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Challenge Poverty Week 2022

North Lanarkshire Council · 3 February 2023
Back to Wellbeing and Tackling Poverty Committee — 3 February 2023 and its agenda

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North Lanarkshire Council
Report 
Does this report require to be approved?  ☒ Yes   ☐ No
Ref AG/JC Date 03/02/23 
From Alison Gordon, Chief Social Work Officer 
E-mail gordonal@northlan.gov.uk Telephone 01698 332001 
Executive Summary
North Lanarkshire Council, took part, in this year’s Challenge Poverty Week, which took
place from 3rd to 9th October 2022. The week, which is coordinated by the Poverty Alliance,
is an opportunity to highlight what is being done to address poverty and to commit to more
action in the future. 
This report highlights the background and themes underpinning Challenge Poverty Week
and the activities and messaging undertaken by the Council and its partners during the
week and its links to our wider Tackling Poverty Strategy and actions. 
Recommendations
It is recommended that the Wellbeing and Tackling Poverty Committee: 
(1) Note the content of the report and the intention to incorporate analysis and
feedback into our ongoing Tackling Poverty actions.
(2) Endorse the Council’s future participation in Challenge Poverty Week. 
The Plan for North Lanarkshire
Priority All priorities 
Ambition statement
(11) Increase economic opportunities for adults by understanding,
identifying, and addressing the causes of poverty and deprivation
and barriers to financial inclusion 
Wellbeing and Tackling Poverty Committee
Challenge Poverty Week 2022

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1. Background 
1.1 North Lanarkshire Council first took part in Challenge Poverty Week in 2019. Challenge
Poverty Week, which has been coordinated by the Poverty Alliance for the last nine
years, is an opportunity to highlight what is being done to address poverty and to
commit to more action in the future.
The Aim of the week was to: Highlight the reality of poverty and challenge the
stereotypes.
• Showcase the solutions to poverty.
• Increase public support for action to solve poverty. 
The themes for the week were as follows;
• Cost of Living
• Work and the Economy
• Social Security
• Energy and the Environment
• Our communities
• Health and Care, and
• Housing and Public Services 
1.2 Local activity was overseen by the Tackling Poverty Officers Action Group which
established a sub-group to plan, prepare and deliver the Council’s and Partners events
for the 2022, Challenge Poverty Week. 
2. Report 
2.1 The Challenge Poverty Week Sub-Group devised a Programme for the week which
included a mix of online sessions and activities which residents, community planning
partners and elected members could attend online or in person in addition to thematic
global messages which were issued daily throughout the week. The Programme is
attached as Appendix 1. 
2.2 The Programme was published on the Council’s Website with a social media campaign
prior and during the Challenge Poverty Week. 
2.3 The Council launched the Fuel Hardship Payment scheme and the NL Child Payment
which were approved by the Policy and Strategy Committee on 29th September 2022,
during Challenge Poverty Week. 
2.4 The Council also arranged publication of its updated Tackling Poverty Strategy/Action
Plan and the 2021/22 Local Child Poverty Action Report which were also approved at
the Policy and Strategy Committee on 29th September 2022 to coincide with Challenge
Poverty Week. 
2.5 To launch the week the Food Poverty and Insecurity Group held a seminar at the
Gartlea Community Centre with the participation of Elected Members, Foodbanks,
Other Food Initiatives, Trussell Trust, Council Services and Community Planning
Partners with a focus on revising and renewing the ‘Food Poverty Referral Gateway’. 
All participant organisations signed a pledge to the referral gateway, a key vehicle in
supporting the ‘cash first’ approach which in turns support income maximisation and
the addressing of issues which underpin food poverty. 
2.6 An analysis of local engagement during the week, is detailed in Appendix 2 which
highlights the impressions and hits via the daily messages issued on the Councils social
media feeds. This highlights that the total impressions were over 100,000 with 847 users
engaged. The posts were shared 318 times, with 393 reactions and received 136
comments.

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2.7 The posts on ‘Scottish Child Payment’ and the ‘Introduction of Poverty Week’ had
the highest reach and number of engaged users, respectively. 
Next Steps 
2.8 Challenge Poverty Week continues to provide a real, practical opportunity to begin to
change what we think as a society can be done about poverty in Scotland. At a time
when life is becoming tougher for many people, it is vital that we build the case for
change. The Tackling Poverty Action Group will with communication team colleagues
reflect on the impact and levels of engagement with the messaging and events held
over the week and integrate any learning into both our ongoing Tackling Poverty work
and the planning of future local activity for Challenge Poverty Week 2023. 
3. Measures of success 
3.1 The delivery of the planned activity and social media messages,
Incorporation of views from services and partners on tackling food poverty and
insecurity to shape the continuing development of the Council’s Towards a Fairer North
Lanarkshire Tackling Poverty Strategy. 
4. Supporting documentation 
4.1 Appendix 1 - Challenge Poverty Week Programme 
4.2 Appendix 2 - Challenge Poverty Week Analysis 
Alison Gordon
Chief Social Work Officer

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5. Impacts ( http://connect/report-template-guidance ) 
5.1 Public Sector Equality Duty and Fairer Scotland Duty
Does the report contain information that has an impact as a result of the Public
Sector Equality Duty and/or Fairer Scotland Duty?
Yes ☒ No ☐
If Yes, please provide a brief summary of the impact? 
Challenge Poverty Week is fully aligned with the requirements of the Fairer
Scotland Duty, its purpose being to reduce the inequalities caused by socio
economic disadvantage. 
If Yes, has an assessment been carried out and published on the council’s
website? https://www.northlanarkshire.gov.uk/your-community/equalities/equality-
and-fairer-scotland-duty-impact-assessments
Yes ☐ No ☒
5.2 Financial impact
Does the report contain any financial impacts?
Yes ☐ No ☒
If Yes, have all relevant financial impacts have been discussed and agreed with
Finance?
Yes ☐ No ☒
If Yes, please provide a brief summary of the impact?
5.3 HR policy impact
Does the report contain any HR policy or procedure impacts?
Yes ☐ No ☒
If Yes, have all relevant HR impacts have been discussed and agreed with People
Resources?
Yes ☐ No ☐
If Yes, please provide a brief summary of the impact?
5.4 Legal impact
Does the report contain any legal impacts (such as general legal matters, statutory
considerations (including employment law considerations), or new legislation)?
Yes ☐ No ☒
If Yes, have all relevant legal impacts have been discussed and agreed with Legal
and Democratic?
Yes ☐ No ☒
If Yes, please provide a brief summary of the impact?
5.5 Data protection impact
Does the report / project / practice contain or involve the processing of personal
data?
Yes ☐ No ☒
If Yes, is the processing of this personal data likely to result in a high risk to the
data subject?
Yes ☐ No ☒
If Yes, has a Data Protection Impact Assessment (DPIA) been carried out and e-
mailed to dataprotection@northlan.gov.uk
Yes ☐ No ☐
5.6 Technology / Digital impact

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Does the report contain information that has an impact on either technology, digital
transformation, service redesign / business change processes, data management,
or connectivity / broadband / Wi-Fi? 
Yes ☐ No ☒
If Yes, please provide a brief summary of the impact?
Where the impact identifies a requirement for significant technology change, has
an assessment been carried out (or is scheduled to be carried out) by the
Enterprise Architecture Governance Group (EAGG)? 
Yes ☐ No ☐
5.7 Environmental / Carbon impact 
Does the report / project / practice contain information that has an impact on any
environmental or carbon matters? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the impact?
5.8 Communications impact 
Does the report contain any information that has an impact on the council’s
communications activities? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the impact? 
The Tackling Poverty Officers Action Group has developed a Communications Plan
with Corporate Communications.
5.9 Risk impact   
Is there a risk impact? 
Yes ☒ No ☐ 
If Yes, please provide a brief summary of the key risks and potential impacts,
highlighting where the risk(s) are assessed and recorded (e.g. Corporate or
Service or Project Risk Registers), and how they are managed? 
Tackling Poverty has been identified as a Corporate Risk, with the Chief Social Work
Officer as the risk lead. Towards a Fairer North Lanarkshire - Tackling Poverty
Strategy sets out a planned approach which seeks to eliminate poverty or make very
significant reductions in the level of poverty resulting in benefit to the residents and
including improvement in the overall level of health and wellbeing of communities.
5.10 Armed Forces Covenant Duty 
Does the report require to take due regard of the Armed Forces Covenant Duty (i.e.
does it relate to healthcare, housing, or education services for in-Service or ex-
Service personnel, or their families, or widow(er)s)? 
Yes ☐ No ☒ 
If Yes, please provide a brief summary of the provision which has been made to
ensure there has been appropriate consideration of the particular needs of the
Armed Forces community to make sure that they do not face disadvantage
compared to other citizens in the provision of public services.

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Appendix 1 CHALLENGE POVERTY WEEK 2022 – PROGRAMME OF EVENTS
3RD - 9TH OCTOBER, 2022 
Opening Message – Sunday 2nd Oct - Challenge Poverty Week starts tomorrow. DEFINITION ADOPTED JRF AND OPEN MESSAGE …. Help us make North Lanarkshire a place where people and communities are poverty free. LINK TO POV ALLIANCE
CHALLENGE POVERTY WEEK Challenge Poverty Week – The Poverty Alliance
#ChallengePoverty We can #TurnTheTide 
MONDAY 3rd TUESDAY 4th WEDNESDAY 5th THURSDAY 6th FRIDAY 7th SATURDAY 8th SUNDAY 9th 
Theme – Cost of Living Theme – Work and the Economy Theme – Social Security Theme – Energy and the Environment Theme – Our Communities Theme – Health and Care Theme – Housing and
Daily
Global
email/
Message
North Lanarkshire Council and
NHS are committed to
tackling the cost of living crisis
head on, our tackling poverty
strategy (Tackling poverty |
North Lanarkshire Council),
local child poverty action plan
and their action plans lay the
foundations for this. Services
are available to help reduce
the cost of living, maximise
your income and help you into
employment, together with
our partners we will ensure
that when you are looking for
help, there will be no wrong
door for
you. Together we can
#turnthetide, individuals and
organisations can access our
services by contacting the
tackling poverty team on
TPTeam@northlan.gov.uk or
call us on 01698 332551
#Challengepoverty 
Get in touch with North Lanarkshire’s
Working to help you find a job or help
you get the training you need for your
career. No matter the challenges we
are here to help you find the right job
for you and we have local employers
who are ready to recruit. Our
employability support can provide the
training you need, help with childcare
and will be there for you after you go
into work. Sign up here Sign-Up -
North Lanarkshire's Working
(northlanarkshiresworking.co.uk) or
call us on 0800 0730 226. 
#Challengepoverty
We can
#turnthetide 
If you find yourself struggling
with unexpected financial costs
this winter, you may be eligible
for a crisis grant to help cover
short term costs. This is a grant
that does not need to be paid
back and can be claimed even if
you are in work. 
You can make a claim by going
online at Crisis Grants | North
Lanarkshire Council or calling
0300 555 0405
If you need advice about claiming
this, contact the tackling poverty
team on 01698 335551 or
tpteam@northlan.gov.uk 
#Challengepoverty
We can
#turnthetide 
From Monday 14 November 2022
the Scottish Child Payment (SCP)
will be extended to under-16s
and increased to £25 per child.
For more information visit
mygov.scot/scottishchildpayment
If you are unsure if you will be
eligible for the payment you can
call Scottish Social Security
Agency on 0800 182 2222 
Are you struggling to afford to heat
your home and looking for advice?
Home Energy Scotland offers free
advice and are a route to further
assistance. North Lanarkshire’s
Tackling Poverty Team offer advice
to households on low incomes and
can be contacted via
TPTeam@northlan.gov.uk or 01698
332551 
Potential for either the launch of
the fuel hardship payment or a
health and heating message 
#Challengepoverty
We can
#turnthetide 
There are various financial supports
available to help with energy costs,
to find out if you are entitled to any
of these payments you can check
here…… 
#challengepoverty
We can
#turnthetide 
Community and voluntary
organisations are working
together to #ChallengePoverty
by providing a wide range of
support to local people in
communities to help tackle
poverty and poverty-related
issues. 
Get involved by contacting
VANL on info@vanl.co.uk
we can tackle poverty, we can
#TurnTheTide’ 
#Challengepoverty
We can
#turnthetide 
As the cost of living continues
to rise, many of us are finding
it difficult to make ends meet.
There is a common
misconception that smoking
relaxes us, when such
feelings are only temporary
and soon gives way to
increased cravings and
withdrawal symptoms like
anxiety, depression and
fatigue. 
Smoking also places a
financial burden on you and
your family. Calculate how
much you could save by
quitting smoking 📈📈📈📈 -
http://ow.ly/sBmv50KNF00 
For free support to quit
smoking as well as nicotine
replacement products,
contact NHS Lanarkshire’s
Quit Your Way service, and
their helpful and friendly
advisers will support you
every step of the way! 
ℹ Call 0800 84 84 84 or
visit http://ow.ly/iSvl50D3tDh 
#Challengepoverty
We can
#turnthetide
Public Services 
Consultation on our Local
Housing Strategy found
that fuel poverty is a key
priority for you and as
such we are committed
to upgrading heating
systems, insulating
homes and providing
advice on energy
efficiency. Given the cost
of living crisis and winter
approaching then
reducing fuel costs is all
the more important. If
you are concerned about
how to afford to heat
your home then help is
available. You can call
Home Energy Scotland
free of charge on 0808
808 2282 or complete
Home Energy Scotland
contact form. 
Our Tackling Poverty
Team can also offer
practical help and advice
to households
experiencing fuel
poverty.
TPTeam@northlan.gov.
uk
01698 332551
#Challengepoverty
We can
#turnthetide 
We can #turnthetide  #ChallengePoverty       
We can #TurnTheTide

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Appendix 1 CHALLENGE POVERTY WEEK 2022 – PROGRAMME OF EVENTS         
MONDAY 3rd TUESDAY 4th WEDNESDAY 5th THURSDAY 6th FRIDAY 7th SATURDAY 8th SUNDAY 9th
Events  Host –Tackling Poverty Team 
North Lanarkshire
Commitment to Tackling
Food Crisis Event Gartlea
Community Centre, Airdrie
0900 hours – 1500 hours  
Host – Croy Community Hub
(Irene Lester (NLC) /Sharon
Gusman – (NHS) 
Food & Financial Insecurity
Discussions
1100 hours – 1300 hours 
Host – Sophie Dornan & Linda
Lepkowski, Home Energy Scotland 
Helping you Save Energy at Home
Heating bills are a big worry for
many households this year with the
energy market crisis. This
workshop has been designed to
help us stay in control of our future
energy bills as well as reduce our
impact on the environment. Learn
new practical tips & hints and test
your own understanding of energy
saving.
Please contact North Lanarkshire’s
Tenant Participation Team on
01698 302 565 or via
tenantparticipation@northlan.gov.
uk to book a place.   
Host – Susan Fowler, Housing
Operations Manager   
NLC Housing Solutions Income
Maximisation Service
Join our online sessions to discuss
the routes to income maximisation,
prevention of rent arrears and
various funding streams, case
studies, positive impacts and
successes of Universal Credit
Assistance Fund (UCAF), Rent Rent
Fund (RRF) and Local Authority
Council Economic Recovery Fund
(LACER).
Click here to join the Income
Maximisation Service Event   
Time - 1000-1200 hours

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Challenge Poverty Week
October 2022

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