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Agenda Document Pack - Wellbeing and Tackling Poverty Committee - 02/02/2024

North Lanarkshire Council · 2 February 2024
Back to Wellbeing and Tackling Poverty Committee — 2 February 2024 and its agenda

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23 January 2024 
Members of the 
Wellbeing and Tackling Poverty Committee
Chief Executive’s Office
Archie Aitken
Chief Officer (Legal & Democratic)
Civic Centre, Windmillhill Street,
Motherwell ML1 1AB
www.northlanarkshire.gov.uk 
Notice is given that a Meeting of the Wellbeing and Tackling Poverty Committee is to be
held in the Council Chamber, Civic Centre, Windmillhill Street, Motherwell, ML1 1AB on
Friday, 02 February 2024 at 10:00 AM which you are requested to attend. 
The agenda of business is attached. 
Archie Aitken
Chief Officer (Legal & Democratic) 
Members : 
Clerk Name: Andrew Rose
Clerk Telephone: 07951 409714
Clerk Email: rosean@northlan.gov.uk
G Woods, C Costello, D Ashraf, C Barclay, B Baudo, H Brannan-McVey, J Cairns, G Currie,
F Fotheringham, W Goldie, J Jones, P Kelly, A Khan, J Leckie, H Loughran, B McCluskey,
A McCrory, F McNally, J McPhilemy, L Mitchell, L Nolan, P Patton, G Robinson, A Thomas,
C Williams.  
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Agenda 
1 Declarations of Interest In Terms of the Ethical Standards
In Public Life Etc. (Scotland) Act 2000   
2 Cash First Project (Approach)
Submit report by the Chief Social Work Officer (Education,
Families, Justice and Integrated Practice) (1) detailing the
Scottish Government's Plan to help improve the response to
financial hardship, which includes the creation of a financial
fund; (2) explaining the bid made by the Council to the fund,
and (3) outlining the proposals to extend the Cash First
Approach to include access to Fuel Crisis Payments, together
with details of the respective funding arrangements. 
5 - 22 
3 Challenge Poverty Week 2023
Submit report by the Chief Social Work Officer (Education,
Families, Justice and Integrated Practice) (1) explaining that
the Council took part in Challenge Poverty Week, which took
place from 2 to 8 October 2023, which is coordinated by the
Poverty Alliance, and is an opportunity to highlight what is
being done to address poverty and to commit to more action
in the future, and (2) highlighting the background and themes
underpinning Challenge Poverty Week and the activities and
messaging undertaken by the Council and its partners during
the week and its links to the wider Tackling Poverty Strategy
and actions. 
23 - 58 
4 Towards a Fairer North Lanarkshire – Tackling Poverty
Strategy
Submit report by the Chief Social Work Officer (Education,
Families, Justice and Integrated Practice) providing an update
on the Tackling Poverty Strategy 2023 to 2026, Local Child
Poverty Action Report and associated Action Plans, with a
particular focus on the driver of Income from Employment. 
59 - 66 
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North Lanarkshire Council
Report
Wellbeing and Tackling Poverty Committee 
Does this report require to be approved? ☒ Yes   ☐ No
Ref    AG/JC  Date 02/02/24 
Cash First Project (Approach) 
From  Alison Gordon, Chief Social Work Officer (Education, Families, Justice &
Integrated Practice)  
E-mail gordonal@northlan.gov.uk Telephone 01698 332001 
Executive Summary
In June 2023, the Scottish Government published a Plan to help improve the response to
financial hardship – Cash First: Towards Ending the Need for Food Banks in Scotland. 
committing to collaborative measures to improve the crisis support available and help
reduce the need for emergency food parcels. The Plan is supported by a ‘bid-in’
programme fund of 1.8m through which both funding and practical assistance will be
provided for up to eight area-based Partnerships to improve urgent access to cash in a
crisis alongside wider holistic support. 
North Lanarkshire’s Tackling Food Poverty and Insecurity Working Group in partnership
with the Tackling Poverty Officers Action Group (TPOAG) submitted a successful bid to
this fund to enhance the Council’s current ‘Cash First Approach’ – The Food Poverty
Gateway’ and this report provides detail of the funding allocated and outlines to the
Committee how the Cash First Project will operate in North Lanarkshire. 
Whilst the national fund is focussed on food poverty it is also proposed that the Cash First
Approach is extended to include access to Fuel Crisis Payments for residents experiencing
fuel poverty crisis, using the criteria and process for Food Crisis. This proposal will require
the Council to provide funding from earmarked Tackling Poverty monies to the amount of
£100,000 over the lifetime of the Cash First Project 
Recommendations
It is recommended that the Wellbeing and Tackling Poverty Committee: 
1) Acknowledges the Cash First Project application and success of the bid on behalf
of North Lanarkshire Council and the TPOAG. 
1. Approve the extension of the Cash First Approach to included access for
emergency Fuel Crisis. 
2. Approve £100,000 over the lifetime of the Cash First Project for Fuel Crisis
payments to residents, to be drawn from the reserve from the LACER Fund
earmarked for Tackling Poverty Initiatives agreed by Committee on 5th May 2023. 
Item 2
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1. Background 
1.1 In June 2023, the Scottish Government published a Plan to help improve the response
to financial hardship – Cash First: Towards Ending the Need for Food Banks in
Scotland. 
1.2 The Plan recognised the significant challenges facing households and frontline services
across the country and committed to nine collaborative measures the Scottish
Government will take over the next three years to improve the crisis support available
and help reduce the need for emergency food parcels. 
1.3 The Plan contained a commitment to a new £1.8 million Cash-First Programme
providing an important opportunity for a number of local authorities and their partners
to be supported in taking forward improvement activities through a process that open
to all areas. The Programme provides funding and practical assistance for up to eight
area-based Partnerships to improve urgent access to cash in a crisis alongside wider
holistic support with each Partnership provided with up to £200,000 over 24 months to
recruit a coordinator and take forward improvement activities, supported by a learning
partner who will share good practice more widely. 
1.4 North Lanarkshire’s Learning partners are Animate and Nourish Scotland who will be
coordinating the work on this project with the Co-ordinator. 
1.5 The Tackling Food Poverty and Insecurity Working Group in partnership with the
Tackling Poverty Officers Action Group (TPOAG) submitted a bid based on enhancing
the Council’s current ‘Cash First Approach’ – The Food Poverty Gateway (Appendix 1) 
1.6 The Scottish Government advised the TPOAG in October 2023, that the bid was
successful, and a Grant Offer Letter was received and return in November 2023, The
Grant funding is payable over three financial years, with allocations in 2023- 2024,
2024-25 and 2025-26 based on satisfactory progress and the funds being made
available through the Scottish Budget process. 
1.7 Our application scored strongly overall, and the assessors noted in particular: 
1.7.1 Partnership - There is good cross-sectoral partners participating, with specific
specialism in supporting referring partners. Each role and responsibility is defined, with
clear links to local poverty strategy plans.  
1.7.2 Activities – Assessors considered this to be an extremely strong example of crisis
management. The alleviation support available 24/7 using Social Work Emergency
Services, enabling easily accessible emergency cash payments was particularly
acknowledged. 
The Plan for North Lanarkshire
Priority  All priorities
Ambition statement
(11) Increase economic opportunities for adults by understanding,
identifying, and addressing the causes of poverty and deprivation
and barriers to financial inclusion
Programme of Work Resilient People
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1.7.3 It was also noted that continuous feedback from people with direct experience of crisis
situations and network partners will shape the continued delivery of the model. 
1.7.4 Costs - Costs align over 3 financial years, within a 24-month period. They are
proportionate and 50% of the funding will be deployed to fund cash-first payments. 
1.7.5 Monitoring – assessors noted the strong monitoring systems in place with data capture
from the Tackling Poverty Team and referring emergency food providers providing a
valuable tool to evaluate outcomes. 
2. Report 
Cash First Project 
2.1  The ethos behind North Lanarkshire well established Food Poverty Referral Gateway
‘Cash First Approach’ has always been “no one is left without food”.  The project covers
all of North Lanarkshire to ensure that people are not disadvantaged due to a postcode
or a ward, ensuring that everyone in North Lanarkshire has equitable access to funds
and services. 
2.2 North Lanarkshire Council Tackling Poverty Team are the lead organisation working in
partnership with all our Partners in the Food Poverty and Insecurity Group.  This
group is made up of emergency food providers including; The Scottish Pantry
Network and Lanarkshire Community Food and Health Partnership who carry out a role
in education around food as well as being a support to emergency food provision across
all of North Lanarkshire together with those who may refer to them including; NHS
Lanarkshire, Social Work, Housing, CABx, Voluntary Action North Lanarkshire (VANL),
Education, Barnardos, One Parent Families Scotland etc and the Scottish Welfare
Fund.
2.3 The Food Poverty and Insecurity Group, the TPOAG and users of the Food Poverty
Gateway identified the main barrier to the Gateway was the waiting time for the SWF
Crisis Grants decisions which is in line with the Scottish Governments legislation and
guidance requiring SWF Teams to make decisions within 24 to 48 hours following an
application.
2.4 There are two strands to the new Cash First Project, the first is to overcome the
identified barrier to using the Gateway i.e. The potential to wait 48 hours for a decision
on a crisis grant.    
2.5 The second strand is to employ a co-ordinator who will work with the foodbanks across
North Lanarkshire to have a consistent way of recording who is using foodbanks and
why.  There are a number of emergency food providers who are currently not able to
report on for example the priority groups or tell us the reason why the person is using
them.  This information is vital to move our strategic response forward.  The co-
ordinator will also work with internal services identifying all emergency payments made
across all services and the role they play in both support, when working with someone,
and in prevention to avoid people/families requiring more intense supports. 
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Interim Payments – Food Crisis
2.6  The Cash First Project will enhance the current Food Poverty Gateway for emergency
food by ensuring that there is an interim payment in place whilst the SWF Team make
a decision on applications.  The SWF Team will advise on decision making times. 
2.7  The Interim Payment rates will be dependent upon the number of days (not working
days) until a decision on a crisis grant application can be made.  SWF Guidance states
this should be 48 working hours, the rate of payment will be £25 for a single person
and £50 for couples and families. The payment will be paid through Social Work
Localities via the legislative framework of Social Work Section 12 payments, avoiding
any impact on residents benefits, if they are in receipt of income based benefits. 
2.8 Discretion may be applied by a manager for varying payments; however, these cannot
exceed £99.99, and a full explanation must be provided and recorded. 
2.9  The Tackling Poverty Team and the Food Poverty and Insecurity Group have
developed and agreed a criteria and pathway, (a household in food crisis only) and
the Cash First Project which will be delivered by the Tackling Poverty Team.
2.10  As a first step the Tackling Poverty Team have been trained on the criteria and
procedures and implemented the Cash First Project on 4th December 2023 via the First
Point of Contact Team (Cost of Living Helpline).
2.11   The Tackling Poverty Team have also begun providing briefing sessions to Social Work
Services, Housing Solutions, Education Services and NHS Lanarkshire which covers
the aims and objectives of the Cash First Projects, how the Project will work
operationally and how to make a referral for people who are experiencing food crisis.
2.12  The Tackling Poverty Team has developed a briefing paper for members on the Project.
It is important to stress that the Cash First Project is not advertised to residents as a
scheme that they can claim directly rather the Cash First Project is to enhance the Food
Poverty Gateway that has been in place since 2015 and is part of the internal resources
available to the Council to tackle food crisis supporting the broader agenda of our
‘Tackling Poverty Strategy – Towards a Fairer North Lanarkshire – Cash First
Approach. 
Co-ordinator (Cash First Project) 
2.13 The Scottish Government’s criteria for the Funds were that each Partnership would
recruit a coordinator to take forward improvement activities. 
2.14 The Co-ordinator for the partnership will be located within the Tackling Poverty Team
and will report to the Food Poverty Subgroup and TPOAG. 
2.15 The co-ordinator will work with the foodbanks across North Lanarkshire to improve the
consistency of recording across our emergency food providers, allowing us to gain an
accurate overview of the issues our communities are facing, allowing us to direct
resources accordingly and will also evaluate the impact that this project is having on
people in terms of preventative work in our communities.   
2.16 In addition the co-ordinator will also identify all emergency payments made across the
Local Authority, including those made through housing and Section 12/22 payments
made through social work legislation, with a view to considering consider the potential
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for a more integrated approach to tackle food insecurity and other crisis support.  This
is in line with the broader aspirations of both the Resilient People Programme of Work
and One Service principles.  This will ensure a link with development of wider direct
payment initiatives within a supporting framework which is aligned with family support
principles with the aim of reducing stigma and empowering families and frontline
workforce to tailor solutions and ensure access to advice services. 
Interim Payments Fuel Crisis 
2.17 The Committee will be aware that over the years, there has been a number of initiatives
to tackle Fuel Poverty/Crisis in light of the pandemic, energy crisis and the cost-of-living
crisis. These initiatives have at times targeted residents receiving out of and in work
benefits and residents who received no social security benefits and in receipt of low
income. 
2.18 All of these initiatives have had mixed take up and success, but fuel poverty (crisis) still
remains one of the main reasons why residents approach Council Services and our
commissioned Services for assistance and often go hand in hand with food crisis,
regardless of whether the household is in receipt of benefits or not. 
2.19 The new and refreshed Tackling Poverty Strategy – Towards a Fairer North
Lanarkshire recognised the need to keep fuel poverty as a key action and to do this
through the drivers of ‘Reduce the Cost of Living and ‘Income from Benefits’ which
includes income from kind. 
2.20 With this Action and the broader strategy of Cash First approach, in mind and with the
Cash First Project successfully implemented, the TPOAG seeks to extend this project
to include access to ‘cash first approach’ for fuel crisis and requests the approval of the
Wellbeing and Tackling Poverty Committee for the TPOAG to access £100,000, to be
drawn from the reserve from the LACER Fund earmarked for Tackling Poverty
Initiatives as agreed by Committee on 5th May 2023. This would deliver a ‘Cash First
Approach’ for fuel crisis, from April 2024, to run in parallel and the lifespan of the food
crisis Cash First Project with the amount of payment for fuel crisis to be confirmed by
the Fuel Poverty Subgroup. 
2.21 The rate of payment will be in line with the Food Crisis Payments, £25 for a single
person and £50 for couples and families paid through Social Work Localities and via
Social Work Section 12 payments, again avoiding any impact on resident’s benefits, if
they are in receipt of income-based benefits. 
2.22 As for food crisis payments it is proposed that discretion may be applied by a manager
for varying payments; however, these cannot exceed £99.99, and a full explanation
must be provided and recorded. 
3. Measures of success 
3.1 The measure of success will be the desired outcome, to improve and augment the Cash
First approach to tackling food poverty and insecurity, providing people with access to
Advice and Support Services to increase income and reduce the cost of living. 
3.2 The introducing and supporting a consistent recording tool across our emergency food
providers will tell us, who is using emergency food provision, why are they using it and
where in our localities is the demand.
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3.3 The development of a Direct Payment initiatives with a supporting framework aligned
with the family support principles to reduce stigma and empower families and frontline
workforce to tailor solutions to need. 
4. Supporting documentation 
4.1 Appendix 1 - Bid Application 
Alison Gordon
Chief Social Work Officer 
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5. Impacts 
5.1 Public Sector Equality Duty and Fairer Scotland Duty 
Does the report contain information that has an impact as a result of the Public
Sector Equality Duty and/or Fairer Scotland Duty? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
The Cah First project is fully aligned with the requirements of the Fairer Scotland
Duty, its purpose being to reduce the inequalities caused by socio economic
disadvantage. 
If Yes, has an assessment been carried out and published on the council’s
website? https://www.northlanarkshire.gov.uk/your-community/equalities/equality-
and-fairer-scotland-duty-impact-assessments 
Yes ☐ No ☒
5.2 Financial impact 
Does the report contain any financial impacts? 
Yes ☒ No ☐ 
If Yes, have all relevant financial impacts been discussed and agreed with
Finance? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
Grant Offer to support food crisis work has been accepted and processes are in
place to deliver the project with monitoring from Financial Solutions.  Subject to
committee agreement the extension of the project to fuel crisis will be funded
through £100k of LACER fund reserve previously earmarked by committee for
Tackling Poverty initiatives.
5.3 HR policy impact 
Does the report contain any HR policy or procedure impacts? 
Yes ☐ No ☒ 
If Yes, have all relevant HR impacts been discussed and agreed with People
Resources? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.4 Legal impact 
Does the report contain any legal impacts (such as general legal matters, statutory
considerations (including employment law considerations), or new legislation)? 
Yes ☐ No ☒ 
If Yes, have all relevant legal impacts been discussed and agreed with Legal and
Democratic? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.5 Data protection impact 
Does the report / project / practice contain or involve the processing of personal
data?   
Yes ☐ No ☒ 
If Yes, is the processing of this personal data likely to result in a high risk to the
data subject?
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Yes ☐ No ☐ 
If Yes, has a Data Protection Impact Assessment (DPIA) been carried out and e-
mailed to dataprotection@northlan.gov.uk 
Yes ☐ No ☐
5.6 Technology / Digital impact 
Does the report contain information that has an impact on either technology, digital
transformation, service redesign / business change processes, data management,
or connectivity / broadband / Wi-Fi? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
Where the impact identifies a requirement for significant technology change, has
an assessment been carried out (or is scheduled to be carried out) by the
Enterprise Architecture Governance Group (EAGG)? 
Yes ☐ No ☐
5.7 Environmental / Carbon impact 
Does the report / project / practice contain information that has an impact on any
environmental or carbon matters? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
5.8 Communications impact 
Does the report contain any information that has an impact on the council’s
communications activities? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
5.9 Risk impact 
Is there a risk impact? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the key risks and potential impacts,
highlighting where the risk(s) are assessed and recorded (e.g. Corporate or
Service or Project Risk Registers), and how they are managed? 
Tackling Poverty has been identified as a Corporate Risk, with the Chief Social
Work Officer as the risk lead. Towards a Fairer North Lanarkshire - Tackling
Poverty Strategy sets out a planned approach which seeks to eliminate poverty or
make very significant reductions in the level of poverty resulting in benefit to the
residents and including improvement in the overall level of health and wellbeing of
communities. 
5.10 Armed Forces Covenant Duty 
Does the report require to take due regard of the Armed Forces Covenant Duty (i.e.
does it relate to healthcare, housing, or education services for in-Service or ex-
Service personnel, or their families, or widow(er)s)? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the provision which has been made to
ensure there has been appropriate consideration of the particular needs of the
Armed Forces community to make sure that they do not face disadvantage
compared to other citizens in the provision of public services. 
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5.11 Children’s rights and wellbeing impact 
Does the report contain any information regarding any council activity, service
delivery, policy, or plan that has an impact on children and young people up to the
age of 18, or on a specific group of these? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact and the provision that has
been made to ensure there has been appropriate consideration of the relevant
Articles from the United Nations Convention on the Rights of the Child (UNCRC). 
In North Lanarkshire we recognise that tackling poverty and inequality does not fall
to one Service, or one Sector, we must therefore work together to use our
resources effectively and efficiently to ensure that all our communities have access
to opportunities that will lead to better outcomes for people in terms of employment,
wellbeing and inclusive growth. 
If Yes, has a Children’s Rights and Wellbeing Impact Assessment (CRWIA) been
carried out? 
Yes ☐ No ☒ 
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Appendix 1
CASH-FIRST FUND
APPLICATION FORM GUIDANCE 
Section 1 – Applicant details
Name of Partnership (maximum 15 words)
Food Poverty Referral Gateway – Interim Payments 
Proposal location and the rationale for this. (maximum 300 words)
For example, will the proposal cover a full health board region, local authority, specific town/city,
specific ward or particular postcodes? Please explain your rationale.
The ethos behind the Food Poverty Referral Gateway has always been “no one is left without food”. 
The project would therefore cover the full of North Lanarkshire to ensure that people are not
disadvantaged due to a postcode or a ward, ensuring that everyone in North Lanarkshire has
equitable access to funds and services. 
There are two strands to the proposal, the first is to overcome the identified barrier to using the
Gateway ie  the potential to wait 48 hours for a decision on a crisis grant.
The second strand is to employ a co-ordinator, the co-ordinator will work with the foodbanks across
North Lanarkshire to have a consistent way of recording who is using foodbanks and why.  There are
a number of emergency food providers who are not able to report on for example the priority
groups or tell us the reason why the person is using them.  This information is vital to move our
strategic response forward.  The co-ordinator will also work with internal services identifying all
emergency payments made across all services and the role they play in both treatment when
working with someone and in prevention to avoid people/families requiring more intense supports.
Name of lead organisation 
North Lanarkshire Council   
Details of organisations applying. (maximum 300 words)
Explain the role of the lead partner to deliver this project and the role of each partner. 
North Lanarkshire Council Tackling Poverty Team would be the lead organisation working in
partnership with all our Partners in the Food Poverty and Insecurity Group.  This group is made up
of emergency food providers including The Scottis Pantry Network, Lanarkshire Community Food
and Health Partnership who carry out a role in education around food as well as being a support to
emergency food provision across all of North Lanarkshire together with those who would refer to
them including; NHS Lanarkshire, Social Work, Housing, CABx, Voluntary Action North Lanarkshire
(VANL), Education, Barnardos, , One Parent Families Scotland etc (the referrers) and the Scottish
Welfare Fund. 
The Tackling Poverty Team – The tackling poverty team would be the hub for this project, with
people experiencing food insecurity being referred to them.  The TP Team would complete an
application for a crisis grant and ensure that the persons income was maximised and provided with
help to reduce the costs. 
The Referrers – The referrers would ensure that those presenting in food crisis are directed to the
Tackling Poverty Team to ensure that the cause of the crisis is addressed via income maximisation
and money/budgeting advice together with an application for a crisis grant. 
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Social Work – utilising payment methods already in place (S12/22), grants via this project would be
awarded through social work administration methods this would ensure there were no additional
costs. 
Scottish Welfare Fund – The SWF team would not only administer crisis grant applications but refer
to the Tackling Poverty Team to ensure that everyone (including those who have applied on-line
with no support) has access to advice services. 
Please provide details of a senior contact from the lead organisation.
If successful, this person will be responsible leading engagement with the Scottish Government and
accepting the conditions of the grant offer.
John Campbell – Business Manager Tackling Poverty Team
campbelljohn@northlan.gov.uk 
Please provide details of the application approver.
This is the person who has approved this application and has agreed to this proposal being
prioritised. This should be someone from the lead applicant organisation and should not be the lead
contact.
Alison Gordon – Chief Social Work Officer
gordonal@northlan.gov.uk 
Please confirm if your organisation is submitting any other applications to the Cash-First Fund as a
lead organisation or Partnership member, or is applying to the Child Poverty Practice Accelerator
Fund.
North Lanarkshire has applied as a lead organisation for Child Poverty Practice Accelerator Fund. 
Section 2 – Project details
Summarise what you want to use this funding for (maximum 300 words). 
Please set out the main detail of your proposal here. What activities will you implement if
successful?
The Project Proposal is two fold 
Phase One - The proposal for this grant is to ensure that there is an interim payment in place
whilst the SWF make a decision on applications. The payment would be a daily rate per person in
the household paid through Social Work Section 12 payments, this would therefore take into
account if SWF fall behind on the 48 hour waiting time.  The SWF would advise on decision making
times.
The proposal would ensure that crisis grant applications are followed up by the Tackling Poverty
Team and challenged when required.  Where payments have not been made the TPT would work
with the person to identify when they will next receive a payment (benefit / wage etc) and work
with the person to ensure adequate supports are in place. 
The TPT will liaise with agencies which assist with emergency fuel help including CABx to ensure
fuel vouchers/payments are accessed. 
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Phase Two – There is currently a lack of consistent recording across our emergency food
providers, this has been acknowledged by the Food Poverty & Insecurity Group, we would work
with and support all providers to ensure a consistent approach, thus allowing us an accurate
overview of the issues our communities are facing, allowing us to direct resources accordingly.   
We will evaluate the impact that this project is having on people in terms of preventative work in
our communities. We will identify all emergency payments made across the Local Authority
including S12/22 payments and consider the potential to pool these payments to tackle food
insecurity and ensure access to advice services. 
Why do you want to do this? (maximum 500 words)
Tell us how you know these activities are the right thing to do. Tell us about local intelligence,
data, evidence, existing work or strategies which inform your thinking.
Please share specific evidence – quantitative or qualitative, published or unpublished – about the
challenge you are trying to address and the approach you are taking.
Please outline how this links to your wider strategy to improve the response to crisis and prevent
future hardship. Do these activities also contribute to linked objectives such as our Tackling Child
Poverty Delivery Plan or the Good Food Nation ambition? 
North Lanarkshire introduced the Food Poverty Referral Gateway in 2014 taking a cash first and
advisor approach to tackling food poverty and insecurity in our communities.  Through the Food
Poverty and Insecurity Network Group we have been able to monitor its progress, prior to the
pandemic we were seeing reductions of up to 20% in foodbank use with people not only receiving
crisis grants but receiving advice and supports to provide them a sustainable solution to food
poverty and insecurity. 
Following the pandemic and the cost-of-living crisis demand for emergency food is on the rise
again.  The emergency food providers and referrers have identified the waiting time for a crisis
grant to be administered as a barrier to using the Gateway, with families and referrers wanting
the immediate crisis addressed. This can at times hinder the process of ensuring income is fully
maximised. The addition of an interim payment would augment and enhance the Gateway in
providing a more dignified approach to tackling food poverty. 
The Council and its Partners have just published the new Tackling Poverty Strategy, which adopts
a cash first dignified approach to tackling poverty in our communities.  The Strategy concentrates
on the four drivers; ensuring access to advice and support services, assists with increasing income
and reducing the cost of living.  This project will help meet the aims and objectives of the Strategy. 
The TPT carried out over 18,500 benefit checks in 2022/23 generating over £35.4million in vital
additional income for residents in North Lanarkshire.  Access to advice services is therefore
essential in maximising the income to give people sustainable solutions to food poverty and
insecurity. 
This project is vital to ensure that the barrier of the waiting period for a crisis grant communicated
to us by people who have had to use foodbanks and the emergency food providers has been
overcome. 
In order to know the true extent of food poverty in our areas, including who is impacted and using
emergency food provision, we must have consistent recording across the providers.  The co-
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ordinator would work via the Food Network to introduce and support consistency in recording. 
This information is vital in knowing where supports need to be directed to. 
The monitoring and evaluation of the programme will allow the Council to investigate if
emergency payments paid out via various services can be directed more effectively, walking away
from the “that’s the way we always do things” to a more co-ordinated approach, this is in line with
the Plan for North Lanarkshire which directs us to muster our resources together to achieve the
best outcomes for our residents. 
What are the desired outcomes of the project? (maximum 500 words)
Please set out here what you hope to achieve through this proposal. Please be as specific as
possible, so even if the project is contributing to a wider overall outcome of improved crisis
response, what element will this project deliver? 
The desired outcome is to improve and augment the Cash First approach to tackling food poverty
and insecurity, providing people with access to Advice and Support Services to increase income and
reduce the cost of living. 
We will work together with those who refer to, those being referred and those who provide
emergency food to ensure that people are given a dignified and sustainable approach to tackling
food poverty and insecurity. 
In gathering information to help shape and direct our Strategy and Local Child Poverty Action
Report, we heard from children and young people who told us the impact food poverty was having
on them and their households.  The children and young people recognised themselves that it
impacted upon their ability to perform in school, socialise with friends as well as tell us about their
family experiences.  Research tells us that children living in poverty are less likely to perform well in
school thus gaining more positive destinations when they leave.  This would be a major outcome
for our project to ensure that no children are going to school or going to bed hungry as they have
told us they are.   
The project will utilise the existing Section 12/22 payment delivery method used by social work
services, this has an added and extremely vital benefit to the Gateway.  We often talk about the “4
o’clock on a Friday” issue, where someone has presented so late in the day and week that it become
very difficult to get any food provision out to them.  Using social work administrative delivery
methods, means that the payments are easily accessible 24/7 as these can be accessed via Social
Work Emergency Services, this will allow the immediate issue to be alleviated in a dignified manner
but will also ensure a referral to the Tackling Poverty Team and Crisis Grant application are also still
completed. 
Tackling Food Poverty is an important preventative measure for our health services, again we know
from research the impact poor diet can have on a persons health, the project would help people
overcome some of these barriers by accessing emergency cash immediately and working with
advice and support services to offer more sustainable solutions. 
Introducing and supporting a consistent recording tool across our emergency food providers will
tell us; who is using emergency food provision, why are they using it and where in our localities is
the demand.  This vital information will allow resources to be directed appropriately. 
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The project will allow us to evaluate a new enhanced approach to the Gateway, it is our intention
to not only gather statistical data but to also gather “user stories” to inform us how this approach
made a difference to people. 
Who will benefit? (maximum 200 words)
Please identify any target groups where relevant.
Some household groups are at greater risk of food insecurity and some experience greater
barriers to accessing supports – more information on this is available in the impact assessments
published alongside the Cash-First Plan. 
Please be as specific as possible about who is the target of the activities in the proposal. Where
the activities relate to coordination or enhancing knowledge, who is most likely to benefit from
this if successful? 
The Tackling Poverty Team launched “The Three Questions” earlier this year, this involved us
asking people from all areas of our communities, including children and young people in our
schools about the impact the cost of living was having on them, on other people and what they
wanted the council to do about it. 
The project proposal is a direct result of this consultation, food poverty and insecurity came up
time and time again as an issue for people.  We know from research that the priority groups we
identify within our Local Child Poverty Action Reports are at greater risk of food insecurity.  Our
services and the demands placed upon our team also inform us that those with addiction and
mental health issues are also at high risk, with their health issues often being a barrier to
accessing supports.  This project would allow us to work directly with those delivering services and
ensure that there is equitable access for all residents. 
How will you involve people with lived experience of accessing crisis support in the
development and implementation of your project (maximum 200 words)?
Engaging with and listening to people with direct experience is central to the Dignity Principles, a
key action in the Cash-First Plan and a priority for the Cash-First Fund.
Please include any detail on how people with lived experience have informed your proposal and
will inform ongoing design, implementation, monitoring and evaluation. 
The Tackling Poverty Team have launched “The Three Questions”, where we take these out to our
communities, primary and secondary schools and ask people how the cost of living is affecting
them, how it affects other and what they would like us to do about it.  This is done by talking to
people and then asking them to put stick it notes with their thoughts on to our banners, this
means that people can put down what the really want to tell us in a confidential way, this has
proven to be really successful in allowing us to gather this vital voice of experience. The Team
have also produced a survey which to date has had over 3300 responses from across our
communities.  This project is developed as a result of these responses.
Both the survey and the three questions will continue thus providing us with essential information
from our communities.
A number of referring partners are included in Food Poverty and Insecurity Network, and we have
and will continue to work in partnership with them to ensure that the voice of lived experience is
heard and recognised in shaping the work that we do 
We will also rely upon our partners who are front facing providing emergency food responses, the
Food Poverty and Insecurity Network Group provides an excellent vehicle for people to provide
this important information.
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As part of our monitoring and evaluation we will ensure that the voice of lived experience is not
only heard but helps shapes our delivery model.
If successful, how could your project be embedded in your local practice and/or scaled up?
What wider benefit could result from your project? (maximum 300 words)
Please set out your plans for sustainability of this project. This could include plans to ensure
successful changes are maintained and embedded in processes, building on knowledge generated
to adapt existing systems, embedding new partnerships or ways of working, or securing longer
term funding to continue the project, if successful. 
The project will enhance and augment our existing process, we know the Gateway we have in
place works, but we know the waiting period due to the demand on crisis grants can be a barrier –
this project will augment the process.  The project will help embed the Gateway into more
services practice.  
Experience has shown us that where the person is directed straight to a foodbank they are less
likely to engage with advice services thus missing out on the support that they need, adding this
additional step and providing that necessary reassurance that the referrers need that the person
will not be left without food, regardless of day or time is an excellent and vita addition to the
service. 
The project aims to consider all emergency payments across all our services and if we can pool
and utilise these services for the better of our communities. The research will make evidence
based recommendations to the Wellbeing and Tackling Poverty Committee and the Corporate
Management Team thus being embedded into long term processes.
How will your proposal involve/promote local partnership working? (maximum 300 words)
Partnership working between public and third sector organisations is an essential criterion for this
fund. Please provide an overview of your Cash-First Partnership structures – are these existing or
new? 
Please also tell us how this proposal has been developed and how different sectors and services
will collaborate in delivering the activities.
The success of the existing gateway is down to local partnership working, it would not and could
not work without this being in place, and this partnership is reflected on the Food Poverty and
Insecurity Network Group where representatives from different services across the council, NHS
Lanarkshire, the third sector and the emergency food providers themselves are all members. 
Following an event held in October 2022 we asked referrers and providers to sign up to “The
Pledge”, embedding the gateway in our practice across North Lanakrshire.
The proposal is central to the cash first approach which is a major component of the Tackling
Poverty Strategy, the Strategy is produced by the Tackling Poverty Officers Action Group again a
group made up of members across all services within the council, NHS Lanarkshire and third sector
organisations.
Referrals from all services will come into the Tackling Poverty Team, the team is well equipped to
deal with a high volume of referrals and already has a structure in place where emergencies can
be dealt with immediately alongside on going work.  The TPT will receive daily updates on the
process time for applications and therefore be able to advise people when making the application
what support from this fund can be provided.  The Tackling Poverty Team will ensure income is
fully maximised and address any budgeting/ debt issues with the person.
Referrals can be made to employability services, vanl etc to assist the person with more
sustainable solutions.
The introduction of a consistent approach to recording will also enhance our partnership working,
this is not something that we would and impose on providers, this is something that would be
done in conjunction with them via the Network, identifying why it needs to be done and the
benefits to providers and our communities in doing so.   
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How will you monitor progress and know you are on track? How will you evaluate your project
and capture learning? (maximum 300 words)
What information will allow you to know that you are achieving the outcomes set out above?
What interim information will allow you to know if you are on track?
What will you need to know by March 2024 to be able to determine if the project is on track?
What plans are there to share learning about this project to help deliver the sustainability
objectives above?
The Tackling Poverty Team are able to record income generated via existing systems, this same
system will also allow for any cash payments paid through this project.  
The number of referrals received by emergency food providers would also be monitored with the
aim for this to be reduced.
It is important to gather information from those who are accessing the service, the team will
develop an evaluation tool that will be delivered via our text system to allow us to gather user
experience. 
The second part of this proposal is essential in evaluating and learning.  We need consistency in
recording to ensure that support services, including outreach are directed to exactly where they
should be.  We need to know if there are groups of people or areas in our communities that need
additional/intense supports.
Evaluation and monitoring the information we gather via this project is vital in evidencing any
future commitments to this. The co-ordinator we would put in post would provide updates to
both the Food Poverty and Insecurity Network and the Tackling Poverty Officers Action Group. 
The progress would also be updated within the Action Plans for both the Tackling Poverty Strategy
and the Local Child Poverty Action Report. 
What is the lead in time for beginning work?
Can you start straight away, or would you need to recruit staff and/or bring in others? Please give
an expected start date.
Please indicate the length of lead in time and what is involved in this preliminary period, e.g.
approval processes, procurement, recruitment.
The operational side of the project will take around 4 – 6 weeks to begin, the reason for this will
be the need to develop procedures, train relevant staff and launch with our partners.
The recruitment of a co-ordinator will take a longer period due to issues with recruitment,
however, the post will be back filled therefore the delay will not be felt by the Project. 
Section 3 – Budget
How much will your project cost and how much would you like from us?
Complete the tables below detailing your costs for the project.  
Please provide as much detail as you can about the cost of the proposed activities. 
Activities should be delivered between Autumn 2023 and Autumn 2025 – please provide an
indicative forecast of the distribution of costs in the 2023-23, 2024-25, and 2025-26 financial
years. This should be based on when costs will be incurred and does not necessarily need to be
proportionately split between the years. 
If there are other sources of funding for this project, for example if there is match funding (either
resource or in-kind) from the applicant, or other resources from other partners, please detail
these.
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The project cost = £200,000 over the 24 month period.
The breakdown is as follows; 
Staffing Costs
OCT23- APR 24 - 1 x FTE  NL10 post (with all on costs)  £25,699
APR24 – MAR25 - 1 X FTE NL10 post (with all on costs) £51,398
APR25 – SEP 25 - 1 x FTE  NL10 post (with all on costs)  £25,699 
INTERIM PAYMENTS
OCT23- APR 24  - Based on £50 interim payments x 85 people per month = £25,500
APR24 – MAR25  - Based on £50 interim payments x 85 people per month = £51,000
APR25 – SEP 25 - Based on £50 interim payments x 85 people per month = £25,500 
Total payments per annum
October 23 – April 24 = £51,199
April 24 – March 25 = £102,398
April 25 – September 25 = £46,403
(the additional £4796 and any additional on costs due to salary increases will be met by the local
authority)
Discussions are taking place internally with the Wellbeing and Tackling Poverty Committee to
secure match funding for the £102,000 in payments to people to ensure that the project is given
adequate resources should demand increase due to the cost of living crisis.
The management of the project will be supported by the Tackling Poverty Officers Action Group
and will incur no costs in this project.
If you receive any other Scottish Government funding for activities linked to
this proposal, provide details and certify that there is no duplication of
funding supporting the same activity.
Receiving funds from other Scottish Government sources does not necessarily disqualify you from
applying to the Cash-First Fund, however please detail here how the funds being requested would
provide additionality (where applicable) and either increase or complement impact or learning.
Please state clearly that the funds requested will not duplicate existing funding for the specific
activities in the proposal.
No other funding is provided. 
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Page 23

North Lanarkshire Council
Report
Wellbeing and Tackling Poverty Committee 
Does this report require to be approved? ☐ Yes   ☒ No
Ref    AG/JC  Date 02/02/24 
Challenge Poverty Week 2023 
From  Alison Gordon, Chief Social Work Officer (Education, Families, Justice &
Integrated Practice)  
E-mail gordonal@northlan.gov.uk Telephone 01698 332001 
1. Background 
1.1 North Lanarkshire Council first took part in Challenge Poverty Week in 2019. Challenge
Poverty Week has been co-ordinated by the Poverty Alliance for the last ten years.
Challenge Poverty Week 2023 was an opportunity to raise our voice against poverty
and unite partner organisations across Scotland and locally in North Lanarkshire in
calling for a more just and equal society.
Executive Summary 
North Lanarkshire Council, took part, in this year’s Challenge Poverty Week, which took
place from 2nd to 8th October 2023. The week, which is coordinated by the Poverty Alliance,
is an opportunity to highlight what is being done to address poverty and to commit to more
action in the future.   
This report highlights the background and themes underpinning Challenge Poverty Week
and the activities and messaging undertaken by the Council and its partners during the
week and its links to our wider Tackling Poverty Strategy and actions. 
Recommendations
It is recommended that the Committee: 
(1) Note the content of the report and the intention to incorporate analysis and
feedback into our ongoing Tackling Poverty Actions. 
(2) Endorse the Council’s future participation in Challenge Poverty Week. 
The Plan for North Lanarkshire
Priority  All priorities
Ambition statement
(11) Increase economic opportunities for adults by understanding,
identifying, and addressing the causes of poverty and deprivation
and barriers to financial inclusion
Programme of Work Resilient People
Item 3
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1.2 The Aim of the week was to: 
• To raise a unified voice against poverty and show that we all want to live in a
more just and equal Scotland. 
• To build awareness of and support solutions to poverty. 
• To change the conversation around poverty and help end the stigma of living
on a low income. 
1.3 The Themes for the week were as follows: (Appendix 3) 
• Communities and Volunteers 
• Housing
• Adequate Incomes
• Transport 
• Food
• Reflection 
1.4 Local Activity was overseen by the Tackling Poverty Officers Action Group which
established a sub group to plan, prepare and deliver the Council’s and Partners events
for 2023, Challenge Poverty Week. 
2. Report 
2.1 The Challenge Poverty Week Sub-Group devised a Programme for the week which
included a mix of online sessions and activities which residents, community planning
partners and Council Services could attend online or in person in addition to thematic
global messages which were issued daily throughout the week. The programme is
attached as Appendix 1. 
2.2 The Programme was published on the Council’s Website with a social media campaign
prior and during the Challenge Poverty Week. 
2.3 The Council also arranged publication of its New ‘Towards a Fairer North Lanarkshire’
Tackling Poverty Strategy/Action Plan 2023 to 2026 and the 2023 Local Child Poverty
Action Report approved at the Policy and Strategy Committee on 28th September 2023
to coincide with Challenge Poverty Week. 
2.4 An analysis of local engagement during the week, is detailed in Appendix 2 which
highlights the impressions and hits via the daily messages issued on the Councils social
media feeds. This highlights that the total impressions were over 100,000 with 847
users engaged. In total the campaign received 129,345 impressions, 195 reactions,
147 shares and 1216 link clicks. 
2.5 Appendix 2 also includes the use of the ‘My Town Channels’ which was used to
publicise local events in order to make these more relevant and accessible for local
residents. 
2.6 Staff events for council services and external partners to promote awareness and
supportive action were provided by a range of local partners and national organisations.
Take up from North Lanarkshire Council staff was reasonable, particularly with respect
to more targeted and local offers e.g. on Mental Health Improvement. 
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2.7 Engagement with events for residents held Monday to Friday was mixed with low
numbers for the Savvy Savers events and indeed no attendees at the events on
Thursday 5th October. At the other end of the spectrum the Food event in Forgewood
Community Centre ‘Pizza no Poverty’ attracted nearly 200 residents whilst the
Volunteer Day (Monday 2nd October), resulted in the CABs recruiting 10 volunteers and
interest in recruitment also for vacant job posts. Other events provided by Tackling
Poverty Team, Social Security Scotland, Wise Group, Business Gateway and NHSL
again had a mixed response/attendance from residents and staff. 
Next Steps 
2.8 Challenge Poverty Week continues to provide a real, practical opportunity to begin to
change what we think as a society can be done about poverty in Scotland. At a time
when life is becoming tougher for many people, it is vital that we build the case for
change. The Tackling Poverty Action Group will with communication team colleagues
analyse and review the impact and levels of engagement with the messaging and
events held over the week and integrate any learning into both our ongoing Tackling
Poverty work and the planning of future local activity for Challenge Poverty Week 2024. 
3. Measures of success 
3.1  The delivery of the planned activity and social media messages, incorporation of views
from residents, council services and partners to shape the continuing development of
the Council’s Towards a Fairer North Lanarkshire Tackling Poverty Strategy.   
4. Supporting documentation 
4.1 Appendix 1 – Challenge Poverty Week 2023 Programme 
4.2 Appendix 2 – Challenge Poverty Week 2023 Analysis 
4.3 Appendix 3 – Challenge Poverty Week 2023 Themes of the Week (Poverty Alliance) 
Alison Gordon
Chief Social Work Officer 
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5. Impacts 
5.1 Public Sector Equality Duty and Fairer Scotland Duty 
Does the report contain information that has an impact as a result of the Public
Sector Equality Duty and/or Fairer Scotland Duty? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
Challenge Poverty Week is fully aligned with the requirements of the Fairer
Scotland Duty, its purpose being to reduce the inequalities caused by socio
economic disadvantage. 
If Yes, has an assessment been carried out and published on the council’s
website? https://www.northlanarkshire.gov.uk/your-community/equalities/equality-
and-fairer-scotland-duty-impact-assessments 
Yes ☐ No ☒
5.2 Financial impact 
Does the report contain any financial impacts? 
Yes ☐ No ☒ 
If Yes, have all relevant financial impacts been discussed and agreed with
Finance? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.3 HR policy impact 
Does the report contain any HR policy or procedure impacts? 
Yes ☐ No ☒ 
If Yes, have all relevant HR impacts been discussed and agreed with People
Resources? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.4 Legal impact 
Does the report contain any legal impacts (such as general legal matters, statutory
considerations (including employment law considerations), or new legislation)? 
Yes ☐ No ☒ 
If Yes, have all relevant legal impacts been discussed and agreed with Legal and
Democratic? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.5 Data protection impact 
Does the report / project / practice contain or involve the processing of personal
data?   
Yes ☐ No ☒ 
If Yes, is the processing of this personal data likely to result in a high risk to the
data subject? 
Yes ☐ No ☐ 
If Yes, has a Data Protection Impact Assessment (DPIA) been carried out and e-
mailed to dataprotection@northlan.gov.uk 
Yes ☐ No ☐
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5.6 Technology / Digital impact 
Does the report contain information that has an impact on either technology, digital
transformation, service redesign / business change processes, data management,
or connectivity / broadband / Wi-Fi? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
Where the impact identifies a requirement for significant technology change, has
an assessment been carried out (or is scheduled to be carried out) by the
Enterprise Architecture Governance Group (EAGG)? 
Yes ☐ No ☐
5.7 Environmental / Carbon impact 
Does the report / project / practice contain information that has an impact on any
environmental or carbon matters? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
5.8 Communications impact 
Does the report contain any information that has an impact on the council’s
communications activities? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
The Tackling Poverty Officers Action Group Sub Group developed a
Communications Plan (Global Messages/Events)  with Corporate Communications. 
5.9 Risk impact 
Is there a risk impact? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the key risks and potential impacts,
highlighting where the risk(s) are assessed and recorded (e.g. Corporate or
Service or Project Risk Registers), and how they are managed? 
Tackling Poverty has been identified as a Corporate Risk, with the Chief Social
Work Officer as the risk lead. Towards a Fairer North Lanarkshire - Tackling
Poverty Strategy sets out a planned approach which seeks to eliminate poverty or
make very significant reductions in the level of poverty resulting in benefit to the
residents and including improvement in the overall level of health and wellbeing of
communities. 
5.10 Armed Forces Covenant Duty 
Does the report require to take due regard of the Armed Forces Covenant Duty (i.e.
does it relate to healthcare, housing, or education services for in-Service or ex-
Service personnel, or their families, or widow(er)s)? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the provision which has been made to
ensure there has been appropriate consideration of the particular needs of the
Armed Forces community to make sure that they do not face disadvantage
compared to other citizens in the provision of public services. 
5.11 Children’s rights and wellbeing impact 
Does the report contain any information regarding any council activity, service
delivery, policy, or plan that has an impact on children and young people up to the
age of 18, or on a specific group of these?
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Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact and the provision that has
been made to ensure there has been appropriate consideration of the relevant
Articles from the United Nations Convention on the Rights of the Child (UNCRC). 
Activity supports our statutory responsibilities in respect of child poverty which are
integrated within ‘Towards a Fairer North Lanarkshire Tackling Poverty Strategy
and reported annually via the LCPAR.  As such a specific CRWIA is not required
for the subset of activities within Challenge Poverty Week. 
If Yes, has a Children’s Rights and Wellbeing Impact Assessment (CRWIA) been
carried out? 
Yes ☐ No ☒ 
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Appendix 1  CHALLENGE POVERTY WEEK 2023 – PROGRAMME OF EVENTS       
2nd – 8th OCTOBER, 2023
Opening Message – Sunday 1st Oct - Challenge Poverty Week starts tomorrow. DEFINITION ADOPTED JRF AND OPEN MESSAGE ….  Help us make North Lanarkshire a place where people and communities are poverty free. LINK TO POV ALLIANCE
CHALLENGE POVERTY WEEK Challenge Poverty Week – The Poverty Alliance 
#ChallengePoverty #CPW23 – 
MONDAY 2nd TUESDAY 3rd WEDNESDAY 4th THURSDAY 5th FRIDAY 6th SATURDAY 7th SUNDAY 8th 
Daily Global
email/
Message 
Theme – Communities &
Volunteers 
A North Lanarkshire where we
value our communities and
volunteers. 
TPT/Corporate Comms 
Tackling Poverty
Strategy/LCPAR 2023 
Social Media Post 1:
One of the best ways to
contribute to your local
community is by volunteering.
This is a great way to help
others and it brings personal
benefits at the same time.
Volunteers have a key role to
play in helping in the fight
against poverty, especially now
during the current cost of
living crisis and there are many
opportunities to get involved.
For example, you can become
a Volunteer Adviser in a
Citizens Advice Bureau;
volunteer in a Credit Union;
help out in a foodbank or
become a charity shop
volunteer. There are loads of
things you can give your time
to, so contact Voluntary Action
North Lanarkshire (VANL) to
find out more: info@vanl.co.uk 
Social Media Post 2:
Would you like to volunteer
but worried that it will affect
your benefits or cost you
money? The Government
allows people to claim benefits
and volunteer but there are
some rules and considerations.
Citizens Advice Scotland has
Theme – Housing 
A North Lanarkshire where we have safe,
secure and sustainable homes. 
Housing Solutions 
It is estimated that fuel poverty has
substantially increased in Scotland at a
rate of 39% in all households, which is
compounded by the squeeze on
household incomes from the cost of living
crisis. We are committed to upgrading
heating systems, insulating homes and
providing advice on energy efficiency to
tackle fuel poverty. Given the cost of living
crisis and winter approaching then
reducing fuel costs is all the more
important. If you are concerned about
how to afford to heat your home then
help is available. 
You can call the Home Energy Advice
Team (HEAT) at The Wise Group on 080
092 9002 or use our online contact form.
You can also call Home Energy Scotland
free on 0808 808 2282 or take our Home
Energy Check to find out how you could
save.
Our Tackling Poverty Team can also offer
practical help and advice to households
experiencing fuel poverty.
Email TPTeam@northlan.gov.uk or call
01698 332551. 
Universal Credit can include an amount
for housing costs if you rent your home. If
you have not applied for Universal Credit
because you are unsure if you are eligible,
please contact the Tackling Poverty Team
who can carry out a benefit check, advise
if you are entitled and support with the
Theme – Adequate Incomes 
A North Lanarkshire where we
all have enough to live a decent
and dignified life. 
TPT/Corporate Comms 
Adult Disability Payment (ADP) is a
benefit you could be entitled to if
you have a disability or long-term
health condition that affects your
day-to-day life.  ADP provides
additional income to support with
the extra costs linked to long term
health conditions and/or disabilities.
To find out more about ADP please
call or email the Tackling Poverty
Team (01698 332551/
TPTeam@northlan.gov.uk).   
Our experienced and friendly staff
can answer your questions and
support you to apply.
With the rising costs of living have
you had a benefit check carried out
to ensure your income is maximised?
The Tackling Poverty Team have
expert staff who can carry out a
benefit check and support you to
apply for any benefits you are
missing out on. Contact the team on
01698 332551 or email
TPTeam@northlan.gov.uk.
If you have had a benefit decision in
the last 12 months, you did not agree
with North Lanarkshire welfare rights
team can help you challenge that
decision.  During 2022/23 our
welfare rights officers won 81% of
appeals represented. 
Theme – Transport 
A North Lanarkshire where we can all
get to where we need to go. 
TPT/Corporate Comms 
We pledge to carry on improving
access for all throughout North
Lanarkshire. We will do so by
continuing to create walking, wheeling
and cycling facilities across the area, in
line with the Council’s Active Travel
Strategy. 
U22s Travel Card videos -
https://vimeo.com/864408982/ae2
843a354?share=copy 
Here are some links that may be useful
for people who would like to know
more about what is being done to
improve access for all in North
Lanarkshire and the wider region:
North Lanarkshire Council’s Active
Travel
Strategy:  https://www.northlanarkshi
re.gov.uk/your-council/council-
strategies-and-plans/council-
strategies/active-travel-strategy  
Strathclyde Partnership for Transport’s
Regional Transport
Strategy:  https://www.spt.co.uk/abou
t-us/what-we-are-doing/regional-
transport-strategy/   
Recycled Bikes Scotland:
https://www.northlanarkshire.gov.uk/
Theme – Food 
A North Lanarkshire where no-one
goes hungry. 
TPT/Corporate Comms 
In North Lanarkshire we want to
provide people with dignified and
sustainable solutions to tackling
food poverty.  We will help apply
for a crisis grant to help with a cash
first solution, together with
carrying out a benefit check and
offering money advice. If you are
looking for support in this area
contact TPTeam@northlan.gov.uk
or call us on 01698 332551. 
Theme –  Reflection 
A North Lanarkshire where we
look after each other and
ourselves. 
Mental Health 1 
Worries about money can have
an impact on your mental
health. And your mental health
can affect how you manage
your money. 
The mental health and money
advice service has clear
practical advice and support for
people experiencing issues with
mental health and money
https://www.mentalhealthand
moneyadvice.org/scot/ 
For help online:
www.elament.org.uk
www.nhsinform.scot 
www.lanarkshiremindmatters.s
cot.nhs.uk/ 
https://www.dbi.scot/
#ChallengePoverty #CPW23 
Mental Health 2
Right now, just like thousands
of other families, you may find
that you are struggling
financially due to the ongoing
cost of living crisis. 
This might be affecting your
mental health as well as your
finances. 
If you are feeling overwhelmed,
help is available. Please reach
Theme –  Reflection 
A North Lanarkshire where
we look after each other
and ourselves. 
TPT/Corporate Comms 
Tobacco
https://www.dropbox.com
/sh/aykh13wzbex3bdw/AA
DogKE-
ge13dTqI_GnccUACa?dl=0
(need to open in chrome,
has images and 2 posts for
Twitter and Facebook)
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Appendix 1  CHALLENGE POVERTY WEEK 2023 – PROGRAMME OF EVENTS       
some useful information which
you can read here 
You cannot be paid for your
time as a volunteer, but you
may get money to cover
reasonable expenses you
incur. These can be for things
like: food and drink; travel;
childcare costs and any
specialist equipment needed
to complete the volunteering
activity. Any reasonable
expenses you are paid as a
volunteer with will not usually
affect the amount of benefit
you get. If you would like to
know more, please contact
Voluntary Action North
Lanarkshire (VANL):
info@vanl.co.uk 
application. The Team can also assist with
Council Tax Reduction applications. Give
the team a call on 01698 332551 or email
TPTeam@northlan.gov.uk 
A welfare rights officer will be able to
provide advice and guidance through
the process.
If you would like assistance or even
just a make a query please call us on
01698 332551 or email
TPTeam@northlan.gov.uk 
news/restored-cycles-benefit-
communities#:~:text=We%20are%20
working%20in%20partnershipswith,fo
r%20local%20groups%20to%20distrib
ute.    
Elderly (60+) and Disabled National
Entitlement Card (NEC): Older and
disabled residents can save money on
public transport with the NEC. The
card gives holders free bus travel in
Scotland and, through the Strathclyde
Concessionary Travel Scheme,
reduced fares on trains and Subway in
the Strathclyde area. This is supported
by Strathclyde Partnership for
Transport (SPT):
https://www.spt.co.uk/tickets/conces
sions/  
Young Persons’ (under 22) National
Entitlement Card (NEC):  Young people
living in Scotland aged between 5 and
21 years old are eligible for free bus
travel with a valid NEC:
https://freebus.scot/  
Links to external bodies that offer
funding for non-infrastructure
cycling and walking improvements
to community groups:
• Cycling Scotland’s community
fund can provide funding of up
to £25,000 for bikes or facilities
that make cycling more
accessible:
https://www.cycling.scot/what-
we-do/cycling-friendly/community  
• Smarter Choices, Smarter Places
(SCSP) Open Fund grants between
£5,000 and £100,000 (match
funding is required)  are available
to support public, third and
community sector organisations in
encouraging people to travel more
sustainably if
possible.  https://www.pathsforall.
org.uk/active-travel/smarter-
choices-smarter-places-1/open-
fund
out. Talking to a trained advisor
can help:
• Breathing Space is a free,
confidential, phone service for
anyone in Scotland
experiencing low mood,
depression or anxiety and
offers a safe and supportive
space by listening, offering
advice and providing
information: 0800 83 85 87
• Talk to the Samaritans. Call
free on 116 123
www.elament.org.uk
www.lanarkshiremindmatters.s
cot.nhs.uk/
#ChallengePoverty #CPW23
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Appendix 1  CHALLENGE POVERTY WEEK 2023 – PROGRAMME OF EVENTS       
Restorative Justice 
Cycling isn’t just a fun and free way to
travel – research shows that
commuters who regularly cycle have
vastly reduced risks of cardiovascular
disease and cancer. But only 25% of
households in North Lanarkshire have
access to a bike. An innovative Bike
Recycling scheme is changing that. Due
to the hard work of the staff and
service users at North Lanarkshire’s
Restorative Justice Service over 900
donated bikes have been recycled and
distributed to Children and Families
who couldn’t otherwise afford a bike.  
The Project is always in need of bikes
in any condition to recycle. If you can
donate a bike please call 07939
280972. 
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Appendix 1  CHALLENGE POVERTY WEEK 2023 – PROGRAMME OF EVENTS       
MONDAY 2nd TUESDAY 3rd WEDNESDAY 4th THURSDAY 5th FRIDAY 6th SATURDAY 7th SUNDAY 8th
Events –
Staff/
Services
Host - Mental Health
Improvement (Elaine &
Daniel) 
Ask, Tell: Save a Life
Workshop 
Via MS Teams  
09.30am – 11.30am 
To Inform everyone about
mental health and the
prevention of suicide so that
they may be able to promote
good mental health, respond
to distress and help people
seek help. To book a place
publicmentalhealth@lanarkshi
re.scot.nhs.uk 
Host - NHSL
Staff Health and Wellbeing
Event 
University Hospital Monklands
(NLC Tackling Poverty team
attending wellbeing hub
offering money
advice/support/referrals: Lynn
Daniels and Mandy McRorie –
contacts, for onsite NHS staff
only) 
Host – OPFS/Tackling Poverty Team
Carers Project
Bellshill Cultural Centre, John Street,
Belllshill ML4 1RJ
10.00am – 12noon 
Host – Housing 
Housing Solutions Income Maximisation,
Claire Smith 
10.00am – 12noon 
Routes to Income Maximisation,
prevention of rent arrears and the various
funding streams available with some case
studies showing the positive impacts
made. 
Please join the event here Housing
Solutions Income Maximisation Service 
Host – The Wise Group 
Helping you save energy in the home
2.00pm 
The Wise Group work in partnership with
North Lanarkshire Council to offer a
bespoke home visit service for residents
impacted by fuel poverty, providing
support and advocacy to vulnerable
households to ensure no one has to
struggle between choosing to heat or eat. 
Our mentors will help households
experiencing energy crisis through the
provision of independent, tailored advice,
working together to optimise their
relationship with fuel consumption and
energy efficiency, helping households stay
in control of future energy bills. 
Please contact
Emma_Howe@thewisegroup.co.uk to
book a place.
Please join the event here Helping you
save energy in the home 
Host – Money Advice Scotland
Adequate Incomes: Panel Discussion
The Boardwalk, 105 Brunswick
Street, Glasgow G1 1TF
12.30pm  - 3.30pm 
Challenge Poverty Week was
launched by the Poverty Alliance in
2013, with many of the themes of
CPW underpinning the work of those
across the sector. This year the
Poverty Alliance has highlighted five
themes for the week. Our in-person
panel discussion is focused on the
topic of adequate incomes. 
To Book your free ticket please click
the link below:
Challenge Poverty Week -
Adequate Incomes: Panel
Discussion Tickets, Wed, Oct 4,
2023 at 12:30 PM | Eventbrite 
Host – Mental Health Improvement
(Elaine & Daniel)
Ask, Tell: Save a Life Workshop
Via MS Teams 
09.30am – 11.30am 
To Inform everyone about mental
health and the prevention of suicide so
that they may be able to promote
good mental health, respond to
distress and help people seek help 
To book a place please go to 
publicmentalhealth@lanarkshire.scot.
nhs.uk 
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Appendix 1  CHALLENGE POVERTY WEEK 2023 – PROGRAMME OF EVENTS       
Events –
Public 
Host – NHS Health
Improvement/LOIP Poverty
Group
Community Breakfast 
09.30am – 11.30 am in
Orbiston neighbourhood
Centre 
Host – CABs
Volunteering Day
10.00am – 3.00pm 
• Airdrie CAB
61a Stirling Street, Airdrie 
• Coatbridge CAB
Unit 10 Fountain Business
Centre, Ellis Street,
Coatbridge ML5 3AA 
• Motherwell & Wishaw CAB
90 Brandon Parade East,
Motherwell ML1 1LY 
• Bellshill CAB
6 Hamilton Road,
Bellshill  ML4 1AQ 
• Cumbernauld CAB
16/17 Carron House, Town
Centre, Cumbernauld G67
1ER 
There is a broad range of
volunteering roles available in
CAB – from advisers to behind-
the-scenes support.  Anyone
can use their knowledge, skills
and experience to make a real
change to people’s lives.  CAB
volunteering is a great way to
spend your free time – giving
something to your community,
building skills, gaining
experience and working with a
fantastic team. 
You don’t need any knowledge
of advice-giving or dealing with
Host - (CLD/TPT)
(Sum It Up)
9.30 – 12 pm Savvy Savers (Drop in for
residents) 
Airdrie Chapelside Centre 
12.30 – 2.30 pm Savvy Savers
Airdrie Chapelside Centre 
Host – Housing 
Housing Solutions Income Maximisation,
Claire Smith 
10.00am – 12noon 
Routes to Income Maximisation,
prevention of rent arrears and the various
funding streams available with some case
studies showing the positive impacts
made.
Please join the event here Housing
Solutions Income Maximisation
Service 
Host – The Wise Group 
Helping you save energy in the home
2.00pm 
The Wise Group work in partnership with
North Lanarkshire Council to offer a
bespoke home visit service for residents
impacted by fuel poverty, providing
support and advocacy to vulnerable
households to ensure no one has to
struggle between choosing to heat or eat. 
Our mentors will help households
experiencing energy crisis through the
provision of independent, tailored advice,
working together to optimise their
relationship with fuel consumption and
energy efficiency, helping households stay
in control of future energy bills. 
Please contact
Emma_Howe@thewisegroup.co.uk to
book a place.
Please join the event here Helping you
save energy in the home
Host – Coatbridge CAB
Asda Supermarket, Coatbridge
11.30am-1.30pm 
Host – Tackling Poverty Team
Benefit Advice Drop-in Surgery
Newmains & St Brigid’s Hub
2 Stewart Crescent, 
Newmains ML2 9DH
9.00am - 1.00pm 
Host – Business Gateway 
Lanarkshire (Siobhan Quinn) 
Business Start-up Awareness
Webinar
0930am - 1230pm
Have you ever considered being self-
employed and having your own
business, but did not know how to assess
the viability of your idea and take the
steps required to make it a reality?
The business start-up awareness
workshop will cover the process of
setting up a business and highlight the
various factors that should be considered
to set up and run a successful business. 
The session will also outline the extensive
local advice and support that is available
in relation to researching, planning,
funding and launching of a business
venture.
Business Start-Up Awareness
Webinar | Business Gateway
(bgateway.com) 
Host – Social Security Scotland
Drop-In Sessions – 10am-2pm 
• Centre Point, 70 Smith Avenue,
Wishaw  ML2 0LD
10.00am – 2.00pm 
SSS/NHSL Health Improvement,
Alcohol & Other Substances Team 
• Forgewood Community Centre,
49 Dinmont Crescent ML1 3TT
Host – Social Security Scotland
Drop In Sessions – 10.00am – 2.00pm
• Cumbernauld & Carbrain
Community Hub, 5 Tay Walk,
Cumbernauld G67 1BU
SSS/NHSL, Quit Your Way (Stop
Smoking Service) 
Thursday 12th October)
• Cumbernauld & Carbrain
Community Hub, 5 Tay Walk,
Cumbernauld G67 1BU
SSS/North Lanarkshire Disability Forum 
Host – NHS Health Improvement/LOIP
Poverty Group
Motherwell Community Breakfast
Motherwell Baptist Church, 
43-47 Windmillhill Street, ML1 1RT 
9.30am - 11.30am
Come along for Breakfast and Blether 
Host - (CLD/TPT)
(Sum It Up) 
1 pm – 2.30 pm Savvy Savers (Drop in
for residents) 
Kirkshaws Neighbourhood Centre   
Host – Motherwell & Wishaw CAB
Food Poverty – Awareness Day
Venny Centre, Craigneuk 
11.00am - 1.00pm
Drop-in Coffee/Tea Morning 
Host – Motherwell & Wishaw CAB
and Forgewood Housing Co-op
Forgewood Community Centre, 49
Dinmont Crescent, Motherwell
ML1 3TT
5.00pm - 7.00pm
Food Poverty – Raising Awareness
Face Painting, Giant Jenga, Arts &
Crafts, Connect 4 
Host – Community Partnership
Team - Cumbernauld Food &
Financial Insecurity Events
• Salvation Army Building,
Clouden Road, Kildrum 
10.00am - 12 noon 
• Abronhill Community Centre
Wednesday 12noon – 2pm
Wednesday 11th October, 23
• Cornerstone House
11.00am – 1.00pm
Thursday 19th October, 2023 
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Appendix 1  CHALLENGE POVERTY WEEK 2023 – PROGRAMME OF EVENTS       
the public.  Comprehensive
free training and support is
provided and CAB warmly
welcome all applicants with all
levels of experience. 
Advisers are not the only type
of volunteer we are looking
for. The bureau also needs
people to help in other roles -
receptionists, administrators,
social policy workers and
charity trustees.   
Citizens Advice are calling on
anyone who wants to make a
positive impact in their local
community.  You won’t regret
it! 
Host – NHS Health
Improvement/LOIP Poverty
Group
Community Breakfast 
Orbiston Neighbourhood
Centre
09.30am – 11.30 am 
SSS/NHSL, Quit Your Way (Stop
Smoking Service), NLC Tackling
Poverty Team – How to Challenge
Benefit Decisions 
• Croy Hub, 4 McSparren Road,
Croy G6y5 9HN
SSS/NHSL, Quit Your Way (Stop
Smoking Service), NLC Tackling
Poverty Team – How to Challenge
Benefit Decisions 
Host – NHS Health
Improvement/LOIP Poverty Group
Community Lunch (Bellshill)
12.00noon – 2.00pm
Tannochside Miners welfare,
supported by Thorniewood
Community Council 
Host – CPAG/Poverty Alliance
Enough. It’s Time to End Poverty –
CAP, CPAG and The Poverty Alliance. 
Online Event 11.00am-12.00pm.
Book online:
https://www.povertyalliance.org/eve
nt/enough-its-time-to-end-poverty/ 
Host – Cumbernauld CAB
Community Cares Event
Lanternhouse, South Kildrum Ring
Road, Cumbernauld G67 2UF
9.00am - 3.00pm 
https://www.northlanarkshire.gov.uk/your-community/working-communities/your-area/community-boards 
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Appendix 2 
Challenge Poverty Week, 2 – 8 October 2023             
Campaign focus: The week is focussed around daily themes and throughout the week we shared information about advice and support available to help
families struggling with income or money worries.
Unfortunately, the campaign week coincided with the announcement to close community and leisure facilities (a decision later reversed) so all council
communications were receiving extremely negative feedback, the vast majority of which were not related to the subject of the posts. The campaign also
took place within a pre-election period and in order to follow guidance and as many of the comments were of a political nature, a decision was made to
suspend social media activity on Monday and Tuesday. Comments were also limited to ensure our channels remained impartial.
Social media communications on main NLCpeople channels
Date Daily theme/ social media text Social media communication Stats
Sun
01/10/23
INTRO POST 
Challenge Poverty Week starts tomorrow. 
Find out all week about the support available.
#ChallengePoverty #CPW23
Cost of Living | North Lanarkshire Council 
Facebook 
Impressions: 17,087
Reactions: 37
Comments: 55
Shares: 10
Link clicks: 66
Engagements: 102
Engagement rate: 0.6% 
X (twitter) 
Impressions: 17,682
Reactions: 16
Comments: 18
Shares: 12
Link clicks: 57
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Engagements: 333
Engagement rate: 1.9% 
Mon
02/10/23
COMMUNITIES & VOLUNTEERS 
Are you looking for a way to volunteer and make
a difference in your community? 
Find an opportunity near you; 
Volunteering – Working Together for a Better
North Lanarkshire
(voluntaryactionnorthlanarkshire.org) 
Social media communications suspended 
Tue
03/10/23
HOUSING 
Get help to reduce your fuel costs. 
Call The Wise Group: 080 092 9002 
Arrange a Home Energy Check:
https://homeenergyscotland-advice.est.org.uk/ 
#ChallengePoverty #CPW23 
Social media communications suspended 
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Wed
04/10/23 
ADEQUATE INCOMES 
If you have a disability or long-term health condition,
you may be entitled to an Adult Disability Payment. 
Find out if you’re eligible: 
Personal Independence Payment (PIP) to Adult
Disability Payment (ADP) | North Lanarkshire Council 
#ChallengePoverty #CPW23  
Facebook 
Impressions: 13,084
Reactions: 21
Comments: 5
Shares: 13
Link clicks: 404
Engagements: 39
Engagement rate: 0.3% 
X (twitter) 
Impressions: 7,113
Reactions: 8
Comments: 1
Shares: 5
Link clicks: 78 
Engagements: 153
Engagement rate: 2.2% 
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Thu
05/10/23
TRANSPORT 
If you’re aged 5 to 21, then you’re entitled to free bus
travel. 
Apply now: https://freebus.scot/ 
#ChallengePoverty #CPW23 
Facebook 
Impressions: 8,399
Reactions: 13
Comments: 0
Shares: 13
Link clicks: 78
Engagements: 26
Engagement rate: 0.3% 
X (twitter) 
Impressions: 6,176
Reactions: 13
Comments: 0
Shares: 11
Link clicks: 93 
Engagements: 325 
Engagement rate: 5.3% 
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Fri 06/10/23 FOOD 
If you need emergency help to pay for essentials like
food, gas or electricity we can help you apply for a
crisis grant from the Scottish Welfare Fund. It’s a one-
off payment which can be given to cover the costs of
an unexpected emergency. 
Contact us:  Welfare rights services | North
Lanarkshire Council 
#ChallengePoverty #CPW23 
Facebook 
Impressions: 17,153
Reactions: 39
Comments: 6
Shares: 42
Link clicks: 259
Engagements: 87
Engagement rate: 0.5% 
X (twitter) 
Impressions: 5,909
Reactions: 6
Comments: 1
Shares: 9
Link clicks: 64 
Engagements: 173 
Engagement rate: 2.9% 
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Sat
07/10/23
REFLECTION 
Money worries can affect your mental health and
how you manage your money. 
Get advice and support:
https://www.mentalhealthandmoneyadvice.org/scot/ 
#ChallengePoverty #CPW23 
Facebook 
Impressions: 9,287
Reactions: 8
Comments: 4
Shares: 6
Link clicks: 29
Engagements: 18
Engagement rate: 0.2% 
X (twitter) 
Impressions: 4,234 
Reactions: 4
Comments: 0
Shares: 6
Link clicks: 11 
Engagements: 49 
Engagement rate: 1.2% 
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Page 41

Sun
08/10/23
REFLECTION  Facebook 
Impressions: 12,081
Reactions: 9
Comments: 9
Shares: 6
Link clicks: 34
Engagements: 24
Engagement rate: 0.2% 
X (twitter) 
Impressions: 3,767
Reactions: 2
Comments: 0
Shares: 2
Link clicks:4 
Engagements: 15 
Engagement rate: 0.4% 
In total the campaign received 129, 345 impressions, 195 reactions, 147 shares and 1216 link clicks. There were 107 comments, the majority of which did
not relate to the posts. 
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My Town channels – publicity of local events 
The programme of events for service users was promoted via local channels in order to make it relevant and accessible to local residents. 
Challenge
Poverty
Week
Date Platform Impressions Reactions Comments Shares Link
clicks
Engagements Engagement
rate
Subject
My Town          
Airdrie 3/10 Facebook 250 0 0 1 1 1 0.4% Business
Gateway
Airdrie 3/10 Facebook 344 3 0 0 3 0 0.9% Wise group
Bellshill 3/10 Facebook 191 1 0 1 2 0 1.1% Business
Gateway
Bellshill 3/10 Facebook 272 0 0 0 0 0 0.0% Wise group
Coatbridge 3/10 Facebook 200 0 0 0 0 0 0.0% Business
Gateway
Coatbridge 3/10 Facebook 255 0 0 0 0 0 0.0% Wise group
Coatbridge 4/10 Facebook 410 2 0 0 2 0 0.5% Savvy Savers
Cumbernauld 3/10 Facebook 105 0 0 0 0 0 0.0% Business
Gateway
Cumbernauld  3/10 Facebook 86 0 0 0 0 0 0.0% Wise group
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Page 43

Cumbernauld 4/10 Facebook 123 0 0 0 0 0 0.0% Social Security
Scotland
Cumbernauld 5/10 Facebook 118 0 0 0 0 0 0.0% Community
Partnership
Kilsyth and
villages
3/10 Facebook 221 0 0 0 0 0 0.0% Social Security
Scotland
Kilsyth and
villages
3/10 Facebook 158 0 0 0 0 0 0.0% Wise group
Kilsyth and
villages
3/10 Facebook 161 0 0 1 1 0 0.6% Business
Gateway
Motherwell 3/10 Facebook 1578 9 6 7 22 0 1.4% CAB
Motherwell 3/10 Facebook 218 0 0 1 1 1 0.5% Wise group
Motherwell 3/10 Facebook 121 0 0 0 0 0 0.0% Business
Gateway
Motherwell 3/10 Facebook 161 0 0 0 0 0 0.0% Social Security
Scotland
Motherwell 4/10 Facebook 111 0 0 0 0 0 0.0% Community
breakfast
Motherwell 5/10 Facebook 277 2 0 1 3 0 1.1% CAB
Motherwell 6/10 Facebook 177 1 0 0 1 0 0.6% CAB
Northern
Corridor
3/10 Facebook 64 0 0 0 0 0 0.0% Wise group
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Northern
Corridor
3/10 Facebook 56 0 0 0 0 0 0.0% Business
Gateway
Shotts 3/10 Facebook 162 0 0 0 0 0 0.0% Wise group
Shotts 3/10 Facebook 264 1 2 0 3 1 1.1% Business
Gateway
Wishaw 3/10 Facebook 173 0 0 0 0 0 0.0% Business
Gateway
Wishaw 3/10 Facebook 217 0 0 0 0 0 0.0% Social Security
Scotland
Wishaw 3/10 Facebook 180 0 0 0 0 0 0.0% Wise group
Totals   129,345 195 107 147 1,216 1,347 0.6%
(average) 
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Gov Delivery email communications 
Gov Delivery bulletins were also issued to a variety of subscribers: Council News, Benefits and Money and Housing. 32,205 people were contacted and sent
information. Of these bulletins 7,593 were opened – a 23% open rate which is above average. 
Date Daily theme/ social media text Social media communication Stats
Mon
02/10/23
COMMUNITIES & VOLUNTEERS 
Subscribers of Council news (9893
recipients) 
Delivery metrics – details
Total sent: 9,893
Delivered:  9,583 (97%) 
Bulletin analytics
Total opens: 2,196
Total clicks: 70 
Wed
04/10/23
ADEQUATE INCOMES 
Subscribers of Benefits and Money (8907
recipients) 
Delivery metrics – details
Total sent: 8,907
Delivered:  8,670 (97%) 
Bulletin analytics
Total opens: 2,425
Total clicks: 108 
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Thu
05/10/23
HOUSING 
Home energy advice and help available 
Subscribers of Benefits and Money and/or
Housing 13, 405 
Delivery metrics – details
Total sent: 13,405
Delivered:  13,042 (97%) 
Bulletin analytics
Total opens: 2,972
Total clicks: 99   
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Page 59

North Lanarkshire Council
Report
Wellbeing and Tackling Poverty Committee 
Does this report require to be approved? ☒ Yes   ☐ No
Ref    AG/JC  Date 02/02/24 
Towards a Fairer North Lanarkshire – Tackling Poverty Strategy
2023 to 2026 Update 
From  Alison Gordon, Chief Social Work Officer (Education, Families, Justice &
Integrated Practice)  
E-mail gordonal@northlan.gov.uk Telephone 01698 332001 
Executive Summary   
In line with the Plan for North Lanarkshire and new Programme of Work (Resilient People),
the purpose of this report is to provide an update on the Tackling Poverty Strategy 2023 to
2026, Local Child Poverty Action Report and associated Action Plans with a particular
focus on the driver of Income from Employment. 
The Policy and Strategy Committee approved the refreshed ‘Towards a Fairer North
Lanarkshire’ Tackling - Poverty Strategy for 2023-2026 and the Local Child Poverty Action
Report 2023, on 28th September 2023. The new and refreshed Tackling Poverty Strategy
is closely aligned with the Resilient People strand of the Council’s Programme of Work and
encompasses an integrated multi service approach, alongside an increased focus on
working externally with all community planning partners, communities, and people with
lived experience of poverty co-ordinated through the Tackling Poverty Officers Action
Group (TPOAG) 
Recommendations
It is recommended that the Wellbeing and Tackling Poverty Committee: 
1) Approve the update of the tackling driver ‘Income from Employment’.
2) Acknowledge that reports on the remaining Tackling Poverty Drivers will be
submitted to the Committee over the course of 2024 to 2025. 
The Plan for North Lanarkshire
Priority  All priorities
Ambition statement All ambition statements
Programme of Work Resilient People
Item 4
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1. Background 
1.1 The Policy and Strategy Committee approved the refreshed ‘Towards a Fairer North
Lanarkshire’ Tackling - Poverty Strategy for 2023-2026 and the Local Child Poverty
Action Report 2023, on 28th September 2023. The Strategy and Action Plans sets out
our ambition to continue to tackle poverty and child poverty, building on our previous
actions and some of the positive foundations achieved through the previous strategy
for 2020-2023. The new and refreshed Tackling Poverty Strategy encompasses an
integrated multi service approach within the Council, alongside an increased focus on
working externally with all community planning partners, communities, and people with
lived experience of poverty. 
1.2 The Tackling Poverty Strategy supports the Plan for North Lanarkshire’s new
Programme of Work priorities and ambitions, promoting the strengths and skills of
individuals and families, increasing economic activity, and providing practical and
holistic support intervening upstream wherever possible to prevent the longer-term
harms associated with poverty. 
1.3 The holistic and integrated approach is fundamental to the Plan for North Lanarkshire
and whilst maintaining strong links with other elements of the Council’s Programme of
Work, Tackling Poverty will be a core strand of the ‘Resilient People’ Programme,
whose principal aim is to deliver whole family support locally, when families need it, in
a way that is consistent with The Promise Principles and The Tackling Poverty Strategy.
This will involve an integrated approach, working with partners, to provide an earlier
and more effective response to need. This includes promoting the strengths and skills
of individuals and families, increasing economic activity, and providing practical and
emotional support, integrating this family support with the roll out of town and
community hubs to maximise opportunities for community-led and strengths-based
approaches. 
1.4 The Tackling Poverty Strategy within the Resilient People programme of work
recognises the importance of a holistic approach reflected also in the addition of holistic
support within the national framework set by Best Start, Bright Futures and that often
the most direct, efficient and effective way of helping families is to provide responsive
financial support and economic opportunities to achieve lasting change. The new
Strategy reflects this in being structured around the four key drivers of: - 
• Increasing income via employment.
• Maximising income via social security benefits.
• Reducing the cost of living; and
• Holistic Supports. 
1.5 The new Tackling Poverty Strategy also continues the approach of incorporating the
Local Child Poverty Action Report (Action Plan), aligning both Plans into the same
lifespan from 2023 to 2026. Both the local authority and NHSL have agreed that the
Local Child Poverty Action Reports should be an integral part of the overall strategy
also enabling our statutory duty to report to Scottish Government on an annual basis
and recognising that child poverty is integrally linked with poverty and wellbeing within
the wider community.  To support reporting and measuring impact amongst targeted
groups the action plan will detail which “strategy/plan” each action relates to, identifying
those actions that are specifically aimed at the child poverty priority groups. 
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1.6 The Action Plan within the Tackling Poverty Strategy details the key elements and
priorities of the new Towards a Fairer North Lanarkshire – Tackling Poverty Strategy
2023 to 2026. 
1.7 The Tackling Poverty Officers Action Group (TPOAG) remains our key vehicle for
bringing statutory and community and voluntary sector partners together to co-ordinate
and drive actions and has been critical to the development of our refreshed Strategy. 
2. Report 
2.1 At the Wellbeing and Tackling Poverty Committee on 3rd November 2023, the
Committee was advised that the TPOAG had agreed new monitoring templates for the
tackling poverty drivers to allow us to track ’How we will know if are making a
difference’, with each tackling poverty driver being the focus of TPAOG meetings, to
allow TPOAG to analysis in detail each action, using  national and local data
(quantitative and qualitative) to ensure that the Actions within the driver, and the
outcomes set by Scottish Government and our Action Plan are being met. 
2.2  The TPOAG are currently revising/creating 20 new measures as part of the Strategic
Performance Framework which to be approved by the Resilient People Board in
January 2024 and presented to Committee in May 2024.    
2.3 In 2021/22, The Tackling Poverty Officers Action Group also implemented a RAGG
system that will continue to be applied to the Action Plan, for each poverty drivers and
support management of the programme: the details of which are: 
• Red – Action remains outstanding.
• Amber – work has started on this action but requires further work to complete.
• Green – action is completed and remains on-going.
• Grey – action has been completed and requires no further action. 
2.4 Using this approach, the Tackling Poverty Officer Action Group will identity tasks that
are completed (or ongoing), tasks that are amber or red which required to be taken to
the Resilient People Board for further consideration. 
Update - Income from Employment 
2.5 There are eight Actions in the ‘Income from Employment’ – (Appendix 1), four of the
Actions (Numbers 1,2, 4, and 8) are reported annually from either internal or external
sources, for Actions (3, 5, 6, and 7,) updates are as follows.   
2.6       Action 3 - (Parental Employment Support Fund) – In 2022/23, this action, supported
104 parents with 40 parents secure employment and 18 employed parents attaining
additional work progression. From April 2023 to December 2023, 42 unemployed
parents have been supported into work, with 77% sustaining employment for at least
26 weeks and 23 employed parents on low incomes supported into better paid
employment. Following funding from the Scottish Government under the Child Poverty
Delivery Plan 2022/26. North Lanarkshire Employability Partnership Group who had
received authorisation to allocate funds in relation to employability projects in 2021, by
the Enterprise and Growth Committee (19/5/2021), awarded grants totalling £547k to 9
projects which included partners such as New Lanarkshire College, One Parent
Families Scotland, Enable and Motherwell CAB which started in October 2023 targeting
support on low-income parents.
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2.7 The Employability Service have decided to rename the Parental Employment Support
Fund to ‘Working Families’ to reflect a more inclusive approach to assisting families
into employment and to recognise the higher levels of support which will be delivered.
Locally the ‘Working Families’ Programme, from June 2023 is working with 65 parents
(23 are in employment and 42 unemployed). The name change will be reflected in the
future Action Plans and Update reports. 
2.8 Action 5 - (Supported Enterprise) – In 2022/2023 the Supported Employment Service
supported 210 people on the different stages of the 5-stage employment model, with
129 people receiving various levels of work support and 41 people in the job finding
phase. From April 2023 to December 2023, Supported Employment are currently
working with over 200 clients with 43 entering employment. The service has high levels
of sustainable jobs, compared to other employability projects. 
2.9 Action 6 - (No one Left Behind) – In 2022/2023 - No one Left Behind, engaged with
101 people and supported 49 into employment. The focus was on 2 groups, the over
50s and those of any age who are long term unemployed. From 2023 to 2024, the over
50s and those with long term unemployment are now being supported by the UK
Shared Prosperity Fund and No One Left Behind is targeting 16 - 24-year-olds and all
age unemployment. 
2.10 Action 7 – (No One Left Behind Phase 2) – There was no baseline for Action 7, in
2022 to 2023 however from April 2023 to December 2023,140 unemployed or
economically inactive 16–24-year-olds have been supported into employment with 72%
sustaining employment for at least 26 weeks. Following funding from the Scottish
Government under the Child Poverty Delivery Plan 2022/26, North Lanarkshire
Employability Services have also awarded grants totalling £807k to 8 projects such as
Street League, SAMH, LAMH and Princes Trust to name a few, starting in August 2023
targeting support on all age unemployed with barriers to the labour market. 
2.11 The Tackling Poverty Officer Action Group agreed that in the next review/update for
‘Income from Employment Driver’ Actions 6 and 7 will be merged into one named 
Action (Action 6) and to add new Actions to capture the work around Self Employment
and activity on the work being done with those who are currently economically inactive,
a cohort which is high within  North Lanarkshire. 
2.12 Following the review of the ‘Income from Employment’ Actions and data sources
provided at the Tackling Poverty Officer Action Group meeting on 15th December 2023,
it was agreed that all Actions at this point would be marked as Amber under the RAGG
system. 
3. Measures of success 
3.1  The successful delivery and outcomes of 2023- 2026 Towards a Fairer North
Lanarkshire – Tackling Poverty Strategy – Action Plan.   
4. Supporting documentation 
4.1 Appendix 1 - Updated Action Plan ‘Income from Employment – April – December
2023 
Alison Gordon
Chief Social Work Officer 
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5. Impacts 
5.1 Public Sector Equality Duty and Fairer Scotland Duty 
Does the report contain information that has an impact as a result of the Public
Sector Equality Duty and/or Fairer Scotland Duty? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
The Council’s Towards a fairer North Lanarkshire Tackling Poverty Strategy is fully
aligned with the requirements of the Fairer Scotland Duty, its purpose being to
reduce the inequalities caused by socio economic disadvantage. 
If Yes, has an assessment been carried out and published on the council’s
website? https://www.northlanarkshire.gov.uk/your-community/equalities/equality-
and-fairer-scotland-duty-impact-assessments 
Yes ☒ No ☒
5.2 Financial impact 
Does the report contain any financial impacts? 
Yes ☐ No ☒ 
There are no new funding requests linked to the recommendations contained in
this paper. The activities and programmes described in the report are supported
from core Service budgets coupled with earmarked funding received from the
Scottish Government. 
If Yes, have all relevant financial impacts been discussed and agreed with
Finance? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.3 HR policy impact 
Does the report contain any HR policy or procedure impacts? 
Yes ☐ No ☒ 
If Yes, have all relevant HR impacts been discussed and agreed with People
Resources? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.4 Legal impact 
Does the report contain any legal impacts (such as general legal matters, statutory
considerations (including employment law considerations), or new legislation)? 
Yes ☐ No ☒ 
If Yes, have all relevant legal impacts been discussed and agreed with Legal and
Democratic? 
Yes ☐ No ☐ 
If Yes, please provide a brief summary of the impact? 
5.5 Data protection impact 
Does the report / project / practice contain or involve the processing of personal
data?   
Yes ☐ No ☒ 
If Yes, is the processing of this personal data likely to result in a high risk to the
data subject? 
Yes ☐ No ☐
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If Yes, has a Data Protection Impact Assessment (DPIA) been carried out and e-
mailed to dataprotection@northlan.gov.uk 
Yes ☐ No ☐
5.6 Technology / Digital impact 
Does the report contain information that has an impact on either technology, digital
transformation, service redesign / business change processes, data management,
or connectivity / broadband / Wi-Fi? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
Where the impact identifies a requirement for significant technology change, has
an assessment been carried out (or is scheduled to be carried out) by the
Enterprise Architecture Governance Group (EAGG)? 
Yes ☐ No ☐
5.7 Environmental / Carbon impact 
Does the report / project / practice contain information that has an impact on any
environmental or carbon matters? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact? 
5.8 Communications impact 
Does the report contain any information that has an impact on the council’s
communications activities? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
The TPAG has a Communication Subgroup who takes forward any
communications/activities for residents/staff on behalf of the TPOAG 
5.9 Risk impact 
Is there a risk impact? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the key risks and potential impacts,
highlighting where the risk(s) are assessed and recorded (e.g. Corporate or
Service or Project Risk Registers), and how they are managed? 
Tackling Poverty has been identified as a Corporate Risk, with the Chief Social
Work Officer as the risk lead. Towards a Fairer North Lanarkshire - Tackling
Poverty Strategy sets out a planned approach which seeks to eliminate poverty or
make very significant reductions in the level of poverty resulting in benefit to the
residents and including improvement in the overall level of health and wellbeing of
communities. 
5.10 Armed Forces Covenant Duty 
Does the report require to take due regard of the Armed Forces Covenant Duty (i.e.
does it relate to healthcare, housing, or education services for in-Service or ex-
Service personnel, or their families, or widow(er)s)? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the provision which has been made to
ensure there has been appropriate consideration of the particular needs of the
Armed Forces community to make sure that they do not face disadvantage
compared to other citizens in the provision of public services. 
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5.11 Children’s rights and wellbeing impact 
Does the report contain any information regarding any council activity, service
delivery, policy, or plan that has an impact on children and young people up to the
age of 18, or on a specific group of these? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact and the provision that has
been made to ensure there has been appropriate consideration of the relevant
Articles from the United Nations Convention on the Rights of the Child (UNCRC). 
In North Lanarkshire we recognise that tackling poverty and inequality does not fall
to one Service, or one Sector, we must therefore work together to use our
resources effectively and efficiently to ensure that all our communities have access
to opportunities that will lead to better outcomes for people in terms of employment,
wellbeing and inclusive growth. 
If Yes, has a Children’s Rights and Wellbeing Impact Assessment (CRWIA) been
carried out? 
Yes ☒ No ☐ 
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TP Strategy and LCPAR TP Strategy
No Action Brief Description Baseline April 2023 Current Status Dec 2023 RAGG
Identify if applies to
TPS &/or LCPAR Lead Team Monitoring Information
1
North Lanarkshire to
increase the number
of people employed
and receiving the real
living wage
Payment of the living wage by employers is
amongst those interventions that can
support people out of poverty and is part
of wider Fair Work commitments
123 employers have achieved
accreditation, with 7053
employees benefiting from the
living wage
Annual Update from External
Source amber
TP Strategy and
LCPAR
NLC
Employability    
VANL for CVS
* Number of employers
paying the living wage                               
* Number of employees
receiving the living wage
2 Social Values
North Lanarkshire will look to integrate
social values and the objectives into the
tendering process that will allow the
weighting for fair work to be flexible to
ensure that social values and community
benefits are embedded in the contract . 5% current weighting applied
Annual Update from Internal
Source Amber
TP Strategy and
LCPAR Procurement
Number of tenders where
higher weighting was
applied to living wage
providers
3
Parental Employment
Support Fund
Support families who are in or at risk of
poverty to support/ access into work.
Refreshed publicity to partners and public
required
22/23  - 40 parents have secured
employment.                          
Further 18 employed parents
have progressed within
employment.                                   
104 parents have registered and
are engaging with the Project.
42 unemployed parents
supported into work with
77% sustaining employment
for at least 26 weeks and 23
employed parents on low
incomes supported into
better paid employment.
Nine grant funded projects
totalling £547k started in
October 2023 targeting
support on low income
parents. amber
TP Strategy and
LCPAR
Employability                   
Routes to Work
Number of parents entering
and within target groups
progressing in employment
4
Identify pathways
within labour market
growth sectors or
areas of high
replacement demand
which will provide
progression routes out
of low pay in North
Lanarkshire.
As part of the Council's Workforce for the
Future Strategy and associated plan, work
progression pathways will be identified for
key labour market growth sectors or those
with high replacement demand. These will
focus on progression routes out of low pay
and strategies for engaging young people
(in schools) and those economically active
in the labour market (through Routes to
Work) to consider increasing their
qualification levels and job prospects to
improve average weekly wage levels
and alleviate “in work” poverty.
Average weekly wage in North
Lanarkshire  £548.90
Annual Update from External
Source amber
TP Strategy and
LCPAR Enterprise Team
Number of people
progressing to higher paid
jobs within North
Lanarkshire                                                                                                                              
Noomis statistics for levels
of qualifications within
working age population and
average weekly wage
5 Supported Enterprise
Targeted employability support on people
with disabilities or other significant
barriers to help them secure fair and
sustained work.  Also support for disabled
parents to enter employment.
22/23 - Supported Employment
currently supporting 210 people
on the different stages of the 5
stage employment model  -  129
people currently receiving
various levels of work support          
41 people currently job finding
Supported Employment
currently working with over
200 clients with 43 entering
employment. High levels of
sustainable jobs amber
TP Strategy and
LCPAR Employability
Number of people
progressing to higher paid
jobs within North
Lanarkshire                                                                                                                              
Noomis statistics for levels
of qualifications within
working age population and
average weekly wage
6 No one Left Behind
Targeted employability support for
vulnerable young people who have mental
health problems, the BAME community
and over 50s, with delivery through CVS
organisations.  In addition funding
identified to support 200 young people.
22/23 -  Engaged with 101 people
and supported 49 into
employment. The focus is on 2
groups, the over 50s and those of
any age who are long term
unemployed.
The over 50s and those with
long term unemplyment are
now being supported by the
UK Shared Proseprity Fund
and NOLB is targeting 16 - 24
year olds and all age
unemployment in 2023/24.
amber
TP Strategy and
LCPAR Employability
Number of people in target
groups employed.  Number
of young people supported
to gain qualifications
7
No One Left Behind
Phase 2
implement grant programme in 2022/23 to
distribute £1.6 million to employment
projects across North Lanarkshire which
target support on groups who may be in
poverty due to unemployment N/A
No One Left Behind:  140
unemployed or economically
inactive 16-24 year olds
supported into employment
with 72% sustaining
employment for at least 26
weeks. Eight grant funded
projects totalling £807k
started in August 2023
targeting support on all age
unemployed with barriers to
the labour market. amber
TP Strategy and
LCPAR Employability
Number of people in target
groups employed
8 Living Hours
Adequate income is reliant on both living
wage rate and also sufficient working
hours to provide a liveable income.  Living
hours are part of wider Fair Work
commitments N/A
Annual Update from External
Source amber
TP Strategy and
LCPAR
NLC
Employability    
VANL for CVS
number of employers
providing living hours
employment. Number of
employees working living
hours
Tackling Poverty Strategy Action Plan  2023 - 2026
INCREASE INCOME VIA EMPLOYENT
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