft 
Yes Number of maps
distributed
October
2026
This activity to be reviewed (paused for
2025/26).
9.5 Support a
creative/maker to
make new work via a
residency project, then
secure funding for next
year
Birnam Arts Yes a) Applications received
and positive evaluation
from the maker/ creative 
b) Further funding secured 
Complete
by June
2023
Complete.
For our 2023 artist in residence (AiR)
call out, we targeted artists having to
balance their care responsibilities with
their practice. Everyone who applied
fitted the requirement – 16 people
applied who are caring for partners,
parents or young children. We chose
Jessica Ramm (fine art performance,
printmaking, sculpture, multimedia)
because of her strong application, her
work being risk taking, high end, with a
strong sense of excellence and who is
rapidly becoming acclaimed.
Throughout the residency, Jessica
explored working with local rocks,
considering their implication of time,
vibration and layers of experience. Her
proposal was in tune with our
environment curatorial line, engaging
with the local landscape. Jessica lives
locally (within 20 miles of Birnam) and

Page 42

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
42 
No. Action Lead Resource Success measure Deadline Progress update
at the time of the residency was a new
mum with an 8 month old baby. She
was breastfeeding so we bought a
fridge to enable her to express and
store her breastmilk, following
Scottish Government guidelines on
how to support a breastfeeding
mother. Although there is no
expectation of a finished outcome for
our AiR opportunities, Jessica carried
out research and development work
for a sonic art piece which enabled her
to create a finished piece which she
presented at the DUSK Art Festival, 18-
21 June 2023 in Lisbon, Portugal.
Jessica expressed interest in bringing
the ‘rock concert’ to Birnam – and
accepted a solo exhibition at BA from
27 April - 2 June 2024, where she
performed a site-specific scratch ‘rock
concert’ and presented a series of new
screen prints and collages. We
continue to keep in touch with Jessica
and recently connected her with Dr
Louisa Preston from Stirling University
(who exhibited at BA between 19 Oct-
24 Nov 2024) in line with Louisa’s
academic research around zines. In
terms of AiR legacy, we received
funding for two AiRs in 2024 (and two
more again in 2025) via the Creative
Scotland Open Fund.

Page 43

Culture Strategy 2023-28, Mid-Term Review
Culture Pledges and Actions - updates
43 
No. Action Lead Resource Success measure Deadline Progress update
9.6 Perthshire Artisans will
work with UNESCO
City of Craft to fund 3
Masterclasses over a
12-month period for
Perthshire Artisans to
further develop their
business skills, inspire
ambition to develop
new markets and
improve sustainable
practices.
Perthshire
Artisans
Yes Number of attendees October
2026
As of November 2024, UNESCO City of
Craft teamed up with Perthshire
Artistans to produce a sponsored
article in We Are Makers magazine
which is distributed worldwide,
featuring a local glassmaker. We are
also in discussions around supporting
sponsored Perthshire Artisans
memberships for emerging makers. In
October 2024, we launched a
database survey to collect information
on local makers who are interested in
delivering craft-based workshops,
though this was open publicly and not
just within the Perthshire Artisans
membership.
9.7 Raise the profile,
create opportunities,
and build relationships
with local creative and
craft businesses.
PKC/Perth
UNESCO City
of Craft and
Folk Art (CPK)
Existing
staff
resource
and external
funding
where
available
Number of small creative
and craft businesses
engaged in new projects
March
2028
Proposed new action.