Appendix 2 – Summary of Consultation Responses
Perth and Kinross Council · 27 August 2025
Back to Economy and Infrastructure Committee — 27 August 2025 and its agenda
Text extracted from the council's PDF. Layout and reading order may differ from the original.
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Advertisement Control Planning Guidance Consultation Report Is the layout and information in the Draft Advertisement Control Guidance (2025) clear? Comment Summary Received From PKC Officer Response Changes to be Made to Guidance Respondents welcome the guidance and support efforts to control advertising. Public We welcome the positive feedback. No change. Stricter enforcement of the guidance is required. Specific locations mentioned are Perth City Centre, Pitlochry and Conservation Areas. Issues of poor- quality, plastic signage in conservation areas and flyposting of big posters were raised. Public The guidance addresses both signage within conservation areas (para. 5) and flyposting (para. 39). Information on enforcement, including how to report a planning breach, can be found Planning Enforcement webpage. Paragraph 11 expanded to include link to PKC’s Planning Enforcement webpage. Request for PKC to provide pre-application advice on proposals for sign construction and placement. Public The guidance includes detailed guidelines for applicants and Appendix 1 provides clarification on deemed consents. Applicants are encouraged to visit our Other Consents and Permissions Application Checklist webpage for information on submission requirements or refer to the Paragraph 13 expanded to include link to application checklist and pre-application service.
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pre-application service webpage if seeking advice on a proposal. States there is no avenue for appeal if a sign is deemed unacceptable by the planning authority. Public You have the right to make an advertisement consent appeal to Scottish Ministers. Please refer to the following link for further information - Advertisement consent appeals. No change. Information on the right to appeal is provided when a Decision Notice is issued. Guidance should address the use of A-Boards, as this is a growing issue in certain communities (e.g. Pitlochry). Public Under Section 59 of the Roads (Scotland) Act 1984, it is an offence to place or deposit anything in a road (including the footpath/pavement), so as to cause an obstruction, except with the Roads Authority’s written consent. Unauthorised signage may be subject to removal by the Roads Authority under their enforcement powers, including advertisements on A- boards, in line with the Council’s A-Board Guidelines. Paragraph 12 expanded to reference the Road Authority’s A-Board Guidelines. Guidance should limit the number and location of poles supporting brown tourist signs. These can look cluttered and impact visual amenity (e.g. Atholl Road, Pitlochry). Public The display of brown tourist signs falls under the responsibility of the Roads Authority, and any related issues should be reported directly to them. The guidelines promote the use of composite signs where multiple signs are required. No change. Guidance should be strengthened on electioneering signage. In particular, the issue of large political displays on private land along roads (e.g. A9) should be addressed with clarification around enforceable restrictions. Public Regulation 12 states notices relating to pending elections are granted deemed consent. The only condition specified is for the notice to be removed within 14 days after polling. Information on enforcement, including how to report a planning breach, can be found Planning Enforcement webpage. Paragraph 55 inserted to provide further information on Regulation 12 and clarify Figure 13. Guidance should address illuminated displays near traffic lights. Public When positioned in proximity to the road network, particularly at junctions, this type of advertisement will Paragraph 66 included to address proximity of illuminated displays near roadways.
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be carefully considered, as dynamic or variable displays may pose a distraction to drivers. Guidance should address signage for seasonal attractions and provide definitions for “permanent” and “temporary” advertisements. Public These cases are assessed on a case-by-case basis when an application is received, or a planning breach has been reported. No change Guidance should address signage at road junctions. In particular, the issue of directional signage being placed after lanes have been divided was raised. Public Paragraph 13 states the display of advance warning signs for individual premises should be located at the public/private road junction leading directly to the premises advertised. No change. Guidance should address maintenance of advertisement displays, including cleanliness and overgrown vegetation obscuring signs. This should reference obligations for both PKC and private advertisers. Public Appendix 2: Standard Conditions specifies that all advertisements displayed and any land used for the display of advertisements shall be maintained in clean and tidy condition to reasonable satisfaction of the Planning Authority. No change. Guidance should address placement of poles containing signage on pavements. Respondent raises concerns around these obstructing narrow pavements for wheelchairs and prams (e.g. northeast and northwest corners of West Moulin Road and Atholl Road in Pitlochry). Public Under Section 59 of the Roads (Scotland) Act 1984, it is an offence to place or deposit anything in a road (including the footpath/pavement), so as to cause an obstruction, except with the Roads Authority’s written consent. Pavement obstructions should be reported to the Roads Authority. Paragraph 12 expanded to reference Section 59 of the Roads (Scotland) Act. Guidance should enable rural businesses (e.g. village shops, post officers, etc) to display roadside advertisement at approaches to villages so that, like hotels, pubs and restaurants, they can benefit from passing traffic. Council policies should support rural business to prevent the loss of these local hubs. Public The guidance provides a framework for the planning authority to maintain an appropriate balance of freedom for advertisers and protecting visual amenity and public safety. Paragraph 7 states advance warning signs for individual premises will be permitted when the display is reasonably necessary for the transmission of information to the public, and where signs are not detrimental to the interests of amenity or road safety. No change
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The guidance lacks visual examples of acceptable or unacceptable in terms of scale or design. Public The guidance contains diagrams exemplifying acceptable scale and design. These provide advertisers a framework within which there is scope to suit site- specific context. No change. Suggestion for diagrams to be redrawn to make figures clearer and easier to read. Public Noted. Diagrams were sourced from the existing guidance and may be updated in the final document subject to resource availability. Final version to have updated diagrams. Suggestion for document to be reformatted to clarify which text and diagrams are associated. Public Noted. Document layout will be updated in the final version of the guidance. Final version to have updated layout. Respondent asks why there is a difference in allowable sizes for signs outside the illustrated joiners and hotel in Figure 7. Public The varying sizes shown in Figure 7 correspond with the different types of advertisement listed a-c included under Class 2. Figure 7 updated to include reference to relevant text. Respondent asks why it states that petrol stations "may" display prices and not "must". Public There is currently no legal requirement for petrol stations to display fuel prices. No change.