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Appendix 1 - Mobility Strategy

Perth and Kinross Council · 23 October 2024
Back to Climate Change and Sustainability Committee — 23 October 2024 and its agenda

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Mobility Strategy
A Perth and Kinross where everyone can live life well,
free from poverty and inequalities

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©
Gunther Tschuch
Mobility Strategy

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Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality 1
Contents
1.    Purpose of the Mobility Strategy 5
What is the Mobility Strategy? 7
Who did we speak to when developing the Mobility Strategy?  8
How does the Mobility Strategy align with National, Regional,       
and Local Strategies and Policies?  9
2.    Understand the Problems 10
Let’s Talk Transport  11
Key Findings 11
3.    Objectives 14
Transport Planning Objectives Process 15
Transport Planning Objectives 16
Alignment with Corporate Plan and Other Strategies 17
4.    Action Plan 22
How do we achieve our Transport Planning Objectives?  23
Action Plan Methodology   25
National Transport Strategy 2 Investment Hierarchy  26
Strategic Transport Projects Review 2  26
5.    Delivery 29
Implementation 30
Monitoring and Evaluation 31
Future Uncertainty 32

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Mobility Strategy
Purpose of the Strategy
To support the Perth and Kinross Corporate Plan, Transport Scotland’s National Transport Strategy (NTS2) and other
national and local Climate Change, Development Planning and Health strategies, the need for a Mobility Strategy was
identified to help Perth and Kinross Council to develop a transport system that supports all residents to live life well.
1.
Understand the problems
We undertook a wide consultation process with the public and relevant stakeholders, including the Big Place
Conversation, and produced a ‘Let’s Talk Transport’ report to detail the key transport problems and opportunities 
in Perth and Kinross.
2.
Objectives
We proposed 11 Transport Planning Objectives (TPOs) that helped us to develop targeted actions 
to address the main transport problems that you have identified through the consultation process as evidence.
3.
Action Plan
We proposed a list of Actions (guided by the Transport Planning Objectives) to address the transport problems that you’ve
told us about. The actions are contained in an Action Plan and includes actions like improving active travel infrastructure
and improving bus services.
4.
Delivery
Once the Mobility Strategy is approved by Committee, we will get to work on implementation and delivery 
of the actions. The delivery will be monitored and evaluated against the indicators detailed in the Action Plan 
and against continued consultation.
5.

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Acronyms
ASI Avoid, Shift, Improve
AQMA Air Quality Management Area
BPC Big Place Conversation
EM Elected Members
LDP2 Local Development Plan 2
NCN National Cycle Network
NHS National Health Service
NTS2 National Transport Strategy 2
PKC Perth and Kinross Council
RTS TACTRAN Regional Transport Strategy
SEPA Scottish Environment Protection Agency
SHS Scottish Household Survey
STAG Scottish Transport Appraisal Guidance
STPR2 Strategic Transport Projects Review 2
TPO Transport Planning Objective
Glossary of Terms
Transport Planning Objective: A specific objective
developed to address key transport problems in
Perth and Kinross. There are 11 Transport Planning
Objectives. Each TPO will be characterised by specific
baselines, measurable targets, and identified data
gaps.
Action Plan: A list of actions developed to guide
Perth and Kinross Council in achieving the Transport
Planning Objectives. There are 167 Actions which can
be found in the full Action Plan standalone document.
Let’s Talk Transport: A report that detailed the
problems and opportunities associated with the
Transport Network in Perth and Kinross, often
known as a Main Issues Report. It was developed
by combining input from professional and civic
stakeholders.
Avoid, Shift, Improve: A three-step approach,
streamlining the assessment and decision-making
related to journey-making in a simple and efficient
manner. The approach offers a way to think about
travel behaviour and enables users to prioritise
sustainable travel options where reasonably possible.
Monitoring and Evaluation: This entails Process
Evaluation and Outcome Evaluation, this includes
monitoring the delivery of actions and the progress
of each TPO.

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©
Shutterstock
Mobility Strategy
1. Purpose of the Mobility Strategy

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Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality 5
1. Purpose of the Mobility Strategy
Perth and Kinross Council’s Corporate Plan
2022-27 (December 2022) includes a list of local,
regional and national strategies and plans which
set out the context for how we deliver the priorities
contained in the Corporate Plan, as detailed in
Figure 1. A Mobility Strategy has been identified
as a key strategy in helping deliver two Corporate
Plan priorities: tackling climate change; and
delivering a stronger and greener economy. 
Furthermore, the Mobility Strategy is one of three
place-based strategies which shape how places
develop over the long-term across Perth and
Kinross. These place-based strategies also include
the Local Housing Strategy and the emerging
Local Development Plan 3. All three strategies aim
to deliver Perth and Kinross Council’s Corporate
Plan vision, by achieving places where everyone
can live life well, free from poverty and inequality.
In addition, Perth and Kinross Council’s Climate
Change Strategy and Action Plan (December
2021) identified six overarching principles that
will shape the Council’s long term approach to
Climate Change. The first key principle focuses on
achieving a net zero Perth and Kinross, aligned
with Scottish Government targets. This identified
the need to develop a Mobility Strategy to deliver
the best return on investment in the Council’s
journey to net zero.
Figure 1: Corporate Plan Priorities
Tackling poverty In partnership with
communitites
Stronger
& greener
economy
Physical &
mental wellbeing
Vulnerable
people
Children
& young
peopleTackling
climate
change
The National Transport Strategy 2  (February 2020) sets out an ambitious vision
for Scotland’s transport system for the next 20 years. The vision is underpinned
by four priorities: Reduces Inequalities, Takes Climate Action, Helps Deliver
Inclusive Economic Growth and Improves our Health and Wellbeing. It is agreed
that Perth and Kinross Council’s Mobility Strategy will adopt these key priorities.
Perth and Kinross Council has developed a Mobility Strategy, focusing on
the movement of people and goods. The Mobility Strategy is intended to
set the direction for the Council’s approach. It will also help coordinate the
delivery of transport projects, whilst also providing support for external funding
applications.

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Local Housing 
Strategy
Mobility 
Strategy
Economy 
Plan
Climate Change Strategy
+ Action Plan
Figure 2: Vision and Strategic Landscape
Vision
Sustainable, inclusive, thriving places where everyone can live life well, 
free from poverty and inequality.
Local Development 
Plan 3

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What is the Mobility Strategy?
The Mobility Strategy, known as a local transport
strategy, sets out Perth and Kinross Council’s
vision for managing and developing the transport
network over a period of 15 years. The Mobility
Strategy considers all modes of transport for the
movement of people and goods across Perth 
and Kinross’s rural and urban areas, to help
achieve national targets and local objectives. 
The Mobility Strategy responds to the climate
change agenda and other drivers of change at
this time. The strategy also considers the impact
on the transport networks and people’s travel
patterns and behaviours of emerging technologies,
digital services, housing, inclusion, poverty, health,
climate adaptation, economic growth, air quality
and place making.
Figure 3: Mobility Strategy 3-Step Approach
Big Place Conversation
January - August 20231
2 Let’s Talk Transport
April - May 2023
3 Stakeholder Engagement
Ongoing
4
TACTRAN Regional Transport Strategy
Summer 2023
5 PKC Elected Members Workshops
Autumn 2023
Stage 1
Stage 2 Stage 3
Main Public
Consultation
Summer 2024
Final
Mobility
Strategy
Draft
Mobility
Strategy
The Mobility Strategy follows Scottish Transport
Appraisal Guidance (STAG) and Local Transport
Strategy: Draft Guidance.
The development of a Mobility Strategy was
developed using  a structured 3-step approach that
integrated key concepts from Transport Scotland’s
guidance and Tactran’s comprehensive Regional
Transport Strategy methodology. This approach
ensures clarity, effectiveness, and stakeholder
engagement throughout the process, ensuring that
the Mobility Strategy is transparent and responsive to
the diverse needs and interests of stakeholders.

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Who did we speak to when developing
the Mobility Strategy?
In alignment with the 3-stage approach, as outlined
in Figure 3, extensive engagement initiatives have
been conducted with various internal and external
stakeholders including business representatives,
local communities, and organisational partners.
This was achieved through internal engagement
activities, the Big Place Conversation (BPC), and
online public consultation. A summary of the extent
of this work and the number of participants is
shown adjacent.
Summary of engagement for the Mobility Strategy
Big Place Conversation: Engaged 1,259 participants through 121 events, comprising
focused groups and area-based workshops, using place standard principles.
Mobility Strategy Main Issues Report: Gathered 70 consultation responses.
Elected Member Workshop: A dedicated Elected Members workshop on the Mobility
Strategy and its key principles / objectives.
Recurring Professional and Civic Stakeholder Engagement: Collaborated with over
18 partners throughout key project stages (e.g. SEPA, NHS, Nature Scot, and Sustrans).
Tactran’s Regional Transport Strategy Public Opinion Research: Involved 1,069
participants, with 300 from Perth and Kinross.
Draft Mobility Strategy Consultation: Gathered 72 consultation responses with 29% 
of participants under 18.

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How does the Mobility Strategy align
with National, Regional, and Local
Strategies and Policies?
The Mobility Strategy has been designed to align
with and complement various national, regional,
and local strategies and policies. Due to the
complexity with mobility and transport intersecting
with numerous sectors and elements of society,
a full comprehensive list can be found in the
Let’s Talk Transport report. Scotland’s National
Transport Strategy 2 plays a pivotal role in driving
transformation across the entire transport network,
offering a strategic framework that guides the
actions of both local and national authorities.
This strategic framework has been considered
throughout the development of the Mobility
Strategy.
Strategies and Policies Category
National
National Transport Strategy 2 Transport
Strategic Transport Projects Review 2 Transport
National Planning Framework 4 Spatial Planning
Scotland Climate Change Plan 2018-2032 Climate Change
A Scotland where everybody thrives - Public Health Public Health
Cleaner Air for Scotland 2 Public Health 
(Air Quality)
Fairer Scotland Action Plan Poverty and Inequality
Regional
Regional Transport Strategy Transport
The Tay Cities Deal Spatial Planning
Local
Perth Transport Futures Transport
Perth Local Development Plan 2 Spatial Planning
PKC - Local Housing Strategy Housing
PKC Air Quality Action Plan Air Quality
PKC - Climate Change Strategy and Action Plan Climate Change
PKC Corporate Plan Corporate
Table 1: Strategies and Policies
Scotland’s Vision
(NTS2)
“We will have
a sustainable,
inclusive, safe and
accessible transport
system, helping
deliver a healthier,
fairer and more
prosperous Scotland
for communities,
businesses, and
visitors”.

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©
Shutterstock
2. Understand the Problems
Mobility Strategy

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Let’s Talk Transport
Let’s Talk Transport carefully examines available
data to identify problems and opportunities in Perth
and Kinross’s transport network, combining input
from professional and civic stakeholders. This
report was committee approved in March 2023
and informed the first stage of public consultation.
Combining feedback from the consultation with
evidence from the report gives us a full picture of
the existing transport network. This understanding
forms the basis for the Council’s case for change,
justifying the need for improvements. This is
an early stage of following Scottish Transport
Appraisal Guidance, which promotes a problem-
led and evidence-based approach. Figure 4: Let’s Talk Transport Cover
Key Findings
The key problems faced in Perth and Kinross
encompass various aspects including the nature of
the region, the climate emergency, travel demands
and modes of travel, freight transportation, and
socio-economic factors. Here is a summary of the
key points:
1 - Urban Rural Classification
1. Nature of the Region: Perth
and Kinross, situated in Scotland,
covers a large geographical area
and is predominantly rural. Perth
city, the largest settlement, faces
a slight decline in population, with
projections suggesting an ageing
population over the next decade1.
Fact: The Perth and Kinross region is
predominantly rural, encompassing 68% of
its residents in rural areas and 32% in urban
areas. The population has also experienced
a notable increase in the proportion of
individuals aged over 65 years, currently at
25%, while 15% of the population is 14 years
old or younger.

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3. Travel Demands and Mode of
Travel: Private cars dominate road
traffic in Perth and Kinross, leading
to high car dependency, especially
for long journeys. Despite efforts
to promote alternative modes of
transportation such as cycling, bus
and rail, there's still underutilisation
of these options compared to
national averages.
Fact: The 2020-2021 Scottish Household
Survey (SHS) found that half of all journeys
(51%) were made by driving a car or van.
Walking was the next most popular mode
of transport (37%) and 2% were made by
bicycle. Only 3% of journeys were by bus and
0.1% by rail. Perth and Kinross’s population
has a car kilometre average of 12,547km per
person per year, almost double Scotland’s
national average.
4. Public Transport: When examining
annual trends in Perth and Kinross,
it was observed that bus usage
experienced a decline while
rail usage showed an increase.
However, the advent of COVID-19
severely affected public transport,
causing a sharp decrease in usage.
It was only after the relaxation of
restrictions that passenger numbers
began to recover3.
Fact: Between 2015 and 2020, both local
bus and coach services across Scotland
experienced a decline in passenger usage,
with 12% fall in journey number and 3% in
vehicle kilometres.
2. The Climate Emergency:
Scotland has set ambitious net
zero targets by 2045 to combat
climate change, requiring significant
reductions in greenhouse gas
emissions. Transport, particularly
cars, contributes heavily to carbon
emissions in Perth and Kinross,
posing challenges for meeting
climate goals and enhancing
climate resilience, especially
concerning flooding risks2.
Fact: Perth and Kinross’s total transport
emissions amounts to 2.8 tonnes of CO2e per
person each year, ranking third highest among
Scotland’s local authorities.
2 - Local Authority Emissions in Scotland
3 - Scottish Household Survey

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4 - Scottish Transport Statistics 2022
5 - Road traffic statistics - GOV.UK (www.gov.uk)
6 - Sustrans Walking and Cycling Index (Perth)
7 - Scotland Census 2011
5. Freight Transportation: 
The road network primarily
facilitates the movement of goods
across Perth and Kinross, with rail
freight predominantly focusing on
passenger travel. However, the
new rail freight facility in Blackford
now also plays a crucial role in
transporting goods4,5.
Fact: 67% of freight in Scotland was carried
by road in 2019. In the same year, the
movement of goods across Perth and Kinross
accounted for 29% of vehicle kilometres.
6. Active Travel: The Perth and
Kinross region has several active
travel routes within the National
Cycle Network (NCN), but there are
challenges such as substandard
infrastructure and barriers hindering
their effectiveness. There is
potential for increased active travel
participation if proper infrastructure
is provided6.
Fact: Considering that on average only
2% of all journeys in Perth and Kinross are
cycled, Sustrans Walking and Cycling Index
Perth 2023 shows that the total annual
economic benefit from all trips cycled in Perth
is £7.8 million and NHS saving estimated at
£430,000 per year due to prevented health
conditions.
7. Socio-Economic Summary:
Socio-economic factors significantly
influence mobility patterns and
access to services in Perth and
Kinross. Data from the census
and the Scottish Household
Survey provides information on
employment (including retired rates),
age demographics, car ownership
levels, and health limitations7.
Fact: Between 2015 and 2020, both local
bus and coach services across Scotland
experienced a decline in passenger usage,
with 12% fall in journey number and 3% in
vehicle kilometres

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©
Shutterstock
3. Objectives
Mobility Strategy

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Transport Planning Objectives Process
After identifying strategic problems and
opportunities, Perth and Kinross Council
developed objectives that address these local
problems.
The following Mobility Strategy Transport
Planning Objectives (TPO) have been developed
in alignment with Transport Scotland’s National
Transport Strategy 2 and Tactran’s Regional
Transport Strategy (RTS). Each objective has
undergone a detailed development process,
commencing with the four NTS2 priorities and
corresponding RTS Objectives. This alignment is
then integrated with Perth and Kinross Council’s
Corporate Plan Priorities and the locally identified
problems from the Let’s Talk Transport report.
Finally, specific objectives were developed to
address these key problems, creating specific,
targeted, and unique objectives for Perth and
Kinross Council. This evidence-led process,
visualised adjacent in Figure 5, has resulted in the
generation of 11 Transport Planning Objectives.
Each objective will form the basis for creating an organisational 
framework to inform decision-making, planning, and strategic leadership.
NTS2 
Priorities
RTS 
Objectives
PKC 
Coorporate 
Plan 
Priorities
Existing 
Perth and 
Kinross 
Problems
Perth and 
Kinross 
Transport
Planning
Objectives
Figure 5: TPO Process

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NTS2 Priorities TPO PKC - Transport Planning Objectives
Reduce
Inequalities
1 To improve the affordability of transport options across Perth and Kinross for all.
2 To improve the ability of rural communities and communities with protected characteristics to
access jobs, education and services.
Take Climate
Action
3 To reduce CO2 emissions produced by transport across Perth and Kinross, by reducing car
kilometres, decarbonising motorised transport and increasing the share of everyday journeys of
people and goods by sustainable and active travel modes.
4 To improve climate resilience across Perth and Kinross’s transport network by reducing the
impacts caused by extreme weather events.
Helps deliver
Inclusive
economic
growth
5 To support economic growth by improving the reliability and efficiency of Perth and Kinross’s
transport network.
6 To support local development that encourages and facilitates local living and sustainable access,
across Perth and Kinross, by achieving an increased active travel and public transport mode split
to and from new developments.
7 To improve the capacity and reliability of alternative sustainable freight and logistic modes across
Perth and Kinross.
8 To improve labour market access through sustainable transport, active travel, and digital
opportunities, to and from Perth and Kinross.
Improve our
health and
wellbeing
9 To improve road safety and perceived safety for all transport users across Perth and Kinross.
10 To improve physical; and mental health within Perth and Kinross through walking, 
wheeling and cycling.
11 To improve air quality across Perth and Kinross’s road network by achieving revocation of both
Air Quality Management Areas and reducing preventable pollutants.
Table 2: Perth and Kinross Transport Planning Objectives
Transport Planning Objectives
11 Perth and 
Kinross Transport
Planning 
Objectives

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Alignment with Corporate Plan and Other Strategies
Equality TPO
The Equality priority outlined in the National Transport Strategy 2
encompasses several key areas of focus within the Perth and Kinross
Council Corporate Plan, including addressing poverty, supporting vulnerable
individuals, and aiding children and young people.
TPO 1 and 2 have thus been developed to ensure that all residents of
Perth and Kinross, regardless of age, gender, income, location, and ability,
are able to affordably travel to the places that they want to be. TPO2 is
broader in scope as it encompasses various factors under the umbrella of
accessibility, availability, and reliability.
©
GettyImages
1 To improve the affordability of transport options across Perth and Kinross 
for all.
2 To improve the ability of rural communities and communities with protected
characteristics to access jobs, education and services.

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Climate Change TPO
The Climate Change priority outlined in National Transport Strategy 2
is essential for achieving Scotland’s National Net Zero target, aiming to
decrease climate emissions while enhancing our resilience. Tackling climate
change is also a key organisational priority within the Perth and Kinross
Council Corporate Plan.
TPO3 focuses on mitigation efforts, aiming to reduce transportation-induced
emissions. TPO4 is dedicated to enhancing climate resilience, ensuring that
our infrastructure is designed and implemented with due consideration to
the growing frequency of extreme weather events.
©
GettyImages
3
To reduce CO2 emissions produced by transport across Perth and Kinross, by
reducing car kilometres, decarbonising motorised transport and increasing the
share of everyday journeys of people and goods by sustainable and active travel
modes.
4 To improve climate resilience across Perth and Kinross’s transport network by
reducing the impacts caused by extreme weather events.

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Economy TPO
The Economy priority within National Transport Strategy 2 is crucial for
bolstering Scotland’s economic resilience and achieving sustainable
growth. It aims to enhance productivity, stimulate innovation, and create
job opportunities. Similarly, within the Perth and Kinross Council Corporate
Plan, addressing economic challenges is a central organisational priority,
such as supporting commuters, tourism, events, retail, and the delivery of
goods.
The Mobility Strategy Economy TPOs are thus aimed to make Perth and
Kinross an area in which investment and business can sustainably access
a wide range of markets, in order to thrive, as well as providing sustainable
access to a diverse workforce.
©
Arup
5 To support economic growth by improving the reliability and efficiency of Perth
and Kinross’s transport network.
6
To support local development that encourages and facilitates local living and
sustainable access, across Perth and Kinross, by achieving an increased active
travel and public transport mode split to and from new developments.
7 To improve the capacity and reliability of alternative sustainable freight and
logistic modes across Perth and Kinross.
8 To improve labour market access through sustainable transport, active travel,
and digital opportunities, to and from Perth and Kinross.

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Health TPO
The Public Health priority within National Transport Strategy 2 is vital for
improving the overall well-being and longevity of Scotland’s population.
Similarly, within the Perth and Kinross Council Corporate Plan, enhancing
public health is a core organisational priority.
Enhancing the uptake of active travel and public transport while reducing
emissions and road incidents associated with motorised travel can have
positive public health and wellbeing outcomes. TPOs 9, 10 and 11 embody
a number of problems related to road safety and physical and mental
health.
©
Arup
9 To improve road safety and perceived safety for all transport users across 
Perth and Kinross.
10 To improve physical; and mental health within Perth and Kinross through
walking, wheeling and cycling.
11
To improve air quality across Perth and Kinross’s road network by achieving
revocation of both Air Quality Management Areas and reducing preventable
pollutants.

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Transport Planning Objectives alignment with Corporate Plan Priorities
TPO alignment with Perth and Kinross Corporate Plan Priorities.
Figure 6: TPOs and PKC Corporate Priorities
In partnership
with
communities
2
Children and
young people
2
Physical
and mental
wellbeing
10
Tackling
climate change
643
1187
Vulnerable
people
92
Stronger
and greener
economy
92
Tackling
poverty
851

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Shutterstock
4. Action Plan
Mobility Strategy

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How do we achieve our Transport
Planning Objectives?
In order to achieve the Mobility Strategy’s
Transport Planning Objectives, a collective effort
is required from Perth and Kinross Council,
partners, stakeholders and all users of the
transport network. Therefore, Perth and Kinross
Council has adopted the ‘Avoid, Shift, Improve’
Framework to communicate the types and scale of
actions required to provide an improved transport
experience for users of the transport network. The
Avoid Shift Improve Framework acknowledges
that trip-making behaviour is informed by different
variables, including trip purpose, the availability of
options, and the ability and constraints of users of
the network.
The Mobility Strategy’s 11 Transport Planning
Objectives have been designed to support
Perth and Kinross Council to create an enabling
environment for users of the transport network to
make optimal transport decisions that enhance
their wellbeing and reduce their carbon footprint.
Ensuring the continued support and facilitation of
suitable options for everyone is crucial.
Figure 7: ASI Design
Sustainable travel choices
Avoid Shift Improve

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ASI: Sustainable Travel Choices
ASI embodies a commitment to fostering
responsible travel practices that not only
benefit the environment but also support our
local economy and health. We understand the
importance of travel in our modern world but
recognise the need to minimise its negative
impacts. With our three-step approach, we aim to
guide individuals and organisations towards more
sustainable choices:
Avoid: Before planning your trip, think about
whether you can access what you need digitally
instead. This approach encourages thoughtful
travel planning, ensuring that your journeys
are meaningful and beneficial. By using online
resources, can you reduce unnecessary and
unsustainable travel, saving money, while still
meeting your needs?
Shift: If making a certain trip cannot be avoided,
can you reduce your carbon footprint and
promote personal well-being by walking, cycling,
wheeling, or taking public transport for some or
all legs of your trip? Shifting towards more eco-
friendly modes of transportation not only reduces
emissions but also encourages healthier lifestyles
and fosters community engagement.
Improve: If driving a car is your only option, can
you make it more environmentally friendly by
embracing low-carbon technologies for some
or all legs of your trip? Or can you share the trip
with family members or friends? It’s important to
promote the adoption of sustainable technologies
such as electric or hybrid vehicles, car sharing, or
optimising routes to minimise fuel consumption,
saving money, and reducing emissions.
The comprehensive approach to sustainable
travel is designed to empower individuals and
organisations to make informed choices that
prioritise environmental conservation and support
the vitality of our local communities.
The ASI Framework employs a three-step approach, streamlining the assessment
of journeys in a simple and efficient manner while prioritising sustainable options
regardless of the origin and the destination:
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GettyImages

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Action Plan Methodology 
The Action Plan enables Perth and Kinross Council
to plan, programme, and deliver actions aimed to
achieving the Mobility Strategy’s Transport Planning
Objectives. Aligned with the ASI Framework, this
plan aims to enhance, facilitate, and promote
sustainable transport and active travel choices.
This Action Plan takes into account the mobility-
focused services provided directly by PKC and
those delivered in partnership.
All actions within the plan are designed to make
positive contributions to the Mobility Strategy’s
Transport Planning Objectives, capitalising on
previously identified opportunities across the
region. A rigorous appraisal of actions has been
conducted, utilising Transport Planning Objectives
and various criteria including implementation,
public perception, environmental impacts, and
more.
Given the scope and magnitude, the Action Plan
will be developed and implemented over a 15-
year timescale. Some actions will require robust
business case development and will be dependent
on external funding, while others can be delivered
in the short term.
It is crucial to emphasise that the Action Plan
should not be viewed in isolation, but rather as an
integral component of the wider environment we
live in.
This approach aims to promote collaboration in
achieving the objectives, considering all place-
based strategies and initiatives within a community,
a concept supported by the Place Standard Tool,
see figure 8 below.
Figure 8: Place Standard Tool. The tool is a way of assessing places
Our Place
Moving Around
Public Transport
Traffic & Parking
Streets &
SpacesFeeling
Safe
Care & Maintenance
Influence & Sense of Control
Natural Space
Play & Recreation
Facilities & Services
Work & Local Economy
Housing & Community
Social Interaction
Identity &
Belonging
©
GettyImages

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National Transport Strategy 2 Investment Hierarchy
An additional consideration in the Action Plan is Scotland’s Sustainable
Investment Hierarchy, aimed to inform future investment decisions and
to guide investment prioritisation in a way that promotes the sustainable
utilisation of public funds. The National Transport Strategy 2 Investment
Hierarchy underscores the significance of preserving and operating existing
assets, ensuring that current transport networks are fully optimised, with new
infrastructure improvements always a last resort.
Strategic Transport Projects Review 2
Finally, the Mobility Strategy Action Plan will support and consider
recommendations from Transport Scotland’s Strategy Transport Projects Review
2 (STPR2). The STPR plays a crucial role in realising the vision, priorities, and
outcomes outlined in the second National Transport Strategy. It serves as a
guide for transport investment in Scotland over the next two decades (2022-
2042), presenting evidence-based recommendations upon which Scottish
Ministers can base future investment decisions.
The STPR made 45 recommendations for the Tay City region, 2 specific to the
Perth and Kinross area and 4 cross boundary. These recommendations will be
considered and integrated into the Mobility Strategy Action Plan.
Figure 9: NTS2 Investment Hierarchy
Reducing the need to travel unsustainably
Maintaining and safely operating existing assets
Making better use of existing capacity
Targeted infrastructure improvements

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Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality 27
Figure 10: Action Plan Summary
Mobility Strategy
Action Plan Summary
The full Action Plan can be found separately as a standalone document. Each of the 167 actions in the
Action Plan have been grouped into one of 8 themes (Figure 10) that best reflects what the action relates to.
Figure 11 visualises the key corridors and mobility hubs aligned with development planning in Perth.
Organisation, Planning
and Regulations
Measures that propose changes to current
operations or fiscal measures that will
incentivise sustainable transport use. This
includes green procurement, development
of strategies and plans and public transport
pricing.
For example:
• Mode-specific strategies
• Development planning
• Traffic management
• Parking regulation
• Enforcement
Road Network
Measures and schemes that aim to retain
climate resilient networks across PKC and
reduce adverse effects on sustainable
transport modes.
For example:
• Traffic safety schemes
• Bus priority schemes
• Flood protection schemes
Sustainable Transport
Measures and schemes that aim to improve
the conditions and provide more space for
sustainable travel across PKC to enable
modal shift.
For example:
• Cycle parking
• Safety on public transport
• Park-and-Ride locations
Business-As-Usual 
and Committed For Delivery
Projects that are part of PKC’s ongoing
operations as well as projects that have
been committed for delivery with full funding
combined with programme for delivery.
For example:
• Perth Transport Futures Phases
1, 2 and 3
• Continued operation
of the bus services
Public Realm
Measures that aim to improve the liveability
and enjoyability of cities, towns and rural
villages across Perth and Kinross.
For example:
• Green and blue infrastructure
• Spaces and opportunities for play
• Connected neighbourhoods
• Access to greenspaces
and nature
• Pocket places
Accessibility and Inclusivity
Initiatives and projects that aim to make PKC
inclusive and accessible for everyone.
For example:
• Walkable and wheelable city,
town and rural village centres
• Access at public transport
interchanges
• Accessibility of buses
and trains
Innovation and Future Mobility
Measures that aim to make use of 
digitalisation and emerging technologies,
such as Mobility-As-A-Service, on-demand
transport and cycle sharing.
For example:
• Rollout of broadband across PKC
• Development of MaaS
• Recharging and refuelling
networks
• Technological change
across PKC
Behaviour Change, Education
and Awareness
Initiatives, communication campaigns and
programmes that aim to raise awareness
through promoting sustainable transport and
behavioural change.
For example:
• Information and awareness
• Skills training
• Active travel school programmes
• Workplace travel plans

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Mobility Strategy
2828
Figure 11: Mobility Strategy Action Plan - Perth City Centre Approach
Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality
Mobility Strategy

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Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality 29
©
Shutterstock
5. Delivery
Mobility Strategy

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Mobility Strategy
30
Funding Opportunities
Securing funding for the implementation of the
Action Plan and associated initiatives will be
pursued through various avenues, including
government grants, public-private partnerships,
and community initiatives. Identifying and
leveraging available funding opportunities will be
integral to sustaining our efforts and achieving
long-term success.
Project Management
Effective project management techniques, such as
adopting realistic timelines, managing resources
and milestones, will be employed to ensure the
smooth execution of the Action Plan. Regular
meetings, progress updates, and performance
assessments will be conducted to monitor project
progress and address any challenges or obstacles
that may arise.
Implementation
To implement this Action Plan, a designated action lead will be responsible for overseeing the review
and reporting process of their action(s). The Mobility Working Group will provide guidance and oversight,
ensuring that all relevant aspects are addressed during the reporting process. Regular communication and
collaboration between stakeholders will be crucial to effectively execute the Action Plan and drive progress
towards our objectives.
Governance
A governance structure will be established to
oversee the implementation and evaluation of the
Action Plan, with roles and responsibilities clearly
defined for all stakeholders involved. The Mobility
Working Group will serve as the primary governing
body, providing strategic direction and guidance,
while the Council and relevant committees will be
responsible for executing large scale changes.
Risk Management
A proactive approach to risk management will be
adopted to identify, assess, and mitigate potential
risks that may impact the implementation and
effectiveness of the Action Plan. Regular risk
assessments will be conducted, and contingency
plans will be developed to address any unforeseen
challenges or disruptions. Additionally, ongoing
monitoring and review processes will enable
us to adapt and respond swiftly to changing
circumstances, minimizing the impact of risks on
our objectives and outcomes.©
GettyImages

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Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality 31
Monitoring and Evaluation
To ensure the effective implementation and
assessment of our Action Plan, we have devised
a robust monitoring and evaluation framework in
alignment with the Scotland Transport Appraisal
Guidance (STAG). This framework encompasses
two crucial forms of evaluation: process evaluation
and outcome evaluation.
Process Evaluation
Regular and comprehensive reviews of the Action
Plan will be conducted by a designated action
lead on an interim basis. These reviews will
encompass the development, design, delivery,
risk assessment, financial implications, and other
pertinent aspects of the plan, as stipulated by
the Mobility Working Group, our governing body
overseeing mobility initiatives. This structured
approach guarantees transparency, accountability,
and the ability to adapt to evolving circumstances.
Outcome Evaluation
Drawing from the principles outlined in STAG,
Perth and Kinross Council has formulated SMART
(Specific, Measurable, Achievable, Relevant,
Target) Transport Planning Objectives (TPOs)
to guide our efforts. Each TPO is characterised
by specific baselines, measurable targets, and
identified data gaps. The monitoring of TPOs
will involve the utilisation of designated datasets.
Bi-annual reviews of each TPO will be conducted
by the Council, with a concise summary report
presented to the relevant committee. This
systematic and data-driven approach ensures
informed decision-making, facilitates progress
tracking, and enhances the effectiveness of our
transportation planning endeavours.
Figure 12: Monitoring and Evaluation Plan
1. Process
Evaluation
Have the
actions been
developed
and
delivered?
Report
quarterly to
the Mobility
Working
Group
2. Outcome
Evaluation
Are we
achieving the
Transport
Planning
Objectives?
Bi-annual
reporting to
nominated
committee

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Sustainable, inclusive, thriving places where everyone can live life well, free from poverty and inequality 32
Mobility Strategy
Future Uncertainty
Addressing future uncertainty is an integral part of the monitoring process
following the adoption of the Mobility Strategy. These uncertainties, outlined
in the Let’s Talk Transport report and Tactran’s Regional Transport Strategy,
encompass factors such as an aging population, the prevalence of home
working, advancements in technology, shifts in transport policy, and alterations
in local development plans. Monitoring these uncertainties is crucial as they can
influence mobility patterns and impact the effectiveness of the Action Plan.
The following Appendices include:
Appendix 1: Let’s Talk Transport Main Issues Report
Appendix 2: Strategic Environmental Assessment
Appendix 3: Integrated Impact Assessment
Appendix 4: Action Plan Methodology
Appendix 5: Consultation Note
Contact
For further information, please visit the PKC
Transportation and Development Team website
Perth and Kinross Council or contact:
TransportPlanning@pkc.gov.uk
An easy read version is available on request,
using the contact details.
©
GettyImages

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