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Irvine Town Centre

North Ayrshire Council · 18 September 2024
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NORTH AYRSHIRE COUNCIL 
18 September 2024 
Council 
Title:    Irvine Town Centre: Long-Term Plan for Towns 
Purpose:  To seek approval of the proposed Elected Member
representation on the Irvine Town Board. 
Recommendation:  That Council:
a) Notes the Town Board membership provided at
Appendix One; 
b) Approves the appointment of the three Elected Members
to the Town Board as outlined at Appendix One; and
c) Notes the progress to date to inform the development of
a Long-Term Plan. 
1. Executive Summary 
1.1 On 30 September 2023, the UK Government announced that 55 towns across the UK
would benefit from up to £20 million of investment through endowment style funding
over a 10-year period. Irvine was identified as one of seven towns in Scotland to
benefit from this funding. 
1.2 Cabinet approved the acceptance of the award, an interim governance structure and
early commencement of work to develop a Long-Term Plan for the investment on 5
December 2023. 
1.3 This report provides an update on the appointment of the Irvine Town Board, seeks
approval of the proposed Elected Member representation. Further information,
including an update on the early work to develop a Long-Term Plan for the investment
is also provided. 
2. Background 
2.1 The UK Government’s Long-Term Plan for Towns Prospectus was published on 1
October 2023. This identified 55 towns as beneficiaries of the fund with a further
tranche of 20 towns announced in March 2024. The programme proposes to invest
£1.5 billion into the 75 towns across the UK, of which ten are within Scotland. 
2.2 The ten Scottish towns are Irvine, Kilmarnock, Greenock, Coatbridge, Clydebank,
Dumfries, Elgin, Peterhead, Arbroath and Kirkwall. Towns were selected using the
Levelling Up Needs Index methodology. This considered metrics covering skills, pay,

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productivity and health alongside the Scottish Index of Multiple Deprivation (SIMD),
the City and Town Classifications of Constituencies and Local Authorities dataset. 
2.3 The Long-Term Plan for Towns seeks to place local people at the heart of the
decision-making process and to provide the funding to support delivery. The Town
Board are responsible for identifying the issues and priorities on which the Long-Term
Plan will focus and supporting a process of ongoing community engagement. It will
work with the Local Authority to develop the Plan, setting out how local partners will
use their knowledge, powers, assets, and new funding to deliver for their communities.
It will also assist in identifying opportunities to secure additional funding or private
investment to support the Plan and oversee the delivery of identified projects. 
2.4 On 5 December 2023, the Council’s Cabinet approved the acceptance of the award,
an interim governance structure and early commencement of work to develop a Long-
Term Plan for the investment. This agreed that a sub-group of the Irvine Locality
Partnership be formed including the representation outlined in the Prospectus as an
interim governance structure. Updates were provided to the Irvine Locality Partnership
on the Fund in January 2024, through which agreement was obtained to progress the
interim governance approach and formation of the sub-group of the Locality
Partnership. 
2.5 Further guidance on the Fund has been published including Guidance for Local
Authorities and Town Boards and a Policy Toolkit for Scotland. Representation on the
Town Board has been informed by this guidance and engagement with the Locality
Partnership. Informed by the guidance, it is proposed that three Elected Members, to
represent the three Irvine Wards, and nominated substitutes be appointed to the
Board. The Board members and the approach to the identification of a Chair are
outlined at Appendix One. 
2.6 The UK Government initially required the submission of the Long-Term Plan by 1
August 2024. In July 2024, an update was received that this deadline would be
extended and formal confirmation of the new submission deadline is awaited. The
Long-Term Plan shall comprise a 10-year vision and an initial 3-year investment plan
for the Town. 
2.7 The first Town Board meeting was held on 1 August 2024. A further meeting was held
on 29 August 2024. The Town Board has commenced a consultation exercise for the
community and other interested stakeholders. This is being undertaken online and
through engagement activities a range of events and venues in the coming weeks and
months to maximise the opportunities for participation. The Board will use this to
inform the development of the Long-Term Plan alongside previous consultation
activities and existing data. 
2.8 A report will be taken to the Council’s Cabinet in due course to seek approval for the
Plan and agreement to the submission of the Long-Term Plan to UK Government.

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3. Proposals 
3.1 That Council: 
a) Notes the Town Board membership provided at Appendix One; 
b) Approves the appointment of the three Elected Members to the Town Board as
outlined at Appendix One; and
c) Notes the progress to date to inform the development of a Long-Term Plan. 
4. Implications/Socio-economic Duty 
Financial 
4.1 The total award per town has now been confirmed as £19.509m. The Financial
Assistance power under Section 50 of the UK Internal Market Act will be used to fund
towns directly. 
Human Resources 
4.2 Additional staff resource is required to support the delivery of the Fund and the
development of a Long-Term Plan for Irvine due to the scale and duration of the
award. This requirement was considered with the Irvine Locality Partnership. It is
proposed that an Irvine Town Centre Officer be recruited in the first instance to
support the project, based in the Regeneration team. The cost of this will be met from
the funding awarded and recruitment will commence on receipt of formal confirmation
of the award. 
Legal 
4.3 The legal implications of the Long-Term Plan for Irvine will be considered through its
development and Legal advice taken as necessary. Legal agreements will be
developed on a project-by-project basis as required with support from Legal Services.
Negotiation in relation to land and building acquisitions will be undertaken as
necessary with support from the Council’s Legal Services and Property Management
and Investment Service. 
Equality/Socio-economic 
4.4 The Fund aims to support town centre regeneration and promote economic
development. This considers metrics covering skills, pay, productivity and health
alongside the Scottish Index of Multiple Deprivation. 
An initial screening will be undertaken to establish if an Equality and Children’s Rights
Impact Assessment is required for individual programme elements on a case-by-case
basis. 
Climate Change and Carbon 
4.5 The development of a Long-Term Plan for Irvine will enable the delivery of projects
aimed at revitalising Irvine town centre. This could include promoting and improving
active travel, reducing vacant and derelict land and carbon reduction measures. This

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aligns with the priorities of the Sustainable North Ayrshire Strategy and the
commitment to reduce carbon emissions. 
Key Priorities 
4.6 The development and implementation of a Long-Term Plan for Irvine will support all
four of the Council Plan’s priorities and strategic aims of: 
• Wellbeing: To transition to a wellbeing economy, delivering prosperity, wellbeing
and resilience for local people.
• Communities and Local Democracy: We will have active, inclusive and resilient
communities.
• Climate Change: To achieve net-zero by 2030.
• A Sustainable Council: A Community Wealth Building Council that is efficient and
accessible, maximising investment and focusing resources on our priorities. 
Community Wealth Building 
4.7 The Fund has the local community at the heart of its methodology. It aims to ensure
investment is targeted at local priorities and will empower local communities to
contribute to the regeneration of the town centre. A Community Wealth Building
approach will be adopted to the development of the Long-Term Plan to ensure that its
delivery contributes across the pillars of: 
• Land and Assets: by supporting equitable land development and the development
of underutilised assets for community use.
• Procurement: through the inclusion of appropriate community benefit of local
supplier clauses within projects; and by considering phasing and programming of
projects to create local supply chain opportunities and support delivery by smaller
scale and local contractors where appropriate.
• Fair Employment: by supporting the creation of employment opportunities
particularly within the construction sector. Where North Ayrshire is procuring
services, through our enhanced Community Benefits approach we will seek to
ensure the creation of local training and work experience opportunities.
Consideration will also be given to delivery through employability programmes
where appropriate.
• Financial Power: by investing in the town centre and leveraging additional external
investment. 
5. Consultation 
5.1 The Long-Term Plan for Towns aims to ensure that local people are at the heart of
decisions, through direct membership of the Towns Board and through a requirement
to engage widely on the long-term plan for each town. The Long-Term Plan for Irvine
will therefore be developed through co-production with the Towns Board and
extensive engagement with stakeholders. This approach has been informed by
engagement with Connected Communities. It will build on work to date, Locality
Partnership’s priorities, the Regeneration Delivery Plan and previous consultation
exercises. 
Updates have been provided to the Irvine Locality Partnership on the Fund. Through
this agreement was obtained approval for the interim governance approach and

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formation of the sub-group of the Locality Partnership. Representation on the interim
Towns Board has been informed by engagement with the Locality Partnership and
Connected Communities. 
RUSSELL McCUTCHEON
Executive Director (Place) 
For further information please contact Claire Fitzsimmons, Interim Senior Manager –
Regeneration, on 01294 315305. 
Background Papers

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Appendix One: Irvine Town Board Membership 
The Town Board will help co-produce the longer term governance arrangements, structure
and membership, consultation and engagement approaches and the programme for the
development of the Long-Term Plan for Irvine. This will include reviewing the previous
consultation and engagement outputs and identifying requirements for further survey or
analysis. The Town Board will prepare the Long-Term Plan for approval by Cabinet in line
with the updated submission timescales we are currently awaiting on from UK Government. 
The membership requirements of the Town Board are set out in the Long-Term Plans for
Town Prospectus and Guidance. The following table details the membership for the Town
Board. The representatives were identified through engagement with the Locality
Partnership and the local interest groups and agencies required by the Prospectus and
Guidance. Three Elected Members are proposed to ensure each of the three Irvine wards
are represented. 
Name  Organisation
Bill Nolan - Chair  Irvine Burns Club 
Chris Pless  Irvine Community Council 
Cllr Nairn McDonald  North Ayrshire Council 
Cllr Matthew McLean  North Ayrshire Council 
Cllr Chloe Robertson  North Ayrshire Council 
Barbara Conner TACT 
Paul Timmons  Scottish Fire and Rescue 
Fraser Normansell  Police Scotland 
Steven Easton  Chamber of Commerce 
Fiona Paton  Rivergate Shopping Centre 
David Phillips  Irvine Seniors Forum 
David Mann  Scottish Maritime Museum 
Danny Kerr  Marymass Festival Committee 
Emma Burns  MSYP - Cunninghame South 
Freya Fitzsimmons   MSYP - Cunninghame South 
Malcolm McPhail  KA Leisure 
Alan Gemmell MP  MP 
Elaine Baxter  North Ayrshire Council 
The guidance notes that a local community leader or local businessperson must chair Town
Boards. The chair should act as a champion for the town and provide leadership for the
Town Board, ensuring it is community-led and embedded within the local area. 
Elected representatives are not permitted to chair the Town Board.